How Swiggy Instamart Advertises on Meta

# Ad summary This ad promotes InstaMart as the solution for satisfying midnight cravings by delivering Lay's India's Magic Masala Chips, Thums Up Soft Drink Bottle, and Coca-Cola Diet Coke Can to your doorstep. # Brand positioning InstaMart is presented as a convenient delivery service that caters to immediate needs and cravings. The brand aims to occupy the space of instant gratification and accessibility, positioning itself as the go-to solution for quick purchases without the need to leave home. By featuring popular snack and drink items, InstaMart aligns with a lifestyle of convenience and indulgence, ignoring the norm of planned grocery shopping and instead focusing on impulsive desires. The brand positioning is functional, emphasizing simplicity and speed in satisfying consumer needs. # Product The ad features three distinct products: Lay's India's Magic Masala Chips, Thums Up Soft Drink Bottle, and Coca-Cola Diet Coke Can. Lay's chips are presented as a tasty snack, specifically the India's Magic Masala flavor, and come in an 80g bag. The Thums Up Soft Drink Bottle is a 750ml beverage, identified by its distinctive branding and packaging. The Coca-Cola Diet Coke Can is a 300ml can of diet soda. All products are presented as readily available to satisfy immediate cravings, with the ad addressing the purchase barrier of accessibility by offering immediate delivery. The products are positioned as perfect for a late-night snack, emphasizing the convenience of having them delivered right to the customer's doorstep. # Visual style The ad uses a clean, modern aesthetic with a bright color palette of blue, orange, and white. The production quality is polished, with professionally lit product shots against a solid background. The layout is simple and grid-based, focusing on clear product presentation and scannability. The typography is large and bold, enhancing readability. The style is designed to be native to in-feed social media, with a focus on grabbing attention quickly. # Hooks Headline: Midnight cravings? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a question, "Midnight cravings?", setting the stage and calling out a common customer desire. The audience experiences this from the customer's perspective, drawing them in with a relatable pain point. - The brand voice then steps in to provide a solution with, "Say no more, ra.", positioning InstaMart as the answer to the cravings. This message conveys InstaMart's intention of satisfying the customer's immediate desires. - The ad transitions to showcase specific products—Lay's India's Magic Masala Chips, Thums Up Soft Drink Bottle, and Coca-Cola Diet Coke Can—highlighting their availability through InstaMart. This product presentation progresses the narrative by demonstrating what InstaMart offers to solve the craving. - The ad concludes with "Insta delivered ✨ to your doorstep," emphasizing the convenience and final step of InstaMart's service from the brand's perspective. This solidifies the value proposition and encourages the customer to take action.

# Ad summary This image ad from Instamart features Rin Matic Liquid Top Load detergent delivered to your doorstep. The ad shows the detergent container and notes a sale price and free delivery. # Brand positioning Instamart is presented as a convenient delivery service for household essentials. By offering detergents delivered directly to the customer's doorstep, Instamart positions itself as a time-saving solution for busy individuals. The brand focuses on ease and accessibility, suggesting that customers can avoid trips to the store and have products brought to them. This positioning emphasizes convenience and aims to simplify the shopping experience for everyday needs. # Product The product advertised is Rin Matic Liquid Top Load detergent, packaged in a 4 kg blue plastic container. The container features a resealable white spout at the top. The packaging highlights that the detergent is 'New' and promises 'Bright Like New' results. The product is described as having 'Bright Lock Technology.' Rin Matic is presented as a mega saver, designed for top load washing machines, as indicated by the icon of a washing machine on the label. The ad emphasizes the detergent's ability to deliver brightness and efficiency in laundry care. # Visual style The ad utilizes a clean and vibrant visual style with a product-focused layout. The production quality is highly polished, featuring a well-lit studio shot with a clear product presentation. The visual motifs include color gradients, flat lays, and bold typography. The image treatment involves background removal and color grading to enhance the product's appeal. The style aims for high scannability and stop power in the feed by using bold colors and clear messaging. # Hooks Headline: Detergents delivered to your doorstep. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - Instamart introduces the ad by stating that detergents can be delivered to your doorstep, highlighting the convenience and accessibility of their service. The message intends to immediately communicate the key benefit of using Instamart for purchasing household essentials from the brand perspective. - The ad showcases the Rin Matic Liquid Top Load detergent, emphasizing its features such as 'Bright Like New' results and 'Bright Lock Technology', seeking to highlight the product's effectiveness and quality. This message is presented from the brand perspective, aiming to build customer confidence in the product's capabilities. - The ad highlights a promotional offer, showcasing a discounted price of ₹359 (originally ₹420) and free delivery on all orders, aiming to create a sense of urgency and value for the customer. The intention of this message is to incentivize the viewer to make a purchase and try the product immediately, positioned from the brand's perspective.

# Ad summary This ad promotes Instamart by showcasing their 1 Rupee Store. The ad features two essential food items, Maida and Poha, available for ₹1 each, emphasizing the convenience of doorstep delivery. # Brand positioning Instamart is presented as a convenient and affordable online grocery delivery service. The brand aims to occupy the space of providing essential items at accessible prices, emphasizing ease and value for the customer. Instamart aligns with a fast-paced, convenience-driven lifestyle, promoting the idea of getting daily necessities delivered directly to your doorstep. The brand seems to be pushing against the norm of higher prices for delivered groceries by offering products at just ₹1, positioning itself as a budget-friendly option. # Product The ad features two products: Supreme Harvest Maida (refined wheat flour) in a 1 kg dark green package and Tata Sampann High in Fibre Poha in a 500g green and yellow package. Maida is refined wheat flour, commonly used in Indian cooking for breads and other dishes. Poha is flattened rice, a staple breakfast item high in fiber. The ad highlights the price point of ₹1 for each item, addressing the price barrier to purchase. Both products are positioned as essential household items readily available for delivery. # Visual style The ad uses a clean and straightforward visual style with bright, clear lighting. It appears to be a studio-shot image with carefully positioned product placements against a blurred background to keep the focus on the featured items. The typography is bold and easy to read, ensuring quick comprehension of the offer. The overall aesthetic mimics a platform-native style suitable for in-feed placements, aiming for scannability and instant appeal. # Hooks Headline: Grab any 1 essential at ₹1 # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by showcasing the Instamart and 1 Rupee Store logos, signaling the source and the core offer of the promotion. The brand is establishing its identity and the context for the offer to quickly grab the customer's attention. - The ad highlights that customers can grab any 1 essential at ₹1, emphasizing the affordability and variety available in the offer. The brand wants to convey the ease of getting essential items at a very low cost. - The ad shows the two featured products - 1 kg of Supreme Harvest Maida and 500 g of Tata Sampann Poha - visually presenting the specific items available as part of the ₹1 offer. The brand aims to create a sense of tangible value and product quality. - The ad concludes with the message 'We'll deliver it to your doorstep', highlighting the convenience and accessibility of the service. The brand wants to emphasize the ease and practicality of using Instamart.

# Ad summary This image promotes Instamart's "1 Rupee Store" by offering a selection of chilled beverages for a special price of ₹1. The visual features a cooler filled with ice and various drink options, emphasizing the refreshment and convenience of doorstep delivery. # Brand positioning Instamart is positioned as a convenient and affordable online grocery delivery service, implied by the brand's logo in the upper left corner of the image. The brand aims to occupy the space of quick, easy, and accessible grocery shopping, appealing to consumers who value convenience and cost savings. The brand aligns with a fast-paced lifestyle, promoting the ease of having groceries delivered to one's doorstep. The visual is straightforward and functional, focusing on the benefit of doorstep delivery and low prices, rather than aspirational branding or emotional engagement. # Product The advertised product is a selection of single-serving refreshments available through Instamart's "1 Rupee Store", including various canned and bottled beverages. The selection includes a can of Schweppes Ginger Ale, a can of Nescafe coffee, a can of Coca-Cola, and a bottle of Thums Up cola. These products are presented inside a blue cooler filled with ice, indicating they are chilled and ready to drink. The primary selling points are the low price of ₹1 per refreshment and the convenience of having them delivered directly to the customer's doorstep. This addresses the purchase barrier of high prices and limited accessibility. # Visual style The ad has a bright and clean visual aesthetic, with a clear focus on the product and value proposition. The production quality appears to be studio-shot with high-resolution images and professional lighting. The cooler is placed against a blue sky background, enhancing the sense of refreshment. The text is large and bold, ensuring it is easily readable and eye-catching. The overall style is platform-native, designed to be easily scannable and visually appealing in a social media feed. # Hooks Headline: THIRSTY? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the question "THIRSTY?" to immediately grab the viewer's attention by identifying a common need. The customer is put in the driver seat and this serves to draw viewers into the scenario and pique their interest. - Instamart offers a solution by presenting "Pick 1 refreshment at ₹1". The brand is speaking directly to the customer and is positioned as the narrator. The value proposition of affordability and choice is immediately emphasized, making the offer highly appealing. - The image shows a cooler filled with various chilled beverages, reinforcing the idea of readily available refreshment. The visual appeals to the viewer's senses and emphasizes the ease of obtaining a cold drink. - The ad concludes with the assurance of "Delivered to your doorstep." which is from Instamart's perspective. The delivery factor is highlighted as an added convenience, solidifying the brand's promise of hassle-free service.

# Ad summary This ad features 3 food products from Instamart to showcase the pantry items it sells. The ad begins with a question: "Pantry lo unda?" Then, 3 food products from various brands are shown, complete with the prices and the amount of the product sold. The ad ends with: "Insta delivered ⚡ to your doorstep" # Brand positioning Instamart is presented as a convenient online grocery delivery service that helps consumers easily stock their pantries. It directly addresses the consumer's need to keep their pantry stocked, which implies a busy lifestyle where time and convenience are valued. With a bright and energetic color scheme and a simple question, Instamart positions itself as approachable, accessible, and focused on solving the everyday problem of pantry management. The brand's service-oriented approach caters to consumers seeking ease and efficiency in their shopping experience. # Product The ad features three pantry staple products: Supreme Harvest Groundnut (Raw Peanut) in a 500g package priced at ₹89, Tata Sampann Toor (Arhar) Dal (Unpolished) in a 1kg package priced at ₹149, and Toor Dal in a 1kg package priced at ₹120. These products are essential ingredients in Indian cuisine, commonly used in daily cooking, and the variety showcased aims to address the consumer's desire for convenient access to everyday pantry items. All three are packaged in clear plastic bags with branded labels. The products are marketed toward consumers looking for traditional cooking ingredients, presented at affordable prices for ease of purchase. # Visual style The ad has a clean and straightforward visual style, employing bright, contrasting colors (blue and orange) to grab attention. The product packaging is clearly displayed with prices, creating a simple, informative layout. The image uses a flat, graphic style without any complex textures or lighting effects. The overall presentation is direct and functional, prioritizing scannability and ease of understanding. # Hooks Headline: Pantry lo unda? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a question: "Pantry lo unda?" This is likely the brand speaking, and it serves to grab attention by addressing a common concern about pantry stock. - The brand then showcases three essential food items: Groundnut, Toor Dal and Toor Dal, each with a price tag, serving as visual proof that Instamart provides the items that the viewer may be looking for. - The ad ends with: "Insta delivered ⚡ to your doorstep," which is the brand stating its core value proposition of fast, convenient delivery directly to the customer's home.

# Ad summary This ad by Instamart promotes the convenience of having party essentials like ice cream, salty snacks, and soda delivered right to your doorstep. # Brand positioning Instamart is presented as a convenient and accessible online grocery delivery service, offering a wide range of essential products that cater to the needs of modern consumers. The brand aims to occupy a space in the consumer's mind as a go-to solution for quick and hassle-free grocery shopping, particularly for occasions like parties. By focusing on delivering 'party essentials,' Instamart aligns with a lifestyle of convenience and spontaneity, making it easier for customers to host gatherings without the stress of last-minute store runs. It pushes against traditional grocery shopping norms by providing a digital platform that brings products directly to the customer's doorstep, emphasizing speed and reliability. This positioning is primarily functional, highlighting the simplicity and efficiency of the service. # Product The ad features a selection of party essentials available through Instamart's delivery service. First is Amul Vanilla Magic Ice Cream Tub, available in a 1-liter container. Next is Haldiram Salted Peanuts, packaged in a 200g bag. The third product is Coca-Cola Diet Coke Can in a 300ml can, emphasizing its no sugar and no calories attributes. These products are presented as items that the customer might impulsively purchase for a gathering, making Instamart a good choice for such occasions. The ad subtly addresses the barrier of inconvenience by showcasing the ease of having these items delivered directly to the customer's doorstep. # Visual style The ad features a clean, modern visual style with a focus on product visibility and clear messaging. The production quality appears to be high, with studio-shot product photography and a cohesive color scheme. The layout is simple and balanced, guiding the viewer's eye through the key elements. The image treatment includes subtle color grading to enhance the vibrancy of the products against the blue backdrop. The typography is bold and legible, contributing to the ad's overall scannability in a busy feed. # Hooks Headline: The essentials of every party-sharty. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a vibrant display of the Instamart logo and the phrase 'The essentials of every party-sharty,' immediately setting the tone for convenience and celebration. This intro is from the brand's perspective, and is intended to capture the viewer's attention and associate Instamart with hassle-free party planning. - The image then showcases three popular party items—Amul Vanilla Magic Ice Cream, Haldiram Salted Peanuts, and Coca-Cola Diet Coke—each displayed with price and size information. By featuring these specific products, the ad shows the brand's perspective. The intention is to illustrate the breadth of Instamart's offerings and highlight specific deals. - The ad concludes with the line 'Insta delivered to your doorstep,' coupled with a lightning bolt graphic. This final message, again from the brand's perspective, reinforces the core value proposition of convenience and speed, solidifying the idea that Instamart is the ideal solution for party needs.

# Ad summary This image ad promotes Epigamia Greek Yogurt, highlighting a special offer of ₹1 on Instamart. The visual layout and offer highlight accessibility and value. # Brand positioning Epigamia is presented as a health-conscious, accessible brand offering Greek yogurt. The visual of fresh yogurt and the on-package claim of "No added sugar" emphasize health benefits. The brand aligns with a modern, health-focused lifestyle. The promotion of the product on Instamart and the price point of ₹1 suggests a strategy of accessible pricing and widespread availability, distinguishing it from potentially more premium or less accessible competitors. This positioning aims to make healthy eating convenient and affordable. # Product The product featured is Epigamia Greek Yogurt in a natural flavor. It's a partly skimmed yogurt product, sold in a small, round plastic container with a foil lid. The label highlights that it has "No added sugar", is "High Protein", and contains "Zero preservatives." A spoon with yogurt on it is positioned to emphasize its creamy texture and ready-to-eat format. The ad promotes the product's convenience and health benefits, aiming to make it appealing as a quick, nutritious snack. The pricing encourages trial and purchase by addressing the potential price barrier. The visual of a spoonful of yogurt, combined with health claims, makes the product seem appealing and guilt-free. # Visual style The ad features a clean, product-focused studio shot with bright lighting and a gradient background. The image is highly polished. The color palette is simple, using blues and whites to evoke freshness and cleanliness. Typography is bold and clear, ensuring scannability in-feed. The overall style mimics platform-native promotional content, emphasizing accessibility and value. # Hooks Headline: GREEK YOGURT # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Pick yours on Instamart! # Point of view - [object Object] # Storyline - The ad opens with the InstaMart logo and a “1 Rupee Store” badge, both of which signal the distribution partner and the special pricing offer available. This creates immediate intrigue and highlights the value proposition from a brand perspective. - The focus shifts to the product, Epigamia Greek Yogurt, prominently displayed with a spoon partially dipped inside, revealing the creamy texture. The brand is showcasing the product's appeal, spotlighting its natural presentation, and emphasizing its deliciousness from a brand perspective. - The product is positioned to also highlight key features like "No added sugar", high protein, and zero preservatives. This part of the story is told from the brand's point of view, who is emphasizing the health benefits and quality ingredients. - The ad concludes with a call to action to “Pick yours on Instamart”, making it easy for the customer to purchase the product. The customer is given an easy next step to experience the product at a discounted price.

# Ad summary This ad for Instamart features Yelakki bananas, advertising a bundle of 7 for just ₹1, emphasizing the affordability and convenience of doorstep delivery. # Brand positioning Instamart is presented as a convenient and affordable online grocery delivery service. The ad highlights its ability to provide essential items, such as Yelakki bananas, at extremely low prices, emphasizing value and accessibility. By offering this product at just ₹1 and delivering it to the customer's doorstep, Instamart positions itself as a consumer-friendly brand, prioritizing ease and cost savings for its customers. # Product The ad features Yelakki bananas, explicitly advertising a bundle of 7 pieces. The bananas are visually presented as ripe and appealing. The ad emphasizes the extreme affordability of the bananas, highlighting the price of ₹1 for the entire bundle. The language also points out the convenience of doorstep delivery, further incentivizing purchase by addressing the barrier of shopping trips. # Visual style The ad features a clean and direct visual style, prioritizing clarity and direct communication of the offer. The blue background is solid and provides good contrast against the yellow bananas. The composition is simple and focused, emphasizing the product and its value proposition, and the overall aesthetic is functional and optimized for quick comprehension in a mobile feed. # Hooks Headline: Yelakki Banana at ₹1 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the Instamart and Rupee Store logos, immediately associating the product offering with these brands. This informs the audience from which brand this promotion originates from and its association with deals and discounts, establishing the context for the offer that follows. The brand's perspective is highlighting who is delivering the offer. - The advertisement displays the offer of "Yelakki Banana at ₹1" in a large font. This grabs the viewer's attention and clearly conveys the main value proposition: affordable bananas at a very low price. This is shown from the brand's perspective to showcase the product being offered at a discount. - The image shows 7 bananas inside of a woven basket, visually confirming that the viewer will receive 7 pieces. The viewer is seeing this from a customer point of view, showing the amount of bananas that will be delivered. - The advertisement concludes with the phrase "Delivered to your doorstep!", with the brand pointing out the ease and convenience of ordering from Instamart, removing the effort of having to visit the store. The brand's perspective is informing the viewer about the convenience the brand offers.

# Ad summary This ad for Instamart features a bag of Sona Masoori Economy Rice, emphasizing the brand's delivery service and affordable price. # Brand positioning Instamart is presented as a convenient and accessible online grocery delivery service. The brand positions itself as a quick solution for consumers' needs, emphasizing ease of use and efficiency. The ad promotes the brand through a playful, relatable tone suggesting it understands the consumer's daily needs, as highlighted through the phrase "Insta delivered to your doorstep." # Product The ad features Sona Masoori Economy Rice. The packaging highlights the product's features as a staple food item sold in bulk. The ad promotes its value by showcasing a discounted price of ₹1,299, crossed out from ₹2,200, and indicating a quantity of 26 kg. The product is aimed at consumers looking for affordable rice options for regular consumption. # Visual style The ad employs a clean and direct visual style. The product is well-lit and the background is uncluttered, focusing viewer attention on the featured rice and its value proposition. The overall aesthetic is functional, aimed at clearly communicating the product and offer rather than creating a stylized or aspirational mood. # Hooks Headline: Biryani scene enti? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question: "Biryani scene enti?", immediately grabbing the viewer's attention with culturally relevant slang. The question serves as a relatable hook, suggesting that the viewer might be thinking about making biryani, a popular dish, and the brand understands this desire. - The ad showcases a bag of Sona Masoori Economy Rice, highlighting its availability and affordability. The brand uses this visual to subtly imply that it offers the ingredients you need to make the meal that was referred to in the opening question. - The ad concludes by emphasizing the convenience of Instamart's delivery service with the tagline: "Insta delivered to your doorstep", paired with an electric bolt, reinforcing the brand’s promise of fast delivery. The ad wants viewers to know that the brand will bring the ingredients to them.

# Ad summary This image ad from Instamart promotes a limited time offer where customers can purchase select snacks for 1 Rupee. The ad features a chocolate biscuit and a cup of noodles, emphasizing the affordability and convenience of the deal. # Brand positioning Instamart is presented as a convenient and budget-friendly online grocery delivery service. The brand targets consumers looking for quick access to everyday essentials, particularly snacks. It emphasizes affordability with its promotional offer, suggesting a focus on value for money. The branding aligns with a modern, on-demand lifestyle, contrasting with traditional grocery shopping by highlighting ease and accessibility through its delivery service. # Product The ad features two snack products available through Instamart. First, there is a package of Britannia Bourbon Creme Biscuits with Chocolate, described (on-package label text) as "THE ORIGINAL BOURBON CREME BISCUIT WITH CHOCOLATE", available in a 100g size. Second, there is a Maggi Masala Cuppa Noodles, described (on-package label text) as "Masala CUPPA noodles", in a 70g cup, which claims to have "40% less sodium". The primary USP is the extremely low price of 1 Rupee for each snack, removing cost as a barrier to purchase and promoting impulse buying. # Visual style The ad has a clean, promotional aesthetic with a strong emphasis on the products and the limited-time offer. The image employs a flat, graphic style with bright, contrasting colors to draw the eye and communicate the message quickly. The layout is simple and direct, optimized for visibility in a mobile feed. # Hooks Headline: Grab any 1 snack for ₹1. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad immediately grabs attention by advertising a promotional snack deal. The message centers around the affordability and convenience of purchasing snacks through Instamart. This initial offer sets the stage for showcasing the products and driving immediate purchases, from the brand's perspective. - The visual focus shifts to the featured products, highlighting the snack options available in the promotion. The products and their branding are shown as a key part of the offering. The inclusion of familiar snack brands is intended to appeal to the viewer, from the brand's perspective. - The ad concludes with a clear indication of delivery service to the customer's doorstep. This emphasizes the ease and convenience of using Instamart, reinforcing the value proposition of having snacks delivered directly, from the brand's perspective.

# Ad summary This image ad promotes Instamart's 1 Rupee Store, showcasing a selection of snack items available for purchase at a discounted price. The ad aims to attract customers by highlighting the affordability and variety of snack options available on the platform. # Brand positioning Instamart is presented as a convenient online store offering a wide range of products. The brand emphasizes affordability, particularly through its "1 Rupee Store" concept. Instamart aims to occupy a space in the consumer's mind as a budget-friendly, accessible option for everyday essentials and impulse purchases. The brand leverages promotions to incentivize customers to shop through its platform and positions itself as a retailer attuned to value-conscious shoppers. # Product The ad showcases a selection of snack items available for purchase through Instamart's "1 Rupee Store." These snacks are offered at a discounted price of 1 Rupee each. The products include: Snackible Ragi Chips Peri Peri (55g), Kurkure Playz Puffcorn Yummy Cheese (52g), and ACT II Sour Cream & Cheese Popcorn (50g). The products are intended for consumers looking for affordable snacking options. The focus of the ad is to highlight the cost savings and the variety of flavors available, making the products appealing to budget-conscious shoppers looking for convenient snacks. # Visual style The ad features a clean and direct visual style, with a focus on clear product presentation and easy-to-read text. The production quality appears polished, with bright lighting and well-defined product shots. The use of solid color backgrounds and simple graphics contributes to a visually cohesive and uncluttered aesthetic. The overall design is optimized for scannability in a mobile feed, with a clear hierarchy of information and a prominent call to action. # Hooks Headline: Pick any 1 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Grab yours on Instamart. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the Instamart and "1 Rupee Store" logos, immediately establishing the brand and the promotion. This draws the viewer in with recognizable branding, hinting that Instamart is offering a selection of products on sale. The brand is establishing the campaign right away. - The text overlay, "Pick any 1 at ₹1", conveys the central message of the ad—a clear and direct call to action. This encourages the audience to consider the value proposition and captures attention by highlighting the affordability of the products. The brand is telling the viewer that they can buy any of the products shown at a discounted price. - Below, the snack items (Snackible Ragi Chips, Kurkure Puffcorn, and ACT II Popcorn) are showcased. This visual is designed to entice viewers with the selection of options and provide a clear understanding of what products are available. The viewer is seeing the snacks from the perspective of a consumer who is considering their options. - The ad concludes with the call to action, "Grab yours on Instamart," which serves to prompt immediate action. The brand is urging the viewer to complete a purchase through the platform.

# Ad summary An image ad for Instamart featuring Amul Chocolate Brownie Ice Cream Tub and Coca-Cola Zero Soft Drink Can to promote their delivery service. # Brand positioning Instamart is presented as a modern and convenient delivery service that brings everyday essentials directly to the customer's doorstep. The branding emphasizes speed and ease, positioning Instamart as a go-to solution for immediate needs. The brand focuses on functional benefits, offering a practical service that saves time and effort for its users. By showcasing popular products like Amul ice cream and Coca-Cola, Instamart aligns itself with familiar and well-loved consumer choices, enhancing its appeal. # Product The ad features two main products. First, the Amul Chocolate Brownie Ice Cream Tub, a 1-liter container of chocolate ice cream with brownie pieces, is promoted as a tasty treat. The product is packaged in a square, pale yellow tub with a clear image of the ice cream on the label. Second, a can of Coca-Cola Zero Soft Drink, containing 300ml, is highlighted as a refreshing beverage option. The red can features the iconic Coca-Cola branding with emphasis on "ZERO SUGAR" and "NO CALORIES," appealing to health-conscious consumers. Both products are presented as easy choices for a quick and satisfying indulgence, suggesting convenience and immediate enjoyment. # Visual style The ad features a clean, modern style with bright, contrasting colors to capture attention. The product shots are well-lit and positioned to highlight key features. The overall look is optimized for scannability, making it easy to quickly understand the offering and key message. The aesthetic is consistent with current e-commerce and delivery app trends, blending seamlessly into a mobile feed. # Hooks Headline: This summer, bas chillax. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, the ad is introducing a curated selection of refreshing products ideal for the summer season. - From the customer's perspective, the ad shows that the products are available for quick delivery through Instamart, providing convenience and immediate satisfaction. - From the brand's perspective, the advertisement highlights Instamart's prompt delivery service, emphasized by the tagline "Insta delivered," solidifying the platform's commitment to efficiency.

# Ad summary The ad features an image promoting Instamart's offer to pick any one everyday veggie at ₹1. It showcases images of tomatoes (500g) and onions (1kg). # Brand positioning Instamart is presented as a convenient online grocery delivery service that provides fresh produce directly to consumers. Positioned for affordability, the brand is offering everyday vegetables at a very low price, emphasizing accessibility and value for budget-conscious shoppers. The brand aims to occupy a space in the consumer's mind that associates it with affordable convenience. # Product The ad features everyday vegetables, specifically Indian tomatoes and onions. The tomatoes are labeled as 'Indian Tomato 500g,' indicating a specific type and quantity available. The onions are labeled as 'Onion 1 kg.' Both products are being offered at a promotional price of ₹1, which is highlighted to attract price-sensitive customers. The ad aims to remove the price barrier by showcasing fresh vegetables at a highly discounted rate, making it an appealing offer for everyday cooking needs. # Visual style The ad employs a clean and straightforward visual style with a bright blue background. The product images of tomatoes and onions are vividly displayed to highlight freshness. The layout is simple, using white labels and text to provide clear information. The overall design feels direct and aims for easy readability, typical of promotional ads. # Hooks Headline: Pick any 1 everyday veggie at ₹1 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Stock up now on Instamart! # Point of view - [object Object] # Storyline - The ad opens with a headline grabbing attention by announcing the offer: "Pick any 1 everyday veggie at ₹1". This sets the stage for an affordable deal on fresh produce, enticing users to consider the promotion from the brand's perspective. - The ad showcases images of tomatoes (500g) and onions (1kg), each clearly labeled and visually appealing. This reinforces the offer, providing potential customers with a clear picture of available products and their quantities from the brand's perspective. - The ad concludes with a call to action to encourage viewers to shop the offer: "Stock up now on Instamart!". This serves as the final push, prompting immediate engagement from the brand's perspective.

# Ad summary This ad showcases Instamart's offer of iceberg lettuce and button mushrooms for ₹1 each, aiming to attract customers with a low-price promotion. # Brand positioning Instamart is presented as a convenient and affordable online grocery delivery service. The ad focuses on the value and savings it offers, particularly through the "1 Rupee Store" promotion. The branding emphasizes accessibility and budget-friendliness, suggesting that Instamart aims to occupy a space in the consumer's mind as the go-to option for economical grocery shopping. This aligns with a functional positioning, highlighting simplicity and affordability over luxury or premium product offerings, targeting price-conscious consumers. # Product The ad features two distinct grocery items: iceberg lettuce and button mushrooms, both available at the promotional price of ₹1 each. The iceberg lettuce is a whole head of fresh lettuce. The button mushrooms are presented in a small, round, wooden bowl. The ad highlights the affordability of these everyday grocery staples, addressing potential purchase barriers related to cost. These products are for anyone looking to save money on their grocery shopping, emphasizing that essential ingredients can be purchased at a significantly reduced price through Instamart. The USPs are the extremely low price (₹1) and the accessibility of these items through the Instamart platform. # Visual style The ad has a clean, bright, and straightforward visual style, typical of e-commerce and promotional material. The production quality appears to be studio-shot with clear lighting and sharp focus. The visual motifs include bold typography and bright color blocking, which helps to immediately convey the message of value and affordability. The image treatment features background removal to isolate the products and create a visually distinct presentation. The typography is large and bold, making it easy to scan and process the information quickly. The overall style is designed to be eye-catching and informative, aiming to stop the viewer in their feed with a clear and simple message. # Hooks Headline: PICK YOUR FAVORITE! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Grab any one at ₹1 on Instamart. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the question "PICK YOUR FAVORITE!", inviting the viewer to choose between the advertised products. This is intended to engage the audience and highlight the variety available within the promotion, from the brand's perspective. - Next, the ad showcases the featured products: iceberg lettuce and button mushrooms, each labeled with its name and the price of ₹1. The visual focuses on the freshness and quality of the products, from an external perspective to showcase value. - The ad concludes with the call to action, "Grab any one at ₹1 on Instamart," reinforcing the offer and directing the viewer to purchase the advertised products. The offer message conveys the value proposition and encourages immediate action, delivered from the brand's perspective.

# Ad summary An image ad for Instamart featuring Haldiram's Nagpur Aloo Bhujia and Chheda's Yellow Banana Chips. It highlights the availability of these snacks on the platform and their delivery service. # Brand positioning Instamart is presented as a convenient online platform that delivers snacks directly to your doorstep. The brand aims to occupy a space in the consumer's mind as a quick and easy solution for satisfying snack cravings. Instamart aligns with a lifestyle of convenience and immediate gratification, and pushes against the norm of physically going to a store to purchase snacks. The brand positioning is functional, focusing on the simplicity and speed of delivery. # Product The ad features two snack products: Haldiram's Nagpur Aloo Bhujia and Chheda's Yellow Banana Chips. Haldiram's Nagpur Aloo Bhujia is a 200g package of spicy and crispy seasoned potato sticks, described (on-package label text) as "Spicy & Spicy & Crispy, seasoned potato sticks". Chheda's Yellow Banana Chips (Plantain Chips) are thinly sliced, fried, and seasoned with rock salt, available in a 170g package. The ad promotes both products as readily available snacks that can be quickly delivered, addressing the barrier of immediate access to desired snacks. # Visual style The ad features a clean, product-focused visual style with a brightly colored background and clear product shots. The production quality is polished, suggesting a studio-shot approach. The image treatment includes background removal and color correction to make the product packaging stand out. The typography is large and bold, enhancing scannability. The overall style aims to be eye-catching and informative, fitting for an in-feed ad. # Hooks Headline: Chatar-patar time? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the Instamart logo to immediately establish the brand identity and signal that the products are available through their delivery service. This helps the viewer understand the source of the ad and associate the products with Instamart's convenience, communicated from the brand's perspective. - The question "Chatar-patar time?" is presented to engage the viewer and prompt them to consider their snack cravings. The intent here is to resonate with the viewer's desire for a quick and tasty snack, posed from the customer's perspective. - Images of Haldiram's Nagpur Aloo Bhujia and Chheda's Yellow Banana Chips are showcased, highlighting their availability on Instamart and displaying the price for each product to drive purchase consideration, communicated from the brand's perspective. - The ad concludes with the phrase "Insta delivered ⚡ to your doorstep" to reinforce the brand's promise of quick and convenient delivery directly to the customer. This final message is delivered from the brand’s perspective.

# Ad summary Image ad for Instamart, an Indian online grocery delivery service. The ad promotes the convenience of having milk, eggs, and bread delivered to your door, showcasing Britannia Sandwich White Bread, Licious Classic Hen Eggs, and Amul Taaza homogenized toned milk. # Brand positioning Instamart is presented as a convenient and reliable online grocery delivery service, as indicated by the logo at the top. The brand aims to occupy a space in the consumer's mind as a quick and easy solution for everyday grocery needs. The ad's focus on essential items like milk, eggs, and bread suggests the brand is positioned as a practical choice for busy individuals and families, aligning with a lifestyle of convenience and efficiency. By offering delivery to your door, Instamart pushes against the traditional norm of customers having to visit physical stores, offering a time-saving alternative. # Product The ad features three grocery staples: Britannia Sandwich White Bread, Licious Classic Hen Eggs, and Amul Taaza homogenized toned milk. The Britannia bread is shown in its packaging, suggesting it is a standard white bread for sandwiches. The Licious eggs are presented in a transparent plastic container, emphasizing their freshness and quality. The Amul Taaza milk is in a carton, illustrating a dairy option. The ad promotes the idea that these essential groceries can be conveniently delivered to the customer's doorstep, emphasizing the ease and accessibility of acquiring these items through Instamart. # Visual style The ad has a clean and straightforward visual style, likely studio-shot. The lighting is soft and even, highlighting the products against a blurred background. The image treatment appears to have some color grading, with a focus on making the product packaging stand out. The overall design aims for scannability, ensuring the key message is quickly understood. The flat lay composition with the products arranged on a table is a common visual motif. # Hooks Headline: Milk, eggs & bread delivered to your door! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Instamart logo and the promise of delivering milk, eggs, and bread, immediately setting the stage for the brand's offering. The message aims to quickly communicate the convenience of using Instamart for essential grocery needs. This is told from the brand's perspective. - The focus shifts to showcasing the three main products: Britannia Sandwich White Bread, Licious Classic Hen Eggs, and Amul Taaza milk. This highlights the variety and quality of items available through Instamart. This product-focused section is told from the brand's perspective. - The ad concludes with a callout for free delivery on all orders, reinforcing the cost savings and convenience of using the service. This message serves to incentivize potential customers to use Instamart, further solidifying the brand’s value proposition, from the brand's perspective.

# Ad summary This ad promotes InstaMart's 1 Rupee store, which features breakfast essentials delivered to your doorstep. # Brand positioning InstaMart is presented as a modern and convenient online grocery delivery service that offers a wide range of products, especially breakfast essentials. It positions itself as a fast-paced service that is competitive, providing the customer with products at very low prices. The brand promotes itself as a modern brand, aligning with an on-demand lifestyle and pushing against the norm of traditional grocery shopping. # Product InstaMart's 1 Rupee store features breakfast essentials, including The Baker's Dozen Whole Wheat Sourdough Bread (400g), Cremberie Travancore Spice Yoghurt (90g), The Baker's Dozen Zero Maida Milk Bread (230g), and Epigamia Greek Yoghurt Blueberry (60g). Each product is available for only ₹1. The products are advertised as being delivered straight to the customer's doorstep, with the tagline 'Breakfast essentials delivered to your doorstep.' The ad addresses the barrier of high prices by offering these products at a very low price. # Visual style The ad uses a simple and clean aesthetic with a bright white background and products highlighted against it. The editing is fast-paced, with quick cuts to display different products and text overlays. The overall feel is polished and commercial. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad starts with the InstaMart logo and the text '1 Rupee Store.' A voiceover announces that favorite breakfast staples are available at the 1 Rupee Store. - 00:04–00:07 00:04–00:07 The voiceover asks if the viewer is fast enough, suggesting the products are limited and will be quickly bought up. - 00:07–00:11 00:07–00:11 The voiceover states that breakfast essentials are delivered to the viewer's doorstep via InstaMart, emphasizing the convenience.

# Ad summary This Instamart ad promotes the '1 Rupee Store,' offering beverages, munchies, and dry fruits at discounted prices. It encourages viewers to open the Instamart app to take advantage of the savings. # Brand positioning Instamart is presented as a convenient online platform for purchasing beverages, munchies, and dry fruits. The brand emphasizes accessibility and affordability by featuring the '1 Rupee Store,' which offers products at a significantly reduced price. Instamart positions itself as the smart way to save today by providing home delivery of essential goods, aiming to capture a segment of the market that values both cost savings and convenience. # Product The ad highlights a range of products available through Instamart's '1 Rupee Store,' including a can of Nescafe Iced Frappe Cold Coffee (170ml), a bag of Eat Better Co Millet Namkeen Desi Masala (30g), and a bag of Happilo Premium Date Bites (20g). These products are presented as everyday essentials, available at a discounted price of just 1 Rupee each. The ad emphasizes the savings potential, showcasing the original MRP alongside the reduced price. The presentation caters to consumers seeking affordable snacks and beverages, readily accessible through the Instamart app, addressing potential purchase barriers by highlighting the extreme value and convenience of home delivery. # Visual style The ad has a bright and clean aesthetic, with a focus on clear product presentation and text overlays. The editing is simple, with static shots and straightforward transitions. The production quality is polished, giving a professional feel to the advertisement. The pacing is consistent, highlighting different products at regular intervals. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Open the app now! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the Instamart logo and a graphic promoting the '1 Rupee Store.' This grabs attention by highlighting the offer. - 00:02–00:05 00:02–00:05 A can of Nescafe Iced Frappe Cold Coffee appears, with text overlay showcasing the price of ₹1, inviting viewers to open the app. - 00:05–00:08 00:05–00:08 A bag of Eat Better Co Millet Namkeen Desi Masala is shown, similarly highlighting the ₹1 price point, reinforcing the value proposition. - 00:08–00:11 00:08–00:11 A bag of Happilo Premium Date Bites appears, again emphasizing the ₹1 offer, creating a consistent message of savings.

# Ad summary This ad showcases the brand NO!CE Masala Peanut on a thrill ride, emphasizing the exciting flavor and experience of the product. # Brand positioning NO!CE is presented as a brand that delivers a thrilling and fun snacking experience. This is achieved through the ad's energetic and playful animation style, featuring a character made of a NO!CE Masala Peanut package riding a rollercoaster. The brand aligns with the value of excitement and adventure, positioning itself against the norms of more traditional or serious snack brands. It occupies a space in the consumer's mind as a unique and exhilarating snack option, promoting a lifestyle of fun and enjoyment. This emotional positioning is driven by vibrant visuals and dynamic animations, emphasizing that NO!CE is not just about the taste, but also the experience. # Product The product featured is NO!CE Masala Peanut, a snack consisting of masala-flavored peanuts. The ad showcases the packaging, which is a red bag with yellow and blue accents, highlighting the brand name prominently. The product is designed for those seeking an exciting snacking experience, as suggested by the ad's rollercoaster theme. The USP is clearly the thrilling flavor experience, implied through the association with a rollercoaster ride, suggesting that the peanuts offer a burst of flavor that is as exciting as a rollercoaster. This ad is telling the viewer that this product is worth buying because it provides a unique and thrilling snacking adventure. # Visual style The ad has a playful, cartoonish aesthetic with vibrant, monochromatic green visuals and smooth 3D animation. The editing style is simple and emphasizes the rollercoaster ride. The production quality is polished, giving a commercial feel. The visuals are timed to the music, enhancing the overall impact. The pacing is quick, with cuts timed to the music's beat. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A package of NO!CE Masala Peanuts, dressed in a green suit covered with red polka dots to match the packaging, sits in a rollercoaster car, holding a smaller version of itself. This establishes the brand's fun, quirky persona. - 00:04–00:05 The rollercoaster begins its ascent, with the peanut character expressing excitement, setting up the thrill of the ride. - 00:05–00:07 The rollercoaster plunges down a steep drop, with the peanut character shouting in delight, emphasizing the exhilarating experience. - 00:07–00:09 The product and brand name, NO!CE, are displayed, reinforcing brand recognition and availability via Instamart, completing the visual journey with a clear call to action.

# Ad summary This ad for Instamart uses bright, cheerful visuals of fruits and vegetables to promote the brand's "1 Rupee Store", where select items are available for 1 Rupee. The ad features product shots that transition every few seconds, while a voiceover explains how Instamart delivers fruits and vegetables to the customer's doorstep. # Brand positioning Instamart is presented as an accessible online grocer specializing in fresh produce delivery. The brand aims to occupy a convenient and affordable space in the consumer's mind, highlighting simplicity and value. The ad positions Instamart against the norm of higher-priced grocery delivery services, focusing on offering fruits and vegetables at budget-friendly prices. # Product Instamart's “1 Rupee Store” offers a selection of fruits and vegetables for 1 Rupee each. The ad showcases various items such as green cucumbers (2 pieces), coconuts (1 piece), jamun (200g), and Lalbagh Sindura mangoes (3 pieces), emphasizing their freshness and availability. The primary USP is the extremely low price point, addressing the purchase barrier of cost. The ad promotes the convenience of having these items delivered directly to the customer's doorstep, highlighting ease of access and affordability. # Visual style The ad has a clean, bright, and modern aesthetic with a polished commercial feel. The editing style uses quick cuts to transition between product shots, maintaining a fast pace. The visuals are colorful and appealing, designed to highlight the freshness of the produce. The audio-visual sync is smooth, with product transitions timed to the upbeat music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The ad opens with the Instamart logo and a "1 Rupee Store" graphic, immediately grabbing attention with the promise of extremely low prices. This sets the tone for affordability and value. The visuals showcase various fresh fruits and vegetables, reinforcing the brand's focus on produce. The voiceover states, "Fruits and vegetables delivered to your doorstep on Instamart," emphasizing convenience and ease of use. This is told from the brand’s perspective.