How SpoiledChild Advertises on Meta

# Ad summary This ad features the SpoiledChild A22 serum and how it can help with thinning hair. Several models show the product, describe the benefits, and show how to use it. # Brand positioning The SpoiledChild brand presents itself as an innovator in the beauty and wellness space. The brand shies away from conventional cosmetic marketing tactics and promotes a more technologically advanced approach, as evidenced by its unique product names and space age branding. The brand is positioning itself as a high-end brand and is likely not interested in the mass market. # Product The product featured is the SpoiledChild A22 serum, which the models describe as "liquid gold". It is a hair serum used to make hair thicker and fuller. It's described as clean, lightweight, and absorbs instantly. The product is applied by spraying on the scalp. # Visual style The ad uses UGC style, with the videos seeming like they are being filmed on phones. Most of the videos are split screen and feature different models. The models are diverse in hair color. The editing style is quick cuts, which keeps the video upbeat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video starts with a shot of the SpoiledChild A22 product bottle. - 00:01–00:02 00:01–00:02 Dani Phantom, a model, shows her hair and states that the A22 serum is liquid gold for thinning hair. - 00:03–00:06 00:03–00:06 Andrea Polit, a model, shows her hair and states that it is her secret to the thickest, fullest hair of her life. - 00:07–00:10 00:07–00:10 Stacey London, a TV personality, shows her hair close up and states that the serum is literally magic in a bottle. She also points to her scalp and the new hair growth she is seeing. - 00:11–00:16 00:11–00:16 Lynn Rizo, an actress, shows her hair, applies the product, and states that it feels incredibly full and healthy. - 00:17–00:18 00:17–00:18 The video shows the top of a woman's head and the thickness of her hair after using the serum. It is a lot thicker than it was. - 00:19–00:24 00:19–00:24 Jill Storment, a model, shows the product and states that she has used many things in the past and has not seen results, but this product is actually helping her hair. - 00:25–00:29 00:25–00:29 Stacey London states that she has been using the A22 serum for about four weeks now. She notices a real difference with the thickness, the shine, and the strength of her hair. - 00:30–00:34 00:30–00:34 Andrea Polit states that the A22 serum is clean, lightweight, and it absorbs instantly. - 00:35–00:38 00:35–00:38 Jill Storment points to her ponytail and says that it is getting thicker. - 00:39–00:40 00:39–00:40 A woman applies the A22 serum and states that she loves it.

# Ad summary This ad promotes A22 hair care spray which contains biotin, rosemary oil, niacinamide, and caffeine to help promote thicker hair. It targets people who are getting married and are worried about thinning hair. The ad shows real users of the product, with before and afters and shows multiple people using the product. # Brand positioning The A22 brand is positioned as a solution for individuals experiencing hair thinning, particularly in stressful times such as wedding planning. The brand promotes confidence and security in one's appearance, especially for important events and photos. It offers a functional benefit of hair thickness. It challenges the norm of accepting hair thinning as inevitable, offering a proactive solution. # Product A22 is a hair care spray designed to promote thicker hair growth. It is formulated with biotin, rosemary oil, niacinamide, and caffeine. The product is intended for individuals concerned about thinning hair, receding hairlines, or overall hair density, and aims to address their worries about how their hair looks from any angle. It’s presented as a lightweight and non-greasy spray, addressing potential concerns about product feel and application. The ad emphasizes that it is a way to test a product before committing to a purchase. The spray is presented as an easy-to-use solution, requiring only a few sprays a day at the roots to achieve more abundant-looking hair. # Visual style The ad has a UGC style with a polished commercial feel. It features quick cuts, but mostly static shots with smooth transitions. The visuals are bright and well-lit, maintaining a consistent aesthetic throughout. The pacing is moderate and shifts with the cuts, text and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action HAZ EL QUIZ # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad starts by stating that the stress of a wedding can make your hair thinner. - 00:03–00:09 It transitions to shots of women touching their hair with visible hairlines. - 00:09–00:13 The ad introduces A22 and states it should be used a few months prior to the wedding. - 00:13–00:16 The ad shows women spraying A22 at their roots. - 00:16–00:27 The ad demonstrates how the hair looks thicker when moving and states it contains biotin, rosemary oil, niacinamide, and caffeine. - 00:27–00:31 The ad states that A22 nourishes the scalp to promote thicker hair. - 00:31–00:34 The ad displays a woman talking about how A22 is a lightweight and non-greasy spray. - 00:34–00:39 The ad instructs viewers to try A22 before they buy it and questions the viewers if they are already spending a lot on a wedding. - 00:39–00:46 The ad encourages viewers to feel confident in every photo using A22. - 00:46–00:48 The ad instructs viewers to take a quiz.

# Ad summary The ad features a split screen with Tia Mowry on one side holding the SpoiledChild E27 Extra Strength Liquid Collagen. The right side of the screen shows the collagen against a blue backdrop with water. # Brand positioning The brand, SpoiledChild, is presented as a modern and innovative wellness brand that focuses on high-quality collagen supplements. The brand associates itself with celebrity endorsements by Tia Mowry, suggesting that it is a premium product for those who seek effective and trustworthy solutions. The use of '2026 Collagen of the Year' positioning indicates a forward-thinking approach, aiming to be at the forefront of the health and beauty industry. # Product The product featured is the SpoiledChild E27 Extra Strength Liquid Collagen, a liquid collagen supplement. It is shown as '2026 Collagen of the Year,' implying that it is a top-tier product in the collagen category. The ad shows the collagen packaged in a white bottle. The liquid format suggests ease of consumption and efficient absorption. The ad seeks to remove purchase barriers by offering a 'Try Before You Buy' option, allowing consumers to experience the product before committing to a full purchase. # Visual style The ad has a split-screen design, blending a casual, real-life endorsement with a more polished product shot. The left side features a celebrity in what appears to be a home setting, lending a relatable and authentic feel. The right side uses a clean, gradient backdrop and water splash effects to highlight the product's purity and effectiveness. Overall the image has soft lighting. # Hooks Headline: 2026 COLLAGEN OF THE YEAR # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action TRY BEFORE YOU BUY 🛒 # Point of view - [object Object] # Storyline - The ad opens by showing Tia Mowry smiling and holding the SpoiledChild collagen. This is intended to create a positive association between the celebrity and the product. The perspective is that of a consumer who sees a trusted figure endorsing the brand. - Next, the ad highlights the product itself, showcasing the collagen bottle against a blue background. This allows the viewer to focus on the product's features and presentation from the brand's perspective. - The ad features the 'Try Before You Buy' call to action, encouraging immediate purchase. This is from the brand's perspective, incentivizing the audience to take the next step.

# Ad summary This image ad from SpoiledChild introduces a product designed to combat the appearance of drooping mouth corners, promoting a tighter, more youthful look. It features a sleek product bottle and includes a call to action that encourages consumers to try the product before purchasing. # Brand positioning SpoiledChild is positioned as a brand offering advanced beauty solutions, specifically targeting signs of aging. The brand aims to occupy a space in the consumer's mind as innovative and effective, providing products that deliver noticeable results. Its emphasis on scientific formulations and a modern, minimalist aesthetic appeals to consumers who value both performance and simplicity in their skincare routine. By focusing on specific aging concerns and offering solutions-driven products, SpoiledChild differentiates itself by directly addressing and resolving customer pain points. # Product The advertised product is designed to address the appearance of drooping mouth corners. It comes in a white and transparent bottle with the brand name “SpoiledChild” printed vertically on the clear section, allowing the product inside to be visible. The product aims to provide a tighter look to the corners of the mouth, likely through lifting and firming action. The ad seeks to overcome purchase barriers by offering a 'try before you buy' option, allowing potential customers to experience the product's efficacy before committing to a purchase. # Visual style The ad exhibits a clean and minimalist aesthetic, with a focus on the product and a bright, neutral color palette. The production quality appears to be high, with a studio-shot feel, contributing to a sense of professionalism and trustworthiness. The marble surface and blurred background elements provide depth and texture, while the central placement of the product and clear typography ensure scannability. # Hooks Headline: Corners of Your Mouth Dropping? Get that TIGHTER look. # Benefits - [object Object] # Features - [object Object] # Call to action TRY BEFORE YOU BUY # Point of view - [object Object] # Storyline - The ad starts by highlighting a common aging concern: "Corners of Your Mouth Dropping?" to capture the attention of viewers experiencing this issue. This is told from the perspective of the brand, aiming to connect with potential customers by identifying a specific problem they might face. This sets the stage for the brand to showcase its solution to the problem presented, drawing the viewer in with the promise of visible results and introducing the brand as a problem solver. - The ad continues by offering the solution: "Get that TIGHTER look," promising a specific, desirable outcome. The brand is communicating this, offering a quick and effective fix to the problem that was presented. This aims to show the viewer the immediate benefits of using the advertised product. - Lastly, the ad provides an offer: "TRY BEFORE YOU BUY," which serves as an incentive and reduces the risk associated with purchasing a new product. This part of the story is told from the brand's perspective, reassuring the customer of the brand's confidence in its products. This encourages potential customers to experience the product firsthand before making a purchase.

# Ad summary This ad is for SpolledChild E27 Extra Strength Liquid Collagen. The ad highlights the product and its collagen of the year award. The ad contains a CTA for the customer to try the product before purchasing it. # Brand positioning SpolledChild is presented as a modern and innovative brand in the health and wellness category, specifically in the collagen supplement market. The company positions itself as a brand for the future by winning the collagen of the year award. The focus on 'extra strength' suggests a commitment to delivering high-potency and effective formulations. The brand's liquid collagen emphasizes convenience, ease of use, and suggests a modern approach to beauty and wellness that deviates from the traditional supplement norms of powders and pills. They want to be known as the best collagen on the market. # Product The product is SpolledChild E27 Extra Strength Liquid Collagen. The ad calls out that it is the '2026 Collagen of the Year', emphasizing its quality and effectiveness. The product comes in liquid form, which is highlighted as a key feature, and is presented as easy to try. The E27 Extra Strength Liquid Collagen stands out as being 'extra strength', suggesting a higher concentration of active ingredients and potentially faster or more noticeable results. The ad provides a call to action for the customer to try before they buy. # Visual style The ad has a clean and modern visual style, with a focus on product presentation and a minimalist background. The composition is well-lit and balanced, highlighting the collagen product and the visually appealing cocktail. The overall aesthetic feels high-quality and professional, suggesting a premium brand. # Hooks Headline: 2026 COLLAGEN OF THE YEAR # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action TRY BEFORE YOU BUY # Point of view - [object Object] - [object Object] # Storyline - The ad starts by introducing the brand SpolledChild and its collagen product. The intention is to immediately grab the audience's attention with the product as the central focus from the brand's perspective. - The ad emphasizes the quality and recognition of the SpolledChild product by highlighting the '2026 Collagen of The Year' award, conveyed by the brand. The purpose is to build trust and establish credibility. - The ad specifies the product's key attributes, the 'E27 Extra Strength Liquid Collagen' from the brand's perspective, highlighting its unique formulation. The intention is to inform potential customers about the product's benefits. - Lastly, the ad provides a direct call to action, 'Try Before You Buy,' which serves as an invitation for potential customers to engage with the product. It encourages a risk-free trial and aims to increase customer engagement with the brand.

# Ad summary This image ad promotes SpoiledChild hair thickening product with a focus on vacation travel and an incentive to try the product before buying. # Brand positioning SpoiledChild is presented as a modern and luxurious brand that offers solutions for hair thickness, positioning its products as a means to indulge in self-care and achieve a desired look, particularly in preparation for summer vacations. The brand offers a 'try before you buy' option, indicating confidence in its product and a commitment to customer satisfaction. This approach suggests SpoiledChild may be challenging traditional beauty industry norms by prioritizing customer experience and accessibility. # Product The featured product is a hair thickening spray designed to give users thicker hair, especially for summer vacations. It comes in a clear cylindrical bottle with a white pump and base, showcasing the product's golden liquid. The spray format implies easy application, making it suitable for on-the-go use. The advertisement addresses the potential purchase barrier by offering a 'try before you buy' option, allowing customers to experience the product before fully committing to a purchase. # Visual style The ad has a soft, luxurious aesthetic, with a focus on product presentation and lifestyle appeal. The use of soft lighting, pastel colors, and floral elements creates a feminine and indulgent feel. The composition is clean and uncluttered, drawing attention to the product and its benefits. # Hooks Headline: GIFT YOURSELF THICKER HAIR FOR YOUR SUMMER VACATION # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by suggesting that the viewer treat themselves to thicker hair in preparation for their summer vacation, conveying a message of self-indulgence and aspirational beauty from the brand's perspective. - The ad promotes the opportunity to try the product before making a full purchase, suggesting a risk-free trial period that allows the customer to test the product's effectiveness and suitability from the brand's perspective.

# Ad summary This ad promotes SpooledChild liquid collagen using a variety of testimonials from recognizable celebrities. # Brand positioning SpooledChild is presented as a premium wellness brand focused on anti-aging and beauty from within. The brand aims to occupy a space in the consumer's mind as a luxurious and effective solution to aging that can help women look and feel their best. It aligns with the values of self-care, confidence, and achieving a youthful appearance, catering to a lifestyle where women want to maintain their beauty and vitality. The brand positions itself as a beauty product that is backed by celebrities. The brand positioning is both functional, by highlighting its ability to tighten the skin and help lose weight, and emotional, by empowering women to feel confident and beautiful. # Product SpooledChild Liquid Collagen is a liquid supplement designed to rejuvenate the skin and transform the body. The product aims to help users look younger and feel better. It contains nutrients like hyaluronic acid, vitamin C, and collagen peptides that tighten the skin. It is intended for daily use, taken as a shot, with the ad specifically targeting mature women experiencing menopause and those struggling with the last few pounds. The ad addresses purchase barriers by showcasing how easy it is to incorporate into a daily routine and highlighting visible results and the celebrity endorsements build confidence in the product's efficacy, and that it can transform the body. # Visual style The ad has a polished aesthetic with the celebrities recorded in a variety of settings. The editing style includes quick cuts and static shots, with smooth transitions. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent and timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Take the quiz # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 Angie Harmon addresses menopause ladies and tells them to listen up. - 00:02–00:05 00:02–00:05 Angie Harmon says that E27 Liquid Collagen is what the menopause ladies need. - 00:05–00:09 00:05–00:09 Jessica Simpson claims that at 45 she looks better than she did five years ago. - 00:09–00:12 00:09–00:12 Jenny McCarthy says that at 52, SpooledChild Liquid Collagen is one of her secrets. - 00:13–00:19 00:13–00:19 Heidi Montag says that if you're struggling with the last five pounds, this liquid collagen will transform your body. - 00:19–00:26 00:19–00:26 Audrina Patridge recalls a conversation with a friend where she said she looks younger than her, and her friend said that it was because of collagen. - 00:26–00:31 00:26–00:31 Jeannie Mai tells everyone to zoom in and says that liquid collagen has given her the best skin of her life. - 00:32–00:34 00:32–00:34 Debi Mazar asks if you would do a shot at 9 AM. - 00:34–00:36 00:34–00:36 Yvette Nicole Brown says that she does. - 00:38–00:43 00:38–00:43 Jenny McCarthy says that it has hyaluronic acid, vitamin C, and collagen peptides. - 00:43–00:46 00:43–00:46 Carmen Electra says that it is tightened up her skin a lot in all areas. - 00:47–00:50 00:47–00:50 Yvette Nicole Brown claims that her favorite benefit of taking liquid collagen every day is this. - 00:53–00:55 00:53–00:55 Yvette Nicole Brown says that she feels like she got like 10-15 years back. - 00:55–00:57 00:55–00:57 The ad ends with text: "Take the quiz", followed by "Try before you buy".

# Ad summary This ad features several celebrities describing how they take SpokedChild liquid collagen and how it has improved their skin. # Brand positioning SpokedChild is positioned as a premium, accessible brand for high-profile clientele. The brand aligns with values of beauty, health, and wellness, pushing against the norm of expensive treatments by offering a convenient, affordable solution. The positioning is both functional (skin tightening, added nutrients) and emotional (looking and feeling younger). # Product SpokedChild Liquid Collagen is presented as a wellness product designed to enhance skin health and overall appearance. It's described as easy to incorporate into daily routines, as seen with celebrities taking a 'shot' of it in the morning, addressing the purchase barrier of complicated treatments. The product contains multiple nutrients such as hyaluronic acid, vitamin C, and collagen peptides. It's explicitly mentioned to tighten skin and provide the best skin, promoting the value of trying it for visible improvements. # Visual style The ad has a UGC and testimonial aesthetic with a polished, commercial feel. It has quick cuts that alternate between celebrities promoting the product. The pacing is moderate, with cuts timed to highlight key testimonials and product benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action TAKE THE QUIZ # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a split screen showing Alyson Hannigan in a "How it Started/How it's going" format, suggesting a visible change in her appearance over time. - 00:02–00:04 Hannigan drinks from a glass and comments on how good it is, implying enjoyment of the product. This adds a personal endorsement to the product's appeal. - 00:04–00:09 Jessica Simpson, in a split screen of before-and-after shots, declares that she looks better than she did five years ago and intends to share her secret. The perspective is from Simpson who is excited to talk about the product. - 00:09–00:15 Heidi Montag promotes that the product can help transform the body and resolve the struggle to lose the last five pounds, addressing an audience who may have difficult goals. - 00:15–00:20 Tia Mowry shares that she has tried a lot of wellness products and states that nothing tops the SpokedChild product. The perspective is from Mowry who is excited to talk about the product. - 00:20–00:27 Audrina Patridge mentions she looks younger than someone she knows and explains that it is due to taking collagen. The perspective is from Patridge sharing her experience with a friend. - 00:27–00:32 Jeannie Mai tells viewers to zoom in on her appearance, attributing her skin to the liquid collagen. The perspective is from Mai who is speaking directly to the viewer. - 00:32–00:36 Debi Mazar asks if the audience would do a shot at 9 am, stating that she does, then implying it is the product she is talking about. The perspective is from Mazar who is including the product into her daily routine. - 00:36–00:40 Yvette Nicole Brown tries the liquid collagen, expresses shock, and applies product to her face. The perspective is from Brown trying the product and expressing that it is good. - 00:40–00:44 Jenny McCarthy lists the ingredients, claiming it has many nutrients. The perspective is from McCarthy who is talking about the benefits and ingredients of the product. - 00:44–00:48 Carmen Electra shows that the liquid collagen has tightened up her skin in all areas. The perspective is from Electra who is talking about the benefits of the product. - 00:48–00:56 Yvette Nicole Brown says that her favorite benefit is her appearance due to the liquid collagen. The perspective is from Brown who is happy about her skin due to taking the product. - 00:56–00:59 The ad concludes with a screen that encourages the viewer to take a quiz and try before they buy.

# Ad summary Actress Yvette Nicole Brown shares her endorsement of the SpoiledChild E27 extra-strength liquid collagen and encourages everyone over 50 to look good. # Brand positioning SpoiledChild is presented as a forward-thinking brand focused on liquid collagen supplements. It positions itself as an advocate for accessibility in beauty and wellness, pushing against the norm of gatekeeping beauty secrets. The brand places emphasis on empowering individuals over 50 to embrace their beauty, promoting a lifestyle of confidence and shared well-being. # Product The SpoiledChild E27 Extra Strength Liquid Collagen is a dietary supplement designed to enhance beauty from within. It is marketed toward adults over 50 who wish to maintain a youthful appearance. The ad suggests it is easy to incorporate into a daily routine. The primary USP is its recommendation by actress Yvette Nicole Brown, framing it as a product that enhances one's looks, and that looking good is something that should be shared, not kept secret. # Visual style The ad has a polished and clean aesthetic. The split-screen format balances a personal testimonial with product promotion. The setting and Yvette's attire give it a casual feel, while the product display maintains a clean, professional appearance. The consistent pacing supports the conversational tone of the testimonial. # Benefits - [object Object] # Features - [object Object] # Call to action TRY BEFORE YOU BUY 🛒 # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 Actress Yvette Nicole Brown says that she has recommended E27 liquid collagen to her friends, conveying her personal endorsement of the product and establishes her credibility. - 00:08–00:14 00:08–00:14 Yvette emphasizes that she isn't a gatekeeper and wants to share products that make her look good, suggesting that beauty and wellness should be accessible to everyone.

# Ad summary This image ad for SpoiledChild shows their skincare serum alongside a micro-needling tool, demonstrating how the product should be used. The text addresses concerns about sagging jowls and promises a tighter look, offering a 'try before you buy' option. # Brand positioning SpoiledChild is presented as a skincare brand focused on anti-aging solutions, specifically targeting concerns like sagging jowls. The brand aims to provide accessible and convenient solutions for consumers seeking a 'tighter look'. The brand leans into functional benefits, emphasizing visible results and the opportunity to try before buying, positioning itself as a trustworthy option in the crowded skincare market. # Product The featured product is a skincare serum designed to address sagging jowls and provide a 'tighter look'. It is a light blue fluid contained within a clear cylindrical bottle with a white cap. The ad demonstrates its use with a white micro-needling tool featuring a black roller head, applied over a small pool of the serum on a pink tile surface. The ad invites potential customers to 'try before you buy', suggesting a risk-free way to experience the product's benefits. The presentation of both the serum and micro-needling tool aims to show a comprehensive approach to addressing a common aging concern. # Visual style The ad has a clean and minimalist visual style with a focus on product display. The production quality is high, resembling a studio shot with soft lighting and a simple background. The visual motifs include a focus on color coordination, with the light blue serum and pink tiles creating a cohesive aesthetic. The image treatment is subtle, with gentle color grading to enhance the overall appeal. The typography is clean and legible, integrated seamlessly into the design. The style aims for a modern and trustworthy feel, designed for easy scannability and stop power in a social media feed. # Hooks Headline: Sagging Jowls? Get that TIGHTER look. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action TRY BEFORE YOU BUY # Point of view - [object Object] # Storyline - The ad opens by asking about 'Sagging Jowls?' and promising to 'Get that TIGHTER look', capturing the viewer's attention by directly addressing a common concern about aging. The headline's purpose is to immediately resonate with the target audience by pinpointing a specific problem they may be experiencing. This message comes from the brand. - The serum and micro-needling tool are displayed on a pink tile surface, accompanied by a small pool of the light blue serum, demonstrating the application process. This is intended to provide a clear visual of the product and how it integrates into a skincare routine. This demonstration comes from the brand. - The ad concludes with the offer to 'TRY BEFORE YOU BUY', easing any hesitation by providing a no-risk opportunity to experience the product's benefits. This offer is intended to drive immediate action. This message comes from the brand.

# Ad summary This image ad for SpoiledChild features their M28 MicroSculpt tool alongside their product in bottle form on a birthday cake with a candle, suggesting it's a product people would want instead of wrinkles. # Brand positioning SpoiledChild is presented as a brand that is focused on anti-aging in an amusing way, pushing against the traditional seriousness of the beauty industry. The brand aims to occupy a space where aging is addressed with a lighthearted approach, suggesting that skincare can be fun and a desirable alternative to aging. # Product The ad features the M28 MicroSculpt tool, which is presented as a solution to jowls. The tool is displayed alongside the associated product, a liquid formula in a bottle. The ad directly addresses the purchase barrier by allowing potential customers to 'TRY BEFORE YOU BUY,' suggesting a risk-free introduction to their anti-aging solution. # Visual style The ad has a polished, studio-shot production quality. The visual motif is the unexpected presentation of beauty products on a birthday cake, creating a humorous juxtaposition. The image treatment includes background removal and soft, diffused lighting. The typography is integrated cleanly. The ad contrasts the typical seriousness of the beauty category with a playful, disruptive style, designed to increase scannability and stop power. # Hooks Headline: THE REAL BIRTHDAY SURPRISE? THOSE JOWLS! # Benefits - [object Object] # Features - [object Object] # Call to action TRY BEFORE YOU BUY # Point of view - [object Object] # Storyline - The ad starts with a question that highlights the product as a surprising and desirable alternative to unwanted signs of aging, such as jowls. The intention is to grab the viewer's attention by presenting a common concern in a playful way. This is told from the brand's perspective. - The ad introduces the M28 MicroSculpt tool as the solution. The intention is to present a specific product as the answer to the problem mentioned in the opening line. This is told from the brand's perspective. - The ad shows a 'TRY BEFORE YOU BUY' call to action. The intention is to reduce purchase hesitancy by offering an opportunity to sample the product before committing to a purchase. This is told from the brand's perspective.

# Ad summary This ad features a creator promoting a liquid collagen product from SpoiledChild. She shares her experience using the product and highlights its benefits for plumping and firming the skin. # Brand positioning SpoiledChild is presented as a brand that empowers women over 40 to embrace aging while maintaining a youthful appearance. The brand positions itself as a go-to solution for tackling wrinkles and achieving plump, glowing skin. The focus is on feeling confident and encouraged as one ages, suggesting a positive and supportive approach to beauty. # Product The product is SpoiledChild's E27 Extra Strength Liquid Collagen, designed to combat the impact of aging on the skin. It comes in a white bottle with the brand name "SpoiledChild" printed in orange. It is for women struggling with wrinkles, with the promise of transformative results. The liquid collagen contains 5 grams of collagen, vitamin C, and hyaluronic acid. It claims to make skin plumper, firmer, more elastic, and glowing. # Visual style The ad has a polished UGC feel, with bright lighting and a clean background, making it look professional. It uses quick cuts and split screens to emphasize before and after results and product highlights, with an editing rhythm that keeps the pacing brisk and engaging. There are a high number of cuts, close to 60 BPM, which shifts the focus frequently. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator, Kelli Giddish, opens with a message to ladies struggling with wrinkles, setting the stage for a product reveal. - 00:03–00:06 00:03–00:06 She introduces the product, stating it's "transformative," hinting at its effectiveness in combating signs of aging. Her tone suggests a genuine endorsement. - 00:06–00:12 00:06–00:12 She reflects on how aging has impacted her skin and expresses surprise at the improvement, positioning herself as a relatable customer. - 00:12–00:16 00:12–00:16 She attributes her improved skin to the product, emphasizing its role in achieving the "best skin of my life." - 00:16–00:22 00:16–00:22 She highlights the product's specific type and brand, mentioning it is the E27 Extra Strength Liquid Collagen from SpoiledChild, and says that it contains "tons of good stuff in it." - 00:22–00:26 00:22–00:26 The ad transitions to product shots of the collagen ingredients being poured into a wine glass with ice, showing how to drink it. - 00:26–00:33 00:26–00:33 She lists key ingredients and their benefits for plumper and firmer skin, reinforcing the product's functionality, and how this product encourages aging. - 00:33–00:36 00:33–00:36 She reveals that this is her third bottle, reinforcing her consistent usage and the positive results she's experienced. - 00:36–00:41 00:36–00:41 She shows her skin, talking about how plump and elastic it feels, directly showcasing the product's effects. - 00:41–00:49 00:41–00:49 She expresses her enjoyment of the product, wondering if one can bathe in it, conveying enthusiasm and satisfaction. She drinks more of the collagen product.

# Ad summary The ad features actress, Kenya Moore, along with other actresses such as Cynthia Bailey, Debi Mazar, Vanessa Williams, Alysson Hannigan, Beth Broderick, and Jeannie Mai who are sharing that after age 50, they feel their best and most confident with the beauty product, SpoiledChild. They provide different ways that they incorporate the product into their lifestyle by mixing it with water or other drinks. # Brand positioning The brand SpoiledChild, is explicitly positioned as a beauty product that caters to the needs of mature women. It associates itself with self-assurance and embraces aging by featuring women over 50 who are in the spotlight, glowing, feeling lifted, and looking amazing. The tone of the brand aims to be uplifting, and confident, and is presented in an authentic way. # Product The product advertised is the SpoiledChild E27 supplement drink. All of the actresses mention that they incorporate it into their daily lifestyle as they show the different ways that they take it. The USPs conveyed are that the drink supports aging as actresses over 50 years old rave about it and they feel firm and lifted after consuming it. The ad shows that the E27 can be taken straight as a shot or mixed into ice water or tea, highlighting its flexibility and ease of integration into various lifestyles. # Visual style The ad has a polished feel with split-screen formats and celebrity testimonials. The editing rhythm is smooth with static shots with a consistent pace. The production quality leans towards a polished commercial look, balancing authenticity with a high-end feel. The audio-visual sync is timed to music beats or voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 Kenya Moore is shown in a split screen stating that if she can go outside looking like this, that's all the confidence she needs. - 00:04–00:09 Cynthia Bailey is shown in a split screen while stating she is 57 years old and thinks she looks amazing and that the product is her secret. - 00:09–00:12 Debi Mazar states over 50 and glowing as a testament to the product. - 00:12–00:19 Vanessa Williams shares that the product is the best way to maintain healthy skin and plump it up. - 00:19–00:25 Alysson Hannigan is shown pouring the product into a glass. She shares that she looks forward to drinking the product everyday because it is delicious. - 00:25–00:34 Jeannie Mai is shown pouring the product in a glass of ice water and sharing that she likes to take a straight shot of the E27 in a glass of ice water. She says the product smells and tastes just like a super perfectly picked, plump, ripe mango. - 00:34–00:40 Beth Broderick states that she feels so much firmer and tighter and that her skin feels lifted because of the product. - 00:40–00:44 Cynthia Bailey is shown stating that her business is beauty and that the product is her favorite new product. - 00:44–00:46 The end screen is shown with the slogan: "Try Before You Buy" with the SpoiledChild™ logo. - 00:46–00:47 The end screen is shown with the slogan: "Just ask SpoiledBrain™" with the SpoiledChild™ logo.

# Ad summary This ad highlights the M28 Micro Sculpt product from SpoiledChild, which can firm, lift, and make the skin glow. The product also comes with a derma roller that can help the formula penetrate deeply to amplify tightening results. Additionally, the ad promotes SpoiledChild's trial before you buy program where you can try a full-size bottle today. # Brand positioning SpoiledChild aims to occupy a unique space in the consumer's mind by positioning itself as an innovative skincare brand with a focus on technology and cutting-edge ingredients. By highlighting its key ingredient ODDL1204, the brand pushes against the category norms of traditional ingredients like retinol, conveying a sense of scientific advancement. The brand aligns with a modern, informed, and tech-savvy audience who values efficacy and innovation in their skincare routine. The tone is sophisticated and informative. # Product The M28 Micro Sculpt is a skincare product designed to firm, lift, and make the skin glow. It is lightweight, refreshing, soothing, and effective. The product contains the key ingredient ODDL1204, a molecule proven to be two times more effective than retinol and does not require a prescription. The product comes with a derma roller that is designed to help the formula penetrate more deeply to amplify tightening results. With consistent use, your face will have that tight sculpted look. # Visual style The ad has a UGC feel with quick cuts. There are many split screens and close-ups of the product being used. The pacing is medium. The cuts are timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:00 The ad opens with the phrase, "Get tighter for your daughter's wedding!" which immediately captures attention and sets the context. - 00:00–00:02 The narrator wonders if M28 can be, "Something borrowed, something blue?" - 00:02–00:04 The ad then poses a rhetorical question to the viewer: "You don't want to look saggy at your daughter's wedding, do you?" - 00:04–00:06 The ad transitions to highlighting the need to, "Start tightening your face now." - 00:07–00:09 The ad highlights, "My recommendation, M28 Micro Sculpt." - 00:09–00:12 The ad promotes, "Your skin will look firmer, lifted and glowy." - 00:13–00:20 The ad transitions to highlighting the need to know, "What makes it special is its key ingredient. Odell 1204. A molecule proven to be two times more effective than retinol." - 00:20–00:28 The ad states that, "You don't need a pesky prescription to get it. It comes with a derma roller, designed to help the formula penetrate more deeply. To amplify the tightening results." - 00:28–00:36 The ad states, "When you apply M28 you'll be surprised that something so lightweight and refreshing can be so powerful, soothing and effective." - 00:36–00:39 The ad promotes the brand's, "Trial before you buy program where you can try a full-sized bottle today." - 00:39–00:45 The ad closes by showing that, "With consistent use, your face will have that tight sculpted look just in time for the ceremony."

# Ad summary This ad for SpoiledChild liquid collagen features a customer testimonial with a clear offer to try before buying. The visual style includes a drink product demonstration and a modern aesthetic. # Brand positioning SpoiledChild is presented as a modern, innovative wellness brand focused on inner and outer beauty. The ad showcases its commitment to science-backed solutions, particularly through the use of liquid collagen. The brand positions itself as offering high-quality, effective products designed to improve skin health and overall well-being. With its modern aesthetic and emphasis on visible results, SpoiledChild is targeting consumers who seek youthful, radiant skin through accessible, convenient products. # Product The featured product is SpoiledChild's Liquid Collagen E27, designed to improve skin health. It is presented as a liquid supplement that supports firmer, smoother, and more youthful-looking skin. The testimonial highlights that the customer started taking it to address hair loss but was surprised by the positive impact on her skin. It's for those who want to address skin concerns such as sagging and wrinkles. The ad addresses potential purchase barriers by offering a "try before you buy" option, making it easier for customers to experience the product's benefits firsthand. # Visual style The ad has a clean, modern visual style with a focus on product presentation and customer testimonial. It features studio-shot product photography on a reflective surface with scattered props, creating an appealing and high-quality aesthetic. The image treatment includes soft, even lighting and a gradient background to enhance the overall look. Typography is integrated clearly with a bold headline and legible testimonial text. The visual style feels platform-native, suitable for in-feed placement. # Hooks Headline: ¡ADIÓS TRASERO DE PANQUEQUE! # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action PRUEBA ANTES DE COMPRAR # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a catchy headline "¡ADIÓS TRASERO DE PANQUEQUE!" (Goodbye pancake butt!) which is used to grab the viewer's attention. It is presented from the brand’s perspective, aiming to introduce the topic in a playful and engaging way. - A customer testimonial from Kathy M. provides social proof and credibility. She shares her personal experience, stating she didn't expect the collagen to improve her skin but was pleasantly surprised by the results. This is shown from the customer's perspective. - Kathy elaborates on the benefits she experienced, noting that the sagging and wrinkled skin on her arms and abdomen looked much smoother, and her skin felt firmer, more supple, and much younger. This is still from the customer's perspective, detailing the improvements she noticed after using the product. - The ad concludes with a clear call to action, "PRUEBA ANTES DE COMPRAR" (TRY BEFORE YOU BUY), inviting viewers to try the product before committing to a purchase. This is from the brand's perspective, encouraging immediate action and reducing purchase hesitation.

# Ad summary Tia Mowry shares her experience with Spooled Child liquid collagen. # Brand positioning Spoiled Child is a wellness brand that offers E27 Extra Strength Liquid Collagen, positioned as a premium product for individuals who have tried various wellness products without satisfaction. The brand stands out by emphasizing the superior efficacy of its collagen, suggesting that it surpasses other options in the market. It promotes a lifestyle of self-care and indulgence, aligning with functional benefits through its product's ability to deliver noticeable results. # Product Spoiled Child's E27 Extra Strength Liquid Collagen, presented as a superior wellness product, is designed for individuals who have explored various wellness options without achieving desired results. The product contains extra-strength liquid collagen. It comes in a white bottle with the brand's logo. The product addresses purchase barriers by offering a 'try before you buy' option. # Visual style The ad has a clean and modern aesthetic. The split screen style and product graphics add a commercial quality, and the influencer is in a bright kitchen setting. # Benefits - [object Object] # Features - [object Object] # Call to action TRY BEFORE YOU BUY 🛒 # Point of view - [object Object] # Storyline - 00:00–00:03 Tia Mowry begins the ad by claiming to have tried a wide variety of wellness products. - 00:03–00:06 Tia explains that nothing beats the collagen that she is holding.

# Ad summary An image ad featuring actress Yvette Nicole Brown endorsing SpoiledChild's E27 Extra Strength Liquid Collagen, which is being promoted as the 2026 Collagen of the Year. The ad uses a split-screen format with the actress on one side and a product display on the other, aiming for a natural, testimonial-driven appeal. # Brand positioning SpoiledChild is presented as a forward-thinking wellness brand, setting trends rather than following them with innovative health and beauty solutions. The brand leans into a playful, almost irreverent tone with its name, suggesting a pampering, indulgent approach to self-care. Positioning its collagen product as the '2026 Collagen of the Year' demonstrates a confident, future-focused approach that defies category norms. The brand aims to appeal to consumers who want cutting-edge, effective, and luxurious wellness products that stand out from the crowded beauty market. The focus on liquid collagen emphasizes convenience and ease of use, further aligning with a modern, fast-paced lifestyle. # Product The product being advertised is SpoiledChild's E27 Extra Strength Liquid Collagen, presented as the '2026 Collagen of the Year'. It is designed for individuals seeking to improve their health and beauty through collagen supplementation. The liquid format offers ease of consumption and potentially faster absorption compared to traditional collagen powders or pills. The 'Try Before You Buy' promotion addresses a common purchase barrier by allowing customers to sample the product before committing to a full purchase, reducing risk and encouraging trial. It’s promoted as an 'Extra Strength' formula, suggesting a more potent dose and thus superior results compared to standard collagen products. # Visual style The ad employs a split-screen format with a celebrity endorsement on one side and a product-focused, lifestyle-oriented shot on the other. The overall style leans toward a clean, modern aesthetic with muted color palettes and natural lighting. The left side has a more organic, unfiltered feel, likely mimicking user-generated content, while the right side is polished and visually appealing, showcasing the product in an aspirational setting. # Hooks Headline: 2026 COLLAGEN OF THE YEAR # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action TRY BEFORE YOU BUY # Point of view - [object Object] - [object Object] # Storyline - The ad begins with actress Yvette Nicole Brown holding and pointing at the SpoiledChild collagen bottle, establishing her as a user and endorser of the product. This is from the customer's perspective, lending credibility through association with a recognizable figure. The intention is to create an immediate connection and trust with the viewer by showcasing a real person using and seemingly liking the product. - The right side of the screen displays the product itself against a clean, aesthetically pleasing backdrop with fruit accents. This part is from the brand's point of view, highlighting the product's packaging and associating it with natural, healthy ingredients. The intention is to visually reinforce the product's benefits and appeal to consumers looking for beauty and wellness solutions. - The text overlay '2026 Collagen of the Year' reinforces the brand's positioning as a trendsetter and innovator in the collagen market. This is from the brand's perspective, directly communicating a bold claim about the product's future success and value. The intention is to capture attention and create a sense of FOMO, suggesting that this is the collagen to watch out for in the years to come. - The 'Try Before You Buy' callout accompanied by a shopping bag icon offers a risk-free way for potential customers to experience the product. This part of the story is told from the brand's perspective, emphasizing accessibility and confidence in the product's quality. The intention is to lower the barrier to entry and encourage immediate action, making the product more attractive to hesitant buyers.

# Ad summary This ad for SpoiledChild hair product acknowledges the problem of hair damage and loss due to menopause, lists several common hair concerns that can come from menopause, and then presents the advertised product as the solution to these problems. The ad provides a 'try before you buy' CTA. # Brand positioning The brand, SpoiledChild, appears to be positioned as a premium solution for women's hair concerns, particularly those related to menopause. The brand name itself suggests a focus on indulgence and pampering. By showcasing a product tailored to address menopause-related hair issues, the brand aims to occupy a space in the consumer's mind as a specialized and effective option that directly addresses the unique challenges women face during this life stage. The presentation is functional, focusing on solving specific issues like thinning and hair loss, while also carrying an emotional element of self-care and addressing the impact of menopause on one's appearance. # Product The product is a clear bottle of hair product with a white cap, featuring a gold label with the brand name "SpoiledChild™". The ad highlights that the product is intended to combat hair issues that come with menopause, such as thinning, widening part, shedding, lack of volume, balding spots, thin ponytail, breakage, weak strands, hair loss, flyaways, fine hair, irritated scalp, flat roots, receding hairline, and dull strands, and low scalp coverage. The unique selling proposition lies in its ability to solve these specific menopause related hair problems. The ad promotes this product as a solution for women who are looking to reverse or mitigate the negative effects of menopause on their hair. # Visual style The ad features a clean, highly polished studio shot with a focus on product presentation. The visual motif includes a grid layout of hair concerns listed alongside the product. Image treatment includes background removal and color grading to create a soft, warm tone. The overall style is modern and aims for scannability in-feed, using clear typography and visual cues to quickly communicate the product's benefits. # Hooks Headline: MENOPAUSE WRECKED MY HAIR...UNTIL THIS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TRY BEFORE YOU BUY # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the statement, “MENOPAUSE WRECKED MY HAIR…UNTIL THIS,” which is intended to grab attention and immediately establish the problem that many women experience due to menopause. The customer is telling the story of their journey from struggling with the effects of menopause on their hair to finding a solution. - The ad then lists various hair concerns, such as thinning, widening part, shedding, and loss of volume, all common symptoms associated with menopause. The intention here is to connect with women who are experiencing these issues and make them aware that there is a solution to their problems. The brand is establishing the breadth of issues that the product can solve. - The ad presents the product by "SpoiledChild™" as the solution to the hair problems caused by menopause, visually showcased in the image. The intent is to position the product as a reliable and effective way to restore hair health and confidence during menopause, as presented by the brand. - The ad concludes with a call to action button, “TRY BEFORE YOU BUY,” inviting potential customers to explore and purchase the product. This call to action is meant to encourage immediate action and engagement with the product, told by the brand.

# Ad summary This ad promotes hair thickening spray from SpoiledChild. It features the product and makes it clear that it should be considered when preparing for wedding season. # Brand positioning SpoiledChild is presented as a modern beauty brand offering hair thickening products that are ideal for special occasions such as wedding season. The brand positions itself as a provider of solutions for achieving thicker hair, enhancing one's appearance for important events. The visual elements of flowers and satin fabrics create a luxurious and celebratory ambiance, aligning with the brand's focus on indulgence and self-care. SpoiledChild aims to be the go-to choice for consumers seeking to enhance their hair volume and confidence, especially when preparing for weddings or similar events. # Product The product featured is a hair thickening spray, designed to give users thicker hair. It is marketed towards individuals preparing for wedding season, addressing the desire to enhance their appearance for special events. The product comes in a transparent bottle with a white lid, allowing consumers to see the liquid inside. The key selling point of the product is the opportunity to try it before purchasing, eliminating the risk of investing in a product that may not meet expectations. This offer aims to reduce purchase barriers by allowing consumers to experience the benefits of the hair thickening spray firsthand before committing to a purchase. # Visual style The ad employs a polished, studio-shot visual style with a soft, romantic aesthetic. The use of a light pink gradient background, satin fabric, and floral arrangements creates a luxurious and celebratory mood. The typography is clean and legible, enhancing scannability. The overall style is likely intended to be native to the platform, aiming to capture attention in a visually appealing and unobtrusive manner. # Hooks Headline: GIFT YOURSELF THICKER HAIR FOR WEDDING SEASON # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by prompting viewers to "GIFT YOURSELF THICKER HAIR FOR WEDDING SEASON". The purpose of this is to immediately grab the viewer's attention and set the context for the product's benefits and intended use. This messaging comes from the brand, as it promotes the product's value proposition directly to the audience. - The ad follows by offering viewers the opportunity to "TRY BEFORE YOU BUY" this hair thickening product. The intention of this is to incentivize viewers to take action by showcasing the brand's commitment to customer satisfaction and building trust in the product's efficacy. The perspective here is from the brand, reassuring potential customers of the product's quality and effectiveness. - The ad visually reinforces its message with a product shot. The intent of this is to showcase the product and reinforce the message that it helps to achieve thicker hair. The perspective here is from the brand, showcasing their product and its perceived value to the audience.

# Ad summary This ad features the Spoil Child hair product. It emphasizes the idea of gifting yourself thicker hair for Memorial Day, highlighting the opportunity to try the product before purchasing. # Brand positioning SpoiledChild positions itself as a forward-thinking beauty and wellness brand. Its modern and minimalist product design is intended to resonate with a consumer base that values both efficacy and aesthetic appeal. The brand embraces the notion of treating oneself, as reflected in the name, appealing to customers who are looking to invest in self-care rituals with a touch of luxury. # Product The featured product is a hair thickening spray designed to give users thicker hair. It is packaged in a clear bottle with a white spray nozzle and cap. The product is designed to be applied by spraying, as indicated by the action of the nozzle spraying a mist into the air, offering the customer an easy way to incorporate it into their hair care routine. The ad addresses purchase barriers by encouraging customers to “Try before you buy”. # Visual style The ad utilizes a soft, romantic aesthetic with a focus on product presentation. The production quality is high, resembling a studio shot with careful attention to lighting and composition. Visual motifs include the use of soft gradients and floral elements to convey a sense of luxury and femininity. The image is treated with a color grade to emphasize the pink tones, creating a cohesive and visually appealing ad. The style aims to be scannable and attention-grabbing in-feed due to its polished appearance and clear focal point. # Hooks Headline: GIFT YOURSELF THICKER HAIR THIS MEMORIAL DAY # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by telling the consumer to gift themselves thicker hair this memorial day. This is intended to grab the user's attention by presenting a seasonal and celebratory concept. The customer is experiencing it from a first person perspective. - The ad encourages the user to try the product before you buy. This aims to build customer confidence by reducing the risk associated with purchasing a new product. This is being stated from the brand's POV. - The product is shown spraying out of the bottle as it sits on a satin cloth with pink flower petals, presenting a visually appealing and romantic setting. This is intended to showcase how the product is used and to align it with beauty and self-care rituals. The viewer is experiencing it from the brand's point of view.