How SHREDDY Advertises on Meta

# Ad summary An influencer promotes the Shreddy app and summer challenge, explaining that the challenge is what kickstarted her fitness journey. She encourages viewers to sign up for the current challenge, claiming that they will never regret it. She gives the viewer her code to use at signup for an extra 15% off and reveals there is currently a 40% discount available. # Brand positioning Shreddy is a fitness and workout app designed to help users achieve their fitness goals, whether at home or at the gym. The brand emphasizes accountability and kickstarting users' fitness journeys. By offering challenges like the 'Summer Challenge,' it promotes the idea that it's never too late to begin working towards fitness goals. # Product The Shreddy app is a fitness platform designed to help users achieve their health and wellness goals, whether working out at home or in the gym. It offers accountability and can provide the user with a kickstart on their fitness journey. Shreddy also hosts challenges like the Summer Challenge, which began the content creator's fitness journey with Shreddy last year. There is an announcement coming next week, and the company is currently offering 40% off. By using the influencer's code, 'OliviaP15,' you can get an extra 15% off for your lifetime for a total of 55% off. # Visual style The ad features a polished UGC feel with a static selfie-style shot and smooth transitions. The production quality appears high-end, and the pacing is consistent with roughly 100 BPM. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Sign up this week # Point of view - [object Object] # Storyline - 00:00–00:04 The influencer begins by stating how obsessed she is with the Shreddy app and mentions that she has been using it for over a year. - 00:04–00:07 She notes the difference she has seen with the app and notes that she will leave her before and after photos in the video. - 00:07–00:12 The influencer explains that the app is great for home workouts, and she has recently used it for gym workouts. - 00:12–00:22 The influencer encourages viewers to sign up this week for something to keep them accountable in preparation for an announcement that is coming next week. - 00:22–00:34 She explains that she is trying not to say too much, but that the Summer Challenge is what kickstarted her fitness journey with Shreddy. - 00:35–00:55 The influencer urges viewers that if they need something to give them a kickstart for the summer, Shreddy is the way to go, and it is never too late to start. She encourages the viewer to start now because they will never regret it. - 00:55–01:06 The influencer tells the viewer to use her code, 'OliviaP15,' and notes that there is currently 40% off. She then says that with her code, the viewer will get an extra 15% off, so in total, the viewer will get 55% off for their lifetime. - 01:06–01:22 The influencer restates that the app is worth it and that she will leave her code below. She asks the viewer to look forward to something that is coming next week and says she will try not to mince her words because she doesn't want to say too much or say the wrong thing, but notes that it's very exciting.

# Ad summary This ad shows a woman's legs in athletic gear with gym equipment in the background. The ad features a discount code for the workouts. # Brand positioning The brand in this ad is presented as a fitness program that can be done anywhere with little to no equipment. The ad highlights the accessibility of the workouts, emphasizing that they can be performed "from anywhere at anytime". This positions the brand as convenient and adaptable to the user's lifestyle. The brand is taking a functional approach, emphasizing simplicity and accessibility to appeal to customers who value convenience and flexibility in their fitness routines. The workout is designed to require little to no equipment. # Product The ad promotes a workout program that can be done anywhere, at any time, with little to no equipment. The workout is for anyone and can be accessed with a discount using code ALANA for 15% off ON TOP of the 40% off sale. The program aims to make fitness accessible and convenient by removing the barriers of needing a gym or specialized equipment. # Visual style The ad uses a casual, user-generated content (UGC) style with a bright, clean aesthetic. The image is directly shot from overhead, creating a direct and personal feel. The focus is on practicality and accessibility, reflected in the minimal and straightforward visual presentation. # Hooks Headline: as always little to no equipment needed! workouts designed to be done from anywhere at anytime # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The top of the ad highlights the workout's minimal equipment requirements and accessibility, stating, "as always little to no equipment needed! workouts designed to be done from anywhere at anytime." This message is from the brand to emphasize the convenience and flexibility of their fitness program. - Next, the ad directs the viewer to "BE THE FIRST TO JOIN," using an Instagram link. This is from the brand, trying to get viewers to become early adopters of this workout program. - Lastly, the ad reveals the discount code "code ALANA gets you 15% off ON TOP of the 40% off sale". This is from the brand, aiming to incentivize purchase by showcasing a special offer.

# Ad summary A woman records a video sharing her experience with Shreddy, a workout app. She mentions having insecurities around exercising, but that she has been able to build up her confidence. # Brand positioning Shreddy is presented as a supportive, confidence-building, and structured fitness app. The brand aims to occupy a space in the consumer's mind as a non-judgmental and encouraging community that promotes self-care. It pushes against the norms of the often overwhelming and insecure-inducing 'exercise world.' Shreddy's positioning is largely emotional, focusing on empowerment and community, while also functional by providing structured workout plans. # Product Shreddy is a workout app that provides structured exercise plans designed to help users build confidence and achieve their fitness goals. The app offers a supportive community with no judgment, only encouragement. It addresses the common purchase barrier of feeling overwhelmed and insecure in the exercise world by providing structured plans that act as a 'safe space' on your phone. The app is positioned for individuals who seek a fun, inspiring, and encouraging fitness environment. # Visual style The ad features a blend of UGC and lifestyle visuals with a bright and airy aesthetic. The editing style is simple with quick cuts to transition between the woman speaking, app demos, and gym scenes. The overall production quality has a polished feel, balancing authenticity with aspirational content. The pacing is steady, maintaining a conversational rhythm that matches the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman begins the video by sharing it is a confidence boost knowing that she's taking care of herself. - 00:02–00:09 She continues by saying that she used to walk into the gym feeling overwhelmed, scared, and insecure in the exercise world. - 00:09–00:15 She contrasts this by stating that, with Shreddy's structured plans, it's like having a safe space in her phone. - 00:15–00:18 She states that she has built up confidence in exercising. - 00:18–00:23 The woman states that Shreddy is a fun, inspiring community. - 00:23–00:29 She says that there's no judgement, only encouragement, which is nice to be part of. - 00:29–00:34 The video concludes with the woman stating that she now feels stronger and healthier, which is huge for her.

# Ad summary The ad features a woman taking a mirror selfie to announce the start date of the SHREDDY SUMMER SCULPT CHALLENGE. The ad targets those interested in fitness and sculpting their bodies during the summer. # Brand positioning SHREDDY is presented as a fitness brand focused on sculpting and body transformation, particularly for the summer season. The brand's messaging is centered around challenges and announcements, suggesting a community-driven approach to fitness. The brand is positioned as motivational and results-oriented. # Product The ad promotes the SHREDDY SUMMER SCULPT CHALLENGE, which is an announcement for the beginning of the challenge. The challenge is positioned for individuals interested in fitness and body sculpting, especially in preparation for the summer. The ad highlights the start date of the challenge, emphasizing its imminent availability. The product offers a structured program and community to achieve fitness goals. The ad addresses the purchase barrier of uncertainty by promoting a clear start date and suggesting a community-based approach to fitness. # Visual style The ad has a casual, lifestyle aesthetic, resembling user-generated content. The image is brightly lit but not overly polished, giving it an authentic feel. The composition is simple, with the focus on the woman and the text overlay. The overall style aligns with typical Instagram content, aiming for a relatable and accessible vibe. # Hooks Headline: summer is coming and we're sculpting at SHREDDY! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with a woman taking a mirror selfie. This introduces the persona that the audience is meant to relate to. The intention is to immediately capture attention with relatable content from the customer's POV. - The top of the ad features text that reads "summer is coming and we're sculpting at SHREDDY! the SHREDDY SUMMER SCULPT CHALLENGE announcement is landing this Thursday !! Starting 18/5". The message serves to inform the audience of the launch date of the challenge from the brand's POV. The goal is to create anticipation and drive engagement by promoting the start date. - Below the text, the copy reads "whose with us ?!". This prompts viewer engagement and participation from the brand's POV. The message emphasizes a sense of community and inclusivity, encouraging the viewer to join the challenge. - The placement of the 'AD' designation in the bottom right indicates that this is paid advertising. The goal is to adhere to disclosure guidelines from the brand's POV.

# Ad summary This ad is a review of the Shreddy fitness app. The ad features a customer talking about how the app has helped her build muscle and strength, highlighting the app's ability to provide alternative exercises. # Brand positioning Shreddy is presented as a fitness app focused on helping users build strength and muscle. The brand seems to cater to individuals who are looking for accessible and adaptable workout plans. The brand values inclusivity by offering alternative exercises within their app, suggesting a focus on user comfort and personalization. This functional approach emphasizes results while also addressing user needs and preferences. # Product Shreddy is a fitness app that provides users with workout plans designed to help them build strength and muscle. The app is for people who want to improve their fitness levels and achieve specific goals like hitting new personal bests. The app allows users to switch exercises and provides alternatives that work similar or the same muscles, making it adaptable to individual needs. It addresses the purchase barrier of potentially unsuitable exercises by offering alternatives, ensuring users can still achieve great results and feel comfortable with their workouts. # Visual style The ad has a hybrid visual style, blending UGC-style testimonials with polished gym footage. The editing combines quick cuts of workout clips with static shots of the creator speaking directly to the camera. The pacing is moderate, balancing the need to showcase results and explain app features. This approach lends credibility through the UGC feel while also highlighting the app’s features with professional-looking footage. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator starts by stating the positive effects she's experienced since using the Shreddy app. This frames the app as effective and beneficial from the beginning. - 00:07–00:13 The ad cuts to footage of her doing a pull-up and push-ups. This provides visual evidence of the strength and muscle gains she mentioned, reinforcing the app's value. - 00:13–00:26 The creator returns to camera to highlight the app's feature of providing alternative exercises. This emphasizes the app's adaptability and personalization, making it more appealing to a wider audience with varying fitness levels and preferences.

# Ad summary string # Brand positioning SHREDDY is presented as a fitness brand focused on strength and empowerment, specifically for women. The brand positions itself as a partner in helping women achieve their fitness goals by providing programs and challenges that build muscle and lose fat. SHREDDY promotes a lifestyle of dedication, consistency, and pushing personal limits, defying the norm of quick fixes and superficial fitness. SHREDDY emphasizes the functional aspect of fitness, focusing on tangible results like weight loss and muscle gain, but also promotes an emotional benefit of building confidence and discipline. The brand ignores the trend of overly complex fitness regimes and leans towards a straightforward, results-oriented approach. # Product SHREDDY offers fitness programs and challenges designed to help women lose fat and gain muscle. The SHREDDY70 Challenge, specifically, is a program that aims to provide participants with a structured fitness routine that leads to measurable results. It encourages more consistent exercise, pushing oneself with reps and weights, and tracking progress to see noticeable physical differences. The program addresses the frustration of being 'loosely in the gym trying to figure out myself,' suggesting a more structured and effective approach to fitness. The ad shows that the SHREDDY program includes diverse exercises that can be performed at a gym to increase fitness interest. # Visual style The ad has a hybrid aesthetic, combining UGC-style footage with polished gym shots. The opening and closing shots are casual, with natural lighting and a simple background, creating a relatable and authentic feel. The gym shots are well-lit and professional, highlighting the woman’s fitness activities and progress. The editing is fairly quick-paced, with cuts timed to the dialogue and actions, maintaining viewer engagement. The production quality balances authenticity with aspirational gym footage, suggesting both accessibility and professional-level results. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman is speaking directly to the camera about how SHREDDY is designed for women to be strong. - 00:04–00:06 The woman is shown again, speaking about using SHREDDY for a year and a half. - 00:06–00:09 She proudly declares winning the SHREDDY70 Challenge. - 00:10–00:18 She details her physical transformation during the challenge. - 00:18–00:32 The narrative shifts to emphasize her increased dedication and the continuous effort she puts into her fitness routine at the gym. - 00:32–00:39 The video ends by the woman confirming seeing more of a difference.

# Ad summary A customer speaks about the Shreddy app and how it helped her start her fitness journey. # Brand positioning Shreddy is presented as a fitness app that values its users by helping them reach their fitness goals. It aims to occupy a supportive space in the fitness market by motivating users to stay consistent and feel part of a community. The brand is functional, providing users with workouts and nutrition information. # Product Shreddy is a fitness app designed to help users stay motivated and fit workouts into their schedules. The app allows users to customize workout plans and meal plans. It helps users who don't know where to start on their fitness journey. The app offers a community feel, and has seen a difference in users that focus on both the workouts and nutrition. # Visual style The ad has a UGC feel, with the primary speaker recording selfie-style videos. The editing style includes quick cuts between the speaker and various fitness-related visuals. The production quality is decent, giving it a polished yet relatable vibe. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video opens with a woman in a tank top saying she has been a Shreddy user for the past 3 to 4 years. The intention is to establish credibility by showing a long-term user. - 00:03–00:07 00:03–00:07 The woman then states that the app helps her stay motivated and fit workouts around her schedule. This highlights the app's functional benefits. - 00:08–00:12 00:08–00:12 The woman says she feels part of a community and that Shreddy values its users. This emphasizes the emotional and communal aspects of the app. - 00:12–00:17 00:12–00:17 The woman says that she would always recommend the app, especially for someone who doesn't know where to start on their fitness journey. This reinforces the app's utility for beginners. - 00:17–00:26 00:17–00:26 The woman says she has seen a difference by focusing on both the workouts and nutrition offered by the app. This underscores the holistic approach to fitness. - 00:26–00:35 00:26–00:35 The woman states she can add before and after photos and mentions feeling healthier and having a better mindset. This illustrates the positive outcomes of using the app.

# Ad summary This ad for the Shreddy fitness app features a fitness influencer promoting an upcoming summer challenge. The ad is shot in a vertical format with text overlays highlighting the brand, a discount code, and the app interface. The influencer is seen posing in workout attire, with a photographer visible in the foreground, giving the impression of an authentic, behind-the-scenes look. # Brand positioning Shreddy is presented as a fitness and wellness app designed to help users achieve their best selves, particularly for the summer season. The brand aligns with a lifestyle focused on fitness, health, and body positivity. It promotes functional benefits by focusing on helping users meet their fitness goals, potentially pushing against the norm of overly-strict or unattainable fitness standards. The brand positioning is both functional, offering a platform with challenges and workouts, and emotional, aiming to make users feel their best. # Product The featured product is the Shreddy fitness app, which offers fitness challenges and workout programs designed to help users reach their fitness goals, particularly for the summer season. The app features a 'Quick Summer Charge' challenge, as highlighted in the ad, targeting users interested in short-term, focused fitness plans. The ad addresses a potential purchase barrier by offering a discount code 'NIAMH' to save on the app, enticing new users to try it. The product is for individuals seeking structured fitness programs and challenges to help them feel their best. # Visual style The ad features a polished, clean aesthetic with natural lighting. The editing style is static with no cuts. The production quality appears high, resembling a professional commercial. The visual motif includes a focus on the fitness influencer and the Shreddy app interface. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Make sure you have the @shreddy app downloaded # Point of view - [object Object] # Storyline - 00:00–00:19 The ad opens with a fitness influencer posing during a photoshoot.

# Ad summary This ad features a woman endorsing the Shreddy app for weight loss and fitness. She shares her personal experience, showing before-and-after photos and highlighting the app's flexibility and its positive impact on her consistency and overall well-being. # Brand positioning Shreddy is presented as a flexible and effective fitness app that promotes consistency and helps users achieve their weight loss goals. The brand positions itself as a solution that caters to individual needs by offering a variety of workouts, making fitness more accessible and enjoyable. It breaks the norm of rigid exercise routines and promotes adaptability, allowing users to stay consistent and feel better about themselves. The positioning is both functional (weight loss, flexibility) and emotional (feeling better, enjoying fitness). # Product Shreddy is a fitness app designed to help users achieve weight loss and fitness goals. It provides a variety of different workouts. The app's key selling points are its flexibility, which enables users to choose different workouts to maintain consistency, and its ability to promote sustained engagement, as demonstrated by the user's nine-month adherence to the program. The app aims to address the common purchase barrier of not sticking to exercise routines by offering customizable options that fit individual needs and preferences. # Visual style The ad has a clean, UGC-style aesthetic, with a mix of selfie-style shots and professionally lit gym footage. The editing style is simple with quick cuts to transition between scenes. The production quality feels casual and relatable, fitting the personal testimonial format. The pacing is moderate, driven by the speaker's dialogue. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman starts by stating that "the results speak for themself," indicating positive outcomes from using the product. - 00:01–00:03 A split-screen showcases before-and-after images of the woman, visually emphasizing the weight loss achieved. - 00:01–00:03 The woman states that she has "lost over 14 kilos" using Shreddy. - 00:03–00:06 She then states she's been using Shreddy for the last nine months, framing her testimonial as a long-term success story. - 00:05–00:08 Another split-screen highlights before-and-after profile images of the woman. - 00:06–00:08 The woman states that Shreddy is "the best thing that I've ever used." - 00:08–00:10 The woman claims that the app has kept her consistent and is flexible. - 00:10–00:14 Footage of the user interface on a phone shows the range of workouts available. - 00:11–00:16 The woman claims that having the chance to pick a different workout has helped her and she doesn't do nothing at all. - 00:14–00:16 Various short clips show women using gym equipment like a stair stepper and doing barbell squats, implying the kind of activities available through the app. - 00:16–00:18 The woman states that Shreddy has "made me feel so much better." - 00:18–00:24 She claims that she has never stuck to any exercise routine for nine months before Shreddy. - 00:24–00:29 The woman emphasizes that being able to stick to the routine and stay consistent has "made a massive difference" to her life, reinforcing the product's value proposition. - 00:29–00:30 She concludes by saying, "I just love it," providing a final personal endorsement.

# Ad summary A creator shows the Shreddy supplements she is using. She recommends the products and gives a discount code to shop with. # Brand positioning Shreddy is presented as a brand with supplements that will help with skin, hair, nails, digestion and immunity. It is presented as an all rounder that will never fail you. They also have a product that can be a drinkable skin care item. # Product Shreddy Supergreens is a supplement that comes in a green bag that helps with skin, hair, nails, digestion and immunity. It is an all-rounder. Shreddy Supernooze has magnesium, ashwaganda, Rishi mushrooms, and tastes unbelievable. Shreddy Superglow is meant to be drinkable skincare. # Visual style The aesthetic is a UGC feel. The production quality is minimal and supports the intended tone. The editing is basic. There are static shots and the pacing is conversational. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Use my link below and you'll get 15% off. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The creator welcomes the audience and mentions that if they are struggling to find gifts for friends, look no further because the Shreddy supplements will be unbelievable. - 00:07–00:13 00:07–00:13 She presents Shreddy Supergreens and mentions that it is her go to product that she takes everyday. - 00:13–00:24 00:13–00:24 She mentions that the product is perfect for skin, hair, nails, digestion and immunity because it is an all rounder that will never fail you. - 00:24–00:39 00:24–00:39 She shows the Shreddy Supernooze that has magnesium, ashwaganda, Rishi mushrooms, and tastes unbelievable and is perfect for people who have an overactive mind that cannot wind down. - 00:39–00:45 00:39–00:45 The creator mentions that Shreddy also has Superglow that is meant to be a drinkable skincare product. - 00:46–00:57 00:46–00:57 The creator mentions that she cannot wait to try the product and directs the audience to use the link below and get 15% off.

# Ad summary This ad promotes a summer sculpt challenge led by trainer Niamh, featuring a woman in workout attire. # Brand positioning SHREDDY is presented as a fitness and lifestyle brand focused on achieving a sculpted physique, as highlighted by the 'Summer Sculpt Challenge'. The brand aligns with a lifestyle centered around fitness, health, and body transformation, appealing to individuals seeking tangible results through structured programs. # Product The product being advertised is the 'Summer Sculpt Challenge' with trainer Niamh. It is a fitness program designed to help individuals sculpt their bodies, presumably through a guided workout regimen. The challenge is presented as an opportunity to achieve a specific body aesthetic. # Visual style The ad has a polished, studio-shot production quality. The visual motifs include clean lines and a focus on the subject's physique. The image treatment includes soft lighting and subtle color grading to enhance skin tones. The typography is modern and legible, overlaying the central figure. The overall style is likely designed for in-feed placement, aiming for a balance between fitness-focused content and a professionally designed ad. # Hooks Headline: Summer Sculpt Challenge # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing a fit woman in workout attire, implicitly presenting the aspirational physique that the Summer Sculpt Challenge aims to help participants achieve. The brand is trying to signal the potential outcome of participating in the challenge. - The title of the "Summer Sculpt Challenge" with the trainer's name, Niamh, is displayed across the center of the ad, informing the audience of the challenge being promoted. This is being told from the brand's perspective, setting the focus on the details of the brand's specific offer. - The logo for SHREDDY is placed at the bottom, acting as a subtle reminder of the brand behind the challenge. This is told from the brand's perspective to reinforce brand awareness.

# Ad summary This is a static image ad for Shreddy that promotes a 6-week summer challenge. The ad includes a limited-time offer of 40% off for joining. # Brand positioning Shreddy is presented as a fitness brand focused on real routines, aiming to help women achieve their fitness goals. It offers structured challenges to thousands of other women. The brand promotes the idea of hitting goals by providing structured fitness programs, focusing on the emotional side of achieving fitness milestones with others. # Product The featured product is a 6-week summer fitness challenge. It appears to be for women who want to achieve their fitness goals. The program is promoted with a limited-time offer of 40% off, creating a sense of urgency and immediate value for potential customers. The challenge is set to begin on Monday, May 18th, suggesting a specific start date and encouraging immediate sign-ups. # Visual style The ad has a clean, minimalist visual style with a focus on text. The production quality appears polished, featuring a single color background and clear typography. The typography is large and bold, enhancing scannability and stop power in the feed. # Hooks Headline: YOUR SUMMER SCUPLT CHALLENGE IS STARTING # Benefits - [object Object] # Features - [object Object] # Call to action JOIN NOW # Point of view - [object Object] # Storyline - The ad starts by introducing the Shreddy brand and its tagline, "FOR REAL ROUTINES," conveying a message of authenticity and practicality. The brand is telling the audience what they stand for. - The ad then announces a "SUMMER SCUPLT CHALLENGE" encouraging the audience to anticipate a fitness challenge to get their body ready for summer. The brand is telling the audience what they can expect. - The ad details that it is a 6 Week Summer Challenge and notes that thousands of other women are hitting their goals, suggesting the user will have the chance to hit theirs as well. The brand is showing how the challenge is desirable and attainable. - The ad highlights a limited-time offer of "GET 40% OFF" along with a call to action "JOIN NOW", motivating the audience to sign up immediately. The brand is telling the audience to join.

# Ad summary This ad is for Shreddy, a fitness brand, and promotes their 6-week summer workout plan with a 40% off discount. # Brand positioning The Shreddy brand is positioned as a provider of effective fitness routines, specifically 'for real routines'. It aims to appeal to individuals seeking structured workout plans, as indicated by the '6 week summer workout plan' offering. The brand emphasizes accessibility and timeliness, with a clear start date provided. Overall, Shreddy is positioning itself in the market as a reliable resource for achieving fitness goals, particularly in preparation for summer. # Product The advertised product is a '6 week summer workout plan' offered by Shreddy. It is a structured fitness program designed to help individuals achieve their fitness goals within a six-week timeframe, specifically targeting the summer season. The plan includes workouts that are implied to be effective and routine-based. A clear start date is provided, which creates a sense of anticipation and encourages timely participation. The ad also highlights a special offer of '40% off', making the workout plan more accessible and appealing to potential customers. Overall, the ad promotes the workout plan as a comprehensive solution for individuals looking to get in shape for the summer season. # Visual style The ad has a clean and minimalistic visual style with a muted color palette that consists of a solid muted sage green background and white text. The overall impression is that the image is simple and direct, with the focus on the offer and the call to action. The fonts are bold and sans-serif, making them easy to read and emphasizing clarity. The lack of imagery or additional visual elements helps to streamline the information and guide the viewer's attention to the key message. # Hooks Headline: GET YOUR 6 WEEK SUMMER WORKOUT PLAN # Benefits - [object Object] # Features - [object Object] # Call to action JOIN NOW # Point of view - [object Object] # Storyline - The ad begins with the brand, SHREDDY, to establish familiarity. The brand is telling the audience about their offerings right away. - The ad announces a '6 week summer workout plan', which is intended to capture the audience's attention by offering a specific, time-bound fitness solution. The brand is creating intrigue and interest in the workout plan. - The ad provides a specific start date to build urgency, as well as asks 'Are you in?' to encourage the user to commit. The brand seeks to engage the viewer and prompt them to make a decision. - The ad highlights a limited-time promotion. It announces 'GET 40% OFF' to incentivize immediate action. The brand is using an offer to drive conversions and purchases. - The ad includes a 'JOIN NOW' call to action, guiding the viewer to take the next step and participate in the workout plan. The brand seeks to prompt the user to convert with a direct CTA.

# Ad summary This Meta ad promotes the Shreddy app's 6-week summer fitness challenge, beginning on Monday the 18th. The ad features a woman in athletic wear with wrist weights, and offers 40% off. # Brand positioning Shreddy is presented as a fitness brand focused on real routines. The branding features the tagline "FOR REAL ROUTINES," suggesting that the brand emphasizes realistic and achievable fitness goals rather than unattainable ideals. Shreddy does not appear to position itself against other fitness brands but promotes a message of authentic fitness experiences. # Product The advertised product is the Shreddy app's 6-week summer fitness challenge. This is an exercise program designed for the summer months and begins on Monday the 18th of the month, implying an immediate start date to encourage quick sign-ups. The program is promoted alongside an offer of "SAVE 40% OFF", reducing the purchase barrier and making the challenge more accessible. The ad targets individuals seeking a structured fitness routine and highlights the opportunity to achieve their fitness goals within a specific timeframe. # Visual style The ad has a highly polished, studio-shot production quality with a minimalist visual motif. The image treatment includes soft lighting and subtle color grading to enhance the athletic look of the model. The typography is integrated with a clean, legible font that complements the brand's modern aesthetic. The style aims to be both visually appealing and motivational, encouraging viewers to engage with the fitness program. # Hooks Headline: 6 WEEK SUMMER CHALLENGE STARTS MONDAY 18TH # Benefits - [object Object] # Features - [object Object] # Call to action JOIN NOW → # Point of view - [object Object] # Storyline - The image immediately captures attention by featuring a fit woman in athletic attire, positioning the Shreddy brand as one that understands and caters to the fitness-oriented audience. The brand is telling the story and it's intended to convey the idea of a tangible goal for the audience. - The text "6 WEEK SUMMER CHALLENGE STARTS MONDAY 18TH" introduces the specific offering, creating excitement and signaling an immediate call to action. The brand is telling the story and it's intended to create excitement and urgency. - Finally, "SAVE 40% OFF JOIN NOW →" presents an incentive to encourage immediate sign-ups. The brand is telling the story and it's intended to create a desire to capitalize on savings.

# Ad summary An image ad for Shreddy Supergreens, as promoted by a blonde woman in what appears to be her home. The ad highlights several benefits of the product, namely benefits for hair, skin, nails, immune system, and reduction of tiredness, along with probiotics. The ad also presents a discount code. # Brand positioning Shreddy presents itself as a wellness brand providing simple solutions for everyday health and beauty needs. The brand aims to occupy a space in the consumer's mind as a go-to for essential nutrients that support overall well-being, eliminating the need for multiple supplements. By focusing on comprehensive benefits like hair, skin, nails, immune system, and tiredness reduction, the brand aligns with a lifestyle of proactive self-care and convenience. The brand seems to push against the norm of complicated supplement routines by offering an all-in-one solution. # Product Shreddy Supergreens is presented as a comprehensive supplement designed to provide all the essential nutrients needed for hair, skin, nails, immune system support, and tiredness reduction, while also providing probiotics. It is depicted as a green liquid beverage, suggesting it's a powdered supplement to be mixed with water or another beverage. The product is for anyone looking to enhance their overall wellness routine with a simple, all-encompassing supplement, as visually represented by the image of a woman holding a glass of the prepared drink in her home. The ad addresses purchase barriers by offering a 15% discount with the code OLIVIAH15, incentivizing trial and purchase. # Visual style The ad utilizes a casual, UGC-style visual aesthetic, resembling a candid snapshot taken in a home kitchen. The production quality is relatively low-polish, suggesting authenticity and real-life use. The image features natural lighting and minimal editing, contributing to its down-to-earth feel. The typography is simple and caption-style, further enhancing the platform-native look. This contrasts with highly polished, studio-shot ads and might impact scannability by blending in with organic content, but could also increase stop power due to its authenticity. # Hooks Headline: love @shreddy SUPERGREENS. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the influencer's endorsement of Shreddy Supergreens, communicating her satisfaction with the product and the benefits it offers. The influencer is telling the story, which suggests she is a satisfied customer. - Next, the benefits of using Shreddy Supergreens are highlighted: hair, skin, nails, immune system, reduction of tiredness, and probiotics. The brand is telling this part of the story, which is meant to showcase the comprehensive value of the product. - The final beat offers a 15% discount with the code OLIVIAH15, encouraging the viewer to try the product. The brand is telling this part of the story with the intention of driving immediate sales.

# Ad summary The image ad is for Shreddy Superwoman Women's Wellness Blend. The ad features a pink packet of the supplement next to a glass of the drink with ice and fruit. The copy suggests that women's wellness and energy may be buried under the stress of their busy lives, implying the product can help. # Brand positioning Shreddy positions itself as a provider of wellness blends tailored for women. The brand aims to help women reclaim their 'spark' and manage the demands on their bodies. By offering products like the Superwoman Women's Wellness Blend, Shreddy promotes a lifestyle of proactive self-care and empowers women to prioritize their health amidst busy lives. The brand messaging suggests a focus on functional benefits, providing targeted nutrients and support to optimize women's well-being. # Product The advertised product is Shreddy Superwoman Women's Wellness Blend with Myo-Inositol, NAC, CoQ10 & Vitamins, featuring an Apple & Blackcurrant flavour. It's a food supplement packaged in a pink, resealable packet containing 30 servings, 240g total. The product aims to support women's wellness by providing a blend of essential nutrients. The copy references that women's 'spark' may be buried under the demands of their busy lives, implying the product can help. # Visual style The ad features a clean, studio-shot aesthetic with a focus on product presentation. The color palette is soft and monochromatic, predominantly using shades of pink. The background is a light, solid pink, which extends to the platform on which the product and props are arranged. The product is well-lit with soft, diffused lighting, minimizing harsh shadows. The overall feel is polished and inviting. # Hooks Headline: You haven't lost your spark, it's just buried under everything your body's been juggling. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the line, 'You haven't lost your spark, it's just buried under everything your body's been juggling.' This message is from the brand, setting the stage by acknowledging the fatigue and overwhelm that busy women may experience. It serves as a hook, designed to resonate with the target audience. - The storyline transitions to showcasing the product, Shreddy Superwoman Women's Wellness Blend, along with a prepared glass of the drink mix. This shows the product as a solution and provides visual appeal with the drink and accompanying fresh fruit. The perspective is from the brand, showing the product in an appealing and accessible way.

# Ad summary This ad showcases a first-person perspective (POV) of a woman in athletic wear, presumably in her bathroom. She shares news about SHREDDY releasing pre- and postnatal programs, promotional offers, and her personal satisfaction with the brand. # Brand positioning SHREDDY is presented as a fitness brand focused on providing accessible and comprehensive workout programs. The brand is portrayed as adaptable to different stages of life, particularly emphasizing support for women through pre- and postnatal programs. It aims to position itself as a supportive and effective choice for individuals seeking flexible fitness solutions, as highlighted by the discount offer and the woman's testimonial of satisfaction. # Product SHREDDY is a fitness program that offers pre- and postnatal workout routines. The program provides annual subscriptions, which are currently discounted up to 40% off, with an additional 15% off when using the code ALYSHA. The brand aims to support individuals through various life stages with tailored workout options and incentivizes new sign-ups with a cost-saving discount. # Visual style The ad has a UGC, casual, and authentic feel, resembling an Instagram Story or Snapchat post. The shot is a selfie taken by an individual, lending a personal touch. Text overlays and the selfie format make it feel platform-native, likely intended to blend into social media feeds. # Hooks Headline: So excited to let you know that SHREDDY have just released pre & postnatal programmes! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SIGN UP HERE # Point of view - [object Object] - [object Object] - [object Object] # Storyline - From the brand’s perspective, the ad opens with an exciting announcement: SHREDDY has just released pre- and postnatal programs. This news is intended to generate interest and awareness among potential customers, particularly those who are pregnant or have recently given birth. - From the brand's perspective, the ad copy informs users that now is the time to join whether they are pregnant or not, as they can receive up to 40% off annual subscriptions and an extra 15% off with the code ALYSHA. The intention is to incentivize potential customers to subscribe by highlighting significant cost savings. - From the customer's perspective, she shares that she started almost a year ago and hasn't looked back. This testimonial is included to build trust and credibility, assuring potential customers of the program’s effectiveness and long-term satisfaction.

# Ad summary An image ad for Shreddy Superwoman supplement, which contains 2.5mg Zinc, 600mg NAC, 4000mg Myo-Inositol, and 200µg Folate. The ad states that the Shreddy Superwoman supplement does what 8 supplements were trying to do. # Brand positioning Shreddy is presented as a wellness brand offering a comprehensive solution for women's health. The brand positions itself as a provider of effective and convenient supplements, specifically targeting women who are looking for a simplified approach to their wellness routine. By claiming that its product can replace eight other supplements, Shreddy implies that it offers a more efficient and streamlined solution compared to traditional methods. The brand aligns with a lifestyle focused on simplicity, efficiency, and comprehensive care, appealing to consumers who want to optimize their health without the hassle of multiple products. # Product The advertised product is Shreddy Superwoman, a supplement designed to consolidate the benefits of eight separate supplements into one. The product is presented as a convenient solution for women seeking comprehensive health support. The key ingredients highlighted are 2.5mg of Zinc, 600mg of NAC, 4000mg of Myo-Inositol, and 200µg of Folate, suggesting a focus on overall wellness and nutritional support. By encapsulating multiple benefits into a single product, Shreddy Superwoman addresses the purchase barrier of needing to buy and manage numerous supplements, making it an appealing option for those who value simplicity and efficiency in their wellness routine. # Visual style The ad has a clean, minimalist visual aesthetic. The production quality appears to be studio-shot, with soft, natural lighting. The image treatment includes background blurring and color grading with a neutral color palette. The typography is integrated with large, bold text for the headline and smaller text for product callouts. The visual style is intended to be scannable and eye-catching in a social media feed. # Hooks Headline: Does what 8 supplements were trying to do # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with the text 'SHREDDY,' introducing the brand to the audience. This aims to establish brand recognition and set the context for the product being advertised. The brand is speaking to the audience. - Next, the ad claims that the product 'Does what 8 supplements were trying to do,' This statement highlights the product's unique selling proposition by indicating that it can replace multiple supplements. The brand is communicating the product's value proposition. - Finally, the image showcases the key ingredients of the Shreddy Superwoman supplement (2.5mg Zinc, 600mg NAC, 4000mg Myo-Inositol, and 200µg Folate) using arrows to point to the supplement packaging, visually emphasizing the comprehensive formulation of the product. The brand is conveying detailed product information.

# Ad summary This image ad promotes TALA activewear, specifically promoting a 6-week summer workout challenge. The ad features a toned and fit woman in a matching TALA activewear set and highlights a discount of 40% off. # Brand positioning TALA is presented as an activewear brand focused on fitness and performance. The brand appears to occupy the space of providing stylish and functional workout apparel that helps its customers achieve their fitness goals. The visual cues of a fit model and a workout challenge promotion implies that TALA aligns with an active and health-conscious lifestyle. TALA establishes itself as a brand that supports its customers in achieving their fitness aspirations through challenges and quality activewear. # Product The featured product is a matching set of activewear consisting of a sports bra and high-waisted leggings from TALA. The sports bra features a racerback design with criss-cross straps and the brand name is seen on the waistband of the leggings. The ad implies the activewear is designed for workouts and fitness activities, and shows an individual post-workout, as seen by her sweating. The activewear is made of a stretchy, form-fitting material that accentuates the wearer's physique. # Visual style The ad features a polished, studio-shot image with a focus on highlighting the fit model and the TALA activewear. The image makes use of clean typography and a simple background to keep the focus on the product and the offer. The visual style is consistent with Instagram in-feed ads, aiming for a balance of aspiration and scannability. # Hooks Headline: 6 WEEK SUMMER WORKOUT CHALLENGE STARTS MONDAY 18TH # Benefits - [object Object] # Features - [object Object] # Call to action JOIN NOW → # Point of view - [object Object] # Storyline - The ad opens by showcasing a woman's back, emphasizing her toned physique and the TALA activewear she is wearing. This draws viewers in by showcasing the potential physical results of engaging with the brand's products and fitness programs. This is presented from the perspective of the brand, showing the aspirational outcome of using their products. - The central focus shifts to the details of TALA's '6 Week Summer Workout Challenge,' which begins on Monday, the 18th. This narrative is presented from the brand's perspective, informing potential customers about a limited-time opportunity to engage with their fitness program. - The ad highlights a 'Save 40% Off' offer, encouraging immediate action and participation in the challenge. This element is strategically placed to create a sense of urgency and incentivizes viewers to 'Join Now,' from the brand's perspective, trying to convert interest into immediate sign-ups and purchases.

# Ad summary This ad features Shreddy Superwoman powder, a women's wellness blend, presented in a pink themed layout with a glass of mixed drink, apples, and blackcurrants to highlight its Apple & Blackcurrant flavor. # Brand positioning Shreddy is presented as a wellness brand focused on empowering women to reclaim their inner 'spark.' The brand positions itself as a solution for busy women whose well-being may be suffering due to the demands of their daily lives, suggesting that Shreddy can help them regain balance and vitality. This positions Shreddy as a brand that not only recognizes but actively addresses the challenges faced by modern women. # Product Shreddy Superwoman is a women's wellness blend available in Apple & Blackcurrant flavor. The product comes in a pink pouch with the brand and product name prominently displayed. It is designed for women looking to support their overall wellness. The blend includes ingredients like Myo-Inositol, NAC, CoQ10, and Vitamins, aiming to provide comprehensive support. The product is presented as a convenient and enjoyable way to incorporate essential nutrients into a daily routine, addressing potential barriers by offering a tasty and easy-to-consume format. # Visual style The ad has a clean and modern visual style with a focus on soft, pastel colors, particularly pink, which dominates the background and product packaging. The production quality is high, with careful attention to lighting and composition, suggesting a studio-shot image. The layout is well-organized, with the product and ingredients arranged on tiered platforms to add depth and visual interest. The typography is clean and legible, contributing to the overall polished aesthetic. The image treatment includes subtle color grading to enhance the pink tones and create a visually appealing and cohesive look. This style conveys a sense of sophistication and wellness, aligning with the brand's message of self-care and empowerment. # Hooks Headline: You haven't lost your spark, it's just buried under everything your body's been juggling. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by telling the user that they haven't lost their spark. This message aims to grab the viewer's attention by suggesting a feeling of being overwhelmed and acknowledges the struggles that women face on a daily basis. The ad is addressing the user directly, and therefore, we are experiencing the story from the customer's perspective. - The storyline acknowledges that spark is buried under everything the user's body is juggling. By using the word 'juggling,' it alludes to the different tasks that may be causing them to be stressed or overwhelmed and suggests that the reason for their lack of spark is temporary. The ad is acknowledging how the customer feels. - The ad presents Shreddy Superwoman as the solution to help the user reclaim their spark. The ad is showing off the product and presenting its benefits.