How Semrush Advertises on Meta

# Ad summary This ad by Semrush uses a question-based format to highlight the importance of AI agents being able to read websites for SEO purposes. # Brand positioning The brand Semrush, An Adobe Company, is presented as a leader in SEO. The ad poses a relevant question for SEO professionals, indicating Semrush stays ahead of industry trends and advancements in AI. This positions them as a thought leader, providing valuable insights and solutions for modern SEO challenges. By focusing on the intersection of AI and SEO, Semrush aims to occupy the space of innovative, future-oriented SEO tools, appealing to professionals who want to stay competitive in a rapidly evolving digital landscape. # Product The ad highlights Semrush's platform and emphasizes the role of AI agents in SEO. It addresses the question of whether these AI agents can effectively read websites, suggesting Semrush provides the tools and insights needed to optimize websites for AI-driven analysis. This indicates the product supports users in adapting to AI-driven SEO, ensuring their websites are readable and understandable by AI agents. The ad focuses on the platform's ability to keep users ahead of SEO trends and its relevance to modern SEO challenges. # Visual style The ad has a clean and modern visual style with a dark background and contrasting white and lavender text. The use of simple geometric shapes and lines gives it a minimalist, tech-forward feel. The ad’s production quality appears polished, likely studio-shot, with a focus on clear typography and visual hierarchy. This combination helps the ad stand out in a feed while quickly conveying its central question. # Hooks Headline: Can AI agents actually read your site? # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by posing the question, "Can AI agents actually read your site?" which suggests the target audience may not be aware of the importance of this capability. This grabs the user's attention by highlighting a key issue in modern SEO that could impact site performance, delivered from the brand's perspective.

# Ad summary This ad seeks to address the common frustration of having an ineffective AI by highlighting that the issue may not be the AI itself but rather the data access. It promotes Semrush's 4 MCP prompts as a solution, stating that they can pull live Semrush insights directly into the user's AI. # Brand positioning Semrush is presented as an innovative tech solution aimed at improving AI functionality by enhancing data access. The brand positions itself as a provider of critical insights, suggesting that existing AI tools often underperform due to inadequate data integration. Semrush offers a tangible solution through its MCP prompts, designed to seamlessly feed live, relevant data into AI systems. The brand conveys authority and expertise in the data and AI space. # Product The ad promotes Semrush's 4 MCP prompts, described as a means to enhance AI functionality by pulling live Semrush insights directly into the user's AI. The product is positioned as a solution to the problem of ineffective AI, suggesting that the underlying issue is often poor data access rather than the AI itself. By providing these prompts, Semrush aims to streamline data integration, making AI more effective and insightful. The ad targets users who already utilize AI tools but are experiencing limitations due to data constraints. The prompts are presented as a straightforward solution to improve the utility and performance of existing AI investments. # Visual style The ad has a clean and modern visual style with a focus on text and simple graphics. The use of a graph paper background and bold typography gives it a tech-forward feel. The color palette is limited to black, white, yellow, and the Semrush brand colors, creating a consistent and professional look. The overall design is minimalistic, prioritizing clarity and scannability in a feed. # Hooks Headline: Your AI isn't the problem. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by questioning the assumption that the user's AI is the problem, with the intention of grabbing the viewer's attention and setting up the narrative. This is told from the brand's perspective. - The ad re-positions the problem, stating that the root cause is data access, introducing a different perspective. The brand is creating a problem to solve, positioning themselves as the solution. - The ad introduces the Semrush solution, stating that 4 MCP prompts can pull live Semrush insights directly into the user's AI, thus solving the data access problem. The brand is telling the viewer how they can fix their AI.

# Ad summary string # Brand positioning Semrush is presented as a tool that empowers marketers to optimize their content strategy through reverse engineering competitor data. The brand aligns with a data-driven, efficient approach to content creation, contrasting with the outdated, inefficient practice of guessing. Semrush aims to occupy the space of a functional solution that provides clear, actionable insights for improving content performance. The overall brand tone is empowering and focused on providing users with a competitive edge in the market. # Product Semrush is presented as a comprehensive tool for identifying competitor keywords and content gaps, enabling users to create more effective content. The platform allows users to discover top keywords and traffic sources of competitors, facilitating the development of targeted content strategies. The ad is for anyone who wants to improve their content by reverse engineering, building keywords lists, and identifying competitors. Semrush also enables the discovery of new organic competitors and provides insights into search competition. Key USPs include its ability to spot content gaps, build keyword lists, and reverse-engineer successful content strategies. The product addresses the purchase barrier of uncertainty in content creation by providing data-backed insights. # Visual style The ad has a polished, professional feel. The editing style consists of quick cuts and smooth transitions between shots. The production quality is high, blending UGC-style content with product demos. The pacing is consistent, with cuts timed to voiceover lines. The overall visual style is bright, clean, and modern. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try some rush free for seven days. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman looking shocked while scrolling on a laptop, with text overlay "POV" implying the shock is in response to finding unexpected data. - 00:02–00:04 00:02–00:04 The woman is onscreen, now explaining that she's found keywords her competitor ranks for that she doesn't. This immediately sets up the problem the product solves. - 00:04–00:06 00:04–00:06 She states that it's time to stop guessing what content to create. This reinforces the problem and sets up the product as the solution. - 00:07–00:11 00:07–00:11 She introduces Semrush, explaining the first steps of using its 'Organic Rankings' feature and the process of typing in a competitor. - 00:12–00:16 00:12–00:16 Continuing the product demo, she highlights that the user will quickly be able to see their competitor's top keywords and how much traffic each generates. - 00:17–00:19 00:17–00:19 Still showing the product, she points out the top-performing topics, asking, 'Notice a pattern?' to encourage closer consideration of the product. - 00:20–00:21 00:20–00:21 She emphasizes that these topics are working right now, reinforcing the value of using Semrush. - 00:22–00:24 00:22–00:24 She encourages the viewer to download keywords and build better content around them, framing Semrush as a tool for improvement and efficiency. - 00:25–00:29 00:25–00:29 The demonstration resumes, stating that with Semrush, users can now spot content gaps and build keyword lists, further illustrating its utility. - 00:30–00:34 00:30–00:34 She reveals that Semrush allows users to discover new organic competitors, showing how it provides a comprehensive view of the competitive landscape. - 00:35–00:39 00:35–00:39 She reiterates the central point: why guess what works when you can reverse-engineer it, presenting Semrush as a smarter alternative. - 00:39–00:42 00:39–00:42 She concludes with a call to action, offering a free seven-day trial of Semrush, enticing viewers to experience the product for themselves.

# Ad summary This ad discusses how using AI content can result in website traffic decreasing. The ad suggests using Semrush to help ensure that the website content isn't algorithmically vulnerable. # Brand positioning Semrush is presented as a company that provides tools to help identify technical health issues and content quality signals that are vulnerable to AI algorithms. The brand promises to give its users a clear view of their visibility across traditional and AI search. The brand promises to help its users fix any issues that would cause traffic to drop. # Product The product being advertised is Semrush, which is presented as an SEO tool that offers assistance with identifying algorithmically vulnerable pages that might be causing website traffic to decrease. The ad highlights the following tools that Semrush offers: AI visibility reports, position tracking, and site audits. The ad also says that Semrush can help in the early stages of AI decline. # Visual style The ad is professionally shot and has a clean and modern aesthetic. The color scheme is primarily light and bright with the use of clean backgrounds and graphics. The video consists of static shots and smooth transitions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try it for free # Point of view - [object Object] # Storyline - 00:00–00:02 The creator of the video asks if AI content is the reason for a traffic crash. - 00:03–00:08 The creator asks the viewer if their traffic has spiked and then dropped. She suggests that the viewer might be stuck in a 'mount AI pattern'. - 00:09–00:13 The creator says it is not because the AI content is bad, but because there is not enough human oversight. - 00:13–00:20 The creator says that Google updates are devaluing scaled, low quality AI content, so you need to prevent a 'mount AI crash'. - 00:21–00:21 The creator says this is where Semrush comes in. - 00:22–00:26 The creator suggests that you need a clear view of your visibility across traditional and AI search. - 00:27–00:32 The creator suggests you need tools that separate content that builds authority from content that is algorithmically vulnerable. - 00:33–00:59 The creator highlights the Semrush tools, which include: Site Audit, Position Tracking, and AI Visibility Reports. - 01:00–01:04 The creator says AI content is not the problem, but 'flying blind is'. She says to 'fix it with Semrush before the drop'. - 01:05–01:07 The ad shows a call to action for a free trial.

# Ad summary This ad promotes Semrush's site audit feature. The ad begins with the presenter asking if the viewer knows about the large percentage of websites that have content that AI cannot read. The presenter then states that with Semrush, the viewer will not have to stress and let it do all the work for you. The ad ends by encouraging the viewer to try it free for seven days. # Brand positioning Semrush is presented as a comprehensive SEO tool that empowers website owners to identify and resolve technical issues that hinder AI's ability to interpret their content. Semrush aims to occupy the space of a reliable and efficient solution for website optimization, emphasizing its ability to automatically scan and detect technical problems, saving users from manual checks and guesswork. The brand aligns with values of simplicity and ease of use, offering a user-friendly approach to complex SEO challenges. Rather than following the norm of complex SEO tools that require expertise to operate, Semrush positions itself as an accessible solution that simplifies the process of optimizing websites for AI and search engines. It offers a functional and practical approach to SEO, focusing on tangible improvements in website performance and AI readability. # Product Semrush's site audit tool is designed to scan an entire website and identify over 140 technical issues that may prevent AI from properly interpreting the content. The ad targets website owners and administrators who want to ensure their site is optimized for AI and search engine visibility. The product explicitly addresses the pain point that website owners may not know if their site has technical issues that prevent AI from reading their content. The tool identifies common issues such as broken links, missing structured data, slow pages, heavy JavaScript, poor structure, weak internal links, and content that AI cannot interpret. Semrush presents itself as a hassle-free solution that simplifies website optimization and saves users from the stress of manual checks or guesswork. # Visual style The ad is shot in a casual, UGC-style format, giving it an authentic feel. The editing style consists of quick cuts between the woman speaking directly to the camera and close-up shots of her laptop screen. The overall production quality is polished but not overly produced, which makes the ad feel more relatable. The pacing is moderate, with cuts timed to key points in the voiceover. The background colors used are light and airy, with cool-toned blues, purples, and grays. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try it for free for seven days. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman introduces the video with a question about the number of websites that have content that AI cannot even read. - 00:04–00:09 The woman states that many websites are not built for AI to read and that the viewer's website may be one of them, establishing a relatable persona and implying that her audience is not aware of this issue. - 00:09–00:18 The woman introduces Semrush Site Audit, which scans entire sites and finds over 140 technical issues, promising to solve the potential problem presented earlier. - 00:18–00:31 The woman continues discussing Semrush, stating that it identifies issues that prevent AI from seeing content, such as broken links, missing structured data, slow pages, and heavy JavaScript, which continues to explain the product and its features. - 00:31–00:34 The woman shares that Semrush literally tells you what's wrong and how to fix it. - 00:34–00:38 The woman shares that, with Semrush, you don't have to stress; it does all the work for you, further simplifying the tool. - 00:38–00:41 The woman ends the video by encouraging viewers to try Semrush free for seven days, offering a limited-time incentive to encourage immediate action.

# Ad summary This ad defines "Conferencemaxxing" as the art of extracting as much value as possible from marketing conferences. The arrow suggests there is more information available by following the ad's directive. # Brand positioning Spotlight by Semrush is being promoted in this ad. The brand positions itself as an authority by defining a term, suggesting it is knowledgeable and offers resources that can help marketers maximize their conference experiences. By coining and defining "Conferencemaxxing," the brand establishes itself as a thought leader that helps marketers get the most value out of marketing conferences, implying it understands the importance of ROI in professional development. # Product The "product" in this ad is a concept called "Conferencemaxxing," which is defined as the art of squeezing every drop of value out of a marketing conference. The ad is speaking to marketers looking to optimize their conference experiences. It addresses the potential barrier of wasted time or missed opportunities at conferences, positioning the Spotlight brand as a resource for maximizing value. # Visual style The ad has a clean, minimalist design with a focus on typography. The gradient background adds a modern touch, while the overall layout is simple and easy to read. The design mimics a platform-native style, resembling a definition card or quote graphic often seen on social media. # Hooks Headline: "Conferencemaxxing" # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The Spotlight by Semrush brand is introducing and coining a term. This term is used to generate curiosity and awareness of the brand's resources for marketing conferences. - The brand is providing a definition of the new term. This definition establishes the term as a goal for marketers to achieve when attending conferences. - The ad suggests moving forward for more information. This is intended to extend engagement and drive traffic to the brand's resources.

# Ad summary The ad presents a problem-solution narrative where a woman shares her experience using LLM advice for SEO, only to find it generic and unhelpful. She then discovers Semrush, which provides a site audit with specific, actionable solutions and weekly scheduling. The ad highlights Semrush's ability to connect with AI tools and offers a 7-day free trial. # Brand positioning Semrush is positioned as a comprehensive and actionable SEO tool that offers a detailed site audit, providing specific and actionable solutions, in contrast to generic SEO advice. The brand is portrayed as a practical solution for website owners and marketers who need to identify and fix technical issues that affect search engine rankings. Semrush aligns with a functional and performance-driven approach, offering features like weekly audits, AI tool integration, and clear step-by-step guidance to enhance website health and visibility. # Product Semrush is presented as a site auditing tool designed to help website owners and marketers improve their search engine optimization (SEO) and overall site health. It works by scanning a website and identifying specific errors, warnings, broken links, duplicate content, and missing tags that could negatively impact its search engine rankings. The tool is suitable for anyone managing a website, from small business owners to professional marketers, who want to ensure their site is technically sound and optimized for search. Key features include the ability to provide a detailed site audit, identify real problems, offer step-by-step instructions for fixing issues, schedule weekly audits, and integrate with AI tools through the Semrush MCP connector. The ad emphasizes Semrush's ability to provide actionable solutions and prevent websites from silently breaking, making it a valuable tool for maintaining a healthy and optimized online presence. Viewers are encouraged to try Semrush for free for seven days. # Visual style The ad has a casual and authentic visual style, resembling UGC content. It uses natural lighting and a simple background, creating a relatable and trustworthy feel. The editing includes quick cuts and screen recordings, keeping the pace engaging. The overall production quality suggests a hybrid approach, blending elements of a polished commercial with a scrappier, more personal feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try for free # Point of view - [object Object] # Storyline - 00:00–00:01 A woman types on a laptop, implying she is working on SEO. - 00:01–00:03 She recalls trusting LLM advice for SEO and states it was a big mistake, establishing the initial problem. - 00:03–00:08 She explains that the LLM advice was generic, such as optimize keywords and write better content. - 00:08–00:11 Transitioning to the solution, she states she ran a site audit on Semrush instead, shifting the perspective to the positive experience. - 00:11–00:19 She highlights that Semrush quickly showed overall site health, AI search health, errors, warnings, broken links, duplicated content, and missing tags, listing specific benefits. - 00:19–00:24 Emphasizing the value, she notes that Semrush identifies real problems and provides step-by-step instructions to fix everything. - 00:24–00:28 She adds the benefit of scheduling weekly audits to prevent the site from silently breaking. - 00:28–00:34 She mentions the integration with AI tools through the Semrush MCP connector, adding another layer of functionality. - 00:34–00:39 She encourages viewers to use Semrush to see what's really going on and offers a 7-day free trial, providing a clear call to action.

# Ad summary This ad demonstrates the features of Semrush, specifically how it can assist in improving AI visibility. The ad uses a mock search result to highlight the pain point of a business not being visible in AI searches and then demonstrates how Semrush can help identify topics, improve site health, and ultimately improve AI search rankings. # Brand positioning Semrush is presented as a digital marketing toolkit that helps businesses improve their online visibility and SEO performance. The ad positions Semrush as a solution for businesses looking to succeed in the evolving landscape of AI-driven search, providing tools to understand how they rank in AI searches compared to competitors, identify relevant topics, and fine-tune their site for better AI visibility. The brand aligns with values of data-driven decision-making, performance, and control in the digital space. # Product Semrush is an AI visibility tool designed to help businesses improve their ranking in AI search results. The tool allows users to see who is beating them in AI searches and identifies areas where they can improve. The platform provides insights into topics and prompts where competitors are showing up, which can inform content strategy and optimization. It assesses site health to ensure it's optimized for AI search engines. The tool empowers users to fine-tune their website so it is more visible to AI search algorithms and improve their overall AI search health. # Visual style The ad has a clean, corporate aesthetic with a focus on presenting data and UI elements in a clear manner. The editing style consists of quick cuts between different screens and data visualizations. The color scheme is primarily light blue and white, with pops of color in the graphs and text. The production quality is polished, with a focus on clarity and readability. The pacing is fast, and the cuts are timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try for free # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a mock AI search query: 'Suggest cute prescription glasses.' The intention is to depict a consumer looking for a specific product using AI search. - 00:02–00:03 The AI response lists competitors, highlighting the pain point of not being visible in AI search results. This is presented from the perspective of a business owner whose brand isn't being shown. - 00:03–00:04 The ad transitions to Semrush with the question: 'Invisible in AI search?' This frames the pain point as a question to the viewer, with Semrush offering the solution. - 00:04–00:05 The ad promotes Semrush as the tool to 'take control' and 'use Semrush' to gain AI visibility. This is told from the brand's perspective, positioning them as the solution provider. - 00:05–00:07 The ad highlights Semrush's features, showing how it allows users to see who is beating them in AI searches and where to win. The perspective here is focused on empowering the business owner to understand their competition. - 00:08–00:12 It demonstrates how users can find topics where competitors show up and fine-tune their site so AI sees them. This continues to showcase Semrush as the solution for improving AI search visibility. - 00:12–00:15 The ad concludes with a CTA to 'Start winning AI search now' and encourages viewers to 'Try for free,' reinforcing Semrush as the key to AI search success.

# Ad summary This ad demonstrates how Semrush's website audit features can improve website health and AI searchability. # Brand positioning Semrush is presented as a tool for optimizing website performance and search engine visibility. The brand occupies the space of a comprehensive digital marketing toolkit. It promotes a functional approach to SEO and website management, focusing on data-driven improvements rather than emotional appeals. Semrush seems to push against the idea of website optimization being overly complex or opaque, offering clear, actionable insights. # Product The ad features Semrush's Site Audit tool, which helps website owners identify and fix technical issues affecting their site's health and search engine performance. It shows how to input a website URL, run a site audit, and review data on site health, broken links, duplicate title tags, AI search health, and crawlability. It also demonstrates how users can view and address specific issues and automate tasks to resolve problems. The ad promotes the Site Audit tool as a way to proactively identify and fix errors and optimize websites for better search engine performance. # Visual style The ad has a polished, commercial aesthetic with a UI screen-recording to demonstrate the site audit tool. The editing style uses quick cuts to showcase the features, with smooth transitions between each segment. The pacing is fast, keeping the viewer engaged with the information being presented. The visual elements are synced to the music, creating a cohesive audiovisual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try for free # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the Semrush logo, setting the stage for a product demonstration. - 00:02–00:04 00:02–00:04: The ad transitions into a simulated mobile interface, showing a site audit function. This introduces the product and its capabilities from the brand's perspective, using a screen recording. - 00:04–00:07 00:04–00:07: The screen displays a "Site Health" dashboard with a percentage indicator in red, showing 32% with a list of crawled pages categorized as Healthy, Broken, and Have issues. The tone is informative, indicating the current state of the website's technical performance. - 00:07–00:09 00:07–00:09: The ad transitions to show an "AI Search Health" dashboard, indicating 34% and showing which AI bots are blocked from AI search. The tone is informative, highlighting the website's performance in AI searchability. - 00:09–00:11 00:09–00:11: The ad displays "Top Issues" found during the site audit, such as "Duplicate title tags" and "4xx errors," prompting the viewer to take action. This is a direct response to the previous moments, urging the viewer to address the highlighted issues. - 00:11–00:21 00:11–00:21: The ad continues with a demonstration of how to view and address issues, showing the user clicking through to view all issues and selecting a category before linking issues to Trello and Zapier. The perspective is that of a brand demonstrator showing the ease of use and integration. - 00:21–00:25 00:21–00:25: The ad shows the website health stats improve. The tone here is encouraging, promising improved health. - 00:25–00:29 00:25–00:29: The ad concludes with a CTA to "Try for free" and displays the Semrush logo. The perspective is that of the brand, encouraging viewers to try the product.

# Ad summary This ad shows a man holding a blank black sign, and tells viewers to zoom in to see a marketer who's doing amazing. # Brand positioning This ad does not explicitly feature any brand. However, the humor implies the brand is playful and attuned to internet culture. By referencing "a marketer who's doing amazing", the brand aims to be seen as knowing and successful within the marketing space. # Product There is no product featured in this ad. # Visual style The ad has a casual, DIY, shot-on-phone aesthetic. The image has natural lighting. The framing is slightly zoomed in on the subject's face. The overall tone is light and humorous, designed to be attention-grabbing. # Hooks Headline: Zoom in to see a marketer who's doing amazing # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with on-screen text instructing the viewer to "Zoom in to see a marketer who's doing amazing." This line sets up a humorous and unexpected reveal, implying that the viewer is about to see someone successful, while the blank sign creates anticipation. This is intended to capture attention with humor.

# Ad summary The ad showcases how using Semrush grew a brand's AI traffic by 20x. It then suggests that viewers can learn how to replicate the process by using Semrush. The ad features a laptop with the Semrush UI on the screen, implying the platform can help users achieve this growth. # Brand positioning Semrush is positioned as a growth platform for brands looking to enhance their AI traffic. The brand presents itself as a solution for those aiming to achieve significant growth, offering tools and strategies to replicate success. The brand aligns with a functional approach, focusing on performance and tangible results. Semrush aims to occupy the space in the consumer's mind as a reliable and effective platform for driving AI traffic growth. # Product The product featured is the Semrush platform, a tool designed to help brands grow their AI traffic. It is presented as a solution to replicate a workflow that grew a brand's AI traffic by 20x. The Semrush platform is designed to help users to "Be found everywhere search happens". The ad implies that by using Semrush, customers can achieve significant growth in their AI traffic. # Visual style The ad has a clean and professional aesthetic, with a focus on simplicity and clarity. The production quality is high, suggesting a studio-shot environment. The visual motif is minimalist, with a focus on the laptop and Semrush platform UI. The image treatment includes background removal and color grading to ensure a consistent color scheme. The typography is large and bold, aiding scannability. The visual style contrasts with platform norms, aiming for a high-design, professional look to enhance credibility. # Hooks Headline: This workflow grew a brand's AI traffic 20x # Benefits - [object Object] # Features - [object Object] # Call to action See how to replicate it # Point of view - [object Object] # Storyline - The ad starts by highlighting a significant achievement: "This workflow grew a brand's AI traffic 20x". This is from the brand's perspective to demonstrate the potential impact of their platform and immediately grab the viewer's attention by showcasing a quantifiable success story and sparking curiosity about how such results were achieved. - The ad transitions to a call to action: "See how to replicate it →". This is from the brand's perspective, offering viewers the opportunity to learn the process behind the success, encouraging them to engage further with the platform. - The ad visually reinforces the brand's promise by showing a laptop screen displaying the Semrush UI with the message "Be found everywhere search happens". This is from the brand's perspective, highlighting the platform's capability to enhance online visibility and relevance.

# Ad summary This ad promotes Semrush One, an AI SEO tool, with the promise that it gives users clear priorities, specific actions, and real results. It uses a woman as the primary actor, who presents herself in a relatable way and explains how she didn't know what to do with all the information she was given until she found Semrush One. # Brand positioning Semrush One is presented as an innovative AI SEO tool that stands out by offering clarity and actionable insights amidst the complexity of traditional data reports. The brand aims to occupy the space of a user-friendly, results-driven solution, contrasting with the norm of overwhelming dashboards and charts. Semrush One offers clear guidance, specific actions, and real results by helping to measure, understand, and improve AI search visibility step by step. This functional approach focuses on providing practical value. # Product Semrush One is an AI-powered SEO tool designed to help users measure, understand, and improve AI search visibility. The tool gives you relevant prompts and topics to target and shows where your competitors are mentioned, and where you're not. It helps optimize your website for AI search. It is designed for users overwhelmed by data and seeking clear, actionable steps to improve their online presence. Semrush One addresses the pain point of not knowing what to do with complex data by providing prioritized actions and real results, helping users focus on the most impactful tasks. The ad emphasizes that with Semrush One, users can eliminate the guesswork and achieve clear, prioritized strategies. # Visual style The ad has a clean, bright aesthetic with neutral backgrounds. The editing style includes quick cuts between the woman speaking and screen recordings of the Semrush One website. The production quality appears polished, with clear audio and professional lighting. The pacing is fast, with cuts timed to the rhythm of the voiceover, maintaining a sense of energy and engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try Semrush One free for 7 days. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman sitting in a chair says "Why does this report have everything..." - 00:02–00:03 The woman says "except answers?" - 00:03–00:08 The woman says "Okay... okay I have dashboards, I have charts, but what am I actually supposed to do?" - 00:09–00:11 The woman is now reading a book and drinking a coffee when she stops and says "Have you not heard of Semrush One?" - 00:12–00:16 The video cuts to a screen recording of the Semrush One website. Text on the screen says "Semrush One helps measure understand and improve AI search visibility" - 00:16–00:20 The screen recording continues to show the Semrush One website. Text on the screen says "step by step telling you exactly what you need to do next" - 00:21–00:24 The woman is seen again drinking coffee and says "It gives you relevant prompts and topics to target" - 00:24–00:27 The screen recording continues and text on the screen says "It shows you where your competitors are mentioned but you're not" - 00:27–00:29 The woman is sitting at her laptop now and says "So you know where to focus first" - 00:29–00:32 The woman is drinking a coffee again and says "It also shows which of your pages already get cited" - 00:32–00:37 The screen recording continues as text on the screen says "and the AI Site Audit gives recommendations to help optimize your website for AI search" - 00:37–00:39 The woman is back in the chair and says "So no more guessing what to fix next?" - 00:39–00:44 The woman is drinking coffee and reading a book and says "No, just clear priorities, specific actions, and real results" - 00:44–00:46 The background turns white as the woman says "Try Semrush One free for 7 days" - 00:47–00:48 The woman is back in her chair and says "Alright, I am in"

# Ad summary This ad highlights Semrush's rebrand and evolution from an SEO tool to a platform that helps brands get found everywhere search happens. The ad emphasizes the fragmented nature of the discovery process and the need for businesses to have visibility across various touchpoints. The ad is presented by a male creator. # Brand positioning Semrush aims to be the leading platform for growing and measuring brand visibility across virtually every digital channel. As a long-standing provider of data and insights for SEO, Semrush is transitioning from being an SEO tool to being a comprehensive solution that helps businesses get found everywhere search happens. This aligns with the changing nature of search, where consumers discover brands and businesses across various touchpoints like social media, video platforms, traditional search engines, and AI-driven platforms. The brand's positioning is functional, focusing on providing the tools and insights necessary for businesses to increase their visibility and reach their target audience. # Product Semrush is presented as a comprehensive platform designed to help brands grow and measure their visibility across various digital channels. It provides tools and insights that enable businesses to understand how they are being found by consumers on search engines, social media, video platforms, and AI-driven platforms. A complete workflow for any SEO professional that includes Technical SEO Audit, Semantic core collection, and Position tracking. With Semrush, companies can track their digital brand visibility and ensure they are present everywhere search happens. The platform enables businesses to adapt to the evolving discovery process, which is now fragmented across various touchpoints, and ensures they are not just showing up on Google but also on other platforms where consumers are searching for information and products. # Visual style The ad features a hybrid aesthetic that combines elements of a polished commercial with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high, providing a clean and professional look. The pacing remains consistent throughout the ad, with cuts timed to key points in the voiceover. The visuals are synced with the audio to emphasize the key messages. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Link in my bio if you want to find out more about how this is evolving and how Semrush is building tools for it. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The creator introduces the Semrush rebrand. - 00:03–00:06 The creator notes how digital marketing and discovery are changing, and points out that marketers are likely familiar with Semrush. - 00:06–00:10 The creator points out Semrush has been a goldmine of data and insight for SEO for over a decade. - 00:10–00:14 The creator explains it made sense when everything was about optimizing for the front page of search engines. - 00:14–00:19 The creator notes Semrush's new position is to be found everywhere search happens. - 00:21–00:25 The creator states that consumers are finding brands in business across a variety of touchpoints. - 00:25–00:35 The creator clarifies that discovery is fragmented in a way it never was before, and so the question is no longer about showing up in Google, but about showing up everywhere. - 00:35–00:38 The creator notes most companies have little to no visibility into that. - 00:38–00:45 The creator points out that with this rebrand, Semrush is going from being the SEO tool to helping users get found everywhere search happens. - 00:45–00:50 The creator shares a link to his bio to find out more about Semrush and how it is building tools for the evolution of the platform.

# Ad summary This ad for Semrush emphasizes the importance of Search Engine Optimization (SEO) by clarifying that while AI is rising in importance, Search Engine Optimization is still an important part of any marketing strategy. Semrush provides a tool to track brand presence, sentiment, and citation frequency across major LLM platforms. # Brand positioning Semrush is presented as a digital marketing toolkit aimed at helping businesses improve their online visibility and performance. The ad positions Semrush as a solution for SEO teams experiencing an 'identity crisis' due to the rise of AI, by offering tools to track brand presence, sentiment, and citation frequency across major LLM platforms. Semrush is meant to bridge the gap without sacrificing what already works. # Product Semrush is presented in this ad as a tool that allows businesses to track brand presence, sentiment, and citation frequency across major LLM platforms. It emphasizes that SEO and GEO (generating external online mentions) are both critical for business success, contrary to the myth that SEO is dead due to the rise of AI. Semrush helps businesses optimize for both Google and Chat GPT. The ad also highlights that Semrush makes AI visibility measurable, repeatable, and actionable. # Visual style The ad uses a hybrid style, blending a UGC feel (likely recorded on a smartphone) with a polished commercial aesthetic through the addition of on-screen graphics and text. The editing is efficient with quick cuts to maintain a steady pace. The transitions between scenes and supporting visuals are smooth. The production quality is relatively high, enhancing the tone and credibility of the information being presented. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try it for free for 7 days starting now. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with the speaker dispelling the notion that one must pivot from SEO to GEO. - 00:02–00:03 00:02–00:03 It corrects the myth by clarifying that you need both. - 00:03–00:16 00:03–00:16 The speaker directly addresses the camera and addresses and negates the idea that SEO is dead because of AI and then states that teams are having an identity crisis. - 00:16–00:20 00:16–00:20 Semrush is introduced as literally built for this moment because you don't have to pick a side. - 00:20–00:26 00:20–00:26 The speaker details the truth by saying that SEO helps you rank and GEO increases the chances that AI will recommend your business. - 00:26–00:30 00:26–00:30 The speaker says that SEO builds the foundation GEO needs. - 00:30–00:36 00:30–00:36 The speaker clarifies that AI pulls from what's already published online, so strong SEO matters because it increases how often your brand is referenced. - 00:36–00:39 00:36–00:39 The speaker states that SEO creates the footprint and GEO amplifies it. - 00:40–00:43 00:40–00:43 The speaker introduces a common issue that is having zero systematic way to track across LLMs. - 00:43–00:49 00:43–00:49 The speaker asks two key questions and points out one key thing you don't know. - 00:50–00:56 00:50–00:56 Semrush is introduced as the answer and what it tracks is mentioned. - 00:57–01:08 00:57–01:08 The speaker notes that AI visibility becomes measurable, repeatable, and actionable with Semrush and clarifies that GEO isn't killing SEO, just forcing it to evolve. - 01:08–01:11 01:08–01:11 There is a call to action for users to try it free for seven days.

# Ad summary This ad promotes Semrush's SEO tool, highlighting how it helps marketers track their brand's reputation and visibility in AI search. The ad features a spokesperson who explains how AI search works, the problem marketers face in tracking their brand's mentions, and how Semrush can help by tracking mentions, citations, topics, and competitors. The ad concludes with a call to action to try Semrush One free for 7 days. # Brand positioning Semrush is presented as a solution for marketers looking to understand and improve their brand's visibility and reputation in the evolving landscape of AI search. The brand is positioned as a tool that provides actionable data on where a brand appears in AI-generated content, what sources AI is pulling from, and how it compares to competitors. By offering a way to track and analyze AI mentions, Semrush aims to empower marketers to make informed decisions and scale their efforts effectively. The brand projects a functional and data-driven approach, focusing on providing concrete insights rather than emotional appeals. # Product Semrush One is an SEO tool that helps marketers track their brand's visibility and reputation in AI search. It tracks mentions to show how often AI talks about a brand when people ask questions. It tracks citations of pages AI uses as sources in its answers. It identifies topics and prompts where the brand appears, the sources AI is pulling from, and where competitors are showing up. Semrush provides information to allow marketers to know what is working, what's not, and where to scale. Marketers can try Semrush One free for 7 days. # Visual style The ad has a polished, commercial feel. It combines direct-to-camera shots with screen recordings of the Semrush platform. The editing style features quick cuts to maintain a brisk pace and keep viewers engaged. The visuals are clean and well-lit, contributing to a professional appearance. The aesthetic and editing rhythm suggest that this ad is designed for a business-minded audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try Semrush One free for 7 days # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a question: If AI isn't mentioning your brand yet, the presenter states that she will provide the fix. This message is intended to hook viewers who are concerned about their brand's visibility in AI search and position the ad as providing a solution. The perspective is from the brand, presented by the spokesperson. - 00:02–00:05 00:02–00:05 The presenter introduces the problem: AI search changed the rules. This conveys the idea that existing marketing strategies may not be effective in the new AI-driven search landscape. The perspective remains from the brand, with the presenter acting as the voice of authority on the subject. - 00:05–00:13 00:05–00:13 The presenter states that AI can't test your product, so it checks your reputation and what the Internet says about you. She highlights the problem that most marketers can't track it. The perspective is from the brand, with the presenter explaining the inner workings of AI search and identifying a common challenge for marketers. - 00:13–00:17 00:13–00:17 The presenter introduces Semrush as the solution, stating that this is exactly what Semrush does. She adds that Semrush first tracks mentions, showing how often AI talks about your brand when people ask questions. The perspective shifts to showcasing the product's capabilities from the brand's viewpoint. - 00:17–00:26 00:17–00:26 The presenter continues to elaborate on Semrush's capabilities: Semrush tracks citations, showing the pages AI uses as sources in its answers. Here, the ad provides more detail on how Semrush provides valuable insights into the AI search landscape. The perspective remains from the brand, focusing on the product's features. - 00:26–00:32 00:26–00:32 The presenter emphasizes that the more others talk about you, the more visible and trusted your brand becomes in AI search. This conveys the value proposition of increased visibility and trust. The perspective is from the brand, highlighting the benefits of using Semrush. - 00:32–00:43 00:32–00:43 The presenter pivots to highlight the best part of using Semrush, which is what you do with that data. She adds that Semrush shows you what topics and prompts you appear in, what sources AI is pulling from, and where your competitors are showing up, but you don't. The perspective shifts to showcasing the product's capabilities from the brand's viewpoint. - 00:44–00:47 00:44–00:47 The presenter highlights that because of Semrush, you will know what is working, what's not, and where to scale. The perspective is from the brand, emphasizing the benefits and actionable insights that Semrush provides. - 00:47–00:53 00:47–00:53 The presenter encourages viewers who are done guessing and want real next steps to try Semrush One free for 7 days. This serves as the call to action. The perspective is from the brand, directly encouraging viewers to try the product.

# Ad summary This ad features a creator discussing why marketers should optimize for Gemini and not just ChatGPT using data from Semrush's AI visibility toolkit. # Brand positioning Semrush is presented as a comprehensive online visibility management platform, offering tools for search engine optimization (SEO), content marketing, competitor research, PPC, and social media marketing. The ad emphasizes Semrush's AI Visibility Toolkit, designed to help brands track their visibility across major language models, including Gemini. Semrush aims to equip marketers with the insights and data needed to understand and optimize their online presence, providing an alternative to relying solely on ChatGPT data. The brand positions itself as an essential tool for brands looking to stay visible and competitive in the rapidly evolving AI search landscape. # Product The featured product is Semrush's AI Visibility Toolkit. It's designed to track how a brand is cited across major Language Learning Models (LLMs), including Gemini-powered environments. The toolkit enables users to see how often their brand appears in Google's AI overviews. Semrush's AI overview tracking lets marketers see how their brand appears in Google's AI overviews. The Semrush product is worth buying and trying because optimizing solely for ChatGPT may result in users missing where people are actually discovering brands. This toolkit supports a brand's efforts to make sure they stay visible anywhere, no matter the channel. # Visual style The ad is edited to emulate a UGC-style video, with a slightly less polished look and feel. The editing is quick and cuts in time to the speaker. The video combines the speaker with screen recordings and data visualizations. The video feels casual. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try for free # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The video begins with the creator sharing a user comment asking why optimize for Gemini, since everyone uses Chat GPT. He says that he keeps seeing comments like this and they need to talk about it. This opens the ad with a common question that lets the audience know what problem this ad is solving. - 00:05–00:12 00:05–00:12 The creator states that most marketers are optimizing for Chat GPT in their SEO strategies, but the AI market is shifting quickly. The purpose is to highlight a shift in the market and create curiosity about the product. - 00:12–00:19 00:12–00:19 The creator uses a pie chart to show the changes in the market share of AI platforms, stating that Chat GPT had 86% market share last year and that it is closer to 65% now. He adds that Gemini has jumped from around 6% to 20%. He uses data and statistics to build credibility. - 00:19–00:25 00:19–00:25 The creator shows a Google search to explain that Gemini powers Google's AI overviews, which are the AI answers that people see directly in search results. He says to let that sink in. This reinforces why people should care about Gemini since the brand is integrated in the search results. - 00:26–00:30 00:26–00:30 The creator states that most brands have no idea how visible they are across AI search and that this is where Semrush comes in. This introduces the product and its relevance to the audience. - 00:30–00:36 00:30–00:36 The creator introduces their AI Visibility Toolkit that tracks how brands are cited across major LLMs including Gemini-powered environments. He shares the different ways Semrush is useful. - 00:37–00:44 00:37–00:44 The creator goes on to say that Gemini isn't just inside Google. Apple is integrating Gemini across iOS and Mac OS and that distribution could reach billions of devices. The ad focuses on the ways Gemini is growing. - 00:44–00:51 00:44–00:51 The creator states that if you are only optimizing for Chat GPT, you might be missing where people are actually discovering brands and missing iOS users entirely. The ad uses a fear of missing out tactic to persuade viewers that this is something they need. - 00:51–00:58 00:51–00:58 The creator continues to talk about Semrush AI Overview tracking that can see how often a brand appears in Google's AI overviews, instead of assuming Chat GPT performance. This shows what Semrush can do. - 00:58–01:07 00:58–01:07 The creator says that because in this new AI search landscape, it's not about optimizing for one model, it's about knowing where your brand shows up across all of them. He adds that Semrush helps you win more customers and make sure that you stay visible anywhere no matter the channel. The ad reinforces the value of Semrush. - 01:07–01:10 01:07–01:10 The ad ends on a visual slide of the Semrush logo. This has a tagline that states, "One solution. Total visibility". There is a search bar that reads, "AI," and under that is a button to "Try for free". The ad ends on a CTA.

# Ad summary The ad promotes Semrush, highlighting its AI-driven capabilities for content creators. The ad explains how Semrush is used to see how Logitech’s AI visibility score increased over time. # Brand positioning Semrush is an AI tool that allows its users to search the web for various topics and opportunities. Semrush is used by content creators, bloggers, and webmasters to improve their web presence by finding trending topics and new keyword opportunities. This positions Semrush as a must-have tool to take advantage of AI. # Product Semrush is a comprehensive toolset aimed at improving online visibility and marketing effectiveness. It helps users find trending topics, keywords, and insights by analyzing AI and search engine data, enabling them to create content that ranks higher and captures more audience attention. The ad highlights features like identifying real user prompts, reverse-engineering competitor strategies, and uncovering citation opportunities. Semrush empowers users to see the topics that they own, and where the content shows up. These results are shown in graph and chart format, for ease of interpretation. Semrush allows the user to try it for free for 7 days. # Visual style The ad has a clean, straightforward style with a mix of static shots and quick cuts to keep the pace engaging. The production quality leans towards a polished commercial feel, using clear graphics and well-lit environments to convey professionalism and credibility. The aesthetic is modern and approachable, aiming to appeal to a tech-savvy audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Try it free for 7 days # Point of view - [object Object] # Storyline - 00:00–00:01 The creator looks at his laptop, looking surprised and confused. - 00:01–00:04 The creator shows how Logitech shows up everywhere in AI answers. - 00:04–00:08 The creator says that he uses Semrush to break down Logitech’s success. - 00:08–00:14 The creator notes that Logitech’s AI visibility score spiked from November 2025 to March 2026. - 00:14–00:16 The creator shows a graph that indicates that Logitech is being mentioned and cited. - 00:16–00:24 The creator shows examples of the prompts Logitech wins: streamer gift ideas and computer gifts. He says these are the actual questions people ask AI. - 00:24–00:31 The creator states the playbook to adopt: own a niche topic, create content around one use case, and target real prompts. - 00:31–00:40 The creator explains that with Semrush you can see what people are asking AI, not just keywords, but actual phrased questions and topics. - 00:40–00:46 The creator tells the viewer to not forget about citations. That’s when AI uses your content as a reference. - 00:46–00:53 The creator notes that you can reverse engineer all of this with Semrush and see what topics you own and what prompts you show up in. - 00:53–00:57 The creator tells the viewer that with Semrush you can spot the gaps where your competitors show up. - 00:57–01:01 The creator notes that you can try Semrush free for 7 days.

# Ad summary This ad provides an informational graphic that outlines the three layers of AI visibility: On-site SEO, Brand-building loops, and Third-party citations. It includes bullet points about each layer. # Brand positioning The ad for Semrush positions the brand as a guide and tool for understanding and optimizing AI visibility. By presenting a structured breakdown of AI visibility layers, Semrush offers expertise and solutions in the field of SEO and digital presence. Semrush presents itself as an indispensable partner for businesses looking to improve their AI visibility. The ad conveys Semrush's commitment to being at the forefront of digital marketing trends, helping businesses navigate the complexities of AI-driven online visibility. # Product The product being advertised is Semrush One, an AI visibility tool designed to help brands build discoverability across search and third-party citations. The ad highlights three layers of AI visibility. On-site SEO is the foundation built through pages, blogs, and landing pages to help search engines understand your brand, topics, and site structure. Brand-building loops reinforce trust through repeated mentions across relevant external platforms, strengthening sentiment, relevance, and authority in the broader citation ecosystem. Third-party citations influence how AI systems interpret your brand across Reddit, LinkedIn, reviews, and media, adding external validation that often shapes discoverability more than owned content and expanding your presence beyond your domain across the sources AI tools actually reference. # Visual style The ad utilizes a clean, informational visual style, similar to a slide in a presentation. The color palette is soft and professional, with pastel shades. The layout is structured with a clear hierarchy, guiding the viewer from the main concept to the supporting details. # Hooks Headline: 3 layers of Al visibility # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing the concept of "3 layers of AI visibility," framing it as a key framework. This is presented from the brand's perspective, setting the stage for the subsequent detailed breakdown. - The graphic then visually breaks down these layers using concentric circles, each representing a different aspect of AI visibility (On-site SEO, Brand-building loops, Third-party citations). This helps illustrate the relationship between these elements from a brand point of view. - Each layer is then detailed with specific bullet points that explain how it contributes to AI visibility and why it is important. This section, delivered from an educational, expert standpoint, aims to inform the viewer about concrete steps and benefits. - Finally, the ad concludes with the brand name and tagline “Track the layers shaping your AI visibility with Semrush One," encouraging the viewer to take action and positioning Semrush as the solution provider. This is a clear call to action from the brand.

# Ad summary This ad promotes Semrush's AI SEO feature, explaining why brands need it. The ad's persona is an expert who describes the changes AI has brought to SEO. The ad emphasizes how the software helps brands track and leverage how AI mentions them. # Brand positioning Semrush is presented as an essential SEO tool that allows users to track and improve their brand's visibility in AI search results. The ad shows that Semrush stands out by offering the ability to monitor and leverage how AI mentions brands, offering actionable data for SEO strategy. This positions Semrush as being on the cutting edge of SEO, adapting to the rapidly evolving landscape of AI-driven search. The brand promises to provide total visibility, and provide real next steps for SEO. # Product Semrush is presented as a cutting-edge tool that helps brands track and leverage how AI mentions them in search results. The tool works by tracking mentions, which indicates how often AI talks about the brand when people ask questions. Semrush also tracks citations, which are the pages AI uses as sources in its answers. By providing data on topics and prompts, AI sources, and competitor performance, Semrush offers actionable insights for optimizing SEO strategy. With Semrush, marketers gain the ability to see what's working, what's not, and where to scale, ensuring their brands become more visible and trusted in AI search. # Visual style The ad has a polished, professional feel. The presenter is always well-lit and in focus. The software demos are clearly visible and easy to understand. The editing is smooth with quick cuts between the presenter and the software interface. The visuals are optimized for social media. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try for free # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with the speaker addressing the viewer directly, stating a problem and calling out the viewer's SEO strategy. - 00:04–00:12 The speaker explains how AI search works. - 00:12–00:17 The speaker describes the problem for marketers, transitioning into the product demo. - 00:17–00:45 The ad shows the product and begins to explain the value of the product. - 00:45–00:49 The speaker describes the overall benefit of the product. - 00:49–00:54 The ad includes a direct call to action and product information.

# Ad summary This image ad promotes Semrush's webinar, addressing the need for content strategies to go beyond just rankings and focus on what AI rewards, featuring speakers Fernando Angulo and Felipe Bazon. # Brand positioning Semrush is presented as a provider of insights into what AI rewards and a facilitator of winning content strategies. The brand seeks to occupy the space of an authority in AI-driven content optimization. The overall brand messaging and visual presentation is professional and informational. The brand's positioning appears to be functional, providing tools and knowledge for improved content performance. # Product The product being advertised is a free webinar that explains how to optimize content for AI algorithms. The webinar aims to teach viewers how to ensure their content is rewarded by AI, leading to better performance. The webinar is presented as a chance to gain insights into content strategies that go beyond traditional rankings. # Visual style The ad features a clean and professional design with a modern aesthetic. The production quality is highly polished with crisp headshots and consistent color palette. The background has a vertical gradient line pattern. # Hooks Headline: Your content needs more than rankings # Benefits - [object Object] # Call to action Join our webinar for free # Point of view - [object Object] # Storyline - The ad begins by highlighting the need for content to be more than just highly ranked. The brand is establishing the problem: that content creators need more than rankings to be successful. This is from Semrush's POV. - The ad then elaborates on the initial message and claims that the target audience can find out what AI rewards and start winning. Semrush promises a solution to content creators' problems. This is from Semrush's POV. - The ad then presents a purple rectangular CTA button encouraging the audience to join their webinar for free. This is Semrush encouraging sign-ups from the target audience. - The ad introduces the audience to the speakers who are going to be teaching the webinar, Fernando Angulo and Felipe Bazon, to provide the webinar with credibility. This is from Semrush's POV.