How SAP Advertises on Meta

# Ad summary This ad from SAP Korea promotes the SAP Korea Insight Hub with a photo of a man using a tablet. # Brand positioning The ad features SAP, a business known for its ERP (Enterprise Resource Planning) and software solutions. The brand positions itself as a provider of innovative technology and solutions for mid-sized and robust small to medium-sized enterprises. The ad suggests SAP is at the forefront of technology, offering resources for challenges through the SAP Korea Insight Hub. # Product The ad promotes the SAP Korea Insight Hub, described as a resource for the latest technology data to solve challenges faced by mid-sized and robust small to medium-sized enterprises. The hub includes access to resources on ERP advancement, cloud transition, and AI-based business automation. # Visual style The ad has a clean and modern design. It uses a dark blue color scheme with white text. The image is well-lit and professional. The image incorporates UI-style elements, such as the circular icons scattered around the man, to suggest this is a digital product. # Hooks Headline: SAP 코리아 인사이트 허브 오픈 # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action 지금 확인하기 # Point of view - [object Object] # Storyline - The ad begins by announcing the launch of the SAP Korea Insight Hub. The brand aims to capture the audience's attention by promoting a new resource from SAP. - The ad lists the key areas covered by the hub, including ERP advancement, cloud transition, and AI-based business automation, communicating what viewers can expect to find in the hub. - The ad urges the viewer to explore the latest technology data. The brand wants the audience to check out the new hub and use their resources to solve their business' challenges.

# Ad summary This ad promotes the SAP Experience Center, highlighting that transformation and innovation are at your fingertips when you visit. The ad states the Experience Center is all relevant, relatable, and real, and that your journey will be tailored to your specific needs. # Brand positioning The SAP Experience Center is presented as a hub of innovation and transformation. It offers a space for businesses to explore cutting-edge solutions tailored to their specific needs. The brand emphasizes relevance, relatability, and tangible innovation, positioning itself as a forward-thinking partner that helps businesses navigate the future. The Experience Center aims to make technology accessible and applicable to various business areas, fostering connection and collaboration across different SAP Experience Centers. # Product The SAP Experience Center is a physical and conceptual space where businesses can explore innovative solutions and technology tailored to their unique needs. It provides an opportunity to witness and interact with "innovation made tangible". The Experience Center offers a tailored journey for clients to deep-dive into solutions that are all relevant, relatable, and real. It is accessible across the Global Lab Network, allowing clients to connect with any other SAP Experience Center. This experience is available for all business areas and promises transformation at the customer’s fingertips. # Visual style The ad has a polished and modern aesthetic, typical of corporate marketing materials. The editing style includes quick cuts and smooth transitions, enhancing the fast-paced feel. The production quality is high-end, reflecting SAP's professional image. The pacing is consistent and moderately fast, with cuts timed to the music beats, creating a synchronized audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get in touch # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts by showing the word "Transformation" on a blue block superimposed over a modern, decorated indoor structure, conveying that SAP provides transformation. - 00:02–00:03 00:02–00:03 A hand taps on a phone screen. This represents that SAP products are accessible. - 00:03–00:09 00:03–00:09 The ad shows a modern-looking building with the word "EXPERIENCE" and then "Innovation made tangible" on a blue block with people walking into and around the building. This is to show the SAP Experience Center. - 00:09–00:12 00:09–00:12 The ad shows the words "Get in touch with the future" on a blue block as the video shows the inside of the Experience Center and a man walking through it. The message is that the future is SAP. - 00:12–00:16 00:12–00:16 The music has a drop before the ad shows the name of the Experience Center on a blue background. This is to reiterate the SAP name. - 00:16–00:21 00:16–00:21 The words "It's your journey tailor-made for your" on a blue block with a man explaining something in front of a whiteboard. This is to convey that SAP provides specific solutions. - 00:21–00:33 00:21–00:33 The ad shows the words "specific needs deep dive into solutions" as people discuss the SAP products. The message here is that the Experience Center provides specific and deep solutions. - 00:33–00:40 00:33–00:40 The ad shows the words "by experts, by executives, no matter the business area" on a blue block while a diverse group of SAP employees is shown, signifying their wide range of solutions. - 00:40–00:52 00:40–00:52 The words "connect with any other SAP Experience Center. All within reach in the Global Lab Network. Experience SAP." is displayed over more shots of people working with SAP and its products, representing the reach of the company. - 00:52–01:02 00:52–01:02 The words "And find your path. Transformation is at your fingertips. Get in touch." is displayed, followed by the SAP logo with its website. This is the final CTA and brand reminder.

# Ad summary This ad is to promote the SAP Korea Insight Hub. The ad mentions that it provides insights needed for digital transformation. # Brand positioning The ad promotes SAP as a provider of AI-driven solutions that empower mid-sized businesses in the digital age. The brand is positioned as an essential resource for companies seeking to enhance their competitiveness through digital transformation, cloud adoption, and AI-based automation. By offering insights and solutions for ERP optimization, SAP aims to be a key partner for businesses navigating the complexities of modern technology. # Product The SAP Korea Insight Hub is a resource designed to help medium-sized companies enhance their competitiveness in the age of AI. It offers insights needed for digital transformation, covering areas such as ERP optimization, cloud migration, and AI-based business automation. The hub is positioned as a centralized location for essential digital transformation insights, encouraging businesses to explore and leverage these resources to improve their operations. # Visual style The ad has a professional, corporate aesthetic with a focus on clarity and direct communication. The use of rounded shapes and modern colors gives it a tech-forward feel. The high-quality headshots lend credibility and a personal touch. # Hooks Headline: AI 시대 중견강소기업 경쟁력 강화의 비결 SAP 코리아 인사이트 허브 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action 지금 방문하기 (Visit now) # Point of view - [object Object] # Storyline - The ad opens by stating that SAP 코리아 인사이트 허브 (SAP Korea Insight Hub) contains AI 시대 중견강소기업 경쟁력 강화의 비결 (secrets to strengthening the competitiveness of middle-standing companies in the AI era). The intention is to grab the attention of the target audience, which is medium sized business. The message comes from the brand. - Next, the ad lists ERP 고도화, 클라우드 전환, AI 기반 업무 자동화 등 (ERP advancement, cloud conversion, AI-based business automation, etc.) to show some of the features of the hub. The intention is to show some of the value contained within the hub. The message comes from the brand. - The ad then states 디지털 전환에 꼭 필요한 인사이트를 한 곳에 모았습니다. 지금 확인하세요! (We have gathered the insights you need for digital transformation in one place. Check it out now!). The intention is to encourage the audience to visit the hub. The message comes from the brand.

# Ad summary This ad promotes the SAP webinar series. The ad shows a laptop with the webinar series on the screen. # Brand positioning SAP is presented as a forward-thinking brand that aims to occupy the space of innovation and expertise in the consumer's mind. The brand aligns with the values of providing solutions in various operational areas, such as procurement, operations, IT, and finance. The brand positioning appears to be functional, focusing on performance and simplification through its webinar series. # Product The product being advertised is the SAP Webinar Series. This series is designed to help users learn about solutions in different areas of business operations, including Procurement, Operations, IT, and Finance. The webinars are accessible through digital devices like laptops, allowing users to conveniently participate and gain insights. This ad addresses the potential purchase barrier of users needing more information before investing in SAP's services by providing a free and accessible educational resource. # Visual style The ad features a clean, corporate aesthetic with a focus on clarity and professionalism. The production quality is highly polished with a simple layout, white and sans-serif typography, and a bright color scheme. This design approach aligns with the platform's native behaviors, offering a visually appealing and easily scannable in-feed advertisement. # Hooks Headline: Discover SAP Webinar Series # Benefits - [object Object] # Features - [object Object] # Call to action Learn more # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the title 'Discover SAP Webinar Series' to grab the viewer's attention and introduce the offering. The brand is telling the viewer that there is something new and insightful available from SAP. - Next, a laptop displays the webinar series, highlighting key solution areas such as Procurement, Operations, IT, and Finance. The brand provides an overview of the webinar's content, showing the range of topics covered to build trust and demonstrate the value of the series. - A 'Learn more' button acts as a call to action. The brand directly prompts viewers to take the next step and explore the webinar series, aiming to convert interest into engagement.

# Ad summary This ad promotes the SAP Sapphire event, highlighting features like AI integration, networking opportunities, live demonstrations, and new connections. # Brand positioning SAP Sapphire is presented as a forward-thinking company focused on cutting-edge solutions and fostering collaboration. The brand aims to occupy a space in the consumer's mind as innovative, specializing in AI-driven business solutions that push against traditional norms. The values, tone, and lifestyle the brand aligns with are innovative, modern, and technologically advanced, promoting an environment of growth, collaboration, and forward-thinking strategies. This is reinforced by the event's offerings, such as live demos and new connections, indicating a move towards more collaborative and cutting-edge business strategies. # Product The product being advertised is the SAP Sapphire event. This event is designed for those interested in specialized AI agents. It is for professionals looking to explore bold new visions, AI vision, and role-based AI assistants. The ad promotes the event as a place to experience a reimagined Joule. Attendees can look forward to live demos, new connections, and immersive experiences. The event addresses the barrier of staying current with rapidly evolving AI technologies and provides a platform to learn about the latest advancements and network with other professionals in the field. The ad shows that attending the SAP Sapphire event is worth attending to experience the future of AI-driven business solutions. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style includes quick cuts to maintain a fast pace, intermixed with static shots to emphasize key information. The production quality is high, creating a polished commercial feel. Visual motifs include the consistent use of the SAP Sapphire color scheme (blue and white) and geometric shapes in the overlays. The pacing is quick, with frequent cuts timed to the upbeat music track. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action REGISTER NOW # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a laptop keyboard as someone types, “Hey Joule, what’s in store at SAP Sapphire 2026?” - 00:00–00:01 This moment is intended to spark curiosity about what the event will offer, starting the narrative from the perspective of someone seeking information and using the Joule AI system. The tone is inquisitive and tech-forward. - 00:01–00:02 Transitioning from the digital query, the ad cuts to a real-world scene of a smiling man in a suit giving a thumbs-up, presumably at the SAP Sapphire event. - 00:01–00:02 The change in setting conveys excitement and satisfaction, suggesting a positive experience at the event. The tone becomes celebratory. - 00:02–00:03 The ad then shifts to a wide shot of a large group of people jumping and waving their hands in the air in front of a screen that says “SAP Sapphire Madrid,” indicating the event's global reach and vibrant atmosphere. - 00:02–00:03 This emphasizes the energy and community aspect of the event, reinforcing the positive experience and creating a sense of FOMO. - 00:03–00:12 As the ad continues, text overlays such as “Bold new vision,” “AI vision,” and “Specialized AI agents” appear over visuals of speakers, robotic arms, and AI interfaces. - 00:03–00:12 These graphics serve to highlight the key themes and technologies being showcased at the event. - 00:12–00:23 The visual rhythm accelerates as the ad showcases event environments, including walkways with blue neon lights, conference stages, and people interacting at booths. - 00:12–00:23 This reinforces the event's focus on live demonstrations, networking, and real-world applications of AI, with the tone becoming increasingly energetic and engaging. - 00:23–00:25 The ad transitions to a screen displaying a Joule interface with the text “and so much more,” suggesting the comprehensive range of offerings at the event. - 00:23–00:25 This message highlights the breadth of the event and implies that there is something for everyone, creating a sense of anticipation. - 00:25–00:31 Brief shots of presenters, crowds, and recreational activities like a golf putting demo are shown, showcasing the diverse and engaging experiences available. - 00:25–00:31 The scenes add to the event's appeal by highlighting the entertainment and opportunities for relaxation, balancing the informational aspects. - 00:31–00:38 The ad closes with vibrant scenes of a drummer performing, text overlays that read “Bring it. SAP Sapphire 2026,” and dates and locations of the event with a call to action to register. - 00:31–00:38 The final message encourages viewers to take action and register for the event, creating a sense of urgency and excitement, and reiterating the event's theme.

# Ad summary This ad is for the SAP Webinar Series and features a gradient graphic of green tones in the background. # Brand positioning The ad promotes SAP, a technology company that provides enterprise software solutions to businesses across various industries. The brand aims to occupy a space in the consumer's mind as a trusted partner for digital transformation and innovation, offering comprehensive solutions that help businesses streamline operations, improve decision-making, and achieve sustainable growth. SAP aligns with values such as innovation, customer-centricity, and sustainability, positioning itself as a leader in the enterprise software market. It strives to empower businesses to adapt to changing market conditions and stay ahead of the competition through its advanced technology and industry expertise. SAP is functional, focusing on performance and simplicity. # Product The product featured in the ad is the SAP Webinar Series. It is designed for professionals and businesses seeking to learn more about SAP's software solutions and how they can benefit their organizations. The series addresses the need for accessible and informative resources to help potential customers understand SAP's offerings and make informed decisions. The webinar series offers an opportunity to learn more about SAP. # Visual style The ad has a clean and professional visual aesthetic, utilizing a minimalist design approach. The production quality appears to be highly polished and studio-shot, with a focus on simplicity and clarity. The visual motif consists of a gradient color scheme and geometric shapes, creating a modern and corporate feel. The image treatment includes subtle lighting effects and background removal, enhancing the overall visual appeal. The typography is integrated in a large and bold manner, ensuring readability and visual impact. The ad contrasts with typical platform norms by adopting a high-design approach, aiming to capture attention and communicate professionalism in a visually clean and effective way. The style is designed to improve scannability and stop power in the feed. # Hooks Headline: Discover SAP Webinar Series # Benefits - [object Object] # Features - [object Object] # Call to action Learn more # Point of view - [object Object] # Storyline - The ad starts with a visual of an abstract image with different shades of green. This is the brand's visual identity and is designed to create an impression and introduce viewers to the brand aesthetic. - The ad then invites viewers to 'Discover SAP Webinar Series,' communicating the intention to inform the audience of an upcoming educational opportunity. The brand is telling the audience about a learning opportunity. - Finally, the ad offers a call to action by inviting the audience to 'Learn more,' furthering the narrative by encouraging them to actively engage with the series. The brand is seeking to drive the viewers to the series.

# Ad summary This ad promotes a webinar series by SAP covering various solution areas like procurement, operations, IT, and finance. The ad features a clean and corporate design with a clear call to action to learn more. # Brand positioning SAP is presented as a leading enterprise software company offering integrated cloud applications. The brand is positioned as a provider of solutions for various business areas such as procurement, operations, IT, and finance, suggesting a comprehensive approach to business management. The brand aims to occupy the space of a reliable and innovative technology partner, enabling businesses to streamline their processes and drive efficiency. The values promoted are efficiency, integration, and data-driven decision-making, aligning with a functional approach to business solutions. The brand's tone is professional and authoritative, catering to businesses seeking robust and scalable software solutions. # Product The featured product is a series of SAP webinars designed to educate users on how they can run their end-to-end processes and mission-critical data seamlessly with SAP's integrated cloud applications. The webinars cover various SAP Solution Areas, including Procurement, Operations, IT, and Finance. Each area is designed to improve the efficiency and operational insights related to that area. The product is for professionals and decision-makers in businesses looking to optimize their operations and leverage cloud-based solutions. The webinars address the purchase barrier of complexity by providing easily accessible and informative content. # Visual style The ad has a corporate and clean visual style with a minimalist design. It features clear typography and a structured layout, enhancing scannability. The split background and simple color scheme create a professional and modern aesthetic. The production quality is high, suggesting a studio-shot or digitally rendered image. The ad aims for a platform-native look, fitting seamlessly into a professional feed. # Hooks Headline: Discover SAP Webinar Series # Benefits - [object Object] # Features - [object Object] # Call to action Learn more # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a clear statement of what is being promoted: the 'Discover SAP Webinar Series'. This is to immediately grab the viewer's attention and introduce the topic of the ad from the brand's perspective. - Next, a 'Learn more' call to action button is displayed. This provides a way for the viewer to find out more information on how to leverage SAP from the brand's perspective. - Finally, the ad shows a computer screen displaying key details about the webinar series, including the different solution areas covered (Procurement, Operations, IT, and Finance). This helps the audience to understand the webinar topic areas from an external source perspective.

# Ad summary This ad promotes the SAP Webinar Series and highlights their solutions in procurement, operations, IT, and finance. # Brand positioning SAP is presented as a technologically advanced and innovative provider of enterprise resource planning (ERP) software. The company aims to occupy the space of optimizing business processes and mission-critical data seamlessly with integrated cloud applications. The brand is positioning itself as a leader in providing solutions for end-to-end processes, appealing to companies seeking efficiency and improved data management. The brand aims to provide technological innovation to improve daily processes for each functional area of the business. # Product The ad showcases the SAP Webinar Series, a set of online presentations that cover various SAP solutions. The webinars appear to be designed for professionals in procurement, operations, IT, and finance, aiming to help them run end-to-end processes and mission-critical data seamlessly with SAP's integrated cloud applications. Each solution is highlighted with a brief description and a call to action to learn more. The ad emphasizes SAP's integrated cloud applications and their ability to streamline business operations, targeting decision-makers and professionals in various sectors seeking to optimize their processes. # Visual style The ad features a clean and corporate aesthetic with a focus on showcasing the SAP Webinar Series through a digital device. The production quality appears to be studio-shot with a focus on clarity and legibility. The color palette is dominated by shades of green and white, which likely align with SAP's brand colors. The image treatment includes background removal and clear, bold typography to highlight key information. The layout is simple and direct, aiming to be easily scannable in-feed. # Hooks Headline: Discover SAP Webinar Series # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Learn more # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the bold headline "Discover SAP Webinar Series," which is aimed at capturing the viewer's attention and introducing SAP's webinar offerings. The brand is telling the audience this information. - Below the headline, a 'Learn More' button is provided to encourage immediate engagement. The brand is encouraging viewers to learn more about the webinar series. - The focal point is a laptop displaying a webpage featuring the webinar series, including a featured image of a woman, followed by SAP Solution Areas (Procurement, Operations, IT, Finance). The brand is visually demonstrating all of the areas the Webinar Series covers. - The bottom of the ad includes the SAP logo. The brand is subtly reinforcing its identity.

# Ad summary This ad uses scrolling text to promote SAP certification, inviting viewers to "Bring it at SAP Sapphire" and try out SAP Learning Hub for an event edition. A discount of 25% off SAP Certification is offered to encourage viewers to experience reimagined SAP Certification. # Brand positioning SAP is presented as a forward-thinking, technologically advanced brand focused on professional development and certification in the tech industry. The brand seeks to occupy a space in the consumer's mind as a leader in tech education and certification, aligning with values of continuous learning, career advancement, and expertise. The ad promotes SAP Sapphire and SAP Learning Hub, which indicates the brand aims to engage with professionals seeking to enhance their skills and career prospects within the SAP ecosystem. SAP certification training and experience programs that aim to help professionals in their careers. # Product The ad promotes SAP Certification, a program designed to enhance the expertise and career prospects of professionals in the SAP ecosystem. The ad invites viewers to "Try out SAP Learning Hub, event edition," suggesting a specific version of the learning platform tailored for an event. The product aims to provide comprehensive training and validation of skills for those working with SAP technologies. SAP is offering a discount of "Get 25% off SAP Certification" to encourage participation. This offer addresses the purchase barrier of cost, making the certification more accessible to potential users. The emphasis is on experiencing "reimagined SAP Certification," implying an updated or improved version of the certification program. This offers a chance to gain updated skills and credentials in SAP technologies. # Visual style The ad has a minimalist aesthetic with a dark blue background and light blue scrolling text. The editing style is straightforward, using static shots of text scrolling across the screen. The production quality appears polished, with clean text and smooth scrolling. The pacing is consistent, with the text moving at a steady rate throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the phrase "Bring it at SAP Sapphire," repeated multiple times in a scrolling pattern. - 00:03–00:06 The ad continues to display the words "Start your learning journey" in a scrolling format. - 00:06–00:09 The ad switches back to the phrase "Bring it at SAP Sapphire" in a scrolling format. - 00:09–00:12 The ad displays the phrase "Get 25% off SAP Certification" in the same scrolling format. - 00:12–00:15 The ad shows the phrase "Bring it at SAP Sapphire" scrolling across the screen. - 00:15–00:18 The ad displays the message, "Experience reimagined SAP Certification", in a scrolling format. - 00:18–00:21 The ad returns to displaying "Bring it at SAP Sapphire" using the same scrolling format as before. - 00:21–00:24 The ad promotes "Try out SAP Learning Hub, event edition" with the scrolling text.

# Ad summary This ad promotes upskilling and benefiting from exclusive learning offerings at SAP Sapphire. It features dynamic visuals and text overlays, encouraging viewers to explore the learning zone. # Brand positioning SAP Sapphire is presented as a destination for professional growth and exclusive learning opportunities. The brand positions itself as a provider of resources to "upskill for success," implying a focus on career advancement and professional development. The tone is optimistic and forward-looking, aligning with a lifestyle of continuous learning and improvement. SAP Sapphire aims to be perceived as a valuable resource for individuals looking to enhance their skills and career prospects. # Product SAP Sapphire is promoted as a learning zone offering exclusive learning opportunities to help individuals "upskill for success." The product is aimed at professionals looking to enhance their skills and advance their careers. The ad highlights the benefit of accessing these exclusive learning offerings to achieve success, implying a direct link between the resources provided and professional growth. The ad encourages viewers to unlock the learning zone, making it clear that it is accessible and beneficial for career development. # Visual style The ad features a polished, corporate aesthetic with clean graphics and clear text overlays. The editing style uses static shots and smooth transitions to convey information effectively. The color scheme is dominated by SAP's corporate blue, creating a professional and trustworthy feel. The pacing is moderate, allowing viewers to absorb the message without feeling rushed. # Benefits - [object Object] # Features - [object Object] # Call to action Unlock the learning zone # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a dynamic visual of professionals and a positive image of a woman looking upwards, with text overlay stating the core message.

# Ad summary This ad showcases the SAP Experience Center as a place of innovation and transformation, offering tangible, real-world solutions that are easily accessible. The video emphasizes the cutting-edge technology and collaborative environment designed to help businesses explore and discover new possibilities. # Brand positioning SAP is presented as a cutting-edge technology company that drives innovation and transformation. The brand aims to occupy a space of forward-thinking and practical solutions for businesses. It aligns with a modern, collaborative, and technologically advanced lifestyle. The brand positions itself as a leader in providing tangible and real experiences, pushing against the norm of abstract or theoretical approaches to business solutions. The brand positioning is both functional, focusing on performance and simplicity, and emotional, aiming to evoke a sense of empowerment and discovery. # Product The advertised product is the SAP Experience Center, a state-of-the-art facility designed to provide businesses with tangible and real-world solutions. The Experience Center is presented as a hub for innovation where companies can explore, discover, and get in touch with the future of technology. It offers a collaborative environment equipped with the latest technology, enabling users to experience transformation at their fingertips. The center addresses the purchase barrier of abstract business solutions by offering a hands-on, practical approach to innovation. It emphasizes that innovation is now tangible, real, and within reach, making it easier for businesses to explore and implement new technologies. # Visual style The ad has a polished, high-end production quality, indicative of a corporate commercial. It features quick cuts and smooth transitions to maintain a dynamic pace. The editing rhythm is fast-paced to keep the viewer engaged. The visuals are timed to the music beats, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a modern architectural structure and the word “Transformation”. - 00:01–00:02 Building upon the concept of "Transformation", the ad reveals that innovation is at the viewer's “fingertips,” showcasing a smartphone. - 00:02–00:04 The ad declares to “Get in touch with the future” against a shot of the building's exterior. - 00:04–00:08 Expanding on the futuristic concept, the ad reveals that the Experience Center is where “Innovation [is] made tangible [and] real”, as businesspeople enter the building. - 00:08–00:09 As the ad moves through the building, it reveals that the entire experience is “All within your reach”, showing a cameraman filming within the center. - 00:10–00:12 As the storyline continues, the ad shows that “Transformation is at your fingertips” against a backdrop of hands using interactive touch screen displays. - 00:12–00:14 The ad then cuts to additional interactive displays, revealing to “Explore” and “Discover” the SAP Experience Center. - 00:14–00:17 The ad concludes with the brand name, the SAP logo and the website, encouraging viewers to get in touch.

# Ad summary This ad showcases the SAP Experience Center, presenting it as a place for inspiration and cutting-edge business solutions. The ad highlights the center's real-world relevance and aims to position it as a hub for executives and innovators. # Brand positioning SAP is presented as a leader in business transformation, providing cutting-edge solutions and innovative experiences. The brand aims to occupy the space of a forward-thinking partner, offering real, relatable, and relevant solutions for various business areas. SAP aligns with a tone of innovation, inspiration, and transformation, appealing to executives and innovators seeking to stay ahead in their respective fields. SAP seems to push against traditional, static business solutions by presenting dynamic and interactive experiences. # Product The ad showcases the SAP Experience Center as a physical location where businesses can explore cutting-edge solutions and innovative use cases. It is presented as a place to get inspired by innovators and executives, no matter the business area. The center offers a deep dive into solutions that are real, relatable, and relevant. It is portrayed as a space where businesses can transform their intentions into tangible solutions, with transformation being accessible "at your fingertips." # Visual style The ad has a polished and professional aesthetic with clean, modern visuals. The editing style includes quick cuts and smooth transitions, creating a dynamic pace. The production quality is high-end commercial, supporting the intended tone of innovation and sophistication. The pacing is consistent with cuts timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get in touch # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the word "Transformation" overlaid on a modern architectural setting. - 00:01–00:03 The ad continues stating, "It's at your fingertips", highlighting accessibility. This is meant to convey that the transformation offered is easily within reach, enticing viewers to explore further. - 00:03–00:07 The ad cuts to a group of business professionals entering a modern building, followed by shots of them walking through the premises and engaging with the center's displays. This presents SAP as a dynamic and innovative company. - 00:07–00:09 The ad encourages the viewer to "Get in touch with the future". This continues to build on the message that SAP is a forward-thinking solution. - 00:09–00:13 The ad highlights the SAP Experience Center as a cutting-edge business solution and a place of learning and inspiration. - 00:13–00:21 The ad moves into showcasing various interactions with products and tech within the center, using overlays to highlight themes of exploration and discovery. This conveys that the Experience Center is filled with opportunities to explore and connect the dots. - 00:21–00:26 The ad shifts to shots of professionals interacting and discussing solutions within the center, stating, "Get inspired by innovators and executives, no matter the business area." - 00:26–00:29 The ad circles back to the theme of transformation, reminding the viewer that it is "at your fingertips" and encourages them to "Get in touch". The implication is to visit the Experience Center. - 00:29–00:32 The ad ends by reinforcing brand recognition through the logo, and the URL for those interested.

# Ad summary This ad showcases SAP certifications. It features people at work and at school, and shows how SAP learning allows customers to configure, build, code, position, solve, and deliver value with the software. # Brand positioning SAP is presented as a leading software provider that offers certifications to professionals in IT, finance, sales, and development. The brand aims to occupy the space of a company offering certifications that are practical and performance-based. SAP also offers AI-supported exams, and states that their certifications are reimagined for the AI era. The company presents a forward-thinking image while pushing against the norm of old methods. # Product The ad promotes SAP certifications for professionals in developers, IT, finance, sales, and other roles. These certifications are designed to validate skills that the real world demands. Certifications enable users to configure, build, code, position, solve, and deliver value. Exams are AI-supported. SAP certifications are described as being reimagined for the AI era. SAP certifications are also portrayed as practical and performance-based. # Visual style The ad has a polished aesthetic with clean graphics and transitions. It contains quick cuts and bright colors. It has a production quality that resembles a commercial. The ad has a pace of about 30 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action learning.sap.com/get-certified # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a purple screen and the text overlay, "It's time for". The intent is to capture the viewer's attention and create anticipation for what's to come. This is presented from the brand's perspective, using a bold, direct tone. - 00:01–00:03 00:01–00:03 A quick montage begins, interspersed with text overlays such as “that validates the skills the real world demands”. The message is that SAP certifications provide practical skills for real jobs. This is told from the brand's perspective, with a fast-paced, energetic tone. - 00:03–00:06 00:03–00:06 Further quick cuts continue the story, with the text overlay indicating that this is a "SAP Certification." The intention is to brand the product as a leading option in the space. This is told from the brand's perspective, with a tone that is fast-paced and informative. - 00:06–00:10 00:06–00:10 The ad uses lifestyle shots of professionals walking outside, next to the text overlay “reimagined for the AI era.” The message is that SAP certifications are modern and forward-thinking. The tone is fast-paced and inspirational, from the brand’s point of view. - 00:10–00:15 00:10–00:15 The ad shows product features such as practical, performance-based and AI-supported exams. The intention is to highlight product benefits. The tone is fast-paced, from the brand’s perspective. - 00:15–00:27 00:15–00:27 The ad continues highlighting product features, configure, build, code, position, solve, and deliver value. The intention is to further highlight product benefits. The tone is still fast-paced, from the brand’s perspective. - 00:27–00:34 00:27–00:34 The ad shows a person who earned a SAP certification on their tablet, next to the text "For Developers IT Finance Sales and more". The intention is to highlight the reward and wide range of people who can earn these certifications. The tone is inspiring, from the brand’s perspective. - 00:34–00:38 00:34–00:38 The ad shows the SAP certification logo and website. The intention is to encourage the viewer to find out more. The tone is informative, from the brand’s perspective.

# Ad summary This ad for SAP Customer Experience features a man in a suit holding a tablet, with the headline "Earn trust at every step with predictive customer insights." The ad promotes an eBook and uses a professional, corporate aesthetic. # Brand positioning SAP Customer Experience is presented as a provider of solutions that enable businesses to build trust with their customers. The brand aims to occupy a space in the consumer's mind as a reliable and insightful partner in customer relationship management. The brand aligns with values of professionalism, innovation, and data-driven decision-making. It promotes a functional positioning by emphasizing predictive customer insights, suggesting a focus on performance and strategic advantage. # Product The product being advertised is an eBook that provides predictive customer insights. The eBook is for businesses looking to improve their customer relationships and build trust at every step. The ad highlights the value of predictive insights in achieving this goal. The ad addresses the purchase barrier of uncertainty by promising actionable insights that can lead to improved customer trust and business outcomes. # Visual style The ad has a highly polished, studio-shot production quality. It features a clean and corporate visual motif with a gradient background and geometric shapes. The image treatment includes background removal and color grading to create a professional aesthetic. The typography is large and bold, ensuring scannability. The visual style contrasts with platform-native content, aiming to stand out in the feed with a high-design look. # Hooks Headline: Earn trust at every step with predictive customer insights # Benefits - [object Object] # Call to action Explore the eBook # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the SAP Customer Experience logo, immediately establishing the brand. This is from the brand's perspective, aiming to create instant recognition and association with the content that follows. - The ad then introduces a professional-looking man holding a tablet, creating a sense of credibility and approachability. This is from the perspective of a potential user or customer, showing a relatable figure who might benefit from the product. - A pink triangular block displays the core message: "Earn trust at every step with predictive customer insights." This is from the brand's perspective, highlighting the key benefit of their offering and setting the stage for further engagement. - Finally, the ad includes a call to action, "Explore the eBook," prompting the viewer to take the next step and learn more. This is from the brand's perspective, guiding the audience towards conversion and further interaction with their content.

# Ad summary This image ad for SAP Customer Experience features a woman holding a tablet and looking down at it. The ad promotes the confidence of connected, intelligent CRM with SAP CX and encourages viewers to read the eBook. # Brand positioning SAP Customer Experience (CX) is presented as a provider of connected and intelligent CRM solutions. The brand aims to occupy the space of a confident and technologically advanced CRM provider, emphasizing the integration and intelligence of its solutions. This positions SAP CX as a leader in the CRM market, offering customers the assurance and reliability that come with a connected and intelligent system. The brand aligns with values of innovation, connectivity, and intelligence, promoting a technologically empowered approach to customer relationship management. SAP CX pushes against the norms of fragmented or unintelligent CRM systems, offering a comprehensive and integrated solution. The brand positioning is both functional, highlighting the performance and intelligence of the CRM, and emotional, emphasizing the confidence that comes with using SAP CX. # Product The product being advertised is SAP Customer Experience (CX), a connected and intelligent CRM solution. It is designed for businesses looking to enhance their customer relationship management through integrated and intelligent systems. The ad highlights the confidence that comes with using SAP CX, suggesting that it provides a reliable and effective solution for managing customer relationships. The unique selling proposition (USP) is the combination of connectivity and intelligence, offering a comprehensive approach to CRM. The ad does not explicitly show a specific use occasion but implies that it is suitable for businesses seeking to improve their CRM capabilities. The purchase barrier addressed is the potential lack of confidence in existing CRM systems, which SAP CX aims to overcome by offering a connected and intelligent solution. The ad focuses on conveying that SAP CX is worth trying or buying because it provides the confidence needed for effective customer relationship management. # Visual style The ad has a clean and modern visual aesthetic with a focus on simplicity and clarity. The production quality appears to be highly polished, with studio-shot lighting and a professional presentation. The visual motifs include geometric shapes and a color block in the center. The image treatment involves background removal and color grading to create a cohesive look. The typography is large and bold, making it easy to read. The style contrasts with platform-native content, aiming to stand out in the feed with its high-design approach. # Hooks Headline: The confidence of connected, intelligent CRM with SAP CX # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Read the eBook # Point of view - [object Object] # Storyline - The ad begins by showcasing the SAP Customer Experience brand, establishing the source of the CRM solution. This is included to immediately identify the provider and build brand recognition. The audience experiences this from the brand's perspective, which aims to convey its identity and expertise. - Next, the ad highlights the core value proposition: 'The confidence of connected, intelligent CRM with SAP CX.' This is included to communicate the key benefit of using SAP's CRM solution. The audience experiences this from the brand's perspective, which aims to persuade them of the product's value. - Finally, the ad includes a call to action: 'Read the eBook.' This is included to encourage the audience to learn more about the product and engage with the brand. The audience experiences this from the brand's perspective, which aims to drive further engagement and potential conversion.

# Ad summary This ad promotes SAP's CX + AI connected systems, emphasizing consistent experiences and real results. It features a young man working on a laptop, suggesting a modern and tech-savvy audience. # Brand positioning SAP is presented as a technology company focused on providing connected systems that leverage CX (Customer Experience) and AI (Artificial Intelligence) to deliver consistent experiences and real results. The brand aims to occupy a space in the consumer's mind as an innovator that helps businesses create better customer interactions through technology. The tone is professional and forward-thinking, aligning with a lifestyle of efficiency and technological advancement. SAP positions itself as a provider of solutions that enhance business operations through integrated technology. # Product The product being advertised is SAP's suite of connected systems that integrate Customer Experience (CX) and Artificial Intelligence (AI). These systems are designed to provide consistent experiences and real results for businesses. The product is aimed at companies looking to improve their customer interactions and operational efficiency through technology. The ad highlights the integration of CX and AI as a unique selling proposition, suggesting that these connected systems can help businesses achieve better outcomes. The ad does not explicitly mention use occasions or address purchase barriers, but it implies that the product is suitable for any business seeking to enhance its customer experience through advanced technology. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The production quality is high, suggesting a professional studio shoot. The visual motifs include a clean background, a focus on a single person using technology, and clear text overlays. The image treatment includes soft lighting and a slight blur to the background, creating a sense of depth. The typography is large and bold, making it easy to read. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: CX + AI: Connected systems for consistent experiences and real results # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Explore our findings # Point of view - [object Object] # Storyline - The ad begins by highlighting the combination of CX and AI, emphasizing that SAP offers connected systems. This is intended to convey the message that SAP's solutions integrate customer experience with artificial intelligence to provide a comprehensive approach. The brand is telling this part of the story to showcase its technological capabilities and the value of its integrated systems. - The ad then focuses on the benefits of these connected systems, stating that they provide consistent experiences and real results. This is intended to assure potential customers that SAP's solutions are reliable and effective. The brand is telling this part of the story to build trust and demonstrate the tangible outcomes of using its products. - Finally, the ad includes a call to action, inviting viewers to explore SAP's findings. This is intended to encourage further engagement and provide more information about the company's solutions. The brand is telling this part of the story to drive traffic and generate leads.

# Ad summary This ad promotes a webcast about balancing AI opportunities with governance in HR. It features a man working on a laptop in an office setting. # Brand positioning SAP is presented as a thought leader in the realm of enterprise software solutions, particularly in the context of human resources and artificial intelligence. The brand aims to occupy a space in the consumer's mind as a provider of innovative solutions that help businesses navigate the complexities of modern technology while maintaining responsible governance. The brand aligns with values of innovation, expertise, and responsible technology adoption. SAP positions itself as a forward-thinking partner for businesses seeking to leverage AI in HR while ensuring ethical and effective governance. # Product The ad promotes a webcast focused on the topic of balancing AI opportunities with governance in HR. The webcast is intended for HR professionals and business leaders interested in understanding how to leverage artificial intelligence in human resources while maintaining ethical and effective governance. The ad highlights the importance of balancing the potential benefits of AI with the need for responsible oversight and control. The webcast aims to address the challenges and considerations involved in implementing AI in HR, providing insights and guidance for navigating this complex landscape. The ad encourages viewers to "Watch the webcast" to learn more about this topic. # Visual style The ad has a professional and corporate visual style. The production quality is high, with a clean and well-lit image. The visual motifs include a modern office setting and a focus on technology. The image treatment includes color grading to create a consistent and professional look. The typography is clean and legible. The visual style is designed to convey a sense of expertise and trustworthiness. # Hooks Headline: Balancing AI opportunity with governance in HR # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Watch the webcast # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a visual of a man working on a laptop, creating a relatable and professional setting. This is included to establish a sense of relevance and credibility for the target audience. The audience is experiencing this from the perspective of a potential viewer who is interested in the topic of AI and HR governance. - The central message of the ad is introduced, highlighting the need to balance AI opportunities with governance in HR. This is included to convey the core theme of the webcast and attract viewers who are interested in this topic. The audience is experiencing this from the perspective of the brand, SAP, which is positioning itself as a thought leader in this area. - The ad concludes with a call to action, inviting viewers to watch the webcast. This is included to encourage engagement and drive traffic to the webcast. The audience is experiencing this from the perspective of the brand, SAP, which is seeking to promote its webcast and attract viewers.

# Ad summary This image ad promotes an SAP webcast discussing the role of AI in shaping HR in 2025. It features a photo of two women in a modern office setting, overlaid with text and the SAP logo. # Brand positioning SAP is presented as a forward-thinking technology company focused on the future of Human Resources. The brand aims to occupy the space of an innovative leader, providing insights and solutions for businesses adapting to technological advancements. The ad's focus on AI and the year 2025 implies a commitment to future-proofing HR practices. The brand aligns with values of innovation, progress, and expertise in the tech industry. SAP positions itself as a thought leader, guiding businesses through the evolving landscape of HR technology. The brand positioning is functional, emphasizing expertise and future-readiness. # Product The ad promotes a webcast by SAP that discusses the role of Artificial Intelligence in shaping Human Resources in the year 2025. The webcast is for HR professionals and business leaders interested in understanding how AI will impact HR practices in the future. The ad highlights SAP's expertise and insights into the future of HR technology. The ad addresses the potential purchase barrier of uncertainty about the future of HR by offering valuable insights and guidance through the webcast. The ad aims to position the webcast as a valuable resource for those looking to stay ahead in the field of HR. # Visual style The ad has a modern and professional visual style. The production quality is high, with a well-lit and composed photograph. The visual motifs include clean lines, a bright color accent, and a blurred background to focus attention on the subjects. The image treatment includes color grading to enhance the warmth and vibrancy of the scene. The typography is clean and legible, and the overall design is optimized for scannability in a social media feed. The style is platform-native, fitting well within the professional aesthetic often seen on platforms like LinkedIn. # Hooks Headline: AI's role in shaping HR in 2025 # Call to action Watch the webcast # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a photo of two women in a modern office setting, creating a relatable and professional atmosphere. This is intended to draw in viewers who work in similar environments and are interested in HR-related topics. The audience experiences this from the perspective of a potential viewer who is being shown a glimpse into a modern workplace. - The text overlay, "AI's role in shaping HR in 2025," introduces the main topic of the ad and the webcast. This is intended to pique the viewer's interest in the future of HR and the role of AI. The audience experiences this from the perspective of the brand, SAP, which is highlighting the key theme of the webcast. - The "Watch the webcast" button serves as a clear call to action, encouraging viewers to learn more about the topic. This is intended to drive engagement and sign-ups for the webcast. The audience experiences this from the perspective of the brand, SAP, which is prompting the viewer to take the next step. - The SAP logo in the bottom right corner reinforces the brand's identity and credibility. This is intended to assure viewers that the webcast is a reliable source of information. The audience experiences this from the perspective of the brand, SAP, which is reinforcing its brand presence and authority.

# Ad summary This ad for SAP uses abstract shapes to represent intelligence and customer experience. The ad encourages viewers to explore SAP's CRM solutions. # Brand positioning SAP is presented as a technology company focused on enhancing customer experiences through intelligent solutions. The brand aims to occupy the space of a forward-thinking, innovative partner that helps businesses leverage data and technology to improve customer relationships. The brand's positioning is functional, emphasizing performance and intelligence in its solutions. # Product The ad promotes SAP's CRM (Customer Relationship Management) solutions, which are designed to put intelligence at the heart of customer experience. The product is for businesses looking to improve their customer relationships through data-driven insights and technology. The ad addresses the need for businesses to stay competitive and relevant in today's market by leveraging intelligent solutions to enhance customer interactions. # Visual style The ad has a clean, modern visual style with a focus on abstract shapes and a gradient background. The production quality is high, with polished 3D renderings of the shapes. The typography is simple and legible, contributing to the overall professional aesthetic. The visual style is designed to be scannable and attention-grabbing in a feed. # Hooks Headline: Put intelligence at the heart of your customer experience # Benefits - [object Object] # Call to action Explore our CRM solutions # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the SAP logo, immediately establishing the brand's presence and credibility. This is from the brand's perspective, setting the stage for what's to come. - The central message, "Put intelligence at the heart of your customer experience," is presented next, highlighting the core value proposition of SAP's CRM solutions. This is from the brand's perspective, communicating its mission and the benefits it offers to customers. - Abstract shapes are shown, visually representing the concept of intelligence and its integration into customer experience. This is from an external perspective, illustrating the abstract concepts in a tangible way. - The ad concludes with a call to action, "Explore our CRM solutions," inviting viewers to learn more about SAP's offerings. This is from the brand's perspective, guiding the audience towards further engagement.

# Ad summary The ad promotes SAP's insights into the top 5 HR trends and offers guidance on how to navigate them effectively. It features a professional setting with diverse individuals, suggesting a focus on modern workplace solutions. # Brand positioning SAP is presented as a thought leader and provider of insights in the HR space. The brand aims to occupy a space of expertise and guidance, offering solutions to navigate the complexities of modern HR trends. The brand aligns with values of innovation, intelligence, and forward-thinking strategies. SAP positions itself as a resource for HR professionals seeking to stay ahead in a rapidly evolving industry, ignoring the status quo and pushing for smarter, more informed decision-making. The brand positioning is functional, focusing on providing practical insights and strategic guidance. # Product The product being advertised is access to SAP's insights on the top 5 HR trends, along with guidance on the smartest next moves for HR professionals. It is designed for HR professionals and decision-makers who want to stay informed and proactive in their roles. The ad addresses the purchase barrier of uncertainty by offering clear, actionable insights. The ad conveys that SAP's insights are worth accessing because they provide a strategic advantage in navigating the complexities of HR management. # Visual style The ad has a polished, studio-shot production quality with a focus on clean lines and modern design. The visual motif includes a bright color palette with a combination of professional imagery and graphic elements. The image treatment involves background removal and color grading to create a cohesive and visually appealing aesthetic. The typography is large and bold, ensuring high scannability in the feed. The ad contrasts with platform-native styles by using a high-design approach, aiming to stand out and capture attention. # Hooks Headline: Top 5 HR trends—and your smartest next moves # Call to action Get insights now # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visually diverse group of professionals in a modern office setting, suggesting a collaborative and forward-thinking environment. This is included to establish a sense of relevance and connection with the target audience, showing them that SAP understands the dynamics of a modern workplace. The audience is experiencing this from the perspective of an observer, looking into a scene of professional interaction. - The ad then transitions to the core message, highlighting "Top 5 HR trends—and your smartest next moves." This is included to immediately capture attention and communicate the value proposition of the ad, promising actionable insights. The audience is experiencing this from the perspective of SAP, the brand, which is presenting its expertise and guidance. - The ad concludes with a call to action, "Get insights now," and the SAP logo, prompting the viewer to take the next step and engage with the brand. This is included to drive conversions and encourage immediate action, reinforcing SAP's role as a provider of valuable resources. The audience is experiencing this from the perspective of SAP, the brand, which is directly inviting them to explore its offerings.