How Salesforce Advertises on Meta

# Ad summary This ad for Salesforce's Starter Suite showcases its functionality as a single app with all the necessary tools for business growth. The ad features a laptop displaying the Salesforce interface, highlighting its user-friendly design and comprehensive features such as contacts, campaigns, and cases, presented against a backdrop of shipping boxes to illustrate a business use case. A clean design and a simple call-to-action to get started add to the ad's accessible and practical appeal. # Brand positioning Salesforce is presented as a comprehensive and user-friendly business solution. The brand is positioning itself as a provider of essential tools that businesses need to grow, emphasizing simplicity and integration by offering 'One app. Every tool.' This positions Salesforce as a provider of tools that simplifies business management, streamlining processes like managing contacts, campaigns, and cases. This functional positioning aims to appeal to businesses seeking efficiency and scalability. # Product The product being advertised is Salesforce's Starter Suite, a single application designed to help businesses grow. It integrates essential tools such as contact management, campaign management, and case management into one platform. The product is designed for businesses looking to streamline their operations and manage key aspects of their business from a single app. The USPs highlighted are its all-in-one functionality and ease of use, which address potential purchase barriers related to complexity and the need for multiple software solutions. The ad conveys that the Starter Suite is a valuable solution for businesses looking to manage their operations more efficiently. # Visual style The ad has a clean, corporate aesthetic with a focus on simplicity and functionality. The production quality appears highly polished, using bright, even lighting to highlight the laptop and interface. The color palette is dominated by blues and whites, contributing to a sense of professionalism. The visual motifs include a focus on data visualization through the graphs on the laptop screen. The ad maintains a platform-native style suitable for in-feed placement, balancing informative elements with a straightforward design. # Hooks Headline: One app. Every tool you need to grow. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get Started # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The Salesforce brand presents itself as a solution for business growth, offering a suite of tools consolidated into one app. The message emphasizes efficiency and integration. The brand aims to highlight the comprehensive nature of the Starter Suite, positioning it as an all-in-one solution for businesses looking to streamline their operations. - The ad showcases the key features of the Starter Suite, including contacts, campaigns, and cases, all accessible from a single platform. The brand highlights specific functions within the Starter Suite. This emphasizes the platform's versatility and practical benefits for managing essential business processes. - The ad encourages users to start using the Starter Suite, suggesting it’s easy to implement and integrate into their business workflow. The brand invites viewers to take action and begin using the Starter Suite. This action-oriented beat aims to drive immediate engagement and adoption of the platform.

# Ad summary Image ad for Salesforce, a CRM platform, emphasizing its user-friendliness and effectiveness for business growth, particularly for those just starting out. The ad features a laptop displaying the Salesforce interface against a backdrop of shipping boxes, suggesting the platform's relevance to businesses involved in logistics or e-commerce. Text overlays highlight the product's speed and comprehensive nature. # Brand positioning Salesforce is positioned as a user-friendly CRM solution tailored for businesses of all sizes. The ad language emphasizes simplicity and accessibility, suggesting that Salesforce is designed to streamline operations and facilitate growth from the very beginning. The brand presents itself as a comprehensive solution, providing everything a business needs to thrive without unnecessary complexity. By focusing on ease of use and immediate impact, Salesforce differentiates itself from competitors, aiming to occupy the space of the intuitive CRM for companies focused on efficiency and scalability. The brand's positioning is functional, emphasizing performance and simplicity. # Product The advertised product is the Salesforce CRM platform, presented as a tool to help businesses grow, especially from day one. The platform is portrayed as a CRM solution that gets users started fast, providing everything needed for business growth. The image displays the Salesforce interface on a laptop, showing charts and data visualizations. The ad's USPs are the platform's speed, ease of use, and comprehensive nature. While the ad doesn't explicitly state the product details, the implication is that Salesforce is a software solution for managing customer relationships, sales, and other business processes. The ad targets businesses looking for a CRM solution to manage their business operations. The product is presented as a solution to the complexities of business management, offering a simplified and user-friendly approach. # Visual style The ad features a clean and professional aesthetic, using soft lighting and a bright, pastel color palette to convey a sense of ease and accessibility. The production quality is highly polished, resembling a studio-shot product demo. The visual motif includes a focus on the laptop screen to showcase the software interface, as well as the use of environmental props (cardboard boxes) to suggest a real-world business setting. The typography integration is large and bold, making the text scannable. The style contrasts with platform norms, offering a high-design alternative to typical in-feed content. # Hooks Headline: The CRM that gets you started fast # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting Salesforce as 'The CRM that gets you started fast,' which serves as the initial hook to capture attention. The brand is asserting its ability to quickly onboard new users and provide immediate value. - The ad continues with 'Everything you need to grow, right from day one,' which is intended to reinforce the idea that Salesforce is a comprehensive solution. The brand is telling the viewer that the platform is all-encompassing and ready to support business growth from the start. - The image shows a laptop displaying the Salesforce interface, along with hands on the keyboard, and a 'Get Started' popup, which is meant to demonstrate the platform in action and emphasize its user-friendliness. The audience experiences this through a customer's perspective, showing that the platform is actively being used and set up. - The circular checkmark on the screen provides visual confirmation of progress or task completion, which is intended to communicate the ease and efficiency of using Salesforce. The audience experiences this from the brand's perspective.

# Ad summary This ad for Salesforce highlights the benefits of using orchestration for agents. The ad features a professional woman working on a laptop. The ad shows a window for 'Activate Agent' and also a pop-up window for an agent profile, creating a visual to communicate the benefits of orchestration. # Brand positioning Salesforce is presented as a leader in customer relationship management (CRM) solutions, particularly for sales teams. The brand aims to occupy the space of an innovative technology partner that empowers businesses to optimize agent workflows. Salesforce positions itself as a solution that can unlock new levels of efficiency for customer service agents. # Product The ad promotes Salesforce's Orchestration for Agents, which optimizes agent workflows. It is for customer service and sales teams seeking to improve efficiency and customer interactions. The solution aims to create a streamlined and user-friendly interface, making it easier for agents to manage customer data and next steps. The visual elements suggest a tech-forward, intuitive design. The image suggests orchestration is 'the next frontier' for agents, implying it is an innovative feature that could improve their workflows. # Visual style The ad has a clean and modern aesthetic with a color palette consisting of blues and purples. The image has a high production quality, resembling a studio shot with intentional lighting and composition. The visual motifs include UI elements, suggesting a tech-forward approach, and the overall design is tailored for in-feed placement. The integration of typography is large and bold for maximum scannability. # Hooks Headline: Why Orchestration Is the Next Frontier for Agents # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad presents the idea that 'Orchestration Is the Next Frontier for Agents,' positioning the solution as an innovative advancement for sales teams. This headline is from the brand's perspective, creating anticipation for the benefits of adopting such a system. - The ad visually highlights a customer service agent working efficiently on her laptop. The 'Activate Agent' prompt and agent profile pop-up window showcases an agent using the Salesforce product. This is shown from the customer's perspective, who can now visualize a way to seamlessly manage customer interactions and data. - The visual of the pop-up profile window shows how Salesforce provides a structured approach to 'Next Steps,' with clearly defined fields for email and other agent responsibilities, and it shows a customer profile for 'Lauren Boyle'. This conveys the idea that the Salesforce platform is a tool that offers a clear pathway to improve agent orchestration from the customer's perspective, further emphasizing its value proposition.

# Ad summary This image ad for Salesforce highlights the increased job opportunities for FDEs (presumably field development engineers) and aims to attract individuals to explore career possibilities within the Salesforce ecosystem. # Brand positioning Salesforce is positioned as a leader in the tech industry, specifically within the cloud computing and CRM space. The brand cultivates a modern, professional, and forward-thinking image. This positioning aims to appeal to individuals seeking a career in innovative fields, promoting a sense of opportunity and growth within the Salesforce ecosystem. The brand aims to occupy the space as a provider of career-enhancing opportunities and technology education. # Product This ad promotes the idea of functional development engineers (FDEs). While not explicitly defining the role, the ad highlights the demand for these professionals, suggesting they are valuable and sought after within the Salesforce ecosystem. It highlights the high job postings in the field. It encourages viewers to explore these career possibilities and associate Salesforce with increased job opportunities. # Visual style The ad has a clean, modern aesthetic. The image is brightly lit, with a soft gradient background that adds depth. The overall style is polished and professional, aligning with the tech industry's visual standards. The color palette is consistent with the brand's identity, reinforcing brand recognition. # Hooks Headline: Why FDEs Are Seeing an 800% Spike In Job Postings # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating "Why FDEs Are Seeing an 800% Spike In Job Postings". This headline is intended to grab the viewer's attention by presenting a surprising and positive statistic, piquing curiosity about what FDEs are and why their demand is surging. The perspective is that of Salesforce, highlighting a trend they want to be associated with. - The ad features a group of smiling professionals, implying a positive and inclusive work environment within the FDE field. The presence of the Salesforce mascot adds a touch of modernity and approachability, further enhancing the brand's image. The perspective is that of Salesforce, showcasing the people who may be working in this role.

# Ad summary The ad illustrates a team member helping another thrive by building a foundation for them. It promotes Salesforce as a resource to enable agentic team members to thrive. # Brand positioning Salesforce is presented as a cloud-based software company that helps businesses connect with their customers. Its logo, a cloud shape with the Salesforce name, is present in the upper right corner. The brand aims to occupy a space in the consumer's mind as a provider of solutions that enable thriving agentic teams. The ad's visual, featuring a team member fitting a block with a lightbulb design, suggests Salesforce offers the critical solutions to help teams achieve their goals. # Product The product promoted is Salesforce, a cloud-based software solution. While the specific details of the software aren't listed, the ad highlights the idea that it enables agentic team members to thrive. The ad does this by showing a person placing a block onto another block that features a lightbulb. The lightbulb itself is symbolic, representing ideas and innovation. The ad suggests that the product provides the missing piece, or the foundational building block, to help teammates grow and succeed. # Visual style The ad uses a clean, vector illustration style with a limited color palette. The image is brightly lit and features flat, matte colors. The design feels modern and corporate. # Hooks Headline: How to Help Your Agentic Teammate Thrive # Call to action None used. # Point of view - [object Object] # Storyline - The ad features a question that addresses the viewer: "How to Help Your Agentic Teammate Thrive." The message is delivered by the brand, aiming to directly engage the audience with a challenge they may be facing, thereby positioning Salesforce as the solution provider. - A woman stands to the right and she is stacking blue blocks, indicating an actionable element that contributes to the overall theme. The brand's intent is to visually represent support and building up a team member, showcasing the tangible impact of using Salesforce. - The blocks form a foundation or base, upon which another block, containing a lightbulb illustration, is being added. The brand is demonstrating how Salesforce is the final piece needed to complete the process of empowering a team member.

# Ad summary This ad aims to highlight how AI deployments don't have to fail with Salesforce. The ad features a blue gradient background, the Salesforce logo, a woman who is presumably an expert in the field, and star graphics to add a friendly feel to the topic. # Brand positioning The ad prominently features the Salesforce logo in the top center, associating the brand with solutions for AI deployment challenges. Salesforce aims to position itself as a reliable partner in the AI space, offering guidance and solutions to prevent deployment failures. The ad uses a clean, professional design with a friendly and approachable aesthetic, which suggests that Salesforce is a brand that is both competent and accessible to businesses. # Product This image promotes the idea that AI deployments don't have to fail. The ad features a woman who is likely an expert from Salesforce, suggesting that the company provides the tools and knowledge to ensure successful AI implementations. The ad hints at resources, expertise, or solutions provided by Salesforce to overcome the challenges and potential pitfalls of AI deployment, reinforcing the brand's role in guiding businesses through the complexities of AI. # Visual style The ad has a clean and modern visual style with a gradient background, simple typography, and a focus on a professional-looking individual. The use of star graphics adds a touch of friendliness and approachability, contrasting with the potentially intimidating topic of AI deployments. The rounded rectangle framing the woman softens the image, making it appear less formal and more inviting. The overall effect is a balance of professionalism and approachability, designed to convey trust and competence in the AI space. # Hooks Headline: Why AI Deployments Don't Have to Fail # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline 'Why AI Deployments Don't Have to Fail,' which sets the stage by addressing a common pain point in the AI space. It quickly grabs attention by suggesting that AI projects can be successful, contrary to the perceived challenges, which is from the brand's perspective. - The inclusion of a smiling woman positioned as an expert creates a sense of trust and competence. Her friendly demeanor and professional attire imply that Salesforce is approachable and capable of guiding businesses through AI implementations, which is also from the brand's perspective. - The Salesforce logo at the top reinforces the brand's involvement in providing solutions for AI deployments. The star graphics add a friendly and approachable feel, making the complex topic of AI deployments seem less intimidating, again from the brand's perspective.

# Ad summary This ad image features an animated robot character appearing from behind a laptop screen on a clean white desk, set against a blue gradient background with the Salesforce logo. The main headline explains that AI requires a new playbook. An 'activate agent' button hovers above the laptop keyboard, seemingly prompting the user to start. # Brand positioning Salesforce positions itself as a leading technology company that specializes in AI-driven solutions. The brand aims to occupy the space of innovation and efficiency in the consumer's mind, associating with a technologically advanced lifestyle. The brand uses a modern, clean logo that inspires confidence and trust in the brand's services. The brand promotes a functional positioning as a helpful and reliable tool for businesses. # Product The product advertised is Salesforce's AI agent service, designed for businesses looking to enhance their operations with artificial intelligence. The ad targets companies that recognize the need for a new approach to building AI agents, suggesting that Salesforce offers a solution that breaks away from traditional methods. The product aims to reduce the complexities and challenges of AI integration, making it accessible and manageable for users. The ad conveys the message that with Salesforce, building AI agents becomes a straightforward process. The product stands out by offering a novel way to handle AI deployment, simplifying what is traditionally a complex and potentially frustrating task. # Visual style The ad has a clean and modern visual style, utilizing 3D rendered cartoon characters and a sleek gradient background. The production quality is high, creating a polished and professional look. The design employs a flatlay style with a clear focus on the AI agent concept. The typography is integrated into the visual elements, enhancing the overall scannability and stop power in the feed. # Hooks Headline: Why Building AI Agents Requires a New Playbook # Benefits - [object Object] # Features - [object Object] # Call to action Activate Agent # Point of view - [object Object] # Storyline - The ad presents an animated robot emerging from behind a laptop to introduce the topic of AI agents. This visually captures attention, signaling the ad's focus on modern technology from the brand's point of view. - The headline emphasizes the necessity of a new playbook for building AI Agents. From the brand's point of view, this signals that traditional methods are insufficient, thereby creating curiosity and a need for the solution they offer. - A button overlay is displayed on the laptop with the phrase "Activate Agent" This acts as a clear invitation for the customer to engage with the service, which aims to highlight the product's availability and ease of use.

# Ad summary Salesforce shows how their digital twin tech is being used to train agents to cope with a variety of audio environments as they engage with customers. # Brand positioning Salesforce is presented in the ad as an innovative tech company looking toward the future. They develop tools to train and empower customer service agents. Salesforce strives to help agents feel ready for a wide variety of customer interactions, especially during the current digital transformation. The brand aims to position itself in the consumer's mind as a forward-thinking brand dedicated to making customer service more effective. # Product The featured product is eVerse, a set of AI tools developed by Salesforce to synthesize data to train agents. eVerse allows agents to simulate and experiment with a variety of audio environments. This prepares customer service employees for a range of customer interactions. # Visual style The ad has a polished aesthetic with a variety of visual styles used. There are jump cuts, static shots, and smooth transitions. The editing is fast-paced and the content syncs with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 Mick Costigan introduces the enterprise digital twin as a virtual replica of a business. - 00:02–00:10 00:02–00:10 Digital environments flash across the screen as Costigan explains the benefits of the enterprise digital twin: “pilot strategies, stress test your assumptions, and explore alternatives before you actually go live with them in the real world.” - 00:11–00:15 00:11–00:15 Costigan suggests comparing a digital twin to professional motor racing to more easily understand the concept. - 00:15–00:27 00:15–00:27 Costigan explains that race teams have sensors that send back data that is then used to adapt strategies on the fly. - 00:28–00:34 00:28–00:34 Costigan returns to explaining the digital enterprise twin by saying that Salesforce thinks a lot about customer relationships. - 00:35–00:43 00:35–00:43 Various images show people in tech, customer service, and lab environments. Costigan explains how Salesforce is training agents to cope with a wide variety of audio environments as they engage with customers. - 00:44–00:49 00:44–00:49 Costigan explains that Salesforce AI research teams have developed a set of tools called eVerse, which allows agents to synthesize data. - 00:50–01:06 00:50–01:06 Costigan says that Salesforce has personas, such as the “Distracted Dad.” A simulation shows a customer support call with “Distracted Dad” having his call interrupted by his children. The Salesforce agent is able to navigate the call and set up an in-person home tour. - 01:07–01:19 01:07–01:19 Costigan discusses the importance of simulating, experimenting, and playing with how to engage with customers in a primary role. He suggests that if a business does not start doing that today, then it will find itself at a disadvantage. - 01:19–01:23 01:19–01:23 The Salesforce logo appears.

# Ad summary Salesforce ad explaining the benefits of switching from an outdated CRM and offering a 40% discount. # Brand positioning Salesforce positions itself as a modern, scalable CRM solution that addresses the limitations of outdated systems. By highlighting the inability of older CRMs to scale, Salesforce aims to occupy the space of being a forward-thinking, efficient, and reliable choice for businesses seeking growth and improved performance. The brand promotes values of innovation and adaptability, pushing against the norms of legacy software that can hinder progress. The brand positioning is functional, emphasizing performance and scalability, while also tapping into the emotional aspect of empowering businesses to achieve their full potential. # Product Salesforce is presented as a modern CRM solution designed to help businesses scale effectively. The ad targets companies using outdated CRM systems that can't keep up with their growth. A key selling point is the ability to switch to Salesforce and receive a 40% discount. The visual representation of a declining graph highlights the performance issues of the older CRM, while the brand asserts its ability to provide a solution that can scale with the business needs. This emphasizes that the product is worth trying or buying due to its potential to overcome scalability challenges and improve overall performance. # Visual style The ad uses a clean and professional visual aesthetic with a gradient blue background. The use of simple shapes and a graph conveys the message in an easily understandable way. The design is modern, and the color scheme is consistent with the Salesforce brand. The ad appears highly polished. # Hooks Headline: Your outdated CRM can't scale. # Benefits - [object Object] # Features - [object Object] # Call to action Claim offer # Point of view - [object Object] # Storyline - The ad begins by identifying a common pain point: "Your outdated CRM can't scale." This aims to capture the attention of businesses facing challenges with their current CRM systems and highlights the limitations of older systems. The message is told from the brand's perspective. - The ad transitions to providing a solution with the statement, "Salesforce can." This builds on the previous point by presenting Salesforce as the answer to the scalability issues mentioned, creating a sense of hope and resolution. This part of the story is told from the brand's perspective. - The ad includes an offer to encourage immediate action, stating, "Switch today and get 40% off." This creates urgency and incentive for viewers to consider switching to Salesforce, making the offer more appealing. This part of the story is told from the brand's perspective.

# Ad summary This ad is for Salesforce and describes the frustration of working with an old CRM by showing someone with their legs sticking out of a box implying that they're stuck. Salesforce then promises that you can break free of your current CRM by switching to them, and they are offering 40% off. # Brand positioning Salesforce is presented as a cutting-edge CRM solution that offers businesses a way to 'break free' from outdated or restrictive systems. The brand positions itself as a modern solution that can help businesses overcome the limitations of their current CRM through its 'break free' messaging. The brand emphasizes the benefit of transitioning to their services, offering a substantial 40% discount to encourage customers to switch. # Product The advertised product is Salesforce's Customer Relationship Management (CRM) system, designed for businesses seeking to manage customer interactions and data throughout the customer lifecycle. The ad aims to alleviate the frustration of being 'stuck' with an outdated or inadequate CRM system. The unique selling proposition (USP) highlighted is the ability to 'break free' from these limitations by switching to Salesforce. The advertisement is targeted toward companies or individuals currently using a CRM system that they find limiting or unsatisfactory. The ad offers 40% off as an incentive to overcome the barrier to switching CRM systems. # Visual style The ad employs a clean, minimalist aesthetic with a clear focus on conveying its message. It uses a gradient background, which adds depth without being distracting. The overall style is modern and professional, consistent with the brand's tech-oriented image. # Hooks Headline: Stuck with your old CRM? # Benefits - [object Object] - [object Object] # Call to action Claim offer # Point of view - [object Object] # Storyline - The ad opens by asking, "Stuck with your old CRM?" The intention here is to immediately grab the attention of those who are frustrated with their current CRM system. This question is posed from the brand's perspective to identify a potential pain point experienced by the target audience. - Next, the ad presents Salesforce as the solution by saying, "Break free with Salesforce today." This statement intends to position Salesforce as a liberating alternative to the current CRM. The perspective here is the brand's, offering a direct solution to the problem identified. - The ad concludes with an offer: "and get 40% off." This intends to incentivize immediate action by providing a compelling discount. This is again from the brand's perspective, providing an additional reason to choose Salesforce.

# Ad summary Ad highlighting how the Salesforce CRM platform can help businesses avoid the risks of using an outdated CRM. The ad attempts to persuade viewers by calling out a specific pain point businesses face (outdated CRM systems). # Brand positioning Salesforce is presented as a modern solution to CRM (customer relationship management) challenges. The brand is positioned to help businesses grow and avoid the pitfalls of using outdated systems. # Product Salesforce's CRM platform is promoted as a solution to avoid the pitfalls of an outdated CRM system. The product aims to help businesses grow by providing a modern CRM solution. The ad presents switching to Salesforce as a way to save 40% today. # Visual style The ad uses a minimalist visual style with clean lines and a gradient background. The color palette is bright, with the black silhouette providing contrast. The overall effect is modern and corporate. # Hooks Headline: Don't let your old CRM kill your business growth. # Benefits - [object Object] # Features - [object Object] # Call to action Claim offer # Point of view - [object Object] - [object Object] # Storyline - The ad copy highlights how old CRM systems can negatively impact business growth. This introduces the problem from the brand's perspective, setting the stage for Salesforce as the solution. - The ad transitions to offering a solution by promoting switching to Salesforce and saving 40% today. From the brand's perspective, this is a clear call to action to encourage immediate adoption. - The visual element showing a person falling off a ladder with missing steps reinforces the message of the ad copy. The viewer is experiencing it from a customer's perspective, illustrating the risk of using an outdated CRM.

# Ad summary This ad promotes Salesforce by highlighting the issue of using an outdated CRM system. It offers a solution by encouraging users to switch to Salesforce and take advantage of a 40% discount. # Brand positioning Salesforce positions itself as a modern solution to old CRM systems. The brand aims to occupy the space in the consumer's mind as innovative and results-driven. The offer of a discount emphasizes value and incentivizes switching. The visual contrasts an outdated, laborious approach (the person pulling) with a sleek, efficient one (the Salesforce-esque chart element). # Product The product being advertised is Salesforce Customer Relationship Management (CRM) software. It's implied to be an alternative to an "old CRM" that is "holding you back." The ad highlights a 40% discount as a purchase incentive. The visual depicts a transformation from difficulty to ease, suggesting Salesforce can improve business processes and results. # Visual style The ad uses a clean and corporate visual style. The production quality is high, and the image uses flat design elements. The contrasting colors (blue, orange, black) and the gradient background provide visual interest. The overall impression is modern and professional. # Hooks Headline: Is your old CRM holding you back? # Benefits - [object Object] # Call to action Claim offer # Point of view - [object Object] - [object Object] # Storyline - The ad opens by questioning if the viewer's old CRM system is hindering their progress. This is from the brand's POV, intending to introduce a potential problem the viewer may be experiencing and grab their attention. - The brand offers Salesforce as a solution to the problem. They're stating a benefit and suggesting they can resolve the inefficiency. This is followed by a limited-time offer (40% off), incentivizing the viewer to switch now. - A 'Claim offer' call to action button is presented, prompting immediate engagement. This is from the brand's POV, directing the viewer towards conversion. - A visual metaphor shows a figure struggling to pull a shape, contrasted with a similar shape shown with smooth lines. This is from the viewer's perspective, showing the problem being solved.

# Ad summary This ad is for the CNX event in Chicago, hosted by Salesforce on June 3-4. The ad features an image of three attendees at the event and invites the viewer to register now and be at the forefront and shape what's next in agentic marketing. # Brand positioning Salesforce is positioned as a leader in the technology industry, specifically within the marketing sector. The company is presented as innovative and forward-thinking, focusing on the future of agentic marketing. By hosting the CNX event, Salesforce aims to be seen as a hub for industry professionals to connect, learn, and shape the direction of marketing. The brand aims to occupy the space of an authority and trendsetter, influencing the evolution of marketing strategies and practices. Salesforce promotes values of innovation, leadership, and collaboration. # Product The product being advertised is the CNX event hosted in Chicago by Salesforce on June 3-4. This event is designed for individuals involved or interested in agentic marketing. The advertisement highlights that the event will allow attendees to be at the forefront and shape what's next in this field. The event promises a unique opportunity to engage with industry leaders and learn about the latest advancements in agentic marketing. The ad addresses the potential barrier of missing out on important industry insights and opportunities by encouraging immediate registration, implying a limited-time or limited-space availability. # Visual style The ad has a modern, clean visual style with a bright color palette and a mix of text and a photograph. The production quality appears to be high, with professional photography and graphic design elements. The ad uses a gradient background and clear typography. The overall aesthetic is designed to be eye-catching and informative, suitable for capturing attention in a fast-paced social media feed. # Hooks Headline: Be at the forefront. Shape what's next in agentic marketing. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Register now # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The Salesforce brand is presented at the top of the ad, establishing credibility and association with the event. This tells the audience that this is an official event with a high standard of knowledge and networking. The brand is conveying its authority to be an established source of business knowledge and solutions in the field of marketing and technology, and this progresses the narrative by establishing the source of the event being advertised. - The ad states, 'Be at the forefront. Shape what's next in agentic marketing,' which directly encourages the viewer to see themselves as a leader and innovator in their field, which promotes the value of attending the CNX event. This part of the story is being told from the perspective of the Salesforce brand, which is speaking to the audience to spark their interest in being part of the future of marketing, progressing the narrative by positioning the event as a catalyst for professional growth and industry impact. - The 'Register now' button provides a clear and immediate call to action for the viewer, who is now encouraged to take the next step and secure their place at the event. This progresses the narrative by converting interest into action, moving the viewer from awareness to engagement. - The date and location of the event are displayed with people actively participating at an event which provides practical information and creates a sense of anticipation and excitement for the event, while also building trust through demonstration. The image is being shown from the point of view of someone who wants to participate in the conference, who is now being told where and when it will happen.

# Ad summary The ad promotes Slackbot as a tool that Data and AI entrepreneurs can use to summarize all their missed messages and flag anything they need to approve to catch up on work and prepare for meetings in a timely manner. # Brand positioning Slackbot is presented as a helpful and efficient tool that helps business owners who work in Data and AI get caught up on tasks and prepare for meetings. The brand aims to occupy the space in the consumer's mind that highlights productivity and efficiency by summarizing the most important things for them to catch up on so they don't waste time. The brand promotes a busy lifestyle with a lot of meetings. Slackbot is positioned as functional due to its AI and data features. # Product The product being advertised is Slackbot, an AI assistant within the Slack platform that summarizes messages, and creates shareable canvases for meeting notes. Slackbot helps users catch up by flagging things that need their approval and summarizing the content of missed messages. It is for busy business owners who work in data and AI who need to prepare for meetings or catch up on messages. # Visual style The ad's overall aesthetic is a mix between polished and UGC. The editing style is quick cuts to capture the audience's attention. The production quality is a hybrid. The ad is casually shot with a bit of visual polish. The pacing is fast to keep the audience engaged. The cuts, text, and product actions are timed to the speaker's voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The scene opens with the creator still in bed with her dog and cat. Notifications of Twitter mentions pop up, implying people are trying to reach her. This conveys that she is popular and in demand, showing the need for quick communication. - 00:02–00:03 00:02–00:03 The video transitions to a phone screen full of mentions that all need approval. This is from the POV of a potential customer and implies they are busy with a lot of messages. - 00:03–00:07 00:03–00:07 The creator sits up and addresses the audience directly from her bed, still wearing a sleep mask. She introduces the video as a realistic day in the life of a Data and AI entrepreneur. This sets up the ad as a day-in-the-life video, making it relatable. - 00:07–00:13 00:07–00:13 The creator continues by applying eye patches to her face and explains that some days she is on top of the world and other days she is waking up at noon and having to reconstruct her entire morning in 17 minutes. This is from her POV and is framed as casual and candid. - 00:13–00:15 00:13–00:15 The video transitions to a kitchen scene where the creator explains that she is not waking up at noon because she is lazy. This clarifies that it is due to her being up late for work. - 00:16–00:20 00:16–00:20 The scene shifts to her sitting on a couch with her laptop and phone in her lap and she states that she stayed up until 3:00 AM editing videos because she was feeling really creative. She is wearing her pajamas and appears tired. This highlights her dedication and work ethic. - 00:20–00:26 00:20–00:26 The video transitions back to the kitchen where the creator has a mug and a laptop open. She says that now she has a lot to catch up on and sees that she has 72 unread messages. She states that her team has clearly had their morning coffee. She sounds frustrated and stressed, which establishes a pain point that she is dealing with. - 00:27–00:33 00:27–00:33 A close-up shot shows a laptop screen with the Slackbot interface. She states that she doesn't have time to read each message in detail to catch up so she uses Slackbot to summarize everything she missed and flag anything that needs her approval. This positions Slackbot as the solution to the pain point established in the previous shot. - 00:34–00:39 00:34–00:39 The creator is now fully dressed at her desk and says she's only been awake for 17 minutes and she's fully caught up on everything she missed. She then realizes she has a meeting at 12:30. This conveys the benefit that Slackbot can get you caught up in just minutes. - 00:39–00:45 00:39–00:45 The camera focuses on the laptop screen with meeting details. The creator says Slackbot comes to her rescue again to research and prepare her meeting notes into a shareable canvas just in time. This is from the POV of a potential customer and promotes the benefit that Slackbot helps users prepare for meetings. - 00:46–00:57 00:46–00:57 The creator says that just like that, she is the most prepared person in the meeting. She states that this is what they don't show you in the entrepreneur highlight reels. She states that most days are great but other days are messy and Slackbot is always here to help on the messiest of days. This directly addresses the audience.

# Ad summary This ad promotes Salesforce's event, inviting viewers to be at the forefront of agentic marketing. The ad uses a photo of three people at the event, with a simple call to action to register now. # Brand positioning Salesforce is positioned as a leading tech brand for sales, service, marketing, and commerce solutions, offering innovative technology and platforms for business. The event shown seems designed to attract marketers to discover what's next in agentic marketing, implying a forward-thinking and leading-edge approach. The Salesforce brand aligns with a professional, cutting-edge image, appealing to businesses looking to stay ahead in a rapidly evolving market. # Product The ad promotes the Salesforce event in Chicago from June 3-4. It serves as a chance to learn about agentic marketing. The primary selling point is the opportunity to be at the forefront of industry trends and shape the future of marketing. # Visual style The ad has a modern and dynamic visual style, combining a bright gradient background with a photo from the event. The lighting is bright and professional, enhancing the clarity and appeal of the image. The overall design is clean and approachable, aiming to capture attention and convey excitement about the event. # Hooks Headline: Be at the forefront. Shape what's next in agentic marketing. # Benefits - [object Object] - [object Object] # Call to action Register now # Point of view - [object Object] # Storyline - The ad opens with the message, "Be at the forefront. Shape what's next in agentic marketing," to immediately capture attention and convey the event's innovative focus, told from the Brand's perspective. - The photo of people at the event is included to showcase the dynamic atmosphere and networking opportunities, from the perspective of attendees. - The logo and dates with location information are provided to clearly communicate the event details, from the Brand's perspective. - The "Register now" call to action prompts immediate engagement and conversion, from the Brand's perspective.

# Ad summary This ad showcases how Slackbot can be used to boost productivity and to have context from conversations to make it easier to work. # Brand positioning Slack positions itself as a tool used for team communication and collaboration. The brand aligns with a modern, efficient, and streamlined work lifestyle. This ad positions itself against the norm of using multiple tools to communicate for work and promote the use of Slackbot to make the job easier. # Product Slackbot is an AI tool built in Slack to help solo entrepreneurs and businesses boost productivity, find context from conversations and deadlines, and summarize instructions in threads, and other information. The bot uses the history of the workspace to give you the right context so you don’t have to re-explain projects or piece together information. It’s designed to remove any guesswork. # Visual style This ad has a simple, UGC style and feels like it was made for Reels or TikTok. The creator is using natural lighting and keeping the shots static. The cuts are smooth and there are very little special effects used. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Comment “Slack” to learn more about Slackbot or visit the link below to learn more. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The content creator shows her frustration with sifting through Slack threads to find files. - 00:04–00:07 00:04–00:07 The content creator explains that she was using Slack wrong. - 00:07–00:13 00:07–00:13 The content creator identifies herself as a full-time creator creative consultant and solo entrepreneur who uses Slack. - 00:13–00:17 00:13–00:17 The content creator goes on to explain that she uses Slack for campaign notes, approvals, random ideas, files, and deadlines. - 00:17–00:24 00:17–00:24 The content creator explains that the hard part of her job isn’t the actual work, but remembering when someone said something or where someone put something. - 00:24–00:27 00:24–00:27 The content creator states that she won’t manually search through channels anymore. - 00:27–00:34 00:27–00:34 The content creator explains how she will ask her Slackbot things like when a concept got approved or to summarize the client’s instructions in the thread, which will pull the context from conversations that have already happened. - 00:34–00:42 00:34–00:42 The content creator explains that the best thing about the Slackbot is that it removes any kind of guesswork and takes the stress off of her so she doesn’t have to remember every little thing. - 00:42–00:52 00:42–00:52 The content creator states that Slackbot works off of the history of her workspace, so she doesn’t have to re-explain projects or piece together information. - 00:52–01:00 00:52–01:00 The content creator explains that she can move faster, whether that is drafting a project update, prioritizing next steps, identifying action items, and summarizing message threads. - 01:00–01:04 01:00–01:04 The content creator says that if you already live in Slack for work, then this will make your day feel so much less scattered. - 01:04–01:08 01:04–01:08 The content creator explains that it’s less about adding another AI tool and more about making the tools you already use more helpful. - 01:08–01:14 01:08–01:14 The content creator encourages viewers to comment “Slack” to learn more about Slackbot or visit the link below to learn more and see if it speeds up your workflow too.

# Ad summary This ad promotes Slackbot, Slack's personal AI agent for work. It addresses the pain point of scrolling through Slack to find information. Slackbot helps users understand their entire workspace and existing applications, finding answers, prepping meetings, and analyzing docs across messages, channels, files, emails, and connected apps. # Brand positioning Slack is presented as a comprehensive platform designed to streamline workplace communication and information sharing. The brand is positioned to help users understand their entire workspace within their existing applications. Slack aims to simplify workflows by integrating conversations, files, and tools into a single interface. Slackbot addresses the challenge of quickly accessing information within a workspace by avoiding the need to scroll through history. The brand focuses on improving workplace productivity by providing answers, prepping meetings, and analyzing documents efficiently. # Product Slackbot is Slack's personal AI agent for work, designed to streamline workplace communication and information retrieval. It helps users understand their entire workspace and existing applications by finding answers, prepping meetings, and analyzing docs across messages, channels, files, emails, and connected apps. With Slackbot, users can avoid scrolling through history to find context. It integrates seamlessly with existing permissions and various connected apps, simplifying the process of accessing necessary information and enhancing productivity within the Slack workspace. # Visual style The ad has a clean, straightforward aesthetic, with a focus on clear communication. The editing style is simple with static shots and occasional cuts to screen recordings that show interface functionality. The production quality is polished but maintains a UGC feel due to the natural lighting and direct-to-camera delivery, lending authenticity to the message. The pacing is moderate, supporting the conversational tone. The screen recordings are synced with the voiceover to illustrate the product’s benefits. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action check out slack.com to get started # Point of view - [object Object] # Storyline - 00:00–00:11 The ad begins by introducing the common frustration of opening Slack to find a specific piece of information and struggling to locate it. - 00:11–00:16 The ad acknowledges the difficulty in finding information within Slack, where the desired context is often buried in threads, files, or emails. - 00:16–00:23 The ad identifies the core problem: not the lack of context, but the overwhelming amount of information one has to sift through. - 00:23–00:26 The ad introduces Slackbot as a solution to this problem, positioning it as Slack's personal AI agent for work. - 00:26–00:38 The ad describes Slackbot's features and benefits, highlighting its ability to integrate conversations, files, and tools into one interface. - 00:38–00:51 The ad states that Slackbot helps users get context faster, find answers, prep meetings, and analyze docs, avoiding the need to scroll through history. - 00:51–00:59 The ad concludes by encouraging viewers to avoid the scrolling and start using Slackbot. It directs them to check out slack.com to get started.

# Ad summary The ad highlights the convenience of Slackbot, which helps users catch up on messages, prepare for meetings, and create documents. # Brand positioning Slack is presented as an innovative brand that provides a seamless workspace, and Slackbot is positioned as a personal agent built for employees. The brand promotes efficiency and ease of use by addressing the overwhelming nature of workplace communication and task management. Slack is positioned as an answer to an employee's need to stay on top of things. Slackbot is shown to understand the ins and outs of the workspace and helps employees be more productive. Slack is shown to be personal by design and protected by default. # Product The ad features Slackbot, a personal agent within the Slack workspace that is built for employees. Slackbot is designed to help users find answers across messages and channels, prepare for upcoming meetings, and create documents and briefs in their voice. The key selling point is its ability to help employees stay on top of things at work in the most secure and sufficient way possible. Slackbot offers a new teammate to help users manage their workload, allowing them to confidently conquer their work day. # Visual style The ad features a blend of polished and UGC-style visuals, creating a hybrid feel. Editing includes quick cuts and smooth transitions to maintain a consistent pace of around 20 cuts per minute. Text overlays and product actions are timed with the audio, enhancing the overall audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Learn more about Slackbot today with the link shared below. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad starts with an introduction to Jade coming back from vacation. - 00:02–00:08 00:02–00:08: The narrator highlights how Jade has a lot of messages to catch up on after her vacation. This sets the stage for the problem Jade faces upon returning to work. - 00:08–00:12 00:08–00:12: The narrator shifts to a black-and-white visual, indicating that the "old Jade" would have spent hours reading everything to catch up. This emphasizes the inefficiency of the traditional approach to managing workplace communication. - 00:12–00:20 00:12–00:20: The ad pivots to introduce the "new me," showing that Jade now uses Slackbot. Slackbot is positioned as a new personal agent built for employees natively into Slack that understands the ins and outs of your workspace. - 00:20–00:27 00:20–00:27: The ad shows examples of how Slackbot can help from helping you find answers across messages and channels to preparing for upcoming meetings or creating documents and briefs in your voice. - 00:27–00:31 00:27–00:31: The narrator explains that Slackbot can give you a new teammate to help you stay on top of things at work in the most secure and sufficient way possible. - 00:32–00:41 00:32–00:41: Jade is shown scrolling through her vacation pictures and the narrator states that Jade can confidently conquer the work day with Slackbot by her side. - 00:41–00:43 00:41–00:43: The ad concludes with a call to action to learn more about Slackbot today with the link shared below.

# Ad summary This image ad promotes the Salesforce CNX event in Chicago on June 3-4, targeting marketers and agents looking to make a big impact. # Brand positioning Salesforce is positioned as a leader in technology solutions. The brand is targeting bold marketers and breakthrough agents, indicating a focus on innovation and high achievement. The Salesforce CNX event is designed to empower attendees to make a big impact, suggesting a focus on results and tangible outcomes. The brand uses a modern and professional aesthetic, aligning with industry standards while maintaining a tone of expertise. # Product The product being advertised is the Salesforce CNX event in Chicago, taking place on June 3-4. It is a gathering designed for marketers and agents, promising to equip them with the tools and knowledge to make a significant impact in their respective fields. The event is explicitly targeted at 'bold marketers' and 'breakthrough agents,' suggesting it aims to attract ambitious professionals seeking to enhance their strategies and achieve substantial results. # Visual style The ad has a polished and professional aesthetic. The image uses bright lighting and a clean color palette, predominantly blue and white, to convey a sense of modernity and trustworthiness. The background is blurred to keep the focus on the attendees and the event's central message. The overall design is clean, with clear typography and a structured layout, aiming for easy readability and quick comprehension. # Hooks Headline: Bold marketers. Breakthrough agents. Big impact. # Benefits - [object Object] # Call to action Register now # Point of view - [object Object] # Storyline - The ad opens with the phrases, 'Bold marketers. Breakthrough agents. Big impact.', immediately setting the tone and indicating the target audience and the event's promise. This is the brand speaking, directly communicating its value proposition and target demographic. - The inclusion of a diverse group of people working on laptops in a modern, collaborative environment visualizes the kind of attendee the brand hopes to attract. The overall image is from the perspective of the brand, displaying the context of the event. - Finally, the ad closes with a clear call to action, 'Register now,' and the event details, 'Chicago | salesforce+ June 3-4,' from the brand's perspective. This provides necessary information for viewers to take the next step and attend the event.

# Ad summary This ad promotes Slackbot as the best AI on the market by showing how it helps a content creator stay on top of projects. The ad is formatted as a selfie-style video and includes on-screen demonstrations of how Slackbot functions within the platform. It leverages humor and direct address to keep the audience engaged. # Brand positioning Slack is presented as an all-in-one workspace platform designed to enhance team communication and productivity by consolidating various work-related activities. Slack aims to occupy the space of a comprehensive, indispensable hub, contrasting with fragmented communication and project management tools. The brand aligns with values of efficiency, organization, and convenience by providing a seamless user experience. Slack is presented as superior to other platforms by offering a unique feature called Slackbot, emphasizing Slack's innovative approach. The brand's positioning is primarily functional, focusing on simplifying work processes and improving productivity. # Product Slackbot is presented as an in-app AI agent that enhances productivity by summarizing channel activity with context-rich content pulled from the user's messages, calendar, and files. It takes action, helping users get things done both at work and at home. It speaks to the user in their voice, simplifying complex workflows and allowing them to stay laser-focused on adding value for key stakeholders. Slackbot can remind users to action a reminder, and Slackbot allows users to avoid having to leave the Slack platform. # Visual style The ad has a UGC feel, with selfie-style shots and a conversational tone that suggests authenticity. The editing style features quick cuts between the man speaking and the screen recordings of the Slack app. The production quality is clean but simple, with natural lighting and a focus on the speaker. The pacing is moderate, aligning with the conversational delivery and interspersed app demonstrations. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Leverage Slackbot today # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a man introducing himself as Scott Synergy and stating that he loves meetings and Slack, establishing the context for a positive and humorous introduction to the platform. - 00:04–00:10 00:04–00:10 Scott shares that he loves Slackbot even more because it prepares him for meetings, setting up the product's utility and hinting at the pain points it solves. - 00:10–00:12 00:10–00:12 Scott asks if everyone can see his screen, creating a playful and engaging tone. - 00:12–00:17 00:12–00:17 A screen recording shows Slackbot summarizing channel activity with context-rich content pulled from messages, calendar, and files, visually demonstrating the product’s functionality. - 00:17–00:20 00:17–00:20 Scott mentions that Slackbot speaks to him in his voice, highlighting a personalized aspect of the AI agent. - 00:20–00:22 00:20–00:22 A screen recording shows Slackbot setting an action reminder, reinforcing the product’s ability to take action on behalf of the user. - 00:22–00:27 00:22–00:27 Scott elaborates that Slackbot doesn’t just surface information but also takes action, showcasing the product’s utility for both work and home tasks. - 00:27–00:34 00:27–00:34 Scott emphasizes that he never has to leave Slack because everything he needs is there, pitching Slackbot as a superior AI agent on the market. - 00:34–00:38 00:34–00:38 Scott highlights that this enables him to stay laser-focused on adding value for key stakeholders, reinforcing the product's benefit for professional productivity. - 00:38–00:42 00:38–00:42 Scott urges viewers to leverage Slackbot today, providing a direct call to action to adopt the product. - 00:42–00:47 00:42–00:47 Scott then addresses his spouse when they mention vacation plans, and Scott states he already Slacked them to them.