How rms beauty Advertises on Meta

# Ad summary This image ad showcases three RMS Beauty products on a red background, accompanied by a discount offer of 25% off when building a bundle of any three 'clean beauty icons.' The ad is styled as a flat lay, presenting the products in an aspirational and accessible manner. # Brand positioning RMS Beauty is presented as a brand focused on 'clean beauty icons.' The brand's identity is minimalist and sophisticated, conveyed through the clean product packaging and uncluttered visual presentation. The brand positions itself as a curator of essential beauty products that are both effective and environmentally conscious. By using the phrase 'clean beauty icons,' RMS suggests that its products are not only staples but also leaders in the clean beauty movement, appealing to consumers who prioritize ethical and sustainable beauty choices. # Product The ad features three RMS Beauty products: a pressed powder, a skin tint in a bottle, and a concealer stick. The pressed powder features a geometric design within the pan, packaged in a white square compact. The skin tint is contained in a glass bottle with a white cap and on-package label text reading "rms BEAUTY SUPER SERUM™ TINTED SPF 30". The concealer stick has a slim, cylindrical shape with label text reading "rms Revitalize Radiant Hydra Concealer Hydratant N.". These products are presented as essentials for building a makeup routine, designed for everyday use. The ad highlights the 'clean beauty' aspect, suggesting these products are made with safe and non-toxic ingredients. The offer to 'build your own bundle' implies that these products work well together and can be customized to individual preferences. # Visual style The ad's visual style is polished and clean, utilizing a flat lay composition with carefully arranged products and props. The lighting is soft and diffused, creating a smooth, reflective surface on the red background. The color palette is warm, with gold and tan tones contrasting against the bold red. The overall effect is sophisticated and inviting, emphasizing the brand's minimalist aesthetic. # Hooks Headline: Try RMS for 25% Off # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand offering a 25% discount on RMS products, incentivizing customers to explore and purchase their beauty items. This is told from the brand's perspective to highlight the value and savings for the customer. - The storyline shifts to the offer of building a custom bundle, where customers can select any three 'clean beauty icons.' The brand tells the customer that they have the ability to curate their own collection of essential beauty items, enhancing their personal care routine. - The ad displays three featured RMS Beauty products in a lifestyle arrangement, visually reinforcing their elegance. The brand provides a snapshot of their product line to represent how their items look in an elevated setup and communicate a sense of quality and beauty.

# Ad summary This is a UGC-style ad featuring a woman showing off and reviewing the RMS Beauty Legendary Lip Oil. She explains that she is picky when it comes to lip gloss and that the RMS Beauty lip oil adjusts to your pH to help you find the perfect match. She applies the lip oil, is surprised that it turns pink, and loves that it isn't sticky and makes her lips look healthy and glossy. # Brand positioning RMS Beauty aims to occupy the space of a high-end cosmetics brand that prioritizes clean and natural ingredients. The brand promotes values of simplicity and health, pushing against the trend of heavy, sticky lip glosses. Its positioning is both functional (providing a non-sticky, color-adjusting lip product) and emotional (giving the wearer healthy and glossy lips). # Product The RMS Beauty Legendary Lip Oil is a lip product designed to adjust to the user's pH, creating a perfect match color. It is for anyone who struggles with lip glosses being too sticky or heavy, or not finding the right color. The lip oil is lightweight and non-sticky, providing a healthy and glossy look to the lips. The product addresses the common purchase barriers associated with lip glosses, such as stickiness and color matching issues. The ad tells viewers that this product is worth trying because it offers a personalized color and a comfortable, non-sticky feel. # Visual style The ad has a casual, UGC aesthetic with natural lighting. The editing style consists of static shots and smooth transitions. The production quality is good and supports the intended tone of a relatable customer review. The pacing is consistent throughout the ad, with an estimated 15 cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A woman explains that she is very picky when it comes to lip glosses, stating that they are either too sticky, too heavy, or the color is not right for her. - 00:07–00:10 She introduces the RMS Beauty Legendary Lip Oil, stating that it is supposed to adjust to your pH to help you find the perfect match. - 00:10–00:18 She applies the lip oil to her lips. - 00:18–00:23 She observes that the lip oil is already turning pink. - 00:23–00:30 She raves about the product, saying that it is literally her perfect shade, isn't sticky at all, and feels like she has nothing on, but her lips look so healthy and glossy. - 00:30–00:34 She concludes by stating that she will not be using any other gloss than this.

# Ad summary A blonde woman stands in her bathroom and records a selfie-style video review of several RMS Beauty products. She highlights issues she has with wearing makeup as she gets older, and demos how the RMS products solve these issues. # Brand positioning RMS Beauty is presented as a go-to brand for mature women who have issues with makeup settling into fine lines and wrinkles, or women who want radiant, dewy skin. The ad features a variety of products from the brand, from brighteners to luminizers and lip oils. It's a brand that focuses on fresh, glowing, radiant skin. # Product The ad showcases the RMS Beauty Refresh Eye Brightener, described as a skin care-like product with a roller ball that instantly cools and de-puffs. The presenter notes that it contains SPF 30, which is important for the under eye skin. Also highlighted is the Essential Kit, which comes with the Living Luminizer, Straight Up Mascara, and Ajaionet Legendary Lip Oil. The Luminizer can be applied with a brush, while the mascara is a standard mascara. The lip oil is applied with a wand. # Visual style The ad has a polished UGC feel, filmed selfie-style in a clean bathroom. The presenter uses natural lighting. The editing style has quick cuts and smooth transitions. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You have to grab the Brighten Up Essentials Kit. # Point of view - [object Object] # Storyline - 00:00–00:11 The presenter introduces the video by explaining she hasn't been wearing makeup since she turned 40 because makeup settles into the fine lines and creases around her eyes. - 00:11–00:28 She introduces the RMS Beauty Refresh Eye Brightener, noting that it feels like skin care because it's moisturizing, and the roller ball cools and de-puffs. She likes that it protects the under eye skin with SPF 30. - 00:28–00:35 The presenter loves how effortlessly it blends in using just her finger. She mentions that she grabbed The Essential Kit. - 00:35–00:41 She notes it's the best bang for your buck, and shows the Living Luminizer, which she applies with a brush. - 00:41–00:46 She shows and applies the Straight Up Mascara. - 00:47–00:53 She shows and applies the Ajaionet Legendary Lip Oil. - 00:53–00:58 The presenter concludes by saying that if you want fresh, glowy, radiant skin, you have to grab the Brighten Up Essentials Kit and holds up the kit.

# Ad summary A woman with long blonde hair reviews RMS Beauty's Celestial Dream Redimension Quartet eyeshadow palette. She applies each shade to her eyelid, while giving details about the color and finish of each. # Brand positioning RMS Beauty is presented as a high-end makeup brand that focuses on creating earth-toned, sultry colors for the eyes. The Celestial Dream Redimension Quartet appears to be a compact palette made for day-to-night wear with a gel-to-powder formula and skincare benefits. The brand aims to occupy a space in the consumer's mind as luxurious and beneficial. # Product The Celestial Dream Redimension Quartet by RMS Beauty is a compact eyeshadow palette featuring four earthy-toned shades. Each shade is a gel-to-powder formula that applies like a cream but sets like a powder. This technology is said to make applying them effortless and super blendable. The shades are Botanic Melody, described as a silver sage green with a satin finish; Sweetest Flame, a radiant rose gold; Sand Castle, an earthy bronzed brown; and Dark & Stormy, a smoky charcoal gray with a matte pearl finish. The eyeshadows are buildable, and contain skincare benefits. This is the perfect palette for day to night. # Visual style The ad has a soft, natural aesthetic, resembling UGC content. The video has static shots with smooth transitions. The overall production quality is polished, giving it a hybrid feel. The pacing is consistent throughout the ad, with the text being timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman speaks directly to the camera and shows the RMS Beauty eyeshadow palette. - 00:04–00:08 00:04–00:08 - 00:04–00:08 She shows the palette open with four shadow colors and identifies it as the Celestial Dream Redimension Quartet by RMS Beauty. The brand's name and the product name are overlaid as text to reinforce the identification. - 00:08–00:16 00:08–00:16 - 00:08–00:16 The woman applies the first shade and identifies it as Botanic Melody, which she describes as a silver sage green with a satin finish. She notes that it is a great subtle everyday shade. Text overlay names the shade to reinforce its identity. - 00:17–00:21 00:17–00:21 - 00:17–00:21 The woman applies the next shade, Sweetest Flame, which she describes as a radiant rose gold. She notes that it's so luminous. Text overlay names the shade to reinforce its identity. - 00:22–00:28 00:22–00:28 - 00:22–00:28 The woman continues to apply the shade to her eyelid while explaining that the shadows go on like a cream but set like a powder. She states that they have a gel to powder technology, which makes applying them effortless and super blendable. - 00:30–00:35 00:30–00:35 - 00:30–00:35 The woman then applies Sand Castle, described as an earthy bronzed brown. She states she's obsessed with all the shades in this palette and says they're very earthy. Text overlay names the shade to reinforce its identity. - 00:38–00:41 00:38–00:41 - 00:38–00:41 She states they are sultry tones that she will definitely be wearing this summer. - 00:42–00:56 00:42–00:56 - 00:42–00:56 The woman applies the final shade, Dark & Stormy, which she describes as a smoky charcoal gray with a matte pearl finish. She says they are really buildable, so you can build it up as much as you like. She also says that there is no fallout, no creasing, and it has skincare benefits so your eyes never look dry. Text overlay names the shade to reinforce its identity. - 00:56–01:00 00:56–01:00 - 00:56–01:00 The woman shows swatches of the four colors and then the palette again, stating that this is the perfect palette for day to night and you don't want to miss this.

# Ad summary The ad showcases the RMS Signature Artistry Set that includes four palettes and other cosmetic products inside of a clutch. The ad highlights the new price of the set. # Brand positioning RMS Beauty is presented as a brand focused on providing high-quality, curated makeup sets for artistry and everyday use. The brand positions itself in the beauty market with a focus on offering perfectly harmonized palettes designed to simplify the makeup process, encouraging creativity and achieving a signature look. # Product The advertised product is The Signature Artistry Set by RMS Beauty. The set includes four palettes that are perfectly in harmony and also feature a variety of other cosmetic products. The intention of the product is to provide a collection of makeup items that can be used to create cohesive looks. # Visual style The ad has a clean and minimalistic aesthetic with a focus on the products. The lighting is soft and diffused, creating a smooth gradient backdrop that transitions from gray to white. The products are arranged in an organized, flat lay style within a pink leather clutch. The overall look is polished and high-end, appealing to a sophisticated audience. # Hooks Headline: The Signature Artistry Set # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases The Signature Artistry Set, a product that is being offered. This communicates that the product is a curated collection of makeup items. - The product has been reduced in price from $130 to $97. This is meant to convey a cost savings to the potential customer.

# Ad summary This ad features a new color palette for the RMS Beauty Eyelights Cream Eyeshadow product. The ad promotes the 'Celestial Dream' palette, highlighting its sultry, earthy, and endlessly wearable colors. It aims to draw in customers by emphasizing the clean color payoff of the eyeshadows. # Brand positioning RMS Beauty is presented as a brand that prioritizes clean beauty without compromising on color payoff or wearability. The brand appears to target consumers who are conscious about the ingredients in their makeup but still desire high-performing, aesthetically pleasing products. The focus on 'clean color' suggests a rejection of industry norms that may rely on harsh chemicals for pigmentation, positioning RMS Beauty as a healthier, more sustainable alternative in the beauty market. The ad also appears to cater to people that appreciate natural tones. # Product The featured product is the RMS Beauty Eyelights Cream Eyeshadow palette, specifically the 'Celestial Dream' color selection, which is being restocked. The palette contains four cream eyeshadows in neutral, earthy tones that appear to be shimmery. The eyeshadows are designed to be 'sultry, earthy, and endlessly wearable'. The palette itself is white with rounded corners. An applicator with a black sponge tip on one side and a pink brush on the other is included. The ad emphasizes that the product offers 'clean color that actually shows up,' suggesting that the product offers both vibrant color and clean, safe ingredients. # Visual style The ad has a clean and minimalist visual style, focusing on product presentation. The background is a muted brown tone, creating a neutral backdrop that allows the eyeshadow colors and palette to stand out. The lighting is soft and diffused, enhancing the shimmer and texture of the eyeshadows without harsh shadows. The overall composition is balanced and symmetrical, conveying a sense of sophistication and elegance. # Hooks Headline: CELESTIAL DREAM IS BACK IN STOCK! # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand announces that the 'Celestial Dream' palette is back in stock, creating a sense of urgency and excitement for those who may have missed it previously. The brand seeks to capitalize on the item's popularity. - The brand describes the eyeshadows as 'sultry, earthy, and endlessly wearable'. This statement is from the brand's perspective and highlights the perceived qualities and versatility of the eyeshadows. This copy is intended to appeal to consumers looking for eyeshadows that fit a wide range of looks and occasions. - The brand states that the eyeshadows are a 'clean color that actually shows up,' directly addressing a potential customer concern that cleaner beauty products may not provide sufficient pigment payoff. This is from the brand's perspective and directly highlights a perceived USP.

# Ad summary Image ad for RMS Beauty Chameleon Lip Oil. The ad shows a close up of lips before and after application. Text reads, 'Your Lips, But Better. 8 hrs of hydration, no sticky finish, a personalized pink.' A green tube of lip oil is shown in the lower right corner. # Brand positioning RMS Beauty is presented as a brand that enhances natural beauty through its Chameleon Lip Oil. The ad focuses on personalization, promising a unique pink shade tailored to the individual, while also delivering on functional benefits like long-lasting hydration without a sticky finish. The brand's name is featured prominently on the product packaging in a vertical orientation. # Product RMS Beauty Chameleon Lip Oil is presented as a product designed to enhance the user's natural lip color while providing hydration. The lip oil offers 8 hours of hydration without a sticky finish and provides a personalized pink shade. The product comes in a bright green cylindrical tube with the brand name, "rms," printed vertically on the side. The applicator is visible next to the tube with product on it. # Visual style The ad features a clean, high-quality studio shot with bright, even lighting on a white background. The color palette is simple and features the color of the product's bright green packaging and cherry as the most prominent colors. Typography is clean and modern. The overall effect is polished and designed to immediately convey the product's key features and benefits in an appealing way. # Hooks Headline: Your Lips, But Better # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by stating that the lip oil will give the user "Your Lips, But Better", a statement told from the brand's perspective, suggesting the product's ability to enhance the user's natural features. - The ad lists the product's benefits, "8 hrs of hydration, no sticky finish, a personalized pink.", all of which are told from the brand's perspective, providing information on product features. - A close-up of lips is shown in a before-and-after format from the viewer's perspective, highlighting the transformation achieved with the lip oil. - The product is displayed, with a cherry beside it, from a customer's perspective, inviting the audience to experience the product firsthand.

# Ad summary This ad features a woman in her bathroom applying lip oil. She begins by stating that her lips are dry and dull, and that she found RMS beauty chameleon legendary lip oil, which transforms into a unique pink color after it reacts to your pH. The woman demonstrates how the green lip oil transforms into a flattering pink color. The woman goes on to say that a lip oil is needed to customize you. # Brand positioning RMS Beauty is presented as a brand offering a solution for everyday lip problems. The ad emphasizes the product's unique ability to transform into a color customized to each individual's pH, suggesting personalized beauty. This positions RMS Beauty as a brand that appreciates the unique needs of each customer by offering personalized products. The brand appears to value simplicity and individual expression. # Product The RMS Beauty Chameleon Legendary Lip Oil is a lip product packaged in a bright green container. The oil appears to be green but transforms into a unique pink after it reacts to your pH. It is packaged with a soft applicator. The lip oil is promoted as a hydrating solution for dry, dull lips that provides a personalized color, making it a unique product worth trying. It aims to solve the issue of finding the right pink shade by creating a customized color. # Visual style The ad has a natural and casual aesthetic, resembling user-generated content (UGC). It's shot in various everyday environments, including a bathroom and a living room, with natural lighting. The editing is simple, with smooth transitions between shots and a consistent pace throughout the video. The production quality is decent, making it feel authentic and relatable to the average viewer. The shots are timed well with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A woman in her bathroom states that her lips are dry and dull and that everyday pink doesn't look good on her. This is presented as a bathroom confessional. The presenter's tone is casual, as if she is a friend telling you about her experience. The perspective is from the customer, who is sharing her honest thoughts and frustrations. - 00:07–00:11 The woman says that she found RMS Beauty Chameleon Legendary Lip Oil. The perspective is from the customer who is sharing what she found to solve the problem. - 00:12–00:23 The woman shows the product's applicator brush and applies the lip oil, noting how it reacts to your pH. Her tone is enthusiastic and demonstrates the features and benefits. The perspective is from the customer demoing the product. - 00:24–00:26 The woman shows how the pink color that appears on her lips after applying the lip oil. She states that the pink color wakes her whole face up. This is from the customer's perspective who is delighted with the result. - 00:27–00:32 The woman highlights that if your lips are dry and nothing ever looks right, you need a lip oil that customizes to you. The tone is informative and encouraging. The perspective is from the customer who is giving friendly advice.

# Ad summary A fair-skinned woman with blonde hair puts on RMS Beauty lip oil, shade Chameleon, and expresses that her lips are very hydrated, and she is in love with the shade. # Brand positioning RMS Beauty offers makeup products designed to enhance natural beauty with a focus on clean, minimalist ingredients. The brand focuses on a natural, effortless look that aligns with a simple lifestyle, moving against the trend of heavy, complicated beauty routines. With a focus on enhancing natural beauty, RMS Beauty aims to occupy a space in the consumer's mind that equates to simple and healthy beauty rituals. This is achieved by offering multi-tasking products with natural ingredients. # Product RMS Beauty Hydrating Lip Oil is a hydrating lip product in the shade Chameleon, packaged in a bright green tube. The lip oil is applied with a wand applicator, and it is formulated to hydrate the lips for eight hours. It is designed to react with the wearer's pH to create a unique shade. The ad conveys that this lip oil is worth trying and buying, because it will keep lips hydrated and will create a unique color. # Visual style The ad has a polished commercial feel with natural lighting. The editing style includes static shots and smooth transitions. The ad pacing is around 15 CPM with consistent pacing throughout. The audio and visual elements are synced. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman holds the RMS Beauty lip oil and shares that she has the driest lips in the world. - 00:02–00:05 She says she is going to try the RMS Beauty Hydrating Lip Oil. - 00:05–00:12 The woman states that the product is supposed to hydrate lips for eight hours, and she bought the shade Chameleon, which is supposed to change color with her pH. - 00:12–00:16 She shares her actual reaction to how pretty the color came out. - 00:16–00:19 She finishes by saying the lip oil felt so lightweight and hydrating.

# Ad summary This ad showcases a chameleon lip oil product that adjusts to a user's unique pH, creating a personalized pink shade with added lip hydration. The ad emphasizes the product's functional benefits. # Brand positioning RMS Beauty is presented as a brand that offers innovative lip care products, specifically highlighting the uniqueness of its chameleon lip oil. The brand aims to occupy a space in the consumer's mind as a provider of personalized beauty solutions, adapting to individual pH levels for a customized color experience. This positioning suggests the brand is focused on functional beauty with a personal touch, offering products that hydrate while enhancing natural features, distinguishing itself by providing personalized results that cater to individual needs. # Product The advertised product is RMS Beauty's Chameleon Lip Oil, a lip care product designed to adjust to the user's unique pH level, resulting in a personalized pink shade. It's for anyone seeking a hydrating lip product that also provides a natural, customized color. The product offers plush hydration and is intended to make lips look alive. Its USP is the pH-adjusting color technology, allowing the product to react differently on each user, creating a unique shade of pink. The lip oil comes in bright green packaging with the brand name 'rms' on the side. # Visual style The ad features a clean, studio-shot product presentation with a focus on highlighting the product's unique characteristics. The visual motif includes a minimalist aesthetic with a bright pop of color from the product's packaging. There is subtle color grading with soft lighting effects. The typography is clean and legible, enhancing scannability and stop power. # Hooks Headline: Your Pink, Personalized # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces the RMS Beauty Chameleon Lip Oil, emphasizing its unique feature of adjusting color based on individual pH levels. The brand is telling the viewer what the product is called and its most unique feature. - The ad highlights the lip oil's personalized aspect by showcasing how it delivers a unique shade of pink tailored to each user. The brand is telling the viewer how the product works to create a unique benefit. - The ad mentions the functional benefits of the lip oil, focusing on its hydrating properties and ability to revitalize the lips. The brand is telling the viewer additional features and benefits of the product.

# Ad summary This ad promotes RMS Beauty's Chameleon Lip Oil, emphasizing its personalized pink shade and nourishing formula. The visual arrangement includes the product displayed with fresh cherries, set against a soft, gradient background, highlighting the product's natural and appealing qualities. # Brand positioning RMS Beauty presents itself as a brand focused on clean, nourishing beauty products. The brand is positioned as a provider of personalized experiences through its Chameleon Lip Oil, which adapts to each individual's unique chemistry. The ad emphasizes the nourishing aspect of the formula, suggesting a blend of health and beauty. The brand tone is sophisticated yet approachable, aligning with consumers who seek natural and customized beauty solutions. # Product The Chameleon Lip Oil by RMS Beauty is a lip product designed to provide a personalized pink shade based on the user's individual pH. Marketed for those who want a nourishing lip product, the oil formula promises both color and hydration. The ad highlights the product's ability to deliver a unique color that complements each user's natural lip tone, positioning it as a custom beauty solution. The advertisement emphasizes that the product is back, suggesting a previously high demand and love for the product among its consumers, reinforcing its perceived value and effectiveness. # Visual style The ad employs a clean, minimalist aesthetic with a focus on natural elements. The image is well-lit with soft, diffused lighting, giving it a polished yet approachable feel. The composition is carefully arranged, with the product and fresh cherries creating a visually appealing and organic look. The gradient background adds depth and subtly enhances the overall presentation. The typography is clean and legible, complementing the modern style of the ad. # Hooks Headline: IT'S BACK. FOR GOOD. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing the return of the Chameleon Lip Oil, immediately conveying excitement and catering to existing customers familiar with the product. The brand voice seeks to create a sense of anticipation and demand. - The product name, Chameleon Lip Oil, is displayed prominently. The brand voice is intended to directly and clearly communicate the product's identity, anchoring the viewer's attention on what's being offered. - The ad concludes by elaborating on the lip oil's key benefits, highlighting its personalized color and nourishing formula. This message is conveyed by the brand, which seeks to reinforce the unique value proposition of the product, persuading the viewer of its worth.

# Ad summary The ad features a woman reviewing a lip oil product. She starts by describing the problem of dry and dull lips ruining her day. She then introduces the rms beauty Legendary Lip Oil, demonstrating its use and highlighting its non-sticky formula and pH-adjusting properties. She expresses her satisfaction with the product and its ability to provide the perfect shade. # Brand positioning rms beauty is presented as a brand that offers innovative and effective solutions for common beauty concerns, in this case, dry and dull lips. The brand focuses on providing products that not only address functional needs but also enhance the user's natural features, as evidenced by the lip oil's pH-adjusting property. The brand's positioning is functional and personalized, aiming to provide a unique and tailored experience for each customer. It aligns with values of natural beauty enhancement and innovative cosmetic solutions, contrasting with generic, one-size-fits-all products. The brand seems to prioritize both the health and aesthetic aspects of beauty. # Product The featured product is the rms beauty Legendary Lip Oil, designed to nourish lips without leaving a sticky residue. It is marketed as a solution for dry and dull lips. A unique selling point is its ability to adjust to the user's pH, creating a perfect, personalized shade for each individual. This lip oil is portrayed as an easy-to-use product, applied directly to the lips using an included applicator. The lip oil's pH-adjusting feature addresses a potential purchase barrier by offering a customized color. The product is presented as a means to achieve nourished and perfectly shaded lips effortlessly. # Visual style The ad features a bright, natural aesthetic with a focus on clear product presentation. The editing style includes quick cuts to maintain a brisk pace. The production quality feels like a UGC video, which helps create a casual and relatable tone. The pacing is consistent, with cuts timed to coincide with key phrases. Visuals are directly synced to product demonstrations to guide the viewer through the product. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator is concerned about having dry and dull lips - 00:03–00:07 The creator introduces the rms beauty lip oil as her lip savior. She opens the package and displays the applicator. - 00:07–00:14 The creator applies the rms beauty lip oil to her lips, showcasing how it nourishes her lips without a sticky residue and adjusts to her pH to create a perfect shade. - 00:15–00:19 The creator showcases the final result of using the lip oil and reiterates her satisfaction with the product.

# Ad summary A content creator reacts to RMS Beauty founder Rose-Marie Swift's take on roll-on makeup products, then demonstrates a comparison between using a traditional stick bronzer versus an RMS pot bronzer applied with her fingers. She explains that using your fingers with the RMS bronzer uses less product and melts into the skin better because of the heat from your fingertips. # Brand positioning RMS Beauty is presented as a brand that encourages application techniques that work best with your skin for a seamless melt. This is implied by contrasting their pot bronzer applied with fingers with a standard stick bronzer applied directly. The ad suggests the brand is aligned with simplicity and skin-first makeup, positioning them against the norm of complex application and tools. The focus is on how the product interacts with the skin, suggesting a functional yet natural approach to beauty. # Product The featured product is the RMS Beauty bronzer, a cream-based bronzer packaged in a small pot. The ad emphasizes that it is best used when applied with fingers. The main USPs highlighted are that it uses less product and melts into the skin more effectively than other bronzers, specifically those applied with traditional stick applicators. It is implied that this product is for individuals seeking a more natural, seamless finish and are open to unconventional application methods. A key benefit is the control and precision offered by finger application. # Visual style The ad has a polished UGC feel with a split screen at the beginning. The editing includes quick cuts between the woman and Rose-Marie. The pacing is moderate, with cuts timed to some of the voiceover lines. The overall aesthetic is clean and well-lit, with natural-looking makeup and simple backgrounds. The production quality is high, but maintains a casual tone appropriate for the platform. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad opens with a TikTok-style split screen. The top half shows Rose-Marie commenting that roll-on products look exactly like they are. She says she prefers fingers and nice brushes. This establishes a baseline opinion on makeup application preferences, from the perspective of the founder of RMS Beauty. The tone is informal and direct. - 00:05–00:12 00:05–00:12: A creator introduces Rose-Marie’s unpopular opinion on roll-on sticks, setting up a potential controversy and hinting at a challenge to conventional beauty norms. She sides with Rose-Marie and promises to demonstrate why. The perspective is from a beauty influencer and the tone is conversational and inviting. - 00:12–00:16 00:12–00:16: The creator announces she will demonstrate with a generic stick bronzer. This segment sets the stage for a comparison, while shifting the focus to functional demonstration and problem/solution. - 00:16–00:20 00:16–00:20: The creator applies a stick bronzer to her cheekbones and forehead to demonstrate where bronzer should go. This illustrates product application, while setting the stage for what she thinks about the bronzer. The perspective is from the user. - 00:20–00:39 00:20–00:39: The creator blends the stick bronzer into her skin with a brush, and shares her issues with the product. She comments on how roll-on products tend to waste product, and they sit on top of the skin instead of melting into the skin. This beat articulates a specific issue with stick bronzers and builds the case for an alternative, all told from a customer POV. She calls the side she just did "muddy looking". - 00:40–00:45 00:40–00:45: The creator transitions to using the RMS Beauty bronzer with her fingers on the other side of her face. She highlights the differences in application and result. The perspective is from the user and the tone is conversational. - 00:45–00:57 00:45–00:57: She notes that fingers require less product, provide more control over placement, and the fingertip heat melts the bronzer into the skin. She says it feels like it is working with the skin instead of fighting against it, which is beneficial for creating a natural, seamless look. The perspective is from the user and the tone is conversational. - 00:58–01:03 00:58–01:03: She concludes it's about using techniques that work with your skin. The perspective is from the user and the tone is conversational.

# Ad summary This ad for RMS Beauty promotes a limited-time offer of 25% off when customers pick three products. The ad features a lip pencil, lip shine, and highlighter. # Brand positioning RMS Beauty is presented as a brand that prioritizes a personalized beauty routine. The ad emphasizes the idea of creating a routine that suits individual preferences with the tagline "Your Routine, Your Way." This suggests a brand that values customization and caters to the unique needs of its customers. The brand's positioning is emotional, focusing on empowerment and self-expression through beauty. The brand pushes against the norm of prescriptive beauty standards, encouraging customers to curate their own routines. # Product The ad features three RMS Beauty products. The first is a Go Nude Lip Pencil, a lip liner in a nude shade. The second is an unnamed lip shine, packaged in a pink tube with the brand's logo printed vertically. The third is a highlighter in a square, white compact. The ad promotes the idea of creating a personalized beauty routine by selecting three products, suggesting that these products can be mixed and matched to achieve a desired look. The offer of 25% off incentivizes customers to try multiple products and explore the brand's range. # Visual style The ad has a clean and minimalist visual style. The production quality is high, with studio-shot lighting and a focus on showcasing the products in a visually appealing way. The image treatment includes soft lighting and a blurred background, creating a sense of elegance and sophistication. The typography is clean and legible, complementing the overall aesthetic. # Hooks Headline: Your Routine, Your Way # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the message "Your Routine, Your Way," which is told from the brand's perspective. This sets the tone for a personalized beauty experience, inviting the audience to create a routine that suits their individual preferences. - The brand then presents an offer: "Pick three products, get 25% Off." This is a direct incentive to encourage the audience to explore the brand's range and make a purchase.

# Ad summary Image ad for RMS Beauty, advertising a limited-edition set of eye makeup. The ad features multiple items from the eye makeup set in a close-up shot and advertises the price of the set at $97, down from $130. # Brand positioning RMS Beauty is presented as a curated makeup brand. The brand offers what is needed to complete an entire eye routine, suggesting a commitment to providing comprehensive solutions for makeup application. By highlighting the 'limited-edition set,' the brand implies exclusivity and scarcity, encouraging prompt action from consumers. The brand aligns itself with simplicity and luxury, offering a high-end makeup experience in a streamlined package. # Product The advertised product is a limited-edition set designed to complete an entire eye routine, including eyeshadow, liner, mascara, and setting mist. The set is packaged in a sleek and portable format. The eyeshadow component includes several neutral shades in an easy to carry palette. The eyeliner is a thin pencil. The mascara is in a slender silver tube. The setting mist comes in a small spray bottle. This all-in-one set is designed to provide everything needed for a complete eye makeup look, simplifying the makeup routine and offering value through bundled products. The advertisement highlights that this set is 'perfected in one limited-edition set,' suggesting precision and quality. # Visual style The ad has a polished, studio-shot production quality with a focus on a clean presentation of the products. The image treatment includes background blur and soft lighting. The typography is clean and minimal. # Hooks Headline: Your Complete Eye Routine # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents the brand's full eye makeup set for those seeking an easy, all-in-one solution. This opening intends to highlight the brand's understanding of their customer's needs and positions the brand as a provider of comprehensive makeup solutions. The message is from the brand's perspective. - The ad details what the eye makeup set includes and highlights the value of the limited-edition set to show that the consumer is getting a deal with all of these products included. This is intended to convey the benefits of buying the full set. This message is from the brand's perspective. - The ad lists the discounted price of the eye makeup set to create a sense of urgency and encourage immediate purchase. This is intended to show consumers that they need to buy the product now before the sale ends. The message is from the brand's perspective.

# Ad summary Image ad featuring the RMS Beauty Chameleon Lip Oil, highlighting its pH-adjusting properties and long-lasting hydration. # Brand positioning RMS Beauty is presented as a brand that embraces the concept of clean beauty with products that are simple, effective, and non-toxic. The brand seemingly focuses on enhancing natural beauty through minimalist, skin-friendly formulas. The focus on pH-adjusting color in the lip oil implies an innovative approach within the beauty space, offering a unique and personalized experience. The brand's positioning appears to be a blend of functional and emotional, where the functional aspect is the clean ingredients and the emotional aspect is the personalized color transformation. # Product The product being advertised is the Chameleon Lip Oil by RMS Beauty. The ad highlights that it is a pH-adjusting lip oil, meaning it reacts with the user's natural pH to create a unique shade of pink. The product is marketed towards those looking for a personalized lip color experience with the added benefit of hydration. The ad explicitly states that the lip oil provides '8 hrs of hydration,' addressing the potential purchase barrier of lip oils being perceived as non-moisturizing. The unique selling proposition is the combination of pH-adjusting color and long-lasting hydration, making it a standout product in the lip care category. The product comes in a bright green tube with 'rms' printed on the side and a white applicator. # Visual style The ad has a clean and minimalist visual style, utilizing soft lighting and a bright color palette to highlight the product. The production quality appears to be high, with sharp focus and attention to detail. The visual motifs include a focus on the product itself and a clean, uncluttered background. The image treatment features background removal to emphasize the product and its unique color transformation. # Hooks Headline: Chameleon Lip Oil # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a header declaring the product is 'HERE TO STAY,' immediately conveying the message that this is a returning favorite that customers will be happy to see. The brand is announcing the return of the product. - Next, the ad introduces the product as 'Chameleon Lip Oil,' setting the expectation for a color-changing lip product and piquing the audience's curiosity. The brand is directly naming the product and highlighting its key feature. - The copy clarifies that 'Our viral pH-adjusting pink is back for good,' reinforcing the product's unique selling point and indicating high demand from previous success. The brand is reminding the audience of the product's past popularity and promising continued availability. - The ad features an image of the lip oil with its applicator, visually showing the product's texture and color transformation in action, and further emphasizing the pH-adjusting feature. The product is visually demonstrating the product's unique color and promoting long-lasting hydration. - Finally, a circular badge highlights the '8 HRS OF HYDRATION' benefit, addressing a common concern about lip oils and providing reassurance to potential buyers. The brand is directly stating the product's benefits and aiming to resolve concerns about its moisturizing properties.

# Ad summary This ad features a testimonial about the product, Redimension Hydra Eyes Quartet. The ad highlights the texture of the product when applied to the skin with 5 red stars above the testimonial to build trust. # Brand positioning RMS Beauty is presented as a luxury cosmetics brand that offers high-quality eyeshadows. The brand emphasizes innovative textures and luminosity in its products, as highlighted by the testimonial's reference to the shadows transforming from a gel to a silky powder finish. RMS positions itself as a brand that values performance, luxurious experience, and a signature glow, aiming to occupy a premium space in the beauty market by providing eyeshadows that not only look beautiful but also feel luxurious and maintain the skin's luminosity. # Product The product is the REDIMENSION HYDRA EYES QUARTET. According to the testimonial, the eyeshadow's transform from a gel-like texture to a silky powder finish upon application. The eyeshadow does not crease or cause fallout, and gives the skin a signature luminosity. The eyeshadow palette can be used by anyone, from beauty minimalists to beauty gurus, with its array of colors and application abilities. The ad also addresses purchase barriers, such as creasing and fallout. # Visual style The ad has a clean and polished visual style. The product swatch is well-lit, highlighting the textures and colors of the eyeshadows. The white background keeps the focus on the product. The overall presentation is minimalist, with simple typography and no distracting elements, which enhances the product's elegance and makes it appear high-quality. # Hooks Headline: "These beautiful shadows transform from the easy application of a gel to the silky finish of a powder without creasing, fallout, or losing the brand's signature luminosity (my favorite part!)" # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with five red stars and a product name to bring the viewer's attention to the product and brand. - A testimonial is then shown to promote the product and build trust with the viewer. - Lastly, a swatch of the product is shown to let the viewer see the colors and quality of the eyeshadow.

# Ad summary The ad features a creator who demonstrates how to achieve a smokey eye look using the RMS Beauty Palette. # Brand positioning RMS Beauty is presented as a brand that emphasizes simplicity and ease of use in makeup application. The ad focuses on making eyeshadow application uncomplicated with their new RMS Beauty Palette. The brand promotes the idea that achieving a wearable smoky eye is accessible to everyone, aligning with a functional approach to beauty by providing products that are easy to blend and offer versatility. # Product The RMS Beauty Palette is a four-shade eyeshadow palette designed to create a soft, wearable smoky eye. Each shade in the palette is presented as having a silky formula that is highly pigmented but blends easily without fallout. The palette offers versatility, allowing users to create various looks by using the shades individually or blending them together. The user can also wet their brush to increase the intensity of the shades, which are named 'Sweetest Flame,' 'Sandcastle,' and 'Dark & Stormy' with the fourth shade being named 'Botanic Melody'. The palette addresses the common barrier of eyeshadow application being complicated or messy by offering a product that is user-friendly and produces professional-looking results. # Visual style The ad has a polished UGC feel, filmed in a natural setting with soft, diffused lighting. The editing style consists of quick cuts to maintain a fast pace, with a consistent cuts per minute, emphasizing product actions. The overall aesthetic aims for a clean, professional look suitable for social media platforms like Reels. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator, holding the RMS Beauty Palette and a double-ended eyeshadow brush, starts the tutorial by asserting that eyeshadow doesn't have to be complicated, framing the segment around simplifying makeup. - 00:02–00:07 The creator introduces the RMS Beauty Palette, stating that she will show how to create a soft, wearable smoky eye using it. This is presented as a response to the initial statement, offering a solution to the complexity of eyeshadow. - 00:07–00:15 She applies the shade 'Sweetest Flame' to the inner corner and lid, describing the formula as silky and highly pigmented yet easy to blend without fallout. - 00:15–00:20 The creator adds depth to the outer corner using 'Sandcastle' and 'Dark & Stormy,' continuing to show the user-friendly aspect of the product and demonstrating versatility. - 00:20–00:24 The creator claims that the shades blend into each other nicely without looking muddy or patchy, and swatches to show blending, addressing a common blending issue. - 00:24–00:30 The creator demonstrates that the user can wet the brush to intensify the shades, showing how she did with 'Botanic Melody,' - 00:30–00:33 The creator concludes by stating how versatile this palette is as the user can create so many different looks with it.

# Ad summary The ad features a woman in her home, testing out two RMS Beauty SPF serums, blending them together, and ultimately declaring the product her new favorite sunscreen due to the product's quality ingredients. # Brand positioning RMS Beauty positions itself as a brand that prioritizes high-quality ingredients and effective skincare solutions. The brand values the consumer's trust by only using products that contain quality ingredients. The ad reinforces the brand’s focus on skin health and beauty as one serum used in the ad contains peptides to smooth skin. In addition, the packaging is simple, minimal, and communicates a sense of sophistication. # Product The ad promotes two RMS Beauty Super Radiance Serums. Both serums contain SPF 30. One serum is a cream color in a light pink bottle, while the other is bronze in an orange bottle. The product is for anyone who doesn't want to compromise on quality ingredients when using an SPF. The lightweight formula contains peptides that will smooth the skin out and help the product blend seamlessly. # Visual style The ad has an organic feel, and the production quality indicates a hybrid approach, blending UGC with polished commercial elements. The editing style features quick cuts and static shots to keep the pace of the ad moving. The creator is always center-framed, and the camera is stationary. The natural lighting adds to the ad's authentic feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator applies a few drops of the cream-colored serum to her forehead and cheekbones. - 00:00–00:03 The creator pauses and explains that she thinks this product is going to be her new go-to. - 00:03–00:06 The creator reveals that she has been super excited about the RMS Beauty Super Radiance Serum. - 00:06–00:07 The creator then holds up both the cream and the bronze-colored serums, showing each. - 00:07–00:08 The creator squeezes some of the bronze serum onto her finger to display the color. - 00:08–00:12 The creator applies the bronze serum to her face. - 00:10–00:11 The creator shares that they are going to give the serums a good mix. - 00:12–00:17 The creator then blends the two serums together on her face, showing the audience how well the serum blends into her skin. - 00:14–00:21 The creator shares that the serum is blending into her skin so seamlessly, which no SPF has done before for her. - 00:19–00:21 The creator shares that she is so impressed with the product. - 00:22–00:25 The creator applies more of the cream-colored serum to her face. - 00:23–00:26 The creator shares that the product is a light formula made with peptides and SPF 30. - 00:26–00:29 The creator drops more serum onto her face and declares that it feels like the serum is smoothing her skin out. - 00:29–00:33 The creator shares that as someone who doesn't compromise on quality ingredients, this checks off all her boxes. - 00:33–00:36 The creator holds up both products again and states that it is hands-down her new favorite sunscreen.

# Ad summary A woman reviews RMS Beauty's Legendary Lip Oil. She applies the product and expresses surprise and delight with the color and feel, stating that it is not sticky. # Brand positioning RMS Beauty is presented as a modern beauty brand that prioritizes both cosmetic results and comfortable wear. Their lip oil product is portrayed as a solution for those seeking shine and personalized color without the common drawbacks of sticky or heavy formulas. The brand caters to individuals who value lightweight, conditioning products and appreciate a touch of everyday luxury. # Product RMS Beauty Legendary Lip Oil is a lip product that is designed to react to the user's natural pH balance, creating a personalized shade of pink. It aims to provide a lightweight, glossy, and non-sticky feel, offering a conditioning and soft sensation on the lips. It is packaged in a bright green container with a doe foot applicator. # Visual style The ad has a casual, UGC-style aesthetic with a bright and clean look. The editing is simple with static shots. The production quality is high-end, with attention to lighting and clear focus. The pacing is moderate, supporting the natural flow of speech. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator expresses her struggle to find a lip product that provides shine and remains comfortable. This introduces a common frustration and sets the stage for the product reveal. - 00:05–00:11 00:05–00:11 The creator introduces the RMS Beauty Legendary Lip Oil and explains that it is designed to react to the user's natural pH balance to create a personalized pink shade. This begins to establish a value proposition for the product. - 00:11–00:19 00:11–00:19 The creator applies the lip oil to her lips, citing her lack of positive experiences with lip oils. This creates a sense of anticipation for the product's performance. - 00:20–00:33 00:20–00:33 After applying the lip oil, the creator expresses surprise and delight, noting that it has transformed into a beautiful pink shade. She emphasizes the lightweight, glossy, and non-sticky feel of the product, highlighting its conditioning and softening properties. This seals her satisfaction with the product. - 00:33–00:37 00:33–00:37 The creator declares the RMS Beauty Legendary Lip Oil as her new everyday perfect pink, solidifying her endorsement of the product.