How Rise Science Advertises on Meta

# Ad summary The ad uses cartoon alien characters to compare the effects of following an early bird vs. night owl sleep schedule, and invites users to take a quiz to find their ideal wake-up time. # Brand positioning The ad presents RISE as an app designed to help users find their ideal sleep window and minimize sleep debt. The app is positioned as a functional tool that provides insights into sleep patterns and offers a personalized approach to optimizing sleep schedules. It suggests that RISE is used by people who want to improve their energy levels and overall well-being by addressing sleep debt and finding a sleep routine tailored to them. The brand seems to be pushing against the notion that there is a single 'right' sleep schedule by presenting evidence that the ideal sleep schedule can vary, and that its app can help the user find what works best for their body and lifestyle. # Product The RISE app is a sleep-tracking app that helps users determine their ideal sleep schedule and manage sleep debt. The ad shows that using RISE allows users to find their ideal sleep window. The ad highlights that using the app helps users avoid accumulating sleep debt. The ad presents the product as a way to achieve balanced metabolism and sustained energy throughout the day, which implies this product is for people looking to improve their overall wellness through better sleep. # Visual style The ad has a playful, cartoonish aesthetic with vibrant colors and simple character designs. The lighting is soft and even, creating a clean and inviting feel. The animation style is basic, and the focus is on delivering information through text and visual comparisons. The editing is minimal, with static shots and no transitions. The visual style is simple and clean, designed to highlight the comparison between the two sleep schedules and the benefits of using the RISE app. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Take the quiz and find your ideal wake-up time today # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a side-by-side comparison of two cartoon alien figures representing two different sleep schedules. - 00:01–00:09 The alien on the left is labeled "Early Bird" and shown sleeping at 11 PM with associated traits of slowed metabolism, a weight gain of 10 lbs, daily burnouts, and 22 hours of sleep debt. The alien on the right is labeled "Night Owl" and sleeps at 1:11 AM, using the RISE app to find her ideal sleep window. This alien is associated with a balanced metabolism, weight loss of 6 lbs, energized all day, and 0 hours of sleep debt. The early bird alien is drinking coffee, while the night owl alien is also holding a mug but smiling. - 00:09–00:09 The ad ends with an invitation to "Take the quiz and find your ideal wake-up time today."

# Ad summary This ad demonstrates the Rise app through a conversation at a park between two men, one of whom is taking a nap on a picnic table. The first man suggests a scientific way to determine the second man's perfect wake up time. # Brand positioning Rise is presented as a brand that uses sleep science to determine the best time to wake up, rest, and have energy throughout the day. It is presented as an alternative to the conventional 8-hour sleep schedule, which the brand implies isn't optimal for everyone. The brand aligns with a lifestyle of productivity and feeling better. Rise appears to push against the norm of simply getting enough sleep, opting for a more scientific approach. # Product Rise is an app that uses sleep science to calculate the best time for you to wake up, when you should rest, and when you'll have energy throughout the day. The product is for those who are trying to be more productive, get to work earlier, work on their side hustles, but have no energy. The ad implies that the product addresses the purchase barrier of feeling tired despite getting enough sleep. The product uses a quick quiz to get you started. # Visual style The ad has a hybrid feel with UGC-style video, text overlays, and music. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Just take their quick quiz and they'll get you started # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with text about testosterone levels and perfect wake-up times paired with an image of a buff man doing intense workouts. - 00:06–00:09 00:06–00:09 The scene transitions to a man at a park running past a man sleeping on a picnic table. The text overlay says, “pov: bro still thinks 8 hours sleep will give him energy”. This conveys the perspective of the man running, who seems to be questioning the other man’s lifestyle. - 00:09–00:31 00:09–00:11 The man running approaches the other man who claims he just got 8 hours of sleep. The first man is skeptical and challenges the other to find his perfect wake-up time with the Rise app. - 00:31–00:37 00:31–00:37 The man running suggests using sleep science to calculate the best time to wake up, rest, and have energy throughout the day. The other man is skeptical. - 00:37–00:46 00:37–00:46 The man running shows his phone displaying his 4:20 a.m. wake up time. He claims he has been more productive and feeling better since using Rise. The other man questions if Rise is an app, and the man running replies that it is and encourages him to take the quick quiz to get started.

# Ad summary This ad for the RISE app compares an early sleeper to a night owl with the goal of encouraging people to take a quiz to find their ideal wake-up time. # Brand positioning The RISE app is presented as a resource that helps individuals determine the optimal wake-up time to improve their daily energy levels and reduce sleep debt. The ad uses a comparison between 'early sleepers' and 'night owls,' implicitly positioning the brand as one that understands and caters to different sleep patterns and needs. It promotes the idea that using the app can lead to lower cortisol levels, weight loss (as implied by '-5lbs'), increased energy throughout the day, and zero sleep debt, suggesting a functional approach to improving sleep and overall well-being by addressing individual sleep chronotypes. # Product The RISE app is presented as a tool designed to help users discover their ideal wake-up time. As conveyed through a comparison between an early sleeper and a night owl, the app aims to address issues like high cortisol levels, weight gain, exhaustion, and sleep debt, which are associated with waking up at the wrong time for one's body clock. By using the app, users can allegedly achieve lower cortisol levels, potential weight loss, consistent energy throughout the day, and eliminate sleep debt. The app addresses the purchase barrier of uncertainty around optimal sleep schedules by offering a personalized solution, prompting users to take a quiz to find their ideal wake-up time. # Visual style The ad has a clean, cartoonish aesthetic with bright colors and clear text overlays. The editing is static, with no cuts or transitions, maintaining a consistent split-screen view throughout. The production quality is polished and professional, resembling a high-end animated explainer. The pacing is slow and deliberate, allowing viewers to read the text and absorb the information. The audio-visual sync is maintained, with the music complementing the visuals. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Take the quiz and find your ideal wake-up time today # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a split-screen comparison between an 'early sleeper' and a 'night owl'. - 00:00–00:19 The early sleeper wakes up at 6 AM and is presented with negative attributes such as high cortisol, potential weight gain, exhaustion, and significant sleep debt. - 00:00–00:19 In contrast, the night owl wakes up at 4:20 AM after using the RISE app and is presented with positive attributes like low cortisol, potential weight loss, high energy, and zero sleep debt. - 00:00–00:19 The ad ends with a call to action encouraging viewers to take a quiz to find their ideal wake-up time.

# Ad summary This ad demonstrates that the RISE app uses sleep science to determine the best wake up time for its users. It uses UGC content by interviewing a man who uses the RISE app and reports having a high level of energy. It encourages users to take a quiz on the RISE app to cancel sleep debt and get back to normal with all the energy they need. # Brand positioning The RISE app is presented as an authority in sleep science. The brand aims to occupy the space of personalized sleep optimization, addressing concerns about energy levels, productivity, and physical health that stem from improper sleep patterns. It positions itself as a tool that uses scientific methods to help users understand and improve their sleep schedules, offering a functional solution that deviates from generic sleep advice by providing tailored recommendations, suggesting a modern, data-driven approach to wellness. # Product The RISE app is presented as a sleep science tool to help users cancel their sleep debt and get all the energy they need. It determines the user's ideal wake time and bedtime. It personalizes the sleep schedule with information it gathers from users who take a quiz in the app. It also claims to be used by professional athletes, including NFL players, which suggests its efficacy for high performers and those looking to optimize their physical and mental capabilities. # Visual style The ad uses a hybrid visual style, combining polished CGI animation with scrappy UGC-style footage. The editing rhythm is moderate, and the camera is shaky. Audio-visual sync is not apparent. The CGI animation creates a fantastical, attention-grabbing opening, while the rest of the ad consists of a real-world interview. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Yeah, download it on the App Store. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with two cartoon alien figures side by side. The figure on the left is an Early Bird and the one on the right is a Night Owl. The text highlights the negative attributes of waking up at 6AM and the positive benefits of waking up at 4:20AM. - 00:03–00:06 The perspective shifts to a woman holding a microphone as she asks a man what time he wakes up. The message here is to grab attention with a question about sleep schedule from a real person. - 00:06–00:12 The man replies that he wakes up around 4:20AM because it is his biological clock. He says he feels like he can get the most out of the day and be productive. - 00:12–00:16 The woman asks him how he knows that. The man replies he downloaded the RISE app, which gave him his suggested wake time and bedtime. - 00:16–00:19 The man states that bad sleep can crush your energy and testosterone. The perspective here is to highlight the issues related to poor sleep. - 00:20–00:25 The woman questions if it works, and the man responds that it does, and that NFL players use it. - 00:25–00:33 The woman asks how the RISE app figures all that out, and the man responds that it uses sleep science. He says that he took a quiz, got the information he needed, canceled his sleep debt, and is back to normal with all the energy he needs. The perspective here is to position the app as science-based, and highlight the user's benefit from using the app. - 00:33–00:35 The woman says that she needs to download that. The man replies that she can download it on the App Store.

# Ad summary This ad for the RISE app compares an 'early bird' to a 'night owl' to show how the app can help you find your ideal wake-up time. # Brand positioning RISE is presented as a tool to optimize sleep schedules for improved health and productivity. The brand aims to occupy a space in the consumer's mind as a science-based sleep solution, offering personalized insights to enhance energy levels and overall well-being. It aligns with a lifestyle focused on self-improvement and biohacking, promising functional benefits like increased focus, stamina, and drive through better sleep. The brand pushes against the norm of generic sleep advice by providing tailored recommendations based on individual biological rhythms. The positioning is functional, emphasizing performance and optimization through personalized sleep schedules. # Product The RISE app is a sleep tracking and optimization tool designed to help users discover their ideal wake-up time based on their biological sleep window. The app helps users who want to maximize their energy levels, focus, and overall well-being by aligning their sleep schedule with their body's natural rhythms. The RISE app is mentioned as the tool used to find the ideal wake-up time. By using the app, you can achieve benefits like building muscle, high stamina, being 5x more driven, and 5x more focused. # Visual style The ad has a cartoonish and clean visual style, resembling a split-screen comparison with clear text overlays. The production quality is high, with well-rendered 3D cartoon figures. The pacing is static, with no cuts or transitions, maintaining a consistent rhythm. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Take the free quiz and find your biological sleep window # Point of view - [object Object] # Storyline - 00:00–00:07 The ad compares an 'early bird' waking up at 6 AM with a 'night owl' waking up at 4:20 AM. - 00:00–00:07 The 'early bird' is shown as struggling to build muscle, having low libido, no drive, and mental fog. - 00:00–00:07 The 'night owl' using the RISE app is shown as building muscle, having high stamina, 5x drive, and 5x focus. - 00:00–00:07 The ad encourages viewers to take a free quiz to find their biological sleep window.

# Ad summary This ad for Rise, a sleep-tracking app, features a woman being approached by a man pointing out the sleep debt she has. He encourages her to download the app in order to get her sleep on track. # Brand positioning Rise is presented as an accessible and effective solution for individuals struggling with sleep debt. The brand positions itself as a friendly expert in sleep, offering a tool to optimize sleep schedules and improve overall well-being. The ad conveys a sense of empowerment, suggesting that users can take control of their sleep and feel more energized. The brand seems to challenge the norm of relying on quick fixes like energy drinks by advocating for a more sustainable, data-driven approach to sleep management. The positioning is functional, highlighting the app's ability to provide personalized sleep recommendations. # Product Rise is a sleep-tracking app designed to help users eliminate sleep debt by syncing up to their body's natural rhythm. The app is for anyone who feels tired or sluggish and wants to improve their sleep habits. The ad explicitly states that the app is free to download. It works by calculating the user's sleep debt and providing personalized recommendations for bedtime and wake-up times. The app addresses the purchase barrier of cost by emphasizing its free access and aims to combat the reliance on quick fixes like energy drinks by offering a more sustainable solution. The ad suggests that by using Rise, users can improve their metabolism, lose weight, and have more energy throughout the day. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and outdoor settings creating a relatable and authentic feel. Quick cuts and jump cuts are used throughout the video, mirroring the fast-paced editing style common on platforms like TikTok and Reels. The production quality appears to be a hybrid of UGC and polished commercial, blending user-generated content with professional filming techniques. The pacing is moderate, with cuts timed to align with voiceover lines and music cues, enhancing the overall rhythm and engagement of the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Downloads that call rise right now. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a woman holding a brightly colored energy drink while a question appears on-screen, posing a hypothetical situation about a woman in her 30s waking up at 5:55 AM to fix her sleep debt. - 00:00–00:01 The woman responds sarcastically, 'Sleep what?' - 00:01–00:03 The scene transitions to other women who react with confusion and skepticism to the concept of 'sleep debt,' - 00:03–00:06 The narrative shifts to a woman standing near a pool, holding an energy drink and her phone. A man approaches her, questioning her need for the drink and implying she has 'sleep debt.' - 00:06–00:08 The woman initially resists, stating she 'needs' the drink. - 00:08–00:10 The man points out she likely has sleep debt, prompting her to ask, 'What sleep debt?' - 00:10–00:15 The man proceeds to recommend downloading the Rise app, explaining that it's free and will help her understand her body's sleep needs. The woman expresses curiosity, asking what the app does. - 00:15–00:20 The man shows her the app interface on his phone, explaining that it tracks how much sleep her body needs. He states that regardless of how much sleep she gets, if she has a lot of sleep debt, she will still be tired and need to drink energy drinks. - 00:20–00:24 The man shows the woman that he downloaded the app and he recommends that she should take a quiz so that the app can sink up to her bodies natural rhythm. - 00:24–00:27 The woman takes a look at the app on his phone and is surprised by the app, and asks him what is bad about it. - 00:27–00:47 The woman is shocked to discover she has '16 hours' of sleep debt, exclaiming she's never met someone with that much. The man explains that the app will recommend a bedtime and wake-up time to eliminate the debt, preventing her from needing the energy drink.

# Ad summary The ad begins with an interviewer asking people on the street what time they wake up in the morning. When one woman answers that she wakes up at 5:55 a.m., she explains that she uses an app called Rise that tells her the ideal sleep and wake-up time. The app helps her to lose weight because it reduces cravings and boosts energy. According to Rise, 80% of users feel the benefits within 5 days. Rise offers a free quiz and uses sleep science to figure out the rest. # Brand positioning RISE is an app designed to help people optimize their sleep schedule in order to improve their lives. The app uses sleep science to determine the ideal sleep and wake-up times for users. By following the app's recommendations, users can reduce cravings, boost energy, and improve their metabolism. RISE aims to be an expert companion for better sleep and energy. The brand's positioning is functional, emphasizing the performance and simplicity of the app. # Product The RISE app helps users optimize their sleep schedule by telling them the ideal sleep and wake-up times based on sleep science. The app is for anyone looking to improve their sleep quality, reduce cravings, boost energy, and improve their metabolism. Users can take a quick, free quiz within the app, and the app uses sleep science to figure out the rest. It helps people understand that bad sleep can wreck their metabolism. RISE has tracked over 1.7 billion nights of sleep and is trusted by millions. # Visual style The ad has a UGC feel, with the main portion of the ad being recorded on a phone held by the interviewer. The lighting appears to be natural. There are quick cuts between the interviewer and the interviewee. Text overlays are used throughout the ad to highlight key points. The editing style is somewhat polished, but maintains a casual tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Take the FREE QUIZ # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with an interviewer asking strangers what time they wake up in the morning. - 00:02–00:02 One woman says she wakes up at 5:55 a.m. - 00:03–00:04 The interviewer asks a second woman what time she wakes up in the morning. - 00:04–00:11 The woman answers that she wakes up at 5:55 a.m. because she was told by her mother's sister's daughter about an app called Rise. - 00:11–00:14 The woman claims that the app tells her her ideal sleep and wake-up time. - 00:14–00:16 The interviewer asks if the app actually works. - 00:17–00:22 The woman claims that she has been trying to lose weight, and Rise reduces cravings and boosts her energy. - 00:23–00:26 The woman says that she didn't realize that bad sleep was wrecking her metabolism. - 00:26–00:28 The interviewer asks how the app actually works. - 00:28–00:33 The woman explains that she just had to take a quick quiz, and then sleep science figured out the rest. She states that the app is free in the App Store. - 00:33–00:35 The interviewer says that she's going to try it.

# Ad summary This ad for the RISE app, a sleep-tracking and timing app, compares two women who wake up at different times to show how waking up at an earlier or later time impacts sleep, energy, and cortisol levels. One woman wakes up at 6AM, has high cortisol, is exhausted throughout the day, and has 22 hours of sleep debt. The other woman wakes up at 5:55AM after using the RISE app, has low cortisol, is energized throughout the day, and has zero hours of sleep debt. The ad encourages viewers to take a 1-minute quiz to find their ideal wake-up time today. # Brand positioning RISE is presented as a sleep app that aims to optimize the user's wake-up time to improve overall health and energy levels. The brand promotes a lifestyle of being energized and healthy by aligning wake-up times with individual circadian rhythms. It directly addresses the functional benefits of using the app by highlighting metrics like reduced cortisol levels, decreased sleep debt, and increased daily energy. The brand occupies a space that pushes against the traditional 'early bird' approach, instead prioritizing personalized sleep schedules based on scientific data. # Product RISE is a mobile app designed to help users find their ideal wake-up time to optimize their sleep and energy levels. The ad explicitly states that the app helps users to wake up at a time that results in low cortisol, feeling energized throughout the day, and having zero hours of sleep debt. The RISE app is promoted for its ability to personalize wake-up times to align with individual circadian rhythms, as highlighted by the featured woman's claim that she uses the RISE app to find her ideal wake-up time. The app addresses common purchase barriers by showcasing tangible benefits such as weight management (negative 5 lbs) and reduced sleep debt, making it an attractive option for those looking to improve their overall health and daily energy levels. # Visual style The ad has a clean, modern aesthetic with a clear split-screen format to compare two scenarios. The production quality is high, but not overly polished, giving it a relatable feel for social media. The use of direct comparison through side-by-side visuals helps emphasize the key differences between the two approaches to waking up. The pacing is slow, focusing on clear visual elements and text overlays to convey information effectively. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Take the 1-minute quiz & find your ideal wake-up time today # Point of view - [object Object] # Storyline - 00:00–00:02 Two women are shown standing in front of a wood paneled wall with the headings 'Early Bird' and 'Night Owl' at the top of the frame. - 00:02–00:11 Each woman is assigned traits that describe them based on whether they are an 'Early Bird' or 'Night Owl.' One wakes up at 6AM, has high cortisol, is exhausted all day, and has 22 hours of sleep debt. The other wakes up at 5:55AM everyday (used the RISE app to find my ideal wake-up time), has low cortisol, has negative 5 lbs, is energized throughout the day, and has 0 hours of sleep debt. - 00:11–00:19 Both women are shown looking and acting according to the text descriptions of them. The 'Early Bird' has dark circles under her eyes and is tired. The 'Night Owl' is energetic and smiling.

# Ad summary A content creator interviews people on the street about their morning wake-up times and showcases how the Rise app can improve sleep and regulate metabolism. # Brand positioning Rise is presented as an expert companion for better sleep and energy. The brand is positioned as a science-based solution that uses data about your body's natural rhythm to determine when you should sleep and wake up. It pushes against the norm of relying on willpower by optimizing biology with science. # Product The Rise app is a sleep science app that analyzes a user's biology to determine optimal sleep and wake times. It tracks over 1.7 billion nights of sleep and is trusted by millions. By answering a couple of questions, Rise helps users understand how bad sleep affects metabolism and energy levels. It aims to help users feel the benefits within 5 days by regulating cravings, increasing energy, and aiding in weight loss. # Visual style The ad has a casual, UGC feel with natural lighting. It uses quick cuts between interview clips and app screenshots to maintain a fast pace. The editing style is straightforward, with simple transitions. The production quality appears to be a hybrid of selfie-style and slightly polished, which supports the friendly and relatable tone. The pacing is relatively quick, around 20-25 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download it on the app. # Point of view - [object Object] # Storyline - 00:00–00:01 The video starts with an interviewer asking a person what time they wake up in the morning. - 00:01–00:02 The person responds that they wake up at 5:55 AM. - 00:02–00:05 The interviewer asks another person what time they wake up. - 00:05–00:08 That person responds that they wake up at 4:44 AM. - 00:07–00:08 The interviewer asks why they wake up so early. - 00:08–00:11 The person explains that their "mama's sister's daughter" told them about the Rise app. - 00:11–00:15 The speaker says the Rise app tells you when to sleep and wake up based on your body's natural rhythm. - 00:15–00:17 The speaker continues, saying that bad sleep was messing with their metabolism and the Rise app solves this problem. - 00:17–00:18 The interviewer asks if the Rise app actually works. - 00:18–00:23 The person responds by saying that the Rise app does work. - 00:18–00:24 She claims that her cravings went down, her energy went up, and she started losing weight and feels like a new person since using the app. - 00:24–00:26 The interviewer asks how the app figures everything out. - 00:26–00:29 The speaker answers by explaining that you just answer a couple of questions and sleep science does the rest. - 00:29–00:30 The interviewer is impressed and states that she needs to get the Rise app. - 00:30–00:31 The speaker agrees and says to download it on the app.

# Ad summary This ad shows a man who is promoting Rise, an app that helps you schedule your ideal bedtime. The man implies that, after using this app, he has seen improvements to his body. # Brand positioning The ad presents Rise as a functional tool focused on optimizing users' sleep schedules. It aligns with a lifestyle of self-improvement and physical fitness, suggesting that achieving the right bedtime can lead to improved physical condition and productivity. The brand's positioning is functional, emphasizing how the app can help users calculate their ideal bedtime based on individual energy schedules. # Product Rise is presented as an app designed to calculate and schedule your ideal bedtime. The app analyzes the user's energy schedule to determine the optimal time for sleep, as shown by the on-screen display of "rise calculated my ACTUAL bedtime" and a generated schedule with peak and wind-down activity times. The app displays a specific bedtime recommendation, such as "Your ideal bedtime: 2:22am." The ad implies that using Rise can lead to significant improvements in physical health and personal productivity, addressing the potential barrier of not knowing when the best time to sleep is for individual energy cycles. # Visual style The ad has a casual, user-generated content (UGC) feel, with unpolished visuals that align with the tone of social media platforms. The editing style includes quick cuts and static shots to highlight the transformation. The pacing is relatively consistent, emphasizing the contrast between the before and after stages. There are no apparent audio-visual syncs. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with the phrase, “me before” in white text and transitions between different clips of the man. - 00:03–00:08 The screen transitions to a mobile screen that is tracking “my energy schedule”. The text overlay displays, “rise calculated my ACTUAL bedtime” in white. - 00:08–00:15 The ad then shows different clips of the same man. The text overlay displays, “me now: 2:22am bedtime, 9% body fat and leveling up dangerously”.

# Ad summary This ad promotes the Rise sleep app, which helps users calculate their best time to go to bed and wake up. The ad features two men, one who is using the app and one who is skeptical. The man using the app explains that it tracks energy levels and sleep patterns to help users pay back their sleep debt. The skeptical man is convinced to try the app. # Brand positioning Rise is presented as a sleep app that uses data from your phone combined with sleep science to calculate your circadian rhythm and determine the best time to go to bed and wake up. The brand aims to occupy the space of personalized sleep optimization, offering a routine specific to each user based on their energy levels and sleep patterns. Rise positions itself as a solution to sleep debt, helping users improve their sleep habits and overall well-being. The brand aligns with a lifestyle focused on health and productivity, pushing against the norm of generic sleep advice by offering a data-driven, personalized approach. The brand positioning is functional, emphasizing the app's ability to improve sleep quality and energy levels through scientific analysis and personalized routines. # Product The Rise app is a sleep app designed to calculate the user's best time to go to bed and wake up. It is for anyone who wants to improve their sleep habits and energy levels. The app uses data from the user's phone, combined with sleep science, to figure out their circadian rhythm. It tracks energy levels and sleep patterns to help users start paying back their sleep debt. The app creates a complete routine specific to the user. The ad addresses the purchase barrier of skepticism by showing a man who is initially doubtful but then convinced to try the app after hearing about its features and benefits. The ad tells the viewer that Rise is worth trying because it offers a personalized, data-driven approach to sleep optimization that can improve their sleep quality and energy levels. # Visual style The ad has a hybrid aesthetic, blending a UGC feel with polished commercial elements. The opening shot is absurd and attention-grabbing, while the rest of the ad features a more natural, conversational tone. The editing style is a mix of static shots and quick cuts, with smooth transitions between scenes. The production quality is relatively high, with good lighting and clear audio. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is well-executed, with voiceover lines and product actions timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TAKE THE 1 MINUTE SLEEP QUIZ # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A man is skydiving while holding a frying pan with two fried eggs. He yells at the viewer to stop getting up at 5:55 AM and try going to bed at 2:15 AM instead. This is intended to grab the viewer's attention with a humorous and absurd scenario, suggesting that their current sleep schedule may be unhealthy. The perspective is from the skydiver, conveyed through the selfie-style camera angle and his direct address to the audience. The tone is energetic and humorous, setting a lighthearted mood. - 00:05–00:08 00:05–00:08 A man walks out of a bedroom and asks another man why he is awake at 1:22 in the morning. This is a response to the previous scene, transitioning to a more realistic scenario where someone is questioning another person's late-night habits. The perspective shifts to the man who is concerned about his friend's sleep schedule, conveyed through his tone and questioning. The tone is concerned and slightly annoyed. - 00:08–00:11 00:08–00:11 The man sitting at the computer explains that he took a quiz that told him his ideal bedtime is 2:15 AM. This is a continuation of the previous scene, providing an explanation for the man's late-night activity. The perspective is from the man using the app, conveyed through his explanation and enthusiasm. The tone is casual and informative. - 00:11–00:13 00:11–00:13 The man walking out of the bedroom asks if he is in high school. This is a response to the previous scene, expressing skepticism about the quiz and its relevance to adults. The perspective shifts back to the man who is concerned, conveyed through his sarcastic tone and questioning. The tone is skeptical and humorous. - 00:13–00:18 00:13–00:18 The man sitting at the computer explains that it is a sleep app called Rise that helps calculate the best time to go to bed and wake up. This is a continuation of the previous scene, introducing the Rise app as the solution to the man's sleep schedule. The perspective is from the man using the app, conveyed through his explanation and enthusiasm. The tone is informative and persuasive. - 00:18–00:20 00:18–00:20 The man walking out of the bedroom asks if he is just having a late night. This is a response to the previous scene, questioning whether the man is actually using the app or just staying up late. The perspective shifts back to the man who is concerned, conveyed through his tone and questioning. The tone is skeptical and probing. - 00:20–00:25 00:20–00:25 The man sitting at the computer says that it is legit his new bedtime and that it actually works, encouraging the other man to try it. This is a continuation of the previous scene, emphasizing the effectiveness of the Rise app and encouraging the other man to try it. The perspective is from the man using the app, conveyed through his enthusiasm and recommendation. The tone is enthusiastic and persuasive. - 00:25–00:29 00:25–00:29 The man walking out of the bedroom asks if he got all of that from an app and if he needs a smartwatch for the app. This is a response to the previous scene, expressing curiosity about the app and its requirements. The perspective shifts back to the man who is concerned, conveyed through his questioning and interest. The tone is curious and slightly skeptical. - 00:29–00:36 00:29–00:36 The man sitting at the computer explains that Rise uses all the data from the phone, combines that with sleep science to figure out the circadian rhythm, and that he is actually a night owl. This is a continuation of the previous scene, providing more details about the Rise app and its functionality. The perspective is from the man using the app, conveyed through his explanation and enthusiasm. The tone is informative and persuasive. - 00:36–00:39 00:36–00:39 The man walking out of the bedroom asks why he would get an app just for sleeping. This is a response to the previous scene, expressing skepticism about the need for a sleep app. The perspective shifts back to the man who is concerned, conveyed through his questioning and skepticism. The tone is skeptical and questioning. - 00:39–00:46 00:39–00:46 The man sitting at the computer explains that the app actually creates a complete routine specific to the user, tracks energy levels, sleep patterns, and helps start paying back sleep debt. This is a continuation of the previous scene, providing more details about the Rise app and its benefits. The perspective is from the man using the app, conveyed through his explanation and enthusiasm. The tone is informative and persuasive. - 00:46–00:55 00:46–00:55 The man walking out of the bedroom says he needs to take the quiz because he is definitely not a night owl, but he does want to find out his ideal bedtime. The man sitting at the computer says it only takes two minutes. This is a response to the previous scene, showing the man being convinced to try the app. The perspective shifts back to the man who was concerned, conveyed through his willingness to try the app. The tone is curious and open-minded.

# Ad summary The ad uses a split screen to compare an early bird vs a night owl's sleep schedule, with respective lifestyle results based on the RISE app. # Brand positioning RISE is presented as an app that calculates your biological sleep window so that you can have lasting energy, balanced metabolism, and crushed cravings. # Product The RISE app calculates your biological sleep window to help you get the amount of sleep that you need. According to the ad, the app helps users achieve lasting energy, balanced metabolism, and crushed cravings. The app is designed to help users determine when they need to sleep, as opposed to just suggesting a standard 8 hours each night. # Visual style The ad is shot in a bright, casual style. The split screen is a common visual motif to draw contrast between two opposing viewpoints. The editing style is fairly static, but the women move around to keep the ad engaging. Pacing is relaxed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:20 00:00–00:20: A split screen compares two women: one labeled "Early Bird" and the other "Night Owl." Text shows the differences in their sleep schedules and the effects each schedule has on their lives. The “Early Bird” is portrayed as burnt out, and the "Night Owl" appears to have lasting energy. The ad conveys that RISE can help you be more like the "Night Owl."

# Ad summary An ad for an app to help you know the right time to wake up for your body. # Brand positioning The brand is presented as a source to help people better understand their bodies and how to optimize their day. The brand values customization, allowing the app to provide individual data on the proper wake-up time. The brand helps to solve the issues of poor sleep and poor morning routines. # Product The product is an app that helps you determine the ideal wake-up time for you. Using an ideal wake-up time allows your energy to be better regulated throughout the day. The app provides a graph that shows "My energy schedule". # Visual style The ad has a UGC feel with a mix of polished and scrappy. There are quick cuts. The pacing is upbeat. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator stands in the gym and shares that her cortisol isn't broken. - 00:02–00:06 00:02–00:06 She pivots to clarify that she just needs to wake up at the right time for her unique brain. - 00:06–00:09 00:06–00:09 The creator is seen at the gym, implying that she has more energy.

# Ad summary This ad promotes the RISE app. It presents a comedic conversation between a ‘mom’ and ‘son’ regarding the son’s late bedtime. The son claims he’s using the RISE app to track his sleep and bedtime. At the end, the ‘son’ encourages the viewer to take the RISE quiz. # Brand positioning The RISE app is presented as a modern solution for managing and understanding sleep patterns. It’s positioned as a tool that helps individuals take control of their sleep and overall well-being. The brand embraces a data-driven approach to sleep, using personalized information to optimize sleep schedules. RISE aims to stand out from traditional methods or competitors by offering a convenient, free quiz to help users improve their sleep habits and tackle sleep-related challenges. RISE is positioned as a functional brand that focuses on simplicity and performance, addressing the consumer's need for better sleep management. # Product RISE is a sleep-tracking app that provides users with personalized data and insights about their sleep patterns. The app helps users calculate their sleep debt and determine the best bedtime for their bodies. The app features a free quiz that allows users to learn more about their sleep needs and habits. The ad highlights the app's ability to inform users when their body feels like going to sleep, and its ability to put sleep ‘under control.’ It emphasizes the personalized nature of the app, suggesting it can improve overall well-being by optimizing sleep schedules. # Visual style The ad has a UGC feel, with simple settings and non-professional actors. The editing style is quick cuts. The production quality supports a casual, relatable tone that connects with a younger audience. The cuts are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action TAKE THE 1 MINUTE QUIZ # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ‘mom’ confronts her ‘son’ about being awake at 1:30 AM. - 00:02–00:07 00:02–00:07 The ‘son’ explains that he took a quiz that said his ideal bedtime is 2:22 AM. This is told from the son’s perspective, shown relaxed on the couch. - 00:07–00:10 00:07–00:10 The ‘mom’ sarcastically suggests that he’s only using the app as an excuse to play video games. This is told from the perspective of the mom who is exasperated. - 00:10–00:16 00:10–00:16 The ‘son’ tries to convince his ‘mom’ that the app, RISE, calculates how much sleep debt he has, and when his body actually feels like going to sleep. - 00:17–00:19 00:17–00:19 The ‘mom’ expresses disinterest, citing her ‘son’s’ need to wake up early for school. This is told from the mom’s perspective, who sounds disapproving. - 00:19–00:23 00:19–00:23 The ‘son’ insists that he has been using the app all week and has never felt better. This is from the son’s perspective, presented as relaxed and casual. - 00:23–00:27 00:23–00:27 The ‘son’ points out that the ‘mom’ hasn’t noticed that he’s been using the app. The ‘mom’ reluctantly asks what the app is called. This is told from the mom’s perspective, whose tone is softening as she becomes more curious. - 00:27–00:34 00:27–00:34 The ‘son’ states that the app is called RISE and encourages her to take the free quiz.

# Ad summary This ad for the Rise app uses relatable humor to showcase the app as a personalized solution for sleep optimization. The ad uses bright animation and upbeat music to engage viewers, while highlighting key features and benefits of the Rise app. # Brand positioning The Rise app is presented as an innovative and personalized solution for sleep optimization. Positioned for individuals struggling with sleep, the brand emphasizes its approach of aligning sleep schedules with each person's unique circadian rhythm. The brand aligns with the values of science-based solutions and technological innovation, appealing to those seeking to optimize their health and wellness through personalized data-driven insights. Rise challenges the notion that a one-size-fits-all sleep schedule works for everyone, and emphasizes the importance of individual needs and preferences. With its focus on personalized data and expert backed guidance, Rise is presented as a sophisticated and effective tool for improving sleep quality. # Product Rise is a mobile app designed to help individuals optimize their sleep by aligning their sleep schedules with their unique circadian rhythms. The app utilizes a two-minute quiz to determine each user's ideal bedtime. Rise is presented as beneficial for professional athletes seeking to optimize their performance through better sleep. It allows users to take a two-minute quiz to determine the appropriate bedtime and wake-up time. The app is highlighted as one of the top apps in the App Store and touts more than 75,000 five-star reviews. It is presented as an easy solution for the user to understand what bedtime is right for them. The app is shown to tell you when you are actually supposed to go to bed and wake up. The value proposition is that 80% of Rise users feel the benefits in just five days. # Visual style The ad features a bright and polished animation style. The editing includes quick cuts and smooth transitions, creating a fast-paced and engaging rhythm. The ad has a high-end production quality, with clean lines, vibrant colors, and detailed character designs. The music is upbeat and synchronized with the visuals, enhancing the positive and energetic tone. The use of animation allows for a whimsical and approachable feel, while still maintaining a professional and trustworthy appearance. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Take the quiz today # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a tweet from Zach S (@SleepyZ) showing someone slumped at a desk with crumpled paper. - 00:02–00:06 The screen transitions to an animated woman dancing in her apartment. - 00:07–00:10 An animated man in a kitchen explains that everyone's circadian rhythm is different. - 00:10–00:18 The ad shows people participating in a variety of activities. - 00:18–00:23 The narrator introduces the Rise app as the solution. - 00:23–00:32 Several animated people are shown taking the two-minute quiz on their phones, and then sleeping soundly. - 00:32–00:37 The ad explains that Rise was made to help professional athletes optimize their sleep. - 00:37–00:46 The ad highlights the app's popularity by stating that it's one of the top apps in the App Store with over 75,000 five-star reviews. - 00:46–00:54 The ad ends with a call to action to take the quiz today and find out what bedtime is right for you.

# Ad summary This ad presents a tweet about cortisol spiking when waking up early. It transitions to the Rise Science app, which is implied to provide an ideal wake-up time to manage energy levels. # Brand positioning Rise Science is presented as a data-driven sleep and energy management tool. The ad implies that the app can help users optimize their sleep schedule and daily energy levels. The brand seems to target individuals who are concerned about their sleep and circadian rhythms and want to use technology to improve their daily performance. # Product The Rise Science app is presented as a tool that helps users manage their sleep and energy levels throughout the day. The app provides data-driven insights, including an 'ideal wake-up time.' The app tracks peak activity times, wind-down periods, and melatonin windows, aiming to optimize the user's circadian rhythm for better energy management. # Visual style The ad has a hybrid visual style, blending UGC-style content (the tweet and ocean video) with polished app screen recordings. The editing is simple and straightforward, transitioning quickly from the tweet to the app interface. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad begins with a screenshot of a tweet stating, 'I can't wake up early, my cortisol will spike,' which is designed to connect with individuals who are conscious about the impact of their sleep schedule on their cortisol levels. - 00:04–00:09 Following this, the ad transitions to a screen recording of the Rise Science app interface, which is being scrolled through. The app displays detailed graphs and metrics about energy levels, peak activities, and wind-down periods. This is intended to showcase the app's ability to monitor and provide insights into circadian rhythms and daily energy levels. - 00:06–00:09 The ad concludes with a pop-up notification from the app displaying the 'ideal wake up time: 4:20 am.' This is intended to highlight the precision and individualized advice that the Rise Science app provides to its users.

# Ad summary This ad features two friends discussing an app called Rise that helps you create a personalized sleep routine. The ad highlights how Rise uses data from your phone and sleep science to help you optimize your energy and achieve your fitness goals. # Brand positioning Rise is presented as an innovative app designed to optimize sleep and energy levels using personalized data and sleep science. The brand aims to occupy the space of a high-tech wellness tool, aligning with a lifestyle of health, fitness, and productivity. It positions itself as a solution that moves beyond traditional sleep tracking and instead focuses on energy optimization. This is done by using the data from your phone to make a complete routine specific to you. The ad does not focus on comparisons with competitors but is positioned for those who want to achieve fitness goals through better sleep. # Product The product is Rise, a mobile app designed to optimize sleep and energy levels. It works by providing users with personalized recommendations for bedtime, wake-up time, and an energy schedule for the day. The app leverages a combination of data from the user's phone and sleep science to create a complete routine specific to the individual. Rise requires users to take a 2-minute quiz which helps the app to determine ideal sleep and wake times. The app does not require a wearable device and claims it helps users optimize their energy levels, hit fitness goals, and get back in the gym. # Visual style The ad has a casual, UGC-style aesthetic, with simple framing and natural lighting. The editing consists of quick cuts to shift between the two speakers. Production quality is good, with clear audio and visuals. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action TAKE THE 1 MINUTE SLEEP QUIZ # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad starts with the text 'Focusing on your protein? You might need to focus on your sleep instead.' - 00:04–00:08 A man (Tyler) says goodnight to his friend, who asks why he's going to bed so early (8:45 PM). - 00:09–00:11 Tyler explains that he's using an app developed for professional athletes. - 00:11–00:18 Tyler says the app told him that his ideal bedtime is 9 PM so that he can optimize his energy for the next day. The friend is surprised and asks if an app told him his bedtime. - 00:19–00:26 Tyler confirms that he took Rise app's two-minute quiz and the app told him his ideal bedtime and wake-up time, plus his energy schedule for the day, so he knows when he'll get the most out of his schedule. - 00:27–00:35 The friend says he didn't know an app could do that much and asks if you need to wear a wearable. Tyler responds by saying no it just uses a combination of data on your phone and sleep science to create a complete routine specific to you. - 00:35–00:36 The friend asks if the routine is working for Tyler. - 00:37–00:44 Tyler says totally, getting proper sleep is so important to hitting your fitness goals, if you're trying to get back in the gym for the New Year, you gotta optimize your sleep first. The friend asks Tyler to send him the quiz, as he has gotta try this. - 00:45–00:50 Tyler says yeah for sure just sent it. At the end, the Rise app is shown.

# Ad summary This ad uses the problem, solution, and social proof format in order to market Rise, which is an app that will track your phone data and then calculate your ideal sleep schedule. # Brand positioning The Rise brand is positioned as a data-driven solution to sleep and energy problems. The brand aims to occupy the space of a reliable, scientific approach to optimizing sleep schedules. It promotes a lifestyle of maximizing energy and achieving peak performance by waking up at the right time for your unique brain. The brand pushes against the norm of generalized sleep advice, focusing on individual needs based on personal data. The brand positioning is functional, emphasizing performance and optimization. # Product Rise is an app that uses actual data from your phone to calculate your ideal sleep schedule. It aims to help users wake up at the right time for their unique brain, addressing the problem of waking up feeling exhausted even after sleeping 9+ hours. The app is for individuals who are burned out, exhausted, out of control, and gaining weight fast despite getting adequate sleep. Rise calculates the ideal sleep schedule based on personal data to provide maximum energy throughout the day. The ad addresses the purchase barrier of skepticism towards sleep apps by highlighting the scientific, data-driven approach. # Visual style The ad features a mix of stock footage and user-generated content (UGC) styles. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality is a hybrid of polished commercial shots and more casual, authentic-looking scenes. This blend helps build trust while still feeling high-quality. The visuals often sync with the voiceover or music to create a rhythm. The pacing is fast, with frequent cuts to keep energy high. This style is intended to appeal to a younger, social media-savvy audience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Take the one minute quiz # Point of view - [object Object] # Storyline - 00:00–00:02 A person explains that they wake up at 8:30 a.m. and still feel exhausted every day. The message is to highlight a common frustration about sleep - 00:02–00:05 The person explains that every day since Rise predicted their perfect wake-up time was 4:20 a.m. The intention is to position the app as a solution to sleep problems by providing the perfect wake-up time. - 00:06–00:08 The narrator poses the question, "Imagine what you could look like in June if you start today?" This creates an aspirational goal to motivate the viewer to consider using Rise - 00:08–00:12 The narrator states, "You're not lazy. You're just waking up at the wrong time for your unique brain." The intent is to reframe the viewer's self-perception by suggesting there is a scientific reason for their sleep problems. - 00:13–00:25 The narrator says, "Waking up at 8:30 a.m. every day, sleeping nine plus hours, but still burned out, still exhausted and out of control. Still gaining weight fast. This was me in February." The intention is to depict negative conditions prior to using Rise - 00:25–00:33 The narrator says, "Then I heard that Chicago Bulls use this app called Rise, which uses actual data from your phone to calculate your ideal sleep schedule." The intention is to enhance credibility by referencing a reputable organization and explaining the data-driven approach. - 00:33–00:38 The narrator states, "It told me I should be waking up at 4:20 a.m. to have maximum energy throughout the day." The intention is to demonstrate the app's personalized recommendations and the benefit of increased energy. - 00:38–00:44 The narrator says, "Since using Rise, I have tons of energy. My body fat is 9%, and I'm feeling like a superhero." The purpose is to show the positive outcomes and benefits of using the Rise app. - 00:44–00:47 The narrator says, "Take the one minute quiz, it could literally change your life." The intention is to end the ad with a clear and direct CTA, prompting immediate action with a promise of transformation.

# Ad summary This ad for the RISE app features short 'man-on-the-street' style interviews to grab attention. It quickly transitions to a conversation between two people where one introduces the app to the other, highlighting how it helps manage sleep debt and improve overall well-being. # Brand positioning The RISE app aims to position itself as a go-to solution for optimizing sleep and addressing sleep debt, a prevalent issue in today's fast-paced lifestyle. The brand aligns with a functional approach by offering a simple way to manage one's sleep schedule. The brand pushes against the norm of relying on short-term solutions like energy drinks by helping manage sleep habits. It strives to occupy a space in the consumer's mind as an essential tool for improving daily life, and it suggests the customer should care because it leads to more energy, a better metabolism, and weight loss. # Product RISE is presented as a mobile app that addresses sleep debt by helping users sync up with their body's natural rhythm. It offers personalized recommendations for bedtime and wake-up times to eliminate sleep debt, which the ad claims can cause tiredness and negatively affect metabolism and weight loss. The app is portrayed as free and easy to download, positioning it as an accessible tool. By using the app, users can expect to have more energy, improve their metabolism, and potentially lose weight, addressing purchase barriers by highlighting accessibility and significant benefits. # Visual style The ad uses a mix of casual interview shots and conversational footage, creating a friendly and approachable feel. The editing includes quick cuts to keep the pace lively, mimicking the style of short-form video content. The production quality has a somewhat UGC-like feel, and there are recurring stylistic patterns, like quick cuts and casual conversation. The pacing is moderate, with several cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download this app right now. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A person approaches two women and asks them what time they wake up in the morning. - 00:01–00:02 One woman answers that she wakes up at 5:55 AM. - 00:03–00:05 Cut to a different woman standing outdoors during the day with a can in her hand while a man approaches her. The man asks what the can says, insinuating it is bad for her. - 00:05–00:11 The man tells the woman she is too fine to be drinking those. The woman asks who he is talking to. He responds that he is talking to her and trying to help her out. The woman exclaims that she needs them. - 00:11–00:13 The man tells the woman she has a lot of sleep debt. The woman asks what sleep debt is. - 00:13–00:16 The man tells the woman to download the RISE app right now, that it is free. - 00:16–00:22 The woman asks what it is going to do. The man responds that it shows how much sleep you owe your body, and that no matter how much sleep you get, you will still be tired if you have sleep debt. The woman responds that hers isn't going to be that bad. - 00:22–00:23 The man shows the woman the app on her phone. - 00:23–00:26 The man shows the woman the app and tells her she needs to sync up to her body's natural rhythm. - 00:26–00:28 The woman says she doesn't have mood swings and that her energy is up. - 00:28–00:34 The man asks what it says, and the woman says it says 16 hours. The man exclaims that he has never in his life met somebody with 16 hours and asks what she does at night. - 00:35–00:40 The man says that it will tell you a bedtime and a time you should get up to eliminate sleep debt, and that is why she is so tired. He is surprised she is up and about right now. - 00:40–00:43 The man tells the woman that bad sleep messes up her metabolism and she's not going to be able to lose weight. - 00:43–00:50 The man concludes that following the app will help her with her sleep. She should wake up and go to bed at the app-recommended times and eliminate her sleep debt.

# Ad summary This ad highlights how getting good sleep can change your life by making you more productive and energetic with the use of the RISE app. The man says that by using the RISE app and waking up at the time the app suggested, he's lost 10 lbs and has more energy. # Brand positioning Rise is presented as a performance-enhancing, lifestyle-focused app designed to optimize sleep schedules. It aims to occupy a space in the consumer's mind as an expert, providing personalized recommendations that go against general norms of standard wake-up times and generic diet plans. The brand aligns with a functional approach (performance, simplicity), rather than a solely emotional connection, emphasizing weight loss and increased energy from optimal sleep. The app is presented for people looking for life hacks. # Product The RISE app is presented as a tool that calculates sleep debt and determines the ideal wake-up time tailored to individual needs. It is designed for anyone looking to improve their energy levels, productivity, and potentially lose weight by optimizing their sleep schedule. The app promises a personalized approach, contrasting with generic sleep advice or diet plans. The RISE app addresses the purchase barrier of skepticism by showcasing tangible benefits like weight loss and increased energy levels, suggesting that better sleep, guided by the app, can lead to significant life improvements. # Visual style The ad has a natural and relatable aesthetic. The editing style is quick cuts. Production quality is a hybrid. Pacing is inconsistent, shifts across the ad. Audio and visual syncs well with the edits. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action You should take the quiz yourself. It's free. # Point of view - [object Object] # Storyline - 00:00–00:04 A man walks toward the sink and begins humming to himself while doing dishes. - 00:04–00:07 His 'son' peeks his head through the door frame and asks what he's doing up at 5:15 in the morning. - 00:07–00:12 The 'mom' says he just took a quiz, actually, and that his ideal wake up time is 5:11am. - 00:12–00:14 The 'son' says to chill out and says it's way too early. - 00:14–00:21 The mom tells him to look at his phone and that Rise calculated how much sleep debt he had and when his body is actually supposed to wake up. - 00:21–00:23 The son leans down to the table and looks to the left and right while saying, "Is that why the house is so clean all the time now?" - 00:23–00:28 The mom says yes, he's been doing this all week and he has so much more energy in the morning and he's down 10 pounds. - 00:28–00:30 The son is a little shocked and says that's awesome. - 00:30–00:32 The mom asks if he remembers what the name of the app is again, and then reminds him that it's Rise. - 00:32–00:37 The mom says that the son should take the quiz himself because it's free, and maybe he'd get as much done as he does if he woke up when he's supposed to.