How Rippling Advertises on Meta

# Ad summary The ad is for Rippling, an HR platform. It highlights the need for a HR revolution and shows that by automating processes, eliminating compliance risks, and creating custom reports, this can be achieved. A call to action at the end of the ad prompts viewers to secure a free demo. # Brand positioning Rippling is presented as a solution for businesses looking to modernize and streamline their HR processes. The brand aims to occupy the space of a revolutionary, efficient, and compliant HR solution. It promotes a forward-thinking and efficient approach to HR, suggesting that traditional methods are outdated and insufficient. The brand is positioned as a tool for automating processes, eliminating compliance risks, and creating customized reports, indicating a focus on both functional performance and user empowerment. Rippling sets itself apart by offering a comprehensive solution that simplifies complex HR tasks, potentially contrasting with more traditional or piecemeal HR software solutions. # Product Rippling is an HR platform designed to automate processes, eliminate compliance risks, and create custom reports. The product is intended for businesses of all sizes looking to streamline their HR operations. Its key selling points are its ability to automate HR tasks, ensure compliance, and provide customizable reporting. Rippling addresses the purchase barriers of manual HR processes and compliance concerns by offering an all-in-one solution that simplifies HR management. The ad emphasizes how the platform helps businesses revolutionize their HR practices by making them more efficient and compliant. # Visual style The ad has a modern and corporate aesthetic with a clean and uncluttered design. The production quality appears to be high with professional graphic design and lighting effects. The visual motifs include the use of geometric shapes and a strong color scheme. The image treatment involves subtle gradients and depth effects, which add visual interest without being distracting. The typography is clean and legible, contributing to the overall professional feel. The ad imitates a native design style, which enhances scannability in the feed. # Hooks Headline: Zeit für deine HR-Revolution # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Kostenlose Demo sichern # Point of view - [object Object] # Storyline - The ad begins by introducing the need for a HR revolution. The intention is to grab the audience's attention by presenting a problem that HR professionals may be facing, setting the stage for the solution that will be presented, from the brand's point of view. - The ad lists the product's main features, including automating processes, eliminating compliance risks, and creating custom reports. This section intends to explain what Rippling can do for businesses, from the brand's point of view. - The ad includes a call to action that urges viewers to secure a free demo. The intention here is to encourage viewers to explore the platform themselves by trialing the service, from the brand's point of view.

# Ad summary This image ad aims to attract users by addressing the problem of using too many tools and not having enough overview and suggests Rippling as the solution. # Brand positioning Rippling is presented as a centralized HR solution, aiming to simplify human resources management by eliminating data silos and providing a unified platform. The brand's positioning is functional, focusing on efficiency and organization within the HR processes. It targets businesses struggling with disparate tools and seeks to offer a streamlined, integrated approach. # Product Rippling is described as a centralized HR solution designed to eliminate data silos. The ad targets companies that struggle with managing human resources through multiple, disconnected tools. Rippling is presented as a single platform that integrates various HR functions, offering a unified overview and streamlined management. The main selling point is its ability to centralize HR processes, providing clarity and efficiency. # Visual style The ad features a clean and straightforward design with a focus on readability. The background is a solid dark magenta, providing a bold contrast to the white and yellow text. The typography is simple and modern, contributing to the professional and efficient feel. Overall, the visual style is minimalist and direct, aiming to quickly communicate the core message. # Hooks Headline: ZU VIELE TOOLS UND ZU WENIG ÜBERBLICK? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Jetzt Rippling entdecken # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating the problem of too many tools and too little overview, which seeks to resonate with businesses experiencing inefficiencies in their HR management. This is told from the perspective of the customer. - Next, Rippling is introduced as a centralized HR solution without data silos. This promises a direct solution to the problem stated previously, told from the brand's perspective. - Finally, the ad prompts viewers to discover Rippling, encouraging them to take action. This is also told from the brand's perspective.

# Ad summary This ad for Rippling promotes its all-in-one HR, IT, and payroll solution to businesses. The ad copy and visuals highlight the efficiency and centralization that Rippling offers compared to using multiple separate tools. # Brand positioning Rippling positions itself as a modern, all-in-one solution for managing HR, IT, and payroll, offering a centralized approach compared to using multiple separate tools. The brand seems to target businesses looking to streamline their operations and improve efficiency, emphasizing convenience and integration. The brand aims to occupy the space of a comprehensive platform that simplifies complex business processes, appealing to companies seeking a more unified and manageable solution. # Product Rippling is presented as an all-in-one platform for managing HR, IT, and payroll. The product streamlines administrative tasks by consolidating them into a single system, replacing the need for multiple tools. It centralizes HR, IT, and payroll management, providing a unified solution for businesses. Rippling aims to simplify complex administrative processes, making it easier for companies to manage their workforce and resources effectively. The ad tells the viewer that Rippling is worth trying because it offers a more efficient and centralized approach to business management, saving time and reducing complexity. # Visual style The ad features a clean and professional design with a split-screen layout. The left side showcases a man looking optimistic, while the right side uses bold typography and a vibrant color scheme to convey a message of simplification and efficiency. The overall style is modern and corporate, aiming to project confidence and reliability. # Hooks Headline: Du hast 5 Tools... Wir haben eins! # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Jetzt Rippling entdecken # Point of view - [object Object] # Storyline - The ad opens by posing a rhetorical question comparing using 5 tools versus Rippling's all-in-one solution. This is meant to highlight the product's advantage in centralizing HR, IT, and payroll, as told from the brand's perspective. - The ad shows a man looking optimistic and successful. This helps associate the product with achieving success in your field, as seen from the brand's perspective. - The ad concludes with a direct call to action that encourages the viewer to explore Rippling. This is meant to drive immediate engagement and product discovery, as told from the brand's perspective.

# Ad summary This ad for Rippling promotes their HR, IT, and Payroll system for business. The image shows a person's hands holding a tablet that displays the Rippling interface. # Brand positioning Rippling is presented as a comprehensive solution for managing HR, IT, and payroll within a business, emphasizing control and simplification. It aims to occupy the space of a unified system that streamlines administrative tasks, positioning itself as a modern, all-in-one platform. The brand promotes efficiency and ease of management by consolidating these functions into a single system, appealing to businesses looking to simplify their operations. # Product The product being advertised is Rippling, a unified system designed to manage HR, IT, and payroll for businesses. The software provides an interface that allows the user to view modules such as HR, IT, Finance, and Payroll. The screen shows how Rippling integrates all of these functions into one platform, reducing the need for separate systems and potentially addressing the pain point of managing multiple software solutions. The ad aims to convince viewers that Rippling can bring everything under control. # Visual style The ad has a clean, modern visual aesthetic with a focus on the product interface. It features a high production quality with a mix of interface capture and studio-style lighting. The color palette is built around a brand-consistent purple and yellow, which contributes to its scannability in-feed. The typography is large and bold, which helps increase readability. # Hooks Headline: Alle(s) unter Kontrolle # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt Rippling entdecken # Point of view - [object Object] # Storyline - The ad opens by declaring that everything is under control with Rippling, told from Rippling's perspective. This communicates the core value proposition of the product, highlighting the sense of order and efficiency it offers to businesses managing HR, IT, and payroll. - The ad continues by stating that Rippling is an HR, IT & Payroll system in one, told from Rippling's perspective. This message clarifies the breadth of Rippling's capabilities, emphasizing its all-in-one nature. - The ad ends by telling the viewer to discover Rippling, told from Rippling's perspective. This serves as a direct call to action, inviting viewers to explore the product further.

# Ad summary Ad for Rippling software promoting a free gift card after the first demo of the software. # Brand positioning Rippling is a workforce software provider that streamlines and optimizes the management of various aspects of business operations. The brand aims to position itself as a solution for businesses looking to improve efficiency, reduce time spent on routine tasks like payroll, and focus more on strategic activities. By emphasizing the firsthand experience of better business operations and offering incentives like free gift cards, Rippling seeks to make its software appealing to businesses seeking practical improvements in their workflow. # Product Rippling is a workforce software designed to help businesses operate more efficiently. It automates tasks such as payroll, allowing users to spend less time on these routine processes and more time on strategic planning. The software is presented as a solution for businesses looking to improve their overall operations by streamlining workforce management. To encourage potential users to explore the software, Rippling offers a free gift card after the first demo, positioning this as a deserved treat for managing a company effectively. # Visual style The ad has a clean and modern aesthetic, typical of tech or software promotions. It uses a pastel color scheme with a light blue background and dark purple text, creating a soft yet professional feel. The layout is simple and direct, focusing on the key message and offer without unnecessary clutter. The use of a digitally rendered gift card adds a visual element that reinforces the incentive. Overall, the style appears to be designed for easy readability and quick comprehension, suitable for digital platforms. # Hooks Headline: Hey there! # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by greeting the viewer with a friendly 'Hey there!' This establishes a casual and inviting tone from the brand’s perspective to engage the audience immediately. - Next, the ad announces an offer: a free gift card after the first Rippling demo. This incentive is presented from the brand’s perspective as a reward for effectively managing and running a company. The intention is to motivate the viewer to take the next step and explore what Rippling has to offer. - The ad then highlights the benefits of using Rippling, explaining how it improves business operations by reducing the time spent on payroll and increasing the time available for strategy. The brand is explaining how Rippling helps businesses run better. This is positioned from the brand's perspective to showcase the value proposition of the software.

# Ad summary The ad promotes Rippling by offering a free gift card to anyone who requests a demo. It highlights that their product helps businesses run better, saving time on payroll and increasing time spent on strategy. # Brand positioning Rippling is positioned as a solution to streamline company operations, particularly in managing payroll, with the goal of enabling businesses to focus on strategic growth rather than administrative tasks. The brand fosters a functional approach by focusing on practical benefits, such as time savings and efficiency. The offer of a free gift card after a demo suggests a customer-centric approach, aiming to make potential clients feel valued and appreciated. # Product Rippling is a software designed to enhance business operations by reducing time spent on payroll and increasing focus on strategy. The ad targets businesses seeking operational improvements. The unique selling proposition is the promise of a streamlined business operation that allows for more strategic planning and less time on administrative tasks. The offering includes a free Amazon gift card worth £100 after the first Rippling demo, intended to reduce barriers to entry and encourage potential customers to try the service. # Visual style The ad features a clean and modern design. It employs a soft gradient background with simple typography and a straightforward layout. The visual elements are minimal, focusing on the gift card incentive and key messaging, which contributes to a scannable and accessible aesthetic. # Hooks Headline: Hey there! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a personal invitation, "Hey there!", which works to foster a friendly and approachable tone. This helps make the offer feel less transactional, as conveyed by the brand. - Rippling is offering a free gift card after the recipient's first demo, in an effort to incentivize taking the next step and booking a demo. This is presented as a reward for business owners who work hard to keep their company running. - The ad highlights that businesses run better on Rippling, specifically reducing time spent on payroll and increasing time spent on strategy. This is a benefit that the brand uses to illustrate the key value drivers.

# Ad summary This ad is for Rippling, a payroll automation service for businesses. The ad features a woman typing on a laptop with the Rippling website open. It highlights how other companies are already automating their payroll, and invites viewers to start using Rippling and secure a free demo. # Brand positioning Rippling is presented as a modern, tech-forward solution for business payroll. By automating payroll, Rippling positions itself as a way to simplify a typically complex process. The brand emphasizes its accessibility, encouraging others to start using the service and secure a free demo. Rippling aims to occupy the space of being the go-to payroll automation solution for businesses looking to streamline their processes. # Product Rippling offers automated payroll services for businesses. The ad targets business owners and managers seeking to streamline their payroll processes. Rippling allows users to automate payroll, simplifying complex processes. The main unique selling point (USP) is payroll automation, designed to save time and reduce errors. The ad also addresses a purchase barrier by offering a free demo, allowing potential users to experience the service firsthand before committing. The goal of the ad is to persuade the viewer that Rippling is a worthwhile solution that offers a free trial to make the decision even easier. # Visual style The ad has a natural, warm aesthetic with strong lighting. The production quality appears to be high, with a focus on realistic, everyday scenes. The visual style creates a sense of accessibility and relatability. # Hooks Headline: Andere Unternehmen automatisieren bereits ihre Payroll. # Benefits - [object Object] # Features - [object Object] # Call to action Kostenlose Demo sichern # Point of view - [object Object] # Storyline - The ad begins with the statement that other companies are already automating their payroll. This message aims to create a sense of social proof and FOMO, suggesting that the viewer's business might be falling behind. This part of the story is told from the brand's perspective, highlighting the popularity and adoption of their service. - Next, the ad invites the viewer to start using Rippling. This is an action prompt from the brand, directly addressing the viewer and suggesting they take the next step. The brand is positioning itself as an easy-to-adopt solution. - The ad concludes by offering a free demo. This is an incentive offered by the brand, reducing the risk for potential users and encouraging them to try the product. It's from the brand's POV, pushing a clear call to action.

# Ad summary This ad promotes Rippling as a unified platform for managing HR, IT, and finance, aimed at streamlining business operations by integrating all essential functions into a single system. The visual elements include a compilation of app icons associated with the software and a tagline, emphasizing simplicity and integration. # Brand positioning Rippling is presented as an all-in-one platform that simplifies the management of HR, IT, and finance for businesses. The brand positions itself as a comprehensive solution that integrates these traditionally separate functions into one unified system, saving time and resources. By offering a single platform, Rippling stands against the fragmented approach of using multiple specialized software tools, promoting efficiency and ease of use. Its functional positioning focuses on providing a practical solution to complex business management challenges, appealing to companies looking to streamline their operations. # Product Rippling is a unified platform designed to manage various business functions, including HR, IT, and finance, within a single system. The platform is intended for businesses looking to streamline their operational processes and reduce the complexity of managing multiple software solutions. The ad highlights the integration of these three key areas, suggesting a holistic approach to business management. Rippling offers a single solution to address the common pain point of juggling different platforms for HR, IT, and finance, presenting a unified approach that promises efficiency and control. The ad encourages viewers to discover how Rippling can simplify their business operations by visiting the company's website. # Visual style The ad employs a clean, modern visual style with a focus on clarity and simplicity. The use of bold colors, rounded shapes, and a gradient background creates a sense of energy and approachability. The overall impression is professional and well-designed, suggesting a polished and reliable product. # Hooks Headline: Nur eine Plattform # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt Rippling entdecken # Point of view - [object Object] # Storyline - The image opens with a collection of app icons, implying the diverse functionalities that the platform supports. The brand is using this to convey the idea that Rippling brings together all essential business tools in one place. - Next, the main text states that Rippling is "Nur eine Plattform für HR, IT & Finanzen," translating to "Only one platform for HR, IT & Finance." The brand is communicating that Rippling is a singular, unified solution for business needs. - The ad concludes with a button labeled "Jetzt Rippling entdecken," meaning "Discover Rippling now." The brand is directly inviting the viewer to explore the platform and learn more about its capabilities.

# Ad summary This ad for Rippling targets German businesses struggling with compliance and employee management. It offers Rippling as a solution for compliant employee management and payroll. # Brand positioning Rippling is positioned as a solution for businesses seeking compliance with employee management and payroll regulations in Germany. The brand is portrayed as a reliable partner for navigating the complexities of German labor laws. By offering a comprehensive platform for employee management and payroll, Rippling aims to simplify administrative tasks and ensure legal compliance, thereby reducing the risk of penalties and fostering trust with employees and regulatory bodies. The brand uses the ad to emphasize that using the platform means avoiding problems with German regulatory compliance. # Product Rippling offers a software solution for businesses that need to stay compliant with employee management and payroll regulations in Germany. The ad mentions "Gesetzeskonforme Mitarbeiterverwaltung & Payroll für Deutschland," highlighting its key features. This implies Rippling is a comprehensive platform designed to simplify administrative tasks, automate payroll processes, and ensure adherence to German laws. # Visual style The ad has a clean, modern visual style characterized by its use of vector graphics and flat design elements. The color scheme is dominated by shades of violet, which creates a sense of sophistication. The flat design elements and simple shapes contribute to a minimalist aesthetic. # Hooks Headline: Compliance? # Benefits - [object Object] # Features - [object Object] # Call to action Jetzt Rippling entdecken # Point of view - [object Object] # Storyline - The ad opens by posing the question "Compliance?" to immediately capture the attention of businesses who prioritize regulatory adherence. This seeks to provoke interest from the audience by highlighting a potential concern for them from the brand perspective. - The brand offers Rippling as a solution to the challenge of compliance, stating "Kein Problem mit Rippling." The intent here is to create a sense of relief and assurance by establishing the brand as a reliable problem-solver from the brand perspective. - The ad provides further information about the solution, explaining that Rippling offers "Gesetzeskonforme Mitarbeiterverwaltung & Payroll für Deutschland" to convey the benefits of the product by listing its features from the brand perspective. - The ad presents a clear call to action: "Jetzt Rippling entdecken" to encourage immediate engagement by directing the audience to explore what the brand has to offer from the brand perspective.

# Ad summary This ad promotes Rippling's EU Pay Transparency e-book, targeting HR professionals in Europe. The ad highlights the importance of understanding the EU Pay Transparency Directive and offers a free e-book as a resource. # Brand positioning Rippling is presented as a modern, helpful resource for HR professionals. The brand is positioned as a solution provider that understands the complexities and challenges of HR management, particularly regarding compliance with EU regulations. The brand provides helpful resources that are meant to make navigating these regulations easier for HR teams. # Product The featured product is a free e-book designed to inform employers about the EU Pay Transparency Directive. This directive aims to promote equal pay for equal work, and the e-book serves as a guide for understanding and implementing the directive within organizations. The e-book is for HR departments and leadership to help them stay up to date with the ever changing legal landscape. # Visual style The ad utilizes a clean and corporate visual style, leveraging a color gradient background, a product mockup on a tablet, and clear, legible text. The overall aesthetic communicates professionalism and trustworthiness. # Hooks Headline: EU Pay Transparency # Benefits - [object Object] # Features - [object Object] # Call to action Kostenloses E-Book herunterladen # Point of view - [object Object] # Storyline - The ad opens by highlighting the EU Pay Transparency Directive. The message conveys the importance of this directive, and is from the brand. - The message then transitions to addressing HR professionals directly, emphasizing the relevance of the topic to their roles. The brand is the one speaking directly to the target audience. - Finally, a clear and actionable solution is presented in the form of a free e-book download. The brand is promoting their e-book as the answer.

# Ad summary The ad highlights how Rippling simplifies German payroll systems. The ad features the tagline: "Payroll in Germany is complex enough. Your systems shouldn't be," followed by a demo of the Rippling interface on a tablet. The ad concludes with a call to action to secure a free demo. # Brand positioning Rippling is presented as a solution to the complexities of payroll, HR, and IT management. The brand positions itself as a modern and user-friendly alternative to traditional systems, particularly for businesses operating in Germany. The emphasis is on simplifying these processes, suggesting a brand that values efficiency and ease of use. The brand targets companies frustrated with the status quo and looking for a more streamlined, integrated solution. # Product Rippling is a comprehensive platform designed to streamline payroll, HR, and IT processes, specifically tailored for the German market. The ad presents Rippling as an integrated solution that simplifies the complexities of German payroll, offering a user-friendly interface on devices like tablets, complete with a dashboard featuring modules for HR, IT, finance, and payroll. It addresses the pain point of complex existing systems by offering a more intuitive alternative. The ad conveys that Rippling is a solution that can save time and reduce errors, making it worth trying for businesses struggling with traditional methods. # Visual style The ad has a polished, studio-shot aesthetic with a focus on clean design and ease of use. It uses a solid branded color background to maintain a consistent brand presentation. The tablet interface is prominently displayed with a moderate level of clarity and detail. The typography is clean and legible. The overall style is designed to be visually scannable, drawing attention to the problem statement and the solution interface. # Hooks Headline: Payroll in Deutschland ist komplex genug. # Benefits - [object Object] # Call to action Jetzt kostenlose Demo sichern # Point of view - [object Object] # Storyline - The ad starts by highlighting the complexity of payroll in Germany, framing it as a problem that businesses face. This is from Rippling's perspective, setting the stage for them to offer a solution and immediately connecting with the audience's pain points. - Next, the ad presents Rippling as the solution, stating that your systems shouldn't be complex. Rippling positions the brand to offer a user-friendly alternative and is from the brand’s perspective, emphasizing simplicity and ease of use. - The ad transitions to a demo of the Rippling interface on a tablet, showcasing its user-friendly design and integrated modules for HR, IT, finance, and payroll. This allows the audience to see the solution in action and visualize how it simplifies these processes. This is from a potential customer’s perspective, and shows the product in use. - The ad concludes with a call to action to secure a free demo, encouraging viewers to take the next step and try Rippling for themselves. This reinforces the ad's overall message of simplicity and efficiency, and is a directive from Rippling urging the customer to action.

# Ad summary This ad for Rippling highlights the convenience of using one tool for payroll, HR, and reporting. A man is shown working on his laptop, in a comfortable chair, bathed in natural light, with the message: less effort, more control. The ad encourages the user to sign up for a free demo. # Brand positioning Rippling is presented as a comprehensive solution for businesses seeking to streamline their HR, payroll, and reporting processes. The brand promises to reduce effort and increase control, suggesting a value proposition centered on efficiency and empowerment for its users. The setting of the ad, showing a man working comfortably on a laptop in a well-lit home, implies the brand is geared towards enabling flexibility and ease of use, pushing against the norms of traditional, cumbersome HR software. The brand positions itself as modern and user-friendly, emphasizing a functional benefit. # Product The product advertised is a unified platform for payroll, HR, and reporting, which is designed to simplify administrative tasks for businesses. It combines these three key functions into a single tool, aiming to provide users with more control while reducing the effort required to manage these critical business operations. The ad highlights that this platform is for businesses and implies, through the man working on a laptop, that the software can be accessed from anywhere. The use case shows someone using a laptop, and the ad addresses the challenge of managing complex HR processes with the promise of simplicity. The main offering highlighted is the ability to secure a free demo, encouraging potential customers to experience the product firsthand. # Visual style The ad has a polished, studio-shot aesthetic with a warm color grade that creates a sense of comfort and ease. The image is well-lit with natural light, which enhances the inviting atmosphere. The composition is simple and clean, focusing on the man using the laptop in a relaxed setting. The typography is integrated smoothly, appearing modern and legible against the background. The overall style is designed to feel native to a professional or lifestyle feed, aiming to catch the eye without being overly disruptive. # Hooks Headline: Weniger Aufwand, mehr Kontrolle # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Kostenlose Demo sichern # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a calm scene, where a man works comfortably on his laptop. This is meant to establish a feeling of ease and accessibility, hinting at the convenience of the software from the customer's perspective. - The central message emphasizes 'less effort, more control,' highlighting the key benefits of the platform. This promise is conveyed from Rippling's perspective to address the common pain points of managing payroll, HR, and reporting, presenting the product as a solution. - The ad concludes with an offer to 'secure a free demo,' encouraging potential customers to take the next step and experience the platform for themselves. This is a direct call to action from the brand, aiming to drive engagement and conversions.

# Ad summary This ad aims to attract businesses that are currently using AMEX cards. It suggests Rippling as a better alternative by highlighting its features such as automatically blocking out-of-policy spending, categorizing purchases, and syncing with ERP systems. As an incentive to switch, businesses are offered a free Apple Watch after demoing Rippling's corporate card services. # Brand positioning Rippling is presented as a modern solution to corporate card management, designed for businesses seeking to streamline their financial operations. The brand positions itself as a tech-forward alternative to traditional systems like AMEX. Rippling aims to occupy the space of efficient, automated financial management, promoting values of control, visibility, and integration with existing business systems. It directly addresses the pain points of managing corporate spending, suggesting a departure from manual tracking and potential overspending. Rippling promotes a functional approach, emphasizing performance and simplicity in financial management. # Product The ad promotes Rippling's corporate card solution, emphasizing automated features to manage company spending. Rippling's card is intended for businesses, enabling them to automatically block out-of-policy spending, categorize purchases, and sync with their ERP systems. The USPs of this card are its automated features, providing better control and oversight of company expenses. No specific use occasions are depicted but are implied through the business context. The ad addresses the potential purchase barrier of switching from an existing card system by offering a free Apple Watch after demoing Rippling's corporate card services, incentivizing businesses to explore Rippling as an alternative. # Visual style The ad employs a clean, minimalist design with a focus on clarity. The background is a solid, neutral color, helping the featured products and text stand out. The use of bright, contrasting colors like yellow and green draws attention to key elements. The overall aesthetic appears modern and professional, aimed at conveying trust and efficiency. # Hooks Headline: Is your business still using AMEX cards? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action See Rippling → # Point of view - [object Object] # Storyline - The ad opens with a question targeting businesses using AMEX cards, creating a moment of self-recognition for the audience. This is told from the perspective of the brand to grab the viewer's attention by calling out a competitor and qualifying the target audience. - The ad offers a free Apple Watch after a demo, incentivizing businesses to switch to Rippling. This is presented from the brand's perspective to overcome the inertia of switching corporate card providers. - The ad highlights key features of Rippling's corporate card, such as automatically blocking out-of-policy spend, categorizing purchases, and syncing with ERP, to showcase the value of the product. This is shared from the brand's perspective and is intended to explain the benefits in switching to Rippling's card system. - The ad ends with a call to action, urging viewers to 'See Rippling,' and drives viewers to take the next step. This is told from the brand's perspective, as they guide the viewer through the process of engaging with the product.

# Ad summary This ad demonstrates how Rippling AI can be used to generate headcount reports with a voice prompt. # Brand positioning Rippling positions itself as an innovative solution for global HR, payroll, IT, and finance management. The brand emphasizes the efficiency and capability of its AI technology to streamline complex tasks. Rippling is presented as a modern, reliable partner for businesses looking to optimize their operational processes, setting itself apart by offering an AI-driven, comprehensive platform. # Product Rippling is a global HR and payroll platform that utilizes AI to automate and simplify various tasks. In the ad, Rippling's AI generates a year-over-year headcount report from a single voice prompt. The AI instantly compiles data on hourly, salary, and contract employees, along with their employment status, start date, and location. The product is designed for businesses seeking efficient HR and financial management solutions, offering AI-driven insights and automated reporting to reduce manual effort and improve accuracy. # Visual style The ad features a blend of polished and casual visuals, combining clean, modern office settings with scenes of the protagonist in a home kitchen. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, lending a professional feel to the commercial. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A woman is at a cash register. - 00:02–00:05 00:02–00:05 Colleagues are gossiping about someone named Deb, calling her the 'Queen of Reports'. This positions Deb as exceptionally efficient and skilled. - 00:05–00:08 00:05–00:08 Deb is at home making a drink. - 00:08–00:11 00:08–00:11 One of the colleagues speculates that Deb is calculating imputed income deductions in her head right now. - 00:11–00:12 00:11–00:12 Another gossiper says that Gary finally tied the knot. - 00:13–00:17 00:13–00:17 One gossiper hopes Deb can figure out everyone’s remote work allowance in under an hour, and another says they heard it was under a minute, continuing to position Deb as a hyper-efficient genius. - 00:17–00:20 00:17–00:20 One of the colleagues asks how Deb does it. - 00:20–00:25 00:20–00:25 The ad visually transitions to an AI interface on a computer generating a headcount report. - 00:25–00:27 00:25–00:27 The visual shows the AI providing the headcount report, with the text 'AI that isn't all talk'. - 00:27–00:29 00:27–00:29 The Rippling logo is shown. - 00:29–00:30 00:29–00:30 One colleague says Deb is 'iconic'.

# Ad summary The ad promotes a demo of Rippling software by offering a free gift card to those who complete the demo. # Brand positioning Rippling is presented as a modern, approachable technology solution for workforce management. It aims to simplify complex HR and IT tasks, making it easier for businesses to manage their employees, payroll, and related processes. The brand positions itself as offering a valuable incentive (a free gift card) to encourage potential clients to explore the software through a demo. There is a focus on straightforward and accessible software solutions. # Product Rippling is workforce management software. The ad encourages users to sign up for a demo of the software. A primary incentive for taking a demo is a free Amazon gift card worth £100. The ad addresses the barrier of reluctance to try new software by providing a financial incentive to explore the product. # Visual style The ad has a polished, digital feel. The color palette is minimalist with a purple background. The animation is smooth, with a focus on clearly presenting the gift card and text. The pacing is slow and consistent, designed to be easily digestible and to avoid any distractions from the central message. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get a Demo # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a friendly greeting and a clear statement of value: a free gift card for taking a Rippling demo. - 00:03–00:14 The central focus shifts to the rotating image of an Amazon gift card, visually reinforcing the reward for demo participation.

# Ad summary This image ad promotes Rippling, a workforce software provider, by highlighting the benefit of having a global team operate on one system and encouraging users to request a demo for a free gift. # Brand positioning Rippling is positioned as a comprehensive workforce software solution designed to streamline operations for companies, especially those with global teams. The brand emphasizes efficiency and integration, suggesting that businesses can benefit from centralizing their workforce management processes into a single system. The brand aims to occupy a space in the consumer's mind as an innovator in software solutions, as it pushes against the norm of using multiple platforms for workforce management. Rippling's positioning is functional, focusing on performance and simplicity for managing a global team. # Product Rippling is a workforce software provider designed to streamline and centralize the management of global teams. The ad highlights the key benefit of having all global team operations managed within a single system. The product is designed for businesses with international teams, offering a unified platform to handle various workforce management tasks. By consolidating these functions, Rippling addresses the pain point of managing disparate systems and aims to improve overall efficiency and coordination. The ad promotes Rippling as a solution that makes managing global teams easier and more integrated. # Visual style The ad has a clean, modern visual aesthetic with a focus on simplicity and clarity. The use of a gradient background and the prominent display of the product gives it a polished, professional look. The design feels contemporary and platform-native, aligning with typical in-feed ad formats. The typography is bold and legible, enhancing scannability. # Hooks Headline: What if your global team ran on one system? # Benefits - [object Object] # Features - [object Object] # Call to action Demo Rippling # Point of view - [object Object] # Storyline - The ad begins by posing the question "What if your global team ran on one system?", which immediately grabs the attention of the audience and introduces the core value proposition of Rippling's software. This question is posed from the brand's perspective, aiming to pique the viewer's interest by highlighting a common problem for global teams and setting the stage for Rippling as the solution. - The ad follows up by providing a direct call-to-action with a button labeled "Demo Rippling," signaling the next step for interested viewers. This is presented from the brand's perspective, encouraging immediate engagement and offering a way for the audience to learn more. A starburst shape highlights the offer of a "DEMO & GET A FREE GIFT!" giving the potential customer an additional incentive. - The ad concludes by displaying the Rippling logo, reinforcing brand recognition and establishing credibility. This is the brand's perspective, solidifying their identity and building trust. Below the logo, additional terms of service information and the company address are present.

# Ad summary This ad for Rippling promotes the accessibility of its HR management software, highlighting its coverage for various needs and locations. It entices potential customers to demo the software by offering a free pair of Apple AirPods. # Brand positioning Rippling is presented as a comprehensive solution for modern HR management, positioning itself as an accessible and all-encompassing tool that simplifies the complexities of HR across different needs (HRIS, Payroll, EOR) and locations. The brand emphasizes ease of access and wide-ranging applicability, suggesting it aims to occupy the space of a versatile and indispensable HR partner. By offering a well-known incentive (Apple AirPods) for a demo, Rippling also presents itself as confident in its value proposition, willing to invest to showcase its software's capabilities. # Product Rippling is an HR management software designed to streamline and simplify HR tasks, as implied by the mentions of HRIS (Human Resources Information System), Payroll, and EOR (Employer of Record). The software aims to provide comprehensive solutions for businesses needing to manage their human resources effectively. The ad is targeted towards businesses that require HR management, as well as those that would find value in an accessible platform that covers various HR needs. The ad incentivizes potential customers to try Rippling by offering a pair of Apple AirPods upon completing a demo, addressing the barrier of time investment required to learn new software. # Visual style The ad features a clean and minimalist visual style, with a focus on simplicity and clarity. The production quality is high, with a studio-shot image of the Apple AirPods against a solid background. The image treatment includes subtle lighting effects and background removal. The typography is clean and legible, complementing the modern aesthetic. The overall style aligns with platform-native behaviors, optimized for scannability in feed. # Hooks Headline: HR for here, there & everywhere. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by establishing Rippling as a solution for HR needs everywhere, with the intention to position the brand as a comprehensive and accessible tool. The brand is telling the audience that its software is versatile and can handle HR tasks across various locations and needs. - The ad specifies the kinds of HR solutions that Rippling offers (HRIS, Payroll, and EOR) to give a more concrete idea of its functionality and target businesses with those specific needs. The brand is providing details about the kinds of solutions that they can offer to businesses. - The ad then entices the audience to demo Rippling by offering Apple AirPods, to incentivize users to try the product. The brand is incentivizing potential customers to learn more about their software by giving them Apple AirPods if they demo Rippling.

# Ad summary The ad features Nikolas Huebecker, the Founder, sitting in a chair with a brick wall behind him. He explains why his company chose Rippling for its compliance needs. # Brand positioning Rippling is an HR and finance platform that helps companies automate tasks like payroll, device and account management, and compliance. It positions itself as a reliable and secure solution, especially for companies concerned about data security and compliance. The brand aims to occupy the space of a trustworthy partner, emphasizing its role in simplifying complex processes and ensuring companies are 'already compliant' without extra effort. Rippling promotes the values of security, efficiency, and ease of use, setting itself apart by offering a comprehensive solution that minimizes the need for additional compliance measures. # Product Rippling is described as a versatile platform designed to handle HR and finance tasks for companies. It enables businesses to automate processes such as payroll, device management, and account access. A key selling point highlighted is Rippling's ability to ensure compliance without requiring extra effort from the user. This is especially valuable for companies concerned about data security. It works by configuring systems in a way that inherently makes the user compliant from the start. # Visual style The ad has a polished aesthetic with a neutral color grade. The editing rhythm is moderate, with a mix of static shots and smooth transitions. The production quality is high, lending a professional and trustworthy tone to the ad. The cuts are timed to music, creating audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Learn more at rippling.com/soc2 # Point of view - [object Object] # Storyline - 00:00–00:10 The founder of a company makes a comparison to a restaurant to describe company data. - 00:15–00:17 The founder states that his company chose to use Rippling. - 00:17–00:26 The founder lists Rippling's functionality for his company including paying people, accessing employee devices, and accessing accounts. The founder then explains how Rippling made becoming compliant easy. - 00:26–00:32 The founder clarifies that Rippling made becoming compliant so easy that the company was already compliant by using Rippling.

# Ad summary This ad promotes Rippling AI, illustrating how the platform helps to promote employees and measure the impact of those promotions. # Brand positioning Rippling positions itself as an integrated platform designed to manage global HR, payroll, IT, and finance. The brand is presented through the lens of a strategic, data-driven solution. Rippling empowers users to streamline employee management and decision-making. Its tone is functional and efficient, emphasizing how businesses can use Rippling to analyze and improve employee retention. The brand aligns with a focus on clarity, strategic planning, and data-driven insights, offering a centralized system that challenges traditional HR practices by providing real-time analytics and simplified workflows. # Product Rippling AI is presented as an integrated platform solution that helps businesses streamline and analyze HR, payroll, IT, and finance operations. The ad highlights its ability to provide data-driven insights into employee performance and retention, specifically focusing on how promotion velocity directly impacts employee retention. The platform offers a comprehensive view of employee data, enabling users to identify which departments promote fastest and whether those departments have better retention rates. Rippling automates the actions needed to promote employees by uploading data, creating draft transitions, and coordinating retention plans, making the process more efficient than simply updating an org chart. It aims to remove the barriers to strategic HR planning by offering clear, actionable data that supports investment in employees and team cohesion. # Visual style The ad has a polished and professional aesthetic. The video uses static shots, smooth transitions, and clear graphics. The production quality is high, giving it a commercial feel that supports a tone of expertise and efficiency. The pacing is consistent, with each shot timed to deliver key information clearly and concisely. The visuals are synced with the voiceover, ensuring the message is both seen and heard effectively. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Book a Demo # Point of view - [object Object] # Storyline - 00:00–00:03 Brian states that his company has been promoting people quickly to keep them and he wants to know if it's actually working. - 00:03–00:10 Brian asks the platform which departments promote fastest and whether those departments have better retention. - 00:11–00:13 Brian observes that the platform shows that promotion velocity directly impacts retention. - 00:14–00:17 Brian concludes that if he wants to keep the team together, he needs to invest in them. - 00:17–00:21 Brian narrates that the actions to put the strategy into motion are not just an org chart clean-up. - 00:21–00:24 Brian states that the actions are a coordinated retention plan.

# Ad summary This ad for Rippling is aimed at businesses with global teams. It features two smart watches to draw the viewer's attention, with one showing a team member on the screen. The ad invites the viewer to demo Rippling and get a free gift, focusing on the benefit of running a global team on one system. # Brand positioning Rippling is presented as a workforce software provider, positioned to solve the complexities of managing global teams. The brand offers a unified system to streamline workforce operations, emphasizing efficiency and integration. By offering a demo and a free gift, Rippling aims to entice businesses to try their software and see the value firsthand. The brand appears modern and tech-forward, aligning with the digital solutions it provides. # Product Rippling is a workforce software that provides a unified system for managing global teams. The software enables businesses to streamline operations by integrating various aspects of workforce management into one platform. The advertisement targets businesses with global teams, implying that Rippling simplifies the complexities associated with managing employees across different locations. It addresses potential purchase barriers by offering a demo and a free gift, enticing potential customers to experience the software firsthand and see its value. Rippling aims to provide a solution that makes managing global teams more efficient and integrated. # Visual style The ad has a clean, modern visual style with a gradient background. The product is prominently displayed with an emphasis on simplicity and ease of use. The image uses floating elements and a starburst sticker to catch the viewer's attention. The overall style aligns with a tech-forward, professional aesthetic. # Hooks Headline: What if your global team ran on one system? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Demo Rippling # Point of view - [object Object] # Storyline - The ad opens with a question, “What if your global team ran on one system?” presented by the brand, to immediately grab the attention of businesses that manage global teams and introduce the core problem the software addresses. - The next beat features a call to action with “Demo Rippling” in a purple button, presented by the brand, encouraging the viewer to try the software. - Finally, there is a promotion for a "DEMO & GET A FREE GIFT!" in a yellow starburst shape, presented by the brand, to incentivize immediate action.