How Ripley Chile Advertises on Meta

# Ad summary An advertisement showcasing a Samsung Crystal UHD television, highlighting its capability to vividly display the excitement of soccer games. The ad includes feature callouts and emphasizes the visual quality and immersive experience the TV offers. # Brand positioning Ripley, as seen in the top of the ad, is presented as a retailer that sells Samsung Crystal UHD televisions, which appears to be a brand pushing for innovative TV technology. The focus on 'the passion of football' positions the brand as one that enhances viewing experiences, particularly in sports, suggesting they cater to customers who value high-quality home entertainment. The brand aligns with values of immersive experiences. This product may appeal to people looking for quality products to enhance their viewing experience at home. # Product The ad features the Samsung Crystal UHD television. It is designed to transmit the passion of football with its Q4 Lite processor, Quantum Dot technology, and Samsung Knox security. Its primary function is to provide high-quality viewing. The TV includes One UI Tizen software. Its USPs include enhanced picture quality and smart security features. The use occasion is watching soccer. The purchase barrier addressed is the need for a TV that delivers a vivid and secure viewing experience. The model number for the TV is 75" UB200F. # Visual style The ad has a clean, modern aesthetic with a focus on showcasing the product in a realistic setting. The production quality is high, resembling a studio shot with careful attention to lighting and composition. The image treatment is natural, with no obvious filters or heavy color grading, allowing the TV screen and the visuals it displays to stand out. The typography is clean and legible, integrated seamlessly into the design without being overly assertive, which aids scannability in a feed. # Hooks Headline: Diseñada para transmitir la pasión del fútbol. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the Ripley logo, establishing which retailer is selling the product. This is from the brand's perspective and serves to identify the seller to the audience. - Next, the Samsung Crystal UHD television is shown displaying a soccer game. This is from the brand's perspective and serves to visually showcase the product's capability and the quality of the viewing experience it offers. - The ad then states that the product is 'Designed to transmit the passion of football.' This is a message from the brand, emphasizing the TV's ability to enhance the emotional experience of watching soccer. - Finally, the ad displays functional features like Q4 Lite Processor, Quantum Dot, and Samsung Knox Security. This is from the brand's perspective, explaining features.

# Ad summary This image ad showcases athletic shoes from various brands, promoting a discount of 20% and free shipping through the app on purchases over $29,990. # Brand positioning Ripley is presented as a retailer offering a wide range of athletic footwear from well-known brands. The ad emphasizes accessibility and value by highlighting a 20% discount and free shipping for app purchases above a certain price point. Ripley positions itself as a convenient destination for consumers seeking quality athletic shoes at competitive prices, focusing on affordability and ease of purchase. # Product The ad features two distinct athletic shoes. The first is a silver and white New Balance running shoe with a prominent 'N' logo on the side, designed for performance and style. The second is a black Nike running shoe with a neon green swoosh, also emphasizing performance. The ad promotes a 20% discount on these and other athletic shoes, with free shipping available through the app for orders over $29,990. This addresses potential purchase barriers by offering a discount and free shipping, making the products more appealing to customers. # Visual style The ad uses a clean, minimalist aesthetic with a focus on product presentation. The production quality appears to be studio-shot. The image treatment involves background removal and color grading to create a cohesive look. The typography is large and bold. The style is designed to be scannable and eye-catching in-feed. # Hooks Headline: zapatillas desde # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting the Ripley brand, establishing credibility and acting as the source for the offer of athletic shoes. This sets the stage for the rest of the ad. - Next, the ad showcases the offer of a 20% discount on athletic shoes, with brands like Puma, Adidas, and Nike displayed. This is intended to grab the viewer's attention by highlighting the value proposition from the brand's point of view. - The ad features two different athletic shoes, each displayed on a white block. This serves to visually showcase the different styles of running shoes that are offered. From the brand's POV, it provides a sense of selection and variety. - The ad mentions free shipping is available via the app for purchases over $29,990. This encourages customers to explore the app and make a purchase, from the brand's POV, which adds additional value to the purchase.

# Ad summary This ad for Ripley features Mademsa brand appliances. The ad shows a happy couple in the background above an assortment of appliances in the foreground with an ad tagline. # Brand positioning Ripley is presented as a one-stop shop for home appliances, particularly those manufactured by Mademsa. The ad emphasizes Ripley's role in helping customers 'resolve' their needs and prepare for winter, positioning the brand as a practical and reliable source for essential home solutions. This suggests a functional brand positioning, focused on providing solutions for everyday needs. # Product The ad features a range of Mademsa-brand home appliances, including a black oven with a stovetop, a small black tabletop heater, a silver washing machine, a white dryer, and a black microwave on top of an orange base. Each appliance is presented as a solution for preparing for the winter season. The variety of products suggests that Mademsa offers a comprehensive range of home essentials, catering to different needs within the household. The focus on preparing for winter implies that these products are essential for maintaining comfort and convenience during the colder months, positioning them as practical investments for the home. # Visual style The ad has a warm and inviting visual style. The background is a solid orange color, and the image is brightly lit. The couple in the background is smiling, which creates a sense of happiness and warmth. The appliances are clean and modern, suggesting that they are high-quality and reliable. # Hooks Headline: Es tiempo de RESOLVER # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a happy couple in the background, smiling warmly. This is included to create a sense of warmth and happiness, associating the brand and products with positive emotions from the brand's perspective. - The appliances are displayed in the foreground, showcasing the variety of products available from Mademsa. This is included to highlight the range of solutions offered for preparing for winter, from the brand's perspective. - The tagline 'Es tiempo de RESOLVER' and 'PREPARA TU INVIERNO CON MADEMSA' reinforces the message of problem-solving and preparing for the winter season. This is included to explicitly state the brand's value proposition and encourage viewers to consider these products as solutions, from the brand's perspective.

# Ad summary This ad for Samsung's BESPOKE AI line, sold at Ripley, showcases a refrigerator and washer/dryer set, highlighting features like AI Vision Inside for intelligent food management, AI Energy mode, and AI Dry/AI Wash. The ad aims to present these appliances as smart, efficient, and designed to simplify modern living. # Brand positioning The brand, Samsung, is presented as a technology leader focused on integrating artificial intelligence into home appliances to simplify and enhance daily life. The ad positions Samsung as a modern, innovative brand that prioritizes efficiency and convenience, aiming to occupy the space of intelligent home solutions in the consumer's mind. The focus on AI technology suggests a brand that pushes against traditional appliance norms by offering advanced, tech-driven features. The brand's positioning is functional, emphasizing performance and simplicity through technology. # Product The ad features two main products from the Samsung BESPOKE AI line. The first is a four-door refrigerator with a modern, minimalist design, highlighted by the 'AI Vision Inside' feature, which intelligently manages food storage. The second product is a stacked washer and dryer set with AI Dry/AI Wash, optimizing washing and drying cycles with artificial intelligence. Both products emphasize intelligent automation and energy efficiency. The ad addresses purchase barriers by showcasing how these AI-driven features simplify household tasks and save energy, making them worth the investment. The language focuses on intelligent management, energy saving, and optimized cleaning. # Visual style The ad features a clean, modern aesthetic with high production quality. The visual motifs include a grid layout with circular callouts. The image treatment emphasizes bright, even lighting and color balance. The style aligns with platform-native designs, making it scannable and eye-catching in a feed. The typography is large and legible, ensuring key information is easily readable. The overall style aims to be disruptive yet informative, designed to capture attention and quickly convey product benefits. # Hooks Headline: RIPLEY # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a wide shot showcasing the Samsung BESPOKE AI refrigerator and washer/dryer set in a modern kitchen and laundry setting. This establishes the product in a real-life context, conveying the message that these appliances seamlessly integrate into a contemporary home. The perspective is from the brand, showcasing its product in an aspirational environment. - Next, the ad highlights the 'BESPOKE AI' tagline with the message, 'Haz tu hogar más simple' (Make your home simpler). This emphasizes the core benefit of the product line, focusing on simplifying home management through advanced technology. The perspective is from the brand, promising a simplified lifestyle. - The ad then breaks down the specific AI-driven features of each appliance using circular callouts. The first feature, 'AI Vision Inside,' is associated with the refrigerator and the benefit of intelligent food management. The second feature, 'AI Energy Mode,' is linked to energy saving. 'AI Dry/AI Wash' is highlighted for the washer/dryer, focusing on optimized washing and drying with artificial intelligence. Lastly, 'Air Wash' is included to highlight deodorization and sanitation. This is from the brand's perspective, detailing the product's key selling points. - The ad concludes with the SAMSUNG logo, reinforcing brand recognition and credibility. The perspective is from the brand, solidifying its identity and association with the advertised products.

# Ad summary This image ad from Ripley promotes the Samsung Bespoke AI top load washing machine. The ad highlights AI-powered features, a sleek black design, and smart home integration. # Brand positioning Samsung is presented as a leader in cutting-edge technology for the home. The focus on 'AI' and 'SmartThings' positions the brand as innovative and forward-thinking, appealing to consumers who value convenience and efficiency in their home appliances. The brand also aligns with a modern, streamlined aesthetic, as seen in the product's sleek black design. This suggests a premium positioning, contrasting with more basic, traditional appliance brands. Samsung occupies the space of technology leader that makes life easier. # Product The product being advertised is the Samsung Bespoke AI top load washing machine. It offers AI-powered washing, claiming to wash thoroughly and intelligently. The machine can be integrated with SmartThings for Wi-Fi control and remote monitoring. The machine has a 21KG capacity. The ad also mentions EcoBubble technology, highlighting efficient washing and energy savings. The product is for those who value innovation and convenience in their home appliances. The black finish shown suggests a modern design aesthetic. The ad wants the viewer to think that this washing machine will save them energy and time. # Visual style The ad utilizes a clean, modern aesthetic with high production quality. The image is well-lit and professionally shot, emphasizing the product's sleek design. The layout is simple and straightforward, with clear product shots and feature callouts. The visual motif is a blend of a product shot with inset images to highlight features. The color palette is minimal, using black, white, and muted green tones. The ad conveys a sense of sophistication and technological advancement, likely intended to catch the eye in a busy social media feed. # Hooks Headline: Lavadora superior Bespoke Al+ 21KG, Lavado inteligente. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand name Ripley, setting the stage for the product being sold by the retailer. The intent is to quickly establish where you can purchase the product. This is from the brand's perspective. - Next, the ad showcases the Samsung washing machine. The intent is to visually demonstrate the product's design and appearance to the audience. This is from the brand's perspective. - The ad calls out key product features, such as the AI-powered wash, Wi-Fi integration with SmartThings, and EcoBubble technology. The intent is to convey the product's key benefits and differentiating features. This is from the brand's perspective. - Finally, the ad presents the Samsung brand, reinforcing the product's manufacturer and assuring the viewer of its quality and innovation. The intent is to build trust and reinforce the brand's position as a technology leader. This is from the brand's perspective.

# Ad summary This ad for the Samsung Bespoke AI Washer/Dryer highlights its features and space-saving design with accompanying text. # Brand positioning Samsung is positioned as a technology innovator focused on simplifying home tasks with advanced AI. The brand occupies a space where technology meets everyday convenience, suggesting its products are designed to integrate seamlessly into modern homes while providing tangible benefits like energy savings and optimized cleaning. This approach may appeal to consumers seeking sophisticated appliances that enhance their lifestyle without adding complexity. # Product The featured product is the Samsung Bespoke AI Washer/Dryer, a stacked laundry unit designed to optimize the washing and drying process with artificial intelligence. It is designed for those looking to simplify their chores and improve the energy efficiency of their laundry routine. Key features mentioned include "AI Energy Mode" for intelligent energy saving and "AI Dry / AI Wash+" for optimizing washing and drying with artificial intelligence. The unit is stackable and "adapts to your space" with an included stacking kit. The ad emphasizes that the washer/dryer helps to "haz tu hogar mas simple"—make your home simpler. # Visual style The ad features a clean, modern, and minimalist visual style. It combines a studio shot of the product with lifestyle imagery to suggest integration into a contemporary home. The image treatment includes soft, diffused lighting, background removal, and subtle color grading to enhance the sleek design of the appliances and the warmth of the surrounding setting. The typography is clean and legible, integrated smoothly to highlight product features without overwhelming the visuals. # Hooks Headline: Lavadora secadora Bespoke Al+ 25/17KG, haz tu hogar mas simple. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The Ripley brand is presented to establish credibility and brand recognition with the audience. The ad starts by showing the brand so that the audience can immediately understand who the provider of the product is from the brand's perspective. - The Bespoke AI Washer/Dryer is introduced as the product that simplifies home chores. From the brand's perspective, this highlights the machine's central value and provides a key benefit that is then elaborated on in the ad. - The ad spotlights three distinct AI-driven features—AI Energy Mode, AI Dry / AI Wash+, and adaptable design. The audience is invited to view these features from the brand's perspective and to emphasize the advanced technology and space-saving benefits the machine offers. - The Samsung brand is presented to build trust in the product. The brand is positioned from the brand's perspective as a leader in appliance technology.

# Ad summary This ad promotes the Ripley App as the shopping app for everyone, highlighting its features such as free shipping and coupons through various people using the app. # Brand positioning Ripley is presented as a versatile and accessible shopping platform catering to a wide audience. The brand is portrayed as modern, inclusive, and attuned to the needs of diverse customers, offering something for everyone. It positions itself as a go-to app for various shopping needs, from beauty products to sports equipment, emphasizing convenience through features like free shipping and coupons. The brand aims to be perceived as user-friendly and essential for everyday life, appealing to both functional needs and emotional desires. Ripley seems to be following category norms by using a diverse set of use cases to appeal to a broad target audience and to compete against other shopping platforms. # Product The Ripley App is an e-commerce platform offering a variety of products across different categories, including beauty, fashion, and sports equipment. The app features free shipping on thousands of products and provides coupons for users to save money. It is designed to be user-friendly and accessible, catering to a wide range of users with diverse interests and needs. The app's unique selling points include its broad product selection, convenient shipping options, and cost-saving opportunities through coupons. The ad showcases how the app can be used in various everyday scenarios, such as buying makeup or sports equipment, highlighting its versatility and relevance to different lifestyles. It positions the app as a one-stop-shop for all shopping needs. # Visual style The ad has a polished and modern aesthetic, blending elements of a commercial with UGC. The editing style is quick-cut, with fast transitions to maintain a brisk pace. The production quality is high, with studio lighting and clear visuals, but the ad utilizes some found footage. The cuts are timed to the beat of the music, enhancing the rhythm and energy of the ad. The overall pacing is fast, creating a sense of urgency and excitement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Descárgala ya! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman with red lipstick holds up a lipstick tube and says it's her favorite. The message being conveyed is that the Ripley App has the things that people want. This is from the perspective of a brand representative. The tone is friendly and personable. - 00:03–00:04 00:03–00:04 A hand gives her a box, and overlaid text states "envío gratis en miles de productos." The message is that the Ripley App has free shipping on thousands of products. This continues the brand's perspective. The tone is friendly and personable. - 00:04–00:09 00:04–00:09 A man is shown with a ripped shoelace and looking upset, followed by an image of him shopping for new sneakers in the app. The message is that the app meets his needs. This is told from the brand's perspective. The tone is lighthearted and relatable. - 00:09–00:14 00:09–00:14 Two women are seen walking, with the Ripley App logo on the screen. They state that it is the app for everyone, and for the user to download it. The intention is to get the user to download the Ripley App. This is the brand's perspective. The tone is upbeat and encouraging.

# Ad summary This ad promotes the Ripley App as the app to use to buy the best gifts with fast deliveries. Several young people are shown using the app to buy gifts in different situations. # Brand positioning Ripley is presented as a one-stop shop for gifts, with the tagline "Ripley App is the app of everyone". It is positioned as a convenient and fast solution for gift-giving needs. The brand is presented as a modern, trendy, and youth-focused shopping destination that is useful for a wide range of customers. # Product The Ripley App is a mobile application that allows users to purchase gifts and receive them quickly. It offers a wide variety of products and has over 1,000 pickup points throughout Chile. The app aims to solve the problem of needing a last-minute gift with fast delivery and convenient pickup options. # Visual style The ad has a bright, modern aesthetic with quick cuts and a fast-paced editing style. The production quality is polished, giving it a commercial feel. The visual motifs include close-ups of people using the app and shots of the app interface. The pacing is quick, with several cuts per minute, and the audio and visuals are often synced to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Ripley App descargala ya! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 A young woman is lying on a couch, looking at her phone with a surprised expression. - 00:03–00:05 She exclaims that she needs a gift quickly. - 00:05–00:05 A delivery person hands over a Ripley package. - 00:05–00:08 A young woman is walking down the street, listening to music when she looks at her phone with a shocked face. - 00:08–00:08 The woman exclaims that her headphones are gone. - 00:08–00:10 The ad shows the app interface with Ripley pickup points. - 00:10–00:12 Two women are dancing in front of a black wall with the Ripley App logo. - 00:12–00:15 Four people walk toward the camera, repeating the Ripley App logo and tagline.

# Ad summary This ad promotes the Ripley app. It shows diverse people walking toward the camera and showcases the wide variety of products offered by the app. # Brand positioning The brand Ripley is presented as a major retailer with a wide selection of products available through its app. The ad emphasizes that the app caters to everyone and offers more than what people might expect. The inclusion of different people with diverse backgrounds suggests that Ripley values inclusivity and aims to appeal to a broad customer base. Ripley aims to occupy a space in the consumer's mind as a go-to app for all their shopping needs, with a positioning that is both functional (offering a variety of products) and emotional (connecting with people's interests and desires). The ad follows the norm of showing diverse models. # Product The advertised product is the Ripley app, which is presented as a versatile platform for shopping. The ad suggests that the app has products for everyone with “más de lo que te fascina.” The app is available for download, as mentioned by the CTA to “Descargala ya.” The ad addresses a potential purchase barrier by highlighting the app's appeal to a wide audience and its extensive product range. # Visual style The ad has a polished and modern aesthetic with quick cuts and smooth transitions. The production quality is high, giving it a commercial feel. The editing rhythm is fast-paced, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Descargala ya. # Point of view - [object Object] # Storyline - 00:00–00:02 Two women walk toward the camera. - 00:02–00:04 The scene broadens to include a man and a woman, as the camera continues to follow them. - 00:04–00:06 The camera is still focused on the Ripley app.

# Ad summary This ad promotes the Ripley App by showcasing different people shopping for items using the app. The ad uses humor and relatable situations to show the benefits and value of the app. It also features testimonials and product demonstrations by diverse people. # Brand positioning The Ripley App is presented as a modern and inclusive e-commerce platform offering a wide range of products and services. The brand aims to occupy a space in the consumer's mind as a convenient and user-friendly app for all shopping needs. The ad promotes a sense of inclusivity by showcasing diverse individuals using the app, aligning with a lifestyle that values convenience and variety. The brand pushes against the norm of limited product offerings by providing a comprehensive shopping experience. The positioning is both functional (providing convenience and efficiency) and emotional (catering to personal preferences and lifestyles). # Product The Ripley App is an e-commerce application that allows users to purchase a variety of products, from electronics to cosmetics and clothing. It is designed for anyone seeking a convenient shopping experience, as shown through the diverse individuals featured in the ad. The app offers key features such as fast delivery, free shipping on thousands of products, and discount coupons that can be applied to purchases. The app addresses the purchase barrier of shipping costs by offering free shipping, and it highlights the convenience of shopping from anywhere at any time. The ad emphasizes the app's user-friendliness, its wide selection of products, and the potential for savings through discount coupons, making it a worthwhile option for potential users. # Visual style The ad has a polished and vibrant aesthetic with quick cuts and smooth transitions. The editing style incorporates a mix of static shots and dynamic movement, enhancing the visual appeal. The production quality is high-end, creating a professional commercial feel. The pacing is moderate, maintaining a consistent rhythm throughout the ad, and the audio-visual sync is precise. The ad looks modern and is intended to be made for Reels. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Descarga la Ripley App # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 A young woman is lying on a couch and using the Ripley App to purchase an Apple Watch SE, and receives a text message asking if she is going to a birthday party. The message conveys a sense of urgency, suggesting the need for a quick gift. The audience experiences the scenario from her perspective, emphasized by the selfie-style camera angle and casual tone. - 00:04–00:06 The woman looks directly at the camera, stating the app provides quick delivery, with the superimposed text: “¡compra hoy, recibe hoy!”. The message is promoting the convenience of the app. The audience experiences the scene from the woman's perspective, emphasizing the immediacy and convenience of using the app. - 00:06–00:09 Transitioning to another scene, a woman is walking outside with headphones on. She notices they have been removed. She looks surprised. The situation is one of immediate need and urgency. The audience is experiencing it from the woman's perspective. - 00:09–00:10 The woman discovers she can purchase new headphones on the Ripley app. This shows how the app addresses immediate needs and provides quick solutions. The audience is now experiencing the ease and convenience from the woman's perspective, highlighting how quickly problems can be solved. - 00:10–00:12 The woman goes to a pickup location to pick up the headphones. This step shows how the app has many pick-up locations all over Chile for its customers. The viewer is experiencing it from her point of view, emphasizing convenience and accessibility. - 00:12–00:15 Transitioning to a new scene, a woman is applying lipstick, highlighting her favorite color using the Ripley app. This segment reinforces the app’s versatility in meeting different needs. The scene provides a personal testimonial from the woman's perspective, emphasizing why the app is useful for shopping. - 00:15–00:17 The lipstick is delivered to the woman to showcase Ripley app's free shipping. The woman is seen holding the product to show the app is reliable. The audience sees the benefit of using the Ripley app from the woman's perspective. - 00:17–00:19 A man getting ready to go running realizes his dog has torn apart his shoe. This scene introduces a problem faced by the man, adding relatability. The view is from the man's perspective. - 00:19–00:22 He receives a coupon from the Ripley app on his watch and buys shoes. This demonstrates how easy it is to receive coupon and purchase. The viewer is experiencing it from his point of view. - 00:22–00:26 Two women highlight that the Ripley App has everything for everyone. This message shows that the app is for all users. The viewer is being told this from both of the women, showing it is from the brand's perspective. - 00:26–00:27 The ad shows several people standing in front of a camera promoting the app. It indicates how diverse people shop at the Ripley app. The viewer is seeing it from a brand's perspective. - 00:27–00:30 The ad ends with a teddy bear sitting in front of the app. The ad indicates users should download the app. The viewer sees it from a brand's perspective.

# Ad summary This ad for Samsung refrigerators sold by Ripley promotes the Family Hub refrigerators and their features with a focus on the touch screen and the connectivity to other Samsung devices. # Brand positioning Samsung is presented as a technology and appliance brand. It aims to occupy a space in the consumer's mind as an innovative appliance that can be easily integrated with other Samsung devices. It values smart technology and integrates appliances into a seamlessly connected home. The brand is positioned around the idea of advanced technology that improves everyday life and stays at the forefront of innovation. # Product The product is the Samsung Family Hub refrigerator. It features a built-in touch screen for connectivity to Samsung's SmartThings platform as well as a water and ice dispenser with available free installation. The touch screen integrates with other Samsung devices like phones and allows remote monitoring and control. The refrigerator has an interior view of its contents via a camera and can be viewed remotely. # Visual style The ad has a clean, modern aesthetic with a focus on showcasing the refrigerators in a visually appealing kitchen setting. The layout is simple and easy to scan, and the image treatment appears professionally retouched with some background removal to emphasize key features and benefits. The font choices are clean and legible, and the overall tone is sleek and contemporary. # Hooks Headline: Family Hub, Repensando el refrigerador # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the Ripley brand and two modern Samsung refrigerators in a kitchen setting, which conveys an introduction to the brands and featured product from the brand's perspective. - The ad transitions to highlighting the Family Hub feature, to show the audience what the product is from the brand's perspective. - Next, three icons appear to illustrate key features of the refrigerator from the brand's perspective. The first, shows the interior view. The second, shows the water and ice dispenser. The third, shows the Samsung's SmartThings integration. - Finally, the Samsung logo appears at the bottom to reinforce the brand from the brand's perspective.

# Ad summary This ad for Cannon Home bedding features a bed with pillows and bedding in a muted color palette. The top of the ad features the brand name, Ripley, and an offer of up to 60% off bed linens. # Brand positioning Ripley is presented as a brand that offers a range of home goods. The ad focuses on bedding and presents the brand as offering a balance of comfort and style. The muted color palette and focus on natural patterns suggest a connection to nature and a desire for a calming and relaxing bedroom environment. The brand seems to ignore the bright and bold color trend and offers customers a more sophisticated and understated style. # Product The featured product is a bedding set, including a comforter and two pillow shams. The set is primarily white with a muted botanical print in dark grey/green tones, featuring various types of leaves. A portion of the bedding is folded over to reveal a striped pattern in white and green. The set is shown on a fully made bed with matching pillow shams, presenting a coordinated and complete look. The brand advertises "ropa de cama hasta 60% dcto." indicating a discount of up to 60% off bed linens. The ad aims to address the need for a stylish and comfortable bedding solution while highlighting the affordability with the discount offer. # Visual style The ad has a clean and minimalist visual style, focusing on showcasing the bedding set in a realistic bedroom setting. The color palette is muted and calming, with an emphasis on natural tones and soft lighting. The overall aesthetic is sophisticated and inviting, aiming to appeal to viewers who appreciate understated elegance in home decor. # Hooks Headline: ropa de cama hasta 60% dcto. # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting the brand name, Ripley, establishing the source of the offering. This helps to immediately identify the product's origin. - Next, the ad announces the offer, stating that bed linens are available up to 60% off. This grabs the viewer's attention with a clear and enticing opportunity to save money on a relevant product. - The story is being told through the brand Ripley. The product is shown in a styled setting, highlighting its aesthetic appeal and how it could look in a real bedroom. This visual presentation aims to inspire the viewer and demonstrate the product's potential to enhance their living space.

# Ad summary This image ad from Ripley features a Heimat gas heater in a staged living room setting. The ad highlights a discount of 30% off the original price. # Brand positioning Ripley is a department store that offers a variety of products, as indicated by its prominent branding at the top of the ad. The store is presenting itself as a purveyor of quality home appliances, specifically highlighting a gas heater from the brand Heimat. By showcasing the heater in a cozy, staged living room, Ripley aims to associate itself with comfort and domestic warmth, suggesting customers can enhance their home environment through their purchases. # Product The featured product is the "estufa a gas llama azul hgla-15k rr 4,2 kw" (blue flame gas heater hgla-15k rr 4,2 kw) by Heimat. The heater has a rectangular shape, with a red and black body, and appears to be made of metal. It has an open front where the blue gas flame is visible when in use. The product is presented as a functional and stylish heating solution for a home living space. The ad also states that the heater has a weight of 15kg and that it is being sold with a 30% discount from the normal price. # Visual style The ad features a lifestyle aesthetic with soft lighting and neutral tones to create a cozy atmosphere. The image has a high production quality, indicating it was likely shot in a studio. The layout is clean and simple, with the product as the focal point. The typography is modern and legible. The overall style is designed to feel inviting and sophisticated. # Hooks Headline: RIPLEY # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by showcasing the Ripley brand logo, establishing the retailer offering the product. - Next, the ad immediately highlights the specific product, the "estufa a gas llama azul hgla-15k rr 4,2 kw", and its discounted price, focusing on key purchasing information. - Finally, the ad shows the Heimat gas heater in a living room setup, emphasizing its design and functionality in a home environment.

# Ad summary This image ad from Ripley showcases a range of children's sweaters and sweatshirts, highlighting affordability and brand variety. It aims to appeal to parents looking for stylish and budget-friendly options. # Brand positioning Ripley is presented as a department store offering affordable and stylish clothing options for children. The presence of multiple brands like Index, Next, and Cloudbreak within the Ripley ad suggests that it operates as a retailer bringing together various brands under one umbrella. It caters to budget-conscious consumers, emphasized by the starting price point, without sacrificing style. # Product The ad features a selection of children's sweaters and sweatshirts, with a starting price of $6.990. The product range includes items from brands Index, Next, and Cloudbreak, offering variety in style and design. The sweatshirts and sweaters are presented as fashionable and accessible options for everyday wear, appealing to parents seeking affordability and style. The ad directly addresses the price barrier by highlighting the low starting price, making the clothing more accessible to a wider audience. The featured clothing includes a blue Pepe Jeans sweatshirt with a white logo and light blue cargo jeans, and a pink sweater with a white lace collar and grey jeans. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the clothing items against a plain white background. The use of a pink platform adds a pop of color while keeping the overall look uncluttered. The lighting is soft and even, highlighting the clothing's colors and textures. The image has a studio shot-quality with a polished feel, and the typography is simple and legible. # Hooks Headline: polerones y sweaters infantiles desde $6.990 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Ripley logo, immediately establishing brand recognition and trust. This provides the audience with context about the retailer presenting the advertised products. - The ad then showcases children wearing the advertised sweaters and sweatshirts with jeans, creating an aspirational image of stylish kids' fashion. This lets the audience envision their children wearing the clothes, appealing to their desire for well-dressed kids. - The inclusion of the starting price ($6.990) and brand names (Index, Next, Cloudbreak) informs the audience of the affordability and variety of options available, presenting a clear and concise value proposition from the brand's perspective. - The "envío gratis" (free shipping) badge, which states "en app | sobre $29.990," further incentivizes purchase by highlighting a potential cost saving through app purchases over a certain amount, from the brand's perspective.

# Ad summary This ad promotes a smart TV HISENSE qled 4k uhd 75" 75q6qv. The ad highlights the product features with the Fifa World Cup trophy displayed on the TV screen, as well as its current discount and interest-free installments available. # Brand positioning Ripley is presented as a major retailer. They sell electronics, among other things. They are showcasing discounted prices for Hisense TVs during Hisense Week. Ripley offers financing options, like interest-free installments, to make premium electronics more accessible. # Product The product being advertised is the smart TV HISENSE qled 4k uhd 75" 75q6qv. The ad showcases that the TV is a 75" QLED 4K UHD TV, which supports Dolby Vision Atmos, and is ranked as the Global No. 1 TV in 100+ inch TVs. The TV is being offered at a discounted price of $549.990, but also listed at $579.990, both with the Ripley logo next to the price. The normal price is shown to be $1.079.990. It is for those looking to buy a large, high-quality TV at a discount. # Visual style The ad has a clean, promotional aesthetic. It incorporates platform-native design with clear text overlays. It has a stadium in the background to imply the FIFA World Cup. The ad is designed to be highly scannable with prominent discounts and product features. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad captures the viewer's attention with the Ripley logo and mentions "Hisense Week" and "10 cuotas sin interés", signaling a sales event and special financing options, intended to incentivize a purchase from the retailer. - The ad then showcases the Hisense TV with a FIFA World Cup trophy displayed on the screen, while showing "75", Q series, QLED, Dolby Vision Atmos, and "Global No. 1 in 100+ TV", highlighting the TV's features and quality from a brand perspective. - The final part of the ad displays the price of "$549.990" and "$579.990", emphasizing the offer, along with the regular price of "$1.079.990", intending to convey the value of the deal to potential buyers from a brand perspective.

# Ad summary This ad from Ripley showcases two different perfumes. It offers up to 50% off of beauty products and free shipping in the app for orders over $29.990. # Brand positioning The ad showcases Ripley as a department store that sells a variety of beauty products, including high-end perfumes. The brand's association with luxury perfume brands like Versace and Rabanne suggests that Ripley aims to offer consumers access to premium and desirable beauty items. The ad also highlights discounts and special offers like free shipping on app purchases, which implies that Ripley wants customers to perceive them as a place to find good deals on beauty products. The presence of multiple luxury perfume brands suggests that Ripley positions itself as a destination for consumers looking for high-quality and well-known beauty options. The brand appears to follow category norms, presenting itself as an upscale retailer for a broad audience. # Product The ad showcases two distinct perfumes: Versace Versense and Rabanne Million Gold Elixir. Versace Versense is priced at $69.990, marked down from its normal price of $115.000. The Rabanne Million Gold Elixir is priced at $92.990, reduced from its normal price of $156.000. Each perfume is presented in its respective bottle, with Versace Versense in a clear, rectangular bottle with a silver cap and the Versace logo on the front, and Rabanne Million Gold Elixir in a solid gold, rectangular bottle with a unique, lock-shaped design. The ad addresses a purchase barrier by showcasing the discounted prices, making the luxury perfumes more accessible to potential buyers. The mention of 'envío gratis en app | sobre $29.990' (free shipping in the app for orders over $29.990) incentivizes purchase through Ripley's app. # Visual style The ad uses a clean, minimalist style with a focus on product presentation. The background is a plain white, ensuring that the perfumes stand out. The lighting is bright and even, highlighting the details and colors of the perfume bottles. The overall impression is polished and modern. The typography is simple and legible, and the color palette is limited to white, black, pink, and gold, creating a cohesive and upscale look. The layout is well-organized, making it easy for the viewer to quickly understand the information. # Hooks Headline: hasta 50% dcto. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the Ripley brand at the top, immediately associating the products with a well-known retailer. This builds initial trust and provides context for the viewer. The brand is telling the story here. - Next, the ad announces "hasta 50% dcto. belleza" (up to 50% off beauty), immediately grabbing the viewer's attention with a substantial discount offer. This sparks interest and creates a sense of urgency. The brand is highlighting the value proposition to the viewer. - The ad then features two specific perfume products, Versace Versense and Rabanne Million Gold Elixir, each with its discounted price and original price. This gives the viewer concrete examples of the savings available and showcases the specific products on offer. The brand is showcasing the products and their value from a product-focused perspective. - Finally, the ad displays the logos of several well-known designer brands (Giorgio Armani, Carolina Herrera, Dolce & Gabbana, DKNY) along the bottom, further emphasizing the high-end nature of the beauty products available at Ripley. This reinforces the brand's positioning as a destination for luxury beauty items. The brand is lending credibility by association.

# Ad summary This ad promotes an LG top-load washing machine available at Ripley. The ad highlights a discount of 38%. # Brand positioning Ripley is presented as a retailer offering LG appliances. The ad promotes "LG week," positioning Ripley as a destination for purchasing LG products. The sleek and modern aesthetic, coupled with the focus on a high-end appliance, suggests Ripley aims to appeal to customers seeking quality and style in their home appliances. # Product The ad showcases a black, top-load LG washing machine, identified as model "wt16obvtb". Key features highlighted include its 16kg capacity and top-load design, indicated by the text "carga superior." The ad emphasizes a current discount, showing a reduced price of $329.990, marked down from the original price of $349.990. The original price is listed as $529.990, reinforcing the value proposition of the promotional price. The product is presented in a modern, upscale laundry room setting, suggesting it is designed for consumers who appreciate a clean and stylish home environment. # Visual style The ad features a clean and modern visual style. The lighting is soft and diffused, highlighting the product in a realistic setting. The color palette is neutral, with a focus on black, white, and light brown tones, creating a sophisticated and inviting look. The ad employs a product-focused layout with clear text overlays to convey key information. # Hooks Headline: LG week # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the Ripley and LG logos, conveying a partnership between a retailer and a well-known appliance brand. This establishes credibility and immediately signals the product category from the brand's POV. - Next, the visual focuses on the LG washing machine, highlighting its features and discounted price, continuing from the brand's perspective. The text callouts emphasize the capacity and top load design of the washer. - The ad concludes with a display of the discounted price, original price, and discount percentage, driving urgency and purchase intent from the retailer's POV. This reinforces the value proposition and encourages the viewer to take advantage of the limited-time offer.

# Ad summary This image ad by Ripley showcases a European bed, highlighting its features such as the divided base and the fact that it's made for 2 people. The ad prominently displays a significant discount. # Brand positioning Ripley is presented as a retailer or brand that partners with well-known mattress brands like Rosen, CIC, and FLEX, suggesting a commitment to quality and variety. Ripley positions itself in the market by offering substantial discounts, up to 60% off, which implies that they are focused on providing value and affordability to customers. The ad adopts a functional and promotional approach, prioritizing the discount and product features over emotional brand storytelling. This positions Ripley as a go-to destination for customers seeking deals on reputable bedding products. # Product The featured product is a "cama europea RLEX majesty graf", which translates to a European bed, designed for two people, with a divided base. The bed features a white mattress with a detailed patterned top and a dark gray base. The ad highlights a substantial discount on the bed, offering it at a reduced price compared to its normal price of $1,299,990. The ad also mentions brand partners Rosen, CIC and Flex. The product is presented as a stylish, comfortable, and space-conscious choice for couples or individuals who prefer a larger sleeping surface. # Visual style The ad utilizes a high-quality studio shot. The color palette is muted, with neutral tones dominating the scene, conveying a sense of elegance. The ad employs background removal techniques to isolate the product, enhancing its prominence. The typography is clean and legible, ensuring the message is easily scannable. The ad contrasts with typical platform norms by adopting a polished, high-design approach, aiming to stand out in the feed with its sophisticated aesthetic. # Hooks Headline: colchonería hasta 60% dcto. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by displaying the brand name "RIPLEY", which immediately tells the viewer which brand is behind the ad. This is from the brand's perspective. - The ad then immediately advertises a sale for "colchonería hasta 60% dcto.", letting the viewer know that they can get up to 60% off mattresses. This is from the brand's perspective, trying to capture the viewer's attention. - Next, the ad highlights the partner brands "rosen", "CIC", and "FLEX", suggesting that Ripley is in partnership with well-known brands. This is intended to lend the brand credibility. - The ad then visually shows the bed, highlighting the product and its features such as "2 plazas" and "base dividida", indicating that it is a two-person bed with a divided base. The view is seeing this from the brand's perspective. - Finally, the ad prominently displays the discount that is available. The ad shows the name of the bed "cama europea RLEX majesty graf" with a significantly discounted price. The original price is crossed out. The ad also highlights the discount percentage of 62% in the corner of the image.

# Ad summary This ad promotes audio products like speakers and headphones at a discount. It is visually minimal, using a product-focused shot and simple text to communicate the offer. # Brand positioning The brand Ripley is presented as a retailer offering discounts on audio products. The ad emphasizes savings up to 50% off, suggesting Ripley is a place to find deals on electronics. The inclusion of brands like JBL, Bose, and Sony implies Ripley carries well-known, quality audio products. Ripley positions itself as a provider of affordable access to premium audio technology. # Product The ad showcases a JBL Partybox speaker and a pair of black over-ear headphones. The JBL Partybox speaker is a portable speaker with an integrated light display. The front of the speaker has an infinity symbol design with the JBL logo in the middle. It features a handle on top for portability. The headphones are a simple, matte black design with padded earcups and an adjustable headband. The ad doesn't explicitly mention features but highlights the availability of these products at up to 50% off, which addresses the purchase barrier of cost. These products appear to be for music enthusiasts and those who enjoy high-quality audio at home or on the go. # Visual style The ad features a clean, product-focused studio shot with a minimalist aesthetic. The lighting is soft and diffused, emphasizing the products. The image uses a monochromatic color scheme with gray and black tones. The composition is symmetrical, with the speaker and headphones balanced on separate platforms. The overall feel is modern and sleek, designed for scannability. # Hooks Headline: parlantes y audífonos hasta 50% dcto. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing Ripley, a retailer, setting the context for where the audio products are available. This is from the brand's POV to establish the source of the promotion. - The promotion highlights a discount of up to 50% on speakers and headphones. This incentivizes potential customers by emphasizing the cost savings. This part of the story is from the brand's perspective to get the viewer excited about the deal being offered. - The ad presents the audio products, a JBL Partybox speaker and black headphones, to showcase the available products. This is a product-centric view, intended to demonstrate what the customer can purchase. - The ad includes well-known audio brands (Bose, JBL, Sony) to build credibility and trust, which is a brand's strategy to highlight product quality.

# Ad summary This ad promotes Ripley's deals on HP AMD notebooks. It highlights a limited-time discount of 10% off with a coupon code and lists the promotional and normal prices for the product. # Brand positioning Ripley is a retail brand that partners with electronics brands like HP to offer promotional sales on a range of laptops. Ripley positions itself as an affordable destination for customers to purchase tech items, offering discounts such as coupons and free shipping. # Product The ad promotes an HP AMD Ryzen 5 notebook. Explicit product details include the laptop having 8GB of RAM and a 512GB SSD. The notebook is being offered as part of the 'AMD HP week' promotion at a discounted price of $449.991 (with a coupon) or $499.990 (without a coupon), compared to its normal price of $639.99. The ad is designed to overcome purchase barriers by highlighting substantial savings during a limited promotional window. # Visual style The ad uses a clean and modern visual style, combining product shots with graphic elements like geometric shapes, badges, and a coupon visual. The color palette is primarily gray, white, and pink, creating a balanced and tech-forward aesthetic. The image quality is high, resembling a studio shot, and the typography is integrated to highlight key information. The ad's design follows platform norms by utilizing simple text overlays and a direct product showcase, ensuring scannability in a social media feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the retailer, Ripley, to establish credibility and inform the audience where the advertised deal is available. This is presented from the brand's perspective. - Next, the ad highlights a coupon offer of 10% off selected products during the AMD HP week. It provides a specific coupon code (HP10) that users can apply when purchasing. This is presented from the brand's perspective to entice customers with a monetary saving opportunity. - The ad then focuses on the HP AMD Ryzen 5 notebook, listing its discounted price (with and without the coupon) alongside its normal price to show the potential savings. This is presented from a product-centric perspective, aiming to make the offer compelling. - Finally, the ad ends by noting that it comes with free shipping. This is intended to highlight the additional value for the advertised product, and it is presented from the brand's perspective.