How Patrick Ta Beauty Advertises on Meta

# Ad summary A woman demonstrates Patrick Ta's new High Shine Body Oil, highlighting the glow and moisturizing quality of the product. # Brand positioning Patrick Ta positions itself as a luxury beauty brand offering high-quality products with a focus on creating radiant and healthy-looking skin. The brand emphasizes a balance of efficacy and sensorial experience. The brand appeals to consumers who desire a sophisticated and radiant aesthetic. The product aims to compete with similar body oils by offering a non-greasy formula, setting it apart from typical experiences in the category. # Product Patrick Ta's High Shine Body Oil is presented as a luxurious body oil designed to provide a non-greasy, lightweight, and hydrating experience. It gives the skin a noticeable shine, making it look supple and juicy. This oil is formulated to avoid the common issues of feeling too greasy or sticky, setting a new standard in body oils. It has a yummy, warm floral scent. Overall, the oil aims to enhance skin appearance, making it appear healthy and radiant without feeling heavy or uncomfortable. It is for individuals looking to elevate their skincare routine with a touch of luxury, providing both aesthetic and functional benefits. # Visual style The ad has a polished, UGC feel, with a natural light setting, suggesting authenticity. Editing includes quick cuts timed to emphasize points in the voiceover. The production quality is high, making it look like a professional commercial but with the approachability of user-generated content. The pacing is moderate with a consistent rhythm, enhancing clarity and viewer engagement. The camera is still, offering a clear view of the product and the woman. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a woman showcasing the glow on her skin, emphasizing the noticeable difference the product has made. This is designed to immediately grab the viewer's attention and highlight the immediate visual impact of the product. This is told from the perspective of a beauty enthusiast. - 00:03–00:07 She introduces the Patrick Ta High Shine Body Oil and emphasizes that viewers will want to know about it. This moment shifts the focus to the product itself, creating anticipation and curiosity about its features. The creator is addressing the viewer directly, enhancing engagement. - 00:07–00:13 The woman acknowledges that there are many body oils on the market, but most are too greasy or sticky. This addresses a common pain point and sets the stage for highlighting what makes this product different and superior. She speaks with a tone of expertise, comparing products she has experience with. - 00:13–00:18 She demonstrates the product by spraying it on her chest and rubbing it in, stating that it sets the bar high because it feels lightweight and hydrating. This is a demonstration of its non-greasy feel. The narrative is now showing the product's performance and benefits firsthand. - 00:18–00:21 She comments on the product's yummy, warm floral scent. This is designed to appeal to viewers by adding a sensory dimension to the benefits, making it more appealing. The creator uses a conversational and positive tone. - 00:21–00:25 She applies the oil to her legs, remarking on the unbelievable shine and how it makes her skin look supple and juicy. This emphasizes the product's aesthetic benefits. She speaks enthusiastically. - 00:25–00:28 The video concludes with her stating that she won’t go anywhere without this product on her body. This reinforces her satisfaction and dependence on the product. She concludes the video with an emphatic endorsement.

# Ad summary A woman with dark skin, dark hair, gold earrings, a white tank top, and a nose ring uses the Patrick Ta Beauty blush duo in 'She Knows Who She Is' on her cheeks. She applies powder and then cream with the Patrick Ta brush to give her skin a glow and dimension. # Brand positioning Patrick Ta Beauty is presented as a premium beauty brand known for its curated blush palettes and high-quality application tools. The brand appears to occupy a space focused on delivering a luxurious and skin-like makeup finish, targeting consumers who seek both quality and ease of use. The brand is positioned as helping customers achieve a natural, dimensional look without needing a lot of products. This is conveyed through the presenter's endorsement and demonstration of the product's capabilities. # Product The featured product is the Patrick Ta Beauty blush duo in the shade 'She Knows Who She Is'. It is a dual-formula blush palette with a powder and cream component, designed to add depth and dimension to the cheeks. According to the presenter, the blush features a gorgeous mauve tone with hints of deep red. The palette is paired with the Patrick Ta double-ended blush brush. This application tool is specifically designed for use with both formulas: one side is fluffy for applying the powder for a soft, controlled base, while the other is dense for melting the cream formula seamlessly into the skin. This layering technique is said to help bring back a skin-like glow. The ad appeals to those who desire a naturally radiant look without needing to pile on multiple products. # Visual style The ad has a clean and polished aesthetic, resembling a high-quality UGC demo. The lighting is bright and even, providing a clear view of the product and the woman's application technique. The editing is relatively simple with static shots and smooth transitions. The pace is moderate. The audio and visual elements are synced well, particularly during product demonstrations and explanations. The woman looks directly into the camera to engage the viewer, enhancing the ad's credibility. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator states that someone online convinced her to buy this product, and now she loves it and can't stop using it. - 00:03–00:06 She announces that she is using Patrick Ta Beauty's 'She Knows Who She Is' blush. - 00:06–00:08 The creator claims that 'she knows who she is'. - 00:08–00:11 She describes the blush as a gorgeous mauve tone with hints of deep red. - 00:11–00:19 She announces that she is using the Patrick Ta brush and claims that she loves it because the fluffy side applies the powder perfectly and the dense side melts the cream right into the skin. - 00:19–00:27 The creator shares that she is starting with the powder to keep the base soft and controlled and then going in with the cream on top. - 00:27–00:30 The creator shares that she loves this method because it brings back that skin-like glow. - 00:31–00:34 She states that this method gives you dimension without needing to add a lot of products. - 00:34–00:37 The creator says that this brown blush just looks immaculate.

# Ad summary The ad is a beauty influencer providing a product review for a blush product. It includes a demo of how to use the blush. The review mentions that the product is the perfect in-between bronzer and blush. The influencer also calls the product the “blush of summer again”. # Brand positioning This ad presents a high-end makeup brand, positioning itself in the luxury beauty market. The brand aims to occupy a space where beauty meets artistry, offering products that are both functional and aesthetically pleasing. The brand seems to focus on creating shades that enhance natural beauty with a radiant, iridescent finish. It is implied the brand is popular and successful. # Product The product featured is the AT _MDRIATAS She's Blushing blush palette. According to the ad, the 'She's Blushing' shade is considered the perfect in-between bronzer and a hint of blush. The product gives a flush to the cheeks and has a beautiful iridescent sheen. The product is presented as a last-minute addition that the creator knew he had to have. The creator shows how it can be applied to the face and what it looks like after application, to show how natural-looking the blush is. The brand also implies that no highlighter is needed when using the product. # Visual style The ad has a polished and professional aesthetic. The video features a single, medium close-up camera angle throughout. The creator is shown against a clean background. The pacing of the ad is slow, as the creator is speaking at a relaxed pace. Overall, the aesthetic and tone suggest this is for professional use or for people who enjoy makeup. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action “Try this, get it for your festival. Get it for your summer.” # Point of view - [object Object] # Storyline - 00:00–00:06 The creator begins by saying when he was glamming he laid out all his blushes. He realized he had 20 shades. - 00:06–00:10 The creator opens the AT _MDRIATAS blush and says it's called “she’s blushing”. He mentions he used it on his client. - 00:12–00:15 The creator says he had forgotten that he loved this shade. - 00:16–00:29 The creator explains that this shade is the perfect in-between bronzer and blush. He explains this was a last-minute addition to his collection that he knew he had to have. - 00:31–00:35 He says that the “she’s blushing” blush is set to be the best-selling shade from his brand. - 00:36–00:46 The creator begins to apply the blush to his face. He mentions it has a beautiful iridescent sheen. - 00:47–00:49 The creator mentions that this product may be the blush of summer again. He applies more to his face. - 00:50–00:53 The creator says that you may not even need highlighter. - 00:53–00:55 He says to try this and to get this for your festival or summer. - 00:56–00:58 The creator applies more blush to his face to give a final look.

# Ad summary This ad features a young woman reviewing the Patrick Ta Double Take Cream + Powder Blush. She demonstrates the dual-ended blush and two-sided brush, showing how she applies each of the blushes to her face. # Brand positioning Patrick Ta Beauty is presented as a high-quality brand that emphasizes a natural, radiant look. The brand's products are positioned as versatile and user-friendly, suitable for both everyday and special occasions. The dual-ended blush compact and brush support the brand's focus on convenience and streamlined application, designed to simplify the makeup routine while achieving a professional finish. The brand aligns with a lifestyle that values beauty, efficiency, and a touch of luxury, suggesting that its products are worth investing in for their performance and ease of use. # Product The featured product is the Patrick Ta Double Take Cream + Powder Blush, specifically in the shade 'She's Blushing.' This blush is a compact containing both a cream and powder formula, designed to provide options for different finishes. The powder blush offers a blurred finish, while the cream blush provides a dewy look. The product is targeted towards individuals who want a versatile blush that can be used for day or night looks. A key selling point is its convenience, as the user doesn't have to pack two blushes; they can have both formulas in one compact. The ad shows that you can use powder and then cream, or cream and then powder depending on the kind of finish you want. # Visual style The ad has a polished UGC feel with a focus on showcasing the product application in a relatable setting. The editing is simple, with static shots and smooth transitions. The production quality is high, resembling a commercial but retaining an authentic user-generated feel, which likely aims to connect with the audience on a personal level. The pacing is steady. The audio and visual elements are synced with the creator's speech, making the information clear and easy to follow. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with the creator mentioning her goal is achieve skin that looks like 'my skin, but better' - 00:01–00:05 00:01–00:05 The creator introduces the Patrick Ta blush duo in the shade ‘She’s Blushing’ and highlights the attractiveness of the color. The message is that the blush is a high-quality product with appealing aesthetics, intended to capture attention and build initial interest. - 00:05–00:09 00:05–00:09 She notes that you don’t have to pack two blushes when using this product, reinforcing its convenience. The message is that this product simplifies the makeup routine, appealing to users who value efficiency. - 00:09–00:11 00:09–00:11 She presents a dual-sided blush brush, highlighting the fluffy side for powder. The message is that the right tool enhances the product’s performance, indicating a comprehensive approach to makeup application. - 00:11–00:14 00:11–00:14 The creator demonstrates the powder blush application on the apple of her cheek. The message is to show the straightforward use of the product, making it accessible and relatable to the audience. - 00:14–00:16 00:14–00:16 She states that she loves using this color for day or night. This expands the product's usability. - 00:16–00:20 00:16–00:20 She states she is going to class and wants to look like something, using the powder blush to give a blurred finish, as the viewer can see. The message is that the product is suitable for everyday use, reinforcing its practical benefits. - 00:21–00:23 00:21–00:23 She picks up the other side of the dual-ended brush. The message is that the product is suitable for everyday use, reinforcing its practical benefits. - 00:23–00:27 00:23–00:27 The creator then shows that the other end of the brush is denser, and will give the user a dewy finish, continuing the application of the cream. The message is to highlight the specific benefits of each product application, guiding the audience to understand the product’s versatility. - 00:27–00:32 00:27–00:32 She states that the blushes are so pigmented but blend so nicely. The message is to emphasize the product’s high quality and ease of use, further building trust and desire. - 00:32–00:36 00:32–00:36 The creator reiterates the ability to use both the powder and cream blushes, or cream over powder, depending on what you want. The message is that this flexibility meets individual preferences and needs. - 00:37–00:43 00:37–00:43 To close, the creator states that she wants a more dewy finish today, that's why she did powder then cream, and says that this is perfect. The message is that the product can deliver a desired outcome, thus reinforcing the product’s effectiveness and value.

# Ad summary A female creator demonstrates the Patrick Ta blush duo and dual-ended brush, walking through the application process while explaining the product's key features and benefits. She positions the blush as universally flattering, easy to use, and long-lasting, and focuses on the benefits of Patrick Ta's application technique. # Brand positioning Patrick Ta Beauty positions itself as a luxury makeup brand, emphasizing the artistry and expertise of celebrity makeup artist Patrick Ta. The brand is positioned for makeup users who value professional techniques and high-quality products that deliver a flawless, long-lasting finish. The ad aligns with industry norms in terms of makeup application but elevates the process by highlighting a specific technique from a well-known artist. The brand positioning is both functional (long-lasting, easy to use) and emotional (achieving a professional makeup look). # Product The ad features the Patrick Ta Beauty blush duo, which includes both powder and cream blush formulas in complementary shades. The product is designed for all skin tones, and can be applied with the coordinating Patrick Ta dual-ended blush brush. The cream formula is designed to stipple into the skin for a precise application, while the powder creates a soft, natural flush. The creator states that powder should be applied first, then cream on top. The product addresses the problem of blush fading quickly throughout the day by utilizing the cream-over-powder application method. The ad is telling the viewer that this product allows them to easily achieve a professional-level, long-lasting blush look. # Visual style The ad has a polished UGC aesthetic. It is brightly lit with a natural, soft light, giving it a clean and professional feel. The editing style is simple with static shots and smooth transitions. The production quality is high, with clear visuals and well-balanced audio. The pacing is consistent and moderate. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try this. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator starts by stating that if your blush is disappearing in two hours, you're probably applying it wrong, addressing the viewer directly. - 00:03–00:13 00:03–00:13 The creator holds up the Patrick Ta blush duo and begins explaining how to apply it, noting that she learned the technique from Patrick Ta himself and it's a viral technique he uses on all of his clients. - 00:13–00:17 00:13–00:17 The creator notes that Patrick Ta created the duo to be powder first, then cream on top. - 00:17–00:29 00:17–00:29 The creator highlights the dual-ended brush, noting that the fluffy buffing side helps distribute the perfect natural amount of pigment and the dense angled side is for the cream to stipple into the skin to get a precise application. - 00:29–00:33 00:29–00:33 The creator adds that the cream over powder method leaves the perfect sheen and pigment combo. - 00:34–00:37 00:34–00:37 The creator mentions that the blush duo and brush make it so easy to achieve this look. - 00:38–00:45 00:38–00:45 She notes that she keeps reaching for the shade because it's the perfect dusty rose that leaves a soft flush. - 00:46–00:52 00:46–00:52 The creator states that this works with every single makeup look, pulling everything together so nicely. - 00:53–00:57 00:53–00:57 The creator says that the biggest difference is that her blush actually lasts, with no fading or touch-ups needed throughout the day. - 00:57–01:00 00:57–01:00 The creator wraps up by noting that if your blush fades super fast, to try this method, ending on a CTA.

# Ad summary This ad promotes Patrick Ta's beauty brand by offering a complimentary Major Glow Body Oil with purchases over $125. The ad features a nude portrait of a woman, with the product held in her arms, highlighting its sleek packaging and the offer details. # Brand positioning Patrick Ta is presented as a luxury beauty brand focused on enhancing natural radiance and glow. The brand's positioning is distinctly high-end, highlighted by the elegant product presentation and the use of a sophisticated nude portrait. It aligns with a lifestyle of beauty and self-enhancement, emphasizing premium products and a radiant aesthetic. The brand likely caters to consumers who appreciate quality and are willing to invest in luxury beauty items to achieve a polished, glowing appearance. # Product The featured product is the Major Glow Body Oil, which is presented as a complimentary item with a purchase of $125 or more. The product comes in a clear rectangular bottle with a metallic gold cap. The oil promises to deliver a significant 'glow' to the body, which is its unique selling proposition. The ad doesn't explicitly mention use occasions but the name implies it is intended for use whenever a radiant glow is desired, possibly for special events or daily enhancement. By offering it as a bonus with a purchase, the ad lowers a purchase barrier by adding extra value. # Visual style The ad employs a minimalist, high-end aesthetic. The production quality appears highly polished, with professional studio lighting that emphasizes the model's skin and the product's sleek design. The image treatment includes subtle color grading to enhance the skin's radiance. The typography is clean and modern, adding to the sophisticated feel. This visual style is designed to be eye-catching and luxurious, fitting for a beauty brand targeting consumers interested in premium products. # Hooks Headline: COMPLIMENTARY MAJOR GLOW BODY OIL WITH A $125+ PURCHASE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a nude portrait of a woman holding a bottle of Major Glow Body Oil. The portrait serves to highlight the product and its brand through a visually striking image that is meant to capture attention, showcasing the brand's aesthetic. This is presented from the brand’s perspective. - The offer of a complimentary Major Glow Body Oil with a $125 purchase is introduced. The offer is intended to incentivize a larger purchase by adding value, with the brand framing this incentive to encourage immediate action from potential customers.

# Ad summary A creator reviews Patrick Ta blush. She applies the blush to her cheeks, eyelids and forehead to demonstrate how the product is intended to be used. # Brand positioning Patrick Ta is presented as a brand that makes some of the creator's favorite blushes. The brand's blush brush is mentioned to be a must. In general, the brand appears to make beauty products that the customer will enjoy and want to add to their makeup collection. The brand makes blush products that are pigmented, giving the user more control over the intensity of the makeup. The brand bucks the trend of lower value beauty products by selling a blush set where, according to the creator, "you get two for the price of one." # Product Patrick Ta blushes contain two products. On one side is a powder blush and on the other side is a cream blush. The blush brush has a fluffy end for the powder and a dense end for the cream. These blushes are very pigmented. The cream blush is applied to bring back a glow to the face. The blushes provide a my skin but better kind of look. The She's Seductive shade is a perfect natural mop. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The cuts are quick, but not timed to music. The overall aesthetic is warm and inviting, with a focus on showcasing the product's natural-looking finish. Production quality is medium, with a clean and well-lit environment but no elaborate effects. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The creator holds a few Patrick Ta blush palettes and says that Patrick Ta makes some of her favorite blushes. She opens a new shade called She's Seductive and describes it as a perfect natural mauve. - 00:07–00:11 00:07–00:11 She mentions that she has been using the shade She's That Girl for a long time and is trying to find a new summer shade. - 00:11–00:13 00:11–00:13 She invites the viewer to try it out with her. - 00:13–00:21 00:13–00:21 She says she is going to show the viewers the Patrick Ta method and the blush brush is a must. She describes how the fluffy end is for powder and the dense end is for cream. - 00:21–00:28 00:21–00:28 She says she is going to go in with the powder first and explains that these blushes are very pigmented depending on the vibe the viewer is going for. - 00:28–00:35 00:28–00:35 She says she is going in with the dense side for the cream, applying it right back on top to bring back that glow. - 00:35–00:40 00:35–00:40 She says that it is doing exactly what she is going for which is a my skin but better kind of look where her cheeks are flushed. - 00:40–00:50 00:40–00:50 She applies more powder and cream to her cheeks. Then, she likes to apply it to her eyelids and forehead to tie it all together, hitting everywhere the sun would naturally hit her face. - 00:50–00:57 00:50–00:57 She says she is very happy with the way that this color looks on her skin and it is a new shade to add to her collection. She says that you get two for the price of one, so it just makes sense.

# Ad summary The ad features a creator reviewing a Patrick Ta blush duo in the shade "She Knows Who She Is". She demonstrates the Patrick Ta application method of applying powder blush first and then the cream blush. # Brand positioning Patrick Ta positions itself as a luxury makeup brand known for its high-quality formulations and artist-driven approach. The brand aims to occupy a space in the consumer's mind where makeup is not just about covering up but about enhancing natural beauty and empowering individuals to express themselves. The brand aligns with values of sophistication, artistry, and self-confidence, promoting a lifestyle of effortless elegance and refined beauty. Patrick Ta ignores the trend of overly complicated or gimmicky makeup, instead focusing on timeless products and techniques that deliver a radiant, natural finish. The brand positioning is primarily emotional, focusing on enhancing the wearer's confidence and natural glow, but also carries a functional aspect by emphasizing the quality and performance of its products. # Product The Patrick Ta blush duo features a complementary powder and cream blush designed to be layered for a radiant, long-lasting finish. This product is for makeup enthusiasts who appreciate high-quality formulations and a sophisticated aesthetic. The ad highlights the shade “She Knows Who She Is,” described as the perfect rich mocha shade, especially flattering for darker skin tones. A key selling point is the Patrick Ta method of application, using powder blush first, followed by cream blush, to achieve a "glowy lip from within, dewy dumpling vibe." The duo addresses the common challenge of blush fading quickly, by using both cream and powder blush, a layered approach that ensures a long-lasting, dimensional color. # Visual style The ad has a polished, commercial aesthetic, with soft, natural lighting and a focus on showcasing the product and the creator's application technique. The editing style features static shots with smooth transitions, emphasizing the product and the creator's expressions and gestures. The production quality is high, giving the ad a professional and trustworthy feel. The pacing is moderate, with cuts timed to highlight key product moments and voiceover lines, enhancing the overall message and engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator introduces the Patrick Ta blush duo and its shade name, "She Knows Who She Is." This conveys that the product is luxurious and confidence-boosting, appealing to those who want a high-end makeup experience. The perspective is from a makeup enthusiast who is sharing her excitement about the product. The tone is enthusiastic and playful, designed to capture attention immediately. - 00:03–00:06 00:03–00:06 The creator identifies the Patrick Ta blush duo as one of her favorites ever. This conveys the product's high quality and appeal. The perspective is from a makeup enthusiast giving a review, in a positive and enthusiastic tone. - 00:06–00:09 00:06–00:09 The creator shows the open product and describes the shade. This gives the viewer a look at the product and conveys that this shade is a staple. The perspective is from a makeup enthusiast sharing her routine, in a positive and informative tone. - 00:09–00:15 00:09–00:15 The creator claims to own every shade of Patrick Ta's blush, emphasizing her expertise and passion for the brand. This conveys the product's high quality and appeal, using social proof. The perspective is from a makeup enthusiast giving a review, in a positive and enthusiastic tone. - 00:15–00:27 00:15–00:27 The creator demonstrates the Patrick Ta method of applying powder blush first and cream blush second. This conveys the product's ease of use and the technique to achieve a radiant look. The perspective is from a makeup enthusiast sharing a tip. The tone is informative and enthusiastic. - 00:27–00:34 00:27–00:34 The creator shares that "the shade She Knows Who She Is is the perfect rich moka shade for us darker skin queens." This highlights inclusivity and a specific benefit for a target audience. The perspective is from a makeup enthusiast sharing her experience, in a positive and relatable tone. - 00:34–00:38 00:34–00:38 The creator emphasizes how beautiful the shade is on her skin tone. This reinforces the product's aesthetic appeal. The perspective is from a makeup enthusiast sharing her experience, in a positive and confident tone. - 00:38–00:42 00:38–00:42 The creator recommends the product to viewers looking for the perfect rich moka shade. This encourages purchase and solves the audience's problem of finding a suitable blush. The perspective is from a makeup enthusiast giving a recommendation, in an enthusiastic and persuasive tone.

# Ad summary The ad features a woman with medium brown skin, long brown hair, pearl earrings, and light pink hair clips. She presents a Patrick Ta blush duo, specifically the shade 'She Knows Who She Is'. She begins by showing the product packaging, a reflective black compact with gold lettering. She then opens the compact to reveal the blush shades inside. She demonstrates the 'Patrick Ta method' of blush application, which involves applying powder blush first, followed by cream blush. She uses a fluffy brush to apply both blush shades to her cheeks, emphasizing the 'glowy lit from within dewy dumpling vibe' that the blush creates. Throughout the ad, she expresses her love for the product and recommends it as the perfect rich mocha shade for darker skin tones. # Brand positioning Patrick Ta Beauty is positioned as a high-end, luxury brand, as indicated by the elegant product packaging, the brand founder's name, and the elevated language used to describe the product and its results. The brand aligns with a lifestyle of sophistication, confidence, and flawless makeup application. The brand pushes against the norm of convenience-focused or budget-friendly beauty brands, instead prioritizing quality and expertise. The brand positioning is both emotional and functional, promising not only enhanced physical appearance but also empowerment and a sense of inner radiance. The featured product is a blush duo that combines powder and cream formulas, designed to be used together for a multidimensional effect. # Product The featured product is the Patrick Ta Major Dimension II Rose Eyeshadow Palette. It's presented as a highly desirable blush duo, combining both powder and cream formulas for a radiant effect. The ad focuses on the shade 'She Knows Who She Is,' a rich mocha color. The blush is marketed towards individuals with darker skin tones, and the ad emphasizes its ability to create a 'glowy lit from within dewy dumpling vibe.' The key selling point is the 'Patrick Ta method' of application, which involves applying the powder blush first, followed by the cream blush. The ad speaks to the potential purchase barrier of finding the right blush shade for darker skin tones by showcasing how well this shade complements the model's complexion. The product aims to provide users with a perfect, rich mocha blush that enhances their natural glow. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is smooth and consistent. The cuts per minute average around 15. The audio and visuals sync to highlight product features and actions. The video appears to be well-produced. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator holds up a Patrick Ta blush compact and says that when Patrick Ta names a shade "She Knows Who She Is," he means business. The intention is to grab the viewer's attention by highlighting the brand's confidence and the unique name of the blush shade. The perspective is from the creator, who is presenting herself as knowledgeable about the brand. The tone is enthusiastic and playful. - 00:04–00:09 00:04–00:09 The creator holds up the blush compact, now open, and says it is one of her favorite blushes ever and that the shade is a staple in her routine. The intention is to establish the product's value by highlighting how much she uses it. The perspective is from the creator, who is presenting herself as a longtime user. The tone is enthusiastic and approving. - 00:09–00:15 00:09–00:15 The creator holds up the blush compact, now closed, and says, as someone who owns every single shade of Patrick Ta's blush, that's how big of a fan she is. The intention is to establish her product knowledge and passion for the brand and prove she is an expert. The perspective is from the creator, who is presenting herself as a longtime user. The tone is enthusiastic and excited. - 00:15–00:26 00:15–00:26 The creator holds up the blush compact, now open, and says that the Patrick Ta method is her favorite way to apply blush ever, and that is powder first and cream second. She begins applying the blush to her cheek. The intention is to showcase how to use the product, as well as show the payoff. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is informative and excited. - 00:26–00:28 00:26–00:28 The creator holds up the blush compact, now closed, and says it provides the perfect "glowy lit from within dewy dumpling vibe." The intention is to showcase the results of the product, while also highlighting the trendy name. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is informative and excited. - 00:28–00:34 00:28–00:34 The creator holds up the blush compact and says the shade "She Knows Who She Is" is the perfect rich mocha shade for us darker skin queens. The intention is to showcase that the shade is meant for dark skinned women. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is informative and excited. - 00:34–00:39 00:34–00:39 The creator moves her hair back and states that viewers haven't seen a more beautiful shade of blush on her skin tone. She then holds up the compact. The intention is to showcase the results of the product, while also highlighting how it looks on her. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is informative and excited. - 00:39–00:42 00:39–00:42 The creator holds up the blush compact and states that if you're looking for the perfect rich mocha shade, look no further. The intention is to provide a call to action to buy the blush compact. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is informative and excited.

# Ad summary The ad features a woman applying two shades of blush to her face. She begins with a mauve shade of blush, and then tops it with a cream shade. She is in her bedroom in front of the camera as if filming herself. # Brand positioning The brand is presented as a provider of high-quality, luxury cosmetics, focusing on the transformative power of makeup to enhance natural beauty. The ad promotes the idea that even unconventional or initially intimidating shades can become personal favorites, suggesting the brand encourages experimentation and discovery. The brand aligns with a lifestyle that values beauty, self-expression, and confidence, while positioning itself as offering sophisticated products that deliver stunning results. The tone is enthusiastic, aligning with the current trend of candid beauty reviews. # Product The featured product is a duo blush palette containing two shades: a mauve powder blush and a cream blush. The product is housed in a reflective silver compact with a square configuration of the two shades. The ad emphasizes that the shades look intimidating in the pan and not suitable for the presenter's skin tone, but blend easily for a beautiful and unexpected color. # Visual style The ad has a polished, natural aesthetic. The lighting is natural, and the production quality is high, giving it a hybrid feel. The editing style is mostly static shots with smooth transitions. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman is holding an open blush palette to the camera and telling the viewer that she loves when an unexpected shade becomes your favorite. - 00:04–00:06 The woman continues and says that the shades in the blush palette look a little bit scary in the pan for her skin tone. - 00:07–00:11 The woman applies blush to her cheeks with a makeup brush. She says, "But on the cheeks, look at this." - 00:12–00:18 The woman then dabs cream blush on top of the powder blush on her cheeks, and asks, "How pretty does this look?"

# Ad summary This ad for Patrick Ta body oil promotes the brand with a minimalistic style, sleek visuals, and a product offering. # Brand positioning Patrick Ta is presented as a luxury beauty brand that focuses on high-quality products. The brand emphasizes glamour and sophistication, positioning itself for consumers who seek a premium beauty experience. With the focus on body oil, it suggests a brand ethos centered around enhancing natural beauty and confidence through radiant, glowing skin. By offering a complimentary product with a purchase, the brand signals exclusivity and value, enticing customers to invest in a full-fledged beauty regimen. It pushes against the beauty category norm by focusing on body care rather than traditional face-only products. # Product The product is a body oil by Patrick Ta, designed to provide a high shine and enhance skin radiance. The ad explicitly mentions it as a 'complimentary body oil' with a purchase of $125 or more, making it an incentive for customers. The oil is presented as part of a luxury beauty experience, and it aims to make the skin look 'dewy and glowy,' addressing the desire for radiant and healthy-looking skin. The packaging is sleek and modern, reinforcing the product's premium positioning. The ad addresses the purchase barrier by positioning the product as a bonus, encouraging customers to try it without additional cost, provided they meet the purchase threshold. # Visual style The ad features a polished, high-end aesthetic with clean visuals and a minimalistic approach. The editing is smooth and deliberate, creating a luxurious feel. The pacing is slow and steady, allowing viewers to focus on the product and its effects. The high production quality reinforces the brand's premium positioning. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by showcasing the Patrick Ta body oil against a simple background. - 00:01–00:03 Next, the ad displays a model with radiant, glowing skin, emphasizing the effect of the body oil.

# Ad summary This ad promotes Patrick Ta's body oil as a complimentary gift with a $125+ purchase. # Brand positioning Patrick Ta is positioned as a luxury beauty brand, particularly known for its high-end makeup and skincare. The brand emphasizes a radiant, glowing aesthetic achieved through its products. The presentation of the body oil alongside natural elements suggests the brand also values natural ingredients and a luxurious experience. The ad aims to make the brand appealing through aspirational visuals and exclusive offers, reinforcing its status as a premium beauty choice. # Product The product featured is Patrick Ta's body oil, specifically the MAJOR GLOW HIGH SHINE NOURISHING BODY OIL. The oil is presented as a luxurious product designed to impart a high shine and nourishment to the skin. The ad highlights the offer of a complimentary body oil with a purchase of $125 or more, incentivizing customers to buy other products from the brand. This offer aims to lower the barrier to trying the body oil, potentially attracting new customers seeking high-end beauty experiences. # Visual style The ad features a clean and polished studio shot with soft, diffused lighting, emphasizing the product's sleek packaging and the natural elements. The color palette is muted, with a focus on neutral tones and the vibrant green of the lime, creating a sense of luxury and freshness. The composition is carefully arranged to highlight the product as the focal point, with the surrounding elements adding texture and visual interest. The reflective surface creates a sense of depth and enhances the overall high-end aesthetic. # Hooks Headline: PATRICK TA # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a beautifully styled shot of Patrick Ta's body oil, surrounded by natural elements like a lime wedge and flowers, to visually communicate the product's luxurious nature. This sets the tone and introduces the product as high-end and desirable. - Next, the ad highlights the offer of a complimentary body oil with a purchase of $125 or more. This is designed to incentivize viewers to make a purchase and try the product, framing it as an exclusive deal. The brand is telling the story here, making the customer feel valued and incentivized to buy.

# Ad summary This ad promotes Patrick Ta's complimentary body oil offer with a purchase of $125 or more. The ad features a model with glowing skin. # Brand positioning Patrick Ta is presented as a high-end beauty brand focused on achieving a radiant, glowing look. The brand emphasizes luxury and sophistication, positioning itself in the premium beauty market. The brand aims to occupy a space in the consumer's mind as an aspirational beauty brand that aligns with values of elegance and enhanced natural beauty. It promotes a lifestyle of self-care and indulgence in high-quality beauty products. The brand ignores the minimalist approach and embraces maximalist beauty, focusing on high shine and noticeable glow. Its positioning is emotional, focusing on the transformative power of beauty and the confidence it brings. # Product The featured product is the Major Glow High Shine Nourishing Body Oil by Patrick Ta, designed to impart a radiant glow to the skin. It is for individuals who want to enhance their skin's appearance with a luminous, healthy-looking sheen. The body oil promises to nourish the skin while providing a high-shine finish, suggesting a combination of skincare and cosmetic benefits. The ad highlights its ability to create a noticeable glow, promoting it as a means to achieve a glamorous and polished look. The product targets those looking for a luxurious body oil that enhances their skin's natural radiance, addressing the desire for glowing, healthy-looking skin. # Visual style The ad features a polished aesthetic with a focus on clean lines and luxurious presentation. Editing is minimal, with static shots and smooth transitions. The production quality is high-end, resembling a commercial-style ad. Pacing is slow and steady. The close-up product shot transitions smoothly to the model, showcasing the effect of the body oil. Audio and visual elements are in sync. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad showcases the Patrick Ta brand and its offer of a complimentary body oil with a $125+ purchase. - 00:01–00:03 The ad transitions to a model showcasing her glowing skin.

# Ad summary A creator with olive skin tone recommends a blush product from Patrick Ta, highlighting its suitability for olive skin tones and a natural, not artificial, appearance. # Brand positioning Patrick Ta Beauty is presented as a brand that offers makeup solutions for individuals who find it challenging to discover products that complement their skin tone. The brand aims to occupy a space in the consumer's mind as a brand that understands the unique needs of diverse skin tones, particularly those with olive undertones. The brand's tone is helpful, accessible, and inclusive, as demonstrated by the creator’s genuine enthusiasm for the product and its suitability for her skin tone. The brand breaks away from the norm of generalized makeup solutions by specifically catering to the needs of olive skin tones, which are often overlooked in the broader market. This positioning is functional in that it addresses a specific performance need (color complementarity) but also emotional, as it promotes inclusivity and empowerment by helping individuals with olive skin tones feel seen and catered to. # Product The featured product is the Patrick Ta blush in the shade "She Goes to the Gym." The product is a blush palette designed to provide a natural flush to individuals with olive skin tones, addressing the common issue of blushes appearing unnatural or artificial on such skin tones. The product is presented as a solution for those seeking a blush that seamlessly integrates with their complexion. It is highlighted for its balanced color, described as neither too pink nor too orange, but sitting perfectly in that neutral warm zone that works great on all of skin tones. The blush is distinguished by its ability to provide a real flush effect, rather than sitting on top of the skin, offering a natural and integrated appearance. The ad addresses the purchase barrier of pink blushes that don't suit olive skin tones. The product is presented as a must-try for those with olive skin, promising a blush that enhances their complexion with a natural, seamless finish. # Visual style The ad features a polished UGC aesthetic, with natural lighting and minimal editing, creating an authentic and relatable feel. The editing is simple with static shots and smooth transitions. The production quality is high, lending a commercial feel while maintaining the intimacy of UGC content. The pacing is consistent, with a moderate rhythm that allows the viewer to easily follow the demonstration and recommendations. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a creator addressing viewers with olive skin tones, stating that they may feel like every blush looks weird on them. - 00:03–00:06 The creator then introduces the Patrick Ta blush in the shade She Goes to the Gym. - 00:06–00:11 She praises the shade, noting that it's not too pink or too orange, but sits perfectly in a neutral warm zone that works great on all of skin tones. - 00:11–00:14 She emphasizes that it provides a real flush look, not blush sitting on top of the skin. - 00:14–00:19 The video concludes with a call to action, urging viewers to stop buying pink blushes that don't work on their skin tone, and states that if you have all of skin, this is your blush.

# Ad summary An image ad features a male model wearing a leather jacket with several lip balms in his pocket. The ad focuses on moisturizing lip balms. # Brand positioning Patrick TA is presented as a luxury cosmetics brand focused on high-quality ingredients and delivering 'major' results. The brand associates itself with sophistication and high fashion, evident in the stylistic choices of the ad, such as the model's attire and sleek presentation. It emphasizes functional benefits like moisturizing and smoothing, suggesting it's a brand that balances efficacy with luxury. # Product The featured product is Patrick TA's Major Moisture Smoothing Lip Balm. It is designed to provide significant moisture and smoothing effects for the lips. The lip balm is packaged in slim, color-coordinated tubes. The lip balm is designed for anyone seeking to maintain smooth and hydrated lips, and the packaging suggests a luxury cosmetic experience. The ad highlights the balm's moisturizing properties. There are multiple different color options in the advertisement. # Visual style The ad has a highly polished, studio-shot aesthetic. The visual motifs include a focus on a single, well-lit model. The image treatment involves background removal and color grading, resulting in a clean and modern look. The typography is large and bold, contributing to scannability. The style is high-design and disruptive, setting it apart from typical beauty ads. # Hooks Headline: MEET MAJOR MOISTURE SMOOTHING LIP BALM # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with an image of a male model, dressed in a leather jacket, with multiple Patrick TA lip balms in his pocket, which conveys the brand's aesthetic appeal by showcasing the product in a high-fashion context. This is the brand showing its values and aesthetic. - The ad then shifts to the product itself, by highlighting that it's a 'MAJOR MOISTURE SMOOTHING LIP BALM', emphasizing the product's benefits and drawing the audience's attention to the key selling point. This is the brand highlighting key product benefits.

# Ad summary An image ad promoting Patrick Ta beauty products, offering a complimentary body creme with a purchase of $100 or more. # Brand positioning Patrick Ta is presented as a luxury beauty brand, evident from the high-end packaging and minimalist aesthetic. The brand aligns with a sophisticated and indulgent lifestyle, focusing on elevated beauty experiences. It seems to ignore category norms related to price accessibility, and focuses on a premium positioning and high-end product quality to appeal to customers seeking luxury beauty items. # Product The product featured is a body creme packaged in a square, rose gold container. The creme itself is thick and white, presented with a smooth surface. The product comes in a square rose gold box, reflecting the brand's luxury positioning. The ad promotes a limited-time offer: a complimentary body creme with a $100+ purchase. This offer addresses the purchase barrier by providing additional value. # Visual style The ad has a highly polished, studio-shot production quality with a minimalist aesthetic. The image treatment includes soft lighting effects and subtle color grading to enhance the luxury feel. The typography is large and bold, ensuring high scannability in the feed. The visual style contrasts with the typical user-generated content on social media, aiming to grab attention through its high-design appearance. # Hooks Headline: COMPLIMENTARY BODY CRÈME # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image starts with the product and its packaging prominently displayed, which immediately highlights the Patrick Ta brand and the body creme. This serves to capture the viewer's attention with a visually appealing product presentation, communicated from the brand's perspective to establish brand recognition. - The image then transitions to the promotional text offering a complimentary body creme with a $100+ purchase. This builds interest and incentive for the viewer to consider making a purchase. This is conveyed from the brand's perspective and encourages a higher purchase value.

# Ad summary This ad showcases two Patrick Ta Mini Must-Have Blush Duo Sets, emphasizing their limited edition status and highlighting the set's value by comparing the price of $40 to its perceived value of $50. # Brand positioning Patrick Ta is presented as a brand specializing in creating must-have beauty products. The brand positions itself as a curator of essential makeup items, especially evident through the naming of the featured product. It aligns with a lifestyle that values curated beauty selections, offering consumers a simplified yet high-quality approach to makeup. By focusing on mini sizes and limited edition offerings, the brand creates a sense of urgency and exclusivity, pushing against the norm of expansive permanent collections and promoting selective consumption. The brand positioning is both functional, providing makeup solutions, and emotional, tapping into the desire for coveted and limited-availability items. # Product The featured product is the "Mini Must-Have Blush Duo Set," a compact makeup set containing two blush shades. The set includes both cream and powder blush formulas in coordinating shades to provide versatility. The product is likely targeted towards makeup enthusiasts who value having essential items in their collection, especially those who enjoy travel-friendly or mini-sized products. The ad explicitly states that it is a "New & Limited Edition" set, creating a sense of urgency and exclusivity. The blush duo is designed for use on the cheeks to add color and dimension to the face. A key selling point is the presented value, as the set is priced at $40 but has a "($50 VALUE)," indicating cost savings and affordability. The emphasis is on the must-have nature of the product, suggesting that it is an indispensable addition to one's makeup routine. # Visual style The ad has a clean and polished aesthetic, using studio lighting and a simple white background to highlight the product. The image treatment is minimal, focusing on true-to-life color representation and subtle drop shadows to add dimension. The typography is large, bold, and integrated directly onto the image, facilitating quick scanning. This style is native to platform advertising, with its design prioritizing high-impact presentation to capture attention in-feed. # Hooks Headline: PATRICK TA # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image initially presents the brand and product, establishing what is being advertised to grab the viewer's attention. This is presented from the brand's perspective to create awareness of its products and offerings. - Next, the ad highlights the new and limited-edition status, along with the name of the product, emphasizing its must-have nature and exclusivity. The brand is speaking directly to the consumer to entice them with a unique and desirable offering. - The final beat communicates the price and perceived value of the blush duo set, reinforcing its affordability and worth. This information is provided from the brand's perspective, aiming to persuade the viewer to make a purchase.

# Ad summary This ad promotes Patrick Ta's new mini-sized foundation. The image shows a stack of the foundation bottles to draw attention. # Brand positioning Patrick Ta Beauty is positioned as a luxury brand, offering high-end complexion and makeup products. The brand is known for high-performance formulas and sophisticated packaging. The ad emphasizes the availability of a beloved foundation in a mini size, signaling convenience without sacrificing luxury. # Product The product featured is the Hydra-Luxe Luminous Skin Perfecting Foundation, available in a mini size. The foundation is housed in a clear, square bottle with a metallic cap. The packaging highlights its luminous finish and skin-perfecting benefits. The ad aims to appeal to current users by offering their favorite foundation in a convenient, travel-friendly size. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The lighting is soft and diffused, highlighting the reflective surfaces of the packaging. The composition is symmetrical and balanced, contributing to a high-end feel. # Hooks Headline: PATRICK TA # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand name, PATRICK TA, is prominently displayed to establish brand recognition and association with luxury beauty. The brand is presenting itself. - The ad showcases a stack of product bottles arranged like building blocks. The brand is presenting the product. - The ad highlights that the foundation is now available as a mini. The brand is presenting the key message that a favorite product is now available in a travel-friendly size.

# Ad summary A woman shows how to apply Patrick Ta Major Skin Crème Shaping Concealer in the shade Light, Rosy No. 4. She shows application with both the concealer wand and a special dual-sided brush from Patrick Ta that allows for a seamless application. She states it brightens her under-eyes and gives her a blurring effect. # Brand positioning Patrick Ta is presented as a high-end makeup brand that focuses on providing a flawless finish with its products. The brand aligns with a luxury lifestyle and aims to occupy the space of high-end, prestige makeup products. The brand is positioned as providing a perfected, airbrushed look. Its techniques and product design differentiate it from other makeup brands. # Product Patrick Ta Major Skin Crème Shaping Concealer is a concealer that is available in multiple shades. In the ad, the user applies Light, Rosy No. 4. The product is shown in its packaging: a small rectangular tube with a wand applicator. The ad states that the concealer brightens the under-eyes, blurs the skin, and blends well with other makeup products. The dual-sided brush is specifically made to apply the product. The concealer is for anyone who wants to brighten their under-eyes and create a flawless look. # Visual style The ad has a polished, commercial feel. It features quick cuts and smooth transitions. The production quality is high-end. The pacing is consistent with cuts every 1-2 seconds. The audio-visual sync is timed to match the cuts with music beats or voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A woman holds a concealer and a dual-sided makeup brush up to the camera and says that if you are buying anything from the Sephora Savings Event, it needs to be this concealer. - 00:06–00:11 The woman applies concealer under her eyes, on the outer corners of her eyes, on her nose, above her lips, and on her chin. She states that she is using shade Light and Rosy number four, and that it’s the perfect shade for her when she wants to brighten her under eyes. - 00:12–00:13 She adds more concealer to her forehead and says she loves the blurring effect with this product. - 00:14–00:17 She says she is super picky when it comes to her concealer and this one is amazing. - 00:18–00:24 The woman uses a dual-ended brush to blend in the concealer. She says she is using Patrick’s technique by going in with the fluffier side of the brush first and then the denser side to really buff everything in. - 00:25–00:29 The woman says she has been using the concealer every day and it goes with all of her makeup products so beautifully. - 00:30–00:37 She uses a beauty sponge to blend everything together, and says that is it. She then states, “Look how flawless and filtered I look, I really love this product.”

# Ad summary The ad features a creator promoting Patrick Ta blush, emphasizing its high pigment, blendability, and long-lasting wear. She demonstrates a special application technique to create a radiant, skin-like finish. She encourages viewers to shop the Sephora savings event and try something new. # Brand positioning Patrick Ta is presented as a high-quality, premium brand that offers a range of beautiful blush shades suitable for any look. The brand is known for its popular blushes and its special application technique that gives the skin a radiant finish. This implies a focus on high pigment makeup that is still blendable and long lasting. By marketing directly at the Sephora Savings Event, Patrick Ta is positioned as a aspirational makeup brand that is worth the splurge at the right time. The brand aims to occupy a space in the consumer's mind as an influencer-loved product worth investing in, rather than a low-cost or minimal option. # Product The product featured is Patrick Ta blush, specifically two shades of the blush compacts. The narrator's go-to shade is "She Knows Who She Is" but chooses to demonstrate the shade "Thank Me Later", described as an insane lilac color. Each compact contains a powder and cream component, used together. The narrator highlights the recommended application technique, which involves applying the powder first, followed by the cream. According to the narrator, these blushes are extremely buildable and pigmented, ensuring that a little goes a long way. The narrator mentions how the blush is something people will be stopped and asked about, due to how it looks. # Visual style The ad has a polished, commercial aesthetic with soft, natural lighting and a clean background. The editing style is fairly consistent, with primarily static shots and smooth transitions between the different product angles. The narrator is always centered, close up and clearly in focus to give the impression of a typical social media makeup tutorial. The visuals are timed to the narrator's voice, with clear audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action I definitely would not miss picking these up at the Sephora Savings Event. # Point of view - [object Object] # Storyline - 00:00–00:05 The narrator opens the video by announcing the Sephora Savings Event and her intention to purchase new shades of her favorite blush. - 00:05–00:09 She states that Patrick Ta blushes have been her go-to for years due to their beautiful shades. - 00:09–00:13 The creator shows her go-to shade and highlights two new shades she has recently picked up. - 00:16–00:19 She shares the name of the shade she will be applying today and shows the shade within the compact, calling it an insane lilac color. - 00:21–00:25 She demonstrates applying the blush using Patrick’s technique which is powder first and then cream over it. - 00:25–00:30 The narrator states that these blushes are extremely pigmented and buildable. - 00:33–00:41 She emphasizes the powder then cream application bringing glow back to the skin, with a skin-like radiant finish. - 00:41–00:55 She finishes by stating that she is obsessed with the shade and is sure she will be stopped while she is out to be asked what blush she is wearing. She ends by encouraging the viewer to try something new and pick these up at the Sephora Savings Event.