How Pacifica Advertises on Meta

# Ad summary This ad features a creator showcasing the Pacifica Strawberry Cream and Vanilla Whip hydrating body mists, highlighting their sweet, dessert-like scents and hydrating benefits. # Brand positioning Pacifica is presented as a fun, approachable beauty brand that offers sweet-smelling and cruelty-free products. The brand is positioned as aligning with self-care rituals, providing mood-enhancing scents and hydrating body mists. Pacifica pushes against the norm of traditional perfumes by offering body mists, promoting a light and refreshing fragrance experience. The brand's positioning leans towards an emotional connection, with the focus on the delightful scents and how they make the user feel. # Product The ad features two Pacifica hydrating body mists: Strawberry Cream and Vanilla Whip. Both products come in clear plastic bottles with pump spray nozzles and feature colorful, playful branding. The Strawberry Cream hydrating body mist is pink and aims to create a happy mood while neutralizing odors. The Vanilla Whip hydrating body mist is amber-colored and aims to provide a calming mood while neutralizing odors. Both mists are hydrating and come in 148 mL/5 FL OZ bottles. The ad focuses on the sweet scents of the body mists, suggesting they are a delightful alternative to traditional perfumes. # Visual style The ad has a bright and natural aesthetic, with outdoor shots and close-ups that highlight the products. The editing style includes quick cuts to maintain a fast pace, with static shots that keep the focus on the product and presenter. The production quality has a polished commercial feel, aiming for a tone that is both fun and inviting. The pacing is consistent, and the audio-visual sync is timed to match the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of the Pacifica Strawberry Cream and Vanilla Whip hydrating body mists being held up against a backdrop of green foliage. - 00:01–00:02 The camera zooms in as the presenter sprays the Vanilla Whip hydrating body mist into the air, demonstrating its usage. - 00:02–00:04 A woman in a white top sprays the Vanilla Whip mist on her neck and chest, smiling slightly. - 00:04–00:06 The presenter showcases the Strawberry Cream and Vanilla Whip body mists again, holding them up side-by-side. - 00:06–00:10 The camera zooms in on the labels of both products, highlighting the product names, mood descriptors, and volume.

# Ad summary A creator shares Pacifica Glow Baby Brightening Peel Pads. She says they are a cheaper alternative to other peel pads that are available on the market. The creator takes a pad and applies it to her face. She says the product smells like oranges and fades acne spots. She recommends using the pads 3 times a week to help keep the brightness and tone in your skin. # Brand positioning Pacifica is presented as a skincare brand offering accessible and affordable vegan and cruelty-free products. The ad positions Pacifica as a cost-effective alternative to expensive skincare products. By focusing on affordability and efficacy, the brand appeals to consumers seeking quality skincare without breaking the bank. The brand's values align with a conscious lifestyle. # Product Pacifica Glow Baby Brightening Peel Pads are chemical exfoliant pads for the face. Each jar contains 60 pads soaked in an AHA and BHA solution. They gently resurface skin, helping to even out texture, fade acne spots, and remove flakes. It is recommended to use the pads up to three times a week to keep brightness and tone in the skin. The pads smell like oranges and are marketed as a gentle exfoliator. # Visual style The ad has a UGC feel, is shot in natural light, and has a simple background. The editing style has quick cuts that sync to the beat of the music in the background. The cuts per minute are approximately 47 BPM. The product actions are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by introducing exfoliation as a topic and calls out peel pads in general. - 00:03–00:05 She notes that peel pads can be expensive. - 00:06–00:08 She transitions to the featured product as a cheaper alternative. - 00:08–00:12 The creator begins applying the pad to her face while highlighting its benefits such as getting rid of flakes. - 00:12–00:16 She provides further detail, stating that each jar contains 60 pads, and that they are by Pacifica. - 00:16–00:21 She goes back to applying the product and mentions the pads contain AHA and BHA. - 00:21–00:23 She mentions the pads smell like oranges. - 00:23–00:28 She recommends using the product up to three times a week to even out texture of your skin. - 00:28–00:37 She continues to apply the product while sharing additional benefits like fading acne spots. - 00:37–00:52 She concludes by stating that the peel pads smell like oranges and are more gentle than other peel pads.

# Ad summary This image ad by Pacifica promotes an offer of a free Glow Baby Booster Serum mini and a choice of gift with a $50 purchase. The ad features product visuals and text highlighting the offer. # Brand positioning Pacifica is presented as a brand that embraces both skincare and fragrance. The brand has a minimalist aesthetic that embraces playfulness with some of their product names such as 'Glow Baby' and 'Dream Moon'. Pacifica aims to occupy a space in the consumer's mind as a beauty brand with product offerings that are fun and light, as opposed to being strictly functional and aimed at correcting skin concerns. The brand prioritizes a fun, and playful tone. # Product The ad showcases three beauty products. The 'Glow Baby Booster Serum Mini' is packaged in a small, orange bottle, promising to boost the skin's radiance. 'Dream Moon parfum' is packaged in a transparent bottle with a black pump, featuring a gradient of light blue to pink, evoking a dreamy feel. A light blue facial massage tool is also displayed, suggesting a holistic approach to skincare and beauty. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, with a studio-shot aesthetic. The image treatment includes soft lighting and a focus on the products' colors and textures. The composition is simple and uncluttered, designed for easy scannability in-feed. # Hooks Headline: FREE # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the Pacifica logo and the offer to spend $50 and get a free Glow Baby Booster Serum mini and a choice of gift. This message, told from the brand's perspective, is designed to immediately grab the viewer's attention and incentivize a purchase. - The ad then transitions to displaying the products, including the Glow Baby Booster Serum, Dream Moon parfum, and facial massage tool. This is meant to showcase the range of Pacifica's offerings and visually reinforce the offer while highlighting different aspects of the brand's product line.

# Ad summary A young woman shows how to use the Pacifica Glow Baby peel pads. She presents the box, the pads, and goes through the steps of how to use them, and closes by saying that's all. # Brand positioning Pacifica is presented as a 100% vegan and cruelty-free brand in the skincare industry that pushes against using animal products and animal testing, instead offering natural options. They appeal to those who want high-performance ingredients at accessible price points. # Product The product featured is the Pacifica Glow Baby Brightening Peel Pads, which contain 10% AHA and BHA. The product comes in a large orange tub with a white lid and is designed for people who wish to exfoliate. These peel pads are advertised as being vegan and cruelty-free, as well as being convenient and easy to use as part of a regular skincare routine. # Visual style The ad's overall aesthetic is simple and natural, with the video having a UGC feel. The production quality is somewhat polished, likely filmed on a smartphone. The cuts are quick but the shots are mostly static. The audio and video sync well. This ad is a middle-of-the-road video, designed for a casual, younger audience. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a woman holding a Pacifica box, with on-screen text introducing what she will be testing. This is from the creator's POV as she shows the product. - 00:03–00:06 The woman shows the tub of the product, calling out it's vegan and cruelty-free, and 10% AHA & BHA. This is from the brand's POV, which is conveyed through the on-screen product benefits. - 00:06–00:27 The woman shows the steps for application, including using the product on a clean face, wiping it across the face, avoiding the eyes and lips, and letting it dry for 1-2 minutes, then applying a moisturizer. This is from the brand's POV, showing the steps in order to use the peel pads correctly. - 00:27–00:29 She also mentions making sure to avoid using actives with it. This is the brand's POV to make sure that the product is used correctly and avoids a negative reaction on the skin. - 00:29–00:31 The video ends with the woman saying that's all while looking directly into the camera from her own POV.

# Ad summary This is a vertical product ad for Pacifica Vanilla Whip mood activating perfume. The ad features a close up product shot on a white background with vanilla flower and sugar cube props. The ad highlights that it smells like the calming scent of vanilla ice cream on a warm summer night and its key ingredients. # Brand positioning Pacifica is presented as a purveyor of mood-activating perfumes. The brand's positioning is one of accessible luxury, focusing on evocative scents designed to enhance the user's emotional state. It promotes a lifestyle of mindful self-care through fragrance, aligning with the values of natural beauty and sensory experience. Rather than being a traditional perfumery focused on complex or overpowering scents, Pacifica offers a simpler, more comforting approach with fragrances like Vanilla Whip, suggesting a departure from conventional, high-end perfumes. # Product Pacifica's Vanilla Whip is a mood-activating perfume designed to evoke a sense of calm. It's described as smelling like the calming scent of vanilla ice cream on a warm summer night. The fragrance includes vanilla, vetiver, pink pepper, and sugar infusion, promising a sweet, comforting, and slightly spicy aroma. This Eau de Parfum comes in a clear glass bottle with a minimalist design, allowing the light yellow tint of the fragrance to be visible. The product aims to address the need for a simple, comforting scent that can be worn to enhance mood, suggesting its appeal lies in its accessibility and nostalgic aroma. # Visual style The ad has a clean, minimalist aesthetic with a studio-shot, highly polished look. The visual motifs include a flatlay arrangement of ingredients and the product on a bright white background. The image treatment consists of soft lighting and background removal to emphasize the product and its components. The typography is clean and legible, integrated seamlessly with the product display to enhance scannability in-feed. The visual style contrasts with platform-native content, offering a high-design approach that aims to capture attention through its simplicity and clarity. # Hooks Headline: mood activating perfume # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand introduces Pacifica and its 'mood activating perfume' (Brand). This is designed to immediately establish the brand's focus on fragrances that have an emotional impact, setting the tone for the ad. - The ad describes the perfume as smelling 'like the calming scent of vanilla ice cream on a warm summer night' (Brand). This is intended to paint a sensory picture for the audience, creating an immediate association with a comforting and nostalgic experience. - The ad highlights the mood that the product intends to evoke, 'mood: calm' (Brand). This emphasizes the emotional benefit of using the product, aiming to connect with consumers seeking relaxation and tranquility. - The ad lists the key ingredients: 'vanilla + vetiver + pink pepper+ sugar infusion' (Brand). By listing the individual notes, this provides transparency about the perfume's composition and allows fragrance-savvy consumers to anticipate the scent profile.

# Ad summary The ad promotes Pacifica's Wake Up Beautiful Overnight Retinoid Cream, focusing on overnight skin treatment with retinoids. It highlights the product's benefits and aims to appeal to individuals seeking effective skincare solutions. # Brand positioning Pacifica is presented as a beauty brand focused on providing overnight skincare solutions. The brand positions itself as a provider of effective skincare treatments that work while you sleep, promoting the idea of waking up with beautiful skin. The brand emphasizes gentle yet potent retinoid products. The brand values life on earth as expressed by its tagline 'Supporting Life on Earth'. # Product The product featured is Pacifica's Wake Up Beautiful Overnight Retinoid Cream, designed as an overnight treatment to improve skin while sleeping. It is formulated with Granactive Retinoid, mushrooms, quinoa, and melatonin. The cream is advertised as working overtime while being gentler on the skin. The packaging highlights the product's ability to support life on earth, suggesting an eco-friendly or sustainable approach. The product aims to address the need for effective skincare solutions that can be easily integrated into a nightly routine. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The use of soft lighting and a bright, white background enhances the visibility of the product. The typography is modern and legible, contributing to the ad's overall clarity and scannability. The layout is simple and balanced, making it easy to read. # Hooks Headline: TAKE CARE OF YOUR SKIN NOW AND SLEEP TIGHT TONIGHT # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the message 'TAKE CARE OF YOUR SKIN NOW'. The brand is telling the audience to prioritize their skin health, and suggests this product is the solution. - Next, the ad contrasts the first message with 'AND SLEEP TIGHT TONIGHT'. The brand follows up with the promise of being able to improve your skin overnight while you sleep, implying you don't have to sacrifice time or comfort to care for your skin. - Lastly, the ad showcases the product and highlights that 'Retinoids that work overtime while being gentler on your skin'. The brand focuses on the functional aspect, highlighting the product's key ingredient and its gentle effect on the skin to persuade the viewer that they can have effective skincare without harsh side effects.

# Ad summary This image ad by Pacifica promotes its Glow Baby Brightening Peel Pads. The ad features a close-up of the product container, along with text emphasizing the benefits of exfoliation and a customer quote. # Brand positioning Pacifica is presented as a brand focused on skincare solutions that promote healthy, glowing skin. The brand aligns with values of supporting life on earth, as indicated by the product label which states "Supporting life on earth". The brand differentiates itself by offering brightening peel pads, suggesting a focus on specialized skincare treatments. The brand positioning is both functional (brightening and exfoliating) and emotional (achieving a radiant glow). # Product Pacifica's Glow Baby Brightening Peel Pads are designed to exfoliate and brighten the skin. The pads contain 10% AHA + BHA, which are active ingredients known for their exfoliating properties. The pads are packaged in an orange container with a white lid, and the label indicates that the container holds 60 natural fiber pads with a diameter of 6.0 cm (2.36 in). The product's USPs, based on the ad, include its brightening and exfoliating capabilities, making it a worthwhile purchase for individuals seeking radiant and smooth skin. # Visual style The ad features a clean, minimalist aesthetic with a focus on product visibility and clear messaging. The use of bright, solid colors and straightforward typography contributes to a scannable and direct presentation. # Hooks Headline: DON'T BE AFRAID TO EXFOLIATE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the statement, “DON'T BE AFRAID TO EXFOLIATE,” to grab the audience's attention and challenge a common hesitation or fear related to exfoliation. The brand is communicating a message to overcome a potential obstacle. This sets the stage for introducing the product as a solution. - Next, the ad showcases a positive customer quote: "These are fantastic! Actually leaves my skin glowing, smooth and clear!" along with a five-star rating. The brand is using social proof to reinforce the product's effectiveness and build trust with potential customers. - Finally, the ad displays the product itself, the Pacifica Glow Baby Brightening Peel Pads, detailing key ingredients, features, and the brand name. The brand shows its product as evidence to promote its features and ingredients, and provide a clear visual reference for viewers to recognize the product.

# Ad summary A young woman demonstrates the results of using a Pacifica skin care routine after dealing with significant redness and irritation on her face. She shows the three products in the routine: the Vegan Ceramide Face Wash, the Barrier Defense Hypochlorous Acid Spray, and the Vegan Ceramide Barrier Cream, and explains how she uses each. # Brand positioning Pacifica is presented as a vegan and cruelty-free brand focused on gentle and effective skincare. The brand's positioning is functional, focusing on products that are designed for sensitive skin and approved by the National Eczema Association. The ad emphasizes that Pacifica products are both gentle and effective, helping consumers achieve clear, healthy skin without harsh chemicals or animal products. The featured line focuses on supporting and restoring the skin's natural barrier to achieve desired outcomes. # Product The ad features three Pacifica products, all part of the brand's vegan ceramide line. First is the Vegan Ceramide Extra Gentle Face Wash, used to cleanse the skin without stripping it of moisture. The second product is the Barrier Defense Hypochlorous Acid Spray, which calms skin, reduces irritation, and supports the skin barrier. The third product is the Vegan Ceramide Barrier Cream, which locks in moisture and helps maintain a healthy skin barrier. All three products are approved by the National Eczema Association, making them suitable for sensitive skin. The overall message is that these products can transform the skin by supporting the skin's natural barrier. # Visual style The ad has a bright, natural aesthetic with a UGC feel. The editing is straightforward with simple cuts and transitions, giving it an authentic and relatable quality. The camera work is mostly stable, focusing on clear product shots and close-ups of the creator's face. The pacing is consistent, with each product and step receiving ample time. The overall production quality suggests a hybrid approach, combining polished product shots with raw, unfiltered testimonials. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a shot of the creator's face, showing significant redness and irritation. - 00:01–00:03 The creator then shows a clip of her skin after using the Pacifica routine, appearing much calmer and clearer. This contrast highlights the product's effectiveness. - 00:03–00:08 The creator states that she now feels confident leaving the house without makeup, emphasizing the emotional benefit of the routine. The tone is casual and relatable, suggesting a genuine personal experience. - 00:08–00:12 The creator presents the three Pacifica products that she uses as part of her routine, transitioning to a demonstration of how they work. - 00:12–00:14 The creator shows the Vegan Ceramide Face Wash and dispenses some of it from the tube. - 00:15–00:18 The creator applies the cleanser to her face, emphasizing that it's gentle yet effective for removing impurities without stripping the skin. - 00:18–00:22 The creator presents the Barrier Defense Hypochlorous Acid Spray. - 00:22–00:27 The creator sprays the product on her face, explaining that it instantly calms her skin, reduces irritation, and supports the skin barrier. - 00:27–00:30 The creator shows the Vegan Ceramide Barrier Cream. - 00:30–00:33 The creator applies the cream to her face, noting that it locks in moisture and keeps her skin barrier healthy. - 00:33–00:39 The creator highlights that all three products are accepted by the National Eczema Association, making them perfect for sensitive skin. This reinforces the product's suitability for those with specific skin concerns. - 00:39–00:45 The creator summarizes by saying that if viewers' skin barriers are struggling and they're looking to transform their skin, this routine is worth trying.

# Ad summary This ad for Pacifica Barrier Defense Hypochlorous Acid Spray features an image of the product with multiple callouts and social proof, promoting it as a derm-approved skincare solution for stressed-out skin. # Brand positioning Pacifica is presented as a solution for people seeking effective skincare that is also good for the environment. The brand is positioned in the skincare market as a clean, sustainable, and derm-approved option, providing skincare solutions that are both effective and ethical. As shown with the Supporting Life on Earth tagline, the brand promotes environmental consciousness and appeals to consumers who prioritize sustainability in their purchasing decisions. Pacifica sits in the broader market as a brand that offers scientifically backed ingredients while also being ethical and environmentally conscious. The brand is clean, derm-approved, and supports environmental sustainability. # Product The product featured is Pacifica Barrier Defense Hypochlorous Acid Spray, a skincare solution designed to address stressed-out skin. It is an everyday stressor defender, formulated with hypochlorous acid, an ingredient recognized by the National Psoriasis Foundation. The product is available in a 118 mL/4 fl oz size, supporting life on earth and presented as a derm-approved solution. The spray is designed to address issues like stress and acne, providing a life-saving solution. The product is promoted as easy to use and designed for everyday use. # Visual style The ad features a clean, product-focused design with a vibrant color palette. The overall production quality appears polished, with clear lighting and attention to detail. A central product shot is paired with text annotations and badge graphics to highlight key features and benefits, creating a visually informative and persuasive layout. # Hooks Headline: THE ingredient for stressed out skin # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting the primary ingredient, hypochlorous acid, as a key component for stressed-out skin, as told from the perspective of the brand. This is included to immediately communicate the product's main benefit and target audience. - Next, the ad features the product with the Pacifica brand, Barrier Defense product line, and Hypochlorous Acid Spray label. The brand is establishing credibility, product recognition, and key information regarding the usage of the spray as an everyday stressor defender, as stated by the brand. - The ad integrates a seal of recognition from the National Psoriasis Foundation alongside a customer testimonial emphasizing that this product is a 'life saver,' and including a derm-approved label, as told from the perspective of people who have used the product. These features aim to build trust and credibility in the product's effectiveness. - The ad ends by including the price point of $12. This is provided by the brand to entice the user to purchase the product and to remove any financial concerns about trying the product.

# Ad summary A young woman shares tips on how to use Pacifica Glow Baby Brightening Peel Pads and emphasizes the importance of applying SPF afterwards. The ad stresses that the pads should only be used a couple of times a week, not every day, and should not be layered with other strong acids. # Brand positioning Pacifica is positioned as a cruelty-free and vegan skincare brand that offers gentle yet effective products for achieving glowing skin. The brand aims to occupy a space in the consumer's mind as an accessible and easy-to-use solution for exfoliating and brightening skin. The brand aligns with values of simplicity, natural ingredients, and ethical practices, promoting a low-maintenance, healthy lifestyle. Pacifica seems to push against the norm of complicated skincare routines by offering products that are easy to incorporate. The brand positioning leans towards both functional benefits (such as brightening) and emotional benefits (such as confidence from healthy-looking skin). # Product Pacifica Glow Baby Brightening Peel Pads are exfoliating pads designed to brighten the skin. The pads are presented as an easy-to-use solution for incorporating exfoliation into a skincare routine. The product is for anyone looking to achieve glowing, healthy-looking skin. The ad highlights the product's ease of use, requiring no overthinking—simply wipe the pad on clean, dry skin. It is emphasized that these pads are not for everyday use, but rather two to three times a week, and should not be layered with other strong exfoliating acids. The ad conveys that the product is worth trying for its simplicity and effectiveness in achieving glowing skin, and that SPF is a must the next morning. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The production quality is consistent with content made for social media, lending a casual and approachable tone. The pacing is consistent, with static shots and smooth transitions that match the rhythm of the creator's speech. The audio-visual sync is well-maintained, with product actions aligning with the voiceover. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator starts by telling the audience to stop using peel pads before they know this first. - 00:03–00:09 She states that exfoliating pads can feel tricky to add into a routine, but she is going to show us how to use Pacifica's Baby Glow Brightening Pads. - 00:09–00:12 She removes a pad from the container. - 00:12–00:16 She states that she only uses these at night 2–3 times a week, max. She preps her face with a towel. - 00:16–00:21 She says to apply it to clean, dry skin and just wipe, no overthinking it. She applies to her face. - 00:21–00:26 She says not to layer with other strong exfoliating acids on the same night. - 00:26–00:29 She states that the next morning, SPF is a non-negotiable and applies SPF to her forehead. - 00:29–00:34 She wraps up by saying that it is simple and quick and that it always leaves her with the most glowy, healthy-looking skin.

# Ad summary The ad features a creator-style video review of Pacifica Glow Baby Brightening Peel Pads, emphasizing their ability to improve skin texture and radiance. It includes a product demo showing the pads being applied to the face, along with before-and-after shots to highlight the visible benefits. # Brand positioning Pacifica is presented as a brand that offers effective skincare solutions for achieving a healthy, radiant complexion. The ad implies a focus on clean beauty, with the creator highlighting the product's functional benefits without overtly making claims or pushing against market norms. The brand seems to align with a lifestyle that values simplicity and self-care, and the positioning leans toward functional, with an emphasis on tangible results like improved skin texture and brightness. # Product The Pacifica Glow Baby Brightening Peel Pads are presented as skincare product designed to improve skin texture and radiance. These pads contain a "fast-acting multi-acid complex" with 10% AHA and BHA for effective exfoliation. The product is for use in a nightly skincare routine, up to three times per week. The pads are intended to retexturize and brighten skin, refine pores, and promote a healthy overall complexion. The ad addresses the need to use sunscreen in conjunction with the peel pads, and to avoid using retinol and other acids to prevent over-exfoliation. # Visual style The ad has a clean and bright aesthetic, characteristic of UGC skincare content. Editing is quick and snappy, with frequent cuts to maintain engagement. The overall production quality is a hybrid of UGC and polished commercial, lending authenticity while still feeling elevated. The pacing is consistent at roughly 15-20 cuts per minute, with visuals often synced to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator directly addresses the audience, excitedly stating that she has discovered the secret to glowing skin. - 00:02–00:08 00:02–00:08 The creator reveals that she has recently incorporated Pacifica Glow Baby Peel Pads into her night routine. This beat builds on the opening by introducing the product. - 00:08–00:14 00:08–00:14 The creator shows before-and-after shots of her skin, claiming her skin has never looked better. This helps reinforce the product's effectiveness. - 00:14–00:17 00:14–00:17 The creator shares how to use the pads. She mentions that they are only meant to be used at night and up to three times a week. - 00:17–00:23 00:17–00:23 The creator shows application of the peel pad and gives a recommendation to use them once a week at first and then increase usage. - 00:23–00:28 00:23–00:28 The creator recommends using them after cleansing by massaging the pads into clean, dry skin, and following up with the rest of a skincare routine. - 00:28–00:36 00:28–00:36 The creator explains that in the morning, it’s important to use sunscreen and never skip SPF when using this product. - 00:36–00:41 00:36–00:41 The creator cautions against using retinol and other acids to avoid over-exfoliation. - 00:41–00:48 00:41–00:48 The creator lists that the pads are made with 10% AHA and BHA for a deeper, more targeted exfoliation. - 00:48–00:56 00:48–00:56 The creator states that since using the peel pads, her skin feels so soft, her pores look more refined, and her complexion looks so healthy.

# Ad summary This ad shows a woman outside demonstrating the Strawberry Cream perfume from Pacifica. The ad opens with closeups of fresh strawberries, which are also used as props as she applies the perfume to her wrists and neck. The ad features on-screen text that describes the brand and product. # Brand positioning Pacifica is positioned as a fragrance and beauty brand that offers a solution for when life feels bitter. By offering the Strawberry Cream perfume, Pacifica suggests it offers consumers a sweet escape from the hardships and challenges of daily life. The brand seems to align with a youthful, playful lifestyle. # Product The product featured is Pacifica's Strawberry Cream Eau de Parfum. It is packaged in a clear glass bottle with a pink label and a white spherical cap. The label has the brand name "Pacifica" printed at the top in large letters followed by the product name "Strawberry Cream" and "Eau de Parfum" in smaller fonts. The product aims to offer a sweet and pleasant fragrance experience. The ad suggests that this perfume can serve as a mood booster, providing a sweet contrast to life's bitter moments. # Visual style The ad has a bright and clean aesthetic with a focus on natural light. The video is shot in a selfie-style, with a handheld camera. There are some quick cuts between shots, but the overall pace is relatively relaxed. The production quality gives a UGC feel. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a focus on the product against a vibrant backdrop of fresh strawberries. - 00:01–00:02 The camera zooms in on the product, with the text overlay encouraging viewers to "wear something sweet" when life feels bitter. - 00:02–00:03 The perspective shifts to a shot of the bottle held up against a bright blue sky, reinforcing the product's uplifting effect. - 00:03–00:07 The camera follows the user as she applies the product to her wrist, then to her neck. - 00:07–00:09 The ad returns to the initial strawberry and perfume visual, with a quick shot of the user removing the camera from that scene.

# Ad summary A woman records herself using the Pacifica Beauty Glow Baby Peel Pads in her bathroom, sharing her experience with them. # Brand positioning Pacifica Beauty is presented as a solution for simple skincare. The brand stands for products that offer effortless glow and help to avoid using a whole bunch of products. # Product Pacifica Beauty Glow Baby Peel Pads are pre-soaked pads that claim to offer glowing skin. They are for use on the face and neck. The person in the video uses them after cleansing their face. The product is presented as a one-step solution for glowing skin that negates the need for a whole bunch of products. # Visual style The ad has a DIY aesthetic, and is shot in selfie mode by the content creator. The production quality is good. The ad uses quick cuts. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Make sure to go get your own # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The content creator introduces the Pacifica Beauty Glow Baby Peel Pads and states that they will do a quick look with the product. - 00:03–00:17 00:03–00:17 She pulls one of the pads from the container and runs the pad all over her face. - 00:17–00:23 00:17–00:23 She states that she moisturizes after using the pads and that it is perfect. - 00:23–00:25 00:23–00:25 She encourages viewers to buy their own. - 00:25–00:29 00:25–00:29 She poses to show the results.

# Ad summary The ad is a UGC-style video showing a woman using the Pacifica Glow Baby Brightening Peel Pads as part of her nighttime skincare routine. The video highlights the product's key ingredients and benefits, such as AHAs and BHAs for unclogging pores, apple extract and aloe for hydration, and dermatologist testing, vegan formulation and cruelty-free. # Brand positioning Pacifica is presented as an accessible, cruelty-free, vegan skincare brand focused on providing effective solutions for common skin concerns like dullness and uneven texture. The brand emphasizes a clean and conscious approach to beauty, offering products that are dermatologist-tested and formulated with natural ingredients like apple extract and aloe. Pacifica is positioned as a brand that aligns with a lifestyle that values ethical practices and visible results. # Product Pacifica Glow Baby Brightening Peel Pads are presented as a skincare treatment designed to brighten and smooth the complexion. The product contains 10% AHA and BHA, which work to visibly unclog pores and refine skin texture. The pads also include apple extract and aloe, ingredients that help to visibly hydrate the skin. Marketed for evening use, the pads are designed for users to continue with sunscreen in the morning, and the pads are dermatologist-tested, 100% vegan, and cruelty-free. The ad also claims the product will help to visibly brighten and smooth complexion. # Visual style The ad has a UGC aesthetic, filmed in a casual, dimly lit setting. The editing features quick cuts and static shots, creating a simple, straightforward feel. The production quality is basic, emphasizing authenticity over polish. The pacing is moderate, with cuts timed to the background music. The overall tone is informal and accessible. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with the creator holding the product up to the camera, introducing the Pacifica Glow Baby Brightening Peel Pads to the audience. - 00:01–00:04 The ad cuts to a close up of the creator's face and then to the creator removing a peel pad from the jar. - 00:04–00:10 The creator begins to apply the peel pad to her face, while overlaid text describes that the pad contains 10% AHA & BHA to help visibly unclog pores and refine skin texture. - 00:11–00:14 The peel pad is shown being applied to the face and neck. - 00:14–00:20 The creator applies a second moisturizer product, again focusing on upward strokes on the face and neck. - 00:21–00:22 The ad cuts to a close up of the creator's face and overlaid text states that the peel pad helps to visibly brighten and smooth complexion. - 00:23–00:27 The creator holds up the peel pad product once more as overlaid text shares that apple extract & aloe help visibly hydrate the skin…as we can see! - 00:27–00:30 The product is shown once more as text claims that “the glow is real”.

# Ad summary This ad promotes Pacifica's Barrier Defense Hypochlorous Acid Spray. The ad highlights the product's use cases and benefits for skin issues like redness, irritation, and blemishes. # Brand positioning Pacifica is presented as a brand offering solutions for everyday skin stressors with a focus on natural ingredients and supporting life on Earth. The brand is positioned as a skin defender, particularly for sensitive or reactive skin, and is derm-approved. The brand emphasizes a commitment to supporting life on Earth and addresses common skin concerns in an accessible way. # Product Pacifica's Barrier Defense Hypochlorous Acid Spray is an everyday stressor defender designed for use on skin experiencing redness, irritation, or blemishes. It is suitable for sensitive skin and can be used post-workout or after shaving. The product aims to address purchase barriers by being derm-approved, suggesting it is safe and effective. It is presented as a convenient spray that can be easily incorporated into a daily routine to defend against everyday skin stressors. # Visual style The ad features a clean, well-lit product shot on a soft white backdrop. The product takes center stage. The ad has clear typography and a color palette of white, green, pink, and blue. The overall style is simple, straightforward, and informative. # Hooks Headline: WHEN SKIN FLARES UP, WE'RE HERE TO HELP # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by addressing a common problem: skin flare-ups. The brand is telling the audience that they are here to help by offering a solution. - The ad highlights specific use cases for the product, such as redness, irritation, blemishes, sensitive skin, post-workout skin, and after shaving. The brand is informing the audience about the product's versatility and suitability for various skin concerns. - The ad features the National Psoriasis Foundation's recognition of the product and the fact that it is derm-approved, which creates trust and assures the audience of its safety and efficacy.

# Ad summary This ad compares Pacifica's Glow Baby Brightening Peel Pads to a competitor. It highlights Pacifica's affordable price, luxury formula, effective ingredients, sustainable packaging, and natural fiber pads, while criticizing the competitor for being expensive, lacking ingredient information, using unspecified plastic, and potentially containing microfibers. # Brand positioning Pacifica is presented as an affordable yet luxurious skincare brand, offering effective and environmentally conscious solutions. The brand emphasizes transparency and sustainability by listing active ingredients and using PCR packaging. Pacifica aims to occupy the space of accessible luxury, offering high-quality skincare without the high price tag, promoting values of environmental responsibility and ingredient transparency. # Product The featured product is Pacifica's Glow Baby Brightening Peel Pads, designed to exfoliate and retexturize skin. The pads contain a 10% AHA + BHA fast-acting multi-acid complex. Key features highlighted are the luxury formula at an affordable price, the use of PCR packaging made from recycled materials, and the natural fiber pads. The ad positions the product as a high-quality, environmentally friendly alternative to more expensive and less transparent competitors, addressing consumer concerns about price, ingredient information, and environmental impact. # Visual style The ad has a clean, minimalist design with a focus on direct comparison. The background is a solid, light color. The production quality appears to be studio-shot, with clear, well-lit product photography. The layout uses a simple grid structure, and the typography is bold and straightforward. The overall style is designed for easy scannability, typical of in-feed social media content. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by comparing the price points of Pacifica's peel pads ($16) versus a competitor's product ($45), framing Pacifica as the more affordable option. This comparison is from the brand's perspective, setting the stage for highlighting Pacifica's value proposition. - Next, the ad uses a check-mark to highlight the benefits of Pacifica's Glow Baby Brightening Peel Pads, noting its affordable price with a luxury formula, effective multi-acid complex, PCR packaging, and natural fiber pads. This is being told from the brand's point of view, to showcase the product's advantages over competitors. - Lastly, the ad lists negative aspects of the competitor's product, using "X" icons, pointing out its high price, lack of ingredient information, unspecified plastic use, and potential microfibers. This is the brand's perspective, designed to position Pacifica as the superior choice in terms of value, transparency, and environmental responsibility.

# Ad summary This ad showcases Pacifica Glow Baby Brightening Peel Pads for a smooth and glowing skin routine. The video is presented in a selfie-style format, featuring a young woman demonstrating how to use the peel pads. She emphasizes their ease of use, the benefits of exfoliation, and the importance of SPF in the morning. The ad positions the peel pads as an essential addition to any skincare routine for achieving smoother, more radiant skin. # Brand positioning Pacifica is positioned as a brand focused on providing easy and effective skincare solutions that deliver smooth, glowing skin. The brand emphasizes simplicity and integration into daily routines, highlighting the ease of use of its products. Pacifica aligns with values of veganism and cruelty-free practices, as stated in the ad, appealing to consumers who prioritize ethical and natural products. The brand pushes against complex, multi-step skincare regimens, instead promoting a straightforward approach to achieving radiant skin. Its positioning is both functional (delivering exfoliation and smoothness) and emotional (providing confidence through improved skin appearance). # Product The Pacifica Glow Baby Brightening Peel Pads are a skincare product designed to exfoliate and brighten the skin. These pads are infused with AHAs and BHAs, which are chemical exfoliants that help to remove dead skin cells and promote a smoother skin texture. The pads are suitable for nighttime use on clean, dry skin, and they do not require rinsing. The ad emphasizes that the pads are 100% vegan and cruelty-free, containing Niacinamide. It is recommended to use SPF in the morning after using the peel pads. The product addresses the barrier of complex skincare routines by offering a simple, easy-to-use solution for achieving glowing skin. The ad highlights the product's effectiveness in making skin feel smoother and glowier with regular use a few times a week. # Visual style The ad's aesthetic is casual and UGC-like, featuring a brightly-lit, selfie-style video. The production quality is simple, giving it a relatable feel, typical of social media content. The video uses quick cuts to maintain an engaging pace, aligning with current social media trends. The editing style is straightforward, with minimal transitions, emphasizing the authenticity of the content. The pacing is consistent, with cuts timed to some of the spoken lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator addresses the viewer directly, implying that the video is specifically for those who don't know how to properly use peel pads. - 00:02–00:07 The creator introduces the product, Pacifica Glow Baby Peel Pads, highlighting that they are perfect for getting smooth, glowing skin. - 00:07–00:15 The creator demonstrates how to use the peel pads on clean, dry skin at night. She emphasizes that rinsing is not required and highlights key product features, such as being 100% vegan, cruelty-free, and containing Niacinamide. - 00:15–00:21 She advises against mixing the pads with strong acids on the same night and stresses the importance of using SPF in the morning after using them. - 00:22–00:31 The creator shares her personal experience, noting that using the pads a few times a week results in smoother and glowier skin. She highlights the product as a nice and easy addition to her skincare routine.

# Ad summary An advertisement for Pacifica's Glow Baby Peel Pads featuring a woman showing the product and giving instructions on how to use it. # Brand positioning Pacifica is presented as a vegan and cruelty-free skincare brand that creates gentle yet effective products. The brand emphasizes natural ingredients and supports life on earth. Their positioning is functional and emphasizes a clean lifestyle that’s accessible and healthy, but also uses friendly, approachable language. They appear to ignore the industry norm of using artificial chemicals and animal products, focusing instead on plant-based ingredients. # Product Pacifica's Glow Baby Brightening Peel Pads are exfoliating pads designed for use on the face. Each pad contains a 10% multi-acid blend of AHA and BHA for deeper, targeted exfoliation. They also contain niacinamide to refine and brighten the skin, as well as apple and aloe extracts for hydrated and smooth skin. The pads should be used at night on a clean face, with no need to rinse afterward. It is recommended to follow with serum and moisturizer, and SPF in the morning. The user is cautioned to wait 30 minutes before applying if using vitamin C in their routine. # Visual style The ad has a polished UGC feel and is shot with natural lighting in what appears to be the creator's home. The video has quick cuts and includes text overlays to emphasize the key points. The video has a BPM of about 120. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator begins by holding a container of Pacifica's Glow Baby Peel Pads while holding a stuffed rabbit. - 00:02–00:04 The creator states that not all skincare exfoliants are built the same and offers a breakdown of how to use Pacifica's product. - 00:04–00:11 The creator holds the container of peel pads close to the camera and lists that the product is 100% vegan, cruelty-free, and made with a 10% multi-acid blend of AHA and BHA. - 00:11–00:16 The creator shows herself using a peel pad on the side of her face, and mentions that the product also contains niacinamide, apple, and aloe extracts. - 00:16–00:19 The creator states that the peel pads should be used at night on a clean face and that it is not necessary to rinse afterward. - 00:19–00:22 The creator recommends following with serum and moisturizer, and SPF in the morning. - 00:22–00:25 The creator recommends waiting 30 minutes before using the pads if also using vitamin C in your routine. - 00:25–00:28 The creator concludes by recommending the product for bright and glowing skin.

# Ad summary A woman shows her nightly skincare routine, explaining how the Pacifica Berry Dewy Barrier Support Serum makes her skin strong and supple. # Brand positioning Pacifica is presented as a modern and accessible skincare brand that prioritizes vegan, lightweight, and hydrating formulas. The ad positions Pacifica as a brand that aligns with a clean and conscious lifestyle, appealing to customers who value skincare products that are effective, ethical, and environmentally friendly. It appears that Pacifica pushes against category norms that rely on harsh chemicals and animal-derived ingredients by promoting its cruelty-free and plant-based approach. The brand positioning is functional, emphasizing the serum's performance in hydrating and plumping the skin, while also conveying an emotional benefit of achieving a fresh, dewy finish and strong, supple skin. # Product The Pacifica Berry Dewy Barrier Support Serum is a vegan and lightweight skincare product designed to hydrate and plump the skin. The serum comes in a pink bottle with a white pump and contains berry extract, which the ad claims acts as an antioxidant. It is designed to make the skin strong and supple while providing a fresh, dewy finish. It is for people looking to improve their skin’s hydration and overall health. The serum also helps the gua sha slide easily on the skin, enhancing the skincare routine and improving blood flow in the face. # Visual style The ad has a polished UGC feel, with natural lighting and a focus on showcasing the product in a realistic setting. The editing style consists of quick cuts that align with the speaker’s rhythm. The production quality appears high, with clear visuals and a clean aesthetic that supports the tone. The pacing is moderate, with several cuts per minute to keep the viewer engaged. The audio-visual sync is maintained through cuts that emphasize the product actions and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman sharing that she is doing her skincare at bedtime because she has been busy. - 00:02–00:03 She states that she has cleansed and toned her face. - 00:03–00:05 She reveals that she is hooked on the Berry Dewy Serum by Pacifica and displays the bottle. - 00:05–00:11 She says that the serum is vegan, lightweight, hydrating, and plumps the skin, allowing her gua sha to slide easily. - 00:11–00:15 She comments on how the berry extract acts as an antioxidant. - 00:15–00:19 The woman concludes that not only does she get a fresh, dewy finish, but her skin is also strong and supple.

# Ad summary This ad uses a before-and-after approach, highlighting skin issues that people may be experiencing on the left side of the frame. Then, the right side of the frame features the brand's product as the solution. # Brand positioning Pacifica is presented as a skincare brand that offers solutions to common skin concerns. The brand seems to occupy a space that aligns with providing accessible skincare solutions, particularly through products like their Glow Baby Brightening Peel Pads, which directly address concerns like uneven skin texture, noticeable pores, and dullness. By offering a product that promises to exfoliate without causing dryness, Pacifica positions itself as a brand that understands and caters to the needs of those seeking effective yet gentle skincare. # Product The ad features Pacifica Glow Baby Brightening Peel Pads, designed to address concerns like uneven skin texture, noticeable pores, and dullness. Marketed for individuals seeking effective yet gentle skincare, these pads contain 10% AHA + BHA, promising exfoliation without causing dryness. The pads come in a bright orange jar. # Visual style The ad has a clean and modern aesthetic, with a split-screen design that directly contrasts the problem and solution. The layout is simple, which helps with scannability on social media feeds. The color palette is minimal, with a focus on the bright orange of the product packaging against a white background. # Hooks Headline: YOUR PROBS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by highlighting common skin problems that people experience, such as uneven skin texture, noticeable pores, skin dullness, and dryness from exfoliation. This is intended to capture the viewer's attention by addressing pain points they may personally relate to, told from the customer's perspective. - The ad transitions to show Pacifica's Glow Baby Brightening Peel Pads as a solution to those problems. This aims to position the product as an effective remedy, conveyed from the brand's perspective.