How ONE SIZE Advertises on Meta

# Ad summary The ad showcases the transformative effect of a spray tan product, featuring before-and-after shots alongside a promotional discount. # Brand positioning This brand presents itself as a provider of quick and effective self-tanning solutions. The brand promotes convenience and visible results, suggesting that achieving a tanned look is both simple and accessible. The ad avoids direct comparison to competitors but subtly positions itself as a go-to for those seeking a fast tan without the need for sun exposure. # Product The advertised product is a self-tanning spray, packaged in a pink aerosol can. It promises an immediate tanned look, shown through the before and after shots of a woman's face. The spray is used to create a tan effect on the skin. The main selling point is its speed and convenience, allowing users to achieve a bronzed complexion quickly. The promotional messaging attempts to lower a potential barrier by providing 20% off. # Visual style The ad features a polished, commercial aesthetic with clean, studio lighting. The editing is simple with static shots and minimal transitions. The color scheme is dominated by pink and red, aligning with the product's branding. The pacing is slow and deliberate, allowing viewers to take in the visuals and text. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a split screen showcasing a woman's face, with the left side labeled 'BEFORE' and the right side labeled 'AFTER.' The contrast highlights the product's tanning effect. - 00:00–00:04 The bottom right of the split screen shows someone spraying the product onto their hand. This shows the product in use. - 00:00–00:04 The ad displays a text overlay promoting a 20% discount, aiming to entice viewers to purchase.

# Ad summary This ad promotes the O/S (One/Size) beauty brand, offering 20% off on their powder foundation. The ad transitions between shots of a woman before and after makeup application, highlighting the product's benefits. # Brand positioning The One/Size beauty brand is presented as accessible and results-driven. The ad showcases the brand's powder foundation and emphasizes its ability to transform a person's look. The brand is positioned as a provider of immediate and noticeable results. # Product The ad features One/Size's powder foundation. The product is showcased through before-and-after visuals, demonstrating its ability to improve skin tone and texture. The powder foundation is designed to be buildable, offering customizable coverage for various skin tones. The ad emphasizes the powder's ability to create a smooth, flawless finish. The powder is packaged in a pink container. # Visual style The ad has a polished commercial aesthetic with clean transitions. The split-screen format emphasizes the transformation achieved with the product. The pacing is moderate, allowing viewers to absorb the visual details. The color palette is consistent, primarily featuring pink tones. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a split-screen showing a woman with minimal makeup and the brand's powder. This introduces the product and sets up a before-and-after comparison. - 00:01–00:02 The visual transitions to a split-screen of the same woman after the product application. This highlights the transformative effect of the powder, showcasing a more polished and finished look. - 00:02–00:04 The ad displays the product more closely, showing its texture and color, while also showing the containers in a stacked shot.

# Ad summary This ad promotes various ONE/SIZE primers with a sale promotion. The ad features different individuals showing and applying primer to their faces, and lists the features for each product. # Brand positioning ONE/SIZE is presented as a modern beauty brand that prioritizes providing makeup products for a diverse range of skin tones and types. The brand's functional focus is on high-performing, problem-solving formulas. It aims to provide solutions for a diverse audience, particularly those who may have been historically underserved by mainstream brands. The overall tone is energetic and inclusive. # Product This ad features four different primers from ONE/SIZE. "Oil Sucker" is designed for extreme oil control. "Secure the Sweat" is sweatproof and waterproof. "Secure the Blur" is a blurring and gripping primer. "Secure the Glow" provides 24-hour hydration. The products are packaged in pink tubes or bottles with white caps and bold ONE/SIZE branding. # Visual style The ad has a clean, polished aesthetic with a modern and engaging visual style. The editing style consists of quick cuts that keep the pace fast and dynamic. The production quality is high, giving the ad a professional and commercial feel. The visual motifs include close-up shots of product application and clear text overlays. The pacing is quick, with cuts timed to upbeat background music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad displays various ONE/SIZE primer products. - 00:01–00:13 The ad cuts to different individuals of diverse backgrounds applying the product to their faces, showing the application of the primers.

# Ad summary The ad promotes the ONE/SIZE makeup brand and advertises a May Slay Sale. Various ONE/SIZE products fall into a red shopping bag while overlaid text promotes 20% off this week only. # Brand positioning ONE/SIZE is presented as a modern and inclusive makeup brand that encourages individuality and self-expression through its wide range of products. The brand's positioning appears to be emotional, aiming to empower customers to embrace their unique beauty. The consistent red and white branding creates a bold and cohesive aesthetic, with the brand name and logo prominently displayed on each product. The brand seeks to break category norms by presenting products in a vibrant and eye-catching manner, setting it apart from more traditional or minimalist brands. ONE/SIZE is positioned to appeal to those who enjoy experimenting with their makeup and expressing themselves through bold colors and innovative products. # Product The ad features a variety of ONE/SIZE makeup products. These include foundation, setting powder, setting spray, primer, and blush. Each product is packaged in sleek, modern containers with prominent ONE/SIZE branding. The foundation is a liquid formula with a red cap. The setting powder comes in a compact with a clear lid. The setting spray is in a pink bottle labeled "ON TIL DAWN MATTIFYING WATERPROOF SETTING SPRAY". The primer is in a pink tube called "SECURE THE BLUR MAKEUP MAGNET PRIMER". The blush comes in a palette. The products are designed for makeup enthusiasts seeking high-quality formulas and innovative packaging. The ad highlights the breadth of the ONE/SIZE product line, suggesting that customers can create a full makeup look using only ONE/SIZE products. The products are visually appealing and presented as essential tools for achieving a flawless makeup application. # Visual style The ad has a polished and vibrant aesthetic with a consistent red and white color scheme. The editing style is quick and dynamic, with smooth transitions between shots of different products. The production quality is high-end, giving the ad a professional and visually appealing look. The pacing is fast, with frequent cuts to showcase the variety of products. The overall visual style supports the brand's modern and inclusive image, appealing to makeup enthusiasts who enjoy experimenting with bold colors and innovative products. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ADD IT ALL TO CART # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with various ONE/SIZE products falling into a red shopping bag. This creates a sense of excitement and anticipation for the sale. - 00:00–00:06 The camera angle shows the ONE/SIZE products dropping into the shopping bag. This provides a clear view of the products and sale.

# Ad summary This ad features a woman showing the ONE/SIZE Ultimate Setting Powder and the On 'Til Dawn Setting Spray. She claims the two products together make makeup sweat proof, transfer proof, and long lasting, even for people over 40. # Brand positioning ONE/SIZE, implied through the demonstration of the ONE/SIZE Ultimate Setting Powder and the On 'Til Dawn Setting Spray, seeks to be a go-to brand for consumers who want reliable makeup setting solutions that perform well in everyday, real-world conditions. Positioned as a brand catering to people over 40, it tackles concerns about makeup longevity, transfer, and sweat-proofing. The brand emphasizes functional performance, promising to address issues like makeup that does not last, providing reliable products for a polished and confident look. By directly addressing specific concerns and positioning itself for a demographic often overlooked, ONE/SIZE promotes accessibility and addresses the need for dependable makeup solutions. # Product This ad features two products from ONE/SIZE. The first is ONE/SIZE Ultimate Setting Powder in the shade Ultra Peach. The product claims to blur, brighten and smooth skin. The second product is the On 'Til Dawn Setting Spray which claims to lock makeup in all day. The woman in the ad claims that the two products together are sweat-proof and transfer proof, ensuring the makeup lasts all day. # Visual style The ad features a blend of polished commercial and UGC feel. The woman is clearly wearing makeup and has a ring light on. The editing features jump cuts. The pacing is moderate and consistent throughout. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action You should give this combo a try. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with the woman talking about the product benefits. - 00:03–00:07 She introduces ONE/SIZE products and the May Slay Sale. - 00:07–00:17 The woman showcases the One Size Ultimate Setting Powder and the On ‘Til Dawn Setting Spray, providing information about the functionality of each. - 00:17–00:22 She sums up the benefits of using the products together. - 00:22–00:27 She encourages people over 40 whose makeup does not last to give the combo a try.

# Ad summary Ad showcasing multiple makeup products with discounts. The ad highlights the discounted prices on the setting spray, setting powder, primer, blush palette, and makeup magnet primer, emphasizing the total savings. # Brand positioning The brand is presented as offering a range of makeup products focused on enhancing the user's beauty routine with setting sprays, powders, primers, and blush palettes. The ad suggests that the brand offers effective solutions for makeup application, sweat proofing, and blurring with their product line. The products are presented at an even better price, which makes the brand seem appealing to those seeking quality makeup at a discount. The brand seems to align with the values of affordability and quality, aiming to make beauty routines more accessible and effective for the consumer. # Product The ad features several makeup products, including 'Til Dawn Setting Spray, Ultimate Blurring Setting Powder, Secure The Sweat Sweat-Proof Aluminum-Free Primer, Cheek Clapper 3d Blush Trio Palette, and Secure The Blur Makeup Magnet Primer. The setting spray is designed to set makeup for a longer wear. The setting powder blurs imperfections, providing a smooth finish. The sweat-proof primer is formulated to keep makeup in place even during physical activity, and the blush palette offers a range of blush shades for various looks. The makeup magnet primer enhances the longevity of makeup wear. Each product is listed with a quantity of one and a discounted price along with the original price. The ad addresses the purchase barrier of cost by offering these products at a discount. # Visual style The ad uses a clean, minimalist design with a soft pink color palette to highlight the makeup products. The layout is straightforward, featuring product images and their respective discounted prices against a gradient background. The design aesthetic is modern and focuses on presenting key information in a clear, easily digestible format. # Hooks Headline: 20% OFF # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing "STARTING AT 20% OFF", to grab attention and present an offer to the viewer. The brand is trying to promote the discount for the products. - Then the copy states "THIS WEEK ONLY!" The brand adds urgency, so the user buys the product now. - Then the ad copy continues with "YOUR ROUTINE, AT AN EVEN BETTER PRICE!", framing the sale as an opportunity to save on everyday essentials. The brand is speaking directly to the customer and trying to get them to add these products into their routine. - The ad then lists each makeup product with its respective quantity and discounted price. The brand is showcasing the product names and pricing. - The ad emphasizes "You Saved $45.80", highlighting the total savings the customer could achieve by purchasing all the products. The brand emphasizes the value proposition of the discounts being offered. - The ad ends with the disclaimer "*Exclusions apply." The brand is noting the limitations of the offer and providing additional information to the consumer.

# Ad summary This image ad promotes One/Size makeup products with a special offer. The products featured are setting powder, setting spray, a primer, and a pressed powder. The ad highlights an active promotion, the "MAY SLAY SALE," offering a discount starting at 20% off for a limited time. # Brand positioning One/Size is presented as a modern and trendy cosmetics brand, designed for makeup enthusiasts who want high-performance products. The brand focuses on providing makeup solutions that enhance and perfect, fitting into the current beauty landscape while offering innovative products like mattifying waterproof setting spray and blurring makeup primers. One/Size promotes inclusivity and self-expression through makeup and seems to target a demographic that is digitally savvy and engaged in current beauty trends. # Product The ad features several One/Size makeup products. First, there is a loose setting powder, designed to set makeup and reduce shine. Second, there is the Secure The Blur Makeup Magnet Primer, which comes in a pink tube with a red base, aiming to create a smooth base and lock in makeup. Third, the ad shows the On 'Til Dawn Mattifying Waterproof Setting Spray, advertised to keep makeup in place while mattifying the skin. Finally, the ad features a pressed powder in a red compact, designed for on-the-go touch-ups. # Visual style The ad has a polished, studio-shot aesthetic with a focus on bright, soft lighting and a gradient color scheme to create a visually appealing layout. The use of bold typography is integrated with the product imagery to convey key promotional details, designed for quick scannability in-feed. # Hooks Headline: MAY SLAY SALE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a hero visual of One/Size makeup products including setting powder, primer, setting spray, and pressed powder arranged against a gradient pink background. The intent is to immediately showcase the range of products being promoted, giving the audience a sense of the breadth of the One/Size makeup line. This is shown from the brand's perspective to highlight its product range. - The ad highlights a limited-time promotion, the "MAY SLAY SALE," with a discount starting at 20% off. This is intended to create a sense of urgency and encourage immediate purchases, suggesting that customers can obtain the featured products at a reduced price for a limited time. This message is told from the brand's perspective, communicating the value and availability of the deal. - The ad includes a "THIS WEEK ONLY!" tag to emphasize the urgency of the offer and adds a disclaimer that "*Exclusions apply." The intent is to incentivize quick action by indicating the sale is time-limited, while also setting realistic expectations about possible limitations. This is from the brand's perspective.

# Ad summary A female creator shares the benefits of using One/Size setting spray. # Brand positioning ONE/SIZE is presented as a solution for makeup that doesn't budge, especially during the "May Slay Sale". The brand is positioned to solve the problem of oily, melted makeup. The tone is confident, and the brand promotes long-lasting makeup. # Product The ONE/SIZE On'Til Dawn setting spray is promoted as a solution to prevent makeup from melting or budging. The product is for anyone wanting a long-lasting makeup look. The ad claims that it went viral for a reason, functioning as "hairspray for your face". The setting spray comes in a pink bottle. # Visual style The ad has a UGC feel with polished transitions and casual on screen text. The quality is a hybrid of a UGC with intentional camera framing and lighting. The pacing is quick with cuts timed to music. This creates a relatable yet engaging experience for the viewer. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Go grab yours while it's on sale now # Point of view - [object Object] # Storyline - 00:00–00:03 The creator presents one side of her face, stating that it doesn't budge because of ONE/SIZE products. This opens the advertisement by highlighting the product's effectiveness with a visual demonstration. - 00:06–00:13 She then shares that viewers should use ONE/SIZE products, promoting the current May Slay Sale with 20% off. This is a sales pitch that leverages the product's proven performance to encourage immediate purchase. - 00:13–00:18 The creator introduces the On'Til Dawn setting spray and mentions its virality. This builds credibility by indicating the product's popularity. - 00:18–00:22 She compares the setting spray to hairspray for the face, clarifying its function. By using a relatable analogy, the creator makes the product more understandable and less intimidating for viewers. - 00:22–00:24 The creator mists the setting spray on her face. This shows how the product is applied, providing a visual aid for potential users. - 00:25–00:31 She then shares the benefit of using the setting spray, pointing out that they prevent oily and melted makeup. By calling out the product's benefits, this solidifies the product's value and purpose for viewers.

# Ad summary A UGC-style demo ad highlighting the One Size Ultimate Blurring Setting Powder. Several women apply the setting powder and show a before-and-after. # Brand positioning One Size is presented as a makeup brand that delivers flawless results. The brand pushes against the category norms of settling into lines and promotes a flawless look with a blurring effect. The brand is functional and delivers performance. # Product The One Size Ultimate Blurring Setting Powder is a setting powder that locks in makeup for up to 12 hours without settling into lines. The product is for anyone who wears makeup and wants it to last all day. The setting powder blurs the skin for a flawless look. # Visual style The ad has a polished feel and is shot with quick cuts. The production quality looks like a hybrid of UGC and commercial. The cuts are timed to the music beats, which creates an upbeat tempo. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Female 1 holds the pink One Size setting powder container and presents it to the camera. - 00:01–00:07 00:01–00:07 Static shots of the product with seashells, a woman holding the product, and a split screen of a woman’s face before and after using the product appear. The text overlay advertises 20% off. - 00:07–00:08 00:07–00:08 An open container of the product is shown. - 00:08–00:14 00:08–00:14 A split screen of a woman’s face before and after using the product appears, followed by another before and after split screen of a different woman’s face. - 00:14–00:16 00:14–00:16 Female 2 holds the product and presents it to the camera.

# Ad summary This ad promotes One/Size beauty products, highlighting their ability to mattify, grip, set, and lock makeup in place. The ad features before-and-after shots showcasing the effects of each product, accompanied by text overlays that emphasize a 20% discount. # Brand positioning One/Size positions itself as a modern, inclusive beauty brand that focuses on delivering high-performance makeup solutions. The brand presents itself as functional, focusing on product efficacy with an emphasis on makeup setting and blurring capabilities. The brand's visuals and language are straightforward, highlighting product benefits such as mattifying, gripping, setting, and locking makeup. One/Size appears to push against the norm of overly complex beauty routines, focusing instead on clear, concise solutions. The brand aligns with a customer base that prioritizes reliable makeup results and a flawless finish. # Product The ad features four distinct One/Size makeup products, each designed to enhance and maintain makeup looks. The 'On 'Til Dawn Setting Spray' is showcased for its mattifying effect, promising a shine-free finish. The 'Ultimate Blurring Setting Powder' is advertised to grip makeup for long-lasting wear and to blur imperfections for a smooth complexion. 'Secure The Blur Primer' serves to set the makeup, creating a base for flawless application. Lastly, the 'Secure the Sweat Primer' works to lock the makeup and ensure it stays put even under challenging conditions. All products are presented as solutions to common makeup problems such as shine, slippage, and uneven texture, making them valuable additions to any makeup routine. # Visual style The ad has a polished, commercial aesthetic with a clean, gradient background. The editing style is characterized by quick cuts and static shots that allow for direct comparisons between before-and-after results. The production quality is high-end, creating a sleek and modern feel that aligns with the brand's image. The pacing is consistent, with each shot timed to emphasize the product's immediate impact. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a split-screen showing a 'before' and 'after' comparison of a woman's complexion, displaying the mattifying effect of the 'On 'Til Dawn Setting Spray'. This immediately sets up the product's intended benefit and the problem it solves. - 00:03–00:05 A 'grip' effect is presented, showing the 'Ultimate Blurring Setting Powder' and demonstrating how it can be used to improve makeup hold, focusing on smoothing and blurring. - 00:05–00:06 The ad transitions to showcasing the 'Secure The Blur Primer' for setting the makeup. The 'before' and 'after' comparison illustrates its ability to create a smooth, even base. - 00:06–00:07 The 'Secure The Sweat Primer' is then displayed, showing its ability to lock the makeup in place, ensuring it remains intact throughout the day or under challenging conditions. - 00:07–00:09 The ad loops back to showcasing the 'On 'Til Dawn Setting Spray's mattifying effect, maintaining the consistent problem-solution narrative.

# Ad summary A woman promotes a One/Size makeup routine as a way to keep your makeup intact after a hot workout. # Brand positioning One/Size is presented as a makeup brand focusing on sweat-proof and long-lasting wear, as well as skincare routines. The brand is inclusive and modern in tone. It aims to empower individuals to maintain a flawless appearance, even during physical activities like working out. By highlighting the ability to withstand sweat, heat, and other environmental factors, One/Size distinguishes itself from competitors that may not offer the same level of durability. This positioning caters to active individuals who prioritize both beauty and performance. # Product The ad features a One/Size makeup routine that includes the Secure the Sweat Primer, the Ultimate Blurring Powder, and the On 'Til Dawn setting spray. The Secure the Sweat Primer is designed to grip and hold makeup in place, acting as a base layer to prevent slippage. The Ultimate Blurring Powder is used to set the makeup and create a smooth, filter-like finish, minimizing imperfections. The On 'Til Dawn setting spray is the final step, locking the entire look in and ensuring it stays put throughout the day. These products aim to address the common problem of makeup disappearing after a hot workout, creasing, or melting. They're presented as a solution for those who want flawless skin for hours, regardless of physical activity or environmental conditions. # Visual style The ad features a hybrid visual style, blending a polished commercial feel with UGC elements. The editing includes quick cuts to highlight product application and transitions between different settings (sauna, car, closet). The production quality is high, but the use of handheld camera work and natural lighting gives it a relatable, UGC-like quality. The ad is paced quickly, with cuts timed to coincide with changes in the voiceover and product actions. The video combines the authenticity of a user-generated video with the professional look of a commercial. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action This is your sign to shop the sell and upgrade your routine # Point of view - [object Object] # Storyline - 00:00–00:02 A woman in a sauna asks if you're a workout girly whose makeup never lasts. - 00:02–00:05 She prompts that if you haven't tried the brand's routine that is starting at 20% off. - 00:05–00:13 The woman describes the 3 products she uses to get the routine. - 00:13–00:19 The woman states that the routine survives sweat and heat and gives flawless skin for hours. - 00:19–00:22 The woman claims if makeup disappears, this is your sign to shop the sale and upgrade the routine.

# Ad summary This image ad features multiple ONE/SIZE makeup products with a limited-time offer for 20% off this week only. # Brand positioning ONE/SIZE, founded by Patrick Starrr, is presented as a beauty brand that embraces inclusivity and bold self-expression. The brand aims to occupy a space where everyone feels seen and celebrated, offering products that cater to a wide range of skin tones and preferences. The ad visually highlights the brand's makeup range, suggesting a focus on high-performance, professional-quality products designed for both everyday wear and more dramatic looks. The brand disregards typical beauty norms by providing a wide variety of products for their consumer. # Product The ad features three makeup products from ONE/SIZE. First, there's the O/S Oil Sucker Face Primer, presented in a white tube with a red applicator tip. Next is the O/S On 'Til Dawn Mattifying Waterproof Setting Spray, packaged in a pink metallic aerosol can. Lastly, there's a pressed powder compact, also in a pink case with the brand's logo. All products emphasize long-lasting wear, with the setting spray specifically highlighted as mattifying and waterproof, addressing the pain point of makeup smudging or fading throughout the day. The consistent branding across all three products reinforces a cohesive product line. # Visual style The ad features a clean, studio-shot aesthetic with a cohesive color scheme. The background is a gradient light pink with reflective lighting on the surface. The product arrangement is neat and deliberate, suggesting a high-quality, polished feel. # Hooks Headline: STARTING AT 20% OFF # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing a limited-time offer, immediately grabbing the audience's attention with a discount of 20% off. This is conveyed from a brand perspective, aiming to entice viewers to make a purchase this week. - The ad then features the ONE/SIZE makeup products, including a primer, setting spray, and pressed powder. This product showcase is presented from the brand's POV, highlighting the range and benefits of their makeup line and emphasizing the availability of products for purchase with the featured discount.

# Ad summary This ad promotes a makeup setting spray from the brand O/S Beauty, highlighting its waterproof and transfer-proof qualities. It uses a limited-time offer of 20% off to create urgency. # Brand positioning O/S, or On 'Til Dawn, presents itself as a makeup brand focused on high performance and long-lasting wear, especially for those seeking makeup that can withstand active conditions. The waterproof and transfer-proof claims position it as a reliable choice for consumers seeking makeup that stays put, contrasting with brands that don't emphasize extreme hold. The name suggests the brand is aligned with the values of durability, confidence, and looking good for extended periods. # Product The product featured is a makeup setting spray from O/S Beauty, named "On 'Til Dawn." It's a waterproof and transfer-proof setting spray designed to keep makeup in place. The can is a metallic pale pink color, giving it a modern and stylish appearance. The product is marketed as a solution to keep makeup looking fresh and secure, even under challenging conditions. The main purpose of the product is to extend the wear and prevent makeup from smudging or transferring, making it ideal for long days or events. # Visual style The ad utilizes a product-focused, polished, studio-shot aesthetic with a monochromatic red color scheme and clean typography. The visual elements are simple and straightforward, with a focus on the product and promotional messaging. The glossy look and feel aims to convey a high-quality, professional appearance. # Hooks Headline: #1 MAKEUP PRODUCT IN THE U.S.* # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a claim that O/S is the #1 makeup product in the U.S., to establish credibility and appeal to the viewer's sense of popularity, conveyed from the brand's perspective. - Next, the ad highlights the offer of "starting at 20% off", immediately signaling a deal for the viewer to consider. It is from the brand's perspective to incentivize a purchase. - The ad includes a limited-time component by stating "This Week Only!" to create a sense of urgency. The urgency is from the brand's perspective to encourage the viewer to act quickly. - Finally, the ad displays three bottles of the O/S "On 'Til Dawn" makeup setting spray to visually reinforce the product and its availability, as seen from a brand's perspective.

# Ad summary This image ad showcases the OIS product, emphasizing its suitability for every skin tone. Two models with different skin tones are featured, both of whom showcase a flawless finish, while one of them holds the product in her hand. # Brand positioning OIS is presented as a brand that values inclusivity and caters to a diverse range of skin tones. The positioning is emotional, focusing on delivering a flawless finish to every customer, no matter their skin tone. The brand's visual aesthetic, featuring minimalist design and an emphasis on naturally radiant skin, suggests a modern and accessible approach. OIS appears to challenge the notion that flawless makeup is only achievable for certain skin types, instead championing inclusivity. # Product The product featured is a pressed powder foundation in a round, light pink compact. The packaging is small enough to fit in the palm of a hand, suggesting portability and on-the-go use. The product's USP is that it provides a flawless finish for every skin tone. The primary appeal for customers is the promise of an inclusive makeup product that delivers a smooth, even complexion regardless of skin type. # Visual style The ad has a polished, studio-shot aesthetic with a focus on showcasing clear, radiant skin. The composition is clean and balanced, with a soft color palette and diffused lighting to enhance the models' natural beauty. The minimalist styling contributes to a modern, inclusive feel that is designed to be highly scannable and aesthetically pleasing. # Hooks Headline: Every skin tone deserves a FLAWLESS FINISH # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the message that “Every skin tone deserves a FLAWLESS FINISH.” This statement is from the brand's perspective. It sets the tone for inclusivity and positions the product as suitable for all skin types. - Two models with different skin tones are presented side-by-side. This is shown from the brand's perspective, visually reinforcing the message of inclusivity and suitability for diverse skin tones. - One of the models holds the OIS product in her hands, while the other model is next to her. The models’ flawless skin demonstrates the product's effectiveness. This is shown from a customer point of view, demonstrating the intended result that the product delivers.

# Ad summary A woman promotes One Size products, highlighting a sale of up to 20% off. She applies the primer, setting powder, and setting spray and explains she doesn't use any other products. # Brand positioning One Size is presented as a solution for flawless all-day makeup. The brand offers a range of makeup products for all-day wear. The brand aims to give the user flawless makeup and be the only touch-up product that you need. # Product The ad features three One Size products: Secure the Sweat Primer, Ultimate Blurring Setting Powder, and On 'Til Dawn Waterproof Setting Spray. The primer is designed to control oil and shine. The setting powder is designed to instantly blur texture. The setting spray locks in your makeup all day with a waterproof hold. # Visual style The ad has a polished but authentic feel. The creator looks put together but is in a casual setting. The cuts are timed to the music. There is a text overlay describing the products. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The video begins with the creator introducing a One Size sale offering up to 20% off. - 00:05–00:08 As a continuation of the sale announcement, the creator claims that the brand rarely offers discounts and that they can achieve flawless makeup using these products. - 00:08–00:12 The creator applies the Secure the Sweat Primer to their face. - 00:12–00:16 The creator applies the Ultimate Blurring Setting Powder under their eyes and on their cheek. - 00:16–00:19 The creator sprays the On 'Til Dawn Waterproof Setting Spray all over their face. - 00:19–00:24 The creator stands in front of all of the One Size products and claims they have stopped using touch-up powder after using these products.

# Ad summary This ad for CYSM’s ‘Til Dawn setting water uses a split screen to show the ‘before and after’ of using the product, with a large text overlay promoting a discount for ‘This week only.’ # Brand positioning CYSM is presented as a modern, trendy beauty brand with a focus on makeup setting sprays. The brand positions itself as a provider of professional makeup results for everyday use. This is evident in the product's focus on makeup longevity and a flawless finish. The brand aligns with a lifestyle of beauty, confidence, and effortless style, targeting consumers who seek long-lasting makeup. The brand positions itself as accessible to the everyday consumer. The brand’s products are functional, designed for performance and ease of use. # Product CYSM’s ‘Til Dawn setting water is a makeup setting spray designed for extending the life of makeup. The spray claims to keep makeup intact from morning until night. It claims to provide a long-lasting hold. The ad shows the product applied via an aerosol spray bottle. It is presented as a professional product for extending makeup. # Visual style The ad has a polished, commercial aesthetic with a clean and modern feel. The editing style is static shots. The color palette is vibrant and eye-catching, dominated by shades of pink and red, aligning with the brand's color scheme. The visuals are consistent throughout the ad, with a focus on showcasing the product and its effects. The pacing is slow, with static shots that allow viewers to fully absorb the product and discount information. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a split screen, with the top half showing CYSM setting spray bottles and an ‘after’ closeup of the model’s face, and the bottom half showing a ‘before’ closeup and the product being sprayed. - 00:00–00:04 The screen shows a text overlay promoting a discount. This creates urgency and excitement around the product.

# Ad summary This ad for O/S (One/Size) features a before-and-after look at the smoothing effects of its Ultimate Blurring Setting Powder. The ad also highlights a limited-time offer. # Brand positioning O/S, also known as One/Size, is presented as a brand that aims to make its customers feel confident and camera-ready. This is achieved through products that visibly smooth out skin and leave a blurring effect. The brand's tone and visuals suggest a focus on modern beauty standards, with the ad displaying a polished aesthetic and immediate, visible results. The brand positioning leans functional, emphasizing the performance and simplicity of achieving a flawless look. # Product The product being advertised is O/S Ultimate Blurring Setting Powder, designed to smooth the skin and provide a blurring effect. The product is for anyone who wants to achieve a flawless, camera-ready look, addressing the purchase barrier of visible skin imperfections such as texture and pores. The ad highlights its ability to visibly smooth the skin, making it appear flawless in close-up shots. The setting powder is displayed in a round, pink container with the brand's logo and product name. The powders come in various shades to match different skin tones. # Visual style The ad has a polished aesthetic with clean lines and bright lighting. The editing style includes quick cuts and smooth transitions. The production quality is high-end commercial, which supports the intended tone of luxury and effectiveness. The pacing is consistent with the background music, creating a rhythmic feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a split-screen showing a close-up of a woman's face before and after applying the O/S Ultimate Blurring Setting Powder. - 00:00–00:02 The "before" side showcases visible skin imperfections, while the "after" side reveals a smooth, blurred complexion. This visually communicates the product's primary benefit and sets the stage for demonstrating its effectiveness. - 00:00–00:05 The split-screen is interspersed with shots of the product in its container and with a puff applicator. - 00:00–00:05 Text appears, announcing a limited-time offer of "20% off." This is to create a sense of urgency and motivate immediate purchase.

# Ad summary This ad for ONE/SIZE beauty products features a split-screen comparison of a woman's face before and after using the product. The ad highlights a 20% off sale for the week and includes close-up shots of the product being applied. # Brand positioning ONE/SIZE is presented as a beauty brand focused on providing visible results. The ad emphasizes transformation and improvement through its before-and-after format. The brand aims to occupy a space in the market that prioritizes noticeable change and effective skincare solutions. The color palette is soft pink and white suggesting a gentle, feminine tone. The brand appears to ignore category norms around complex ingredient lists, focusing instead on demonstrating the impact of its products. # Product The advertised product appears to be an eye cream or treatment from the ONE/SIZE brand, formulated to reduce the appearance of dark circles or imperfections around the eyes. The product is presented in a pink tube with white accents. The product is applied to the undereye area. The product's USP appears to be its ability to create a visible difference, as highlighted in the before-and-after visuals. # Visual style The ad has a polished, high-end commercial feel, with a clean and bright aesthetic. The use of a split screen before-and-after effect, combined with slow motion and close ups, delivers a very clear visual impact. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The screen is split into four quadrants. The top left shows the product, the top right shows a close-up of a woman's face 'after' applying the product, the bottom left shows the 'before' state, and the bottom right shows the product being scooped from a pink container with a spatula.

# Ad summary This ad promotes SexyHair's Big Sexy Hair Spray & Play Volumizing Hairspray. The ad showcases the hairspray's use on a woman with red hair. The ad presents a split screen, showcasing the before and after, and it highlights a limited-time promotion with a starting discount of 20% off. # Brand positioning SexyHair is presented as a professional-quality hair care brand that helps achieve voluminous, camera-ready hair. The brand leans into a playful and confident tone, suggesting that their products are designed for individuals who want to embrace and enhance their natural sexiness. The brand seemingly ignores the natural hair trend, as it focuses on hair that is styled with volume and hold. # Product The featured product is SexyHair's Big Sexy Hair Spray & Play Volumizing Hairspray. It is designed to give hair lift, volume, and hold. The product is presented as an easy solution for achieving professional-looking results at home. The ad highlights that the product can be used to complete one's look. # Visual style The ad has a polished, commercial aesthetic with a clean split-screen presentation. The editing style includes quick cuts and static shots to showcase the product and before-and-after transformation. The visual motif is the contrast between the before and after hair, emphasizing the product's effectiveness. The pacing is consistent, designed to quickly capture attention and present the offer. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a split-screen showcasing a woman's hair before and after using the hairspray, along with a display of SexyHair product cans. This aims to immediately capture attention by demonstrating the visible difference the product makes and highlighting the product itself. - 00:02–00:04 Text on screen informs the viewer of a limited-time offer of starting at 20% off this week only. This incentivizes immediate purchase by creating a sense of urgency and value. - 00:04–00:07 A close-up shot shows the woman spraying the product. This provides a visual demonstration of how the product is applied and reinforces the 'after' results, showcasing the final, voluminous hairstyle.

# Ad summary This ad by ONE/SIZE promotes a 20% discount on their beauty products. The ad showcases a before and after shot of someone using the product. # Brand positioning ONE/SIZE is presented as a beauty brand committed to inclusivity by offering products catering to a diverse range of skin tones and types. The brand emphasizes self-expression and empowerment through makeup. It positions itself as a brand that moves beyond the conventional, with functional and high-performance products that enhance natural beauty. # Product ONE/SIZE is advertising its beauty product, presumably a skin or face makeup product, that is designed to improve skin texture and overall appearance, especially under the eye. The product comes in a white tube with red accents. The ad shows a side-by-side before and after comparison of the product in use, and showcases how easily it blends into skin. It also features a shot of the product being mixed, highlighting its consistency and texture. The ad is telling the viewer that this product is worth buying because it delivers noticeable skin enhancement. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style consists of quick cuts to capture attention. The production quality is high, employing bright and even lighting, and is consistent with a commercial tone. The cuts per minute are relatively high, increasing the ad's energy and rhythm. The text and product actions are timed to coincide with music beats. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a split-screen view, showcasing a white tube of ONE/SIZE product juxtaposed with a close-up of someone's face labeled "AFTER," while the bottom half features another close-up labeled "BEFORE". - 00:01–00:03 The screen then transitions to a pink background where an unknown substance is being mixed with a spatula, as the text "THIS WEEK ONLY STARTING AT 20% OFF *Exclusions apply." appears over a red banner. This visual aims to capture attention and highlight the limited-time offer of a discount, appealing to viewers who are seeking a good deal.