How OMGYES Advertises on Meta

# Ad summary This image ad promotes OMGYES, a site with videos, animations, and guides on female pleasure. The ad targets generous husbands and emphasizes that it is not a subscription, promoting a one-time purchase for lifetime access. # Brand positioning OMGYES is positioned as a research-backed resource for understanding and enhancing female pleasure. By collaborating with institutions like Yale & IU, the brand seeks to establish credibility and authority in the realm of sexual wellness. The brand aligns with values of openness, education, and empowerment, pushing against societal taboos surrounding female sexuality. Its functional approach focuses on providing practical guides and insights based on scientific study, differentiating itself from purely emotional or superficial content in the broader market. # Product OMGYES is a website offering a collection of videos, animations, and practical guides centered around female pleasure. The content is derived from extensive research conducted in collaboration with Yale & IU. The ad highlights that access to OMGYES is not a subscription-based service but rather a one-time purchase granting lifetime access. This addresses a potential purchase barrier by emphasizing long-term value and eliminating recurring fees. The product is designed for individuals seeking to understand and enhance their knowledge of female pleasure through educational and research-based content. # Visual style The ad features a digital illustration of a woman, overlaid with text on a solid background. The aesthetic is clean and modern, with a focus on readability. The overall style is designed to be informative and approachable, rather than overtly sexual or sensational. # Hooks Headline: Evviva i mariti generosi che hanno detto «certo, proviamoci» quando lei ha proposto di guardare OMGYES. 👐🙌 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Compralo una volta. Tienilo per sempre. # Point of view - [object Object] # Storyline - The ad starts by praising generous husbands who are open to exploring female pleasure, framing OMGYES as a resource for couples. The perspective is that of a supportive advocate, encouraging curiosity and experimentation in the context of sexual wellness. - The ad introduces OMGYES as a site with various types of resources, including videos, animations, and guides, emphasizing the practical nature of the content. This section is conveyed from the brand's perspective, highlighting the variety and utility of the resources available. - The ad highlights OMGYES's basis in research, citing collaboration with Yale & IU, and aims to establish credibility and signal scientific validity. The brand seeks to differentiate itself from other resources by emphasizing its foundation in academic research. - The ad addresses a common purchase barrier by clarifying that OMGYES is not a subscription service and promotes a one-time purchase for lifetime access. The brand is communicating directly with the customer, emphasizing the value and long-term benefit of the purchase.

# Ad summary This image ad is targeted at couples who want to deepen their intimacy. The ad is inviting couples to learn dozens of female pleasure techniques from new sex research. The website OMGYES.com is featured. # Brand positioning OMGYES is presented as a resource for couples to enhance their intimacy through scientific research on female pleasure. The brand positions itself as an expert in sexual wellness, providing educational content that is based on research. This brand aims to destigmatize conversations about sex and pleasure, fostering a safe and informative environment. The brand pushes against traditional norms by openly addressing topics that may be considered taboo, making sex research accessible and applicable to couples. # Product The product being advertised is access to female pleasure techniques derived from new sex research. OMGYES.com provides an 'intimacy treasure-map' for couples who want to deepen their connection and understanding of female pleasure. The ad highlights that users can learn dozens of techniques. This knowledge is presented as a valuable resource for enhancing intimacy and improving the sexual experience for couples. The product addresses potential purchase barriers by positioning itself as an educational resource based on research rather than a product with unsubstantiated claims. # Visual style The ad has a soft and inviting visual style. The production quality appears to be professional, with a focus on clear and legible typography. The image treatment includes a soft color grading and a shallow depth of field, creating a sense of intimacy and warmth. The typography is integrated in a large and bold way, ensuring it's scannable. The style feels native to the platform, with a clean and modern design that is both engaging and informative. # Hooks Headline: WE ARE LOOKING FOR COUPLES # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by posing the question, 'WE ARE LOOKING FOR COUPLES WHO WANT TO DEEPEN THEIR INTIMACY,' immediately targeting couples who may be looking for ways to improve their relationship. The brand is using the headline to grab the attention of couples and create a sense of curiosity about what the ad has to offer. - The ad introduces the OMGYES product by stating, 'Learn dozens of female pleasure techniques from new sex research. It's an intimacy treasure-map for couples,' clarifying the offering and benefits of OMGYES. The brand is telling the story from its perspective, positioning its product as a valuable resource for couples. This moment aims to provide an explanation for couples who are curious about how to deepen their intimacy. - The ad concludes by displaying the website address, 'OMGYES.com,' encouraging viewers to visit the site and learn more about the available resources. The brand is telling the story from its perspective, directing viewers to take the next step and explore the product further. This moment functions as a direct call to action.

# Ad summary The ad features a quote from a customer about discovering new things about their body through OMGYes.com. It is displayed over a red background with a sketch of a woman. # Brand positioning The brand OMGYes aims to occupy the space of sexual education and exploration, particularly for women. It promotes values of self-discovery, empowerment, and pleasure. The brand pushes against the norms of silence or shame surrounding female sexuality by openly discussing and educating about it. The brand positioning is both functional, providing information and techniques, and emotional, fostering confidence and enjoyment. # Product The product is OMGYes.com, an online platform for sexual education and exploration. It's designed for individuals seeking to deepen their understanding of their own bodies and sexuality. The website offers insights and discoveries related to sexual pleasure. The ad focuses on the idea of ongoing discovery and learning, addressing the potential barrier of thinking one already knows everything about their body. # Visual style The ad has a hand-drawn illustration style with a limited color palette. The illustration is somewhat rough, giving it a personal and approachable feel. The typography is clean and simple, contrasting with the more artistic visual elements. # Hooks Headline: << Sexuellement, je pensais déjà connaître parfaitement mon corps. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Découvrez OMGYES.com # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a testimonial from a customer who thought they knew their body perfectly sexually. This is included to immediately intrigue the audience and show a relatable starting point. It is from the customer's point of view. - The customer continues by saying that they had no idea there was so much more to discover. This is intended to build curiosity and suggest that the product offers valuable new insights. It is from the customer's point of view. - The ad concludes by inviting the viewer to "Découvrez OMGYES.com". This is included to drive traffic to the website and prompt further engagement. It is from the brand's point of view.

# Ad summary This ad promotes OMGYes, a website offering research-based insights into female pleasure techniques through an interactive platform. The ad features testimonials from multiple women who claim that OMGYes improved their sex lives, as well as explaining that the platform is an interactive one-time purchase, not a subscription. # Brand positioning OMGYes aims to be the leading resource for women seeking scientifically validated knowledge about pleasure and intimacy. The brand distinguishes itself by offering research-backed techniques and insights that move beyond traditional advice, positioning itself as an authority in the realm of women's sexual well-being. The brand emphasizes credibility and empowerment by promoting its platform as an investment in intimacy. # Product OMGYes is an interactive website platform that provides research-based information and techniques related to women's sexual pleasure. The platform is designed to empower women through educational resources, including demonstrations and explanations of various pleasure techniques. OMGYes distinguishes itself by offering a one-time purchase for lifetime access, as opposed to a subscription model. This ad presents OMGYes as a resource grounded in scientific research. # Visual style The ad has a UGC feel, which makes it feel more authentic. There are several quick cuts to different speakers to highlight the product's benefits. The use of selfie-style footage, combined with the warm lighting and conversational tone, suggests a relatable and trustworthy approach. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Definitely check it out. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A woman introduces the video by suggesting an alternative to something that might not be as effective. - 00:01–00:05 The woman mentions that researchers asked 20,000 women what they enjoy in bed. - 00:05–00:09 Another woman appears on screen, remarking about how OMGYes provides names for pleasure techniques that were previously unnamed. - 00:09–00:22 She cites examples of techniques like 'orbiting' and 'rocking' that women enjoy, and a third woman suggests OMGYes as a research-based source of information. - 00:22–00:27 The first woman comes back on screen, emphasizing the interactive nature of the platform, which is shown through graphics of the OMGYes interface. - 00:27–00:32 The fourth woman explains that the website is a one-time purchase rather than a monthly subscription. - 00:32–00:44 The fifth woman suggests viewers think of the purchase of OMGYes as an investment in intimacy, while the sixth woman expresses that the product was 'insane' and improved their sex life.

# Ad summary This ad for OMGYes features quotes from Marie Claire, The Guardian, and Emma Watson, as well as testimonials from women, to promote the website that shares information about women's sexual pleasure. # Brand positioning OMGYes is presented as a brand that aims to end the taboo on women's sexual pleasure. The brand gathers wisdom from 20,000 women ages 18-95 on how they maximize their pleasure and puts it on a website. The brand aligns with values of honesty and no shame, pushing against the category norm of silence around female sexuality. The brand positioning is emotional, aiming to empower women through knowledge and open conversation. # Product OMGYes is a website that shares information about women's sexual pleasure. The website gathers wisdom from 20,000 women ages 18-95 on how they maximize their pleasure. The website features great starting points such as shallowing and pairing, as well as ways of enhancing pleasure such as angling, rocking, broadening, and finding new kinds of pleasure behind the walls of G-regions. The ad tells the viewer that more knowledge makes our pleasure even better and encourages viewers to share the video to spread the word. # Visual style The ad has a polished, commercial aesthetic with a mix of interview-style shots and close-ups. The editing style is quick cuts, with smooth transitions between shots. The production quality is high-end, which supports the intended tone of empowerment and education. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Share this video to spread the word # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a close-up shot of a hand running through hair, accompanied by text stating the brand's mission to end the taboo on women's sexual pleasure. This sets the stage for a frank and open discussion about female pleasure from the brand's perspective. - 00:04–00:09 The ad transitions to a series of diverse women smiling and laughing, with text highlighting that 20,000 women ages 18-95 were asked how they maximize their pleasure. This emphasizes the brand's research-backed approach and the wide range of perspectives included, from the brand's perspective. - 00:09–00:12 The ad shows a screen capture of the OMGYes website, highlighting different techniques and topics covered, with text stating that all that wisdom was gathered onto a website, OMGYes.com. This introduces the product and its key features, from the brand's perspective. - 00:12–00:19 The ad features quotes from Marie Claire and The Guardian praising the site for smashing taboos and talking frankly about women's desires and bodies. This builds credibility and social proof by showcasing positive media reviews, from the brand's perspective. - 00:19–00:25 The ad includes a quote from Emma Watson recommending the website, further enhancing the brand's credibility and appeal, from the brand's perspective. - 00:25–00:39 The ad concludes with a woman stating that we should share our insights and learn from each other, followed by text stating that more knowledge makes our pleasure even better and encouraging viewers to share the video. This reinforces the brand's message of empowerment through knowledge and community, from the brand's perspective.

# Ad summary This ad speaks to couples who are looking to have more intimacy in their relationship and offers OMGYes as a way to learn dozens of female pleasure techniques from new sex research. # Brand positioning OMGYes is presented as a resource that provides research-backed information and techniques to improve intimacy and sexual pleasure for couples. The brand positions itself as an authority on female pleasure, utilizing new sex research to offer valuable insights. It targets couples seeking to invest in more intimacy by offering tangible techniques and knowledge. The brand aims to occupy the space of a trusted and scientific resource for enhancing sexual experiences, moving away from generalized advice and towards evidence-based practices. By focusing specifically on female pleasure and intimacy for couples, OMGYes distinguishes itself from broader sexual wellness platforms, offering a specialized approach to relationship enhancement. # Product The ad promotes access to dozens of female pleasure techniques derived from new sex research. The product being advertised is OMGYes, an online resource that offers an intimacy treasure-map for couples. It is designed for couples who want to invest in more intimacy, providing them with practical techniques based on scientific research to enhance their sexual experiences and pleasure. It seeks to address the purchase barrier of uncertainty by presenting itself as a research-driven, reliable source of information on female pleasure. The ad's language conveys that OMGYes provides specific, actionable methods to improve intimacy, positioning it as a valuable tool for couples seeking to enrich their relationship. # Visual style The ad features a soft, intimate visual style, utilizing a blurred background and warm lighting to create a sense of closeness. The production quality appears to be high, with professional lighting and a focus on capturing natural expressions. The image treatment involves a slight blurring effect, enhancing the intimate feel. The typography is clean and legible, and the overall design is simple, allowing the message to be easily scannable in-feed. # Hooks Headline: WE ARE LOOKING FOR COUPLES # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asking if the viewer is looking to invest in more intimacy, instantly capturing their attention. This is from the brand's POV, inviting the viewer to consider their relationship and potential improvements. - The ad then highlights that viewers can learn dozens of female pleasure techniques from new sex research, offering a solution to their intimacy concerns. This is also from the brand's POV, emphasizing its unique selling point and the value it provides. - Finally, the ad states that it's an intimacy treasure-map for couples, reinforcing the benefits and positioning the service as a guide to enhancing their relationship. This is from the brand's POV, summarizing the product's core value proposition and encouraging engagement.

# Ad summary This image ad is designed to attract couples who are looking to improve their intimacy. It highlights that OMGYes provides female pleasure techniques based on new sex research. # Brand positioning OMGYes is positioned as a research-based source for couples looking to improve their intimacy, with a specific focus on female pleasure. The brand appears to sit outside of category norms by providing a product focused on sex research. This positions them as both functional (offering techniques) and emotional (enhancing intimacy). The tone is direct and inviting, aimed at destigmatizing conversations around pleasure and offering solutions grounded in scientific research. # Product OMGYes is presented as a resource that provides dozens of female pleasure techniques derived from new sex research. It is described as an "intimacy treasure-map for couples," suggesting a fun and exploratory approach to improving intimacy. The ad targets couples who want to deepen their intimacy by addressing a desire for enhanced sexual experiences. By highlighting research-based techniques, the ad aims to overcome skepticism and hesitation around sex advice by positioning the product as credible and effective. # Visual style The ad uses a clean, inviting aesthetic with a focus on text clarity. The background image of the sky and clouds creates a soft and dreamy backdrop, while the typography is straightforward and easy to read. The overall style is simple and approachable, likely to increase scannability. # Hooks Headline: WE ARE LOOKING FOR COUPLES # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by inviting couples who want to deepen their intimacy. This serves to immediately include the target audience and set the stage for the offering. The brand is speaking directly to the customer, establishing a personal connection and highlighting a shared desire. - The ad follows up by describing the offering as a resource for learning "dozens of female pleasure techniques from new sex research." The brand is speaking, providing specific details on how their offering can help couples achieve their intimacy goals. This is meant to instill confidence by emphasizing research-based methods. - The ad concludes by positioning the product as "an intimacy treasure-map for couples." The brand is speaking, summarizing the value proposition in a concise and engaging way. This is intended to leave the audience with a memorable and enticing picture of the product's potential to improve their relationship.

# Ad summary This ad for OMGYes uses UGC testimonials to demonstrate the value of the brand's interactive platform that provides women with demonstrations and explanations of pleasure techniques. # Brand positioning OMGYes is presented as a research-backed, educational platform dedicated to exploring and understanding female pleasure. It positions itself as an innovative resource that provides women with the language, techniques, and confidence to enhance their intimate experiences. The brand distinguishes itself by relying on data from thousands of women, offering a science-based approach to topics traditionally shrouded in mystery or misinformation. OMGYes promotes open communication, self-discovery, and the destigmatization of female sexuality, setting itself apart from conventional sex education or relationship advice. # Product OMGYes is an interactive web platform that provides women with demonstrations and explanations of pleasure techniques, based on research from thousands of women. The platform is designed to be a one-off purchase, eliminating the need for a monthly subscription. Its unique selling proposition (USP) is its foundation in scientific research and its focus on providing practical, evidence-based insights into female pleasure. The platform is designed for women of all ages and backgrounds who are seeking to improve their understanding of their bodies and enhance their sexual experiences. # Visual style The ad has a UGC (user-generated content) aesthetic, with a natural lighting and unedited feel. The editing style consists of quick cuts between different speakers and perspectives, creating a sense of dynamism and variety. The cuts are timed to coincide with changes in the audio, creating a sense of synchronization between the visual and auditory elements. The overall pacing is relatively fast, with a new shot appearing every few seconds. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Definitely check it out! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A woman, facing the camera, states "Instead of this" while pointing to the palm of her hand, before saying "Try this". - 00:01–00:05 The woman explains that researchers asked 20,000 women what they enjoy in bed. The intention is to introduce the idea that the following information is based on research rather than personal experience or opinion. - 00:05–00:09 Another woman states that they found all these pleasure techniques, which they never had names for before. The purpose is to highlight the idea that the pleasure techniques being discussed are not commonly known or understood. - 00:09–00:16 She then mentions "orbiting" which 71% of women enjoy, and "rocking" which 76% of women enjoy. The intention is to provide specific examples of the pleasure techniques discussed, and quantify their popularity among women. - 00:16–00:23 Another woman explains that OMGYes is based on research from thousands of women. The intention is to reinforce the idea that the pleasure techniques being discussed are grounded in scientific research and evidence-based. - 00:23–00:28 The first woman from the video then states that it's an incredible interactive platform where you can explore all the techniques with demonstrations and explanations. - 00:28–00:32 Another woman states that the best part about this is it's a one off purchase, so you don't have to pay a monthly subscription. The intention here is to address the consumer's possible concerns regarding ongoing costs and subscription fees. - 00:33–00:35 Another woman says think of it like an investment in intimacy. The intention is to frame the purchase of the platform as an investment in your relationship and personal wellbeing. - 00:35–00:44 Another woman states "I'm not exaggerating, our sex life was great before, but this was insane. My mind was blown. What is he doing to me right now?" The intention here is to convey the high level of satisfaction and pleasure experienced with the platform, and to create a sense of intrigue and curiosity in the viewer. - 00:44–00:45 The first woman in the video closes by saying "Definitely check it out!".

# Ad summary This image ad for OMGYES highlights the fact that half of its users are men, suggesting that the platform is a valuable resource for both men and women looking to improve their intimacy and sex lives. The ad emphasizes that OMGYES offers a variety of content, including videos, animations, and how-to guides based on sex research, and that it is a one-time purchase rather than a subscription. # Brand positioning OMGYES is presented as a modern, research-backed resource for improving intimacy and sex lives. The brand positions itself as a provider of practical, educational content, offering short videos, animations, and how-to guides based on new sex research. By partnering with institutions like Yale and IU, OMGYES aims to establish credibility and trust. The brand pushes against the norms of traditional sex education by offering a binge-watchable format and focusing on practical advice. The brand's positioning is both functional, providing research-based information, and emotional, aiming to enhance intimacy and enjoyment. # Product OMGYES is a platform that offers hundreds of short videos, animations, and practical how-to guides based on new sex research, designed to improve intimacy. The product is for anyone interested in enhancing their sex life, as implied by the diverse group of people in the image. The platform is presented as a binge-watchable resource, suggesting easy and engaging consumption. A key selling point is that it is not a subscription service; users pay once and enjoy for life, addressing the purchase barrier of recurring fees. The ad highlights the partnership with Yale & IU, emphasizing the credibility and research-backed nature of the content. The ad aims to convey that OMGYES is a valuable and accessible resource for improving intimacy and sexual knowledge. # Visual style The ad features a cartoon-style illustration with a warm, inviting color palette. The image has a soft, dreamlike quality due to the sunset background and the gentle lighting. The overall aesthetic is positive and inclusive, with a focus on celebrating relationships and intimacy. The text is clean and legible, placed on a white block to ensure readability. The visual style is designed to be appealing and approachable, creating a sense of comfort and openness. # Hooks Headline: 1/2 of OMGYES users are men! Hooray for generous lovers! 🙌🙌 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image shows a group of diverse people celebrating, with one person sitting on a chair held up by two others, conveying a sense of joy and support. This is included to create a positive and inclusive atmosphere, suggesting that OMGYES is a platform that celebrates intimacy and relationships. The audience experiences this from the perspective of an observer, witnessing a scene of celebration and unity. - The text "1/2 of OMGYES users are men! Hooray for generous lovers!" is displayed, aiming to highlight the platform's appeal to both men and women. This is included to dispel any assumptions that the platform is exclusively for women and to emphasize the value it offers to men. The audience experiences this from the brand's perspective, sharing a statistic and celebrating its user base. - The text "OMGYES is the binge watch for more intimacy. Hundreds of short videos, animations and practical how-to's from new sex research, in partnership with Yale & IU" is shown, describing the platform's content and its research-backed nature. This is included to inform the audience about the platform's offerings and to establish credibility through its partnerships with reputable institutions. The audience experiences this from the brand's perspective, providing information about its product and its benefits. - The text "It's not a subscription. Pay once, enjoy for life." is displayed, addressing a potential purchase barrier by emphasizing the one-time payment model. This is included to make the platform more accessible and appealing to potential users who may be hesitant to commit to a subscription. The audience experiences this from the brand's perspective, highlighting a key benefit of its pricing model.

# Ad summary This ad promotes a blog post about sex education for women. It highlights research findings from a survey of 20,000 women, promising to share insights that are not commonly discussed, even among close friends. # Brand positioning The brand is presented as a source of information and education about sex, particularly for women. It positions itself as filling a gap in common knowledge and conversations, even among close friends. The brand aligns with values of openness, research-backed insights, and addressing topics that are often considered taboo or undiscussed. It pushes against the norms of silence or misinformation around sex education, aiming to empower women with knowledge. The brand positioning is both functional (providing information) and emotional (empowerment, validation). # Product The product being advertised is a blog post that shares findings from a research study involving 20,000 women. The blog post aims to provide information and insights about sex that are not commonly discussed, even among best friends. The ad highlights that the research identified patterns and turned them into a website with videos, animations, and how-to's. It suggests that the blog post contains both familiar information and new, surprising insights. The ad encourages viewers to click to read the blog post and discover what was learned from the research. # Visual style The ad has a clean and simple aesthetic with a focus on text-based information. The blurred background of a rose adds a soft and gentle touch. The editing style is static, with no cuts or transitions. The production quality is polished, with clear text and a visually appealing background. The pacing is slow and steady, allowing viewers to read the text at their own pace. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Click to read my blog post about what we discovered. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a statement about the lack of discussion around sex, even among close friends. - 00:02–00:06 It then introduces a research study that surveyed 20,000 women about what they wish they'd known sooner. - 00:06–00:08 The ad explains that the research findings have been turned into a website with videos, animations, and how-to's. - 00:08–00:11 The ad suggests that the blog post contains both familiar information and new, surprising insights. - 00:11–00:14 The ad concludes with a call to action to click and read the blog post to discover what was learned.

# Ad summary The ad opens with an open-ended question about shared sexual experiences, aiming to normalize conversations around sex and intimacy, and position OMGYES as a resource for people to learn about their own and others' sexual preferences. The ad uses a simple visual of text over a cloud background. # Brand positioning OMGYES is presented as a resource and platform to explore and normalize the conversation around sex, pleasure, and intimacy. The brand positions itself as a facilitator of knowledge and shared experiences, and it seems to encourage open dialogue and sexual exploration. The brand name is a playful, informal expression that is meant to break down barriers and invite curiosity. Its functional positioning seems to be a site where people can learn about their own and others' sexual preferences and intimacy needs, but the overall brand positioning is emotional, promoting comfort, confidence, and connection in a space where people may feel alone. # Product The product promoted in this ad is OMGYES.com, a website and platform dedicated to research-backed explorations of sex, pleasure, and intimacy. The site appears to be geared toward normalizing discussion and education around these topics. The ad focuses on addressing the potential feeling of isolation people may experience when they think they are alone in their sexual preferences, and OMGYES addresses this by providing a space to explore shared experiences. # Visual style The ad has a simple aesthetic. The text is rendered in an unstyled, unadorned font and is set against a cloudy background, implying openness. The ad has an understated production quality and the pacing is slow. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad shows text over a background of clouds to introduce a question about shared experiences. - 00:07–00:08 The ad then shows the brand name and URL.

# Ad summary This ad uses a quote about sex and pleasure to promote OMGYES.com, a research-based website focused on female pleasure. # Brand positioning OMGYES.com is presented as a research-based resource dedicated to exploring and understanding female pleasure. The brand positions itself as an authority, citing researchers who have 'colored in the paths most other women have successfully used to find the treasure.' This implies a commitment to providing evidence-based insights, moving away from guesswork or generalized advice. The brand aims to occupy a space of trust and expertise, offering women a more informed and validated approach to understanding their own pleasure. # Product The product being advertised is access to OMGYES.com, a website that offers research-backed insights into female pleasure. The ad suggests that the website provides a 'map' to navigate the complexities of sex and pleasure, highlighting that researchers at OMGYES.com have identified and 'colored in the paths most other women have successfully used to find the treasure.' This implies that the website offers practical, experience-based guidance to help women discover what works for them. The ad addresses the potential frustration of feeling lost or uninformed about one's own pleasure, positioning OMGYES.com as a resource that can provide clarity and direction. # Visual style The ad has a warm and intimate visual style. The lighting is soft and the colors are muted, creating a sense of comfort and closeness. The close-up shot of the woman and the dark background contribute to the intimate feel. The overall aesthetic is natural and authentic, avoiding overly polished or staged imagery. # Hooks Headline: "When it comes to sex and pleasure, it's like you're handed a map and told there's treasure somewhere but you have to find it. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a quote about sex and pleasure, framing it as a journey where individuals are given a map but must still find the treasure. This sets the stage by acknowledging the inherent challenges and individual nature of exploring one's own pleasure, from the perspective of an anonymous person who has experienced this journey. - The ad transitions to the brand's perspective, introducing OMGYES.com as a resource where researchers have 'colored in the paths most other women have successfully used to find the treasure.' This positions the brand as an authority that has done the work of identifying effective strategies, offering a sense of validation and direction. - The ad concludes by highlighting that 'learning where the paths that tend to work are located just seems like such an obvious win.' This reinforces the value proposition of OMGYES.com, suggesting that the insights provided are both effective and surprisingly straightforward, from the brand's perspective.

# Ad summary This ad features a quote from a woman who discovered more about her body through OMGYES.com. The ad aims to pique curiosity and encourage viewers to explore the platform. # Brand positioning OMGYES.com is presented as a resource for sexual discovery and education, particularly for women. The brand positions itself as a tool to help individuals understand their bodies better and explore new dimensions of sexual experience. It challenges the norm that one's body is fully known and promotes the idea that there is always more to discover. The brand's positioning is emotional, focusing on empowerment and discovery. # Product The product being advertised is OMGYES.com, an online platform designed to help people, especially women, discover more about their bodies and sexuality. The ad suggests that even if someone believes they already know their body well, there is still much more to explore and learn through the platform. The ad addresses the potential purchase barrier of thinking one already knows everything about their own body, positioning OMGYES.com as a tool for ongoing sexual discovery and education. # Visual style The ad has a soft, dreamy aesthetic with a painterly filter applied to the image. The visual motifs include a blurred landscape and a smiling woman looking upwards, creating a sense of hope and discovery. The typography is simple and legible, integrated seamlessly into the image. The style is somewhat disruptive, contrasting with typical product-focused ads and aiming to capture attention through its emotional and personal tone. # Hooks Headline: "Sexually, we figured we completely knew my body already. We had no idea there was still so much more to discover." # Benefits - [object Object] # Call to action Meet OMGYES.com # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a quote from a woman who thought she knew her body sexually. This is intended to grab the viewer's attention by presenting a relatable initial belief from the customer's POV. - The narrative shifts to the woman's realization that there was much more to discover. This creates a sense of intrigue and suggests the potential for personal growth and exploration from the customer's POV. - The ad concludes by directing viewers to OMGYES.com. This is intended to provide a clear call to action, inviting viewers to explore the platform and discover more about their own bodies from the brand's POV.

# Ad summary This ad for OMGYes emphasizes the brand's foundation in research and authentic experiences. It aims to resonate with an audience seeking to expand their knowledge of sexual techniques. The ad features a close-up image of a woman, complemented by text highlighting the product's unique offering. # Brand positioning OMGYes positions itself as a scientifically backed resource focused on female pleasure and sexual techniques. It emphasizes research and real-world experiences to inform its offerings. The brand aims to occupy the space of an educational resource that goes against the grain of conventional norms. It strives to empower women by enhancing their understanding of sexual pleasure. # Product The product being advertised is presented as a "binge-watch of sexual techniques you don't know you like yet." It is a curated collection of information, backed by real research and experiences of real women, aimed at educating and expanding one's knowledge in the area of sexual pleasure. It addresses the lack of information or misinformation by providing a science-based resource. It is presented as a means to discover new aspects of sexual techniques. # Visual style The ad features a clean and modern visual aesthetic with a focus on a close-up portrait and a minimal color palette. The image has a soft, diffused lighting effect, lending a polished yet intimate feel. The text is cleanly integrated with the image, and the layout utilizes a grid-like structure to present information in an organized manner. The overall impression is sophisticated and approachable, aiming to capture attention with its simplicity and directness. # Hooks Headline: OMGYES # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a woman's face, specifically focusing on her lips and chin, combined with the brand name OMGYes. This combination intends to draw the viewer in with a suggestive visual. The perspective is from the brand, introducing itself with a clear connection to sensuality. - The brand reinforces its focus on credible information through the text, "Real research. Real women. Real pleasure." This is the brand telling the audience that its product is built on authentic insights and experiences, which aims to reassure the audience that its product is based on legitimate science and that it prioritizes real stories over sensationalism. - The ad describes the product as "The binge-watch of sexual techniques you don't know you like yet." This is the brand defining its product as a source of education and discovery, framing the learning experience as engaging and entertaining to address the potential hesitation the viewer might feel about exploring unfamiliar topics. - The inclusion of logos from reputable publications like Scientific American, The New York Times Wirecutter, Vogue, and GQ intends to build trust in the brand. These external sources are being used to reinforce the credibility of the information provided by the brand, with the aim of encouraging the viewer to explore the OMGYes content.

# Ad summary This ad for OMGYES uses a muted color palette, soft lighting, and endorsement from magazines to legitimize this website and service. The ad uses a close-up of a woman's neck and shoulder as the background, and includes a headline and supporting lines that indicate the service includes real research with real women and real pleasure. # Brand positioning OMGYES aims to position itself as the go-to source for comprehensive and scientifically-backed information about female pleasure and sexual techniques. It emphasizes research and real-world experiences to establish credibility, differentiating itself from purely theoretical or sensationalized content. The brand adopts a serious but approachable tone, promoting sexual well-being and empowerment through knowledge. OMGYES seeks to normalize conversations around female sexuality, providing education in an accessible format. # Product OMGYES is presented as a 'binge-watch' service offering access to sexual techniques backed by real research and real women's experiences. It aims to educate users on pleasure, implying there are undiscovered aspects of sexuality to explore. The service addresses the potential barrier of users not knowing what they like yet, suggesting it can guide them toward new discoveries and personal enjoyment. The product is positioned as a valuable resource for enhancing sexual knowledge and experiences. # Visual style The ad uses soft, natural lighting and a shallow depth of field to create a sense of intimacy and focus. The muted color palette contributes to a sophisticated and understated aesthetic. The overall visual approach suggests a high level of production quality, while maintaining a natural and authentic feel. # Hooks Headline: OMGYES # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the OMGYES logo to introduce the brand and capture initial attention. This is from the brand's perspective as it is placing its logo and company name at the front of the ad to gain brand awareness. - The ad then highlights the pillars of the OMGYES brand: 'Real research. Real women. Real pleasure.' This builds credibility and positions the brand as trustworthy, coming from the brand's perspective. - The next line defines the service, describing OMGYES as "The binge-watch of sexual techniques you don't know you like yet." This description presents the product as a fun and educational platform for exploring and discovering new aspects of sexuality from the brand's perspective. - The ad concludes by displaying the logos of reputable publications such as Scientific American, The New York Times Wirecutter, Vogue, and GQ, which acts as external validation. This further builds trust and credibility by associating the brand with respected media outlets from an external source.

# Ad summary This image ad for OMGYes leads with credible information, in the form of the headline 'Real research. Real women. Real pleasure.' and the line 'The binge-watch of sexual techniques you don't know you like yet.' Four publications - Scientific American, The New York Times Wirecutter, Vogue, and GQ - are mentioned. # Brand positioning OMGYes is presented as a research-backed resource for female pleasure and sexual techniques. The brand aims to occupy the space of an authority, grounding its information in real research and the experiences of real women. This positioning pushes against the traditionally male-dominated and often misinformed narratives around female sexuality, instead prioritizing a scientifically supported and female-centered approach. # Product The ad promotes a series of resources that dive into sexual techniques. It is presented as 'The binge-watch of sexual techniques you don't know you like yet,' suggesting an easily accessible and engaging format similar to a streaming service. By emphasizing 'Real research. Real women. Real pleasure,' the ad indicates the resources are credible, authentic, and focused on tangible benefits. This addresses potential purchase barriers related to the quality or relevance of information, positioning the product as a reliable and enjoyable source. # Visual style The ad has an editorial, almost artistic feel, with a watercolor-style illustration of a woman against a stark black background. The image treatment gives it a polished but slightly edgy look. The typography is clean and straightforward, allowing the message to be easily scannable. The style feels disruptive, contrasting with typical social media content to grab attention. # Hooks Headline: Real research. Real women. Real pleasure. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an image of a woman in a black shirt, seemingly watercolor painted, with a pink light behind her head. This is to immediately grab the viewer's attention with an interesting visual of a woman, hopefully making them pause and find out more about what the ad is for. The POV is from the brand. - The ad presents a series of phrases highlighting the core value proposition of the service. The phrases, 'Real research. Real women. Real pleasure.' are to highlight the credibility and authenticity of the service. The POV is from the brand. - The ad describes the service as 'The binge-watch of sexual techniques you don't know you like yet.' This is to further explain what the service is and suggest an intriguing and easy-to-consume experience. The POV is from the brand. - The ad lists four well-known publications - Scientific American, The New York Times Wirecutter, Vogue, and GQ. This inclusion aims to provide social proof of the brand's legitimacy and credibility. The POV is from an external source.

# Ad summary This image ad for OMGYES aims to break the taboo surrounding women's pleasure by sharing insights from research and providing warm, honest videos and practical visualizations on OMGYES.com. # Brand positioning OMGYES is presented as a research-backed resource dedicated to destigmatizing and openly discussing women's pleasure. The brand positions itself as a source of clear, honest information, contrasting with the historical silence and shame surrounding the topic. By partnering with researchers at Yale & Indiana University and publishing in scientific journals, OMGYES establishes credibility and aims to provide a shared foundation of knowledge. The brand promotes empowerment and openness, pushing against societal norms of secrecy and embarrassment. # Product OMGYES is a platform that offers warm, honest videos and practical visualizations based on research conducted in partnership with Yale & Indiana University. The platform aims to bring insights from scientific journals to life, providing clear and honest information about women's pleasure. It is designed for women who are seeking to understand and explore their own pleasure without shame or embarrassment. The platform addresses the purchase barrier of taboo and lack of information by offering a research-backed, open, and accessible resource. # Visual style The ad has a soft, dreamy aesthetic with a focus on natural beauty and emotional connection. The image treatment includes a subtle filter that enhances the colors and creates a warm, inviting tone. The typography is clean and legible, with a focus on readability. The overall style is designed to be calming and reassuring, encouraging viewers to engage with the message. # Hooks Headline: For generations, women's pleasure was hidden by taboo # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that for generations, women's pleasure has been hidden by taboo. This sets the stage by highlighting the historical context of silence and shame surrounding the topic, told from the perspective of the brand. - The ad continues by noting that much has gone unsaid, unasked, and unknown, and that women's wisdom wasn't recorded or passed on. This emphasizes the lack of information and the need for a new approach, told from the perspective of the brand. - The ad states that each woman had to start from scratch, learning the same lessons the hard way. This highlights the individual struggle and the need for a collective resource, told from the perspective of the brand. - The ad introduces OMGYES as a solution that changes the status quo. This positions the brand as a catalyst for change and a source of empowerment, told from the perspective of the brand. - The ad highlights the partnership with researchers at Yale & Indiana University, emphasizing the scientific basis of the platform. This builds credibility and trust, told from the perspective of the brand. - The ad describes how OMGYES brings insights to life through warm, honest videos and practical visualizations on OMGYES.com. This showcases the platform's accessible and engaging format, told from the perspective of the brand. - The ad concludes by stating that the truths that were hidden become a shared foundation: clear and honest, with no blushing, no shame. This reinforces the brand's mission of openness and empowerment, told from the perspective of the brand.

# Ad summary This ad promotes OMGYES, a platform for exploring intimacy, using the headline "OMGYES: The Binge-Watch for More Intimacy" and the tagline "See how much there is to discover." # Brand positioning OMGYES is presented as a resource for exploring and enhancing intimacy. The brand positions itself as a modern and informative platform, offering a "binge-watch" experience to discover more about intimacy. This suggests a departure from traditional or outdated approaches to the topic, aiming to provide accessible and engaging content. The brand's tone is exploratory and inviting, encouraging users to delve into the subject of intimacy with curiosity and openness. # Product OMGYES is presented as a platform offering a "binge-watch" experience for those seeking to enhance their understanding and experience of intimacy. The ad highlights the opportunity to "see how much there is to discover," suggesting a wealth of content and insights available on the platform. The product aims to address potential knowledge gaps or uncertainties surrounding intimacy, positioning itself as a valuable resource for individuals looking to explore and improve this aspect of their lives. # Visual style The ad features a soft and intimate visual style, with a blurred image and warm lighting creating a sense of closeness. The typography is clean and modern, with a gold font used for the main headline to draw attention. The overall aesthetic is designed to be inviting and engaging, encouraging viewers to explore the OMGYES platform. # Hooks Headline: OMGYES: The Binge-Watch for More Intimacy # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline "OMGYES: The Binge-Watch for More Intimacy," immediately capturing attention and introducing the product as an engaging resource for exploring intimacy. This is told from the brand's perspective, aiming to pique the viewer's interest and position the platform as a modern solution for enhancing intimacy knowledge. - The ad follows with the tagline "See how much there is to discover," further enticing the viewer to explore the platform and suggesting a wealth of valuable content. This is also told from the brand's perspective, reinforcing the idea that OMGYES offers a comprehensive and insightful experience. - The ad concludes with the brand's website, OMGYES.com, providing a clear call to action and directing the viewer to learn more about the platform. This is told from the brand's perspective, aiming to drive traffic and encourage engagement with the product.

# Ad summary The image ad features two sticky notes with handwritten text, suggesting a date night involving wine, popcorn, and a babysitter. # Brand positioning There is no brand explicitly featured in the ad. The focus is on the concept of a date night and the excitement around it. The ad promotes the idea of taking time for oneself or with a partner, suggesting a lifestyle that values leisure and connection. The ad ignores category norms by not focusing on a specific product or service, but rather on the experience itself. # Product There are no specific products being advertised. The ad alludes to wine and popcorn as part of a date night experience. The ad is targeted towards individuals or couples looking to enjoy a relaxing and fun evening together. The handwritten notes suggest a spontaneous and personal touch, emphasizing the ease and excitement of planning a date night. The ad addresses the potential barrier of childcare by mentioning the babysitter, implying that the product or service being advertised helps facilitate such experiences. # Visual style The ad has a UGC (user-generated content) production quality, with a casual and personal feel. The visual motif is the use of handwritten notes on sticky notes, creating a relatable and authentic aesthetic. The image treatment is minimal, with soft lighting and a slightly blurred background. The typography integration is handwritten, adding to the informal and approachable tone. The style contrasts with typical high-design ads, aiming for a more relatable and down-to-earth appeal, which may increase scannability and stop power in the feed. # Hooks Headline: Wine + OMG YES + Popcorn Date Night? # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The first sticky note lists 'Wine + OMG YES + Popcorn Date Night?' conveying the excitement and anticipation of a planned date night. This is from the perspective of someone planning the date, expressing enthusiasm for the evening's activities. - The second sticky note states 'I Called the Babysitter! 😊' indicating that childcare arrangements have been made, enabling the date night to proceed. This is from the perspective of the person who made the arrangements, sharing a sense of accomplishment and relief.

# Ad summary This ad for OMGYES uses text overlays to share insights, findings, and key details about the product with a soft sky background. The ad highlights the research-backed nature of the product, its benefits, and its unique purchase model. # Brand positioning OMGYES is positioned as an educational platform dedicated to exploring and understanding women's pleasure through research-backed videos and animations. The brand aims to break down the taboo surrounding sexual wellness by offering practical how-to's based on the largest-ever research study into women's pleasure, conducted in collaboration with Yale & IU. It differentiates itself by not operating on a subscription model, offering lifetime access with a one-time payment and emphasizing that contributions help fund future research, aligning with a value system that prioritizes education, empowerment, and sexual health. # Product OMGYES is a website providing hundreds of short videos, animations, and practical how-to's based on the largest-ever research study into women's pleasure, with Yale & IU. It is designed for anyone interested in learning more about sexual techniques and enhancing their understanding of women's pleasure. The platform distinguishes itself by offering a one-time payment model for lifetime access, emphasizing that it's 'not a subscription'. The unique selling proposition lies in its research-backed content, providing evidence-based insights into pleasure techniques, and it positions users' contributions as a means to help fund future research. The ad directly addresses the purchase barrier by highlighting the lifetime access model, avoiding recurring subscription fees. # Visual style The ad has a clean and informative aesthetic, resembling a static digital poster with a focus on clear messaging. The editing style consists of a single static shot with no cuts or transitions. The production quality appears polished, opting for a professional presentation with clean graphics and clear text overlays. The pacing is slow and consistent. There is no audio-visual sync because no audio is present. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:14 The ad opens with a vibrant background image and text overlay detailing the brand name and tagline.