How Oh My Cream Advertises on Meta

# Ad summary The ad features a woman demonstrating the Oh My Cream! mineral powder. She shows the product in its packaging, then applies the powder with a face brush. She says it unifies the skin tone and covers small imperfections and redness. She says that in a few brush strokes, it’s amazing. She applies the product to half of her face and shows the audience the difference, saying it has nothing to do with the way her skin used to look. She says she loves the product, and prompts viewers to discover the product in store or online. # Brand positioning Oh My Cream! Skincare is presented as a brand that prioritizes simplicity in its product offerings, focusing on essential items like mineral powder. The brand positions itself as a go-to for those seeking effective, easy-to-use skincare solutions, aligning with a functional approach to beauty. The brand aims to be a staple in its customers' makeup bags, emphasizing its relevance and reliability. This positions the brand as a trusted choice for everyday skincare and makeup needs. # Product Oh My Cream! Skincare mineral powder is a makeup product designed to unify skin tone and cover small imperfections and redness. It is a mineral powder product that comes in a compact, and can be applied with the Oh My Cream! Skincare pinceau teint, or face brush. The product claims to cover all imperfections and redness within a few brush strokes. # Visual style The ad features a natural and unfiltered aesthetic. The editing is minimal, with simple cuts between shots. The production quality suggests a casual, user-generated content (UGC) feel, with natural lighting and a focus on showcasing the product in a real-world setting. The pacing is moderate, with a consistent flow that emphasizes the product demonstration. The audio is synchronized with the visuals, providing clear narration that complements the on-screen actions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action À DÉCOUVRIR EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman looking at the camera and saying a product is very impressive. - 00:02–00:06 00:02–00:06 She introduces the product as her favorite from Oh My Cream Skincare, which she says always stays in her makeup bag. This message is conveyed from her perspective as a satisfied user. - 00:06–00:09 00:06–00:09 She shows the face brush and says that she applies the mineral powder with the Oh My Cream Skincare face brush. This communicates that the two products are intended to be used together. - 00:10–00:17 00:10–00:17 She begins applying the mineral powder to her face, highlighting its unifying and imperfection-covering properties in just a few brush strokes. This message is presented from her perspective as a user demonstrating the product's functionality. - 00:17–00:18 00:17–00:18 She pauses to reiterate that the product is impressive, reinforcing her initial endorsement. - 00:19–00:20 00:19–00:20 She asks the viewer to observe her skin tone, emphasizing the positive effect of the powder. - 00:20–00:23 00:20–00:23 She says her skin has nothing to do with the way it used to look, implying a before-and-after effect. - 00:23–00:25 00:23–00:25 She shares her love for the product, finalizing her testimonial with a personal touch.

# Ad summary This ad demonstrates the Oh My Cream Mineral Powder Foundation with SPF 20. The presenter applies the product on camera, highlighting its ability to conceal redness, even skin tone, and provide a natural finish without drying out the skin. She promotes the product's non-comedogenic nature for individuals with problem skin and mentions that the product can be found in store and online. # Brand positioning Oh My Cream is presented as a skincare brand specializing in simple, effective solutions for everyday skin concerns. Positioned for consumers seeking natural, minimal makeup, the brand emphasizes ease of use, skincare benefits, and a healthy, effortless look. The brand seems to stand apart from higher coverage makeup and elaborate routines, instead offering a focus on simplicity and naturally healthy-looking skin. # Product The Oh My Cream Mineral Powder Foundation with SPF 20 is a powder foundation designed to unify the complexion and cover redness, small imperfections, and uneven skin tone. Applied with a brush in three strokes over a moisturizer base, it offers a natural finish that does not dry out the skin. The formulation is highlighted as non-comedogenic for skin with problems. The compact is displayed as having a clear lid and light blue base, and contains a pressed powder foundation that corresponds to the presenter's skin tone. # Visual style The ad has a natural, unfiltered aesthetic, suggesting a UGC style. The lighting is soft, and the color palette is neutral. The editing is minimal with simple cuts to maintain focus on the speaker and the product demo. The production quality is clean but not overly polished. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action À DÉCOUVRIR EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The presenter starts by holding up the brush and the compact of the Oh My Cream Mineral Powder Foundation, stating that the product is a makeup bag essential for covering imperfections and redness. The ad begins with a product demonstration and a personal endorsement of the product. - 00:06–00:09 00:06–00:09 The presenter states that the product helps to unify the skin tone in three strokes. This statement continues to establish the product's function as a quick and effective way to achieve an even complexion. - 00:09–00:11 00:09–00:11 The presenter states that she applied hydrating cream prior to applying the Oh My Cream mineral powder foundation. This suggests that the product is designed to be used as part of a skincare routine. - 00:11–00:19 00:11–00:19 The presenter applies the Mineral Powder Foundation to her face using a circular brush. She highlights its ability to conceal redness, small imperfections, and uneven skin tone. - 00:19–00:27 00:19–00:27 The presenter praises the formula for its natural finish that doesn't dry the skin and is non-comedogenic, making it suitable for skin with problems. This emphasizes the product's skincare benefits and differentiates it from other foundations that may cause dryness or breakouts. - 00:27–00:29 00:27–00:29 The presenter holds the product up for the camera once more, reiterating that the powder provides coverage without any imperfections or redness. - 00:29–00:32 00:29–00:32 The presenter applies blush to her face and reiterates that the look is complete. This shows that the product can be incorporated as part of a larger makeup look.

# Ad summary This ad showcases three hair transformation products from Cut By Fred, highlighting the brand's touch-up wand. # Brand positioning Cut By Fred is presented as a brand focused on hair transformation and touch-up solutions. The brand's positioning seems to lean towards providing salon-quality results with easy-to-use, at-home solutions. The brand seems to focus on accessibility and ease of use for the consumer, pushing against the traditional salon visit by offering products that allow for quick hair transformations in the comfort of one's own home. The brand targets consumers looking for convenient solutions to maintain or transform their hair. # Product The ad features three hair care products from Cut By Fred. There is the Cut By Fred branded product which comes in a white tube with a pink oval and the branding on the front. The main product is a touch-up wand, "LE TOUCH UP COELHO," designed for quick hair transformations. The product is designed for consumers looking to maintain or transform their hair color, covering up roots, grays, or fading color, easily and on-the-go. The touch-up wand aims to solve the problem of needing a full salon visit for minor touch-ups or color adjustments, offering a convenient alternative for at-home use. # Visual style The ad has a clean and modern aesthetic, utilizing a minimalist approach with a focus on product presentation. The image features a neutral color palette, with the black product packaging contrasted against a white background. The lighting is soft and diffused, creating a smooth and polished look. # Hooks Headline: 3 SOINS POUR TRANSFORMER VOS CHEVEUX # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline "3 SOINS POUR TRANSFORMER VOS CHEVEUX" to grab attention and signal that the ad will showcase three hair transformation products. This is from the brand's perspective, introducing the idea of easily transforming one's hair. - The ad then features the "LE TOUCH UP COELHO" product to give a specific example of the hair transformation products that the brand offers. This is from the brand's perspective, highlighting one of its star products. The visual positioning of the brush above the product body implies use and transformation. - The image concludes with the product and brand name "OH MY CREAM !" to reinforce the brand presence and make the brand immediately recognizable. This is from the brand's perspective, with the goal of encouraging viewers to remember and seek out their products.

# Ad summary A woman demonstrates how to create an everyday eye makeup look using Victoria Beckham Beauty products. She uses the Satin Kajal Liner, the Eye Wardrobe eyeshadow palette, and the Future Lash mascara. # Brand positioning Victoria Beckham Beauty is presented as a luxury beauty brand that offers high-quality, easy-to-use products for creating chic, everyday looks. The brand aligns with a lifestyle of simplicity and elegance, offering products that are both sophisticated and practical. The brand pushes against the norm of complicated beauty routines, instead promoting a streamlined approach to makeup. # Product The ad features three Victoria Beckham Beauty products. The Satin Kajal Liner in Cocoa is described as a warm, luminous brown that is chic and easy to wear every day. The Eye Wardrobe eyeshadow palette is a collection of eyeshadows that can be used to create an intense eye look. The Future Lash mascara is easy to remove with lukewarm water. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is a mix of quick cuts and static shots. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action DÉCOUVREZ VICTORIA BECKHAM EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] # Storyline - 00:00–00:03 The woman introduces the Victoria Beckham Beauty Cocoa shade, calling it her favorite. - 00:03–00:08 She describes the shade as a warm, luminous brown that is chic and easy to wear every day. - 00:08–00:11 She applies the Satin Kajal Liner to her lash line. - 00:11–00:17 She smudges the liner and then applies eyeshadow from the Eye Wardrobe palette. - 00:17–00:24 She applies a coat of Future Lash mascara. - 00:24–00:27 She states that the look is simple, elegant, and perfect. - 00:27–00:29 The ad directs viewers to discover Victoria Beckham Beauty in stores and on ohmycream.com.

# Ad summary This ad promotes Oh My Cream's Le Vegan Hydratation Conditioner, highlighting its benefits such as detangling, brightening, and hydrating hair. The ad features the brand founder who positions the conditioner as a complementary product to their popular hydrating mask, emphasizing its lighter formula suitable for daily use and travel. # Brand positioning Oh My Cream positions itself as a provider of vegan hydration products. The brand is presented as innovative and attuned to customer preferences, which can be seen in the creation of a conditioner that complements an already popular mask. The brand embraces a lifestyle oriented around daily beauty rituals, offering products designed to be easily integrated into everyday life and travel-friendly routines. Oh My Cream presents itself as a brand that prioritizes natural ingredients and effective hydration, positioning itself as a go-to brand for vegan beauty solutions. # Product The product featured is the Le Vegan Hydratation Conditioner from Oh My Cream. It is described as a hair conditioner that instantly detangles, hydrates, and adds shine to the hair. The conditioner shares the same addictive scent as the brand's popular hydrating mask, but it has a lighter and more fluid formula that is suitable for all hair types. The ad highlights that this product is a complement to the brand's best-selling mask, and that its smaller size makes it travel-friendly. It's being presented as an easy product to use daily. # Visual style The ad has a clean and casual aesthetic, appearing as a UGC-style video. It features natural indoor lighting and static shots that give it a personal touch. The editing is straightforward, emphasizing the speaker's direct address, with the casual production quality contributing to a friendly and approachable tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action A DÉCOUVRIR EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] # Storyline - 00:00–00:03 The brand founder begins by introducing Le Vegan Hydratation Mask and stating it's Oh My Cream's best-selling product. The intention is to establish the brand's credibility and build anticipation for the related product. - 00:03–00:07 He explains that due to the mask's popularity, they created the Vegan Hydration Conditioner. This explains the product’s origins and connects it to a known favorite to instill trust and product interest. - 00:07–00:11 The founder describes the conditioner as detangling instantly, adding shine, and hydrating hair. This provides viewers with key features and benefits to consider, positioning it as a must-have. - 00:11–00:14 He positions the conditioner as a complement to the mask. This reinforces the product's value and encourages users of the mask to consider adding the conditioner to their routine. - 00:14–00:17 The founder clarifies that the conditioner is suitable for daily life and usage. This reframes it for frequent usage, thereby expanding its appeal. - 00:17–00:24 He points out that the conditioner shares the same scent as the mask but is lighter and more fluid, making it adaptable for all hair types. This highlights similarities that maintain familiarity as well as key upgrades for a broader audience. - 00:24–00:27 He explains that the conditioner is smaller than the mask, making it easy to carry anywhere. This solves for portability and enhances its everyday usage appeal. - 00:27–00:29 The founder concludes by stating that it can be discovered in stores and online, expressing hope that viewers will love the product. This invites a purchase decision and leaves the viewer with a friendly wish.

# Ad summary An ad by Oh My Cream! features a woman demonstrating her summer essentials, showcasing a variety of skincare products and accessories. # Brand positioning Oh My Cream! is presented as a curated retailer focused on clean beauty products for summer essentials. The brand aligns with a lifestyle of simple luxury, relaxation, and self-care, particularly centered around summer and vacation. The brand emphasizes the effectiveness of its products for maintaining healthy skin while enjoying the summer season. # Product The ad showcases a curated collection of summer essentials, including a printed tote bag, a matching pareo in an olive green leopard print, a sun spray, creams in white and green tubes, a sheet face mask, a red nail polish, a small bottle of intense hair shampoo, and a tinted lip product. The bag is described as "Le cabas de l’été" (the summer tote), emphasizing its utility for carrying summer essentials. The sun spray is described as "eau solaire", suggesting a light and refreshing formula. All the products are visually arranged on a striped towel next to a pool, highlighting their relevance for summer and relaxation. The ad focuses on presenting these items as must-haves for a summer beauty routine. # Visual style The ad has a bright and airy aesthetic with natural lighting. It features quick cuts between shots, creating a fast-paced rhythm. The production quality appears polished, suggesting a commercial feel while maintaining a casual tone through the user-generated content style. The visuals often showcase products in a visually appealing manner, timed with the music and voiceover to enhance engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action A DÉCOUVRIR EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a view of a bicycle with a large tote bag in its basket, setting a summery and relaxed tone. - 00:01–00:03 The camera focuses on hands tying a leopard print sarong, worn as a skirt, followed by the woman carrying the tote bag, reinforcing the summer theme. - 00:03–00:05 A shot shows the contents of the bag laid out on a towel by a pool. This introduces the featured products, conveying the intention to showcase summer beauty and skincare items. - 00:05–00:17 The ad transitions to highlighting individual products, such as sunscreen, moisturizing cream, lip tint, and face mask, which are applied by the woman. - 00:17–00:21 More products are shown, emphasizing variety and creating an association with comprehensive summer skincare. - 00:22–00:25 The woman packs her essentials back into the tote bag by the pool, creating a visual loop back to the starting point. - 00:25–00:26 The ad concludes with a call to action, directing viewers to find the products in boutiques and online, aiming to drive sales and engagement.

# Ad summary An ad for Victoria Beckham Beauty’s “Le Bronzer Liquide” that features the new product alongside another Victoria Beckham Beauty product, “OH MY CREAM!”, in front of a gradient background. # Brand positioning Victoria Beckham Beauty aims to occupy the space of luxury beauty with a focus on high-performance, clean ingredients, and sustainability. The brand aligns with a sophisticated and modern lifestyle, emphasizing both beauty and conscious consumerism. It sets itself apart by offering a curated collection of products designed for the discerning customer who values quality and ethical practices. This brand's positioning is emotional in that it conveys that the products give the customer the ability to look and feel luxurious. # Product Victoria Beckham Beauty’s “Le Bronzer Liquide” is a liquid bronzer designed to provide a natural, sun-kissed glow. The product appears to be packaged in a frosted glass bottle with a black applicator top. The bottle is labeled with the brand and product name. This liquid bronzer promises ease of application and a seamless blend for all skin types. A second product is also shown, “OH MY CREAM!” and also is in a glass bottle with a black applicator. # Visual style The ad has a highly polished, studio-shot aesthetic. The visual motifs include a clean, minimalist layout and a focus on product presentation. The image treatment includes subtle color grading and lighting effects to enhance the luxurious feel. The typography is clean and modern, integrated seamlessly into the design. # Hooks Headline: NOUVEAU ! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases Victoria Beckham Beauty products, with “Le Bronzer Liquide” and “OH MY CREAM!” highlighted side-by-side to present a new bronzing product alongside an existing item. The intention is to emphasize the brand's range and the complementary nature of its offerings. The ad is from the brand's perspective.

# Ad summary This ad promotes Oh My Cream, a brand of skincare products, and their collaboration with Casa Lopez to offer a new beach tote. The ad features a woman by the pool using various skincare products and finishes by showing the beach tote. # Brand positioning Oh My Cream is presented as a brand offering natural skincare products that are clean and meant to be indispensable for summer. The brand’s positioning is functional, focusing on the simplicity and necessity of their products for daily skincare routines. The visuals evoke a lifestyle of leisure and self-care by the pool, emphasizing that their products are essential for maintaining healthy skin during vacation. # Product The ad features a variety of skincare products from Oh My Cream, highlighted as 12 indispensables (clean) for the summer. These include sun care products, facial creams, lip care, hair care, and nail care. The products are presented as essential items for maintaining skincare routines while on vacation. Additionally, the ad promotes a collaboration with Casa Lopez to sell a limited edition beach tote. The tote is visually displayed and used to carry the skincare products. The tote is shown as a fashionable accessory, reinforcing the brand's image of combining skincare with lifestyle. # Visual style The ad has a polished, commercial aesthetic with natural lighting, creating a high-end feel. The editing style includes quick cuts and static shots, maintaining a consistent pace. The visual motif revolves around light, airy outdoor settings, particularly poolside scenes, emphasizing the summer theme. The cuts are timed to highlight product actions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action À DÉCOUVRIR EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a static shot of a bicycle with a Casa Lopez x Oh My Cream tote bag in the basket. - 00:02–00:03 The scene shifts to a woman tying a green animal print scarf around her waist, suggesting a casual, vacation-ready look. - 00:03–00:04 The same woman is then seen walking down stone steps with the Casa Lopez x Oh My Cream tote over her shoulder. - 00:04–00:05 The ad transitions to a shot of a towel laid out by a pool, displaying an assortment of skincare products, including items from Oh My Cream and other brands. - 00:05–00:06 The ad showcases specific products such as eau solaire from Oh My Cream, emphasizing their summer skincare line. - 00:07–00:07 The woman sits by the pool and shows a variety of skincare products. - 00:07–00:08 She applies one of the skincare products to her leg, highlighting its moisturizing effect. - 00:09–00:11 The woman is shown applying sun care product to her body. - 00:12–00:12 The ad cuts to a shot of two skincare tubes, which the woman shows to the camera. - 00:12–00:13 The ad shows the woman squeezing a cream from one of the tubes and applying it to her hand. - 00:14–00:15 She applies lip product. - 00:16–00:16 Next, she shows a face mask. - 00:17–00:18 The ad cuts to a shot showcasing nail care effects 'active glow'. - 00:19–00:20 A small bottle of shampoo from a third party is shown. - 00:21–00:21 A tube of red cream is displayed with its packaging. - 00:22–00:23 The ad concludes with the woman packing the skincare products back into the tote bag next to a fountain. - 00:24–00:24 The woman picks up the tote bag. - 00:25–00:26 The ad ends with text promoting where to find the products.

# Ad summary This ad compares Combeau's electrolyte powder product to a competitor's tablets, highlighting the benefits of its formula and ease of use. # Brand positioning Combeau is presented as a modern beauty and wellness brand, with an emphasis on hydration and clean ingredients. It stands out from other electrolyte products by incorporating beauty-boosting ingredients like hyaluronic acid, Vitamin C, and Zinc Bisglycinate, aiming for a functional and emotional positioning. The brand emphasizes its commitment to creating sugar-free hydration solutions. # Product Combeau L'Hydratant is an electrolyte powder designed for optimal hydration with added beauty benefits. The powder contains 3x more concentrated electrolytes, beauty actives like hyaluronic acid, vitamin C, and zinc bisglycinate, and it is free of added sugars. Sold in single-use packets for easy, on-the-go use, the product is presented as a more effective and beneficial alternative to electrolyte tablets, which lack targeted beauty benefits and contain sucralose and other sweeteners. # Visual style The ad has a clean, minimalist aesthetic with a focus on product demonstration and clear messaging. The editing style consists of static shots with text overlays. The production quality appears polished, aiming for a commercial feel. The color palette is light and airy, with a focus on white and yellow, complementing the product's packaging. The cuts are timed to coincide with the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action HYDRATEZ-VOUS VRAIMENT AVEC COMBEAU EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The ad opens with a split screen comparing the Combeau electrolyte powder on the left and a competitor's electrolyte tablets on the right. Text overlays highlight that all electrolytes are not equal, showcasing Combeau's advantages, such as being 3x more concentrated, containing beauty actives, and being sugar-free. This sets up the product comparison, immediately establishing Combeau's superior qualities from the brand's perspective. - 00:09–00:16 00:09–00:16 A hand drops a Combeau packet into a glass of water. The ad concludes by showing where to purchase the product in stores and online. This final beat reinforces the product's ease of use and encourages immediate action, providing a practical context for the customer.

# Ad summary This ad features a woman receiving a facial. It promotes a Susanne Kaufmann product and encourages viewers to 'treat themselves' with a cabin facial. # Brand positioning Susanne Kaufmann is presented as a luxury skincare brand that values high-quality, professional treatments. The ad showcases a spa setting with a technician giving a facial, suggesting a focus on providing a premium, in-cabin experience. The brand is positioned in the high-end skincare market, emphasizing the experience of being pampered and cared for by professionals. # Product The product being featured is a mist or spray from the Susanne Kaufmann brand. The bottle is white with black text and a spray nozzle, and it appears to be part of a skincare routine applied during a professional facial treatment. The ad implies that the product is used in a spa-like setting to enhance the experience and provide a high-quality skincare treatment. The product is being presented as part of a special offer, encouraging customers to 'treat themselves' with a cabin facial. # Visual style The visual style is clean and luxurious, aiming to evoke a sense of relaxation and high-quality skincare. The image uses soft lighting and a blurred background to focus on the woman receiving the facial and the skincare products. The composition is simple and elegant, emphasizing the premium nature of the Susanne Kaufmann brand. # Hooks Headline: OFFREZ UN SOIN CABINE # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a woman receiving a facial treatment, conveying a sense of relaxation and luxury. This aims to draw viewers in and set the tone for a premium skincare experience from the customer's perspective. - The brand highlights the Susanne Kaufmann product as being part of an in-cabin treatment, suggesting high-quality and professional skincare. This is from the brand's perspective, showing their product being used in a spa setting. - The ad concludes by calling on viewers to 'treat themselves' with a facial using the featured product. This is from the brand's perspective, encouraging customers to purchase the product to recreate the spa experience at home.

# Ad summary This ad promotes Oh My Cream products and services, specifically for Mother's Day. # Brand positioning Oh My Cream! positions itself as a purveyor of curated, high-quality skincare products and personalized beauty services. The brand emphasizes a holistic approach to beauty, offering anti-aging solutions and deep tissue massages. By focusing on providing luxurious and effective skincare experiences, Oh My Cream! aims to cater to individuals seeking premium self-care treatments and products. The brand's tone is sophisticated and nurturing, promoting a lifestyle of wellness and indulgence in self-care. # Product The ad showcases Oh My Cream's skincare services, highlighting the use of Susanne Kaufmann products. These services include a holistic anti-aging treatment, deep tissue massage, and Shiatsu massage, demonstrating a comprehensive approach to skincare and wellness. The services are presented as premium experiences, emphasizing relaxation and rejuvenation. The ad also promotes Oh My Cream! brand massage towels as a luxurious product. # Visual style The ad has a polished aesthetic with soft, natural lighting and smooth transitions. The production quality is high-end, creating a luxurious and professional feel. The pacing is moderate, with static shots and gentle camera movements that complement the relaxing spa environment. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action RÉSERVEZ VOTRE SOIN EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a woman lying on a massage table, being sprayed with a mist. This aims to convey the initial pampering stage of a spa treatment. - 00:01–00:04 The ad then shows the application of a product with hands and massage, highlighting a holistic anti-aging element of the spa treatment. This is from the perspective of the spa and is intended to showcase the various types of massages available to the customer. - 00:04–00:09 The application of the spa product continues, but now a brush is used, followed by more massage. This is intended to showcase the different techniques and tools used to give the consumer a deep spa experience. The perspective is from the spa providing the treatments. - 00:09–00:13 The ad shows continued massage and fades out, prompting the customer to book a treatment online or at Oh My Cream! boutiques. This call to action to book a treatment comes from the brand.

# Ad summary This ad promotes Oh My Cream's limited edition Cabas De L'ete bag in collaboration with Casa Lopez, showcasing it as the perfect summer tote filled with twelve essential beauty products. The ad features a woman using the beauty products while lounging poolside on vacation. # Brand positioning Oh My Cream is presented as a brand focused on curated beauty essentials, positioning itself in the luxury skincare and makeup market by associating with high-end lifestyle visuals and limited-edition collaborations. The brand aims to occupy a space in the consumer's mind as a provider of indispensable, high-quality beauty products perfect for a luxurious summer getaway. The brand aligns with a lifestyle of leisure, self-care, and sophistication, promoting the values of ease and indulgence in beauty routines. Oh My Cream caters to consumers who seek carefully selected and premium products to enhance their summer experiences. # Product The featured product is the "Cabas De L'ete," a limited-edition summer tote bag in collaboration with Casa Lopez, offered by Oh My Cream. The tote is presented as a stylish and practical accessory, designed to hold twelve beauty essentials perfect for summer getaways. The ad doesn't explicitly mention the material or size of the bag but showcases it as a chic, patterned tote that complements a luxurious poolside setting. The ad also highlights that the bag comes pre-filled with twelve indispensable beauty products, ranging from sunscreen to lip care, positioning it as a complete solution for summer beauty needs. The bag is retailed at 95€, which is presented as a significant discount from its real value of 330€, addressing a purchase barrier by offering a high-value package at an accessible price. This all-in-one approach simplifies the consumer's routine by providing a curated set of products in a stylish, ready-to-go format. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting and smooth transitions. The production quality is high-end, supporting a tone of luxury and ease. The editing style includes quick cuts to showcase different products and activities, maintaining a consistent pace of about 120 BPM. The visuals and actions are loosely timed to the music, creating a cohesive and engaging viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action À DÉCOUVRIR EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a shot of a woman walking outdoors, carrying a patterned tote bag. The text overlay says "ÉDITION LIMITÉE OH MY CREAM!". The intention is to immediately capture the viewer's attention with the product being promoted. - 00:03–00:06 00:03–00:06 A woman is relaxing by a pool, sitting on a lounge chair covered with a patterned towel. Text overlay reads "LE CABAS DE L'ÉTÉ CASA LOPEZ & OH MY CREAM!". This shot establishes the context of the product's use case and reinforces the brand association. - 00:06–00:09 00:06–00:09 The woman is shown applying a product from the tote bag to her leg. The text overlay states "AVEC SON PARÉO LÉOPARD OH MY CREAM!". The ad shows the practical use of the products in the bag, emphasizing their integration into a summer routine. - 00:09–00:11 00:09–00:11 The ad zooms in on a collection of beauty products next to the tote bag. The text overlay states "ET SES 12 INDISPENSABLES OH MY CREAM!". This visually highlights the variety and utility of the items included in the tote. - 00:11–00:16 00:11–00:16 The woman is shown applying nail polish and lip gloss. The text overlay says "OH MY CREAM!". This demonstrates specific beauty applications and emphasizes the product's ease of use in the summer setting. - 00:16–00:25 00:16–00:25 The ad shows the woman putting in her earbuds and relaxing. The product collection and bag are displayed once more. The text overlay says "95€ - VALEUR RÉELLE 330€ À DÉCOUVRIR EN BOUTIQUES ET SUR OHMYCREAM.COM OH MY CREAM!". This reinforces the lifestyle the product aims to enhance and provides a clear call to action with a value proposition.

# Ad summary This ad showcases the 'LE CABAS DE L'ÉTÉ' beauty set from Casa Lopez x Oh My Cream! It highlights the 12 indispensable clean beauty products included and emphasizes the limited edition nature of the offering. The setting is outdoors on a lawn chair, creating a summery, relaxed vibe. The ad highlights a significant discount on the set, enticing viewers to purchase. # Brand positioning Oh My Cream! is positioned as a curator of clean beauty essentials, aligning with values of transparency, health, and environmental consciousness. The brand partners with Casa Lopez to create a limited edition beauty set called 'LE CABAS DE L'ÉTÉ' implying exclusivity and a luxurious lifestyle. This collaboration suggests a brand that is current with trends, as well as one that values high-quality curation. # Product The featured product is the 'LE CABAS DE L'ÉTÉ' set, which is a limited edition collaboration between Casa Lopez and Oh My Cream!. It includes 12 indispensable clean beauty products designed for the summer season. The products are arranged on a white outdoor chair in a way that highlights the variety and usefulness. The set is priced at 95€, with a listed 'VALEUR RÉELLE' (real value) of 330€, which aims to show the high value and cost savings for the customer. # Visual style The ad features a clean, bright, and natural aesthetic, shot in an outdoor setting to evoke a summery and relaxed feel. The composition uses a flatlay arrangement to showcase the variety of products included in the set. The image treatment appears lightly filtered, with soft, diffused lighting that enhances the natural colors. The typography is clean and legible, and the overall style is simple, elegant, and approachable, aligning with the brand's values of clean beauty. # Hooks Headline: ÉDITION LIMITÉE! LE CABAS DE L'ÉTÉ # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing the 'ÉDITION LIMITÉE! LE CABAS DE L'ÉTÉ' – the limited edition summer set from Casa Lopez x Oh My Cream, setting the stage for an exclusive, seasonal offering. The brand is presenting the partnership and theme, emphasizing the uniqueness and desirability of the product. - The product and contents are shown, with 12 'INDISPENSABLES CLEAN' items, highlighting the curated selection and clean beauty aspect of the product. The focus is on what makes the set a valuable collection. - The set's discounted price (95€) is juxtaposed against its 'VALEUR RÉELLE' (330€), reinforcing the value and savings customers receive. The focus is on a limited time offering and encourages immediate purchase. - The ad concludes with 'OH MY CREAM!', reinforcing brand visibility and encouraging recall. The brand is highlighted again to reinforce the brand.

# Ad summary This ad promotes Oh My Cream, a brand that offers personalized beauty product recommendations based on individual skin analysis. The ad features a woman demonstrating how to use the brand's online tool for skin analysis, which involves either answering questions or uploading a photo. The tool then provides customized product recommendations. The ad also highlights the ease and speed of the analysis. # Brand positioning Oh My Cream positions itself as a personalized beauty advisor that focuses on individual skin needs, aiming to simplify the process of finding the right skincare products. The brand appears to value personalization and convenience, providing a customized experience through its online analysis tool. This tool analyzes the user's skin, addressing the common problem of not knowing which products suit their skin type. Oh My Cream promotes accessibility by offering an easy online assessment, moving away from traditional norms of in-person consultations or generalized product recommendations. # Product The ad focuses on Oh My Cream's online skin analysis tool, a service that provides personalized skincare product recommendations. It utilizes either a questionnaire or photo analysis to assess the user's skin type and needs. The results are then used to suggest specific products tailored to the individual's skin, offering a curated selection of items that are suitable for their unique skin concerns. The tool addresses the pain point of customers feeling lost or overwhelmed by the vast range of skincare options. The tool is presented as quick, easy, and accessible online, emphasizing convenience and personalization in skincare. # Visual style The ad has a clean and minimalist aesthetic, using a plain white background. The lighting is bright and even, contributing to the polished feel. The editing is simple with static shots and basic graphic overlays. The production quality is high, giving it a professional commercial feel. The pacing is steady, maintaining focus on the product demonstration and messaging. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action TESTEZ L'L.A BEAUTÉ SUR OHMYCREAM.COM # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a direct, close-up shot of a woman looking at the camera with a slight smile. This establishes a personal connection and invites viewers to engage with the content. The tone is friendly and inviting. - 00:01–00:05 00:01–00:05 A visual overlay representing an internet search bar appears on the screen as if coming out from her forehead, where she types in “J'ai la peau sèche, qu'est-ce que tu me conseilles? / I have dry skin, what do you recommend?” This sets up a problem that viewers with dry skin might relate to. It speaks from the customer’s point of view by implying that they are researching what to do for their dry skin, which cues empathy and curiosity. - 00:05–00:09 00:05–00:09 Two product options are presented in transparent boxes on either side of her face: Mimetique and Susanne Kaufmann Moisturizing Mask. This introduces potential solutions for the problem of dry skin. The brand’s perspective is shown by highlighting relevant products that are curated to address the need. - 00:09–00:13 00:09–00:13 Another visual overlay representing an internet search bar appears on the screen as if coming out from her forehead, where she types in “Peux-tu me faire un diagnostic de peau? / Can you give me a skin diagnosis?” This question broadens the appeal to people needing to generally understand their skin. It signals a need for a more comprehensive solution than simply treating dryness, and still maintains the customer's point of view by demonstrating what the searcher is typing in the search bar. - 00:14–00:18 00:14–00:18 The woman indicates with her finger that viewers can answer questions or use a photo for the skin analysis, as graphics indicating the two options appear. This shows the brand providing a solution that is flexible and accessible. The tone is informative, and it shows the brand’s perspective of providing a tailored solution. - 00:18–00:22 00:18–00:22 The ad shows the countdown as she touches her forehead and the brand’s software conducts the skin analysis, indicated with a graphic of a white box scanning her face. This builds anticipation and conveys the speed of the service. The perspective is from an objective view, emphasizing how quick the analysis is. - 00:23–00:27 00:23–00:27 A graphic appears stating “Analyse en cours.../ Analyzing…” followed by a CTA to visit the website. This prompts viewers to take action and signals the convenience and results of using Oh My Cream's personalized tool. The perspective shifts back to the brand, now inviting direct action.

# Ad summary This ad is a product demonstration for Oh My Cream's Plume Eyes eyeshadow. The ad features Violette_fr, the founder of the brand, who speaks to the camera and demonstrates the use of the product. She mentions some of the color options available and demonstrates how to apply the product to the eyelid. # Brand positioning Oh My Cream is presented as a boutique cosmetics brand that aims to simplify and elevate makeup routines. The brand is positioned as thoughtful and curated, focusing on high-quality ingredients and ease of use. The ad suggests the brand appeals to those who want a simplified beauty routine and desire a more natural, effortless aesthetic. The brand aligns with a lifestyle that values quality and simplicity, pushing against the trend of overly complex or intimidating beauty routines. The overall brand positioning is functional (simplicity and ease of use) and emotional (feeling confident and beautiful with minimal effort). # Product The Plume Eyes product by Oh My Cream is a cream-to-powder eyeshadow formula designed for ease of use. This product is marketed towards individuals seeking simplified makeup application. According to the ad, the eyeshadow starts as a cream and then transforms into a powder upon application, giving a smooth, even finish. It can be applied using a fingertip. The product comes in a compact and is offered in four matte shades and four shimmer shades. The Plume Eyes formula is presented as the easiest eyeshadow to use, while the Violette shade is the lightest shade in the collection. # Visual style The ad has a polished, natural aesthetic with a focus on showcasing the product and presenter in a clean, simple environment. The video features static shots with minimal camera movement, giving it a straightforward and unfussy feel. The production quality appears to be a hybrid of polished commercial and UGC, which creates an approachable tone. The pacing is consistent at approximately 20 CPM. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action À DÉCOUVRIR EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with the presenter holding the Plume Eyes product and introducing it as 'the eyeshadow of her dreams'. - 00:03–00:07 00:03–00:07 She opens the product and describes it as a cream formula that turns into a powder upon application. - 00:07–00:12 00:07–00:12 The presenter shares that she likes to apply the eyeshadow with her finger, demonstrating how to tap it onto her eyelid. - 00:12–00:15 00:12–00:15 She claims that it's the easiest eyeshadow to use. - 00:16–00:19 00:16–00:19 The presenter shares that the product has four colors for a matte finish and four colors for a shimmering finish. - 00:20–00:27 00:20–00:27 She names the shade she is wearing as 'Bois Brule' and claims it is her favorite shade, saying she created it for herself. - 00:28–00:35 00:28–00:35 The presenter holds up a purple shade and describes the Violette color as magnificent and the lightest in the collection. - 00:35–00:39 00:35–00:39 She encourages viewers to fall in love with the product and thanks them for watching.

# Ad summary This ad showcases a woman adding Oh My Cream! L'Élixir Drainant to a glass of water and drinking it. The ad claims the product reduces water retention, lightens legs, and visibly slims the silhouette. # Brand positioning Oh My Cream! presents itself as a beauty and wellness brand offering a product that aims to enhance physical well-being and appearance. The brand occupies a space in the market that blends beauty with health, targeting consumers who are interested in feeling light and slim. The brand aligns with a lifestyle of self-care, convenience, and the desire for visible results. The ad does not explicitly push against any norms but uses simple demonstration and straightforward claims to appeal to its audience, focusing on functional benefits like reducing water retention and slimming the silhouette. The brand uses a minimalist aesthetic. # Product Oh My Cream! L'Élixir Drainant is presented as a liquid supplement contained in an ampule designed to be mixed with water and consumed. The product targets individuals experiencing water retention and those who want to alleviate heavy legs and visibly slim their silhouette. The ad addresses the desire for a simple and quick solution to these concerns. The product is packaged in a dark brown ampule and appears as a dark brown liquid when added to water. The USPs conveyed include its ability to reduce water retention, lighten legs, and visibly slim the silhouette. It can be found in stores and on ohmycream.com # Visual style The ad has a clean, minimalist aesthetic with a soft, natural lighting. The production quality appears polished, although it maintains a casual feel. The editing style is simple with static shots and smooth transitions. The pacing is slow and consistent, which aligns with the calm and soothing message of the product. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action À DÉCOUVRIR EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad starts with a person in a floral blouse holding a brown ampule labeled 'L'Élixir Drainant.' They open the ampule and pour the dark liquid into a glass of water. This moment conveys the brand's question about feeling light, posing the brand's question directly to the audience and setting the stage for a solution. - 00:02–00:05 00:02–00:05: Text overlays appear on screen stating the benefits of the product: 'Diminue la rétention d'eau,' 'Allège les jambes,' and 'Affine visiblement la silhouette' (reduces water retention, lightens legs, and visibly slims the silhouette). This reinforces the brand's claims about the functional benefits of the product, aiming to address the audience's desires for physical well-being and a slimmer appearance. - 00:05–00:09 00:05–00:09: The person then drinks the mixture through a straw, holding the empty ampule in their other hand. This action is captured in a medium close-up shot, reinforcing the product use case and showing the ease of consumption. The shot transitions the narrative into product usage and provides a visual endorsement. - 00:06–00:09 00:06–00:09: More text overlay appears stating where the product can be purchased, 'A découvrir en boutiques et sur ohmycream.com'. This provides a direct call to action by informing viewers where they can buy the product.

# Ad summary The ad promotes Oh My Cream's L'Essentiel Cheveux Combeau hair product line. It features the company's founder sharing how she developed the line to combat hair loss and thinning hair that she experienced post-partum and during stressful periods in her life. She concludes that this product line is made for every stage of a woman's life. # Brand positioning Oh My Cream is presented as a functional and empathetic brand that caters to women experiencing hair thinning or loss due to causes like emotional stress, post-partum, menopause, and pre-menopause. The brand occupies a space in the consumer's mind as being for women in all stages of life. The brand aims to normalize hair issues that occur throughout various stages of a woman's life, whether it's emotional shock, stress, post-partum, menopause, or pre-menopause. # Product L'Essentiel Cheveux Combeau product line is presented as the solution for women's hair thinning or hair loss. It is described as a product that helps solution all of our capillary problems in a single step and with a single dose. The line was designed to accompany and support individuals through all stages of life and emotional/hormonal changes like emotional shock, stress, post-partum, menopause, and pre-menopause. The product line helps women with hair thinning or hair loss solution all of our capillary problems in a single step and with a single dose. # Visual style The ad has a polished commercial aesthetic with clean shots and soft lighting. It has quick cuts and smooth transitions that support the intended tone and audience. The subject is always center-framed. The editing style is quick and the pacing stays consistent across the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman is talking about her hair problems, and how she has always had thin and difficult to manage hair. - 00:04–00:11 She mentions how her hair issues were made worse after post-partum and she experienced losing a lot of hair and having bald spots. - 00:11–00:18 She notes that she decided to apply the Combeau method to create a formula that will help women with their hair. - 00:18–00:24 She highlights that this is to help with all stages of life, whether it's emotional shocks, stress, post-partum, or menopause. - 00:24–00:30 She indicates that her product line is a formula that would help solution all of our capillary problems in a single step and with a single dose. - 00:30–00:32 She hopes that it will help you like it helped her.

# Ad summary This ad features a woman describing and demonstrating the use of Plume Eye eyeshadow. She demonstrates the cream-to-powder formula, showing an eyeshadow compact in multiple colors. # Brand positioning OH MY CREAM! is a French skincare and makeup brand that is clean, luxurious, and science-backed. The brand's identity is deeply rooted in natural and organic ingredients, offering a curated selection of products that are both effective and safe for the skin. The brand presents itself as a purveyor of high-quality, eco-conscious beauty solutions that cater to those seeking simplicity and efficacy in their skincare routine. # Product The ad features OH MY CREAM! Plume Eye eyeshadow. It is a cream formula that transforms into a powder upon application. The product comes in a compact and is applied to the eyelid with a fingertip. There are 4 matte finish colors and 4 shimmer finish colors. The shade highlighted in the video is Bois Brûlé, which the presenter describes as her favorite. # Visual style This ad appears to be shot in a simple, natural style that aligns with user-generated content. The lighting is natural, and the setting is a basic interior, all contributing to the authenticity of a creator-driven testimonial. The cuts are relatively smooth and timed to the presenter's pace. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action À DÉCOUVRIR EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman holding a blue compact case and speaking directly to the camera. - 00:02–00:04 She opens the compact to reveal a brown colored eyeshadow. - 00:08–00:11 She points to her eyelid to show where she applies the product. - 00:11–00:15 She explains that the eyeshadow is easy to apply. - 00:15–00:19 She mentions that there are four matte finish colors and four shimmer finish colors available. - 00:19–00:24 She states that the color she is wearing is Bois Brûlé and it's her favorite. - 00:24–00:27 She claims it's the color she created for herself. - 00:28–00:32 She then shows a compact of Plume Violette. - 00:32–00:35 She mentions that the Violette color is the lightest shade of them all. - 00:35–00:38 She then prompts the viewer to shop in boutiques and on ohmmycream.com, saying that she thinks they'll fall in love with it.

# Ad summary This ad promotes the Oh My Cream! brand. It features a woman putting together and using products from a Casa Lopez summer tote bag. It demonstrates the products being used by a pool and then lists out the prices and where you can purchase it. # Brand positioning Oh My Cream! is presented as a curated beauty brand focused on providing a selection of essential skincare and makeup products. The brand appears to align with a lifestyle of leisure, sun, and self-care. It promotes functional beauty products for a relaxing environment. The ad showcases a collaborative product with Casa Lopez, an exclusive retail brand, positioning Oh My Cream! as a premium brand that emphasizes the availability of its products in boutiques and online. # Product The ad features a curated Casa Lopez summer tote bag from Oh My Cream!. The tote bag includes twelve essential beauty products, including skincare and makeup items, all designed to enhance the user's experience during the summer season. The products are positioned as indispensable items for self-care. The kit includes a range of products from suncare to lip products. The advertised bundle is offered at a special price of 95€, while the real value of its contents is marked at 330€, indicating a substantial discount for purchasing the complete set. # Visual style The ad has a polished aesthetic with natural lighting and smooth transitions. The production quality is high, resembling a commercial, which aligns with the brand's premium positioning. The pacing is consistent, with quick cuts. The visuals are timed with the music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action À DÉCOUVRIR EN BOUTIQUES ET SUR OHMYCREAM.COM # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by showcasing a person carrying the Oh My Cream! limited-edition tote bag outdoors. - 00:02–00:03 The perspective shifts to a woman lounging by a pool, emphasizing the summer setting and lifestyle association with the product. - 00:03–00:05 The ad displays the contents of the tote bag laid out, including multiple Oh My Cream! products, emphasizing the variety included in the kit. - 00:06–00:08 The woman takes the SUN Oh My Cream product out of the bag and proceeds to apply the cream to her legs. - 00:09–00:16 The visuals switch between displaying the various products available in the tote, along with a woman opening and using each of the products. - 00:17–00:19 The woman puts her headphones in while lounging by the pool. - 00:20–00:26 The ad then displays the price and value of the kit, along with where the kit can be purchased.

# Ad summary This ad promotes a limited edition bag from Casa Lopez in collaboration with Oh My Cream, filled with 12 indispensable clean beauty products for summer. # Brand positioning The brand, Oh My Cream, is positioned as a curator of clean beauty products. They align with the values of providing indispensable, high-quality beauty essentials. Oh My Cream differentiates itself by partnering with Casa Lopez to create a limited edition summer bag, signaling a focus on exclusivity and collaboration within the beauty and lifestyle market. # Product This ad features a limited edition summer bag created in collaboration between Casa Lopez and Oh My Cream. The bag is filled with 12 indispensable, clean beauty products. Featured prominently are a small clear bottle with a dropper, a tiny green tube, a tiny clear bottle, a small black jar, a pink lip balm, a small red tube, a red nail polish, a white tube of cream labeled with "OH MY CREAM", a clear tube of sunscreen labeled with "TISUN", and a face mask from Torriden. These products are essential for summer, suggesting a range of skincare, makeup, and sun protection items. # Visual style The ad features a flatlay composition with a focus on natural light and a summery, outdoor setting. The production quality appears to be high, with attention to detail in the product placement and overall aesthetic. The image is clean and well-lit, creating a visually appealing and sophisticated look. The visual style is designed to feel aspirational, suggesting a luxurious yet accessible lifestyle. The products are carefully arranged to highlight their features and create a sense of curation, emphasizing the 'indispensable' nature of the items included in the bag. # Hooks Headline: ÉDITION LIMITÉE! LE CABAS DE L'ÉTÉ # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by introducing the limited-edition summer bag from Casa Lopez in collaboration with Oh My Cream, conveying that the collaboration is a special, time-limited offering. This is told from the brand's perspective to create a sense of urgency and exclusivity. - The ad presents the contents of the bag as "12 indispensables clean" beauty products, communicating that the bag offers a curated set of high-quality essentials for the customer. This is from the brand's perspective. - The brand showcases the specific products included in the bag, allowing the viewer to see the variety and value of the contents, and reinforcing the idea that the bag offers a comprehensive beauty solution for the summer. This is told from a customer-focused POV to highlight the tangible benefits and create an opportunity for the customer to evaluate the products' usefulness. - The ad concludes by displaying the price of "95 € VALEUR RÉELLE 330 €" for the bag, communicating that the customer is getting a great deal. This is from the brand's POV. The ad concludes by reiterating the brand, OH MY CREAM!