How Oakcha Advertises on Meta

# Ad summary Daniel Rene excitedly shares that his favorite fragrances from Oakcha are now available as a bundle, and urges viewers to 'Run' to purchase them. # Brand positioning Oakcha is presented as a purveyor of fine fragrances, creating scents that are curated for customers by Daniel Rene, a fragrance enthusiast and trusted arbiter of good taste. Oakcha aims to stand out in the fragrance market by presenting a selection of bundles, designed to allow customers to sample multiple scents together. The brand emphasizes a selection of curated fragrances, positioning the brand to occupy the space in the consumer's mind of exclusivity and sophistication. The brand also promotes the value of saving 25% when fragrances are bundled together. # Product The Daniel Rene Favorites showcases a curated selection of fragrances from Oakcha, available in a bundle. When bundled together, you save 25%. The bundle includes five fragrances: Sweet Addict, Ukiyo, Italian Cello, Libra Elixir, and Marshmallow Mist. These products are described as paraben and phthalates free. # Visual style The ad has a polished commercial aesthetic, with bright lighting and clear visuals. It maintains a consistent focus on the speaker, with visual elements to support the messaging. The editing style is primarily static shots with a couple of jump cuts. The ad maintains a consistent pace. # Benefits - [object Object] # Features - [object Object] # Call to action Run. # Point of view - [object Object] # Storyline - 00:00–00:06 The creator excitedly announces that the Daniel Rene's Favorites fragrance bundle is now available. - 00:06–00:12 The creator shows a screenshot of the Oakcha website page listing the Daniel Rene's Favorites bundle, points to the list of five fragrances included in the bundle, and excitedly shares that viewers can purchase the whole set. - 00:13–00:21 The creator says 'run' and urges viewers to quickly make a purchase.

# Ad summary A creator reviews Oakcha perfumes, describing which expensive fragrances they are dupes for, and suggests how to pair some of the Oakcha scents. # Brand positioning Oakcha is presented as a brand that offers affordable dupes for high-end fragrances. The brand is positioned as a savvy alternative for fragrance enthusiasts who want to save money without sacrificing quality. The creator recommends purchasing five fragrances to receive free fragrances, emphasizing the cost-effectiveness of the brand. Oakcha aligns with a value-driven lifestyle, promoting the idea that consumers can enjoy luxury scents without breaking the bank, and they push against the high prices often associated with designer fragrances, making luxury more accessible. # Product The ad features Oakcha fragrances, which are presented as affordable dupes for expensive, high-end perfumes. Each Oakcha fragrance is described in terms of its similarity to a well-known designer scent. For example, Oakcha's 'Silent Melody' is compared to Burberry Goddess. Oakcha is also portrayed as compatible with layering, as when Forever Young is combined with Choco Break. The bottles are all rectangular with a square block as a cap. The bottles are different colors, based on the scent. # Visual style The ad has a polished, commercial aesthetic with a UGC feel, aimed at engaging a younger audience. The editing style includes quick cuts to maintain a fast pace. The pacing remains consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action I dare you to buy this. # Point of view - [object Object] # Storyline - 00:01–00:07 The creator introduces the concept of finding affordable dupes for expensive fragrances, promising to help viewers save money. - 00:07–00:10 He explains that buying five fragrances results in free fragrances, framing the purchase as a smart investment. - 00:10–00:19 The creator begins showcasing individual Oakcha fragrances, starting with Burberry Goddess, which he describes as a vanilla woodsy fragrance, that can cost a pretty penny. - 00:20–00:21 The creator then presents 'Silent Melody' as an affordable alternative. - 00:22–00:37 He transitions to discussing 'Prada Paradoxe Intense,' describing it as a classic floral clean linen fragrance and recommending Oakcha's Basic Union as an identical dupe. - 00:37–00:47 The video continues with a comparison of Delina, noting that even celebrities like Snoop Dogg use it, and then presenting Oakcha’s Madame Rose as a comparable alternative, encouraging viewers to buy it. - 00:47–00:48 The creator recommends never buying Parfums de Marly again. - 00:48–01:01 He introduces Angel Mugler, describing its chocolate and patchouli notes, and presents Oakcha’s Forever Young as a similar option that’s not new. - 01:01–01:11 The creator reveals that layering 'Forever Young' with 'Choco Break' can enhance the scent profile and expresses his desire to have this combination bottled and named after him. - 01:11–01:17 The creator holds up Oakcha’s Forever Young and Choco Break. - 01:17–01:18 The video concludes by noting that 'Choco Break' smells like a Kit Kat, while 'Forever Young' resembles Angel Mugler, summarizing the essence of each fragrance.

# Ad summary An influencer promotes OAKCHA perfumes as the perfect Mother's Day gift, highlighting a 20% sitewide sale and a buy-four-get-one-free offer. She emphasizes their long-lasting and affordable qualities and showcases the variety of scents, specifically mentioning Tango Noir, inspired by Pacific Chill. # Brand positioning OAKCHA positions itself as an affordable, luxury fragrance brand that doesn't compromise on quality or variety. With a focus on accessible luxury, the brand appeals to consumers seeking high-end fragrances without the premium price tag. The brand's emphasis on offering a wide selection of scents allows customers to explore and discover perfumes that match their individual tastes and preferences. Their use of gifting occasions paired with specific sales promotions such as 20% off sitewide, or buy four get one free creates a sense of urgency, and implies that these are sought-after items with high demand. # Product OAKCHA perfumes are presented as long-lasting, affordable fragrances available in a variety of scents. The advertisement highlights a 20% off sitewide sale and a buy four, get one free offer, implying a value proposition for purchasing multiple fragrances. The perfumes come in colorful packaging and bottles. One scent, Tango Noir, is explicitly mentioned as being inspired by Pacific Chill, suggesting OAKCHA offers alternatives to popular fragrances. # Visual style The ad has a casual, UGC style with static shots, medium lighting, and minimal editing. The presentation is direct and concise, typical of social media product demos. The pacing is moderate, with shots held long enough to clearly display the products and text overlays. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Don't wait and get it before they sell out. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces the ad by saying Mother's Day is around the corner and she has the perfect gift idea. - 00:03–00:09 She promotes the 20% off sitewide sale when you buy 4 perfumes you get a free one. - 00:09–00:12 She highlights the product's qualities saying they are long-lasting and affordable. - 00:12–00:13 She shows viewers the many scents that OAKCHA has to offer. - 00:13–00:17 The creator highlights the Tango Noir scent inspired by Pacific Chill. - 00:17–00:19 She urges viewers not to wait and buy before they sell out.

# Ad summary A female influencer enthusiastically reviews OAKCHA's "Love in Rome" perfume, highlighting its long-lasting fragrance, adorable bottle, and similarity to a luxury perfume (Born in Roma). She describes the scent as sweet, warm, addictive, cozy, and confident, and emphasizes that you can get multiple bottles for the price of a single luxury perfume. # Brand positioning OAKCHA is presented as a perfume brand that offers long-lasting fragrances in adorable bottles. The ad positions OAKCHA as an affordable alternative to luxury perfumes, suggesting that customers can purchase multiple bottles for the price of one high-end fragrance. The brand aligns with a lifestyle that values both affordability and quality, appealing to consumers who want to enjoy luxurious scents without breaking the bank. It challenges the norm of expensive luxury perfumes by offering similar scents at a lower price point. The brand positioning is both functional (long-lasting, affordable) and emotional (satisfaction of luxury without the price tag). # Product "Love in Rome" by OAKCHA is presented as a long-lasting fragrance with an adorable pink bottle. The perfume is described as sweet, warm, addictive, cozy, and confident. The ad does not explicitly state the ingredients or specific notes, but the overall impression is that the fragrance is similar to "Born in Roma," a luxury perfume. It appeals to a wide range of users, who want to find their signature scent without the high price tag of luxury perfumes. One of the USPs is the ability to buy multiple bottles for the price of one luxury perfume. The ad encourages viewers to switch to OAKCHA to find their signature scent, addressing the purchase barrier of expensive perfumes. # Visual style The ad has a UGC aesthetic, with simple editing and natural lighting. The production quality is decent, with a focus on clear visuals and sound. The pacing is consistent, with cuts timed to the speaker's rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Switch to Oakcha and find your signature scent # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with the creator holding a pink perfume bottle, launching with a hook to grab the viewer's attention. - 00:02–00:06 She introduces the perfume as Love in Rome by OAKCHA and mentions that their fragrances are long-lasting. - 00:06–00:08 The ad then shows a close-up shot of the pink bottle on a shelf, emphasizing its adorable design. - 00:08–00:11 Back in frame, the creator draws a comparison to Born in Roma, another perfume product. - 00:11–00:16 The creator describes the scent as sweet, warm, addictive, cozy, and confident, offering an impression of the sensory experience. - 00:16–00:20 The creator highlights the value proposition of OAKCHA by noting that you can get multiple bottles for the price of one luxury perfume, calling it "insane". - 00:20–00:22 The creator closes with a call to action: “Switch to OAKCHA and find your signature scent.”

# Ad summary A woman shows off OAKCHA perfumes, mentioning that you should 'always smell good'. She lists that they are long lasting, affordable, have 100+ fragrances, and have cute packaging. # Brand positioning OAKCHA perfumes is presented as an accessible brand with a focus on providing a diverse range of fragrances at an affordable price point. They emphasize the importance of smelling good as a core value, positioning their perfumes as a way to achieve this. The brand emphasizes that it offers a wide selection of 100+ fragrances, appealing to consumers who value choice and variety. The brand's positioning is both functional (long-lasting, affordable) and emotional (feeling good by smelling good). # Product The ad features OAKCHA perfumes. The products are highlighted as long-lasting, affordable, and available in over 100 fragrances with cute packaging. The products are packaged in brightly colored boxes and bottles. The ad encourages the viewer to always make sure they smell good. # Visual style The ad has a polished UGC feel with bright, even lighting and clear close-ups of the products. The editing style includes quick cuts to showcase different perfumes and text overlays. The pacing is moderate, with visual and verbal elements timed to maintain viewer engagement. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop Oakcha now✨ # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman holds up two different OAKCHA perfume boxes while stating that as a woman, you should always smell good. The message is that smelling good is essential for women, and the visuals introduce OAKCHA perfumes as a solution. The perspective is from the creator, who is sharing her personal belief. The tone is friendly and direct. - 00:02–00:04 00:02–00:04 Close-up shots of the 'Cotton Clouds' and 'Sweet Addict' perfumes are shown. The visuals reinforce the products introduced by the creator. The perspective is from the brand, showcasing its product range. The tone is promotional and visually appealing. - 00:04–00:09 00:04–00:09 The woman holds up the perfumes again while highlighting the perfumes are long-lasting, affordable, come in 100+ fragrances, and have cute packaging. The message is that OAKCHA perfumes offer great value and variety. The perspective is from the creator, now acting as a product endorser. The tone is enthusiastic and informative.

# Ad summary A woman recommends Oakcha Midnight Nymph perfume for those who like deep, sexy scents. She points out that the perfume is inspired by Black Opium, is long-lasting, and more affordable. # Brand positioning Oakcha is presented as a brand offering luxury-inspired fragrances at an accessible price point. The brand differentiates itself by offering super long-lasting perfumes that mirror high-end scents like Black Opium, but at a more affordable cost. This positions Oakcha as a smart, value-conscious alternative for consumers who desire premium fragrance experiences without the premium price tag, and aims to occupy the space in the consumer's mind as a brand that understands that customers want quality and luxury without overspending. # Product The product featured is Oakcha Midnight Nymph Extrait de Parfum, a fragrance inspired by Black Opium. It is described as having deep, sexy scents. The ad highlights that it is a super long-lasting perfume and more affordable, suggesting it is for consumers who want a luxurious fragrance experience without the high cost. The advertised benefits suggest the product is worth trying for its longevity and cost-effectiveness, while offering a similar scent profile to a popular high-end perfume. # Visual style The ad has a UGC feel, with a clean and bright aesthetic. It's shot in what appears to be a home setting, which gives it a relatable and accessible vibe. The editing style is simple, using mostly static shots with minimal transitions. The pacing is consistent, which keeps the focus on the speaker and the product. The production quality is decent, but not overly polished, which reinforces the UGC aesthetic. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Switch to Oakcha today # Point of view - [object Object] # Storyline - 00:00–00:07 The presenter introduces the Oakcha Midnight Nymph perfume, recommends it for those who enjoy deep, sexy scents, and reveals it is inspired by Black Opium. - 00:07–00:11 The presenter states the perfume is super long-lasting and affordable. - 00:11–00:13 The presenter asks why pay more when Oakcha exists. - 00:13–00:16 The presenter encourages viewers to switch to Oakcha today.

# Ad summary A creator reviews a strawberry-scented perfume from Oakcha called Strawberry Sensation. He describes the scent as a sweet, creamy, gourmand lactonic strawberry that smells like actual strawberry shortcake, but not in an artificial fantasy way. He partnered with the brand in the beginning of summer for this product and asks viewers if they are a strawberry gourmand girl and if they have tried Strawberry Sensation and what their thoughts are. # Brand positioning Oakcha is presented as a fragrance brand that specializes in creating gourmand scents. The brand aims to occupy a space in the consumer's mind as a creator of realistic, high-quality fragrances that accurately capture the essence of specific desserts and food items. The brand aligns with values of authenticity and indulgence, promoting a lifestyle of enjoying sweet, comforting scents without artificial or fantasy-like interpretations. Oakcha pushes against category norms of overly synthetic or generic sweet fragrances, instead focusing on hyper-realistic recreations of beloved treats. The brand positioning is both functional, emphasizing the realistic recreation of scents, and emotional, evoking feelings of comfort and indulgence. # Product Strawberry Sensation by Oakcha is a perfume that smells like actual strawberry shortcake, but not in an artificial fantasy way. It is described as a sweet, creamy, gourmand lactonic strawberry scent. The product is for people who want a fragrance that gives that exact vibe. The perfume aims to provide a hyper-realistic strawberry cream fragrance experience, capturing the essence of strawberry shortcake in a non-artificial way. The ad addresses the purchase barrier of artificial-smelling strawberry fragrances by emphasizing the realistic and authentic nature of Strawberry Sensation. # Visual style The ad has a polished UGC feel, with bright and even lighting. The editing style consists of quick cuts and static shots, maintaining a consistent pace throughout the video. The production quality is high, with clear visuals and audio. The visual motif is the recurring strawberry theme, present in the hoodie and the perfume bottle. The pacing is consistent, with approximately 15 cuts per minute. The audio-visual sync is well-maintained, with cuts and product actions timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Are you a strawberry gourmand girl? Have you tried Strawberry Sensation, and if so, what is your thoughts? # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a close-up shot of a bowl of strawberries and whipped cream. - 00:03–00:04 The creator appears in the frame, expressing his desire for a perfume that smells exactly like the dessert. - 00:04–00:11 The creator introduces Strawberry Sensation by Oakcha, holding up the red perfume bottle. - 00:11–00:20 He describes the scent as a sweet, creamy, gourmand lactonic strawberry that smells like actual strawberry shortcake, but not in an artificial fantasy way. - 00:20–00:23 The creator sprays the perfume onto a test strip. - 00:23–00:27 He emphasizes that it is a very hyper-realistic strawberry cream fragrance. - 00:27–00:34 The creator reiterates the sweet, creamy, and gourmand qualities of the fragrance. - 00:34–00:42 The creator mentions his partnership with Oakcha and teases an upcoming project. - 00:42–00:48 He asks viewers if they are a strawberry gourmand girl and if they have tried Strawberry Sensation and what their thoughts are. - 00:48–00:50 The creator ends the video by expressing his love for his viewers and promising to see them in the next video.

# Ad summary This ad showcases a bottle of OAKCHA perfume against a pink backdrop. The bottle is displayed alongside berries on a grey concrete block with a dripping, honey-like substance. # Brand positioning OAKCHA is presented as a luxury fragrance brand, focusing on crafting unique and high-quality perfumes. The brand emphasizes artistry, attention to detail, and the creation of sophisticated scents. OAKCHA aligns with a lifestyle that values elegance and sensory experiences. The brand may be seen as pushing against generic, mass-market fragrances by offering a more refined, curated experience. # Product The featured product is OAKCHA perfume, presented in a rectangular pink glass bottle with a cylindrical cap. The perfume aims to deliver a unique and sophisticated scent experience. Key details include its 'EXTRAIT DE PARFUM' concentration, indicating a high level of fragrance oils for a long-lasting scent. The bottle size is 1.7 fl oz/50 ml. The presentation with fresh berries suggests a natural and fruity element within the fragrance, enhancing its appeal. The product is positioned to address the desire for an elevated, luxurious fragrance experience. # Visual style The ad features a highly polished, studio-shot image, emphasizing a clean and luxurious aesthetic. The visual motif includes a carefully curated flatlay arrangement. The image treatment involves soft lighting, background removal, and subtle color grading to enhance the pink and berry tones. The typography is integrated cleanly. The style contrasts with typical platform norms by presenting a refined, high-design visual, intended to capture attention through its elegance. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand introduces its OAKCHA perfume, emphasizing the sensory experience. This serves to capture the viewer's attention with the beautiful display of the product, conveying that the brand wants viewers to engage with their senses and consider the world of fragrance.

# Ad summary This ad showcases OAKCHA perfumes by dropping each scent onto a blanket while displaying on-screen text of the scent names. # Brand positioning OAKCHA is presented as a brand offering affordable, long-lasting perfumes that are inspired by luxury fragrances. The ad highlights different scents, each catering to varied preferences such as fruity, woody, creamy, sweet, floral, and sultry, suggesting that OAKCHA aims to provide a wide range of options to suit individual tastes. The brand positioning is functional, focusing on affordability and longevity, while also incorporating an emotional element by associating their scents with luxury and personal expression. # Product The advertised product is OAKCHA perfume, presented as long-lasting and affordable fragrances inspired by luxury perfumes. The ad features a variety of scents, each with its unique aroma profile: fruity, woody, creamy, sweet, floral, and sultry. These perfumes come in colorful, rectangular bottles with matching caps, each labeled with the brand name and scent name. Each scent caters to different preferences and is for anyone looking for a signature scent. The ad emphasizes the variety and availability of these perfumes, enticing viewers to explore the range and find their perfect match. # Visual style The ad has a casual, UGC-style aesthetic, likely filmed with a smartphone. The editing is minimal, featuring static shots and direct cuts. The color palette is soft and pastel, with a focus on the colorful perfume bottles. The pacing is moderate, with each shot held just long enough to register before cutting to the next. The audio and visuals are loosely synced, with the sound of the bottles dropping coinciding with their appearance on screen. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action 😍SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:00 The camera focuses on a gray blanket. - 00:00–00:01 00:00–00:01 A perfume bottle suddenly falls onto the blanket. Text overlay displays the scent as “fruity.” This begins the presentation of OAKCHA scents, each positioned as a potential signature scent. The camera shows the perspective of the viewer, and the action of dropping the perfume adds a surprise element to grab attention. - 00:01–00:02 00:01–00:02 Another perfume bottle drops next to the first, with a “woody” scent label. The ad reinforces the variety of scents available from OAKCHA, continuing from the previous moment with a new offering. - 00:02–00:03 00:02–00:03 A hand adds a third perfume bottle, labeled “creamy.” The ad increases the range of scent profiles shown. The hand entering the frame creates a subtle human touch. - 00:04–00:06 00:04–00:06 A fourth perfume bottle drops, labeled “floral.” This continues the presentation of scent options. - 00:06–00:07 00:06–00:07 A fifth perfume bottle drops, labeled “sweet.” The ad continues highlighting scent options. - 00:07–00:08 00:07–00:08 A final perfume bottle drops, labeled "sultry". The ad continues to showcase the array of scents, with the hand action creating a sense of playfulness.

# Ad summary This ad compares Oakcha's "Love In Rome" perfume with Valentino's "Donna Born in Roma," highlighting that you won't smell the difference while Oakcha is significantly cheaper. # Brand positioning Oakcha is presented as a brand that offers high-quality perfumes comparable to luxury brands but at a fraction of the price. The brand positions itself as an accessible alternative, challenging the norm of expensive designer fragrances. Oakcha emphasizes affordability without sacrificing quality, appealing to consumers who seek luxury experiences without the premium price tag. The brand's tone is practical and value-driven, focusing on the functional benefit of cost savings. # Product The ad features Oakcha's "Love In Rome" perfume, presented in a light pink, rectangular bottle with a matching cap. (on-package label text) The bottle has a minimalist design with the brand name "OAKCHA" and product name "LOVE IN ROME" printed on the front. The product is positioned as a comparable alternative to Valentino's "Donna Born in Roma," suggesting that it offers a similar scent profile. The unique selling point is its affordability, priced at $35, which addresses the purchase barrier of expensive designer perfumes. # Visual style The ad has a clean and minimalist visual style with a focus on product comparison. The background is a neutral beige color, which helps the products stand out. The lighting is soft and even, creating a polished look. The layout is symmetrical, with the two perfume bottles positioned on either side of the "VS" graphic. The typography is simple and legible, contributing to the overall clarity of the ad. # Hooks Headline: You won't smell the difference. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating, "You won't smell the difference," which is intended to assure the audience that Oakcha's perfume is comparable in scent to the more expensive Valentino perfume. This message is conveyed from the brand's perspective to immediately address a potential concern about quality. - The ad then presents a side-by-side comparison of the Oakcha "Love In Rome" and Valentino "Donna Born in Roma" perfumes, visually highlighting the two products. This is from the brand's perspective, aiming to show the products in relation to each other. - The ad emphasizes the price difference, showing Valentino at $130 and Oakcha at $35, to highlight the cost savings. This is from the brand's perspective, aiming to persuade the audience with a clear value proposition.

# Ad summary This ad features a creator listing the perfumes from Oakcha she would ask for Christmas if she did not already have them. # Brand positioning Oakcha positions itself as a brand offering luxurious and high-quality scents. The ad conveys that the brand values creating fragrances that are clean, sophisticated, and enjoyable for everyday wear. It aims to occupy a space in the consumer's mind as a purveyor of elevated yet accessible fragrance experiences, with products that are both indulgent and practical for daily use. The brand focuses on delivering scents that evoke a sense of luxury without being overly complicated, promoting a lifestyle of understated elegance and effortless style. The brand ignores the trend of overly complex fragrance compositions by focusing on simple ingredients. # Product The ad features Oakcha perfumes, presented as luxurious fragrances for everyday use. Among the fragrances featured are Basic Union, Vanilla Gelato, and Cotton Clouds. Basic Union is described as a clean and amazing everyday scent that smells luxurious and expensive. Vanilla Gelato is presented as the perfect vanilla gourmand scent. Cotton Clouds is described as sweet and a gourmand scent that smells like cotton candy. The products are targeted towards individuals who appreciate high-quality, sophisticated scents for everyday wear, with the Vanilla Gelato scent particularly appealing to those who love vanilla scents. The ad addresses the purchase barrier of uncertainty by showcasing the products and highlighting their desirable qualities, encouraging viewers to consider them as gifts for loved ones or as treats for themselves. # Visual style The ad has a casual aesthetic with a UGC feel, achieved through simple editing and natural lighting. The shots are mostly static, and the cuts are timed to align with the speaker's words. The editing style is simple with basic transitions. The production quality is mid-range, with a focus on showcasing the product clearly and effectively. The pacing is moderate, with cuts per minute around 30, maintaining a consistent rhythm throughout the ad. The audio-visual sync is well-executed, with cuts timed to coincide with the speaker's points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator begins by sitting in a chair and introducing that she will be talking about the perfumes she would ask for for Christmas if she didn't already have them. This aims to grab the viewer's attention by framing the content as a gift guide and positioning the products as desirable. The creator is speaking from a personal perspective in a friendly tone. - 00:02–00:10 The creator describes the first perfume, Oakcha Basic Union, as an amazing everyday scent that is clean and smells luxurious and expensive. This conveys the intended message that the perfume is an elevated and enjoyable scent for regular use. The creator is speaking as an individual giving her recommendation, in a casual tone. - 00:10–00:18 The creator moves on to the next perfume, Oakcha Vanilla Gelato, describing it as a perfect vanilla gourmand smell that everybody loves. This highlights the perfume's appealing scent profile and aims to resonate with viewers who enjoy vanilla fragrances. The creator is speaking as an individual giving her recommendation, in an enthusiastic tone. - 00:18–00:28 The creator showcases her ultimate favorite, Oakcha Cotton Clouds. The creator calls it a sweet, gourmand scent that smells like cotton candy on a whole other level. This emphasizes the perfume's playful and elevated scent and aims to entice viewers with its unique aroma. The creator is speaking as an individual giving her recommendation, in an excited tone. - 00:28–00:32 The creator concludes by showing the products and suggesting that they are perfect gifts for the people you love or for yourself. The creator emphasizes that you need to get Oakcha. This prompts viewers to consider the products as gift options or personal indulgences and reinforces the brand's message. The creator is speaking from the brand's perspective, in an encouraging and enthusiastic tone.

# Ad summary A young woman shares her thoughts on a new perfume from Oakecha called Cotton Clouds. She opens with the problem that her current perfume "isn't hitting anymore", then shares the Oakecha perfume and notes that if you want to smell like a million bucks, but spend basically nothing, Cotton Clouds is the way to go. She says it is long-lasting and super fresh, noting that it smells like strawberry, warm vanilla, and marshmallow. She recommends picking up this scent because you are going to love it. # Brand positioning Oakecha is presented as a brand making affordable perfumes with unique scents. In this ad, it’s positioned as a solution for people who want to smell luxurious without spending a lot of money. The brand seems to be targeting a younger audience who value smelling good without breaking the bank, as the product is presented as "long-lasting super fresh". Oakecha aligns with the trend of making luxury accessible and affordable, pushing back against the norm of expensive perfumes that are not always within reach for everyone. The brand aims to occupy a space in the consumer's mind as a go-to for quality perfumes at a reasonable price point, offering scents that are both clean and luxurious. # Product Oakecha's Cotton Clouds perfume is presented as a long-lasting, super fresh scent with notes of strawberry, warm vanilla, and marshmallow. The perfume is marketed to people who want to smell luxurious without spending a lot of money. The USP is that it allows you to smell like a million bucks while spending basically nothing. It is packaged in a gradient pastel bottle with yellow, green, blue, and pink coloring. The bottle is a rectangular prism, with the name of the perfume and brand written on the front in a sans-serif font. # Visual style The ad has a polished UGC feel, with soft, natural lighting and a clean background. The editing style consists of quick cuts timed to match the audio, giving it a modern feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action go pick up this scent or two # Point of view - [object Object] # Storyline - 00:00–00:02 At the start, the creator sprays a perfume and appears to be unhappy with the scent. - 00:02–00:05 The creator then showcases a new perfume, Oakecha's Cotton Clouds, as an alternative. - 00:05–00:09 She explains that it allows the user to "smell like a million bucks but spend basically nothing," - 00:09–00:15 She recommends the product, stating, "It's long lasting super fresh and think notes of strawberry, warm vanilla marshmallow," - 00:18–00:23 The creator recommends that the user should "go pick up this scent or two cause you're gonna love it,"

# Ad summary This ad features a bottle of Oakcha Verdant perfume surrounded by various scent notes, including citrus fruits, flowers, and spices. The composition suggests a fresh, natural, and high-quality fragrance. # Brand positioning Oakcha is presented as a brand focused on crafting high-quality perfumes. The brand emphasizes natural ingredients and a sophisticated olfactory experience. The choice of ingredients and the product's name, Verdant, suggest a connection to nature and freshness. The brand positions itself in the premium fragrance market, appealing to consumers who value natural, well-crafted scents and are willing to invest in a unique fragrance experience. # Product The product is Oakcha Verdant, an "EXTRAIT DE PARFUM" available in a 0.17 FL OZ size. The perfume is packaged in a dark green, rectangular bottle with a matching cap. The fragrance is highlighted by the surrounding ingredients, which include citrus fruits (orange and grapefruit), yellow flowers, and spices. The ad focuses on the natural and fresh aspects of the fragrance, suggesting a high-quality and unique scent experience. # Visual style The ad features a clean, studio-shot image with a focus on product presentation and ingredient callouts. The visual motifs include a floating arrangement of the product and its ingredients, creating a sense of freshness and naturalness. The image treatment includes soft lighting and color grading to enhance the visual appeal. The overall style is high-design and aims to convey a sense of luxury and sophistication. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visually appealing arrangement of the Oakcha Verdant perfume bottle surrounded by its key scent notes. This is intended to immediately capture the viewer's attention and introduce the product in an enticing manner from the brand's perspective. - The arrangement of ingredients around the bottle highlights the natural and fresh aspects of the fragrance. This is intended to communicate the quality and unique scent profile of the perfume from the brand's perspective. - The water droplet effects add a touch of freshness and further enhance the appeal of the fragrance. This is intended to reinforce the idea of a clean and invigorating scent experience from the brand's perspective.

# Ad summary This ad compares Oakcha Madame Rose perfume with Parfums de Marly Delina, suggesting that they smell similar but Oakcha is significantly more affordable. # Brand positioning Oakcha is presented as an affordable alternative to high-end perfumes. The brand positions itself as offering similar scents to luxury brands but at a fraction of the price. This suggests a focus on value and accessibility, appealing to customers who want to experience premium fragrances without the premium price tag. The brand challenges the norm of high prices in the perfume industry, aiming to make luxury scents more attainable. # Product The ad features Oakcha's Madame Rose perfume, presented in a pink, rectangular bottle with a matching cap. The bottle has a minimalist design with the brand name "OAKCHA" and product name "MADAME ROSE" printed on the front. (on-package label text) It is described as an "EXTRAIT DE PARFUM 50 ML e 1.7 FL OZ" (on-package label text). The ad positions it as an affordable alternative to more expensive perfumes, suggesting that it offers a similar scent experience at a lower price point. The ad addresses the purchase barrier of high perfume costs by showcasing a significantly cheaper option. # Visual style The ad has a clean and minimalist visual style, with a focus on product comparison. The production quality appears to be studio-shot, with well-lit product photography against a neutral background. The layout is simple and grid-based, with the two perfumes positioned side-by-side for easy comparison. The typography is clean and legible, and the color palette is soft and muted. The overall style is designed to be scannable and attention-grabbing in a social media feed, using a direct comparison to pique interest. # Hooks Headline: You won't smell the difference. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating, "You won't smell the difference," setting the stage for a comparison between two perfumes. The brand is conveying that its product is comparable in scent to a more expensive alternative, aiming to pique the viewer's interest and challenge their perception of value. - The ad then presents a side-by-side comparison of Parfums de Marly Delina and Oakcha Madame Rose, visually highlighting the two products. The brand is showing the viewer the specific products being compared, creating a direct and transparent comparison. - The ad concludes by displaying the prices of both perfumes, $285 for Parfums de Marly Delina and $45 for Oakcha Madame Rose. The brand is emphasizing the significant price difference between the two products, reinforcing the value proposition of Oakcha as an affordable alternative.

# Ad summary A UGC-style ad featuring a creator sharing her love for Oakcha's Midnight Nymph perfume. She describes the scent, its long-lasting qualities, and how it makes her feel. She ends by urging viewers to buy the perfume before it sells out. # Brand positioning Oakcha is presented as a brand that creates sophisticated and luxurious perfumes. The ad emphasizes the unique and "addictive" quality of their scents, positioning them for individuals who appreciate a deeper, more complex fragrance experience. The focus on "warm, deep, and slightly sweet" notes conveys a blend of comfort and sensuality, differentiating Oakcha from brands offering purely light or floral scents. The brand appears to value creating lasting fragrances and is positioned to inspire a feeling of elegance and allure. # Product The product advertised is Oakcha's Midnight Nymph perfume. It's described as a "warm, deep, and slightly sweet" scent that is also "very sultry." It is highlighted for being a long-lasting perfume, ensuring it "stays with you." The perfume is suggested to be perfect "for nights when you wanna feel unforgettable," implying it is an ideal scent for special occasions or evening wear. The ad emphasizes the perfume's unique and desirable qualities, encouraging viewers to purchase it before it sells out, suggesting it's a popular or limited-availability product. # Visual style The ad has a casual, UGC-style aesthetic. It is filmed in a well-lit bedroom using natural lighting. The editing consists of simple cuts between different shots. The production quality is consistent with typical smartphone-shot video, giving it an accessible and relatable feel. The pacing is moderate, following the rhythm of the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action So I would run to the Oakcha website and get this before it sells out # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by addressing viewers who enjoy dark, addictive perfumes. - 00:03–00:06 She introduces Oakcha's Midnight Nymph perfume as a suitable scent for them, holding the product up for a clear view. - 00:06–00:11 She describes the perfume as "warm, deep, and slightly sweet," and "very sultry." - 00:11–00:13 She highlights its longevity, stating, "It's long-lasting too," and reinforcing the scent's appeal. - 00:14–00:16 She emphasizes its ability to make the wearer feel unforgettable. - 00:16–00:20 She recommends viewers to "run to the Oakcha website and get this before it sells out," creating urgency and encouraging immediate action.

# Ad summary A creator shares why she loves Oakcha perfumes, highlighting that the vanilla, rose, and marshmallow scented perfume lasts all day long. # Brand positioning Oakcha is presented as a fragrance brand specializing in perfume extracts with long-lasting scents. The brand positions itself as a provider of high-quality, sophisticated perfumes and is inspired by other popular scents. # Product Oakcha's Sweet Addict perfume is an extract of perfume made for people who enjoy vanilla perfumes. It contains notes of vanilla, rose, and marshmallow. Because it is an extract of perfume, it lasts all day long. # Visual style The ad has a clean, polished aesthetic with a UGC feel. The editing style consists of quick cuts. The pacing is quick. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator introduces the Oakcha product. - 00:04–00:11 00:04–00:11 She mentions that the perfume has notes of vanilla, rose, and marshmallow and because it is an extract of perfume, it lasts all day long. - 00:11–00:14 00:11–00:14 The creator shares that the Oakcha product is inspired by Love, Don't be Shy and says that she knows what product she is going to repurchase during their sale. - 00:14–00:17 00:14–00:17 Final shot of the Oakcha perfume packaging.

# Ad summary A woman shows off a SWEVEN perfume, highlighting the fragrance and affordability. # Brand positioning Oakcha's SWEVEN aims to provide luxury fragrances at an affordable price. The brand wants to occupy the space of high-end designer perfumes without the high-end price tag. Oakcha promotes a lifestyle where luxury and affordability can coexist, allowing customers to experience premium fragrances without breaking the bank. The brand pushes against the norm of expensive designer perfumes, offering a more accessible option while maintaining a high-quality feel. The brand positioning is both functional (affordability) and emotional (luxury experience). # Product The featured product is SWEVEN, an extrait de parfum by Oakcha, presented as a high-end designer perfume that lasts all day without being overpowering. SWEVEN is for those who appreciate luxury fragrances but are looking for an affordable alternative. The product is described as having a warm, slightly sweet smell with a soft, creamy richness. The perfume comes in a striking red bottle and packaging. The ad addresses the purchase barrier of high costs typically associated with luxury perfumes by highlighting SWEVEN's affordability, making it accessible to a broader audience. SWEVEN is worth trying because it provides the experience of a high-end designer perfume at a more accessible price point, allowing customers to enjoy a luxurious scent without the financial burden. # Visual style The ad has a bright, clean aesthetic with natural lighting and a casual feel, like a UGC demo. Editing is minimal with static shots and smooth transitions. The production quality gives off a polished UGC vibe, which makes the ad feel relatable to a younger audience. Pacing is moderate, with cuts timed to align with spoken lines, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action stop waiting and go to Oakcha.com today to start your collection # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with the creator holding a red Oakcha perfume bottle in front of a mirror, framing the product reveal as her biggest regret not discovering it sooner. - 00:02–00:05 The perspective shifts to a close-up of the creator, who shares her personal experience and positive sentiment about the perfume, explaining that the product is called "Sweven" and it "smells so good." - 00:06–00:12 The creator describes the scent profile, noting that "it's warm like slightly sweet smelling and has that soft almost creamy richness to it," providing the audience with sensory details. - 00:08–00:11 Cutting to a shot of the product's packaging, the creator displays the perfume's box and a card, showing the product's brand identity. - 00:12–00:16 The creator expresses her opinion that the perfume “genuinely smells like a high-end designer perfume that lasts all day without being overpowering," reinforcing the quality and longevity of the scent. - 00:17–00:20 Responding to the issue of price, the creator presents the product as luxury, stating that "although it looks luxury, it's actually really affordable," further appealing to a cost-conscious audience. - 00:21–00:24 The creator wishes she knew about the brand earlier, stating "so I could have saved so much money if I knew about this earlier." - 00:24–00:27 She closes with a call to action, "stop waiting and go to Oakcha.com today to start your collection," directing viewers to take immediate action and buy the product.

# Ad summary A creator suggests stopping buying expensive perfumes that don't last and, instead, purchase OAKCHA designer-inspired perfumes, which are more affordable and guaranteed to get compliments. # Brand positioning OAKCHA is presented as a fragrance brand offering designer-inspired perfumes at a fraction of the cost of high-end brands. The brand aims to occupy a space in the consumer's mind as an accessible alternative to expensive perfumes. The brand aligns with the value of affordability and promotes a practical approach to fragrance, offering a functional solution without sacrificing the essence of luxury scents. OAKCHA pushes against the norm of high prices in the perfume industry, offering a more economical option. The brand positioning is primarily functional, focusing on providing the same quality and scent experience as designer perfumes but at a lower price point. # Product OAKCHA offers designer-inspired perfumes at a fraction of the cost of the branded product. The product is for individuals who appreciate designer fragrances but are price-conscious. The perfumes come in various scents, each inspired by popular designer fragrances. A key USP is the affordability, allowing customers to enjoy high-quality scents without spending hundreds of dollars. The perfumes are presented as a practical alternative to expensive perfumes that don't last long. OAKCHA addresses the purchase barrier of high cost and assures customers they will receive compliments every time they wear it. The ad tells the viewer this product is worth trying because it provides the same experience as designer perfumes at a fraction of the price. # Visual style The ad has a UGC aesthetic. The production quality is a hybrid that is both polished and raw, which supports the intended tone of everyday relatability. The editing style consists of quick cuts and static shots. The pacing is quick, and the cuts are synced to the spoken voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Shop OAKCHA today # Point of view - [object Object] # Storyline - 00:00–00:03 A person puts their hands up to the camera and says to stop buying expensive perfumes. - 00:03–00:04 The person presents designer perfume bottles, saying that they do not last long. - 00:04–00:05 The person suggests buying OAKCHA perfumes instead. - 00:06–00:12 The person shows the packaging and states that they are designer-inspired perfumes where you can smell exactly like your favorite designer perfume for a fraction of the price. - 00:12–00:15 The person shows the OAKCHA perfume bottles. - 00:16–00:18 The person stacks multiple OAKCHA perfume boxes on top of each other. - 00:18–00:19 The person says to shop OAKCHA today.

# Ad summary A woman shows off a fragrance called Strawberry Sensation by Oakcha. She says it's for strawberry queens and anyone who wants to smell like juicy fruit. She sprays it on her wrist and says it smells amazing. She says you smell like strawberry shortcake and that it's long-lasting and affordable. She says the bottle is cute and there are many great reviews on it. She encourages viewers to switch to Oakcha today. # Brand positioning Oakcha is presented as a brand that specializes in creating unique and high-quality fragrances. The focus is on creating scents that capture the essence of specific flavors or experiences, as seen with the Strawberry Sensation fragrance. The brand aligns with a playful and youthful lifestyle, catering to individuals who enjoy expressing their personality through scent. Oakcha seems to be pushing against the norms of traditional, overly serious perfume brands by offering fun, fruit-inspired scents. # Product The product being advertised is the "Strawberry Sensation" fragrance by Oakcha, a perfume designed to capture the scent of juicy strawberries. It is explicitly targeted towards "strawberry queens" or anyone who desires to smell like a sweet, fruity treat. The fragrance is described as smelling like a "strawberry shortcake." Additional benefits highlighted are that it is long-lasting, affordable, and comes in a cute bottle. The ad aims to overcome the purchase barrier of uncertainty about the scent by stating it will make you smell like a strawberry shortcake. # Visual style The ad has a casual, UGC feel with natural lighting and minimal editing. The production quality is simple, aligning with a personal recommendation style. The editing includes quick cuts to emphasize different aspects of the product. The pacing is fairly consistent, matching the rhythm of the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Switch to Oakcha today. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator holds a box of Strawberry Sensation perfume. - 00:05–00:09 She opens the box, revealing the perfume bottle. The perspective is from the creator, who is speaking directly to the audience in a casual, friendly tone, positioning herself as a knowledgeable user sharing her experience. - 00:09–00:13 She sprays the perfume on her wrist, and the perspective shifts back to the creator, emphasizing her personal use and enjoyment of the product. The tone is enthusiastic, conveying her genuine satisfaction. - 00:13–00:19 The creator is now holding the product. The tone continues to be positive and encouraging, as the creator lists the benefits of the product, emphasizing its value and appeal. - 00:19–00:21 She ends by spraying the perfume and encouraging viewers to switch to Oakcha today.

# Ad summary An influencer shares OAKCHA fragrances, highlighting their affordability, long-lasting scents, and variety, making them a great choice for perfume lovers. # Brand positioning OAKCHA is presented as a brand that offers intense, luxury fragrances at affordable prices. The brand breaks away from the norm of expensive perfumes by providing budget-friendly alternatives without compromising on quality. OAKCHA emphasizes accessibility, with a wide variety of scents available for both men and women, positioning itself as a go-to for fragrance lovers seeking value. # Product OAKCHA offers extrait de parfum fragrances that are long-lasting and affordable. The fragrances come in rectangular bottles with distinct color-coded packaging. They have a range of scents for both men and women. The brand is positioned as a provider of dupes for popular high-end fragrances, offering the same quality at a fraction of the price. # Visual style The ad has a casual, UGC feel, with the influencer recording from what appears to be her home. The lighting is natural, and the editing consists of quick cuts to maintain a fast pace. The overall production quality is simple and straightforward, which aligns with the authentic tone and aims to connect with viewers seeking honest reviews. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action get yours at Oakcha.com! # Point of view - [object Object] # Storyline - 00:00–00:04 The influencer begins by teasing that multiple perfumes cost the same as one high-end perfume. - 00:04–00:09 She explains the scents are intense, luxury fragrances at the best prices, highlighting positive customer reviews. - 00:09–00:12 The influencer shares that the fragrances are long-lasting and affordable. - 00:12–00:16 She shows the brand's website and emphasizes that they have a hundred different fragrances for men and women. - 00:16–00:21 She encourages viewers to check out OAKCHA before they sell out, promising that they will.