How notonthehighstreet Advertises on Meta

# Ad summary A short video ad for Not On The High St. shows a keychain that opens to reveal a picture of a baby. The ad promotes personalized gifts for Dad. # Brand positioning Not On The High Street is presented as a brand that offers personalized, unique gifts. The ad aims to occupy a space in the consumer's mind as a place to find thoughtful and individual presents, specifically for occasions like Father's Day. The brand promotes emotional connection and individuality, pushing against the norms of generic, mass-produced gifts. The brand positioning is emotional, focusing on the sentimental value and personal touch of their products. # Product The advertised product is a personalized leather keychain designed as a gift for dads. The keychain is tan leather with a snap closure, featuring the word "Daddy" embossed on the outside. When opened, it reveals a small photo inside. The product is for anyone looking for a sentimental, personalized gift for a father figure. A key USP is its personalization element, allowing customers to include a meaningful photo. The ad showcases a heartwarming use occasion—a father cherishing the keychain with his child, emphasizing its emotional value. The ad addresses the purchase barrier of finding unique and thoughtful gifts by offering a customizable and sentimental option. # Visual style The ad has a warm, intimate aesthetic with a mix of close-up product shots and personal interaction scenes. The editing style includes quick cuts to maintain a fast pace. The production quality is a blend of polished commercial and lifestyle content. The cuts are timed to the music. The ad maintains a consistent pace to keep viewers engaged. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The camera focuses on a person handing a leather keychain to another person. - 00:02–00:05 00:02–00:05: The camera zooms in on the keychain, showing the word "DADDY" embossed on it. Hands open the keychain to reveal a photo inside. - 00:05–00:09 00:05–00:09: A smiling father lies on a couch, playfully interacting with his young child. The scene conveys warmth and affection.

# Ad summary Image ad featuring a woman wearing a double layered gold necklace with a small white pearl on one of the chains. A customer review appears on top of the image. # Brand positioning This ad presents the brand as a purveyor of beautiful, delicate necklaces. The brand seems to value customer satisfaction, based on the inclusion of a positive review. By featuring a delicate, understated piece, the brand appears to be targeting consumers who prefer classic and understated designs over bold or trendy statement pieces. The brand seems to be focused on quality and service that consumers care about. # Product The product featured is a delicate, gold necklace. It appears to be double layered, with one chain slightly shorter than the other. The shorter chain has a small, white pearl in the center. The necklace is worn closely around the neck, accentuating the wearer's neckline. The product is shown being worn by a person in a real-life context. # Visual style The visual style is clean and simple, focusing on the product. The image is well-lit, with a shallow depth of field that blurs the background and emphasizes the necklace. The overall aesthetic is polished and professional. # Hooks Headline: Beautiful, delicate necklace, arrived very quickly after ordering # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a focus on the aesthetic qualities of the brand. The brand shares a positive customer review, with the explicit intent of conveying customer satisfaction and product quality.

# Ad summary This ad is for finding top rated gifts on NOT ON THE HIGH ST. for Father's Day. The image shows a card that says 'TOP DAD' with a quote from a reviewer highlighting the quality and quick delivery. # Brand positioning NOT ON THE HIGH ST. is presented as a curated marketplace for unique and thoughtful gifts. It emphasizes quality and positive customer experiences, as highlighted by the customer quote in the ad. The brand stands out from mass-market retailers by offering a selection of top-rated gifts, suggesting a focus on higher standards and customer satisfaction. The focus on unique, top rated gifts suggests a higher price point than mass market retailers. # Product The featured product is a greeting card designed as a gift for dads, with the words 'TOP DAD' in a stylized, aviation-themed design. The card features red and blue stripes above and below the text, and a blue star below. The card is white and comes with a brown craft paper envelope. The ad highlights the perceived quality and fast delivery of the card based on customer feedback. This product is perfect for someone looking for a simple card to show appreciation for their dad. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation and customer testimonials. It uses a simple color palette and flat lay composition to highlight the product. The background is plain and uncluttered, drawing attention to the card and the brand's logo. The typography is clear and easy to read, which enhances scannability. # Hooks Headline: Top rated gifts, just for Dad # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by presenting the concept of 'Top rated gifts, just for Dad' to immediately signal relevance to potential buyers for Father's Day. This sets the context for the gift selection and grabs the attention of those looking for such items, from the brand's perspective. - The image features a 'TOP DAD' card. This showcases a specific product from the brand's collection that fits the Father's Day theme, from the brand's perspective. - A quote from a customer stating 'Quality is brilliant, also received really quickly' is displayed to build trust through social proof. This assures potential buyers of the product's quality and the brand's efficient service, from the customer's perspective. - The ad ends by mentioning 'from NOT ON THE HIGH ST.' This reinforces brand recognition and directs potential buyers to the platform, from the brand's perspective.

# Ad summary This ad promotes top-rated gifts for Dad, specifically from Not On The High Street, featuring a football stadium-themed phone docking station. # Brand positioning Not On The High Street positions itself as a purveyor of unique and top-rated gifts. The brand's alignment with thoughtful gifting suggests a customer-centric approach that stands apart from generic retailers. By focusing on quality and distinctiveness, the brand caters to consumers looking for meaningful presents that go beyond the ordinary, emphasizing heartfelt connections. # Product The advertised product is a phone docking station designed to resemble a football stadium. The dock is rectangular with white walls that encircle a miniature green football field, complete with white lines and a center circle. A smartphone is placed on the dock, displaying a music or podcast interface. This product is clearly targeted towards football enthusiasts, specifically fathers, providing a playful and functional way to hold their phones while showcasing their passion for the sport. The ad addresses the challenge of finding a unique and thoughtful gift, particularly for men who are sports fans, by offering a personalized and themed item. # Visual style The ad features a clean, well-lit product shot that aims for a polished yet approachable feel. It uses a simple, direct composition to highlight the product's unique design and appeal. The typography is elegant and easy to read, complementing the overall aesthetic. The overall effect is designed for easy scannability in a social feed, blending a curated product presentation with clear social validation cues. # Hooks Headline: Top rated gifts, just for Dad # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting 'Top rated gifts, just for Dad', immediately setting the context. This message is from the brand’s perspective, aiming to capture the attention of those seeking gift ideas for Father's Day. - A visual of the football stadium-themed phone docking station is shown with a phone on top. This is from the brand’s perspective, showcasing the product and its unique design. - A customer testimonial is presented in a purple text bubble along with 5 gold stars which provides social proof of the product’s appeal. This is a customer’s perspective, offering a positive review of the product. The ad then ends with the brand logo for 'Not On The High St.', reinforcing the source of this unique gift idea. This is from the brand’s perspective, directing viewers where to find and purchase the item.

# Ad summary This ad showcases the Popcorn Shed brand and their various gourmet popcorn flavors. The ad features the cousins and co-founders of the brand and highlights the origin of the brand starting out of the garden shed. The ad also shows the process of making the gourmet popcorn and ends by welcoming viewers to Popcorn Shed on Not On The High Street. # Brand positioning Popcorn Shed is presented as a gourmet popcorn brand that distinguishes itself by offering unique and diverse flavors, with over 30 options available. The brand started from a small garden shed and has grown into a brand that is available on Not On The High Street. The brand aims to create tasty gourmet popcorn for those sharing moments that matter. This positions the brand as an accessible luxury, perfect for gifting or personal indulgence. Their products are presented as high-quality, handcrafted, and suitable for sharing, emphasizing connection and special moments. # Product Popcorn Shed offers a variety of handcrafted gourmet popcorn in unique flavors. These popcorns are made with all-natural ingredients and are gluten-free. The ad highlights flavors such as Cinnamon Roll, Carrot Cake, Say Cheese, Salted Caramel, Matcha Latte, and Gingerbread. The packaging features a distinctive window design, offering a glimpse of the popcorn inside. These gourmet popcorns are intended for sharing, gifting, or personal indulgence. They cater to those looking for snacks or new gift ideas, aiming to provide something beyond the ordinary. # Visual style The ad features a mix of polished commercial shots and more casual, UGC-style clips. The editing style includes quick cuts and transitions to maintain a fast pace and showcase a variety of scenes and products. The production quality is a hybrid, blending professional-looking factory footage with personal, relatable moments from the brand founders, making it feel both authentic and high-quality. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the presenter holding a box of Popcorn Shed Cinnamon Roll gourmet popcorn. - 00:01–00:02 00:01–00:02: Transition to a machine processing and packaging popcorn. - 00:02–00:03 00:02–00:03: The popcorn is poured into a bowl. - 00:03–00:04 00:03–00:04: Sam and Laura, the cousins and co-founders of Popcorn Shed, are smiling and holding up their popcorn and their awards for their marshmallow popcorn. - 00:04–00:05 00:04–00:05: The cousins taste test a bag of their own popcorn. - 00:05–00:06 00:05–00:06: The cousins are happily holding up their popcorn in front of a shop. - 00:06–00:07 00:06–00:07: A large batch of popcorn is seen inside a large container. - 00:07–00:09 00:07–00:09: The popcorn is transferred into bags on a conveyor belt and is then packaged into cardboard boxes. - 00:09–00:10 00:09–00:10: The cousins are seen in lab coats with a large bag of popcorn and high five. - 00:10–00:11 00:10–00:11: The presenter is seen holding a bag of their nugget popcorn and eating it. - 00:11–00:12 00:11–00:12: Popcorn is being processed through machines. - 00:12–00:14 00:12–00:14: A person is running towards a shed. - 00:14–00:17 00:14–00:17: Transition back to the inside of the factory where popcorn is being processed and different boxes of popcorn are being held up. - 00:17–00:21 00:17–00:21: Showcasing the process of flavoring popcorn and other containers of popcorn. - 00:21–00:24 00:21–00:24: An outside shot of the Matcha Latte popcorn with an iced matcha latte and more various flavors being held up.

# Ad summary This ad showcases Not On The High Street's range of taste-tested foodie gifts. It features a variety of gourmet foods and gifts suitable for various occasions, particularly emphasizing gifts for Dad. # Brand positioning Not On The High Street is presented as a purveyor of carefully curated, taste-tested foodie gifts. The brand is positioned to offer a diverse range of high-quality food items suitable for gifting on various occasions. By showcasing a wide array of unique and appealing products, the brand aligns with values of thoughtfulness, good taste, and providing memorable culinary experiences. This suggests a departure from generic high street offerings, emphasizing distinctive, premium choices. The brand positioning is both functional (high-quality, taste-tested) and emotional (thoughtful, celebratory), aiming to make gift-giving a special experience. # Product The ad features a diverse range of taste-tested foodie gifts from Not On The High Street. These include mince pies, cookies decorated with racing motifs, pesto pasta with a handwritten recipe, and fruitcake with accompaniments. These products cater to different tastes and occasions, suggesting a wide appeal and various use cases, such as holiday celebrations or personalized gifts for specific recipients. The products' USPs lie in their gourmet quality, taste-tested assurance, and suitability as unique, thoughtful gifts. The ad also addresses purchase barriers by visually demonstrating the appeal and quality of the products, making them worth considering for gifting. # Visual style The ad has a bright, stop-motion style aesthetic. The production quality is polished with attention to detail in food styling and setting arrangements. The editing uses quick cuts to transition between different food items and scenes, maintaining a consistent and upbeat pace. The audio-visual sync is timed with the music, enhancing the rhythm and energy of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A hand reaches into a shelf, followed by the camera focusing on a variety of foods. - 00:01–00:02 Close-up shot of hands cutting into a mince pie. This is followed by the camera focusing on a variety of foods. - 00:02–00:04 A hand picks up a cookie. The camera focuses on a variety of cookies decorated with racing motifs. - 00:04–00:06 A close-up shot of someone tossing pesto pasta in a bowl, along with a handwritten recipe on a cutting board. - 00:06–00:07 The camera shows butter being spread on a slice of fruitcake. - 00:07–00:10 A father and child are smiling at each other and hugging. The camera focuses on a variety of foods.

# Ad summary This ad shows the making of a ceramic horseshoe from clay. It shows the process of making the product, adding paint, and shows the final product in a gift box. # Brand positioning The brand is presented as a small business that hand makes personalized gifts. The values the brand aligns with are gift giving and personalization. The brand offers unique handmade gift options. The brand's positioning is emotional through personalization. # Product The product advertised is a ceramic horseshoe that can be personalized. The horseshoe is a decorative piece. The horseshoe is crafted from clay, then painted and personalized. Each horseshoe appears to be custom made. # Visual style The overall aesthetic is a simple UGC style video. The video has quick cuts that show the different steps to making the horseshoe. The video uses static shots. The production quality is standard. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The person lays out the clay on a covered surface. - 00:02–00:06 00:02–00:06 The clay is then cut and formed into the shape of a horseshoe. - 00:06–00:15 00:06-00:15 Clay stamps and tools are then used to add details to the horseshoe. - 00:15–00:17 00:15-00:17 A display of multiple ceramic horseshoes is shown. - 00:17–00:21 00:17-00:21 White paint is applied to the horseshoe, and then black paint is used to fill in details. - 00:21–00:22 00:21-00:22 The horseshoes are placed in a kiln. - 00:22–00:24 00:22-00:24 Gold paint is added to the horseshoe to add additional details. - 00:24–00:29 00:24-00:29 The final product is shown inside of a gift box.

# Ad summary The ad showcases Not On The High Street's selection of gifts for Dad. The ad emphasizes the top-rated quality and fast delivery of gifts, encouraging viewers to purchase them. # Brand positioning Not On The High St. (NOTHS) positions itself as a curator of unique and high-quality gifts. The brand is presented as a one-stop shop for finding the perfect present, especially for special occasions like Father's Day. The ad emphasizes convenience and reliability with the offer of speedy delivery. NOTHS stands out by sourcing its products from independent businesses and makers, offering a curated selection not found in mainstream retail. # Product The featured product is a gift set designed for dads. It includes a selection of gourmet food items such as flavored oils, artisanal sauces, and condiments. Each item is packaged in glass jars or bottles. The collection is presented as a ready-to-gift package, eliminating the need for individual selection and wrapping. The products are positioned for those seeking a thoughtful and premium gift that appeals to a foodie dad, emphasizing the convenience of a curated assortment. # Visual style The ad has a clean, polished look with a focus on showcasing the product. It is a studio shot with natural lighting, which emphasizes the quality and appeal of the gift set. The color palette is muted and warm, creating a welcoming and sophisticated feel. The layout is simple, with text elements strategically placed to highlight key selling points. The overall aesthetic is designed to appeal to a discerning customer seeking a thoughtful gift. # Hooks Headline: Top rated gifts, just for Dad # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by declaring that the gifts presented are "Top rated gifts, just for Dad" to immediately identify the product category and target audience. This message, told from the brand's perspective, quickly clarifies the ad's purpose and focuses the viewer's attention. - Next, a photo of an assortment of food items attractively arranged is shown, to illustrate the variety of gifts available. The product is centered on a wooden cutting board placed on a green and white checkered surface in front of a white box with a gray leaf pattern on it. This is from the brand's perspective, highlighting visual appeal and perceived quality of the products. - The ad closes with a statement about the brand's customer satisfaction, "Beautifully packed and very speedy delivery". The five stars preceding the statement add to the perception that the brand is reliable. The ad finishes with "from NOT ON THE HIGH ST.", to indicate the source.

# Ad summary This ad shows the process of making a handmade beaded necklace. Small dishes of beads and charms are turned over onto a larger tray, and then the finished necklace is shown being worn. # Brand positioning The brand is presented as an artisanal jewelry brand creating handmade beaded necklaces. The aesthetic is youthful, fun, and expressive, aligning with a DIY or craft-oriented lifestyle. The emphasis on visible assembly suggests a commitment to transparency and handcrafted quality over mass production. The brand is positioned as accessible and creative, inviting customers to appreciate the process and uniqueness of handmade items. # Product The product is a beaded charm necklace made from small, colorful beads. The base of the necklace consists of round grey beads with small pink threading in between each bead. The necklace has a toggle clasp. Charms include a large pink heart, smaller pink beads, and a small silver charm of an animal. The charms hang from the toggle clasp. The necklace is presented as a fun, expressive, and handmade accessory. # Visual style The ad has a bright and airy aesthetic, with natural lighting and pastel colors. The editing is simple and straightforward, with static shots and smooth transitions. The production quality has a polished, commercial feel, lending a clean and professional look. The video is well-lit and visually appealing. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A hand turns over a dish with blue beads onto a white tray. - 00:01–00:02 00:01–00:02 A hand turns over a dish with pink seed beads onto the tray. - 00:02–00:03 00:02–00:03 A hand turns over a large pink heart charm onto the tray. - 00:03–00:04 00:03–00:04 A hand turns over a silver toggle clasp onto the tray. - 00:04–00:05 00:04–00:05 A hand turns over a small dish with pink beads onto the tray. - 00:05–00:06 00:05–00:06 A hand turns over a small pink bead onto the tray. - 00:06–00:07 00:06–00:07 A hand turns over a small pink bead onto the tray. - 00:07–00:08 00:07–00:08 A hand turns over a small silver charm onto the tray. - 00:08–00:10 00:08–00:10 A hand turns over a small silver charm onto the tray. - 00:10–00:11 00:10–00:11 The camera pans up and reveals the final product: a handmade beaded necklace with charms. - 00:11–00:15 00:11–00:15 The camera zooms in closer and the necklace is shown in the palm of a hand. - 00:15–00:17 00:15–00:17 The necklace is shown being worn by a young woman.

# Ad summary This ad features Essi, the creator of Coy Biscuit, who introduces her business and its unique offerings. She explains that Coy Biscuit was founded in 2017 to combine her background in illustration with her love for baking. The ad showcases the intricate, vegan-friendly iced biscuits that Coy Biscuit creates for various occasions and seasons, such as Christmas, birthdays, and corporate events. Essi emphasizes that each biscuit is handmade in her home studio and that they can deliver across the UK, making anyone's day a little sweeter with their postal biscuits. # Brand positioning Coy Biscuit is presented as a brand that specializes in creating intricate, vegan-friendly iced biscuits for various occasions and seasons. The brand aims to occupy a space in the consumer's mind as a provider of unique, handmade, and customizable treats suitable for personal celebrations and corporate events. The brand aligns with values of creativity, artistry, and inclusivity by offering vegan options. Coy Biscuit pushes against the norm of mass-produced baked goods by emphasizing the handmade nature of its products. The brand positioning is both functional, highlighting the vegan-friendly and customizable aspects, and emotional, aiming to bring joy and sweetness to any occasion. # Product Coy Biscuit offers intricate, vegan-friendly iced biscuits designed for every occasion and season. These biscuits are handmade in the creator's home studio, ensuring each one is unique. The biscuits are customizable for events such as Christmas, birthdays, and corporate or brand events. The unique selling proposition (USP) is the combination of artistry and baking, resulting in visually appealing and delicious treats. The ad addresses the purchase barrier of location by stating that they can deliver across the UK, making it easy for anyone to enjoy their biscuits. The ad conveys that these biscuits are worth trying or buying because they are a sweet and artistic way to celebrate any event, offering a personal touch that mass-produced items cannot match. # Visual style The ad has a bright and cheerful aesthetic, with a focus on showcasing the intricate details of the cookies. The editing style includes quick cuts to display a variety of cookie designs. The production quality has a UGC feel, with natural lighting and a home studio setting. The pacing is moderate, with cuts timed to emphasize different cookie designs and the speaker's points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A woman introduces herself as Essi, the creator of Coy Biscuit. - 00:03–00:08 00:03–00:08: Essi explains that she started the business in 2017 to combine her background in illustration with her love for baking. - 00:08–00:13 00:08–00:13: Essi states that Coy Biscuit creates intricate, vegan-friendly iced biscuits for every occasion and season. - 00:13–00:17 00:13–00:17: Essi lists examples of occasions such as Christmas, birthdays, and corporate or brand events. - 00:17–00:25 00:17–00:25: Essi emphasizes that every biscuit is completely handmade in her home studio. - 00:25–00:26 00:25–00:26: Essi concludes by saying that no matter where you are in the UK, they can make your day a little sweeter with their postal biscuits.

# Ad summary An artisan demonstrates the process of making a customized wooden heart-shaped gift, laser-engraved with initials. The gift is crafted from maps, wood, and other materials. # Brand positioning The brand seems to be positioned in the unique, handcrafted, customizable gifts space. It values creativity, personalization, and the use of natural materials like wood. The brand appears to push against mass-produced, generic gifts by offering items that are tailored to individual customers. Its positioning is emotional, focusing on creating memorable and heartfelt keepsakes. # Product The product featured is a customizable wooden heart-shaped gift. It's crafted by combining a heart-shaped wooden base, laser-engraved with initials, with a heart-shaped map insert. The map is a world map with Paris in the center. The map is placed inside a wooden box that is crafted and assembled by hand. The product aims to address the desire for unique, personalized gifts that hold sentimental value. The ad highlights the craftsmanship and attention to detail involved in creating these customized wooden pieces. # Visual style The ad has a DIY, handcrafted aesthetic. It features medium shots with a mix of static and panning camera movements. The production quality has a polished feel and shows the artisan working in their shop. The pacing is moderate and steady. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A person's hands place a wooden frame piece on a map that is under a heart-shaped hole cut into a piece of paper. - 00:01–00:05 00:01–00:05 The person glues the frame pieces together and places them on top of the map cutout to form a completed square. - 00:05–00:08 00:05–00:08 The person places the completed map tile onto a pressing machine, and lowers the press. - 00:08–00:09 00:08–00:09 A computer monitor is shown, displaying the layout for laser engraving. The perspective shifts to the screen. - 00:09–00:12 00:09–00:12 A laser-engraving machine creates a heart shape and initials on a wooden piece. - 00:12–00:14 00:12–00:14 A power sander sands a piece of wood with the initials "JK" burned onto it. - 00:14–00:16 00:14–00:16 A wooden piece is stained and assembled together with other wooden pieces to create a wooden box. - 00:16–00:20 00:16–00:20 The wooden box is assembled and closed. The map tile is placed into the box. The box closes and seals. - 00:20–00:22 00:20–00:22 The final wooden heart product is displayed.

# Ad summary A woman named Sarah from Peeka Jewelry explains that they received an order from Not on the High Street for their custom-made pearl Mama necklace. She says that as they are made to order, they can say anything you like. She explains that if you want your baby's name or initials, a special word or phrase, they can do that. She states that their orders come box ready to gift in eco-friendly jewelry boxes. She states that if you're sending this as a gift, it's going to arrive with that extra special touch. She prompts viewers to message them on Not on the High Street and they'd love to make a custom necklace. # Brand positioning Peeka Jewellery positions itself as a maker of custom, personalized jewelry, particularly necklaces, appealing to customers who value sentimental and bespoke items. The brand highlights its focus on personalized necklaces, making it clear that its core product is designed to be unique and tailored to individual preferences. By emphasizing that their orders come gift-ready in eco-friendly boxes, Peeka Jewellery appeals to customers who value convenience and environmental consciousness. The brand clearly aims to provide an accessible and thoughtful jewelry experience, catering to those who wish to express affection through personalized and ready-to-gift items. # Product The featured product is a custom-made pearl necklace that can be personalized with names, initials, special words, or phrases. These necklaces are specifically designed for the "Mama" market. Each order comes ready to gift in an eco-friendly jewelry box, making it convenient for customers to send directly as a present. The ad highlights the ability to create personalized necklaces with a wide range of customization options. The product's unique selling point is its customizability. The packaging is also emphasized as eco-friendly. # Visual style The ad has a DIY, UGC feel. The setting is a small craft room and the speaker is a female founder. The video consists of many quick cuts and close ups of hands creating jewelry. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Drop us a message on Not on the High Street # Point of view - [object Object] # Storyline - 00:00–00:03 Sarah from Peeka Jewellery introduces herself and the brand. - 00:00–00:03 She mentions receiving an order on Not on the High Street for their pearl Mama necklace. - 00:03–00:07 She points out the necklaces can be made to order, so they can say absolutely anything you like. - 00:07–00:12 She explains that if you want your baby's name or initials, a special word or phrase, they can do that for you. - 00:12–00:16 She states that all of their orders come box ready to gift and are in eco-friendly jewelry boxes. - 00:16–00:19 She states that if you're sending this as a gift, it's going to arrive with that extra special touch. - 00:19–00:23 She prompts viewers to message them on Not on the High Street and they'd love to make a custom necklace.

# Ad summary This ad for Not On The High Street features various birthday celebrations throughout different life stages to convey that you can find gifts for anyone's birthday at the online retailer. # Brand positioning Not On The High Street is presented as an online retailer that specializes in unique birthday gifts. The brand is positioned as an alternative to traditional high street shopping, offering a curated selection of items that cater to a wide range of tastes and preferences. The brand suggests that customers should shop with them to find special and original gifts that can't be found anywhere else, emphasizing the idea of thoughtful and personalized gifting, fitting the retailer in the lifestyle and gifting space. # Product The ad showcases Not On The High Street, an online retailer offering a diverse range of birthday gifts. The ad doesn't focus on a single product but rather promotes the platform itself as a go-to destination for unique birthday presents. It highlights the convenience of finding the perfect gift for anyone, regardless of age, from a child's first birthday to a centenarian's milestone. The platform aims to solve the common problem of struggling to find thoughtful and original gifts, positioning itself as a curated marketplace where customers can discover items that go beyond the ordinary. # Visual style The ad has a simple, clean aesthetic with a focus on user-generated content and clear text overlays. The editing style consists of static shots of photos with a transition to a screen with text. The production quality is a mix of casual snapshots and polished text. The pacing is slow, with each image held for a little over a second before transitioning to the next. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a text overlay, "From 1st birthdays," displayed above a photograph of a toddler sitting outside with a birthday cake. - 00:00–00:01 This sets the stage for a montage showcasing different birthday celebrations across various age groups, emphasizing the retailer's ability to cater to all life stages. The perspective is from the brand. - 00:01–00:02 A photo of a girl celebrating her 10th birthday is shown. - 00:01–00:02 This shot continues the theme of showing different birthday milestones, reinforcing the brand's value proposition of providing gifts for any age. - 00:02–00:03 A photo of a woman celebrating her 40th birthday is shown. - 00:02–00:03 This shot continues the theme of showing different birthday milestones, reinforcing the brand's value proposition of providing gifts for any age. - 00:03–00:04 The text overlay transitions to "To 100th birthdays" above a photo of an elderly woman wearing pink glasses and smiling. - 00:03–00:04 This completes the age range, highlighting the retailer's ability to provide gifts for centenarians. - 00:04–00:06 The ad concludes with the text, "Find birthday gifts like no other," followed by the brand's logo, Not On The High Street. - 00:04–00:06 This final message reinforces the brand's positioning as a unique alternative to traditional gift shopping.

# Ad summary An unboxing video for a self-care subscription box. # Brand positioning Self Care Sundays by Hallby is presented as a subscription box service that aims to bring self-care treats to your door, helping you unwind, destress, and nourish yourself. The brand appears to be geared towards providing an easily accessible, curated experience, promoting the idea that self-care is a deliberate choice. The brand aims for a harmonious blend of items, from tea and snacks to bath soaks and planners, that fit into everyday wellness routines. The brand ethos focuses on the value of slowing down and tending to one's well-being on a regular, ideally weekly, basis. The packaging and product curation lean toward a more functional positioning, emphasizing the benefits of self-care items rather than aspirational or luxury appeal. # Product The Self Care Sundays subscription box by Hallby is a curated collection of items designed to promote relaxation and wellness. Each box includes a variety of self-care products such as bath soaks, tea lights, herbal tea, snacks, a facial sheet mask, and a daily planner. It's designed to provide a holistic self-care experience. The bath soak is presented as a way to relieve tension, while the tea lights aim to soothe the mind. The herbal tea offers relaxation and supports sleep. The daily planner helps with organization and self-reflection. The box includes a self-care tip card that encourages subscribers to practice mindfulness and self-compassion. The packaging is intentionally designed to reflect an aesthetic of calm and simplicity, emphasizing the brand's commitment to making self-care accessible and manageable. # Visual style The ad has a clean, minimalist aesthetic with a focus on natural lighting and soft colors. The video uses static shots with smooth transitions. The overall production quality has a UGC feel due to the natural lighting and casual presentation. The pacing is consistent, with approximately 75 cuts per minute, which keeps the video engaging without feeling rushed. The audio-visual sync is present through the use of sound effects as products are displayed. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The box is placed on a tiled surface. - 00:01–00:02 00:01–00:02 The box is opened, revealing products inside. - 00:02–00:03 00:02–00:03 A hand removes a card from the box. - 00:03–00:04 00:03–00:04 A hand removes an informational card about the box contents. - 00:04–00:11 00:04–00:11 Various items from the box are highlighted, including tea lights, bath soak, shortbread, tea, a sheet mask, an eye mask, and a daily planner. - 00:11–00:12 00:11–00:12 The box with the items is displayed again. - 00:12–00:14 00:12–00:14 The box is moved off the tiled surface.

# Ad summary Essie, the owner and founder of Coy Biscuit, highlights a bespoke portrait biscuit order. The customer wanted to use the biscuits as place cards for her Christmas table. # Brand positioning Coy Biscuit specializes in creating bespoke portrait biscuits. The brand aims to make unique and personalized items that provide joy to customers. The ad promotes an emotional connection through a creative and tailored approach. # Product The product is a bespoke portrait biscuit. Customers provide a photo, which is then used to create a custom biscuit shaped and decorated to resemble the person's face. The biscuits can be decorated with features like gold-painted Christmas crowns, making them a unique and personal way to set a table. The biscuits are best sellers and offer a unique and personalized touch for special occasions. The product provides a novel way to use placecards. # Visual style The ad uses a homemade aesthetic, featuring bright lighting, simple transitions, and a casual feel. The editing style includes quick cuts and static shots. The production quality suggests a UGC feel, with an emphasis on authenticity over polish. The pacing is fairly consistent. The audio-visual sync is standard. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Essie introduces herself as the owner and founder of Coy Biscuit. - 00:04–00:08 Essie invites the viewer to watch her create a bespoke portrait biscuit, which she calls one of their best sellers. - 00:08–00:15 Essie shares that one of her favorite orders was from a lady who wanted to use the biscuits as place cards for her Christmas table. - 00:16–00:20 Essie mentions that there were about 20 different faces, all with gold-painted Christmas crowns. - 00:20–00:29 Essie shares that it was one of her more ambitious portrait biscuit orders, but it came together beautifully and that the customer was happy. She thinks it’s a unique and personal way to set a table. - 00:31–00:38 Essie is popping this face into the dehydrator to dry and is adding the final details to bring the cookie to life. - 00:38–00:48 Essie shares she is proud to work with Not on the High Street to bring joy to people all over the UK with biscuits and hopes to do it for many more years.

# Ad summary This ad showcases various children's gifts from Not On The High Street, presented in a clean, visually-driven format with upbeat music. # Brand positioning Not On The High Street is presented as a curated marketplace for unique and personalized gifts for children. The brand is positioned as a go-to destination for finding thoughtful and creative items that stand out from mass-produced options. The brand promotes individuality and attention to detail, aligning with a lifestyle that values personalization and special occasions. It ignores category norms of generic or character-branded children's products, and instead, presents itself as a source for more refined and bespoke items. The brand positioning is both emotional (finding the perfect, meaningful gift) and functional (offering a wide variety of high-quality, unique products). # Product The ad features a variety of personalized gifts for children, including items such as a dinosaur planter, a personalized book, a pair of initialed water bottles, an apron, custom artwork, a gaming headset, a personalized vest, a gift set, and a personalized box. Each product is designed to be unique and tailored to the recipient, making them ideal for birthdays or other special occasions. The items are presented as high-quality and thoughtfully designed, emphasizing the ability to create a one-of-a-kind gift. The personalization aspect is a key USP, addressing the purchase barrier of generic, impersonal gifts. The products cater to parents, family members, and friends looking for meaningful presents that reflect the child's personality and interests. # Visual style The ad has a clean and polished aesthetic with a bright, white background that makes the products stand out. The editing style consists of quick cuts that seamlessly transition between different product arrangements. The production quality is high-end, giving it a commercial feel. The consistent color palette and organized layout create a visually pleasing experience. The pacing is upbeat, with cuts timed to the music, enhancing the rhythm and energy of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 The ad opens with a static display of various children's gifts arranged on a white background. The message being conveyed is that the brand offers a wide selection of gifts for children. - 00:01–00:15 The scene progresses with a slideshow effect, seamlessly transitioning between different arrangements of the children's gifts, all while maintaining the clean white background. This evolution further reinforces the brand's message of diversity and thoughtfulness in its gift selection.

# Ad summary This ad showcases various birthday gift ideas for men from Not On The High Street. It employs a grid layout to display multiple products. # Brand positioning Not On The High Street positions itself as a curated online marketplace specializing in unique and personalized gifts. The brand aims to offer consumers an alternative to mainstream retail, providing access to independent businesses and artisans. By featuring a diverse array of distinctive products, Not On The High Street aligns with values of individuality and thoughtful gifting. The brand emphasizes the emotional aspect of gift-giving, catering to customers who seek presents with a personal touch and a story behind them. This positioning stands in contrast to generic, mass-produced items, appealing to those who prioritize quality and creativity. # Product The ad features a variety of potential birthday gifts for men, showcasing the breadth of products available on Not On The High Street. These include: A personalized black duffel bag, a 50th birthday memory book, a cocktail-making kit, a seasoning gift box, a brown leather toiletry bag, a black braided bracelet, a leather keychain with 'DAD' inscription, a tea sampler box, a deck of playing cards, a mini beer keg, orange patterned socks, and a black beaded bracelet. Each item is presented as a thoughtful and unique gift option, emphasizing the personalization and quality that Not On The High Street offers. The ad seeks to overcome the challenge of finding the 'perfect' gift by presenting a range of diverse and appealing products tailored to different interests and preferences. # Visual style The ad features a clean and minimalist aesthetic with a focus on product presentation. The editing style consists of static shots with abrupt transitions between different product grids. The production quality appears polished, giving off a commercial feel. The consistent pacing and visual arrangement create a sense of order and clarity. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a grid of six gift options, accompanied by the text "Best birthday gifts for him." - 00:03–00:09 The grid shifts, replacing the original items with six new gift options. This continues in a loop, highlighting the wide variety of gifts available.

# Ad summary This ad promotes personalized Lego-style figures from Not On The High Street. It showcases a Lego family being assembled, followed by a real family embracing. The ad is timed to coincide with Father's Day and highlights the Lego figures as a custom gift. # Brand positioning Not On The High Street is presented as a purveyor of unique, personalized gifts, distinguishing itself from mainstream retailers. The brand emphasizes the emotional connection and thoughtfulness behind its products, promoting a lifestyle of personalized gifting and celebrating special occasions like Father's Day. The brand aims to occupy a space in the consumer's mind as a source for meaningful, custom presents that cater to individual relationships and family bonds. # Product The featured product is a set of personalized Lego-style figures designed to resemble a family. These figures are customizable to represent different family members, with options for hair color, clothing, and accessories. The figures stand on a white base that can be personalized with names. The ad highlights the figures as a custom gift, particularly for Father's Day, making them a unique and sentimental present. The product addresses the desire for personalized, thoughtful gifts that go beyond generic options, offering a tangible representation of family relationships. # Visual style The ad has a mixed aesthetic, combining a clean, product-focused shot with a candid, emotional family scene. The editing is smooth, transitioning seamlessly between the product and the family embrace. The production quality is polished, giving the ad a professional feel while maintaining a sense of authenticity. The pacing is moderate, allowing viewers to appreciate both the product details and the emotional connection. Audio-visual sync is maintained, with music and sound effects complementing the visuals. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The ad begins by showing hands assembling Lego-style figures on a white base labeled with "DADDY - ISLA - MUMMY - OLIVER". This introduces the product and its customizable nature, highlighting the ability to personalize the figures with names, showing it from the brand's point of view with a focus on the product assembly. - 00:05–00:08 00:05–00:08: The scene transitions to a real-life family embracing, with a father being hugged by his children. This creates an emotional connection, aligning the personalized Lego figures with real family bonds and the celebration of Father's Day. The perspective shifts to that of a family, emphasizing the emotional value and warmth associated with the product. This moment serves as a heartfelt expression of love and appreciation.

# Ad summary This ad for the StephieAnn Pressed Flower Frame Kit features Nikki, StephieAnn's mom, who explains that she grows all the flowers used in StephieAnn's kits and workshops in her garden. Nikki explains that gardening has always brought her pleasure and that hydrangeas are the gift that keeps on giving. The ad ends with Nikki saying that the kits make great gifts for friends, moms, and daughters and that they are grown with love from her to the viewer. # Brand positioning StephieAnn is presented as a purveyor of pressed flower frame kits and workshops with a focus on natural materials sourced directly from the founder's mother's garden. The brand aligns with values of natural beauty, sustainability, and intergenerational family connection. Positioning itself in the DIY and gifting space, StephieAnn offers a way to bring the outdoors indoors and share the joy of gardening with loved ones through creative expression. # Product The StephieAnn Pressed Flower Frame Kit is a DIY craft kit that allows customers to create their own pressed flower art in glass frames. The kit includes a selection of pressed flowers, sourced directly from the brand founder's mother's garden, as well as a glass frame and instructions. The finished product is a unique piece of botanical art that can be displayed as home decor or given as a thoughtful gift. The ad emphasizes the personal touch and provenance of the flowers, highlighting that they are "grown with love." # Visual style The ad has a bright, natural aesthetic with a homespun feel. Editing is smooth with static shots. The production quality is a mix of UGC and polished commercial, lending authenticity to the brand's story. The pacing is consistent at a moderate speed. Audio and visual elements are synchronized, with shots of flower arranging timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 Nikki introduces herself as Stephie's mom from StephieAnn. - 00:03–00:07 Nikki shares that gardening has always brought her such pleasure. - 00:07–00:15 Nikki shares the varieties of flowers she grows. - 00:15–00:20 Nikki says Hydrangeas are the gift that keeps on giving, which continues her thought about gardening bringing her pleasure. - 00:20–00:25 Nikki states that she loves anything that brings the outdoors indoors. - 00:25–00:31 Nikki says that all flowers in Stephie's kits and workshops are from her garden. - 00:31–00:39 Nikki ends by saying the kits make great gifts and are grown with love from her to the viewer.

# Ad summary This ad showcases a variety of gifts from Not On The High Street, highlighting personalized items for hobby enthusiasts, specifically for dads. The ad emphasizes the brand's selection of unique and thoughtful gifts. # Brand positioning Not On The High Street is presented as a marketplace for unique, personalized gifts, catering to individuals with specific hobbies and interests. The brand aims to occupy a space that stands apart from generic retail by offering distinctive and customizable items. The overall tone is heartfelt and tailored, emphasizing the joy of giving and receiving thoughtful presents. The brand ignores the mass-produced, off-the-shelf gift market, instead focusing on personalized and niche items. The brand positioning is emotional, focusing on the sentimentality and personal connection associated with gifting. # Product The ad features a variety of personalized gift items available from Not On The High Street, targeted towards hobby enthusiasts, particularly dads. Featured items include a LEGO family set with customized figures, a soccer ball with "Daddy" printed on it, a potted plant, and a personalized notebook. Each item is designed to reflect a person's individual interests and passions. The products' unique selling point is their personalization aspect, making them thoughtful and tailored gifts. Use occasions range from leisure activities, like sports and gardening, to sentimental family keepsakes. The ad addresses the common challenge of finding unique and meaningful gifts by offering a range of customizable options that cater to specific interests. # Visual style The ad has a bright, natural aesthetic with a mix of close-up shots and medium shots. The editing style involves quick cuts to showcase various products and scenes. The production quality appears polished yet relatable, with a UGC feel. The visuals include recurring motifs of personalized gifts and family moments, set against diverse backdrops like gardens, kitchens, and living rooms. The pacing is upbeat, timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of a personalized LEGO family set, with the text "The ultimate hobby-lover gifts..." overlaid on the screen. - 00:01–00:01 A foot kicks a personalized soccer ball with "Daddy" printed on it, continuing the theme of hobby-related gifts. - 00:02–00:03 A potted plant is shown being watered, suggesting gifts for gardening enthusiasts. - 00:04–00:05 A father and child are seen looking at a personalized notebook, highlighting a sentimental, hobby-related activity. - 00:06–00:07 Someone is preparing a meal, suggesting gifts for cooking enthusiasts, with a recipe board next to it. - 00:08–00:10 The ad concludes with a heartwarming scene of a father and child embracing, underscoring the emotional value of personalized gifts, adding “just for Dad”.