How Noted Aromas Advertises on Meta

# Ad summary This ad is designed to encourage viewers to switch from expensive perfume brands, like Baccarat Rouge, to more affordable alternatives by Noted Aromas, like Monte Carlo. # Brand positioning Noted Aromas is presented as an affordable alternative to luxury fragrance brands. The ad showcases "Monte Carlo" as an 'inspired by' version of the high-end "Baccarat Rouge" perfume. The brand's positioning is functional, emphasizing cost savings without sacrificing the essence of a luxury fragrance. By highlighting the price difference, the brand aims to appeal to consumers who want a premium scent experience at a fraction of the cost. # Product The featured product is "Monte Carlo" by Noted Aromas, an eau de parfum available in a 50ml / 1.7 fl oz size. It is described as being inspired by the well-known fragrance Baccarat Rouge. The product is packaged in a clear glass bottle with a minimalist white label, a silver cap, and a spray nozzle. The bottle is positioned centrally within the ad. The ad aims to highlight that "Monte Carlo" offers a similar fragrance experience to "Baccarat Rouge" but at a significantly lower price point (£22.99 versus £300+). # Visual style The ad features a collage-style composition with a central product shot surrounded by lifestyle images. The image treatment includes background removal and color grading to create a cohesive and luxurious aesthetic. The typography is large and bold for maximum scannability, while also maintaining a platform-native feel. The visual style is designed to be disruptive yet elegant, aiming to capture attention in-feed and highlight the brand's value proposition. # Hooks Headline: Baccarat Rouge: £300+ Monte Carlo: £22.99 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by positioning the Noted Aromas fragrance, Monte Carlo, alongside the implied luxury of Baccarat Rouge. The high price point of Baccarat Rouge is explicitly stated, suggesting its inaccessibility, from the brand's perspective. - Next, the ad reveals the Noted Aromas product, Monte Carlo, as an inspired alternative. This is meant to showcase the brand's positioning as a more affordable alternative, from the brand's perspective. - The ad concludes by explicitly stating that "Monte Carlo" is inspired by "Baccarat Rouge". This reinforces the value proposition of a similar scent profile at a much lower price. The brand is aiming to influence the audience to try the affordable alternative.

# Ad summary This ad promotes Noted Aromas, a brand of perfumes that creates fragrances inspired by popular designer perfumes, particularly Tom Ford. The ad features a creator who describes how celebrities like Harry Styles, Kim Kardashian, and Victoria Beckham reportedly wear Tom Ford perfumes, which can cost hundreds of pounds per bottle. She then presents Noted Aromas' versions, "Havana" and "Rio," inspired by Tobacco Vanille and Black Orchid respectively, and priced at £19.99 each. The ad emphasizes the high concentration and long-lasting quality of Noted Aromas, positioning them as a high-quality alternative to expensive designer fragrances. # Brand positioning Noted Aromas positions itself as a provider of high-quality, designer-inspired fragrances at an affordable price point. The brand aligns with a value-conscious lifestyle while still promoting the aspirational appeal of luxury scents. By offering "inspired by designer fragrances," Noted Aromas directly addresses the high cost of high-end perfumes, making celebrity-endorsed scents accessible to a broader audience. The brand focuses on functional benefits like high concentration and long-lasting wear, and it pushes against the norm of expensive designer fragrances by offering a budget-friendly alternative. # Product The featured products are two fragrances from Noted Aromas: "Havana" and "Rio." Havana is presented as an alternative to Tom Ford's Tobacco Vanille, described as a "gorgeous warm slightly sweet scent" and is associated with Harry Styles. Rio is presented as inspired by Black Orchid, worn by Kim Kardashian and Victoria Beckham, and is described as "dark, rich, and luxurious." Both fragrances are highlighted for their high concentration (EDP) and long-lasting quality, rivaling that of Tom Ford perfumes. The ad addresses the purchase barrier of high cost by emphasizing the £19.99 price point, making these celebrity-inspired fragrances accessible. Both are packaged in clear rectangular bottles with simple labels and silver caps. # Visual style The ad has a UGC feel, with a simple bedroom setting and natural lighting. The editing consists of static shots and smooth transitions. The production quality is polished enough to convey professionalism but maintains an accessible, friendly tone. The pacing is consistent, with the cuts timed to coincide with the speaker's emphasis on key points. Text overlays are clean and easy to read, helping to reinforce the spoken message. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Buy Havana # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad begins with the creator asking if the viewer wants to know how to smell like celebrities for £20 because she figured it out. This opening captures attention and sets the stage for a cost-effective fragrance solution. - 00:04–00:11 00:04–00:11 The creator explains that she went down a rabbit hole to find out what fragrances celebrities wear and learned that many wear Tom Ford. This highlights the luxury aspect and celebrity endorsement, while setting up the high price point. - 00:11–00:12 00:11–00:12 The creator points out that Tom Ford fragrances cost £200-£300 per bottle, emphasizing the inaccessibility for many consumers. This reinforces the need for an affordable alternative. - 00:12–00:22 00:12–00:22 The creator introduces Noted Aromas, which create fragrances inspired by designer brands. This introduces the product as a solution and positions it as a cost-effective alternative. - 00:22–00:24 00:22–00:24 The creator offers to match the viewer up with a celebrity fragrance equivalent, indicating a personalized recommendation is coming. This builds anticipation. - 00:24–00:36 00:24–00:36 The creator states that Harry Styles reportedly wears Tobacco Vanille by Tom Ford and presents Noted Aromas' "Havana," which is inspired by Tobacco Vanille and costs £19.99. This offers a specific celebrity-fragrance association and the affordable counterpart. - 00:36–00:41 00:36–00:41 The creator suggests that if you want yourself or your boyfriend to smell like Harry Styles, you should buy Havana. This is a direct call to action based on the identified celebrity association. - 00:41–00:59 00:41–00:59 The creator names Kim Kardashian and Victoria Beckham as reportedly wearing Black Orchid by Tom Ford, then presents Noted Aromas' "Rio", which is inspired by Black Orchid and costs £19.99. This repeats the celebrity association format with a second product. - 00:59–01:07 00:59–01:07 The creator addresses potential objections that the fragrances won't smell the same, and claims that both Noted Aromas fragrances have high concentration like Tom Ford perfumes, This proactively counters skepticism with a performance claim. - 01:07–01:11 01:07–01:11 The creator highlights the fragrances last all day instead of disappearing after an hour, reinforcing the quality claim. - 01:11–01:22 01:11–01:22 The creator summarizes that Noted Aromas offers high-quality fragrances without the designer price tag, and regardless if you want to smell like Harry Styles or the Kardashians, Noted Aromas has you covered for £20. This gives a final summary of the benefits and value proposition. The ad concludes by encouraging the viewer to "Go be a celebrity!"

# Ad summary This image ad for Noted. Aromas features multiple perfume bottles on a white background. It highlights a special offer for a limited time on the Sweet State Collection, where customers can get 3x 5ml scents for £10. # Brand positioning Noted. Aromas is presented as a brand that offers high-quality designer-inspired fragrances. The brand positions itself in the fragrance market by providing scents that are reminiscent of designer fragrances, but at a more accessible price point. The ad promotes the Sweet State Collection, suggesting a focus on variety and affordability, allowing customers to experience multiple scents without a high financial commitment. The brand aims to make luxury-inspired fragrances accessible to a broader audience, focusing on delivering quality and variety. # Product The product featured is the Sweet State Collection by Noted. Aromas, presented as 5ml perfume bottles. Each bottle contains a different designer-inspired fragrance, offering a variety of scents within the collection. The bottles are clear with silver caps, showcasing the liquid inside. The ad highlights a special offer where customers can get three 5ml scents for £10 for a limited time only. This addresses the potential purchase barrier of indecision by allowing customers to sample multiple scents at a reduced cost. The design of the product is simple and elegant, emphasizing the quality and sophistication of the fragrances. # Visual style The ad has a clean, minimalist aesthetic with a focus on product visibility and clear messaging. The use of a white background enhances the brightness and simplicity of the design. The visual motif includes the scattered arrangement of perfume bottles, creating a sense of abundance and variety. The image treatment involves background removal and consistent lighting. The typography is large and bold, ensuring high scannability in the feed. The overall style is platform-native, designed to fit seamlessly into a social media environment. # Hooks Headline: THE SWEET STATE COLLECTION # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Sweet State Collection being offered. This is designed to capture interest immediately by presenting the collection, indicating a variety of scents are available. The brand is introducing the product line. - The next beat is the offer to get 3x 5ml scent for £10. The brand is drawing focus to the affordability of trying multiple scents, appealing to customers who may be hesitant to commit to full-size bottles. This encourages trial and discovery. - The story ends by reinforcing the limited-time nature of the offer. The brand is adding urgency to the purchase decision, encouraging immediate action to take advantage of the deal. This emphasizes exclusivity.

# Ad summary A still life product photo advertising Noted. Aromas Tokyo perfume. The perfume is presented with a description of it's notes and a comparison to the price of similar perfumes by designer brands. # Brand positioning Noted. Aromas is presented as a brand offering high-quality perfumes at an affordable price point. The ad promotes an accessible and discerning brand image by using the phrase "vs Designer RRP" to highlight the price difference between Noted. Aromas and designer brands. The brand is positioning itself to offer similar products at a much lower price. # Product The advertised product is Noted. Aromas Tokyo Eau de Parfum, a fragrance described as having a "dark cherry, warm and a little addictive" scent profile. The product is explicitly "Inspired by Lost Cherry," suggesting it is a dupe for Tom Ford's Lost Cherry perfume. The ad highlights its affordability by listing its price as "From £22.99" and including a comparison: "vs Designer RRP: £290+". This messaging addresses a potential purchase barrier related to cost by positioning the product as an affordable alternative to a designer perfume. # Visual style The ad has a product-focused, studio-shot aesthetic. The lighting is soft and warm, highlighting the shiny, dark red cherries. The image treatment includes color grading to enhance the richness of the red tones. The visual motif is a flatlay style, with the product and cherries arranged in a visually appealing manner. The typography integration is clean and legible, contrasting with the rich background. This high-design style adds a sense of luxury. # Hooks Headline: Dark cherry. Warm and a little addictive. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with an image of the Noted. Aromas perfume bottle surrounded by cherries. This presents the product in an aesthetically pleasing way and visually connects the perfume to its scent profile. - Next, the ad describes the perfume as "Dark cherry. Warm and a little addictive. Inspired by Lost Cherry." This highlights the perfume's scent and connects it to a popular designer fragrance. - Finally, the ad notes the price of the perfume: "From £22.99" in comparison to similar designer perfumes at "vs Designer RRP: £290+". This is intended to persuade the viewer to purchase the perfume, since it is much less expensive than the designer perfume.

# Ad summary This image ad for Noted. Aromas perfume features the Santa Barbara scent, inspired by Kayali Vanilla 28. It presents the perfume bottle nestled in a dessert dish with ice cream, emphasizing its sweet and inviting aroma. The ad highlights that the perfume is new and only £22.99, aiming to entice viewers with its appealing scent profile and attractive price. # Brand positioning Noted. Aromas is presented as a fragrance brand that draws inspiration from well-known and beloved scents, offering a familiar yet unique olfactory experience. The brand positions itself by creating perfumes inspired by popular fragrances, making luxury scents more accessible. This strategy aligns with a playful and approachable tone, suggesting that customers can enjoy high-quality, enjoyable fragrances without the typical high-end price point. By referencing 'Kayali, Vanilla 28,' Noted. Aromas directly acknowledges a popular fragrance, subtly indicating that it either emulates or offers a similar experience at a potentially more accessible price point. The brand focuses on recreating familiar and inviting aromas that are both accessible and appealing to a broad audience. # Product The featured product is 'Santa Barbara' perfume by Noted. Aromas, inspired by Kayali Vanilla 28. This perfume is presented in a clear glass bottle with a silver cap, showcasing the light yellow liquid inside. The product is positioned as a sweet and inviting scent, emphasized by its placement alongside scoops of ice cream in a dessert dish. The ad explicitly addresses the product's newness ('NEW IN') and highlights an attractive price point (£22.99), aimed at reducing purchase hesitation. The product aims to capture the essence of a well-loved fragrance (Kayali Vanilla 28) while offering an accessible alternative in terms of price and availability, positioning it as a desirable everyday luxury. # Visual style The ad features a high-quality, studio-shot image with soft, diffused lighting that creates a smooth and inviting aesthetic. The composition is carefully arranged with the perfume bottle and ice cream scoops displayed in a visually appealing manner. The color palette is soft and muted, with pastel pinks, creams, and silver tones, enhancing the gentle and sweet impression. The typography is clean and modern, complementing the overall polished look. The visual style mimics a sophisticated lifestyle or beauty product advertisement, aiming to catch the viewer’s eye with its attractive presentation. # Hooks Headline: SANTA BARBARA # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the fragrance 'Santa Barbara' by Noted. Aromas. This aims to immediately capture attention and inform the audience about the product being promoted, told from the brand's perspective. - Next, it mentions that the fragrance is 'INSPIRED BY KAYALI, VANILLA 28'. This builds familiarity and gives context to the scent profile, suggesting a known and liked reference point, told from the brand's perspective. - The image showcases the perfume bottle presented in a dessert setting with ice cream. This creates a visual metaphor linking the fragrance to sweetness and indulgence, enhancing the product's appeal, told from an objective perspective. - Finally, the ad highlights 'NEW IN' and 'ONLY £22.99', clearly stating the product's recent arrival and attractive pricing. This incentivizes immediate purchase by highlighting newness and affordability, told from the brand's perspective.

# Ad summary This lifestyle image ad showcases Noted Aromas' Santa Monica perfume by including images of a woman with a pink purse and shorts, pink gumballs, a pink lollipop, and a pink ferris wheel. # Brand positioning Noted Aromas aims to capture the essence of unique destinations through expertly crafted perfumes. The brand strives to transport its customers to specific places around the world through scent. They offer an accessible luxury experience for those seeking to express their individuality and connect with their favorite places on a deeper sensory level. The brand appears to eschew traditional celebrity endorsements or overly complex marketing, instead focusing on simple, minimalist aesthetics that emphasize the fragrance itself. # Product Noted Aromas' Santa Monica is a perfume designed to capture the essence and feeling of the Santa Monica location. The perfume comes in a clear glass bottle with a silver top. The (on-package label text) notes that it is eau de parfum in a 50ml/1.7 fl oz bottle. This product promises to offer wearers an olfactory journey to the iconic California destination. # Visual style The ad has a bright, feminine aesthetic with a focus on the color pink. The four-way split of images gives it a collage-like feel. The overall impression is light and airy, reminiscent of a summery beach vacation. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image is composed of a four-way split featuring the product itself and different imagery that provides context for the product. The intention of the ad is to create a link between the perfume and the aesthetic of California through the use of the pink color palette. This is from the brand's point of view.

# Ad summary This ad promotes Noted Aromas' 5x 5ml fragrance bundles, which are designer-inspired fragrances. The ad highlights that the bundles are now 50% off, costing only £10. It emphasizes the ability to pick five scents from over 100 designer-inspired icons, delivered in perfect mini sizes. The ad positions the product as an ideal way to explore luxury fragrances without the high price tag, making it handbag-friendly and travel-ready. # Brand positioning Noted Aromas is presented as a brand that offers affordable access to luxury fragrances. The brand positions itself as a solution for those who want to experience high-end scents without committing to the full price of designer perfumes. It aligns with values of accessibility, exploration, and practicality, offering a way to test and enjoy various fragrances in convenient, travel-friendly sizes. The brand pushes against the norm of expensive, full-sized perfume bottles by providing smaller, more affordable alternatives, making luxury fragrances more attainable for a broader audience. The brand positioning is both functional (offering a practical way to sample fragrances) and emotional (allowing customers to indulge in luxury without financial strain). # Product The featured product is a 5x 5ml fragrance discovery set from Noted Aromas, comprising five mini spray bottles of designer-inspired fragrances. These sets allow customers to sample a variety of scents at a lower cost than purchasing full-sized bottles. The product is for individuals who appreciate luxury fragrances but are hesitant to spend a lot of money on a single scent. The USPs include the ability to choose from over 100 designer-inspired icons, the travel-friendly size, and the affordable price point. The ad addresses the purchase barrier of high costs associated with luxury perfumes, offering a way to test and explore different scents without committing to a large investment. The product is presented as handbag-friendly and travel-ready, making it convenient for on-the-go use. # Visual style The ad has a polished UGC feel, with bright lighting and clear shots of the product. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, giving it a commercial feel while still maintaining a sense of authenticity through the use of real people showcasing the product. The pacing is consistent, with cuts timed to the voiceover to emphasize key points. The overall aesthetic is clean and modern, aligning with the brand's image of accessible luxury. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman holding multiple Noted Aromas fragrance bottles, introducing the brand and hinting at the appeal of trying something new. - 00:02–00:03 The scene transitions to a woman in a bathroom setting, reinforcing the idea of trying new fragrances and setting the stage for personal use. - 00:03–00:05 The ad showcases a boxed set of five Noted Aromas fragrances, emphasizing that they are designer-inspired and available for only £10, highlighting the value proposition. - 00:05–00:09 Close-ups of individual fragrance bottles are shown, reinforcing the brand and volume, while the voiceover confirms the 5x 5ml discovery sets are available for just £10. - 00:07–00:08 The ad shows a hand spraying one of the fragrances, demonstrating its use and reinforcing the product's practicality. - 00:08–00:10 The boxed set is displayed again, emphasizing the variety and value of the fragrance collection. - 00:10–00:12 A woman holds the fragrance bottles, smiling and reinforcing the positive experience of using the product, while the voiceover highlights the 50% discount. - 00:12–00:13 The ad shows the boxed set again, emphasizing the limited-time offer and encouraging immediate purchase. - 00:13–00:15 A person is shown browsing the Noted Aromas website on a laptop, highlighting the ability to choose from over 100 designer-inspired icons. - 00:15–00:18 The boxed set is displayed again, reinforcing the idea of getting the fragrances delivered in perfect mini sizes. - 00:18–00:25 The ad shows a hand holding three fragrance bottles, emphasizing the ideal use case for those eyeing expensive fragrances but hesitant to spend a lot. - 00:25–00:26 The ad shows a fragrance bottle being placed in a handbag, highlighting its handbag-friendly size. - 00:26–00:28 A woman winks and holds a fragrance bottle, reinforcing the product's appeal and ease of use. - 00:28–00:30 The ad shows a fragrance bottle again, emphasizing the ability to explore luxury without the high price tag, and includes the website address.

# Ad summary Ad for Noted. Aromas promoting a spring sale of two 50ml bottles for £30. The fragrances are 'Monte Carlo' and 'Havana' and the ad indicates that the brand is inspired by designers. # Brand positioning Noted. Aromas positions itself as a brand that offers fragrances inspired by designer scents, making luxury scents accessible. The brand aims to occupy the space of affordable luxury, providing an alternative to high-end designer fragrances without sacrificing quality or essence. By explicitly stating inspiration from designer fragrances, Noted. Aromas positions itself as a smart choice for consumers who appreciate luxury scents but are price-conscious, and pushes against the high price points often seen in the broader fragrance market. This functional positioning is for consumers who seek sophistication and designer-inspired scents without the premium price tag. # Product The ad features two 50ml bottles of Noted. Aromas fragrances, 'Monte Carlo' and 'Havana.' The bottles are clear glass with silver spray nozzles and minimalist white labels featuring the brand name and fragrance name. The ad highlights the spring sale offer of '2X50ML ONLY £30' presenting a clear value proposition. Each fragrance is individually packaged in identical bottles, differing only in the color of the liquid contents. The design of the bottles and labels suggests a clean and modern aesthetic, while the offer directly addresses the purchase barrier of cost by providing a discounted bundle. # Visual style The ad features a clean, modern aesthetic with a focus on product presentation. The use of a minimalist background and white platform emphasizes the fragrances, while the translucent shapes and balloon-shaped object add depth and visual interest. The high-quality studio shot with soft lighting creates a polished and professional look. The typography is bold and legible, enhancing scannability in a busy feed. The overall style is designed to mimic high-end fragrance ads while maintaining a contemporary feel. # Hooks Headline: SPRING SALE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the text ‘EXCLUSIVE’ repeated across the top, creating an immediate sense of exclusivity and limited availability from the brand's perspective. - The brand then announces a ‘SPRING SALE’ along with the offer of ‘2X50ML ONLY £30,’ immediately highlighting a promotional deal and price incentive, presented from the brand's perspective. - The brand then showcases the two fragrances, ‘Monte Carlo’ and ‘Havana,’ which are the featured products for the spring sale, displayed on a set of tiered white blocks. - Finally, the statement ‘INSPIRED BY DESIGNER’ is highlighted in a circular badge, reinforcing the brand's value proposition of providing designer-inspired scents at an affordable price, presented from the brand's perspective.

# Ad summary This ad showcases Noted. Aromas' Tokyo fragrance in a visually appealing setting surrounded by cherries. The ad highlights the fragrance's dark cherry scent, warmth, and addictive quality, while also mentioning its inspiration from Lost Cherry and competitive pricing. # Brand positioning Noted. Aromas is presented as a fragrance brand that specializes in creating scents inspired by popular fragrances. The brand positions itself as an affordable alternative to expensive designer fragrances, offering similar olfactory experiences at a lower price point. This is implied by comparing the cost of this brand to the "Designer RRP" of £290+. # Product The featured product is the "Tokyo" fragrance by Noted. Aromas, a perfume with a dark cherry scent. The fragrance is described as warm and addictive, drawing inspiration from the scent of Lost Cherry. It is packaged in a transparent glass bottle with a silver spray nozzle and a minimalist label. The product is positioned as an affordable alternative to designer fragrances. # Visual style The ad features a product-focused shot with a clean, minimalist aesthetic. The use of fresh cherries as a backdrop creates a natural and inviting feel, while the soft lighting enhances the product's appeal. The typography is clean and legible, contributing to the overall sophisticated look. # Hooks Headline: Dark cherry. Warm and a little addictive. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the product (Tokyo fragrance) surrounded by dark cherries, creating a visual association with the fragrance's scent profile. This is told from the brand's perspective to immediately connect the product with its key ingredient and highlight its quality ingredients. - The story then highlights the fragrance's key characteristics, describing it as "Dark cherry. Warm and a little addictive." It also mentions its inspiration, "Inspired by Lost Cherry". This is told from the brand's perspective to entice the audience with an appealing description and create an association with an established designer fragrance. - Lastly, the ad presents the price point, "From £19.99" and compares it to the "Designer RRP: £290+". This is told from the brand's perspective to highlight the product's affordability compared to designer fragrances.

# Ad summary In this ad, a fragrance expert conducts a blind smell test to determine if she can discern between a designer perfume and a dupe. # Brand positioning Noted Aromas is presented as a brand that provides high-quality fragrances that are inspired by designer scents, without customers having to spend a lot of money. The ad positions the brand as a smart choice for consumers interested in saving money and who are worried about the price or quality of inspired fragrances. The blind test demonstrates that Noted Aromas dupes smell very similar to their designer counterparts. # Product The ad features Noted Aromas Saint-Tropez, which is a fragrance inspired by a designer scent. The product is explicitly targeted toward consumers who are curious about trying an inspired-by fragrance but are concerned about the quality or price. The ad suggests that the Noted Aromas dupe has a scent comparable to its more expensive designer counterpart. It directly addresses concerns about quality and price by presenting a blind test conducted by a fragrance expert. # Visual style The ad has a polished aesthetic with simple framing that focuses on the speaker. Quick cuts and text overlays keep the pacing upbeat. The home setting and casual presentation aim for a relatable tone, while the expert's reactions drive curiosity and interest. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Honestly, just try these. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by setting up an expert vs blind sniff test between the Noted Aromas scent and a designer fragrance. - 00:03–00:09 The expert explains she will be doing a blind test. - 00:10–00:32 The expert proceeds with the test, giving her thoughts on both scents. - 00:32–00:42 The expert reveals that Noted Aromas was mistaken as the designer fragrance. - 00:42–00:50 The expert concludes by recommending Noted Aromas Saint-Tropez.

# Ad summary This ad features a fragrance expert showcasing three different scents from Noted. Aromas, each inspired by a popular designer fragrance. She describes the qualities of each scent and shares when she would personally wear them. # Brand positioning Noted. Aromas positions itself as a purveyor of high-quality fragrances inspired by popular designer scents, offered at a much more accessible price point. The brand directly aligns with the consumer desire to smell sophisticated and luxurious, while pushing against the high cost typically associated with designer fragrances. Their products are presented as everyday indulgences that elevate one's personal style without breaking the bank. The functional differences between products lie in their scent profiles, with options tailored for daytime and evening wear, allowing the customer to curate their fragrance wardrobe for different occasions. # Product The ad features three distinct fragrances from Noted. Aromas, each a clear 100ml glass bottle with a silver spray nozzle and a minimalist label bearing the brand and fragrance name. The fragrances are presented as inspired by well-known designer scents, offering similar experiences at a lower price. The first fragrance, St Tropez, is described as inspired by La Vie Est Belle and is intended for everyday wear, creating a 'put together' feeling even for casual outings. The second fragrance, Monte Carlo, is inspired by Baccarat Rouge and is described as deeper and more seductive, making it perfect for evening wear. The third fragrance, Tokyo, is inspired by Lost Cherry and is described as having a sweetness that draws people in, consistently garnering positive reactions. Each fragrance is priced at £22.99, offering significant savings compared to the designer counterparts. # Visual style The ad has a polished and professional aesthetic. The editing style includes quick cuts and smooth transitions. The production quality is high, with clear visuals and intentional lighting. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 At the beginning of the ad, Emilia Reed (Fragrance Specialist) sits on a sofa and shares her fragrance selections from a bag. - 00:02–00:06 She showcases St Tropez inspired by La Vie Est Belle. She states this fragrance is her everyday choice and provides a price point. - 00:06–00:12 The expert explains that this fragrance always makes her feel put together, even when she's running out the door. - 00:12–00:15 The expert states that she prefers this scent over anything she owns. - 00:15–00:17 The ad then cuts to the city skyline at night. This is followed by a shot of a cocktail. - 00:17–00:21 The expert introduces Monte Carlo, inspired by Baccarat Rouge, which she wears in the evening. She again shares the product price. - 00:21–00:24 The fragrance expert states that the scent is deeper and seductive. She then adds that the scent lasts all evening. - 00:24–00:28 She expresses how affordable the fragrance is. - 00:28–00:30 The expert then introduces the last fragrance named Tokyo. - 00:30–00:34 She states this fragrance has a unique quality, because she is constantly being asked about the scent by people while wearing it. - 00:34–00:39 Another woman is shown spraying the Tokyo fragrance. - 00:39–00:43 The expert reiterates how the fragrance brings people in. - 00:43–00:44 She then states that she's never experienced a fragrance that gets such a strong reaction so consistently. - 00:44–00:48 The expert says that all of these fragrances are from Noted. Aromas. - 00:48–00:52 She reveals all of the fragrances are inspired by scents that one would recognize.

# Ad summary Two people in a podcast studio discuss the topic of perfume. The woman shares that the average woman sticks with the same perfume for seven years. The two discuss how compliments dry up in a relationship, and how people filter out familiar scents after a while. She recommends Noted Aromas as a great way to start. # Brand positioning Noted Aromas is presented as a solution for those who want to switch up their fragrance without breaking the bank. The brand is positioned as an affordable alternative to expensive designer perfumes, offering fragrances inspired by high-end brands. It aligns with the values of variety and affordability, pushing against the norm of sticking to one signature scent for years. The brand aims to make luxury fragrances accessible to a wider audience, positioning itself as a go-to for those seeking new scents without the high price tag. Its positioning is functional, focusing on providing designer-inspired scents at an affordable price point. # Product Noted Aromas is a brand of affordable fragrances inspired by designer perfumes. The ad presents several scents, like Riyadh, New York, Rome, and Monte Carlo, available in 50ml and 100ml bottles. The ad highlights that Noted Aromas allows users to switch up their fragrance without spending over 200 pounds on a new perfume. It addresses the purchase barrier of expensive perfumes by offering a more affordable alternative. The ad claims that the fragrances last all day and are worth trying for those looking to refresh their scent and receive compliments. # Visual style The ad has a polished commercial aesthetic with clear audio. The editing style includes a mix of static shots and smooth transitions, which are timed to coincide with the music beats. It combines a podcast setting with lifestyle visuals of the product. The pacing is moderate, with consistent cuts. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman introducing a topic of discussion to the man about perfume. - 00:02–00:08 The woman introduces a statistic that she had read and asks the man his thoughts on it. - 00:08–00:11 The man shares that he is interested in the discussion. - 00:11–00:13 The woman asks the man how long he thinks the average woman wears the same perfume for. - 00:13–00:15 The man guesses a couple of years. - 00:15–00:19 The woman shares that it is actually seven years, and then states that people wonder why no one compliments them anymore. - 00:19–00:23 The man agrees that if his partner wore the same fragrance for seven years, he would probably stop noticing, too. - 00:23–00:29 The woman adds that the brain filters it out like background noise and that the solution is much simpler than people think. - 00:29–00:35 The woman shares that you just need a new fragrance, but the man points out that new perfumes can be expensive, and that a whole makeover would be cheaper. - 00:35–00:40 The woman explains that that's what everyone thinks, but that she found Noted Aromas, who make designer inspired fragrances at an affordable price point. - 00:40–00:43 The man asks if the product is good, and the woman says that Noted Aromas actually smells great. - 00:43–00:46 The man questions whether it smells great just for 20 minutes, and the woman says that it actually lasts her a whole workday. - 00:46–00:51 The woman shares that she changed to this from her old Olympia one and her partner complimented her on it unprompted. - 00:51–00:55 The man concludes that the answer to getting someone to notice you is just to change your perfume. - 00:55–01:02 The woman adds that if you are looking for an easy start, Noted Aromas is a great place, and recommends the bestseller bundles to make it easy.

# Ad summary This ad presents Noted Aromas as a solution to expensive perfumes that do not last long. A content creator explains that most budget perfumes are Eau de Toilette (EDT), which have a lower oil concentration and therefore do not last long. She suggests Noted Aromas, which are UK-made Eau de Parfum (EDP) strength fragrances that are sold directly to the consumer. She then suggests trying a 5-milliliter bundle to find a scent that one likes. The ad also shows that Noted Aromas has over 32,000 five-star reviews on Trustpilot. # Brand positioning Noted Aromas is presented as a brand that offers affordable, long-lasting perfumes that rival the quality of expensive designer fragrances. By selling directly to consumers, Noted Aromas eliminates the extra markup associated with retail distribution, allowing them to invest more in the fragrance itself. This functional approach positions Noted Aromas as a cost-effective alternative for consumers who seek high-quality scents without the premium price tag. # Product Noted Aromas offers UK-made Eau de Parfum (EDP) strength fragrances that are sold directly to the consumer. By avoiding the typical retail markup, Noted Aromas focuses the budget on high-quality fragrance ingredients, resulting in a long-lasting scent. The brand offers a 5-milliliter bundle that allows customers to sample multiple scents before committing to a full-size purchase. The ad also highlights that Noted Aromas has over 32,000 five-star reviews on Trustpilot, suggesting widespread customer satisfaction. # Visual style The ad has a hybrid feel. It combines a polished interview-style setup with UGC-style footage of product usage and customer reviews. The editing style incorporates quick cuts to maintain a brisk pace. The use of text overlays highlights key information and value propositions. The background is a simple red polka dot pattern. The overall aesthetic is modern and approachable. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 The ad begins with a content creator discussing affordable perfumes and their longevity. - 00:01–00:04 A woman shares that she bought a perfume gift set recently and the scent was completely gone within a couple of hours, leading her to believe that only designer perfumes last. - 00:08–00:13 The content creator responds that the perfume likely didn't last because it was Eau de Toilette (EDT), which has a lower oil concentration and is not designed to last long. - 00:14–00:15 The content creator continues by saying that most budget perfumes are EDT. - 00:15–00:18 The content creator compares EDT vs Eau de Parfum (EDP), stating that EDP has more fragrance oil in it, which gives the fragrance its longevity. - 00:19–00:21 The woman then asks the content creator what she recommends. - 00:21–00:27 The content creator then recommends Noted Aromas, which are UK-made Eau de Parfum strength fragrances sold directly to the consumer. - 00:28–00:31 The content creator claims that, with Noted Aromas, the budget goes into the fragrance. - 00:32–00:33 The woman asks what one is supposed to do if they do not like the scent. - 00:34–00:39 The content creator responds that Noted Aromas offers a 5ml bundle so that consumers can try five scents before committing to a full-size fragrance. - 00:40–00:42 The content creator states that Noted Aromas has over 32,000 five-star reviews on Trustpilot. - 00:43–00:46 The content creator states that people do not leave reviews for perfume that they just throw in a drawer.

# Ad summary This ad features three bottles of Noted. Aromas fragrances, each associated with a different occasion: Date Night, Work Day, and Weekend Brunch. The ad emphasizes the variety and suitability of the fragrances for different events, highlighting their designer-inspired quality and affordability. # Brand positioning Noted. Aromas is presented as a brand that offers designer-inspired fragrances at an accessible price point. The brand is positioned to provide a variety of scents suitable for different occasions, simplifying the selection process for the consumer. It aims to occupy a space in the consumer's mind as a provider of high-quality, versatile fragrances that can be easily integrated into daily life. The brand promotes the idea that one can have a curated collection of scents without breaking the bank, making luxury accessible and uncomplicated. This positioning may push against the norm of expensive, exclusive fragrances, and instead focuses on practicality and affordability, aligning with a lifestyle that values choice and convenience. # Product The ad features three distinct fragrances from Noted. Aromas. Each fragrance comes in a clear, rectangular 100ml bottle with a silver sprayer. The fragrances are labeled 'Riyadh' for Date Night, 'Rome' for Work Day, and 'Monte Carlo' for Weekend Brunch. Each fragrance is an Eau de Parfum (EDP), known for its strength and longevity. The fragrances are described as 'designer-inspired,' suggesting they are alternatives to more expensive designer brands. The ad emphasizes the variety of scents for different occasions, addressing the need for consumers to have suitable fragrances for various events in their lives. The value proposition is clear: a collection of three designer-inspired, EDP strength fragrances for £62.99. # Visual style The ad has a clean and minimalist visual style, focusing on the product presentation. The production quality appears to be studio-shot with even lighting. The visual motifs include a grid layout with a focus on clear typography. The image treatment involves background removal to isolate the products on a neutral surface. The typography is large, bold, and caption-style, making it easy to scan. The style contrasts with platform-native content, giving it a high-design feel to increase stop power in-feed. # Hooks Headline: DATE NIGHT. WORK DAY. WEEKEND BRUNCH. SORTED. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing three different bottles of Noted. Aromas fragrances: Riyadh, Rome, and Monte Carlo. The intention is to immediately present the variety of options available to the consumer. The story is being told from the brand's perspective, highlighting its product range. - Each fragrance is labeled with a specific occasion: Date Night, Work Day, and Weekend Brunch. This is included to illustrate the versatility of the fragrances and to suggest that there is a scent for every aspect of the consumer's life. This part of the story is also told from the brand's perspective, emphasizing the practicality of its offerings. - The ad then states, 'DATE NIGHT. WORK DAY. WEEKEND BRUNCH. SORTED.' This message is intended to convey that Noted. Aromas simplifies the process of choosing the right fragrance for different occasions. This is from the brand's perspective, directly communicating a key benefit to the audience. - The ad provides the details, '3 X 100ml DESIGNER-INSPIRED, EDP STRENGTH FRAGRANCES FOR £62.99'. This is included to highlight the quality and value of the fragrances, emphasizing that they are inspired by designer brands and are of EDP strength, all at an affordable price. The brand is telling this part of the story to build trust and show what the customer will get if they purchase the product. - Finally, the ad includes '55,000+ 5-STAR REVIEWS | FREE UK DELIVERY'. This is meant to build credibility and trust by showing that many other customers have had positive experiences with the product, as well as the additional incentive of free delivery. This is told from the brand, but using social proof and a value-added benefit to further convert the viewer.

# Ad summary This ad features two podcast hosts discussing a fragrance they recently discovered from Noted. Aromas, framing it as an affordable alternative to an expensive designer scent. # Brand positioning Noted. Aromas is presented as a brand that offers high-quality fragrances comparable to designer brands but at a more accessible price point. The ad highlights that their perfumes use high concentrations of ingredients, similar to expensive brands, allowing them to recreate popular scents with accuracy. This positions Noted. Aromas as a smart choice for consumers who desire luxury fragrance experiences without the premium price tag. The ad emphasizes the brand's ability to replicate specific, sought-after scents from high-end brands, positioning them as direct competitors offering equivalent quality but more affordability. # Product The featured product is Noted. Aromas' "Portofino" fragrance, presented as a comparable scent to Tom Ford's "Neroli Portofino." It is described as a high-quality fragrance that uses high concentrations of the same ingredients found in designer perfumes, delivering a nearly identical olfactory experience. The ad highlights the product's ability to deliver the same 'stop you mid-step' effect as the designer fragrance, suggesting it's equally captivating and memorable. It directly addresses the purchase barrier of high cost associated with designer perfumes, positioning Portofino as an affordable alternative that doesn't compromise on quality or scent accuracy. # Visual style The ad combines studio podcast footage with product shots and stock-style b-roll to create a balanced feel. The editing style uses quick cuts and split screens to maintain a consistent rhythm and keep the viewer engaged. The production quality has a hybrid feel, blending casual podcast footage with polished product shots and graphics. The pacing is fast, with numerous cuts per minute to keep the viewer engaged. Many of the cuts are timed to the music track. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Shop now (button) # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a split screen showing two different perfume bottles. A text overlay states, 'THIS PERFUME IS GOING TO FIND ME MY NEXT BOYFRIEND. I'm fully convinced.' This is intended to grab the viewer’s attention with humor and hyperbole, positioning perfume as a tool for attracting a partner. It comes from the customer’s POV. - 00:03–00:11 00:03–00:11 The scene shifts to a split screen featuring podcast hosts in a studio. Female 1 recalls an experience in town where she was captivated by a stranger's amazing scent, prompting her to stop mid-step. The story is told from the customer’s perspective, conveying the power and allure of a memorable fragrance. The host's tone is enthusiastic and descriptive, making the viewer curious about the scent. - 00:11–00:15 00:11–00:15 The hosts continue the conversation, Male 1 is inquisitive and mirroring the viewer’s skepticism. Female 1 notes that they had to ask the stranger which perfume it was. - 00:15–00:20 00:15–00:20 The narrative progresses as Female 1 explains that a few days later she encountered the same fragrance in a coffee shop and asked the wearer what perfume it was. The focus is on the captivating quality of the fragrance, emphasizing the customer’s perspective and desire to identify the scent. - 00:20–00:24 00:20–00:24 The reveal comes: Female 1 states that the fragrance was “Neroli Portofino by Tom Ford.” This is accompanied by an image of the Tom Ford bottle. The information comes from the customer’s perspective, establishing the high-end scent that the Noted. Aromas product emulates. - 00:24–00:29 00:24–00:29 Female 1 shares her immediate reaction, Googling the perfume only to discover its high price point (over £200), which she found unaffordable. This part of the story highlights the purchase barrier of expensive designer fragrances from the customer's perspective. - 00:30–00:34 00:30–00:34 Female 1 introduces Noted. Aromas as the solution, mentioning they found a scent called Portofino from the brand. The storyline shifts to introducing the alternative option from the brand’s POV, positioning it as a direct solution to the cost problem. - 00:34–00:38 00:34–00:38 The narrative highlights that Female 1 immediately ordered Noted Aromas' Portofino. This communicates the immediate appeal and urgency of finding an affordable alternative from the customer’s perspective. - 00:38–00:43 00:38–00:43 Female 1 exclaims that the Noted Aromas scent has the same ‘stop you mid-step smell’ and is so accurate. Visuals of a model spraying the product on their wrist reinforce this. - 00:43–00:51 00:43–00:51 Female 1 shares that she discovered Noted. Aromas uses high concentrations of ingredients, similar to proper perfume houses. This informs the audience how they can create such accurate smells. - 00:51–00:57 00:51–00:57 The male speaker notes that he’s going to send the brand to his girlfriend. A text overlay reads “Shop now”, serving as a CTA.

# Ad summary This ad features a podcast-style conversation between a blonde-haired female host and a male guest. The host shares a customer comment expressing reservations about the brand's price and perceived trustworthiness. The host addresses these concerns by comparing the cost of the brand's perfumes to that of an aftershave, highlighting the quality and concentration of ingredients, and noting that the brand skips celebrity endorsements and shop markups to keep prices lower. # Brand positioning Noted. Aromas is presented as a brand of perfumes that are inspired by high-quality and high-concentration scents, similar to those of luxury brands, but are offered at a more affordable price. The brand skips celebrity endorsements and high shop markups, focusing instead on using real fragrance experts and labs to develop their scents. This positioning aims to appeal to consumers who want the quality and experience of luxury fragrances without the premium price tag. The brand's tone is presented as direct, transparent and candid, addressing the skepticism around price and trustworthiness directly. # Product The ad features Noted. Aromas perfumes, which are presented as high-quality, high-concentration scents inspired by popular and luxurious fragrances. The products are available in both 50ml and 100ml bottles. The 50ml bottles are priced at £22.99. The ad addresses the perception that the perfumes might be copies, clarifying that they are inspired by, not copies of, other fragrances. It emphasizes that Noted. Aromas uses real fragrance experts and labs to develop their scents with high-quality ingredients. The perfumes are marketed as long-lasting, with one user testifying that they last a whole workday and into the evening, often prompting questions from others about the fragrance being worn. They also offer a 5ml bundle for customers to try different scents. # Visual style The ad has a polished yet casual visual style, blending studio-lit podcast footage with user-generated content and website screen recordings. The editing rhythm is quick, with cuts every few seconds to maintain viewer engagement. The production quality is a hybrid, with the podcast segment appearing more polished and the user-generated content having a more authentic feel. The pacing remains consistent throughout the ad, with visuals and spoken content synced to maintain interest. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The female host reads a comment from a customer who expresses interest in buying Noted. Aromas but distrusts the price. - 00:03–00:05 The host acknowledges the customer's concern and transitions to discussing the brand in more detail. - 00:05–00:13 The male guest says he has been on the Noted. Aromas website about 5 times, and likes the selection, but cannot bring himself to trust it. - 00:13–00:17 The host asks the male guest about the cost of his usual aftershave and how long it lasts, attempting to frame the cost of Noted. Aromas in comparison. - 00:17–00:20 The male guest responds that he spends £130 on aftershave about every 3 months. - 00:21–00:26 The host highlights that the male guest spends nearly £50 a month on aftershave, but he could have three Noted. Aromas perfumes on rotation for less. - 00:27–00:30 The male guest asks how he can trust the brand and suggests that their perfumes are just copies. - 00:31–00:36 The host clarifies that the perfumes are inspired by other fragrances, not copies, and explains that they use real fragrance experts and labs to develop their scents. - 00:36–00:41 The host emphasizes the high quality and concentration of the ingredients, similar to the scents they're inspired by. - 00:41–00:44 The host explains that the difference is that Noted. Aromas skips the celebrity endorsements and shop markup. - 00:44–00:47 The male guest asks about the longevity of the scent. - 00:47–00:55 The host responds that the scent lasts her whole workday and sometimes into the evening, adding that she's had people ask what she is wearing. - 00:55–00:57 The male guest says that is something he needed to hear. - 00:57–00:58 The male guest says that he will buy the product. - 00:58–01:05 The host highlights that the brand offers a 5ml bundle to try a few scents and find the one you love, then smiles and winks at the camera.

# Ad summary This ad features Emilia Reed, a fragrance specialist, showcasing three perfumes from Noted Aromas. Each fragrance is presented as an affordable alternative to high-end designer perfumes, offering a luxurious experience without the high price tag. The ad highlights the unique characteristics of each scent, suggesting occasions for their use and emphasizing their ability to evoke compliments and confidence. # Brand positioning Noted Aromas is presented as a brand that offers affordable alternatives to expensive designer fragrances. The brand aims to make luxury scents accessible to a wider audience by providing fragrances inspired by popular high-end perfumes at a fraction of the cost. It positions itself against the high prices of designer brands, offering similar scent profiles at a more accessible price point. The brand emphasizes quality and value, suggesting that customers can enjoy the experience and confidence of wearing a premium fragrance without breaking the bank. The brand positioning is functional, with the main focus on affordability and providing similar scents to the more expensive brands. # Product The ad features three fragrances from Noted Aromas, each described as being inspired by a high-end designer perfume. St Tropez is described as inspired by La Vie Est Belle and is the first fragrance the presenter introduces. It is presented as an everyday fragrance that makes you feel put together, even when running out of the door and has a fruity scent. Monte Carlo is inspired by Baccarat Rouge and is positioned as a deeper and more seductive scent, ideal for evening wear. Lastly, Tokyo is inspired by Lost Cherry, described as a fragrance with a sweetness that draws people in, consistently eliciting positive reactions. All three products are bottled in a simple, transparent glass bottle and each sell for £22.99, with different savings attributed to each versus the original scent. # Visual style The ad has a polished, commercial aesthetic with a warm color palette. The editing style combines static shots with smooth transitions, and the overall production quality is high, which supports the brand's message of affordable luxury. The pacing is consistent and relatively quick, with cuts timed to music and voiceover lines. The use of close-ups and product shots highlights the details of the perfumes. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 Emilia Reed, a fragrance specialist, introduces the segment. - 00:03–00:07 00:03–00:07 Emilia introduces St Tropez, inspired by La Vie Est Belle, as a fragrance she wears every morning. - 00:07–00:16 00:07–00:16 Emilia describes the scent notes of St Tropez and its ability to make you feel put together, even when running out the door. She claims she wears it more than anything else she owns. - 00:17–00:19 00:17–00:19 Switching to nighttime imagery and transitions to Monte Carlo, which Emilia says she reaches for after 7 p.m. - 00:20–00:26 00:20–00:26 Emilia introduces Monte Carlo, inspired by Baccarat Rouge, describing it as deeper, more seductive, and long-lasting. - 00:26–00:30 00:26–00:30 Emilia emphasizes the value of Monte Carlo, calling its price point 'almost offensive'. - 00:31–00:35 00:31–00:35 Transitioning to Tokyo, Emilia notes she must talk about it because people always ask what it is when she wears it. - 00:36–00:41 00:36–00:41 Emilia says Tokyo is inspired by Lost Cherry, describing a sweetness to it and emphasizing its ability to draw people in. - 00:41–00:45 00:41–00:45 Emilia confirms that Tokyo is a fragrance that gets a reaction consistently. - 00:46–00:54 00:46–00:54 Emilia says the featured fragrances are from a brand called Noted Aromas, noting that every fragrance in their range is inspired by a designer fragrance you'd recognize.

# Ad summary A snippet from the Noted Aromas podcast where the host debunks the myth that affordable perfumes don't last long, and presents the brand's products as affordable, direct-to-consumer perfumes with EDP strength. # Brand positioning Noted Aromas is presented as a brand that challenges the notion that affordable perfumes cannot have lasting quality. The brand positions itself as a direct-to-consumer option, cutting out the middleman and extra markup so that the budget goes into the fragrance itself. The brand's perfumes are UK-made with Eau de Parfum (EDP) strength, highlighting the quality and longevity of the fragrance. Overall, Noted Aromas aims to occupy the space of affordable luxury, where customers can access high-quality fragrances without the traditional high price tag. # Product Noted Aromas offers UK-made EDP (Eau de Parfum) strength perfumes directly to consumers. The perfumes come in 100ml bottles and are also available in a 5ml bundle. This bundle allows customers to try five scents before committing to a full-size purchase. The brand's key selling point is its direct-to-consumer model, which eliminates extra markups and ensures that the budget goes directly into the fragrance itself. This allows Noted Aromas to provide affordable perfumes without sacrificing quality or longevity. Noted Aromas tackles the purchase barrier of disliking a scent by offering a sample bundle, making it easier for customers to find their perfect fragrance. # Visual style The ad has a UGC-feel quality. The video has quick cuts, which makes it seem raw and authentic. The host is sitting down in front of a microphone as if she's recording a podcast, and the cuts sync with the beat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 The video begins with a woman speaking into a microphone during a podcast recording. She introduces the discussion topic of the video. - 00:07–00:11 A split screen is shown with the podcaster on the top and a woman testing and not liking a perfume on the bottom. The video establishes a relatable problem faced by the target audience. - 00:12–00:15 The podcasting woman agrees with the point of view of the other woman on the screen. This is supposed to build credibility with the audience. - 00:15–00:20 She then offers a credible explanation that budget perfumes are an 'eau de toilette' which is a lower oil concentration and doesn't last as long. - 00:21–00:26 She highlights the differences in the ingredients between 'eau de toilette' and 'eau de parfum'. - 00:27–00:34 She offers an alternative which is the Noted Aromas perfume, highlighting it as a UK made brand and direct to consumer. - 00:35–00:38 She also highlights the fact that with Noted Aromas the money goes into the fragrance not extra markups and promotes the fact they come in bundles. - 00:39–00:46 She understands that people may not like the scents and offers a trial option. - 00:47–00:53 She shares social proof from the brand to reinforce the products popularity.

# Ad summary The ad features a content creator showing how to match different scents from Noted Aromas to different outfits. She says that matching perfume to outfits has changed how she feels when she leaves the house. She holds up three different perfumes from Noted Aromas, and says each one is inspired by a more expensive brand, but can be purchased for under 35 pounds. She then showcases each scent while putting on a different outfit, noting what each perfume is inspired by, what feeling the perfume gives off, and where the perfume would be best worn. # Brand positioning Noted Aromas sells affordable perfumes that are inspired by more expensive designer scents. The ad positions the brand as accessible, allowing shoppers to achieve the same feeling of sophistication and luxury as the designer brands without breaking the bank. Each perfume is designed to evoke a different mood that will match the shopper's personal style, making them feel more put-together and confident when leaving the house. The brand is challenging category norms by offering lower-priced alternatives. # Product The ad promotes a variety of Eau de Parfum scents from Noted Aromas. Each is sold in a clear glass bottle with a silver cap and a label that displays the brand name, scent name, and volume (100ml 3.4 FL. OZ). The first scent highlighted is Monte Carlo, which is inspired by Baccarat Rouge. This scent is described as warm and rich, making the wearer seem like they have expensive taste. The second scent is New York, inspired by Santal 33. New York is described as bright and clean, making the wearer feel put-together without trying too hard. The third scent is Tokyo, inspired by Lost Cherry. Tokyo is sweet but not overpowering, and is perfect for a night out when you want people to lean in and ask what you're wearing. # Visual style The ad is a user-generated-content style video that is filmed in the content creator's bedroom. The video has quick cuts and smooth transitions. The production quality of the video is medium-quality. The pacing of the video is fast, with around 15 cuts per minute. Most of the cuts are timed to the background music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The content creator holds up two different outfits hanging on hangers. - 00:00–00:03 The creator directly addresses the audience and introduces the video concept about matching fragrance to outfits, setting the stage for her demonstration. - 00:03–00:11 The content creator speaks directly to the camera, explaining that she has started matching her scent to what she is wearing. She highlights that matching her scent to her outfit has changed how she feels when she leaves the house. This is from the creator's POV, framing her as a credible product user. - 00:11–00:16 The content creator shows an outfit with a white tank top, an unbuttoned purple and white striped shirt, and black jeans. She states that this outfit would be used for dinner, and the visuals cue the audience into this as well. This progresses the storyline by showing how she picks fragrances for different occasions. - 00:12–00:13 The content creator reaches for a bottle of Noted Aromas Monte Carlo. This is from the customer POV, showcasing the fragrance. - 00:13–00:14 The creator applies Monte Carlo to her neck while looking in the mirror. This progresses the storyline by showing how she picks fragrances for different occasions. - 00:18–00:25 The content creator directly addresses the camera while holding the bottle of Noted Aromas Monte Carlo. She claims that Monte Carlo is inspired by Baccarat Rouge and describes its key characteristics, describing the feeling that the scent gives the wearer. This comes from the creator POV, setting her up as a credible product user. - 00:25–00:31 The content creator shows an outfit with a white T-shirt, baggy jeans, and a pink sweater tied around her shoulders. She states that this outfit is for daytime and keeping it fresh, and the visuals cue the audience into this as well. This progresses the storyline by showing how she picks fragrances for different occasions. - 00:26–00:27 The content creator reaches for a bottle of Noted Aromas New York. This is from the customer POV, showcasing the fragrance. - 00:27–00:29 The creator applies New York to her neck while looking in the mirror. This progresses the storyline by showing how she picks fragrances for different occasions. - 00:35–00:38 The content creator directly addresses the camera while holding the bottle of Noted Aromas New York. She claims that New York is inspired by Santal 33 and describes its key characteristics, describing the feeling that the scent gives the wearer. This comes from the creator POV, setting her up as a credible product user. - 00:39–00:42 The content creator shows an outfit with a white dress and a navy jacket. She states that this outfit is her "wildcard", and the visuals cue the audience into this as well. This progresses the storyline by showing how she picks fragrances for different occasions. - 00:40–00:41 The content creator reaches for a bottle of Noted Aromas Tokyo. This is from the customer POV, showcasing the fragrance. - 00:42–00:43 The creator applies Tokyo to her neck while looking in the mirror. This progresses the storyline by showing how she picks fragrances for different occasions. - 00:46–00:52 The content creator directly addresses the camera while holding the bottle of Noted Aromas Tokyo. She claims that Tokyo is inspired by Lost Cherry and describes its key characteristics, describing the feeling that the scent gives the wearer. This comes from the creator POV, setting her up as a credible product user. - 00:52–01:04 The content creator holds all three bottles up to the camera. She claims that they are all from Noted Aromas and under 35 pounds each. She shows that you can also get their 3 100ml bundle for 64.99. The creator promises that the viewer will start matching their scent to their outfit too. This progresses the storyline by highlighting a special deal and creating urgency.

# Ad summary This ad for Noted. Aromas uses a fragrance expert to provide information on which perfume to wear to a specific occasion. She also layers scents. # Brand positioning Noted. Aromas is presented as an affordable brand with scents inspired by popular fragrances. The brand is positioned as providing high-concentration fragrances that last long. The ad promotes layering of scents, suggesting that the brand's fragrances can be combined to create unique and personalized aromas. The brand focuses on high-quality fragrances without the luxury price tag. # Product The Noted. Aromas product featured is a line of fragrances inspired by popular scents. The fragrances are designed for various occasions and use cases, such as first dates, job interviews, and girls' nights out. Each fragrance is presented as a high-concentration formula, ensuring it lasts long. The bottles feature minimalist labels with the brand name, location, and name of the scent. # Visual style The ad features a mix of expert advice and lifestyle visuals, creating a blend of informative and aspirational content. The editing style includes quick cuts between the expert's explanation and shots of people using the fragrances in relevant settings. The visuals are bright, and clean, with a polished yet approachable aesthetic. The overall pace is moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with the text overlay "Expert advice: Don't wear the wrong scent" to establish a specific need that will be addressed by the brand. - 00:00–00:05 00:00–00:05 The expert introduces herself and mentions that she will answer questions. The tone is conversational and friendly, framing her as accessible to answer questions from the audience. - 00:05–00:12 00:05–00:12 The expert recommends Monte Carlo, inspired by Baccarat Rouge, for a first date, suggesting it's warm but not overwhelming. The recommendation comes from the fragrance expert. - 00:12–00:15 00:12–00:15 The ad shows a couple on a date as the expert says the fragrance should make them lean in but not step back. - 00:15–00:17 00:15–00:17 The expert suggests an amber scent with a little bit of sweetness. - 00:17–00:23 00:17–00:23 The expert suggests New York, inspired by Santal 33, for a job interview, emphasizing the need to keep it clean and fresh. - 00:23–00:27 00:23–00:27 The expert talks about smelling put together, but not having the perfume arrive before the person. - 00:27–00:30 00:27–00:30 The expert states that you want to smell crisp and subtle that shows “I’ve got my life together” without being too loud. - 00:30–00:35 00:30–00:35 The expert then recommends Tokyo, inspired by Lost Cherry, for a girls' night out, promising it will be the scent that everyone asks about. - 00:35–00:38 00:35–00:38 The expert suggests layering two scents. - 00:38–00:42 00:38–00:42 The expert advises using something warm as a base and something brighter on top. - 00:42–00:47 00:42–00:47 The expert describes layering fragrances by saying, "That combination is how you get people to say, 'Oh my God, what are you wearing?' all night." - 00:47–00:53 00:47–00:53 The expert states all the scents she talked about you can get from Noted. Aromas and they're all high concentration so they last.