How noon UAE Advertises on Meta

# Ad summary This ad for Noon Food promotes a contest to win fuel by ordering from Noon Food. The ad features a burger being "fueled" with cheese from a fuel pump. It then transitions to a mobile phone showing the Noon Food app. # Brand positioning Noon Food is presented as a convenient food delivery service accessible via a mobile app. The brand appears modern and digitally-focused. It highlights the ease of ordering food and promotes itself through contests and special offers. The brand aims to be top-of-mind when consumers are looking for a wide range of options and fast delivery. # Product Noon Food is a food delivery service that is accessible through their mobile app. The service is promoted through an advertisement about a contest to win 3000 liters of fuel by using the code FUEL. The campaign is being run in the month of May. # Visual style The ad has a clean, digital aesthetic with a bright, pastel color palette. The editing is fast-paced with quick cuts. The production quality looks polished and professionally edited. The visuals align with the branding and are designed to be attention-grabbing. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action ORDER NOW # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The ad shows a burger being "fueled" with cheese sauce from a fuel pump. The text overlay states it is a "fuel-filling" contest, with the chance to win 3000 liters of fuel. This is designed to grab attention with an unexpected and humorous image. - 00:06–00:10 00:06–00:10 The ad transitions to a mobile phone displaying the Noon Food app interface. This shows the product and allows users to see the app, and the Noon Food logo is overlaid with text to "Order now". The mobile phone shows the location of work in Noon, 7th floor, Noon Dubai Office.

# Ad summary This ad promotes Noon Food's fuel-filling event in May, encouraging customers to order and win 3000 liters of fuel using a specific code. # Brand positioning Noon Food is presented as a food delivery service, highlighted through the display of its app interface on a mobile device. The brand uses vibrant pink and white colors, coupled with energetic music, to create a fun and modern image. It offers a variety of cuisines, as seen on the app's homepage, emphasizing convenience and choice for customers looking for quick and easy meal options. The visual of chocolate syrup being poured suggests indulgence, positioning Noon Food as a go-to for both everyday meals and treats. # Product The ad promotes Noon Food, a food delivery service accessible via a mobile app. The focus is on a promotional event called "Fuel-Filling May," running from May 1st to 31st. The ad encourages users to order through the app to win 3000 liters of fuel by using the code "FUEL." The app interface displays a variety of cuisines, suggesting a wide range of options available for delivery. The visuals emphasize the ease of ordering and the potential reward of winning fuel, incentivizing users to try the service. # Visual style The ad has a bright and colorful aesthetic, with a focus on pink tones and sharp, clear visuals. The editing is quick and snappy, transitioning rapidly from the food shot to the app interface. The production quality is polished, giving it a commercial feel suitable for social media platforms. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Order now on noon Food # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with chocolate syrup being poured onto a stack of pancakes, visually emphasizing indulgence and deliciousness. - 00:06–00:11 This is immediately followed by the presentation of the Noon Food app interface on a mobile phone screen. This shows the app logo and available options.

# Ad summary This Noon Food ad features a pink background with text in Arabic, a photo of a burger, and an animation of liquid cheese coming out of a gas pump nozzle to present Noon Food's May promotion. # Brand positioning Noon Food is positioned as a food delivery service available on the Noon app. The brand tone is playful and cheeky, using the concept of fuel and gas to promote their food ordering service. Noon Food appears to be targeting people who are looking for a convenient and easy way to order food online, and who appreciate creative and humorous marketing. # Product The advertised product is the Noon Food delivery service, accessible via the Noon app. The ad features a limited-time promotion for the month of May where users can order and win 3000 liters of gasoline by using the code FUEL. The overall message is that ordering from Noon Food is like fueling up, positioning food as a source of energy and satisfaction. The creative ad addresses the purchase barrier of cost by offering a chance to win free gasoline, linking food ordering to savings in other areas of life. # Visual style The ad has a playful, colorful, and attention-grabbing visual style. The use of bright pink and yellow colors creates a cheerful and inviting mood. The animation of the gas pump filling the burger with cheese is eye-catching and humorous. The transition to the mobile phone screen is smooth and seamless. The overall production quality is polished, giving the ad a professional look. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 A gas pump fills a burger with cheese. - 00:06–00:10 The ad then transitions to a mobile phone screen displaying the Noon Food app.

# Ad summary This ad for Noon Food promotes a contest where customers can win 3000 liters of gasoline by using the FUEL code. # Brand positioning Noon Food is presented as a convenient online food ordering platform with a focus on rewards and promotions. The brand leverages a playful tone and trendy visuals to appeal to a younger, digitally savvy audience looking for value and excitement in their dining experiences. This positioning blends functional convenience with the emotional appeal of contests and prize-winning opportunities, aiming to stand out from standard food delivery services. # Product The featured product is Noon Food, an online food ordering platform. The ad is focused on a promotional giveaway that gives customers the chance to win 3000 liters of gasoline when they order food using the code FUEL. The ad features a cheeseburger to indicate the types of products available. The promotion runs from May 1-31, suggesting the brand aims to give customers more value during this period. # Visual style The ad employs a vibrant and playful visual style with bright colors and a surreal concept (a burger being filled by a fuel pump) to create intrigue. The product is the central focus, shot in a studio with clean lighting and high detail. Typography is large and bold, set against solid color backgrounds for maximum legibility. The overall aesthetic is designed to be eye-catching and quickly communicate the core offer, employing a slightly absurd, meme-like tone to enhance shareability. # Hooks Headline: فول في مايو # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing a promotion from Noon Food for the month of May, conveyed by the brand to grab the viewer's attention. - The ad tells the viewer they can order and win 3000 liters of gasoline, shared by the brand to incentivize the customer to order from Noon Food. - The image shows a cheeseburger being "fueled" with what appears to be gasoline, conveyed in a comedic tone to make the promotion more memorable. - The purple badge tells the viewer to use the FUEL code to get a chance to win, shared by the brand to encourage participation in the promotion.

# Ad summary This ad promotes Noon Food's sweepstakes, where customers can win fuel by ordering food. It uses a humorous visual of pouring gasoline (represented by cheese) on a burger to highlight the 'Fuel-Filling' theme of the campaign. # Brand positioning Noon Food is presented as a playful and rewarding food delivery service. The brand aims to occupy a space in the consumer's mind as a fun, engaging option that offers more than just convenience. The values of excitement and generosity are promoted through the sweepstakes, offering a chance to win fuel, which contrasts with the typical delivery service focus on just the food itself. Noon Food sets itself apart by turning a mundane act (ordering food) into an opportunity for a potentially valuable reward, suggesting that customers should choose them not only for their food options but also for the chance to win. # Product The product featured is a burger. It has a bottom bun, lettuce, tomato, onion, pickles, a beef patty covered in melted cheese, and the top bun is separated from the rest of the burger. The burger is being 'fueled' by a gasoline dispenser handle. The cheese is flowing onto the burger from the gasoline nozzle. # Visual style The ad utilizes a bright, cartoonish style with bold text and contrasting colors to immediately grab attention. The image features a stylized photograph of a burger being 'fueled' by cheese sauce from a gas pump, creating a humorous and memorable visual metaphor. The overall aesthetic is clean and modern, likely intended for easy scannability and impact on social media feeds. # Hooks Headline: FUEL-FILLING # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing Noon Food's "FUEL-FILLING" promotion for the month of May, setting the stage for a contest. The brand is telling the audience this is a time-sensitive event with the potential to win something related to fuel. - Next, the ad specifies the offer: customers who order from Noon Food have a chance to win 3000 liters of fuel. The brand continues to build excitement by promising a tangible reward for using their service. - The ad visually reinforces the "FUEL-FILLING" concept by depicting cheese sauce being poured onto a burger from a fuel dispenser, linking the idea of food with the promotion. The customer is being presented with a playful and humorous representation of the sweepstakes concept, connecting ordering food with 'fueling up'. - Finally, the ad includes a call to action by prompting viewers to use the code "FUEL" for a chance to win. The brand is encouraging the audience to actively participate in the sweepstakes by using the provided code when placing their order.

# Ad summary This ad for noon FOOD offers a 40% discount on the first three orders with a promo code. The ad features a pizza, a burger, and a donut set against a pink background with confetti graphics. # Brand positioning noon FOOD is presented as a convenient food delivery service, targeting customers looking for a variety of options from pizza and burgers to sweets, emphasizing accessibility and affordability through the promotional offer. The brand aims to occupy a space in the consumer's mind as a go-to app for ordering food, aligning with a lifestyle that values convenience and deals. The brand seems to follow category norms of convenience and availability, while pushing against potential cost barriers with the discount. # Product The ad promotes noon FOOD, a food delivery service accessible through an app that provides various food options. The product aims to eliminate the inconvenience of cooking or dining out by offering a broad range of food choices delivered to the customer's location. The ad highlights a limited-time offer, providing 40% off on the customer's first three orders with the code TREAT40, to encourage immediate usage and reduce any price-related hesitation. The service caters to individuals seeking quick, varied, and affordable meal options, as visually represented by the pizza, burger, and donut. # Visual style The ad features a vibrant and playful visual style. It uses bright colors, floating food items, and confetti to create an enticing and energetic feel. The production quality appears highly polished with studio-shot food items and clean graphic elements. The visual motifs include floating objects, a flatlay style composition, and bold typography integration. The style contrasts with platform norms by using a highly designed and visually rich approach to capture attention. # Hooks Headline: 40% OFF # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting a substantial discount offer. The brand wants the customer to know they can save big on their first few orders to grab their attention and entice them to try the service. - A range of food items are presented, showcasing the variety available. The intention is to convey that the user can order a wide range of foods and satisfy any craving. - The ad concludes by displaying the brand name. It is implied that users will instantly recognize and connect the name with the value proposition, further encouraging them to order.

# Ad summary This ad for Noon Food features a close-up shot of a burger, fries, and soda drink. The ad promotes a food festival with a 50% discount starting May 20th. # Brand positioning Noon Food is presented as a modern, convenient option for quick food delivery. Positioning itself with a youthful, fun vibe, the brand seems to cater to those seeking ease and discounts. It fits into the fast-food delivery category while emphasizing value through promotional offers, seeking to capture customers looking for both convenience and affordability. # Product The featured product is a classic fast food meal. This includes a sesame seed burger bun, a beef patty, melted cheese, lettuce, tomatoes, onions, and pickles. The meal also includes a side of fries, a small container of ketchup, and a clear plastic cup filled with ice and cola. The burger looks fresh and appetizing. The entire meal is presented as a convenient and satisfying option, with a promotion that further sweetens the deal. # Visual style The ad features a bright and inviting visual style. The production quality appears to be professionally shot, with well-lit and appealing food photography. The layout is clean with text and visual elements strategically placed for easy readability. The combination of bold text, a clean font, and vibrant food imagery suggests a modern, accessible brand. # Hooks Headline: أكبر مهرجان للمأكولات # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by immediately highlighting Noon Food's biggest offering: the Food Festival, positioned as 'The biggest food festival'. This grabs attention by promising a major event. The brand announces the event from its own perspective. - The brand specifies that the festival begins on May 20, providing a clear start date. This gives the audience a specific timeframe to anticipate the promotion. - The brand reveals a 50% discount, adding a tangible incentive. The visual placement in a purple badge emphasizes the discount. The consumer experiences the potential savings. - A photo of the meal (burger, fries, soda, ketchup) is shown. This allows the consumer to see the satisfying meal that the promotion applies to.

# Ad summary This ad promotes an offer from Noon Food to win 3000 LTRs of fuel to those who order from Noon Food and use the code FUEL. # Brand positioning Noon Food is presented as a modern, accessible food delivery service that provides convenience and potential rewards. The ad uses a playful theme of 'fuel' in connection to food, positioning the brand as a provider of energy and satisfaction through its offerings. The visual elements and promotional mechanics suggest that Noon Food differentiates itself by adding an element of gamification and value to the ordering experience, going beyond simple transactions to create excitement and engagement. # Product The ad features a pancake stack covered in chocolate syrup. These pancakes are the featured food product of Noon Food, visually reinforcing the idea of food as fuel. The image shows three pancakes stacked on top of each other, covered in chocolate syrup and topped with a pat of butter. The pancakes are garnished with blueberries and raspberries to emphasize the quality and appeal of Noon Food's offerings. Overall, the image emphasizes the enticing nature of ordering with Noon Food. # Visual style The ad features a vibrant and playful design. The use of bright magenta, white, and light pink creates a visually appealing contrast. The image uses a concept of pancakes being ‘fueled’ with chocolate syrup to fit the campaign theme. The composition is clean and straightforward, aiming to capture attention quickly. # Hooks Headline: FUEL-FILLING # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting Noon Food's logo and an offer of 'FUEL-FILLING' in May, immediately grabbing the viewer's attention with a food-as-fuel theme. The brand is the storyteller in this part, setting the stage for the promotion and creating curiosity. - The ad promotes an offer to 'ORDER & WIN 3000 LTRS OF FUEL'. The brand is highlighting an opportunity to win a prize, creating a sense of excitement and providing an incentive to use Noon Food for ordering food. - The ad specifies a call to action by stating 'USE CODE: FUEL & STAND A CHANCE TO WIN', while showcasing an appetizing stack of pancakes drenched in chocolate syrup and garnished with blueberries and raspberries. The brand is reinforcing the offer and emphasizing that using the code gives customers a chance to win while tempting the viewer with appealing food.

# Ad summary This Noon ad features a 'Spin & Win' game format, offering users the chance to win cashback on their next order. The ad promotes engagement through a visually appealing and interactive game mechanic, enticing users to participate for potential rewards. # Brand positioning Noon is positioned as an e-commerce platform offering potential cashback rewards. The brand aligns with a value-driven approach, promoting shopping through incentives. The ad ignores direct competitor comparisons, focusing instead on user engagement through a game mechanic. Noon aims to occupy a space in the consumer's mind as a fun and rewarding shopping destination. The brand's positioning is functional, emphasizing simplicity and cashback potential. # Product The featured product is the 'Spin & Win' game offering users a chance to win cashback rewards on their next Noon order, with potential earnings up to 100 in local currency. The game provides discounts ranging from 5% to 20% cashback on their next order. The product aims to lower purchase barriers through incentives, enticing users to make a purchase by offering potential monetary rewards. This product is for potential Noon customers seeking to save money on their next purchase. This incentivizes potential purchases through a fun and interactive mechanic. # Visual style The ad has a clean, cartoonish style with bright colors. The editing style consists of static shots and smooth transitions. The production quality is polished, with clear graphics and animations. The visual motif is centered around the spinning wheel, and the pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the Noon logo and the 'Spin & Win' promotion, immediately capturing attention. - 00:01–00:07 The animation of the spinning wheel is shown with varying cashback amounts, enticing participation. This is from the brand's POV.

# Ad summary This ad is promoting the Noon Food Big Food Fest by offering 50% off. A burger, drink, and fries are shown. # Brand positioning Noon Food is presented as a convenient food delivery service that offers a variety of cuisine options. It is implied that Noon Food provides a fast and efficient way to order food, as indicated by the '12 Minutes' symbol on the app icon. The brand appears to follow category norms by offering a wide selection of food options with user-friendly navigation within its app. # Product This ad promotes the Noon Food app, a platform that allows users to order from a variety of cuisines, as indicated by the 'Search cuisines' tab. A key feature highlighted is its speed of delivery, with the '12 Minutes' icon. The ad showcases the Big Food Fest event and its offering, which implies that users can access discounts and special promotions. The visual display of a burger, drink, and fries suggests Noon Food provides various meal options. # Visual style The ad has a simple and clean visual style. The colors are bright, and there are minimal transitions. The ad's editing style consists of static shots with text overlays. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action ORDER NOW ON noon FOOD # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with the Big Food Fest, advertising 50% off. - 00:05–00:11 Then the ad advertises ordering on Noon Food with a shot of the app's interface.

# Ad summary This ad features a person interviewing a woman on the street about her dating preferences. The woman in the video expresses her preference for eating well and talking on a date, which leads her to promoting Mix Meal Plans by Noon Food as a way to explore different restaurant options. # Brand positioning The brand Noon Food is positioned as a provider of Mix Meal Plans. The ad suggests Noon Food caters to individuals who enjoy having a variety of restaurant options, aligning with a lifestyle that values choice and culinary exploration. The brand promotes a functional positioning by providing access to a range of meals that can be tailored to personal preferences, supporting the need for flexibility and variety in dining experiences. # Product The featured product is Mix Meal Plans by Noon Food. The meal plan is for individuals who enjoy eating at different restaurants and want a variety of options. The woman in the video says that she gets to choose from many restaurants. The USP is the ability to choose from a wide array of options that suits the customer's preference. # Visual style The ad has a clean aesthetic due to the use of bright outdoor lighting and polished video. The editing style includes quick cuts and transitions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The person in the video asks the woman, "What's your mix? Who should pay on the first date? The guy or the girl or should they split?" - 00:03–00:07 The woman responds with her dating preference regarding the first date, "The guy should offer. If he offers back, then split, it's about the gesture." - 00:08–00:11 The person in the video continues to question the woman about her dating preference, "Would you go out on a date on a workout class or a walk?" - 00:11–00:17 The woman tells the person in the video her dating preferences, "Walk easily, walk out class you can't even tell and your bus sweaty and stress." - 00:17–00:19 The person in the video asks the woman what her ideal date would be. - 00:19–00:27 The woman tells the person in the video that her ideal date is somewhere you can eat well and talk because she's a big food person. She loves knowing what she's eating and loves few options. - 00:27–00:34 The woman promotes the Mix Meal Plans by Noon Food and describes how she can choose from so many restaurants. The woman believes this will be a date with the same energy. - 00:34–00:37 The person in the video says, "So you put some thought into it?" to which the woman replies, "Someone has to."

# Ad summary This ad for Noon promotes their Eid sale with RAKBANK, offering an extra 15% off with RAKBANK Credit Cards and the code RAK50. # Brand positioning Noon is presented as a modern and convenient e-commerce platform that caters to Middle Eastern consumers. The brand's identity is functional, emphasizing ease of shopping. The association with Eid sale promotions, implies that Noon aligns with cultural celebrations and offers customers opportunities to purchase goods at discounted prices during significant holidays. # Product The ad promotes a special offer from Noon during the Eid sale. It highlights a partnership with RAKBANK, offering customers an "Extra 15% off* with RAKBANK Credit Cards" when using the code "RAK50." The offer is a promotional incentive aimed at encouraging customers to shop on the Noon platform and use their RAKBANK credit cards during the Eid holiday, providing a financial benefit to those who take advantage of the offer. The asterisk next to the discount implies that some terms and conditions apply to the offer. # Visual style The ad has a simple and clean aesthetic. The backgrounds are soft, and the colors are muted, giving it a calming feel. The focus is on the text and logos, which are clear and easy to read. The overall feel is polished and professional, suitable for a commercial ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with the Noon logo and "Eid Sale" text. - 00:01–00:03 The RAKBANK logo appears, with the text "Extra 15% off* with RAKBANK Credit Cards." - 00:03–00:06 The code "Use code: RAK50" is displayed to further encourage use of the offer.

# Ad summary Image ad for Noon, a digital retailer, advertising a "Spin & Win" game offering up to 100 in savings on the user's next order. The image incorporates celebratory motifs such as crescents and string lights, along with a stylized fortune wheel. # Brand positioning Noon is positioned as a digital retailer that embraces celebratory occasions with special promotions. The brand aims to create a sense of excitement and value for its customers, encouraging them to engage with its platform during festive periods, promising discounts and incentives through interactive games like 'Spin & Win'. This approach sets Noon apart by adding an element of gamified fun to the shopping experience. # Product The ad promotes a "Spin & Win" game that offers users a chance to win up to 100 in savings on their next order. The game is represented by a fortune wheel with four segments, each displaying a different cashback percentage: 5%, 10%, 15%, and 20%. The advertisement encourages users to engage with the Noon platform for an opportunity to receive a discount on their next purchase. # Visual style The ad uses a clean and vibrant visual style, with a focus on the fortune wheel as the main element. The use of gold and teal colors, combined with geometric patterns and string lights, gives the image a celebratory and festive feel. The overall production quality is polished, creating a visually appealing and engaging advertisement. # Hooks Headline: Spin & Win # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting Noon's brand logo and the "Spin & Win" game, immediately grabbing attention. The brand is telling users about a chance to win a discount, intending to engage viewers with the promise of savings. - The offer is detailed by displaying the savings potential, 'Up to 100' on the next order. The brand is creating a sense of value and urging the viewer to act, aiming to convert interest into action. - The fortune wheel is displayed showing the various cashback percentages that can be won, visualizing the game's mechanics. The brand showcases the range of possible rewards, reinforcing the value proposition and enticing users to participate.

# Ad summary This image ad promotes an Eid Sale by Noon, highlighting a 15% discount for RAKBANK credit card holders. It features RAKBANK credit cards against a backdrop of traditional Islamic imagery, blending festive celebration with financial incentives. # Brand positioning RAKBANK is presented as a well-established financial institution, celebrating 50 years of service. The brand's positioning is both functional, providing financial services, and emotional, aligning with cultural celebrations like Eid. RAKBANK aims to occupy a space of trust and reliability in the consumer's mind, particularly for those seeking credit card services. The brand seeks to follow cultural norms by participating in the Eid celebration and promoting financial convenience during this time. # Product The product being advertised is RAKBANK credit cards, including the RAKBANK world, RAKBANK platinum, and RAKislamic cards. These cards are designed for everyday purchases and offer benefits such as rewards and discounts. The ad emphasizes a unique selling proposition of an "Extra 15% off*" during the Eid Sale when using RAKBANK credit cards. The cards are for consumers looking for financial convenience and rewards, especially during celebratory occasions like Eid. The ad addresses the purchase barrier of cost by offering a significant discount, making the cards more appealing during the promotion period. The promotion emphasizes accessibility and savings, encouraging consumers to utilize RAKBANK credit cards for their purchases during the Eid Sale. # Visual style The ad has a polished, studio-shot quality with a festive and culturally relevant theme. Visual motifs include traditional Islamic imagery (crescent moons, mosques) combined with modern branding elements (credit cards, logos). The image treatment includes soft gradients and color grading to create a welcoming and celebratory atmosphere. The typography is bold and legible, ensuring the offer is easily scannable. The style is designed to be eye-catching in-feed, blending a platform-native promotional approach with cultural sensitivity. # Hooks Headline: Extra 15% off* # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a visual announcement of the "noon Eid Sale", immediately setting the context of the promotion. The brand, Noon, is positioning itself as a shopping platform that is participating in and celebrating the Eid holiday season. The consumer is invited to engage with the sale and consider making purchases through the platform. - The ad then introduces a specific offer: "Extra 15% off* with RAKBANK Credit Cards", which serves as the central message to attract customers. The brand, RAKBANK, is offering a tangible incentive, emphasizing the benefit of using their credit cards. From the perspective of the customer, this is about savings and value during the sale period. - The inclusion of "Use code: RAK50" provides a clear, actionable step for the customer to take advantage of the offer, streamlining the purchase process. The brand, RAKBANK, is ensuring that the discount is easily accessible with a straightforward promotional code. From the customer's viewpoint, this simplifies the process of redeeming the discount. - Finally, the visual display of the RAKBANK credit cards reinforces the brand and the specific financial product being promoted, while the asterisked "*T&Cs apply" ensures transparency. RAKBANK aims to build trust by highlighting the availability of their credit cards, alongside emphasizing the terms and conditions, while from the customer's perspective, this is about transparency and product visibility.

# Ad summary This ad promotes Noon Food's Big Food Fest, offering a 50% discount. It features images of a burger, fries, and a drink to entice viewers. # Brand positioning Noon Food positions itself as a convenient and accessible food delivery service, as suggested by the callout of an upcoming Big Food Fest sale. The brand seems to appeal to consumers looking for affordable and readily available meal options, without pushing against any industry norms. # Product The ad features a combo meal deal consisting of a burger, fries, and a drink, which are the focal point of the ad. The burger is a stack of lettuce, tomatoes, onions, patty, and melted cheese on a sesame seed bun. The fries are golden, served with a side of ketchup. The drink is a cola with ice cubes. The promo appears to address the high cost of ordering food, and the ad aims to give viewers an option to indulge in a feast at a discounted price. # Visual style The ad features a bright and colorful aesthetic, with a focus on food presentation. It is designed to be eye-catching and appetizing, making it suitable for in-feed placements. The visual style can be described as modern, clean, and appetizing. # Hooks Headline: BIG FOOD FEST # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad announces Noon Food's 'Big Food Fest,' intending to capture the audience's attention and excite them about upcoming deals. The brand is making the announcement to the audience. - The image showcases a burger, fries, and a drink, implying that a wide variety of food will be available at a discounted price during the Big Food Fest. The brand aims to visually entice viewers with the food that is being advertised. - The ad highlights a '50% OFF' discount, to create a sense of urgency and encourage immediate action from the viewer. The brand is announcing the offer to encourage the viewers to take advantage of the upcoming sale.

# Ad summary The ad promotes Emirates NBD noon One Visa Credit Card offering an extra 25% off with a maximum discount up to AED 125 for purchases made during the Eid Sale from May 15-18, using the code ENBDnoon. # Brand positioning Noon is presented as a modern, tech-forward e-commerce platform that is associated with a lifestyle of convenience and value. The brand is co-branded with Emirates NBD, suggesting a partnership aimed at providing additional benefits to cardholders. The presence of a credit card in the promotion implies the brand seeks to occupy a space in the consumer's mind as a reward for using their Emirates NBD noon One Visa Credit Card, reinforcing the convenience and value offered by the e-commerce platform during special occasions like Eid. # Product The featured product is the Emirates NBD noon One Visa Credit Card, designed for customers who shop on the Noon e-commerce platform. The card provides an "Extra 25% off*" for purchases up to AED 125 during the Eid Sale. The advertised product integrates with the Noon platform by offering unique benefits to cardholders who shop online. The card itself is black with yellow line art of various shopping-related icons and the Noon logo, giving it a modern, tech-oriented aesthetic. To claim this offer, customers need to use the code "ENBDnoon" during their purchase. # Visual style The ad has a clean, modern aesthetic with a festive theme, indicated by the turquoise background, crescent moon, and star patterns. The Emirates NBD noon One Visa Credit Card is prominently displayed, with a black background that contrasts with the yellow Noon logo and doodles, which gives the ad a youthful and dynamic feel. The typography is bold and clear, ensuring the promotional message is easily readable. The overall design blends seasonal elements with product highlights, making the ad relevant and engaging. # Hooks Headline: Eid Sale # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Use code: ENBDnoon # Point of view - [object Object] # Storyline - The ad begins by highlighting the Noon Eid Sale, setting the stage for a limited-time promotion. This establishes the context for the offer, leveraging the festive occasion to attract shoppers. The brand is communicating that this promotion is timely and relevant for the upcoming holiday. - Next, Emirates NBD introduces an offer of an extra 25% off for cardholders using the Noon One Visa Credit Card. The bank aims to communicate the value of using their credit card for Noon purchases, showcasing a direct financial benefit that incentivizes card usage. - Finally, the ad prompts users to use a specific code "ENBDnoon" to redeem the offer. The call to action is direct, guiding the user on how to take advantage of the promotion, simplifying the process for the customer and ensuring they can easily access the discount.

# Ad summary This image ad for Noon promotes a Spin & Win game with a chance to win up to 100 on the next order. The visuals are in a cartoon-like style and incorporate elements associated with the Eid holiday. # Brand positioning Noon is presented as a modern and engaging e-commerce platform that provides opportunities for customers to win rewards and save money. The brand leans into promotional offers and gamification to create a sense of excitement and value for its customers. The ad leverages a lighthearted approach, and the brand promotes a spirit of generosity associated with cultural traditions. # Product The featured product in this ad is a 'Spin & Win' game, which offers customers a chance to win up to 100 on their next order. The game mechanics involve a circular wheel divided into four segments, each offering a different percentage of cashback: 5%, 10%, 15%, and 20%. By participating in the game, customers have the opportunity to increase their savings on future purchases. The game is presented as a fun, easy way to get a discount, removing the purchase barrier by adding the potential to save. # Visual style The ad has a colorful and festive aesthetic, with a focus on bright, cartoon-like design elements. The image treatment gives a soft color grading with gradients and subtle lighting effects to create an inviting atmosphere. The typography is large and bold for readability. The overall style is eye-catching and playful, designed to quickly capture attention in a social media feed. # Hooks Headline: Spin & Win # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a festive greeting, with the Noon brand logo and the message 'Spin & Win,' immediately drawing the viewer's attention to the promotional game. The brand is conveying excitement and opportunity. - Next, the viewer learns they can win 'Up to 100' on their next order by playing the game. The brand presents the game as a way to increase their savings on future purchases. - The visual focus shifts to the spin wheel, which shows the different cashback percentages a customer can win in the game: 5%, 10%, 15%, and 20%. The presentation visually highlights all the possibilities that the customer may win.

# Ad summary This ad promotes the Noon Eid Sale, offering an extra 15% off with FAB and Dubai First Mastercard credit cards when using the code FAB15. # Brand positioning Noon is presented as a large online marketplace running an "Eid Sale", suggesting a focus on providing a wide range of products to meet consumer needs during the festive season. The brand aligns with celebration and savings, as well as convenience. Partnering with financial institutions like FAB and Dubai First Mastercard suggests Noon seeks to facilitate accessible and affordable shopping experiences for its customers. # Product The ad promotes the Noon Eid Sale, highlighting a special offer for customers using FAB and Dubai First Mastercard credit cards. The offering includes an extra 15% discount when the code FAB15 is applied during checkout. This discount is framed as a way for customers to save on purchases made during the Eid Sale, incentivizing usage of the specified credit cards on the Noon platform. The offer is valid once per month, suggesting the promotion is ongoing. # Visual style The ad has a clean, simple visual style. The background is light and pastel, creating an inviting and festive atmosphere. The credit cards are clearly displayed to highlight the offer. Text overlays are clean and easy to read. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the Noon logo and "Eid Sale" text appearing on a background featuring mosque silhouettes and desert animals. - 00:01–00:07 The ad presents the offer of an extra 15% off when using FAB and Dubai First Mastercard credit cards and the code FAB15.

# Ad summary This ad promotes the Noon Eid Sale, highlighting an extra 15% off with RAKBANK credit cards. The visuals include festive Eid elements such as a desert scene with a mosque silhouette, a crescent moon, and animated goats and sheep. # Brand positioning Noon is positioned as an online marketplace that provides opportunities for discounts and sales events. The focus is on seasonal promotions, catering to customers looking for deals during holidays such as Eid. The brand aligns with convenience and affordability, seeking to be the go-to platform for holiday shopping. It follows category norms by promoting sales events but partners with RAKBANK to provide an exclusive discount, offering an additional incentive to shop during the promotion. # Product The ad promotes the Noon Eid Sale and advertises an extra 15% discount for customers using RAKBANK credit cards. This offer is highlighted as a special promotion during the Eid holiday. The ad shows three RAKBANK credit cards: RAKBANK world, RAKBANK platinum, and Air Rewards by Arabella. The unique selling proposition (USP) is the additional discount provided exclusively to RAKBANK cardholders during the Eid Sale. The ad addresses the purchase barrier of cost by offering a discount. It is intended for shoppers who are planning to make purchases during the Eid holiday and are looking for ways to save money. # Visual style The ad features a bright, clean aesthetic with a simple desert backdrop. The use of animation and clear text overlays gives it a playful, commercial feel. The editing is static, with text and card images appearing without transitions. The pacing is slow, with each element displayed clearly for several seconds. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the Noon logo and text announcing the "Eid Sale". - 00:01–00:03 The ad highlights a partnership with RAKBANK, offering an "Extra 15% off* with RAKBANK Credit Cards". The use of an asterisk indicates there are terms and conditions that apply. - 00:03–00:07 A discount code, “Use code: RAK50” is displayed to be used when using a RAKBANK credit card.

# Ad summary This ad promotes Noon's Eid Sale and features a special offer for Emirates NBD noon One Visa Credit Card holders, providing an extra 25% off up to AED 125 when using the code ENBDnoon from May 15-18. The ad uses celebratory visuals and a festive song to highlight the savings available during the Eid holiday. # Brand positioning Noon is presented as a contemporary and festive e-commerce platform that aligns with cultural celebrations and provides promotional offers during holidays. The brand emphasizes ease of access to a wide range of products, exemplified by the use of its branded credit card, which suggests it aims to create a seamless and rewarding shopping experience for its customers. Noon's positioning is both functional (discounts, sales) and emotional (celebrating holidays), and it appeals to value-seeking consumers who wish to make the most of cultural and festive moments. # Product The product featured is the Emirates NBD noon One Visa Credit Card, which offers an "Extra 25% off* up to AED 125" on Noon purchases. This offer is valid from May 15-18 when using the code "ENBDnoon." The credit card is presented as a tool for maximizing savings during the "Eid Sale." The credit card design itself features various shopping-related icons, such as a burger, headphones, a gaming controller, and sneakers, suggesting it can be used for a wide array of purchases. It's portrayed as a way to enhance the shopping experience, making it more affordable and rewarding for the user during the festive season. # Visual style The ad has a clean, promotional aesthetic with a focus on clear messaging and festive elements. The use of soft, pastel colors and animated goats gives it a playful, holiday-themed feel. The editing is static, with text and graphic elements appearing to highlight the promotional offer and key details. Overall, it has a polished commercial feel with a simple and straightforward presentation. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The screen displays the Noon logo and the text 'Eid Sale'. - 00:01–00:04 An Emirates NBD logo appears, followed by the text 'Extra 25% off*', which then provides specifics about the promotion with the Emirates NBD noon One Visa Credit Card. - 00:04–00:07 The text 'Use code: ENBDnoon' appears to reinforce the promotional code, and a graphic indicates the dates May 15-18 for the sale.