How noon Advertises on Meta

# Ad summary This ad promotes Noon Supermol, an online retailer. It highlights fast delivery and a cash back offer. # Brand positioning Noon Supermol is positioned as a fast and convenient online retailer that delivers everyday essentials and groceries quickly. The ad focuses on the brand's accessible services and offers a cashback incentive to encourage immediate purchase, suggesting a focus on customer satisfaction and value. # Product The ad promotes Noon Supermol's delivery service, featuring a variety of products available through its platform. This includes personal care items like CeraVe moisturizer and CloseUp toothpaste, household items such as BabyJoy diapers, food items like Nikmat Al Dajaj noodles, and even electronics, as evidenced by an orange phone case. The products are intended to show the diversity of Noon Supermol's inventory and its ability to meet various customer needs. The ad's emphasis is on fast delivery, promising arrival in 60 minutes, and an immediate cashback reward to encourage consumers to shop through Noon Supermol for their essential and everyday items. # Visual style The ad features a bright and vibrant color scheme using blues and yellows with a dynamic background. The layout is designed to draw attention to the central shopping bag filled with products, with floating elements that suggest movement and special offers. The style is clean and modern, aimed at capturing attention in a fast-paced social media environment. # Hooks Headline: نون سوبرمول # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the brand name, Noon Supermol, to immediately establish the offering and brand identity. This is told from the brand's perspective to imprint the brand name in the viewer's mind. - Next, the ad highlights the convenience of fast delivery by stating that Noon Supermol delivers to Al Jubail in 60 minutes. This is told from the brand's perspective, communicating a key value proposition. - The ad concludes by emphasizing the offer of 150 in cashback to incentivize the viewer to make a purchase. This is told from the brand's perspective, aiming to create a sense of urgency.

# Ad summary This ad for Noon Supermol highlights a cash back offer for purchases over 150, quick delivery in Najran, and features various products available in the Noon Supermol. # Brand positioning Noon Supermol is presented as a one-stop shop for various household needs. The brand aims to occupy the space of convenience and accessibility by offering a wide range of products from different categories, as evidenced by the variety of items in the shopping bag. The brand aligns with the values of efficiency and ease, promoting a lifestyle where customers can quickly and easily purchase essential items. By emphasizing a cash back offer and quick delivery, Noon Supermol aims to stand out from other retailers by providing added incentives and convenience to its customers. The brand positioning is functional, focusing on the practical benefits of shopping at Noon Supermol, such as affordability and fast delivery. # Product The ad showcases a variety of products available at Noon Supermol. These include BabyJoy diapers, CeraVe moisturizer, Closeup toothpaste, a cup of instant noodles, and an orange-colored smartphone. Each product is a staple in the consumer's everyday life. The USPs, implied through the ad's overall messaging, are convenience and savings, as all the displayed items can be purchased from one place, with the added incentive of cash back on purchases over 150. The products are presented as readily available for purchase and quick delivery, addressing the purchase barrier of time and accessibility. The advertisement emphasizes the breadth of products and the ease of acquiring them through Noon Supermol. # Visual style The ad has a polished, studio-shot aesthetic with a vibrant color scheme. The visual motifs include floating elements and a gradient background, creating a dynamic and eye-catching composition. Image treatment includes background removal and lighting effects. The overall style aims to be visually appealing and easily scannable in a fast-paced social media feed. # Hooks Headline: نون سوبرمول # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the Noon Supermol brand, establishing its identity as a comprehensive retailer. This aims to capture the viewer's attention and introduce the brand's presence in the market. This part of the story is told from the brand's perspective. - The ad then highlights the key products available at Noon Supermol, showing a shopping bag filled with items like diapers, toothpaste, and moisturizer. This serves to illustrate the variety of goods available, catering to different consumer needs. This part of the story is told from the brand's perspective. - Next, the ad emphasizes the quick delivery service, mentioning that it delivers to Najran in 60 minutes. This highlights the convenience and efficiency of shopping with Noon Supermol, addressing the potential barrier of long waiting times. This part of the story is told from the brand's perspective. - The ad concludes by presenting a cash back offer of 150, incentivizing customers to shop and save. This aims to drive immediate action and increase sales. This part of the story is told from the brand's perspective.

# Ad summary This ad for Noon targets individuals preparing for their first Hajj pilgrimage, offering a one-stop solution for all necessary supplies. It features essential items against the backdrop of the Holy Kaaba, emphasizing convenience and preparedness. # Brand positioning Noon is presented as a convenient, one-stop retailer for a wide array of products, catering particularly to the needs of individuals undertaking significant events like the Hajj pilgrimage. The brand positions itself as a provider of convenience, ensuring customers are fully equipped for important occasions. By focusing on essential supplies and clear, straightforward messaging, Noon aligns with a functional approach, emphasizing ease and accessibility for its customers. # Product The ad features essential supplies needed for the Hajj pilgrimage. These include: a clip-on fan for personal cooling; a bottle of Masafi water to stay hydrated; a cylindrical container that may hold Zamzam water or dates, featuring intricate geometric and religious designs on its label; a light pink umbrella for sun protection; a pair of traditional leather sandals; and prayer beads, which are commonly used during religious practices. Each item aims to address the pilgrims' basic needs such as comfort, hydration, sun protection, and spiritual fulfillment during their journey. The ad suggests convenience by offering all these items in one place, alleviating the stress of preparing for the pilgrimage. # Visual style The ad uses a clean and bright visual style, with a focus on product presentation against a symbolic background. The production quality is highly polished, suggesting a studio-shot setup with controlled lighting and sharp focus on the featured items. The background is blurred to draw attention to the products in the foreground, and the layout is simple and direct, enhancing scannability in the feed. The overall visual aesthetic is designed to convey a sense of trust, convenience, and preparedness, aligning with the needs and expectations of its target audience. # Hooks Headline: بتروح الحج أول مرة؟ # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asking the question: Are you going to Hajj for the first time? This serves as an attention-grabbing hook, immediately connecting with the viewer's specific concern about preparedness, from the perspective of the brand. - The ad follows up with the statement: Don't prepare alone. This reassures viewers that they don't have to undertake the daunting task of preparing for Hajj by themselves, from the perspective of the brand. - Finally, the ad states: All Hajj supplies in one place. This emphasizes the ease and convenience Noon offers by providing all necessary items in a single purchase, from the perspective of the brand.

# Ad summary This ad is designed for people preparing to embark on their first Hajj, and encourages people to purchase all their essentials from Noon. # Brand positioning Noon is presented as a one-stop shop for Hajj essentials, aiming to simplify the preparation process for pilgrims. The brand positions itself as a convenient and reliable source, offering a curated selection of items necessary for the journey. By providing all essentials "in one place," Noon aims to alleviate the stress and time associated with gathering supplies from multiple sources. The brand focuses on functional benefits, emphasizing simplicity and convenience for its customers. # Product The ad features a collection of items that are considered essential for the Hajj pilgrimage. These include a foldable pink umbrella, a bottle of Masafi Pure brand water, a battery-operated fan with a clip, a set of prayer beads, a pair of brown leather sandals, and a tall black and gold cylindrical container. These products are presented as a comprehensive kit of essentials designed to ensure comfort and convenience during the religious journey. The inclusion of practical items like water, a fan, and an umbrella highlights the ad's focus on addressing the physical needs of pilgrims, while the prayer beads cater to their spiritual requirements. The ad aims to convey that Noon is the best place to get all of these items. # Visual style The visual style of the ad is clean and straightforward, with a focus on showcasing the featured products against a blurred background of a holy site. The lighting is soft and diffused, creating a bright and airy feel that emphasizes the purity and simplicity often associated with religious pilgrimages. The composition is carefully arranged to highlight each item, ensuring they are clearly visible and appealing to the viewer. # Hooks Headline: YOUR FIRST HAJJ? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a question, "YOUR FIRST HAJJ?" This is intended to address the viewer directly, speaking from the brand's perspective. - The next line, "DON'T PACK ALONE," is a direct instruction aimed at convincing the consumer to consider Noon for the preparations needed for Hajj. The brand is attempting to position itself as a convenient solution for a potentially overwhelming experience. - The ad copy then closes with the line, "All you Hajj essentials in one place," re-iterating the value of convenience that Noon provides. The brand is aiming to reinforce the idea that Noon is the one-stop shop that will provide everything the consumer needs in preparation for their pilgrimage.

# Ad summary The ad showcases a collection of Noon brand personal care and hygiene products ideal for use while making the Hajj pilgrimage, with an emphasis on being fragrance-free and suitable for hot weather. The ad features a montage of Noon products being packed on a table and then highlights the Noon brand name. # Brand positioning Noon is presented as a reliable brand offering fragrance-free personal care and hygiene products designed for sensitive skin, particularly suited for religious pilgrimages like Hajj. The brand emphasizes functionality and suitability for specific needs, such as hot weather conditions, positioning itself as a thoughtful choice for consumers prioritizing gentle, effective, and culturally appropriate personal care. # Product The ad promotes a range of personal care and hygiene products by Noon. This includes fragrance-free shampoo, mineral sunscreen, hand sanitizer, gentle cleanser, and wet wipes. These products are highlighted as being ideal for sensitive skin and suitable for use during Hajj due to their fragrance-free formulas and protective qualities against sun and germs. The products are designed to be gentle, soothing, and effective for daily care, addressing the needs of individuals seeking reliable and safe hygiene solutions. The Noon brand is presented as a go-to for essential personal care items that prioritize skin health and hygiene. # Visual style The ad has a clean, minimalist aesthetic with soft lighting and a focus on product presentation. The editing style uses simple cuts, maintaining a steady pace. The overall production quality is polished, suggesting a commercial feel. The visual motifs include consistent product placement on tables and blurred backgrounds, emphasizing the products themselves. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by presenting a package of Noon wet wipes on a table. - 00:01–00:04 The scene cuts to a person holding two bottles of shampoo, implying the selection of the wrong product. - 00:04–00:07 The ad shows a tray of Noon products being arranged, conveying that the correct products have been selected. - 00:07–00:09 The ad displays the Noon brand name and promotes SPF, fragrance-free shampoo, hydrating cleansers, and Hajj-safe formulas, reinforcing the brand's positioning and key benefits.

# Ad summary This ad for Noon Supermall features a shopping bag filled with various products against a dark blue background. The ad highlights fast delivery, cash back offers, and encourages users to shop through the Noon app. # Brand positioning Noon Supermall is positioned as a convenient online shopping platform offering a wide range of products for everyday needs. The brand aims to occupy a space in the consumer's mind as a reliable and fast delivery service, particularly emphasizing quick delivery times within 60 minutes. This functional positioning focuses on efficiency and accessibility, designed for those who value speed and ease in their shopping experience. By offering cash back incentives, Noon Supermall enhances its appeal, promoting itself as a smart choice for budget-conscious consumers. The brand ignores conventional brick and mortar approaches by focusing on mobile app shopping. The use of playful music and animated visuals creates an upbeat shopping experience. # Product The ad features Noon Supermall as an online shopping platform, accessible via a mobile app, that delivers a variety of products quickly. The platform emphasizes fast delivery, promising to reach customers in Najran within 60 minutes. The ad highlights a cash back offer of 150 SAR (Saudi Riyal) for customers. The products shown in the bag include items like diapers, baby wipes, instant noodles, toothpaste, lotion, and a mobile phone, indicating that Noon Supermall caters to diverse household needs. The cash back promotion addresses the purchase barrier of cost, making the platform more attractive by providing direct financial benefits. The focus is on presenting Noon Supermall as a convenient and economical shopping solution. # Visual style The ad features a simple and clean aesthetic with bright, contrasting colors. The animation is smooth and the transitions are quick, maintaining a consistent pace. The overall production quality is polished, giving it a commercial feel that aims to be visually engaging and informative. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action تسوق من تطبيق نون # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: The ad opens with a dark blue background and showcases a shopping bag filled with various products. Text appears, indicating the brand and delivery locations. The ad then highlights a cash back offer. - 00:07–00:09 00:07–00:09: The scene transitions to a solid blue screen displaying the Noon Supermall logo and encourages viewers to shop via the Noon app.

# Ad summary This ad is for Noon Supermall. It shows a shopping bag being filled with items and being delivered to a customer. The ad includes an offer for 150 in cashback. # Brand positioning Noon Supermall aims to be a one-stop online shopping destination that offers a wide range of products, as implied by the diverse items in the shopping bag. The brand positions itself as convenient and fast, promising delivery in 60 minutes to Al Taif. Noon Supermall is functionally focused on providing a seamless and efficient shopping experience. # Product Noon Supermall is an online shopping platform that offers a variety of products, including electronics, household items, and personal care products. The advertised features include fast delivery within 60 minutes to Al Taif and the opportunity to earn 150 in cashback. This product is for anyone looking for a convenient way to purchase everyday items and receive them quickly. # Visual style The ad has a polished, animated style with a bright and dynamic presentation. Quick cuts and smooth transitions are used to maintain a fast pace. The production quality is high, with clear graphics and vibrant colors. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a dark blue background and rays of light, displaying the text “Noon Supermall” in yellow. - 00:01–00:06 A shopping bag with the Noon Supermall logo appears and fills with various items, including personal care and food items. - 00:01–00:06 Coins and coupons fall around the shopping bag, emphasizing the cashback offer. - 00:01–00:06 The text “Now, we deliver to Al Taif in 60 minutes” is displayed, highlighting the fast delivery service. - 00:07–00:08 The ad closes with the text “Noon Supermall, shop from Noon App,” along with the Noon logo on a dark blue background.

# Ad summary This ad promotes Noon Supermol's delivery service within 60 minutes to Al Taif, with a cash back offer of 150. # Brand positioning The ad promotes Noon Supermol as a convenient and reliable online supermarket. It emphasizes speed and accessibility by highlighting its 60-minute delivery promise to Al Taif. Noon is presented as a modern and efficient service aimed at consumers who value time and convenience. The brand positions itself as a hassle-free solution for grocery and household shopping, focusing on ease and speed. # Product The primary product being advertised is Noon Supermol's delivery service, specifically highlighting its ability to deliver groceries and household items to Al Taif within 60 minutes. The ad also shows several products available through Noon Supermol: BabyJoy diapers, CeraVe lotion, CloseUp toothpaste, an orange iPhone, and Nudles Chicken Flavor. The ad promotes the convenience of shopping for these items online with fast delivery. # Visual style The ad features a vibrant and dynamic visual style. It has a clean layout, with a focus on bright colors and light effects. The overall production quality is high, with a polished and professional feel. The visual motifs include floating elements like coins and coupons, adding a sense of excitement and value. The design appears to be platform-native and eye-catching, ensuring scannability and stop power in feed. # Hooks Headline: نون سوبرمول # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by introducing Noon Supermol as a convenient online supermarket. The brand's perspective is conveying the convenience they offer. - Next, the ad highlights the key benefit: 60-minute delivery to Al Taif, with Noon's perspective suggesting speed and efficiency in its services. - The ad includes an offer of 150 cash back and shows the availability of various household and grocery items, with Noon's perspective illustrating the savings the customer gets with their services.

# Ad summary This ad promotes Noon as a brand that is providing essential items for Muslim pilgrims during the Hajj season. It shows a variety of items, like clothing, cooling towels, and supportive sandals. The overall feel is very warm and inviting, implying that Noon cares for and provides for its customers. # Brand positioning Noon is presented as a caring and thoughtful brand that caters to the needs of Muslim pilgrims during the Hajj season. The brand aims to occupy a space in the consumer's mind as a provider of essential items that ensure comfort and convenience during the religious journey. The brand aligns with values of tradition, care, and providing comfort to those undertaking the Hajj pilgrimage. Noon seems to follow category norms of other retailers by focusing on providing quality products that meet specific customer needs, but goes a step further by focusing on specific cultural/religious items. The brand positioning is emotional, as it emphasizes the care and comfort it provides to pilgrims. # Product The ad features a range of products essential for the Hajj pilgrimage. These include cooling towels to combat the heat, comfortable sandals for walking, and modest, lightweight clothing appropriate for the religious journey. These products appear to be of high quality and designed for convenience. The USPs are that they are all "Hajj-essentials in one place". The ad highlights the thoughtfulness of packing these items, implying the product are worth buying because they are essential for a comfortable and fulfilling pilgrimage. The ad addresses the purchase barrier of having to shop at multiple stores by offering all the essentials in one place. # Visual style The ad has a warm, inviting aesthetic with soft lighting and pastel colors. The editing style includes smooth transitions between shots. The production quality feels like a hybrid between UGC and a polished commercial, balancing authenticity with a professional look. The pacing is slow and steady, creating a calm, sentimental mood. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman is packing a suitcase with clothes, a travel pillow, sandals, and a cooling towel. She places a note with a heart onto the items. The message being conveyed is the preparation for a trip or journey, and the note adds a personal touch of love and care. The audience is experiencing the moment from the perspective of someone packing for a loved one, and the tonal cues are warm and inviting. - 00:05–00:07 00:05–00:07 The woman looks at a photo while seated. The message conveyed is the anticipation and emotions related to an upcoming event. The viewer is now experiencing the moment from the perspective of the woman in the scene, adding a layer of personal connection and reflection. The tonal cues are nostalgic and sentimental. - 00:07–00:10 00:07–00:10 Transition to the Noon logo with text highlighting products for "Mum and Dad's Hajj." The intention is to show the end result and emphasize Noon as a provider of items for the journey, shifting the focus from the preparation to the products themselves. The perspective shifts to that of the Noon brand, positioning itself as a provider of all Hajj essentials in one place. The tone is informative.

# Ad summary The ad promotes Noon Supermol's online grocery and household items. The ad uses animated graphics and text overlays to showcase Noon Supermol's app and service offerings. # Brand positioning Noon Supermol is presented as an online supermarket providing a wide range of products from groceries to household items. The brand occupies a space of convenience and accessibility, offering a seamless shopping experience through its app, targeting customers who value efficiency and ease in their purchasing process. The brand emphasizes its commitment to quick delivery, promising to reach customers in Al Jubail within 60 minutes. This functional positioning aims to cater to busy individuals and families who need a reliable source for their daily needs, aligning with a lifestyle that values speed and convenience. # Product The featured product is Noon Supermol's online grocery and household items service, accessible through its mobile app. This service caters to individuals seeking a convenient way to purchase a variety of products, including groceries, personal care items, and household essentials. The ad highlights the app's user-friendly interface and the promise of quick delivery to Al Jubail within 60 minutes, addressing common purchase barriers such as time constraints and accessibility. The service aims to streamline the shopping experience by offering a one-stop solution for everyday needs, emphasizing efficiency and reliability. The variety of products is visually represented through items like diapers, noodles, soap, and other household goods, all available through the Noon Supermol app. # Visual style The ad features a vibrant and animated style with bright colors and dynamic movement, aimed at capturing attention and conveying energy. The editing style consists of quick cuts to maintain a fast pace. The production quality appears to be polished and professionally created, with clear graphics and smooth transitions, enhancing the overall appeal. Visual motifs include floating coins, percentage signs, and the brand's shopping bag, all contributing to the theme of convenience and value. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shopping bag filled with household products on a blue gradient background. - 00:02–00:05 Coins and discount tickets start floating around the shopping bag. - 00:05–00:07 The shopping bag is placed over a percentage symbol. - 00:07–00:09 The screen cuts to a blue background with white and yellow text.

# Ad summary This image ad for Noon promotes their Eid Home Sale event. It features a full set of dinnerware displayed in front of a nighttime desert scene. Text promotes discounts of 30-70% off. # Brand positioning Noon is presented as a modern retailer that aims to provide everything a customer needs for their home and life. The brand is functional and aims to simplify the shopping experience by providing access to a wide array of products. # Product The product shown is a dinnerware set, presented in white with gold trim. The set includes dinner plates, salad plates, bowls, teacups, saucers, spoons, a teapot, and a sugar bowl. The ad highlights the completeness of the set. The dinnerware is designed for special occasions like Eid celebrations but is versatile enough for everyday use. # Visual style The visual style of the ad is elegant and festive, with a focus on creating a luxurious atmosphere. The production quality is highly polished, with studio-shot lighting and a clean, organized layout. The ad uses a nighttime desert scene as a backdrop to enhance the theme of Eid celebrations. The color palette is dominated by white and gold, which adds to the upscale feel. The overall effect is designed to be visually appealing and easy to scan, making it suitable for in-feed placement. # Hooks Headline: EID HOME SALE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a nighttime desert scene that establishes the background for the promotion. The purpose is to create a festive and elegant atmosphere, which allows the viewer to experience the brand’s aesthetic. - The scene transitions to showcasing the full dinnerware set, highlighting its completeness and aesthetic appeal. The intention is for the brand to showcase the dinnerware as a perfect setting for the holiday. - Finally, the ad displays the message for the Eid Home Sale with discounts, enticing viewers to purchase. The brand uses this moment to drive action and conversions.

# Ad summary This ad features a selection of products, including chocolates and cosmetics from brands like Dubai Chocolate and SHEGLAM, all available from Noon. The ad presents these items as ideal gifts for Eid, highlighting the ease of finding everything needed in one place. # Brand positioning Noon is presented as a comprehensive online retailer that simplifies the shopping experience for holidays like Eid. The brand positions itself as a convenient, one-stop destination where customers can find a variety of gift options, from sweets to beauty products. This implies a broad selection that caters to diverse tastes and needs, emphasizing convenience and ease during celebratory occasions. The brand does not obviously align with a specific lifestyle, but instead appears to target a wide audience looking for efficient gift-giving solutions. # Product The ad features a curated selection of gifts suitable for Eid celebrations. The featured product is a box of Dubai Chocolate, consisting of 24 pieces in pistachio, kunafa, and hazelnut flavors. Also featured is the SHEGLAM Lunar & Stellar Box Set, which includes a lip product and a face product. Additional cosmetic items include an eyeshadow stick and what appears to be a skincare serum. These products provide a diverse range of gifting options, from edible treats to beauty enhancements. The Dubai Chocolate box highlights its variety of flavors, while the SHEGLAM set emphasizes its thematic appeal with a celestial motif. # Visual style The ad has a highly polished, studio-shot production quality. The visual motifs include a flatlay arrangement of the products, with a soft, diffused lighting effect. The image treatment involves color grading that enhances the warm tones, creating an inviting and celebratory atmosphere. The typography is clean and modern, integrated seamlessly into the layout. The style aims for a native yet elevated look, ensuring scannability and stop power in the feed. # Hooks Headline: عيدياتهم في مكان واحد # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that Noon offers all Eid gifts in one place, positioning the retailer as a convenient solution for holiday shopping. The intent is to immediately communicate the brand’s value proposition: simplifying the gift-buying process. This part of the story is from the brand's perspective, directly addressing the viewer with an offer of convenience. - The ad includes a shot of the products, which are placed in front of a background depicting a mosque. The intent is to visually represent the type of gifting products offered and imply that they are relevant to Eid. This is shown from a brand perspective, showing off its product selection.

# Ad summary This image ad by Noon promotes Eid sales by featuring a laptop, air fryer, and Eid-themed decorative items. # Brand positioning Noon is presented as a retailer that offers a wide range of products, as indicated by the variety of items shown in the ad, from electronics like laptops to home appliances like air fryers. This implies that Noon positions itself as a one-stop shop for various consumer needs. By promoting sales for Eid, Noon aligns itself with cultural celebrations, positioning itself as a brand that caters to the needs and traditions of its target audience during special occasions. The overall tone is celebratory and festive, aiming to create a sense of excitement and urgency around the shopping opportunity. # Product The ad features multiple products to highlight the variety of offerings available during Noon's Eid sale. There's a laptop with a vibrant blue patterned screen, representing electronics and technology. An air fryer is shown, suggesting home appliances and kitchenware. An ornate lantern symbolizes festive decorations and cultural traditions associated with Eid. Small sheep figurines are placed beside the larger items, likely indicating gifts or symbolic Eid offerings. The products collectively emphasize Noon as a versatile retailer that caters to diverse needs and occasions. The ad aims to capture the viewer's attention by showcasing a range of popular and relevant items available during the sale, encouraging them to explore Noon's offerings for Eid celebrations. # Visual style The ad exhibits a clean and polished visual style, typical of e-commerce promotions. The product presentation is staged and studio-shot, with soft lighting and neutral backgrounds to highlight the items. A pastel color scheme is used for the background patterns, enhancing the celebratory Eid theme without overwhelming the products. The overall aesthetic is designed to be easily scannable and appealing, fitting for a mobile in-feed environment. # Hooks Headline: نون # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing Eid sales from Noon, which aims to immediately capture the viewer's attention by highlighting a festive shopping opportunity. This is told from the brand's perspective. - It then shows a selection of items on sale, like laptops, electronics, and more, which is included to demonstrate the variety and breadth of products available. This part of the story is told from the brand's perspective.

# Ad summary This is a social media advertisement for Noon, which is showcasing a home sale for Eid. The ad features an image of a white porcelain dinnerware set, a night sky background, and messaging about sales and discounts. # Brand positioning Noon is presented as a one-stop retailer for a variety of home goods, perfect for creating a festive atmosphere during Eid. The brand is positioned as a convenient and value-driven option, offering customers a wide range of products at discounted prices to prepare their homes for the holiday season. # Product The advertised product is a white porcelain dinnerware set trimmed with gold. The set includes dinner plates, salad plates, bowls, teacups, saucers, a teapot, and serving spoons. The porcelain is a bright, reflective white with a thin gold band along the edges of each piece. It is presented as a luxurious and elegant option for holiday gatherings. The ad doesn’t explicitly state features, ingredients or design details beyond the color and material, but is meant to convey the high-end look of the product. # Visual style The ad has a polished and elegant studio-shot aesthetic. The visual motifs include a blend of product showcase and festive holiday imagery. The lighting is soft and even to highlight the reflective quality of the porcelain. The typography is clean and modern. The overall style is sophisticated and designed to catch the eye in-feed. # Hooks Headline: نون عروض العيد للبيت # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an image of a crescent moon and stars above, along with the Noon logo. This is intended to set a festive mood and associate the brand with the celebration of Eid from the brand's perspective. - The view then shifts to a collection of white and gold porcelain dinnerware. This is meant to highlight the elegance and suitability of the products for the holiday from the brand's perspective. - A teal circular badge displays a discount percentage. This is to capture attention and provide an incentive for viewers to shop with Noon by showcasing savings on the product, from the brand's perspective.

# Ad summary This image ad promotes Noon's perfume offerings, highlighting a substantial discount of up to 70%. The ad features three distinct perfume bottles against a soft, natural light backdrop, suggesting a luxurious and appealing olfactory experience. # Brand positioning Noon is presented as a provider of high-quality fragrances, positioning itself in the premium beauty and personal care market. The brand aims to evoke feelings of sophistication and indulgence, aligning with a lifestyle that values luxury and personal expression through scent. By offering a significant discount, Noon makes its perfumes accessible, appealing to consumers seeking affordable luxury. The brand appears to follow category norms by showcasing aesthetically pleasing perfume bottles but pushes against typical price points by highlighting a notable discount. # Product The ad features three distinct perfume products. The first perfume comes in a dark blue glass bottle with a black, textured cap. (on-package label text) reads "SERIOUS EAU DE PARFUM." The second perfume is in a light pink glass bottle with a gold, dripping-style cap. The (on-package label text) reads "ECLAIRE Lattafa." The third product is a Calvin Klein Euphoria perfume bottle, the (on-package label text) reads "euphoria Calvin Klein". The ad highlights a discount of up to 70%, addressing a potential purchase barrier by making the perfumes more affordable. The USPs are the variety of scents offered and the promotional pricing, enticing viewers to explore and purchase these fragrances. # Visual style The ad features a soft, elegant visual aesthetic with a focus on natural light and a neutral color palette. The production quality appears to be studio-shot, with polished product presentation and careful attention to lighting and composition. The image treatment includes subtle color grading to enhance the warm tones and create an inviting atmosphere. The typography is clean and legible, complementing the overall sophisticated style. The style feels native to in-feed, with a balance of promotional messaging and aesthetic appeal designed to capture attention without being overly disruptive. # Hooks Headline: %70 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing Noon and its selection of perfumes on sale, setting the stage for a promotional offer. This is told from the brand's perspective to immediately capture the viewer's attention with the brand's name and a general product category. - The ad then quickly emphasizes a discount of '70%', with the goal of drawing the viewer in. This is communicated from the brand's perspective, highlighting the savings. - The three perfume bottles are placed front and center, showcasing the Noon product. The goal is to spotlight the available selection. This is told from the brand's perspective, focusing on product appeal.

# Ad summary The ad promotes Noon's Eid sale with a festive theme, showcasing a range of products like electronics, toys, and gift sets on a beige backdrop with holiday-themed graphic elements. # Brand positioning Noon is presented as a broad online retailer offering a wide array of products from electronics to toys and gift sets. The ad aligns with the festive spirit of Eid, positioning Noon as a convenient shopping destination for holiday gifts. The brand adopts a celebratory tone, aiming to resonate with customers during this special occasion. There is no clear challenge to category norms or a defined brand stance, but rather it focuses on functional value with a diverse product range and seasonal relevance. # Product The ad features a variety of products available on Noon, catering to a broad range of interests and needs during the Eid season. These products include a laptop, an air fryer, a decorative lantern, and toy sheep figures. The ad promotes gift sets, toys, electronics, and more, positioning Noon as a one-stop-shop for all holiday shopping needs. There is no explicit discussion of product features or USPs, but the ad implicitly suggests that Noon offers a wide selection of products suitable for gifting or personal use during the Eid celebration. The ad addresses potential purchase barriers by promoting a sale, implying discounts and affordability. # Visual style The ad has a polished, studio-shot aesthetic with a clear emphasis on showcasing a diverse range of products. The visual motifs include holiday-themed graphic elements and a grid-like arrangement of products. The image treatment involves subtle color grading and background blurring to enhance focus on the products. The typography is large and bold, creating a clear hierarchy and ensuring scannability. The style mimics platform-native behaviors, fitting seamlessly into the feed and grabbing attention with its festive theme. # Hooks Headline: Eid Sale # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing Noon's Eid Sale, setting the stage for the theme of the promotion. The brand is conveying this message to the audience in order to grab their attention and advertise the sale. - The ad then displays an assortment of products, including electronics, toys, and gift sets, showcasing the wide variety of items available on Noon. This is shown from the brand's perspective to give the audience an idea of what the sale offers. - The background contains Eid-themed graphic elements, enhancing the festive atmosphere and further emphasizing the holiday context. This is shown from the brand's perspective to create a festive scene and draw the audience in.

# Ad summary This ad promotes the Huawei Nova 15 Max phone from Noon, an online retailer. It highlights the phone's features along with a special promotion that includes free gifts and installment payments. # Brand positioning Noon presents itself as a modern and accessible e-commerce platform, implied through its clean logo, which includes an arabic variant. By featuring its delivery driver prominently, the brand underscores its commitment to fast and reliable service, emphasizing convenience for the consumer. Noon is attempting to occupy the space of an accessible, customer-focused, and dependable online retailer. It promotes values of efficiency and value, aligning with the lifestyle of a consumer who appreciates streamlined shopping experiences. # Product The ad features the Huawei Nova 15 Max smartphone, emphasizing its sleek design with a prominent circular camera module on the back. The phone is available for purchase through Noon, an online retailer, with a special offer that includes free gifts and installment payments. This promotion is designed to address any potential purchase barriers by providing added value and flexible payment options. The phone's key selling points are its modern design, advanced camera system, and the added incentives of free gifts and easy payment plans through Tamara and Tabby. The ad highlights the convenience and value of purchasing the phone through Noon. # Visual style The ad has a clean, modern aesthetic with a focus on product presentation and promotional messaging. The production quality appears to be studio-shot, with careful attention to lighting and composition. The background is a bright white, which helps the product stand out. The overall visual style aims for a balance between informative and visually appealing, designed to capture attention quickly. # Hooks Headline: مقاومة لا تقهر # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an image of the Huawei Nova 15 Max, accompanied by text in Arabic that translates to 'Unstoppable Resistance.' This sets the stage by highlighting the phone's durability and premium performance, suggesting its high quality and reliability from the brand's perspective. - Next, a Noon delivery driver is shown walking towards the viewer, carrying a Noon-branded shopping bag. This emphasizes the convenience and reliability of purchasing the phone through Noon, highlighting their efficient delivery service from the brand's perspective. - The ad then presents a clear offer, showcasing the discounted price of 1299 alongside the original price of 1599. It mentions the availability of installment plans through Tamara and Tabby, addressing payment concerns and making the phone more accessible from a customer's perspective. - Finally, the ad highlights additional value by stating 'Free gifts worth 737.' This incentive aims to encourage immediate purchase by sweetening the deal and providing extra benefits, reinforcing the value proposition from a customer's perspective.

# Ad summary This ad for Noon promotes products like phones and laptops for Eid al-Adha. # Brand positioning Noon is presented as a provider of desirable, high-value products, particularly electronics, that would make excellent gifts for special occasions like Eid al-Adha. The brand aims to occupy a space in the consumer's mind as a go-to source for celebratory and premium purchases. The tone is celebratory, focusing on gifting. Noon appears to follow category norms by featuring desirable electronics, but adds a unique cultural relevance by tying these gifts to Eid al-Adha. # Product The ad features a selection of electronics as gift options. The showcased products include the Samsung Galaxy S25 Ultra phone, complete with its stylus, and a modern laptop. The Galaxy S25 Ultra features a sleek design and advanced technology. The laptop is suitable for everyday use. The ad implies these products are ideal for gifting during Eid al-Adha. # Visual style The ad features a product-focused, clean design with a gradient background and thematic elements. The production quality is high, with professional product shots and visual enhancements. The visual motifs include soft gradients and silhouette graphics, combined to create a festive and appealing presentation. The image treatment includes color grading to enhance the overall aesthetic. The typography is bold and modern, designed to be eye-catching and legible. The style aims to be both native and visually appealing. # Hooks Headline: يستاهلون عيدية فخمة # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a headline in Arabic, which translates to "They deserve a great Eid gift," setting the intention to promote gift ideas. The brand voice is establishing the theme of the ad, suggesting that customers should consider purchasing gifts for loved ones during Eid. - The ad continues by listing product categories, including "mobiles, laptops and even valuable products", conveying the message that Noon offers a diverse range of gift options. The brand aims to highlight the broad selection of products available for Eid gifts. - Finally, the ad displays a selection of electronics, showcasing specific gift ideas like a Samsung Galaxy S25 Ultra and a laptop. The intention is to encourage viewers to consider these products for Eid gifting and the brand voice is highlighting the specific products that are available.

# Ad summary This ad promotes the Huawei Nova 15 Max smartphone, highlighting its key features such as long battery life, high-quality display, drop resistance, and ample storage. It includes an offer of a free gift and financing options through Tabby and Noon. # Brand positioning Huawei is presented as an innovative tech company focused on delivering high-performance smartphones with advanced features. The brand is positioned towards consumers who value cutting-edge technology and reliability, with a focus on long-lasting battery life and durability, as highlighted by the 'SGS Five-Star Drop resistance'. Huawei competes in the smartphone market by offering feature-rich devices targeting users who prioritize a balance of performance and reliability. The brand aims to occupy a space in the consumer's mind as a provider of durable, long-lasting, and technologically advanced smartphones. # Product The Huawei Nova 15 Max is a smartphone featuring a large 8500 mAh battery that provides 27 hours of local video playback. It has a 6.84-inch OLED display with a 120 Hz adaptive refresh rate for smooth visuals. The phone is designed with SGS Five-Star drop resistance, making it durable. It comes with 16GB of RAM (8+8 GB RAM Equivalent) and 256GB of internal storage. The product is targeted toward users who need a phone with a long battery life, a high-quality display, and robust durability. This phone addresses the pain point of battery anxiety, display quality concerns, and device fragility. # Visual style The ad has a clean, modern, and product-focused visual style with a soft, diffused lighting. The production quality is high, with polished product renderings and clear typography. The layout is well-organized, featuring a balanced arrangement of product visuals, feature callouts, and promotional text. The color scheme is predominantly neutral, with light gold and beige tones dominating, contributing to a sophisticated feel. The overall visual aesthetic creates a sense of reliability and value. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the Huawei Nova 15 Max phone. This captures attention by presenting the product visually, emphasizing its design and features. The story is told from the brand's perspective, highlighting the phone's key attributes to attract potential customers. - Next, the ad lists the phone's key specifications: an 8500 mAh battery, 6.84-inch OLED display, SGS Five-Star drop resistance, and 16GB+256GB memory. This educates the viewer about the phone's technical capabilities and benefits. The information is presented from the brand's perspective, emphasizing the phone's value proposition. - The ad also features an offer for 'Gifts Worth 737' alongside an image of wireless earbuds, incentivizing purchase. This encourages immediate action by adding extra value to the product. The offering is positioned from the brand's perspective, enhancing the phone's appeal. - Finally, the ad presents the price of the phone as '1299' along with financing options 'or 324.75 4 Months Interest -Free' with Tabby, and the option to purchase via Noon. This prompts the viewer to consider purchasing by showing payment options. This part is told from a brand perspective.

# Ad summary This ad by Noon is advertising all of the essentials needed for Hajj including towels, sandals, and a fan. It is designed with parents in mind. # Brand positioning Noon is presented as a purveyor of essential products, particularly catering to the needs of families undertaking the Hajj pilgrimage. The brand is positioned as a one-stop shop, offering convenience and preparedness for this important religious journey. The brand's identity revolves around practicality and reliability. It emphasizes providing all necessities in one place, simplifying the preparation process and ensuring that customers are fully equipped for their pilgrimage. This positioning aligns with the values of convenience, thoroughness, and family care, reinforcing the brand's commitment to supporting its customers' spiritual and practical needs. # Product The ad features a collection of essentials for the Hajj pilgrimage, including cooling towels, comfortable sandals, and a portable fan. The cooling towels are highlighted for their ability to provide relief in the heat, while the sandals are emphasized for their comfort during long walks. The portable fan offers an additional means of staying cool. These products are presented as essential items for parents undertaking the Hajj. The ad is designed to address the challenges of staying comfortable and prepared during the pilgrimage, suggesting that these items can alleviate discomfort and ensure a smoother experience. The ad positions these products as must-haves for anyone looking to undertake the Hajj pilgrimage with ease and comfort. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the products against a culturally relevant backdrop. The production quality appears to be studio-shot, with soft lighting and a shallow depth of field that blurs the background. The visual motif is a combination of product display and symbolic imagery, blending practical items with the spiritual context of Hajj. The color palette is muted and calming, with grays, browns, and soft blues. The typography is simple and modern, with Arabic text that is easy to read. Overall, the visual style is designed to be informative and appealing, drawing viewers in with its serene and inviting atmosphere. # Hooks Headline: لحج الوالد والوالدة # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual of a collection of products for Hajj, framed by an archway that implies the entrance of a holy building, the Kaaba in Mecca, suggesting their relevance to the pilgrimage. The message conveyed is that these products are essential for this religious journey, aligning them with a sacred context. - The ad highlights the cooling towels, comfortable sandals, and portable fan, reinforcing the idea that these products are essential for a comfortable and convenient Hajj experience. This message is being communicated from the brand's perspective. - The ad emphasizes convenience by stating that all Hajj essentials are available in one place, simplifying the preparation process for the pilgrims. This message comes from the brand, aiming to position itself as a reliable and comprehensive provider of Hajj necessities.