How Noom Advertises on Meta

# Ad summary This ad promotes the Noom GLP-1+ Program with the goal of helping people lose weight. The ad features a close-up of a person's midsection wearing underwear with the headline, 'Tirzepatide Sparks Change,' and the phrase 'Noom makes it last.' The ad encourages viewers to learn more. # Brand positioning Noom is presented as a modern weight loss and wellness company that offers personalized programs integrating medication (when appropriate), a healthy diet, exercise, and support. The brand positions itself as a provider of lasting change, suggesting it offers a sustainable, long-term solution to weight management, rather than a quick fix. This positions Noom as a provider of modern solutions for weight loss that help people to reach their goals. # Product The Noom GLP-1+ Program is a weight loss program that involves medication (when appropriate), healthy diet, exercise, and support, personalized based on need as determined by a third-party clinician. The program aims to provide lasting change and improve individual results. It addresses concerns of efficacy and duration of results with the tagline, 'Noom makes it last.' The program is explicitly mentioned as involving medication, specifically tirzepatide, to spark change. The ad seeks to position Noom not just as a diet or exercise program, but as a comprehensive, medically-integrated approach to weight loss. # Visual style The ad features a clean, modern aesthetic with a focus on simplicity and clarity. The production quality appears to be high, with professional lighting and clear imagery. The image is tightly cropped on the subject's body, which gives an intimate and personal feel. The typography is large and bold, making the messaging easily scannable. The use of soft, muted colors contributes to a calming and approachable tone, which contrasts with the potentially sensitive topic of weight loss. The ad imitates an in-feed post with a focus on a simple message. # Hooks Headline: TIRZEPATIDE SPARKS CHANGE. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action LEARN MORE # Point of view - [object Object] # Storyline - The ad starts by highlighting the Noom GLP-1+ Program and using the word Tirzepatide to signal quick results for weight loss, which is intended to grab attention and set the stage for the product's offerings. The ad uses a brand voice here to highlight the program. - The image then shows a close-up of a person's midsection to represent a real-life transformation and to make the program more tangible. The ad uses the brand voice to highlight that the program results in lasting change. - The ad concludes with a call to action to 'Learn More,' pushing the viewer to seek additional information and to start their own weight loss journey. The brand voice is used to encourage the viewer to take the next step.

# Ad summary The ad showcases the Noom Habits + GLP-1 Program which aims to help users achieve their weight loss goals. The ad focuses on the convenience and effectiveness of the program, suggesting that users can feel good in their clothes. # Brand positioning Noom presents itself as a modern, science-backed health and wellness program focused on weight management. The brand emphasizes a holistic approach to weight loss, integrating medication with healthy habits and support. Positioning itself as a convenient and accessible solution, Noom targets individuals seeking an effective and personalized path to feeling better in their clothes. # Product The Noom Habits + GLP-1 Program combines lifestyle interventions with GLP-1 medication, presented in small, easy-to-consume bottles labeled 'Micro dose GLP-1.' It is designed for individuals looking to manage their weight through a combination of medication, healthy diet, exercise, and support. The program addresses the barrier of accessibility to weight loss medications and personalized support, providing a structured and convenient approach. # Visual style The ad has a clean, clinical, and polished aesthetic. The color scheme is simple, and the text is clear and easy to read. The overall effect is professional and trustworthy. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad presents the Noom Habits + GLP-1 Program, highlighting its aim to help users "love how you feel in your jeans." The message is intended to resonate with those who struggle with weight management and want to feel more confident and comfortable in their clothing.

# Ad summary This ad for Noom promotes their habits and GLP-1+ program, highlighting the combination of tirzepatide and Noom for weight management and overall health. The ad emphasizes gaining confidence as a key benefit and includes a call to action to get started. # Brand positioning Noom is presented as a modern, health-focused brand that offers a comprehensive weight management and well-being program. By integrating GLP-1 medication with a traditional weight loss program, Noom is positioning itself as a science-backed, personalized solution. It emphasizes healthy habits, exercise, and support, appealing to individuals seeking a holistic approach to weight loss that goes beyond just medication. The brand also promotes safety and efficacy by pointing out medications are not reviewed by FDA for safety, efficacy, or quality. # Product The product being advertised is the Noom Habits + GLP-1+ Program, which combines the Noom program with tirzepatide medication (when appropriate). The program includes support, a healthy diet, and exercise and is personalized based on the individual's needs, as determined by a third-party clinician. Tirzepatide is presented as an FDA-approved option, and the ad addresses the need for medication, diet, exercise, and support to achieve weight management goals. It aims to offer a comprehensive approach that incorporates both medical intervention and lifestyle changes, with the intended outcome of regaining confidence. # Visual style The ad has a clean, minimalist aesthetic with a focus on text and a soft color palette. The image uses a simple background gradient and muted tones to create a sense of calm and health. The typography is modern and bold, with a clear hierarchy that emphasizes the key message. The overall style is polished and professional. # Hooks Headline: Regain nothing but confidence. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action GET STARTED # Point of view - [object Object] # Storyline - The ad opens by introducing the Noom Habits + GLP-1+ Program, immediately associating the brand with both lifestyle changes and medical weight loss. This is told from the brand's perspective to convey a comprehensive offering. - The ad then highlights the combination of Tirzepatide + Noom, positioning these as key components of the program. This is being communicated from the brand's perspective to emphasize a scientific approach to weight management. - The advertisement then introduces a core benefit: 'Regain nothing but confidence.' This is from the customer's perspective and implies a transformation beyond just weight loss. - Finally, a call to action 'GET STARTED' is provided, prompting immediate engagement. The brand's perspective focuses on encouraging immediate action.

# Ad summary This image ad promotes Noom's Microdose GLP-1 Program, highlighting a limited-time price reduction. It presents a healthy breakfast and offers a simple call to action to sign up today. # Brand positioning Noom is presented as a health-focused, accessible provider of GLP-1 medication programs. They aim to occupy a space in the consumer's mind as an affordable and accessible way to manage weight and improve overall health. The brand aligns with values of healthy living, convenience, and support, likely pushing against competitor behaviors that are perceived as expensive or inaccessible. The brand positioning is functional, focusing on providing medication and support for weight management, as well as emotional, with an implied promise of improved health and well-being. # Product The featured product is the Noom Microdose GLP-1 Program, a program that includes a 3 week subscription and 4 weeks of medication from $79 plus tax, and $179 per month plus tax for 12 week subscription thereafter. Final pricing depends on program selection. The program involves healthy diet, exercise, medication (when appropriate) and support. Medications are based on need as determined by a third-party clinician. The ad addresses potential purchase barriers by highlighting the new, lower price and emphasizing that the medications are FDA-approved. The program is for individuals seeking weight management support through medication and lifestyle changes. # Visual style The ad features a bright and inviting visual aesthetic with a focus on healthy food. The production quality appears to be professionally shot with good lighting and clear focus on the main subject. The image treatment is natural with subtle color grading to enhance the vibrancy of the food. The typography is clean and legible, with emphasis on the price and call to action. The style aims to be approachable and trustworthy, aligning with a health-conscious audience. # Hooks Headline: Noom's Microdose GLP-1 Program just lowered its price for good. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Sign Up Today # Point of view - [object Object] # Storyline - The ad opens by stating that Noom's Microdose GLP-1 Program's price has been lowered for good, intending to grab the viewer's attention with a value proposition from the brand's perspective. - The ad uses an image of an avocado toast with a fried egg to create a feeling of healthy food choices. This is intended to highlight an association with healthy food choices that accompany the viewer's engagement with the advertised program. - The ad displays that the program starts at $79, intending to show the value and affordability of the program from the brand's perspective. - The ad closes with a call to action, 'Sign Up Today,' intending to prompt immediate engagement from the brand's perspective.

# Ad summary This ad prompts users to use a weight loss calculator for a personalized approach to weight loss. # Brand positioning Noom is presented as a weight-loss program that offers personalized courses designed to help individuals achieve their weight goals. The brand aims to occupy a space in the consumer's mind as a provider of tailored weight management solutions, particularly for those facing specific challenges like menopausal weight gain. Noom aligns with a functional approach, promising tangible results through a structured course pack that addresses aging and metabolism, contrasting with more generic diet plans. The ad appeals to individuals seeking targeted support and a data-driven method to overcome personal weight-related obstacles. # Product The advertised product is Noom's Aging & Metabolism course pack, a personalized weight loss program designed to help individuals manage weight gain, particularly during menopause. The course aims to provide tailored strategies and information to address the metabolic changes associated with aging. It offers a customized approach to weight loss by providing a calculator that estimates weight loss. It is intended for individuals seeking personalized support and effective strategies to achieve their desired weight and health goals. # Visual style The ad has a polished, commercial aesthetic with a focus on clear text overlays and a serene, visually appealing background. The editing style is static, with a single shot that remains consistent throughout the ad. The visual motif of the Northern Lights adds a touch of wonder and aspiration. The pacing is slow and steady, allowing viewers to focus on the text and the message being conveyed. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action CALCULATE # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09: The ad opens with a scenic view of mountains and the Northern Lights, accompanied by text asking if a 52-year-old can lose menopausal weight gain in 2026 with Noom's Aging & Metabolism course pack. This question is designed to capture the attention of women experiencing menopause and weight gain, positioning the product as a solution for their specific concerns. The perspective is from the brand, aiming to introduce the product and prompt engagement. The tone is informative, with a hint of hopefulness.

# Ad summary A woman uses Noom and says she won't go back to her old habits. # Brand positioning Noom is a weight loss program that emphasizes behavior change and personalized coaching. The brand positions itself as a sustainable approach to weight management. Noom aims to occupy the space of a supportive and science-backed solution in the consumer's mind, aligning with values of personal growth and long-term wellness. Rather than promoting quick fixes or restrictive diets, Noom promotes habit adjustments. The brand's positioning is both functional (providing tools and guidance for weight loss) and emotional (offering support and a sense of control). # Product Noom is a personalized weight loss program accessed through a mobile app. The ad shows a user-interface and a finger tapping through a sequence of survey questions and weight numbers, illustrating how the app allows users to input information about their lifestyles, preferences, and goals. The app uses this information to provide tailored recommendations and support. A key USP is the ability to predict potential weight loss based on user responses. The ad addresses potential purchase barriers by demonstrating the accessibility and ease of use of the app. It offers a quiz, with the text overlay "This 5-minute quiz can tell you what your body actually needs to lose weight," and "Try it now and see for yourself," encouraging viewers to experience the product firsthand. The ad emphasizes that the app will help you "Keep the weight off." # Visual style The ad uses a hybrid approach, combining a UGC-style testimonial with polished interface shots. The initial scene has natural lighting. The screen recording sections are clean and graphically simple. The ad's pacing is moderate, with smooth transitions between scenes. The cuts are timed to match the music, enhancing the flow and engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman is sitting on a park bench looking at her phone and smiling. - 00:03–00:10 The camera transitions to a screen recording of someone's finger pressing numbers on a graphic that is titled, "This 5-minute quiz can tell you what your body actually needs to lose weight." The results read, "Based on your answers, you could be 85 kg by May 9." - 00:10–00:15 The camera transitions to a screen recording of someone pressing a button on a list of ages. The text reads, "Try it now and see for yourself. What is your age?" - 00:15–00:19 The camera transitions to a red screen with white text that reads, "NOOM. Keep the weight off. NOOM.com."

# Ad summary This ad promotes Noom, a weight loss program, using a positive testimonial, a 5 minute quiz, and social proof in the form of weight loss numbers. The ad encourages users to try Noom and see for themselves. # Brand positioning The brand, Noom, positions itself in the health and wellness market as a solution to weight loss. It pushes against the common perception that weight loss is difficult by offering a 5-minute quiz that can tell you what your body needs to lose weight. The brand aligns with a lifestyle of achieving weight loss goals through healthy habits and behavior modification, suggesting a functional approach. # Product Noom is a weight loss program that customizes a weight loss plan for the user. The plan is based on a 5 minute quiz that helps the user understand what their body needs to lose weight. It also tracks weight loss and offers information about maintaining a healthy diet and exercise. In 4 weeks the typical Noom user can expect to lose .45 - .90 kg per week. # Visual style The ad has a polished aesthetic with clean graphics and clear text. The UGC portion of the ad is shot in natural light with a handheld camera. The remainder of the ad uses minimalistic graphics with a bright red color scheme. The editing rhythm is fast-paced with quick cuts between scenes. The cuts are not necessarily synced to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A woman is walking down a sidewalk in a residential area, smiling and excited. - 00:03–00:10 00:03–00:10: There is a demo of the 5-minute quiz that can tell you what your body actually needs to lose weight. The quiz provides an estimate of how much weight can be lost. - 00:10–00:14 00:10–00:14: Try it now and see for yourself. The user is asked to select their age range. - 00:14–00:19 00:14–00:19: The Noom logo appears and a tagline appears that states, "Keep the weight off."

# Ad summary This ad showcases the weight loss program Noom. It uses a UGC style POV perspective where a person is using dressing on a salad followed by a quiz that estimates how much weight can be lost using the app. # Brand positioning Noom is a weight loss program and app that uses a psychology-based approach to help users change their habits and achieve sustainable weight loss. The brand promotes a lifestyle change, focusing on understanding the psychological triggers behind eating behaviors. Noom aims to empower individuals to take control of their health through education and personalized support. It positions itself as a science-backed, empathetic alternative to traditional dieting, emphasizing long-term behavior modification rather than short-term restrictions. The brand aligns with values of self-awareness, mindfulness, and realistic goal-setting. # Product Noom is a weight loss program accessible through a mobile app. It works by providing users with personalized insights and guidance to help them understand their eating habits and make healthier choices. The app features a 5-minute quiz to determine what the body needs to lose weight, estimating potential weight loss by a specific date based on the user's answers. The app provides a curriculum of daily lessons and activities focused on behavior modification, personalized coaching and support, and tools for tracking food intake and exercise. Noom aims to help users lose .45 - .90 kg per week and maintain a healthy diet with exercise changes. # Visual style The ad has a blend of UGC and polished commercial aesthetics. The opening shot has a natural feel with close-up, handheld camera work, while the app demo uses clean, simple graphics. The editing pace is moderate, with smoother transitions during the demo section. The overall visual style supports a tone that is both relatable and professional. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad begins with a first person perspective shot of a salad with dressing being drizzled over it. - 00:00–00:03 The narration begins with the speaker expressing that there's no way they're going back to their old habits after using Noom. This is conveyed from the user's perspective. - 00:03–00:10 The ad then transitions into a graphic displaying a quiz feature. - 00:10–00:14 The graphic shows a person's finger selecting an age range from a multiple choice question. This reinforces the interactive nature of the program. - 00:14–00:19 The ad transitions to a solid red background with the Noom logo. - 00:16–00:19 The ad concludes with the slogan 'Keep the weight off'.

# Ad summary This ad for Noom uses a nighttime timelapse of the Toronto skyline as a backdrop. Text overlay copy frames the product as a solution for menopausal weight gain, offering a 'calculate' CTA. # Brand positioning Noom is presented as a modern, tech-driven weight management solution. The brand positions itself as a provider of personalized, science-backed programs designed to help individuals achieve their health and wellness goals. The ad highlights Noom's dedication to addressing the unique challenges faced by individuals going through menopause, emphasizing its commitment to catering to specific needs. The brand's tone is informative and supportive, with a focus on accessibility and ease of use. By offering a course pack tailored to aging and metabolism, Noom differentiates itself from generic weight loss programs and promotes the functional benefits of their specialized approach. # Product The advertised product is the Noom Aging & Metabolism course pack, designed to help individuals lose menopausal weight gain. The product is positioned as a solution for women aged 52 and over struggling with age-related weight changes. The course pack is presented as a comprehensive program tailored to the specific needs of individuals undergoing menopause, addressing the unique metabolic and hormonal shifts that occur during this life stage. It is implied that the course pack offers tools, strategies, and support to manage weight effectively. By offering a specialized course pack, Noom targets a niche market and demonstrates its expertise in addressing specific health concerns. # Visual style The ad has a polished, modern aesthetic with a nighttime, timelapse of a city skyline. The editing is minimal, with smooth transitions and static shots. The production quality is high, giving it a commercial feel. The visuals are clean and calming, supporting a tone of sophistication and reassurance. The pacing is slow and steady, creating a relaxing backdrop for the text overlays. # Benefits - [object Object] # Features - [object Object] # Call to action CALCULATE # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The ad opens with a timelapse shot of a city skyline at dusk. The shot transitions to night as the lights of the city come on.

# Ad summary The ad presents a humorous take on Noom's aging and metabolism course pack, focusing on weight loss during menopause. It utilizes a relatable scenario, combined with clear calls to action, appealing to an audience interested in managing their weight through personalized programs. # Brand positioning Noom is presented as a provider of personalized weight management programs, specifically targeting individuals experiencing age-related metabolic changes, such as those during menopause. The brand's positioning is functional, offering a science-backed approach to weight loss through their "Aging & Metabolism course pack." The ad implies that Noom challenges the norm of generic weight loss solutions by offering programs tailored to specific life stages and hormonal changes, aiming to occupy a space in the consumer's mind as a provider of customized, effective, and age-conscious weight management. # Product The product being advertised is Noom's Aging & Metabolism course pack, designed to help individuals lose weight, particularly during menopause. The ad addresses the barrier of age-related weight gain, positioning the course as a solution for those struggling with metabolic changes. The ad emphasizes the personalized aspect of the program, implying that it tailors strategies to individual needs. The product aims to provide a structured approach to weight loss by focusing on the unique challenges faced during aging and hormonal shifts. # Visual style The ad has a casual, relatable aesthetic, blending a real-life scenario with clear, direct text overlays. The production quality appears to be a hybrid of UGC and polished commercial elements. The pacing is consistent, with a focus on delivering the message quickly. # Benefits - [object Object] # Features - [object Object] # Call to action CALCULATE # Point of view - [object Object] # Storyline - 00:00–00:08 The ad opens with a person ice skating and text asking, "Can I (52) lose my menopausal weight gain in 2026 with Noom's Aging & Metabolism course pack?" - 00:08–00:09 The screen shows a calculate button with the text, "Last week, the typical Noomer can expect to lose 1-2 lbs per week. Noom results involve maintaining a healthy diet and exercise changes. Individual results may vary. Additional charge with a Noom plan."

# Ad summary This ad uses a testimonial from a user of Noom, a weight loss program. The testimonial is followed by a screen demonstrating how Noom personalizes the experience for their customers with a quiz. # Brand positioning Noom is presented as a weight loss program that helps people get results and keep the weight off. It is implied that the company uses customized information to create a personalized experience for each customer. Noom stands out by promising to help customers create sustainable new habits that they will stick with long term. # Product Noom is a weight loss program that is presented as one that helps users lose weight and keep it off. The ad features a quiz that allows users to input personalized information, such as age, to then generate a personalized weight loss goal. The ad highlights how Noom works to help users avoid falling into old, unsustainable habits. # Visual style This ad has a polished aesthetic. The initial woman is shot in natural light, and the product shots of the quiz are high-quality and sleek. The editing style has quick cuts, with transitions timed to the music beats. Overall, the production quality is high and supports the intended tone of a testimonial ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad begins with a woman expressing enthusiasm for the product's effects, promising that she won't go back to her old habits. - 00:03–00:10 Following this, the screen shows a hand selecting a weight goal of 85kg and a date of May 9 from an on-screen quiz. The selection moves down the line graph from 85kg to 80kg, then 65kg, then 73kg, then 78kg, and finally settles on 62kg. This presents the quiz as one that can help users choose the right goal for them. - 00:10–00:15 The final section shows the hand selecting an age range of 30s from the on-screen quiz. This reinforces the message that the quiz helps tailor Noom to the individual. - 00:15–00:19 Finally, the Noom logo and tagline appear on screen, reinforcing the brand identity.

# Ad summary This ad for the Noom weight loss program features a sale price alongside a blurred image of the Noom medication. # Brand positioning Noom is presented as a modern, tech-integrated health and wellness company offering a weight loss program that combines lifestyle changes with medication. It aims to occupy the space of accessible, convenient, and comprehensive weight management, appealing to those seeking a data-driven and medically-supported approach to health. The brand aligns with values of personal health, convenience, and scientific backing, setting itself apart from traditional diet plans through its integration of technology and medical options. # Product The Noom program offers a holistic approach to weight loss, combining healthy diet, exercise, medication, and support. The ad specifically highlights the GLP-1 program, involving medication. The program appears to be tailored to individual needs, with medication prescribed by a third-party clinician based on necessity. The ad addresses potential cost barriers by emphasizing a sale price, aiming to make the program more accessible. The ad also addresses skepticism by noting the program involves diet, exercise, medication, and support. A small bottle labeled 'Microdose GLP-1' is featured, suggesting a key component of the program. The program subscription is an initial 4 weeks from $79 plus tax and $179 per month plus tax for 12 weeks subscription thereafter. # Visual style The ad uses a clean, minimalist design with a focus on clear messaging and price promotion. The overall aesthetic is modern and tech-forward, with a blue color scheme. The typography is large and bold to ensure scannability. The blurred medication bottle adds a subtle medical cue without being overtly clinical. # Hooks Headline: THE WEIGHT IS DROPPING, AND SO IS THE PRICE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action GET STARTED # Point of view - [object Object] # Storyline - The ad starts by highlighting the Noom Habits + GLP-1 program, immediately associating the brand with a specific weight loss solution. This is intended to capture attention and establish the program's focus. The brand is speaking and framing the offer. - The ad showcases the original price of $99 crossed out and a sale price of $79, emphasizing a discount. This is meant to incentivize viewers with a sense of savings and affordability. The brand is speaking and advertising the discount. - The ad highlights the benefit of the program with the phrase, "The weight is dropping, and so is the price," creating a catchy and memorable hook. This phrase is intended to convey the dual advantage of weight loss and cost savings. The brand is speaking and summarizing the key value proposition. - The ad includes a call to action with a button that says "Get Started," encouraging immediate engagement and conversion. This is meant to prompt viewers to take the next step and explore the program further. The brand is speaking and directing the audience to take action.

# Ad summary This ad for Noom habits and GLP-1s addresses the pain point of restarting GLP-1 medication by helping you keep approximately 80% of your weight loss even 6 months after stopping medication. # Brand positioning The ad presents Noom as a provider of science-backed healthy habit formation, positioned as a solution for weight management and maintenance. By combining GLP-1 medication with Noom's behavior-based program, the brand aims to occupy a space in the market that addresses both the physiological and psychological aspects of weight loss. Noom promotes a lifestyle that prioritizes sustainable habits over temporary fixes, differentiating itself from programs that rely solely on medication. The brand positioning is both functional (providing tools and support for weight loss) and emotional (offering hope and confidence in long-term weight management). # Product The ad showcases the Noom Habits + GLP-1 Program, a comprehensive approach to weight management. The product combines GLP-1 medication, with a behavior change program. It is designed for individuals seeking to lose weight and maintain that loss long-term, particularly those who are either starting GLP-1 treatment or have struggled to sustain weight loss after stopping GLP-1 medication. The program helps keep approximately 80% of your weight loss 6 months after stopping GLP-1s. The starting price for weight loss is stated as $129. The ad addresses the potential purchase barrier of weight regain after discontinuing medication by presenting Noom's habit-forming program as a way to maintain results. # Visual style The ad has a clean, modern style with a split-screen design that uses contrasting colors. The product is presented in a natural setting, emphasizing its accessibility and ease of use. The typography is bold and legible, and the overall aesthetic is designed to be eye-catching and informative. # Hooks Headline: Restarting A GLP-1? This Time Make It Last. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by asking, 'Restarting A GLP-1? This Time Make It Last.' The brand is directly addressing people familiar with the GLP-1 process and implying that the product may help them maintain results this time around. This is done to capture the attention of those who may have struggled with weight regain. - The brand states 'Noom habits help keep ~80% of your weight loss 6 months after stopping GLP-1s.' The brand is highlighting a benefit to build credibility and provide a solution to the question/problem posed. - The ad shows a visual of 2 people reaching for the Noom Habits + GLP-1 Program and states 'Weight loss starting at $129.' The brand is showing their product as the solution and ending with a pricing offer.

# Ad summary This ad compares two Noom weight loss programs, one with medication not included and one with medication included. # Brand positioning Noom is presented as a provider of comprehensive weight management solutions, focusing on habit formation and medical support to help customers achieve their health goals. The brand positions itself as a modern, tech-integrated service that combines digital tools with medical expertise. The ad highlights the different levels of medical support available with each plan. # Product This ad features two Noom programs: a Tirzepatide + Noom program where medication is not included, and a GLP-1 program where medication is included. The Tirzepatide + Noom program includes a doctor's visit but medication is not included in the program. The GLP-1 program includes doctor visits and medication. The ad highlights the key difference in medical support to help users choose between the options. # Visual style The ad has a clean, minimalist design. The image treatment is flat with no shadows or reflections. The typography is large and bold, enhancing scannability in-feed. The coral background aligns with the brand's aesthetic. # Hooks Headline: Tirzepatide + Noom # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action FIND YOUR PLAN → # Point of view - [object Object] # Storyline - The ad begins by introducing the Noom Habits + GLP-1 Program, immediately establishing the service and the type of solution offered. This quickly orients the viewer to the brand and its specialization in weight loss programs. - Next, the ad presents two plan options, Tirzepatide + Noom and GLP-1 + Noom, side-by-side with clear pricing and features. This helps the viewer understand what each plan includes and how they differ. This part of the story is told from the brand's perspective, aiming to display the available choices clearly. - The ad concludes with a call to action to 'Find Your Plan,' guiding the viewer to take the next step in exploring Noom's offerings. This prompts immediate engagement and moves the viewer further down the sales funnel.

# Ad summary This image ad for Noom promotes a GLP-1 program for weight loss, emphasizing both the dropping weight and the dropping price. It presents a special, lower price for starting the program. # Brand positioning Noom is presented as a modern solution for weight management that goes beyond traditional dieting. The brand positions itself as innovative by integrating GLP-1 programs, implying a science-backed approach to weight loss. The brand is for those looking to manage their weight and adopt healthier habits through a combination of behavioral insights and medical advancements. # Product The product being advertised is the Noom Habits + GLP-1 Program, which combines behavioral coaching with GLP-1 medication. The ad features a small bottle labeled "Micro dose + GLP-1," suggesting a controlled dosage approach. The program targets individuals seeking to lose weight. The unique selling proposition is the combined approach of addressing habits and utilizing medication. The ad attempts to overcome the price barrier by showing the program starts at $79, down from $99, and that both "the weight is dropping, and so is the price". # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The color palette is limited to shades of blue and white, creating a calming and trustworthy feel. The high-quality product shot gives a sense of professionalism and sophistication. # Hooks Headline: THE WEIGHT IS DROPPING, AND SO IS THE PRICE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action GET STARTED # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by introducing the Noom Habits + GLP-1 Program, setting the stage for a modern approach to weight loss that uses science and behavioral insight. The brand is telling this part of the story, positioning itself as the one who can offer this combined program. - Next, the ad emphasizes the price, first showing $99 then showcasing a reduced "starts at" price of $79. This part of the story is told from a financial perspective, attempting to lower the barrier to entry by making the product more affordable. - The product, a small "Micro dose" bottle of GLP-1, is shown floating above the call to action and below the price, to make it look like the product is causing the price to drop. This is told through the visual and suggests that the medication will help with weight loss. The perspective is from the brand. - Finally, the ad highlights the benefits with the phrase "THE WEIGHT IS DROPPING, AND SO IS THE PRICE," reinforcing the combined value proposition to the audience. This beat is from a customer perspective, telling them that their weight loss and financial goals are both achievable.

# Ad summary This ad for Noom's GLP-1 program, aimed at weight loss, highlights the ease of checking insurance coverage through their telehealth services. The ad showcases an individual's body while emphasizing the convenience and affordability of accessing GLP-1 medications with Noom's support. # Brand positioning Noom presents itself as an accessible telehealth provider that assists individuals in managing their weight through innovative programs, specifically highlighting its GLP-1 medication access. The brand emphasizes ease, affordability, and support. Noom aims to occupy a space in the consumer's mind as a modern, tech-driven health solution that reduces traditional healthcare barriers such as paperwork and phone calls. This positions Noom against conventional healthcare models, promoting a convenient approach to weight management. The brand aligns with a lifestyle of proactive health management, offering functional benefits (insurance navigation) paired with emotional reassurance (support and affordability). # Product Noom offers a GLP-1 program, which facilitates the process of checking insurance coverage for weight loss medications. The ad is primarily targeted towards individuals seeking affordable weight management solutions via GLP-1 medication, offering a way to see "your most affordable options." Noom differentiates itself through its convenient, tech-enabled approach, explicitly highlighting features such as "Free To Check," "No Paperwork," "Find Out In 2 Minutes," and "No Phone Calls." This is presented to reduce traditional barriers associated with healthcare, making it easier for individuals to access and afford necessary medications. The ad also shows different types of GLP-1 injection pens, implying different options for users. # Visual style The ad features a polished aesthetic with clean, clear visuals and straightforward text overlays. The editing style is static, with no camera movement or transitions, which emphasizes the information being presented on screen. The production quality is high, lending a professional feel, and the pacing is steady. The visuals are synced with the information being conveyed, highlighting key benefits of Noom's service. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the camera focused on a person's torso and waist area, followed by text overlay highlighting Noom's service to check for insurance coverage for GLP-1 medication. This is intended to immediately grab the attention of viewers interested in weight loss and GLP-1 drugs, while addressing the practical question of insurance coverage. The perspective is from the brand, presenting itself as a helpful tool in weight loss management. - 00:02–00:04 The ad displays GLP-1 medication injection pens and a smartphone screen displaying, "You have good coverage!". This visually shows both the medications and the positive insurance outcome facilitated by Noom, implying a successful and convenient process. The perspective shifts to a potential user who could benefit from this service, thus encouraging them to find out their own coverage. - 00:04–00:07 The ad transitions to emphasize the ease and simplicity of using Noom for this service, using text overlays like "Free To Check," "No Paperwork," "Find Out In 2 Minutes," and "No Phone Calls." This helps to alleviate potential concerns about the complexity or hassle involved in checking insurance coverage, reinforcing Noom’s user-friendly approach. The perspective remains brand-focused, communicating the key advantages of the service. - 00:07–00:09 The ad returns to the main message, highlighting that the service enables users to "see your most affordable options," reinforcing the cost-effectiveness of the Noom GLP-1 program. This phrase serves as a final reassurance and CTA, solidifying the overall message that Noom simplifies the process of accessing affordable weight loss medication. The perspective is from the brand with the aim of closing the pitch.

# Ad summary This ad promotes the Noom Habits + GLP-1 Program, highlighting the limited-time sale. The visuals feature pill bottles and a smartphone displaying the program interface, aiming to attract users seeking a structured weight loss and healthy habit-building solution. # Brand positioning Noom is presented as a provider of science-backed, personalized weight loss programs. The brand emphasizes structured habit formation and medical support, positioning itself as a reliable and effective solution for individuals seeking comprehensive weight management. By offering a GLP-1 program, Noom aligns with medical advancements in weight loss, indicating a willingness to integrate clinical and lifestyle interventions. This positions Noom as a forward-thinking brand that addresses weight management through a combination of technology, personalized support, and medical options. # Product The product advertised is the Noom Habits + GLP-1 Program. This program combines the Noom app's habit-building features with GLP-1 medication (GLP-1 + GIP) available by prescription only. The ad targets individuals seeking a medically supported approach to weight loss. The key selling points include the structured program, personalized support, and access to GLP-1 medication. The ad directly addresses the urgency of the limited-time sale, encouraging potential customers to act quickly to secure the program at a discounted rate. # Visual style The ad has a clean, clinical aesthetic with a focus on product presentation and informative text overlays. The editing is static, with no cuts or transitions within the short duration. The production quality is polished, resembling a commercial, and designed to convey reliability and medical legitimacy. The pacing is consistent, aiming to deliver key information clearly and concisely. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The ad opens with a dynamic visual showcasing multiple pill bottles and a smartphone displaying the Noom app interface.

# Ad summary This ad for Noom Habits + GLP-1 Program features a green medicine bottle stacked with the word "SALE". The ad encourages viewers to sign up now with plans starting at $149. # Brand positioning This ad presents Noom Habits + GLP-1 Program as a weight management solution. The brand positions itself by offering comprehensive support for weight loss, combining behavioral insights with medication, which indicates that it aims to occupy the space of a medically-supported weight loss program. Noom aligns with a functional approach, focusing on effective tools and strategies for sustainable weight loss. # Product The product is the Noom Habits + GLP-1 Program, a service aimed at weight management through a combination of behavioral insights and medication. The ad mentions that the program involves an initial three-week subscription and four weeks of medication from $149 plus tax and $299 per month plus tax for 12 weeks subscription thereafter. The product is suitable for individuals looking to manage their weight under medical supervision, as suggested by the inclusion of GLP-1 medication. The ad addresses the purchase barrier by explicitly stating the cost and payment structure, offering a clear understanding of the financial commitment required. # Visual style The ad has a clean, promotional aesthetic with a focus on text and product visibility. The editing style is static, with no transitions or cuts. The production quality is polished and commercial, supporting the intended tone of a limited-time offer. The pacing is consistent with static shots throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Sign Up Now! # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the word "SALE" repeated vertically, with a bottle of GLP-1 medication placed in the middle. The message is to capture attention with the promotion. - 00:03–00:11 The ad then emphasizes "Last Chance: Sign Up Now!", with "PLANS START AT $149*" below. The intention is to create a sense of urgency to encourage immediate action.

# Ad summary This ad for Noom promotes Metformin as a way to manage diabetes and help customers feel like themselves again. The ad features a calendar-like graphic showing a red pill for each day of the week, paired with the text overlay, 'Start feeling like you again, everyday.' The ad also mentions that Metformin starts at $2 per day. # Brand positioning Noom is presented as a health-focused brand that aims to improve people's well-being through medication like Metformin, specifically for individuals managing diabetes. The brand promotes a sense of regaining personal identity and feeling like oneself again. Noom aims to occupy a space in the consumer's mind as a supportive and affordable solution for managing health conditions. The brand’s tone is functional and reassuring, focusing on the practical benefits of the medication and its affordability, aligning with a health-conscious lifestyle and pushing against the perception of diabetes management as an insurmountable challenge. # Product The featured product is Metformin, a medication offered by Noom to help manage diabetes. The ad highlights that Metformin helps people 'start feeling like you again, everyday.' It is presented as an affordable option, with the ad stating, 'Metformin starting at $2/day.' The medication is visually represented by a red pill with the Noom logo. The ad targets individuals looking for a manageable and affordable solution to control their diabetes and improve their overall well-being. The ad addresses the purchase barrier of cost by emphasizing the low daily price. # Visual style The ad has a clean, polished aesthetic with a focus on clear text overlays and a simple visual representation of the product. The editing style is static with no cuts, creating a straightforward and informative presentation. The production quality appears high-end, with smooth transitions and a visually appealing color scheme. The pacing is slow and consistent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad opens with the Noom logo and a text overlay that reads, 'Start feeling like you again, everyday.', while showing red pills labeled 'Noom' lined up in a calendar format. - 00:07–00:09 The ad then emphasizes the affordability of the medication with the text overlay, 'Metformin starting at $2/day'.

# Ad summary This Noom ad promotes Metformin starting at $2/day. The ad is presented on a blue background with a schedule of pills for each day of the week. The message is that the consumer will "Start feeling like you again, everyday." # Brand positioning Noom is presented as a facilitator for those seeking to manage their weight and overall health. The brand aims to occupy a space in the consumer's mind as a supportive partner, providing tools and resources to help individuals achieve their health goals. The brand aligns with a lifestyle focused on well-being and self-improvement. The brand positioning appears to be functional, focusing on providing accessible and affordable solutions for weight management. # Product The product being advertised is Metformin, available through Noom Med, starting at $2 per day. Metformin is a medication used to manage blood sugar levels and is implied to be for individuals looking to manage weight. The ad promotes daily use, with a visual representation of taking a pill each day of the week. Pricing is based on the first month subscription fee. The Noom Med program subscription includes telehealth services and access to the Noom app, which provides educational diet, exercise, and support resources. The ad addresses purchase barriers by highlighting the affordability of the medication and the comprehensive support provided through the Noom Med program. # Visual style The ad has a polished and clean aesthetic. The editing style consists of static shots. The production quality is high, resembling a professional commercial. The pacing is consistent, with a focus on clear and direct messaging. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09: The ad displays a graphic of a medication schedule, showing a pill for each day of the week. The message conveyed is that taking Metformin daily can help individuals regain their sense of self. The perspective is from the brand, presenting the product as a consistent solution for daily well-being. The tone is straightforward and informative, aiming to instill a sense of reliability and hope.