How NEOM Wellbeing Advertises on Meta

# Ad summary This is a still image ad promoting a sale on NEOM Wellbeing products. The ad features the brand's shopping bags and product boxes, emphasizing the luxurious and natural aspects of the brand. # Brand positioning NEOM Wellbeing is presented as a luxury brand focused on natural fragrances and wellbeing. The brand's positioning revolves around enhancing one's lifestyle through scents, promoting a sense of wellbeing and self-care. The brand positions itself as high-end and luxurious, as evidenced by the visual presentation of gift bags with ribbon accents and a focus on natural ingredients. The aesthetic is clean and sophisticated, pushing against the norms of loud or aggressive marketing tactics. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, wellbeing-boosting products, aligning with values of self-care and natural luxury. The brand's positioning is both functional (offering natural fragrances) and emotional (promoting wellbeing). # Product The ad features several NEOM Wellbeing products, mainly presented through their packaging: shopping bags and boxes. The shopping bags are light tan in color with black ribbon handles and the NEOM logo printed on the front. The boxes are light pink and feature the NEOM logo and the description "100% NATURAL FRAGRANCES. SCENT TO BOOST YOUR WELLBEING." The products are for consumers interested in natural fragrances and wellbeing, specifically those seeking to enhance their environment and lifestyle through scents. The ad highlights the brand's use of 100% natural fragrances and its focus on wellbeing. The presentation in gift bags and boxes suggests a premium experience, addressing potential purchase barriers related to cost by implying high value and luxury. # Visual style The ad has a polished, studio-shot quality with a clean and minimalist design. The visual motifs include a simple color palette with soft pink and tan tones, creating a sense of luxury and calm. The image treatment involves clear lighting and sharp focus on the products, with no visible filters or heavy color grading. The typography is clean and legible, integrated seamlessly into the design. The overall style aims to convey a sense of high-end quality and natural wellbeing, enhancing scannability and stop power in the feed. # Hooks Headline: UP TO 30% Off # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing a "WELLBEING SALE" with "UP TO 30% Off," immediately drawing the audience's attention with a clear offer. The brand presents this sale as an opportunity to access their premium wellbeing products at a discounted price. - The storyline highlights the brand’s products through a visually appealing arrangement of shopping bags and boxes, reinforcing the idea of luxury and natural wellbeing. This showcases the physical embodiment of what the brand offers, grounding the high-level concept of wellbeing in tangible goods, with the brand telling this part of the story.

# Ad summary This image ad promotes NEOM's Wellbeing sale, offering up to 30% off. It features a large NEOM shopping bag on a London street, emphasizing the brand's connection to wellbeing and its London origin. # Brand positioning NEOM is positioned as a luxury wellbeing brand based in London. The brand aligns with values of self-care, relaxation, and a sophisticated lifestyle. The visual of a high-end shopping bag and minimalist design cues suggest a premium quality and experience. The brand may follow category norms of wellness brands by associating with natural ingredients, aromatherapy, and stress relief, but sets itself apart with a London-based identity and elevated aesthetic. # Product The product featured in the ad is a range of wellbeing products from NEOM, a brand based in London. The ad showcases the brand's shopping bag, implying the availability of various wellbeing products. The bag is constructed from thick beige paper with a matching reinforced bottom panel. It features a black ribbon closure and black rope handles, creating a high-end feel. The focus on the shopping bag suggests the products are giftable or part of a luxury self-care experience. The ad promotes the opportunity to purchase these products at a discount of up to 30% off during the Wellbeing Sale, enticing customers to explore the range and potentially overcome purchase hesitation. # Visual style The ad has a highly polished, studio-shot quality with a focus on minimalist design. The visual motif is clean and sophisticated, emphasizing the brand's luxury and wellbeing positioning. The image treatment includes soft lighting and a neutral color palette, enhancing the elegant aesthetic. The typography integration is large and bold to highlight the sale offer, ensuring scannability and stop power in feed. # Hooks Headline: Up To 30% Off # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a large NEOM shopping bag prominently displayed on a London street, immediately establishing the brand's association with wellbeing and its London origin. The intention is to create brand recognition and a sense of place. This is presented from the brand's perspective, aiming to enhance brand image. - The visual then transitions to a text overlay that highlights the 'Up To 30% Off' discount on the 'Wellbeing Sale', grabbing the viewer's attention with a compelling offer. This is told from the brand’s perspective, encouraging viewers to purchase the product.

# Ad summary This image ad features NEOM's Complete Bliss Hand Wash and Hand Lotion, promoting a limited-time offer of up to 30% off. The ad aims to entice viewers to purchase the brand's products, emphasizing the opportunity to stock up while the offer lasts. # Brand positioning NEOM is presented as a premium wellbeing brand based in London, specializing in aromatherapy-based products. The brand aims to occupy a space in the consumer's mind associated with luxury self-care and holistic wellness, aligning with values of tranquility, relaxation, and sensory indulgence. NEOM differentiates itself through its focus on natural ingredients and aromatherapy benefits, contrasting with brands that prioritize solely functional or synthetic ingredients. The brand positioning appears to be emotional, emphasizing the mood-enhancing and stress-relieving qualities of its products. # Product The ad features two products from NEOM's Complete Bliss range: Hand Wash and Hand Lotion. The Hand Wash is a gentle cleanser infused with Blush Rose, Lime, and Black Pepper essential oils. The Hand Lotion is a moisturizing formula also containing Blush Rose, Lime, and Black Pepper designed to nourish and soften hands. Both products are packaged in sleek, cylindrical bottles with pump dispensers. The ad addresses the purchase barrier of potential stock depletion by highlighting the 'Running Low?' opportunity and incentivizing purchase through a limited-time offer. The ad aims to show the viewer why the products are worth buying because they provide both cleansing and moisturizing with aromatic benefits. # Visual style The ad features a clean, studio-shot image with soft lighting and a muted color palette. The focus is on the products, with a minimalist background and a touch of visual interest added by the pink liquid and tile texture. The overall effect is polished and upscale, conveying a sense of luxury and sophistication. # Hooks Headline: Running Low? Now's The Time # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of the NEOM Complete Bliss Hand Wash and Hand Lotion, positioned side-by-side against a pink tile backdrop. This is from the brand's POV, and it introduces the core products being promoted and establishes the setting. This is included to immediately draw attention to the advertised products and create a visually appealing aesthetic. - The storyline transitions to highlight a promotional message offering 'Up To 30% Off', coupled with the question 'Running Low? Now's The Time'. This is from the brand's POV, and it prompts the audience to consider their current stock of hand care products. This is included to create a sense of urgency and encourage immediate purchase.

# Ad summary This image ad from NEOM Organics announces a 'Wellbeing Sale' and uses a visual aesthetic that mimics their products. # Brand positioning NEOM Organics presents itself as a luxury brand focused on wellbeing through aromatherapy and natural products. The brand is positioned in the market as a provider of premium self-care experiences, emphasizing natural ingredients and holistic wellness. The brand aligns itself with values of tranquility, balance, and luxury, targeting consumers who are willing to invest in high-quality products that enhance their emotional and physical wellbeing. NEOM Organics likely pushes against the norms of synthetic fragrances and quick-fix solutions, instead offering a more considered, natural approach to self-care. The brand positioning appears to be both functional, focusing on the benefits of aromatherapy, and emotional, aiming to evoke feelings of calm and relaxation. # Product This image ad promotes a 'Wellbeing Sale' from NEOM Organics, a brand focused on aromatherapy and natural products for self-care. While no specific product is highlighted, the ad implies a range of items related to wellbeing are included in the sale. The image hints at products that incorporate natural textures or ingredients, as suggested by the grainy, sand-like background. The ad directly addresses a potential barrier to purchase by announcing a sale, which incentivizes potential customers to explore the brand's offerings. # Visual style The ad features a minimalist and natural visual aesthetic. The production quality appears to be studio-shot with careful attention to lighting and texture. The visual motif is a subtle gradient created with granular particles that evokes a sense of natural purity. Image treatment includes background blurring and subtle color grading to create a soft and inviting atmosphere. The typography is clean and legible, integrated seamlessly into the overall design. The style leans toward a high-design approach, aiming for a sophisticated and calming effect, which enhances its scannability in feed. # Hooks Headline: Wellbeing Sale is Here # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visually prominent headline, 'Wellbeing Sale is Here,' immediately informing the audience of a promotional event. This message is presented from the brand's perspective, aiming to capture the viewer's attention and draw them in with the promise of savings on wellbeing products. - The NEOM brand name with the tagline 'Wellbeing | London' is shown to reinforce brand recognition and signal the company's commitment to natural wellness. It's presented from the brand's perspective. - The background, composed of fine particles, evokes the texture and essence of natural ingredients. This subtle sensory appeal is presented to align the brand with the values of purity and holistic wellness.

# Ad summary This ad for NEOM Organics London presents a brand promotion of a 'Wellbeing Sale' and features multiple product offerings from the brand. # Brand positioning NEOM Organics London is a British luxury wellness brand that specializes in aromatherapy-based products designed to promote relaxation, sleep, and overall well-being. The brand emphasizes natural and organic ingredients, aiming to provide customers with high-quality, ethically sourced products. NEOM positions itself as a premium brand, focusing on creating a holistic lifestyle through its range of home fragrances, skincare, and body care products. # Product The ad features four distinct NEOM products. The first is a reed diffuser, packaged in a clear glass vessel with a white label. This product is designed to infuse a room with therapeutic fragrance. The second is a body lotion in a white pump bottle, aiming to hydrate and nourish the skin with aromatherapy benefits. The third product is a body wash, also in a white bottle, intended to cleanse and rejuvenate the skin during a shower or bath. Lastly, a candle in a pink glass jar with black trim offers a soothing ambiance, designed to promote relaxation and well-being. # Visual style The ad features a clean and minimalistic visual style with pastel color backgrounds for each product. The product photography is high-quality, with soft lighting and sharp focus on the products. The overall aesthetic is modern and soothing, emphasizing the wellness aspect of the brand. # Hooks Headline: The Wellbeing Sale Has Landed # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a showcase of four NEOM products, each set against a vibrant pastel background. This provides a visually appealing introduction to the brand's product range from the brand's perspective. - The message emphasizes 'The Wellbeing Sale Has Landed,' offering viewers an opportunity to save on items that enhance their well-being, which the brand is telling from its perspective.

# Ad summary Image ad for Neom brand products that offers up to 30% off. # Brand positioning Neom Wellbeing is presented as a brand focused on overall well-being, subtly communicated through the emphasis on natural-looking textures and a clean, minimalist design. The brand positions itself as a provider of premium self-care and wellness products in the broader market. The values align with promoting a lifestyle of tranquility, self-care, and mindful living. The brand follows category norms by focusing on product benefits but pushes against the norms by focusing on overall well-being. Brand positioning is primarily emotional, emphasizing wellbeing. # Product The ad promotes NEOM Wellbeing products, although the specific product is not clearly identified. The product is presented as part of the self-care or beauty category. The product is for individuals who value self-care, well-being, and natural ingredients. The product has a unique selling point of promoting wellness and tranquility. The ad does not clearly address any purchase barriers, but the offer of up to 30% off may incentivize potential customers to try or purchase the product. # Visual style The ad has a clean and minimalist visual aesthetic with a focus on the texture and appearance of the product. The production quality is highly polished and studio-shot, giving the ad a premium feel. There are no obvious visual motifs or image treatments, but the lighting is soft and diffused, creating a subtle glow. The typography is simple and elegant, with a focus on legibility. The ad is designed to be scannable and eye-catching in a feed. # Hooks Headline: UP TO 30% Off # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with an image of the product, with a gel-like consistency, visually conveying the product's texture and luxurious feel. The brand tells the customer that the visual appeals to their desire for beauty and self-care. - The promotion of "Up To 30% Off" is centrally placed, immediately informing the viewer about an offer. The brand informs the customer of the potential saving they could make. - The inclusion of the brand's logo and tagline reinforces brand recognition and association with well-being. The brand reinforces its identity and positioning in the market.

# Ad summary This image ad promotes a sale of up to 30% off on NEOM products. Four products are displayed against a light, neutral background. The text encourages viewers to take advantage of the sale now. # Brand positioning NEOM is presented as a wellness and self-care brand specializing in aromatherapy and natural products designed to promote relaxation and well-being. The brand offers a range of products designed to help customers create a calming and restorative environment in their homes. The brand positioning is emotional, focusing on providing moments of bliss and tranquility in everyday life. NEOM emphasizes natural ingredients and luxurious experiences, appealing to those seeking premium self-care solutions. # Product The ad features four distinct NEOM products. The first product is the Great Day Hand Wash, packaged in a clear bottle with a pump dispenser, containing a rose-colored liquid. Next, there is a Complete Bliss scented candle in a clear glass container filled with a light yellow wax. An Essential Oil Diffuser is also shown, featuring a sleek, cylindrical design in a soft pink hue. Finally, the ad includes a Restore Bliss Essential Oil Blend in a small amber glass bottle with a white and purple box, promising restorative benefits. These products, aimed at individuals seeking to enhance their daily routines with aromatherapy and luxurious self-care, address barriers to relaxation by offering convenient and aesthetically pleasing solutions for creating a peaceful atmosphere. # Visual style The ad utilizes a clean and minimalist aesthetic, with soft lighting and a neutral color palette, emphasizing the premium quality of the products. The composition is balanced, creating a sense of harmony and tranquility. The overall visual style aligns with the brand's focus on wellness and self-care, designed to evoke a sense of calm and luxury. # Hooks Headline: UP TO 30% Off # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a promotional message: 'UP TO 30% Off' designed to immediately capture attention and highlight the savings available to the viewer, as presented by the brand. - The ad showcases a range of NEOM products, including hand wash, a scented candle, an essential oil diffuser, and an essential oil blend, demonstrating the variety of options available. The brand is displaying all of their products in order to tempt the viewer with their selection. - The ad concludes with 'Stock Up Now, Thank Yourself Later', encouraging viewers to take advantage of the sale while it lasts and invest in their future well-being, as presented by the brand.

# Ad summary This is an image ad promoting NEOM Organics products and offering up to 30% off, encouraging viewers to stock up now for later use. The ad features a grid of product images set against a blurred, textured background, accompanied by a simple headline and call to action. # Brand positioning NEOM Organics is presented as a premium wellness brand that promotes self-care and well-being through its range of aromatherapy-based products. The brand is positioned as a purveyor of luxurious, natural products designed to enhance everyday life by improving sleep, reducing stress, boosting mood, and increasing energy. The focus on natural ingredients and aesthetically pleasing packaging suggests a modern, sophisticated lifestyle. The brand appears to ignore traditional beauty norms by focusing on holistic well-being rather than purely cosmetic benefits, creating a space for itself in the market as a self-care essential. # Product The ad features a variety of NEOM Organics aromatherapy products, including a diffuser, multiple candles, and a body care product in a pump bottle. The diffuser includes the glass container with black reeds, and is used to fill the air with essential oils. The candles are in glass containers and come in various sizes, all appearing to contain natural waxes and essential oil blends to promote relaxation and well-being. The body care product is in a white pump bottle, likely containing lotions or body wash that aim to nourish the skin while providing an aromatherapy experience. The products are designed for anyone seeking to enhance their environment and personal care routine with natural, wellness-focused items. The ad addresses the barrier of future need by encouraging viewers to stock up, suggesting that these products are essential for maintaining a balanced lifestyle. # Visual style The ad has a clean, modern aesthetic with a focus on product presentation. The production quality appears to be high, with professionally shot images. The visual motif is a grid layout, which organizes the product images neatly. The image treatment includes soft lighting, background removal, and pastel color backgrounds. The typography is large and bold. The style contrasts with platform norms by using a high-design approach, which may increase stop power in feed. # Hooks Headline: UP TO 30% Off # Call to action Stock Up Now, Thank Yourself Later # Point of view - [object Object] # Storyline - The ad starts by announcing a promotion of up to 30% off, immediately grabbing the viewer's attention with a potential cost savings, which is displayed from the brand's perspective to make the offer clear and enticing. - Next, a grid of various NEOM Organics products is shown, giving a visual overview of the range of items available, from the brand's perspective. This aims to showcase the variety and aesthetic appeal of the products, encouraging viewers to explore the different options. - The ad concludes with the message "Stock Up Now, Thank Yourself Later", urging viewers to make a purchase and consider the future benefits of having these products on hand, spoken from the brand's perspective to encourage immediate action and long-term satisfaction.

# Ad summary A close up shot of a candle with a discount for up to 30% off. # Brand positioning NEOM is positioned as a brand focused on wellbeing, with its products aiming to provide a "wellbeing reset." The emphasis is on helping consumers achieve a sense of balance and calm through aromatherapy and natural ingredients. The brand is based in London, which adds a touch of sophistication and credibility to its products. This brand seems to occupy a space in the market for those seeking premium, natural solutions for stress relief and overall wellbeing. # Product The product featured is a three-wick candle in a clear glass jar. The candle is filled with a light yellow wax, and three lit wicks are visible. The label on the candle jar reads "NEOM WELLBEING | LONDON". The candle is positioned as a tool for a "wellbeing reset," implying it can help create a calming and restorative atmosphere. The three wicks suggest a more intense and widespread fragrance distribution, enhancing the sensory experience and creating a sense of luxury. There aren't any purchase barriers addressed. # Visual style The ad has a clean and minimalist visual style with a focus on the product. The lighting is soft and warm, creating a calming atmosphere. The color palette is limited to light yellows and whites, which further enhances the sense of relaxation and wellbeing. # Hooks Headline: UP TO 30% Off # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting a discount offer. This offer of up to 30% off is intended to grab the viewer's attention, drawing them to the advertisement. The brand is conveying the message that there is an opportunity to save money, which is from their point of view. - Next, the ad highlights the potential for a "Wellbeing Reset Sorted". This is intended to suggest that the product can aid in relaxation. This is from the brand's point of view. - Finally, the candle is shown in a close-up shot with lit wicks. This visual is intended to showcase the product itself. This is from the brand's point of view.

# Ad summary This ad promotes a product that enhances the user's well-being, particularly in their car. It offers a discount to encourage purchase. # Brand positioning This ad promotes a brand focused on wellness and upgrading everyday experiences. The brand is not explicitly named but is implied to offer products that promote a sense of well-being and comfort, particularly in personal spaces like a car. The brand aims to occupy a space in the consumer's mind that equates to self-care and convenience, offering simple solutions to enhance the driving experience and improve overall well-being. # Product The product appears to be a personal air purifier or diffuser designed for use in a car. It is a cylindrical device, light pink in color, and fits into a car's cup holder. The top of the device features a dark panel with illuminated icons and a button, suggesting electronic controls for power, mode, and other settings. The product is shown inside a car's cup holder, next to the gear shift, implying it is meant to improve the environment of the car. The main selling point appears to be improving well-being, with the ad messaging reinforcing this. # Visual style The ad has a clean and modern look, with a shallow depth of field that blurs the background and focuses attention on the product and discount offer. The image appears to be a product shot taken inside a car, giving it a lifestyle feel. The lighting is soft and diffused, creating a sense of calm and comfort. The color palette is muted with neutral tones and the light pink of the product adds a subtle pop of color. The text is simple and elegant, overlaid on the image in a clean font. The overall style is designed to be visually appealing and easily scannable in a social media feed. # Hooks Headline: UP TO 30% Off # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by immediately offering a discount. The brand is attempting to capture the audience's attention with a deal, and encourage immediate purchase, without knowing any further information about the product. This is from the brand's POV. - Next, the ad shows the product placed within a car's cup holder, with a hand near the gear shift, presenting the product in its intended use context. This intends to show the audience how easily the product integrates into their daily driving routine and life, from the POV of the user. - Lastly, the offer text highlights the product's core value: 'Your Wellbeing Upgrade', reinforcing the benefit the user will receive when buying the product. This intends to align the brand as part of the user's wellbeing journey. This is told from the brand's POV.

# Ad summary This ad promotes NEOM Wellbeing products with an offer of up to 30% off. The ad features a minimalistic design with a close-up of a viscous liquid, likely one of the products, against a light background. The text highlights the discount and brand name. # Brand positioning NEOM Wellbeing aims to occupy a space in the consumer's mind as a purveyor of essential products centered around wellbeing. The brand aligns with a lifestyle that values self-care and holistic health practices. The brand is positioned as an accessible luxury, providing high-quality products for everyday wellbeing rituals. The brand pushes against norms of harsh or artificial ingredients, presenting a more natural and holistic approach to personal care. Its positioning is both functional (offering tangible benefits like relaxation or improved sleep) and emotional (promoting feelings of calm, balance, and overall wellbeing). # Product The ad promotes NEOM's range of "Wellbeing Essentials," without specifying individual products. The products are implied to be focused on promoting overall wellbeing and are available at a discount of up to 30% off. The texture of a thick serum shown in the background implies skincare products or essential oil blends, suggesting the brand offers solutions for relaxation, skincare, or aromatherapy. The ad addresses the purchase barrier of price by highlighting the discount, making the products more accessible to potential customers. The ad emphasizes the value of investing in one's wellbeing through these essential products. # Visual style The ad features a clean, minimalistic visual style with a focus on the texture of a viscous liquid, possibly related to the promoted products. The color palette is soft and muted, creating a sense of calm and luxury. The typography is modern and simple, contributing to the overall aesthetic of the ad. # Hooks Headline: Wellbeing Essentials, Now Up To # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring the availability of Wellbeing Essentials, setting the stage by communicating the product line that is being promoted from the brand’s perspective. - The brand immediately enhances the offer by highlighting a promotion of up to 30% off, immediately making the ad more inviting for consumers. - The brand concludes by prominently displaying the NEOM brand name and its association with "WELLBEING | LONDON," further solidifying its identity and origin, and acting as a closing statement.

# Ad summary This ad promotes a sale for Neom wellbeing products, showcasing a variety of home fragrance and body care items. # Brand positioning NEOM Wellbeing London is presented as a luxury brand focused on enhancing wellbeing through aromatherapy and natural products. The brand's positioning is geared towards creating moments of calm and promoting overall wellness in everyday life. The focus on natural ingredients and luxurious packaging implies a premium market segment. By offering products designed for stress relief, sleep improvement, and mood enhancement, NEOM aligns with a lifestyle that prioritizes self-care and mindfulness, contrasting with brands that emphasize purely aesthetic or superficial benefits. # Product The ad showcases several NEOM Wellbeing London products, emphasizing their range for home fragrance and body care. A reed diffuser features prominently, consisting of a glass jar filled with aromatic oils and reed sticks for dispersing scent. Also displayed is a body lotion or wash in a white pump bottle, alongside a cylindrical container, likely for a candle or balm. A bottle of body mist or treatment is shown with a slender, transparent design, and a three-wick candle in a glass jar, with a label clearly visible. The products are presented as tools for relaxation and self-care, with the overall message being an invitation to invest in personal wellbeing through luxurious, aromatherapeutic experiences. # Visual style The ad has a clean and bright aesthetic, with each product highlighted against a pastel square. The background features a soft gradient and a subtle bubble pattern, providing depth without distracting from the products. The use of solid color backgrounds for each product creates a grid-like layout, emphasizing organization and variety. The overall production quality is high, with professional product photography and attention to lighting, enhancing the luxurious feel of the brand. # Hooks Headline: UP TO 30% Off # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Stock Up Now, Thank Yourself Later # Point of view - [object Object] # Storyline - The ad opens with the offer of up to 30% off, which is the brand's way of encouraging immediate consideration of Neom products. This grabs the viewer's attention by showcasing a potential deal. - Next, the ad displays a product grid featuring a range of Neom wellbeing products, from diffusers to candles. This section is from the brand’s perspective, highlighting variety and product features. - The ad ends with the phrase, "Stock Up Now, Thank Yourself Later," which comes from the brand’s perspective and serves as a motivational and forward-thinking message to prompt immediate action.

# Ad summary This ad showcases the NEOM Squeeze the Day Reed Diffuser. The ad shows the diffuser being assembled on a table. # Brand positioning NEOM Wellbeing London positions itself as a brand focused on holistic well-being, providing products to enhance both the mind and body. The brand aims to integrate into a lifestyle that prioritizes self-care and mindfulness by offering aromatherapy-based products designed to uplift and rejuvenate. NEOM differentiates itself through its focus on natural ingredients and mood-boosting benefits, appealing to customers seeking a luxurious yet functional approach to their daily wellness routines. The brand leans into emotional positioning, emphasizing the sensory experience and the creation of a positive, balanced environment, rather than solely focusing on functional attributes. # Product The ad features the NEOM Squeeze the Day Reed Diffuser, a home fragrance product designed to invigorate and uplift the user's mood. The diffuser includes a decorative glass holder with the brand name on it, a bottle of essential oil blend, and black diffuser reeds. The oil is made with "Grapefruit, Mandarin & Sweet Orange" and works by dispersing the scent into the air through the reeds, creating an aromatic atmosphere. The diffuser is intended for use in living spaces to enhance the ambiance with a fresh, citrusy fragrance. A unique selling point is its aromatherapy benefits aimed at boosting mood and creating a positive environment. # Visual style The ad has a polished aesthetic with a focus on natural light and clean visuals, reflecting a high-end production quality. The editing style is minimalistic, featuring static shots that highlight the product and its assembly. The pacing is slow and deliberate, with cuts timed to the music beats, creating a soothing and visually appealing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a static shot of a small table with a glass of iced coffee, a white vase containing flowers, and the NEOM reed diffuser, already set up with the reeds in place. The camera lingers on this scene, conveying a sense of calm and aesthetic pleasure, inviting the viewer to appreciate the peaceful setting. - 00:02–00:07 00:02–00:07 A hand reaches into the frame to rotate the base of the reed diffuser, showing the brand label. Then, a bottle of the essential oil is picked up and rotated to show the product label, communicating the product's name and ingredients. This shifts the focus to the product itself, highlighting its design and key components, encouraging the viewer to learn more about its formulation and branding. - 00:07–00:11 00:07–00:11 The bottle of essential oil is poured into the decorative glass holder, filling it about halfway. This demonstrates the functionality of the product, showing the process of setting it up, which communicates ease of use and invites the viewer to imagine the same soothing process in their own space. - 00:11–00:14 00:11–00:14 Finally, the black diffuser reeds are placed into the glass holder, completing the setup of the reed diffuser. The camera continues to focus on the assembled product. This action serves as a visual conclusion, reinforcing the product's functionality and aesthetic, encouraging the viewer to imagine its effect on their personal environment.

# Ad summary This ad suggests that showering in the dark can be a relaxing evening ritual. # Brand positioning There is no brand explicitly identified in this image. The ad focuses on the sensorial experience of showering and winding down the nervous system. # Product The ad promotes the idea of a mindful evening shower ritual. It suggests that showering in the dark is beneficial for the nervous system. # Visual style The visual style of the ad is intimate and sensorial, using a dimly lit close-up to convey a relaxing atmosphere. The production quality is high, with professional lighting and a shallow depth of field. The image has a somewhat hazy treatment or filter applied that softens edges and gives the scene a dreamy quality. The typography is clean and unobtrusive, overlaid directly on the image, which aligns with a modern, minimalist aesthetic and ensures scannability in-feed. # Hooks Headline: Here's why showering in the dark could be the evening ritual your nervous system needs # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close-up shot of a person showering. The intention is to create an intimate, sensorial experience for the audience. It is shown from the implied perspective of someone in the shower. - The ad then presents a suggestion that showering in the dark could be an evening ritual for the nervous system. The intention is to offer a fresh take on a common activity. It is conveyed from the perspective of the brand or promoter of the idea.

# Ad summary A creator demonstrates the use of a calming pen while on an airplane. # Brand positioning NEOM is presented as a brand that offers calming solutions that can be used in everyday life. The brand aligns with a lifestyle focused on wellness and self-care, particularly in stressful situations such as air travel. The brand offers a functional product designed for performance in the area of relaxation and stress relief. # Product NEOM Calming Pen is a portable aromatherapy product designed to promote relaxation on the go. The product comes in a small tube with a rollerball applicator, allowing users to apply the formula directly to their pulse points. The ad specifically highlights its use during air travel to alleviate stress and promote calmness. The formula contains calming scents intended to be inhaled after application. # Visual style The ad has a UGC feel with natural lighting and simple editing, reflecting an authentic and casual testimonial. The production quality is standard for social media content. The pacing is slow, with static shots, providing a relaxed and calm tone. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A person on an airplane holds up a NEOM Calming Pen in front of the window and states that the product comes on every flight with them. The shot highlights the product’s portability and relevance for travel, setting up the use case. - 00:03–00:07 00:03–00:07 The person rolls the pen on their pulse points and demonstrates breathing in the calming scent. This shows the application process and highlights the intended benefit of the product, which is to provide a calming effect through aromatherapy. - 00:07–00:09 00:07–00:09 The person holds the product in front of the plane window. This reinforces the portability and travel-friendly nature of the product and visually connects it with the calming experience it aims to provide.

# Ad summary This ad promotes NEOM's Real Luxury Pro-Vitamin D3 Dry Body Oil. The image features the product prominently against a soft, serene backdrop, emphasizing its luxurious and wellness-oriented nature. The ad aims to capture attention with its calming aesthetic and highlight the product's key ingredients and benefits. # Brand positioning NEOM Wellbeing London is positioned as a purveyor of 'real luxury' wellness products. The brand's alignment with words like 'wellbeing', and its use of natural ingredients such as lavender, jasmine, and sandalwood, suggest a focus on holistic self-care and a calming, spa-like experience. The brand is focused on an elevated, luxury experience through aromatherapy and skincare. It emphasizes natural formulations and sensory experiences, which allows it to stand out in a market often saturated with synthetic fragrances and quick-fix solutions. The brand's positioning is highly emotional, focusing on creating a sense of calm and luxury in everyday routines. # Product The product featured is NEOM's Real Luxury Pro-Vitamin D3 Dry Body Oil, a body oil formulated with lavender, jasmine, and sandalwood. The product is presented as a luxurious way to nourish the skin. The inclusion of Pro-Vitamin D3 suggests a focus on skin health and overall wellbeing. The ad emphasizes the natural ingredients and aromatic properties of the oil, highlighting its ability to provide both skincare benefits and a sensory experience. The primary benefits are relaxation and skin nourishment. # Visual style The ad has a highly polished, studio-shot production quality. The visual motifs include soft gradients and a light color palette. The image treatment involves background removal and soft lighting effects to create a calming and luxurious feel. The typography is clean and modern, enhancing the product's sophisticated appeal. The overall style is both native and disruptive, designed to stand out in the feed while maintaining a high-design aesthetic. # Hooks Headline: INTRODUCING NEW REAL LUXURY PRO-VITAMIN D3 DRY BODY OIL # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a picturesque backdrop of clouds at sunset and a woman's arm, setting a serene and luxurious scene. This aims to create an initial sense of calm and sophistication, inviting the viewer into the world of NEOM. The brand is telling this part of the story. - The focal point then shifts to the product itself—NEOM's Real Luxury Pro-Vitamin D3 Dry Body Oil. This is done to highlight the product's physical attributes and branding. The brand is telling this part of the story. - Lastly, the ad concludes with a callout introducing the 'NEW REAL LUXURY PRO-VITAMIN D3 DRY BODY OIL'. This reinforces the product name and its key feature, emphasizing the brand's commitment to luxury. The brand is telling this part of the story.

# Ad summary The ad features a UGC-style video from a woman promoting Neom Magnesium Body Butter. She details her three top recovery tips after running the London Marathon. First, she stretches, then refuels with a healthy snack, and finally takes a hot bath and applies the body butter to wind down and relax for the evening. # Brand positioning NEOM is presented as a luxury wellness brand with a focus on natural ingredients and aromatherapy. The brand's magnesium body butter is positioned as a premium recovery product, emphasizing relaxation and self-care. The brand aligns with a lifestyle of wellness and natural beauty. NEOM distinguishes itself by combining magnesium with aromatherapy, offering a more holistic approach to recovery. Its positioning leans heavily on emotional benefits, promising relaxation and a luxurious sensory experience. # Product The NEOM Real Luxury Magnesium Body Butter is presented as a recovery product for use after exercise. The product features 100% natural fragrances and is advertised for its calming aromatherapy properties. The lotion is applied after a bath and before bed to help the user relax. The product aims to resolve pain points such as muscle soreness and the need to wind down at the end of the day. The magnesium is meant to provide recovery, while the natural fragrances provide relaxation for a more holistic approach to recovery. # Visual style The ad is polished and has a UGC feel, as it seems to be self-recorded. The editing includes quick cuts. The lighting is a mix of natural light and warm artificial lighting. The pacing is moderate, syncing to the voiceover. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The video opens with the creator walking outside on a sunny day and transitions to clips from the London Marathon. She states that she just ran the race, emphasizing how challenging yet amazing the experience was. The intention is to grab the viewer's attention with a personal accomplishment and tease the recovery tips to come. The perspective is from the creator's POV, showcasing her experience. The tone is enthusiastic and proud, generating excitement and curiosity. - 00:07–00:12 00:07–00:12 The creator transitions to her home and begins a stretching routine on a yoga mat, mentioning it's her first recovery tip. The intention is to offer immediate practical advice. The perspective is from the creator's POV, showing her active recovery process in real-time. The tone is instructional and focused on physical well-being, which sets the stage for further recovery methods. - 00:12–00:15 00:12–00:15 The creator shows a post-run snack of oats and berries. She states that refueling properly is important. The intention is to reinforce the idea of holistic recovery. The perspective shifts to a close-up of the food, emphasizing the visual appeal and healthy choices. The tone is informative and health-conscious. - 00:15–00:25 00:15–00:25 The creator transitions to her bathroom, showcasing a bottle of NEOM Magnesium Body Butter on a shelf. She shares that she's been "obsessed" with this body butter after a hot bath, highlighting the natural fragrances. The intention is to introduce the product as an essential part of her routine. The perspective shifts to a product focus, with the creator shown applying it to her legs. The tone is enthusiastic and leans into a luxurious and self-indulgent relaxation experience. - 00:25–00:33 00:25–00:33 The creator continues her relaxing evening routine by applying the body butter to her face and enjoying peppermint tea with her dog. The intention is to showcase the overall relaxing evening that is facilitated by the Neom body butter. The tone is relaxed and casual. - 00:33–00:38 00:33–00:38 The creator shows herself in bed and states that she is tired after a long run. She sprays her pillow with NEOM sleep mist. The intention is to complete the nightly routine and position NEOM as the facilitator of a restful night’s sleep. The perspective is from a product focus. The tone is relaxed and calming.

# Ad summary This ad features NEOM's Perfect Night's Sleep Magnesium Bath Milk. The ad highlights the product's magnesium content and its ability to help users switch off and relax before bed. # Brand positioning NEOM is positioned as a wellbeing brand based in London that offers products designed to promote relaxation and improve sleep. The brand's focus on natural ingredients, such as chamomile and patchouli, suggests a commitment to holistic wellness and self-care. By highlighting the magnesium content of its bath milk, NEOM caters to consumers seeking functional benefits, such as stress relief and muscle relaxation, aligning with the growing trend of incorporating wellness practices into daily routines. The brand sets itself apart by combining aromatherapy and natural ingredients to create products that aim to enhance both physical and emotional wellbeing. # Product NEOM's Perfect Night's Sleep Magnesium Bath Milk is a bath product designed to help users relax and unwind before bed. The product contains magnesium, which is known for its calming and muscle-relaxing properties, along with essential oils such as chamomile and patchouli to create a soothing aromatherapy experience. The bath milk comes in a 300ml bottle and is intended to be added to bathwater for a luxurious soak. The product aims to address the need for effective sleep aids by offering a natural and indulgent solution to help users switch off and prepare for a restful night's sleep. The copy highlights the product’s ability to help users switch off, directly addressing a common barrier to good sleep. # Visual style The ad features a clean and minimalist visual style, with a focus on product presentation and a soft color palette. The studio shot is highly polished and well-lit, emphasizing the product's quality and creating a sense of luxury. The use of a gradient background and reflective surface adds depth and visual interest, while the overall composition is simple and balanced. The typography is integrated seamlessly, with clear and legible fonts that complement the brand's aesthetic. # Hooks Headline: Oh Mg! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the brand's award, establishing credibility with the audience. The brand is telling its potential customers that it's Daily Sleep O-wards winner. - The ad features the text "Oh Mg!" to grab the viewer's attention with a playful exclamation that alludes to the featured ingredient. The brand is speaking directly to its target customer using colloquial language to get them to stop scrolling. - The ad copy states that it is "the magnesium soak that switches you off," explicitly telling the audience the product's key benefit. The product's value prop is directly stated from the brand's perspective, emphasizing the product's ability to help users relax and unwind.

# Ad summary This ad is a short demo-style video showcasing NEOM's 'Squeeze the Day' body wash. The video opens with a person in the shower holding the body wash and saying how much they love the citrus scent. The bottle is showcased throughout the video. # Brand positioning NEOM is presented as a premium wellness brand, focusing on natural ingredients and aromatherapy to promote overall well-being. The brand aligns itself with a lifestyle of self-care and mindfulness, suggesting that its products are designed to enhance daily rituals and promote a sense of calm and energy. With the citrus body wash, the brand aims to occupy the space of revitalizing and invigorating self-care experiences, positioning itself as a provider of mood-boosting products. This brand seems to ignore the category norm of focusing solely on surface-level beauty benefits, instead emphasizing the emotional and holistic advantages of their products. # Product The featured product is NEOM's 'Squeeze the Day' body wash, presented as a citrus-scented cleanser designed to invigorate and energize. The ad emphasizes the body wash's scent and overall experience in the shower. The product comes in a transparent bottle, showcasing its yellow color. The ad directly targets individuals looking for an uplifting and refreshing start to their day. It addresses the purchase barrier of simply needing a body wash by highlighting the mood-boosting benefits. # Visual style The ad has a clean and bright aesthetic, with natural lighting and a focus on the product. The editing is simple, with static shots and minimal transitions, giving it a UGC feel. The production quality appears to be a hybrid of UGC and polished commercial. The pacing is consistent, with each shot held long enough to showcase the product and its use. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with the person in the shower displaying the NEOM body wash bottle. - 00:00–00:03 They say it's their new favorite thing because of the citrus scent. - 00:03–00:05 The camera focuses on the bottle as they squeeze the product onto their washcloth. - 00:05–00:07 They then rub the washcloth against their body, creating a lather. - 00:07–00:09 Focus returns to the body wash bottle and continues to emphasize the scent.

# Ad summary This ad features a woman on an airplane showing off her NEOM Calming Pen and describing how she rolls it on her pulse points and breathes in the scent to calm herself while flying. # Brand positioning NEOM is presented as a wellbeing brand that provides products to help calm and relieve stress. It is positioned as a portable, luxury product for self-care and is ideal for on-the-go use. The brand emphasizes relaxation and wellness, using aromatherapy to provide calming solutions. The brand stands out by focusing on emotional well-being and offers products that can easily be incorporated into daily routines, especially during stressful situations like air travel. # Product The NEOM Calming Pen is a small, portable aromatherapy product designed to calm and relieve stress through essential oils. It comes in a 12ml tube. It is applied by rolling onto pulse points, such as the wrists, and then inhaling the calming scent. It is implied that the product is designed for use during stressful situations, specifically mentioned as helpful during flights. The ad addresses the problem of anxiety during travel by providing a compact and convenient solution. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a focus on clear product visibility. The editing is simple with static shots, supporting a casual and straightforward tone. The pacing is moderate, emphasizing the ease and simplicity of using the product. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman holds up the NEOM Calming Pen inside an airplane, showing it in front of a window with a view of the sky and the airplane wing. - 00:02–00:03 She states that she brings the calming pen on every flight, setting the context for when and why the product is used. She is speaking directly to the audience, sharing a personal habit and endorsement. - 00:03–00:07 The woman applies the pen to her wrist and then brings her wrists up to her nose to inhale deeply. This demonstrates how to use the product and emphasizes the aromatherapy benefit. - 00:07–00:09 The woman holds up the pen again, showing it to the camera as she finishes her demonstration. This reinforces the product's visibility and makes it clear what she is promoting.