How NARS Cosmetics Advertises on Meta

# Ad summary This ad features models set against a bright gray background. The ad showcases them wearing makeup and modeling with the NARS Light Reflecting Foundation product, which is shown in a close-up product shot. # Brand positioning NARS Cosmetics is presented as a high-end brand, with a minimalist aesthetic and a focus on makeup. The ad showcases the brand's Light Reflecting Foundation, emphasizing the natural beauty of the models featured. The brand aligns with the values of sophistication and elegance, positioning itself in the broader market as a luxury brand that enhances natural beauty rather than covering it up. The brand pushes against the norm of heavy makeup, instead promoting a more natural, radiant look. # Product NARS Light Reflecting Foundation is presented as a product designed to enhance natural beauty. The ad features models wearing makeup that accentuates their features, with the foundation as the base. The product is showcased in a sleek, minimalist bottle, highlighting its sophisticated design. The ad implies that the foundation is suitable for various skin tones and is used to create a flawless, radiant complexion. There are no explicit details mentioned about the product's features, ingredients, or design. The ad focuses on the outcome: a natural, enhanced look that exudes confidence and radiance. The ad addresses the purchase barrier of potential customers believing the foundation will not work for them by featuring various skin tones to highlight the product's versatility. # Visual style The ad has a polished and high-end aesthetic, with a clean, minimalist visual style. The lighting is bright and even, creating a soft and flattering effect on the models' skin. The color palette is neutral, with shades of beige, brown, and gray dominating the visuals. The editing style involves quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, with sharp focus and attention to detail. The ad's pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-executed, enhancing the overall impact of the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of a model walking toward the camera against a gray backdrop. - 00:00–00:01 The focus is on the brand and the beauty of the model. It sets a tone of high fashion and elegance. - 00:00–00:01 The perspective is from an observer, creating a sense of admiration and aspiration. - 00:01–00:03 The scene transitions to a close-up of the NARS Light Reflecting Foundation bottle against a bright background. - 00:01–00:03 The focus shifts to the product itself, highlighting its minimalist design and luxurious appeal. The brand is telling the audience what the product looks like. - 00:01–00:03 The perspective is from a product-centric view, emphasizing the brand's aesthetic. - 00:03–00:12 The ad continues with close-up shots of different models with flawless makeup. - 00:03–00:12 The ad showcases the transformative effect of the foundation. The intention is to convey the message that the product is versatile. - 00:03–00:12 The audience experiences the perspective of appreciating beauty and elegance, with a tone of aspiration and admiration. The tone of the ad is positive and uplifting, aiming to create a sense of excitement and desire for the product. - 00:12–00:13 The ad shifts back to showcasing the product by displaying two foundation bottles. - 00:13–00:14 The final scene shows a model striking a pose.

# Ad summary This image ad features model Kaia Gerber holding a NARS foundation bottle. The ad emphasizes the product's quality and aligns it with a sophisticated, youthful audience. # Brand positioning NARS is presented as a high-end, luxury cosmetics brand with a focus on quality and sophistication. The brand appeals to a discerning customer who values premium beauty products that deliver flawless results. The ad uses a clean and elegant aesthetic with a high-profile model to enhance its prestige, positioning it at the top end of the market. # Product The featured product is NARS foundation, packaged in a rectangular glass bottle with a black cap. The foundation is a liquid formula, light in color, designed to provide a flawless base for makeup. It aims to address the common barrier of achieving a perfect skin tone with a high-quality, easy-to-use product. The ad highlights the brand's commitment to premium cosmetics and hints at a product that ensures a smooth, even complexion. # Visual style The ad features a clean, polished, studio-shot style with soft lighting and a neutral color palette. The focus is on the model and the product, creating a sense of luxury and sophistication. The high production quality enhances the brand's premium image and is designed to catch the eye with its minimalist elegance. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image begins with a close-up of Kaia Gerber holding the NARS foundation, presenting a clear view of the product. This is the brand showing its product and highlighting its sleek packaging and color range. - The focus shifts to Kaia's face, showcasing the potential results of using the foundation. The brand wants the customer to visualize how the product can enhance their natural beauty, aiming to create desire and aspiration. - The neutral background and soft lighting keep the attention on the product and the model, reinforcing the message of understated elegance and quality. The model shows how the brand's product helps to achieve a sophisticated, polished look.

# Ad summary This NARS ad features New Natural Matte Longwear Foundation. # Brand positioning NARS Cosmetics is presented as a luxury makeup brand that focuses on high-quality and skin-perfecting foundation products. The brand is positioned with a focus on natural-looking matte coverage that provides long-lasting wear. The ad highlights the brand's commitment to offering a range of shades for diverse skin tones, showcased through models with different complexions. The brand's tone is sophisticated and confident, aligning with the idea that their products can enhance natural beauty without being overly dramatic. # Product The featured product is the New Natural Matte Longwear Foundation by NARS Cosmetics, a liquid foundation designed to provide a natural-looking matte finish with long-lasting wear. The foundation comes in a clear glass bottle with a black cap, highlighting its modern and minimalist design. The ad emphasizes the availability of a wide range of shades to suit various skin tones. The foundation is presented as a solution for achieving a flawless complexion that looks natural and lasts throughout the day. It promises to enhance the wearer's natural beauty without heavy coverage. # Visual style The ad has a polished, high-end commercial aesthetic. The shots are well-lit with smooth transitions, giving it a sophisticated feel. The pacing is moderately fast, keeping the viewer engaged with quick cuts between models and product shots. The visual motifs include close-ups of faces and product bottles. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a stylish model walking confidently. - 00:02–00:04 The brand name is introduced alongside the featured product. - 00:04–00:07 Different models appear, showcasing various shades of the foundation. - 00:07–00:09 Close-up shots of the models wearing the foundation highlight its natural matte finish. - 00:09–00:10 The ad concludes with the brand name.

# Ad summary This is an ad for NARS makeup products and focuses on face base products. # Brand positioning NARS is presented as a luxury cosmetics brand, with a focus on providing a 'perfect base' for makeup. The brand occupies a high-end space within the beauty market, appealing to consumers who value quality and flawless finish. The ad's minimalist aesthetic and sleek product design further emphasize the brand's modern and sophisticated identity. NARS appears to ignore the trend of maximalist or overtly colorful makeup, opting for a more refined and classic approach. # Product The ad features three NARS products designed to create a 'perfect base'. The first product is a pressed powder compact in a black square case. The second product is a concealer in a rectangular tube with a black cap; the brand name is printed vertically in white on the tube. The third product is a liquid concealer in a clear tube with a doe foot applicator and a black cap. These products are designed for the user to create a smooth, even complexion. # Visual style The ad features a clean, minimalist aesthetic with a focus on product display. The production quality appears highly polished, with studio lighting and careful product placement. The image treatment involves subtle color grading to create a soft, diffused look. The overall style is modern and sophisticated, consistent with the brand's positioning. # Hooks Headline: YOUR PERFECT BASE # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the NARS logo and the phrase "YOUR PERFECT BASE," establishing the brand and highlighting the function of its base makeup products. The brand wants to position itself as a go-to choice for consumers seeking a flawless makeup base. - The ad includes a line of text in a foreign language below "YOUR PERFECT BASE". The brand is providing an ad to foreign speakers by speaking to them in their native language. - The ad presents three NARS products, visually showcasing the range of items available to achieve the advertised perfect base. The brand uses a simple product display to emphasize the availability of items to create a perfect base. - The ad has fine print below the products that states the image is for illustrative purposes only. The brand provides a liability disclaimer and protects itself from legal action by providing additional context to the ad.

# Ad summary This ad promotes NARS' Friends & Family event. It features a collection of the brand's makeup products arranged on a reflective surface. # Brand positioning NARS is presented as a high-end, luxury beauty brand, inferred from the sleek, modern packaging and the elegant arrangement of the products. The brand emphasizes exclusivity, suggesting a sense of privilege and insider access, inviting consumers to join a special event. The language used, such as "exclusive," reinforces the brand's positioning in the premium segment of the beauty market, appealing to customers who seek sophisticated and high-quality makeup. # Product The ad showcases a curated selection of NARS makeup products, featuring lipsticks, blushes, eyeshadow palettes, and complexion enhancers. Each product is packaged in sleek, minimalist black casing with the brand's logo. The arrangement emphasizes color coordination and the range of the brand's offerings. The products are aimed at makeup enthusiasts who are looking for high-quality, luxury beauty products to enhance their features, offering a full-face makeup solution that includes lip color, cheek color, eye color, and complexion products. The ad doesn't explicitly state functional details or ingredients, focusing instead on the overall aesthetic and the upcoming promotional event. # Visual style The ad features a polished, studio-shot aesthetic with a focus on product display. The visual motif revolves around a carefully arranged flatlay of makeup products on a reflective surface. The image treatment includes soft lighting and subtle color grading, creating a luxurious and elegant feel. The typography is clean and modern, aligning with the brand's high-end positioning. The style is designed to have a high stop power in feed, with its visually appealing product arrangement and elegant aesthetic. # Hooks Headline: COMING SOON # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing NARS' Friends & Family event, setting the stage for exclusivity and special access. The intention is to capture the viewer's attention with an exciting announcement. This part of the story is being told by the brand, NARS, itself. - The ad then encourages viewers to sign up for early access to exclusive deals, adding a sense of urgency and insider opportunity. This is intended to incentivize immediate action and engagement. This part of the story is also being told by the brand. - The ad concludes with a curated display of NARS makeup products, showcasing the range and quality of the brand's offerings. The intent is to visually entice the viewer with the brand's aesthetic. This perspective is from the brand, designed to showcase their products in an appealing way.

# Ad summary This ad promotes a limited-edition NARS product. It emphasizes a sense of urgency with a countdown and positions the product as a must-have item. # Brand positioning NARS is presented as a luxury makeup brand. The brand is positioned as being exclusive and desirable, as the ad promotes a limited-edition product. The brand's positioning is emotional, creating a sense of desire and exclusivity. # Product The product featured is a face powder. It appears to be a highlighter or illuminating powder, given its shimmery appearance. The product comes in a square, black compact case with the NARS logo embossed on the lid and printed on the powder itself. The ad emphasizes that it is a limited-edition item. # Visual style The ad has a clean and luxurious visual style. The product is well-lit, and the background is soft and elegant. The typography is modern and easy to read. Overall, the aesthetic is polished and high-end. # Hooks Headline: 最後倒數搶購 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the NARS logo to establish brand recognition. The brand is telling the audience who this ad is for. - Next, the copy emphasizes the limited-time nature of the offer, with language such as "last countdown" to create urgency and FOMO. This is the brand's way of persuading the audience to purchase. - Finally, the product is displayed in a visually appealing way to showcase its desirability and the limited edition hashtag. The brand is reinforcing the product's exclusivity and appeal.

# Ad summary This image ad for NARS cosmetics features a selection of makeup products against a dreamy sky background, highlighting a 25% off sitewide offer. It focuses on promoting the brand's makeup line through a straightforward product showcase and a limited-time discount. # Brand positioning NARS is positioned as a luxury makeup brand that caters to those seeking high-quality, premium cosmetic products. The brand clearly associates itself with sophistication and trend-setting beauty. Its products are designed for customers who want to invest in top-tier beauty experiences, suggesting a deviation from more affordable or mass-market cosmetic options. The brand’s high end nature, indicated by the products' sleek packaging and the ad's polished aesthetic, appeals to consumers who value elegance and superior quality in their makeup. # Product The ad features a collection of NARS makeup products. These include a contour and blush palette, a bronzing powder compact, and a highlighting stick. Each product is packaged in NARS' signature matte black casing with the brand name prominently displayed. The highlighting stick features a twist-up design for easy application, while the palette includes multiple shades for creating customized looks. The bronzing powder comes in a square compact with a reflective gold rim. Each product appears to be designed for ease of use and portability, appealing to beauty enthusiasts looking for high-quality makeup. # Visual style The ad utilizes a highly polished, studio-shot aesthetic to convey luxury and quality. The visual motif centers around a product flatlay against a dreamy sky background. Image treatment includes background blurring to focus on the products, and subtle color grading to enhance the warm tones. The typography is clean and modern. This contrasts with platform-native styles by presenting a meticulously curated image designed for scannability and stop power in feed. # Hooks Headline: 25% OFF SITEWIDE # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the NARS logo and offer text at the top, immediately grabbing attention with the brand's name and a compelling discount. This is conveyed from the brand's perspective, aiming to draw in viewers with a direct promotion. - Next, the ad showcases a stack of NARS makeup products, neatly arranged to highlight the range and aesthetic of the brand. The brand uses this visual display to emphasize the quality and variety of products available, encouraging viewers to explore and consider purchasing them. - The overall warm background with blurred clouds evokes a sense of beauty and luxury, enhancing the appeal of the makeup products. The brand uses this to set a sophisticated mood, aligning with their brand image.

# Ad summary This ad features a model holding NARS foundation. The ad highlights the product itself and the model's made-up face. # Brand positioning NARS is presented as a luxury cosmetics brand, aiming to occupy a space in the consumer's mind that associates it with high-end beauty and sophistication. The brand aligns with a lifestyle of elegance and refined aesthetics. NARS likely positions itself against brands that may focus solely on affordability or mass-market appeal, instead emphasizing quality and artistry. The brand positioning appears to be both functional, through the promise of high-performing makeup, and emotional, by associating its products with enhanced confidence and beauty. # Product The product featured is a bottle of NARS foundation. It appears to be a liquid foundation, packaged in a rectangular glass bottle with a black cap. The bottle is transparent, allowing the product color to be visible. The foundation is likely designed for individuals seeking a flawless complexion, evening out skin tone, and achieving a polished makeup look. The ad presents the foundation as a means to attain a perfect makeup look, emphasizing the quality and desirability of the product. # Visual style The ad has a polished, high-quality aesthetic, resembling a studio-shot image. It employs soft, flattering lighting and subtle color grading to enhance the model's complexion and the product's appeal. The overall style conveys luxury and sophistication, aiming to capture attention in the feed through its clean and professional presentation. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The story begins with a close-up visual of a model holding a NARS foundation bottle. The intention is to showcase the product prominently, drawing immediate attention to its packaging and brand. This is from the brand's point of view, aiming to present the product as luxurious and desirable. - The story progresses with the viewer seeing the model's face, highlighting her flawless makeup. The intention here is to visually demonstrate the outcome and appeal of the foundation, enticing the audience to want the same results. The audience experiences this from an aspirational perspective, imagining themselves achieving a similar look.

# Ad summary This ad showcases NARS's New Natural Matte Longwear Foundation with scenes featuring models and product shots set to music. # Brand positioning NARS is presented as a modern and high-end beauty brand. The models featured in the ad are diverse in age, race, and gender presentation. This aims to promote a lifestyle of sophistication and confidence while appealing to a broad audience. # Product The ad showcases NARS's New Natural Matte Longwear Foundation. The product comes in a rectangular bottle with a black lid and the brand name printed in black on the bottle. The foundation is portrayed as providing a natural matte finish with long-lasting wear. The ad promotes its availability in various shades to match different skin tones. The ad's language and visuals focus on delivering a natural and flawless look, suggesting the foundation is worth trying for its ability to enhance one's appearance. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the models' makeup and the product. It features quick cuts and smooth transitions, with a consistent pace synchronized to the music. The production quality is high-end, aiming to create a sophisticated and appealing image for the brand. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a model in a black suit and tan blouse, turning her head as the music begins. - 00:01–00:03 00:01–00:03 The ad shows a bottle of NARS New Natural Matte Longwear Foundation on a white surface. - 00:03–00:04 00:03–00:04 A model wearing a tan headscarf is shown posing in the center of the frame. - 00:04–00:05 00:04–00:05 Several bottles of NARS New Natural Matte Longwear Foundation line up to create a staggered row. - 00:05–00:06 00:05–00:06 A closeup of a model's eye. - 00:06–00:07 00:06–00:07 The ad shows a model with medium-length brunette hair wearing makeup. She is looking into the camera as her hair blows. - 00:07–00:08 00:07–00:08 Several bottles of NARS New Natural Matte Longwear Foundation line up in 2 rows of different shades. - 00:08–00:09 00:08–00:09 A model wearing a tan blouse turns her head to the side. - 00:09–00:10 00:09–00:10 The model is shown in the black suit and tan blouse turning her head again.

# Ad summary This ad for NARS Natural Matte Longwear Foundation emphasizes its 24-hour oil and shine control and soft focus blur effect. The ad showcases diverse models with flawless skin, highlighting the product's ability to maintain a natural matte finish throughout the day. # Brand positioning NARS is presented as a high-end cosmetic brand, known for its quality and performance. The brand aims to occupy the space of sophisticated, reliable beauty, aligning with a lifestyle of polished confidence. The ad focuses on functional benefits, emphasizing long-wear and shine control, while maintaining a luxurious, desirable image. NARS does not appear to push against category norms, but rather follows them while focusing on product performance. # Product The ad features NARS Natural Matte Longwear Foundation, designed to provide 24-hour oil and shine control with a soft focus blur effect. It works to maintain a natural matte finish for all-day wear. The foundation is implied to be for anyone seeking a long-lasting, shine-free complexion. The primary USP is its ability to control oil and shine for up to 24 hours while blurring imperfections. The ad addresses the purchase barrier of finding a foundation that can last all day and maintain a natural look. The ad suggests the product is worth trying for its promise of extended wear and shine control. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is high, supporting the brand's luxurious tone. The pacing is consistent, maintaining a calm and refined feel. The visuals are timed to align with voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 The NARS logo appears on a black background. - 00:01–00:03 00:01–00:03 Two bottles of NARS Natural Matte Longwear Foundation are displayed with the product name overlaid. This introduces the product being advertised from the brand's perspective. - 00:03–00:06 00:03–00:06 The ad cuts to a split screen of two models, one with a lighter skin tone and one with a darker skin tone. The left half of each model's face is flawless, while the right half has no foundation. The models look straight into the camera. The text overlay highlights the benefit of 24-hour oil and shine control, from the brand's perspective. - 00:06–00:08 00:06–00:08 The split screen shifts to show both faces with the foundation applied. The models face the camera. The text overlay highlights the soft focus blur effect. This builds upon the previous moment and continues to emphasize the benefits of the product, from the brand's perspective. - 00:08–00:09 00:08–00:09 A screen appears that says 'Shop Now,' which acts as a call to action, from the brand's perspective.

# Ad summary The image promotes a NARS mini glow duo makeup set. The text says that you get 2 iconic mini products for free when you spend +60€. # Brand positioning NARS Cosmetics is presented as a provider of iconic beauty products, positioning itself in the luxury cosmetics market. The brand is implied to align with those seeking a radiant, glowing look, as highlighted by the 'glow' in the product name. By offering mini versions of their products as a gift, NARS encourages potential customers to experience their brand without a large initial investment, suggesting a confident approach to product quality and customer satisfaction. # Product The advertised product is the NARS Mini Glow Dúo, a set of two mini-sized cosmetic products. One product is a lipstick with a pink shade. The casing is light pink with a gold-tone band and the brand's logo angled on the body. The other is a highlighting powder, packaged in a round, black compact with a white lid displaying the NARS logo. The ad offers this duo as a free gift with purchases over +60€, incentivizing a higher spend by offering a perceived high-value bonus. This offer aims to lower the purchase barrier by rewarding customers with additional products. # Visual style The ad has a clean and minimalist visual style. The background is a soft, solid color that allows the product to stand out. The image is well-lit and the products are arranged to be aesthetically pleasing. The overall impression is one of understated elegance. # Hooks Headline: MINI GLOW DÚO PARA TI # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the brand and product: 'NARS MINI GLOW DÚO PARA TI.' The brand is presenting its product in an attempt to grab attention and create a sense of luxury and personalization. - The brand continues by describing the offer: '2 minis icónicos de regalo en compras +60€.' This is intended to incentivize customers to spend more in order to get the free gift. - The image shows the products in the set against a soft pink background. This showcases the actual items that customers would receive and their aesthetic appeal.

# Ad summary The ad showcases a collaboration between NARS and Momo, promoting a summer makeup week with discounts on a highlighting set and a contouring set. # Brand positioning NARS is presented as a high-end cosmetics brand, known for its makeup and skincare products. The collaboration with Momo, potentially a retailer or platform, suggests a strategic partnership to reach a broader audience. The brand's positioning in this ad emphasizes beauty and seasonal relevance, promoting the idea of achieving a stylish look for the summer. NARS uses the collaboration to promote specific product sets, indicating a focus on curated collections to enhance the customer's makeup routine. # Product The ad features two NARS makeup sets. The first is the "立體修容組" (contouring set), which includes a contour stick, a concealer, and a blending brush to create defined facial features. The second is the "水光澎亮組" (highlighting set), which includes a blush, a mini lipstick, and a highlighting stick to add radiance and color to the face. The ad highlights discounted prices for each set during the promotion, emphasizing savings. Both sets are shown with the NARS brand logo prominently displayed on the packaging, reinforcing brand recognition. The inclusion of the original and discounted prices, along with descriptive names, aims to make the products appealing and accessible to customers looking for specific makeup solutions. # Visual style The ad has a clean and modern aesthetic with a soft gradient background. The products are neatly arranged to create a visually appealing composition. The image quality is high, suggesting a studio-shot or professionally rendered style. There is a strong emphasis on color coordination, with pink hues dominating the palette to evoke a feminine and fresh feel. The layout is organized with clear product groupings, and the typography is bold and legible. The visual style maintains a balance between high-end and approachable to capture attention without feeling overly commercial. # Hooks Headline: NARS x momo # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action 更多新品優惠|立即搶購 # Point of view - [object Object] # Storyline - The ad starts by announcing the collaboration between NARS and momo, signaling a partnership to offer promotional deals. This sets the stage for the ad's intention to showcase special offers, told from the brand's perspective to capture attention. - It highlights the "夏日彩妝週" (Summer Makeup Week) promotion, running from May 17 to May 22, which is presented from the brand's perspective to create awareness of a limited-time event. - The ad mentions a 5% cashback offer for payments made with mo card and moPro, shared from the brand's perspective to encourage specific payment methods. - The ad showcases the "立體修容組" (contouring set) and "水光澎亮組" (highlighting set), presenting each with their original and discounted prices. This informs customers about the products and their promotional costs from the brand's perspective. - The ad includes a call to action, "更多新品優惠|立即搶購" (More new product offers | Buy now), from the brand's perspective to encourage immediate purchases.

# Ad summary An ad for NARS Natural Matte Longwear Foundation. # Brand positioning NARS is presented as a high-fashion makeup brand, featuring models in stylish outfits and dramatic makeup looks. The brand focuses on conveying high quality and performance through its makeup, designed to meet the demands of a modern lifestyle. NARS's positioning is luxurious and aspirational, aligning with values of sophistication and confidence. The product ads tend to ignore the competitor comparisons, instead choosing to highlight the brand's innovative ingredients and unique aesthetic. # Product The ad promotes NARS Natural Matte Longwear Foundation, designed for a natural matte finish and long-lasting wear. It is presented as a weightless formula that provides buildable full coverage. The foundation is suitable for a variety of skin tones and is designed to provide a flawless look for any face, with the claim to help the user 'face everything'. The ad addresses the barrier of finding a foundation that can last all day while still feeling light and looking natural. # Visual style The ad has a polished and high-end aesthetic with clean, neutral backgrounds and professional lighting. The editing style includes quick cuts and static shots, with smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent throughout, creating a rhythmic flow that keeps the viewer engaged. Cuts are sometimes synced to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a woman in a suit against a solid grey background, with the NARS logo superimposed in white, introducing the brand. - 00:01–00:02 00:01–00:02 The screen turns black, and the word 'MATTE' appears in white text, highlighting the finish of the foundation. - 00:02–00:03 00:02–00:03 A close-up shot of the NARS foundation bottle is shown with the text 'NEW NATURAL MATTE LONGWEAR FOUNDATION', identifying the product and its key features. - 00:03–00:05 00:03–00:05 Close-up shots of diverse models are shown, highlighting their flawless skin and makeup, demonstrating the product's effectiveness. - 00:05–00:06 00:05–00:06 The bottle is shown again, emphasizing the product itself and its packaging. - 00:06–00:07 00:06–00:07 Another close-up shot of a model is displayed, emphasizing the natural finish of the makeup. - 00:07–00:10 00:07–00:10 More close-up shots of diverse models are shown, with on-screen text stating 'BUILDABLE FULL COVERAGE', further describing the product's benefits. - 00:10–00:12 00:10–00:12 The ad concludes with a final shot of a model and the text 'FACE EVERYTHING', positioning the product as empowering and confidence-boosting. - 00:12–00:14 00:12–00:14 A close up of two foundation bottles is shown, reiterating the newness of the Natural Matte Longwear Foundation. - 00:14–00:14 00:14–00:14 The ad ends with a woman dancing and the NARS logo being superimposed on the video.

# Ad summary This ad showcases the NARS Natural Matte Longwear Foundation, highlighting its serum-like formula and ability to improve pore appearance in two weeks. # Brand positioning NARS is presented as a high-end cosmetics brand focused on providing effective and luxurious beauty solutions. The brand targets consumers who value quality and results in their makeup, specifically those seeking to improve their skin's appearance while achieving a natural matte finish. NARS positions itself as a brand that combines skincare benefits with makeup, offering products that not only enhance beauty but also address skin concerns like pore appearance. The brand aligns with a sophisticated, beauty-conscious lifestyle, pushing against the norm of solely focusing on cosmetic coverage by integrating skincare into their foundation. # Product The featured product is the NARS Natural Matte Longwear Foundation, advertised for its serum-like formula and its ability to visibly improve pore appearance in two weeks. This foundation is designed for individuals seeking a makeup product that offers both cosmetic coverage and skincare benefits. The foundation is presented as a lightweight, long-wearing formula that provides a natural matte finish. It is suitable for daily use and aims to address the purchase barrier of traditional foundations that may clog pores or not offer skincare benefits. The ad emphasizes the product's dual functionality: to enhance the skin's appearance immediately while also working to improve skin texture over time. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the product and its effects. The editing style includes static shots and smooth transitions, maintaining a polished and professional commercial feel. The visuals are brightly lit with natural-looking lighting, and the overall tone is sophisticated. The pacing is moderate, with cuts timed to key product actions and voiceover lines, creating a cohesive audio-visual experience. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the NARS logo, introducing the brand. - 00:01–00:03 00:01–00:03: The ad shows two bottles of NARS Natural Matte Longwear Foundation, accompanied by the text overlay "NEW NATURAL MATTE LONGWEAR FOUNDATION," officially introducing the product. The brand is communicating what the product is. - 00:03–00:05 00:03–00:05: A person's hands hold the foundation and dispense a small amount onto their skin. This shows the product in use and the texture of the foundation. - 00:05–00:05 00:05–00:05: A close-up of a person's face as foundation is applied to their cheek with the text overlay "SERUM-LIKE FORMULA", further showing the product in use and highlighting a key feature. - 00:06–00:08 00:06–00:08: A before-and-after split screen demonstrates the foundation's effect on pore appearance, accompanied by the text overlay "VISIBLY IMPROVES PORE APPEARANCE IN 2 WEEKS*" . The brand positions the foundation as a solution. - 00:08–00:09 00:08–00:09: The person's face is shown again, highlighting the overall look after using the foundation. It reinforces the cosmetic benefits of using the product. - 00:09–00:10 00:09–00:10: A screen with the text overlay "SHOP NOW" is shown. This is a direct call to action.

# Ad summary This image ad promotes a gift offer from NARS, featuring a mini lip pencil and blush for defined lips and fresh color, with a call to action to shop now. # Brand positioning NARS is positioned as a luxury beauty brand, as seen from the sleek, minimalist packaging and high-quality product presentation. The brand emphasizes defined lips and fresh color, suggesting a focus on enhancing natural beauty with sophisticated makeup. The brand appears to operate within established category norms by offering high-end cosmetics with a focus on quality, color, and enhancement. # Product The ad features a mini Lip Pencil and a mini Blush from NARS. The mini Lip Pencil is a matte, reddish-brown color, presented in a chubby crayon format with the brand name printed on the side. The mini Blush is a light peach shade, encased in a square, black compact with the NARS logo on the lid. The ad promotes these products as a gift for achieving defined lips and fresh color. There are no purchase barriers addressed. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the products. It has a highly polished, studio-shot look. The image treatment involves background removal to ensure the products are the focal point. The typography is large and bold, and the ad mimics a high-design layout, intended to increase its stop power in feed. # Hooks Headline: FACE FRAME FAVORITES # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens by announcing an online exclusive offer from NARS, setting the stage for a special deal. The brand is telling the audience about this opportunity to draw them in. - The ad highlights that a Mini Lip Pencil and Mini Blush are offered as a gift with purchases over 65€, which incentivizes the viewer to purchase. The brand is conveying the value of the promotion. - The ad states the benefit of the gift offer is to provide defined lips and fresh color, directly addressing the viewer. The brand is communicating the products' beauty benefits and how the customer will appear. - The ad concludes by providing a 'Shop Now' call to action, directing the viewer to make a purchase. The brand aims to convert interest into immediate sales.

# Ad summary Image ad for NARS promoting a 'Mini Glow Duo' gift with purchases over 60€. # Brand positioning NARS is presented as a luxury beauty brand, clearly positioned toward high-end consumers who seek premium cosmetic products. The brand positioning is emotional, aligning with a lifestyle of sophistication and glamour. By advertising a 'glow duo,' NARS emphasizes its commitment to creating makeup that enhances natural radiance and confidence. The brand appears to ignore category norms such as focusing on affordability, and instead drives purchase by offering a free gift with purchase to add perceived value to the existing product line. # Product The featured product is a 'Mini Glow Dúo,' consisting of two mini-sized cosmetic items from NARS. The first product is a lipstick with a shiny, light pink color, encased in a square, light pink tube with the NARS logo prominently displayed. The lipstick is shown slightly extended to reveal the product. The second item is a highlighter compact with a white lid featuring the NARS logo and a black base. The compact is opened to display a shimmery, light beige or rose-gold colored powder. The advertised value proposition is that the '2 minis icónicos' are offered 'de regalo en compras +60€,' implying customers receive this duo as a free gift with a purchase of 60€ or more. This targets a specific purchase barrier of customers possibly hesitating to spend a certain amount, incentivizing a higher-value transaction. # Visual style The ad features a clean and minimalist aesthetic, typical of luxury beauty brands. The image is well-lit and professionally shot, emphasizing the quality and appeal of the NARS products. The overall design is simple and elegant, drawing attention to the featured items and offer. # Hooks Headline: MINI GLOW DÚO PARA TI # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting the NARS brand at the very top of the image. This immediately identifies the brand to the viewer, setting a tone of luxury and sophistication from the start (Brand POV). - Next, the ad introduces the 'MINI GLOW DÚO PARA TI,' indicating the specific product offering that is the focus of the advertisement. This grabs the viewer's attention by presenting a curated set of products designed to enhance their glow (Brand POV). - The ad then announces '2 minis icónicos de regalo en compras +60€,' highlighting the promotional deal. This adds an incentive to purchase by offering a free gift with a qualifying purchase, creating a sense of value for the customer (Brand POV). - Finally, the products are displayed prominently at the bottom, showcasing their aesthetic appeal and physical form. This visual confirmation emphasizes the value of the promotion and encourages the viewer to consider the offer (Brand POV).

# Ad summary This ad features a woman and an offer for a free NARS nécessaire (pouch) filled with 5 gifts with purchases above R$899. # Brand positioning NARS is presented as a luxury beauty brand, offering high-end makeup and skincare products. The ad emphasizes exclusivity and customization, with the offer of a personalized nécessaire filled with curated gifts. The brand targets consumers who value sophistication and quality, positioning itself as a premium choice in the beauty market. # Product The featured product is a NARS nécessaire, which is a pouch or small bag filled with five exclusive NARS gifts chosen by the customer. This is offered as a bonus with purchases above R$899. The nécessaire is a yellow and white striped pouch. The pouch includes various miniature NARS products such as lip gloss, blush, and other cosmetic items. The focus is on the exclusivity and personalization of the gift, highlighting the added value for customers who invest in NARS products. # Visual style The ad has a clean, polished aesthetic with a focus on the model and product display. The use of soft lighting and a simple background create a high-end feel. The typography is modern and minimalistic, enhancing the brand's sophisticated image. # Hooks Headline: GANHE NÉCESSAIRE RECHEADO # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing an offer: customers receive a free NARS nécessaire (pouch) when they spend more than R$899. This is meant to grab attention and make viewers aware of the promotion. The ad is telling the story from the brand's perspective, highlighting a promotional offer to incentivize purchases. - The next storyline beat is a close-up shot of a woman, which could be implying that customers can obtain her look by using NARS' makeup. This is the brand's attempt to advertise its makeup and attract customers. This section is from a customer's perspective who would like to obtain the model's makeup look. - The last storyline beat is the display of the NARS nécessaire filled with products. This reinforces the value of the offer and what the customer stands to gain. This section is from the brand's perspective by visually showcasing the value of the offer to encourage customers to spend the required amount.

# Ad summary This image ad features NARS lipsticks, promoting a summer makeup event in collaboration with momo. The ad highlights the moisturizing and line-reducing benefits of the lipsticks and includes a limited-time offer for cardholders. # Brand positioning NARS is presented as a high-end cosmetics brand known for its lipsticks. The collaboration with momo, a Taiwanese e-commerce platform, suggests that NARS aims to increase accessibility within the Taiwanese market. The focus on 'summer makeup' and specific functional benefits like moisturizing and line reduction position the brand as both trend-conscious and performance-driven. The brand seems to be following category norms by highlighting key ingredients and benefits. # Product The featured product is NARS lipstick, presented in multiple shades. The ad copy explicitly mentions it as a 'tender lipstick after passion,' suggesting a moisturizing function. The product is for those seeking to reduce lip lines ('a touch of lip lines disappears') and maintain hydrated lips ('24H light and tender'). The advertisement addresses the purchase barrier of dry or aging lips by highlighting its moisturizing and line-reducing benefits. The variety of colors suggests that this product is worth trying because it provides a wide selection to complement diverse skin tones and personal styles. # Visual style The ad features a clean, product-focused visual style with a white background and soft lighting. The flatlay arrangement of lipsticks and geometric shapes creates a modern, visually appealing composition. The color palette is dominated by pink hues, reinforcing the brand's feminine aesthetic. The production quality appears highly polished, with attention to detail in the product placement and lighting. This style aims to be both scannable and attention-grabbing in a social media feed. # Hooks Headline: 夏日彩妝週 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action |立即搶購▶ # Point of view - [object Object] # Storyline - The ad opens by announcing a partnership between NARS and momo, signaling a promotional event. The brand is presenting the partnership and its intention to reach a wider audience through collaboration. - A promotional banner with the dates '5/17 - 5/22' highlights a limited-time offer for a 'summer makeup week.' The brand is creating a sense of urgency and exclusivity around the event. - The main copy introduces the lipstick with the claim 'tender lipstick after passion.' The brand is suggesting that the product provides moisturization and care. - The ad continues by highlighting the benefits of the product: 'a touch of lip lines disappears' and '24H light and tender.' The brand is illustrating the product's efficacy in reducing lines and moisturizing lips. - The ad then emphasizes a promotional offer: 'Brush mo card + moPro enjoy 5% feedback.' The brand is offering a discount to cardholders, incentivizing a purchase. - The bottom section shows the lipsticks displayed along with the text 'Designated item gift lipstick experience card' and 'Immediately rush to buy'. The brand is encouraging immediate purchase and highlighting the opportunity to sample a product.

# Ad summary This ad showcases NARS Laguna Bronzing Powder, emphasizing its classic status and award-winning quality, supported by a quote from the Prêmio Glamour de Beleza 2026. # Brand positioning NARS is presented as a luxury beauty brand known for classic, high-quality products. The brand's alignment with the 'Glamour de Beleza' award suggests a positioning within the prestige beauty market. NARS aims to occupy a space in the consumer's mind as a provider of timeless, essential beauty items. The focus on a specific product, the Laguna bronzing powder, further emphasizes the brand's expertise in creating high-performance, complexion-enhancing products. The positioning is emotional, associating the brand with sophistication, timelessness, and a touch of glamour. # Product The advertised product is the NARS Laguna Bronzing Powder, a classic product aimed at providing contoured definition or a sun-kissed bronze look. It works by imparting a natural-looking, illuminated glow while smoothing the skin's texture. The ad highlights its classic status and features a quote that reinforces its reputation. It is for anyone looking to enhance their complexion with a natural bronze, with the added benefit of a smoothing effect on the skin's texture. A purchase barrier being addressed is skepticism about bronzing powders looking unnatural. # Visual style The ad features a dramatic studio shot against a black background to make the product and bronzing powder pop. The use of a bronzing powder explosion adds a sense of luxury and extravagance. The typography is clean and modern. The overall image treatment is polished, emphasizing the high-end nature of the product. # Hooks Headline: OS CLÁSSICOS DA REDAÇÃO NO PRÊMIO GLAMOUR DE BELEZA 2026 # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing the NARS bronzing powder surrounded by bronzing powder. The purpose is to immediately capture attention and highlight the product being promoted, which is shown from the brand's perspective. - The copy highlights the product's award from 'Glamour de Beleza 2026', establishing credibility and prestige from an external source. - The ad presents a testimonial quote about the NARS Laguna bronzing powder, emphasizing its classic status and ability to provide a smooth, illuminated glow, shared from the perspective of Prêmio Glamour de Beleza 2026.

# Ad summary This ad promotes the NARS Friends & Family Sale, offering up to 40% off on various beauty products. The ad features a UGC creator sharing her must-have NARS products, including Light Reflecting Foundation, Radiant Creamy Concealers, and Afterglow Liquid Blushes. She demonstrates the application of the blush and encourages viewers to take advantage of the savings. # Brand positioning NARS is presented as a high-quality, must-have makeup brand, offering products that are essential for everyday beauty routines. The brand aligns with a lifestyle of beauty and self-expression, and caters to consumers who appreciate quality makeup products. NARS positions itself as a brand offering beauty solutions for everyday use, without pushing against any specific competitor behaviors. The brand positioning is both functional, highlighting product features like lightweight foundation, and emotional, as the influencer shares her favorite products. # Product The ad showcases several NARS products, emphasizing their specific benefits and use cases. The Light Reflecting Foundation is highlighted as a lightweight foundation that lasts all day. The Radiant Creamy Concealers are presented as a must-have product for everyday use. The Afterglow Liquid Blushes, particularly in the shades Secret Lover and Dolce Vita, are described as the creator's favorites and mixed for an everyday blush color. All products are on sale, highlighting a purchase incentive for the viewer to shop now. The ad encourages viewers to restock their favorites or try something new, overcoming potential purchase barriers with discounts and promoting the brand's offerings. # Visual style The ad has a polished UGC feel with clean, well-lit shots and smooth transitions. The production quality is higher than typical UGC, but maintains a casual and authentic tone. The pacing is consistent, with cuts approximately every 3-4 seconds. Visuals are timed to coincide with the speaker's words. The overall aesthetic is clean and bright, emphasizing the product and the creator's makeup application. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Definitely take advantage and restock on any of your favorites or anything you've been eye. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts with an array of NARS products on a white surface. - 00:00–00:04 The on-screen text highlights the NARS Friends & Family Sale with up to 40% off and announces that 25% off is sitewide. The intention is to immediately grab the viewer's attention with the sale. - 00:00–00:04 A UGC creator then introduces herself and says that the NARS Friends & Family sale is here. She shares some of her absolute must-haves to pick up. This is from the creator's perspective. The intention is to lead into her personal endorsements of the products, framed as her personal choices. - 00:04–00:09 The creator shares that her new holy grail is the Light Reflecting Foundation, describing it as the most lightweight foundation that lasts all day. Her perspective is from the customer's point of view, conveying her personal satisfaction with the product. - 00:09–00:14 Next, she mentions that she loves using the Radiant Creamy Concealer all the time, and that blushes are probably her favorite NARS product. Again, this is from the customer's perspective as she shares her usage preferences. - 00:14–00:20 The creator states that she mixes the shades Secret Lover and Dolce Vita for her everyday blush color. This highlights her specific usage and preferred shades. - 00:20–00:27 Finally, the creator summarizes that this sale is some of the best savings ever for NARS. She encourages the viewers to take advantage and restock on their favorites or anything they've been eyeing. This reinforces the urgency and benefit of the sale, shifting from personal endorsement to a broad call to action.