How Mindful Souls Advertises on Meta

# Ad summary This ad showcases the brand’s essential oil set with a free gift, while also incorporating a user testimonial and special offer to entice viewers to shop the spring sale. # Brand positioning Mindful Souls is positioned as a brand that curates products aimed at enhancing mindfulness and spiritual wellness. The brand emphasizes the emotional well-being and personal growth of its customers, offering items that promote a sense of calm, balance, and connection to inner peace. It aligns with a lifestyle focused on holistic wellness, meditation, and spiritual practices, providing tools and accessories that support a mindful way of living. Mindful Souls offers a variety of curated products, including essential oils, crystals, candles, and spiritual accessories, and appears to push against the norms of purely functional self-care by focusing on the emotional and spiritual aspects of wellness. # Product The product featured in the ad is an 18 Essential Oils Set. The set includes various essential oils in small, dark amber bottles with black caps. Each bottle has a label indicating the type of oil. The product is shown in an organized presentation, neatly arranged in rows within a brown box. The ad highlights a special offer to those who switch brands, including a discount of 35% and a free set of 18 essential oils, addressing the purchase barrier of brand loyalty and price comparison. The set appears to be intended for use in aromatherapy, meditation, relaxation, or other spiritual practices. # Visual style The ad features a product-focused aesthetic with a slightly elevated angle to display the arrangement of the items within the box. The color palette is warm and earthy. The image exhibits a natural, slightly grainy texture, suggesting a blend of studio and on-location photography to capture both detail and natural lighting. The overall composition is designed to create a sense of abundance and value, highlighting the variety of items included in the offering. The composition of product, prop and background create an aesthetic that aims to connect with the customer with an invitation to a spiritual wellness lifestyle. # Hooks Headline: They charged me 35% less. Then threw in a free 18 Essential Oils Set # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop the Spring Sale # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a customer testimonial highlighting a 35% discount when switching brands. The intention is to catch the viewer's attention and establish immediate value, drawing viewers in with a significant cost savings to make them consider the product. The story is being told from the customer's POV to build trust and credibility through social proof that the brand is a great deal compared to other competitors in the market. - The ad follows up with a free gift, specifying an '18 Essential Oils Set,' building on the initial discount by adding more perceived value. The brand is telling viewers that it is not only offering savings but also an additional incentive to switch, amplifying the offer's appeal and positioning it as a superior choice. This reinforces the value proposition of switching brands and aims to remove any remaining hesitation by sweetening the deal. - The ad concludes with a call to action, inviting viewers to 'Shop the Spring Sale.' The brand is clearly trying to convert interest into immediate action, leveraging the urgency associated with a limited-time seasonal sale to encourage quick purchases and capitalize on the attention and desire generated by the offer and testimonial.

# Ad summary This ad promotes Mindful Souls, a monthly subscription box that contains a curated selection of holistic healing tools, crystals, rituals, aromatherapy, and step-by-step guides delivered directly to your door. The ad emphasizes a limited-time Spring Sale offering a 35% discount on the first box for new members, plus a free 18-piece essential oils set. # Brand positioning Mindful Souls is presented as a provider of holistic healing and self-care products designed to promote mindfulness, wellness, and positive energy. The brand emphasizes accessibility and ease of use, offering a convenient monthly subscription box filled with items like crystals, aromatherapy, and guided rituals. Its positioning leans towards emotional benefits and self-discovery rather than purely functional aspects, aiming to empower customers to embrace a mindful lifestyle through curated tools and guidance. # Product The Mindful Souls Box is a monthly subscription box containing a variety of holistic healing tools and items. Each box contains £100 worth of products that may include crystals, aromatherapy oils, step-by-step ritual guides, and other wellness-focused items. The box is designed to make holistic wellness accessible, delivering everything needed for self-care practices directly to the customer's door. The ad highlights a special Spring Sale offering new members 35% off their first box, plus a free 18-piece essential oils set. The overall message positions the Mindful Souls Box as a convenient and valuable way to invest in one's well-being and spiritual growth. # Visual style The ad features a mix of polished commercial shots and product close-ups. The editing style includes quick cuts and smooth transitions. The overall production quality is high, aiming to create an appealing aesthetic. The color palette is natural and calm. The cuts are synced to some voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Visit mindfulsouls.com # Point of view - [object Object] # Storyline - 00:00–00:02 A woman holds a Mindful Souls Box and announces the Spring Sale. - 00:02–00:05 The woman explains that the current discount is significant and almost embarrassing, which emphasizes the value of the offer. - 00:05–00:09 She highlights that new members get 35% off their first box, indicating a special incentive for joining. - 00:09–00:16 The ad showcases the variety of items in the box, including crystals, guides, and aromatherapy, illustrating the box's contents and value. - 00:09–00:16 The woman mentions that each box includes £100 worth of holistic tools, crystals, rituals, step-by-step guides, and aromatherapy. - 00:16–00:23 The ad promotes a free 18-piece essential oils set with the box and notes that it won't last long. - 00:23–00:23 The woman encourages viewers not to sleep on the deal, emphasizing scarcity and urgency. - 00:23–00:26 She states that they probably won't offer this deal again, reinforcing the limited-time nature of the offer to incentivize immediate action. - 00:26–00:29 The ad ends with a clear call to action, directing viewers to the website link on the screen to visit the mindfulsouls.com website.

# Ad summary This ad promotes the Mindful Souls box, a monthly subscription box containing crystals, aromatherapy tools, and guided rituals, and it pitches their Autumn sale of 35% off with a free Crystal card deck. The ad presents the product in a UGC style, and a woman expresses how she thought she was being scammed until realizing the deal was part of the sale. # Brand positioning Mindful Souls is presented as a brand focused on providing tools and resources for mindfulness and self-improvement. The brand aligns with values such as self-care, spiritual wellness, and building healthier routines. The tone is positive and encouraging, and the visuals focus on the aesthetic appeal of the crystals and other items included in the box. The brand's functional positioning lies in providing a curated collection of items designed to promote mindfulness and well-being. The emotional positioning emphasizes the fun and engaging aspect of using these tools to build better habits and routines. # Product The Mindful Souls box is a monthly subscription box that includes a curated selection of real crystals, aromatherapy tools, and guided rituals designed to help individuals build better habits and routines. Each box contains items valued at $190 AUD. The ad explicitly mentions a free Crystal card deck as part of the Autumn sale promotion. The subscription is presented as a comprehensive solution for those seeking to improve their mindfulness practices and overall well-being. A purchase barrier is addressed by indicating how easily one can build better habits and how fun the products are to use. Also, the customer initially felt as if she got scammed because of the products, but it was part of the 35% off promotion. # Visual style The ad has a UGC feel, with a mix of close-up shots of the products and lifestyle shots of the customer using them. The lighting is mostly natural, and the production quality is good. The editing style includes quick cuts to showcase different products and moments of use. The pacing is moderate, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click below. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with crystals and a lighter. The narrator states, "Someone make this make sense." - 00:02–00:02 The ad then shows a black box with the logo "Mindful Souls" on top. - 00:02–00:04 The narrator says she ordered the Mindful Box and genuinely thought she got scammed. - 00:04–00:10 The narrator states she was charged 35% less and received a free Crystal card Deck. The narrator then says she almost reported the website. - 00:10–00:18 The narrator states that it's just their Autumn sale. The narrator then states that you get $190 AUD worth of real crystals, aromatherapy tools, and guided rituals. - 00:18–00:20 The narrator says the box is delivered every month. - 00:20–00:23 The narrator then states that she's tried so many things to build better habits and a healthier routine. - 00:24–00:27 The narrator then states that this is literally the only thing that stuck and it's actually fun to do. - 00:28–00:32 The narrator asks the viewer if they want 35% off too, and to click below. The narrator then states that the sale ends tomorrow.

# Ad summary The ad promotes Mindful Souls, a subscription box that sends crystals, aromatherapy tools, and rituals to your door every month. The ad features a woman unboxing the Mindful Box, highlighting that it is part of the company's spring sale and comes with a free essential oils set. The ad ends with a call to action to tap the screen below as the spring sale ends soon. # Brand positioning Mindful Souls is presented as a brand focused on mindfulness and spiritual well-being. The brand is positioned as a source for anyone seeking to enhance their life with crystals, aromatherapy, and rituals. It offers a convenient subscription service and aims to deliver a regular dose of serenity and spiritual tools to its customers' doorsteps. The brand also runs promotions that provide additional incentives, and is associated with a lifestyle of self-care and inner peace, catering to an audience interested in holistic wellness. # Product The Mindful Box is a subscription service that delivers a curated selection of items focused on mindfulness and spiritual well-being to your door every month. Each box includes 6 to 8 real crystals, aromatherapy tools, and ritual items. The product targets individuals seeking to enhance their mindfulness practices. In this specific ad, the company is promoting the box as part of a spring sale that includes a free essential oil set. Purchasing the Mindful Box provides a convenient way to get a variety of tools and items delivered to your door every month, and the spring sale includes a free oils set worth £40 and reduces the cost of the box to £26. # Visual style The ad has a polished, commercial aesthetic, with a blend of top-down shots of the product, close-ups of the crystals, and direct-to-camera testimonial from a customer. The editing style includes smooth transitions, with a consistent pace throughout the ad. The audio is timed to the visual elements. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Tap below—the Spring Sale ends soon. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad begins by showing the Mindful Souls box and stating that it is normally £40 but is currently on sale for £26. - 00:03–00:07 The ad states that in addition to the sale price, the customer will receive a free oils set worth £40. This helps build value to the advertised offer. - 00:07–00:13 The voiceover discusses ordering the Mindful Box and thinking the extra oil set was a mistake. The box is shown, emphasizing the value of its contents. - 00:13–00:15 The ad confirms that the oils are not a mistake and are part of the Spring Sale. The change in tone here is designed to build excitement. - 00:15–00:22 The ad shows the contents of the box, including the crystals, aromatherapy tools, and rituals that are included. The purpose of this moment is to further build the perceived value of the box. - 00:21–00:22 The ad explains that everything inside the Mindful Box is delivered to the customer's door every month. - 00:22–00:26 A woman provides a testimonial, stating that the items help her calm down. The testimonial is designed to create social proof around the product. - 00:26–00:30 The ad ends by providing a call to action, asking customers to tap below and stating that the Spring Sale ends soon. The purpose of this moment is to create urgency and drive immediate clicks and purchase.

# Ad summary This image ad promotes Mindful Souls self-care kit with a limited-time offer, which includes a free Crystal Card Deck and free shipping. The deal is framed as an Autumn special with a 24-hour time limit, encouraging quick purchase. # Brand positioning Mindful Souls positions itself as a provider of self-care kits, offering customers a curated collection of items designed to promote mindfulness and well-being. The brand places value on holistic health and conscious living. The brand seems to ignore the category norms of focusing solely on physical beauty or relaxation and instead focuses on creating a spiritual and mindful experience. # Product The advertised product is a "Full Self-Care Kit" from Mindful Souls, which comes packaged in a dark gray box with the brand logo and name printed on it. The kit includes items such as crystals, aromatherapy oil, incense sticks, and a beaded bracelet. The ad also advertises a "Crystal Wisdom Deck" as a free add-on item. The kit is intended to create a relaxing and mindful experience for the user. The promotion addresses the purchase barrier of price by offering a discount of 35% off. # Visual style The ad has a clean, commercial aesthetic with bright lighting. The product is presented in a clear, organized manner, with overlaid text elements to communicate the offer. The background is a simple, soft yellow, ensuring that the focus remains on the products and promotional text. # Hooks Headline: This Autumn Deal Won't Last # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the explicit announcement that "This Autumn Deal Won't Last", setting a tone of urgency and scarcity, from the brand's perspective. - The ad emphasizes the limited-time nature of the deal by highlighting "24 HOURS", encouraging viewers to act quickly to take advantage of the offer, from the brand's perspective. - The ad showcases a "Full Self-Care Kit", presenting the featured product. The brand emphasizes the diversity of the products included inside and its cohesive packaging design. - The ad draws attention to the free "Crystal Wisdom Deck", highlighting the bonus gift. The brand makes this free item part of the deal and emphasizes savings for potential buyers. - The ad provides the original price of $69.97 crossed out next to the new price of $45.49. The brand seeks to show savings by demonstrating price comparison. - The ad displays a cartoon truck with the words "FREE Shipping", highlighting the cost savings. The brand wants to show how shipping costs are not something that should worry potential buyers. - The ad concludes with a final reminder of the offer: "35% OFF + FREE Crystal Card Deck", designed to persuade viewers to purchase, from the brand's perspective.

# Ad summary A woman describes all of the great things that have happened since she started wearing a Magnetic Energy Talisman. # Brand positioning This ad presents the brand as a seller of New Age items with metaphysical or spiritual value. The brand promotes the idea of manifesting positive effects and experiences through the use of its products. The brand positions itself as an advocate for self-improvement and inner peace, and it rejects traditional norms by embracing alternative healing practices and the power of positive energy. The brand's positioning is emotional, appealing to consumers seeking empowerment, positivity, and a sense of connection to the world around them. # Product The product is a Magnetic Energy Talisman necklace. It consists of a round pendant with a gold colored loop at the top and a black leather cord with an amber colored bead tied to the cord near the loop. The pendant appears to be clear and filled with gold geometric shapes, red, green, and blue specks of unknown material, and gold metallic shavings. The magnetic talisman is advertised as a “witchcraft hack” that can help the wearer achieve positive outcomes and overall well-being. The advertised benefits of the necklace include finding perfect parking spots, receiving random gifts or unexpected money, attracting the attention of kids and pets, and fostering a sense of calm, power, and positivity. It addresses the purchase barrier of skepticism by presenting anecdotal evidence of its effects. # Visual style The ad has a UGC-style aesthetic, with casual, naturalistic shots that convey authenticity and a personal feel. The editing style combines static shots with quick cuts, creating a moderate pace that keeps the viewer engaged. The production quality is low-to-medium, with natural lighting and simple backgrounds that emphasize the product and the speaker's message. The pacing is consistent throughout the ad, and there are no audio-visual syncs. The visual motifs include close-ups of the product, shots of the speaker in various everyday settings, and candid moments that reinforce the idea of the product seamlessly integrating into the user's lifestyle. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action With just a few clicks # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman sits on a couch, looking at an old video of herself on her phone and saying "Oh my god, what the heck". - 00:05–00:09 00:05–00:09 The narrator introduces the magnetic talisman and says, "Okay, I've decided I am done gatekeeping this Magnetic Energy Talisman." - 00:10–00:12 00:10–00:12 While driving a car, the narrator says, "Here are some of the things that happen every time I wear it." - 00:13–00:14 00:13–00:14 The narrator is shown driving a car and says, "Perfect parking spots." - 00:14–00:15 00:14–00:15 The narrator stands indoors and plays a crystal bowl while stating that, "I get random gifts." - 00:16–00:18 00:16–00:18 The narrator walks up some stairs and says that she gets "unexpected money." - 00:19–00:22 00:19–00:22 Sitting in a yard on the grass, the narrator states, "Kids and pets obsessed with me. They just gravitate." - 00:23–00:25 00:23–00:25 The narrator is shown twirling in place and states, "The real magic is how it makes me feel." - 00:25–00:29 00:25–00:29 The narrator is journaling while stating that the talisman makes her feel, "Calm, powerful, and so positive." - 00:30–00:34 00:30–00:34 The narrator states, "This is hands down my biggest witchcraft hack. And you can get it too, with just a few clicks."

# Ad summary The ad showcases a Mindful Souls crystal box subscription, emphasizing that no prior knowledge of crystals is needed, as the box is designed to teach the user about them. It highlights a 35% discount on the first box and includes a free gift to incentivize new subscribers. The layout presents the box in an aspirational, lifestyle context, surrounded by crystals, candles, and educational materials, and promotes mindfulness and self-discovery. # Brand positioning Mindful Souls is presented as a brand focused on personal growth and mindfulness through the use of crystals and spiritual tools. The brand aims to demystify the world of crystals by offering accessible and educational subscription boxes, which caters to beginners as well as those more advanced in their journey. This positioning suggests that Mindful Souls is pushing against the norm of exclusivity or complexity often associated with spirituality and instead promotes inclusivity and simplicity, making it appealing to a broad audience seeking emotional well-being and self-discovery. The brand leverages an emotional positioning by focusing on the benefits of mindfulness and personalized connection with spiritual practice. # Product The Mindful Souls product being advertised is a crystal subscription box, designed to provide users with a curated collection of crystals and tools along with educational resources. This box aims to help beginners learn about crystals and how to incorporate them into their lives for mindfulness and spiritual practices. The box includes a variety of crystals, an essential oil roller, a smudge stick, and an information card explaining the crystals' properties and uses. The key selling point is that no prior knowledge of crystals is required, making it accessible to everyone. The subscription box format itself delivers value by providing a curated, convenient, and ongoing supply of spiritual tools, positioning the product as an all-in-one solution for those looking to explore crystal healing and mindfulness without the intimidation of entering the world of metaphysical practice. # Visual style The ad features a lifestyle shot with a warm, inviting tone, styled to appeal to individuals interested in spirituality, wellness, and mindfulness. The setting is simple, using natural light and wooden surfaces to create an organic feel, while the arrangement of crystals, candles, and educational materials convey a sense of intentionality and care. The product is integrated into a lifestyle context, illustrating how it can be incorporated into a daily ritual, and the overall aesthetic is both calming and aspirational, designed to capture attention in a feed that is filled with highly polished, studio-shot ads by offering a more authentic and approachable vibe. # Hooks Headline: You don't need to know anything about crystals. The box teaches you. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, the ad opens by reassuring potential customers that they don't need any prior knowledge of crystals to use the product. This is designed to eliminate the barrier of entry for beginners and invite anyone to start exploring the world of crystals. - The brand follows up by communicating that the subscription box includes all the educational resources that customers need to learn about crystals, highlighting that the box teaches you. - The brand makes an offer for 35% off the first box and includes a free gift as an incentive for new customers to subscribe, thus creating a value proposition that encourages trial and lowers perceived risk.

# Ad summary The ad showcases a curated box containing spiritual items like crystals, a journal, and a bracelet. The ad uses text overlay, a shot of the box of products, and a paper insert to convey what the customer will get. # Brand positioning The brand presents itself as a provider of curated spiritual practice kits. The brand seeks to occupy the space in the consumer's mind as a provider that simplifies the path to spiritual wellness by offering pre-packaged boxes with items like crystals, journals, and accessories. This brand aligns with the values of mindfulness, holistic well-being, and self-discovery. Rather than focusing on individual products or components, the brand emphasizes the convenience and completeness of its offering, challenging the need to source individual items independently. # Product The featured product is a curated spiritual practice box designed to provide users with tools and guidance for their spiritual journey. The box includes crystals of various colors and sizes, a notebook with a blue patterned cover, a small Buddha statue, a smudge stick bundle, and a bracelet. Each box is designed to simplify and enhance the user's spiritual practice. The ad addresses the potential purchase barrier by offering a risk-free trial period of 30 days, encouraging potential customers to try the product without long-term commitment. # Visual style The visual style is natural and inviting, with a focus on showcasing the product in a lifestyle context. The production quality appears to be studio-shot with a focus on clear product visibility and informative supplementary materials. The image treatment emphasizes the natural colors and textures of the items, with diffused lighting and minimal filters. The ad feels in-feed due to its simple production quality, and may increase scannability. # Hooks Headline: Your Spiritual Practice. Finally, In A Box # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a direct, attention-grabbing claim: “Your Spiritual Practice. Finally, In A Box”. This text overlay immediately introduces the product's main value proposition which is to provide a comprehensive spiritual toolkit. This is told from the brand’s perspective to showcase their product's ability to simplify spirituality into one package. - Next, a product shot reveals a box filled with various spiritual items. This visual confirmation shows the consumer what they will receive in their box, solidifying the initial claim. This is told from the brand's perspective. - The image then introduces a paper insert which showcases the box contents and their uses. This informs the audience about the products that are included and the benefits of them, building the product's value. This is from the brand's perspective as it shows the customer all the parts of the product offering. - The ad concludes with a statement to try the box “Risk Free for 30 Days.” The risk-free messaging is designed to encourage immediate action by reducing perceived risks. This is from the brand’s perspective, offering an incentive to try the product.

# Ad summary This split-screen image ad showcases a Larimar Goddess Stone necklace, emphasizing its ability to get the wearer noticed. The ad features a woman partially obscured by flowers in one half and a close-up of the necklace in the other, with the tagline "If it doesn't get you noticed, it's not worth wearing." and a callout for "Larimar Goddess Stone" # Brand positioning Mindful Souls presents itself as a purveyor of spiritually-themed jewelry. The brand occupies a space for consumers interested in holistic wellness and metaphysical properties. They offer products like the Larimar Goddess Stone which they suggest can enhance the wearer's connection to their inner self or to larger spiritual concepts. This positioning pushes against mainstream jewelry brands that focus solely on aesthetics, cost, or status. The brand's tone and values align with a lifestyle centered around mindfulness, spirituality, and personal growth, catering to individuals seeking deeper meaning in their accessories. # Product The featured product is the Larimar Goddess Stone necklace. It is a delicate silver chain necklace with a pendant composed of three stones. At the top is a white pearl, followed by a small, triangular blue stone, and finished with a larger, rounded square larimar stone set in silver. The product is for anyone seeking to express their individuality. The product's USP, based on the ad, is its ability to get the wearer noticed, implying its eye-catching design. The ad addresses the purchase barrier of investing in jewelry that doesn't stand out or make a statement, positioning the necklace as a worthwhile piece that will draw attention. # Visual style The ad has a soft, elegant aesthetic with a focus on natural light and delicate details. The split-screen layout creates a dynamic visual contrast between the model and the product close-up, while the use of soft lighting and muted colors contributes to a calming and sophisticated mood. # Hooks Headline: If it doesn't get you noticed, It's not worth wearing. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a woman whose face is partially obscured by a bouquet of roses, conveying a sense of mystery and beauty. This image is used to introduce the wearer as someone who appreciates beauty and nature and to capture the viewer's attention with an artistic composition. The audience experiences this moment from an observer's perspective, admiring the overall aesthetic. - The ad then shifts focus with a text overlay that reads: “If it doesn't get you noticed, It's not worth wearing”, telling the viewer the product is for those seeking to stand out. The brand asserts that the value of jewelry lies in its ability to attract attention, setting the stage for showcasing the necklace's unique appeal. The audience is experiencing this moment from the brand's perspective. - The ad then transitions to the words "LARIMAR GODDESS STONE", identifying the necklace's specific type and implying that it has unique qualities. This progresses the narrative by giving a name to the featured product and establishing a sense of specialty around it, from the brand's perspective. - The ad then shows a close-up of the Larimar Goddess Stone necklace, highlighting its detailed design and the natural beauty of the stones. This aims to visually confirm the claim that the necklace is eye-catching, appealing to viewers seeking a unique and noticeable accessory. The audience experiences this moment from the perspective of a potential customer, closely examining the product's aesthetics and craftsmanship.

# Ad summary This ad for Mindful Souls features an 'Ancient Protection Charm' necklace, highlighting a limited-time 35% off Valentine's Day sale. The necklace is shown against a pink backdrop, and the copy emphasizes the protective aspect of love. # Brand positioning Mindful Souls is presented as a brand focused on providing products that promote spiritual wellness and protection, particularly through jewelry. The brand seems to occupy a space that combines fashion with holistic well-being, appealing to customers who seek more than just aesthetic value in their accessories. This brand aligns with values of care, protection, and meaningful connection, positioning itself against purely aesthetic or trend-driven jewelry brands by emphasizing deeper emotional and spiritual benefits. The brand positioning is primarily emotional, focusing on the feelings of love and protection associated with their products. # Product The product featured is an 'Ancient Protection Charm' necklace from Mindful Souls. It is a round pendant with a green outer rim, an inner layer of gold geometric patterns, and multi-colored accents of green, blue, and red within the design. The necklace hangs from a black cord with a decorative bead near the top. The product is positioned as a charm, which conveys a sense of spiritual protection. The ad communicates that this item is worth buying as a symbol of love and protection, especially as a Valentine's Day gift. The product is presented as more than a piece of jewelry but as a meaningful token of care. # Visual style The ad has a polished, studio-shot production quality with a focus on product detail. The single point of light and gradient color background draw attention to the charm, which is centered. The typography is clean and modern, while the product photography showcases the craftsmanship and aesthetic appeal of the necklace. The visual style is modern and approachable, with a soft, inviting feel created by the color palette and lighting. # Hooks Headline: 35% OFF # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a Valentine's Day sales offer. This is from the brand's perspective. The message intends to capture attention and generate excitement around the product by highlighting the discount and occasion. - The ad shows the product being sold, the Ancient Protection Charm, allowing the audience to see the product. This part of the story is told from the brand's perspective to showcase the visual details and aesthetic appeal of the necklace. - The ad presents a heartwarming slogan stating, 'Because loving her means protecting her.' This message is from the brand's perspective, suggesting a symbolic connection between the necklace and the act of protecting a loved one, resonating with the intended audience.

# Ad summary This ad showcases the Mindful Souls 'Spiritual Refresh Kit' and promotes the value and savings when purchasing the entire kit. # Brand positioning Mindful Souls positions itself as a provider of products that support spiritual well-being and mindfulness. The brand emphasizes self-care and inner peace through thoughtfully curated items. By offering kits and individual products designed to enhance spiritual practices, Mindful Souls caters to individuals seeking to incorporate mindfulness into their daily lives. The brand aims to create a sense of community and support for those on a spiritual journey. # Product The 'Spiritual Refresh Kit' from Mindful Souls is a curated collection of items designed to support and enhance one's spiritual practices. The kit includes a variety of items such as crystals, aromatherapy oils, Palo Santo sticks, and mindful jewelry, all intended to promote relaxation, mindfulness, and spiritual connection. Each item is selected to work synergistically, providing users with a comprehensive toolset for spiritual self-care. The kit is designed for anyone seeking to deepen their mindfulness practices, reduce stress, and enhance their overall sense of well-being. The purchase of the complete kit provides additional savings than purchasing each item separately. # Visual style The ad features a studio-shot, highly polished image that presents the product in an organized and visually appealing manner. The layout is clean and direct, utilizing clear text callouts and close-up shots to highlight product details. The visual style is designed to be eye-catching and informative, aiming to quickly convey the value and features of the 'Spiritual Refresh Kit' to potential customers. # Hooks Headline: Your Spiritual Refresh Kit # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the Mindful Souls logo, immediately establishing the brand. This creates a sense of brand awareness and sets the stage for what's to come. The brand is telling the audience who they are before diving into the product offering. - Next, the ad presents the 'Spiritual Refresh Kit' with various spiritual and wellness items artfully arranged inside an open box. This visual creates an immediate impression of the kit's contents and quality. The brand invites the audience to get a glimpse of what's inside, drawing them in with the kit's aesthetic. - Gold and blue circles on the upper portion of the image highlight promotional offers: savings and free gift with purchase. This is intended to show the monetary and experiential value of purchasing the kit. The brand attempts to convert potential customers by sweetening the pot. - The ad concludes with a headline that emphasizes the nature of the product. This is the brand's way of driving home the core purpose and benefit of the 'Spiritual Refresh Kit', reinforcing what the audience should take away from the ad.

# Ad summary This image ad for Mindful Souls features a 925 sterling silver necklace with a pearl, a blue gemstone, and a turquoise gemstone pendant. The ad emphasizes the necklace's calming aesthetic, waterproof nature, and rust-resistant qualities, aiming to appeal to customers seeking durable, mindful jewelry. # Brand positioning Mindful Souls is presented as a brand that values tranquility, durability, and mindfulness through its jewelry. The brand is positioned as offering pieces that not only look aesthetically pleasing but also align with a lifestyle centered on calm and nature. By emphasizing the use of 925 sterling silver, waterproof, and rust-resistant materials, the brand aims to create jewelry that integrates seamlessly into everyday life, resisting wear and tear, and mirroring a connection to the sea's serenity. This positioning likely targets consumers seeking jewelry with both functional and emotional value, differentiating from brands that focus solely on aesthetics or fleeting trends. # Product The featured product is a pendant necklace from Mindful Souls made of 925 sterling silver. The pendant consists of three vertically stacked gemstones: a round pearl at the top, a blue, trillion-cut gemstone in the middle, and a larger, turquoise, cushion-cut gemstone at the bottom. The necklace is described as waterproof and rust-resistant, highlighting its durability and suitability for everyday wear, even in wet conditions. The necklace aims to provide the wearer with a sense of calm and connection to the sea, as emphasized by the tagline. The product appeals to customers looking for meaningful and durable jewelry that embodies tranquility. # Visual style The ad has a polished, lifestyle-focused aesthetic. The image treatment includes soft lighting and a shallow depth of field to keep the necklace in focus and the background blurred. The typography is clean and modern, complementing the overall aesthetic. The layout is simple and direct, designed to capture attention and convey the key message about the necklace and its connection to nature. # Hooks Headline: WEAR THE CALM OF THE SEA # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens with a close-up of a hand holding a necklace against a backdrop of the ocean and sky. This is from the brand's perspective, introducing the product in a lifestyle setting, immediately associating it with the sea and nature. - The focus shifts to product features – 925 sterling silver, waterproof, and rust-resistant – presented as bullet points. This is the brand speaking, aiming to highlight the material quality and durability of the necklace. - A call to action, 'SHOP NOW,' is presented, encouraging immediate purchase. This is from the brand's perspective, urging the viewer to take the next step and buy the featured product. - The ad concludes with the brand's logo, 'MINDFUL SOULS,' reinforcing brand recognition. This is the brand reminding the customer about its identity and values.

# Ad summary This ad promotes Aura Armor, a magnetic talisman, with a focus on its grounding and protective qualities. The ad uses a close-up shot of the product, accompanied by text that emphasizes the sensory experience of wearing it and its energetic benefits. It appears to be targeting individuals interested in holistic wellness and spiritual practices. # Brand positioning Aura Armor is presented as a provider of unique magnetic talismans designed to 'ground and protect your energy.' The brand positions itself in the space of holistic wellness and personal energetic alignment. The values associated with the brand include protection and balance. Rather than focusing on typical jewelry benefits like aesthetics, the brand emphasizes functional benefits related to personal energy fields, differentiating itself from standard fashion or jewelry brands. The brand positioning is primarily emotional, focusing on feelings of groundedness and protection. # Product The featured product is a round magnetic talisman pendant from Aura Armor. It is designed to be worn as a necklace and is described as a 'magnetic talisman designed to ground and protect your energy.' The talisman features an intricate geometric design encased in a resin or glass dome, with an outer ring appearing to be made of dark green stone or metal. The necklace cord is a brown string with a wooden bead accent. The product is for individuals seeking energetic balance and protection through metaphysical or spiritual means. A key selling point is the immediate sensory experience of wearing it, with the ad promising, 'You'll feel it the moment it touches your skin.' # Visual style The ad features a soft, natural aesthetic with warm lighting and a shallow depth of field. The production quality appears to be high, with attention to detail in the product presentation. The visual motif emphasizes natural elements and textures, aligning with the product's holistic wellness positioning. The image treatment includes a subtle color grade that enhances the warm tones, with soft lighting creating a calming effect. The typography integration is clean and legible, complementing the overall minimalist design. The style aims to create a sense of serenity and draws the viewer's eye to the talisman. # Hooks Headline: You'll feel it the moment it touches your skin. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a tactile promise: 'You'll feel it the moment it touches your skin.' This messaging is brand-driven, designed to create intrigue around the sensory and immediate impact of wearing the talisman. - The narrative then shifts to the talisman's purpose: 'A magnetic talisman designed to ground and protect your energy.' This is also from the brand's perspective, explaining the functional and metaphysical benefits of the product. - The ad concludes by showcasing the product name and price, providing a call to action from the brand to purchase the talisman.

# Ad summary This ad showcases a silver larimar necklace with a 'last chance' message due to limited availability. # Brand positioning This ad promotes a brand that specializes in handcrafted silver jewelry, particularly those featuring Larimar stones. The brand emphasizes the rarity and exclusivity of its products, suggesting that customers are acquiring something unique and valuable. By highlighting the limited availability of the necklace, the brand creates a sense of urgency and exclusivity, appealing to customers who desire rare and unique items. # Product The ad features a 'Silver Larimar Necklace.' The necklace consists of a silver chain and a pendant. The pendant has a vertically stacked design with three different stones, each set in a silver bezel. The top stone is round and white, the middle stone is a teal blue triangle, and the bottom stone is a rounded square with a light blue color. The ad emphasizes the stone's rarity. The ad aims to overcome the purchase barrier by creating a sense of urgency and scarcity. # Visual style The ad uses a close-up shot to focus on the necklace. The lighting is soft and warm, creating a sense of luxury and sophistication. The background is blurred to keep the focus on the product. The overall aesthetic is clean and simple. # Hooks Headline: The Rarest Stone On Earth And We're Almost Out! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad announces that the product is a last chance item. This message is conveyed by the brand to highlight the scarcity of the product and encourage immediate purchase. - The ad highlights the rarity of the necklace's stone and its limited availability, creating a sense of exclusivity. This is from the brand’s perspective, positioning the product as a unique and desirable item. - The ad prompts the viewer to shop for the necklace, reinforcing the call to action. This is from the brand's perspective, encouraging a direct purchase. - The ad emphasizes that the item is 'selling fast!', reinforcing the urgency and motivating viewers to buy quickly. This is from the brand’s perspective, creating a fear of missing out.

# Ad summary The ad features a necklace and emphasizes that every part of the necklace does a job. It prompts the user to see the breakdown by clicking on the black call to action box. # Brand positioning This ad does not describe the brand, it focuses solely on highlighting the features of its necklace product. # Product The ad features a necklace, which is presented with the explicit claim that "Every part does a job." The necklace has a black cord, with a knot and colorful beads leading to a circular pendant. The pendant has a dark green outer ring, then a clear encasement filled with copper wire, green and pink glitter, small, clear crystals, and a golden, geometric design in the center. # Visual style The visual style of the ad is clean and minimal, with a focus on the product. The background is a solid, light color, which allows the necklace to stand out. The lighting is soft and even, creating a professional and polished look. The overall effect is simple and straightforward, designed to highlight the product's features and encourage engagement. # Hooks Headline: Not magic. (Well - kind of.) # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SEE THE BREAKDOWN → # Point of view - [object Object] # Storyline - The ad opens with a headline meant to grab the viewer's attention with the statement, "Not magic. (Well - kind of.)", which is told from the perspective of the brand. This is likely designed to pique curiosity and playfully introduce the product as something special but grounded in purpose. - The brand tells the viewer the key unique selling point of the necklace, "Every part does a job. Here's what you're wearing.", which emphasizes the functionality and intention behind each component. This statement progresses the narrative by shifting focus to the product's features and prompting the viewer to value each component. - The brand issues a direct call to action with "SEE THE BREAKDOWN →", which incentivizes the viewer to learn more about the necklace components. This statement propels the narrative forward by offering a deeper exploration of the product's features.

# Ad summary This image ad displays two necklaces from Mindful Souls, one held in a hand, with the caption "Aura Armor. A necklace that protects your energy." # Brand positioning Mindful Souls is presented as a brand focused on holistic well-being and spiritual protection through its products. The brand aligns with values of mindfulness, energy, and personal growth. Positioning itself outside the norms of traditional jewelry brands that focus solely on aesthetics, Mindful Souls offers functional jewelry designed to provide 'aura armor'. This positions the brand as a provider of tools for enhancing inner peace and energetic protection, appealing to consumers interested in alternative wellness and spiritual practices. # Product The featured product is the Aura Armor necklace, designed to protect the wearer's energy. It is a round pendant with a green outer ring and a complex inner design that includes geometric shapes and what appear to be mechanical components set against a colorful, iridescent background. The necklace hangs from a brown woven cord with a small amber-colored bead accent near the pendant attachment. The primary selling point is its protective function, as highlighted by the tagline "A necklace that protects your energy". The ad subtly addresses the purchase barrier of skepticism towards energy-based products by presenting the necklace as a fashionable accessory. # Visual style The ad has a highly polished, studio-shot appearance with soft, diffused lighting. The visual motifs include a close-up product focus, highlighting the intricate design of the necklace. The image treatment uses a shallow depth of field to keep the necklace in sharp focus, blurring the background and second necklace. The typography is clean and modern. This visual style is designed to be eye-catching and professional, increasing scannability in a social media feed by providing a clear, aesthetic presentation of the product. # Hooks Headline: AURA ARMOR # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a close-up of the Aura Armor necklace held in a hand, which immediately draws the viewer's attention to the product's unique design. This image is intended to pique curiosity about the necklace and its purpose, from the brand’s perspective. - The necklace is described as “Aura Armor” with the added description, “A necklace that protects your energy.” This text explains the core benefit of the product, framing it as a tool for personal well-being, from the brand’s perspective.

# Ad summary This ad showcases a woman wearing a layered gemstone necklace. The necklace features larimar, blue topaz, and a freshwater pearl. # Brand positioning Mindful Souls positions itself as a provider of spiritually-inspired jewelry designed to promote well-being and connection to the earth. The brand's focus on 'earth's energy' and 'mindful' living implies a commitment to natural materials, ethical sourcing, and designs that resonate with a holistic lifestyle. It appears to stand apart from more mainstream jewelry brands by offering a more niche, purpose-driven offering that appeals to consumers interested in both fashion and spiritual wellness. # Product The featured product is a pendant necklace made of Larimar, Blue Topaz, and Fresh Water Pearl. The Larimar stone is at the bottom, followed by the Blue Topaz, and then the Fresh Water Pearl at the top. The pendant is suspended on a delicate gold chain. This necklace is for those seeking a connection to the earth and its energies through wearable jewelry that is visually pleasing. # Visual style The ad has a clean, bright visual style. The high-quality photography and natural lighting emphasize the colors of the necklace. The background is blurred to keep the focus on the woman and the necklace. The overall aesthetic aims to convey a sense of calm and connection to nature. # Hooks Headline: EARTH'S ENERGY # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a woman wearing a gemstone pendant necklace, giving the viewer a clear view of the product in a lifestyle setting. This sets the tone for the ad and highlights the necklace's aesthetic appeal. - The ad displays the text, “EARTH’S ENERGY YOU CAN WEAR”. This helps the customer understand the necklace’s purpose. - The names of each gemstone on the necklace are displayed, further educating the viewer about the product's materials and design.

# Ad summary This ad showcases a set of silver larimar jewelry consisting of a necklace and earrings. The ad emphasizes the jewelry's durability by mentioning it is waterproof and rust-resistant, along with highlighting that it is made of 925 sterling silver. # Brand positioning Mindful Souls is presented as a jewelry brand that emphasizes durability and quality with its silver larimar set. By highlighting the water-proof and rust-resistant qualities of the jewelry set and using 925 sterling silver, the brand positions itself as providing long-lasting, high-quality pieces that can be worn daily without concern for damage or wear. The brand aims to occupy a space in the consumer's mind as reliable and carefree luxury that allows for mindful living. # Product The advertised product is a "Silver Larimar Set" made of 925 sterling silver, which includes a necklace and a pair of earrings. The necklace features a silver chain with a pendant consisting of a pearl-like bead, a blue triangular stone, and a larger, square larimar stone set in silver. The matching earrings dangle and mirror this design, with a silver hook, a pearl-like bead, a blue triangular stone, and a square larimar stone set in silver. USPs include the facts that the set is "WATERPROOF" and "RUST-RESISTANT," suggesting durability and longevity, and the use of "925 STERLING SILVER" implies quality and value. # Visual style The ad features a clean, product-focused layout. The lighting is soft and diffused, highlighting the jewelry's details without harsh shadows. The color palette is muted with warm beige and silver tones, lending a natural and elegant feel. The overall production quality appears high, suggesting a studio-shot image with careful attention to detail. The ad's aesthetic is simple and approachable, likely intended to be scannable and appealing in a social media feed. # Hooks Headline: YOU'LL NEVER WANT TO TAKE IT OFF... AND YOU WON'T HAVE TO. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the phrase, "YOU'LL NEVER WANT TO TAKE IT OFF... AND YOU WON'T HAVE TO," telling the viewer that this is a piece of jewelry they will love and can wear continuously. This statement seeks to immediately connect with the viewer by expressing a common desire for everyday jewelry and assuring them that this set is suitable for constant wear, setting a high initial expectation from the brand's POV. - The ad then visually presents the Silver Larimar Set, a necklace and earring set, showcasing the design and material quality. This visual introduction allows the customer to assess the aesthetic appeal and see the details highlighted in the text. The product is presented against a textured surface, emphasizing its visual appeal. The perspective shifts to the product itself, showing its features from a brand POV. - The ad highlights "WATERPROOF" and "RUST-RESISTANT" properties to emphasize the set's durability, coupled with mention of "925 STERLING SILVER" for quality. This aims to alleviate concerns about the jewelry's longevity and maintenance, assuring customers that it can withstand daily wear and exposure to water. The ad speaks from the brand's POV as it communicates these product benefits.

# Ad summary This ad for Mindful Souls jewelry highlights the Larimar necklace, focusing on its ability to evoke feelings of calm, confidence, and self-expression. The ad uses a simple, elegant visual of the necklace and the text "MAKE HER FEEL SEEN." # Brand positioning Mindful Souls is presented as a brand focused on providing jewelry that promotes inner peace, confidence, and self-expression. The brand's name and the associations with the Larimar necklace suggest a connection to mindfulness and emotional well-being. This positioning is likely intended to appeal to consumers who seek jewelry with deeper meaning, going beyond mere aesthetics to incorporate emotional and spiritual value. The brand seems to be ignoring category norms that focus on status and luxury, and instead focusing on self-discovery and emotional alignment. # Product The ad features the Larimar necklace, a delicate piece of jewelry that promotes calm, confidence, and self-expression. The necklace consists of a silver chain and a pendant with three vertically aligned stones: a pearl, a light blue triangular stone, and a turquoise square stone. It is marketed towards individuals who seek jewelry with a deeper emotional connection, looking for accessories that enhance their inner state. The unique selling point lies in its association with emotional and spiritual well-being, as emphasized by the tagline "Calm, Confidence & Self-Expression." # Visual style The ad employs a clean and minimalist visual style. The production quality appears to be studio-shot with soft, diffused lighting and a shallow depth of field. The image treatment includes background removal. The typography is simple and elegant. The visual style mimics a high-end brand's polished product photography. # Hooks Headline: MAKE HER FEEL SEEN. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the Larimar necklace, visually presenting the product and its design. The intention is to immediately draw the viewer's attention to the jewelry and establish its aesthetic appeal. The audience experiences this from the brand's perspective. - The ad highlights the emotional benefits associated with the necklace through the product name and description "Calm, Confidence & Self-Expression." This section communicates the idea that the necklace is more than just an accessory, but also a source of positive emotions. The audience experiences this from the brand's perspective. - The ad concludes with the text "MAKE HER FEEL SEEN," emphasizing the emotional impact the giver could have on the recipient. This message is intended to resonate with the viewer's desire to make a meaningful connection and evoke positive feelings in someone they care about. The audience experiences this from the brand's perspective.

# Ad summary This ad features a three-stone pendant and promotes the stone Larimar. The ad introduces the stone and its location. It also describes the calm that comes from wearing it. Women are shown wearing the necklace, and giving testimonials about how the stone makes them feel. The ad ends with a call to action. # Brand positioning Mindful Souls is presented as a spiritual brand focused on providing jewelry and accessories that promote mindfulness, calm, and positive energy. The ad highlights the intention behind each natural stone used in the pendant and the craftsmanship of the piece, emphasizing its handmade quality and use of genuine materials like 925 sterling silver. By associating the Larimar stone with tranquility and emotional well-being, Mindful Souls aims to occupy a space in the consumer's mind as a brand that offers not just aesthetically pleasing products but also tools for personal growth and inner peace. The brand aligns with a lifestyle centered on self-care and spiritual awareness, differentiating itself from typical jewelry brands that focus solely on fashion or status. # Product The featured product is a silver pendant showcasing three natural stones: Larimar, Blue Topaz, and Freshwater Pearl. The pendant is described as a piece that combines these stones, each chosen intentionally. The stones are set in genuine 925 sterling silver that is tarnish-resistant and handcrafted. The Larimar stone is presented as unique, found exclusively in the Caribbean Sea, and known for promoting calm and quieting the mind. The pendant is made to be worn every single day, even in the shower, gym, or wherever life takes you. The ad tells the viewer that this pendant is a meaningful piece that offers not only beauty but also the potential for emotional and spiritual well-being. # Visual style The ad has a natural and polished aesthetic, combining product shots with UGC-style testimonials. Editing includes quick cuts between product details, women wearing the necklace, and crafting processes. The pacing is moderately fast, around 20-30 cuts per minute, maintaining a consistent rhythm throughout. Audio and visuals sync to highlight key product features. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop the Silver Larimar Pendant at Mindful Souls. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up shot of a hand holding what looks like a bundle of incense. - 00:00–00:02 The female voiceover introduces the stone Larimar, stating it only exists in one place on earth to pique curiosity. - 00:02–00:04 The ad follows up by specifying that it is the Caribbean Sea. - 00:04–00:05 The female voiceover says the word 'Larimar' in order to establish what the item is. - 00:05–00:08 The female voiceover states, 'It's known for one thing, calm. Real calm.' She emphasizes the idea of 'calm'. - 00:08–00:10 A woman is shown wearing the pendant and the voiceover follows up by stating, 'The kind that actually quiets your mind'. - 00:10–00:17 The female voiceover describes the pendant, stating that it 'combines three natural stones' and names each one: 'Larimar, Blue Topaz, and a Freshwater Pearl.' The voiceover stresses that each stone was 'chosen intentionally'. - 00:17–00:19 The ad cuts to a jeweler setting the stone in 925 sterling silver. The female voiceover emphasizes that it's set in 'genuine 925 sterling silver'. - 00:19–00:23 The jeweler is shown polishing the stone. The female voiceover goes on to state that the pendant is 'hand crafted' and 'tarnish-resistant'. - 00:23–00:26 A woman is shown in a pool wearing the necklace. The female voiceover explains that it is 'made to wear every single day' and continues by listing places you can wear it: 'shower, gym'. - 00:26–00:27 A woman is shown with the necklace and the voiceover finishes the thought by stating, 'wherever life takes you'. - 00:27–00:32 The ad then cuts to testimonials by women who have worn the necklace. Female 1 says, 'I started wearing it, and I feel confident and inspired again'. - 00:32–00:34 Female 2 states, 'Energy is something that you can't fake.' - 00:34–00:36 Female 3 says, 'Get yours and feel the difference.' - 00:37–00:39 The ad cuts back to the female voiceover stating, 'If you've been looking for a piece that actually means something, this is it.' - 00:39–00:43 The ad ends with the female voiceover encouraging the viewer to 'Shop the Silver Larimar Pendant at Mindful Souls'.