How Medicube Advertises on Meta

# Ad summary This ad showcases Medicube's Zero Pore Pads for visibly smoother skin. It begins with a side-by-side comparison, highlighting before and after results, then demonstrates the product application process. # Brand positioning Medicube is presented as a skincare brand that offers accessible and effective solutions for common skin concerns, particularly pore size and skin texture. The brand appears modern and clinical, promising instant and visible results through targeted treatments. By focusing on the functional benefits of the product and offering it at a discounted price on Amazon, Medicube positions itself as a practical choice for consumers seeking noticeable improvements in their skin. # Product The advertised product is the Medicube Zero Pore Pads, designed for instant pore-tightening and smoother skin. These pads gently remove pore-clogging impurities, exfoliate rough, bumpy skin, control excess sebum production, and tighten the appearance of pores. The product promises visibly smoother, clearer skin with refined pores. The pads come in a blue and white tub, and the ad emphasizes their ease of use, suggesting users can simply pick one clean pad at a time for application. The ad also highlights a limited-time offer, signaling that the pads are available on Amazon at a discounted price for only seven days. # Visual style The ad utilizes a UGC-style aesthetic with natural lighting and straightforward camera work, lending it an authentic and relatable feel. Editing is minimal, with simple cuts and transitions, focusing on the product and its effects. The pacing is moderate, with a steady rhythm that highlights each stage of the product demonstration. Visuals and text overlays are timed to emphasize key product benefits and create a cohesive message. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a split-screen showcasing a woman's face, with the left side showing 'before' skin (textured skin with visible pores) and the right side showing 'after' skin (smooth skin with minimized pores), setting up a visual transformation. - 00:00–00:02 This contrast is designed to immediately capture attention and demonstrate the potential results of using the product, implying a solution to skin texture and pore size concerns. The split screen is viewed from the brand's point of view and a comparative tone to create intrigue and interest. - 00:02–00:04 The ad transitions to showing a hand opening a container of Medicube Zero Pore Pads and using tweezers to pick up a pad, showing how to access and handle the product hygienically. - 00:02–00:04 This close-up shot aims to illustrate the practical aspect of the product, emphasizing its accessibility and ease of use, showing users how to utilize the product effectively. The perspective shifts to the customer who is using the product to show the ease of use. - 00:04–00:08 The woman is then shown gently wiping her face with the pad, showcasing the product in action and demonstrating the application process. - 00:04–00:08 This sequence underscores the product's role in skincare. The perspective is from the customer using the product. - 00:09–00:11 The ad shows a close-up of the used pad, revealing the impurities and sebum removed from the skin, providing visual proof of the product's efficacy. - 00:09–00:11 This serves as a moment of validation, aiming to reassure potential buyers about the product's ability to clean pores and control sebum, which is from the brand. - 00:12–00:16 The ad concludes with the 'after' side of the woman's face, highlighting the improved skin texture and minimized pores, reinforcing the product's visible results. - 00:12–00:16 The conclusion is a direct response to the opening 'before' shot, providing a clear before and after comparison. It reinforces the idea that the product delivers on its promise of smoother, clearer skin. The tone is persuasive and from the brand.

# Ad summary This image ad features a Medicube Mega Sale on Amazon with up to 69% off. The ad showcases various Medicube skincare products against a pink background with confetti accents. The ad highlights a limited-time discount, aiming to drive immediate sales through a direct call to action. # Brand positioning Medicube is presented as a high-end skincare brand focused on clinical results and dermatological solutions. The brand partners with Amazon, suggesting reliability and easy access. The products aim to provide tangible improvements in skin health. Medicube occupies a space in the market that bridges the gap between traditional skincare and dermatological treatments, positioning itself as a brand that customers can trust for effective solutions. # Product The image ad features a range of Medicube skincare products. These include the AGE-R Derma EMS Shot device, AGE-R Ussera Deep Shot device, Zero Pore Pads in a white and blue jar, a pink cream in a pink jar, a dark brown cream in a dark brown jar, a pink serum in a bottle, and a white box of medicube collagen gel masks. The products are presented to address different skin concerns, from pore care to anti-aging. The AGE-R devices use advanced technology to enhance skincare routines. Each product is designed to work together for a comprehensive skincare regimen, promising visible results. # Visual style The ad features a highly polished, studio-shot aesthetic with bright, saturated colors and a clean product showcase. The visual motifs include confetti and ribbons to emphasize the 'Mega Sale' theme. The image treatment involves background removal and drop shadows to make the products stand out. The typography is large and bold for scannability. The style contrasts with platform norms by being highly produced, potentially increasing stop power in the feed. # Hooks Headline: Mega Sale # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens with the Medicube brand and Amazon logos, introducing the partnership and establishing the ad's origin. This is conveyed from the brand's perspective to immediately signal credibility and availability. - Next, the 'Mega Sale' headline and 'UP TO 69%' discount are prominently displayed. The brand is drawing the viewer in by focusing on the limited time savings. This is conveyed from the brand's perspective to attract bargain-hunting customers. - The image showcases the various Medicube products available in the sale. This offers an overview of what potential customers can purchase. This section is conveyed from the brand's perspective. - The ad concludes with a 'SHOP NOW' button, providing a direct call to action. The brand is trying to convert the viewer into a customer by prompting an immediate purchase.

# Ad summary This ad demonstrates the Medicube skincare routine for a radiant complexion. It features the Booster Sonic, Pore Deep Clearing Foam, PDRN Booster Gel, PDRN Capsule Cream, and Pore Minimizing Peptide Serum for at-home clinical-level skincare. # Brand positioning Medicube is presented as a Korean skincare brand offering at-home, clinical-level treatments. The brand focuses on providing effective skincare solutions that deliver results comparable to professional treatments, but in the comfort and convenience of one's home. The brand aims to occupy the space of accessible, high-quality skincare by offering a range of products such as the Booster Sonic and PDRN Capsule Cream. Medicube aligns with the value of achieving a radiant complexion through innovative skincare technologies. This positioning allows customers to conveniently elevate their skincare routine. # Product The Medicube products featured in this ad include several items designed to provide a comprehensive skincare routine. First, the Booster Sonic, paired with the Pore Deep Clearing Foam, provides up to 39,000 vibrations for deep and gentle pore cleansing. Next, the PDRN Booster Gel preps the skin for massage with the Medicube device for at-home facials in just five minutes. Followed by the PDRN capsule cream which uses salmon sperm to repair the skin barrier. Lastly, the Booster Pro Mini Plus utilizes LED modes for personalized skin treatments, including LED red light mode. These treatments are supplemented with the Pore Minimizing Peptide Serum, aimed at delivering the skincare benefits. Together, these products offer a complete skincare regimen that addresses various skin concerns, improves skin texture, and promotes overall radiance. # Visual style The ad is a polished UGC style video with a consistent aesthetic and a focus on showcasing the product and its usage. The editing style includes quick cuts and transitions to keep the viewer engaged, with a pace of approximately 15 cuts per minute. The video has high production quality, giving it a professional yet accessible feel, suitable for platforms like Instagram and TikTok. The visual motifs consist of the featured products and the woman's face. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman is shown using the Medicube sonic face cleaner. - 00:02–00:06 00:02–00:06 Woman shows the Medicube Pore Deep Clearing Foam and Sonic face brush device, then applies the cleanser to the brush. - 00:06–00:08 00:06–00:08 Woman applies the cleanser to her face using the Medicube Sonic face brush device. - 00:08–00:09 00:08–00:09 Skin reveal after cleansing. - 00:09–00:11 00:09–00:11 Woman shows the Medicube PDRN Booster Gel, then applies the gel to the Medicube device. - 00:11–00:17 00:11–00:17 The woman is shown using the Medicube device, applying gel to her face and neck. - 00:17–00:22 00:17–00:22 The woman shows the Medicube PDRN Capsule Cream, then applies the cream to her face. - 00:22–00:24 00:22–00:24 The woman shows the Medicube Booster Pro Mini Plus and applies it to her face. - 00:24–00:27 00:24–00:27 The woman shows the Medicube Pore Minimizing Peptide Serum and applies it to her face. - 00:27–00:28 00:27–00:28 Skin reveal after applying all products. - 00:29–00:32 00:29–00:32 The woman shows all the Medicube skincare products.

# Ad summary This ad promotes Medicube's Deep Vita C Capsule Cream, highlighting its brightening and skin-evening benefits. The ad features a woman demonstrating the product's use, first extracting the gel and capsules, then applying them to her face, followed by using the Booster Pro for deeper absorption. It emphasizes the cream's ability to create radiant and smooth skin, along with a limited-time offer to purchase it at a discounted price on Amazon. # Brand positioning Medicube positions itself as a premium skincare brand with a focus on innovative, high-quality products. The brand aims to occupy a space in the consumer's mind that aligns with advanced skincare solutions for common skin concerns like uneven skin tone and dullness. The brand promotes a lifestyle of effective and accessible skincare, ignoring the norm of overly complex routines. The brand positioning is primarily functional, highlighting the product's effectiveness in addressing specific skin issues, while also hinting at an emotional benefit of achieving radiant and brighter skin. # Product The ad promotes the Medicube Deep Vita C Capsule Cream, a skincare product designed to fade uneven skin tone and brighten the skin. The cream features a customizable capsule-to-gel ratio suitable for every skin type. The transparent gel hydrates and creates glowy skin, while the capsule brightens dull skin and targets dark spots. This unique formulation allows for a customizable approach to skincare, catering to individual skin needs. The product can also be paired with the Medicube Booster Pro for deeper absorption of the product into the skin. With consistent use, skin looks more radiant and even. # Visual style The ad has a polished, UGC-style aesthetic with bright, natural lighting. The editing style includes quick cuts to highlight product application and usage. The production quality is high, giving it a commercial feel while still maintaining a user-generated content vibe. The pacing is consistent throughout the ad, with cuts timed to emphasize key moments and product features. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a close-up view of the Medicube Deep Vita C Capsule Cream, showcasing the golden boba-like capsules suspended in a transparent gel. This visual aims to capture attention and introduce the product's unique texture and appearance. The brand is presenting its product in an aesthetically pleasing way, implying a luxurious and innovative skincare experience. - 00:02–00:04 00:02–00:04: A woman uses a clear applicator to scoop out a capsule and some gel from the jar. This action demonstrates how to extract and prepare the product for application, showcasing the customizable capsule-to-gel ratio. The perspective is from the brand, demonstrating product usage and highlighting its convenience. - 00:04–00:08 00:04–00:08: The woman applies the mixture to her face, gently spreading it on her cheek and under her eye. This illustrates the application process and emphasizes the cream's hydrating and brightening properties. The perspective is from the customer's point of view, showing how easy it is to incorporate into a skincare routine. - 00:08–00:11 00:08–00:11: The woman uses the Medicube Booster Pro on her face, gliding it over the applied cream. This highlights the benefits of using the Booster Pro for deeper absorption, suggesting an enhanced skincare experience. The perspective is from the brand, showcasing the product alongside other skincare tools. - 00:11–00:15 00:11–00:15: The woman continues using the Booster Pro, emphasizing its ability to help skin look more radiant and even with consistent use. This reinforces the product's long-term benefits and encourages regular use. The perspective is from the customer's point of view, demonstrating how to incorporate into a skincare routine. - 00:15–00:19 00:15–00:19: A shot shows both the Booster Pro and the jar of Deep Vita C Capsule Cream, followed by the woman applying more of the cream to her face. The final claim is made that it's the perfect duo for brightening. The perspective is from the brand, showcasing the product alongside other skincare tools, emphasizing its purpose and effectiveness. - 00:19–00:19 00:19–00:19: The ad concludes with the woman holding the product, encouraging viewers to get ready for smoother, brighter skin. This acts as a final call to action, summarizing the desired outcome and prompting viewers to purchase. The perspective is from the brand, ending the advertisement with a direct offer to viewers.

# Ad summary This ad showcases a woman demoing Medicube products as part of her skincare routine. Products include a cleanser, two capsule creams, and two facial massage devices (one for cleansing, one V-roller for sculpting). # Brand positioning Medicube aims to occupy the space of an advanced, customizable, and convenient skincare solution. The brand values efficacy, modern technology, and tailored results. Medicube's positioning seems to push against the traditional, manual skincare routines by offering high-tech devices for cleansing, product absorption, and face sculpting. Their products promote the ideal of skincare that's quick, easy, and personalized to individual skin needs. # Product The ad features several Medicube products. First, there is a pink facial cleansing device with two metal squares surrounded by silicone bristles, which dispenses cleanser. The ad states that sonic vibration and EMS (electrical muscle stimulation) lift deep debris and cleanse without stripping the skin of moisture. Next, two "capsule creams" are introduced: the Medicube Kojic Acid Turmeric Capsule Cream and Medicube PDRN Pink Collagen Capsule Cream; both are used to customize and treat dark spots and hyperpigmentation. These creams are applied to the skin, then massaged in with the Medicube Mini Booster Pro Plus. The Medicube V-Roller, a pink face sculpting device is used for the final sculpting massage. It is described as a Gua Sha from the future to sculpt and snatch the face in just 5 minutes. This V-Roller requires conductive gel (PDRN Booster Gel) to deliver electrical stimulation for a painless result. The lightweight formula absorbs quickly into the skin with PDRN and seven types of peptides. # Visual style The ad has a UGC feel with a clean aesthetic. The woman is in front of a pink wall and the focus is on her and the product. The editing style is quick cuts, with static shots. The cuts are timed to music beats and VO lines. Production quality has a polished feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The woman starts by using the Medicube V-Roller on her face. She positions the product as a modernized version of Gua Sha, conveying the brand's tech-forward approach to beauty. - 00:05–00:10 00:05–00:10 The ad transitions to show another influencer (Tana Mongeau) also using Medicube. The brand uses an influencer endorsement to create social proof. - 00:10–00:18 00:10–00:18 The woman introduces a Medicube cleansing device, highlighting its 2-in-1 function of cleansing and glass glow effect. - 00:18–00:27 00:18–00:27 The woman demonstrates the cleansing device and says that it helps to lift deep debris and leave the skin feeling clean without feeling stripped of moisture. - 00:27–00:31 00:27–00:31 The woman contrasts the results of using the cleansing device with traditional hand-washing, claiming that the latter leaves pores clogged, leading to breakouts and larger pores. - 00:31–00:33 00:31–00:33 She positions the cleansing device as a "lifesaver". - 00:33–00:46 00:33–00:46 The woman shows two types of Medicube capsule creams (turmeric and collagen) to be used in combination with the medicube booster. She touts the ability to customize skincare and use more product where there are dark spots and hyperpigmentation for targeted results. - 00:46–00:58 00:46–00:58 The woman highlights Medicube's V-roller device as her new holy grail beauty device for face sculpting, describing it as "gua sha from the future." - 00:58–01:10 00:58–01:10 The woman discusses how much she's enjoying the product. She started using it before a night out, and after hearing all the compliments about how snatched my face (especially my jawline) looked, she now uses the V-roller every morning before heading out. - 01:11–01:16 01:11–01:16 The woman notes that the V-roller device delivers electrical stimulation and requires a conductive gel for maximal painless result. - 01:17–01:22 01:17–01:22 The woman introduces the PDRN booster gel for use with the V-roller, emphasizing that the V-roller should never be used on bare skin. - 01:22–01:31 01:22–01:31 The woman details that this PDRN booster gel is super lightweight and absorbs quickly into your skin and is formulated with PDRN and seven types of peptide. - 01:31–01:34 01:31–01:34 The woman positions all three pink medicube products together, describing them as her full "snatch glass skin routine".

# Ad summary A young woman demonstrates her skincare routine using a Medicube cleansing device, PDRN capsule cream, and V-roller. # Brand positioning Medicube presents itself as a results-oriented skincare brand offering at-home devices that provide clinical-grade effects. The brand positions itself as innovative, using advanced technologies and ingredients like sonic vibration, EMS, capsule technology, and salmon sperm to improve skin health. The ad showcases a user-friendly, efficient approach to skincare, appealing to those seeking professional-level treatments without the high cost or time commitment. The focus is on achieving "glass skin" with minimal texture and a "snatched" look, aligning with current beauty trends and offering a cost-effective alternative to clinical treatments. # Product The ad features a 2-in-1 Cleansing & Glass Glow Device that combines a cleansing brush with sonic vibration and EMS to lift deep debris and clean the skin without stripping moisture. It's for individuals looking for a deeper cleanse to avoid clogged pores, breakouts, and larger pores from a simple hand cleanse. It also showcases a PDRN Capsule Cream which uses capsule technology to fade dark spots, tighten loose skin for a radiant complexion, and repair the skin barrier with Salmon Sperm. It is for those who want a lightweight cream that absorbs quickly without sticky residue, formulated with PDRN and 7 types of peptides. Additionally, it features a V-Roller Device that delivers electrical stimulation paired with PDRN booster gel for maximal, painless results. The V-Roller Device helps to sculpt and snatch your face in just 5 minutes and is considered a modern Gua Sha tool. # Visual style The ad has a polished UGC feel with a bright and clean aesthetic. It features quick cuts and smooth transitions to maintain a fast pace. The production quality is relatively high-end, aiming to create a balance between authentic user-generated content and professional commercial visuals. The pacing is consistent, with a cut approximately every 2-3 seconds. Text overlays, product actions, and scene changes are timed with the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a woman using a pink electronic device on her face. The message is that this device is so effective, it's the only skincare tool needed if one only has 30 seconds. It's presented from the woman's perspective as she is using the device. - 00:02–00:05 00:02–00:05 The video transitions to a split-screen showing Tana Mongeau using a similar pink device. This conveys that the brand is popular and has celebrity approval. The perspective shifts to an external source/influencer. Tone is fun and exciting. - 00:05–00:07 00:05–00:07 Back to the woman from the first scene. The tone is bright and cheerful, implying an effortless routine. The perspective shifts back to the woman (customer). - 00:07–00:13 00:07–00:13 The woman focuses on the cleansing device, emphasizing how much she dislikes the first cleanse, and how relieved she was to find the mediCube device. It lists the benefits of sonic vibration and EMS which help to lift deep debris and leave the skin feeling clean without feeling stripped of moisture. The perspective comes from a customer of the brand. - 00:13–00:23 00:13–00:23 The woman demonstrates the application of cleanser to the brush and its use on her face. This implies that the woman is not afraid to go makeup-free while discussing the importance of skincare. The perspective remains from a customer of the brand. - 00:23–00:32 00:23–00:32 The woman shows the medicube PDRN capsule cream and shows how to apply the cream to the face. The perspective comes from a customer of the brand. - 00:32–00:47 00:32–00:47 The woman showcases the V-Roller device, demonstrating how to use it on her face. She discusses the capsule technology and highlights that it contains Salmon Sperm to repair the skin barrier. The customer is speaking from the brand customer's perspective. - 00:47–00:53 00:47–00:53 The woman introduces her new Holy Grail Beauty Device and medicube's newest V-Roller, which she describes as "Guasha from the future" that helps to sculpt and snatch your face in just 5 minutes. The woman also talks about how often she uses the device, speaking from a customer's perspective. - 00:53–01:14 00:53–01:14 The woman shows the V-Roller device paired with her PDRN Booster Gel, which she notes to never use on bare skin. She demonstrates how to use the roller. Speaking from the customer's perspective. - 01:14–01:27 01:14–01:27 The woman reiterates that this is her full Snatched Glass Skin Routine with medicube. It is achievable at-home with this 2-in-1 clinic-grade Depuff & Absorb Device and is available for a fraction of the price of clinical treatments. The woman is speaking from a brand customer's point of view.

# Ad summary This ad showcases the Medicube Collagen Overnight Wrapping Mask, highlighting its ability to smooth and plump skin overnight. A woman applies the mask in a selfie-style video, and the ad emphasizes a limited-time discount and availability on Amazon. # Brand positioning Medicube is positioned as a beauty brand that focuses on overnight skincare solutions. The ad emphasizes the brand's collagen-based products and promotes a functional approach to beauty by promising smoother, plumper skin upon waking. The tone of the ad is straightforward and informative, focusing on product benefits and limited-time offers. Medicube appears to be targeting consumers who are looking for quick and effective skincare solutions, aligning with the category norm of providing visible results. # Product The featured product is the Medicube Collagen Overnight Wrapping Mask, designed to smooth and plump skin while the user sleeps. The mask is presented as an easy-to-use product that can be applied with a brush. The ad claims that the mask helps users wake up to smoother and plumper-looking skin, highlighting its key benefits. The packaging is a pink tube with the Medicube logo prominently displayed. A primary USP is its overnight application and the collagen-based formula aimed at improving skin texture. The ad addresses the purchase barrier by offering a discount, reducing the price from AED 80 to AED 38, and highlighting its availability on Amazon. # Visual style The ad has a polished UGC feel, with a split-screen layout combining a selfie-style demo with static product information. The lighting is bright and glossy, emphasizing the product's effect on the skin. The editing features quick cuts to maintain viewer engagement, and transitions are smooth. The pacing is consistent, with product actions timed to align with the overall rhythm. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman applying a thick, glossy layer of the Medicube Collagen Overnight Wrapping Mask to her face with a brush. - 00:03–00:08 The woman spreads the mask across her face, covering her cheeks, forehead, and chin. - 00:08–00:12 The woman finishes applying the mask and shows the even layer covering her skin. The camera zooms in to highlight the smoothness and plumpness of her skin after application. - 00:12–00:18 The woman removes the mask, revealing hydrated and seemingly plumper skin. She touches her face, emphasizing the smooth texture. - 00:18–00:20 The ad ends on a white screen, featuring the Medicube logo.

# Ad summary This ad showcases a woman demonstrating how to use Medicube products for her skincare routine. She displays each product to the camera before applying to her face and neck, then shows off her clear skin at the end of the video. # Brand positioning Medicube is presented as a brand that offers a line of skincare and beauty products to help achieve clear skin. The brand appears to focus on merging skincare with at-home technology for convenience. The pastel color palette and sleek device design gives off the impression that these are meant to be elevated tools for self-care, pushing against the idea that skincare needs to be clinical or minimal to be effective. The brand positioning is highly functional, promising clear skin through technologically advanced devices, and is intended to be used by anyone who wants to improve their skin. # Product The ad features multiple Medicube products as part of the skincare routine. The Medicube Cleansing Device is a silicone brush with two metal sensors, which deep cleans pores and removes dirt without drying skin, lifting firms and boosts glow for smooth clear skin, working with sonic vibration and EMS technology. Next is the Medicube V-Roller Device used for skin tightening and depuffing, the ad copy shares that "this is like guasha from future." A clear PDRN Booster Gel is used to prep for the V-Roller. PDRN Pink Collagen Capsule Cream is shown as well as the Kojic Acid Turmeric Vita Capsule Cream. Finally, the Booster Pro Mini Plus and Booster Pro can be used for deep absorption, fades dark spots and tighten loose skin and also repairs skin barrier. # Visual style The ad has a polished, UGC style. The lighting is soft and diffused, and the colors are muted and pastel. The editing style is clean with simple cuts to get straight to the product demonstration. The aesthetic and editing is simple and easy to digest. The pacing is slow to allow time to present each product. Product actions are not synched to the music beat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with a close-up of the V-Roller Device and PDRN Booster Gel. - 00:00–00:01 The camera cuts to a woman, with her hair pulled back and wearing a white tank top, applying the PDRN Booster Gel to the V-Roller Device. - 00:01–00:02 The woman then begins using the product on her face. - 00:02–00:03 The camera then cuts to the woman holding the three devices to the camera. - 00:03–00:04 The video then transitions into a product demonstration of each individual item. The woman holds the pink Cleansing Device to the camera. - 00:04–00:05 Next, she holds the Booster Pro Mini Plus up. - 00:05–00:06 Then the V-Roller Device. - 00:07–00:09 The video cuts back to the Cleansing Device, and the woman is applying the medicube cleanser to the brush. - 00:09–00:13 The woman is then shown applying the cleanser with the device to her face. - 00:13–00:15 The video transitions to the woman showing her fresh, clean skin to the camera. - 00:15–00:18 The woman then holds the V-Roller Device to the camera, and removes the roller. - 00:18–00:19 Next, the woman shows the PDRN Booster Gel to the camera. - 00:19–00:20 The woman then applies the gel to the V-Roller Device. - 00:21–00:26 The woman then uses the V-Roller device to massage her face and neck. - 00:26–00:27 She holds both the PDRN Pink Collagen Capsule Cream and the Kojic Acid Turmeric Vita Capsule Cream to the camera. - 00:27–00:30 She shows the PDRN Pink Collagen Capsule Cream to the camera, followed by the Kojic Acid Turmeric Vita Capsule Cream. - 00:31–00:34 Then the woman applies the creams to her face. - 00:34–00:38 Finally, the woman uses the Booster Pro Mini Plus to massage the products into her skin. - 00:38–00:42 The video ends with the woman showing off her clear, fresh face to the camera.

# Ad summary A content creator presents a concise skincare routine using Medicube's Booster Pro Mini Plus device to contour and boost product absorption. The routine includes cleansing and the use of the V-roller for electrical stimulation. # Brand positioning Medicube is presented as a brand providing innovative skincare solutions that integrate advanced technology into beauty routines. The brand aims to occupy a space of modern efficacy, aligning with the tone of scientific advancement and user-friendly technology. Medicube emphasizes the use of sophisticated features like sonic vibration, EMS, and capsule technology to enhance the effectiveness of its skincare products. The positioning blends functional benefits (such as deep cleansing and melanin reduction) with an aspiration towards achieving 'glass skin,' reflecting a blend of performance and aesthetic goals. # Product The featured products include a 2-in-1 cleansing device with sonic vibration and EMS to lift out debris without stripping moisture, a Kojic Acid Turmeric Capsule Cream to fade dark spots and even skin tone by reducing melanin production, and a V-roller that delivers electrical stimulation when paired with the PDRN Booster Gel. The cleansing device uses a sonic vibration and EMS to lift out debris without stripping moisture because hand cleansing alone leaves pores clogged. The kojic acid turmeric capsule cream uses mini booster pro device to help it absorb deep into the skin. It also uses capsule technology to fade dark spots and even skin tone by reducing melanin production. The V-roller is paired with a PDRN booster gel, is lightweight and absorbs fast and does not leave a residue. # Visual style The ad's visual style has a polished feel and is shot in a brightly lit bathroom. The editing style is quick cuts. The production quality is that of a polished commercial. The pacing quick, at approximately 21 cuts per minute. The product actions are timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The creator starts by using the Medicube V roller and describes it as a guasha from the future, which conveys a message of modernizing traditional beauty practices. - 00:06–00:15 00:06–00:15 She shares that she dreaded cleansing her face until she found Medicube's 2-in-1 cleansing device, then she describes that the device uses sonic vibration and EMS, which highlights the benefit of a deeper cleanse. - 00:15–00:21 00:15–00:21 She applies Meducube's deep pore detoxifying foam cleanser to the cleansing device then massages her face to remove debris. This demonstrates the products ease of use and the benefit of unclogging pores. - 00:21–00:34 00:21–00:34 She describes that next she applies kojic acid turmeric capsule cream, and uses a mini booster device to help it absorb into the skin to fade dark spots. This conveys a message of improving skin tone with the product. - 00:34–00:48 00:34–00:48 She introduces the V roller describing it as a next generation guasha that delivers electrical stimulation and should be used with the PDRN booster gel. This conveys that electrical stimulation will further help with skin tightening and muscle stimulation. - 00:48–00:57 00:48–00:57 She explains that the PDRN booster gel is lightweight, absorbs fast, and contains 7 types of peptides. This reassures the user that the product is safe to use on their skin, and it will leave their skin looking great. - 00:57–01:05 00:57–01:05 She touches her face, looking into the mirror, and describes the MediCube skincare routine as one device for contour and boost product absorption. This reaffirms her commitment to this being a great product to purchase.

# Ad summary This ad features a woman reviewing Mediceuce capsule creams and its booster pro. She applies the capsule creams to her face and uses the booster pro to absorb the cream into her skin. She talks about how these products are for skincare concerns and that you can mix and match to fit your skincare concerns. # Brand positioning Mediceuce is presented as a skincare brand that offers customizable skincare solutions through its capsule creams. The brand focuses on providing targeted treatments for various skin concerns, allowing customers to mix and match products according to their specific needs. The brand aims to bring Korean facial practices into the home. It emphasizes boosting skin health with high concentrate formulas. # Product Mediceuce capsule creams are designed for customizable skincare. The capsules come in four varieties: Kojic Acid Tumeric cream to target dark spots and uneven skin tone, containing antioxidants and anti-inflammatory properties; TXA niacinamide capsule cream to boost radiance and fade hyperpigmentation with a highly concentrated formula that fights melanin; PDRN capsule cream for skin barrier boosting and hydration; and hyaluronic acid capsule cream for deep hydration and skin smoothing. Also featured is the Booster Pro, an at-home beauty device with four modes: booster, microcurrent, derma shot, and air shot, to enhance product absorption and improve skin conditions. The products are for people with skincare concerns, as the ad suggests the mixing and matching of the product is for your "targeted skincare concerns." # Visual style The ad has a polished, UGC feel. The editing style uses quick cuts to keep the video moving. The pacing is consistent throughout the ad, with approximately 17 cuts per minute. The cuts are mostly timed to coincide with changes in product or action, not with the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Add the booster pro with it and let me know what you think. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with the creator with colorful capsules of skincare product all over her face, holding two stacks of different Mediceuce capsule creams and she states “Stop it right now. This is too good” to grab the audience's attention with an enthusiastic tone from her perspective as a skincare enthusiast and customer. - 00:02–00:04 00:02–00:04: The creator introduces her "bubble wrap capsule skin care routine," setting up the ad's focus on this unique skincare approach from her point of view. - 00:04–00:11 00:04–00:11: She announces that she has four Mediceuce capsule creams on her face, each addressing a different skin concern, and tells the audience that she is going to tell them what’s happening to set up a tour through the different product benefits and keeps the focus on the products and her perspective as a customer. - 00:12–00:24 00:12–00:24: She introduces the Kojic Acid Tumeric cream, explaining its benefits for targeting dark spots and uneven skin tone with its antioxidant and anti-inflammatory properties. The messaging maintains a functional tone, highlighting specific ingredients and benefits from her point of view as a customer. She uses a skin care spatula to pick up a capsule and apply it to her skin. - 00:25–00:34 00:25–00:34: The creator moves on to the TXA niacinamide capsule cream, noting its use in boosting radiance and fading hyperpigmentation and even fighting melanin. The formula is highlighted as highly concentrated, maintaining a factual tone from her perspective as a customer who is reviewing the product. - 00:34–00:48 00:34–00:48: Next, she introduces her personal favorite, the PDRN capsule cream, emphasizing its qualities for boosting the skin barrier and hydration from her perspective as a personal testimonial. She uses a skin care spatula to pick up a capsule and apply it to her skin. - 00:48–00:59 00:48–00:59: She introduces the hyaluronic acid capsule cream for deep hydration and skin smoothing, appealing to those with dry skin, framing it as a perfect fit for her as an actual user. She uses a skin care spatula to pick up a capsule and apply it to her skin. - 01:00–01:11 01:00–01:11: She recaps the multi-targeting benefit of her routine, showing how it targets all her skin concerns at once, and refers to the routine as the bubble wrap method because the capsules pop like bubbles. The recap reinforces the value proposition of comprehensive skincare. - 01:11–01:24 01:11–01:24: The creator introduces the Mediceuce Booster Pro, an at-home beauty device with four modes (booster, microcurrent, dermashot, airshot), for different skin benefits, enhancing its appeal as a complete facial system and showcasing the technology that makes the products absorb into the skin. - 01:25–01:40 01:25–01:40: She demonstrates the booster mode, highlighting its ability to boost product absorption up to 785% and claiming it feels like an at-home facial, then transitions to microcurrent mode for plumping lines and wrinkles, creating a sense of transformation. - 01:40–01:47 01:40–01:47: The video concludes with her showcasing the glow on her skin and highlighting Mediceuce's Korean facial at-home system, allowing customers to mix and match to fit their targeted skincare concerns. She emphasizes the customization and results, closing the loop on the ad's core message and what Mediceuce delivers. - 01:47–01:52 01:47-01:52: The creator ends with a CTA, encouraging people to get the products and try them. She also reminds them that they can start with 1, 2, or 4 of the products depending on their targeted skincare concerns.

# Ad summary string # Brand positioning Medicube presents itself as a skincare brand focused on combining dermatological expertise with effective solutions for common skin concerns like dullness and dehydration. The brand positions itself as a go-to for achieving healthy, radiant skin through dermatologist-tested formulas. Medicube emphasizes the elegant feel and absorption of its products, suggesting a blend of luxury and functionality. The brand promotes a routine that incorporates the product into nightly use for deep restoration, which aligns with the growing trend of overnight skincare for optimal results. The brand contrasts from competitors by focusing on dermatologist-tested ingredients, establishing credibility and trust with the consumer. # Product The advertised products are two Medicube jelly creams: the Hyaluronic Ceramide Jelly Cream (blue packaging) and the Collagen Jelly Cream (pink packaging). These creams are presented as a complementary combination to address skin dullness and dehydration. The Hyaluronic Ceramide Jelly Cream contains 10 types of hyaluronic acid, 5 types of ceramide, and 2% niacinamide. It aims to deeply hydrate and strengthen the skin barrier. The Collagen Jelly Cream contains collagen. It aims to improve skin firmness and elasticity. Both creams have a cooling texture that absorbs beautifully into the skin. These are dermatologist-tested formulas recommended for overnight use to restore and hydrate the skin, leading to deeply hydrated and plump skin in the morning. # Visual style The ad has a polished feel. The video appears to be filmed in natural light and is bright. The editing style uses quick cuts between the different visuals. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman with a face mask made up of pink and blue stripes speaks directly to the camera. - 00:00–00:02 She asserts that the mask looks crazy, but it's the best combo for your skin. The audience is positioned to hear the benefits of the mask despite its appearance. - 00:02–00:07 The woman follows this up by applying a white skincare tool to her face to smooth out product. - 00:02–00:07 She mentions that she's been dealing with some dullness and dehydration lately, so, my skin really needs an extra boost of moisture. The audience is given the problem and presented with a solution in the form of the products. - 00:07–00:08 The woman holds up two Medicube creams to the camera. - 00:08–00:19 She states, I love how elegant this texture feels. It's so cooling and absorbs beautifully into the skin. The collagen layer works on firmness and elasticity, while the hyaluronic jelly locks all that hydration into strengthen your skin barrier. This is done to inform the audience about the feel of the product and its ingredients. - 00:13–00:23 The woman reapplies the face mask and rubs it into her skin. - 00:21–00:23 She states, I like to leave a visible layer on before bed to let it deeply restore and hydrate my skin while I sleep. The audience learns how to use the product. - 00:23–00:30 The woman stands near a window as she states, In the morning, my skin is deeply hydrated and plump. She touches her face while showing the results. - 00:30–00:36 She holds up the two products again and states, This dermatologist tested formula is my number one go-to for a healthy lit from within radiation. She is trying to give the audience a reason to buy the product.

# Ad summary This ad showcases a skincare routine using MediCube products, focusing on achieving glowing, clean, and youthful-looking skin. The creator demonstrates each step of the routine, highlighting the features and benefits of the various products. # Brand positioning MediCube is presented as a high-end skincare brand focused on achieving clean, radiant, and youthful skin. The brand aligns with a lifestyle of beauty and self-care, emphasizing functional benefits such as pore reduction, even skin tone, and increased radiance. It targets customers who value advanced skincare technology, as implied through the demonstration of multiple beauty devices that can be controlled via a smartphone application. # Product The ad features a range of MediCube skincare products and devices designed to work together as a comprehensive routine. The products include: a sonic cleansing device called the "Mini Pro," which is designed to thoroughly clean the skin and minimize pore size; a creamy cleanser to be used with the cleansing device; the PDRN Cream Capsule, which moisturizes and tightens the skin; the Koji Cream Capsule, which evens skin tone and reduces dark spots; and the V-Roller device, paired with PDRN gel, to massage and lift the skin. The Mini Pro cleansing device comes with a silicone brush head for gentle exfoliation. All products and devices are presented as tools for achieving a youthful, radiant, and sculpted complexion. # Visual style The ad has a polished, UGC-style aesthetic. It appears to be shot in a home setting with natural lighting. The editing features quick cuts, keeping the pace lively and engaging. The production quality gives a hybrid feel, blending the authenticity of UGC with a more refined commercial approach. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The video begins by comparing the presenter's skin before and after using the featured MediCube skincare routine, showing a transformation from dull skin with visible pores to a brighter, clearer complexion. - 00:06–00:16 The creator introduces the cleansing device from MediCube, demonstrating how to attach different heads and using the Mini Pro cleansing device. - 00:16–00:27 The next step involves applying the creamy cleanser from MediCube, using the cleansing device to massage it into the skin. - 00:29–00:38 The creator then introduces the PDRN Cream Capsule from MediCube, highlighting its moisturizing and skin-tightening properties. - 00:38–00:48 Next, the Koji Cream Capsule from MediCube is introduced, which evens skin tone and reduces dark spots; it is combined with the PDRN cream to apply to the face. - 00:48–01:02 Using the MediCube Mini Pro device, the presenter massages the creams into their skin, noting that it helps with absorption. - 01:02–01:10 The video highlights the multiple light options available on the Mini Pro device—including red, blue, and purple—which can be controlled via a smartphone app. These lights are intended for collagen stimulation, acne treatment, and radiance/skin tightening, respectively. - 01:15–01:28 The creator presents the final step, using the V-Roller device with the PDRN gel for a massage. The device is used on the cheeks, jawline, and neck to help lift and sculpt the face. - 01:29–01:34 The video concludes with the creator showing the final results, emphasizing the radiance and glow of the skin.

# Ad summary A product demo of the Medicube Age-R Booster Pro facial cleansing device and the PDRN Collagen Eye Mask. The demo showcases how to attach the magnetic head, select device levels, and the before-and-after results on acne-prone skin. # Brand positioning Medicube is presented as a skincare brand that focuses on advanced technology for achieving healthy and youthful skin. The brand seems to target consumers interested in high-tech solutions and premium ingredients like salmon sperm for enhanced skincare benefits. Medicube appears to position itself as a brand that is functional, evidence-based, and ingredient-focused, rather than relying solely on aesthetic appeal or emotional connection. # Product The Medicube Age-R Booster Pro is a pink facial cleansing device designed to provide a deep and effective cleanse. It features a magnetic head with silicone bristles, which pulsate to gently exfoliate the skin and remove impurities. The device has multiple modes, including a red mode for everyday use, a blue mode for a deep cleanse, and a purple mode for a milder cleansing experience. The device also has levels to control the intensity of the pulsations. The Booster Pro uses salmon sperm as a key ingredient. The PDRN Collagen Eye Mask is designed to brighten the eye area, reduce dark spots, and provide a refreshed look, while the Boost Pro enhances absorption of skincare products. # Visual style The ad has a raw, unfiltered aesthetic, typical of user-generated content, with natural lighting, minimal editing, and static shots. The editing is functional, focusing on demonstrating the product and steps rather than creating a polished or stylized look. The pacing is conversational, matching the natural speech rhythm of the presenter. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 A person with acne-prone skin shows a Medicube Age-R Booster Pro facial cleansing device. - 00:09–00:17 00:09–00:17: The person explains how the device works and shows that there is a cap at the bottom. - 00:18–00:25 00:18–00:25: The person shows how to attach the magnetic head to the device. - 00:26–00:29 00:26–00:29: The person explains the device's modes. - 00:30–00:48 00:30–00:48: The person describes that there are different levels on the device. - 00:49–01:04 00:49–01:04: The person shows how to use the device and the Medicube cleanser together. - 01:05–01:16 01:05–01:16: The person applies the device to their skin while running. - 01:17–01:28 01:17–01:28: The person describes that the device does not hurt their face. - 01:29–01:38 01:29–01:38: The person shows the Medicube face wash and says the face wash contains salmon sperm. - 01:39–01:49 01:39–01:49: The person is using the device and washes it in water. - 01:50–01:57 01:50–01:57: The person knows their skin is really cleansed. - 01:58–02:02 01:58–02:02: The person shares that they have finished washing their face. - 02:03–02:07 02:03–02:07: The person holds another product. - 02:08–02:15 02:08–02:15: The person uses the Kojic Acid Turmeric Eye Serum. - 02:16–02:27 02:16–02:27: The person describes the product being yellow and is for dark spots. - 02:28–02:38 02:28–02:38: The person uses PDRN ice cream and helps with the finished look. - 02:39–02:59 02:39–02:59: The person uses the Booster Pro Mini, says it has levels, and trust her you can feel it. - 03:00–03:15 03:00–03:15: The person applies around their eyes. - 03:16–03:34 03:16–03:34: The person states that your screen is moving, while applying to face. - 03:35–03:41 03:35–03:41: The person holds and describes the product, eye serim, the boost pro mini are good. - 03:42–03:46 03:42–03:46: The person shows that eyes feel absorbed. - 03:47–03:56 03:47–03:56: The person shows her face. - 03:57–04:06 03:57–04:06: The person shows much product is in the eye mask. - 04:07–04:17 04:07–04:17: The person explains the eye mask has seven types of collagen and has caffeine so you can see the affect. - 04:18–04:27 04:18–04:27: The person states this with that glow with dark and now dark spots is for everyone to shine, betch. - 04:28–04:36 04:28–04:36: The person showing the camera the before, before skincare to skin. - 04:37–04:47 04:37–04:47: The person displays after. - 04:48–05:00 04:48–05:00: The person displays all the products to get that glow.

# Ad summary This ad demonstrates a skincare routine using Medicube capsule creams and an Age R Booster device. It features an African-American woman applying various capsule creams to her face, then using the Age R Booster to help the creams absorb. The ad uses text overlays to highlight key ingredients and benefits, emphasizing the device's ability to enhance product absorption compared to manual application. # Brand positioning Medicube is presented as a brand that is science-backed skincare with innovative products designed to enhance skincare routines and results. The brand promotes advanced absorption with capsule cream, targeting specific skin concerns. Their positioning leans toward a functional approach by highlighting the efficacy of their products, and contrasting how they help improve the absorption of skincare products compared to traditional application methods. # Product This ad features three Medicube Capsule Creams and the Age R Booster device. The capsule creams are designed for targeted skincare, each addressing specific concerns. The TXA Capsule Cream targets stubborn hyperpigmentation with a concentrated formula. The Hyaluronic Capsule Cream provides hydration for up to 120 hours with hyaluronic acid. The PDRN Capsule Cream repairs the skin barrier with Salmon PDRN. The Age R Booster device is used to enhance the absorption of skincare products, helping them absorb much better than using your hands. The device can be paired with any skincare products. # Visual style The ad features a polished UGC aesthetic with a clean and bright visual style. The editing rhythm includes quick cuts and static shots, creating a smooth and engaging flow. The production quality is high, giving it a commercial feel, but still maintaining a personal touch. There are no visual motifs other than the product in each shot, and the audio-visual sync is timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of the creator's face, establishing the context for a skincare routine. - 00:01–00:07 00:01–00:07: The creator introduces Medicube capsule creams, showing pink, yellow, and blue jars. The brand is implicitly established as the focus of the ad through product presentation. - 00:07–00:08 00:07-00:08: The creator presents the Age R Booster. This progresses the routine by showing how the creams and device work together. - 00:08–00:11 00:08–00:11: The creator highlights the TXA Capsule Cream, emphasizing its ability to target stubborn hyperpigmentation. This clarifies the specific benefits of using the cream. - 00:11–00:13 00:11–00:13: The creator highlights the Hyaluronic Capsule Cream, emphasizing its ability to hydrate up to 120 hours with hyaluronic acid. This clarifies the specific benefits of using the cream. - 00:13–00:15 00:13–00:15: The creator highlights the PDRN Capsule Cream, emphasizing its ability to repair the skin barrier with Salmon PDRN. This clarifies the specific benefits of using the cream. - 00:15–00:23 00:15-00:23: The creator applies all three products to her face. This visual demonstration reinforces how to use the products. - 00:23–00:27 00:23-00:27: The creator uses the Age R Booster on her face, and it is revealed that the Booster Mode will help the capsule creams absorb deeper into my skin. This provides an additional benefit of using the device, enhancing product efficacy. - 00:27–00:33 00:27–00:33: The creator uses the Age R Booster on her face, with a message that you can pair any skincare products with this device. This continues the device demonstration and highlights its versatility. It's also explained that the Booster Mode helps skincare products absorb much better than using your hands. - 00:33–00:42 00:33–00:42: The ad ends with the creator displaying her refreshed skin and giving a facial expression.

# Ad summary This ad features a beauty influencer in her car promoting medicube's Collagen Night Wrapping Mask and Collagen Milk Toning Mask. She showcases her skin and applies each of the products. She states that the night wrapping mask delivers a glassy glow when left on for hours, and that the toning mask delivers a similar glow in 20 minutes. # Brand positioning Medicube is a skincare brand focused on delivering a glowing complexion. The brand is positioned as an everyday luxury that can be incorporated easily into one's routine. The products are simple and effective, leveraging collagen and niacinamide for visible results. The focus is on convenience and noticeable effects. The brand aims to occupy a space in the consumer's mind that values radiant skin with minimal effort. # Product Medicube offers two collagen-based face masks: the Collagen Night Wrapping Mask and the Collagen Milk Toning Mask. The Night Wrapping Mask is applied and left on the face for hours to achieve a glassy glow. The Milk Toning Mask, formulated with niacinamide and collagen water, delivers a similar glow in just 20 minutes. Both masks are designed for easy application and visible results, giving users a natural, glowing complexion. # Visual style The ad has a polished UGC feel, blending the authenticity of user-generated content with the production quality of a commercial. The editing style consists of quick cuts and static shots. The video has natural lighting, giving it a clean and bright look. The pacing is moderate, with consistent cuts that align with the voiceover, creating a smooth audio-visual sync. The overall aesthetic is modern and accessible, targeting a beauty-conscious audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with the creator rubbing a clear product onto her already glossy face. - 00:02–00:05 00:02–00:05 The creator begins peeling off a transparent layer of what appears to be a face mask, revealing noticeably smoother, more radiant skin. - 00:05–00:09 00:05–00:09 The creator addresses the camera, answering a common question about what mask she used in a previous post. The perspective shifts from simple demo to testimonial and Q&A format. - 00:09–00:14 00:09–00:14 She introduces the Medicube Collagen Night Wrapping Mask, which she credits for her glossy skin. This is presented as the secret behind the prior demo, strengthening the personal recommendation. - 00:14–00:18 00:14–00:18 The creator explains that she leaves it on for hours. She then contextualizes the product demo by explaining that the viewers are already seeing the results in this video. - 00:18–00:21 00:18–00:21 She introduces a second product, the medicube Collagen Milk Toning Mask, signaling there's more than one way to achieve the 'glassy' effect. - 00:21–00:29 00:21–00:29 Continuing with the second product, the creator demonstrates how to apply the toning mask to the face using a spatula. - 00:29–00:34 00:29–00:34 She shares how to apply an even layer of the toning mask and notes that it takes 20 minutes to dry. - 00:34–00:42 00:34–00:42 The creator highlights the immediate plumpness of her skin as she prepares to peel off the mask, further emphasizing the product's efficacy. - 00:42–00:45 00:42–00:45 She showcases the after-results and emphasizes that the glow is perfect for a natural makeup look, reinforcing the idea that the product gives a fresh, healthy radiance. - 00:45–00:48 00:45–00:48 The video concludes with the creator applying additional makeup and confidently stating she's ready to go.

# Ad summary A split screen advertisement features a woman undergoing a skincare routine and the Medicube products. She highlights three products needed for glass skin. # Brand positioning Medicube is presented as a brand offering products to achieve 'glass skin' through a simple 3-step process. The brand promotes the idea of simplifying skincare routines and achieving radiant skin with ease. The products are part of a larger collection, featuring scientifically advanced formulas. The brand emphasizes achieving a polished and refined aesthetic through their skincare solutions. Medicube aims to occupy the space of effective, accessible skincare that delivers noticeable results. # Product The ad promotes three Medicube products for achieving 'glass skin'. The first product is the Zero Pore Pad, used for pore care. The second product is the AGE-R Booster Pro, a device that promotes serum absorption. The third product is the Pink Collagen Mask, designed to enhance the skin's collagen levels. These products work together to create a simple routine that offers clear and glowing skin. # Visual style The ad has a bright, split-screen aesthetic. The production quality appears to be a hybrid of UGC and polished commercial, lending it a relatable yet professional feel. The editing style is simple and static, with minimal transitions. The pacing is moderate, with one distinct visual change every few seconds. Text overlays are cleanly timed to the visuals, enhancing the overall user experience. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a split screen: on the top, a woman lying in bed wearing curlers and applying small gold star-shaped stickers to her fingers. On the bottom, a table displays an array of skincare products, along with decorative flowers and a lamp. - 00:02–00:03 The woman then holds up a blue jar with the Medicube logo. - 00:03–00:05 Text overlays appear, identifying the products laid out on the table.

# Ad summary string # Brand positioning Medicube is presented as a cutting-edge skincare brand at the forefront of popular beauty trends like "glass skin." Positioned as a modern solution, the brand aligns with technologically advanced skincare, promising to deliver professional results. The brand focuses on combining science-backed ingredients (collagen) with innovative devices (Booster Pro) to achieve highly sought-after aesthetic outcomes. # Product The ad features three distinct Medicube products. First, a collagen serum is showcased as a base layer for hydrating and prepping the skin. Next, the Jelly Cream is displayed in a rose colored jar. Finally, the central product is the pink Booster Pro device, a handheld tool used with various settings, or "modes," to enhance serum absorption and improve skin elasticity. The Booster Pro is shown being used with both the serum and jelly cream, in circular motions, to infuse it into the skin. The ad implies the device is critical for achieving professional-level skincare results at home. # Visual style The ad has a natural, casual aesthetic, resembling user-generated content. It features a bathroom setting with warm lighting. The editing style consists of simple cuts between shots, maintaining a consistent medium pace. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with the influencer speaking about having glass skin. - 00:01–00:04 00:01–00:04 The creator introduces Medicube collagen gel as a product they need to try. This signals that the ad is a product review and demonstration. - 00:04–00:11 00:04–00:11 The creator applies a serum to her face, naming it PDRN, and states that it rejuvenates and reinforces the skin. This builds a beauty routine from the perspective of someone looking to take care of her skin. - 00:11–00:17 00:11–00:17 The creator uses the booster pro device on MC mode, to help improve skin elasticity. This is shown as the solution to increase skin elasticity. - 00:17–00:23 00:17–00:23 The creator takes a pink colored jelly cream and prepares to put it on their face. - 00:24–00:33 00:24–00:33 The creator then reapplies the Booster Pro to absorb the jelly cream into their skin. This is done in circular motions. - 00:34–00:36 00:34–00:36 The creator shows off her completed skincare routine and highlights how the skin now looks juicy and bright.

# Ad summary This ad uses a UGC format to show a woman demonstrating the steps of her skincare routine. # Brand positioning The brand, meditude, is presented as a skincare brand with the aim of providing a simple and effective solution to everyday skincare problems, emphasizing accessibility, simplicity, and confidence in one's skin. The brand positions itself to align with consumers who prioritize self-care and are looking for effective skincare solutions without complicated routines. # Product The ad features several meditude products as part of a skincare routine. The product featured first comes in a large, round container with a blue lid and a white label with black writing. The second product shown is a pink serum that comes in a small bottle with a white dropper lid. The third product shown is a facial device which is pink and used to massage the face. The final product is a face moisturizer that comes in a short, round, pink container with a bronze lid and a white label with black writing. # Visual style The ad is a polished commercial with simple editing. The setting is a basic room with a white wall and a certificate hanging. The camera is at eye level and still throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman opens a tub of cleansing pads. - 00:03–00:05 She applies the pad to her face. - 00:05–00:11 She then applies serum to her face. - 00:11–00:15 She shows the bottle and label for the serum. - 00:15–00:20 Next, she massages the product into her face using a massage device. - 00:20–00:24 She shows the container for the moisturizer. - 00:24–00:41 Finally, she applies the moisturizer to her face. - 00:41–00:52 She smiles at the camera and shows off her finished face.

# Ad summary This ad showcases the Medicube peel shots. The creator shows the body and face version and uses them on her chest and face to show how they pull dirt from her skin. She is preparing her skin for a tan by using the product to pull impurities. She then cuts to the next day to show how her tan looks now that she used the products before. # Brand positioning Medicube is presented as a brand for body and face care with a focus on deep cleaning and exfoliation. The brand offers peel shots that gently exfoliate the skin, removing impurities and dead skin cells. By using terms like "gunk," the brand positions itself as a solution for removing dirt and buildup. Medicube appeals to people who want a fresh and clean complexion. Medicube pushes against the idea that typical exfoliating products are enough to achieve truly clean and prepared skin, suggesting its peel shots provide a deeper level of cleansing that leaves skin feeling hydrated and looking its best. # Product The ad features Medicube's peel shots, available for both the body and face. These products are designed to exfoliate the skin, remove dead skin cells, and eliminate impurities. The body peel shot comes in a pump bottle, while the face peel shot comes in a dropper bottle with a more gentle formula. Both products share the same goal of removing gunk from the skin. The product contains rice extract, which helps hydrate the skin and leave it feeling soft, even after exfoliation. The peel shots can be easily integrated into a skincare routine to prep the skin for tanning or to maintain a clean complexion. # Visual style The ad features a polished commercial look with a skincare influencer. The lighting is bright and even, highlighting the clarity of her skin. There are both close up and medium shots. The video transitions from her bathroom to a hotel in London, which adds to the narrative structure. The pacing is moderate with cuts every few seconds to highlight the features of the product and the changes in her skin. The cuts and text on the screen match the audio, enhancing the overall viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The creator states she doesn't want to see any patchy fake tans this summer because products like this exist. She refers to the product as her "dead skin," conveying that it helps prepare the skin. - 00:06–00:08 00:06–00:08 She is going to show how she preps her skin before tanning, transitioning into sharing the product and its benefits. - 00:08–00:12 00:08–00:12 The creator applies the product to her chest, then shows the difference in the texture and tan. - 00:12–00:16 00:12–00:16 She presents the Medicube peel shots, face and body version, which she will now use to show how to prep the skin. - 00:16–00:21 00:16–00:21 She says that the product does more than just remove dead skin. It also lifts all the gunk out of the skin, emphasizing a deeper cleaning experience. - 00:21–00:24 00:21–00:24 She washes it off and notes that her skin is now prepped, setting the stage for the next step. - 00:24–00:36 00:24–00:36 She uses the face peel and focuses on her contour, nose, and other areas where she applies a lot of makeup. - 00:36–00:45 00:36–00:45 The creator says that this product is the best product for removing gunk. She applies the product, and then says she feels so clean now. - 00:45–00:52 00:45–00:52 The creator adds that her skin feels so hydrated and it has rice extract. She will be back to show how her tan looks. - 00:53–01:06 00:53–01:06 It is the next day in London, and she shows how good her tan looks. She also states that her skin has never felt so soft and recommended the product.

# Ad summary string # Brand positioning Medicube is presented as a high-end skincare brand that focuses on delivering a 'glass skin' effect. The brand promotes a simple three-step routine featuring pore pads, serum, and a collagen mask to achieve glossy, radiant skin. It aligns with a lifestyle of beauty and self-care, emphasizing the convenience and effectiveness of its products. Medicube seems to position itself against traditional multi-step routines by offering an easy, quick process that provides instant results. The brand's positioning is both functional (clean pores, hydration, radiance) and emotional (feeling confident with glossy skin). # Product The ad showcases three Medicube products: Zero Pore Pads, a serum, and a collagen mask. The Zero Pore Pads are presented as the first step for clean skin and blurred pores. The serum is highlighted for its ability to hydrate skin, leaving it with instant radiance. It is implied that the serum is lightweight and fast-absorbing, as the presenter claims, "Ta peau bois tout (your skin drinks everything)". The ad also features an unidentified Booster Pro device to be paired with the serum for enhanced effects. Lastly, the collagen mask is described as the final touch for a 'rebondie (bouncy)', glossy, mirror-like skin finish. The ad suggests that these products work synergistically to achieve a polished, luminous complexion, promoting them as a comprehensive solution for achieving "glass skin". # Visual style The ad has a polished, UGC-style aesthetic. The editing features quick cuts and smooth transitions, maintaining a consistent pace. The production quality balances a UGC feel with commercial polish, featuring a well-lit and clean environment. The pacing is moderate, with cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter emphasizes that if you don't have 'glass skin' after this, she doesn't understand, setting an expectation for the products' effectiveness. - 00:02–00:04 00:02–00:04 The presenter states that the routine consists of three hyper-quick steps, promising a fast skincare process. This creates a sense of convenience and ease for the viewer. - 00:04–00:11 00:04–00:11 She introduces the first step: the pads. She applies the pads to her face to achieve clean skin and blurred pores. - 00:11–00:16 00:11–00:16 Introducing step number two: the serum. She applies the serum to her face. - 00:16–00:22 00:16–00:22 She combines the serum with an unidentified device, called the 'booster pro'. - 00:22–00:28 00:22–00:28 Step three is the collagen mask, which is presented as 'la touche final (the final touch)'. She applies the mask to her face. - 00:28–00:31 00:28–00:31 The ad concludes with her showing the finished look, emphasizing the 'glass skin' effect, reinforcing the end result.