How Matcha & CO Advertises on Meta

# Ad summary This image ad compares the brand's Matcha Vainilla product to cookies, highlighting the product's nutritional advantages. # Brand positioning The brand is presented as a healthy alternative to unhealthy snacks. It aims to occupy the space in the consumer's mind as a brand that offers a guilt-free treat. The brand promotes values of health and well-being, and it pushes against the norm of unhealthy snacking. The brand positioning is functional, highlighting the performance and health benefits of its product. # Product The advertised product is Matcha Vainilla, presented as a healthy alternative to cookies. It is intended for individuals looking for a guilt-free treat. Key details include low calories (3 kcal per 1 gr) and zero sugar, while providing sustained energy and satiety. The ad addresses purchase barriers by contrasting it with cookies, which are high in calories and sugar, lead to energy spikes, and don't provide a feeling of fullness. The ad suggests that this product is worth trying because it satisfies cravings without the negative effects of traditional snacks. # Visual style The ad has a clean, minimalist aesthetic with a light color palette. The product is professionally photographed and placed against a solid background. The typography is clean and legible. # Hooks Headline: ¿Cansada de que cuidarte sea complicado? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by asking, from the brand's POV, if the viewer is tired of taking care of themselves being complicated, setting up the problem of healthy eating often feeling difficult. - The brand introduces its Matcha Vainilla product as the solution, with the message that it is 'Your ally,' presenting its product as an easy and beneficial choice. - The ad shows a visual comparison, presented from the brand's POV, with Matcha Vainilla on one side and cookies on the other, and then proceeds to list out the product benefits on the Matcha Vainilla side as well as the drawbacks of cookies. This highlights the nutritional advantages of choosing Matcha Vainilla over cookies, aiming to convince the viewer that Matcha Vainilla is the better snack option.

# Ad summary This ad highlights the benefits of Matcha & Co tea and offers a discount. # Brand positioning Matcha & Co tea is presented as a healthy beverage choice for those seeking energy, weight management, and anti-aging benefits. The brand emphasizes organic ingredients and positions itself as a provider of premium matcha tea. It appeals to health-conscious individuals looking for functional benefits without the anxiety associated with other caffeinated beverages. # Product Matcha & Co offers premium matcha tea, made with 100% organic ingredients. It is advertised as a source of energy that doesn't cause anxiety, and it speeds up metabolism and fat burning while reducing aging and cellular oxidation. The ad positions matcha as a daily health boost, showing it being prepared as a latte. # Visual style The ad has a clean, bright aesthetic with natural lighting. It features quick cuts that sync with the voiceover, creating a fast-paced rhythm. The production quality is polished, suggesting a professional commercial, and the visuals focus on product preparation and display. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action PRUÉBALO AHORA # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a preparation of matcha tea using a bamboo whisk. - 00:00–00:01 The narrator introduces the ad by stating the purpose of the video, “3 motivos para tomar té matcha” (3 reasons to drink matcha tea). - 00:02–00:03 The first reason is presented: 'Aporta energía sin provocar ansiedad' (Provides energy without causing anxiety). - 00:03–00:05 The second reason is presented: 'Acelera el metabolismo y la quema de grasas' (Accelerates metabolism and fat burning). - 00:05–00:07 The third reason is presented: 'Reduce el envejecimiento y oxidación celular' (Reduces aging and cellular oxidation). - 00:08–00:11 The ad concludes with an offer to save 15% and a call to action to try it now.

# Ad summary The ad promotes Matcha Collagen by Matcha & Co. and shows an image of the product container surrounded by labels pointing out its features. The ad includes an offer for up to 20% off with a code. # Brand positioning Matcha & Co. is presented as a provider of health and beauty supplements focused on integrating matcha and collagen. The brand targets consumers seeking convenient ways to enhance their skin and overall well-being. With claims of simplicity and effectiveness, Matcha & Co. positions itself against complicated beauty routines. The brand emphasizes functional benefits through ingredients like ceremonial grade matcha, hydrolyzed collagen, hyaluronic acid, and magnesium. # Product The product featured is Matcha Collagen, a powdered supplement by Matcha & Co. designed to simplify skincare routines. Marketed towards individuals seeking an easy method to improve skin health, the supplement comes in a white container with green accents. The label highlights that the product contains hydrolyzed collagen peptides, magnesium, ceremonial grade matcha, and hyaluronic acid. It emphasizes its bovine origin and the presence of collagen types I and III. The product is presented as a quick one-minute addition to the user's daily routine. # Visual style The ad has a clean, minimalist aesthetic with a focus on product visibility and clear communication. The image uses a soft color palette and straightforward typography to highlight the product's key features and benefits. The overall look is polished and professional, likely studio-shot. # Hooks Headline: ¿Cansada de que cuidar tu piel sea tan complicado? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by posing a question about the complexity of skincare, suggesting that the audience is tired of complicated routines. The brand implies that skincare is often difficult and time-consuming, setting up the need for a simpler solution. - The ad introduces Matcha Colágeno as a solution and highlights its ease of use. The brand asserts that the product can be incorporated into a routine in just one minute, which will appeal to busy consumers. - The ad spotlights the key ingredients of Matcha Collagen, emphasizing its functional benefits. The brand lists matcha, hydrolyzed collagen, hyaluronic acid, and magnesium, informing the viewer of its potential health benefits. - The ad presents a promotional offer to incentivize the viewer to purchase the product. The brand includes a discount code for up to 20% off, aiming to encourage immediate action.

# Ad summary This ad promotes Matcha Collagen, a supplement designed to replenish collagen lost due to aging. The ad features a woman, apparently a customer, who takes the product and describes its benefits, primarily targeting women over 25 concerned about collagen loss. It emphasizes that unlike creams, which cannot replenish lost collagen, the Matcha Collagen product can. # Brand positioning The brand, Matcha Collagen, positions itself as a solution to combat collagen loss as women age, addressing a key concern in the skincare market. The brand stands out by offering a collagen supplement intended to work 'from the inside out,' in contrast to topical skincare products. The brand's tone is informative and reassuring, promoting a lifestyle of proactive self-care and wellness. # Product The product being promoted is Matcha Collagen, described as a collagen supplement intended for daily consumption. It is highlighted as a solution to replenish the collagen that skin loses starting around age 25. The key ingredients include hydrolyzed collagen, hyaluronic acid, and ceremonial grade matcha. The product is presented as an alternative to skincare creams that the ad claims cannot restore collagen effectively. The ad shows the product being mixed into a green drink using a small pink whisk, suggesting it easily fits into daily routines. The overall message is that this product works internally to provide visible skin improvements, such as increased vitality and fewer imperfections. # Visual style The ad has a polished commercial aesthetic with a hybrid feel, combining lifestyle shots with a professional 3D animation. It uses quick cuts to maintain a brisk pace, especially in the product usage and lifestyle segments. The lighting is mostly natural, enhancing the authenticity and health-focused tone. The editing rhythm isn't precisely timed to the background track, but the cuts coincide with key messaging points to emphasize product features and benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Pruébalo ahora. # Point of view - [object Object] # Storyline - 00:00–00:06 A woman applies a face mask and holds a drink, while a narrator asks viewers over 25 to stay tuned. - 00:06–00:07 The narrator explains that many people over 25 are missing a crucial skincare step, setting the stage for the product reveal. - 00:07–00:17 The ad cuts to a woman in a robe applying various skincare products. - 00:17–00:18 The narrator suggests that while these steps are great, they can’t accomplish one essential task: replenishing lost collagen. - 00:18–00:25 An animation showing skin structure details is displayed, emphasizing collagen depletion with age and the ineffectiveness of creams, creating a sense of urgency. - 00:25–00:29 The ad cuts back to the woman holding the Matcha Collagen product, revealing it as the solution to replenish collagen from within. - 00:29–00:41 The woman prepares a drink with the product, highlighting its ingredients and easy integration into a morning routine, reinforcing its benefit. - 00:41–00:47 The skin structure animation is shown again, now with added elements, demonstrating collagen regeneration after the product’s use. - 00:47–00:54 The woman gazes in the mirror, showing the positive results of the product, such as vitality and fewer imperfections. - 00:54–00:58 She reinforces the product’s unique position in the routine, concluding with a direct call to action to try it now. - 00:58–01:01 The woman ends the ad sipping the drink, suggesting the benefits will be seen in a month, leaving the viewer with a sense of anticipation.

# Ad summary A woman talks about the challenges she faced trying to switch from coffee to matcha because of matcha's unique taste. She highlights how the Matcha Vanilla set, with its range of flavors, allows one to transition to matcha tea without experiencing the taste issues. # Brand positioning The brand, Maa Cha, is positioned as a purveyor of 100% organic matcha tea products. They address the common issue of matcha's unappealing taste by offering a range of flavored matcha products, including strawberry, chocolate, vanilla, and hojicha. This approach makes the health benefits of matcha accessible to a broader audience. The brand aligns with a health-conscious lifestyle, advocating for a balanced energy source without the negative side effects of coffee. Maa Cha pushes against the norm of traditional, single-flavor matcha by innovating with various palatable options. The brand is functional, focusing on the performance and health benefits of matcha, while also appealing to emotional needs by promising a better, more enjoyable experience. # Product Maa Cha offers a range of 100% organic matcha tea products designed to provide a sustained energy boost without the jitters or crashes associated with coffee. The brand is for individuals seeking a healthier alternative to coffee, particularly those who have struggled with the taste of traditional matcha. The matcha is enriched with L-theanine, an amino acid that regulates caffeine absorption in the brain, leading to a gradual and stable release of energy. The Matcha Vanilla set includes five different flavored versions—original, strawberry, chocolate, vanilla, and hojicha—to cater to diverse taste preferences. This variety addresses the common barrier of matcha's taste, making it more appealing and easier to incorporate into a daily routine. The product is worth trying because it offers a flavorful and health-conscious way to enjoy the benefits of matcha without the typical drawbacks of caffeine consumption. # Visual style The ad features a mix of lifestyle and animated visuals. The lifestyle shots have a polished, vlogger aesthetic with natural lighting, while the animated portions use claymation to illustrate complex concepts. Editing includes quick cuts, smooth transitions, and some static shots, maintaining a consistent pacing. The production quality blends UGC elements with higher-end commercial visuals. The editing and product actions are timed with the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Prueba el set de sabores. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: A woman walks down a city sidewalk drinking a green matcha drink. She poses a question about wanting to switch from coffee to matcha, but not liking the taste, then offers to share what has worked for her. - 00:05–00:14 00:05–00:14: The woman is sitting in a cafe sipping a coffee and begins to describe her past experience of trying to drink matcha, but she did not like the flavor. This resulted in going back to drinking coffee which caused a energy spike followed by a crash. - 00:14–00:24 00:14–00:24: Transitioning to product preparation visuals, she reveals that she's found a solution in Maa Cha. She states she has been drinking it for three months every morning, without the negative side effects and with more focus than she got with two cups of coffee. - 00:24–00:31 00:24–00:31: An animated visual depicts the effect that coffee has on the body using clay figures and set design. The visual shows that drinking coffee leads to high cortisol levels and an accelerated heart rate. The visual ends by showing the effect leads to a crash two hours later. - 00:31–00:43 00:31–00:43: The animated visual transitions to the effects of the Maa Cha matcha tea. The video states it has the same caffeine level but also has L-theanine which is an amino acid. This amino acid regulates how the brain absorbs the matcha resulting in steady energy without the crash. - 00:43–00:59 00:43–00:59: The video transitions back to the presenter who shows off the Maa Cha set of flavors and highlights the 5 different versions that come in the set: original, fresa, chocolate, vainilla, and hojicha. She states she started with the vanilla flavor and currently alternates with the hojicha flavor. She recommends trying the set of flavors and notes that it is very good.

# Ad summary This ad is promoting the app by featuring screenshots of the app interface. The ad points out features of the app. # Brand positioning Based on the app interface, the brand aims to be a wellness platform that provides personalized daily rituals to help customers achieve their wellness goals. The brand aligns with the values of self-care, mindfulness, and healthy living. The brand is positioned as a tool to empower individuals to take control of their well-being through simple, consistent practices. It differentiates itself by offering customized rituals tailored to individual needs, making wellness more accessible and integrated into daily life. # Product The ad promotes a wellness app designed to help users create and maintain personalized daily rituals. The app offers features such as tracking habits, providing healthy recipes, and offering personalized offers and discounts. It emphasizes the idea of customizing rituals to suit individual needs and preferences, making wellness more accessible. The app includes features like community engagement, points and rewards, habit tracking, and exclusive rewards. The ad aims to convey that the app simplifies wellness by offering a tailored approach that fits into daily routines. # Visual style The ad features a clean and modern aesthetic with a pastel color palette. The visuals are well-lit and polished, giving a professional appearance. The smartphone and surrounding icons are arranged in a balanced and visually appealing composition. The fonts are simple and legible, enhancing readability. Overall, the visual style is designed to be inviting and easy to understand at a glance. # Hooks Headline: ¡Nueva App ya disponible! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a headline announcing the availability of a new app and an offer of a 15% discount, enticing the audience to download it immediately. This is told from the brand's perspective. - The ad highlights several key features of the app using callouts with icons and labels. These features include community engagement, healthy recipes, points and rewards, habit tracking, and personalized offers and discounts. This shows the customer experience with the app. - The ad showcases the app's interface on a smartphone screen, displaying a user's personalized daily ritual, tracking progress, and available exclusive rewards. The phone is held by two hands, giving a view of how the customer interacts with the app, and building comfort. - The ad concludes with app store download buttons, providing a direct path for potential users to install the app from the Apple App Store or Google Play, from the perspective of the brand.

# Ad summary This ad shows a woman making a Matcha beverage on an airplane using the Matcha To Go product. # Brand positioning MATCHA & CO presents itself as a provider of convenient, on-the-go solutions for matcha lovers. Their brand identity, with its minimalist packaging and focus on single-serve sachets, positions them as a modern, lifestyle-oriented brand that fits seamlessly into busy, travel-heavy routines. They push against traditional matcha preparation methods by offering an easy, travel-friendly alternative without sacrificing the experience. # Product MATCHA TO GO is a travel-friendly matcha kit from MATCHA & CO, designed to allow users to make matcha anywhere. The kit includes individual sachets of matcha powder and a branded bottle, facilitating easy preparation. It's presented as a solution for those who want to enjoy matcha while traveling, eliminating the need for traditional preparation methods. The primary selling point is convenience and portability, making it easy to enjoy matcha in various settings like airplanes. # Visual style The ad has a casual, UGC-style aesthetic, filmed in natural light. The editing style consists of quick cuts that move between product demonstration and reactions. The production quality suggests a smartphone recording. The pacing is consistent, with cuts timed to match the actions and music, creating a fluid visual experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The video begins with a first-person view of a woman pouring milk into a glass with a yellow liquid already inside. This establishes the setting as an airplane and introduces the process of making a beverage. - 00:01–00:05 00:01–00:05: The woman shows a Matcha To Go box to the camera. This reveals the product being used and transitions the narrative from simply making a drink to using a specific product. - 00:05–00:07 00:05–00:07: She is seen putting matcha powder from a sachet into a MATCHA & CO branded bottle. This continues the demonstration of the product's use and highlights the branding. - 00:07–00:08 00:07–00:08: The bottle is shaken, and the woman smiles at the camera. This conveys satisfaction and implies the drink is now ready. - 00:08–00:12 00:08–00:12: Continuing from 00:00-00:01, the woman is seen pouring the mixture from the bottle into the cup with the yellow liquid. This completes the visual storyline of the matcha-making process. - 00:12–00:17 00:12–00:17: The woman stirs the beverage, takes a sip, and gives a satisfied nod and smile. This reinforces the positive experience of using the product.

# Ad summary This ad presents a woman discussing collagen products, specifically calling out that the majority of collagens available on the market are not hydrolized, and therefore do not absorb into the body as well. The woman then promotes Matcha Collagen, saying that it contains hydrolized collagen types 1 and 3, which are the types that the skin needs. She also notes that this collagen has other ingredients that are good for the skin, such as hyaluronic acid, magnesium, and ceremonial matcha. # Brand positioning Mat Chaco aims to be a wellness brand that creates products for women in their 40s who are starting to think about taking collagen. The brand pushes against category norms by advertising their collagen product as hydrolized collagen type 1 and 3, and including additional ingredients, such as hyaluronic acid, magnesium, and ceremonial matcha. The brand presents itself as a functional product that offers multiple ingredients to support skin health in one container. # Product Mat Chaco Matcha Collagen is a powdered dietary supplement to support skin health. The product contains hydrolized collagen types 1 and 3, hyaluronic acid, magnesium, and ceremonial matcha. The product is intended to be mixed into liquid and consumed. This product is for women who want to support their skin and want to take collagen, hyaluronic acid, magnesium, and ceremonial matcha. The product is hydrolized collagen type 1 and 3, which the ad states is the collagen that the skin needs. The product has hyaluronic acid, magnesium, and ceremonial matcha, so it is not only collagen, but is everything a woman needs in one bottle. The ad also notes that women may begin to notice changes in their skin in as little as 3 weeks, and the product has more than 500 reviews from women saying the same. # Visual style The ad is a mix of selfie-style camera work, and stationary shots. The lighting is generally bright and sunny, but the lighting changes based on the location. The editing style uses quick cuts. The production quality is polished. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Ahórrate el disgusto de probar otros que no funcionan, porque este funciona y está buenísimo. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 If you're over 40 and you're starting to think about taking collagen, this is for you. The woman addresses the camera to discuss the topic of collagen, setting up that she's speaking to an audience that is over the age of 40. - 00:06–00:13 00:06–00:13 The woman is walking through a store that has a lot of collagen options, stating that they all promise the same thing: firmer skin, less wrinkles, joints that don't creak. This portion of the ad highlights the broad market of collagen products, and states what consumer benefit most of these products advertise. - 00:13–00:24 00:13–00:24 The woman picks up a container of collagen and then says, "But what they don't tell you is this: the majority of the collagen you see here is not hydrolized. And what does that mean? That your body hardly absorbs it." This portion of the ad identifies a product flaw in many collagen products, stating that many of them are not hydrolized and therefore not absorbed into the body. - 00:24–00:26 00:24–00:26 The woman gives a thumbs down to the collagen product and says, "Let's go, that you're throwing 25 or 30 euros in the trash." This continues the point in the previous section, that many collagen products are a waste of money because they don't actually work. - 00:26–00:33 00:26–00:33 A woman is shown pouring collagen into a glass of liquid and drinking it. The woman says, "And then there's the matter of taste. I've tried several, and some taste like old fish. And of course, like this, impossible." This section discusses the negative flavor of many collagen products, which makes them difficult to consume. - 00:33–00:41 00:33–00:41 The woman holds up the Mat Chaco Matcha Collagen product and says, "That's why I've been with this for months: from Matcha & Co. It is type 1 and 3 hydrolized collagen, which are the ones your skin really needs." This section begins the introduction of the promoted product. It advertises that it is hydrolized collagen and is type 1 and 3 collagen, which the skin needs. - 00:41–00:51 00:41–00:51 The woman is preparing the product and says, "But also, it has hyaluronic acid, magnesium, and ceremonial matcha. So, it's not just collagen, it's everything you need in one bottle." This continues the description of the product, stating that it has other ingredients in addition to collagen. - 00:51–01:00 00:51–01:00 The woman looks in the mirror and says, "I started noticing it after three weeks or so: more hydrated, more luminous skin." A close up of her skin is shown, and then the woman says, "And it has more than 500 reviews from women who say the same." This section introduces customer testimonials, stating that many women have also experienced positive results. - 01:00–01:06 01:00–01:06 The woman drinks the product and says, "Save yourself the displeasure of trying others that don't work, because this one works and is very good." The woman encourages the consumer to purchase the product and says it's a good flavor. 

# Ad summary This ad for Matcha & Co promotes their matcha products as a coffee alternative, highlighting a discount. # Brand positioning Matcha & Co specializes in providing high-quality matcha products. The brand aims to be synonymous with authentic matcha experiences, emphasizing the ceremonial aspect of matcha consumption. Their products cater to those seeking a sophisticated alternative to traditional coffee, and it is positioned to appeal to consumers who value organic ingredients. The brand seemingly focuses on both functional and emotional benefits—the former appealing to those looking for energy and the latter for those looking for relaxation. # Product The ad promotes Matcha & Co's matcha, specifically highlighting their "Matcha Ceremonial" grade. The matcha is advertised as an alternative to coffee, emphasizing its authentic taste and experience. The product is available in powdered form, as shown in the wooden bowl, and also comes in a black container, promising convenience and freshness. The matcha is marketed towards individuals looking for a premium, organic, and health-conscious beverage option. # Visual style The ad has a clean, minimalist aesthetic with a focus on natural tones and textures. The production quality appears to be high, with well-lit studio shots. The image treatment includes subtle color grading to enhance the natural colors of the matcha and other elements. The typography is integrated in a straightforward manner, with clear, legible fonts. Overall, the visual style is designed to be calming and sophisticated, which promotes the quality of the matcha. # Hooks Headline: 87% de quienes prueban este matcha no vuelven al café # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating that 87% of people who try Matcha & Co's matcha do not return to coffee. This is a claim that aims to immediately capture the viewer's attention by suggesting the product is superior to traditional coffee, told from the brand's perspective. - Next, the ad invites the viewer to try the authentic Matcha Ceremonial, implying a premium and traditional experience. This continues from the brand's POV and positions their matcha as not just a beverage, but a ceremonial indulgence. - Lastly, the ad highlights a discount offer of up to 20% on orders over 45€, using the code MATCHA20. This is from the brand's POV, incentivizing the viewer to make a purchase by providing a clear and immediate financial benefit.

# Ad summary This ad is for Machanco Matcha Collagen, an ingestible collagen product in powder form. The ad begins by suggesting that those over 40 who are thinking about taking collagen need to watch this. The ad states that many collagen options promise results, but don't tell you that the collagen is not hydrolized, meaning your body barely absorbs it, so you are throwing money away. In addition, other collagen products taste bad. This ad introduces Matcha Collagen which is hydrolyzed type 1 and 3 collagen, which the ad claims is what your skin really needs. It contains hylauronic acid, magnesium, and ceremonial matcha. The ad claims that within 3 weeks the user's skin will be more hydrated and luminous. There are over 500 reviews of women who say the same thing. The ad encourages the viewer to avoid the trial and error of using collagen products that don't work, and claims that Matcha Collagen works and tastes great. # Brand positioning Matcha Collagen is presented as a brand focused on holistic wellness and beauty from within. The brand claims to offer a premium collagen supplement that addresses the needs of mature skin, specifically targeting women over 40. It differentiates itself by providing hydrolized collagen that is more absorbable, while also promoting a positive lifestyle through natural ingredients and a matcha flavor. # Product Matcha Collagen is a collagen supplement powder from Machanco. It comes in a large white tub with a black lid. The product contains collagen peptides type 1 and 3, plus ceremonial grade matcha, hyaluronic acid, and magnesium. The ad asserts that the hydrolyzed collagen ensures better absorption. According to the ad, it's all the viewer needs in one container. The matcha offers a pleasant flavor, unlike other collagen supplements that the ad claims have a "fishy" taste. # Visual style The ad has a natural aesthetic with bright lighting and natural backgrounds. The editing style is a mix of quick cuts and static shots. The production quality feels polished and hybrid, with natural outdoor shots and lifestyle B-roll, supporting the intended tone and audience. The pacing is fast, with cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A woman walks along the sidewalk in front of a coffee shop while holding the camera in selfie position. - 00:00–00:05 The creator, who is holding the camera, speaks directly to the audience, saying that if the viewer is over 40 and starting to think about collagen, then what she has to say will be interesting to the viewer. This is intended to draw the target audience in and signal that this ad is for them. - 00:06–00:09 A woman walks down the aisle in a pharmacy that is packed with supplements and skincare products. The store name is "Vital Care". - 00:06–00:12 The creator continues the narrative, commenting on the many options for collagen supplements. The goal is to set up that there are many collagen options, and that they all say the same thing. - 00:12–00:14 The woman walks to a shelf and looks at a bottle of collagen supplements. - 00:14–00:18 The woman picks up a bottle and looks at the label. - 00:14–00:18 She says that what they don't tell you is that most collagen is not hydrolized. This is intended to raise suspicion about competitor products. - 00:20–00:21 Shelves of collagen supplements are shown. - 00:22–00:25 Animated image of skin cells. - 00:19–00:25 The creator continues, stating that if collagen is not hydrolized, then the body hardly absorbs it. She claims that you're basically throwing money away. The animated skin cells are intended to demonstrate absorbtion. - 00:25–00:25 The woman from before holds a bottle of collagen while giving a thumbs down. - 00:26–00:28 Collagen powder is scooped into a glass of water. - 00:28–00:34 The woman from before is shown drinking a glass of collagen. - 00:27–00:34 The creator says that another consideration is flavor. She claims that some collagen products taste like old fish, so it's impossible to stick to. This demonstrates some of the pain points of other collagen products. - 00:35–00:38 The woman smiles and holds up a tub of Matcha Collagen. - 00:35–00:38 She announces that she's been using this product, and names the brand. - 00:40–00:42 Close up of the container showing the powder product inside. - 00:38–00:42 The creator notes that Matcha Collagen is hydrolized collagen types 1 and 3, which she claims are the types of collagen your skin really needs. This positions her product as unique and better than others, as well as offering specific product attributes. - 00:43–00:46 The woman mixes the product with a milk frother. - 00:47–00:51 The woman drinks the product. - 00:42–00:51 She mentions that it contains magnesium, hyaluronic acid, and ceremonial matcha, and that it is not just collagen, but everything you need in one container. The claim is intended to position the product as better value. - 00:52–00:54 Close up of the woman's face in the mirror. - 00:54–00:56 Close up of her skin showing skin texture and pores. - 00:57–01:01 The woman looks at her face in the mirror. - 00:59–01:01 The woman touches her face. - 00:52–01:01 The woman comments that she started noticing a difference in her skin after 3 weeks, stating that her skin was more hydrated and luminous. She also notes that there are 500 reviews that say the same. This offers a testimonial and also social proof. - 01:02–01:06 The woman sips her Matcha Collagen drink at her desk while she works. - 01:01–01:06 The creator closes by encouraging the viewer to avoid the trial and error of other collagen products, and that this one is good and tastes great. This offers a shortcut and closes the narrative arc.

# Ad summary This ad showcases Matcha Collagen in a setting that subtly alludes to health and wellness, targeting individuals seeking to enhance their skin health through a collagen supplement enriched with matcha. # Brand positioning MATCHA & CO is presented as a provider of health and beauty supplements, specifically collagen products. It emphasizes the integration of matcha, positioning the brand as innovative by combining traditional health ingredients with modern wellness trends. The brand appears to value natural ingredients and aims to appeal to consumers looking for accessible ways to enhance their beauty regimen. # Product The featured product is MATCHA & CO’s Matcha Collagen supplement, available in powder form. It combines hydrolyzed collagen, matcha tea, magnesium, and hyaluronic acid to enhance skin health from within. The product aims to address the desire for a convenient and accessible way to incorporate these beneficial ingredients into one's diet, targeting individuals looking to improve their skin’s appearance with a single, easy-to-use supplement. # Visual style The ad uses a clean, minimalist visual style with natural lighting. The color palette is soft and muted, emphasizing the product's natural and health-focused positioning. The composition is balanced, with a focus on the product and lifestyle elements that suggest an active, health-conscious audience. # Hooks Headline: El colágeno de matcha con el que cuidar tu piel desde dentro # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a quote from GRAZIA magazine, highlighting the benefits of matcha collagen for skin health. This positions the product as a solution for improving skin from within through the lens of a trusted media source. - Next, the ad defines Matcha Collagen as containing hydrolyzed collagen with matcha tea, magnesium, and hyaluronic acid. This informs the audience of the product's composition and benefits, clarifying what makes it unique.

# Ad summary This ad features a customer testimonial for Matcha & Co's Matcha Collagen supplement. The testimonial highlights the product's benefits, such as improved taste, solubility, and energy without nervousness, and suggests it has simplified the customer's life by combining three beneficial ingredients in one. # Brand positioning Matcha & Co is presented as a brand offering health and wellness supplements, with a focus on natural ingredients and products that simplify daily routines. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective solutions for health-conscious individuals looking for supplements that are easy to incorporate into their lifestyle. The brand promotes a lifestyle of well-being, energy, and simplicity, and they stand out by providing products that combine multiple benefits into one, addressing common consumer frustrations with traditional supplements. # Product Matcha Collagen is a dietary supplement by Matcha & Co that combines the benefits of hydrolyzed collagen peptides, magnesium, coconut grade matcha, and hyaluronic acid in a single product. It aims to simplify health routines by providing three essential ingredients in one convenient formula. The product is designed for individuals seeking to improve their health and wellness by combining collagen for skin and joint health, matcha for energy and antioxidant benefits, and magnesium for overall well-being. The product addresses the common issues of poor taste and solubility often associated with powdered collagen and magnesium supplements. It comes in powder form, as indicated by the on-package text. # Visual style The ad uses a clean and minimalist visual style, with a soft pastel color palette and a focus on product presentation and customer testimonials. The image has a polished, studio-shot quality with clear lighting and a simple background. The layout is organized and easy to scan, with the product and key messaging clearly visible. The ad leverages platform-native design cues by mimicking the appearance of a customer review, enhancing scannability and stop power in feed. # Hooks Headline: El mejor combo: matcha y colágeno # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a five-star rating and a headline emphasizing the product as 'The best combo: matcha and collagen'. This is intended to immediately capture the viewer's attention and highlight the product's key ingredients and benefits, from the brand's POV. - A testimonial from a customer named Eva R. shares her experience with the product, noting that she used to take hydrolyzed collagen and magnesium supplements but was not convinced by their taste or solubility. Eva R.'s testimonial is intended to build trust and credibility by showcasing real customer experiences with the product, from the customer's POV. - Eva R. continues her testimonial, mentioning that she also started consuming matcha tea for its health benefits and to reduce her caffeine intake, and she was excited to find a product that combined all three ingredients. This is intended to emphasize the product's unique value proposition by showing how it simplifies the customer's routine and provides multiple benefits in one product, from the customer's POV. - Eva R. concludes her testimonial by highlighting the product's pleasant taste when mixed with oat milk, its ability to provide energy without nervousness, and her overall satisfaction, stating that she is on her second container and that it has become part of her daily routine. This is intended to reinforce the product's benefits and encourage viewers to try it themselves by demonstrating a positive user experience, from the customer's POV.

# Ad summary This image ad for Matcha & CO presents matcha as a superior alternative to coffee, supported by a testimonial-style headline. The ad features a glass of matcha and the product packaging, alongside a discount offer to encourage trial. # Brand positioning Matcha & CO is positioned as a provider of authentic, premium matcha. The brand seems to target health-conscious individuals seeking a sophisticated and potentially superior alternative to coffee. The brand emphasizes the ceremonial grade of its matcha, suggesting a focus on quality and tradition, pushing against the norm of instant or lower-quality matcha offerings. This positions the brand towards the emotional benefit of enjoying a ritualistic, high-quality beverage experience. # Product The product featured is Matcha Premium Ceremonial Grade, a high-quality matcha powder. The ad suggests it is an alternative to coffee, targeting those looking to switch from or reduce their coffee consumption. The product is showcased as being 100% organic. The ad aims to lower the barrier to purchase by offering a discount code (MATCHA20) for orders over 45€, encouraging potential customers to try it. # Visual style The ad features a clean, minimalist visual style with soft lighting and neutral tones. The product is centrally positioned, creating a sense of natural health and quality. The overall aesthetic is designed to be calming and appealing, aligning with the health and wellness space. # Hooks Headline: 87% de quienes prueban este matcha no vuelven al café # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the claim that '87% de quienes prueban este matcha no vuelven al café' (87% of those who try this matcha don't go back to coffee), implying that once people experience this matcha, they will prefer it over coffee. The brand is presenting this statistic as a strong endorsement of their product's superior taste and appeal. - Next, the ad invites viewers to 'Prueba el auténtico Matcha Ceremonial' (Try the authentic Ceremonial Matcha), encouraging them to experience the product and confirm its superiority. The brand is directly inviting consumers to sample the authenticity and quality of their matcha product. - The ad concludes by offering 'HASTA 20% DTO EN PEDIDOS +45€ CÓDIGO MATCHA20' (Up to 20% off on orders +45€ CODE MATCHA20), incentivizing potential customers to make a purchase with a discount on larger orders. The brand is using this offer to reduce purchase friction and encourage trial, particularly for those who might be hesitant to switch from coffee.

# Ad summary This image ad promotes Matcha Vanilla as a healthier alternative to snacking on cookies. It uses a before-and-after format to highlight the change in habits. # Brand positioning The brand, Matcha Vainilla, positions itself as a provider of healthy and natural alternatives to common snacking habits. The brand emphasizes the benefits of its matcha vanilla product as a satisfying and delicious option, contrasting it with less healthy choices like cookies. The brand aims to occupy a space in the consumer's mind as a go-to for guilt-free indulgence, aligning with values of health, natural ingredients, and delicious taste. It pushes against the norm of unhealthy snacking by offering a functional and emotional alternative that is both good for the body and enjoyable to consume. # Product The featured product is Matcha Vanilla, presented as a healthy and delicious alternative to traditional snacks. The product is shown in a powdered form inside a white container with the brand's logo and product name (on-package label text) "MATCHA VAINILLA". It is also shown prepared as a drink in a glass, with a vibrant green layer on top and a creamy white layer below. The ad highlights the product's key attributes, including being "Saciante" (satisfying), "Natural", and "Delicioso" (delicious). The product is positioned for individuals looking to replace unhealthy snacking habits with a more nutritious and enjoyable option. The ad addresses the purchase barrier of taste by emphasizing the deliciousness of the matcha vanilla, making it an appealing choice for those seeking a healthier lifestyle without sacrificing flavor. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot, with soft lighting and a neutral color palette. The layout is simple and balanced, with a clear division between the old and new habits. The typography is clean and legible, and the overall aesthetic is modern and inviting. # Hooks Headline: Antes picaba entre horas... ahora tomo Matcha Vainilla. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by contrasting past snacking habits with current ones, stating, "Antes picaba entre horas... ahora tomo Matcha Vainilla." This sets up the narrative of replacing unhealthy snacks with a healthier alternative, told from the perspective of a consumer who has made the switch. The intention is to immediately capture the viewer's attention by highlighting a common struggle and presenting a solution. - The ad visually reinforces this contrast by placing a stack of cookies on the left side of the image, labeled "VIEJOS HÁBITOS" (old habits), and a glass of Matcha Vanilla drink along with the product container on the right side, labeled "NUEVOS HÁBITOS" (new habits). This visual comparison emphasizes the shift from unhealthy to healthy choices, told from the brand's perspective. The intention is to clearly illustrate the product's role as a replacement for less desirable snacking options. - The ad concludes by highlighting the key benefits of Matcha Vanilla, labeling it as "Saciante" (satisfying), "Natural", and "Delicioso" (delicious). This reinforces the product's value proposition and addresses potential concerns about taste and satisfaction, told from the brand's perspective. The intention is to persuade the viewer that Matcha Vanilla is a worthwhile and enjoyable alternative to unhealthy snacks.

# Ad summary This ad promotes Matcha Collagen, highlighting its benefits and comparing it to other collagen products. # Brand positioning MATCHA & CO is presented as a modern wellness brand focused on integrating the benefits of matcha with other health-boosting ingredients like collagen. The brand aims to occupy a space in the consumer's mind as a provider of health and wellness solutions that are innovative and convenient. Their product combines traditional ingredients, like matcha, with modern wellness trends, like collagen, to create unique offerings. The brand aligns with a health-conscious lifestyle, promoting well-being through natural and effective supplements. The brand positions itself as a provider of innovative wellness solutions, focusing on the functional benefits of their products. # Product The featured product is Matcha Collagen, a dietary supplement combining collagen and matcha. It is designed for individuals seeking to improve their bone health, skin health, and overall wellness. The product contains Hydrolyzed Collagen peptides, Magnesium, Ceremonial Grade Matcha, and Hyaluronic Acid. It comes in vanilla and original flavors. A key selling point highlighted is its ability to fortify bones in just 4 weeks. The product is presented as a powder, packaged in a cylindrical can with a label featuring the brand and product name. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The production quality is high, suggesting a studio shot with controlled lighting and professional staging. The visual motif includes a simple stacked arrangement of product packaging on a beige surface, with clear, legible text overlays. The image treatment appears to involve subtle color grading to enhance the product's visual appeal, with a neutral background that keeps the focus on the product. The overall style is modern and health-focused, designed to convey trustworthiness and efficacy. # Hooks Headline: FORTALECER TUS HUESOS EN 4 SEMANAS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a top headline that announces the core benefit: "FORTALECER TUS HUESOS EN 4 SEMANAS", or strengthen your bones in 4 weeks. This serves to grab the viewer's attention immediately by promising a concrete health benefit within a defined timeframe. The perspective is from the brand, showcasing a key advantage of using their product. - Next, the ad prominently displays the product, "Matcha Collagen," with two containers stacked on top of each other. This visually reinforces the brand and product name, aiming to create recognition and familiarity. The perspective is from the brand, highlighting its product and building brand awareness. - Finally, the ad presents comparative data in a green and blue bulleted list: "↑ Matcha Colágeno +22%", "↑ Colágeno en pastillas +9,4%", "↑ Colágeno en cremas +6,5%". This highlights the superior effectiveness of Matcha Collagen relative to collagen pills and creams, intending to persuade the audience that Matcha Collagen is the more effective choice. The perspective shifts to an external, data-driven source, adding credibility to the claims.

# Ad summary This ad promotes an app that assists users with tracking habits and providing personalized discounts. The ad features a smartphone displaying the app interface, alongside feature callouts and a discount offer. The color scheme is primarily green and white. # Brand positioning Based on visual elements alone, the brand appears to be centered around wellness and mindfulness, with a focus on personalized routines and healthy habits. The app interface suggests that it offers tools for tracking daily activities, managing habits, and providing rewards or discounts. The brand seems to position itself as a companion for daily self-improvement, encouraging consistency and offering a supportive community. There is no evident element of functional or emotional brand positioning in the ad copy or visual. # Product The featured product is a mobile app that helps users track habits, earn rewards, connect with a community, access healthy recipes, and receive personalized offers and discounts. The app’s interface, displayed on a smartphone, showcases features such as daily rituals tracking, step monitoring, and meditation prompts. The product addresses the purchase barrier of commitment by gamifying habit tracking and offering incentives. The app promotes consistent use by framing it as a way to unlock a user's “superpower.” It seems to be designed for daily use, with features aimed at enhancing mindfulness, healthy eating, and routine management. # Visual style The ad has a clean, modern aesthetic with a minimalist design. The color palette is predominantly green and white, creating a fresh and inviting feel. The smartphone mock-up is professionally rendered, with a focus on showcasing the app's interface and features. The overall production quality appears to be high, with attention to detail in the icons and typography. The design seems tailored for in-feed placement, with clear headings and concise information presented in an easy-to-scan format. # Hooks Headline: Ainda não tens... a nossa nova app? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by questioning if the viewer has the brand's new app. This message intends to create awareness and interest, inviting the viewer to explore a new offering from the brand. This part of the story comes from the brand. - The brand encourages the viewer to download the app now, highlighting that they will receive 15% off. This is designed to incentivize immediate action, providing a clear benefit for downloading the app. This part of the story comes from the brand. - The ad showcases the app's features through a mock-up on a smartphone screen, highlighting its points and rewards system, community, healthy recipes, habit tracking, and personalized offers. This is intended to educate the viewer about the app's capabilities and benefits, demonstrating its value. This part of the story comes from the brand, showing what the customer will experience when they use the app. - The ad concludes by indicating that the app is available for download on both the App Store and Google Play. This serves as a direct call to action, making it easy for the viewer to take the next step and download the app. This part of the story comes from the brand.

# Ad summary This ad promotes Matcha & Co products through a day-in-the-life style video. The woman in the video drinks different Matcha & Co products throughout her day, highlighting the benefits of each one. The ad concludes with a discount code offer. # Brand positioning Matcha & Co is presented as a brand focused on providing functional, natural, and accessible wellness solutions through their matcha-based products. The brand presents itself as a convenient way to integrate health-boosting ingredients like collagen, vitamins, and antioxidants into a daily routine. The brand's positioning leans towards promoting a lifestyle of balance and well-being. It aims to be an everyday wellness solution. # Product The ad features three Matcha & Co products: Matcha Collagen, Matcha Premium, and Sleep & Dream tea. Matcha Collagen is a bovine-origin chocolate-flavored collagen powder that helps provide energy and nutritional benefits. Matcha Premium is a 100% organic powder providing sustained energy without jitters or crashes. The Sleep & Dream tea helps prepare your body for deep rest. # Visual style The ad uses a clean, bright, and natural aesthetic. It has a polished commercial look but also maintains a UGC feel. The editing style includes quick cuts and smooth transitions. The visuals are synced to the audio, emphasizing product actions and benefits. The overall pacing is upbeat but consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Consigue un 15% de descuento con el código Matcha15 (Get 15% off with code Matcha15) # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman laying in bed, waking up. - 00:02–00:03 She states that her energy and body completely changed since she started drinking something every morning. The message is a personal testimonial-style claim implying significant positive change from a consistent routine. - 00:03–00:04 The ad transitions to a shot of Matcha Collagen, along with a mug on a cutting board. - 00:04–00:07 The woman scoops Matcha Collagen into a mug, adding water, and mixing it. This beat visually demonstrates the ease of preparation and the product. - 00:07–00:09 She is shown drinking Matcha Collagen while working on a laptop. This emphasizes the product's role in a daily routine, offering both energy and nutrition. - 00:09–00:11 The woman prepares Matcha Premium in a reusable water bottle. This beat introduces another product from the line, showcasing its portability and use for on-the-go energy. - 00:11–00:13 The woman is seen holding Matcha Premium on a patch of grass, implying a walk or outdoor activity. This reinforces the product's benefit of sustained energy without the negative side effects of crashes or jitters. - 00:13–00:18 The scene transitions to a lunch between friends where the woman enjoys a meal before preparing a cup of Happy Digestion tea. The scene shows Happy Digestion supports light digestion. - 00:19–00:26 The ad transitions to a bedtime scene where the woman prepares Sleep & Dream tea to disconnect and prepare her body for deep rest. - 00:26–00:31 The ad concludes by showing the discount code available for 15% off.

# Ad summary This ad aims to educate consumers on the characteristics of quality matcha and features various matcha products from MATCHA & CO. # Brand positioning MATCHA & CO. presents itself as a brand focused on providing high-quality, organic matcha products. The brand emphasizes the importance of matcha color and texture as indicators of quality, positioning itself as an expert and reliable source for matcha enthusiasts. By highlighting the characteristics of good matcha and offering a range of products with ecological certification, MATCHA & CO. aims to occupy a space in the consumer's mind as a brand that values quality, health, and environmental responsibility. The brand pushes against the norm of selling lower-quality matcha by educating consumers on what to look for when buying matcha, and aligns with a lifestyle that values health, wellness, and informed purchasing decisions. The brand's positioning is functional, emphasizing the quality and health benefits of its matcha, while also appealing to consumers' emotional desire for a healthy and sustainable lifestyle. # Product The ad features MATCHA & CO.'s range of organic matcha products, including culinary grade matcha, premium matcha, and other variations. The ad primarily focuses on educating viewers on the visual and tactile characteristics of quality matcha. Good matcha is defined as having a vibrant green color, a smooth, silky texture when rubbed on paper, being finely milled, and lacking a bitter taste. The ad showcases various MATCHA & CO. products, each differentiated by its grade and intended use, such as culinary grade for cooking and premium grade for traditional tea preparation. The key USP is the emphasis on quality, organic certification, and the absence of undesirable qualities like a brown color or bitter taste. The ad suggests that MATCHA & CO.'s matcha is worth buying because it ensures a superior sensory experience and nutritional benefits. The ad also addresses the purchase barrier of uncertainty by educating consumers on how to identify quality matcha. # Visual style The ad has a clean and well-lit aesthetic, resembling a polished product demo. The editing style includes static shots and smooth transitions to maintain a focus on visual clarity. The production quality appears professional, supporting the educational tone. The pacing is consistent at around 15-20 cuts per minute. Audio-visual sync is present, with text and product actions timed to align with the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Síguenos para conocer todo sobre el tema matcha. ("Follow us to know everything about matcha.") # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by addressing the viewer directly and warning against being deceived when buying matcha. - 00:01–00:06 The ad establishes that good matcha should be a vibrant green color and that the intensity of the color indicates its quality. - 00:06–00:09 The ad follows by warning against buying matcha that is brown, establishing that color is a key indicator of quality, and continues to show four matcha products. - 00:09–00:11 The ad highlights that the matcha products are ecologically certified, reinforcing the brand's commitment to sustainability. - 00:11–00:18 The ad transitions to a demonstration of the culinary grade matcha, explaining that it is intended for cooking and has a less vibrant green color due to being sourced from the lower leaves of the plant. - 00:18–00:24 The ad highlights that quality matcha should have a silky texture and be capable of "painting" a white paper, indicating fine milling. - 00:24–00:30 The ad returns to the color attribute, reiterating that quality matcha has a vibrant green color because it is rich in antioxidants, nutrients, and chlorophyll. - 00:30–00:31 The ad informs that quality matcha should not taste bitter. - 00:31–00:34 The ad closes by asking the viewer to follow for more matcha content.

# Ad summary This ad showcases a woman opening a can of matcha powder and preparing a beverage. Throughout the video, onscreen text highlights a variety of benefits linked to drinking matcha, including boosting metabolism, providing sustained energy, reducing stress, and improving immune function. # Brand positioning Matcha & Co is presented as a premium tea brand, offering matcha that not only tastes good but also provides a range of health benefits. The brand positions itself as a provider of the best matcha tea for consumers seeking to improve their overall well-being. It stands out by promoting both functional and emotional benefits, such as stress reduction, in addition to physical health improvements. The brand appears to be in line with health and wellness category norms, but also emphasizes the antioxidant and detoxifying properties of its product, implying a focus on purity and health. # Product Matcha & Co offers matcha tea powder, highlighted for its health benefits. The ad demonstrates how to prepare the matcha powder into a beverage, showing the process of sieving the powder, adding water, and mixing with a traditional bamboo whisk. The tea is presented as a health booster that "Acelera el metabolismo y la quema de grasas" (speeds up metabolism and fat burning), "Da energía durante un tiempo prolongado" (provides energy for an extended period), "Reduce los niveles de estrés y ansiedad" (reduces stress and anxiety levels), "Mejora tu sistema inmunológico" (improves your immune system), "Reduce el envejecimiento y oxidación celular" (reduces aging and cellular oxidation), and "Desintoxica tu cuerpo y mantiene tu piel radiante" (detoxifies your body and keeps your skin radiant). The ad addresses the potential barrier of preparation by demonstrating the simple steps to make the tea, thus highlighting its ease of use. # Visual style The ad has a clean, bright aesthetic with natural lighting, suggesting a focus on health and purity. The editing is simple and straightforward, with static shots and smooth transitions. The production quality is good, but has a slightly scrappy UGC feel. The pacing is consistent, and actions are loosely timed to the music. The shots are framed from a medium distance, allowing the viewer to focus on the product and its preparation. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action MATCHAANDCO.COM # Point of view - [object Object] # Storyline - 00:00–00:02 The woman opens a can of matcha and the text overlay appears, introducing the benefits of matcha. - 00:02–00:05 00:02–00:05 The woman sieves matcha powder into a cup and the text overlay states that matcha accelerates metabolism and fat burning. This is presented as a benefit of using matcha and addresses health-conscious consumers. The perspective is from the brand, highlighting functional benefits, with a focus on weight management. - 00:05–00:07 00:05–00:07 The woman pours water into the cup, and the text overlay highlights that matcha provides energy for an extended period. This builds on the previous point, promising sustained energy. This is also presented from the brand perspective, promising an additional functional benefit. - 00:07–00:10 00:07–00:10 The woman mixes the matcha with a bamboo whisk. Text appears highlighting that matcha reduces stress and anxiety levels. This is presented as an emotional benefit, suggesting a calming effect. The perspective is again from the brand, emphasizing well-being in addition to physical health. - 00:10–00:12 00:10–00:12 A close up shot of the prepared matcha. The text overlay states that matcha improves the immune system. This is a functional claim, positioning matcha as a health-boosting beverage. - 00:12–00:15 00:12–00:15 The woman pours milk into a glass and the text overlay appears, stating that matcha reduces aging and cellular oxidation. This anti-aging claim targets consumers concerned with longevity and skin health, presented from the brand perspective. - 00:15–00:17 00:15–00:17 The woman pours matcha into the glass of milk, and the text overlay promises that matcha detoxifies the body and keeps skin radiant. This builds on the previous claims, reinforcing the health and beauty benefits. This serves as a final point in a series of benefit claims. - 00:18–00:20 00:18–00:20 The Matcha & Co logo and website address appear, providing the viewer with information on where to purchase the product. The text encourages viewers to "Consigue el mejor té matcha" (Get the best matcha tea) reinforcing the brand positioning.

# Ad summary This image ad features a customer testimonial for Matcha & Co's Matcha Collagen supplement. The ad highlights the product's benefits, such as providing energy without nervousness and its ease of use by mixing with milk, while also offering a limited-time discount. # Brand positioning Matcha & Co is presented as a health and wellness brand that focuses on the benefits of matcha, particularly in combination with other supplements like collagen. The brand's positioning is functional, emphasizing health benefits, ease of use, and a lifestyle that includes daily routines with a focus on natural ingredients. The brand aligns with a health-conscious lifestyle, potentially pushing against typical energy drinks that may cause nervousness and aiming to simplify the consumer's routine by offering a product that combines multiple benefits in one. # Product The product being advertised is Matcha Collagen supplement by Matcha & Co. It is presented as a combination of hydrolyzed collagen, magnesium, and matcha in powder form. The product is designed for individuals seeking the health benefits of both collagen and matcha, such as improved energy without the side effects of caffeine, and supporting overall health. It also addresses the difficulty of dissolving powder supplements, highlighting its perfect solubility. The product is positioned as a convenient solution, combining three benefits in one, and is easy to incorporate into daily routines, such as mixing with milk. # Visual style The ad has a clean, minimalist aesthetic with a light, pastel background. The product is well-lit and prominently displayed. The text is easy to read and well-organized, with a focus on highlighting key benefits and social proof. The overall style is polished and professional, giving the impression of a high-quality product and brand. The use of a customer testimonial adds a personal touch, making the ad more relatable and trustworthy. # Hooks Headline: El mejor combo: matcha y colágeno # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a customer testimonial from "Eva R.", a customer. The purpose is to provide social proof, highlighting the product's effectiveness and convenience. The viewer experiences this from the customer's POV. - Eva states that she used to take hydrolyzed collagen and magnesium supplements, but she was not convinced by their taste and the difficulty in dissolving them. This addresses a common consumer frustration and makes the customer feel that their problem is being understood. The viewer experiences this from the customer's POV. - Eva shares that she started drinking matcha tea for its health benefits and to reduce caffeine consumption that makes her nervous. This positions Matcha & Co as a healthier alternative to other energy supplements. The viewer experiences this from the customer's POV. - Eva describes Matcha Collagen as a discovery that has simplified her life because it combines three benefits in one and has perfect solubility. She mentions mixing it with oat milk and says the taste is delicious, suggesting the product is easy to use and enjoyable. The viewer experiences this from the customer's POV. - Eva states that the product keeps her awake without nervousness, that she is on her second container, and that she is delighted with the product. It's now part of her routine to start the day with. This conveys the product's benefits and its positive impact on the customer's daily routine. The viewer experiences this from the customer's POV.