How Mamaearth Advertises on Meta

# Ad summary This ad promotes a sunscreen product with Vitamin C and Turmeric. It humorously addresses the problem of skin tanning and sun damage. A monster-like character warns about the dangers of using sunscreens with harmful chemicals. The ad highlights the product's key features, including SPF 50+, PA++++, Vitamin C, Turmeric, a toxin-free formula, in vivo tested protection, and quick absorption. The ad encourages viewers to comment for a product link. # Brand positioning The brand is presented as a knowledgeable and trustworthy source for sun protection advice, offering a solution that is both effective and safe. The brand positions itself against conventional sunscreens that may contain harmful chemicals. By incorporating natural ingredients, the brand aims to align with consumers who seek skincare solutions that are free of toxins and provide protection against sun damage. # Product The featured product is a sunscreen with Vitamin C and Turmeric. It offers SPF 50+ and PA++++ for sun protection. The product is toxin-free, provides in vivo tested protection, and ensures quick absorption without leaving a sticky feel. It contains Vitamin C, which acts as an antioxidant, and Turmeric to soothe and reduce inflammation. The sunscreen is designed to protect the skin from sun damage and prevent tanning. # Visual style The ad blends live-action footage with cartoon animation. The overall aesthetic is colorful and engaging, with a slightly exaggerated, humorous tone. Editing is fast-paced, and cuts are timed to coincide with audio cues and voiceover lines, enhancing the ad's energetic feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment kar (comment) # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A woman is on a beach and looks distressed, with dark marks on her face, suggesting sun damage. - 00:01–00:07 A monster-like character on her shoulder tells her not to scroll and accuses her of tanning her skin by going in the sun without sunscreen. The monster highlights that the sun isn't at fault; she is. - 00:07–00:11 The monster says she picks up just anything while looking at SPF while in a local shop. He further explains how she applies chemicals and toxins directly to her skin. - 00:11–00:15 The monster informs that, in order to avoid sun damage, it is important to look for certain ingredients in sunscreen. - 00:16–00:23 Animated sunscreen and Vitamin C ingredients protect the woman from sun damage. - 00:24–00:28 Animated turmeric protects the woman from sun damage and inflammation, next, the monster shares a secret. - 00:28–00:35 The monster displays the sunscreen product while listing its features, including a toxin-free formula, in vivo tested protection, and quick absorption. - 00:35–00:42 The woman applies sunscreen, then feels protected, with no sticky feeling, thanks to the lightweight protection of the secret sunscreen. - 00:42–00:47 The monster points to the camera and tells viewers to comment for the product link.

# Ad summary This ad promotes Mamaearth's Rosemary Anti-Hair Fall products. It highlights a 3-step process to achieve 94% stronger hair using rosemary hair oil, shampoo, and conditioner. The ad features a discount offer and emphasizes the natural ingredients of the products. # Brand positioning Mamaearth is presented as a natural and effective solution for hair fall. The brand emphasizes the use of rosemary in its products to promote stronger hair. Mamaearth positions itself as a brand that combines natural ingredients with scientific research to provide effective hair care solutions. The brand aligns with values of natural beauty and hair health, pushing against the use of harsh chemicals in hair care products. The brand positioning is both functional (addressing hair fall) and emotional (promoting confidence in hair health). # Product The ad features Mamaearth's Rosemary Anti-Hair Fall product line, consisting of three products: Rosemary Hair Oil, Rosemary Anti-Hair Fall Shampoo, and Rosemary Conditioner. The Rosemary Hair Oil is the first step in the hair care routine, designed to nourish the scalp and strengthen hair roots. The Rosemary Anti-Hair Fall Shampoo is the second step, formulated to cleanse the hair while reducing hair fall. The Rosemary Conditioner is the third step, intended to condition and further strengthen the hair. The ad highlights that using these three products together can lead to 94% stronger hair. The products are for individuals experiencing hair fall and seeking natural solutions to improve hair strength and health. The ad addresses the purchase barrier by offering a discount with the code SAVE25. # Visual style The ad has a clean and polished aesthetic with a focus on product presentation. The editing style is static with smooth transitions. The production quality is high-end, resembling a commercial. The pacing is slow and consistent, emphasizing the product and its benefits. The visual motifs include a light purple background and clear product placement. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by showcasing the three products: Rosemary Hair Oil, Rosemary Shampoo, and Rosemary Conditioner, arranged in a sequence representing the 3-step process. - 00:01–00:02 Arrows appear, illustrating the sequence of using the products: Step 1 Rosemary Hair Oil, Step 2 Rosemary Shampoo, and Step 3 Rosemary Conditioner. - 00:02–00:03 The ad highlights the benefit of using the 3-step process, stating it leads to 94% stronger hair. - 00:03–00:04 The ad concludes by presenting an offer of up to 25% off with the code SAVE25.

# Ad summary This ad showcases Mamaearth skincare and haircare products and promotes a cashback offer on orders above ₹999 with a coupon code. The visual focuses on three products: face wash, sunscreen, and shampoo. The ad aims to drive sales by offering a discount. # Brand positioning Mamaearth positions itself as a natural and safe brand, offering products made with natural ingredients, free from harmful chemicals, and suitable for all skin types. The brand emphasizes transparency and care, targeting consumers who are health-conscious and environmentally aware. Mamaearth aims to occupy a space in the consumer's mind as a trustworthy and reliable brand for gentle, effective, and sustainable personal care products. The brand aligns with values of natural living, safety, and environmental responsibility. Mamaearth addresses concerns about chemical-laden personal care products and offers gentle, plant-based solutions. The positioning is both functional, highlighting the natural ingredients and product efficacy, and emotional, appealing to the desire for safe and eco-friendly options. # Product The ad features three Mamaearth products: Rice Dewy Bright Face Wash, Vitamin C Daily Glow Sunscreen, and Rosemary Anti-Hair Fall Shampoo. The Rice Dewy Bright Face Wash is formulated with rice water and niacinamide and aims to provide a radiant glow and gentle cleansing, suitable for all skin types and ideal for achieving 'glass skin.' The Vitamin C Daily Glow Sunscreen contains Vitamin C and provides sun protection and a radiant glow, protecting the skin from sun damage while promoting brightness. The Rosemary Anti-Hair Fall Shampoo is designed to reduce hair fall with rosemary and methi dana. It promises to address hair fall concerns with a natural formulation, promoting healthier and stronger hair. The USPs include natural ingredients, absence of harmful chemicals, and specific benefits targeted at different skin and hair concerns, addressing purchase barriers by offering safe and effective personal care solutions. # Visual style The ad has a polished commercial aesthetic with a clean and bright visual style. The editing is static, with text overlays fading in and out. The production quality is high, suggesting a professional commercial. The pacing is slow and deliberate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a still image of three Mamaearth products. - 00:00–00:04 Text overlay appears indicating a 'Flat ₹500 Cashback' offer. This is intended to grab the viewer's attention with a deal. The perspective is from the brand. - 00:00–00:04 The cashback offer details 'ON ORDERS ABOVE ₹999' are displayed. This continues to inform the audience about the promotional specifics. - 00:01–00:04 The ad displays a coupon code 'Code: FLAT500' to encourage immediate action. This encourages the audience to take advantage of the offer quickly.

# Ad summary This ad promotes Mamaearth Lemon Anti-Dandruff Shampoo. It shows a creator talking about how he had dandruff and tried a lot of products without results. He shares how using this product has eliminated his dandruff, makes his hair three times softer, and is made of natural ingredients that are safe and free from harmful chemicals. # Brand positioning Mamaearth is presented as a brand providing hair and skincare products made with natural ingredients and free of harmful chemicals. The brand positions itself as a solution for common hair and skin concerns with a focus on gentle and safe formulations. # Product Mamaearth Lemon Anti-Dandruff Shampoo is a hair care product designed to reduce dandruff and soothe itchy scalps. It contains lemon, which keeps dandruff and flakes at bay, and aloe vera, which softens hair and soothes itchy scalps. The product claims to reduce dandruff by 100% and make hair three times softer. It is marketed as safe and made with natural ingredients, free from harmful chemicals. # Visual style The ad has a casual, UGC feel, with natural lighting and simple edits. The editing style includes quick cuts and some jump cuts to maintain a fast pace. The overall aesthetic is clean and bright, reflecting the natural and safe positioning of the brand. The pacing is fairly consistent at approximately 20 cuts per minute, helping to keep the viewer engaged. The cuts are generally timed to coincide with changes in speech or product highlights. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action COMMENT *HAIR* TO GET THIS PRODUCT # Point of view - [object Object] # Storyline - 00:00–00:03 The creator addresses the audience directly, asking them to try something and stating that they will be shocked as he was. - 00:03–00:08 00:03–00:08 The ad transitions to showing images of various male celebrities with healthy and stylish hair. This visually suggests the desired outcome of using the product. - 00:08–00:11 00:08–00:11 The creator expresses his frustration with trying many products without success, highlighting the common pain point of ineffective dandruff treatments. A visual of a store shelf with an X over it reinforces the idea that many products don't work. - 00:11–00:16 00:11–00:16 The creator introduces the Mamaearth Lemon Anti-Dandruff Shampoo as his solution, holding up the product and starting to list its benefits and ingredients. - 00:16–00:23 00:16–00:23 He highlights the key ingredients: lemon and aloe vera, and describes the benefits of each for dandruff and scalp health. Visuals of a "before and after" comparison of dandruff-ridden hair reinforce the product's effectiveness. - 00:23–00:26 00:23–00:26 The creator claims that regular use of the shampoo will reduce dandruff by 100%, promising a complete solution to the problem. - 00:26–00:33 00:26–00:33 He lists additional benefits of the product: making hair three times softer, being made with natural ingredients, and being safe and free from harmful chemicals, reinforcing the product's value proposition. - 00:33–00:34 00:33–00:34 The creator ends with a call to action, instructing viewers to comment "hair" to get the product.

# Ad summary A woman shares her love for Mamaearth Vitamin C Daily Glow Sunscreen. She highlights that it has SPF 50 PA 4+ sun protection, gives a natural glow, has turmeric for de-tan, and vitamin C for glow. She also mentions that it is in-vivo tested and absorbs quickly. She asks if the viewer is looking for a sunscreen that gives natural and toxin-free sun protection, then this is the one. # Brand positioning Mamaearth is presented as a brand that prioritizes natural and toxin-free ingredients in its skincare products. The brand aims to occupy a space in the consumer's mind as a provider of safe and effective skincare solutions. The brand aligns with values of health, wellness, and environmental consciousness, promoting a lifestyle that embraces natural beauty and self-care. Mamaearth pushes against the norm of using harsh chemicals in skincare products, offering a gentle and safe alternative. The brand positioning is both functional (providing sun protection and glow) and emotional (offering peace of mind with safe ingredients). # Product Mamaearth Vitamin C Daily Glow Sunscreen is a skincare product designed to provide sun protection and enhance the skin's natural glow. It is formulated with SPF 50 PA++++ for sun protection, turmeric for de-tan, and vitamin C for glow. The sunscreen is in-vivo tested and absorbs quickly into the skin. It is intended for individuals seeking natural and toxin-free sun protection. The product addresses the purchase barrier of concerns about harmful chemicals in sunscreen by offering a safe and natural alternative. The ad highlights that this sunscreen checks all the boxes for those seeking sun protection with added skincare benefits. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is decent, giving it a polished yet relatable vibe. The editing style includes quick cuts to highlight product features and application. The pacing is moderate, with cuts timed to key points in the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a woman introducing the importance of sunscreen. - 00:02–00:04 She then asks about the chemicals inside sunscreen, posing a question to the audience. - 00:04–00:08 She introduces Mamaearth Vitamin C Daily Glow Sunscreen as a solution. - 00:08–00:13 She highlights the product's features, including SPF 50 PA++++ sun protection and its ability to give a natural glow. - 00:13–00:18 She mentions the natural goodness of turmeric for de-tan and vitamin C for glow. - 00:19–00:22 She notes that it is in-vivo tested and absorbs quickly. - 00:23–00:30 She asks if the viewer is looking for natural and toxin-free sun protection, positioning the product as the solution.

# Ad summary This image ad for Mamaearth promotes a sale offering three products for ₹899, with a coupon code 'GET3'. The ad features three products: Ubtan Face Wash, Onion Shampoo, and Vitamin C Daily Glow Sunscreen, surrounded by ingredient props like turmeric, onion, and oranges. # Brand positioning Mamaearth is presented as a natural skincare brand that offers safe and effective products, free from harmful chemicals. The brand emphasizes using natural ingredients and follows the category norm of highlighting key ingredients and benefits. Mamaearth appears to be a brand focused on providing gentle and safe skincare solutions for the whole family, particularly those seeking natural, toxin-free alternatives. The brand is positioned to align with values of safety and natural ingredients. # Product The ad features three Mamaearth products. The first is Ubtan Face Wash with Turmeric & Saffron, designed for tan removal. The second is Onion Shampoo, formulated with Onion & Plant Keratin, to control hair fall. The third is Vitamin C Daily Glow Sunscreen, which offers sun protection with SPF 50. All three products are presented as improved, effective, and natural solutions in their respective categories. They are packaged in distinct tubes and bottles. # Visual style The ad features a clean and bright aesthetic with a product-focused layout. The production quality is high, with studio-shot visuals and attention to detail in the ingredient pairings with each product. The image treatment includes background removal to make the products stand out, and the typography is bold and legible. The overall style is platform-native, designed to be easily scannable and appealing in a social media feed. # Hooks Headline: Get 3 for ₹899 # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a promotional announcement that Mamaearth is having a 'WOW Wednesday' sale, conveying that this is a special offer. This part of the story is told from the brand's perspective, creating a sense of excitement and urgency. - The focal point transitions to the offer itself: getting '3 Products for ₹899' with the code 'GET3'. This message aims to capture attention and present the value proposition clearly and concisely. This is being told from the brand’s perspective, enticing the audience to take advantage of the deal. - The ad then shows the products being offered in the deal: Ubtan Face Wash, Onion Shampoo, and Vitamin C Daily Glow Sunscreen, highlighting their key benefits and ingredients. The story is now being told from a product-centric perspective, informing the customer of what they can purchase while also addressing common skin and hair concerns. It provides proof for the claim of offering '3 Products' shown above.

# Ad summary This ad for Mamaearth features three of the brand's bestseller products: Rosemary Anti-Hair Fall Shampoo, Vitamin C Daily Glow Sunscreen, and Rice Dewy Bright Face Wash. The ad highlights a flash sale offering 50% off on these bestsellers, with a limited time offer of only 6 hours left. The products are displayed against a gradient peach background and a light yellow platform with rice grains. # Brand positioning Mamaearth is presented as a natural and safe brand, emphasizing its commitment to toxin-free ingredients and eco-friendly practices. The brand aims to occupy the space of providing gentle and effective personal care products, promoting a lifestyle of conscious consumption and environmental responsibility. It aligns with values of natural beauty, safety, and sustainability, appealing to consumers who seek trustworthy and ethical products. The brand opposes harmful chemicals and promotes transparency in its formulations. The brand positioning is functional, emphasizing the natural ingredients and their benefits, while also being emotional, as it promotes a sense of trust and care for the environment. # Product The ad features three distinct Mamaearth products. First, the Rosemary Anti-Hair Fall Shampoo is designed to reduce hair loss and breakage, formulated with rosemary and methi dana, and offering an anti-frizz care complex. Second, the Vitamin C Daily Glow Sunscreen provides sun protection with SPF 50, aiming to give the skin a daily glow. Lastly, the Rice Dewy Bright Face Wash, made with rice water and niacinamide, aims to provide a glass skin effect. All three products emphasize natural ingredients and safe formulations, appealing to consumers seeking gentle yet effective skincare and haircare solutions. The ad highlights the promise of healthy hair and glowing skin through the use of these products, encouraging consumers to try them for their natural benefits. # Visual style The ad features a product-focused, studio-shot aesthetic with a clean and vibrant design. The visual motifs include a gradient background, product close-ups, and natural props. The image treatment involves bright lighting and color grading to enhance the natural tones of the products and ingredients. The typography is large and bold for the headlines, ensuring scannability in-feed. The style aims to be appealing and trustworthy, aligning with the brand's focus on natural and safe products. # Hooks Headline: Flat 50% Off # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting a limited-time offer, emphasizing urgency and scarcity by stating “ONLY 6 HOURS LEFT.” This is from the brand's POV, aiming to grab immediate attention and encourage quick action from the viewer. - The ad then introduces the main selling point: a “FLASH SALE” with “Flat 50% Off” on “Bestsellers.” The brand is communicating the high-value promotional discount on its popular products, emphasizing the opportunity to save money. This is also from the brand's POV. - The ad showcases three specific products: Rosemary Anti-Hair Fall Shampoo, Vitamin C Daily Glow Sunscreen, and Rice Dewy Bright Face Wash. This part of the storyline focuses on product presentation and the benefits each product provides (hair loss reduction, sun protection, and glowing skin). This is from the brand's POV, showcasing its product range and features. - The products are set on a platform with grains of rice scattered around and a half-cut lemon, with flowers on the side, indicating their natural ingredients. This detail visually reinforces the natural and gentle formulation of the products. This is from the brand's POV to reinforce its values. - The asterisk next to “Bestsellers” and the phrase “*Offer valid on select products” appears at the bottom right, suggesting that the discount is not applicable to all products. This is from the brand's POV.

# Ad summary This ad uses a humorous approach to promote a sunscreen product that includes Vitamin C and Turmeric. It features a woman who has gotten tanned because she didn't use sunscreen and a cartoon character that's covered in dirt and scolds her for not using the right sunscreen. The ad highlights the benefits of the sunscreen, including SPF 50+, Vitamin C, and Turmeric. # Brand positioning The brand is presented as an advocate for informed sun protection, contrasting itself with conventional sunscreens that may contain harmful chemicals. It positions itself as a source of natural, toxin-free sun protection, promoting a skincare routine that prioritizes both effectiveness and skin health. The brand aims to occupy a space in the consumer's mind as a reliable brand that prioritizes the use of beneficial ingredients in their sunscreen. # Product The product is a Vitamin C and Turmeric sunscreen, offering broad-spectrum sun protection with SPF 50+. It is designed for individuals seeking a lightweight, non-greasy sunscreen that protects against sun damage and promotes skin health. The key ingredients include Vitamin C, which acts as an antioxidant, and Turmeric, which calms and reduces skin inflammation. The sunscreen is toxin-free and in-vivo tested, designed for quick absorption and light-weight protection. It is specifically marketed to address concerns about tanning and skin damage, while also ensuring a comfortable, non-sticky feel upon application. # Visual style The ad's aesthetic blends a UGC feel with animated elements, creating a unique and engaging visual experience. The editing style includes quick cuts and seamless transitions to maintain a steady pace, and is UGC-like, supporting the tone. The pacing is quick. The audio-visual sync is high, with cuts and product actions timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment kar product link DM may baich doonga. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 A woman stands on a beach looking worried with dirt on her face and a mud monster on her shoulder scolding her for being out in the sun without sunscreen. - 00:07–00:15 The mud monster scolds her for using chemical filled sunscreens and tells her that if she wants to prevent sun damage, she needs to look for sunscreens that have these qualities. - 00:15–00:28 The mud monster explains that the sunscreen contains SPF 50+ and PA++++ sunscreen, vitamin c which protects the skin, and turmeric which protects against inflammation. - 00:28–00:35 The mud monster explains that their sunscreen is toxin free, in vivo tested, and quickly absorbed. - 00:35–00:39 The woman is shown putting on the product and liking that it is light weight. - 00:39–00:47 The mud monster shows the tube of sunscreen and tells the viewer that if they want a link to the product, they should comment for a direct message with the product link.

# Ad summary This ad promotes Mamaearth Ubtan Face Wash. The ad features a man who shows how messy it is to make a face mask. He then introduces Mamaearth Ubtan Face Wash as an easier alternative. He applies the face wash to his face and then shows the results. He says that the face wash helps to remove tan and gives a natural glow. He encourages viewers to start using the face wash and say goodbye to tan. # Brand positioning Mamaearth is presented as a brand that offers convenient and natural skincare solutions. The brand is positioned as an alternative to traditional, messy homemade remedies, offering a hassle-free approach to skincare. Mamaearth emphasizes the use of natural ingredients like turmeric and saffron, aligning with a health-conscious and eco-friendly lifestyle. The brand aims to occupy a space in the consumer's mind as a provider of safe, effective, and easy-to-use skincare products that cater to all skin types, promoting a functional approach to beauty. # Product The Mamaearth Ubtan Face Wash is a skincare product designed to remove tan and provide a natural glow. It contains turmeric and saffron, which are known for their skin-brightening and cleansing properties. The face wash is presented as a convenient alternative to traditional homemade face masks, addressing the pain point of messiness and time consumption. It is suitable for all skin types and is made with natural, safe ingredients. The product is highlighted for its ability to deliver visible results, such as tan removal and a radiant complexion, after just one use. The ad emphasizes the ease of use and the natural composition of the face wash, making it an appealing option for those seeking a simple and effective skincare routine. # Visual style The ad has a casual, UGC feel with simple editing and static shots. The production quality is basic, resembling a typical social media video. The pacing is consistent, with a moderate number of cuts per minute. The visuals are timed to match the voiceover, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a man applying a homemade face mask to his face using a brush. - 00:00–00:02 He expresses that making a face mask is a difficult task. - 00:02–00:05 The man then introduces Mamaearth Ubtan Face Wash as an easier alternative. - 00:05–00:07 He highlights that the face wash contains turmeric and saffron. - 00:07–00:10 He states that the ingredients help to remove tan. - 00:09–00:11 The man applies the face wash to his face. - 00:10–00:12 He says that the face wash is natural, safe, and suitable for all skin types. - 00:12–00:14 He shows the results of using the face wash, highlighting the glow. - 00:13–00:14 He says that the face wash removes tan in the first use. - 00:14–00:16 He says that turmeric gives a natural glow. - 00:16–00:18 He says that saffron gently cleanses the skin. - 00:19–00:23 He encourages viewers to start using Mamaearth Ubtan Face Wash and say goodbye to tan.

# Ad summary This ad for Mamaearth Ubtan Natural Glow Face Wash features a creator who explains that, contrary to what some viewers may think, he uses face wash instead of filters for clear, glowing skin. He emphasizes the removal of tan without harmful chemicals, making it safe and suitable for all skin types. He poses a 7 day tan gone challenge. # Brand positioning Mamaearth is presented as a solution to everyday skin problems, emphasizing a natural glow achieved without filters. The brand promotes a safe and effective approach to skincare, highlighting products free from harmful chemicals. The brand clearly defies the norm of using potentially harmful chemicals to try and achieve a natural glow. Its positioning is functional, emphasizing the product's ability to remove tan and provide a natural glow. # Product The Mamaearth Ubtan Natural Glow Face Wash is a skincare product designed to remove tan and provide a natural glow. It is formulated with haldi (turmeric) and kesar (saffron), known for their skin-brightening properties. The face wash is suitable for all skin types, including oily and combination skin. It does not contain harmful chemicals, ensuring a safe skincare experience. The ad addresses the barrier of tan and dull skin, offering a solution that promises a natural glow in just seven days. The product is presented as an alternative to using filters to enhance skin appearance, promoting a genuine and healthy glow. # Visual style The ad has a UGC feel with a mix of indoor and outdoor settings. The editing includes quick cuts and some simple motion graphics. The production quality is polished but maintains a casual tone. There are visual motifs of text overlays highlighting key benefits and ingredients. The pacing is moderately quick, with cuts timed to key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator is speaking to the camera in an Instagram-like frame, responding to comments about using filters. - 00:03–00:07 He transitions to a direct address, emphasizing that he doesn't use filters to achieve his glow. - 00:07–00:13 The creator highlights the daily exposure to sun, pollution, and work, yet he still maintains a glow. - 00:13–00:18 He introduces the Mamaearth Ubtan Face Wash as the solution, contrasting it with the need for filters. - 00:25–00:32 He mentions the key ingredients, haldi and kesar, which remove tan and provide a natural glow. - 00:32–00:35 The creator assures that the face wash is safe and free from harmful chemicals. - 00:35–00:39 He specifies that the product works on all skin types, including oily and combination skin. - 00:39–00:47 He presents a 7-day challenge, promising tan removal and a natural glow without filters, and highlights the hashtag #7DaysTanGoneChallenge, reinforcing the product's efficacy and encouraging user participation.

# Ad summary This ad for Mamaearth Anti-Dandruff Lemon Shampoo uses animated characters to explain the cause of dandruff and how their shampoo can help to treat it. # Brand positioning Mamaearth is presented as a responsible and effective brand for natural personal care solutions. The ad implies a focus on healthy solutions using natural ingredients. It positions itself as an expert in addressing hair and scalp issues, providing solutions that are both gentle and effective, and suggests a commitment to providing safe, natural, and effective products for personal care. # Product Mamaearth Anti-Dandruff Lemon Shampoo is presented as a smart scalp solution. The shampoo targets fungus, cleanses oil, and smoothes the scalp. Key ingredients mentioned include Zinc and Climbazole, lemon oil, and aloe. The product controls dandruff without drying hair and promotes consistent use for best results. # Visual style The ad has a cartoonish and playful aesthetic, using bright colors and animated characters to explain the product and its benefits. The editing is fast-paced, with quick cuts between scenes to maintain viewer engagement. The production quality is high-end, with detailed animations and smooth transitions. The visuals are timed to the voiceover and music, with cuts and product actions synced to the beats. The animation is high-quality, using anthropomorphic characters. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Flakes free scalp chahiye comment karo. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up inside a scalp filled with dandruff. The dandruff flakes come to life as a character that looks distressed, surrounded by dandruff-like snow and an angry monster made of flakes. This introduces the problem of dandruff and presents it as more than just flakes, but a scalp infection. - 00:02–00:05 00:02–00:05 A hand pours blue shampoo onto the scalp, splashing onto the dandruff monster. This introduces the solution as a hand reaches in to pour blue shampoo. - 00:05–00:08 00:05–00:08 The hand scrubs the scalp, disturbing flakes and oil, which illustrates the issues of itching, flakes, and oil that is out of control. - 00:08–00:10 00:08–00:10 The ad shows the Mamaearth lemon character beside the hair follicle character as a splash of water cleanses the scalp. This introduces the Mamaearth product as the solution. - 00:10–00:12 00:10–00:12 The lemon character pours a golden liquid that is labeled with the shampoo’s key ingredients: Zinc + Climbazole, Lemon, and Aloe. These ingredients target fungus, cleans the oil, and smooth the scalp, further explaining the solution. - 00:12–00:15 00:12–00:15 The hair follicle character and the lemon character are submerged in a bubbly white foam that is also labeled with the key ingredients. This visually demonstrates the product in use. - 00:15–00:17 00:15–00:17 The lemon character is shown with a bottle of Mamaearth Lemon Anti-Dandruff Shampoo standing on a cube and the now-healthy hair follicle character is sitting on a strand of hair above. This shows the result of using the product. - 00:17–00:24 00:17–00:24 The lemon character stands with the shampoo bottle in front of a calendar, which has its pages flipping. The character highlights the importance of consistency. The character is then shown wearing glasses in what looks like a retail store. - 00:24–00:28 00:24–00:28 The lemon character holds the shampoo bottle and invites viewers to comment so that they can receive a direct message with a product link. This includes a call to action.

# Ad summary This ad features a young male influencer promoting Mamaearth's Tea Tree Pimple Control Face Wash. He begins by highlighting the common frustration of pimples appearing before important events and then demonstrates how this face wash can solve this problem in just three days. The ad includes before-and-after shots, a breakdown of the product's key ingredients, customer reviews, and a call to action to comment for a purchase link. # Brand positioning Mamaearth is presented as a brand that offers solutions for common skincare problems, specifically focusing on natural ingredients and effective results. The ad highlights the brand's commitment to research-backed formulations, positioning it as a reliable option in the crowded skincare market. The brand aligns with a lifestyle that values clear skin and confidence, pushing against the norm of hiding imperfections. Mamaearth aims to occupy the space of a trustworthy brand that combines natural ingredients with scientific expertise to deliver effective skincare solutions. Positioning is both functional (pimple control, oil reduction) and emotional (confidence, clear skin). # Product The featured product is Mamaearth's Tea Tree Pimple Control Face Wash, designed for individuals with oily skin who experience regular breakouts. It works by combining tea tree oil and salicylic acid to kill acne bacteria and control extra oil on the skin. The face wash is presented as a quick solution, promising visible results in just three days. It is affordable, retailing at ₹240. The product aims to address the purchase barrier of ineffective or slow-acting skincare by offering a fast and effective solution. This face wash is intended for daily use as part of a skincare routine. # Visual style The ad has a UGC feel with a mix of selfie-style shots and slightly more polished product displays. Editing includes quick cuts and transitions to maintain a fast pace. Production quality is decent, suggesting a hybrid approach with some elements of a commercial. Visual motifs include frequent close-ups, clear product visibility, and before-and-after shots. The pacing is quick, maintaining viewer engagement. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Comment 'Facewash' for link # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The influencer expresses mock outrage at people who show up to events with pimples and then hide their faces. - 00:04–00:05 00:04–00:05 He claims you can remove your pimple in just 3 days. - 00:05–00:09 00:05–00:09 Before and after shots show the influencer's pimples clearing up. - 00:09–00:14 00:09–00:14 The influencer transitions to explaining that those with regular pimples likely have oily skin. - 00:14–00:22 00:14–00:22 He says that there are 50 different face washes for oily skin, but dermatological research found a combination of tea tree and salicylic acid is best. - 00:22–00:32 00:22–00:32 The influencer shows and introduces the Mamaearth pimple control face wash. - 00:32–00:39 00:32–00:39 He talks about how the tree tree oil kills acne bacteria and salicylic acid controls extra oil. - 00:39–00:43 00:39–00:43 He states this is the right face wash if you also have oily skin like him. - 00:43–00:47 00:43–00:47 The influencer references reviews which state that the face wash is a favorite. - 00:47–00:53 00:47–00:53 He states the product is only ₹240 and to comment 'Facewash' for the link in your DM.

# Ad summary This ad promotes Mamaearth's Ubtan Moisturizing Body Lotion. The ad features a woman applying the lotion to her arm and neck, highlighting its lightweight, non-sticky formula and its ability to provide up to 48 hours of moisturization. The ad also emphasizes the product's natural ingredients, including turmeric and saffron, for glow. # Brand positioning Mamaearth is presented as a brand that offers natural and effective skincare solutions. The brand emphasizes the use of natural ingredients like turmeric and saffron, positioning itself as a provider of safe and gentle products. The brand aligns with a lifestyle that values natural beauty and long-lasting moisturization, pushing against the norm of using products with harsh chemicals. The brand positioning is both functional, focusing on performance and simplicity, and emotional, aligning with the desire for healthy, glowing skin. # Product Mamaearth's Ubtan Moisturizing Body Lotion is a lightweight body lotion designed to provide up to 48 hours of moisturization. It contains turmeric and saffron for glow and is made with 100% natural butter. The lotion is formulated to absorb instantly without feeling sticky. It is for anyone looking for smoother, brighter skin instantly. The ad addresses the purchase barrier of heavy, sticky lotions by highlighting its lightweight and non-sticky formula. # Visual style The ad has a UGC feel with natural lighting and a casual, friendly tone. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and polished commercial, supporting the intended tone and audience. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Add this must have to your body care routine now. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman applying lotion to her arm, emphasizing how lightweight it feels. This is intended to grab attention by highlighting a desirable quality of the product. The perspective is from the customer, conveyed through a casual tone and selfie-style video. The tone is enthusiastic and positive. - 00:02–00:04 00:02–00:04 The ad transitions to showcasing the Mamaearth Ubtan Moisturizing Body Lotion bottle. This introduces the product being promoted. The perspective shifts to the brand, presenting the product in a clear and appealing way. The tone is informative and promotional. - 00:04–00:09 00:04–00:09 The woman is shown applying the lotion again, highlighting its ingredients and benefits. This reinforces the product's features and benefits. The perspective is from the customer, demonstrating the product's use and effectiveness. The tone is informative and enthusiastic. - 00:09–00:13 00:09–00:13 The woman continues to apply the lotion, emphasizing its lightweight and non-sticky feel. This reinforces the product's key benefits. The perspective is from the customer, providing a personal endorsement. The tone is enthusiastic and reassuring. - 00:13–00:16 00:13–00:16 A before-and-after comparison is shown, highlighting the difference in skin appearance. This visually demonstrates the product's effectiveness. The perspective is from the brand, showcasing the tangible results. The tone is persuasive and confident. - 00:16–00:19 00:16–00:19 The ad concludes with the woman holding the product and encouraging viewers to add it to their body care routine. This provides a call to action and reinforces the product's value. The perspective is from the customer, offering a final endorsement. The tone is enthusiastic and inviting.

# Ad summary This ad features a man showcasing the Mamaearth Tea Tree Pimple Control Face Wash. The ad presents the product as a solution for individuals dealing with pimples and oily, acne-prone skin. The ad follows a before and after format, emphasizing the improvement in the man's skin after using the product for a few weeks. # Brand positioning Mamaearth is presented as a brand that offers solutions for skincare needs. The ad highlights the brand's Tea Tree Pimple Control Face Wash, emphasizing its natural ingredients like Tea Tree and Salicylic Acid. The brand targets consumers looking for effective, dermatologically tested products for oily and acne-prone skin. Mamaearth aligns with a lifestyle that values natural ingredients and visible results in skincare. # Product The advertised product is Mamaearth Tea Tree Pimple Control Face Wash, designed for oily and acne-prone skin. It contains Tea Tree and Salicylic Acid, ingredients known for their acne-fighting properties. The product is packaged in a white and green tube, reflecting its natural formulation. The ad highlights that the face wash kills 99% of pimple-causing bacteria. It is intended for daily use, and the ad demonstrates its effectiveness over a few weeks, showcasing clearer skin and reduced pimples. The face wash addresses the problem of persistent pimples and oily skin, offering a solution for achieving clear skin. # Visual style The ad has a casual, UGC-style aesthetic, with bright, even lighting and static camera shots. The editing style incorporates quick cuts to show the passage of time and highlight different stages of the skincare routine. The use of split-screen before and after shots emphasizes the product's effectiveness. The production quality feels accessible, suggesting an authentic user experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Comment “Pimple” For link 🔗 # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a close-up of a man's face, showing pimples and blemishes. The text overlay "Severe Pimples !?" highlights the skin issue that the product aims to solve. This is from the customer's perspective, showing a relatable problem. - 00:02–00:04 00:02–00:04: A hand holds the Mamaearth Tea Tree Pimple Control Face Wash tube against a background with photos and decor. The text overlay reads "The Perfect Solution 🤩," positioning the product as an ideal remedy for acne. This presents the brand's solution. - 00:04–00:06 00:04–00:06: The man applies the face wash to his face, massaging it in. The visual emphasizes the application process, showing how the product is used, from a customer perspective. - 00:06–00:09 00:06–00:09: The man wipes his face with a towel. Text overlays read "Clear skin 🤩" and "Pimple never returns," highlighting the benefits of using the product. This continues the customer's perspective. - 00:09–00:19 00:09–00:19: Quick shots show the man applying the face wash over several weeks. Text overlays show "Day 1," "Week 1," "Week 2," and "Week 3," emphasizing the time and process for seeing results. This is from a customer's perspective showing the process. - 00:19–00:21 00:19–00:21: A split-screen shows the man's skin before and after using the product, visually demonstrating the transformation and effectiveness of the face wash. This is to show the customer what they can get out of using the product. - 00:21–00:25 00:21–00:25: Close-ups of the Mamaearth product highlight key ingredients like Salicylic Acid and Tea Tree. The ad states it "Kills 99% pimple causing bacteria." This reinforces the brand's message with functional details. - 00:25–00:28 00:25–00:28: The ad ends with a call to action, encouraging viewers to "Comment ‘Pimple’ For link 🔗." The man gives a thumbs-up, adding a positive endorsement. This is from the brand's perspective, directing the viewer to engage and purchase.

# Ad summary This ad for Mamaearth promotes a deal where customers can get two skincare products for ₹649. The products highlighted are Vitamin C Daily Glow Sunscreen and Rosemary Anti-Hair Fall Shampoo, emphasizing the brand's focus on natural ingredients and effective skincare and haircare solutions. # Brand positioning Mamaearth is presented as a brand deeply rooted in 'goodness inside,' emphasizing natural ingredients and safe formulations, specifically 'Made with Vitamin C & Turmeric.' This positions the brand as a provider of gentle yet effective skincare and haircare solutions. By highlighting ingredients like Vitamin C, rosemary, and turmeric, Mamaearth aligns with the health-conscious consumer. It is functional because it promotes skin protection and hair fall solutions. Mamaearth clearly aims to occupy a space in the consumer's mind as a natural, gentle, and safe choice for their skin and hair needs. # Product The ad features Mamaearth's Vitamin C Daily Glow Sunscreen and Rosemary Anti-Hair Fall Shampoo. The Vitamin C Daily Glow Sunscreen protects against the sun and enhances the skin's glow. It contains Vitamin C and turmeric, appealing to those seeking natural ingredients. The Rosemary Anti-Hair Fall Shampoo addresses hair loss and breakage. It contains Rosemary and Methi Dana. Both products are dermatologist-tested and claim to offer solutions for healthier skin and hair, positioning them as effective choices for consumers looking to improve their skincare and haircare routines. # Visual style The ad utilizes a clean and bright studio shot with a focus on product presentation. The composition is balanced with products, natural elements, and clear typography. The color palette is warm and inviting, using soft oranges, yellows, and greens to emphasize the natural ingredients. Background removal makes the products stand out, while subtle gradients add depth. # Hooks Headline: Get 2 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad starts with a price offer: 'Get 2 for ₹649,' immediately grabbing attention with a value proposition, told from the brand's perspective to draw viewers in with potential savings. - The ad specifies the products available in the promotion: Vitamin C Daily Glow Sunscreen and Rosemary Anti-Hair Fall Shampoo, shared from the brand's perspective to clarify what the offer includes. - A call to action, 'SHOP NOW,' is included, driving immediate engagement and purchase, told from the brand's perspective to prompt action.

# Ad summary This ad for Mamaearth promotes three skincare products (Multani Mitti Face Wash, Vitamin C Daily Glow Sunscreen, and Onion Hair Oil) through a 'Buy 3, Pay for 2' offer, highlighting natural ingredients and specific benefits like oil control and hair fall control. # Brand positioning Mamaearth is presented as a natural and safe skincare brand that uses traditional ingredients like Multani Mitti and Onion Oil to target specific skin and hair concerns. The brand emphasizes creating products that are free of harmful chemicals. Mamaearth positions itself as a solution for consumers looking for natural and effective skincare and haircare solutions that are rooted in traditional remedies but formulated with modern science. The focus on natural ingredients and targeted solutions such as oil control and hair fall control suggests the brand is speaking to a consumer base that values both efficacy and natural formulation. # Product The ad features three primary products from Mamaearth. The first is the Multani Mitti Face Wash, designed for oil control and acne reduction. The second is the Vitamin C Daily Glow Sunscreen, which protects skin while providing a daily glow. The third is Onion Hair Oil, which focuses on controlling hair fall. Each product is visually connected to its key ingredient, with natural elements surrounding the products, emphasizing their natural composition. The ad promotes each product as a unique solution for specific skincare and haircare needs, underlining Mamaearth's commitment to creating targeted, effective, and safe products. # Visual style The ad features a clean and bright aesthetic with a focus on natural ingredients. The product presentation is well-lit, and the use of natural elements like oranges, roses, and onions emphasizes the natural composition of the products. The background is a gradient, contributing to a soft, appealing look. The overall style is designed to look clean, natural, and trustworthy. # Hooks Headline: Buy 3 Pay for 2 # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens with the headline "Buy 3 Pay for 2," quickly drawing attention to the promotional offer. The brand is using an offer to incentivize immediate purchase, capturing attention and creating a sense of urgency from the brand's POV. - The ad then shows three of the brand's best-selling products: Multani Mitti Face Wash, Vitamin C Daily Glow Sunscreen, and Onion Hair Oil. Each product is paired with its key ingredient, visually reinforcing the natural composition and targeting specific skincare and haircare concerns. This section focuses on the product specifics. The brand shows its products and signals key features. - The scene features the "SHOP NOW" call to action, which encourages immediate purchase. From the brand's perspective, the call-to-action drives conversion by making it easy for consumers to buy.

# Ad summary This ad promotes Mamaearth Moisture Matte LongStay Lipstick with an offer of up to 25% off using code SAVE25. The ad focuses on the lipstick's staying power and soft feel, showcasing close-up shots of lips with the lipstick applied and product packaging. # Brand positioning Mamaearth presents itself as a brand focused on safe and natural beauty products, emphasizing product safety and efficacy. The brand positions itself in the market as one that prioritizes gentle, yet effective formulas. Mamaearth aligns with values of safety and long-lasting wear. It appears to focus on ingredient safety and consumer well-being, and the brand promotes a lifestyle of natural beauty. # Product Mamaearth Moisture Matte LongStay Lipstick is a lipstick designed for long-lasting wear with a moisturizing matte finish. It is suitable for anyone seeking a comfortable lipstick that stays put. The ad explicitly highlights that the lipstick stays on and feels soft. The product aims to address the common issue of lipsticks drying out the lips or not lasting long. The lipstick aims to provide both lasting color and hydration. # Visual style The ad has a polished, studio-shot aesthetic with a focus on clear product presentation. The color grading is warm and monochromatic, using mauve and white tones. The visuals are clean and modern, designed to be visually appealing and easy to scan in a social media feed. # Hooks Headline: STAYS ON & feels SOFT # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with close-up shots of two individuals wearing different shades of Mamaearth Moisture Matte LongStay Lipstick. This is designed to immediately showcase the product in use, highlighting its color payoff and visual appeal from a customer point of view. - The ad highlights the lipstick's core features: "STAYS ON & feels SOFT." This is intended to convey the primary benefits of the product, emphasizing both its longevity and comfort from the brand's perspective. - The ad transitions to showing the lipstick tubes alongside the tagline and offer. The viewer's attention is then directed to the available discount and code, prompting immediate action from the brand's perspective.

# Ad summary The image is for a baby sunscreen product. It includes an image of a baby as well as the sunscreen product and highlights that the product is "Made Safe Approved". # Brand positioning Mamaearth positions itself as a brand that creates safe and approved skincare products for babies. The brand seems to push against the market of traditional skincare brands that include toxic chemicals or other unsafe ingredients that might not be appropriate for a baby's sensitive skin. The brand positions itself as a brand that parents can trust when selecting a product for their child. # Product Mamaearth baby sunscreen is a sunscreen made for a baby's sensitive skin. It is rich, moisturizing, and ultra light. It is rated SPF 50 PA++++. The product is intended to be used to keep babies safe from the sun. # Visual style The ad has a polished, studio-shot quality. The visual motif is a soft, bright color palette and clean product presentation. The image treatment includes background removal and soft lighting. The typography is large and bold. The visual style appears to mimic the native feel of Instagram, aiming for a bright, friendly aesthetic that enhances scannability in the feed. # Hooks Headline: Made Safe Approved # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The image starts with the headline 'Made Safe Approved' to immediately communicate the product's safety and trustworthiness, told from the brand's perspective. This immediately establishes a key selling point and value proposition. - Next, the focus is on the product itself and its key features, such as SPF 50 PA++++, highlighting its efficacy in sun protection, told from the brand's perspective. This informs the audience about the functional benefits of the sunscreen. - Finally, the inclusion of a baby visually emphasizes the target audience and reinforces the product's suitability for sensitive skin, seen from a customer's perspective. This connects the product with its intended user, reassuring parents about its safety and gentleness.

# Ad summary This image ad for Mamaearth Vitamin C Sunscreen highlights the product's all-around sun protection and offers a discount with a code. # Brand positioning Mamaearth is presented as a brand focused on providing natural and safe skincare solutions, particularly sun protection. The brand emphasizes the use of Vitamin C in its products, suggesting a focus on skin health and radiance. The inclusion of the 'Made Safe' logo implies a commitment to safety and non-toxic ingredients. The brand aims to occupy a space in the market that values both effectiveness and safety in skincare, appealing to consumers who are conscious about the ingredients they use on their skin. # Product The featured product is Mamaearth Vitamin C Daily Glow Sunscreen, designed to provide all-round sun protection. It is formulated with Vitamin C and Turmeric, ingredients known for their skin-brightening and protective properties. The sunscreen offers SPF 50 and PA++++, indicating high levels of protection against UVA and UVB rays. The packaging highlights that the product is dermatologically tested and 'Made Safe,' addressing potential purchase barriers related to skin sensitivity and ingredient safety. The product is packaged in a yellow squeeze tube with an image of orange slices, visually reinforcing the Vitamin C content. # Visual style The ad features a clean and bright visual style with a focus on product visibility. The use of yellow and white creates a fresh and inviting feel. The product is well-lit and prominently displayed, emphasizing its features and benefits. The overall aesthetic is modern and appealing, designed to capture attention and convey a sense of quality and effectiveness. # Hooks Headline: Choose all-round SUN Protection # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the brand and product name, Mamaearth Vitamin C Sunscreen, to immediately establish brand recognition and product category. This is told from the brand's perspective to introduce the product to the audience. - The ad then focuses on the core benefit of the product: 'Choose all-round SUN Protection'. This is told from the brand's perspective, emphasizing the product's primary function and appealing to the customer's need for comprehensive sun care. - The ad includes an 'SPF 50 PA++++' badge to visually reinforce the level of sun protection offered. This is told from the brand's perspective, providing a clear and concise indicator of the product's effectiveness. - The ad states that the product 'Shields from Harmful UVA & UVB Rays', further elaborating on the protective benefits. This is told from the brand's perspective, reassuring the customer about the product's ability to safeguard their skin from sun damage. - The ad concludes by offering 'Up to 25% Off' with the code 'SAVE25', incentivizing immediate purchase. This is told from the brand's perspective, providing a compelling reason for the customer to buy the product now.

# Ad summary This ad showcases Mamaearth's Korean Glass Skin Combo, featuring Rice Dewy Bright Face Wash and Rice Oil-Free Face Moisturizer, with an offer of up to 35% off using code SAVE40. # Brand positioning Mamaearth is presented as a brand offering skincare solutions inspired by Korean beauty trends, specifically the sought-after 'glass skin' look. The brand appears to align with natural ingredients, highlighting 'Rice Water & Niacinamide' in its products. Mamaearth aims to provide gentle and effective skincare for all skin types, emphasizing a safe and nourishing formula, aligning with a functional brand positioning. # Product The ad features Mamaearth's Korean Glass Skin Combo, which includes two products: Rice Dewy Bright Face Wash and Rice Oil-Free Face Moisturizer. The face wash is formulated with rice water and niacinamide, promising a dewy and bright complexion. The moisturizer also contains rice water and niacinamide but is oil-free, catering to those seeking hydration without excess oil. The products are aimed at all skin types and are made safe, as indicated by the 'Made Safe' icon on the packaging. Both products are presented as essential for achieving the 'glass skin' look. # Visual style The ad has a polished, studio-shot production quality with soft, diffused lighting. The visual motif centers around clean, minimalist presentation, highlighting the products and a woman with clear skin. The image treatment includes subtle color grading to enhance the beige and white tones, contributing to a gentle, organic feel. Typography is clean and legible. The overall style aims for a platform-native feel that is scannable and attractive. # Hooks Headline: Korean Glass Skin Combo # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting Mamaearth's Korean Glass Skin Combo, aiming to immediately capture attention and signify what the ad is about. This is told from the brand's perspective. - The ad displays a woman with clear and glowing skin, meant to visually represent the potential outcome of using the product combo. This is from the brand's point of view to demonstrate the product's effectiveness. - Close-up shots of both products, the Rice Dewy Bright Face Wash and Rice Oil-Free Face Moisturizer, highlight key ingredients and benefits, reinforcing the product's value and functionality. The brand is explaining the components of the skin combo to the customer. - The ad concludes with a call to action to take advantage of the up to 35% off discount using the code SAVE40, incentivizing immediate purchase. This is from the brand to promote its product and increase sales.