How Lyko Advertises on Meta

# Ad summary This ad promotes the Lyko Lovables 'The Hey Man Kit,' a limited-edition collection of men's grooming products. The ad emphasizes the discounted price and the value of the products included. # Brand positioning Lyko Lovables is presented as a curator of valuable and desirable grooming kits, offering a collection of sought-after products at a discounted price. The brand is positioned as a provider of both quality and affordability, making luxury accessible to a broader audience. The inclusion of the word 'Lovables' in the brand name suggests a focus on creating products and collections that customers will genuinely appreciate and enjoy. By offering a limited edition kit, Lyko Lovables creates a sense of exclusivity and urgency, encouraging customers to make a purchase before the opportunity is gone. # Product The advertised product is the 'The Hey Man Kit', a limited edition collection of men's grooming and skincare products. The kit includes a variety of items such as a face wash, shaving cream, hair styling products, and moisturizers, all housed within a Lyko Lovables-branded toiletry bag. The ad highlights the value of the kit by contrasting its price of 599 with its stated value of 2925. The kit is designed for men who are interested in grooming and skincare, providing a comprehensive set of products for various needs. The 'limited edition' aspect creates a sense of urgency and exclusivity, encouraging quick purchase. # Visual style The ad features a clean, product-focused aesthetic with a soft gradient background and floating product elements. The production quality appears polished, with carefully isolated products that have drop shadows to give them depth. The typography is bold and modern. The overall visual style seems designed to be eye-catching while clearly communicating the product offering and value. # Hooks Headline: The Hey Man Kit # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing the Lyko Lovables 'The Hey Man Kit' at the top of the frame, immediately drawing attention to the product. The brand's intention is to introduce the kit and highlight its appeal. The audience experiences this from a brand perspective, as the kit is prominently displayed to capture interest. - Next, the ad contrasts the kit's price of 599 with its supposed value of 2925. This is intended to highlight the cost savings and value proposition of the product. The audience experiences this from a brand perspective, showcasing the offer's financial advantage. - The focus shifts to the product assortment floating around a toiletry bag, displaying the variety of items included in the kit. This aims to demonstrate the completeness and comprehensiveness of the product. This is shown from a brand perspective, highlighting the array of grooming and skincare products included in the kit. - Lastly, a badge with the text 'Limited edition!' is placed on the bottom right. This creates a sense of urgency and exclusivity, encouraging immediate action. This is presented from a brand perspective, promoting the kit's limited availability.

# Ad summary This Lyko image ad is promoting deals on makeup, fragrance, and hair and skin products. The ad features a woman with bright makeup and multiple necklaces. In the background, the brand's name is written vertically with a pink swatch of product on the upper left. # Brand positioning Lyko is presented as a beauty and cosmetics brand that offers a wide range of products, including makeup, fragrances, and hair and skin care. The brand's positioning is centered around providing customers with deals and discounts, as highlighted by the text "Rabatter, deals & 3 för 2". This suggests a focus on affordability and value for money. Lyko positions itself as a go-to destination for beauty enthusiasts looking for budget-friendly options without compromising on quality, catering to customers who seek variety and savings in their beauty purchases. # Product The products featured in the ad are makeup, fragrances, and hair and skin products, as indicated by the text "SMINK - DOFT - HÅR - HUD". The ad suggests that Lyko offers a wide range of these items, catering to various beauty and personal care needs. The main draw is the promotional deal of "Rabatter, deals & 3 för 2", implying customers can enjoy discounts and special offers on these products. The products are shown with a vertical pink swatch, indicating a cosmetic product. The ad aims to entice viewers with the promise of savings and multiple purchase incentives, making Lyko a destination for affordable beauty and personal care items. # Visual style The ad has a vibrant and playful aesthetic with a clear focus on the products and promotional offers. It is a collage style with jagged, cut-out edges. The dominant colors are pink, yellow, and black. The production quality is polished, with sharp text and a well-lit image. The typography is bold and attention-grabbing, and the platform mimicry is minimal, allowing the content to stand out in a cluttered feed. This style is designed to catch the eye and quickly communicate the key message of deals and variety. # Hooks Headline: Rabatter, deals & 3 för 2 # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand name and product categories (makeup, fragrance, hair, and skin) to quickly establish Lyko's offerings, told from the brand's perspective to inform the audience about the variety of products available. - Next, the ad highlights its key selling point: deals and discounts, including a "3 for 2" offer. This is conveyed from the brand's point of view to attract customers with savings and promotions. - Finally, the ad features a model with vibrant makeup and a joyful expression, which is seen from the customer's perspective to showcase the fun and expressive potential of Lyko's products. This encourages viewers to engage with the brand and explore its offerings.

# Ad summary This ad features a collection of beauty products, primarily displayed around a pink toiletry bag. The image is designed to promote the 'Hi Girl Kit' from Lyko Lovables, highlighting the value and variety of the included items. # Brand positioning Lyko Lovables appears as a curator of beauty products, assembling themed kits such as 'The Hi Girl Kit.' The brand aims to be a go-to for discovering a range of beauty items. Lyko Lovables positions itself as a provider of value, offering a collection of products at a price significantly lower than their combined individual costs. The brand focuses on a curated selection, suggesting expertise in identifying desirable and complementary products. # Product The advertised product is 'The Hi Girl Kit' from Lyko Lovables, which is a collection of various beauty and skincare items. The kit includes a pink toiletry bag as well as products like hair heat protectant spray, face masks, lip oil, blush, and moisturizer from brands such as STARSKIN, L'ACUILA, and mjuul. Each product is individually packaged in containers such as tubes, bottles, and jars. The kit is promoted as a high-value offering, with a price of 649 compared to an estimated value of 2946. The primary intention is to showcase a range of beauty and skincare products that customers can explore and enjoy. # Visual style The ad features a bright and airy aesthetic with pastel colors and diffused lighting. The composition includes product cutouts arranged around a central toiletry bag. The overall production quality is high, creating a clean and inviting visual that enhances the scannability of the products. # Hooks Headline: The Hi Girl Kit # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces the Lyko Lovables brand and their featured product, 'The Hi Girl Kit,' instantly grabbing attention with its bright colors and varied product offerings. The brand aims to emphasize the comprehensive nature of the kit, setting the stage for potential customers to explore a variety of beauty essentials. The brand is speaking directly by presenting the overall product offering. - The ad showcases each individual product included in the kit, highlighting the diversity of items and brands. It aims to build excitement around the products' versatility. The brand is speaking by carefully arranging the products to show off their variety. - The ad emphasizes the cost savings of buying the kit versus purchasing the products individually, with the phrase "649:- Värd ca. 2946:-". The intention is to create a sense of urgency and value. The brand is speaking by providing a clear incentive to purchase the kit.

# Ad summary This ad promotes Lyko Sessions, a talk show hosted on YouTube. The ad features two creators at a dinner table, discussing honesty in a relationship. The ad concludes with an outro screen highlighting that the full show is available on YouTube. # Brand positioning Lyko Sessions is presented as a fun, informal talk show that is available on YouTube. The show is called 'a talk show utan soffa', or a talk show without a couch, and appears to be a casual and relaxed show. # Product Lyko Sessions is a talk show on YouTube that appears to cover beauty, life, and relationship topics. It is framed as a relaxed and casual conversation, with no couch required. # Visual style The ad's aesthetic is fun and casual, with an upbeat tone and a vibrant color scheme. The editing is simple and straightforward, with quick cuts between clips of the show. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with two creators, Oscar and Kirsty, sitting at a table with food. - 00:00–00:05 They discuss honesty in a relationship, with Oscar saying that it is important to be honest, but not to a point where it has gone too far. - 00:05–00:17 Oscar then makes a joke about a brother-in-law before the ad cuts to an outro screen promoting the talk show.

# Ad summary This ad promotes Lyko Sessions, a talk show by Lyko, where hosts Oscar and Kirsty solve your problems. # Brand positioning The brand being promoted is Lyko, a beauty brand that hosts a talk show called Lyko Sessions. The brand is presented as providing beauty advice and discussing relationships. # Product The product being advertised is Lyko Sessions, a talk show where hosts Oscar and Kirsty solve your problems. # Visual style The video has a polished commercial aesthetic, with bright, saturated color grading. There are frequent jump cuts between speakers. The editing is timed to the music track, as there are hard cuts when the beat hits. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Se hela avsnittet på YouTube # Point of view - [object Object] # Storyline - 00:00–00:11 00:00–00:11 Two hosts, Kirsty and Oscar, are sitting at a table filled with food. Kirsty reads a problem off of her phone and asks Oscar for advice. This conveys the format of the talk show being question and answer. - 00:11–00:26 00:11–00:26 The hosts answer the problem, then Kirsty reveals a secret about having an affair with a married man. She uses chopsticks as she expresses that they will never leave. This implies the setting and tone. - 00:26–00:34 00:26–00:34 The hosts read and answer other problems relating to dyeing one's hair, portraying that there is a diverse array of problems that they cover. - 00:34–00:48 00:34–00:48 Kirsty reads a problem, then Oscar drinks from his wine glass. Oscar's reactions portray the type of advice he is giving. - 00:48–01:02 00:48–01:02 The hosts answer the question about whether or not to be honest with a cheating spouse. Oscar states that one should be honest, but also that it is too late. He uses chopsticks to express himself. This conveys the type of advice that they are giving. - 01:02–01:06 01:02–01:06 Kirsty says "What a pig", then Oscar asks how many mistresses she has been. The dynamic between the two hosts is portrayed, and also that they get more personal. - 01:06–01:17 01:06–01:17 Kirsty reads more issues that fans are experiencing, then Oscar gives advice and says they should just propose. This presents the type of questions and answers that are covered. - 01:17–01:28 01:17–01:28 The hosts read more questions and give advice, and this again conveys the type of questions that they answer on their show. - 01:29–01:37 01:29–01:37 The end screen shows the show name and a clip from an episode. It states to watch the entire episode on Youtube. This creates a call to action.

# Ad summary An ad for the Lyko Lovables 'Hi Girl Kit' which is a collection of beauty products. The ad features the products floating above a pink Lyko Lovables makeup bag which sits on a draped pink table. # Brand positioning Lyko is presented as a brand that curates collections of beauty products, offering value through these bundled kits. The tone is playful and youthful, implied by the pastel color palette and the name of the featured kit, 'The Hi Girl Kit,' suggesting the brand aims to align with a modern, trend-conscious consumer. The kits offer a convenient way to sample multiple products within the same brand, and the original price being crossed out emphasizes a functional benefit by highlighting the total potential savings. # Product The advertised product is the 'Hi Girl Kit' from Lyko Lovables, a collection of various beauty and skincare items. The kit includes a variety of items such as face masks, serums, lotions, and makeup. The variety of products suggests the kit is targeted towards a comprehensive beauty routine and self-care regimen. The ad highlights the kit's value by displaying both the kit's price of 649, with the original price of 2946 crossed out, emphasizing the significant savings. This limited-edition offering is likely designed to appeal to beauty enthusiasts looking to explore a range of products at a reduced cost, providing an accessible way to discover new favorites. # Visual style The ad employs a clean, product-focused aesthetic with a playful touch. The production quality is high, featuring studio-shot images with professional lighting and careful product placement. The visual motif relies on a floating product arrangement around a central makeup bag, creating a sense of organized abundance. The color palette is dominated by pastel pinks and purples, contributing to a soft and feminine vibe. The image treatment includes background removal and drop shadows to isolate the products, enhancing their visibility. Typography is integrated with large, bold fonts for headlines and concise text blocks for product information. Overall, the visual style is designed to be eye-catching and scannable in-feed, balancing brand appeal with clear communication of the product offering. # Hooks Headline: The Hi Girl Kit # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the Lyko Lovables brand and the specific beauty kit, 'The Hi Girl Kit'. This is intended to grab attention by highlighting the name and brand of the product being offered, told from the brand's perspective. - The ad displays the cost of the kit (649:-) with the original price crossed out (Värd ca. 2946:-). This is intended to emphasize the deal and potential cost savings to the customer, told from the brand's perspective. - The makeup bag is centered and several products are floating above it. This is meant to show the full kit, from the brand's perspective. - At the bottom right, the ad indicates that the kit is a 'Limited edition!'. This is included to highlight the exclusivity of the kit and incentivize a quicker purchase, told from the brand's perspective.

# Ad summary Two friends are showing how to do a full face of makeup using only three products. They apply products like blush, lip tint, and brow filler incorrectly, showcasing the products humorously. # Brand positioning Lyko is presented as a modern and playful brand through its quirky ads, showcasing beauty products that are fun and approachable for everyone, regardless of their makeup skills. It defies the category norms with a lighthearted tone, suggesting makeup should be experimental and enjoyable, rather than perfect. The brand aligns with a lifestyle that values humor and individuality, positioning itself as a go-to for beauty products with a twist of fun. # Product The products featured are from Lyko's makeup line, demonstrated in a humorous and exaggerated way. The ad shows a blush stick, lip tint and eyebrow pencil. Each of the three products are demonstrated by the two hosts, who emphasize that only three products are needed for a complete makeup look. The products are applied in an intentionally unflattering manner, creating a comedic effect. # Visual style The ad has a deliberately lo-fi, DIY aesthetic, with bright, somewhat harsh lighting. The editing features quick cuts to maintain a fast pace, with a BPM around 120. The visual motifs include close-ups on the makeup application and exaggerated facial expressions. The homemade feel aligns with the ad's comedic tone and implies accessibility to a younger audience. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Se hela avsnittet på YouTube # Point of view - [object Object] # Storyline - 00:00–00:02 The video starts with two people sitting on stools in front of a bed, each holding Lyko makeup products, suggesting they are about to start a makeup tutorial. - 00:02–00:03 They introduce the concept of getting ready on the go in three quick steps, establishing the tutorial's fast-paced and accessible nature. - 00:03–00:04 The female host applies blush heavily to the male host’s face, creating an overdone look and highlighting the blush product in a humorous way. - 00:04–00:06 The female host applies lip product to her lips, followed by an eyebrow product, showcasing each step in the 'three-product' routine. - 00:06–00:06 The female host pushes down on the male host's head while applying eyebrow product, then says "Done". - 00:07–00:08 The male host looks into the camera with overdone blush on his face, suggesting the 'natural look' is complete, creating a comedic reveal. - 00:08–00:09 The hosts hold up the products again, saying "natural look" to end the video. - 00:09–00:16 The video concludes with a visual of a Lyko Sessions talk show, recommending viewers see the full episode on YouTube, promoting Lyko’s broader content and engagement.

# Ad summary In this ad for Lyko Sessions, Kirsty Armstrong and Oskar Ekman are transformed into K-pop stars, and they discuss stories and their look in the process. # Brand positioning Lyko is presented as a beauty retailer. As "it's K-Beauty weeks here at Lyko right now," the brand is trying to promote itself as a seller of K-beauty. The ad's lighthearted presentation aims to make the brand more personable and less corporate. # Product This ad does not feature a specific product. Rather, it promotes a series of episodes on the Lyko Sessions channel where they cover K-beauty products during K-beauty weeks. The ad entices viewers to watch the episodes and learn more about the products. # Visual style The ad has a casual, unpolished feel. The editing style consists of jump cuts and static shots with smooth transitions. The production quality gives off a UGC feel, supporting a casual tone. There is no consistent pacing. # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 Kirsty Armstrong begins to tell a story about Swedish actor Peter Stormare. - 00:04–00:09 00:04–00:09 The background shifts to feature both Armstrong and Oskar Ekman who are labeled as Kirsty Armstrong from På Spåret and Oskar Ekman from [inaudible]. - 00:09–00:13 00:09–00:13 They are getting their makeup done and are talking about becoming K-pop stars. - 00:13–00:17 00:13–00:17 The makeup artist begins to clean Oskar's face. - 00:17–00:24 00:17–00:24 They make small talk about Kirsty's new boyfriend. - 00:24–00:28 00:24–00:28 Kirsty's makeup artist begins to work on Oskar. - 00:28–00:36 00:28–00:36 Oskar begins to tell a story about going on a date. - 00:36–00:53 00:36–00:53 Oskar is still telling the story, and the makeup artists are working on him and Kirsty as they talk. - 00:53–01:11 00:53–01:11 Oskar tells the conclusion of the story about his date, and Kirsty begins to tell one of hers. - 01:11–01:34 01:11–01:34 Kirsty finishes the story. - 01:34–01:48 01:34–01:48 They continue to chat. - 01:48–02:02 01:48–02:02 The story circles back to the previous one. - 02:02–02:11 02:02–02:11 Oskar begins to get his makeup done. - 02:11–02:17 02:11–02:17 The two are presented with their K-pop look. - 02:17–02:20 02:17–02:20 They are now fully done with their makeup and are kissing. - 02:20–02:29 02:20–02:29 Final product.

# Ad summary This ad is from the talk show Lyko Sessions on Youtube. The clip shows host Kirsty Armstrong telling the story of an interaction she had with a hater from Facebook. # Brand positioning Lyko presents itself as a talk show platform that is fun and casual. In the top left corner is the Lyko Sessions logo, which is a bright yellow square with black sans serif font. In the bottom right corner, the words "EN TALKSHOW UTAN SOFFA" are written, which translates to "A TALK SHOW WITHOUT A COUCH." The brand presents itself as a casual YouTube interview series. # Product There is no product mentioned in this ad. It is meant to bring viewers to the Lyko Sessions YouTube page. # Visual style This ad has a polished look that feels more professional than UGC. It features well-lit shots with a clean color palette, and the editing is smooth with static shots. The pacing is consistent, and the cuts are timed well. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 Kirsty says that a woman wrote to her on Facebook. - 00:02–00:07 00:02–00:07 Kirsty says that the message was so mean that she went to the Facebook page of the person who sent it. She saw the phone number at the top and decided to call. - 00:07–00:12 00:07–00:12 Kirsty recounts that when the woman answered, she said, "Hi, this is Kirsty Armstrong from 'På spåret.'" - 00:12–00:16 00:12–00:16 Kirsty recalls the woman saying that she stood by every word she said. - 00:17–00:22 00:17–00:22 Kirsty finishes the story by telling the woman, "Karma will take you." She recalls the woman saying, "Go ahead and take me," before Kirsty hung up.

# Ad summary This ad features two people who appear to be filming a segment for a TV show. During this segment, the two discuss and present Lyko's new perfume. # Brand positioning Lyko is presented as a brand offering new and exciting perfumes. The brand appears to value the product more than competitor slander, and seems to have a light-hearted emotional tone. The positioning of the brand does not align with competitor behaviors, it remains unique. # Product This ad features Lyko's new perfume. The product is meant for anyone who enjoys a scent with top notes of bergamott, flowers, and magnolias, and heart notes of round vanilla. The product does not contain any geturin, which is good news for anyone who is worried about that kind of thing. It's implied that the perfume is enjoyable because one of the people in the ad says that it is "gott," which translates to "good," in English. # Visual style The ad has a polished commercial aesthetic. The editing style features quick cuts and smooth transitions. The pacing is steady throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Se hela avsnittet på YouTube (See the whole episode on YouTube) # Point of view - [object Object] # Storyline - 00:00–00:06 The ad begins with two people sitting on a patterned couch, talking about perfume. - 00:06–00:10 One of the people speaking says that the perfume contains "lite geturin." - 00:10–00:17 A man appears in front of them and says "Bryt" and "Kirsty, perfekt." He then looks at the other man and tells him the product does not contain geturin, and that they shouldn't have said that. - 00:17–00:18 The woman says, "säg inte det," which roughly translates to "don't say that." - 00:18–00:26 The two then present the perfume again. - 00:26–00:29 The man looks into the camera and lists what the perfume doesn't have. - 00:29–00:34 The man who told them to cut walks in front of the camera again, and the presenters once again cut. - 00:34–00:38 The woman is about to smell the perfume again, but is stopped by the man who asks her why she said the perfume doesn't have geturin. - 00:38–00:42 The two discuss why she said that, and the woman says that she only said that because the man said that the perfume did not contain it. - 00:42–00:48 The man says they don't need to say that, and it has never contained geturin. - 00:48–00:49 The man walks in front of the camera with the breaker again. - 00:49–01:02 The two presenters list the top notes and heart notes of the perfume. - 01:02–01:03 The person off camera says "Bryt!" - 01:03–01:09 The screen shows an image of the two presenters, and text overlays that prompt the viewer to go to YouTube to see the whole episode.

# Ad summary This ad promotes Lyko Sessions, a YouTube talk show. It features two hosts and invites viewers to watch the latest episode. # Brand positioning Lyko Sessions is presented as a fun and engaging talk show available on YouTube. The brand presents itself as unconventional, described as "a talk show without a couch." Its visual style includes trendy pop colors like bright pink and yellow, along with a lo-fi production feel that aligns with social media content trends. # Product The product being advertised is the Lyko Sessions YouTube talk show. The hosts tease the latest episode, which features a K-pop beauty makeover. The ad serves to drive awareness and viewership of the brand's YouTube content. They mention that their aim is to help viewers solve their problems at home. # Visual style The ad has a lo-fi aesthetic with bright, contrasting colors, rapid cuts, and overlaid text. The editing style uses quick cuts, creating a fast-paced rhythm of approximately 25 CPM. The overall production quality is reminiscent of UGC content, lending an authentic, casual feel. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Se hela avsnittet på YouTube # Point of view - [object Object] # Storyline - 00:00–00:02 The hosts introduce the latest episode of Lyko Sessions. - 00:02–00:10 Quick cuts show scenes from the upcoming episode. The host describes the featured segment as "K-pop beauty makeover". - 00:10–00:12 The hosts announce that in the latest episode they will help their audience solve their problems at home. - 00:12–00:18 Rapid cuts show moments from the makeover segment. - 00:18–00:27 The hosts enthusiastically encourage the audience to watch the full episode now.

# Ad summary This ad features a collection of skincare products from Dr. Ceuracle, highlighting a promotion of up to 25% off. The ad uses a vibrant, playful design with Korean text elements, appealing to those interested in K-beauty. # Brand positioning Dr. Ceuracle is presented as a K-beauty brand focused on skincare. The brand seems to emphasize natural ingredients like tea tree, matcha, and spirulina, catering to customers looking for gentle and effective skincare solutions. The brand positions itself within the trendy K-beauty segment, as well as emphasizing a skincare playground for consumers. # Product The ad features a selection of Dr. Ceuracle skincare products. There is the Tea Tree Purifine Cleansing Foam, designed for deep cleansing and gentle soothing. The Vegan Kombucha Tea Essence seems to hydrate and nourish. The Expert Spirulina Cooling Mask soothes and revitalizes the skin. The ad emphasizes the use of natural ingredients like tea tree, kombucha, spirulina, and matcha, appealing to consumers seeking gentle and effective skincare. The products appear designed for daily use, with the cleansing foam and essence catering to basic skincare routines, while the mask offers a more targeted treatment. # Visual style The ad features a vibrant and playful visual style. The products are presented with clean, sharp edges against a gradient pastel background, which creates a sense of freshness and modernity. The overall production quality appears polished, with careful attention to lighting and composition. The layout is clean, with the product names in a clear font, which enhances scannability and stop power in the feed. # Hooks Headline: LYKO # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Lyko logo, with supporting text 'Lite icky. Väldigt ikoniskt.' to capture immediate attention and establish the ad's focus. The brand is telling the consumer that the featured products are iconic. - Next, the viewer's attention is drawn to the featured Dr. Ceuracle products, with the text 'Upp till 25%* på laxsperma från Dr. Ceuracle' emphasizing an offer to encourage a purchase. The brand is telling the consumer about a sale event. - The ad concludes with the phrase 'your k-beauty playground *Se villkor.' which aims to create an immersive and playful experience for the customer, while also mentioning terms and conditions. The brand aims to reinforce the brand's identity and invite the customer to engage further.

# Ad summary This Lyko ad shows an assortment of K-Beauty products and a discount offer of up to 30% off selected K-Beauty items. # Brand positioning Lyko is presented as an online retailer of beauty products, specifically highlighting its selection of K-Beauty items. The brand is positioning itself as a beauty destination, offering a variety of skincare products. The tone of the ad is playful and inviting, as it refers to the products as 'your K-beauty playground'. This implies that Lyko encourages experimentation and enjoyment in beauty routines. # Product The ad promotes a variety of K-beauty products from the retailer Lyko, including sheet masks and hydrating creams. The Beplain Hyaluronic Aqua Moisturizer is highlighted for its hydrating properties. Also displayed is the COSRX 5 PDRN Hyaluronic Acid Vital Hydrating Hydrogel Mask. The products are targeted towards those seeking to improve their skincare routine with K-beauty items. The ad highlights a sale event offering 'Upp till 30% på sensorisk K-Beauty' (Up to 30% off sensory K-Beauty). # Visual style The ad has a bright and colorful aesthetic, with a clean, modern design. The editing style includes quick cuts and static shots. The production quality is polished, giving off a commercial feel. The pacing is fast, with quick cuts, which creates a dynamic viewing experience. The visuals are timed with music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Lyko logo appears with a light blue background and a semi-transparent liquid-like element at the top right corner. - 00:01–00:02 From the brand's perspective, the ad introduces a range of K-Beauty products available at Lyko. - 00:02–00:05 The ad continues to show the K-beauty products available and the ad presents a sale offer, 'Upp till 30% på sensorisk K-Beauty'.

# Ad summary In this ad, a young woman presents two Lyko Lovables kits: one for women and one for men. She highlights the value of each kit and informs viewers when the kits will be available for purchase. # Brand positioning Lykö is presented as a retailer that curates beauty and personal care products into special edition kits sold at a discounted rate. It is implied that Lykö seeks to occupy a space in the beauty market that is accessible and value-driven. The tone is enthusiastic and casual, aligning with a lifestyle that values beauty products and self-care. # Product The ad features two Lyko Lovables kits: "The Hi Girl Kit" and "The Hey Man Kit." Both kits contain a curated selection of beauty and personal care products from various brands. The kits are presented as high-value sets, with each kit being worth approximately 3000 kr, but sold for 649 kr (The Hi Girl Kit) and 599 kr (The Hey Man Kit). The Hi Girl Kit contains a Waterclouds Heat Protection Spray, an IsaDora High Impact mascara, and a Sweed cream blush. The Hey Man Kit contains Bjorn Axén hair cream, an MWC Molding Paste, and a Dermalogica cream. The ad emphasizes that these kits sell out quickly, encouraging viewers to monitor Lyko's website or app for the release on May 4th. # Visual style The ad has a clean and bright aesthetic, with a simple background and natural lighting. The editing style is straightforward, with static shots and minimal transitions. The production quality is high, creating a polished commercial feel. The pacing is consistent, with cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action So tips är ju bevaka redan nu på Lyko.com eller Lyko-appen så att du inte missar! # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with the presenter introducing two Lyko Lovables kits. - 00:04–00:13 She explains the concept of the kits, stating that they are worth approximately 3000 kr but are available for a lower price. - 00:13–00:19 The presenter states the release date and urges viewers to monitor the Lyko website or app to avoid missing out, creating a sense of urgency.

# Ad summary This ad by LYKO features a vibrant, youthful aesthetic with a focus on discounts and offers across its product range. It aims to capture attention with bright colors, a collage style, and a friendly, accessible tone, while promoting special deals to encourage immediate purchase. # Brand positioning LYKO is presented as an accessible and youthful brand, offering a wide range of beauty and personal care products. The brand is positioned with a playful and energetic tone, emphasized by the bright color palette, contemporary models, and simple, direct messaging focused on value. LYKO aims to be seen as a go-to destination for beauty and personal care needs, promoting inclusivity and trendiness, and aligning with a lifestyle that values both self-expression and practical deals. # Product The ad promotes LYKO’s general beauty and personal care offerings, including makeup, fragrance, hair care, and skincare products, without focusing on one product in particular. The offer is a "3 för 2" deal, inviting customers to purchase any three items and receive the third for free. The ad is targeting consumers looking for deals and discounts, aiming to remove the purchase barrier by offering more value for their money. The use occasion implied is general shopping for beauty and personal care products, with the ad highlighting that LYKO provides options for a wide range of needs within these categories. # Visual style The ad uses a vibrant and youthful aesthetic with a collage-style layout, featuring bright, pastel gradients and bold typography. The overall production quality is polished, with the models having a professionally shot appearance. The image treatment includes background removal and layering of text elements to create a dynamic and visually engaging composition. The color palette and playful fonts contribute to a friendly and accessible tone, aimed at capturing attention and conveying a sense of fun and value. # Hooks Headline: Rabatter, deals & 3 för 2 # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the product categories available at LYKO, with the text ": SMINK - DOFT - HÅR - HUD -" appearing at the top. This is intended to immediately convey the breadth of LYKO's offerings and draw in viewers interested in those product categories. The brand is using this to signal to the viewer that they have a wide variety of beauty needs covered. - The ad then emphasizes the promotional offer with the text "Rabatter, deals & 3 för 2". This serves to capture the viewer's attention by highlighting the value and savings they can achieve by shopping at LYKO, making their purchase more appealing. The brand is using the offer to give the viewers a clear reason to buy from them immediately. - The models in the ad smile while embracing, signaling that the viewers will experience the joy of receiving a great deal and purchasing products that they will love. The customers are showcasing the fun, communal experience of shopping with LYKO and the satisfaction derived from their beauty and personal care products. - The ad concludes with a text bubble featuring the phrase "Tick tack!" to instill a sense of urgency and encourage viewers to act quickly. The brand is using the text to signal a limited-time opportunity, pushing potential customers to finalize their purchase decisions promptly.

# Ad summary This ad showcases a variety of Lyko Lovables beauty products within a 'Hi Girl Kit', presenting a high total product value at a discounted price. # Brand positioning Lyko Lovables is presented as a curated collection of beauty and skincare products, offering customers a chance to experience a range of items selected to enhance their daily routines. The brand positions itself around value and discovery, providing themed kits that allow consumers to explore different products without committing to full-size purchases. By creating these kits, Lyko Lovables appeals to those looking for variety and high-quality items bundled together. # Product The ad features the 'Hi Girl Kit,' a collection of various beauty and skincare products. The kit includes a range of items such as facial masks, serums, creams, lipsticks, and hair products, all curated into a single set. The products vary in packaging from tubes and bottles to compacts and sheet masks. The ad highlights the discounted price of 649:-, contrasting it with the original value of approximately 2946:-, emphasizing the cost savings. This product is for individuals interested in sampling a range of beauty and skincare products to enhance their personal care routine. # Visual style The ad uses a clean, studio-shot style with a pastel color palette dominated by shades of pink and lavender. Each product is individually cut out and layered around a central suitcase, creating a floating effect. The lighting is soft and diffused, minimizing harsh shadows and giving the image a smooth, polished feel. The typography is large and bold, emphasizing key information, while the layout is designed for easy scannability in a feed environment. # Hooks Headline: The Hi Girl Kit # Call to action Bevaka nu! # Point of view - [object Object] # Storyline - The ad starts by showcasing the Lyko Lovables brand alongside the name of the product, 'The Hi Girl Kit', which immediately conveys the product offering. This aims to grab attention with a thematic name, suggesting a collection designed for a specific persona. - Next, the image presents a visual assortment of beauty and skincare products hovering around and on a pink suitcase, displayed atop a draped table. This is designed to give the viewer an overview of the kit’s contents, along with a sense of organization and portability. - The ad also states the price, '649:-', contrasted against the original value, 'Värd ca. 2946:-', in a white circle, which is intended to highlight the significant savings and add a clear incentive to purchase. - Finally, a circular badge is present at the bottom right with the text 'Bevaka nu!', prompting the viewer to take action. This gives the consumer a clear next step to learn more or purchase, helping the ad reach its objective.

# Ad summary This image ad promotes the Lyko Lovables 'Hey Man Kit,' a collection of grooming products for men. The ad emphasizes value by showcasing the kit's discounted price compared to the sum of its individual products, positioned against a soft, inviting backdrop. # Brand positioning Lyko Lovables is presented as a curator of value-packed grooming kits. The brand emphasizes accessibility by offering a discounted collection of popular products in one convenient package. This positions Lyko Lovables as a go-to for affordable discovery and convenience in the grooming market, while pushing against the norm of individual, full-price product purchases. The brand's positioning is functional, focusing on value and accessibility for consumers looking to explore multiple products without a high initial investment. # Product The advertised product is the 'Hey Man Kit,' a grooming set for men containing an assortment of skincare and personal care items. The kit includes products such as face wash, shaving cream, body lotion, hair styling products, and more, all housed within a black travel bag. The kit is marketed as a collection of essentials for men's grooming routines, presented as a convenient solution for trying various products. The most clearly conveyed USP is the price of 599:-, compared to the value of approximately 2925:- if purchased individually, which suggests a substantial cost saving. This aims to address the purchase barrier of the high cost that's typically associated with trying multiple new grooming products. # Visual style The ad has a clean, product-focused aesthetic with a studio shot setup. The background features a soft gradient to avoid distraction. Products are individually cut out and arranged around the central bag, with subtle drop shadows to lift them off the background. Overall, the style is polished and designed for easy product recognition and quick scannability in-feed. # Hooks Headline: The Hey Man Kit # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the Lyko Lovables 'Hey Man Kit' with various grooming products floating around it. The intention is to immediately grab the viewer's attention by highlighting the collection of products that are included in the kit from the brand's perspective. - Next, the ad emphasizes the significant price difference between the discounted kit (599:-) and the approximate retail value of the individual products (2925:-). The intention is to immediately communicate the exceptional value and savings to the potential customer, encouraging them to see the kit as an economical purchase. - The final beat is a round badge that says "Bevaka nu!" which translates to "Watch now!". This beat is intended to encourage the customer to keep the promotion in their sight, and buy before it runs out. The brand is the source for this part of the story.

# Ad summary This ad by Lyko showcases a variety of K-Beauty products with a special discount offer. The ad features vibrant visuals and upbeat music to attract viewers. # Brand positioning Lyko is presented as a K-Beauty destination offering a wide range of skincare products designed to provide both effectiveness and a sense of well-being. The brand is positioning itself as a source of 'K-Beauty: effekt och eufori', suggesting it aligns with the current trend of Korean beauty while providing high-quality products. By using the phrase 'your k-beauty playground,' Lyko aims to evoke a sense of fun and experimentation, contrasting with more serious or clinical skincare brands. This emotional approach suggests the brand values enjoyment and accessibility in beauty. # Product The ad features multiple K-Beauty products, including a Hyaluronic Acid Watery Sun Gel (150 ml), a Hyaluronic Acid Moisturizer, and a 5 PDRN Hyaluronic Acid Vital Hydrating Hydrogel Mask. The sun gel and moisturizer focus on hyaluronic acid, which is known for its hydrating properties, aiming to attract those seeking moisturized and protected skin. The hydrogel mask is promoted for vital hydration, targeting consumers interested in intensive skincare treatments. The ad highlights the functionality of hydration and protection, addressing the purchase barrier by offering up to 30% off selected K-Beauty products, making them more accessible. # Visual style The ad has a polished commercial aesthetic with vibrant pastel colors and clear product displays. The editing style features static shots, smooth transitions, and a consistent pace synchronized with the upbeat music. The production quality is high-end, supporting the brand's positioning as a provider of quality beauty products. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a focus on the brand LYKO and the theme of K-Beauty. - 00:02–00:05 Various K-Beauty products are showcased, including sun gel, moisturizer, and a hydrogel mask. - 00:02–00:05 The ad highlights an offer of up to 30% off on selected K-Beauty products.

# Ad summary A woman presents a variety of skincare products by Dr. Ceuracle that can be found at Lyko. She is smiling in front of the camera with minimal makeup and demonstrates each product. # Brand positioning Dr. Ceuracle is presented as a K-beauty brand offering viral products that consumers should take advantage of. The brand promotes skincare routines that improve the skin and provides products that can be incorporated into one's beauty routine. # Product The ad features skincare products from Dr. Ceuracle. One product is a foaming cleanser; another is a Kombucha Tea Essence; and the last is a serum. # Visual style The ad has a polished commercial aesthetic with an editing style that includes quick cuts. The video seems to have been filmed in a well-lit bathroom with natural light. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The woman in the video presents Dr. Ceuracle skincare products to the camera and appears to be applying them. - 00:01–00:03 00:01–00:03 The woman then holds up a variety of Dr. Ceuracle products and states that there are "grymma deals på K-beauty hos Lyko", which means "great deals on K-beauty at Lyko". - 00:03–00:07 00:03–00:07 The woman is shown in front of the camera and she encourages viewers to "passa på att testa alla virala produkter eller fylla på med dina favoriter," which translates to "take the opportunity to test all viral products or fill up with your favorites".

# Ad summary This ad features a woman promoting K-Beauty products from Lyko. She highlights her favorite products to combat dull skin, emphasizing current deals at Lyko. # Brand positioning Lyko is presented as a retailer that offers a wide array of K-Beauty products. The brand emphasizes accessibility, affordability, and a curated selection of products that solve specific skincare needs. # Product The ad features various K-Beauty products available at Lyko. These include sheet masks, toners, eye masks, and tinted sunscreen. Each product is presented as a solution to common skincare concerns, particularly for those seeking to address dullness and achieve radiant skin. The products are highlighted for their availability at Lyko, where there are currently "grymma deals" (great deals) on K-Beauty items. # Visual style The ad has a natural, everyday aesthetic with simple indoor settings and natural lighting. It feels like UGC, enhancing its authenticity and relatability. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action kika in # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the presenter stating that she's tired of dull skin. This establishes a common skincare pain point. - 00:01–00:03 She introduces K-Beauty as the solution, framing it as a go-to for effective skincare. - 00:03–00:07 The presenter highlights that there are current great deals on K-Beauty products at Lyko. - 00:07–00:08 She encourages viewers to check out Lyko.