How Lumene Advertises on Meta

# Ad summary A UGC-style skincare ad shows a woman applying the Lumene Nordic-C Glow Boost Essence and reveling in its radiant effect. The ad highlights the product's ability to brighten skin even on grey days. # Brand positioning Lumene is presented as a skincare brand focused on enhancing skin radiance, particularly in challenging weather conditions. The brand emphasizes simplicity and effectiveness, aligning with a modern, minimalist aesthetic. Lumene aims to occupy a space in the consumer's mind as a reliable source for achieving a healthy glow, positioning itself as a practical yet luxurious option for everyday skincare. # Product The Lumene Nordic-C Glow Boost Essence is a skincare serum designed to boost skin's radiance and combat dullness. The product, packaged in an orange bottle with a white dropper, contains a clear liquid serum. It is applied directly to the face and gently massaged in. The essence is promoted as a solution to brighten up grey days, suggesting it addresses the need for revitalizing skin in less-than-ideal weather. Its key benefit lies in providing a radiant glow, making it an ideal product for those seeking to enhance their skin's natural luminosity. # Visual style The ad has a bright and clean aesthetic, with natural lighting and soft shadows that highlight the skin's texture. The editing style is smooth with static shots and slow zooms. The production quality is a blend of polished and UGC-style, giving it a relatable yet professional feel. The pacing is moderate, allowing viewers to take in the details of the product and application. The audio and visual elements are synced to create a calming and engaging experience. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The video opens with a woman smiling and reaching up as if catching something, setting a joyful and inviting tone. This is a hook meant to immediately engage the viewer with her positive energy and anticipation of a beauty routine. - 00:01–00:04 00:01–00:04: The woman holds up the Lumene Nordic-C Glow Boost Essence, bringing it into focus. This moment introduces the product as a key element of her routine, inviting the viewer to understand what she's excited about. - 00:04–00:07 00:04–00:07: The camera zooms in on the dropper as a clear serum drips from it, highlighting the serum's texture and purity. This visual detail aims to showcase the essence's quality and its light, hydrating nature. - 00:07–00:11 00:07–00:11: The woman applies the serum to her face, dabbing it on and massaging it in. This action demonstrates the practical application of the product, making the process relatable and showing how easily it fits into a routine. - 00:11–00:16 00:11–00:16: The woman closes her eyes and touches her face, smiling gently as she experiences the effects of the serum. This conveys a moment of personal satisfaction and relaxation, suggesting that the product not only enhances beauty but also provides a soothing experience. - 00:16–00:21 00:16–00:21: The woman smiles directly at the camera, showcasing her radiant skin after using the serum. This final shot serves as a visual testimonial, emphasizing the effectiveness of the product and inviting the viewer to envision similar results for themselves.

# Ad summary This ad showcases the Lumene Nordic-C Glow Boost Essence by following the bottles through the manufacturing process. The ad features a static text overlay that states, "POV: vit C just clocked in" and uses various sounds associated with a factory to illustrate this concept. # Brand positioning Lumene is presented as a brand focused on incorporating vitamin C into its skincare products. The brand is positioned as having high-quality manufacturing processes and operations, suggesting that it values precision and care in the production of its skincare line. # Product The ad features Lumene's Nordic-C Glow Boost Essence, a skincare product that includes vitamin C as a primary ingredient. The bottle appears to be made of a tinted orange glass. It features a dropper applicator for precise dosage. The Glow Boost Essence is conveyed as a component of a larger skincare regimen and is presented as contributing to the brand's overall promise of healthy skin. # Visual style The ad has an industrial and clean aesthetic, emphasizing the manufacturing process of Lumene products. The video is brightly lit and employs static shots to showcase different stages of production. The editing is minimal, focusing on clear and direct visuals of the product being assembled and packaged. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by showcasing a series of Lumene Nordic-C Glow Boost Essence bottles on a manufacturing line. - 00:03–00:07 The bottles are then being mechanically assembled. - 00:07–00:09 The product is then packaged into the cardboard packaging.

# Ad summary This ad demonstrates how to use the Lumene Nordic-C Valo skincare line. # Brand positioning Lumene is presented as a skincare brand offering products designed to brighten and hydrate the skin. The focus is on achieving a healthy-looking glow. The brand aligns with a lifestyle centered on simple, effective skincare routines. The positioning is functional, emphasizing the performance of the products in delivering brighter and more hydrated skin. # Product The ad features the Lumene Nordic-C [Valo] line, specifically the Glow Boost Essence and Glow Moisturizer. The Glow Boost Essence is applied first to boost the skin's radiance. The Glow Moisturizer is then applied to hydrate and further enhance the skin's glow. These products are intended for individuals seeking brighter, more hydrated skin. The USPs are the products' ability to deliver a visible glow and deep hydration, addressing the purchase barrier of dull or dehydrated skin. The products are used in a simple, two-step skincare routine, implying ease of use and incorporation into daily life. # Visual style The ad has a clean, polished aesthetic, with a focus on bright lighting and close-up shots. The editing style is straightforward, with static shots and smooth transitions. The production quality feels like a polished commercial, lending a sense of professionalism and trust to the brand. The visuals are timed to the music beat. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by showcasing various Lumene skincare products, setting the stage for a demonstration. - 00:03–00:06 The ad transitions to a woman applying the Nordic-C Glow Boost Essence to her face. This shows the initial step in achieving brighter skin. - 00:06–00:06 The woman is shown gently massaging the essence into her skin, highlighting the application process. - 00:07–00:12 The woman is shown applying the Nordic-C Glow Moisturizer to her face after applying the essence. - 00:12–00:13 The woman is shown applying the moisturizer to her face, massaging the product into the skin. - 00:13–00:17 The ad closes with a close up of the products.

# Ad summary This ad promotes Lumene skincare products. It features a creator applying the Lumene Nordic-C Glow Boost Essence and Glow Renew Night Cream after traveling, highlighting their ability to deeply hydrate skin and improve radiance. The ad encourages viewers to purchase the products from Boots. # Brand positioning Lumene is presented as a Nordic-inspired skincare brand offering solutions for hydrated, radiant skin. The brand is positioned for consumers seeking effective, clinically tested skincare that incorporates natural ingredients like Wild Arctic Cloudberry and Vitamin C. It aims to blend naturally derived ingredients with proven skincare science, emphasizing a functional approach to skincare that delivers visible results. # Product The ad features two Lumene skincare products, Lumene Nordic-C Glow Boost Essence and Lumene Glow Renew Night Cream. The Glow Boost Essence is a serum that delivers intense hydration and radiance through its key ingredients, Wild Arctic Cloudberry and Vitamin C. The product claims to improve radiance by 81% and is clinically tested. It is applied using a dropper, with the serum dabbed onto the skin and then rubbed in. The Glow Renew Night Cream is presented as a complementary product for intense overnight hydration, creating the perfect combination for deeply hydrated radiant skin. Both are available to shop at Boots. # Visual style The ad has a UGC aesthetic. The editing style includes quick cuts and close-up shots. The production quality appears authentic, enhancing the relatability and trustworthiness of the ad. The camera focuses on the subject in the middle of the screen. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop both of them at Boots # Point of view - [object Object] # Storyline - 00:00–00:01 A woman is sitting in the backseat of a car - 00:01–00:02 00:01–00:02 The woman is at the airport walking down a corridor. - 00:02–00:03 00:02–00:03 The creator shows Lumene Nordic-C Glow Boost Essence to the camera. - 00:03–00:05 00:03–00:05 The creator applies the Lumene Nordic-C Glow Boost Essence to their face with a dropper. - 00:05–00:07 00:05–00:07 After application, the creator demonstrates how the product is rubbed into their face. - 00:07–00:09 00:07–00:09 The creator applies the Lumene Nordic-C Glow Boost Essence to their face with a dropper again. - 00:09–00:11 00:09–00:11 After application, the creator demonstrates how the product is rubbed into their face. - 00:11–00:13 00:11–00:13 The creator shows the Lumene Glow Renew Night Cream to the camera. - 00:13–00:15 00:13–00:15 The creator puts some of the Lumene Glow Renew Night Cream on their finger, then dots it all over their face. The creator then rubs the cream all over their face. - 00:15–00:17 00:15–00:17 The creator demonstrates how to rub cream around the eyes. - 00:17–00:19 00:17–00:19 The creator demonstrates how the face feels after using the Lumene skincare products. - 00:19–00:20 00:19–00:20 The creator encourages viewers to shop the Lumene skincare products at Boots.

# Ad summary The ad features a creator discussing and demonstrating the Lumene Glow Boost Essence. She shares her personal experience of ditching quick-fix products in favor of a consistent skincare routine and highlights the product's accessible availability and deals. # Brand positioning Lumene is presented as a brand focused on skincare and skincare-infused makeup. The brand aims to offer products that promote a natural glow. The ad highlights the brand’s commitment to effective skincare routines and is accessible, often available with deals both in-store and online, making it a practical option for consumers. The brand positions itself against the idea of quick fixes, promoting consistent, simple routines instead. # Product The featured product is the Lumene Glow Boost Essence, a skincare product designed to give skin a natural glow. It is formulated with vitamin C and three types of hyaluronic acid, ingredients that contribute to skin hydration. The essence is part of Lumene’s range of skincare and skincare-infused makeup products. The ad highlights that it is easily accessible, available both in stores and online, often with deals. It is presented as part of a simple, consistent skincare routine, helping to achieve healthy, glowing skin. # Visual style The ad has a natural and unfiltered aesthetic, resembling user-generated content with a focus on showcasing the creator's personal experience with the product. The editing style includes a combination of static shots and quick cuts to keep the pacing engaging. The production quality has a UGC feel, enhancing authenticity and relatability. The pacing is consistent, with smooth transitions. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:05 The creator begins by saying that she is always asked how her skin is so glowy, and she is going to spill the tea on the Lumene Glow Boost Essence. - 00:05–00:07 The creator explains she loves Lumene products, especially the Essence. - 00:07–00:10 A carousel of several videos are presented to demonstrate the product in action. - 00:10–00:19 The creator highlights that the essence has vitamin C and three types of hyaluronic acid. She follows up by stating that her skin drinks this up and it results in hydration. - 00:19–00:22 The creator reflects on a time when she would never leave the house without makeup. - 00:22–00:27 She reflects on using quick fix products hoping they would magically fix her skin, but they never did. - 00:27–00:34 After ditching quick fixes and sticking to a simple routine she saw real change. - 00:34–00:43 The creator loves how accessible Lumene is, and that there is always a deal on. - 00:43–00:44 The creator ends with the line, “you cannot deny the glow.”

# Ad summary This ad by Lumene features Paulina, a training manager, who introduces the Vegan Collagen Essence from the Nordic Bloom series. She highlights its key ingredients: plant-based collagen for increased skin firmness and reduced lines, and hyaluronic acid for hydration. Paulina suggests incorporating it into the skincare routine as a serum or under another serum for a boost of moisture and anti-aging benefits. # Brand positioning Lumene is presented as a skincare brand that embraces a blend of nature and science, offering effective and accessible skincare solutions. The brand is positioned as promoting healthy, firm, and hydrated skin, targeting consumers who want to proactively care for their skin and reduce visible signs of aging. Lumene values natural, plant-based ingredients in their products, aligning with the consumer demand for vegan skincare. This approach allows Lumene to occupy a space in the consumer's mind that values both functional skincare and ethical considerations. # Product The Vegan Collagen Essence from Lumene’s Nordic Bloom series is a skincare product designed to increase skin firmness, reduce the appearance of fine lines, and provide ample hydration. This essence contains plant-based collagen, which boosts skin elasticity and tautness. Additionally, it includes hyaluronic acid for moisture retention. It is vegan, emphasizing the brand's commitment to ethical ingredients. The recommended use is to incorporate it into your skincare routine as a serum or under any other serum. It is designed as a moisture and anti-age boost, targeting individuals looking to address skin firmness, fine lines, and hydration concerns in their routine. # Visual style The ad has a clean and professional aesthetic, with soft natural lighting and a minimalist background. The editing is simple with static shots and smooth transitions, giving it a polished commercial feel. The pacing is consistent, matching the speaker’s rhythm, and the visual focus remains on the speaker and the product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Paulina appears on screen holding the Vegan Collagen Essence and introduces herself as a training manager. - 00:00–00:03 Paulina poses a question to the audience about whether they want firmer skin and less visible lines, setting up the problem the product aims to solve. - 00:03–00:07 She recommends the brand’s Vegan Collagen Essence from the Nordic Bloom series as a solution, transitioning into the product introduction. - 00:07–00:12 She highlights that the essence contains plant-based collagen, explaining how it works and setting up the product’s benefits. - 00:13–00:16 She emphasizes that the product also includes hyaluronic acid, expanding on the benefits and ingredients. - 00:16–00:23 Paulina restates the recommendation to include the Vegan Collagen Essence for moisture and anti-aging benefits, wrapping up the product pitch. - 00:23–00:28 She explains the usage of the product as a serum or under other serums, addressing possible questions and providing instructions.

# Ad summary In this ad, Paulina, a training manager for Lumene, introduces three different serums made by the brand. She explains which skin issues each serum is meant to solve. # Brand positioning Lumene is presented as a solution for a variety of skincare needs. The brand is positioned as helping the customer reach the "next level" of skincare by adding one of their serums to their skincare routine. The brand presents a tone of expertise via the presenter who is identified as a training manager. Lumene aims to occupy a space in the consumer's mind as a comprehensive solution to a variety of skin issues. # Product The ad features three Lumene serums. The first is the Nordic Hydra, an aqua hydration serum meant for skin that feels dry, moisture-deprived, and tight. The next is Nordic-C, a glow boost essence meant for skin that is tired and dull and in need of glow, luster, and moisture. The third is Nordic Bloom, a vegan collagen essence designed to prevent and counteract the signs of aging. # Visual style The ad is shot in a bright, polished style. The editing rhythm is slow. The production quality is high. This supports the tone of expertise the ad is trying to convey. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Hita serumet just för din hud. # Point of view - [object Object] # Storyline - 00:00–00:06 Paulina introduces the line of Lumene serums and how adding one to your routine can take your skin to the next level. - 00:06–00:08 Paulina asks the audience if they feel their skin is dry, depleted of moisture, and tight. - 00:08–00:14 As a response to the previous question, Paulina recommends the Nordic Hydra aqua hydration serum. - 00:14–00:17 Paulina asks the audience if they are tired and dull, and in need of glow. - 00:17–00:23 As a response to the previous question, Paulina recommends the Nordic-C glow boost essence, which gives luster and moisture. - 00:23–00:26 Paulina asks the audience if they want to prevent and counteract the signs of aging. - 00:26–00:30 As a response to the previous question, Paulina recommends the Nordic Bloom vegan collagen essence. - 00:30–00:33 Paulina encourages the audience to find the serum that is right for their skin.

# Ad summary The ad features Paulina, a training manager for the brand Lumene, introducing Lumene's Nordic Glow Boost Essence Serum. She highlights its ingredients, including triple hyaluronic acid, Nordic cloudberry, and Vitamin C, emphasizing its ability to provide glow and moisture to the skin. She also mentions the serum's citrus scent and explains that it can be used like any other serum, either alone or under another serum, to achieve glowing skin. # Brand positioning Lumene presents itself as a skincare brand focused on boosting skin's natural glow and hydration. The brand is presented as a premium skincare solution that harnesses natural ingredients and advanced scientific formulas. With a functional approach centered on effectiveness, Lumene aims to provide accessible skincare solutions that enhance skin's radiance and overall health. The brand clearly emphasizes their commitment to high quality ingredients and delivering visible results, all while maintaining a sense of everyday usability. # Product The Lumene Nordic Glow Boost Essence Serum is a skincare product designed to revitalize dull and tired-looking skin. Packaged in a small orange bottle with a white dropper, this serum contains triple hyaluronic acid, Nordic cloudberry, and Vitamin C to impart glow and moisture. It has a citrus scent and can be applied like any other serum: alone or under other serums. The product is presented as a solution for achieving a healthy, glowing complexion, addressing the common skin concern of dullness. # Visual style The ad has a clean, bright, and polished aesthetic, indicative of professional skincare content. The editing is smooth and the focus is on the presenter and the product. The visual motifs include close-ups of the product and presenter, and the pacing remains consistent. The audio is synced with the presenter's speech. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts with Paulina asking if the viewer's skin ever feels tired and dull, suggesting a common skin concern. - 00:04–00:08 Paulina immediately pivots to recommending Lumene's Glow Boost Essence Serum as a solution to kickstart the skin's radiance. - 00:08–00:21 She highlights key ingredients such as triple hyaluronic acid, Nordic cloudberry, and vitamin C to emphasize the serum's benefits for glow and hydration, creating a sense of product expertise. - 00:21–00:35 Paulina adds that the serum has a fantastic citrus scent, making the skincare routine seem more appealing. She demonstrates how the serum can be applied like any other serum and states that it can be applied either alone or under other serums.

# Ad summary A woman is holding three different Lumene product bottles, all with a dropper applicator. Each of the bottles has a different color liquid. The bottles are lined up in front of the woman as she looks at the camera. # Brand positioning Lumene is a beauty brand that appears to focus on delivering skincare solutions with a focus on Nordic ingredients and science. The brand's products are designed to enhance and nourish the skin. The variety of products in the image suggests the brand offers a comprehensive skincare approach. The positioning is functional, with an emphasis on hydration, glow, and collagen, catering to those seeking effective and science-backed beauty solutions. # Product The ad features three Lumene products. The first product is the Nordic Hydra Aqua Hydration Serum, a hydrating serum. The second product is the Nordic-C Glow Boost Essence designed to boost skin's radiance. The third product is the Nordic Bloom Vegan Collagen Essence, formulated to improve skin's collagen. The bottles are clear to allow customers to see the product and each product features a dropper for application. These products appear to promote functional skincare and target hydration, radiance, and collagen. # Visual style The ad has a clean and minimalist aesthetic. The ad also has a focus on the products themselves. The production quality appears to be high, with a focus on clear visuals and natural lighting. The ad is designed to be visually appealing and informative, with a focus on product presentation and branding. This presentation of the ad is aligned with the clean visual style and may help it to stand out in the feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image starts with a woman holding three different Lumene product bottles. This draws the viewer's attention by immediately showcasing the products. The viewer is experiencing this moment from the customer's perspective. This image intends to give the viewer a clear look at the products being advertised. - The woman in the image is facing the camera. The audience experiences this moment from an objective perspective. This inclusion continues to showcase the products and show the viewer the products on a face.

# Ad summary This image ad for Lumene features an Asian woman with clear skin, who is resting her head on her hand as she presents three Lumene facial serums. The ad is set against a gradient background that transitions from blue to orange, matching the product packaging. The image is clean and well-lit. # Brand positioning Lumene is presented as a skincare brand rooted in Nordic beauty traditions, blending scientific innovation with natural ingredients sourced from the Arctic. The brand clearly values simple, effective beauty solutions that enhance natural radiance. It positions itself as a provider of straightforward skincare that emphasizes purity and visible results, reflected in the clean aesthetic and the model's natural appearance. The brand offers distinct products like serums tailored for specific skincare goals, from hydration to radiance. Lumene appears to ignore complex formulations in favor of functional and emotional benefits, promoting a lifestyle that values simple, radiant beauty. # Product The ad features three distinct Lumene serums, each catering to specific skincare needs. The first serum is a bottle of Lumene Nordic-C [Valo] Glow Boost Essence, a radiance-enhancing product with a light orange bottle. The second serum is Lumene Nordic Hydra [Lähde] Aqua Hydration Serum, designed to provide intense hydration. Its packaging is light blue. The third serum, held in the model's hand, features a pink liquid. All three serums come in clear glass bottles with white pump dispensers. Each serum is formulated with Nordic ingredients and targets a specific need, all while promising a simple addition to a skincare routine. The ad subtly addresses the barrier of complex skincare routines by presenting straightforward solutions designed for daily use and visible results. # Visual style The ad has a clean and polished aesthetic with a studio-shot quality. The gradient background and reflective surface create a modern, minimalist feel. The image treatment includes soft lighting and subtle color grading that enhances the natural tones of the model and the product packaging. The typography is integrated seamlessly with a clean font that complements the overall design. The visual style leans toward a high-design approach, which is intended to enhance scannability and stop power in the feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the Lumene brand and product assortment. The intent is to introduce the brand and hint at the range of skincare solutions offered. The brand is telling this part of the story. - The model with clear skin is shown with the products. This is to imply that using Lumene products leads to healthy-looking skin. The audience is seeing this through the brand's perspective. - The Lumene products are presented against a bright gradient background. The brand is visually emphasizing the purity and radiance associated with their serums.

# Ad summary This ad showcases the Lumene serum line. The ad begins with the text "WHICH SERUM SHOULD YOU CHOOSE?" along with three serum options. The ad then transitions into describing each product in detail, explaining what each product is formulated with. The ad then showcases the product being used. # Brand positioning Lumene is presented as a skincare brand focused on harnessing the power of Nordic ingredients and scientific innovation. The brand creates products such as serums that are designed to target specific skin concerns like dullness, dehydration, and aging. The ad positions Lumene as a brand that combines natural elements with advanced formulations to deliver effective and targeted skincare solutions, catering to customers seeking both functional benefits and a connection to nature. # Product The ad promotes three distinct serums from Lumene, each targeting different skin concerns. The Nordic-C Glow Boost Essence, packaged in an orange bottle, is formulated with Arctic cloudberry and Vitamin C, designed to combat dull skin and increase radiance by 81%. The Nordic Hydra Aqua Hydration Serum, in a blue bottle, is for dry and dehydrated skin, formulated with triple hyaluronic acid to provide up to 72 hours of hydration. The Nordic Bloom Vegan Collagen Essence, in a pink bottle, targets signs of aging, is formulated with vegan collagen peptide and triple hyaluronic acid, reducing the appearance of fine lines and improving skin elasticity. Each serum has a dropper applicator. # Visual style The ad has a clean and bright aesthetic, with a focus on showcasing the products and their benefits. The editing style includes quick cuts between product displays and application. The production quality is polished, with a focus on clear visuals and informative text overlays. The ad maintains a consistent pace, highlighting key ingredients and outcomes. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts by presenting the question of which serum to choose and shows three different Lumene serum options. - 00:01–00:03 The ad then transitions to focusing on the Nordic-C Glow Boost Essence serum, which is formulated for dull skin and is designed to increase radiance by 81%. The perspective is from the brand, showcasing the product's benefits and ingredients. - 00:03–00:06 The ad then transitions to focusing on the Nordic Hydra Aqua Hydration Serum, which is formulated for dry/dehydrated skin and is designed to provide up to 72 hours of hydration. The perspective is from the brand, showcasing the product's benefits and ingredients. - 00:06–00:09 The ad then transitions to focusing on the Nordic Bloom Vegan Collagen Essence, which is formulated for signs of aging and is designed to reduce the appearance of fine lines and improve skin elasticity. The perspective is from the brand, showcasing the product's benefits and ingredients.

# Ad summary This ad features a woman demonstrating how to use Lumene's Instant Glow Beauty Serum to create a fresh, all-day glow. She applies two different shades, using one as a bronzer, and finishes with a dewy glow setting spray. # Brand positioning Lumene is presented as a brand focused on achieving a natural, luminous glow through skincare-infused makeup. The brand aligns with a minimalist beauty approach, emphasizing ease of application and a lightweight feel. By positioning the Beauty Serum as a versatile product for both base and contour, Lumene offers a simplified routine for achieving a radiant, fresh-faced look. # Product The featured product is Lumene's Instant Glow Beauty Serum, designed to create a natural and luminous base. The product is for anyone who wants a lightweight feel while giving their face a natural glow. It is available in multiple shades, including 400 and 500, allowing users to customize their look. Shade 400 can be used as a base for a fine, natural glow, while shade 500 can be used as a bronzer to add form and warmth to the face. The ad also features the Lumene Dewy Glow Setting Spray, which sets the makeup and ensures the fresh finish lasts all day. The product addresses the need for a lightweight, easy-to-apply product that provides a natural, radiant glow. # Visual style The ad has a clean and polished aesthetic with natural lighting, creating a UGC feel. It features quick cuts to maintain engagement and keep a consistent pace. The visuals are tightly framed on the woman's face to highlight the product application and results. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a woman mentioning it's 'skin tint season' and she's using Lumene's Instant Glow Beauty Serum, immediately setting the stage for a seasonal beauty routine focused on lightweight coverage and luminosity. - 00:04–00:12 She applies shade 400 to create a fine, natural, and luminous base, emphasizing the product's ability to blend seamlessly into the skin, highlighting its ease of use and natural-looking results. - 00:17–00:27 Next, she uses shade 500 as a bronzer to add form and warmth to her face, showcasing the versatility of the serum and its ability to serve multiple functions in a makeup routine. - 00:27–00:34 She finishes with Lumene's Dewy Glow Setting Spray to set everything and maintain the fresh finish throughout the day, reinforcing the product's lasting power and ability to keep the skin looking radiant. - 00:34–00:39 The ad concludes with a before-and-after comparison, visually demonstrating the transformative effect of the products and reinforcing the message of a naturally enhanced, glowing complexion.

# Ad summary This ad for Lumene serums uses vibrant colors, macro shots of ingredients, and closeups of a woman's face to highlight the product's benefits and appeal to a skincare-focused audience. The ad combines product shots with ASMR-like visuals of the serum being applied, with a clear emphasis on achieving "clinically proven results." # Brand positioning Lumene is presented as a beauty brand focused on harnessing natural ingredients, offering skincare solutions with scientifically backed results. The brand positions itself as a provider of 'hero serums' designed to improve skin health and appearance. The visual aesthetic emphasizes natural beauty and the brand seems to push against heavy makeup trends, highlighting the importance of skincare in achieving a radiant look. # Product The ad features a range of Lumene's 'hero serums' that each addresses different skin concerns. The first product shown is the Nordic Bloom Vegan Collagen Essence, a pink-tinted serum. Other hero serums are highlighted, including the Nordic-C Glow Boost Essence, the Cloudberry Glow serum, the Birch Hydration serum, and the Lingonberry Bounce serum. The overall marketing message is that the Lumene serums offer 'clinically-proven results'. The serums are portrayed as essential components of a modern skincare routine for women looking to achieve and maintain healthy, radiant skin. # Visual style The ad has a clean and polished aesthetic, employing a bright, pastel color palette and crisp macro shots. The editing is fast-paced, with quick cuts between product showcases and close-ups of natural ingredients and a woman applying the serum. The production quality is high-end commercial, conveying a sense of luxury and scientific efficacy. The pacing is quick, at about 10 cuts per minute, keeping the viewer engaged and emphasizing the variety of products. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with an extreme close-up of the Lumene Nordic Bloom Vegan Collagen Essence, showcasing its vibrant pink color and elegant packaging. This establishes the brand's focus on natural ingredients and a visually appealing product. - 00:01–00:02 The scene quickly transitions to the Nordic-C Glow Boost Essence in its orange bottle. The ad uses a fast-paced montage to introduce multiple hero serums from the brand. - 00:02–00:03 A macro shot of orange spheres, presumably representing the key ingredients in the Glow Boost Essence, floats in an orange fluid, syncing with the text overlay. This visually emphasizes the natural composition and benefits of the product. - 00:03–00:06 The ad displays a sequence of natural ingredients in water—cloudberry, birch, and lingonberry—paired with the corresponding serum names and benefits (Glow, Hydration, Bounce). This reinforces the natural aspect of Lumene products and their specific functions. - 00:06–00:07 The scene transitions to a woman with clear skin applying the serum to her face. The focus on her skin highlights the intended outcome and the overall promise of clinically-proven results. - 00:07–00:09 The woman is then shown holding and displaying different Lumene serums, emphasizing the idea of tailoring the products to your unique skincare needs.

# Ad summary This ad showcases the Lumene brand, highlighting three distinct serum options designed to address specific skin concerns such as hydration, radiance, and plumping. The split-screen format allows viewers to see both the product and its application simultaneously, while on-screen text explains the benefits. # Brand positioning Lumene is positioned as a skincare brand offering a range of specialized serums to target different skin needs. The brand values are centered around providing solutions for hydration, radiance, and improving skin appearance. The brand aims to occupy a space in the consumer's mind as a provider of tailored skincare solutions, and implies that customers should care because the products offer specialized solutions for various skin concerns. Lumene focuses on functional benefits with an emphasis on ingredients like Vitamin-C, hyaluronic acid, and vegan collagen. # Product The ad features three Lumene serums: Glow Boost Essence, Aqua Hydration Serum, and Vegan Collagen Essence. The Glow Boost Essence, packaged in an orange bottle, is rich in Vitamin-C and boosts natural radiance. The Aqua Hydration Serum, in a blue bottle, is infused with triple hyaluronic acid and provides deep hydration. The Vegan Collagen Essence, in a pink bottle, contains vegan collagen peptide for plumper-looking skin. Each serum comes in a dropper bottle for easy application. The products are designed for anyone looking to address specific skin concerns, with each serum targeting a distinct need. The ad addresses the purchase barrier of not knowing which serum is right for the viewer by presenting a clear guide to their different uses. # Visual style The ad has a clean and polished aesthetic. The editing style involves quick cuts to showcase each product and its benefits. The production quality appears to be a hybrid of professional and UGC, with product demos and text overlays timed to the music. The BPM is moderate, maintaining a steady pace throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a split-screen showcasing the Lumene logo and three serum bottles: pink, orange, and blue. This introduces the brand and hints at a variety of product options. The brand is presenting the variety of serums available, conveying a first look at the product line. - 00:01–00:01 00:01–00:01 The text overlay "Which serum should you use?" appears. This poses a question to the viewer, setting up the premise for the ad. This part of the story is told from the brand's perspective, directly addressing the audience and their potential confusion about which product is suitable for them. The tone is inquisitive and helpful. - 00:02–00:03 00:02–00:03 A split-screen shows the orange Glow Boost Essence. In the upper portion of the screen, the product is held in its bottle and then dispensed with a dropper. In the lower portion, the product is applied to skin. This shot introduces one of the serums in the line. The brand is presenting product functions and benefits by visually showing the product and application, as well as listing key ingredients and benefits. - 00:03–00:05 00:03–00:05 A split-screen shows the blue Aqua Hydration Serum. In the upper portion of the screen, the product is held in its bottle and then dispensed with a dropper. In the lower portion, the product is applied to skin. This shot introduces another of the serums in the line. The brand is presenting product functions and benefits by visually showing the product and application, as well as listing key ingredients and benefits. - 00:05–00:07 00:05–00:07 A split-screen shows the pink Vegan Collagen Essence. In the upper portion of the screen, the product is held in its bottle and then dispensed with a dropper. In the lower portion, the product is applied to skin. This shot introduces another of the serums in the line. The brand is presenting product functions and benefits by visually showing the product and application, as well as listing key ingredients and benefits.

# Ad summary The ad features a Lumene training manager who recommends the Lumene Aqua Hydration serum from Nordic Hydra for dry or dehydrated skin. She highlights that the serum is like a glass of water for the skin, providing both direct and long-lasting hydration. She also mentions that it contains triple hyaluronic acid, which plumps the skin with moisture and strengthens the skin barrier. # Brand positioning Lumene is presented as a brand focused on providing intense and long-lasting hydration for the skin. The brand emphasizes the use of ingredients like triple hyaluronic acid to plump the skin and strengthen the skin barrier. The brand is positioned as a solution for individuals with dry or dehydrated skin, offering products that act as a glass of water for the skin. Lumene aims to occupy the space of providing effective hydration through advanced ingredients and focuses on functional benefits like intense and long-lasting hydration and skin barrier strengthening. The tone is informative and expert-driven, aligning with a lifestyle of skincare and self-care. # Product The Lumene Aqua Hydration serum from Nordic Hydra is presented as an intense hydration solution for dry or dehydrated skin. It is designed to provide both direct and long-lasting hydration, acting like a glass of water for the skin. The serum contains triple hyaluronic acid, which plumps the skin with moisture and strengthens the skin barrier. It is suitable for individuals seeking to address dryness and improve their skin's hydration levels. The serum aims to address the purchase barriers of ineffective hydration and weak skin barriers by offering a product that plumps the skin with moisture and provides long-lasting hydration. The product is shown to be easily incorporated into a skincare routine. # Visual style The ad has a polished and professional aesthetic, resembling a training video. The editing style features static shots with smooth transitions. The production quality is high, lending credibility to the speaker and the brand. The pacing is moderate, allowing the speaker to clearly articulate the product's benefits. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Lägg till Aqua Hydration i din rutin. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad begins with Paulina, a training manager, asking if the viewer has dry or dehydrated skin. - 00:02–00:07 00:02–00:07: Paulina recommends the Aqua Hydration serum from Nordic Hydra. This moment establishes the product being promoted. - 00:07–00:11 00:07–00:11: She describes the serum as a large glass of water for the skin. This analogy simplifies the product's hydrating benefits. - 00:12–00:17 00:12–00:17: Paulina details that the serum provides both direct and long-lasting hydration. This builds on the previous statement, clarifying the product's benefits. - 00:17–00:26 00:17–00:26: She explains that the serum contains ingredients like triple hyaluronic acid, which plumps the skin with moisture and strengthens the skin barrier. The addition of specific ingredients offers a functional explanation for the benefits. - 00:27–00:31 00:27–00:31: Paulina reiterates the question of whether the viewer has dry or dehydrated skin and recommends adding Aqua Hydration to their routine. The speaker loops back to the hook, reinforcing the product's solution.

# Ad summary A woman promotes three different Lumene serums for different skin concerns. Each serum has unique ingredients, purpose, and benefits. # Brand positioning Lumene is presented as a modern, minimalist skincare brand with Nordic roots. The brand is positioned as a provider of high-quality, science-backed skincare solutions that address specific skin concerns. Lumene emphasizes natural ingredients, sustainability, and effective results. It aims to occupy a space in the consumer's mind as a trusted brand that combines the purity of Nordic nature with advanced skincare technology. The brand's focus on functional benefits, such as hydration, radiance, and anti-aging, suggests a no-nonsense approach that prioritizes efficacy and consumer satisfaction. The products are presented in sleek, modern packaging, reinforcing the brand's commitment to simplicity and sophistication. # Product The ad features three Lumene serums, each designed to address specific skin concerns. The Nordic Hydra Aqua Hydration Serum is for dry and dehydrated skin and is formulated with triple hyaluronic acid for up to 72 hours of hydration. The Nordic-C Glow Boost Essence is for dull skin and is formulated with Arctic Cloudberry and Vitamin C to increase radiance by *81%. Finally, the Nordic Bloom Vegan Collagen Essence is for signs of aging and is formulated with Vegan Collagen Peptide and Triple Hyaluronic Acid to reduce the appearance of fine lines and improve skin elasticity. All three serums are packaged in small bottles with dropper applicators, and each has a distinct color reflecting its unique ingredients. The ad highlights that each serum has a specific purpose, allowing customers to choose the best option for their skin needs. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the products and their benefits. The editing is smooth with static shots and minimal transitions, which keeps the viewer focused on the product and the presenter. The production quality is polished, giving the ad a professional commercial feel. The pacing is moderate and consistent throughout the ad. The visual presentation is synced with the text overlays, highlighting the key features and benefits of each serum. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by introducing three Lumene serums with the question, "WHICH SERUM SHOULD YOU CHOOSE?" - 00:01–00:03 00:01–00:03 The first serum, Nordic Hydra Aqua Hydration Serum, is shown up close. The presenter focuses the close up to communicate the product’s design and components. - 00:03–00:04 00:03–00:04 The serum is applied to the presenter’s hand to show the product. Text overlays highlight the product benefits. - 00:04–00:07 00:04–00:07 The serum is rubbed on the presenter’s face to show the product. Text overlays highlight the product benefits. This is the same delivery as the previous serum. - 00:07–00:09 00:07–00:09 The ad transitions to the Nordic-C Glow Boost Essence, shown in a similar close-up style. The presenter repeats the same approach as the previous section. - 00:09–00:10 00:09–00:10 Again, the serum is applied to the presenter’s hand and face, with text overlays describing its benefits. This is the same delivery as the previous serum. - 00:10–00:12 00:10–00:12 The final serum, Nordic Bloom Vegan Collagen Essence, is presented with the same close-up and application method, along with corresponding text overlays. The presenter is demonstrating this serum. - 00:12–00:13 00:12–00:13 The ad concludes by reintroducing all three serums with the question, "WHICH SERUM WILL YOU CHOOSE?"

# Ad summary This ad promotes Lumene Nordic Hero Serums to achieve skin radiance, dewiness, and bounce. The ad shows close ups of three different serums and their ingredients floating in water, along with the results users have seen. # Brand positioning Lumene is presented as a Nordic beauty brand focusing on natural ingredients and innovative formulations. The brand aims to occupy a space of clean and effective skincare, aligning with values of purity and radiance. It promotes the use of natural Nordic ingredients to achieve healthy-looking skin. The brand seems to be following the norm by presenting a functional product. # Product The ad features three Lumene Nordic Hero Serums designed to target different skin concerns. The Nordic-C Glow Boost Essence is an orange-colored serum designed to make skin more radiant. The Nordic Hydra Aqua Hydration Serum is a light blue-colored serum meant to make skin look dewy. Finally, the Nordic Bloom Vegan Collagen Essence is a pink-colored serum intended to make skin look bouncy. The serums are designed to power it your way, which suggests the customer can mix and match depending on their needs. Each serum is shown with Nordic ingredients like cloudberry, Nordic birch sap, and Nordic berries. # Visual style The ad has a polished commercial aesthetic. It is clean and brightly lit. The editing style uses quick cuts to show ingredients floating in water. The pacing is very consistent throughout the ad, and the product names sync to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman's face in the background, with three serum bottles in the foreground. - 00:02–00:03 Close-up shots of ingredients from each serum, like cloudberry, are shown floating underwater. - 00:03–00:05 The ad presents a bottle of the Nordic-C Glow Boost Essence, and the text claims that 96% say skin is more radiant. The text at the bottom of the screen explains "Self-evaluation, n=28". - 00:05–00:06 Close-up shots of ingredients from each serum, like Nordic birch sap, are shown floating underwater. - 00:06–00:07 The ad presents a bottle of the Nordic Hydra Aqua Hydration Serum, and the text claims that 95% say skin looks dewy. The text at the bottom of the screen explains "Self-evaluation, n=22, after 3 days of use". - 00:07–00:08 Close-up shots of ingredients from each serum, like Nordic berries, are shown floating underwater. - 00:08–00:10 The ad presents a bottle of the Nordic Bloom Vegan Collagen Essence, and the text claims that 97% say skin looks bouncy. The text at the bottom of the screen explains "Self-evaluation, n=33, after 2 months of use". - 00:10–00:12 The woman from the beginning is shown up close, smiling. - 00:12–00:14 The ad returns to the original shot with three serum bottles in the foreground, and text overlay encourages users to "POWER It YOUR WAY".

# Ad summary An ad for Lumene skincare serum featuring a beauty influencer sharing her go-to product. The visual focuses on the model holding the product up close, emphasizing a lifestyle aesthetic. # Brand positioning Lumene is presented as a skincare brand offering solutions for achieving a radiant glow. The brand positions itself as a go-to choice for beauty enthusiasts, offering products that fit seamlessly into daily routines. The ad aligns with a lifestyle that values simplicity and efficacy in skincare, aiming to be seen as an essential part of achieving a 'maxat glow.' # Product The ad features two Lumene serums: Nordic-C Glow Boost Essence and Nordic Hydra [Lähde] Hydration Recharge Overnight Cream. The Nordic-C Glow Boost Essence is presented as a radiance-boosting serum. The Nordic Hydra [Lähde] Hydration Recharge Overnight Cream is presented as a hydrating solution. The serums are positioned as go-to solutions for achieving a radiant and hydrated complexion. # Visual style The ad features a clean, studio-shot aesthetic with soft lighting and a focus on the product and model. The visual style suggests a highly polished and professional image, which enhances the product's perceived quality and appeal. # Hooks Headline: Desirés go-to serum för maxat glow # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad highlights Lumene serums, presenting them as go-to products for achieving a radiant and hydrated complexion. The message is intended to convey the brand's expertise in skincare and its commitment to delivering effective products, as experienced from the perspective of an influencer.

# Ad summary This ad showcases Lumene's hero serums. The ad highlights the products and their benefits. # Brand positioning Lumene is presented as a skincare brand focused on providing solutions for radiant, dewy, and bouncy skin. The brand positions itself with scientific validation, using self-evaluation results (e.g., "96% say skin is more radiant"). The brand aims to occupy a space of natural beauty enhancement, aligning with a modern and youthful lifestyle. Lumene pushes against the idea of overly complicated skincare routines, promoting simple yet effective solutions. The brand's positioning is functional, highlighting the performance of its serums in achieving specific skin benefits. # Product The ad showcases Lumene's hero serums, which are designed to deliver radiant, dewy, and bouncy skin. Specifically, the ad features three serums: Nordic-C Glow Boost Essence, Nordic Hydra Aqua Hydration Serum, and Nordic Bloom Vegan Collagen Essence. The Nordic-C Glow Boost Essence is an orange-tinted serum, with 96% of users reporting more radiant skin after use. The Nordic Hydra Aqua Hydration Serum is a blue-tinted serum, with 95% of users reporting skin that looks dewy after four days of use. The Nordic Bloom Vegan Collagen Essence is a pink-tinted serum, with 97% of users reporting skin that looks bouncy after two months of use. These serums are meant for everyday use. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the product and its ingredients in a visually appealing way. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is high-end, giving the ad a commercial feel. The ad has a consistent pacing throughout, with cuts timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts by introducing the Lumene hero serums. - 00:02–00:10 The ad transitions to show close-ups of each serum, highlighting their key benefits with statistics. - 00:10–00:14 The ad concludes with a woman smiling at the camera and highlighting the key feature of the serums.

# Ad summary string # Brand positioning Lumene is presented as a skincare brand that combines Finnish ingredients with scientific advancements to create effective and accessible products. The brand embraces a natural, minimalist aesthetic, which is reflected in the clean, Scandinavian-inspired packaging and the use of natural lighting in the ad. There is a sense of simplicity and purity, suggesting that Lumene stands apart from brands that rely on harsh chemicals or complex formulations, with a focus on enhancing natural beauty rather than masking imperfections. Lumene aims to occupy a space in the consumer's mind as a trustworthy and reliable brand that delivers visible results without compromising on gentleness or sustainability. The brand promotes a lifestyle that values self-care, mindfulness, and a connection to nature. # Product The ad features three Lumene Nordic skincare serums: Nordic-C Glow Boost Essence, Aqua Hydration Serum, and Vegan Collagen Essence. The Glow Boost Essence is rich in Vitamin C and boosts natural radiance. It is packaged in an orange bottle. The Aqua Hydration Serum is infused with triple hyaluronic acid and provides deep hydration and comes in a blue bottle. The Vegan Collagen Essence contains vegan collagen peptide for plumper-looking skin and has a pink bottle. All three products are dispensed via a dropper and are designed for topical application. The products are presented as essential components of a daily skincare routine and are worth trying to achieve specific skin benefits. # Visual style The ad has a clean and minimalist aesthetic, reflecting a Scandinavian design sensibility. The editing style is straightforward, utilizing static shots. The production quality is polished, giving it a commercial feel. The pacing is relaxed, with cuts timed to align with text reveals. The overall aesthetic supports a tone of understated elegance and functional simplicity. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad presents three different Lumene serums. - 00:01–00:02 The question is posed: "What serum should I use?" - 00:02–00:03 The Nordic-C Glow Boost Essence is showcased, highlighting its richness in Vitamin C and its ability to boost natural radiance. The visuals show the essence being applied with a brush. - 00:03–00:05 The Aqua Hydration Serum is presented, emphasizing its infusion with triple hyaluronic acid and its deep hydration properties. The serum is shown being applied with a brush. - 00:05–00:07 The Vegan Collagen Essence is introduced, focusing on its vegan collagen peptide content and its promise of plumper-looking skin. The serum is shown being applied with a brush.