How Liven: Self-Discovery Community Advertises on Meta

# Ad summary This ad explains that when a person doesn't leave a toxic relationship, it is often due to a traumatic bond instead of love. It explains that the person might dislike how they are being treated, but they are emotionally dependent on the other person. In the relationship, the person might adapt to the other's patterns and lose their sense of identity. A person in a traumatic bond will have very intense highs and lows, feeling emotionally unstable, and the highs and lows can make you doubt yourself. # Brand positioning The brand is Liven. Based on the visual and audio content, the brand aims to empower viewers to overcome traumatic bonds. The brand offers a 3-minute test to help users identify their trauma triggers and recover their identity and mental clarity. The brand uses a calm, serious tone to signal expertise and reinforce the idea that people in traumatic relationships are not alone and can reprogram their minds. # Product The featured product is a three minute trauma trigger test. The test is used to help users discover any hidden trauma triggers that they have, as well as to regain their sense of identity and mental clarity. # Visual style The ad's overall aesthetic is polished. There are smooth transitions, static shots, and quick cuts. The production quality looks like a commercial, which supports the tone of expertise. The recurring stylistic pattern is the doll and puppet characters. The pacing shifts, going slower when reading the issues, and faster to reveal the solution. The cuts and text are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Faça o teste de 3 minutos agora # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:08 00:00–00:08 The scene shows an animated puppet master holding a puppet in the palm of his hand. A text overlay introduces the premise that the reason someone doesn't leave a toxic relationship is often due to a traumatic bond instead of love. This is conveyed in a somber tone and sets the stage for the rest of the ad. - 00:09–00:14 00:09–00:14 The scene shows the puppet now on her own, connected to the puppet master through strings. A text overlay reveals that the first sign of a traumatic bond is knowing that you dislike the way someone treats you. This is conveyed from the perspective of an observer, using logic to identify key insights. - 00:14–00:18 00:14–00:18 The scene shows the female puppet crying and the male puppet shouting at her. The text overlay explains that despite disliking the way someone treats you, the person feels unable to leave the toxic relationship. This is conveyed from the perspective of an observer. - 00:19–00:21 00:19–00:21 The scene shows the puppet now on her own, connected to the puppet master through strings. The text overlay then explains that this inability to leave the relationship is because you are emotionally dependent on the person. This is conveyed from the perspective of an observer. - 00:22–00:25 00:22–00:25 The scene shows the puppet caught in a web of strings. A text overlay reveals the second sign of a traumatic bond, which is adapting to the other person's patterns. This is conveyed from the perspective of an observer. - 00:26–00:31 00:26–00:31 The scene shows the puppet caught in a web of strings. A text overlay explains that adapting to the other person's patterns results in losing your identity. This is conveyed from the perspective of an observer. - 00:31–00:38 00:31–00:38 The scene shows the puppet looking in a mirror with tears streaming down her face. A text overlay reveals the third sign of a traumatic bond, which involves very intense highs and lows. This is conveyed from the perspective of an observer. - 00:39–00:42 00:39–00:42 The scene shows the puppet sitting on a bed looking sad. A text overlay reveals that the constant emotional changes can make you feel emotionally unstable. This is conveyed from the perspective of an observer. - 00:43–00:48 00:43–00:48 The scene shows the puppet tied up in a chair with strings. A text overlay explains that the experience makes you doubt yourself. This is conveyed from the perspective of an observer. - 00:49–00:53 00:49–00:53 The scene shows the puppet looking out the window at the moon. A text overlay then introduces the brand, explaining that Liven offers tools to reprogram your mind. This is conveyed from the brand's perspective. - 00:54–00:58 00:54–00:58 The scene shows the puppet sitting at a desk, writing in a book. The text overlay explains that this is the part that keeps you trapped in the cycle of trauma. This is conveyed from the brand's perspective. - 00:59–01:02 00:59–01:02 The scene shows the puppet dancing with the male puppet on stage. A text overlay explains that the person doesn't need to remain in this confusion. This is conveyed from the perspective of an observer. - 01:03–01:06 01:03–01:06 The scene shows the puppet holding her hands together, with a light shining from inside. A text overlay encourages viewers to take a three-minute test now. This is conveyed from the brand's perspective. - 01:07–01:11 01:07–01:11 The scene shows the puppet on stage, free of the strings, holding her hands up high. A text overlay explains that it's to discover trauma triggers. This is conveyed from the brand's perspective. - 01:12–01:18 01:12–01:18 The scene shows the puppet sitting at her makeup table, and she puts her hand on the mirror. A text overlay explains that the test can help you recover your identity and mental clarity. This is conveyed from the brand's perspective. - 01:19–01:22 01:19–01:22 The scene shows the Liven logo with a button that says "Faça um teste".

# Ad summary This image ad speaks directly to "emotionally neglected daughters" and invites them to join a 21-day Trauma Bond Reset program. The ad uses nature imagery and soothing colors and promises a calm, guided return to a healed center in just 3 weeks. # Brand positioning The brand "liven" seems to be focused on healing from past traumas and building a future of wellness. The brand is presented as a place of calm and guidance, a way to reconnect with one's inner self, and a path to recovery in relationships. This brand seems to push against the norm of ignoring past trauma and instead focuses on confronting and healing from it. The brand positioning is emotional, targeting women who want to improve their relationships with themselves and others. # Product The product is a 21-day Trauma Bond Reset program designed for women who identify as "emotionally neglected daughters" and feel "addicted" to the wrong men. This program promises a calm, guided journey to find their center and understand why they can't leave unhealthy relationships. The challenge is designed to help these women understand their nervous systems, moving them from "addicted" to grounded and whole in just 3 weeks, starting Monday, June 1, 2026. The program consists of daily short practices over a 3-week guided journey, providing a structured approach to healing and personal growth. # Visual style The ad has a vintage, illustrated style with a focus on natural and celestial elements. The color palette is muted and earthy, creating a calming and whimsical atmosphere. The typography is clean and readable, while the layout is structured to guide the viewer through the information in a clear, digestible manner. The overall production quality is polished, giving it a refined yet approachable feel. # Hooks Headline: EMOTIONALLY NEGLECTED DAUGHTERS # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action TAP TO JOIN # Point of view - [object Object] # Storyline - The ad starts by calling out "Emotionally Neglected Daughters", immediately establishing who the ad is for and speaking directly to their experiences. This is from the brand's point of view, aiming to capture the attention of the target audience by acknowledging their specific challenges. - The ad invites viewers to "Grow into women who feel 'addicted' to the wrong men", highlighting a common struggle within this group. The brand presents this invitation to join a 21-day Trauma Bond Reset, aiming to provide a clear solution to this specific problem. - From the brand's perspective, the ad promises "A calm, guided return to the wounded inner girl still chasing what high-intensity connection—so you can finally find your center." This section describes the program’s approach, emphasizing calm guidance and the possibility of finding inner peace. The brand aims to reassure potential participants that the journey will be supportive and transformative. - The ad provides key information, starting with the start date: "Monday, June 1, 2026." It highlights that this is a "3-week guided journey Daily short practices", aiming to inform the viewer of what to expect. This section is from the brand, setting clear expectations about the program’s structure and timeline. - From the brand's perspective, the ad includes a "Timeline of change", further explaining the transformations that will happen: "Week 1—The constant overthinking started to fade", "Week 2—The 'child' inside stops chasing", "Week 3—Leaving starts to feel possible". The brand provides a preview of the healing process. - The ad says, "This challenge is about finally understanding why you can't leave—and learning how your nervous system can. From 'addicted' to grounded and whole in just 3 weeks." This is the brand summarizing the overall benefit of the challenge and what the person will gain. The intention is to reinforce the value proposition of the program and encourage participation. - The ad ends with the "Tap To Join" CTA, prompting immediate action. This is from the brand's perspective, encouraging viewers to take the next step.

# Ad summary The ad acknowledges that men over 35 who are complete providers may not be feeling like themselves or be able to reconnect with their families. It suggests that Liven was built for men like them, and just ten minutes a day with the program can help them feel like a person again. # Brand positioning Liven positions itself as a resource that specifically targets men, particularly those over 35, who identify as "complete providers." It appeals to men who may be struggling with their identity and connection to their families, suggesting a need for support and guidance. The brand implies that men may feel pressure to constantly provide and may lose touch with their own needs and feelings. Liven offers a solution, promising to help men reconnect with their families and rediscover themselves through a manageable, ten-minute daily program. This positioning is emotional, focusing on empowerment, connection, and self-discovery, while gently pushing back against traditional gender roles and the expectation of constant performance. # Product Liven is presented as a program designed to help men over 35 reconnect with their families and feel like themselves again. The program is structured around ten-minute daily sessions, focusing on one pattern at a time. It addresses the frustration of feeling like a "function" in one's own house and the belief that one needs to "act fine" or is "broken." The ad emphasizes that Liven was built specifically for men who are "complete providers" and who want to address family drama and deep confessions. It offers a straightforward solution to rediscover themselves "by Summer." # Visual style The ad has a dark, illustrative style with a decorative border. The illustrations of sharks and pirate ships create a nautical theme, while the teal water adds a splash of color. The overall effect is somewhat vintage and slightly aggressive due to the sharks, juxtaposed with the supportive message. # Hooks Headline: I'M BEGGING YOU # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action TAP THE SCREEN AND START NOW! # Point of view - [object Object] # Storyline - The ad opens with an urgent message, "I'M BEGGING YOU," to immediately grab the viewer's attention and create a sense of curiosity. The brand voice aims to create a relatable, empathetic tone right away. - The message continues with "Stop Being A Function In Your Own House," which is intended to resonate with men who feel reduced to their roles as providers. The brand is directly addressing the audience's pain point, presenting it from their own perspective and using language that mirrors their potential frustrations. - The ad continues with reassuring statements like, "You don't need to act fine. And you're not broken," as a means to empathize with the viewer, helping them feel understood and validated. The brand is positioning itself as an ally, offering support and understanding. - The ad then states, "We're looking for men over 35 who are ready to feel like a person again – and become recognizable to themselves by Summer," which is intended to target a specific demographic and introduce the product as a solution. The brand is highlighting the positive outcome of using the program. - The ad introduces the brand, Liven, and states that "Liven was built for men just like you – complete providers who want to reconnect with their families without drama or deep confessions." This reinforces the tailored nature of the program and its focus on reconnecting with family. The brand is aiming to build trust and credibility by emphasizing the product's specific purpose. - The ad concludes with "Ten minutes a day. One pattern at a time. That's all it takes," which conveys the simplicity and ease of use of the program. The brand is reducing the barrier to entry and making the product appear less intimidating. - Finally, the ad includes a call to action, "TAP THE SCREEN AND START NOW!" This encourages immediate engagement and offers a clear next step. The brand intends to prompt the viewer to take action and begin the program.

# Ad summary This ad for Liven, a self-discovery app, uses an animated character to describe how trauma can lead to unhealthy relationships. The ad then prompts the user to take a 3 minute test to learn more about their trauma triggers. # Brand positioning Liven is presented as a self-discovery app that provides tools to help users recognize hidden triggers that cause them to be in unhealthy relationships. The brand promotes an emotional tone that encourages users to reconnect with their identity and inner stability by offering a 3-minute test that reorders the user's thinking patterns. # Product The product is the Liven self-discovery app, which is featured in the ad with a green gradient background with the word "liven" in white lowercase handwritten font. The app is promoted as a tool to help users recognize their hidden triggers and gain inner stability. The ad prompts viewers to take a 3-minute test featured on the app to recognize triggers and learn more. # Visual style The ad uses a polished commercial style. The editing uses quick cuts and smooth transitions. The visual motifs use the same cartoon woman to illustrate every point and scenario in the video. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Mach jetzt den dreiminütigen Test # Point of view - [object Object] # Storyline - 00:00–00:10 00:00–00:10 If you keep going back to someone who hurts you, listen to what I have to say about traumatic bonding. This opens the story from the brand's POV, presenting the information as a direct response to an implied pattern of behavior. - 00:10–00:13 00:10–00:13 Number 1: You know you don't like the way he treats you, but for some reason This transitions the brand to begin listing reasons for traumatic bonding. - 00:13–00:19 00:13–00:19 you can't break away from him. This continues to add on to the reasons behind traumatic bonding. - 00:21–00:23 00:21–00:23 You are emotionally dependent on him. This continues to add on to the reasons behind traumatic bonding. - 00:23–00:28 00:23–00:28 Number 2: You adapt to his standards, as the brand moves on to the second reason. - 00:28–00:32 00:28–00:32 You lose your identity and your self-esteem. This illustrates the effect of adapting to their partner's standards. - 00:32–00:38 00:32–00:38 Number 3: There are very high highs and extremely deep lows. As the brand moves on to the third reason. - 00:38–00:48 00:38–00:48 Sometimes you even feel emotionally unstable, which makes you doubt yourself and your mind. This illustrates the effect of having highs and lows in a relationship. - 00:49–00:52 00:49–00:52 Liven gives you the tools to reorder your thinking, switching to the brand's POV to advertise their solution. - 00:52–00:57 00:52–00:57 Exactly the part that keeps you stuck in the cycle of traumatic bonding. This continues to illustrate how Liven works to fix the problem. - 00:58–01:01 00:58–01:01 You don't have to stay in this confusion any longer. This highlights the viewer's potential outcome. - 01:01–01:07 01:01–01:07 Take the three-minute test now to identify your hidden triggers, with the brand ending the video on a CTA. - 01:08–01:16 01:08–01:16 and regain your self-esteem and inner stability. This highlights the viewer's potential outcome as the video comes to an end.

# Ad summary This ad is for the Liven app and demonstrates how the app can help someone who is struggling in their relationship with emotional regulation. The ad uses an animated female character that is experiencing emotional issues within her romantic relationship. A friend recommends the Liven app to her and the woman finds it to be helpful in resolving some of her issues. The ad ends with the woman being happy and in a healthier relationship. # Brand positioning Liven is presented as a self-discovery companion app, providing assistance to individuals navigating emotional and relationship challenges. The brand aims to be a tool for self-improvement and emotional understanding, offering a practical solution through its 3-minute quiz to help users identify and manage their emotional triggers. By offering the opportunity to learn about oneself and improve relationships, Liven distinguishes itself from other self-help methods, focusing on accessibility and ease of use, suggesting a positioning that prioritizes emotional intelligence and relationship health in a convenient, app-based format. # Product The Liven app is presented as a "self-discovery companion" designed to help individuals understand and manage their emotional triggers. The ad highlights Liven's standout feature: a 3-minute quiz that helps users quickly identify and understand the root causes of their emotional reactions. The app is positioned as a tool to regain control over one's life and improve relationships by promoting emotional balance. The ad targets people who may be experiencing tension and conflict in their romantic relationships due to emotional imbalances. The Liven app is presented as a potential solution to identify triggers and improve emotional regulation. # Visual style The ad has an animated aesthetic with bright lighting and realistic interior design. The editing style is static with occasional quick cuts. The production quality is high-end with a UGC feel. The pacing has a slow and calm rhythm, but shifts to a faster pace at the end of the ad as the benefits of the product are being shown. # Benefits - [object Object] # Features - [object Object] # Call to action Mit einem Test beginnen (Start with a test) # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with an animated woman crying while on the phone and the text, “So habe ich erkannt, dass ich wegen meines emotionalen Ungleichgewichts zu einer toxischen Partnerin wurde!”, which translates to, “That's how I realized that I became a toxic partner because of my emotional imbalance!” This is from the woman’s perspective as she is coming to a realization about herself. The tone is emotional and regretful. - 00:03–00:06 00:03–00:06 The woman is walking outside with her partner who is pushing a baby stroller. The woman looks angry and the text reads, “Ich brauchte ständige Bestätigung und Rückversicherung, wurde aber distanziert, wenn mein Partner mir näherkommen wollte,” which translates to, “I needed constant confirmation and reassurance, but became distant when my partner wanted to get closer to me.” This is from the woman’s perspective, explaining how she behaved in the relationship. The tone is frustrated and detached. - 00:07–00:10 00:07–00:10 The woman is standing in a doorway looking frustrated. The text reads, “Kleinigkeiten haben mich genervt, und ich habe mich komplett verschlossen, zweifelte an der Liebe meines Partners”, which translates to, “Little things annoyed me, and I completely shut myself off, doubting my partner's love.” This is from the woman’s perspective, explaining more negative behaviors that occurred in the relationship. The tone is irritated and distrustful. - 00:11–00:16 00:11–00:16 The woman is seen in different positions looking sad and depressed. The text reads, “Ich war ständig angespannt, gefangen zwischen dem Wegstoßen und der Angst, dass er mich zuerst verlassen würde”, which translates to, “I was constantly tense, caught between pushing away and the fear that he would leave me first.” This is from the woman’s perspective as she describes her emotional state. The tone is anxious and fearful. - 00:17–00:19 00:17–00:19 The woman is walking next to her partner looking sad. The text reads, “Ich konnte die Beziehung nicht mehr genießen, hatte aber Angst, loszulassen”, which translates to, “I couldn't enjoy the relationship anymore, but was afraid to let go.” This is from the woman’s perspective. The tone is solemn and defeated. - 00:20–00:24 00:20–00:24 The woman is sitting at a table looking frustrated. The text reads, “Ich fühlte mich gereizt, hatte ständig Gedanken, dass ich allein besser dran bin, oder dass es vielleicht jemanden Besseren da draußen gibt”, which translates to, “I felt irritated, constantly had thoughts that I was better off alone, or that there might be someone better out there.” This is from the woman’s perspective, explaining her negative thoughts and behaviors. The tone is impatient and doubtful. - 00:25–00:26 00:25–00:26 The woman is sitting at an outdoor cafe with a friend. The text reads, “Eine Freundin erzählte mir von der Liven-App”, which translates to, “A friend told me about the Liven app.” This is from the woman’s perspective, as she transitions into being introduced to the product. The tone is hopeless. - 00:27–00:30 00:27–00:30 The woman is sitting at a table and looking at her phone. The text reads, “Ich war anfangs skeptisch, aber diese App war anders”, which translates to, “I was skeptical at first, but this app was different.” This is from the woman’s perspective. The tone is curious and hopeful. - 00:31–00:33 00:31–00:33 The woman is sitting at a desk while writing on a notebook. The text reads, “Ich machte Liven’s 3-Minuten-Quiz”, which translates to, “I did Liven's 3-minute quiz.” This is from the woman’s perspective as she is using the product. The tone is calm and focused. - 00:34–00:37 00:34–00:37 The woman is in the kitchen while stirring a pot on the stove. The text reads, “das mir half, meine emotionalen Trigger zu verstehen und die Kontrolle über mein Leben zurückzugewinnen”, which translates to, “that helped me understand my emotional triggers and regain control of my life.” This is from the woman’s perspective as she is explaining the benefits of using the app. The tone is optimistic and appreciative. - 00:38–00:42 00:38–00:42 The woman is outside near a grill with her partner. The text reads, “Jetzt bin ich glücklicher und unsere Beziehung ist stärker als je zuvor”, which translates to, “Now I am happier and our relationship is stronger than ever.” This is from the woman’s perspective. The tone is content and positive. - 00:44–00:48 00:44–00:48 The Liven app logo is displayed on the screen. The text reads, “Liven. Self-discovery companion. Mit einem Test beginnen,” which translates to, “Start with a test.” This is from the brand’s perspective. The tone is promotional and encouraging.

# Ad summary This animated ad for Liven depicts a red heart character dealing with insecurities in a relationship. The heart is shown wrapped in chains, representing the feeling of being trapped by anxiety. The ad uses a series of short scenarios to illustrate common relationship anxieties such as doubting your partner's love, constantly seeking reassurance, and overthinking. The ad then presents the Liven app as a solution, showing how it can help users understand their anxiety triggers and regain control of their lives. The ad ends with the heart character feeling happier and more secure in the relationship, suggesting the Liven app can strengthen bonds between partners. The final screen features the Liven logo and a call to action to take a test. # Brand positioning Liven is presented as a supportive resource for individuals navigating relationship anxieties. The brand positions itself as a provider of tools to understand and manage emotional challenges in partnerships. The ad emphasizes emotional well-being and relationship strength, suggesting Liven aims to occupy a space of trust and understanding within the self-help market. The brand pushes against the norm of ignoring or downplaying relationship anxieties, instead offering a proactive approach to addressing them. The brand positioning is primarily functional, focusing on providing solutions for managing relationship anxiety, with an emotional undercurrent of fostering happier, more secure relationships. # Product The Liven app is presented as a tool designed to help individuals understand and manage their relationship anxieties. It offers a 3-minute test that helps users identify their anxiety triggers and regain control over their lives. The app is portrayed as being different from other self-help resources, suggesting a unique approach to addressing relationship challenges. The app is positioned as a solution for those trapped in a cycle of relationship anxiety, offering a way to break free and achieve stronger, more secure connections with their partners. The primary purpose of the app is to provide insights and tools for managing anxiety, ultimately leading to happier and healthier relationships. It aims to address the common barrier of feeling overwhelmed by relationship insecurities by offering a simple, accessible solution. # Visual style The ad has a polished, animated aesthetic. The production quality is high-end, with smooth transitions and clear visuals. The editing style uses static shots primarily. The pacing is consistent throughout the ad, with cuts timed to the music. The audio-visual sync is well-coordinated, with text overlays and product actions aligning with the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Machen Sie einen Test (Take a test) # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a visual of two animated heart characters walking on a gray surface. One of the hearts is wrapped in chains, while the other runs away. This visual represents the urge to end a relationship after every argument, highlighting a typical survival reaction to conflict. The perspective is from an external observer, showing the emotional distance and turmoil. - 00:03–00:05 00:03–00:05 The scene shifts to a kitchen setting where the chained heart is stirring a pot, looking sad, while the other heart is preparing vegetables with a cheerful expression. The text overlay states, “An der Liebe meines Partners zu zweifeln” which translates to “Doubting the love of my partner”. This moment portrays the feeling of insecurity and questioning the partner's affection, from the perspective of someone experiencing doubt. - 00:05–00:07 00:05–00:07 The chained heart is now sitting on a toilet, crying and looking at a phone. The text overlay says, “Ständig nach Bestätigung und Zuspruch zu suchen,” translating to “Constantly seeking confirmation and encouragement.” This depicts the need for constant validation from the partner, from the perspective of someone feeling insecure and needy. - 00:07–00:12 00:07–00:12 The chained heart stands by a rain-streaked window, looking forlorn. The text overlay reads, “Szenarien immer wieder im Kopf durchzuspielen und sich über jede Handlung des Partners Sorgen zu machen,” meaning “To play through scenarios in your head again and again and to worry about every action of your partner.” This illustrates the overthinking and constant worry about the partner's actions, from the perspective of someone trapped in a cycle of anxiety. - 00:12–00:16 00:12–00:16 The chained heart is walking alongside another heart character with an angry expression. The text overlay says, “Dem Partner jeden aufdringlichen Gedanken mitzuteilen, der einem in den Sinn kommt,” translating to “To tell the partner every intrusive thought that comes to mind.” This shows the tendency to share every anxious thought with the partner, potentially overwhelming them. The perspective is from someone who feels compelled to share every worry. - 00:16–00:20 00:16–00:20 The chained heart sits in a chair, looking at a phone with a sad expression. The text overlay states, “Sich an den Fehlern des Partners festzubeißen und zu hinterfragen, ob er wirklich der richtige Mensch ist,” meaning “To dwell on the partner's mistakes and to question whether he is really the right person.” This portrays the act of focusing on the partner’s flaws and doubting the relationship’s validity, from the perspective of someone feeling critical and uncertain. - 00:20–00:25 00:20–00:25 The chained heart is now shown isolated. The text overlay reads, “Gefangen in einer Angstspirale von ‘Wir müssen uns trennen’ bis zu ‘Er ist mein Lieblingsmensch’,” which means “Trapped in a spiral of fear from ‘We have to separate’ to ‘He is my favorite person’.” This captures the extreme emotional swings and fear of separation, from the perspective of someone in a constant state of anxiety and uncertainty. - 00:25–00:30 00:25–00:30 The ad transitions to a more positive tone, showing the chained heart working at a desk. The text overlay says, “Ein Freund hat mir von der Liven-App erzählt. Am Anfang war ich skeptisch, aber diese App war anders,” translating to “A friend told me about the Liven app. At first I was skeptical, but this app was different.” This marks the introduction of the Liven app as a potential solution, from the perspective of someone who was initially doubtful but open to trying something new. - 00:30–00:36 00:30–00:36 The heart character's hand is shown selecting the Liven app on a phone. The text overlay says, “Ich habe den 3-Minuten-Test von Liven gemacht, der mir geholfen hat, meine Angst-Trigger zu verstehen und wieder Kontrolle über mein Leben zu gewinnen,” meaning “I did the 3-minute test from Liven, which helped me to understand my anxiety triggers and regain control over my life.” This depicts the app's ability to provide clarity and control, from the perspective of someone who has found a helpful tool. - 00:37–00:41 00:37–00:41 The chained heart is now walking down a brightly colored street, smiling. The text overlay says, “Heute bin ich glücklicher und unsere Beziehung ist stärker als je zuvor,” translating to “Today I am happier and our relationship is stronger than ever before.” This signifies a positive transformation and stronger relationship, from the perspective of someone who has overcome their anxieties. - 00:41–00:43 00:41–00:43 The ad concludes with the Liven logo and a call to action. The text overlay says “Machen Sie einen Test”, which means “Take a test”. This is a direct prompt for viewers to engage with the app. The final shot emphasizes the brand and its offering.

# Ad summary The ad is for a 21-day Trauma Bond Reset program for emotionally hurt women. It tells the audience that through the program, they will better understand why they can't leave certain situations and how their nervous system works. It offers a guided return to their inner self to find their center. # Brand positioning The brand is presented as a resource for women seeking emotional healing and empowerment, particularly those who have experienced trauma bonds in relationships. It positions itself as a provider of guided programs and practices aimed at helping women understand their patterns, heal their wounded inner selves, and ultimately find their center. The brand takes a compassionate and understanding tone by acknowledging the struggles of emotionally hurt women and offering a path toward self-discovery and wholeness. It defies the norm of quick-fix solutions and instead promotes a journey of self-understanding and nervous system regulation. It is emotional positioning for healing and self-discovery. # Product The product is a 21-day Trauma Bond Reset program designed to help emotionally hurt women understand why they can't leave certain situations and learn how their nervous system works. It aims to provide a calm, guided return to the wounded inner girl, helping women stop chasing high-intensity connections and finally find their center. The program starts on Monday, May 18, 2026, and includes a 3-week guided journey with daily short practices. The program helps the participant move from being addicted to grounded and whole in just 3 weeks. The program also provides a timeline of change, highlighting that in Week 1, the obsessive thoughts quiet; in Week 2, the child inside stops chasing; and in Week 3, leaving starts to feel possible. This product is for emotionally hurt women. # Visual style The ad has a handcrafted, graphic style with a limited color palette. The background features a purple color, and the floral patterns, bird figures, and call to action button provide a visual frame for the message. The text is clean and legible, arranged in a clear hierarchy to guide the viewer's eye. Overall, the design is intended to convey a sense of calm, support, and accessibility, inviting viewers to engage with the content. # Hooks Headline: EMOTIONALLY HURT WOMEN # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action TAP TO JOIN # Point of view - [object Object] - [object Object] # Storyline - The ad starts by speaking directly to emotionally hurt women, acknowledging their ability to spot a liar but also their tendency to date them. This is intended to resonate with the target audience by highlighting a common experience. - The ad shifts to the brand's POV, extending an invitation to a 21-day Trauma Bond Reset. This serves as an introduction to the program being offered. - The ad continues with the brand explaining what the program entails, promising a calm, guided return to the wounded inner girl to help her find her center. This elaborates on the benefits of the program and its focus on self-discovery. - The ad then shares specific information about the program. The ad shares that the program starts on Monday, May 18, 2026, and offers a 3-week guided journey with daily short practices. This section serves to offer key logistical details and highlight the program's structure. - The brand outlines a timeline of change, showing the audience what they can expect each week of the program: Week 1, obsessive thoughts quiet; Week 2, the child inside stops chasing; Week 3, leaving starts to feel possible. This builds anticipation and clarifies the program's potential results. - The ad restates the core benefit of the program, emphasizing that it's about understanding why participants can't leave certain situations and learning how their nervous system works. It also claims that participants can go from addicted to grounded and whole in just 3 weeks. This reinforces the program's value proposition.

# Ad summary This ad presents a common but destructive pattern in relationships where men prioritize being "nice" and helpful over their own needs and well-being. It shows how this behavior, rooted in early-life experiences, can lead to resentment, invisibility, and ultimately, failure in relationships. The ad introduces Liven as a solution, suggesting that 15 minutes a day can lead to significant personal change, improved focus, and a better understanding of oneself. # Brand positioning Liven is presented as a solution for individuals seeking personal growth and an understanding of their trauma triggers. The brand offers a quiz designed to uncover hidden trauma triggers and unlock the user's potential. The brand suggests small daily changes can have big impacts on personal well-being and focus. The brand positioning is primarily functional, focusing on providing tools and strategies for self-improvement and emotional healing. # Product Liven is presented as a service that provides tools and support for identifying and addressing personal trauma triggers to improve one's overall well-being and relationships. It's highlighted as a method for self-improvement that claims can be achieved with just 15 minutes a day. Liven offers a 3-minute quiz designed to uncover the user's hidden trauma triggers. The service is positioned to help users rewire their brains and regain focus, without constant pressure, leading to feeling unstoppable and wondering why they didn't start sooner. The key functional aspect of Liven is that it helps users to work on trauma. # Visual style The ad has a clean, polished CGI animation style reminiscent of Pixar or Disney films. The animation has a high production quality, with smooth transitions, detailed character designs, and bright, even lighting. The pacing is moderate, with cuts timed to key lyrical moments and shifts in the voiceover's message. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Take a test # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a man and woman lying in bed, the man staring pensively at the ceiling. The text overlay suggests that a man won't show up until the woman stops being the 'nice guy'. This creates intrigue and sets up the problem. - 00:08–00:11 00:08–00:11 A sad cartoon man sits in a corner crying. The voiceover asks to hear a story of man who did everything right. The visuals and tone evoke empathy and curiosity to know more. - 00:11–00:18 00:11–00:18 A series of scenes show a man providing breakfast for his wife. The voiceover lists everything he did to keep his wife happy. This part of the story illustrates the man’s efforts to be good and considerate, setting the stage for a problem. - 00:18–00:37 00:18–00:37 The scene shows a couple in a garden. The scene transitions to the man looking in the mirror. The voiceover describes how the man apologizes to end an argument, to be a good husband who prioritizes family first. The man thinks this is what makes him a good husband. - 00:38–00:47 00:38–00:47 The man now looks at his laptop looking sad. The voiceover reveals that no one told him that a man who cannot say no is not generous. This is positioned to highlight how his well intentioned actions don’t work. - 00:47–01:03 00:47–01:03 A set of scenes show a man sitting in bed, driving his car and the voice over says the man is afraid. The man is trying to control how she sees him. This is not strength this is survival. - 01:04–01:23 01:04–01:23 The visual now show the man doing chores and helping. The voice over describes how he learned to be useful and make himself less. Giving everything. No divorce taught him, he just blamed the women instead of seeing the pattern. - 01:23–01:37 01:23–01:37 A couple of scenes of the man at the garden and the grocery store. The voiceover states the pattern is him and he never healed the boy. The video implies that a man must heal before he can truly love. - 01:37–01:59 01:37–01:59 The man is sitting on the ground, vacuuming, and being angry. The voice over is describing that a man must love himself before loving others. - 01:59–02:33 01:59–02:33 The scene transitions to show two men sitting at a table. The voiceover states with Liven in one week you’ll start feeling unstoppable in two weeks you rewire your brain and regain focus in four weeks you didn’t start sooner. This is positioned to highlight how his well intentioned actions don’t work.

# Ad summary This ad discusses emotional insecurity in men and how the Liven app can help to take back control of their lives by understanding trauma triggers. # Brand positioning Liven is presented as a tool for men struggling with emotional insecurity, anxiety, jealousy, and rumination. The brand aims to occupy a space in the consumer's mind as a resource for understanding and managing trauma triggers. The ad uses somber black-and-white visuals and emotional music to align with feelings of doubt and insecurity. The brand attempts to push against the norm that men should not express insecurities, by positioning itself as a support for men struggling with them. The brand positioning is functional, focusing on simplicity with a 3-minute quiz. # Product The Liven app is a resource that men can use to understand their trauma triggers. The ad highlights that a 3-minute quiz helps to understand the user's triggers and take back control of their lives. The app addresses purchase barriers through its emphasis on its 3-minute quiz, which can be taken with little effort and time commitment. # Visual style The ad's overall aesthetic is a polished commercial, with the use of black and white visuals. The ad uses quick cuts that increase as the ad progresses. The pacing of the cuts appears to be consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Take a test # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad begins with the statement, "Men with unresolved trauma often become emotionally attached in relationships." This sets the tone by identifying the pain point the ad is addressing, using a black and white image of an upset man looking at the ocean to match the emotion. - 00:05–00:11 00:05–00:11 It continues by saying, "He tends to overthink his partner's behavior." This expands on the initial statement by describing how this trauma manifests in relationships, showing an upset man at a table with crumpled papers. - 00:11–00:17 00:11–00:17 The ad describes that men "constantly seeks reassurance, but it never feels enough for him," illustrating the issue of the trauma not being solved by outside validation, with the visual of an angry man in front of a computer. - 00:17–00:28 00:17–00:28 The ad adds, "So he often doubts his partner's love and fears losing them, struggling with insecurity, anxiety, jealousy, and rumination." This dives deeper into what men feel when dealing with trauma in relationships, showing visuals to go along with those feelings. - 00:29–00:37 00:29–00:37 The ad describes how men "take care of everything in the relationship, but doesn't feel appreciated by his partner," showing a man looking at his phone while on a laptop. - 00:38–00:44 00:38–00:44 It adds that "he then becomes a 'nice guy,' terrified of being judged or rejected by his woman," showing the man eating an ice cream. - 00:45–00:47 00:45–00:47 Continuing from the previous statement, the ad says, "A friend told me about the Liven app," transitioning into the app being a solution. The man is shown smiling at his phone. - 00:47–00:52 00:47–00:52 From the man's perspective, the ad states, "I was skeptical at first, but this app was different," describing why the app stands out. - 00:52–01:04 00:52–01:04 From the man's perspective, the ad closes with, "I took Liven's 3-minute quiz, which helped me understand my trauma triggers and take back control of my life. Now, I am finally happy," with the man shown smiling and taking the quiz and then running in a park. - 01:05–01:10 01:05–01:10 The ad closes with the Liven app logo, and the man saying, "I am finally happy."

# Ad summary A woman shares her experiences avoiding physical contact with her husband for two years. She explains that it was caused by her nervous system being overwhelmed and somatic exercises help her calm her nervous system. # Brand positioning The brand, Liven, aims to occupy the space of a wellness resource, particularly for women navigating relationship and intimacy challenges. The brand aligns with values of self-discovery, healing, and empowerment, and it sets itself apart by offering tangible methods for addressing emotional and physical disconnection within relationships, rather than focusing solely on communication or relationship dynamics. The brand is emotional. # Product The featured product is not explicitly detailed but is clearly implied to be a program or resource, potentially in the form of online courses, exercises, or community support, centered around somatic exercises designed to calm the nervous system and restore intimacy within relationships. The product is aimed at women who have experienced a decline in desire for their partners. A key USP is its unique approach focusing on the body and nervous system rather than just communication, helping to address physical avoidance, stress, and intimacy. The use occasion is during periods of relational or personal stress that leads to disconnection. The ad attempts to address the barrier of hopelessness or confusion around lost desire by presenting a tangible path back to intimacy. # Visual style The ad has a polished, professional aesthetic. The editing style is fairly static with smooth transitions. The production quality appears to be from a professionally recorded interview or panel discussion. The pacing is moderate, and the audio-visual sync is natural, with cuts generally following the flow of speech. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Take the quiz. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is asked what she would tell a woman who loves her husband but doesn't want him anymore. This creates curiosity and sets up the core problem being addressed in the ad. - 00:03–00:08 00:03–00:08 A woman explains the relationship challenge of lacking desire, framing it not as a choice but as a capacity affected by the nervous system. This establishes an expert POV, delivering a counterintuitive idea in a calm, authoritative tone. - 00:08–00:14 00:08–00:14 A woman describes her personal experience of losing attraction to her husband and feeling broken. She shares her story from a firsthand, vulnerable perspective, establishing an emotional connection with viewers facing a similar situation. - 00:14–00:24 00:14–00:24 She details her physical aversion to her husband’s touch, flinching away and making excuses, highlighting the depth of her disconnection. The tone is serious, emphasizing the emotional pain and isolation she experienced. - 00:24–00:37 00:24–00:37 She says she avoided intimacy, kissing and any physical touch and her husband could tell. This demonstrates that emotional connection is lost in the relationship. - 00:37–01:07 00:37–01:07 She explains it was a physical response, she had lost her desire and losing desire isn't a love problem, it's a body problem. - 01:07–01:22 01:07–01:22 She says a woman explained that her nervous system is overwhelmed and it shut down anything non-essential including intimacy. - 01:22–01:28 01:22–01:28 She details how you can't think your way back to wanting him and you have to calm your nervous system first, pivoting towards a solution-oriented tone. - 01:28–01:50 01:28–01:50 She began doing somatic exercises, and week three, he put his hand on her waist and she didn't pull away. This signals progress and hope, presented as a personal triumph over the challenges she described earlier. - 01:50–02:08 01:50–02:08 She reached for him for the first time in two years and he says he missed her. - 02:08–02:13 02:08–02:13 Ends on a CTA with the brand logo and brand CTA. The tone is encouraging and hopeful.

# Ad summary This ad features a man speaking on a stage as part of a panel. He references trauma and negative attachment styles. The ad promotes an app, Liven, that can help viewers understand trauma triggers so they can take back control of their lives. # Brand positioning Liven is presented as a tool to help individuals understand and manage their trauma triggers for a better quality of life and improved relationships. The ad positions Liven as an alternative to the 'cut your losses' mindset that's prevalent online and encourages people to work through their emotional issues instead of ending relationships too quickly. The brand's approach is functional, focusing on providing a clear and simple solution for people seeking emotional self-improvement. # Product Liven is an app designed to help people understand their trauma triggers and improve their relationships. The app features exercises that users can do for just 15 minutes a day. The ad promotes a 3-minute free quiz that helps people understand their trauma triggers and take back control of their lives. The main USP is the ability to understand and manage emotional triggers related to trauma, potentially leading to better relationships and overall well-being. The product is for individuals who have experienced trauma or have difficulty navigating relationships. # Visual style The ad features a mix of static shots and smooth transitions, creating a polished yet accessible feel. The video is professionally produced with a clean aesthetic. The editing pace is moderate, with cuts timed to changes in subject or emphasis in the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Take the 3-minute free quiz. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a quote about how the desire to break up during every argument might mean "your trauma is talking," - 00:05–00:19 The speaker explains that immediately wanting to end the relationship after being upset comes from "unhealed emotional wounds." - 00:19–00:32 The speaker details issues that arise from emotional wounds, including depending too heavily on responses, which sets up the expectation that the partner will perfectly meet the other's needs every time. - 00:33–00:45 Continuing with this line of thought, the speaker says when a partner falls short, the disappointment feels crushing and running away feels like the only option. The speaker says this results in conflict avoidance. - 00:45–01:06 Those with secure attachment stay to work through their issues. The speaker says those who have been hurt before have every small issue feel like "touching an open wound," so they flee. - 01:06–01:10 The speaker states that a "cut your losses' mindset online makes this worse." - 01:10–01:19 The speaker provides an example of how quickly someone might assume their partner does not care because they do not text back fast enough. He states that a minor disagreement becomes a dealbreaker and people give up too quickly. - 01:20–01:41 The speaker recommends trying the Liven app, which he states will help people.

# Ad summary This ad features a man in a panel discussion who explains that he realized he was suffering from burnout and that Liven's program has helped him # Brand positioning Liven helps users identify and recover from burnout using a micro-cycle method program # Product Liven's burnout recovery program consists of using the micro-cycle method for five minutes a day. Liven helps users identify and recover from burnout. The brand's quiz helps users understand what they have been living. The user doesn't have to be broken, just have the wrong name for it. Liven is not a self-help program # Visual style The ad has a hybrid aesthetic with casual outdoor shots and a more polished clip from a panel discussion. The editing is smooth with longer takes. Pacing stays consistent throughout. Audio and visuals sync by having the visual change to the man's face right when he is speaking. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Take the three-minute quiz # Point of view - [object Object] # Storyline - 00:00–00:04 A man says he needs a long weekend, and a woman says he has had four of them this year. - 00:04–00:11 He says he is tired, and she replies he is 46. She states that the day he stops calling burnout tiredness is the day he will understand why sleep never helped. - 00:12–00:27 The man states that he tried everything: a new job, vacation, leaving his laptop at home, the gym, earlier mornings, cutting alcohol, and downloading a meditation app. He only made it to day four, and he figured the problem was him: not disciplined enough, not consistent enough. - 00:27–00:42 The man explains he didn't know that he was trying to fix the wrong thing and kept calling it tiredness, so he slept more but was still exhausted. He also kept calling it stress, so he changed jobs, but the anxiety followed him. He kept calling it age, so he just accepted it. - 00:42–00:52 He shares that it wasn't any of those things, it was burnout, and it does not care that you slept eight hours, reset on vacation, or stay at the old job when you leave. - 00:52–00:57 The man explains that the problem was never the workload. It was what years of that workload did to his nervous system. - 00:57–01:04 The man shares that a colleague mentioned Liven one day at work and told him he had been through the same thing a year ago, saying he should take the quiz. - 01:05–01:19 The man states he did not think much of it as he isn't a self-help guy, but then it started showing up in his relationships, which was harder to ignore, so he took it. For the first time, something matched what he had actually been living. - 01:19–01:26 The man says that Liven helped him realize he was a high-functioning burnout, performing fine but empty underneath. He started their micro-cycle method for five minutes a day. - 01:26–01:34 The man explains that by week six, he finished a Friday without that hollow feeling, and by week nine, he woke up on Sunday and didn't dread Monday. - 01:34–01:40 The man explains he was not broken; he just had the wrong name for it. Wrong name means the wrong fix. He recommends taking the three-minute quiz.

# Ad summary The ad promotes Liven, describing it as a way to regulate one's nervous system to transform into someone who really enjoys their life. The narrator describes his experience of using Liven for 15 minutes a day. He states that he now feels rested and present. # Brand positioning Liven is presented as a self-discovery companion that is designed to help people regulate their nervous systems and be transformed into someone who really enjoys their life. The brand is positioned as a solution for those stuck in a state of constant panic, providing a way to break the cycle. The brand aligns with values of mental well-being, self-improvement, and living a more fulfilling life. # Product The advertised product is Liven, a program that aims to help individuals regulate their nervous systems and break free from cycles of exhaustion, reactivity, and disconnection. It is presented as a solution for those who feel stuck in a constant state of panic and unable to relax like others. The program is designed to transform users into individuals who truly enjoy their lives. The ad addresses the purchase barrier of skepticism by highlighting the speaker's initial doubt and subsequent positive experience. The ad suggests trying Liven for just 15 minutes a day to potentially break the cycle of feeling stuck. # Visual style The ad has a polished and professional aesthetic, featuring static shots of a panel discussion. The production quality is high-end, with clear audio and well-lit visuals. The editing is smooth, with simple transitions between shots. The pacing is moderate, with a consistent rhythm that allows viewers to follow the speaker's message. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action use liven for 15 minutes a day and break the cycle for good. # Point of view - [object Object] # Storyline - 00:00–00:04 Anxiety is not in your head, it's in your nervous system. - 00:04–00:14 00:04–00:14 The speaker shares his personal experience of feeling that something was deeply wrong with him because he couldn't relax and every little thing felt like a crisis. He conveys that he was unaware his body was stuck in fight or flight mode, which he then realized was the reason for the way he felt. - 00:14–00:21 00:14–00:21 The speaker describes the effects of being stuck in fight or flight mode, including blood rushing to his muscles, digestion shutting down, and brain fog taking over. This moment builds on the previous one, explaining the specific symptoms and consequences of the speaker's condition. - 00:22–00:27 00:22–00:27 The speaker emphasizes that his system was preparing him to run from danger, but the danger was just life. This moment is intended to highlight the disconnect between the body's response and the reality of everyday situations, framing it as a universal struggle. - 00:27–00:33 00:27–00:33 The speaker emphasizes that you are not meant to live in a constant state of panic, but your nervous system doesn't know that yet. He implies that the listener can make a change by using Liven. - 00:34–00:44 00:34–00:44 The speaker highlights that his nervous system was stuck in this loop, and he was exhausted, reactive, and completely disconnected. The speaker then describes the point where he just couldn't break the pattern. - 00:45–00:54 00:45–00:54 The speaker introduces Neurobalance plan for beginners and how he never thought he would finally feel rested and present after trying it. - 00:54–01:01 00:54–01:01 The speaker promotes all of his results happened in just one month. He is surprised how regulating your nervous system transforms you into someone who really enjoys their life. - 01:02–01:07 01:02–01:07 The speaker calls to action to try Liven for 15 minutes a day and break the cycle for good.

# Ad summary An older woman describes how she overcame her health anxiety using the Liven app, and encourages others to make a test on the app. # Brand positioning Liven is presented as a health app for helping people understand and manage their health anxiety. The app's positioning is functional. The app is suggested as a method of regaining control over one's life. # Product Liven is presented as a health app with a 3-minute quiz that helps users understand their anxiety triggers. The ad is telling the viewer to try the Liven app to help with health anxiety and to regain control over their life. # Visual style The ad has a UGC feel, with static shots and smooth transitions. The production quality is a hybrid between a polished commercial and UGC. The cuts are timed with the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Machen Sie einen Test # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a shot of a woman walking outside while looking at the camera. This is an introduction to the main person in the ad. - 00:02–00:03 00:02–00:03 The next shot shows the woman looking up as she experiences anxiety. This is the beginning of the problem. - 00:03–00:18 00:03–00:18 The woman is seen in various situations, such as lying in bed and working on her computer, while describing how she is constantly worried about her health, she is always reading about symptoms, and it's exhausting to live like this. This shows the problems the woman experiences with anxiety. - 00:18–00:24 00:18–00:24 The woman recalls a friend telling her about the Liven app, but she was skeptical at first. The app is presented as a potential solution. - 00:24–00:32 00:24–00:32 The woman describes how she took the 3-minute quiz on the Liven app, which helped her understand her anxiety triggers and regain control over her life. This is a testimonial and demo of the product. - 00:32–00:36 00:32–00:36 The ad ends with a screen that displays the Liven app logo and encourages viewers to take a test. This is a CTA.

# Ad summary This vertical video ad for Liven, a relationship app, features an animated cartoon of a heart with legs. The heart illustrates the negative thought patterns and behaviors that people experience in relationships when they are anxious, and positions the Liven app as a resource to help people understand their triggers and regain control. # Brand positioning Liven is presented as an app-based resource for managing and improving relationships. The brand aims to occupy the space of a supportive and understanding guide for individuals navigating relationship challenges. By addressing negative thought patterns and triggers with the 3-minute quiz, the brand aligns with values of self-awareness and emotional well-being. This is a functional positioning that pushes against the norm of ignoring or downplaying relationship anxieties. Liven offers a means for users to regain control over their lives and strengthen their relationships. # Product The Liven app is introduced as a tool designed to help users understand their relationship triggers. The ad specifically mentions a "3-Minuten-Quiz" (3-minute quiz) as a key feature. This quiz serves as a means for users to gain insights into their own behaviors and thought patterns within relationships. The product is for individuals experiencing anxiety, negative thought patterns, and insecurities in their relationships, addressing purchase barriers like skepticism by demonstrating that the app is different from other typical relationship advice. By taking the quiz, users can regain control over their lives and foster stronger connections with their partners. The ad emphasizes that the app provides tangible support, enabling users to identify and understand their triggers, ultimately leading to a more balanced and harmonious relationship. # Visual style The ad features a cartoon animation style with clean, simple character designs and environments. The editing style consists of static shots with smooth transitions. The production quality has a polished feel, similar to a classic cartoon aesthetic. The visual motif of an animated cartoon character runs throughout the ad. The pacing is consistent at roughly 2.5 second intervals. The cuts and text sync to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action MACHEN SIE DEN TEST (TAKE THE TEST) # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with text that reads "Der Drang, nach jedem Streit Schluss zu machen, ist eine typische Schutzreaktion" (The urge to end every argument is a typical protective reaction), introducing the concept that the ad will be talking about common behaviors in relationships. - 00:03–00:05 00:03–00:05 Text reads "Die Liebe meines Partners in Frage stellen" (Questioning my partner's love) as the heart offers a plate of pancakes to the other heart, but the other heart is on his phone. - 00:05–00:07 00:05–00:07 Text reads "Das ständige Bedürfnis nach Bestätigung und Sicherheit" (The constant need for confirmation and security), as the heart sits on the toilet and looks at its phone looking sad. - 00:07–00:10 00:07–00:10 Text reads "Szenarien, die ich immer wieder in meinem Kopf durchspiele und mir über jede Kleinigkeit Sorgen mache" (Scenarios that I keep playing in my head and worry about every little thing), as the heart sits in a rocking chair looking pensive. - 00:10–00:14 00:10–00:14 The scene cuts back to the first scenario, and the text reads "Meinem Partner jeden aufdringlichen Gedanken mitzuteilen, der mir durch den Kopf geht" (To tell my partner every intrusive thought that goes through my head), as the heart is in bed looking wide-eyed while the other heart looks annoyed. - 00:14–00:20 00:14–00:20 The scene changes to the heart in the kitchen looking angrily at its phone, as the text reads "Die Fehler meines Partners unter die Lupe nehmen und mich fragen, ob er wirklich zu mir passt" (Take a close look at my partner's mistakes and ask myself if he really suits me). - 00:20–00:25 00:20–00:25 The scene changes to the heart standing in the shower, looking sad and crying, as the text reads "Gefangen in einer Gedankenspirale - von "Wir müssen uns trennen" bis hin zu „Du bist der wichtigste Mensch in meinem Leben"" (Trapped in a spiral of thoughts - from "We have to break up" to "You are the most important person in my life"). - 00:25–00:27 00:25–00:27 The scene changes to the heart sitting at a table pouring a cup of tea, looking sad, as the text reads "Eine Freundin hat mir von der Liven App erzählt" (A friend told me about the Liven app), indicating that the solution to this problem is about to be introduced. - 00:27–00:30 00:27–00:30 The heart is seen sitting on the floor looking at its phone, as the text reads "Zuerst war ich skeptisch, aber diese App war anders" (At first I was skeptical, but this app was different). - 00:30–00:32 00:30–00:32 The scene changes to the heart at a table looking at its phone and smiling, as the text reads "Ich habe Livens 3-Minuten-Quiz gemacht" (I did Liven's 3-minute quiz). - 00:32–00:37 00:32–00:37 The heart is now dancing and smiling, as the text reads "das mir geholfen hat, meine Auslöser besser zu verstehen und die Kontrolle über mein Leben zurückzugewinnen" (that helped me to better understand my triggers and regain control over my life), illustrating the benefits of the Liven app. - 00:37–00:41 00:37–00:41 The two hearts are now on a stage hugging and smiling, as the text reads "Heute bin ich ausgeglichener und unsere Beziehung ist stärker denn je" (Today I am more balanced and our relationship is stronger than ever), illustrating the end goal. - 00:41–00:43 00:41–00:43 The ad ends on a green screen that reads "liven MACHEN SIE DEN TEST" (liven TAKE THE TEST), including the brand logo and a clear CTA.

# Ad summary This ad promotes Liven, a program designed to help people heal anxious attachment. The ad uses simple animations to demonstrate various insecure behaviors and then presents Liven as a solution for rebuilding self-worth and establishing healthy boundaries. The ad concludes with a call to action to take a 3-minute quiz. # Brand positioning Liven is presented as a solution for individuals struggling with anxious attachment and unhealthy relationship behaviors. The brand aims to occupy a space of support and guidance, offering tools to 'heal the root' of these issues. Liven promotes values of self-worth, healthy boundaries, and secure relationships, pushing against norms of constant validation-seeking and self-sacrifice often seen in popular content about dating and relationships. The brand positioning is both functional (providing tools and strategies) and emotional (offering hope and security). # Product Liven is a program designed to help individuals heal from anxious attachment and build healthier relationship patterns. The ad addresses several specific behaviors associated with anxious attachment, such as overthinking, seeking reassurance, stalking social media, and sacrificing personal needs. The program aims to help users rebuild self-worth, set boundaries without guilt, and ultimately feel secure in their relationships 'without chasing constant validation.' It is implied that the program can achieve these outcomes in 'just 12 weeks.' The ad addresses the pain points of unhealthy relationship behaviors and presents Liven as a means to achieve emotional security and healthier relationships. The ad features a call to action to take a 3-minute quiz, likely as an initial step in engaging with the program. # Visual style The ad uses a simple, clean aesthetic with a white background and cartoon-style illustrations. The editing is a slideshow with static shots and smooth transitions, changing approximately every 3 seconds. The production quality appears polished, supporting the brand's message of support and guidance. The pacing is slow and consistent, with cuts timed to the text overlays. The illustrations of the cartoon star characters are repeated throughout the ad and appear hand-drawn. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Just take 3-minute quiz! # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad starts by stating that 'maturing is realizing that “No contact” isn’t avoidance—it’s healing from anxious attachment.' This sets the stage by reframing a common relationship strategy as a positive step towards healing, immediately addressing potential viewers who might feel anxious about creating space in their relationships. - 00:03–00:10 00:03–00:10: The ad continues to name negative relationship behaviors such as 'overthinking every word, doubting their love, begging for reassurance,' and 'panicking when they need space isn’t love'. This speaks directly to viewers who may recognize these patterns in themselves or their relationships. The intention is to highlight common struggles. - 00:11–00:18 00:11–00:18: The ad further defines the pain points, listing 'stalking their socials, getting jealous over nothing, and sacrificing your own needs just to keep them close isn’t healthy.' This narrative beat illustrates common anxious behaviors and their negative consequences, highlighting the unhealthy dynamics the brand intends to resolve. - 00:18–00:25 00:18–00:25: Transitioning to a solution, the ad claims, 'That’s why we created Liven—to help you heal the root of it.' This introduces the brand as a direct response to the identified problems, positioning it as a source of support and healing. The ad then promises, 'In just 12 weeks, you’ll rebuild your self-worth, set boundaries without guilt,' indicating the tangible benefits of engaging with Liven. - 00:25–00:32 00:25–00:32: The ad concludes by continuing to sell the outcome, stating, 'and finally feel secure—without chasing constant validation.' This emphasizes the desired emotional result: security and independence from external approval. The visual shows a character relaxing in the grass, conveying a sense of peace and freedom. - 00:32–00:39 00:32–00:39: The ad ends with an explicit call to action: 'Just take 3-minute quiz!' This directs viewers to engage with Liven immediately, offering a quick and easy entry point. The final screen emphasizes this with a graphic element that says 'TAKE A TEST'.

# Ad summary This ad uses a 3D animated cartoon and motivational speech-style song to talk about how “nice guys” often have problems and the ad then ends by saying Liven can help. # Brand positioning Liven presents itself as a self-help service for men and suggests it has a unique approach to common male relationship issues. The brand does not position itself in terms of specific services or solutions, but rather as a high-level resource for helping men heal from past trauma and develop healthier relationship behaviors. # Product Liven is not explicitly described in terms of services but appears to be some type of online course, quiz, or therapy for men. The ad doesn't describe its methods or approach other than to say that “Just 15 minutes a day with Liven can change everything.” The service appears to address the user's feelings of invisibility, abandonment, and/or performance anxiety in romantic relationships. The ad uses time-bound results claims to suggest that users will “start feeling unstoppable” in one week and “rewire your brain and regain focus” in two weeks. The ad invites viewers to “Take the 3-minute quiz to uncover your hidden trauma triggers and unlock your true potential.” # Visual style The ad uses a bright and clean aesthetic with simple geometric shapes. The overall tone is gentle and calming. It has a UGC feel because of the conversational lyrics, and a polished commercial feel because of the high-quality 3D animation. The pacing is slow because the text overlays linger on the screen and the scenes do not change quickly. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Take a test # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 - 00:07–00:14 00:07–00:14 - 00:14–00:24 00:14–00:24 - 00:24–00:38 00:24–00:38 - 00:38–01:00 00:38–01:00 - 01:00–01:17 01:00–01:17 - 01:17–01:24 01:17–01:24 - 01:24–01:37 01:24–01:37 - 01:37–02:00 01:37–02:00 - 02:00–02:34 02:00–02:34

# Ad summary This ad features a man with long gray hair and a beard, dressed in a white shirt, speaking about anxiety and how it affects the nervous system. He shares his personal experience of feeling constantly in a state of panic and how Liven's Neurobalance plan helped him break that cycle and feel rested and present in just one month. The ad emphasizes the transformative power of regulating the nervous system for a more enjoyable life, encouraging viewers to take a test and use Liven for 15 minutes a day to break the cycle for good. # Brand positioning Liven is presented as a brand focused on self-discovery and nervous system regulation. The brand aims to occupy a space in the consumer's mind as a solution for those struggling with anxiety and feeling disconnected. It aligns with values of well-being, mindfulness, and personal transformation. The brand positions itself against the norm of living in a constant state of panic, offering a way to break free from that cycle. The brand positioning is functional, emphasizing the performance of its Neurobalance plan in regulating the nervous system, as well as emotional, promising a transformation to someone who enjoys their life. # Product The featured product is Liven's Neurobalance plan, specifically the beginner's plan, designed to help regulate the nervous system. It is presented as a solution for individuals feeling exhausted, reactive, and disconnected due to being stuck in a loop of fight or flight. The plan is for people who feel constantly in a state of panic, and are seeking to break the cycle. The ad suggests using Liven for just 15 minutes a day can transform one into someone who actually enjoys their life, offering a sense of rest and presence. The product addresses the purchase barrier of skepticism by sharing a personal testimonial and emphasizing the quick results within just one month. # Visual style The ad has a hybrid visual style, combining polished commercial elements with a more personal, testimonial-like feel. The editing style includes a mix of static shots and smooth transitions. The production quality is relatively high-end, with good lighting and clear audio, which supports the intended tone of expertise and trustworthiness. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Comience con una prueba # Point of view - [object Object] # Storyline - 00:00–00:03 The man shares that anxiety isn't just in the head, it's in the nervous system. - 00:03–00:15 He reflects on his past, feeling like something was deeply wrong with him and questioning why he couldn't relax like others, emphasizing the isolation and frustration of his experience. - 00:15–00:27 He explains how his body was stuck in fight or flight mode, with blood rushing to his muscles, digestion shutting down, and brain fog taking over, highlighting the physical manifestations of his anxiety. - 00:27–00:34 He reveals that his nervous system was preparing him to run from danger, but the danger was simply life itself, underscoring the constant state of alert he was in. - 00:34–00:41 He states that people aren't meant to live in a constant state of panic, but their nervous system might not know that yet, creating a sense of hope and possibility for change. - 00:41–00:48 He shares that his nervous system was stuck in a loop, leaving him exhausted, reactive, and completely disconnected, emphasizing the impact of his anxiety on his overall well-being. - 00:48–00:54 He reveals that no matter what he did, he couldn't break the pattern, expressing the helplessness and frustration he felt. - 00:54–01:02 He introduces the Liven Neurobalance plan for beginners, sharing that he never imagined he could finally feel rested and present, offering a solution to his struggles. - 01:02–01:04 He emphasizes that all of this happened in just one month, highlighting the quick and effective results of the plan. - 01:04–01:09 He states that it's surprising how regulating the nervous system transforms one into someone who actually enjoys their life, reinforcing the transformative power of the plan. - 01:09–01:15 He encourages viewers to take a test and use Liven for 15 minutes a day to break the cycle for good, issuing a call to action and offering a sense of control and empowerment.

# Ad summary This ad promotes Liven, a self-discovery companion app. The ad features a middle aged man speaking at an event about his struggles with health anxiety and the ways in which Liven has helped him. # Brand positioning Liven is presented as an app that helps to reduce health anxiety. It is positioned as a companion for self discovery, rather than a direct competitor to other medical establishments. Liven is an emotionally functional product that helps its customers feel more in control of their mental state. # Product Liven is a self-discovery app. It aims to be a companion to its customers. The app helps to relieve the symptoms of health anxiety. Liven is said to turn off the alarm that is constantly ringing in one's head. According to the ad, using Liven for 15 minutes a day is enough to help reduce the amount of health anxiety its customers face. Liven helps its customers to stop self-diagnosing themselves with diseases that they do not have. # Visual style The ad has a polished visual style. It uses static shots. The production quality is high end. There are no visual motifs. The cuts per minute is 24, and the pacing stays consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Mit einem Test beginnen # Point of view - [object Object] # Storyline - 00:00–00:04 The speaker begins by saying he has diagnosed himself with 17 different diseases this year. He states he has none of them. - 00:04–00:12 The speaker then goes on to list different symptoms that he has experienced, and the diseases that he thinks they mean he has. - 00:13–00:20 The speaker says that he googles his symptoms at 2 a.m. even though he knows that he shouldn't. He spirals by reading forums and checking his body. - 00:21–00:34 The speaker says that he convinces himself that something is really wrong this time and that he has gone to the doctor so many times. The tests come back fine, and he feels relieved for about a day. Then something else shows up. - 00:34–00:54 The speaker says that his body is always doing something like twitching or feeling pain, or that he has feelings that he cannot explain, but his brain turns it into a death sentence. He says that he thought this was just being careful and responsible and paying attention to his health, but it's really an obsession. - 00:54–01:07 The speaker says that his nervous system is scanning his body for threats 24/7 and that every sensation is a danger signal. Every ache is evidence. His brain won't stop looking for something wrong. - 01:07–01:20 The speaker concludes by saying that the Neurobalance Plan has helped him turn off the alarm that was always ringing, for just 15 minutes a day. He has finally stopped diagnosing himself with diseases he doesn't have.

# Ad summary string # Brand positioning Liven is presented as a brand focused on mental and emotional well-being, particularly in the context of difficult or unhealthy relationships. The brand aims to occupy a space in the consumer's mind as a source of tools and resources for 'rewiring your brain,' particularly to break free from harmful patterns. The brand aligns with a tone of empowerment and self-discovery. It positions itself as a provider of solutions, pushing against the norm of simply enduring or accepting unhealthy relationship dynamics. The brand positioning is functional, offering tools to improve mental and emotional stability. # Product Liven provides tools to help rewire your brain. The product is for individuals who feel stuck in the confusion and struggle to let go of relationships that are not healthy. The ad explicitly addresses the concept of a 'betrayal bond' and aims to help users uncover hidden trauma triggers. It addresses the barrier of feeling emotionally unstable, losing identity, and doubting oneself. The product works to help the user regain their sense of self and sanity. The ad conveys that the Liven product is worth trying because it helps individuals break free from trauma cycles. # Visual style The ad has a polished visual style using 3D animation and simple backgrounds. The editing style consists of static shots with text overlays. The production quality is high-end and is likely meant to appeal to a broad audience. There are no specific visual motifs. The pacing is moderate with consistent cuts. The audio and visual elements are synced. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Take the 3-minute quiz now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05: Two animated characters representing a couple are lying in bed looking unhappy. The message is that the reason you can't leave is called a betrayal bond and it's not love. The perspective is from an outside observer explaining the situation. The tone is serious and informative, framing the situation as a recognizable problem. - 00:05–00:13 00:05–00:13: An animated purple character is shown looking sad on a plain white background with the text 'Number 1: You know that you don't like the way they treat you, but for some reason you can't seem to let go of them. You are addicted to them.' The perspective is from the character expressing the issue. The tone is somber and emphasizes the problem of being stuck. - 00:13–00:20 00:13–00:20: The sad animated purple character begins to cry and the text reads 'Number 2: Is that you conform to their standards. You lose your identity and sense of self.' The perspective is from an outside observer explaining the second issue. The tone is somber and emphasizes the loss of personal identity. - 00:20–00:32 00:20–00:32: The animated purple character looks at a mirror with a sad face and the text reads 'Number 3: There are very high highs and extremely low lows. You may even feel emotionally unstable sometimes. Which makes you doubt yourself and your sanity.' The perspective is from the character expressing the third issue. The tone is somber and emphasizes the emotional instability. - 00:32–00:41 00:32–00:41: The animated purple character looks depressed and the text reads 'Liven provides you with tools to help you rewire your brain - the very part keeping you addicted to the trauma cycle.' Then, the animated purple character smiles. The perspective changes to the brand introducing its solution. The tone is positive and hopeful. - 00:41–00:45 00:41–00:45: The animated purple character is hugging another character and purple hearts are around them. The text reads 'You don't have to stay stuck in the confusion.' The perspective is from the brand reassuring the viewer. The tone is positive and hopeful. - 00:45–00:56 00:45–00:56: The animated purple character is relaxed in a bath tub and then jumping in the air. The text reads 'Take the 3-minute quiz now to uncover your hidden trauma triggers and start getting your sense of self and sanity back.' The perspective is from the brand providing a CTA. The tone is encouraging and hopeful.