How Linktree Advertises on Meta

# Ad summary This ad uses a split screen to show the before and after of using a product to organize links and content. The left side of the screen shows a messy collection of images and links, while the right side shows a clean and organized profile page. # Brand positioning The brand is presented as a solution for content creators, particularly those in the beauty or lifestyle space, who struggle with organizing their various links and content. The brand positions itself as a tool to help creators present a clean, professional, and easily navigable profile for their followers. The brand aims to occupy the space of simplicity and organization in a market where content creation can often feel chaotic and overwhelming. It promotes a streamlined, efficient approach to managing and sharing content, aligning with values of clarity and ease of use. By offering a way to consolidate and present content in an organized manner, the brand pushes against the norm of scattered links and disjointed online presences. # Product The product is a platform designed to help content creators organize and share their links and content in a streamlined, professional manner. It works by providing a centralized profile page where creators can curate and display their various links, posts, and offerings. The product is for content creators, particularly those in the beauty or lifestyle space, who want to present a clean and organized online presence for their followers. The ad highlights the product's ability to transform a messy collection of links and content into a clean and easily navigable profile page. The USPs include simplicity, organization, and the ability to consolidate various online assets into one place. The ad addresses the purchase barrier of feeling overwhelmed by the chaos of managing multiple links and content streams by offering a simple, all-in-one solution. # Visual style The ad has a clean and modern visual style, using a split-screen layout to create a clear before-and-after comparison. The left side is intentionally messy and chaotic, while the right side is clean and organized. The color palette is limited to shades of red and pink, creating a cohesive and visually appealing aesthetic. The use of a smartphone mockup adds a platform-native feel, suggesting that the product is designed for use on mobile devices. # Hooks Headline: Messy Clean # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting a problem: a disorganized collection of images, links, and content. This is intended to represent the chaotic online presence that many content creators struggle with. The audience experiences this from the perspective of a content creator overwhelmed by the task of managing their online presence. - The ad then transitions to a solution: a clean and organized profile page created using the advertised platform. This is intended to showcase the product's ability to transform a messy online presence into a professional and easily navigable one. The audience experiences this from the perspective of a content creator who has found a solution to their organizational challenges. - The ad concludes by highlighting the benefit of using the platform: helping followers discover everything a creator has to offer. This is intended to emphasize the value of the product in terms of audience engagement and content discoverability. The audience experiences this from the perspective of a content creator who wants to maximize their reach and impact.

# Ad summary A video ad for Linktree Pro featuring a female trainer and founder of Shaep, who uses Linktree Pro to grow her business. The ad shows the app interface and includes a customer testimonial. # Brand positioning Linktree Pro is presented as a tool to grow businesses. The brand aligns with values of growth, ease of use, and helping convert casual followers into long-term community members. It pushes against the norm of difficult navigation by creating a smooth customer journey. The brand positioning is functional, emphasizing simplicity and performance. # Product Linktree Pro is a tool for businesses to grow their reach and sales. It helps turn casual followers into long-term community members. The ad mentions the ease of navigation leading to direct increase in challenge sign-ups, newsletter subscribers, and YouTube views. The product is for business owners looking to streamline their online presence and improve customer journey. # Visual style The ad has a polished commercial aesthetic with bright lighting and clean backgrounds. The editing style combines static shots with animated graphics to showcase the app's interface. The pacing is consistent and upbeat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try 7 Days Free # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with a female trainer standing next to an oversized iPhone showing the Shaep Linktree account. - 00:03–00:05 The scene changes to an animated screen showing the Shaep Linktree account with floating elements and text describing Linktree features. - 00:06–00:08 A quote from Kelsey Rose, Trainer and founder of Shaep, is displayed as a customer testimonial. - 00:09–00:11 The ad concludes by presenting the Linktree Pro app interface with a call to action to try 7 days free.

# Ad summary This ad promotes Linktree, a tool that provides content creators with one place for all of their links. The ad features a content creator discussing the importance of paying attention to what users are clicking on and how Linktree helped him realize he needed to change his call to action after seeing a traffic spike, but low link clicks. # Brand positioning Linktree is presented as a user-friendly analytics tool that empowers content creators to track user behavior and improve conversions. The brand positions itself as a means to move with intention by focusing on understanding what people actually do after they watch content. It aims to occupy the space of a practical solution for creators who want to deeply understand their audience's actions, enabling them to refine strategies and maximize impact. The brand's tone is analytical and solution-oriented, emphasizing data-driven decision-making over surface-level metrics such as views. Rather than following the norm of tracking basic analytics, Linktree pushes against this by giving creators access to real data on what's working. # Product Linktree is a digital platform designed for content creators to consolidate and track all their links in one place. It allows users to log in, view their dashboard, and tap on insights to see which links people are actually clicking. It provides real data to help users understand what's working, so they can analyze their audience's behavior and move with intention. This helps creators understand if their content is entertaining but not converting, enabling them to adjust their call to action accordingly. The product is for content creators who are serious about growth and understanding what people actually do after they watch their content. By providing a clear view of link performance, Linktree helps creators avoid simply tracking views and instead focus on audience behavior, addressing the purchase barrier of uncertainty around content effectiveness. # Visual style The ad is a standard shot of a content creator talking to the camera with minimal editing. The production quality has a UGC feel. The pacing is smooth, with cuts timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Start using Linktree's analytics to move with intention. # Point of view - [object Object] # Storyline - 00:00–00:04 The content creator establishes a 'hot take' about creators caring too much about views, urging viewers to track behavior instead. - 00:04–00:09 He shares that he focuses on what people are actually clicking, explaining that this helps him understand what resonates. - 00:09–00:13 He stresses that content is creative but growth is analytical, implying the need for strategic insights. - 00:13–00:17 The creator explains that one of the biggest unlocks for him was understanding what people actually do after they watch. - 00:17–00:24 He discusses an experience when one viral TikTok resulted in a traffic spike but low link clicks, which showed him his content was entertaining but not converting. - 00:24–00:26 He shares that he adjusted the call to action based on the data he received. - 00:26–00:28 He presents Linktree as the source of his analytics. - 00:28–00:30 A second man logs into Linktree. - 00:30–00:35 The second man instructs the audience to head to the dashboard and tap on insights to show which links people are actually clicking. - 00:35–00:39 The original content creator says that Linktree gives users one place for all of their links and real data on what's working. - 00:39–00:42 He closes the ad by recommending that users move with intention with Linktree's analytics.

# Ad summary This ad promotes Linktree Shops as an affiliate platform that allows users to earn income by linking products to their social media accounts. The ad highlights the platform's ease of use, instant access, and ability to create collections of favorite products. # Brand positioning Linktree is presented as a user-friendly platform that empowers content creators and influencers to monetize their social media presence through affiliate marketing. The brand positions itself as an accessible alternative to traditional affiliate programs, removing barriers such as follower count minimums and approval processes. Linktree aims to occupy the space of a versatile and efficient tool for organizing and sharing product recommendations, aligning with a lifestyle of digital entrepreneurship and creative expression. The brand promotes values of accessibility, ease of use, and direct connection between creators and consumers, pushing against the exclusivity and complexity often associated with affiliate marketing. # Product Linktree Shops is an affiliate platform that allows users to create shoppable links and collections of products to share on their social media accounts. It is designed for content creators and influencers who want to monetize their content by earning commissions on sales generated through their recommendations. The platform offers instant access with no waitlist, approval process, or follower count minimum. Users can create collections to organize their favorite products by theme, making it easier for their audience to find and purchase items. Linktree Shops connects directly to Instagram and TikTok, allowing followers to tap the exact item they saw and buy from the creator. The platform also offers higher commission rates and partnerships with top brands, making it an attractive option for those looking to earn extra income. # Visual style The ad has a casual, UGC-style aesthetic, with a focus on clear visuals and direct communication. The editing style is a mix of static shots and quick cuts, with smooth transitions between scenes. The production quality is polished but maintains a natural feel, aligning with the intended tone of a friendly recommendation. The pacing is consistent, with cuts timed to the speaker's words and actions. The audio-visual sync is well-maintained, with text overlays and product actions timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Sign up for Linktree pro for free today. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with a woman addressing the viewer, acknowledging the frustration of being rejected from affiliate programs due to follower count or waitlists. This sets up the problem that Linktree Shops aims to solve. - 00:05–00:10 The woman introduces Linktree Shops as the solution, highlighting its ease of use and accessibility for both the user and the consumer. This transitions the narrative from problem to solution. - 00:10–00:17 She emphasizes the platform's instant access, with no waitlist, approval process, or follower count minimum, reinforcing its accessibility and ease of use. This builds on the solution by addressing potential barriers to entry. - 00:17–00:32 The ad showcases the platform's features, such as the ability to link directly to Instagram and TikTok, create collections of products, and organize them by theme. This demonstrates the functionality and benefits of Linktree Shops. - 00:32–00:42 The woman highlights the platform's ability to create shoppable posts for specific items, such as makeup looks or shopping hauls, further showcasing its versatility. This expands on the platform's features and use cases. - 00:42–00:49 She positions Linktree Shops as a superior affiliate platform with higher commission rates and partnerships with top brands, emphasizing its value proposition. This reinforces the benefits of using Linktree Shops over other platforms. - 00:49–00:55 The ad concludes with a call to action, encouraging viewers to sign up for Linktree Pro for free and start earning extra income. This prompts the viewer to take the next step and try the platform.

# Ad summary This ad promotes Linktree Pro, showcasing how the platform simplifies the management of multiple links in a single URL for content creators. It highlights Linktree's features for organizing and customizing a creator's online presence, emphasizing ease of use and brand reflection. A free trial is offered as a call to action. # Brand positioning Linktree Pro is presented as a streamlined solution for content creators looking to consolidate their various online links into one easy-to-manage platform. The brand positions itself as a time-saving and organizational tool, reducing the stress of managing multiple links and directing audiences to various online resources. The brand promotes ease of use and customization, allowing creators to reflect their brand identity through their Linktree profile. It aims to occupy the space of being a simple and efficient tool for content management. # Product Linktree Pro is a platform designed to simplify the management of multiple online links for content creators. It allows users to consolidate their social media profiles, music, offers, and other content into a single, customizable URL. The platform helps content creators to avoid the hassle of constantly updating individual links, making it easier for audiences to access all their content in one place. Key features highlighted include customization options to reflect brand identity and a user-friendly interface. Linktree Pro addresses the pain point of juggling multiple links and ensures that audiences can easily find all relevant information. The ad offers a free 7-day trial to encourage users to experience the benefits firsthand. # Visual style The ad features a mix of selfie-style shots and polished, well-lit scenes. The editing includes quick cuts to maintain a fast pace and keep viewers engaged. There is a natural and authentic tone, aligning with user-generated content, but it still maintains a high-end commercial feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try Linktree Pro for free for 7 days # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 If making a bio link confuses you, Linktree is making it so easy. - 00:04–00:07 00:04–00:07 The ad transitions to show the creator in various settings (balcony view, outdoor marketplace, and riding on a motorcycle) to establish her lifestyle as a content creator. - 00:07–00:09 00:07–00:09 The ad goes to the creator in front of her laptop with equations and text overlaid to show her stress over having to choose which link to put in her bio. - 00:09–00:15 00:09–00:15 The creator then discusses the pain point of switching to new links, saying "Every time I switched it to something new, I had to just go back and switch it again the very next day. It was just a mess." - 00:15–00:20 00:15–00:20 The creator transitions to how she quickly realized how unrealistic it was to rely on just one link, before introducing Linktree Pro. - 00:20–00:24 00:20–00:24 The ad shows Linktree Pro on a cell phone as the creator states how much she loves it and uses it for all her content. - 00:24–00:30 00:24–00:30 The ad features visuals of the Linktree Pro interface on a phone, highlighting the organization and discount codes, socials, and music. - 00:30–00:35 00:30–00:35 The creator displays how customizable the platform is, before transitioning to the creator stating how much easier it has made things for her. - 00:36–00:44 00:36–00:44 The creator states, "My audience doesn't have to hunt for my info, and I don't have to keep explaining where to go. No more juggling multiple links. Just put everything you do into one single URL!" - 00:44–00:48 00:44–00:48 The creator displays the Linktree Pro website, before telling viewers to "Try Linktree Pro for free for 7 days, and you can thank me later!"

# Ad summary This ad gives four steps to help small business owners optimize their social media by centralizing their online presence, building a hub for shops, booking, and socials, building trust with branding, and tracking and optimizing everything using Linktree. # Brand positioning Pistakio is presented as a social-media-friendly food brand. The brand aims to occupy the space of a small business that understands the importance of social media for growth. The brand presents itself in a fun and visual way through its own social media presence, implying that it values a strong online presence and branding. Pistakio is a brand that embraces the norms of social media to connect with its audience. # Product Pistakio is a food product, specifically a spread, as indicated by images of the jarred product on the phone screen. The brand is promoted on a social media page, which seems to include shops, bookings, and socials. This product aims to showcase Pistakio's branding strategy to attract business owners. # Visual style The ad has a clean, modern visual style with a flat design. The color palette is simple, using purple, green, and white. The layout is organized with clear typography and visual cues to guide the viewer through the information. The image of the smartphone screen simulates the look of a brand's social media page, creating an accessible and easily scannable design. # Hooks Headline: 4 ways to optimise your small business social media # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the need for small businesses to optimize their social media presence. The brand introduces the topic by listing the key problem that the ad will resolve. - The ad then lists four ways to achieve this optimization, offering concrete steps to improve a small business's social media strategy. The brand provides a listicle format, making the information easily digestible. - Finally, the ad encourages viewers to implement these strategies using Linktree, positioning it as the go-to platform for streamlining social media efforts. The brand concludes with a direct call to action, encouraging the audience to use Linktree.

# Ad summary The ad is for Linktree, and it shows how views can turn into bookings, sales, and followers. # Brand positioning Linktree is positioned as a digital tool that empowers creators and businesses to consolidate and optimize their online presence. It offers a centralized platform to share multiple links, transforming online visibility into tangible results such as bookings, sales, and increased followers. This brand seems to sit in the digital marketing and social media management space, targeting users who want to streamline their online content and drive engagement and conversions. The brand aligns with values of efficiency, growth, and digital savvy, pushing against the limitations of single-link social media profiles by offering a more comprehensive solution. # Product Linktree is a platform that allows users to create a single, customizable landing page containing multiple links to various online resources. It streamlines a user's online presence by consolidating all their important links into one easily shareable URL. The ad highlights that this tool is for creators and businesses who want to convert views into tangible outcomes such as bookings, sales, and followers. The main USP is its ability to transform digital visibility into real-world results by providing a central hub for all essential links. The ad shows Linktree being used in the context of ceramic studios, suggesting its utility for businesses that rely on online bookings and social media engagement. # Visual style The ad has a modern, clean visual style using a simple layout. The use of bright colors and cartoonish elements creates a playful and engaging aesthetic. The inclusion of simulated phone screens and UI elements mimics a platform-native style, giving it a relatable feel. # Hooks Headline: Turn views into bookings, sales, and followers. # Benefits - [object Object] # Features - [object Object] # Call to action Create your Linktree* # Point of view - [object Object] # Storyline - The ad starts with the phrase "Turn views into bookings, sales, and followers," which is intended to grab the audience's attention and highlight the main benefit of using Linktree. This is told from the perspective of the brand, aiming to showcase the potential impact of using their platform. - Two phone screens display interfaces that appear to be a social media app and a Linktree page, both related to a ceramic studio, showing examples of potential growth. The phone screens have callouts that state "325 new followers" and "12 new bookings". This demonstrates how the platform can translate online views into tangible outcomes. These metrics are presented from the brand's perspective. - At the bottom of the ad, a rounded rectangular button prompts users to "Create your Linktree*", encouraging immediate action. This is a clear call to action from the brand, inviting users to start using the platform.

# Ad summary This image ad promotes Linktree, a tool designed to help users turn viral clips into streams by connecting all platforms their fans stream on. The ad features simulated social media interfaces, which showcase follower growth and streaming metrics, highlighting the platform's ability to enhance online presence. # Brand positioning Linktree is positioned as a pivotal tool for content creators aiming to consolidate and amplify their online presence. The brand aims to occupy the space of being an essential connection point between a creator's diverse online platforms and their audience. Linktree promotes a streamlined, efficient approach to content management, contrasting the scattered nature of managing multiple social media channels. The brand positioning is functional, focusing on the simplicity and performance benefits of linking various platforms together, facilitating a unified and accessible hub for followers. # Product Linktree is presented as a service that allows creators to aggregate and centralize all their online platforms into one accessible link. The ad highlights its use for connecting fans to streams everywhere, indicating it is designed for content creators, streamers, and influencers who want to maximize their reach and simplify access to their content. Explicitly shown are metrics such as “+1.2k new followers” and “85.7K Streams,” alongside a counter of “300K views,” illustrating the potential for growth and engagement. The clearly conveyed USP is the instant connectivity it offers across platforms, addressing the purchase barrier of fragmented online presence by offering a unified solution. The ad suggests Linktree is worth trying for its ability to turn viral content into tangible streaming success by consolidating different platforms into a single, easily navigable link. # Visual style The ad uses a clean, minimalist visual style with a light purple background and simulated app interfaces to showcase the Linktree platform. The production quality is high, with polished graphics and clear typography. The design integrates platform-native elements by mimicking social media interfaces, aiming for a seamless, in-feed appearance. The use of bold typography and floating graphics against a soft background helps to increase scannability. # Hooks Headline: Turn viral clips into streams everywhere. # Benefits - [object Object] # Features - [object Object] # Call to action Create your Linktree* # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating "Turn viral clips into streams everywhere," immediately framing the problem Linktree solves—that viral content doesn't automatically translate to streams on all platforms. The intention is to grab the viewer's attention by addressing a common challenge for content creators, told from the Brand's perspective. - Following that, the ad elaborates on its core function, stating, "Instantly connect every platform your fans stream on," clarifying how Linktree solves the initial problem. This continues from the brand's perspective, explaining the platform's simple solution to a fragmented online presence and highlighting the product's key features and function. - The ad then showcases simulated social media interfaces, which highlight statistics such as follower growth and stream views. These visuals serve as demonstrations of Linktree's impact, as seen from a Customer's point of view. - The ad concludes with a direct call to action: "Create your Linktree*", prompting viewers to take the next step. This is from the Brand's perspective and serves to drive conversions by inviting viewers to directly engage with the product.

# Ad summary This ad highlights the history of GoNanas, beginning with its founders selling banana bread out of their dorm rooms almost ten years ago to now being in over 6,000 retailers. The ad then highlights the importance of the online community in the company's growth as well as the use of Linktree. # Brand positioning GoNanas aims to disrupt the way baked goods are made. The brand emphasizes its connection with its online community and openly shares its journey on social media. The brand values the use of social media platforms and analytics to drive creativity and growth. # Product GoNanas reimagines classic banana bread by creating banana bread mixes and individually packaged banana bread in a range of creative flavors. The brand positions itself as attuned to its online community and shares its journey on social media, emphasizing its commitment to transparency and connection. # Visual style The ad uses a combination of polished commercial shots, behind-the-scenes moments, and lifestyle visuals, reflecting a hybrid approach. The editing pace is moderate. The overall aesthetic is vibrant and engaging, with a modern, clean feel, yet still maintaining a personal and relatable touch. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop our website! # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with the founders of GoNanas introducing that they started a banana bread company. - 00:01–00:04 The narrative emphasizes the brand's humble beginnings in their dorm rooms nearly a decade ago, establishing a relatable origin story and highlighting the brand's growth over time. - 00:04–00:07 The storyline then shifts to the present, noting that the brand is now available in over 6,000 retailers, underscoring the brand's success and widespread distribution. - 00:07–00:09 The narrative emphasizes the brand's mission to change the way baked goods are made, reflecting a desire to innovate and disrupt traditional baking norms. - 00:09–00:13 The ad continues by highlighting the company's obsession with its online community and journey on social media to show its connection with customers. - 00:13–00:21 The ad continues to highlight the importance of GoNanas' social media growth. The narrative notes that there is 'no gatekeeping' here, highlighting their use of Linktree, reinforcing the company's open communication. - 00:21–00:30 The story continues to highlight Linktree's AI insight tools to turn followers into loyal customers and emphasizes the integration with social media platforms to encourage data-driven content creation. - 00:30–00:42 The narrative then moves to the empowering truth that social media platforms are analytics platforms, and using data can only make creativity 10x better to show the company's value in social media platforms.

# Ad summary The ad promotes Linktree as a way to connect fans across multiple platforms. # Brand positioning Linktree is positioned as the solution for creators looking to consolidate their online presence and connect with fans across multiple platforms. The brand aims to occupy the space of a central hub, simplifying the process of sharing and discovering content. Linktree aligns with the values of convenience, cross-platform accessibility, and community building. It pushes against the norm of relying on a single platform for audience engagement, promoting a more diversified approach. The brand positioning is functional, focusing on simplicity and efficiency. # Product Linktree is a platform designed to connect all of a creator's online platforms in one place. It is aimed at creators who want to make it easy for their fans to find and follow them across various social media and content platforms. It allows creators to "Connect every platform your new fans can follow you on". The product appears to address the problem of fragmented online presence by creating a unified hub. By creating a Linktree, creators can go viral everywhere and not just on one platform. # Visual style The visual style is clean and modern. The design uses a pastel color palette and simple shapes to create a friendly and approachable aesthetic. The inclusion of confetti adds a playful, celebratory element. The smartphone mockup with app icons mimics the interface of a social media platform. The design is well-polished and optimized for easy viewing on mobile devices. # Hooks Headline: Don't just go viral on one platform. Go viral everywhere. # Benefits - [object Object] # Features - [object Object] # Call to action Create your Linktree* # Point of view - [object Object] # Storyline - The ad starts by pointing out a problem: creators often only go viral on one platform. The brand is speaking to the desire of online creators to gain views and followers, but points out that those views are often siloed to a single platform. The ad intends to introduce the idea of cross-platform growth. - Next, the brand presents the solution: go viral everywhere by connecting platforms using Linktree. The brand is speaking directly to the desire of creators to maximize their reach and make it easy for fans to find them across different platforms, framing the Linktree as a central hub. - Finally, the ad provides visual social proof, showing how a real creator uses Linktree to connect her various profiles and grow her following. This is from the perspective of a satisfied Linktree user, demonstrating the platform's ability to drive audience growth across platforms.

# Ad summary This ad promotes Linktree as a way for creators to earn money from their favorite products. It shows a mockup of Linktree profile on a mobile phone, where creators can add their favorite products and earn from every sale. The ad addresses pain points such as waitlists, approval processes, and follower minimums and emphasizes the ease of getting paid. # Brand positioning Linktree is presented as a platform that empowers creators to monetize their passion for products and content. By allowing users to easily add products to their bio and earn from sales, Linktree positions itself as a creator-friendly tool that simplifies the process of affiliate marketing and direct sales. This brand aims to occupy the space of a revenue-generating tool in the minds of online creators, aligning with the values of entrepreneurship and digital monetization. It pushes against traditional barriers to entry in affiliate marketing, offering a no-waitlist, no-approval-process solution with no minimum follower count, making it accessible to a wide range of creators, from micro-influencers to established personalities. The positioning is functional, focusing on the platform's simplicity and performance in generating income, while also hinting at the emotional benefits of financial empowerment and creative independence. # Product The product featured in this ad is Linktree, a platform that enables creators to add products to their bio and earn from every sale. The ad highlights the simplicity and accessibility of Linktree, emphasizing that there is “No waitlist, No approval process, No follower minimum”. The product is for creators looking to monetize their favorite products through affiliate marketing and direct sales. The USP is the easy integration with social media bios, streamlined earning, and elimination of common barriers like strict approval processes and follower counts. This setup allows creators to earn money through their Linktree by showcasing products like hair straighteners, facial care products, and body oils, offering a straightforward way to generate income from their online presence. # Visual style The ad has a clean and modern visual style, using a solid green background to make the product listings stand out. The production quality is high, with a clear focus on the phone screen and product displays. The ad looks like it was shot in a studio. The layout is well-organized, with a clear hierarchy of information. There are platform-native visual elements, referencing the look and feel of a mobile phone screen and Linktree profile page, which makes the ad easily scannable in feed. # Hooks Headline: Get paid from your favourite products. Add products to your bio and earn from every sale # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Create your Linktree* # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by stating, “Get paid from your favorite products” and “Add products to your bio and earn from every sale,” immediately conveying the core value proposition of Linktree. The message is from the brand's perspective, emphasizing the ease of monetization for creators and how the products integrate with their social media bios. - The storyline then presents a visual demonstration through a hand holding a mobile phone, displaying a Linktree profile page. The profile shows a creator named 'Jessica Lee' with various product listings like Straightener, Jasmine Hair Oil, and COCOOIL Body Oil. The phone screen implies how Linktree allows creators to showcase products that their audience can easily buy. This is from the perspective of a user of the product. - To further highlight Linktree’s accessibility, the ad includes a list of benefits: “No waitlist”, “No approval process”, and “No follower minimum”, which addresses and alleviates common concerns or obstacles faced by creators when trying to monetize their content or audience. This part of the ad is from the brand's perspective, showing what differentiates it from other platforms. - Finally, the ad ends with a call to action, “Create your Linktree*”, inviting viewers to sign up for the platform and start earning. The message is from the brand, prompting immediate action and reinforcing the ease of getting started.

# Ad summary This ad for Linktree shows the problem of losing followers between social media platforms and that Linktree is a solution to this issue. # Brand positioning Linktree is presented as a product that helps creators and businesses connect their audience to all their platforms in one place. The ad positions the brand as a simple and effective solution to audience fragmentation. It focuses on functional benefits such as connecting all platforms and preventing the loss of followers. # Product Linktree is a tool used to connect audiences to every platform that a user has. It works by creating a single, shareable link that users can place in their social media bios or other online spaces. When clicked, this link leads to a landing page with links to all of their different platforms and content. This is designed for social media users, content creators, and businesses that want to maximize their audience reach and engagement. The ad solves the challenge of guiding followers from one platform to another, centralizing and streamlining audience navigation. # Visual style The visual style is clean and modern, using a bright lime green background to make the product and social media icons stand out. The ad uses a combination of flat graphics and a realistic smartphone mockup. The design is simple and easy to understand, with clear text and a straightforward layout. It appears to be designed to be highly visible and quickly scannable on social media feeds. # Hooks Headline: Never lose a follower between platforms. # Benefits - [object Object] # Features - [object Object] # Call to action Create your Linktree* # Point of view - [object Object] # Storyline - The ad starts with the problem that you lose followers when you try to get them to follow you on other platforms. The brand introduces the problem that users switching between social media platforms often lead to a loss of followers. - The brand shares its product as the solution to not losing followers. It allows users to consolidate all their platforms in one easy-to-find place. - The ad shares that you can instantly connect every platform your audience uses. The brand states that Linktree is the product that solves the problem of losing followers. - The final part of the story is the call to action. The brand is calling on people to create their Linktree so that they can make it easier for their audience to connect with them.

# Ad summary The ad shows a podcast creator discussing how using Linktree improved their business. The ad describes the problem of gaining new fans who didn't know where to listen to the podcast. The ad then shows that Linktree solves this problem by providing a single link to all of the podcast's various platforms. The creator speaks about how professional and organized they feel using Linktree. # Brand positioning The brand, Right Answers Mostly, is presented as a historical gossip podcast hosted by Tess and Claire. The podcast has an Instagram account, a YouTube channel, a TikTok, and is available on listening platforms such as Spotify and Apple. The brand offers merch, including shirts, mugs, and hats. The brand values providing information about the podcast in an organized and professional way. # Product Linktree is a tool that creates a one-stop-shop, one-click link to send to thousands of fans, making them feel organized and professional. Linktree allows its users to link all of their platforms, such as TikTok, Instagram, YouTube, Spotify, and Apple, in a single link. Linktree allows creators to show off their merch and allows people to get to know them more. It is implied that Linktree is for creators who want to grow their audience and drive traffic to the various places their content lives online. # Visual style The ad has a polished and clean aesthetic. The creator is well-lit and the video is professionally edited. The creator appears in front of a clean and modern background. There are quick cuts in the video when showing screen recordings. The pacing is quick and upbeat. The cuts are often timed to the speech of the podcast creator. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 Podcast creators had been doing the podcast for about two years, and blew up about two years ago on TikTok. - 00:05–00:11 They had been doing a series called "What You Didn't Learn in History Class, but you really wanted to," and one of those series was featuring Kris Jenner. - 00:11–00:16 The Kris Jenner series drove thousands of new followers to the podcast's TikTok account. - 00:16–00:23 These new fans were on TikTok, not on Spotify or Apple Podcasts, and the new fans didn't know where to go to listen. - 00:23–00:27 The creators were sending chaotic messages that weren't even sending links. - 00:27–00:31 A month ago, the podcast went viral again for their Kennedy's month. - 00:31–00:34 This time was a more pleasant experience because the creators had Linktree. - 00:34–00:42 The creators could send someone a single link to say, "Hey, this is where you find us on TikTok, on Instagram, on YouTube, Spotify, Apple, everywhere." - 00:42–00:46 They could also show people where they have their merch and how people can get to know them more. - 00:46–00:54 The creators say that Linktree was a one-stop shop and one-click that they could send to thousands of fans, and it's organized, and they feel professional. - 00:54–00:55 The creators would not be able to do that without Linktree.

# Ad summary This ad promotes Linktree's automated Instagram replies feature. The ad shows a mockup of the Instagram app interface on a phone screen, highlighting the DM inbox and story section. The headline emphasizes the benefit of automating Instagram replies to 'blow up your DMs'. # Brand positioning Linktree is presented as a tool for creators and businesses to manage their online presence and engagement, specifically on Instagram. The brand aims to occupy the space of a central hub for managing and automating social media interactions, making it easier for users to connect with their audience and grow their online presence. The brand aligns with a modern, tech-savvy lifestyle, promoting efficiency and streamlined communication. Linktree pushes against the norm of manual social media management by offering automation features. # Product The product being advertised is Linktree's automated Instagram replies feature. This feature allows users to set up automated responses to direct messages on Instagram, saving time and increasing engagement. The product is for Instagram users who want to manage their DMs more efficiently and grow their online presence. The ad highlights the benefit of automating replies to 'blow up your DMs'. The product addresses the pain point of manually responding to a high volume of messages. The ad shows a mockup of the Instagram app interface, indicating that the feature integrates seamlessly with the platform. # Visual style The ad has a modern, tech-focused visual style with a clean and minimalist design. The use of dark mode and bright accent colors (green, pink, yellow) creates a visually appealing contrast. The image is highly polished and appears to be studio-shot. The ad mimics the platform-native style of Instagram, making it feel familiar and integrated. # Hooks Headline: Blow your DMs up with Automated Instagram Replies # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a headline that promises to 'Blow your DMs up with Automated Instagram Replies.' This is told from the brand's perspective, aiming to grab the viewer's attention by highlighting the potential for increased engagement through automation. - The ad then shows a mockup of the Instagram app interface on a phone screen. This is shown from the perspective of a user looking at their phone, providing a visual context for how the product works within the Instagram platform. - The ad highlights the DM inbox and story section, emphasizing the areas where the automated replies feature would be most relevant. This is shown from the brand's perspective, focusing on the key features and benefits of the product. - The ad includes the Linktree logo and branding, reinforcing the brand identity and associating the product with the Linktree ecosystem. This is told from the brand's perspective, building brand recognition and trust.

# Ad summary This image ad for Linktree is targeting creators who are struggling with juggling too many different tasks and platforms. The ad presents two options: continuing to manage multiple tasks or simplifying with Linktree. By visually contrasting the complexity of the first option with the simplicity of the second, the ad highlights Linktree as a solution for streamlined content management. # Brand positioning Linktree positions itself as a solution for content creators and businesses looking to streamline their online presence. It offers a tool that simplifies the process of sharing multiple links through a single, easily accessible page. The brand aligns with values of efficiency and simplicity. Rather than conforming to the norm of managing multiple platforms and links, Linktree pushes against the category expectation of handling various online tasks separately. The brand positioning is functional, offering a practical solution to online content management. # Product Linktree is presented as a singular platform solution that allows creators to manage all of their important links in one place. It is a tool for simplifying the process of managing multiple digital tasks. The ad targets content creators and business owners who need an efficient way to share various links. Linktree addresses the purchase barrier of feeling overwhelmed by offering a simple, unified platform. The ad emphasizes the time-saving and organizational benefits of consolidating multiple links into a single Linktree page. # Visual style The ad features a clean, minimalist aesthetic with a focus on clarity and simplicity. The production quality appears to be studio-shot, with soft, even lighting and a flatlay composition. The visual motif revolves around a side-by-side comparison, using sticky notes to represent contrasting choices. The image treatment includes subtle drop shadows. The typography integration is clean and legible. This style aims for high scannability. # Hooks Headline: Creators, choose one ⬊ # Benefits - [object Object] # Features - [object Object] # Call to action Do it all at once with Linktree* # Point of view - [object Object] # Storyline - The ad starts by posing a choice to content creators, "Creators, choose one ⬊," implying they must decide between two options. The intention is to immediately engage the audience by framing the ad as a decision-making opportunity. The audience is experiencing this from the brand's perspective. - On the left, a yellow sticky note lists multiple tasks a creator might juggle: "To Do, Cold email brands, Reply to comments, Build shop website, Digital products?!, Create a course". This visual overload represents the complexity and overwhelming nature of managing various online tasks. The audience is experiencing this from the creator's perspective. - On the right, a pink sticky note offers a contrasting solution: "To Do, Get a Linktree". This highlights Linktree as a simple, singular task that streamlines all other activities. The audience is experiencing this from the creator's perspective. - Finally, the ad concludes with a direct call to action: "Do it all at once with Linktree*". This message reinforces the idea that Linktree simplifies content management and encourages viewers to adopt the platform. The audience is experiencing this from the brand's perspective.

# Ad summary An entreprenuer shares that Linktree Pro is an all-in-one solution that helps his business look professional, generate leads, and turn clicks into customers. He then encourages other business owners to start their year strong with Linktree Pro. # Brand positioning Linktree is presented as a brand to help businesses grow with its Linktree Pro features. It is a streamlined solution that helps with lead generation, managing links, and maintaining a professional image. Linktree aims to position itself as a user-friendly tool that can solve the challenges of disparate, overwhelming tools. It appeals to business owners by providing a means to maintain a professional presence and manage customer engagement efficiently, thereby saving time and resources. # Product Linktree Pro is presented as an all-in-one solution designed to help businesses manage their online presence and customer engagement more efficiently. It allows users to manage links, generate leads, and maintain a professional online appearance. It addresses the pain point of business owners feeling overwhelmed by tools that don't work together. The product offers features like professional templates and analytics that allow users to track what's working, thereby enabling them to focus on growing their business. The ad emphasizes that getting started with Linktree Pro is easy and can lead to customers easily finding what they need, with the core promise of turning clicks into customers. # Visual style The ad has a polished UGC style. The video quality is high with clear visuals and well-lit scenes. The editing pace is moderate, with several split screens. Product features and benefits are showcased through visuals of the Linktree interface and website. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Start your year strong with Linktree Pro. # Point of view - [object Object] # Storyline - 00:00–00:04 The speaker says he has seen too many business owners who are overwhelmed by tools that don't work together. - 00:04–00:06 The speaker explains that Linktree helps you do both, and it's easier than you think. - 00:06–00:12 The speaker says that managing links, generating leads and keeping his business looking professional used to take hours he didn't have. - 00:12–00:14 The speaker says that it was overwhelming, and then he found Linktree Pro. - 00:14–00:21 The speaker says that it's an all-in-one solution he uses to keep his business looking professional, generate leads and turn clicks into customers. - 00:21–00:27 The speaker says that getting started is easy - sign up, build your page and even use professional templates to get started in minutes. - 00:27–00:34 The speaker says that now his customers can easily find what they need, he can track what's working, and he finally has more time to focus on growing his business. - 00:34–00:36 The speaker says that over 50 million people trust Linktree to grow their business. - 00:36–00:40 The speaker says that Linktree has been a game changer for him, and it can help you thrive too. - 00:40–00:42 The speaker encourages viewers to start their year strong with Linktree Pro.

# Ad summary The ad features a creator explaining her initial struggle of juggling multiple creative projects and a full-time job, which led to burnout. She then shares how using Linktree helped her gain clarity by providing social insights, analytics, and metrics, enabling her to focus on what's truly worth her time. The ad ends with her expressing gratitude to Linktree. # Brand positioning Linktree is presented as a tool for creators and entrepreneurs who juggle multiple projects and platforms. The brand positions itself as a solution to the problem of being overwhelmed by disparate social insights and analytics. It offers clarity and focus, helping users to identify what's working and what's worth their time. Linktree aligns with a lifestyle of productivity, organization, and strategic decision-making. The brand pushes against the norm of feeling scattered and unfocused, promoting a sense of control and direction in one's creative endeavors. The brand positioning is both functional (providing data and metrics) and emotional (offering relief from overwhelm and a sense of clarity). # Product Linktree is presented as a platform that provides clarity and organization for content creators and entrepreneurs who manage multiple social media platforms and projects. It offers social insights, analytics, strategy, and metrics in one place. Linktree helps users understand what content is working across all their platforms. The key USP is that Linktree allows users to see where people are connecting with their content, enabling them to focus their efforts on what's most effective and worth their time. The ad addresses the purchase barrier of feeling overwhelmed and scattered by demonstrating how Linktree simplifies the process of tracking and analyzing social media performance. By providing this clarity, Linktree makes content creation and project management feel less overwhelming, allowing users to move in a clear direction. # Visual style The ad has a bright and colorful aesthetic with a UGC feel. The editing style includes quick cuts and transitions between shots. The production quality is a hybrid of polished and casual, with the creator speaking directly to the camera and using informal language. The pacing is fairly consistent at approximately 25 cuts per minute. The audio-visual sync is well-timed, with text overlays and product actions timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator introduces herself as someone who juggles many different creative pursuits, including design, ceramics, arts and crafts, and content creation. - 00:00–00:07 The message conveys that she's a multi-passionate individual with diverse interests. The story is told from her personal perspective, using a casual and friendly tone to establish a relatable connection with the audience. - 00:08–00:17 She admits that juggling so many things led to burnout and a lack of focus, compounded by having a full-time job. - 00:08–00:17 This conveys the pain point of feeling overwhelmed and directionless when trying to balance multiple creative projects with other responsibilities. The perspective is still hers, but the tone shifts to a more frustrated and stressed one, reflecting the emotional impact of burnout. - 00:19–00:25 She explains that she was creating, posting, and trying different ideas, but wanted clarity on what was actually working versus what wasn't. - 00:19–00:25 This highlights the need for data-driven decision-making in content creation and the desire to optimize efforts. The tone is solution-oriented, setting the stage for the introduction of Linktree. - 00:25–00:31 She states that now, with Linktree, she's not just making things randomly; she knows what she wants to keep building on and what's actually worth her time. - 00:25–00:31 This marks a turning point in the narrative, where she transitions from feeling overwhelmed to feeling empowered and in control. The tone is confident and assertive, reflecting the positive impact of Linktree. - 00:31–00:37 She then demonstrates how Linktree provides clarity with social insights, analytics, strategy, and metrics. - 00:31–00:37 This serves as a product demo, showcasing the key features and benefits of Linktree. The perspective shifts to a more informative and educational one, aiming to convince viewers of Linktree's value. - 00:37–00:44 She emphasizes that Linktree is "quite literally just what I needed," because it allows her to see what people are connecting with across everything, making things less overwhelming. - 00:37–00:44 This reinforces the product's relevance to her specific needs and highlights the emotional benefit of reduced overwhelm. The tone is enthusiastic and genuine, conveying her satisfaction with Linktree. - 00:44–00:52 She concludes by saying that everything feels clearer now, and all the things she's making are finally moving in the same direction, which is what she was missing. She ends by thanking Linktree. - 00:44–00:52 This provides a sense of resolution and reinforces the positive outcome of using Linktree. The tone is grateful and optimistic, leaving viewers with a positive impression of the brand.

# Ad summary This ad showcases a text message conversation between two people where one person asks the other how they blew up overnight. The other person replies that it’s because of Linktree’s automated reply feature. The ad is trying to communicate the benefits of Linktree's automated reply feature in growing your audience. # Brand positioning Linktree is presented as a tool for creators looking to increase engagement. It is positioned as a platform that helps individuals grow their social media presence through automated replies, suggesting an innovative, time-saving approach to audience engagement. The brand aligns with a lifestyle of active social media management, offering a functional solution for creators looking to expand their reach and impact in a competitive online landscape. The ad pushes against the norm of manual engagement, positioning Linktree as an efficient alternative that automates key interactions. # Product Linktree's Automated Reply is a feature designed to help social media creators manage and automate their responses to increase engagement. This tool is for individuals aiming to grow their online presence by automating their social media replies, as implied by the conversation about overnight success. The feature is introduced as a solution to the challenge of managing audience interaction, suggesting it eliminates the need for manual response. This product seems worth trying or buying because it allows users to efficiently engage with their audience and enhance their growth potential. # Visual style The ad has a lo-fi, platform-native style, mimicking a phone screenshot. The visual motifs include text bubbles, emulated UI elements, and bright colors to mimic the style of a social media feed. The image treatment is minimal with a focus on clear legibility rather than polished aesthetics. The typography integration is caption-style, resembling a conversation. # Hooks Headline: OMG! What happened???? How did you blow up overnight??? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The first text message comes from a contact labeled "bestie", asking "OMG! What happened???? How did you blow up overnight???" This establishes the narrative hook and the intended audience. The story begins from the perspective of a friend, curious about another's sudden rise in popularity. - The response comes in a blue message bubble, identifying the value proposition: "I know!!!! I think it's because of Linktree's Automated Reply????" This is the brand communicating how the featured product has improved the user's success.

# Ad summary This ad promotes Linktree as a tool to help content creators to organize multiple social media platform links into one link. # Brand positioning Linktree is presented as a tool for content creators to organize their multiple social media platform links into one link. The brand's positioning is functional. Linktree is a tool that helps content creators and brands take ownership of their audience, no matter where followers find them. Linktree connects all platforms, so no matter where someone finds the creator or brand, they can stay connected and build a community, not just rent followers on social media. # Product Linktree is a tool that connects multiple social media platforms into one single link so that content creators and brands can organize all their links into one place. The product's USP is to help creators and brands take ownership of their audience and build a community rather than rent followers on social media platforms. The ad addresses the purchase barrier of potentially losing followers or content when algorithms change by offering a solution that connects them to the creator's central Linktree. The value is found in the product's ability to help content creators and brands organize and share content across multiple social media platforms, ensuring their audience can find and follow them. # Visual style The ad has a UGC style, with medium production quality. The cuts are quick, and the pacing is upbeat. The shots are mostly static, and there are some smooth transitions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Try Linktree for free today # Point of view - [object Object] # Storyline - 00:00–00:05 The creator sets the stage for the challenges content creators face with unpredictable algorithm changes. - 00:05–00:22 Platforms can be unpredictable and are changing constantly, which can lead to creators potentially losing their followers in a snap. - 00:22–00:35 The creator introduces the product, Linktree, as a way for content creators and brands to connect all social media platforms to a central link. This builds community and allows followers to find them, no matter where they find content. - 00:35–00:40 The creator shows how Linktree connects everything in one place, so no matter where someone finds them, they end up here. - 00:40–00:45 The creator ends by prompting the viewer to try Linktree for free today so they can own their audience.

# Ad summary This ad promotes Linktree and shows how creators can use it to make money through brand deals. # Brand positioning This ad presents Linktree as the go-to platform for creators looking to monetize their bio links by landing brand deals. The brand positions itself against the norm of creators possibly gatekeeping the knowledge of how to make money from their bios. Linktree aims to be a simple and accessible tool, emphasizing no waitlists, approval processes, or follower minimums, making it easy for any creator to start earning. The brand's tone is enthusiastic and supportive, aligning with a lifestyle of online entrepreneurship and empowerment. # Product Linktree is a platform that helps creators make money through brand deals via their bio links. According to the ad, many creators are unaware that Linktree provides sponsored links, which allow them to earn up to $127 every time someone redeems them. The ad highlights that Linktree has an "earn tab" where creators can browse brand offers, pick ones that resonate with their audience, and add them to their bio. It emphasizes the ease of use with claims of "no waitlist, no approval process, and no follower minimum." A key selling point is that it enables creators to monetize their existing bios effortlessly, opening doors to brand deals they didn't have to chase. # Visual style The ad has a casual, UGC feel with natural lighting. The editing style includes a mix of medium shots and close-ups with simple transitions. The production quality suggests a hybrid approach, leaning towards an authentic creator-style video with some polished elements. The pacing is moderate, with edits every few seconds to keep the viewer engaged. Text overlays and product actions are timed to match the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try Linktree Pro # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman sits on a table and holds a laptop. She claims that if your bio link isn't closing brand deals while you sleep, it's broken and she's going to show you how to fix it. This is the hook, establishing a problem/solution narrative. - 00:06–00:10 00:06–00:10 The woman is standing behind the table and holding the laptop again. She states that everyone knows Linktree but they do not know that they have sponsored links. The intention is to highlight a relatively unknown feature of a familiar product, piquing interest. - 00:10–00:16 00:10–00:16 The woman is sitting on the couch, holding the laptop. She mentions that creators may be gatekeeping this information and insists that you can make money from your bio through brand deals. The perspective is from an insider/creator sharing valuable knowledge with the audience, framing Linktree as a means to access this benefit. - 00:16–00:20 00:16–00:20 The woman gets closer to the camera. She states that there is no waitlist, approval process, or follower minimum. The message is that Linktree is an accessible solution for anyone, addressing potential barriers to entry. - 00:21–00:32 00:21–00:32 The woman walks around the living room holding the laptop again. She says to go to the earn tab on Linktree and browse brand offers and pick ones that your audience will love. The intention is to outline the steps for how to leverage Linktree, providing practical instructions. - 00:32–00:38 00:32–00:38 The woman sits on the couch again, next to a window. She states that your bio is already there so you might as well be opening doors to brand deals. This emphasizes the convenience and value of using Linktree as an extension of something already in place. - 00:39–00:44 00:39–00:44 The woman is kneeling on the floor. She says to try Linktree Pro free for 7 days and see what your bio link can actually do for you. This is a call to action with a limited-time offer, encouraging immediate trial.