How Lawless Advertises on Meta

# Ad summary A woman is promoting the Lawless Forget The Filler Foundation in shade 2.5F. She applies the product with a fluffy foundation brush and highlights the smooth finish, even skin tone, and blended results. She recommends the foundation for its quality. # Brand positioning Lawless is presented as a brand offering makeup products that deliver high-quality results. The Forget The Filler Foundation aims to help customers achieve smooth and even skin. The brand promotes a functional and effective approach to beauty. # Product The Lawless Forget The Filler Foundation is a makeup product designed to provide smooth, even skin. In this ad, the product is featured in the new shade 2.5F. The foundation is applied with a super fluffy foundation brush to achieve an airbrushed look. This foundation helps to create a blended finish, ensuring that the neck and face match seamlessly. The foundation provides a blurred and smooth finish. # Visual style The ad has a UGC feel with a selfie-style camera and natural lighting. The production quality is casual and straightforward. The editing style is simple, with static shots and smooth transitions. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The video begins with the creator holding the Lawless Forget The Filler Foundation and introducing it as her favorite for getting smooth, even skin. This sets the stage for the product demonstration and highlights its primary benefit. - 00:05–00:17 The creator mentions that she got the foundation in the new shade 2.5F. This informs the viewer about the available shade options. She then shows the application process using a super fluffy foundation brush to achieve an airbrushed look, demonstrating how to achieve the best results. - 00:18–00:26 The creator points out that her neck and face now match, and that her skin is even, blurred, and smooth. This visually confirms the benefits of using the foundation. She ends by expressing her love for the foundation's finish, reinforcing her positive review and overall satisfaction with the product.

# Ad summary The ad features a woman showing off and using her Nudie lip gloss. She tells her audience that she loves the colors and texture, and that is why she has so many of them. # Brand positioning The Nudie brand appears to be focused on creating amazing lip gloss with beautiful colors and textures. The brand seems to target women looking for high-quality lip products that are versatile and enjoyable to use on a daily basis. The brand is positioned as being desirable, to the point that the speaker owns many of their products. # Product Nudie lip glosses are described by the speaker as having amazing colors and textures. In the video, the lip gloss is applied to the lips, highlighting the subtle color. The lip gloss comes in a small tube, with the brand logo on the bottom. # Visual style The ad has a simple, unfiltered visual style, resembling user-generated content. The video primarily features static shots with minimal camera movement, focusing on clear product visibility and the speaker's presentation. The editing style is straightforward, with cuts between different angles of the speaker and product. The overall tone of the ad is casual and authentic, aiming to resonate with viewers seeking genuine product reviews. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The creator shares that she is using Nudie lip gloss and shows the product up close. - 00:11–00:19 The creator states that the Nudie lip glosses are amazing because the colors are beautiful and so is the texture. - 00:19–00:27 While applying the lip gloss, the creator emphasizes how amazing the product is to her. - 00:27–00:33 The creator picks up a container that holds a variety of Nudie lip glosses.

# Ad summary A woman in a home setting applies two different lip glosses on camera and talks about how much she loves the combo. # Brand positioning The brand aims to occupy a space for consumers looking for high-quality lip gloss products that provide hydration and long-lasting wear. The brand aligns with the values of simplicity and effectiveness. The brand promotes an everyday routine by positioning its products as favorites and go-to items. The brand's positioning is both functional and emotional, offering performance benefits (hydration, long-lasting wear) while also evoking feelings of love and satisfaction. # Product The featured products are two lip glosses: Velvet Daisy and Skinny Dip. Velvet Daisy is a pink-tinted lip gloss that glides on easily, providing color and shine. It is applied first. Skinny Dip is a nude lip gloss that is applied over Velvet Daisy. The combination of the two glosses is highlighted as a winning formula for hydrated lips that stay on for hours, unlike other lip glosses. The products are presented as ideal for everyday use and are presented as "favorite" and "go to combo". # Visual style The ad's visual style is that of a UGC video. It has a casual, unfiltered feel. The editing style consists of static shots. The production quality has a UGC feel, contributing to the casual and relatable tone. The pacing is consistent throughout the ad. The audio and visual elements are synced naturally. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator begins the video by introducing the Velvet Daisy lip gloss. - 00:03–00:06 00:03–00:06 She applies the Velvet Daisy lip gloss to her lips. - 00:06–00:09 00:06–00:09 She expresses how easy it is to apply. - 00:10–00:14 00:10–00:14 The creator then introduces the Skinny Dip lip gloss, which she applies over the Velvet Daisy. - 00:16–00:18 00:16–00:18 The creator states that she loves the lip gloss combo. - 00:18–00:24 00:18–00:24 She mentions that her lips feel hydrated and that it lasts for hours unlike other lip glosses. - 00:24–00:30 00:24–00:30 She shares that the two lip glosses are her favorite and it is her everyday go-to combo.

# Ad summary A woman is promoting Lawless lip gloss. She speaks directly to the camera and highlights three colors. # Brand positioning Lawless is presented as a brand with high-quality lip gloss. The brand seems to focus on providing customers with a lip gloss that is their number one seller, implying high demand and customer satisfaction. The brand values simplicity and effectiveness by promoting the lip gloss as a perfect gift, suggesting convenience for the customer. # Product Lawless is advertising its lip gloss. The lip gloss is presented as a top-selling item, suggesting high demand and customer satisfaction. It is available in three colors: Skinny dip, which is described as a really milky, milky light blushed pink and is one of the lightest colors that Lawless carries. Blushed sand, a little bit more of a cool toned light mauve, definitely cool toned, light pink. Velvet is described as light berry pink. The lip gloss is a product that is worth trying or buying because it's very good, can be used as the perfect gift, and is available in different colors. # Visual style The ad's aesthetic is simple and direct, with a focus on showcasing the product in a natural setting. The editing style is straightforward, with static shots that keep the focus on the creator and the products she is describing. The production quality has a casual, UGC feel, which supports the tone and audience by creating a sense of authenticity. The pacing is moderate and consistent, reflecting the steady rhythm of the voiceover. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by stating she could go on and on about how much she loves the lip gloss and it is her number one seller. - 00:03–00:08 She says it is just really good, and it makes the perfect gift, just buy it, try it, she urges. - 00:09–00:12 She highlights two new colors, skinny dip and blushed sand. - 00:13–00:20 She describes skinny dip as milky milky light, light blushed pink, and one of the lightest colors they carry. - 00:21–00:31 She then moves on to blushed sand and describes it as cool toned, light mauve, light pink. - 00:32–00:35 The creator mentions that her other favorite that she does not have because it is in the mail is velvet. - 00:35–00:44 The lip gloss is described as light berry pink. If you like color, then do velvet, she says.

# Ad summary This ad showcases the Lawless Cream Blush. The creator applies the blush to her cheek using a black sponge. # Brand positioning Lawless is presented as a brand focused on providing products that are high-quality and deliver a natural makeup look. The ad emphasizes the cream blush being soft, blendable, and capable of creating the prettiest, natural blush. # Product The featured product is the Lawless Cream Blush, a cream-based makeup product designed to be soft and blendable. It promises to deliver the prettiest, natural blush look. The product is applied to the cheeks using a black sponge. # Visual style The ad features a simple, natural aesthetic with minimal editing. The lighting is soft, and the production quality suggests a UGC-style video, aligning with the tone of a personal makeup recommendation. There are no visual motifs or significant pacing changes. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman holds up a blush compact to the camera. - 00:02–00:05 She names the product and begins to describe it. - 00:03–00:05 She uses a sponge to apply the cream blush to her cheek.

# Ad summary This ad demonstrates the Lawless Forget the Filler Lip Plumper. # Brand positioning Lawless is presented as a brand that offers lip products that volumize without the need for fillers. The brand offers cosmetic products, that promote both function and beauty. # Product The Lawless Forget the Filler Lip Plumper is a lip gloss product that visibly plumps lips. The product comes in a clear frosted tube with a rose gold applicator. The shade shown in the ad is "Skinny Dip". The product is applied directly to the lips to add volume, fullness, and a glossy finish. # Visual style The ad has a UGC aesthetic with a clean, bright look. The editing is simple, with static shots and minimal transitions. The production quality is polished, lending a professional feel while maintaining a personal touch. The pacing is consistent, with a calm rhythm that matches the product demo. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman holding the Lawless Forget The Filler Lip Plumper in its original rose gold packaging, introducing the product and its brand. - 00:03–00:04 The woman unscrews the cap of the lip plumper to reveal the applicator, and displays the product up close. - 00:04–00:06 The woman applies the product directly to her lips. The audience experiences the product from the user's perspective.

# Ad summary In this ad, a content creator with the text overlay "My busy mom makeup routine 💄" demonstrates the Lawless Forget the Filler Smoothing Foundation, sharing its benefits, and showcasing its performance on half of her face for a comparison. # Brand positioning Lawless is presented as a clean beauty brand that offers high-performance makeup without harmful ingredients. The ad emphasizes its alignment with the values of conscious consumers. By labeling the foundation as a product that helps you 'Forget the Filler' it shows an alternative to harsh chemicals and cosmetic procedures. # Product The Lawless Forget the Filler Smoothing Foundation is a weightless, full-coverage foundation that blurs and smooths the skin for a natural, second-skin finish. It claims to wear for 12 hours and is non-comedogenic, non-acnegenic, suitable for sensitive skin, vegan, and fragrance-free. It is also a silicone-based foundation that is meant to create a blurred, soft-focus effect. # Visual style The ad has a bright, natural, and casual aesthetic. The video is shot in a bedroom or closet with natural lighting. The editing style is smooth and straightforward with simple cuts. The pacing is consistent and aligns with the speaker's rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator introduces the Lawless Forget the Filler Smoothing Foundation, sharing its shade, which is 7L and she says, "How clever." - 00:07–00:23 The creator describes the foundation as a weightless, full-coverage foundation that blurs and smooths the skin for a natural finish that lasts 12 hours. It is non-comedogenic, non-acnegenic, vegan, fragrance-free, and suitable for sensitive skin. - 00:23–00:28 The creator states that it is a silicone-based foundation that gives a blurred, soft-focus effect. - 00:28–00:35 The creator applies the product to half of her face for a clear comparison. - 00:35–00:40 The creator states that the foundation provides a smooth filter look and doesn't feel heavy on the skin. - 00:46–00:52 The creator applies the foundation to the other half of her face.

# Ad summary A woman shows off the Lawless Forget The Filler lip gloss in the shade Skinny Dip. She applies it to her lips, noting she has lip liner on but no lipstick. # Brand positioning Lawless appears to be a makeup brand that prioritizes clean ingredients, effective results, and a playful attitude. The brand is positioned as a modern and accessible choice that stands out in the competitive beauty market with a focus on lip products that deliver real results without fillers. # Product The Lawless Forget The Filler lip gloss is a creamy nude shade designed to enhance the natural lip volume without the need for fillers. The product is showcased in the shade Skinny Dip. It's intended for everyday wear and is shown being applied over lip liner. The gloss is described as a 'beautiful creamy nude.' # Visual style The ad has a clean, bright aesthetic typical of beauty content. The editing is simple with static shots. The production quality is polished, aligning with the beauty and lifestyle content. The pacing is moderate, with cuts timed to match the speaker's rhythm. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The creator introduces the Lawless Forget The Filler lip gloss in the shade Skinny Dip, showing the packaging and the product. This sets the stage for a beauty review and demonstration. - 00:07–00:11 00:07–00:11 The creator mentions that she has lip liner on but no lipstick before she applies the gloss. This prepares the audience for the application and the subsequent result. - 00:11–00:17 00:11–00:17 The creator applies the Lawless lip gloss, expressing her love for the shade. This is from the customer's POV and provides a visual demonstration of the product in use, highlighting its immediate impact on the user's appearance.

# Ad summary This ad showcases Lawless lip plumping gloss. It makes claims about shine and lack of stickiness. It highlights the value proposition of getting lip filler results, without lip filler. # Brand positioning Lawless is presented as a brand that is confident and on trend. Its positioning is within the beauty and cosmetics space, as it offers lip gloss. Its language leans towards confidence and aspiration, suggesting that its target audience desires to achieve a certain look and lifestyle. The brand name itself, Lawless, might suggest a rejection of traditional beauty norms, further emphasizing its modern and bold approach. # Product The featured product is Lawless Forget The Filler Lip-Plumping Gloss, presented in the shade 'Nudie'. It is a lip gloss designed to plump the lips without the need for fillers. The ad emphasizes two key qualities: zero stickiness and high shine. The ad directly addresses a barrier to entry in the lip enhancement market, which is the use of needles or injectable fillers. It offers a non-invasive alternative for achieving fuller lips. # Visual style The ad has a clean, minimalist aesthetic. The focus is on the product itself, with a soft, neutral color palette. The lighting is diffused and flattering, emphasizing the product's texture and shine. The overall effect is polished and high-end, but without being overly glamorous or distracting. # Hooks Headline: Your friends will beg! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a statement about the product's desirability, delivered from the implied perspective of the customer's friends. The message is that the product is so good that friends will be jealous and want to use it too. This is intended to create an aspirational desire for the product. - The ad calls out two key features of the lip gloss — zero stickiness and all the shine — delivered from the brand's perspective. This is included to highlight the benefits of using the product. - The product name and type are shown, delivered from the brand's perspective. This reinforces what the product is and what it does.

# Ad summary This ad shows a woman applying Lawless Beauty lip gloss. She demonstrates the product and the ad features a song. # Brand positioning Lawless Beauty is presented as a brand that embraces flaws, as the woman in the ad says, "I embrace them." The brand embraces imperfections and self-acceptance, promoting natural beauty. It is presented as a confident and self-assured brand. # Product The product featured is the Lawless Beauty lip gloss. This lip gloss is a lip product that gives the user a shiny, pink finish. The woman in the ad embraces the lip gloss and the brand. # Visual style The ad has a UGC feel with close-up selfie-style video. The editing is very basic with cuts to the beat of the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman applies lip gloss to her lips. - 00:02–00:14 The woman continues to apply lip gloss while the music plays. - 00:14–00:18 The woman states, "I do not separate them, but embrace them." - 00:18–00:20 The music continues to play while the woman continues to apply lip gloss.

# Ad summary This ad shows the Lawless nude liner in a minimalistic aesthetic and calls out that the undertone is perfect for brides. # Brand positioning Lawless is presented as a beauty brand that aligns with a minimalist aesthetic, as it’s displayed against a bright white background. The brand directly targets the wedding industry by suggesting that the undertone of the nude liner is ‘perfect for brides,’ indicating that it is a reliable option that can be used during their special day. By focusing on a specific niche like brides, Lawless positions itself as a specialized brand that caters to the wedding market. # Product The product is a nude lip liner by Lawless, packaged in a standard pencil format with a black body and a visible nude tip. The lip liner is advertised for its undertone, which is described as 'perfect for brides.' The ad also shows the line the product makes, which is a light nude shade. The brand addresses the common scenario where makeup enthusiasts already own multiple nude liners by playfully questioning whether another one is truly necessary, thus prompting viewers to consider its unique undertone. # Visual style The ad has a minimalist aesthetic with a bright white background and a single product placed in the center of the frame. The lighting is soft and diffused, creating a clean and simple look. The overall feel is modern and polished, which is consistent with the direct-to-consumer branding of the product. # Hooks Headline: tell me i don't need another nude liner # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the question 'tell me i don't need another nude liner,' setting the stage by acknowledging the common consumer perception that one nude liner is the same as the next. This is from the perspective of a consumer who is questioning whether they need another nude liner. - The ad continues by highlighting the unique undertone of the product, stating 'but this undertone??? perfect for brides.' This emphasizes a specific feature tailored for a particular use case, positioning the product as essential for brides seeking the perfect nude lip. The brand shares this detail with excitement and intrigue.

# Ad summary The image ad showcases Lawless lip products inside of a tan purse. The ad attempts to draw viewers in with the offer of 20% off the featured kit. # Brand positioning Lawless is presented as a modern makeup brand that understands its customers' needs. The brand focuses on lip products in the ad. The overall tone is luxurious and subtle, aligning with the brand's positioning of providing high-quality, desirable beauty products. # Product The ad showcases a lip product kit by Lawless. It features a lip pencil with a wooden barrel and a brown tip, a cylindrical lip gloss with a translucent rose-tinted base and a rose gold metallic cap, and a rectangular lip product case with a metallic finish. The products are implied to be a cohesive kit, designed for achieving a complete lip look. The ad focuses on the implied benefit of knowing what the customer wants and offering it in a curated kit. # Visual style The ad features a high-quality, studio-shot image with warm color grading. The visual motif is an everyday purse, giving the ad a lifestyle feel. Typography is clean and integrated with the overall design. The aesthetic aims for a modern and luxurious look. # Hooks Headline: You already know what your lips want. # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an offer to the viewer of 20% off the kit, drawing in the potential customer, told from the brand’s perspective. - The ad presents the phrase, "You already know what your lips want", suggesting the viewer already has an innate desire for this product, told from the brand's perspective. - The Lawless lip products are displayed in an appealing composition within a purse, which makes the viewer experience the brand’s products on an aesthetic level.

# Ad summary string # Brand positioning Lawless is presented as a high-end clean beauty brand that offers makeup products. The brand focuses on providing cosmetics that are effective and align with a clean lifestyle. The brand stands out with its focus on clean formulations, distinguishing itself from competitors that may not prioritize the same level of ingredient purity. The brand positioning leans towards a functional approach, focusing on effective performance while maintaining a commitment to clean ingredients. # Product The featured products in the ad are lip glosses, a lip mask, and a lipstick from Lawless. The lip glosses are available in multiple shades, as demonstrated by the narrator picking up the 'Skinny Dip' shade and mentioning having two shades. The lip glosses are packaged in rose gold tubes with clear bottoms so one can see the product. The narrator also picks up a lip mask and lipstick, packaged in matching rose gold boxes. The ad showcases these lip products as appealing cosmetics for those seeking high-quality, clean beauty options. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and handheld camera work, which supports a friendly and approachable tone. The editing is simple with static shots and minimal transitions. The color scheme is predominantly pink, reflecting the brand's identity. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The content creator approaches a Lawless display at a Sephora and selects a product. - 00:03–00:10 The content creator speaks about their love for the brand and excitement to try their newly-bought products.

# Ad summary This ad promotes a lip product that provides shine without stickiness, emphasizing its desirability and highlighting user reactions to its application. # Brand positioning The brand, not explicitly named, is positioned as a creator of highly desirable lip products that enhance natural beauty. The ad conveys that the product is so effective that friends will 'beg' for it, indicating a strong sense of demand and exclusivity. The focus is on a high-shine, non-sticky formula, which suggests an understanding of common consumer frustrations with lip glosses and a commitment to a more comfortable wear. The brand aligns with a modern, beauty-conscious lifestyle and implies a functional positioning due to its emphasis on specific product attributes (zero stickiness, all the shine). # Product The product is a lip gloss designed to provide high shine without stickiness. The ad highlights the product's texture, claiming it has 'Zero stickiness' while delivering 'All the shine.' It is presented as a must-have item that will make friends envious, suggesting a desire for enhanced beauty and trendiness. The gloss is shown being applied by two women, implying it is suitable for anyone interested in makeup and achieving a glossy lip look. The ad addresses the common barrier of uncomfortable or sticky lip glosses, promising a more pleasant experience. # Visual style The ad features a clean and polished aesthetic with bright lighting and clear focus on the product and the women using it. The editing style is simple with static shots and smooth transitions. The production quality suggests a professional commercial, aiming for a high-end yet accessible tone. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Two women apply lip gloss in front of a mirror. The ad begins with text overlay stating, 'Your friends will beg! Zero stickiness. All the shine.' - 00:02–00:03 One of the women is holding the lip product. - 00:03–00:04 The ad shows a close up shot of the product.

# Ad summary Lali sent over a couple of goodies and I actually wanted to test these out. I'm going to go in with the Lali for get the filler perfecting cream. So this is designed to visually plump in lines and smooth texture. That way you make up sits more evenly on your skin. I'm already loving this moisturizer because it is so lightweight. Now for today's look, we're going to be using the Lali for get the filler smoothing foundation in the shade 7 L. How clever. So this is supposed to be a weightless full coverage foundation that blurs and smooth skin for a natural finish, second skin finish. This is also a 12-hour full coverage wear non-comatogenic, non-acgic, suitable for sensitive skin, vegan and fragrance free. It's also supposed to be a silicone-based foundation, which is why it gives that blurred soft focus effect. So we're going to do half of my face with it and just compare the other half without. You can already tell that it's giving that smooth filter look and it does not feel heavy at all. I have a little bit more texture on this side, a little bit more redness. So we're going to go ahead and see if it covers that up. # Brand positioning Lawless is presented as a modern, high-quality makeup and skincare brand. It aligns with values of efficacy, skin health, and inclusivity, as indicated by the cruelty-free label, vegan options, and sensitivity consideration. The brand targets a consumer who seeks to enhance their natural beauty with products that are lightweight, full coverage, and smoothing, providing a 'second skin finish.' Lawless pushes against traditional norms by offering products that are fragrance-free and cater to sensitive skin, aiming for a functional yet natural look. # Product The Lawless product line highlighted includes the Forget the Filler Perfecting Cream and the Forget the Filler Smoothing Foundation. The Perfecting Cream is designed to visibly plump fine lines and smooth texture, providing an even base for makeup application. It is lightweight, making it suitable for daily use. The Smoothing Foundation is a weightless, full coverage foundation that blurs and smooths the skin for a natural, second skin finish. The foundation is available in shade 7L, a clever play on words, and offers 12-hour wear. It is non-comedogenic, non-acnegenic, vegan, fragrance-free, and suitable for sensitive skin. The foundation is silicone-based, contributing to its blurred, soft focus effect. Together, these products aim to provide a flawless, lightweight, and natural makeup look. # Visual style The ad features a bright and clean aesthetic with a UGC feel, as it is shot in what appears to be the creator's home. The video uses static shots with minimal camera movement, and the editing style is straightforward. The production quality is a hybrid between a polished commercial and casual content. There are quick cuts and smooth transitions, especially when showing product application. The pacing is consistent, and the audio-visual sync is smooth, with product actions and text timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The influencer introduces Lawless products, indicating she's excited to try them out, setting a positive and enthusiastic tone. - 00:03–00:09 00:03–00:09 The influencer highlights the Lawless Forget the Filler Perfecting Cream, explaining it is designed to visibly plump fine lines and smooth texture, establishing its functional benefit. - 00:10–00:12 00:10–00:12 She demonstrates the application of the perfecting cream, emphasizing how it allows makeup to sit more evenly on the skin. - 00:14–00:17 00:14–00:17 The influencer expresses her love for the moisturizer, citing its lightweight feel, conveying a positive user experience. - 00:19–00:23 00:19–00:23 She introduces the Lawless Forget the Filler Smoothing Foundation, setting the stage for the main product demonstration. - 00:23–00:27 00:23–00:27 She mentions the shade, 7L, and humorously acknowledges the cleverness of the naming, adding a light-hearted touch. - 00:27–00:33 00:27–00:33 The influencer describes the foundation as a weightless full coverage product that blurs and smooths skin for a natural finish, outlining its key features and benefits. - 00:34–00:44 00:34–00:44 Additional qualities of the foundation are shared like 12-hour full coverage wear, non-comedogenic and more, increasing its appeal to diverse skin types and preferences. - 00:45–00:54 00:45–00:54 The influencer applies the foundation to half of her face, demonstrating the 'soft focus effect' and setting up a before-and-after comparison. - 00:55–00:59 00:55–00:59 She highlights the smooth, filter-like look and its lightweight feel, reinforcing the product’s key selling points. - 01:00–01:05 01:00–01:05 The influencer points out the texture and redness on the untreated side, then states she'll see if the foundation covers it up, creating anticipation for the coverage result. - 01:13–01:14 01:13–01:14 The creator shows the Lawless lip product and applies to her lips. - 01:15–01:18 01:15–01:18 The video concludes with the influencer showcasing the final makeup look, ending with a confident, smiling pose.

# Ad summary This ad showcases Lawless Beauty products through an unboxing and demonstration. # Brand positioning Lawless Beauty is presented as a brand that embraces simplicity and elegance. The brand's image is one of minimalistic luxury, aligning with a clean, modern aesthetic. The brand stands out by offering beauty products without harmful ingredients, as the name, Lawless, suggests breaking away from the norm of conventional cosmetics. The brand aims to occupy a space in the consumer's mind as a provider of clean beauty products that still deliver high performance and quality. # Product The ad showcases two Lawless Beauty products. The first is a nude-colored foundation in a glass bottle with a pump. The second product is a pink lip gloss in a clear tube. Both products are from Lawless Beauty and are marketed to people looking for makeup options. The ad implies that the products are high quality and worth trying. The foundation is shown being pumped onto the back of a hand, while the lipgloss is displayed in the hand. # Visual style The ad has a clean, bright aesthetic, and is shot in a vertical format, making it suitable for platforms like Instagram Reels and TikTok. The editing is simple, with static shots. The production quality appears to be a hybrid of UGC and polished commercial, which adds to the authenticity of the ad. The pacing is slow, providing a clear view of the products. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman unboxing a Lawless Beauty package. - 00:02–00:03 00:02–00:03 The woman presents the products, a foundation, and a lip gloss.

# Ad summary This ad promotes a lip kit and includes a lip liner, lipstick, and lip gloss. The woman in the video applies each of these products to her lips. The ad states that you already know what your lips want and promotes an offer of 20% off the kit. # Brand positioning This brand is positioned as a provider of high-quality lip products, as presented in the ad through the demo of a kit that includes a lip liner, lipstick, and lip gloss. The ad employs soft lighting and a warm color palette that suggests a focus on enhancing natural beauty. The ad promotes the kit as a way to give your lips what they desire. # Product The product being advertised is a lip kit that includes three components: a lip liner, a lipstick, and a lip gloss. The kit is presented as a comprehensive solution for achieving a desirable lip look. Each product is applied individually, showcasing their textures, colors, and application methods. The lip liner is used to define the lip shape, the lipstick adds color, and the lip gloss provides a shiny finish. The ad does not specifically mention the ingredients or unique selling points of each product, but the overall impression is that they work together to enhance and complete a lip makeup look. # Visual style The ad has a polished aesthetic with soft lighting and a warm color palette, creating a natural feel. The editing style consists of static shots and smooth transitions, focusing on the makeup application process. The production quality is high-end, aiming for a sophisticated and clean look. The pacing is consistent, highlighting the key steps in the lip makeup routine. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up of a woman's face, presenting her finished makeup look and immediately capturing the viewer's attention. - 00:01–00:02 00:01–00:02 The woman applies lip liner to her lips. This shows the first step in the lip makeup routine. - 00:02–00:04 00:02–00:04 The woman applies lipstick to her lips, adding color and depth to her lip look. - 00:04–00:07 00:04–00:07 The woman applies lip gloss to her lips, giving a shiny finish. This completes the lip look.

# Ad summary This ad for lip-plumping gloss presents the brand as a solution to achieving fuller lips without fillers. It emphasizes the non-sticky and shiny texture of the gloss, appealing to users who want enhanced lips with a comfortable wear. # Brand positioning This lip gloss brand positions itself as a provider of high-shine, non-sticky lip enhancement without the need for fillers. It presents itself as an alternative to invasive cosmetic procedures, promising a comfortable and effective way to achieve fuller, more luscious lips. The brand aligns with the values of modern beauty, offering accessible enhancement that is both functional and aspirational. # Product The advertised product is a lip-plumping gloss, presented as an alternative to lip fillers, promising a non-sticky and shiny finish. The featured shade is 'Nudie'. The ad focuses on the gloss's ability to enhance lips with shine and volume, making it an appealing option for those seeking cosmetic enhancement without fillers. # Visual style The ad has a highly polished and studio-shot aesthetic, with a focus on showcasing the texture and color of the lip gloss. The visual motif is a close-up shot of the product and applicator, set against a swirling background that mimics the glossy texture of the gloss. The image treatment uses soft lighting and a color grade that enhances the nude tones, creating a visually appealing and inviting feel. The platform-native style is integrated into the design, making it scannable and eye-catching in the feed. # Hooks Headline: Your friends will beg! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by inviting the audience to desire what others will envy. The ad copy, 'Your friends will beg!' prompts viewers to imagine the reactions of others to their enhanced lips, tapping into the desire for social validation from the brand's perspective. - The advertisement is followed by highlighting the product's texture and finish. 'Zero stickiness. All the shine.' emphasizes the comfortable wear and appealing look of the gloss, addressing potential concerns about the product feeling unpleasant on the lips from the brand's perspective. - The advertisement makes an explicit callout. The text 'FORGET THE FILLER LIP-PLUMPING GLOSS' positions the product as a solution that delivers lip enhancement without invasive procedures. The ad copy directly communicates the product's function and value proposition from the brand's perspective.

# Ad summary This ad shows a before and after of a woman's lips. The before shows the lips with no product on. The after shows the same woman's lips with lip liner and lipstick on. The ad promotes a Nudie lip kit that is 20% off today. # Brand positioning The brand is presented as a purveyor of lip enhancement products, specifically focused on achieving a 'nude' or natural yet refined look. The brand suggests a modern, confident aesthetic that is accessible and achievable. The offer of 20% off one kit today implies a sense of urgency and exclusivity, further positioning the brand as a provider of immediate and tangible beauty solutions. # Product The product featured is the Nudie Lip Kit, designed to transform lips with a natural look. It includes a lip liner, lipstick, and lip gloss. The kit is advertised as providing a $75 value for $60, suggesting a cost-effective way to enhance one's appearance. The image showcases the product's effect through a before-and-after comparison, highlighting the transformative potential of the kit in achieving a polished, nude lip look. # Visual style The ad features a clean, modern aesthetic with a focus on showcasing the product's transformative effect. The before-and-after split is a classic technique, providing a clear visual comparison. The close-up shots of the lips and products are well-lit and high-quality. The overall color palette is neutral, with a focus on nude and brown tones, contributing to a sophisticated and accessible look. The text integration is simple and direct, allowing the visuals to take center stage. The visual style aims for a polished, in-feed appearance that is both informative and visually appealing. # Hooks Headline: Your Lips. Transformed. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a statement, 'Your Lips. Transformed.' to immediately grab the viewer's attention and promise a significant change, told from the brand's perspective to highlight the potential impact of the lip kit. - The ad includes the offer 'One kit. 20% off today.' to create a sense of urgency and encourage immediate purchase, again from the brand's perspective, emphasizing the limited-time availability of the deal. - The ad transitions to a visual before-and-after comparison of the lips, showcasing the transformative effect of the product from the perspective of a potential customer, demonstrating the product's capability to enhance the lips' appearance. - The ad concludes with the product details, 'THE NUDIE LIP KIT $60 ($75 VALUE),' providing essential information and reinforcing the value proposition from the brand's perspective, making the product and its benefits clear to the audience.

# Ad summary This image ad promotes a lip-plumping gloss and offers a free mini gloss with orders over $65. # Brand positioning The brand is presented as a provider of lip-plumping gloss, with the featured product positioned as an alternative to fillers, focusing on cosmetic enhancement without invasive procedures. The brand aligns with a modern beauty aesthetic, offering accessible and trendy cosmetic solutions. # Product The featured product is a lip-plumping gloss from the brand, with the name "Forget The Filler Lip-Plumping Gloss" in the shade "Rosy Outlook". The product is for individuals seeking fuller lips without resorting to cosmetic fillers. The gloss contains ingredients that plump the lips, enhancing their volume and shape, while the shade provides a rosy tint. The advertised gloss is designed to be an appealing and accessible alternative to traditional cosmetic procedures, targeting those who prefer non-invasive beauty solutions. The name of the gloss, "Forget The Filler" itself promotes this use case. # Visual style The ad utilizes a clean, minimalist aesthetic with a focus on the product. It is highly polished with even lighting. The overall design is simple and direct, with a focus on drawing attention to the product and its offer. This approach enhances scannability in a fast-moving feed. # Hooks Headline: Free Mini Gloss, On Us # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a statement from the brand about a promotional offer that will incentivize potential customers to make a purchase. The message is "Free Mini Gloss, On Us" for all orders of $65 or more. This grabs the viewer's attention with the free offer. - A close-up of the lip-plumping gloss is shown, highlighting the texture, color, and application method, from the brand's perspective. This provides an idea of what the gloss looks like when applied and emphasizes the "Rosy Outlook" shade. - The name of the gloss and its shade is shown to highlight the product details, from the brand's perspective. The viewer now understands that the product will help them "Forget The Filler", which is an important product detail and value proposition.