How Just Herbs Advertises on Meta

# Ad summary An influencer review of Just Herbs Kajal eyeliner, highlighting its key features and benefits. # Brand positioning Just Herbs is presented as a brand that offers high-quality, natural cosmetic products. The brand aligns with values of long-lasting quality and effective beauty solutions. The brand's presence online and in marketplaces suggests an accessibility and ease of purchase. The brand positioning is both functional, providing products that deliver on performance, and aesthetically pleasing, with elegant packaging. # Product The product advertised is the 'Nainam' Kajal eyeliner from Just Herbs, which is presented as a long-lasting, smudge-proof, and waterproof eyeliner. The product is designed for anyone looking for a reliable eyeliner that stays in place. It’s highlighted as a favorite product, implying high quality and user satisfaction. Its key features are its long-lasting, smudge-proof, and waterproof qualities, which are all presented as compelling reasons to try or buy it. # Visual style The ad has a polished, commercial feel, suggesting high production quality. The editing style uses both static shots and quick cuts. The pacing is consistent throughout the ad, with product actions and text overlays synced with music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop now on www.justherbs.in # Point of view - [object Object] # Storyline - 00:00–00:04 The influencer introduces her favorite eyeliner. - 00:04–00:08 The influencer names the product as the 'Nainam Kajal from Just Herbs,' which she highlights for being long-lasting, smudge-proof, and waterproof. - 00:08–00:09 The influencer poses a rhetorical question to the audience about what else they would need, implying that the Kajal meets all essential criteria. - 00:10–00:11 The ad ends with a screen displaying the brand's website, along with various online retailers, encouraging viewers to buy the product.

# Ad summary This ad for Just Herbs features Rakul Preet Singh reviewing her go-to product, the Nayanm Kajal. # Brand positioning Just Herbs is presented as a brand that sells eye products such as kajal. The ad promotes values associated with high-quality, natural beauty, emphasizing the product's long-lasting, smudge-proof, and waterproof qualities. Just Herbs positions itself as a reliable choice for makeup that withstands daily wear. The brand appeals to those seeking dependable beauty solutions that enhance their look without compromising on performance. # Product The Nayanm Kajal from Just Herbs is featured as a go-to product known for being long-lasting, smudge-proof, and waterproof. The product is showcased through application and close-ups that demonstrate its efficacy and smooth application. Rakul Preet Singh applies it to her lower lash line, showcasing how easy the kajal is to use. The ad speaks to customers who want a reliable eye makeup product that can withstand daily activities without smudging or fading, ensuring a lasting eye look. # Visual style The ad features a polished, commercial aesthetic. The editing style combines quick cuts and static shots to highlight the product and its application. The production quality is high-end. The pacing is moderate and consistent throughout the ad. Product actions and text are timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop now on # Point of view - [object Object] # Storyline - 00:00–00:02 Rakul Preet Singh introduces the Just Herbs Nayanm Kajal as her go-to product. This quickly establishes her personal endorsement and provides immediate context, making the audience believe she finds the product essential. The narrative voice is from Rakul Preet Singh's perspective, conveying her personal usage and liking for the product. - 00:02–00:03 Close-up shots of Singh's eyes with the Kajal applied show the product's effect. This visual confirmation allows the audience to see the cosmetic results, reinforcing the product’s performance and aesthetic value. The transition focuses on the visual evidence to emphasize the product’s qualities. - 00:03–00:05 Singh mentions specific product features, such as being long-lasting, smudge-proof, and waterproof. This emphasizes the Kajal's reliability and high-performance qualities, attracting viewers looking for makeup that is reliable. Rakul Preet Singh gives the product a functional endorsement. - 00:05–00:07 The product’s name and brand are explicitly mentioned. This reinforces brand recognition and links the demonstrated benefits directly to Just Herbs, making it easier for viewers to look up and purchase the product. The tone is informative and aims to increase brand visibility. - 00:07–00:09 Rakul Preet Singh expresses her fondness for the product. This provides a personal touch, making the audience believe in her genuine satisfaction and encouraging them to view the product more favorably. It adds a sense of personal validation to the product endorsement. - 00:08–00:10 The screen displays the product’s availability for purchase on the official website along with other shopping platforms, making the call to action clear and accessible. This final step aims to convert interest into sales by offering multiple avenues for purchase, simplifying the shopping process for the viewer.

# Ad summary An advertisement for Just Herbs Naynam Kajal featuring Rakul Preet Singh. The advertisement showcases Rakul applying the Kajal, highlighting its non-irritating formula and infusion of Vitamin E. # Brand positioning Just Herbs is presented as a brand focused on providing non-irritating and natural beauty products. The advertisement highlights the brand's commitment to gentle formulas with skin-nourishing ingredients. This positioning is functional, emphasizing the product's safety and benefits for the skin. # Product The featured product is the Naynam Kajal from Just Herbs, an eyeliner pencil. The ad emphasizes that it is free of Cyclosiloxane, non-irritating, and infused with Vitamin E. It is designed for daily use, with its gentle formula promoting comfort and nourishment. # Visual style The ad has a polished feel. It incorporates quick cuts and smooth transitions. The visuals support the tone of an enthusiastic user. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop now on # Point of view - [object Object] # Storyline - 00:00–00:02 Rakul Preet Singh is applying eyeliner to her bottom eyelid. - 00:01–00:03 She explains that this is her favorite product because it has "No Cyclosiloxane". - 00:04–00:07 The ad shifts to Rakul Preet Singh looking at the camera, holding the eyeliner, and showing the product. - 00:04–00:06 She states, "It's the Naynam Kajal from Just Herbs." - 00:07–00:09 Rakul Preet Singh touches her face and smiles at the camera. - 00:07–00:09 She says it's a "Non-irritating formula" and "Infused with Vitamin E". - 00:09–00:12 The advertisement shows places the product can be purchased.

# Ad summary A creator reviews the Just Herbs Naynam Day Long Kohl Kajal. She starts by introducing the pain points of wearing regular kajal like heaviness and irritation caused by silicone. The creator introduces the Just Herbs product and states that it’s perfect for everyday use and for sensitive eyes, then tests its waterproof and smudge-proof qualities. After testing these qualities, she suggests to the viewer to try the product and to comment down for the link. # Brand positioning Just Herbs is presented as a provider of natural and safe eye makeup, specifically addressing concerns about the irritants found in standard kajal products. By focusing on the absence of silicones and cyclosiloxane, the brand positions itself as a conscious choice for those with sensitive eyes, and those seeking healthier beauty alternatives. This positioning appeals to consumers looking for gentle yet effective makeup solutions, emphasizing eye safety. # Product The featured product is the Just Herbs Naynam Day Long Kohl Kajal, a black eyeliner pencil designed for daily use. The presenter highlights its key selling points: it is free from silicone and cyclosiloxane, which are common irritants found in standard kajals. It's presented as waterproof and smudge-proof. It is intended for use along the lash line to define the eyes with color, for customers with sensitive eyes. The ad shows that the product is safe for sensitive eyes, has long lasting performance, and is waterproof and smudge-proof. The ad also states that the product is under ₹200, and is impossible to miss. # Visual style The ad uses a basic, direct visual style with a UGC feel. The editing style is quick cuts and jump cuts, and the production quality resembles a simple, at-home video. The camera remains mostly static, enhancing the focus on the woman speaking. The video’s pacing is moderate and consistent, without any significant shifts or beat sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment down for the link # Point of view - [object Object] # Storyline - 00:00–00:02 The video starts with the creator applying kajal to her eyes, with text overlay stating "Watch this… If you are a Kajal Paglu 😉." - 00:02–00:07 The creator asks viewers if they have experienced heaviness or burning in their eyes after applying kajal. - 00:07–00:12 The creator explains that this problem is due to silicones present in regular kajals, which make the eyes uncomfortable. - 00:12–00:19 The creator introduces Just Herbs' Day Long Kajal, highlighting that it is free from silicone and cyclosiloxane. - 00:20–00:24 The creator adds that this product is perfect for everyday use, especially for sensitive eyes. - 00:24–00:27 The creator asks if the product is smudge-proof and waterproof, and proceeds to test those qualities. - 00:27–00:34 The creator confirms that the product is indeed smudge-proof and waterproof. - 00:34–00:40 The creator states that the product is safe for the eyes, has a great performance, and is waterproof and smudge-proof. - 00:40–00:43 The creator emphasizes that it costs less than ₹200, implying that it is worth trying. - 00:43–00:47 The creator tells viewers that missing out on the product is impossible, and to comment for the link if they want to try it.

# Ad summary This static image ad by Just Herbs advertises their skincare products, the Golden Glow Ubtan Face Wash and Nourishing Under Eye Cream, promoting a summer self-care store. It highlights special offers and encourages purchases with freebies and discounts. # Brand positioning Just Herbs is presented as a brand focused on natural skincare. The emphasis on 'herbs' and product names like 'Golden Glow Ubtan Face Wash' suggest a connection to traditional, Ayurvedic ingredients. The brand promotes a sense of natural beauty and self-care, positioning itself for consumers who prefer clean, herbal-based skincare solutions. The product offerings suggest a focus on gentle, nourishing skincare that aligns with a holistic approach to beauty, stepping away from harsh chemicals and synthetic ingredients. # Product The ad features two Just Herbs skincare products. The first is the Golden Glow Ubtan Face Wash, designed to cleanse and brighten the skin with a blend of turmeric and sandalwood. The second product is the Nourishing Under Eye Cream, created to target the delicate skin around the eyes. Both products are presented as part of a summer self-care routine. The ad addresses the purchase barrier of cost by highlighting that select bestsellers are available 'now under ₹199' as a limited period offer. It also incentivizes larger purchases by offering freebies on orders of ₹599 and above, plus a flat ₹100 discount on orders of ₹999 and above. # Visual style The ad uses a polished, studio-shot aesthetic with warm, golden tones to evoke a summery feel. The layout is clean, focusing on the product presentation with a slightly textured background. Soft lighting enhances the natural and organic feel of the products. Typography is integrated with clear hierarchy and readability. The overall style feels native to in-feed placement with a blend of product-focused imagery and promotional messaging. # Hooks Headline: Summer Self care store # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image begins with a sun graphic and the text 'Summer Self care store,' immediately setting a seasonal theme and communicating the ad’s focus on self-care during summer. The brand is telling the consumer that they can create a self care moment using their products. - Next, the ad showcases two featured skincare products: Golden Glow Ubtan Face Wash and Nourishing Under Eye Cream, with a limited time offer for bestsellers under ₹199, encouraging immediate attention and purchase consideration. The brand is highlighting key products and their value. - Finally, the ad concludes with an offer of freebies on purchases of ₹599 and above, plus a flat ₹100 off on ₹999 and above, incentivizing the audience to increase their purchase amount. This is being communicated by the brand with the aim of upselling.

# Ad summary The ad features a woman explaining how she uses Just Herbs Moringa Scalp Nectar Hair Oil for hair damage. She applies the oil, massages it, and leaves it in her hair for a few hours. She states that the oil is lightweight and non-sticky. She also shows a before and after photo of her hair and states that her hair fall has reduced and her split ends have gotten better. # Brand positioning Just Herbs aims to occupy the space of providing natural and herbal hair care solutions. The brand aligns with values of traditional self-care practices (such as "champi") and offers a modern take on them. The brand's positioning is functional, focusing on repairing hair damage with natural ingredients. The ad highlights the use of natural ingredients and the brand's commitment to providing a non-sticky, lightweight formula. # Product Just Herbs Moringa Scalp Nectar Hair Oil is a hair oil designed to repair up to 98% of hair damage. It is formulated with a 99% active oil hair infusion of four oils. The product targets individuals seeking a natural, lightweight, and non-sticky solution for hair repair and hair fall reduction. It is designed for use in a traditional "champi" routine, where the oil is applied to the scalp, massaged in, and left for a few hours before washing. # Visual style The ad has a polished, commercial aesthetic with soft, natural lighting. It uses quick cuts to transition between different scenes and product demonstrations, maintaining a consistent pace. The visual motifs include close-ups of the product, before-and-after comparisons, and shots of the woman applying the oil. The overall tone is informative and persuasive, designed to showcase the product's benefits and ease of use. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try It Today ! at Justherbs.in # Point of view - [object Object] # Storyline - 00:00–00:02 The woman sits on a bed and states that hair damage doesn't fix itself, introducing the need for a solution. This is told from the perspective of a relatable customer sharing her experience, with a casual and informative tone. - 00:02–00:04 00:02–00:04 The woman states that she decided to upgrade her "champi" ritual, introducing Just Herbs as her new choice. This continues from the previous moment, building on the identified problem with a solution and implying that the customer is taking initiative to improve her hair care. - 00:05–00:16 00:05–00:16 The woman shows the Just Herbs Moringa Scalp Nectar Hair Oil packaging and bottle, describing it as being powered with 99% active oil infusion of four oils, which repairs up to 98% hair damage. This section provides key functional information to highlight the product's value. - 00:16–00:22 00:16–00:22 The woman demonstrates how to use the hair oil, applying it to her scalp and massaging it in. She adds that it should be left in for a few hours and highlights that it is lightweight and non-sticky. This section illustrates ease of use and addresses potential concerns about residue or weight, coming from a firsthand perspective. - 00:22–00:24 00:22–00:24 A split-screen shows a "before and after" visual of the woman's hair, demonstrating the visible difference after using the product. This provides a direct, visual testament to the product's impact. - 00:25–00:29 00:25–00:29 The woman emphasizes that there is "no salon" or "extra steps" needed, reinforcing the product's convenience and ease of use. The woman's perspective remains present as she reinforces the product's simplicity and impact, speaking to the audience's desire for quick and effective solutions. - 00:29–00:33 00:29–00:33 The woman states that it reduced her hair fall and visibly improved her split ends. This reinforces the product's key benefits and builds on the functional claims, coming from a customer experience. - 00:33–00:39 00:33–00:39 The woman concludes by saying it's "the easiest hair upgrade you'll ever make with the Just Herbs Moringa Scalp Nectar Hair Oil" and ends with "Try it Today!"

# Ad summary An image ad for Just Herbs features a curated selection of beauty products arranged in an open gift box with a call to action to 'BYOB! @₹599' suggesting a customizable offer. The ad promotes building a personalized Ayurveda-based beauty ritual, highlighting the brand's commitment to traditional, holistic wellness. # Brand positioning Just Herbs is presented as a purveyor of Ayurvedic beauty and skincare products. The brand is positioned as embracing a holistic, natural approach to beauty, emphasizing the creation of personalized rituals. The products are not focused on quick fixes but on long-term wellness. Just Herbs aims to occupy the space of a brand that integrates ancient wisdom with modern beauty needs, appealing to consumers who value natural ingredients and personalized skincare solutions. It differentiates itself by focusing on 'building your ritual, the Ayurveda way!' suggesting a more profound, mindful approach to self-care compared to conventional beauty brands. # Product The ad features a collection of Just Herbs beauty products, likely part of a customizable bundle. The products include a tube of Just Herbs product, possibly a cream or lotion, another tube of a product, a small round jar containing what appears to be a balm or cream, a lip product in a rectangular container with a doe foot applicator, and a makeup pencil. The focus is on the ability to choose your own products (BYOB - Build Your Own Box) to create a personalized Ayurvedic ritual. The ad emphasizes the value and customization of the bundle, encouraging customers to explore and combine different products to suit their individual needs and preferences. The bundle appears to be offered at a fixed price of ₹599, potentially addressing the purchase barrier of high costs associated with multiple beauty products. # Visual style The ad features a polished, studio-shot aesthetic with soft lighting and a clean color palette. The visual motif centers around the presentation of beauty products in an elegant gift box, suggesting luxury and curation. The image treatment involves subtle color grading and background blurring to focus attention on the products. Typography is integrated cleanly with a mix of classic and bold fonts. The overall style contrasts with platform-native trends, opting for a sophisticated and carefully composed feel, which enhances stop power in feed due to its higher production value and attention to detail. # Hooks Headline: BYOB! @₹599 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a view of Just Herbs products elegantly arranged in an open gift box. The message here is to create a sense of gifting and personalization, suggesting that the brand values curated, thoughtful self-care, seen from the brand's perspective to emphasize the selection and presentation of the products. - The focal point shifts to the 'BYOB! @₹599' message, which highlights the core offering of the ad and its affordable price point. The intention here is to immediately capture attention with a clear value proposition, shared from the brand's perspective to promote the customizable bundle. - The storyline concludes with the phrase 'Build your ritual, the Ayurveda way!' This reinforces the brand's positioning around personalized rituals rooted in Ayurvedic principles. This final message intends to solidify the brand's identity and encourage customers to embrace a holistic beauty approach, communicated from the brand's perspective.

# Ad summary This image ad promotes Just Herbs products, highlighting the ability to build your own box of products and purchase 5 items for ₹599. # Brand positioning Just Herbs is presented as a natural skincare and cosmetics brand, emphasizing the use of herbal ingredients. The brand aims to occupy a space in the consumer's mind as a provider of safe, effective, and natural beauty solutions. The brand aligns with values of purity, wellness, and environmental consciousness, promoting a lifestyle that embraces natural beauty and self-care. The brand seems to push against the norms of synthetic-heavy formulations, positioning itself as a healthier alternative. The brand positioning is both functional (offering effective skincare) and emotional (promoting a sense of well-being and natural beauty). # Product The ad features a range of Just Herbs skincare and cosmetic products. The Brightening Face Wash is a cleanser designed to improve skin radiance. The Luminous Glow Strobe Cream is a makeup product intended to give the skin a glowing effect. The ad also showcases a lip and cheek tint, which is a multi-use product for adding color to both lips and cheeks. An eyeliner pencil is also shown. The ad promotes the ability to create a custom box of products, allowing customers to choose five items for a special price. The ad addresses the purchase barrier of high costs by offering a bundled discount, making it more affordable to try multiple products. # Visual style The ad features a clean, product-focused studio shot with a natural aesthetic. The visual motifs include botanical elements and a soft color palette. The image treatment involves subtle color grading to enhance the natural tones. The typography is clean and legible, integrated seamlessly into the design. The style aims to be both visually appealing and informative, enhancing scannability in the feed. # Hooks Headline: Build your own box! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a display of various Just Herbs products, immediately showcasing the range and variety available. This is from the brand's perspective, aiming to capture attention and introduce the products. - The ad highlights the offer to "Build your own box!" and "Buy 5 @ ₹599*", emphasizing the value and customization available to the customer. This is from the brand's perspective, promoting a special deal to encourage purchase. - The ad includes a disclaimer "*T&C APPLY", providing transparency and managing expectations. This is from the brand's perspective, ensuring compliance and clarity.

# Ad summary An ad for Just Herbs beauty products, featuring a serum foundation and tinted lip balm, highlighting their natural ingredients and availability at a discounted price. # Brand positioning Just Herbs presents itself as a brand focused on natural and Ayurvedic beauty products. The presence of ingredients like rosehip and rice starch, as well as references to Ayurveda, positions the brand in the natural beauty and wellness space, appealing to consumers seeking healthier, eco-friendly options. The ad suggests a blend of traditional wisdom and modern cosmetic science. # Product The ad features two products: a Serum Foundation and a Cherry Tinted Lip Balm SPF 20. The Serum Foundation, packaged in both a box and tube format, is highlighted as having a dewy finish, SPF 30+, and containing ingredients like rosehip and rice starch. The lip balm, in a red tube, is described as having cherry tint and containing almond oil and musa witter. The USPs include natural ingredients, sun protection, and a focus on healthy skin. The ad promotes these products as everyday beauty essentials for those who value natural and protective skincare. # Visual style The ad features a studio-shot image with a warm, inviting color palette. The setting is simple, with a textured surface providing a natural, slightly rustic feel. The products are arranged to highlight their packaging and branding, with a gold badge adding a touch of promotional emphasis. The visual style is clean and well-lit, aiming for a balance between informative and visually appealing. # Hooks Headline: BEST SELLERS now under ₹199 LIMITED PERIOD OFFER # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad showcases Just Herbs products—serum foundation and lip balm— to introduce the brand's natural beauty offerings. The brand aims to visually present its product range and key ingredients. This is told from the brand's perspective to highlight the key features and ingredients in the products. - The ad places the focus on the products' low price point, announcing a discount for a limited time. This is told from the brand's perspective to incentivize a purchase. - The ad details the freebies and discounts the customer can get when purchasing Just Herbs products over a certain amount to further incentivize them. This is told from the brand's perspective to entice the customer to take advantage of deals and sales.

# Ad summary This image ad for Just Herbs features their handmade bathing bars. The ad highlights the brand's summer self-care store, showcasing two different bathing bar varieties and promoting an offer for freebies and discounts on purchases above certain amounts. # Brand positioning Just Herbs is positioned as a brand offering natural skincare products, specifically highlighted as "handmade." The brand appears to value simplicity and natural ingredients. With a focus on products like handmade bathing bars, they aim to occupy a space in the market for consumers seeking gentle and eco-conscious options. The brand seems to align with a lifestyle that values self-care and natural wellness, differentiating itself by emphasizing the 'handmade' aspect and potentially pushing against mass-produced skincare norms. # Product The ad features Just Herbs Nourishing Handmade Bathing Bars. Two varieties are highlighted: one is a dark-colored bar presented with a box labeled "NEEM + COCONUT NOURISHING HANDMADE BATHING BAR," and the other is a light-colored bar with a box labeled "COCOA COFFEE NOURISHING HANDMADE BATHING BAR." These handmade bars are for individuals seeking natural and nourishing skincare. The ad addresses purchase barriers by promoting offers like freebies on purchases of ₹599 and above, plus a flat ₹100 off on ₹999+ purchases, making the products more accessible. The USPs are the 'handmade' aspect, implying care and quality, and the natural ingredients such as neem, coconut, cocoa, and coffee. # Visual style The ad features a studio-shot image with a warm, earthy aesthetic. The production quality appears highly polished, with soft lighting and careful product placement. The visual motif centers around a flatlay composition with the product boxes and bars arranged neatly on a textured surface. The image treatment includes subtle color grading to enhance the warm tones. The typography is integrated cleanly with a combination of bold and stylized fonts. The overall style is platform-native, designed for in-feed viewing. # Hooks Headline: Summer Self care store # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the 'Summer Self care store' by Just Herbs, positioning the brand as a destination for self-care during the summer season. This is presented from the brand's perspective to draw in viewers with seasonal relevance and establishes the ad’s central theme of summer self-care. - The image then showcases two of the brand's best-selling bathing bars, alongside their respective packaging. This section comes from the brand's POV to illustrate the product range and highlight the 'best sellers' to sway potential customers. - The ad ends with a direct offer, 'Grab freebies on purchase of ₹599 & above + FLAT 100 off on ₹999+,' intended to incentivize immediate purchase. This is presented from the brand's POV and aims to convert interest into sales by highlighting special offers.

# Ad summary This ad promotes Just Herbs products, specifically highlighting the option to build your own box of 5 products for ₹599. The ad features a hand holding a phone displaying various Just Herbs products, with corresponding products appearing on the table next to the phone. The ad concludes with an animated graphic of an open box with various Just Herbs products floating above it. # Brand positioning Just Herbs is presented as a brand that offers a customizable experience, allowing customers to build their own box of products. The brand is positioned as accessible and affordable, with the offer to buy 5 products at ₹599. The brand aligns with a lifestyle that values personalized beauty and skincare routines. The brand's positioning is functional, focusing on the simplicity and affordability of creating a customized product selection. # Product The ad features a range of Just Herbs products, including a Kumkumadi Glow Strobe Cream, Rose Water, face wash, lip and cheek tint, and eyeliner. The products are presented as part of a customizable box, allowing customers to choose their preferred items. The products are for individuals interested in personalized skincare and beauty routines. The ad highlights the unique selling proposition of building your own box, addressing the purchase barrier of committing to individual products without knowing if they suit your needs. The ad encourages viewers to try and buy these products by showcasing the variety and customization options available. # Visual style The ad has a clean and modern aesthetic with bright lighting and a focus on product presentation. The editing style includes quick cuts to showcase different products. The production quality is polished, giving it a commercial feel. The pacing is fast, with cuts timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 A hand holds a phone displaying various Just Herbs products, with corresponding products appearing on the table next to the phone. - 00:08–00:12 The ad transitions to an animated graphic of an open box with various Just Herbs products floating above it.

# Ad summary This ad shows a brother and sister sitting in front of a window after an apparent sibling fight. The text overlay says that nothing heals sibling fights faster than a good champi. The brother proceeds to give the sister a champi using Just Herbs hair oil. # Brand positioning Just Herbs is presented as a provider of hair and skincare products rooted in Ayurvedic principles. The brand is presented as a modern take on traditional practices, as exemplified by the use of the word champi, which is presented as a means to heal sibling rivalries. The product and use case shown in the ad suggest that Just Herbs aims to occupy a space in the market that is both functional and emotional, by appealing to both the practical need for hair care and the emotional desire for connection and healing. # Product The Just Herbs product shown in the ad is a Morigna Scalp Nectar hair oil packaged in a clear, round bottle with a gold and white dropper. The product is designed for those who want to care for their hair in a holistic, natural way. The product is applied by putting drops into the hair with the dropper and massaging the scalp. The use case of siblings healing after a fight also implies that the product or act of champi can be used as a means to promote healing and connection. The act of using the oil and massaging the scalp is presented as a way to alleviate stress and tension. # Visual style The ad's visual style has a UGC feel, with static shots and a casual setting. The production quality is basic, aligning with a down-to-earth tone and reflecting the everyday scenario of siblings interacting at home. There are no visual motifs. The pacing remains consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad shows a brother and sister sitting in front of a window, implying a lighthearted take on sibling dynamics, especially in the Indian cultural context, and the brand's role in resolving conflicts through traditional practices. - 00:01–00:03 00:01–00:03 The sister holds the Just Herbs Morigna Scalp Nectar hair oil up to the camera, dropping the oil from the dropper into the bottle. This highlights the product itself. The sister is presented as a user of the product showing its components, which invites viewers to identify with her and explore the product's features. - 00:03–00:15 00:03–00:15 The brother gives the sister a champi by massaging the hair oil into her scalp, inviting viewers to imagine the potential positive emotions and the product’s role in fostering connection and healing.

# Ad summary A creator recommends Just Herbs makeup products, and announces that the Just Herbs sale is live with up to 75% off. The creator shares that Just Herbs kajal is creamy and smudge-proof and that the mini lipsticks are Ayurvedic and nourishing. # Brand positioning Just Herbs is presented as an Ayurvedic and nourishing makeup brand. The brand is positioned as offering high-quality makeup products that are good for the skin. This caters to the conscious consumer who cares about the ingredients in their makeup products and wants to avoid harsh chemicals. By highlighting the Ayurvedic ingredients, Just Herbs appeals to consumers interested in natural and holistic beauty solutions. The brand aligns with a lifestyle that values health, wellness, and ethical beauty choices. # Product The ad features Just Herbs makeup products, including a kajal and a mini lipstick kit. The kajal is described as super creamy, gliding on effortlessly, and delivering a deep, intense black in just one swipe. The kajal also doesn't smudge or fade, ensuring it lasts from morning till night. The mini lipstick kit includes Ayurvedic nourishing lip colors made with ashwagandha and brahmi. The product comes in the form of miniature-sized lipsticks in a compact package. # Visual style The ad's visual style has a natural and authentic feel, resembling UGC content. The setting is a casual home environment, suggesting a relatable and down-to-earth vibe. The editing style consists of quick cuts, keeping a consistent and engaging rhythm. The production quality leans towards a UGC feel, indicating that this is a peer recommendation rather than a highly polished commercial. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action GO SHOP NOW before everything sells out # Point of view - [object Object] # Storyline - 00:00–00:04 The creator announces that the Just Herbs sale is live and that she has found the best deal on her makeup favorites. - 00:04–00:07 The creator shares that customers can get up to 75% off plus freebies. - 00:07–00:09 The creator states that the sale is too good to ignore. - 00:09–00:13 The creator shows the Just Herbs kajal and says it's creamy and glides on effortlessly. - 00:13–00:16 The creator shows how the kajal is intense black in just one swipe. - 00:16–00:20 The creator points out the smudge proof quality of the kajal, and shares that it can last from morning to night. - 00:20–00:23 The creator shifts the focus to Just Herbs mini lipsticks. - 00:23–00:27 The creator points out that the lipsticks are Ayurvedic and nourishing. - 00:27–00:36 The creator recommends the products, tells viewers she's stocked up on all of the products, and encourages viewers to shop now before the products sell out.

# Ad summary A woman talks about how she uses the Just Herbs Moringa Scalp Nectar Hair Oil in her hair oiling routine. She says she takes her hair oiling rituals very seriously, and that this is the one product that changed her hair completely. She adds that her comb is the proof, before revealing a before-and-after. # Brand positioning Just Herbs is presented as a brand that focuses on natural ingredients in its products. Their products are meant to easily integrate into routines and promote taking time for yourself. # Product The product is the Just Herbs Moringa Scalp Nectar Hair Oil. It contains 99% active oils and has no silicones or parabens. It claims to reduce hair fall by 10x and repairs 98% of damage. The product comes in a spherical glass bottle with a dropper. # Visual style The ad has a UGC feel. It is filmed in natural lighting. The editing style uses quick cuts and transitions. The pacing is upbeat, with the visuals and text synced to the audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Link in bio if you want to try it. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman applies oil to her scalp. - 00:03–00:05 The woman holds up the hair oil product to the camera. - 00:06–00:08 The woman is shown applying the oil to her hair and scalp in front of a mirror. - 00:10–00:12 Close-up of the woman’s scalp with oil being applied. - 00:21–00:24 The woman shows a comparison of before-and-after hairfall after combing her hair. - 00:24–00:25 The woman holds the bottle of hair oil. - 00:32–00:35 The woman is shown with long hair and no split ends. - 00:39–00:41 The woman shows off her hair.

# Ad summary A woman with dark hair promotes Just Herbs Moringa Scalp Nector hair oil. She explains that homemade hair oil is often left out for days, causing it to go bad and worsen hair fall. She then says that the Just Herbs oil causes ten times less hair fall than normal homemade hair oil and also repairs up to 98% of damaged hair. # Brand positioning Just Herbs is presented as a brand that creates hair oil that is a safe alternative to homemade hair oils that can go bad if left out for days. The brand uses 99% active oils like moringa, sesame, sunflower, and coconut to ensure that every drop of oil works to make your hair feel softer, smoother, and stronger. The brand promotes both functional benefits and overall hair health through visible results. # Product Just Herbs Moringa Scalp Nector hair oil is a product that uses 99% active oils to reduce hair fall and repair hair damage up to 98%. It contains active oils such as moringa, sesame, sunflower, and coconut. According to the ad, it causes ten times less hair fall than your normal homemade hair oil. The product is intended to be applied before shampooing and should not be left on overnight if you have oily skin. # Visual style The ad has a clean, natural aesthetic with soft lighting, designed to convey a sense of effortless beauty and trustworthiness. The editing is a mix of quick cuts and static shots, keeping a consistent pace that reflects the speaker's enthusiasm. The transitions are smooth and the editing generally follows the beat of the speaker's voice. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Just comment hair and I'll send you the link. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman introduces the product in selfie style. - 00:01–00:07 She states that if your homemade or regular hair oil is sitting for days in the heat, it could be going bad. - 00:07–00:10 She explains that this could be the reason why your hair fall is getting worse. - 00:10–00:18 The woman explains that she tried Just Herbs Moringa Scalp Nector hair oil, which causes 10x less hair fall than your normal homemade hair oil. - 00:18–00:24 She states that the oil repairs damaged hair up to 98% and makes hair feel softer, smoother, and way stronger. - 00:24–00:29 She explains that the oil contains 99% active oils such as moringa, sesame, sunflower, and coconut. - 00:29–00:30 She says that every drop of oil actually works. - 00:31–00:35 She tells the viewer to not apply it to a dirty scalp and avoid keeping it on overnight if you have oily skin. - 00:35–00:38 The woman instructs the viewer to comment "hair" to receive the link.

# Ad summary This ad highlights the Just Herbs Moringa Scalp Nectar oil for the treatment of dry scalp and hair loss. # Brand positioning Just Herbs presents itself as a provider of natural hair and skincare products, emphasizing the use of herbal ingredients and Ayurvedic principles. Their branding focuses on holistic well-being and promoting healthy hair and scalp through natural remedies. The brand aims to be a trustworthy source for individuals seeking gentle, sustainable, and effective solutions to their hair and scalp concerns. It positions itself in a market that values natural ingredients and traditional wisdom, offering a holistic approach to hair care that is both functional and nurturing. # Product The Just Herbs Moringa Scalp Nectar is a lightweight hair oil designed for the scalp. It features 99% active oils. It is designed to nourish and hydrate the scalp, reduce hair breakage, and prevent split ends and frizz. The lightweight formula ensures that it absorbs easily without weighing down the hair or requiring multiple washes to remove. It is presented as suitable for various uses: a scalp massage before wash day, a leave-in treatment on hair lengths, and an overnight treatment to prevent split ends. # Visual style The ad has a natural and authentic feel, with bright lighting and a focus on showcasing the product within a real-life setting. The editing style consists of quick cuts to keep the video engaging, interspersing product demos with the creator's testimonial. It has a polished UGC feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Comment repair for the link # Point of view - [object Object] # Storyline - 00:00–00:09 The video begins by presenting the problem of using the wrong hair oils for curly hair. - 00:09–00:12 It then shows how heavy and sticky oils sit on top of curls, weigh them down, and require multiple washes to remove, then positions oiling as not the problem. - 00:12–00:21 The creator pivots to suggesting lightweight oils that absorb into the scalp, introducing the Just Herbs Moringa Scalp Nectar as a solution with 99% active oils. - 00:21–00:38 The creator demonstrates how they use the oil in three different ways: massaging it into the scalp before wash day, applying 3-4 drops on hair lengths to seal curls without crunch, and using a tiny amount during their night routine to prevent split ends and frizz. - 00:38–00:44 The creator shares that their scalp feels healthier with less hair breakage and hair fall after using the product. - 00:45–00:48 The creator restates that oiling is not the issue; rather, it is the type of oil used. - 00:48–00:49 The video ends with a request for the viewers to comment repair for the link.

# Ad summary A woman is promoting a sale on everyday makeup essentials at Just Herbs. She highlights the Naynam Day-Long Kohl Kajal and their micro-mini lipstick kit. The woman encourages viewers to upgrade their daily makeup essentials and shop the brand's sale. # Brand positioning Just Herbs is presented as a modern Ayurvedic brand for natural, sustainable beauty products. The brand uses traditional practices for everyday makeup, providing products that customers can trust. The brand is positioned as a provider of essential cosmetics with high-quality ingredients for safe and effective use. # Product The ad features the Naynam Day-Long Kohl Kajal and a Micro Mini Lipstick Kit. The Naynam Day-Long Kohl Kajal is a smudge-proof, waterproof, richly pigmented eyeliner designed to last all day without smudging. The Just Herbs Micro Mini Lipstick Kit features eight shades of lipstick in a micro-mini format and is described as perfect for every function, event, lazy day, or no makeup makeup look. The brand promotes these products as essential for upgrading one's everyday makeup routine due to their quality and value during the sale. # Visual style The ad has a UGC aesthetic, with a focus on close-up shots and direct address. The editing includes quick cuts, timed to the music. The production quality is high with natural lighting, contributing to a polished yet authentic commercial feel. The pacing is moderate, with consistent cuts throughout the video. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Perfect time to upgrade your everyday essentials. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman gestures with her hands as she excitedly shares how great it feels to buy makeup on sale. - 00:03–00:08 The woman introduces Just Herbs and announces their biggest sale, offering 75% off plus freebies, creating excitement about the opportunity. - 00:08–00:12 She shows a packaged Just Herbs Naynam Day-Long Kohl Kajal, stating it has become one of her everyday essentials. - 00:12–00:16 The woman applies the eyeliner to her lower lash line and describes the kohl kajal as super smooth, highly pigmented, and able to stay put all day without smudging, showcasing the product's qualities and wearability. - 00:16–00:21 She reveals the Just Herbs Micro Mini Lipstick Kit, which she claims is the one thing that belongs in every single purse she owns, conveying its convenience. - 00:21–00:29 She shares that the Micro Mini Lipstick Kit of eight lipsticks is her go-to for every function, event, lazy day, or no makeup makeup look, demonstrating its versatility and relevance. - 00:29–00:33 She concludes by encouraging viewers to upgrade their everyday essentials, emphasizing that these deals won’t last, urging prompt action.

# Ad summary The ad by Just Herbs features a woman promoting a sale with up to 75% off plus freebies. She showcases and applies a Day-Long Kohl Kajal, highlighting its creamy texture and intense black color that doesn't smudge or fade. She also presents mini lipsticks with rich matte colors that don't tug, crack, or flake. The ad encourages viewers to stock up on their favorites and not miss out on the sale. # Brand positioning Just Herbs is presented as a modern Ayurvedic brand that focuses on providing natural, effective beauty solutions. The brand emphasizes the use of herbal ingredients, creating products that are gentle and beneficial for the skin and eyes. It aims to offer high-quality cosmetics without compromising on health or ethical standards. Just Herbs positions itself as a brand that cares about the consumer's well-being by avoiding harmful chemicals and ensuring that their products are both ophthalmologist-tested and cruelty-free. The brand aims to occupy a space in the consumer's mind as a purveyor of safe, natural, and effective beauty products. # Product The ad features the Naynam Day-Long Kohl Kajal and a Herb-Enriched Ayurvedic Lipstick Micro-Mini Kit from Just Herbs. The Kohl Kajal is highlighted for its super creamy texture, ease of application, and ability to deliver a bold, intense black look instantly. It is marketed as smudge-proof and fade-resistant, ensuring clean, defined eyes all day. The lipstick kit offers rich colors with a matte finish that doesn't tug, crack, or flake, providing a smooth and comfortable wear. Both products are presented as natural, safe, and effective choices for everyday makeup, emphasizing the brand's commitment to herbal ingredients and high-quality performance. The products are worth trying or buying because they deliver long-lasting, high-impact color and definition without compromising on eye health or lip comfort. # Visual style The ad has a polished, UGC feel with a clean and straightforward presentation. It utilizes natural lighting and simple backgrounds, focusing on the products and the presenter. The editing style includes quick cuts to highlight different product features and benefits. The production quality is relatively high, with clear visuals and audio, giving it a professional yet accessible tone. The pacing is consistent, with moderate cuts per minute, designed to keep the viewer engaged without feeling rushed. Cuts, text, and product actions are timed to voiceover lines to maintain audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Don't miss out! # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: A woman directly addresses the audience, holding a small microphone and stating that viewers have found a sale that's actually worth it. This message is designed to grab attention by suggesting immediate value and relevance from the viewer's perspective. - 00:02–00:05 00:02–00:05: The woman announces that Just Herbs is having a sale, offering up to 75% off plus freebies. She widens her eyes to signal excitement and uses a clear and enthusiastic tone to create a sense of urgency and excitement about the deal. - 00:06–00:16 00:06–00:16: The woman introduces the Naynam Day-Long Kohl Kajal, highlighting its creamy texture and ease of application. She demonstrates how smoothly it glides on and provides a bold, intense black look instantly, emphasizing that it doesn't smudge or fade, ensuring clean, defined eyes all day. This segment is from the brand's perspective through the customer's demo and is conveyed through positive, descriptive language. - 00:17–00:22 00:17–00:22: The woman presents the Herb-Enriched Ayurvedic Lipstick Micro-Mini Kit, noting that it offers rich colors with a matte finish that doesn't tug, crack, or flake. This continues the brand's product showcase, highlighting the benefits and quality of their lipsticks from the brand's perspective with a customer. - 00:22–00:25 00:22–00:25: The woman encourages viewers that it's the best time to stock up on favorites, urging them not to miss out. The customer provides a direct call to action (CTA) to create a sense of urgency and encourage immediate purchase, reinforcing the ad's message of value and opportunity.

# Ad summary This ad features a beauty influencer promoting Just Herbs products, including a waterproof eyeliner kit, Lumi-Glow Strobe Cream, a serum-infused lip gloss, and an anti-hairfall shampoo. The influencer highlights the benefits of each product, such as the eyeliner's pigmentation and smudge-proof quality, the strobe cream's vitamin E and aloe vera content for a glow, the lip gloss's hydrating properties, and the shampoo's rosemary and bhringraj infusion for hair growth and scalp health. She encourages viewers to take advantage of the sale with up to 75% off and freebies, emphasizing the limited availability of bestsellers. # Brand positioning Just Herbs is presented as a brand that offers beauty and personal care products with a focus on natural ingredients. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, effective products that are also gentle and safe, aligning with a lifestyle that values natural and holistic beauty solutions. The brand pushes against the norm of synthetic-heavy beauty products by highlighting the natural ingredients and benefits of their products, such as rosemary and bhringraj for hair growth, vitamin E and aloe vera for skin glow, and serum infusions for lip hydration. The brand positioning is both functional and emotional, emphasizing the performance of the products while also appealing to the desire for healthy, natural beauty. # Product The ad features four main Just Herbs products. The Herb-Enriched Waterproof Eyeliner Kit is showcased for its pastel shades, super pigmentation, and smudge-proof formula, offering a festive look without irritation. The Lumi-Glow Strobe Cream is highlighted for containing vitamin E and aloe vera, described as a 'glow up in a bottle.' The serum-infused lip gloss is advertised for its hydrating properties, keeping lips moisturized all day. Lastly, the anti-hairfall shampoo is promoted for addressing hair fall concerns, infused with rosemary and bhringraj, which are beneficial for hair growth and scalp health. The ad emphasizes that these products are must-haves for achieving a complete beauty routine, with natural ingredients and effective results. # Visual style The ad has a UGC-feel with a polished commercial look. The editing style is quick cuts. The ad uses static shots and smooth transitions. The pacing is consistent. The cuts and product actions are timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action So go get yours now. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08: The influencer introduces the Just Herbs sale, highlighting that it is the perfect opportunity to restock beauty products, with up to 75% off plus freebies, emphasizing the deal as 'insane.' This is the hook, establishing the ad's core message: a major sale event. - 00:09–00:17 00:09–00:17: The influencer starts featuring the Herb-Enriched Waterproof Eyeliner Kit, demonstrating its smooth application on her hand, emphasizing that it is super pigmented, smudge-proof, and provides a festive look without causing irritation. This transitions from the broad sale announcement to a specific product demo, showcasing the eyeliner's key benefits. - 00:18–00:22 00:18–00:22: She showcases the Lumi-Glow Strobe Cream, highlighting the benefits of the ingredients Vitamin E and Aloe Vera, and calling it a 'glow up in a bottle.' This continues the product showcase, focusing on the cream's formulation and instant glow effect. - 00:23–00:31 00:23–00:31: The influencer applies Just Herbs Serum Infused Lip Gloss, saying it will keep your lips hydrated all day. She physically demonstrates the product, emphasizing its hydrating qualities. - 00:32–00:39 00:32–00:39: The influencer highlights the Anti Hairfall Shampoo and the benefits of Rosemary and Bhringraj for hair growth and scalp health, addressing a specific hair concern and offering the product as a solution. The ad is shifting to problem-solution to increase credibility. - 00:40–00:45 00:40–00:45: The influencer says she has already grabbed her favorite products because the bestsellers go out of stock quickly and encourages viewers to go get theirs now. By sharing her urgency, she encourages the audience to act.

# Ad summary This ad promotes Just Herbs Long Kohl Kajal. The ad begins with a woman with smudged kajal, followed by the creator who says that this kajal won't make you cry and won't smudge. She then shows the product and its features, such as instant pigment, smooth glide, smudge-proof, long-lasting, natural origin vitamin E, and being cyclosiloxane-free. She also mentions that it is suitable for sensitive eyes and asks viewers to type "kajal" in the comments for the link. # Brand positioning Just Herbs is presented as a brand that offers natural and safe beauty products. The ad emphasizes the use of natural ingredients like Vitamin E and the absence of harmful chemicals like cyclosiloxane. The brand aims to occupy a space in the consumer's mind as a provider of gentle and effective beauty solutions, particularly for those with sensitive skin. The brand aligns with values of health, safety, and natural beauty, pushing against the norm of using potentially irritating chemicals in eye makeup. The brand positioning is both functional (smudge-proof, long-lasting) and emotional (safe for sensitive eyes). # Product The Just Herbs Long Kohl Kajal is a kohl eyeliner pencil designed for smooth application and long-lasting wear. It is formulated with natural origin Vitamin E and is cyclosiloxane-free, making it suitable for sensitive eyes. The kajal provides instant pigment in every glide and is smudge-proof. It is presented as a solution for those who experience irritation, dryness, or redness from other kajal products. The ad highlights that this kajal won't make you cry and won't smudge, addressing common purchase barriers related to eye makeup. # Visual style The ad has a polished UGC feel, with a mix of close-up shots and product demonstrations. The editing style includes quick cuts to emphasize different features and benefits. The production quality is high-end, with clear lighting and sharp focus. The pacing is consistent, with cuts timed to the voiceover. The overall aesthetic is clean and modern, appealing to a beauty-conscious audience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Link ke liye comment mein kajal type kar do # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a woman with heavily smudged kajal around her eyes, resembling a ghostly figure. This is followed by the question, "Do you also turn into Manjulika after a while of applying kajal?" - 00:02–00:07 00:02–00:07 The creator appears, reassuring viewers that it won't happen anymore, because "this kajal won't make you cry" and "your kajal won't smudge." - 00:07–00:09 00:07–00:09 The product, Just Herbs Long Kohl Kajal, is introduced. - 00:09–00:12 00:09–00:12 The creator shows the kajal pencil and states that it has "instant pigment in every glide." - 00:12–00:16 00:12–00:16 The creator demonstrates the smooth application of the kajal on the eyes, highlighting that it is "smudge-proof" and "long-lasting." - 00:16–00:25 00:16–00:25 The creator mentions that the kajal contains "natural origin vitamin E" and, most importantly, is "cyclosiloxane-free," meaning it won't cause irritation, dryness, or redness. - 00:25–00:28 00:25–00:28 The creator emphasizes that if you have sensitive eyes, this kajal is the best for you. - 00:28–00:32 00:28–00:32 The creator asks viewers to type "kajal" in the comments for the link and to "thank me later."