How IPSY Advertises on Meta

# Ad summary This ad for Ipsy promotes a special offer to get your first subscription box for only $5. The image shows an assortment of beauty products that could be included in the box and lists the total value of the items in the box as up to $70. # Brand positioning Ipsy is presented as a beauty subscription service that delivers a curated collection of beauty products in a signature glam bag. The brand seems to cater to beauty enthusiasts interested in discovering new products and brands at an accessible price point. The brand aims to provide excitement, convenience, and value, allowing customers to explore a variety of beauty items without committing to full-size purchases, as well as to discover new products. # Product The product being advertised is Ipsy's beauty subscription box (also known as a Glam Bag), which is a curated collection of beauty products delivered to subscribers on a regular basis. The box appears to contain a mix of sample-size and full-size makeup, skincare, and beauty tools from various brands. In the image, a makeup brush, makeup, and skincare products are showcased to represent the types of items you might find in a box. The ad highlights an introductory offer where your first Ipsy Original box is available for only $5, suggesting a low-risk opportunity to experience the service and discover new beauty favorites. The subscription box is implied to offer a significant value, with the ad stating that it includes 'UP TO $70 WORTH OF BEAUTY FAVES.' # Visual style The ad features a bright and clean visual style with a yellow gradient background and soft lighting. The product arrangement is neat and well-lit, giving a sense of curated quality. The ad is studio-shot. The visual style is designed to be eye-catching and appealing, with a simple layout and color scheme to draw attention to the offer. # Hooks Headline: ONLY $15 $5 # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing that the viewer's first Ipsy Original is available for a special price, drawing the viewer in with an appealing offer. This is coming from the brand to show the viewer the low cost of a first beauty box and why the viewer should become a subscriber. - The ad uses a hero image of various beauty products that can be found inside the box, reinforcing the value and quality of the contents, shown from the brand's perspective to showcase what the product is. - A value statement highlights the total worth of the beauty products included in the box, emphasizing the savings for the customer, communicated by the brand to position the product's value. - At the bottom of the image, there is fine print reading 'Terms apply,' offering legal context and potential limitations from the brand.

# Ad summary A woman discusses the IPSY beauty subscription service in this ad. She tells how she took the beauty quiz and received five hand-picked products plus a makeup bag delivered to her door. She encourages viewers to take the beauty quiz to get started with IPSY today. # Brand positioning IPSY presents itself as a personalized beauty subscription service that curates products tailored to individual preferences. It aims to simplify the process of discovering new beauty products by offering a customized selection based on a user's beauty quiz results. The brand aligns with a lifestyle of convenience, personalization, and beauty exploration, suggesting that customers can receive handpicked products and cute makeup bags delivered to their door. IPSY positions itself as a brand that simplifies the discovery of new products and beauty trends. # Product The product featured is the IPSY beauty subscription service, a personalized program that delivers five handpicked beauty products, along with a makeup bag, directly to the subscriber's door each month. IPSY curates its product selections based on a user's individual preferences, gathered through a two-minute online beauty quiz. This quiz assesses the user's features, style, and favorite brands to tailor the monthly beauty product delivery. The service addresses the purchase barrier of uncertainty by hand-picking products. # Visual style The ad has a polished aesthetic with a focus on showcasing beauty products and their application. It is edited with quick cuts to maintain a dynamic pace. The ad appears to be a hybrid of UGC and polished commercial, with the presenter offering a personal endorsement within a professionally lit and framed context. The ad maintains a consistent pacing with a cut approximately every 1-2 seconds. Many of the cuts are timed to the beats of the song used in the background. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Take the Beauty Quiz to get started with IPSY today. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad starts by capturing the viewer's attention by suggesting that IPSY is a trending topic on the For You page and is being recognized for its exceptional value. - 00:06–00:08 The creator notes she got $10 off her first month and viewers can too. - 00:08–00:13 She then describes how she only needed to complete the two-minute beauty quiz, conveying that this process personalizes the selection of items sent. - 00:13–00:16 The creator emphasizes the brand's capability to tailor beauty items to individual tastes, mentioning how IPSY considered her features, style, and favorite brands when compiling her personalized package, emphasizing its bespoke nature. - 00:16–00:21 The creator highlights the convenience of the beauty products delivered straight to the door. - 00:21–00:24 The ad concludes with a call to action, encouraging viewers to engage with IPSY by taking a beauty quiz, reinforcing that IPSY is user-friendly and accessible.

# Ad summary This ad promotes the Ipsy beauty subscription. The ad features an individual showing their Ipsy bag and the various makeup and skincare products it includes. The ad highlights the value of the products in the bag and emphasizes that the products are tailored to your features and fave brands. # Brand positioning Ipsy is a beauty subscription service that provides personalized makeup and skincare products tailored to individual preferences. They aim to be the go-to beauty membership for beauty lovers by providing curated samples of makeup and skincare. The brand positions itself as providing access to must-have beauty products at a fraction of the cost of buying full-size items, offering a cost-effective way to discover new favorites. The brand's tone is enthusiastic and accessible, focusing on the value and personalization aspects of the service. They push against the norm of purchasing full-size beauty products without testing, instead prioritizing discovery and experimentation. # Product Ipsy offers a beauty subscription service that delivers a curated bag of deluxe-size samples each month for $5 plus shipping. Each bag contains 5 deluxe-size samples of makeup and skincare products tailored to the subscriber's features and favorite brands. The ad emphasizes the value of each bag, stating that each bag has up to $70 worth of must-have beauty products. The USPs of the Ipsy bag are its affordability, personalization based on a quick quiz, and the opportunity to discover new obsessions. It is presented as the ultimate membership for beauty lovers and the best way to find new beauty products. The ad addresses the purchase barrier of committing to full-size products without knowing if they are a good fit by offering samples that are tailored to the user. # Visual style The ad has a clean and polished aesthetic with soft lighting and a consistent light pink background. The editing style is simple and straightforward, with static shots that focus on highlighting individual products and their packaging. The production quality appears high-end, which supports the intended tone of showcasing luxury beauty products at an affordable price. The pacing is moderate, with cuts that are not explicitly timed to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Take the Beauty Quiz today to get started. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a person holding up a patterned Ipsy bag. The message here is to identify the type of product subscription that will be discussed in the ad. The perspective of the person holding the bag is shown as they introduce the bag, which sets a casual tone. - 00:01–00:04 00:01–00:04 The ad transitions to the person holding a variety of makeup and skincare products in front of a pink Ipsy box. The intention is to convey the value of the products within the Ipsy subscription. The perspective is that of the person holding the products, creating an unboxing experience. - 00:04–00:06 00:04–00:06 The ad shows the Ipsy box filled with various products. The message is that Ipsy is the ultimate membership for beauty lovers. This part of the ad continues from the previous moment by highlighting the products in the box. - 00:06–00:11 00:06–00:11 The ad transitions to close-up shots of a variety of makeup and skincare products. The message is to highlight the samples you get that are tailored to your features and fave brands. The perspective is from a zoomed in point-of-view highlighting the types of products a beauty lover would need. - 00:11–00:16 00:11–00:16 The ad shows close-up shots of additional makeup and skincare products. The message is that all you have to do is take a quick quiz and tell them what you love, and Ipsy handles the rest. The perspective is from a zoomed in point-of-view highlighting the types of products a beauty lover would need, continuing from the previous moment. - 00:16–00:20 00:16–00:20 The ad shows close-up shots of additional makeup and skincare products. The message is that each bag has up to $70 worth of must-have beauty. The perspective is from a zoomed in point-of-view highlighting the types of products a beauty lover would need, continuing from the previous moment. - 00:20–00:25 00:20–00:25 The ad shows close-up shots of additional makeup and skincare products. The message is that it's truly the best way to find new obsessions. The perspective is from a zoomed in point-of-view highlighting the types of products a beauty lover would need, continuing from the previous moment.

# Ad summary This ad promotes the IPSY subscription service. The ad highlights that for only $5 plus shipping, you get a box full of deluxe-sized samples. The ad states that IPSY takes a quiz and sends products tailored to your features. # Brand positioning IPSY is presented as a beauty subscription service delivering personalized deluxe-size samples to its members. The brand strives to be seen as the ultimate membership for beauty lovers, offering a curated experience tailored to individual preferences. IPSY aims to offer a way for customers to discover new obsessions at a low cost. # Product IPSY is a beauty subscription service that delivers a curated box of deluxe-size samples each month. Each box contains five deluxe-size samples tailored to the customer's features and favorite brands. Each bag has up to $70 worth of must-have beauty products. Customers start by taking a quick quiz to share their preferences, and IPSY handles the rest, selecting products that match their profile. # Visual style The ad uses a polished, bright, and simple aesthetic. The backgrounds are all light pink, tan, or white. The camera angles are straightforward. The editing is consistent with quick cuts. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Take the Beauty Quiz today to get started. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman holding an IPSY bag. - 00:01–00:04 The woman states that all of this is available for only $5 plus shipping. - 00:04–00:07 The ad states that it's the ultimate membership for beauty lovers. - 00:07–00:11 The ad then says that you get 5 deluxe size samples, all tailored to your features and fave brands. - 00:11–00:16 The ad explains that all you have to do is take a quick quiz and tell them what you love, and IPSY handles the rest. - 00:16–00:19 The ad states that each bag has up to $70 worth of must-have beauty. - 00:20–00:25 The ad claims that IPSY is truly the best way to find new obsessions. Following this the ad then encourages you to take the beauty quiz to get started.

# Ad summary A young creator unboxes the IPSY Ultimate Box and uses the beauty products to create a 'Euphoria' themed makeup look. # Brand positioning IPSY is presented as a beauty subscription service that offers a variety of makeup and skincare products. The IPSY Ultimate Box, as highlighted in the ad, is positioned as a high-value quarterly offering with over $350 worth of makeup for only $65. This suggests a brand that prioritizes value and affordability while still providing access to a wide range of beauty items. By featuring products from recognized brands like Natasha Denona and YSL, IPSY implies a level of quality and trendiness. The ad aligns with a lifestyle focused on self-expression through makeup, encouraging viewers to experiment with different looks. IPSY challenges the norm of purchasing individual beauty products by offering a curated box, making it a convenient way to discover new items. # Product The IPSY Ultimate Box is a quarterly beauty subscription box that includes eight full-size products for $65. The creator emphasizes that the box contains more than $350 worth of makeup. The video highlights specific products found in the box, such as the Dermalactives Charcoal Mask, Murad SuperActives SPF, Rodial Glass Primer, NARS Light Reflecting Foundation, Natasha Denona My Dream Palette, and YSL Beauty lip gloss. The products are for makeup enthusiasts who enjoy experimenting with new beauty trends, as evidenced by the "Euphoria" makeup tutorial. The ad addresses the purchase barrier of high makeup costs by showcasing the value of the IPSY box. The creator conveys the message that these products are worth trying by demonstrating their application and expressing satisfaction with the results. # Visual style The ad has a polished UGC feel, with bright lighting and a clean bathroom setting. The editing style is quick cuts, timed to music. The pacing is upbeat and consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces the video by stating that they are doing a 'Euphoria' makeup look. - 00:02–00:12 They promote the IPSY Ultimate box, highlighting the value of over $350 worth of makeup for $65. - 00:12–00:21 They proceed with a quick skin prep rundown using Dermalactives Charcoal Mask, Murad SuperActives SPF, and Rodial Glass Primer. - 00:21–00:28 The creator introduces the NARS Light Reflecting Foundation and praises its lightweight consistency. - 00:28–00:55 They begin the eye makeup portion of the tutorial, starting with the Natasha Denona palette, Unity and Nurture shades and blending them into the crease, liquid eyeshadow and black liner. - 00:55–01:01 They apply rhinestones to complete the eye makeup look. - 01:01–01:08 The creator adds the ILIA mascara. - 01:11–01:21 They apply blush from the Natasha Denona cheek palette and lip gloss from YSL Beauty. - 01:21–01:34 They express their satisfaction with the makeup look and show off a 'Euphoria' outfit.

# Ad summary This ad showcases Rare Beauty body lotion. The ad features a woman applying the product to her body while in a bathroom setting. # Brand positioning Rare Beauty is presented as a beauty brand focused on providing high-quality skincare products for creating everyday spa experiences in the comfort of one's own home. The brand aims to occupy a space in the consumer's mind that emphasizes self-care, luxury, and accessibility. The brand promotes values of wellness, relaxation, and indulgence. Rare Beauty seems to push against the norm of complicated, multi-step routines, opting for a simpler, more enjoyable approach to skincare. The brand positioning is both functional, offering products that deliver tangible results, and emotional, creating a sense of well-being and luxury. # Product The product featured in the ad is Rare Beauty body lotion. The lotion is showcased as a luxurious moisturizing treatment designed for daily use. The ad implies that the product is for anyone looking to elevate their self-care routine and indulge in a spa-like experience at home. The product is applied to the arms and legs, highlighting its suitability for use on the entire body. The USP is not explicitly stated, but the ad implies that the lotion provides intense hydration and leaves the skin feeling soft, smooth, and glowing. The product is used after a shower or bath, as part of a relaxing self-care ritual. The ad addresses the purchase barrier of dryness or dull skin, promising a radiant, moisturized result that is worth trying or buying. # Visual style The ad has a polished, clean aesthetic, with bright, natural lighting. The editing style features static shots, which contribute to the soothing and luxurious tone of the ad. The production quality is high, with a focus on showcasing the texture and feel of the product. The pacing is moderate and consistent. The cuts are timed to the music beats. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video begins with a close-up of a hand scooping a generous amount of lotion from a jar. This visual sets the stage for a luxurious self-care routine, immediately drawing the viewer into the sensory experience of the product. - 00:01–00:03 00:01–00:03 The woman begins to apply the lotion to her shoulder. The message is that the lotion is a part of her body care. The audience experiences it from the customer's perspective. The tone is soothing and luxurious. - 00:03–00:05 00:03–00:05 The woman applies the lotion to her arm. The message is that the lotion is meant to be applied generously. The audience experiences it from the customer's perspective. The tone is soothing and luxurious. - 00:05–00:08 00:05–00:08 The woman applies the lotion to her leg. The message is that the lotion is meant to be applied to the entire body. The audience experiences it from the customer's perspective. The tone is soothing and luxurious.

# Ad summary An advertisement for IPSY, a personalized beauty subscription box. The ad features a content creator emphasizing that there's "no excuse for bad makeup" with IPSY's curated products, available for $15 per month. The ad prompts viewers to take a beauty quiz to customize their box and highlights the value and variety of products included. It concludes with a limited-time offer of $10 off the first month for new sign-ups. # Brand positioning IPSY is presented as an accessible, personalized beauty subscription service. The brand positions itself as a curator of "must-have" beauty products, aligning with the values of convenience and customization. IPSY addresses the norm of generic, one-size-fits-all beauty products by offering a personalized experience tailored to individual features and styles. The brand emphasizes functional benefits (high-value products) alongside emotional appeal (confidence in makeup choices). They promise expert curation, diverse brands, and value for money. The products featured represent the range of categories available, unifying under the IPSY brand as tools for individual expression and beauty enhancement. # Product The featured product is IPSY's monthly beauty subscription box. It is presented as a curated selection of beauty products tailored to the individual's preferences, determined through a simple beauty quiz. The box includes "must-have beauty faves" that match personal features and style, ranging from skincare to makeup. Each bag contains up to $70 worth of products from big name, cult, and indie brands. The product is designed for beauty enthusiasts seeking personalized, high-value products without the hassle of extensive shopping. The ad also addresses the purchase barrier of high costs by offering a significant value proposition, as well as a limited-time $10 off promotion for new sign-ups, making it more accessible for potential customers. # Visual style The ad has a polished UGC style with a focus on showcasing beauty products. Editing is fast-paced with quick cuts and transitions timed to match the enthusiastic tone and delivery. The production quality is clean and well-lit, mimicking professional beauty content, with an editing rhythm of approximately 14 cuts per minute. Close-up shots and product interactions are timed to sync with voiceover lines, enhancing the persuasive effect. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Sign up today. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The content creator appears close to the camera with two concealers pointed at her face. She states there is “no excuse for bad makeup in 2026,” especially with IPSY. This sets the tone and introduces the brand as a solution to outdated or ineffective makeup routines, conveyed through the speaker's direct address and confident tone. - 00:04–00:07 00:04–00:07 The creator pulls a pink IPSY bag into the frame, implying the products are easily accessible. She explains IPSY sends curated products “for just $15 per month.” This introduces the product format (subscription bag) and the core value proposition of curated, affordable beauty, conveyed with an enthusiastic tone. - 00:07–00:10 00:07–00:10 The creator pulls three beauty products out of the bag and holds them up close to the camera. She states, “all you have to do is take a simple Beauty Quiz.” This shows the variety of products that could be in a bag, and explains how customers can personalize their bag to their tastes, conveyed through close-up product shots and the creator's friendly tone. - 00:10–00:13 00:10–00:13 The creator is now holding a phone and tapping through the questions in the IPSY beauty quiz. She states these products “match your features and style.” This highlights the ease of use and personalization that is the core offering of IPSY, conveyed through a quick, on-screen demo. - 00:14–00:18 00:14–00:18 The creator shows eyeshadow being put on and a Kokkie highlighter up close to the camera. She states, “Each bag has up to $70 worth of products from big name, cult, and indie brands.” This increases the value proposition by showcasing the worth of the products and shows some of those products being used, conveyed through appealing product shots and an enthusiastic tone. - 00:19–00:23 00:19–00:23 The creator is once again close to the camera, this time with blush already on her face. She asks, “So what are you waiting for? You can get $10 off your first month of IPSY if you sign up today.” The creator ends the ad by driving urgency and closing the sale, conveyed through a clear call-to-action.

# Ad summary An ad for Elemis Summer Kickoff Sale. An influencer is telling the audience about the sale. The sale is 25% off and there are free gifts with purchase. # Brand positioning Elemis is presented as a luxury skincare brand that provides deep hydration, firming, and UV protection through simple steps. The brand positions itself in the premium skincare market, offering high-value products that combine multiple benefits in one. Elemis stands out by providing comprehensive skincare solutions that are easy to incorporate into daily routines. # Product The ad features the Elemis Summer Kickoff Sale, offering 25% off on luxury skincare products. It emphasizes two main incentives: a discount and free gifts with purchase. Spending $140 or more gets a six-piece gift set, while spending $215 or more earns a seven-piece gift set worth over $200, including a full-size exfoliator. The ad also highlights the Pro-Collagen Marine Cream, which combines deep hydration, firming, and UV protection in a simple step. The ad encourages viewers to take advantage of the limited-time sale to get 25% off and free gifts with their purchase. # Visual style The ad has a polished UGC feel, filmed with natural lighting. The editing style is simple with static shots and smooth transitions. The video maintains a consistent pace, focusing on the speaker and occasional product shots. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link # Point of view - [object Object] # Storyline - 00:00–00:03 The influencer begins by asking viewers if they want to know how she got her entire complexion for 25% off, creating intrigue. - 00:03–00:08 She announces that the Elemis Summer Kickoff Sale is officially live for a limited time, indicating urgency and exclusivity. - 00:08–00:19 She details the tiered gift incentives: a six-piece gift set for spending $140 or more, and a seven-piece gift set worth over $200 for spending $215 or more. - 00:19–00:31 She highlights the Pro-Collagen Marine Cream, noting its combined benefits of deep hydration, firming, and UV protection, framing it as a personal favorite. - 00:31–00:37 She urges viewers to click the link to get 25% off and free gifts with purchase, emphasizing the limited-time nature of the sale, creating FOMO.

# Ad summary A creator highlights the Elemis summer kickoff sale and the free gifts you receive when you spend a certain amount. # Brand positioning Elemis is presented as a luxury skincare brand that focuses on high quality, effective ingredients and results. The brand aligns with a self-care lifestyle and emphasizes simplicity. The brand positioning is emotional, focusing on the luxury and value of the products. # Product The ad features multiple products by Elemis. The Pro-Collagen Marine Cream is a daily moisturizer that combines deep hydration, firming, and UV protection in a simple step. The Elemis Summer Kickoff Sale provides 25% off luxury skincare. The gifts with purchase include a 6-piece gift set for $140+ spend, and a 7-piece gift set (worth over $200) for $215+ spend. The 7-piece gift set includes a full-size exfoliator. # Visual style The ad has a polished UGC feel with natural lighting. The editing style uses static shots with smooth transitions. The pacing is consistent. The audio syncs with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link to get 25% off and your free gifts with purchase. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator asks the audience if they want to know how to get her complexion for 25% off. - 00:04–00:08 00:04–00:08 She shares that the Elemis Summer Kickoff Sale is officially live for a limited time only. - 00:08–00:19 00:08–00:19 She explains that if you spend $140 you get a 6-piece gift set and if you spend over $215 you get a 7-piece gift set worth over $200. - 00:20–00:31 00:20–00:31 She highlights one of her favorite products, the Pro-Collagen Marine Cream, because it combines deep hydration, firming, and UV protection in a simple step. - 00:31–00:37 00:31–00:37 She says the sale is not going to last long, and encourages the audience to click the link to get 25% off and free gifts with purchase.

# Ad summary This ad features a white block with rounded corners against a solid red background. The white block is broken into three sections. The first two sections feature Byroe Fig Renewal Oil at different prices, and the last section features 2 taco bowls. Each section has a dividing black line and the text is black. # Brand positioning BYROE is presented as a brand that offers luxury skincare, offering a high-quality product, the Fig Renewal Oil. The brand is positioned as being available through a 'Mega Drop Shop', implying accessibility and potential affordability within its market segment. The brand seems to value providing savings to its customers, as highlighted by the '$63 savings' message. The brand identity is functional, emphasizing the immediate offer and savings rather than focusing on emotional or lifestyle aspects. # Product The featured product is BYROE Fig Renewal Oil, presented in small pink bottles with white and gold accents. The ad showcases two different purchasing options: two bottles for $98, and two bottles for a discounted price of $35 as part of a 'Mega Drop Shop' promotion, with a highlighted savings of $63. The product is explicitly marketed as a renewal oil, suggesting it rejuvenates the skin. The ad addresses the purchase barrier of cost by highlighting the significant savings available through the 'Mega Drop Shop'. # Visual style The ad has a clean, minimalist aesthetic with a focus on product clarity. The production quality appears to be moderately polished, with evenly lit product shots against a simple white backdrop. The visual motif is a basic list layout, with items separated by horizontal lines. The image treatment is simple, with color correction and background removal. The typography is straightforward and legible, prioritizing scannability. The overall style is fairly native, closely resembling a generic ecommerce or menu interface, which increases scannability in a feed format. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing the BYROE Fig Renewal Oil, emphasizing a standard price point for two units, presented from the brand's perspective to establish the product and its baseline value. - The storyline progresses by introducing a special 'Mega Drop Shop' offer for the same product, now at a significantly reduced price, with a highlighted savings amount. The brand is speaking to the audience, highlighting the opportunity to purchase the product at a discounted rate. - Finally, the ad unexpectedly introduces a completely unrelated food item, '2 TACO BOWLS for lunch,' which seems to come from an external marketplace or delivery service, deviating from the skincare narrative. The message is delivered from the marketplace's perspective, broadening the scope of available offers beyond just skincare products.

# Ad summary This ad promotes Ipsy's subscription service which includes makeup and skincare products. The ad shows the products being used while dancing to the song 'Sway'. # Brand positioning The brand, Ipsy, appears to be a beauty and self-care subscription service that values fun and experimentation. Positioned as a modern, playful curator, Ipsy offers members the excitement of discovering new beauty products that align with their individual tastes. The brand emphasizes accessibility and self-expression over traditional beauty norms, with a sense of community and personalized discovery. # Product Ipsy is a beauty subscription service that offers its users a curated box of makeup and skincare products. The ad spotlights the range of products a user could receive in an Ipsy box, showing a variety of products like lip gloss, setting powder, makeup setting spray, eyeliner, and hand and body wash. The products appear to be full-sized. # Visual style The ad has a UGC feel due to its use of first-person view and the lack of editing. The production quality appears to be a hybrid of UGC and polished commercial due to the high quality camera and even lighting. The pacing is medium speed with the cuts occurring every two seconds. The color scheme consists of pastel pinks, oranges, and purples. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A hand holds a purple lip gloss and its applicator in front of a backdrop with the Ipsy logo as a young woman makes a kissy face in the background. - 00:02–00:03 00:02–00:03 A hand holds a compact powder and a brush in front of the young woman in the background, who is applying the setting powder to her face. - 00:08–00:09 00:08–00:09 The young woman is seen in the background smiling as a hand holds a bottle and sprays it towards her. - 00:11–00:12 00:11–00:12 A hand holds an eyeliner in front of the young woman in the background. - 00:14–00:16 00:14–00:16 The young woman is seen in the background smiling as a hand dispenses a clear gel out of a bottle with a pump.

# Ad summary This ad uses a gamified concept to allow the user to choose their next favorite product. By tapping and holding the screen, the product that the user selects is what they are shown in the following frames. The ad highlights many different skin and beauty products. # Brand positioning The brand is positioned as a curator of high-quality beauty and skincare products, offering a diverse range of items to cater to varied customer preferences. The brand promotes a sense of discovery and personalization, inviting customers to find their 'next obsession' through an interactive selection process. The brand does not explicitly push against category norms but rather focuses on providing a broad assortment of products. The brand's positioning is functional, highlighting the variety and availability of its offerings, and emotional, aiming to evoke excitement and anticipation in discovering new favorite products. # Product The ad features a variety of beauty and skincare products, including: mascara, primer, facial oil, a lemon-scented cream, a contour palette, body lotion, and a makeup brush set in a case. Each product is showcased individually after the user taps and holds the screen, creating a personalized shopping experience. The products appeal to both skincare and makeup interests. The ad does not state specific features, ingredients, or design details for each product, it creates a sense of discovery. The ad emphasizes the fun of choosing a product, and doesn't address any purchase barriers. # Visual style The ad has a clean and colorful aesthetic with a polished, commercial feel. The editing style features static shots and smooth transitions, creating a seamless viewing experience. The pacing is consistent and relatively slow, allowing viewers to take in each product individually. The product action is timed to the movement of the hand. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a red background and several beauty and skincare products displayed in a circular arrangement. An arrow in the center rotates, pointing towards the different products. The intention is to catch the viewer's attention and introduce the gamified selection process. The perspective is from the brand, guiding the viewer on how to engage with the ad. - 00:02–00:06 00:02–00:06 A person taps and holds their finger on the screen. The intention is to demonstrate the action a user has to take to play the game and select a product. The perspective is from the customer, showing the interaction from a first person point of view. - 00:06–00:10 00:06–00:10 The screen highlights the selected product. The product is displayed on a background that matches the aesthetic of the brand. The intention is to show the product the user would be selecting if they stopped tapping the screen at that moment. The perspective is from the brand, showcasing the product details and visual appeal. - 00:10–00:14 00:10–00:14 The screen rotates to a different product. The intention is to show a new product that is part of the brand's catalog. The perspective is from the brand, showcasing the product details and visual appeal. - 00:14–00:18 00:14–00:18 The screen rotates to a different product. The intention is to show a new product that is part of the brand's catalog. The perspective is from the brand, showcasing the product details and visual appeal. - 00:18–00:22 00:18–00:22 The screen rotates to a different product. The intention is to show a new product that is part of the brand's catalog. The perspective is from the brand, showcasing the product details and visual appeal.

# Ad summary This ad features a content creator promoting Elemis luxury skincare products, specifically the Pro-Collagen Marine Cream, along with a limited-time Memorial Day sale offering 25% off and free gifts with purchase based on spending tiers. # Brand positioning Elemis is positioned as a luxury skincare brand focused on delivering deep hydration, firming, and UV protection in a simple step, as highlighted in the description of the Pro-Collagen Marine Cream. The brand aligns with a lifestyle that values high-quality skincare solutions. Elemis appears to operate within the established norms of the luxury skincare category, focusing on product benefits and quality ingredients rather than directly challenging competitor behaviors. The brand positioning leans toward both functional benefits, such as hydration and UV protection, and emotional satisfaction, with the influencer emphasizing the ease of use and effectiveness of the products. # Product The featured product is Elemis' Pro-Collagen Marine Cream, a skincare product designed to provide deep hydration, firming, and UV protection. The product combines multiple benefits into a single, simple step. The influencer presents it as one of her personal favorites, highlighting its ability to provide deep hydration, firming, and UV protection. It addresses potential purchase barriers by emphasizing its combination of multiple benefits into one simple step, streamlining the skincare routine. The ad emphasizes that the Pro-Collagen Marine Cream is worth trying because it simplifies skincare by offering multiple key benefits in a single product, as told by a trusted content creator. # Visual style The ad utilizes a polished, commercial aesthetic with a focus on clear visuals and simple framing. Editing style features static shots with minimal transitions, and the production quality is clean and professional. The pacing is consistent, and there are no specific audio-visual sync elements. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the content creator directly asking if the audience wants to know how she achieved her complexion. - 00:03–00:08 She then announces that the Elemis Summer Kickoff Sale is live for a limited time, creating a sense of urgency and prompting immediate action. - 00:08–00:18 The ad then introduces tiered free gifts with purchase, incentivizing customers to spend more to receive more value. - 00:18–00:31 She continues by highlighting a personal favorite product, the Pro-Collagen Marine Cream, and explaining its key benefits to build trust and credibility. - 00:31–00:37 The ad concludes with a final call to action, urging viewers to click the link for 25% off and free gifts, reinforcing the limited-time offer.

# Ad summary An influencer promotes Elemis skincare while highlighting a sale and gift with purchase offers. # Brand positioning Elemis is presented as a high-end, luxury skincare brand, emphasized through its use of language like "luxury skincare routine", and through the influencer's elevated appearance and surroundings. The brand promotes a lifestyle of self-care and indulgence. Elemis pushes against the norm of complicated routines by combining multiple benefits into single products, like a face cream with SPF. # Product The Elemis skincare routine featured in the ad includes three primary products. The first is an Elemis cleansing balm designed to melt off makeup, SPF, and dirt without stripping the skin. The second is the Pro Collagen Marine Cream SPF 30, which provides hydration, firming, and sun protection in one step, and is lightweight, glowy, and sits perfectly under makeup. The third product is a full-size exfoliator. Two different gifts with purchase are promoted: A free 6-piece set is available for those who spend $140 and a free 7-piece set (worth over $200 and including the full-size exfoliator) is available for those who spend $215. # Visual style The ad has a polished, commercial aesthetic, with a focus on clear visuals and direct communication. The editing is static with very few cuts, allowing viewers to focus on the product details and the influencer's testimonial. The production quality is high, giving it a professional feel, which enhances the credibility of the brand. The pacing is moderate, allowing sufficient time for each product and offer to be presented clearly. The ad features primarily static shots. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use code MDW 25 # Point of view - [object Object] # Storyline - 00:00–00:03 The creator addresses the audience, referencing a question she’s often asked about her skincare routine. - 00:04–00:11 The creator introduces the Elemis cleansing balm, describing its benefits and how it works to remove makeup, SPF, and dirt without drying out the skin. This positions the product as effective and gentle. - 00:11–00:20 The creator introduces the Pro Collagen Marine Cream SPF 30, highlighting that it gives hydration, foaming and SPF in one step, is lightweight, super glowy, and sits perfectly under makeup. - 00:20–00:33 The creator advertises the offer that consists of a free six piece gift with a purchase of $140 or more. She then calls out a deal that consists of a free seven piece gift that includes a full size exfoliator for those who spend $215. - 00:33–00:39 The creator urges the viewer to try Elemis, emphasizing that now is the best time to do so, as well as prompting them to use a specific discount code. This serves as a final push to convert viewers into customers.

# Ad summary An influencer-style ad promoting Elemis skincare products. The influencer highlights a current promotion, showcasing a 25% discount code and various gift-with-purchase incentives for different spending thresholds. # Brand positioning Elemis is presented as a luxury skincare brand, positioned for consumers seeking high-end products. The brand is centered on simplicity and effectiveness, offering products that melt away dirt and SPF without stripping the skin. The brand emphasizes lightweight formulas that leave the skin super glowy and can be worn perfectly under makeup. The luxury tone and high price points clearly places the brand in the premium skincare market, emphasizing quality and visible results. Their products are presented as an investment in skin health and beauty. # Product The ad features three Elemis skincare products. The first is the Elemis Cleansing Balm, which melts off makeup, SPF, and dirt without stripping the skin. The second product highlighted is the Elemis Pro-Collagen Marine Cream SPF 30, advertised to give hydration, firming, and SPF in one step, while being lightweight and glowy, and can be worn under makeup. The ad also promotes a gift with purchase that includes Dynamic Resurfacing Facial Pads and a full-size exfoliator. It addresses the price barrier by showcasing a discount code and gift-with-purchase incentives. # Visual style The ad has a polished UGC feel, with the influencer shot in what appears to be her own bathroom. It uses static shots with smooth transitions, creating a seamless flow. The production quality is high, aligning with the luxury branding. The pacing is consistent, creating an engaging rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use code MDW 25 # Point of view - [object Object] # Storyline - 00:00–00:04 The creator addresses the viewers, mentioning that she frequently gets asked about her skincare routine and introduces a 25% discount on her entire luxury skincare routine. - 00:04–00:11 The creator shows the Elemis Cleansing Balm, saying it melts off makeup, SPF, and dirt without stripping the skin. - 00:11–00:20 The creator presents the Elemis Pro-Collagen Marine Cream SPF 30, stating that it provides hydration, firming, and SPF in one step. She also states that it is lightweight, super glowy and sits perfectly under makeup. - 00:20–00:32 The creator states that the gift with purchase is insane and introduces a free six-piece gift with a purchase of $140 or more, as well as a free seven-piece gift with a purchase of $215 or more. - 00:32–00:35 The creator urges viewers to try Elemis now while the deal is active. - 00:35–00:39 The creator shows a code and states that it is for 25% off before the sale ends.

# Ad summary A creator discusses how she gets her luxury skin care routine for 25% off. # Brand positioning Elemis is presented as a luxury skincare brand. The ad focuses on skincare products that aim to provide hydration, firming, and SPF protection, positioning them as essential for a glowing complexion and a lightweight feel. The brand aligns with the values of achieving healthy, radiant skin with a simple, effective routine. Elemis distinguishes itself by offering comprehensive skincare solutions that combine multiple benefits into single products, catering to those seeking efficient and high-end skincare. # Product The Elemis cleansing balm is described as a product that melts off makeup, SPF, and dirt without stripping the skin. The Pro Collagen Marine Cream SPF 30 is presented as a multi-benefit product that provides hydration, firming, and SPF protection in one step. It is lightweight, super glowy, and sits perfectly under makeup. The ad highlights a gift with purchase offer, where spending $140 or more qualifies for a free six-piece set, and spending $215 or more qualifies for a free seven-piece set worth over $200, including a full-size exfoliator. # Visual style The ad features a polished, selfie-style aesthetic with clear lighting, giving it a clean and professional feel. The editing is relatively static with minimal camera movement. The production quality is high, resembling a UGC hybrid that combines authenticity with a refined visual presentation. The pacing remains consistent throughout the ad, with cuts timed to emphasize key product features and benefits, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use code MDW 25 # Point of view - [object Object] # Storyline - 00:00–00:04 The creator begins by stating that she got her entire luxury skin care routine for 25% off. - 00:04–00:11 She starts by talking about Esscience cleansing balm that melts off makeup, SPF and dirt without stripping her skin. - 00:11–00:20 She talks about the Pro Collagen Marine Cream SPF 30 which gives hydration, foaming and SPF in one step, lightweight, super glowy, and sits perfectly under makeup. - 00:20–00:23 She presents the gift with purchase that comes with the offer, which she claims is insane. - 00:23–00:32 She explains that if you spend 140, you get a free six piece set. If you spend 215, you get a free seven piece set that's worth over $200 including a full size exfoliator. - 00:32–00:35 She suggests that now is the best time to try their acne products. - 00:35–00:39 She offers viewers to use code MDW 25 for 25% off before the sale ends.

# Ad summary This ad promotes Elemis luxury skincare products, specifically highlighting a summer kickoff sale with a 25% discount. The ad features a female presenter showcasing her complexion and attributing it to Elemis products. She mentions that if a customer spends $140, they get a six-piece gift set, and spending over $215 gets a seven-piece gift set. She highlights the Pro Collagen Marine cream, emphasizing its deep hydration, firming, and UV protection benefits. The ad urges viewers to click the link to get 25% off and free gifts with purchase. # Brand positioning Elemis positions itself as a provider of luxury skincare solutions, emphasizing premium ingredients and effective results. The brand is presented as high-end, with a focus on enhancing complexion through advanced formulas. It aligns with a lifestyle of self-care and indulgence, as suggested by the limited-time offer, luxury product focus, and overall premium feel. The brand offers effective skincare for individuals who are seeking both immediate radiance and long-term skin health benefits. It emphasizes combining multiple benefits (hydration, firming, UV protection) into single products to simplify routines. # Product The ad promotes Elemis skincare products, particularly during their summer kickoff sale. The Pro Collagen Marine Cream is featured, described as combining deep hydration, firming, and UV protection in one simple step. It's implied that the product is for those seeking to improve and maintain a healthy complexion. The ad also mentions a free six-piece gift with a $140 purchase and a free seven-piece gift (worth over $200) with a $215 purchase, including a full-size exfoliator. The ad highlights that these products and offers are available for a limited time, urging viewers to take advantage of the sale quickly. # Visual style The ad has a polished UGC feel. The editing style is simple with static shots. The production quality is high, suggesting a brand-sponsored or influencer-created piece. The pacing is moderate. Audio and visual elements are synced, with cuts aligning with the speaker's points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link to get 25% off and your free gifts with purchase. # Point of view - [object Object] # Storyline - 00:00–00:04 The presenter appears on camera to promote Elemis luxury skincare with 25% off. - 00:04–00:08 00:04–00:08: The presenter announces the Elemis summer kickoff sale, emphasizing its limited-time availability. This builds on the previous statement of the 25% off discount. - 00:08–00:18 00:08–00:18: The presenter describes the gift offers available, including a six-piece gift with a $140 spend and a seven-piece gift with a $215 spend. The presenter's tone remains friendly and enthusiastic, aiming to incentivize viewers to purchase. - 00:18–00:30 00:18–00:30: The presenter showcases and recommends the Pro Collagen Marine cream, highlighting its deep hydration, firming, and UV protection benefits. This is presented as her personal favorite and a simple step, suggesting ease of use. The POV shifts to demonstrating product value through specific benefits. - 00:31–00:37 00:31–00:37: The presenter urges viewers to click the link to get 25% off and free gifts with purchase. The presenter reiterates the limited-time nature of the sale to create urgency. The tone is straightforward and encouraging, aiming to convert viewers into customers.

# Ad summary This ad promotes Elemis luxury skincare products and a limited-time Memorial Day sale. The ad features a creator who discusses the brand's sale, free gifts with purchase, and highlights the benefits of the Pro-Collagen Marine Cream. # Brand positioning Elemis is presented as a luxury skincare brand offering high-quality products. The brand emphasizes the combination of deep hydration, firming, and UV protection in a single step. Elemis positions itself within the premium skincare market, aiming to deliver effective and luxurious skincare solutions. The brand promotes a simplified yet effective skincare routine. By including offers and free gifts, the brand aims to draw in customers looking for both quality and value. # Product The ad primarily features the Elemis Pro-Collagen Marine Cream, described as a product that combines deep hydration, firming, and UV protection in a single step. It is presented as a user's personal favorite product for achieving an entire complexion look. The ad also mentions a full-size exfoliator included in the gift set. Spending $140 or more qualifies the customer for a 6-piece gift set, while spending $215 or more earns a 7-piece gift set valued at over $200, which includes the full-size exfoliator. The ad focuses on the benefits of the products and the value of the gifts, enticing viewers to make a purchase. # Visual style The ad has a clean, polished aesthetic, resembling a UGC-style review. The editing is smooth with static shots and simple transitions, which maintains a consistent rhythm. The production quality is relatively high, lending a professional feel while retaining the authenticity of a user-generated video. The visuals are well-lit, enhancing the clarity and appeal of the subject and products. The pacing is steady and consistent, which allows the message to be easily followed. Audio and visual sync well, which is key in maintaining viewer engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Click the link to get 25% off and your free gifts with purchase. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator begins by asking the viewers, "Ask me how I got this entire completion for 25% off." This grabs attention by presenting an intriguing question and a promotional offer. - 00:03–00:08 00:03–00:08 She announces, "The element summer cake off sale is officially live for a limited time only". She is creating a sense of urgency and exclusivity. - 00:08–00:17 00:08–00:17 The creator details the gift with purchase offers: "If you spend $140, you get a six piece gift set, and if you spend $215, you get a 7 piece set worth over $200 including a full-size expector". The creator wants to incentivize higher spending by highlighting valuable free gifts. - 00:17–00:30 00:17–00:30 She shows and describes one of her "personal favorite products", the Pro Collagen Marine cream, elaborating, "because it combines deep hydration, foaming and UV protection in a simple step.". She uses this statement to position the cream as a valuable and effective product. - 00:30–00:37 00:30–00:37 The creator closes with a call to action: "This sale is not going to last long, so click the link to get 25% off and your free gifts with purchase". The creator prompts immediate action to capitalize on the limited-time offer.

# Ad summary This image ad is promoting a Memorial Day Sale from IPSY. The sale includes the cost of the first IPSY original for $5. The original price is crossed out at $15. The products are neatly displayed in a stack formation. The background is bright and welcoming to attract customers. # Brand positioning IPSY is presented as a brand that curates affordable beauty and cosmetic products. The ad includes the phrase "+ SHIPPING FOR YOUR FIRST IPSY ORIGINAL" suggesting that the brand focuses on delivering original beauty products, and it is clearly aimed at consumers looking for value and savings through introductory offers. The brand stands out for its focus on making beauty accessible and affordable, particularly for new customers. The claim of being "UP TO $70 WORTH OF BEAUTY FAVES" further cements IPSY's position as a provider of high-value beauty products. # Product The ad features a curated selection of beauty and cosmetic products, all seemingly part of the IPSY Original line. These include a face cream or lotion in a yellow tube labeled "VENOM," a small square-shaped blush compact with an orange lid labeled "ACE BEAUTÉ," an item packaged in a small, pink tube labeled "TINT" and what appears to be lip gloss, a pink tube of mascara labeled "SHADES BY SHAN," what appears to be an eyeshadow in a slim bottle, a lip gloss with a silver cap, and a makeup brush with a red and white checkered handle. The items are presented as being "UP TO $70 WORTH OF BEAUTY FAVES", indicating that they are part of a larger set of high-value products available through IPSY. The ad highlights the affordability and value of the IPSY Original line, making these products attractive to beauty enthusiasts looking for a cost-effective way to try new items and brands. # Visual style The ad has a bright and clean aesthetic with a product stack arrangement. The production quality is high, indicating a studio shoot with careful attention to lighting and product placement. The gradient background and shiny surface give the image a modern, polished look, while the product stack and bright color scheme are designed to be visually appealing and easily scannable. The ad uses a combination of flatlay and product photography to showcase the range of beauty items included in the offer, suggesting a visually harmonious and inviting presentation. # Hooks Headline: ONLY $15 $5 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing a Memorial Day Sale, setting the stage for a limited-time promotional offer. The brand is setting expectations upfront and immediately grabbing attention with savings. - Next, the ad highlights the reduced price of an IPSY Original item, initially marked at $15 but now available for only $5, and that the customer will have to pay shipping for their first IPSY original. The brand is clearly stating the offer. The promotion of cost savings makes the offer enticing, aiming to convert viewers who are price-conscious. - The ad ends by emphasizing the high value of the beauty products included, claiming they are worth up to $70. The Brand is underlining the value and quality of the products, intending to create a sense of urgency and FOMO.

# Ad summary This ad for Ipsy promotes choosing your summer makeup routine. # Brand positioning The Ipsy brand is presented as a curator of personalized beauty experiences. The ad focuses on providing a customized summer makeup routine, positioning Ipsy as a go-to source for tailored beauty solutions. This implies a commitment to individual preferences and seasonal relevance, aiming to cut through the noise of generic beauty advice. The brand's approach seems both functional (offering specific routines) and emotional (catering to the desire for a personalized experience). # Product The ad promotes a curated experience around building a custom "summer makeup routine". While specific products are not detailed in this image, the routine implies a collection of makeup items tailored for summer. The ad avoids defining specific features, ingredients, or design details, focusing instead on the idea of a tailored experience. The ad aims to address the potential barrier of choice overload by presenting a personalized makeup routine, simplifying the user's decision-making process. # Visual style The ad features a clean and minimalist visual style with a soft gradient background and simple typography. The production quality appears polished, aiming for a sleek and modern aesthetic. The image treatment includes a subtle color grading to enhance the pink tones, creating a cohesive visual appeal. This clean and straightforward style likely increases scannability and stop power in a busy feed. # Hooks Headline: CHOOSE YOUR SUMMER MAKEUP ROUTINE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the headline 'CHOOSE YOUR SUMMER MAKEUP ROUTINE', which directly invites the audience to consider personalized makeup options for the summer season. The brand is telling the viewer that they can find a makeup routine that's perfect for them through Ipsy, with a focus on summer looks. This opening beat sets the stage for exploring customized beauty solutions.