How Intuit Mailchimp Advertises on Meta

# Ad summary This ad is designed to attract JungKwanJang and other similar businesses to use Mailchimp by demonstrating how Mailchimp helped JungKwanJang to see a 2X growth in welcome funnel volume. # Brand positioning JungKwanJang is a Korean tea brand, emphasizing the Royal Dynasty of Korea in its branding. The brand sells tea products and traditional-style medicinal products containing ginseng. # Product The product being advertised is JungKwanJang tea products, including tea boxes and individual tea bags. There are a variety of tea box products on display, differentiated by packaging and color. The ad spotlights how this tea brand saw substantial growth when it began using Mailchimp. The ad serves to highlight the effectiveness of Mailchimp by spotlighting the brand's success. # Visual style The ad has a clean, studio shot look. The background is soft and minimal to allow the product and messaging to stand out. The text blocks layered over the shot create a tech-forward and modern look. # Hooks Headline: 2X growth # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting JungKwanJang's growth to grab the viewer's attention and create curiosity. This is told from the perspective of Mailchimp. - The ad then seeks to further pique the viewer's curiosity by asking how JungKwanJang achieved this growth to prompt the viewer to investigate Mailchimp. This is from the perspective of Mailchimp. - The Mailchimp logo is shown at the bottom of the ad to reinforce brand awareness. This is from the perspective of Mailchimp.

# Ad summary This ad showcases the benefits of using Mailchimp with a Shopify store, highlighting features like automated follow-ups and personalized emails. It targets e-commerce businesses looking to improve their sales and customer engagement by highlighting a 41x return. # Brand positioning Mailchimp is presented as an essential platform for e-commerce businesses seeking to enhance their customer engagement and sales through automated and personalized marketing strategies. The brand is positioned as a solution that helps businesses avoid losing sales due to manual and generic follow-ups, emphasizing efficiency and effectiveness. By integrating Mailchimp with Shopify, businesses can achieve up to 41x return on investment. The tone is helpful and authoritative, aiming to empower businesses with tools for growth and success. # Product Mailchimp is an email marketing and automation platform that seamlessly integrates with Shopify stores to enhance customer engagement and drive sales. It automates follow-up emails and texts based on customer behavior in the store, ensuring personalized and timely communication. Mailchimp removes the need for manual, generic follow-ups, allowing e-commerce businesses to nurture leads and encourage repeat purchases more efficiently. The platform offers automated emails and texts and up to a 41x return on investment. It addresses purchase barriers by streamlining the marketing process and reducing the risk of sales falling through the cracks. # Visual style The ad features a quirky, UGC-style aesthetic with bright colors, playful elements, and casual home settings. The editing includes quick cuts and jump cuts. The production quality is a mix of polished and scrappy, with studio lighting, suggesting a hybrid approach that balances professionalism with a relatable, down-to-earth feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Make the switch to Mailchimp # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a playful scene of a cat interfering with business operations, setting a casual and relatable tone. - 00:03–00:04 This is followed by a statement about sales falling through the cracks, transitioning into the pain point of managing growing businesses. - 00:04–00:08 The narrative shifts to the solution, where the speaker highlights how connecting Mailchimp to their Shopify store automates follow-ups and makes them less generic. - 00:08–00:11 The ad emphasizes automation in ecommerce management as the speaker continues to describe how emails and texts go out automatically. - 00:11–00:17 The narrative continues to the value proposition, pointing out that Mailchimp customers with connected Shopify stores have seen up to a 41x return on their investment. - 00:17–00:20 The ad concludes with a direct call to action, urging viewers to switch to Mailchimp to fuel their e-commerce growth.

# Ad summary This ad shows how Mailchimp can be used to recover abandoned carts with email and SMS. Alan Han, from JungKwanJang states how multichannel interaction can increase checkout conversions. # Brand positioning Mailchimp is presented as a multichannel marketing automation platform for small businesses. It positions itself as a user-friendly tool that helps businesses grow their customer base through email, SMS, and marketing automations. The brand takes a functional approach, showcasing clear benefits such as increased checkout conversions, rather than emphasizing emotional connections. Mailchimp pushes against the norm of complex marketing systems by presenting itself as an intuitive and efficient solution for businesses seeking tangible results. # Product Mailchimp is marketed as a multichannel marketing platform that focuses on recovering abandoned carts using email and SMS interactions. It works by automating the process of sending messages to customers who have left items in their online shopping carts, encouraging them to complete their purchase. The product is designed for businesses looking to increase checkout conversions and improve customer engagement. Mailchimp offers the unique selling proposition of seamless multichannel integration to re-engage customers. The ad showcases a use case in the e-commerce sector, specifically for a brand selling Korean red ginseng products. Mailchimp makes the claim that using its system of automated interactions enables a business to increase checkout conversions. # Visual style The ad has a clean, corporate aesthetic with bright lighting. The editing style combines static shots with smooth transitions. The production quality is polished, with a focus on presenting information clearly. The pacing is moderate, with cuts timed to coincide with changes in the information presented. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Switch to Mailchimp and start getting results today # Point of view - [object Object] # Storyline - 00:00–00:03 A person is shown typing on a laptop with the Mailchimp logo. - 00:01–00:04 Text overlay shows how JungKwanJang uses email and SMS to recover abandoned carts. - 00:04–00:05 Continuing on from the previous storyline, the screen shows an example of an SMS message related to cart abandonment. - 00:04–00:07 Alan Han from JungKwanJang talks about how multichannel interaction can increase their checkout conversions. - 00:07–00:09 The ad ends with a CTA.

# Ad summary This ad showcases how Mailchimp integrates with Shopify to automate emails and texts based on customer behavior, leading to increased revenue. It features various business owners working from home and packaging their products, emphasizing the ease and benefits of using Mailchimp to fuel e-commerce growth. # Brand positioning Mailchimp is presented as a comprehensive solution for e-commerce businesses, particularly those using Shopify. It aims to occupy the space of a reliable and effective marketing automation platform. The brand emphasizes efficiency, growth, and customer-centric solutions, aligning with a modern, tech-savvy lifestyle. Mailchimp pushes against the norm of manual, generic marketing efforts, positioning itself as a tool that automates and personalizes customer interactions. The brand positioning is both functional (automating tasks, increasing revenue) and emotional (providing peace of mind and growth opportunities). # Product Mailchimp is an email marketing and automation platform designed for e-commerce businesses. It works by integrating with platforms like Shopify to automate follow-ups based on customer behavior. The product is for business owners looking to streamline their marketing efforts, personalize customer interactions, and increase revenue. Key features include automated emails and texts based on customer actions in the store. A USP is the potential to see up to 41x return on investment. The ad shows Mailchimp being used during various e-commerce activities, such as packing orders and managing customer data. Purchase barriers are addressed by highlighting how Mailchimp simplifies follow-ups and makes them less manual and generic. The ad encourages viewers to switch to Mailchimp to fuel their e-commerce growth, emphasizing the potential for significant ROI. # Visual style The ad has a UGC-feel with a mix of polished product shots and casual, home-based settings. The editing style includes quick cuts to maintain a fast pace. The production quality is a hybrid of UGC and commercial, supporting the tone and targeting a younger audience. The ad intersperses cats and business owners using Mailchimp, making it visually engaging. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Make the switch to Mailchimp to fuel your e-commerce growth! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with various shots of small business owners creating products and packaging them. - 00:00–00:03 The first narrator introduces a problem: that sales fall through the cracks. - 00:03–00:11 The ad transitions to showcasing the Mailchimp platform interface. The narrator states that once Mailchimp is connected to the Shopify store, follow-ups stop being manual and generic, and emails and texts go out automatically based on customer behavior. - 00:08–00:11 The ad uses text overlay to state: SMS is available with fee as an add-on to paid plans after application & agreement to terms. See terms. - 00:11–00:18 The ad highlights the benefits of Mailchimp, stating that customers with a Shopify-connected store have seen up to 41x return on their Mailchimp investment. - 00:18–00:21 The ad concludes with a call to action to switch to Mailchimp to fuel e-commerce growth, shown in various stylized shots of the business owners, interspersed with a cat on the Mailchimp website.

# Ad summary This Mailchimp ad showcases a testimonial from The Biker Company, emphasizing Mailchimp's value proposition of paying for itself. The ad uses a visual of a bicycle and a simulated text message to remind customers of items left in their cart, aiming to prompt a purchase. # Brand positioning Mailchimp is presented as a valuable and effective marketing platform for businesses, particularly for e-commerce. The brand is explicitly positioned as a tool that provides a strong return on investment, as highlighted by the testimonial "Mailchimp pays for itself." This suggests that Mailchimp aims to occupy a space in the consumer's mind as a reliable and cost-effective solution. The values promoted by Mailchimp align with business efficiency, customer satisfaction, and tangible benefits for its users. It focuses on a functional positioning, emphasizing its performance and financial advantages over competing platforms. # Product Mailchimp is an all-in-one marketing platform designed for businesses to manage and automate their marketing efforts. It provides tools for email campaigns, customer engagement, and targeted messaging. The ad demonstrates how Mailchimp can be used to send reminders to customers who have left items in their online shopping carts, a valuable feature to recover lost sales. This cart reminder feature can be used for retail businesses of all types. By focusing on the "Mailchimp pays for itself" benefit, the ad addresses a potential purchase barrier by showing a clear ROI and making it an enticing solution for businesses looking to improve their marketing effectiveness. # Visual style The ad features a clean and minimalist visual style, combining a real-life product shot with a digital simulation. The production quality is high, with a focus on clear, crisp imagery. The image treatment includes careful color grading to create a warm, inviting tone. The ad leverages a platform-mimicry style by simulating a phone screen, aiming to feel familiar and easily scannable in the feed. # Hooks Headline: "Mailchimp pays for itself. We really do love Mailchimp." # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop New Arrivals # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a testimonial from Josh Evans of The Biker Company, stating, "Mailchimp pays for itself. We really do love Mailchimp." This provides social proof and establishes Mailchimp as a valuable tool from the perspective of a satisfied customer, adding credibility and immediate trust to the brand's claims. - A section with the text "NEW COLLECTION" and the question "Enjoying your purchase?" is shown adjacent to an image of a bicycle. This is intended to engage customers with a direct question, implying the ad is following up on a recent visit or purchase, and introducing the idea of new products they might also be interested in from the brand's perspective. - Finally, a simulated text message appears with the text "Hi Jim, don't forget these items in your cart!" displayed over an image of the bicycle. This demonstrates a specific use case of Mailchimp: automated cart reminder messages, showing how the platform helps businesses recover potentially lost sales from the brand's perspective.

# Ad summary This Mailchimp ad features a carousel format and emphasizes value and support, using a testimonial from "Kaylin + Kaylin Pickles" to highlight their positive experience with the platform. The ad provides potential customers with a glimpse of Mailchimp's offerings, focusing on re-engaging customers who may be hesitant to complete a purchase. # Brand positioning Mailchimp positions itself as a provider of high-value email marketing solutions, especially in terms of support. The brand aims to occupy a space in the consumer's mind as a reliable and supportive partner for businesses. Mailchimp aligns with a tone of customer satisfaction and seeks to build trust by showcasing real user testimonials. The brand pushes against the perception that all email marketing platforms are equal, emphasizing that Mailchimp provides better support and value. The brand positioning is both functional (providing a service) and emotional (ensuring customers feel supported and valued. # Product The featured product is Mailchimp, an email marketing platform designed for businesses. The ad directly addresses the pain point of customers who are still considering completing a purchase by offering exclusive discounts and encouraging them to return to their cart. The product aims to reduce purchase barriers by providing reminders and incentives to customers who have shown interest but have not finalized their transaction. The ad highlights Mailchimp's ability to help businesses re-engage customers and complete sales, and improve customer satisfaction. # Visual style The ad has a clean and modern visual aesthetic. It combines professional-looking graphics with real-life images to create a sense of authenticity and approachability. The image treatment uses a soft, muted color palette to create a calming effect. The typography is clean and legible, complementing the overall modern design. The layout is simple and easy to scan, making it effective for capturing attention in a fast-paced feed. The design feels native to social media platforms, especially with the use of user-generated content (UGC) style imagery. # Hooks Headline: "We get such a better value with Mailchimp and such better support." # Benefits - [object Object] - [object Object] # Call to action Return to cart # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a testimonial from Ali Mann, Kaylin + Kaylin Pickles, conveying the message that Mailchimp offers better value and support. This is from the perspective of a satisfied customer and aims to build trust and credibility. - The ad then presents a snapshot of an email campaign offering an exclusive discount to high-value customers who are "Still thinking it over?". This showcases Mailchimp's feature of re-engaging potential customers. The intention is to highlight the platform's ability to convert hesitant customers into buyers, which is viewed from the brand's perspective. - The final element shows a text message notification from a business and includes a direct message indicating that the brand noticed you left items behind in your cart. This is from the business's perspective and is intended to encourage customers to complete their purchase.

# Ad summary This ad for Mailchimp features a customer testimonial about the platform's value and support. The ad uses images of pickle-themed content in a sequence of images framed as a phone display to highlight the product. # Brand positioning Mailchimp is presented as a valuable and supportive tool for businesses. The brand's positioning emphasizes the tangible benefits customers receive through its platform. It aims to occupy the space of a reliable and customer-centric solution within the email marketing and automation category. It does this by ensuring businesses feel supported and valued, aligning with the values of customer satisfaction and service excellence. This approach may contrast with competitors who focus solely on technological features, instead offering more functional benefits. # Product Mailchimp is presented as a platform providing tangible value and high-quality support to its users. While the ad does not explicitly define Mailchimp's functional details, it highlights customer satisfaction and service excellence. The inclusion of customer testimonials reinforces the idea that Mailchimp is a reliable solution for businesses seeking assistance and value. The advertisement also uses pickle-themed content shown in the ad in a sequence of images framed as a phone display to highlight the product. # Visual style The ad features a clean and modern aesthetic with a focus on product presentation. The design uses a consistent light purple color scheme, and the visuals are arranged in a balanced and visually appealing layout. The design incorporates a blend of textual and visual elements to convey the brand's value proposition and customer satisfaction. The use of flat design elements and a clear visual hierarchy contributes to a scannable and engaging experience. # Hooks Headline: "We get such a better value with Mailchimp and such better support." # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Return to cart # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a customer quote that praises Mailchimp's value and support. This immediately highlights the brand's strengths from a user's perspective, building trust and credibility. - The testimonial is attributed to real Mailchimp customers, grounding the message and making it more relatable to potential users. This helps convey that the positive experiences are authentic and verifiable. - The ad then displays three images of phone screens, each showing pickle-themed content. This demonstrates the product with playful, on-brand imagery.

# Ad summary This ad promotes Mailchimp, highlighting how connecting it to a Shopify store can automate customer follow-ups and increase return on investment. It features user-generated content showcasing various e-commerce businesses and their use of Mailchimp, emphasizing ease of use and business growth. # Brand positioning Mailchimp is presented as a versatile tool aimed at helping e-commerce businesses automate customer follow-ups and boost their ROI. The brand is portrayed as accessible and supportive, empowering businesses to grow by integrating Mailchimp with their Shopify store, eliminating manual and generic marketing efforts. It pushes against the norm of manual marketing by offering automated solutions and aligns with the values of efficiency and growth. The brand positioning is functional, emphasizing performance and simplicity. # Product Mailchimp is an email marketing and automation platform designed to help e-commerce businesses streamline their customer follow-up processes and increase return on investment. Connecting Mailchimp to a Shopify store automates the process of sending emails and texts based on customer behavior, such as purchases or abandoned carts. This integration eliminates manual effort, ensuring that follow-ups are personalized and timely. The USP of Mailchimp is its ability to significantly improve ROI—up to 41 times—by automating these personalized customer interactions. This product addresses the purchase barrier of time-consuming manual marketing efforts, offering an efficient and automated solution. # Visual style The ad uses a mix of user-generated content and product shots, giving it an authentic and accessible feel. Editing is quick with jump cuts, maintaining a fast pace. The production quality varies, but generally leans towards a UGC feel to appeal to small business owners. The pacing is quick, keeping the energy high. Cuts are timed to music beats and voiceover lines for audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action make the switch to Mailchimp # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with visuals of small business owners and their products, paired with a voiceover that sets up a common challenge: the complexity and effort required to manage a growing business. - 00:03–00:08 Building on the problem, the ad highlights how manual follow-ups can be tedious and ineffective, leading to lost sales. - 00:04–00:11 The narrative shifts to the solution: connecting Mailchimp to a Shopify store. This action automates follow-ups, making them more efficient and personalized. - 00:11–00:20 Finally, the ad emphasizes the significant ROI that Mailchimp customers have seen by connecting their stores and using Mailchimp's automation features.

# Ad summary This image ad promotes The Ecommerce Playbook by Mailchimp, highlighting its value in helping DTC brands scale their businesses. The ad uses a hand holding a phone displaying the ebook cover as a visual, while also incorporating text to emphasize the immediate availability of the resource for download. # Brand positioning Mailchimp, presented with its friendly monkey logo, positions itself as a helpful resource for scaling DTC brands through its Ecommerce Playbook. The brand's positioning leans towards functional benefits, offering practical guidance for modern DTC brands aiming to grow their businesses in the competitive ecommerce landscape. Mailchimp presents itself as more than just a marketing tool, but as a partner that is invested in its customer's growth through educational resources. # Product The advertised product is "The Ecommerce Playbook," a practical field guide for modern DTC brands. The playbook is presented as a resource to help brands scale their businesses. The image shows the playbook displayed on a smartphone screen, emphasizing its accessibility and modern format. It appears to be a guide with insights and strategies, as suggested by the rows of headshots of people who may be contributors or experts. The key selling point is that it is a practical guide that can be immediately downloaded and used to scale a DTC brand's business. # Visual style The ad uses a bright and playful design with a limited color palette and simple shapes to feel welcoming and energetic. The use of a hand holding a phone adds a personal touch. The retro-inspired border and starburst shape add a touch of nostalgia and playfulness. # Hooks Headline: USE THE ECOMMERCE PLAYBOOK TO SCALE YOUR DTC BRAND # Benefits - [object Object] # Features - [object Object] # Call to action DOWNLOAD TODAY! # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the bold claim that it's possible to scale your DTC brand by using the ecommerce playbook. The message is from the brand, designed to immediately grab the attention of viewers who are looking to improve their business growth. - Next, the ad shows an image of the Ecommerce Playbook on a smartphone to visually represent the product and its accessible format. This part of the story is told from the brand’s perspective, highlighting the practicality and modern approach of the guide. - The starburst shape with the words "DOWNLOAD TODAY!" emphasizes the immediacy of the offer. This message is from the brand, intended to create a sense of urgency and encourage immediate action.

# Ad summary Founder of Menscrafted partners with Mailchimp to show how it integrates customer data, drives sales, and increases efficiency. # Brand positioning Menscrafted positions itself as a premium men's grooming brand that's "made for men who do not compromise." The brand emphasizes high-quality ingredients and effective solutions, offering products that range from hair paste to beard oil. The brand wants to occupy the high-end space in the consumer's mind as the ad suggests that their products are effective, worth the cost, and provide a good ROI. # Product The ad highlights Intuit Mailchimp, an email marketing platform that connects e-commerce audience data to drive sales and increase efficiency. The platform offers various features that keep people informed, create specific emails, use dynamic single-use codes, and avoid code leaks. Mailchimp helps e-commerce businesses manage their customer groups and handle the day-to-day operations of their businesses. # Visual style The ad has a UGC feel. It combines polished commercial and home video-style filming. The editing includes a combination of quick cuts and static shots, helping to highlight key information. The pacing is moderate, with cuts timed to coincide with voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Switch to Mailchimp, integrate your data and start fueling your ecommerce growth today # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The founder of Menscrafted addresses the viewer, stating that e-commerce businesses running without connected data are guessing instead of knowing. The message sets up the problem that Mailchimp is intended to solve, presenting it from the perspective of the founder. - 00:04–00:09 00:04–00:09 The founder introduces himself and shares that he partnered with Intuit Mailchimp. The purpose of the partnership is to share how their platform uncovers customer data. This section shares the credibility of the founder and the purpose of Mailchimp. - 00:09–00:21 00:09–00:21 The founder explains the benefits of Mailchimp, emphasizing that it keeps him informed when making decisions. He notes that a flood of new customers starts at the beginning of the year, and without smart marketing and connected data, it’s easy to lose that momentum. He provides a more detailed explanation of what makes Mailchimp valuable. - 00:21–00:25 00:21–00:25 The founder shifts to discussing the importance of email marketing for Menscrafted. He states that one of their biggest sources of income has been from their emails every single week. He is building credibility by sharing how his company benefited from email marketing. - 00:25–00:32 00:25–00:32 The founder then says that email marketing is also one of the most cost-effective ways they have found to keep customers coming back again and again versus paying high-dollar-priced paid ads. He states the value proposition of email marketing over paid advertising. - 00:32–00:42 00:32–00:42 The founder shares that what he likes about Mailchimp is that it connects e-commerce audience data to drive sales and increase efficiency. He then states that it’s nice knowing this part of his business is taken care of. This builds value by sharing specific features and benefits. - 00:42–00:55 00:42–00:55 The founder lists more of Mailchimp's features, including multiple different customer groups, create specific emails that meet those groups' unique needs, drive more sales with personalized offers, use dynamic single-use codes, and avoid code leaks. He again builds value by listing specific features and benefits. - 00:55–01:01 00:55–01:01 The founder reports that Mailchimp e-commerce customers saw up to 30x ROI when they connected their e-commerce store to Mailchimp. He's providing further evidence of the credibility of the platform. - 01:01–01:07 01:01–01:07 The founder encourages viewers to switch to Mailchimp if they feel like they're still guessing. He encourages them to integrate their data and start fueling e-commerce growth today. This section prompts the viewer to take action.

# Ad summary This ad promotes Mailchimp as a solution for small business owners who find marketing overwhelming. The creator highlights the benefit of connecting Mailchimp to an e-commerce store to unlock richer audience data and achieve up to 30 times ROI. # Brand positioning Mailchimp positions itself as an indispensable tool for small businesses, particularly those in the e-commerce space. The brand promotes ease of integration with existing e-commerce platforms and emphasizes the value of data-driven marketing. By highlighting the potential for high ROI, Mailchimp appeals to business owners looking for practical, measurable results. # Product Mailchimp is presented as a marketing automation platform that helps e-commerce businesses personalize email campaigns by unlocking richer audience data. The ad highlights the integration of Mailchimp with e-commerce stores, enabling users to achieve up to 30 times ROI. The product is designed for business owners who find marketing overwhelming and are looking for tools to optimize their email marketing efforts. The Mailchimp integration is available for supported e-commerce stores, sold separately. # Visual style The ad features a hybrid aesthetic, blending a polished commercial feel with a touch of UGC. The editing style consists of quick cuts and static shots, creating a consistent pace. The use of cartoon-like cake with black outline with the real person is a visual motif. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Sign up for Mailchimp today and start getting in front of your target audience # Point of view - [object Object] # Storyline - 00:00–00:03 The creator expresses how much they love running their own business but admits that marketing can sometimes be overwhelming. - 00:03–00:09 The creator shares that by connecting Mailchimp to their e-commerce store, they were able to unlock richer audience data to personalize their email campaigns. - 00:09–00:11 The creator claims that Mailchimp e-commerce users saw up to 30 times ROI. - 00:11–00:16 The creator prompts viewers to sign up for Mailchimp today and start getting in front of their target audience.

# Ad summary This ad promotes Mailchimp by showing how integrating with Shopify can help business owners grow their revenue. The ad features a female entrepreneur who creates flower-shaped rugs using a tufting gun. She emphasizes that business growth requires intentional effort and advocates for using Mailchimp to streamline email and text marketing. # Brand positioning Mailchimp positions itself as an essential tool for small business owners looking to scale their operations efficiently. The brand aligns with the values of intentional growth and leveraging technology for tangible results, suggesting that business success isn't about luck but strategic planning and execution. Mailchimp aims to occupy the space of a user-friendly, integrated marketing platform that helps businesses connect with their audience through email and text, differentiating itself through its Shopify integration to increase revenue. # Product Mailchimp is presented as a marketing platform that helps business owners connect with customers through email and text, improving their revenue and return on investment by integrating with a Shopify store. The ad explicitly states that Mailchimp users with a Shopify-connected store see up to 41 times return on investment. The platform is shown to facilitate email and text marketing campaigns, with a direct mention of connecting Mailchimp to a Shopify store to ensure drops run smoothly. Mailchimp addresses the pain point of haphazard business growth, positioning itself as a tool to make growth intentional, not magical. # Visual style The ad has a bright and cheerful aesthetic, with a UGC feel. The editing style includes quick cuts between shots, which maintains a lively pace. The production quality is clean, with good lighting and stable camera work, enhancing the professional but approachable tone. The ad maintains a consistent, upbeat vibe. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try Mailchimp today. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 If you're a business owner, your big goals don't fail, systems do. This opening asserts the brand's understanding of the audience's ambition and identifies poor systems as the root cause of business struggles. The speaker is a young woman running a business, whose perspective is shared from her creative workspace. - 00:02–00:07 00:02–00:07 I connected Mailchimp to my Shopify store so my drops can run smoothly, with emails and texts that convert. The woman explains how she uses Mailchimp in her own business to create smoother operations and better conversions. The ad transitions to a screen recording of the platform. - 00:07–00:12 00:07–00:12 Mailchimp users with a Shopify connected store see up to 41 times return on investment. This stat is given to support the argument that Mailchimp is effective. The woman is seen working with the product as this stat is shown on-screen. - 00:12–00:15 00:12–00:15 Because growth isn't magic, it's intentional. The woman reinforces the idea that real business growth requires intentional systems and effort. This is stated in a confident and casual tone. - 00:15–00:16 00:15–00:16 Try Mailchimp today. A call to action to try Mailchimp is given at the end of the video. It is delivered in a casual tone and positive expression from the woman.

# Ad summary An image ad for Mailchimp provides viewers with the opportunity to 'Choose the offer that works for you'. Two offers are highlighted: 'Try Free for 14 Days' and 'Upgrade to any Paid Plan 15% off for 12 Months'. # Brand positioning Mailchimp is presented as a user-friendly, accessible platform for email marketing, suitable for businesses of all sizes. The brand aligns with values of simplicity, choice, and affordability, offering flexible solutions that cater to different needs and budgets. Mailchimp pushes against the complexity often associated with marketing tools by providing accessible options, such as a free trial and discounted paid plans, making it easier for businesses to get started and scale their marketing efforts without significant financial commitments. By promoting different offers, Mailchimp shows they understand different customer needs. # Product The product being advertised is Mailchimp's email marketing platform, which offers different subscription plans to cater to varying business needs. Two offers are highlighted: a free trial for 14 days and a 15% discount on any paid plan for 12 months. The free trial allows potential customers to explore the platform's features and functionality without any financial commitment, while the discounted paid plan encourages users to upgrade to a premium subscription with added benefits. These offers address potential purchase barriers by providing accessible options for both new and existing customers, incentivizing them to try or upgrade their Mailchimp subscription. # Visual style The ad features a clean, minimalist aesthetic with a simple color palette of light blue, white, and yellow. The composition is straightforward, focusing on the two central memo notes displaying the offers. The use of masking tape and hand-drawn icons gives the ad a casual, approachable feel, suggesting ease of use and accessibility. The overall production quality is high, with crisp lines and even lighting, creating a professional yet friendly image. # Hooks Headline: Choose the offer that works for you # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Terms apply. Click to learn more. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a headline, 'Choose the offer that works for you,' which immediately puts the customer in control and invites them to consider their options. This is told from the brand's perspective, as they directly address the potential customer to emphasize the flexibility and choice offered by Mailchimp's subscription plans. - The ad highlights two distinct offers: a free 14-day trial and a 15% discount on any paid plan for 12 months. Each offer is presented on a memo note attached with tape and enhanced with an icon. These offers directly appeal to different needs and preferences, allowing potential customers to choose the one that best suits their business objectives and budget, as understood from the brand's perspective. By providing these options, Mailchimp attempts to remove barriers to entry and incentivize customers to explore or upgrade their subscription. - The ad includes a disclaimer, 'Terms apply. Click to learn more,' which appears at the bottom of the ad. This provides transparency and encourages users to seek additional information, as seen from the brand's perspective. By including this disclaimer, Mailchimp manages expectations and ensures customers are aware of any conditions associated with the offers.

# Ad summary A creator shares how Mailchimp's e-commerce tools and integration with Shopify have helped him personalize emails and text campaigns, drive sales without increasing ad spend, and achieve a significant return on investment. # Brand positioning Mailchimp is presented as a powerful e-commerce tool designed to help businesses increase their ROI without increasing ad spending. The brand aligns with a growth-oriented mindset, appealing to businesses looking for smarter and simpler growth solutions. Mailchimp positions itself as a customer-centric solution that provides insights into customer behavior, allowing businesses to personalize email and text campaigns for improved sales. # Product Mailchimp's e-commerce tools provide businesses the ability to personalize email and text campaigns, enabling them to drive sales without increasing ad spending. The integration of Mailchimp with Shopify allows users to gain better insights into customer behavior. The USP is the potential for up to 41 times return on investment for Mailchimp customers with a Shopify-connected store, based on internal Intuit Mailchimp user data from August 2024 to July 2025. This data indicates that ROI reflects revenue from Mailchimp campaigns compared to a user-specific Mailchimp plan and feature costs, with results varying based on user business model and Shopify activity. Mailchimp addresses the purchase barrier of overspending on ads by enabling effective personalization that drives sales. # Visual style The ad has a polished commercial aesthetic with a UGC feel, achieved through natural lighting and a direct-to-camera delivery. The editing rhythm is moderate, with a mix of static shots and smooth transitions between the speaker and screen captures. The pacing is consistent throughout the ad, syncing product actions with the speaker's lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Sign up for Mailchimp today # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad starts with a man telling viewers that Mailchimp's e-commerce tools will help them up their ROI, not their budget. This message is delivered from the brand's perspective, intending to hook the viewer with the promise of increased profitability without increased spending. The tone is confident and appealing. - 00:03–00:07 00:03–00:07 The man transitions into a testimonial, stating that after switching to Mailchimp and connecting his Shopify store, he stopped guessing customer behavior. This provides a customer point of view, building trust by sharing a personal experience. - 00:08–00:12 00:08–00:12 He then mentions he started personalizing emails and text campaigns that actually drive sales. This reinforces the product's benefit of improving sales through personalization and targeted campaigns. - 00:12–00:14 00:12–00:14 The narrative shifts back to the man, emphasizing that this is all achievable without spending more on ads. This highlights the cost-effectiveness of using Mailchimp's tools, which is presented from a brand perspective and appeals to budget-conscious businesses. - 00:14–00:18 00:14–00:18 The ad highlights that Mailchimp customers with a Shopify-connected store have seen up to 41 times return on their Mailchimp investment. This provides a strong value proposition by quantifying the potential ROI, strengthening the appeal of using Mailchimp. - 00:18–00:22 00:18–00:22 The ad concludes with a call to action, inviting viewers to sign up for Mailchimp today if they are building a brand and want smarter, simpler growth. This is delivered from the brand’s perspective, encouraging immediate action.

# Ad summary This ad uses a customer quote to show how Intuit Mailchimp can help local public radio keep growing their support through text messages. # Brand positioning Intuit Mailchimp is presented as a tool to facilitate business and connection with audiences. The brand is positioned as a modern, effective solution for businesses looking to enhance their communication and marketing strategies. By showing a real-world example of how a public radio station uses the platform to drive donations through text messages, Mailchimp aligns itself with values of community support and ease of use. This positions the brand as more than just a business solution but as an enabler for organizations to achieve their missions effectively. # Product Intuit Mailchimp is a marketing platform that facilitates connections with audiences, as shown in this ad through text messaging to boost donations for a public radio station. The platform supports independent public radio by enabling them to quickly see donations come in via text, demonstrating its value in real-time results. The product is for organizations looking to engage with their audience more directly and efficiently, addressing a need for immediate and measurable impact. This makes Mailchimp valuable for non-profits and businesses aiming to enhance their marketing and fundraising strategies. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing real-world usage. The color palette is muted and warm, contributing to a friendly tone. The photo has a soft, natural look, and the layout is simple. The photo has rounded corners. # Hooks Headline: “When we send a text, we see the money start flowing right away…” # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a testimonial from Amber Boozan, an Email Marketing Strategist at WLRN, who shares the success they've experienced using text messages. This is meant to grab the viewer's attention by highlighting the effectiveness of the product directly from a user's perspective. - The ad then transitions to showing a mobile phone displaying a text message exchange. This message illustrates a real-time scenario where the radio station, WLRN, requests donations from their audience. This is meant to give a real-world example of how the product is being used. - The ad concludes with the logos of Intuit Mailchimp and WLRN. This is meant to reinforce the partnership and the brand credibility of Mailchimp by association with a trusted local public radio station.

# Ad summary This ad is about Mailchimp and how it helps business owners with their e-commerce store. It uses a cake decorating metaphor to demonstrate. # Brand positioning Mailchimp positions itself as a solution for businesses looking to enhance their marketing strategies. The brand aims to occupy the space of a comprehensive marketing platform that offers tools and features to personalize email campaigns and unlock richer audience data. The brand's tone is informative and helpful. Mailchimp pushes against the notion that marketing has to be overwhelming by showcasing its user-friendly features and integrations. The brand positioning is functional, focusing on performance and simplicity by enabling businesses to get in front of their target audience. # Product Mailchimp is presented as a marketing platform that seamlessly integrates with e-commerce stores to provide richer audience data, making it easier to personalize email campaigns. It is for business owners who find marketing overwhelming and want a solution to get in front of their target audience. The ad highlights Mailchimp's feature of connecting to e-commerce stores, unlocking richer audience data, and personalizing email campaigns. A USP highlighted in the ad is that Mailchimp users see up to 30 times ROI. Mailchimp addresses the purchase barrier of marketing overwhelm by showcasing how its integrations and features can simplify the process. The ad tells the viewer that Mailchimp is worth trying because it can significantly improve their marketing ROI and help them reach their target audience effectively. # Visual style The ad has a bright and playful aesthetic with a polished feel. The editing style includes quick cuts and static shots. The production quality is high, giving it a commercial feel, which supports the intent to engage potential business owners. Visual motifs include the cartoon-style cake and food items, recurring throughout the ad. The pacing is moderate with consistent cuts. Audio-visual sync is present as text and product actions are timed to the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Sign up for Mailchimp today # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The video begins with a person slicing a cake, decorated to look like a cartoon illustration of a cake slice with pink icing. The narrator states that they love running their business, but marketing can get overwhelming, conveying the initial problem. - 00:02–00:09 00:02–00:09: Next, they put white fondant around the cake, followed by pink fondant on top, and uses black fondant to create line details on the cake. The narrator explains that by connecting Mailchimp to their e-commerce store, they were able to unlock richer audience data to personalize email campaigns, presenting Mailchimp as the solution. - 00:09–00:11 00:09–00:11: The cake is swapped for different kinds of food, still illustrated to look like cartoons. The narrator reveals Mailchimp e-commerce users saw up to 30 times ROI, providing a statistic that reinforces the value of Mailchimp. - 00:11–00:16 00:11–00:16: They put the cake back on the stand and places the cherry on top. The narrator encourages viewers to sign up for Mailchimp to start getting in front of their target audience, acting as a final CTA.

# Ad summary This ad for Intuit Mailchimp shows a user working on their laptop, viewing the platform's automation flows feature, which can drive repeat business with email and SMS. # Brand positioning Mailchimp, now part of Intuit, is positioned as a leading marketing automation platform that empowers businesses to enhance their revenue through strategic email and SMS campaigns. The brand aims to occupy the space of a reliable and innovative solution for businesses looking to scale their marketing efforts. Its value proposition is deeply functional, focusing on tangible outcomes such as increased revenue, efficient automation, and streamlined marketing processes. The brand aligns with a results-driven, tech-forward approach, catering to businesses that prioritize measurable growth and operational efficiency. # Product The product featured is Mailchimp's marketing automation platform, specifically highlighting its automated email and SMS capabilities. It is designed for businesses aiming to drive repeat business and increase revenue. The ad explicitly mentions that users can "See up to 9x more revenue with automated email & SMS," which serves as a key selling point. The product works by allowing users to create and manage automated workflows, as seen on the laptop screen, that integrate both email and SMS marketing strategies. This combination helps in nurturing customer relationships and driving sales through targeted and timely communications. The platform appears to address the pain point of managing complex marketing campaigns by offering a centralized, user-friendly interface to design and deploy automated marketing flows. # Visual style The ad employs a clean and professional visual style, with a focus on showcasing the Mailchimp platform in a real-world context. The production quality appears to be high, with well-lit and sharply focused imagery. The neutral background and clear presentation of the laptop screen contribute to a scannable and informative design. The color palette is muted, with the red-burgundy clothing adding a subtle pop of color. The overall aesthetic is designed to convey trust and reliability, aligning with the brand's position as a leading marketing automation platform. # Hooks Headline: See up to 9x more revenue with automated email & SMS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the benefit of using Intuit Mailchimp's automated email and SMS features, claiming users can "See up to 9x more revenue." The brand is presenting this as a value proposition at the start to grab the viewer's attention and highlight the potential ROI of using their platform. - The ad then showcases a person using a laptop, with the Mailchimp "Automation Flows" interface visible on the screen. The brand wants to demonstrate the product in action and provide a visual representation of how users can manage their automated marketing campaigns.

# Ad summary This ad targets marketers who are struggling with flat list growth. A woman shares data points on marketing opt-ins and phone numbers, then introduces a report to download that helps to fix the flat list growth. # Brand positioning The brand aims to occupy the space in the consumer's mind as an expert in marketing strategies. The brand's tone is professional and aims to solve problems with data and information that most marketers do not know, which encourages the customer to want to learn more. The brand pushes against marketing norms or behaviors. # Product The product is a new report titled, "The Art of the Opt-In," which helps marketers to see what's broken and how to fix it. It is implied that the report contains unique, unknown data points about the way marketers should be optimizing their opt-ins, as well as how to best grow marketing lists. # Visual style The aesthetic of the ad is polished and clean with static shots and smooth transitions. The production quality looks high-end and the overall tone is professional. The pacing is slow and deliberate with about 10-15 cuts per minute, each synced to the audio. # Benefits - [object Object] # Features - [object Object] # Call to action Download our new report # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman states that marketers think they are optimizing opt-ins, but consumers think they're missing the mark. This opens the ad by identifying a problem or disagreement that sets the stage for what's to come. It is delivered from the brand/expert POV and feels professional. - 00:05–00:12 00:05–00:12 She states that brands are sending more messages than ever, but fewer than half of consumers say they are paying more attention. This builds on the problem, with the speaker further stating how marketers are struggling to gain attention. This is delivered from the brand/expert POV and feels professional. - 00:13–00:19 00:13–00:19 She states that lots of marketers ask for phone numbers during the opt-in process, but only 28% of consumers are willing to give it. This is delivered from the brand/expert POV and feels professional. - 00:20–00:26 00:20–00:26 She states that about 78% of marketers think their lists are high quality, when actually, fewer than one third are. This is delivered from the brand/expert POV and feels professional. - 00:27–00:35 00:27–00:35 She says that if your list growth feels flat, stop guessing and download our new report, "The Art of the Opt-In," to see what's broken and how to fix it. This is the call to action moment, with the speaker telling the viewer exactly what to do to solve the problem. This is delivered from the brand/expert POV and feels professional.

# Ad summary This image ad promotes Mailchimp's Ecommerce Playbook, presenting it as a practical field guide for modern DTC brands, containing frameworks and tactics from world-class experts. # Brand positioning Intuit Mailchimp positions itself as a leader in the ecommerce space by offering resources and guidance to modern DTC brands. The brand highlights its expertise by featuring content from world-class experts, suggesting a commitment to providing high-quality, actionable advice. This positions Mailchimp as a partner that not only offers tools but also insights to help businesses succeed in the competitive DTC market. By framing its product as a playbook, Mailchimp aligns with a strategic, results-oriented approach, contrasting with more generic or theoretical content. # Product The product is Mailchimp's Ecommerce Playbook, a practical field guide designed for modern DTC brands. It contains 15 chapters of frameworks and tactics from 22 world-class experts, offering readers actionable strategies for their businesses. The playbook aims to provide a hands-on resource, distinguishing itself from theoretical guides by focusing on practical application. The ad encourages viewers to "swipe for more," suggesting an interactive element, possibly leading to further information or a download. # Visual style The ad uses a retro visual style, characterized by thick borders, halftone patterns, and bold typography reminiscent of the 1970s. The production quality appears polished, with clean graphics and a well-balanced layout. This style creates a sense of nostalgia while maintaining a modern, approachable feel. # Hooks Headline: The Ecommerce Playbook # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SWIPE FOR MORE # Point of view - [object Object] # Storyline - The ad aims to capture attention by presenting Mailchimp's Ecommerce Playbook as a go-to resource for DTC brands. The brand is presenting information. - The ad highlights the practical and expert-backed nature of the playbook, emphasizing its value to modern DTC businesses. The brand is presenting information. - The ad prompts users to swipe for more information, creating an interactive element and encouraging engagement. The brand is presenting a CTA.

# Ad summary This Mailchimp ad promotes a feature that allows users to target customers who are most likely to purchase, potentially doubling their revenue. # Brand positioning Mailchimp is presented as a modern, data-driven marketing platform that empowers businesses to optimize their revenue by strategically targeting high-potential customers. The brand aligns with a sophisticated, tech-forward approach to marketing, moving away from broad, untargeted campaigns and instead focusing on precision and efficiency. The brand aims to occupy the space of an indispensable growth partner for businesses looking to maximize their marketing ROI through intelligent segmentation and predictive analytics. # Product The featured product is Mailchimp's predictive segmentation tool, designed to help users identify and target customers most likely to make a purchase. This tool analyzes customer data to highlight "high value customer" segments, allowing businesses to focus their marketing efforts on the most promising leads. The ad presents this as a way to potentially double revenue, addressing a key purchase barrier by promising a significant return on investment. The product is presented being used on a modern laptop, implying ease of access and integration with existing workflows. The tool works by analyzing a number of values, including Likeliness to target and Customer Lifetime value. # Visual style The ad uses a clean, professional aesthetic with a focus on showcasing the Mailchimp platform in a real-world setting. The production quality is high, with clear lighting and sharp focus on the key elements, such as the laptop screen and the hands interacting with it. The shot is from above and feels natural. The ad uses a light color background, clean typography, and minimal distractions. This visual style suggests reliability and ease of use. # Hooks Headline: See up to 2x more revenue # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by stating that users can see up to 2x more revenue by targeting customers most likely to purchase, setting the primary value proposition and framing the problem being solved from the brand's perspective. The intent is to immediately grab the viewer's attention with a clear and compelling benefit that addresses a primary concern for business owners: increasing revenue. - Next, a screen is shown with the Mailchimp platform in use. A notification reads "Your high value customer segment is ready!" This is from the customer's point of view and demonstrates the tool in action, showing how it identifies high-value customer segments, thereby substantiating the claim made in the first beat.