How Intake Breathing Advertises on Meta

# Ad summary The ad compares Intake's nasal device to nasal strips. The ad highlights the percentage of users who snore less, sleep better, and feel complete relief from deviated septum, contrasting these positive results with a universal 'X' for nasal strips across the same benefits. # Brand positioning Intake is presented as a modern, science-backed solution for improving sleep quality and relieving symptoms associated with deviated septum. The brand differentiates itself by offering a device that demonstrably helps users snore less, sleep better, and experience relief from deviated septum, as proven by user statistics. The brand positions itself as a superior alternative to traditional nasal strips, focusing on tangible results and user satisfaction. # Product The Intake product is a small, dark gray nasal device designed to improve breathing and relieve symptoms associated with snoring and deviated septum. It is intended for users who seek better sleep quality and relief from nasal congestion. The ad highlights that 87% of users snore less, 92% sleep better, and 90% feel complete relief from deviated septum when using Intake. The product is presented as an alternative to nasal strips, implying it addresses the same needs but with superior results. The statistics suggest the product overcomes the purchase barrier of uncertainty by demonstrating a high likelihood of positive outcomes. # Visual style The ad uses a clean, minimalist aesthetic with a focus on clarity and direct comparison. The production quality appears polished, with even lighting and sharp focus on the products. The layout is simple, using a clear "vs." format to highlight the differences between Intake and nasal strips. The color palette is muted, with grays, greens, and tan tones, giving a clinical and trustworthy feel. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting the Intake nasal device next to the "intake" logo. This is intended to introduce the product as the hero of the ad, and it is told from the brand's perspective. - Next, the ad visually contrasts the Intake device with a nasal strip, identified by the text "nasal strips." This is designed to position Intake as an alternative to a known solution, and it is told from the brand's perspective. - The ad then highlights three key benefits, supported by user statistics: "87% of Users Snore Less", "92% of Users Sleep Better", and "90% of Users Feel Complete Relief from Deviated Septum." Each benefit is accompanied by a green check mark, emphasizing the positive results. A gray X is placed next to the benefits for nasal strips. This is told from the brand's perspective.

# Ad summary A woman tests a device designed to open up nasal passages and expresses her satisfaction with the product. # Brand positioning The brand seeks to occupy a space in the consumer's mind as a functional solution for improving breathing, particularly during sleep and exercise. The brand promotes a lifestyle of health and wellness, aligning with individuals who prioritize optimizing their physical performance and comfort. It positions itself as an alternative to traditional nasal strips, offering a potentially more effective and comfortable solution. # Product The advertised product is a device designed to open up nasal passages for improved breathing. It is presented as an alternative to nasal strips, offering a more effective and comfortable solution for individuals seeking to enhance their breathing during sleep and exercise. It addresses the purchase barrier of skepticism by demonstrating its immediate impact and highlighting its benefits for various activities. It is intended for anyone that wants to improve their breathing and get 'cold air' to their brain. # Visual style The ad has a raw, unfiltered aesthetic with natural lighting and minimal editing, creating a casual, relatable feel. The editing style is characterized by static shots and jump cuts, enhancing the sense of authenticity and immediacy. The overall production quality suggests a UGC feel, reinforcing the impression of a genuine customer review. The pacing is moderate, with the cuts timed to emphasize key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The woman struggles to apply a nasal device while looking up at the camera. This suggests the product may be difficult to put on. - 00:04–00:05 00:04–00:05 The woman expresses surprise and relief after successfully applying the device. This conveys the immediate impact of the product. - 00:06–00:09 00:06–00:09 She states that she purchased the device with her own money. This is meant to build credibility and authenticity, as she is presenting herself as a genuine customer. - 00:10–00:17 00:10–00:17 She claims that using such devices is essential for proper living, especially for sleep and exercise. This reinforces the product's functional benefits and highlights its value for different use cases. - 00:18–00:28 00:18–00:28 Continuing from the previous point, she marvels at being able to run with her mouth closed while wearing the device and that a Breathe Right strip could never accomplish what this device can do. The woman is speaking from her own perspective and personal experience with the product in a tone of excitement and satisfaction.

# Ad summary This ad features a compilation of first-time reactions to using Intake Breathing, a nasal strip designed to improve breathing. The ad shows various people at what appears to be a trade show trying the product for the first time and expressing their positive reactions. # Brand positioning Intake Breathing is presented as a brand focused on improving breathing through a simple, innovative product. The brand aims to occupy a space in the consumer's mind as a provider of immediate and noticeable breathing enhancement. The brand aligns with a lifestyle of wellness and physical performance. It sets itself apart by offering a functional solution (improved airflow) with an immediate, tangible benefit. The brand's positioning is primarily functional, focusing on the performance and simplicity of the product. # Product The product is a magnetic nasal strip designed to open up the nasal passages and improve airflow. It is advertised for anyone looking to breathe easier and enhance their overall well-being. The nasal strip is applied to the bridge of the nose and held in place by small magnets. Key features include its ability to instantly increase airflow, allowing users to breathe more freely. The ad highlights moments of use at a fitness expo. A barrier addressed is skepticism about the product's effectiveness, which is countered by showing immediate positive reactions from first-time users. The ad tells the viewer that this product is worth trying because of its instant and noticeable impact on breathing. # Visual style The ad has a casual, UGC-style aesthetic with handheld camera work and quick cuts. The production quality appears to be a hybrid, combining authentic reactions with a polished commercial feel. The editing pace is fast, with numerous cuts per minute, keeping the energy high and engaging. The visuals are synced with the audio, with cuts often timed to coincide with spoken reactions and sound effects. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman expressing surprise and relief after using the product for the first time. The intention is to immediately capture the audience's attention with a genuine and positive reaction. The perspective is from a customer who has just experienced the product's benefits, conveyed through her surprised expression and vocalization. The tone is lighthearted and intriguing, meant to pique curiosity. - 00:02–00:17 00:02–00:17 The ad transitions to a montage of various individuals trying Intake Breathing and reacting positively, using words like "wow" and "crazy" to express their surprise and satisfaction. This builds on the initial reaction by showing a range of people experiencing similar benefits, reinforcing the product's effectiveness. The perspective is from multiple customers, each sharing their immediate experience, conveyed through varied demographics and expressions. The tone is enthusiastic and convincing, creating a sense of widespread approval. - 00:17–00:30 00:17–00:30 The montage continues, showcasing more diverse reactions and positive feedback from first-time users. This further strengthens the impression of the product's universal appeal and effectiveness. The perspective remains customer-focused, with each individual adding their unique experience and endorsement, conveyed through diverse reactions and expressions. The tone is consistently positive and persuasive, building a strong case for the product's value. - 00:30–00:43 00:30–00:43 More reactions are displayed, showing people impressed by the product's impact on their breathing. This reinforces the idea that the product delivers noticeable and immediate results. The perspective is still from the customer's point of view, conveyed through genuine expressions of surprise and satisfaction. The tone remains enthusiastic and persuasive, maintaining the momentum of positive feedback. - 00:43–01:02 00:43–01:02 The ad continues with additional reactions, emphasizing how the product feels and its positive impact on breathing. This adds depth to the testimonials by highlighting specific sensations and benefits, making the product more relatable. The perspective is primarily customer-driven, with individuals describing their personal experiences, conveyed through detailed descriptions and emotional expressions. The tone is informative and persuasive, aiming to convert viewers into potential customers. - 01:02–01:23 01:02–01:23 The video concludes with even more people expressing their excitement and satisfaction, some even claiming they'll wear it forever. This leaves the audience with a strong impression of the product's desirability and effectiveness. The perspective remains heavily customer-focused, with the final testimonials solidifying the product's positive reception, conveyed through statements of intent and enthusiasm. The tone is overwhelmingly positive and conclusive, reinforcing the overall message of the ad.

# Ad summary This ad for Intake promotes the brand as a product that will allow you to breathe better while you sleep, saving you money. It is offering a deal on deal bundles of their product. # Brand positioning Intake is presented as a modern sleep-improvement product. The brand focuses on breathability and affordability, as shown through the offer of a deal bundle, suggesting a solution for better sleep at a lower cost. The brand positions itself as a functional solution in the sleep aid market, prioritizing practical benefits such as improved breathing and cost savings. The ad maintains a simple and direct approach, ignoring emotional appeals in favor of a straightforward presentation of functional value. # Product The Intake product is a small, flexible nasal strip designed to improve breathing during sleep. The device is adhered to the nose to open up the nasal passages and facilitate better airflow. The ad clearly states its key benefit, which is allowing the user to "Breathe better," implying that it is a solution for nasal congestion, snoring, or other breathing difficulties during sleep. The product is displayed on a man's nose as he sleeps, directly demonstrating its application and use case. The deal bundles offer a cost-saving incentive, potentially overcoming a purchase barrier by providing more value for the money. # Visual style The ad has a clean, modern visual style with a focus on simplicity and direct communication. The production quality appears to be high, with a clear, well-lit image of the product and the sleeping man. The color palette is minimal, using white and green text on a dark background, which creates contrast and makes the text stand out. The layout is straightforward, with the brand logo and information at the top, followed by the headline, product image, and offer. This design approach prioritizes scannability and stop power in the feed by using bold typography and a realistic image of the product in use. # Hooks Headline: Breathe better. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with the Intake logo and brand information, including their star rating and number of reviews. This aims to immediately establish brand recognition and build trust through social proof by showing a high rating from numerous reviews. The perspective is that of the brand, highlighting its reputation and credibility. - The next message conveys the time-sensitive nature of a promotional offer for deal bundles that are running out. The intent is to create a sense of urgency and scarcity, prompting viewers to act quickly to take advantage of the limited deal. This part of the story is communicated from the brand's POV, pushing a sale and reducing purchase hesitation. - The focal point of the ad emphasizes the product's key benefit: "Breathe better" and save $44. This message is positioned as the core value proposition, promising improved breathing and cost savings, which should be enticing to anyone seeking a sleep aid solution. This portion of the ad can be considered to be from the customer's perspective, speaking directly to their need for better sleep and savings. - The final narrative beat shows a man sleeping peacefully with the Intake device on his nose. This is intended to visually reinforce the product's promise of improved breathing during sleep, allowing the audience to visualize the product in action and its potential positive impact. This element provides a realistic depiction of the product in use, from the customer's perspective, conveying an image of comfort and relief from breathing difficulties.

# Ad summary A compilation of people trying out the Intake nasal dilator product and being pleasantly surprised. # Brand positioning Intake is presented as a company that aims to improve breathing. The ad presents Intake as a product to help people breathe better. By positioning itself as a solution to breathing difficulties, the brand seeks to occupy a space in the consumer's mind as a facilitator for enhanced physical performance and overall well-being. # Product The product being advertised is a nasal dilator designed to improve breathing. The product is for anyone who wants to breathe better or is experiencing difficulty breathing. The nasal dilator is a small device that is placed in the nose. It is made of a flexible material that expands the nasal passages, allowing for more airflow. By addressing a key barrier to physical performance and daily comfort, Intake positions itself as a must-try solution for individuals seeking to optimize their breathing. # Visual style The ad is filmed in a convention center and has a standard production quality with quick cuts. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 Several people express surprised sounds after trying Intake nasal dilators.

# Ad summary This ad showcases a product designed to open up the wearer's nasal passages. A man applies the product to a woman's nose, and she comments that it feels good and makes her nose feel wider. She says that if you are always congested or snore at night, this product can help. # Brand positioning This ad positions its brand as a provider of functional devices aimed at improving nasal breathing. The brand focuses on straightforward solutions that address common discomforts like congestion and snoring. The brand's positioning is functional and focuses on practical improvement. # Product The product featured is a device designed to open the wearer's nasal passages for easier breathing. It is marketed to those who are frequently congested or snore at night. It consists of two curved black bands connected by a thin band that sit just inside the nose with the help of magnets. The product has varying levels of intensity and features strong magnets to ensure it stays in place while sleeping. # Visual style The visual style of the ad is simple and direct, with a focus on demonstrating the product. The editing is basic, with static shots and minimal transitions, giving a UGC feel that suggests authenticity. The lighting appears to be natural, and the overall production quality is casual, aligning with the creator style. The pacing is consistent throughout, focusing on clear demonstration and concise information delivery. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action I'm going to link it # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A man and a woman stand in front of a brick wall. The man holds a small device. - 00:01–00:03 00:01–00:03 The man tells the woman, "You're not ready for this one," implying that what he is about to do will be intense. This is meant to create curiosity. - 00:03–00:06 00:03–00:06 He then applies the device to her nose and asks her to breathe. He confirms that it makes a difference. - 00:06–00:11 00:06–00:11 He displays a larger version of the product and says she isn't ready for level four. The woman agrees. This increases curiosity about level four. - 00:11–00:17 00:11–00:17 He applies the level one device again and tells her to breathe, which she does. The woman comments that it feels good. - 00:17–00:21 00:17–00:21 The woman states that the product made her nose look super wide. She says that it feels so good. - 00:21–00:32 00:21–00:32 The woman, wearing the product, tells the viewer that if they are always congested or snore at night, they should use this product. She loves that the magnets are strong so that the product does not come off while sleeping. She says these are the reason why this product is selling out, and that she is going to link it for her audience.

# Ad summary This ad promotes Intake magnetic nasal strips. The ad suggests that most people do not breathe correctly, and highlights the functional and aesthetic benefits of the product. The ad shows different scenarios of the product being used from sleeping to playing basketball. # Brand positioning Intake is presented as a functional health brand offering a nasal strip solution for better breathing. The brand promotes a lifestyle of well-being, energy, and better sleep through optimized nasal breathing. It is positioned as a modern, tech-forward solution within the health and wellness category, using clean visuals and a focus on scientific claims like decibel reduction in snoring. The brand aligns with the emotional need for a good night's rest and increased energy levels, while also addressing the functional need for better breathing. It breaks from traditional medicinal approaches by presenting a sleek, aesthetically pleasing product, distancing itself from clinical or medicalized imagery. # Product Intake nasal strips are a patented magnetic nasal strip designed to help users breathe better. These strips are designed to support deeper, more restful sleep, reduce snoring, and help minimize mouth breathing. The product is intended for people who have trouble breathing through their nose and want to improve their breathing, reduce snoring, and wake up refreshed with more energy throughout the day. They come in a variety of colors and are presented as a risk-free purchase due to the “better breathing guarantee. # Visual style The ad has a polished aesthetic, combining studio-lit product shots with lifestyle clips. The editing style is quick cuts to keep the viewer engaged, but also static shots of the product in place to further emphasize the brand’s claims. The pacing is consistent, around 18 cuts per minute, which adds to the ad's rhythm. Audio and visual elements are timed to coincide and make the ad more engaging. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get Yours at IntakeBreathing.com # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a direct claim suggesting the viewer likely has poor breathing habits. - 00:02–00:06 The ad presents a statistic citing that 7 in 10 people have trouble breathing through their nose, attempting to normalize the viewer's own breathing issues and make them feel more common. This is to establish the need for the product. - 00:07–00:09 The ad introduces Intake as a magnetic nasal strip designed to help the user breathe better. This reveals the product that will solve their breathing issues. - 00:10–00:13 The ad details additional benefits of using the nasal strips, including deeper more restful sleep. - 00:13–00:16 The ad highlights the benefit of reduced snoring and minimizing mouth breathing. - 00:17–00:19 The ad describes the benefit of waking up refreshed. - 00:20–00:23 The ad highlights the benefit of increased energy during the day. - 00:23–00:27 The ad shows how millions are making the change to intake breathing before providing a call to action. - 00:27–00:30 The ad ends with a call to action to try the product today, risk-free, with our better breathing guarantee. This lowers the barrier to purchase.

# Ad summary This ad promotes Intake, a magnetic nasal strip that helps users breathe better. It highlights the product's benefits such as deeper sleep, reduced snoring, and increased energy, appealing to individuals seeking improved sleep and overall well-being. The ad uses a combination of visuals featuring diverse individuals using the product and text overlays to convey key messages. # Brand positioning Intake is positioned as a solution for better breathing, placing it in the health and wellness market. The brand emphasizes functional benefits such as improved sleep and increased energy, appealing to consumers seeking practical solutions. The brand challenges the norm of relying on traditional methods for breathing improvement by offering an innovative nasal strip. It adopts a functional and benefit-oriented approach, focusing on outcomes such as deeper sleep and reduced snoring. # Product The product being advertised is Intake, a patented magnetic nasal strip designed to help users breathe better. It is intended for individuals who have trouble breathing through their nose, snore, or experience mouth breathing. Intake supports deeper, more restful sleep, reduces snoring, and provides more energy throughout the day. The ad addresses the purchase barrier by offering a risk-free trial with a better breathing guarantee. The product's USP is its magnetic design, which improves nasal airflow to provide various health and lifestyle benefits. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high, blending product demos with lifestyle shots of diverse individuals. The pacing is moderate, maintaining a consistent rhythm throughout. Product actions and text overlays are timed to the music beats and voiceover lines, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try it today risk-free with our better breathing guarantee # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the Intake logo and the question, "Chances are, you suck at breathing." This immediately captures the viewer's attention by suggesting a common problem. - 00:02–00:06 00:02–00:06 The ad introduces a statistic: "7 in 10 people have trouble breathing through their nose." This presents a widespread issue and establishes the need for a solution, which is delivered from the brand's perspective. - 00:06–00:10 00:06–00:10 The ad introduces Intake as a "magnetic nasal strip that helps you breathe better," highlighting its key function and benefits. This is presented from the brand's perspective to offer a solution to the previously identified problem. - 00:10–00:16 00:10–00:16 The ad shows a man and a woman sleeping with the product as the voiceover describes its benefits: "Designed to support deeper, more restful sleep. Reduce snoring and mouth breathing." This highlights the direct outcomes of using the product from the brand's perspective. - 00:16–00:23 00:16–00:23 The ad shows various individuals waking up refreshed and active, with the voiceover stating, "So you wake up refreshed and ready to go, with more energy throughout the day." This emphasizes the positive impact on daily life from the brand's perspective. - 00:23–00:29 00:23–00:29 The ad concludes with a woman applying the product and smiling, followed by a call to action: "See why millions are making the change to Intake breathing. Try it today risk-free with our better breathing guarantee." This encourages viewers to try the product, emphasizing its popularity and risk-free nature from the brand's perspective.

# Ad summary A woman explains why nasal breathing is important for manifestation and how using Intake can help. # Brand positioning The brand, Intake, offers nasal strips to help the consumer breathe through their nose and deepen and steady their breath, and in turn, their state. The brand positions breathing through the nose as essential for personal development and achieving one's dream life. Intake aims to occupy a functional space in the consumer's mind: helping people expand their life through breath. The brand uses a creator to build trust and promote the product. The tone of the brand is casual and relatable, not overtly polished or sales-focused. # Product The product being advertised is Intake nasal strips, which are placed on the nose to help facilitate nasal breathing. According to the ad, Intake nasal strips help to deepen and steady the user's breath, signaling safety and allowing expansion. The presenter in the ad touts the benefits of Intake, especially during busy and stressful times. By steadying the breath, Intake provides a foundation for a user to build their dream life. # Visual style The ad has a polished UGC feel, employing a static camera shot and simple background. The overall tone is casual and relatable, as if the creator is talking to a friend. The pacing is consistent, mirroring the conversational pace of the speaker. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Let me know if you need help. # Point of view - [object Object] # Storyline - 00:00–00:00 The video opens with a woman presenting the product and introducing the topic of manifestation. - 00:00–00:05 00:00–00:05 The woman explains that manifestations might not be working because you cannot build your dream life from survival mode. She asserts that she knows this as a fact and has tried to do it herself. The woman is speaking directly to the camera with a casual tone. - 00:07–00:11 00:07–00:11 The woman discusses how shallow breathing causes the brain to think it is under threat. She establishes the link between breathing and mindset. The tone here is serious and concerned. - 00:13–00:17 00:13–00:17 The woman elaborates, stating that when you are in threat mode, the body chooses protection rather than expansion, meaning that your dream life cannot be built on this foundation. - 00:22–00:28 00:22–00:28 The woman introduces nasal breathing as a solution, recommending breathing in through the nose and, as a result, using Intake. - 00:29–00:39 00:29–00:39 The woman emphasizes her use of Intake on busy days as an entrepreneur, asserting that it helps her to deepen and study her breath. The tone is friendly and empathetic. - 00:43–00:50 00:43–00:50 She describes how steady breath and state allow expansion to land, asserting that expansion requires safety. The tone is inspirational. - 00:51–01:00 00:51–01:00 She concludes the video by encouraging the audience to expand their lives, to breathe through their noses, and to ask her for help. The tone is motivating.

# Ad summary A woman tests out different nasal dilators and explains the process of breathing through them. # Brand positioning The brand is presented as a solution for improving nasal breathing, particularly for those with nasal congestion or difficulty breathing through their nose. The brand offers a range of nasal dilators, each designed to provide a different level of breathing support. The ad positions the brand as an innovative and effective solution, offering a way to enhance airflow and alleviate nasal breathing issues. The brand's positioning appears functional, focusing on the practical benefits of improved nasal airflow and breathing comfort. # Product The product featured in the ad is a set of nasal dilators designed to improve nasal breathing. The dilators come in four levels, each providing a different degree of nasal passage opening. The product works by gently widening the nasal passages to increase airflow and ease breathing. The dilators are intended for anyone who experiences difficulty breathing through their nose, whether due to congestion, allergies, or structural issues. The product's USPs include its multi-level design, allowing users to customize the degree of dilation, and its potential to alleviate nasal breathing problems. The product is demonstrated during the ad. # Visual style The ad has a UGC feel with natural lighting and minimal editing. The production quality is simple, supporting the casual tone of the video. The camera is handheld, and the editing consists of basic cuts. The pacing is consistent with around 12 cuts per minute. The audio aligns with the visual content. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces the video and states that she wasn't expecting level 4. - 00:02–00:07 00:02–00:07: The creator tests level 1. She sniffs and says it is nice. - 00:08–00:12 00:08–00:12: The creator tests level 2. She sniffs and says it is better. - 00:13–00:21 00:13–00:21: The creator tests level 3. She sniffs, and expresses some surprise at how the dilator opens up. - 00:22–00:30 00:22–00:30: The creator tests level 4. She sniffs and says that it is literally insane and that it feels like she isn't even sick anymore.

# Ad summary A woman films her fiance trying out nose vents. He has a deviated septum and has breathed out of his mouth his whole life. He tries the product, and is impressed by the amount of air he can now breathe through his nose. # Brand positioning This ad promotes nasal vents that help people breathe better through their nose. The brand positions itself as a solution for people who have trouble breathing through their nose due to a deviated septum or other nasal congestion issues. The brand aligns with a lifestyle of comfort and relief, as breathing issues can be uncomfortable. # Product The product is a black, flexible nasal vent designed to open nasal passages and improve airflow. It is intended for people who have trouble breathing through their nose. The product is designed to provide immediate relief and allow users to experience a full breath of air, potentially for the first time. The ad directly addresses the pain point of mouth breathing and the discomfort of a deviated septum. # Visual style The ad has a casual, UGC feel, filmed in a brightly lit home setting with a handheld camera. The editing is simple with direct cuts between shots, and text overlays. The overall aesthetic is authentic and relatable, resembling content made for platforms like TikTok or Instagram Reels. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of a man's face as a woman inserts a black nasal vent into his nose. The man looks skeptical but allows her to proceed, setting up the expectation that the product will be tested and reviewed. - 00:03–00:04 The man expresses surprise at the size of the nasal vent, indicating that it is larger than he expected. This moment adds a touch of humor and realism, as it captures his initial reaction to the product. - 00:06–00:07 The woman inserts the nasal vent into the man's other nostril, and he comments on how different he can now breathe. This is the first moment of validation for the product, as the man acknowledges a positive change, piquing the viewer’s curiosity. - 00:07–00:08 The woman asks if there's a difference while inserting the nasal vent into the man's nose. He confirms that there is a big difference, emphasizing the product's effectiveness, and then she continues with the insertion. - 00:08–00:17 The man audibly breathes through his nose for the first time. This creates a dramatic moment of realization, highlighting the product's ability to open nasal passages. - 00:17–00:21 The man expresses surprise, stating that it feels weird, as he’s able to breathe normally for the first time. He then asks if that's how normal humans breathe. This showcases how impactful the product is for someone who has always struggled with nasal breathing. - 00:21–00:25 The woman asks if he can breathe better. The man replies that he feels like he's suffocating on the air. This communicates the overwhelming sensation of breathing freely through the nose, reinforcing the product's immediate impact and benefit. - 00:25–00:28 The woman invites the man to take a full breath to test out the nasal vents. She expresses a tone of care and validation. - 00:28–00:30 The man responds with an affirmative “Mhm” and proceeds to take a deep, noticeable breath, further emphasizing the change in his breathing experience. - 00:30–00:35 The man looks upwards as he inhales deeply. He exclaims that there is so much air, indicating a significant improvement in his breathing. This builds on the previous moment by solidifying the product's effectiveness, emphasizing that he can feel the air from down here. - 00:44–00:47 The ad concludes with the man and woman wishing each other a happy Valentine's Day, ending on a lighthearted note and creating a sense of genuine connection.

# Ad summary This ad shows people trying the Intake Breathing nasal strip for the first time. The video consists of a compilation of short clips featuring a diverse group of people, each wearing the nasal strip and expressing surprise and satisfaction after using it. The ad aims to demonstrate the immediate impact and positive reactions to the product. # Brand positioning Intake Breathing aims to occupy the space of innovative breathing solutions that enhance airflow and overall breathing experience. The brand aligns with a lifestyle of improved physical performance, health, and well-being. It positions itself as pushing against the norms of traditional nasal strips by offering a unique and effective product that provides an immediate and noticeable difference. The brand positioning is both functional (enhancing airflow) and emotional (creating a sense of surprise and satisfaction). # Product The Intake Breathing nasal strip is a magnetic nasal strip designed to improve airflow through the nasal passages. The product is for anyone seeking to enhance their breathing, particularly during physical activities or for general well-being. The ad explicitly highlights the immediate and noticeable difference the product makes in the breathing experience, with users expressing surprise and satisfaction after their first use. It addresses the purchase barrier of skepticism by showcasing real-time positive reactions from diverse individuals, demonstrating that it enhances airflow. # Visual style The ad has a UGC (user-generated content) feel, with handheld camera work and quick cuts between different people and reactions. The production quality is casual and unpolished, giving it an authentic feel. The pacing is quick, with numerous cuts per minute, which helps maintain viewer engagement. The audio-visual sync is mostly aligned with each soundbite's speaker. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with several individuals trying Intake Breathing nasal strips for the first time. - 00:02–00:06 Each person's reaction is captured as they experience improved airflow. The ad emphasizes the surprise and satisfaction through each subject's facial expressions and comments. - 00:06–00:11 The montage of reactions continues, with subjects using expressions like "Wow", "That's crazy" and "Oh my god". - 00:11–00:17 The reactions continue, from statements like "I love it" to "It's crazy." - 00:17–00:23 More subjects express the feelings brought on by the nasal strips. - 00:23–00:30 Each person expresses amazement as they experience the benefits of the product. - 00:30–00:36 Viewers are presented with many more first-time reactions. - 00:36–01:23 The first-time reactions continue. The ad concludes with additional reactions, solidifying the product's positive impact. The continuous positive reactions reinforce the product's effectiveness and leave a lasting impression.

# Ad summary A short video demonstrating the use of nose strips on a boyfriend and girlfriend. The video shows the strips being applied and then focuses on the girlfriend's reaction while laying in bed using her phone. The overall tone is humorous and relatable, with the focus on the couple's shared experience. # Brand positioning This ad showcases a lighthearted and relatable brand that is comfortable pushing against the 'perfect' image often seen in the beauty and skincare industry. By presenting a product within a candid, in-home setting and leveraging humor, the brand seeks to position itself as approachable and authentic. The ad embraces a casual lifestyle, suggesting that skincare can be fun and shared, rather than a solitary, serious ritual. The brand aligns with emotional positioning by creating fun and humor, rather than performance or simplicity. # Product The product featured is a black nose strip, designed to adhere to the nose and remove blackheads and impurities. The ad does not explicitly state the ingredients or USP, but the product is implied to be a skincare treatment, specifically a pore strip for removing blackheads, with the function of cleaning pores and improving skin appearance. The product is presented as easy to use. The ad addresses the purchase barrier by showing it as a shared activity for couples and for people looking for quick and easy skincare treatments. # Visual style The ad has a casual, UGC-style aesthetic. The editing style consists of simple cuts, and the production quality suggests a smartphone-shot video. The visual motif is the extreme close up on a face. The pacing is quick. The shot of the girlfriend syncs to the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A hand is shown placing a black nose strip on a man's nose. The man is looking up at the camera with a slightly pained expression. This sets up the gag and the concept of the video: a boyfriend is having nose strips applied to him. - 00:03–00:07 00:03–00:07: The video cuts to a woman lying in bed with a nose strip on, looking at her phone and smiling. This reveals the dual storyline, showing that the girlfriend also has a nose strip on. The perspective switches from the boyfriend to the girlfriend, showing she is in on the joke. - 00:07–00:08 00:07–00:08: The video returns to the man, who looks into the camera and smiles slightly, suggesting he is happy to be sharing the experience. The perspective returns to the boyfriend, reinforcing that he is participating willingly and adding to the overall humorous tone of the ad.

# Ad summary A man shows off nasal dilators that widen the nasal passage to improve breathing. He shows four levels of the dilator and describes the conditions for using each level. He says they open his entire nasal passage and give him 80% more oxygen through his nose. He recommends them to anyone who has trouble breathing through their nose and says they have worked for him, so he knows they will work for you. # Brand positioning The ad presents a brand that offers nasal dilators designed to improve breathing by widening the nasal passages. The brand positions itself as a solution for various breathing difficulties, from mild congestion to more severe issues like a deviated septum or collapsed nostril. It suggests an alignment with athletic performance and general well-being by highlighting that professional athletes use these dilators more frequently. The positioning is functional, focusing on performance and health benefits by providing increased oxygen flow. # Product The advertised product is a nasal dilator, offered in four levels to address different degrees of nasal breathing difficulty. Level 1 is for slight congestion; Level 2 is for mouth breathing or snoring at night; Level 3 is for when it feels like you're breathing through a straw and it's affecting your everyday life; and Level 4 is for a deviated septum or collapsed nostril. The dilators are designed to open up the nasal passage, improving airflow and increasing oxygen intake. The ad claims that using the product opens up the entire nasal passage, giving 80% more oxygen through the nose. The ad addresses the barrier of not realizing the extent of one's nasal breathing issues until using the product. # Visual style The ad has a UGC feel with simple, static shots and direct address to the camera. The production quality is basic, likely shot with a smartphone in a home setting. The pacing is consistent, with relaxed cuts. The audio and visual sync is standard, with speech aligned to the video. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action I'll link it for you right here. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with the creator holding two different nasal dilators, silver and black, up to the camera. He asks if anyone has made it to level 4 before. This immediately frames the product as having different levels based on severity. - 00:02–00:06 00:02–00:06 The creator holds up a black nasal dilator and says if you're slightly congested, use level 1. He puts the device in his nose. This sets up the initial use case for minor breathing issues. - 00:07–00:10 00:07–00:10 The creator holds up a black nasal dilator and says if you find yourself mouth breathing or snoring at night, use level 2. This introduces a use case related to sleep and nighttime breathing difficulties. - 00:10–00:12 00:10–00:12 The creator places the dilator on his nose. This shows how to use the product. - 00:13–00:18 00:13–00:18 The creator holds up a black nasal dilator and says if you feel like you're breathing through a straw and it's affecting your everyday life, use level 3. This escalates the severity of the breathing issues. - 00:18–00:20 00:18–00:20 The creator places the dilator on his nose. This shows how to use the product. - 00:21–00:28 00:21–00:28 The creator holds up a clear nasal dilator and says if you have a deviated septum or a collapsed nostril, use level 4. He holds the device up to his nose and inhales to demonstrate a collapsed nostril. - 00:28–00:32 00:28–00:32 The creator places the dilator on his nose. This shows how to use the product. - 00:32–00:40 00:32–00:40 The creator states, "I didn't realize how bad my nose was until I started to use these. It opens up my entire nasal passage, giving me 80% more oxygen through my nose." He speaks from personal experience, emphasizing the benefits. - 00:40–00:44 00:40–00:44 The creator then says there's a reason why you're starting to see professional athletes use these more and more. He is suggesting the product is beneficial for athletes. - 00:44–00:52 00:44–00:52 The creator holds up a black nasal dilator and says if you have any type of problem breathing through your nose, you should definitely give this a try. It worked for me, I know it's going to work for you. I'll link it for you right here. He makes a product recommendation and links to the product.

# Ad summary An image ad for Intake, highlighting its product designed to help people breathe better. The ad emphasizes a limited-time offer and features the product in a clean, minimalist setting. # Brand positioning Intake is presented as a health and wellness brand focused on improving respiratory function and overall well-being. The ad emphasizes the functional benefits of its product, positioning Intake as a solution for better breathing. The brand aligns with a lifestyle of health-consciousness and self-care, offering a simple yet effective way to enhance breathing. The brand appears to deviate from category norms by focusing on a minimalist, modern aesthetic and directly addressing functional improvements rather than lifestyle enhancements. # Product The product is a small, black, U-shaped device designed to be comfortably worn in the mouth to improve breathing. It comes packaged in a white, hexagonal container. The device appears to be made of flexible, smooth material. The ad highlights the product's unique selling proposition (USP) of helping users "Breathe better." The product is intended for anyone seeking to improve their respiratory function. The ad addresses a purchase barrier by mentioning a limited-time deal with a $44 discount, making it more accessible to potential customers. The product is displayed on top of its packaging, indicating ease of storage and use. # Visual style The ad features a clean, minimalist aesthetic with soft, diffused lighting and a focus on product clarity. The production quality appears to be studio-shot with precise lighting and careful staging. The visual motifs include a simple, unobtrusive background and a focus on the product and its packaging. The image treatment involves background blurring and gentle color grading to create a calming atmosphere. The typography is large and bold, enhancing scannability and stop power in-feed. # Hooks Headline: Breathe better. Save $44. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting a limited-time offer: "LESS THAN 400 DEAL BUNDLES LEFT." This creates a sense of urgency and scarcity, encouraging viewers to act quickly. The message is told from the brand's perspective, aiming to incentivize immediate purchase. - Next, the ad presents a key benefit: "Breathe better. Save $44." This connects the product to a tangible improvement in the user's health and offers a clear financial incentive. This message is told from the brand's perspective, focusing on the product's value proposition. - The ad then visually showcases the product, its packaging, and the general aesthetic to build trust and convey the product's simple functionality. This offers the audience a chance to see the product and its packaging. This is from the brand's perspective.

# Ad summary In this ad, a woman discusses the benefits of the Intake Breathing nasal dilator and reviews each level and what congestion symptoms each level is best for. # Brand positioning The Intake Breathing brand is positioned as a solution for individuals experiencing various levels of nasal congestion, ranging from slight discomfort to more severe issues like nasal valve collapse or deviated septum. The brand aims to occupy the space of a reliable, non-invasive aid that can significantly improve breathing and oxygen intake. By offering different levels of dilation, the brand suggests that their product can be tailored to meet individual needs, pushing against the one-size-fits-all approach of some competitors. Their values are functional, focusing on performance and improved quality of life through better breathing. # Product The Intake Breathing nasal dilator is a small, curved device designed to open nasal passages and improve breathing. The product comes in four levels, each designed to address a different degree of nasal congestion. Level 1 is for slight congestion, Level 2 for mouth breathing or snoring, Level 3 for waking up exhausted, and Level 4 for nasal valve collapse or deviated septum. The dilator is presented as a non-invasive solution to increase oxygen intake by up to 80% with each breath, making it suitable for both everyday use and athletic performance. It is portrayed as a product that can improve breathing and overall well-being, addressing the purchase barrier of uncertainty about its effectiveness by referencing its use by professional athletes. # Visual style The ad has a UGC (user-generated content) feel, with the presenter shooting the video selfie-style, likely on a smartphone. The setting is casual, inside a car, with natural lighting. The editing style is simple with mostly static shots, and a few quick cuts during transitions. The production quality is basic, which supports the casual tone and authenticity. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action You might want to give this a try # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter starts the video with a question. - 00:02–00:06 She follows that question by explaining that it is possible, while also showing Level 1, and describing what congestion level this product is for. - 00:06–00:08 She inserts Level 1 into her nose to show how it is used. - 00:08–00:12 The presenter transitions to describing Level 2 of the product. - 00:12–00:14 She inserts Level 2 into her nose to show how it is used. - 00:14–00:18 The presenter transitions to describing Level 3 of the product. - 00:18–00:20 She inserts Level 3 into her nose to show how it is used. - 00:20–00:24 The presenter transitions to describing Level 4 of the product. - 00:24–00:26 She inserts Level 4 into her nose to show how it is used. - 00:26–00:29 The presenter describes and visually shows her "baseline" with no nasal dilator. - 00:29–00:34 The presenter transitions to describing the benefits of using Intake Breathing nasal dilators, claiming that she didn't realize how bad her nose was until she started using the product 18 months ago. - 00:35–00:39 She explains the product will allow her to get up to 80% more oxygen with each breath. - 00:40–00:44 She goes on to say that this is the reason you are seeing more and more professional athletes using them on and off the field. - 00:45–00:48 The presenter makes the offer that anyone with breathing problems through their nose might want to give this product a try. - 00:49–00:52 She closes the video by stating that it has worked for her for over 18 months, and that she knows it will work for the viewer too. She promises to leave a link to purchase.

# Ad summary The ad showcases a magnetic nasal dilator for improving breathing and reducing snoring. It features a demonstration of the product being applied and tested, with the demonstrator highlighting its strong magnetic hold and the improved nasal passage airflow. # Brand positioning This brand appears to focus on providing simple solutions for common breathing issues. Positioning itself as a modern wellness aid, the brand offers a drug-free solution to improve airflow for better sleep and reduce snoring. The brand is presented in a functional and practical light, emphasizing the immediate and noticeable effects of its product. # Product The product is a magnetic nasal dilator designed to improve breathing by widening the nasal passages. As demonstrated in the ad, the device consists of two small, curved pieces that attach magnetically inside the nostrils. The presenter states that the magnets are strong, ensuring the device stays in place during sleep. It is intended for people who experience congestion or snore at night and promises to open up the nostrils for better airflow. The ad highlights that the product is in high demand and often sells out, suggesting its effectiveness and popularity. # Visual style The ad has a casual, vlog-style aesthetic, likely shot with a smartphone. The editing is straightforward, with quick cuts between shots. The lighting is natural. The overall production quality suggests user-generated content, with a focus on clear visuals and audio. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action I'm going to link them below. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The man holds up the nasal dilator, warning that viewers might not be ready. - 00:01–00:06 00:01–00:06 The man applies the nasal dilator to the woman's nose as she breathes in. He comments on the difference and says it is only level one. - 00:06–00:11 00:06–00:11 The man holds up a different, larger dilator and says it is level four, implying it is stronger. The woman says she is not ready. - 00:11–00:17 00:11–00:17 The man places the level one dilator on the woman's nose again and asks her to breathe. The woman says that it feels good. - 00:17–00:21 00:17–00:21 The woman says it feels so good and that the camera made her nose look super wide. - 00:21–00:32 00:21–00:32 The woman speaks directly to the camera, describing the benefits of the product for those who are congested or snore. She highlights that the product opens up the nostrils and that the magnets are strong, so the product does not come off while sleeping. She states that they keep selling out.

# Ad summary This ad features a man who promotes the benefits of using nose support devices, also known as nasal airway dilators. He claims that this product changes his life. # Brand positioning The ad does not explicitly position the brand within the broader market, but it clearly targets individuals who struggle with breathing issues, particularly those with a deviated septum or collapsed nose. The brand aims to provide a functional solution to improve airflow and overall breathing comfort, suggesting a focus on practical benefits rather than emotional appeal. The brand does not compare itself to competitors or acknowledge any category norms; instead, it lets the customer speak on the brands behalf. # Product The featured product is a clear, plastic nasal airway dilator designed to improve airflow and breathing. It is intended for individuals with breathing issues, such as those with a deviated septum or collapsed nose. The product is described as a life-changing solution that functions like installing a "cold air intake" for the nose, implying improved and easier breathing. The device is being sold at its cheapest price during the holiday season, which provides a barrier for immediate purchase. # Visual style The ad has a UGC feel with simple, clean shots. The man appears to be filming from inside of a garage. There are a lot of cuts. The video feels like it's a fast-paced product demonstration. # Benefits - [object Object] # Features - [object Object] # Call to action I'll leave a link for you on this video # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a shot looking up the nose of the creator with the nose support device. It highlights his excitement to share a life-changing product. - 00:02–00:04 The creator shows a close-up of the nose support device and introduces its life-changing ability. He says it is "revolutionary" and the inventor will become a billionaire. - 00:04–00:08 The creator then questions the audience about why certain athletes might wear the device, responding that it works. - 00:08–00:13 He continues that for someone with a deviated septum, it's like installing a cold air intake to the nose. - 00:13–00:17 The creator then makes a point that this is life-changing, and he will use it for the rest of his life. - 00:17–00:24 He states that the product is on sale and at the lowest price, giving a link to purchase.

# Ad summary A woman shares a demo of a nasal dilator, trying each level to show how it works. # Brand positioning The brand aims to provide a simple and effective solution for nasal congestion. The brand positions itself as a modern and relevant solution for nasal congestion, offering a product that is easy to use and provides relief from congestion, presenting itself as a functional solution. # Product The product is a nasal dilator. The dilator comes in different levels, each level having more resistance. The nasal dilator is for anyone who wants to relieve nasal congestion. Level one is the easiest to use. The user places the dilator near their nostrils and breathes in to place it. The nasal dilators expand the nostrils to help the user breathe easier. # Visual style The ad has a polished feel. There are quick cuts between scenes. The ad feels modern and intended for social media. The cuts are timed to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman is introducing that she will be testing level one versus level four of the product. - 00:02–00:07 00:02–00:07 The woman tries level one, breathing in to help place the nasal dilator. - 00:07–00:12 00:07–00:12 The woman tries level two, breathing in to help place the nasal dilator. - 00:13–00:21 00:13–00:21 The woman tries level three, breathing in to help place the nasal dilator. - 00:22–00:29 00:22–00:29 The woman tries level four, breathing in to help place the nasal dilator and expresses that it is insane.

# Ad summary A woman with dark, alternative makeup is wearing a charcoal nose strip and talking about how much she likes it. She states that it feels amazing and that she can breathe better with it on. # Brand positioning This ad positions the brand as catering to people with an alternative aesthetic. The brand values are self-expression, comfort and utility. The ad challenges typical norms that all beauty or personal care products need to look and feel the same, and pushes for personalization. The brand's positioning is emotional, with the end goal of feeling comfortable in your own skin. # Product The product is a nose strip that is charcoal-colored, to match dark alternative aesthetics. It helps the wearer breathe better, which implies that it removes congestion. # Visual style The ad is shot in selfie style, with natural lighting. The editing style is simple with static shots and smooth transitions. It feels like a UGC video. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman is standing indoors, facing the camera, wearing the charcoal nose strip. - 00:02–00:08 She says it feels amazing. Then she tells someone off-screen that it feels like she can smell and breathe better. - 00:08–00:09 An overlay shows the text: "Breathe better with the Charcoal Nose Strip"