How Indē Wild Advertises on Meta

# Ad summary This ad showcases the Inde Wild Champi Hair Oil and its benefits: strengthens, repairs, and protects hair, fights dandruff and dryness, hydrates and strengthens from root to tip, and reduces hair fall by 50%. # Brand positioning Inde Wild is presented as a holistic, ayurvedic-inspired hair care brand focused on natural remedies and solutions for hair health, strength, and overall well-being. The brand positions itself as a protector and healer of hair, as conveyed by its messaging regarding strengthening, repairing, and protecting hair, fighting dandruff and dryness, hydrating and strengthening from root to tip, and reducing hair fall. The brand is functional in its approach, using a scientific claim, '*based on a blind clinical study of 35 women with moderate to severe hair shedding,' to support its claims. # Product The product being advertised is Inde Wild Champi Hair Oil. The hair oil promises to strengthen, repair, and protect hair. The ad explicitly states that the hair oil also fights dandruff and dryness, hydrates and strengthens from root to tip, and reduces hair fall by 50%, '*based on a blind clinical study of 35 women with moderate to severe hair shedding.' The oil is meant to be applied with the dropper and massaged into the scalp to fight dandruff and dryness and hydrate and strengthen hair from root to tip. # Visual style The ad has a clean, minimal, and polished aesthetic, with a focus on the product and its key benefits. The color palette is warm and natural, with a golden background that complements the color of the hair oil. The typography is simple and modern, and the overall effect is one of understated elegance. # Hooks Headline: root deep benefits # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad copy introduces the Inde Wild hair oil product by communicating its core attributes: it is a solution for strengthening, repairing, and protecting hair. The brand is telling the audience how it addresses their hair concerns. - The image draws attention to the key product features: reducing hair fall, fighting dandruff and dryness, and hydrating and strengthening hair from root to tip. The brand is directly communicating the product's specific benefits and how it stands out from competitors. - The inclusion of a clinical study note aims to validate the product's effectiveness and builds consumer trust. The brand is referencing an external source to support its claims and encourage purchase.

# Ad summary This ad promotes Inde Wild's hair repair products by presenting common hair concerns as search queries and positioning their Champi Bond Repair Shampoo and Conditioner as the solution. # Brand positioning Inde Wild positions itself as a provider of Ayurvedic-inspired hair care solutions, blending traditional Indian practices with modern science. The brand clearly aims to address specific hair-related concerns, such as frizz, breakage, and lack of smoothness. By highlighting 'Ayurvedic Actives & Superherbs,' the brand suggests a natural yet effective approach to hair repair and maintenance. It differentiates itself by offering bond repair through Ayurvedic principles, appealing to consumers seeking both traditional and innovative solutions for healthy hair. # Product The ad promotes Inde Wild Champi Bond Repair Shampoo and Conditioner, designed to strengthen, hydrate, and repair hair. The products are for anyone seeking solutions to common hair problems like frizz, breakage, and lack of smoothness, especially in humid or hot conditions. The formulations include 'Ayurvedic Actives & Superherbs,' such as Champi Oil Concentrate, 12 Amino Acids Complex, and Pea Protein. These ingredients are presented as a way to repair hair bonds, control frizz, and keep hair smooth all day. The ad addresses the purchase barrier of ineffective hair care by showcasing the specific benefits and ingredients that target the common problems of breakage and frizz caused by environmental factors. # Visual style The ad has a clean and bright aesthetic, using a soft yellow color scheme to convey a sense of warmth and naturalness. The production quality appears polished, with professional product photography and clear, legible text. The visual motifs, such as the search bar at the top, mimic a platform-native style, resembling a search query on a phone. The typography is clean and legible, integrated into the overall design without being overly distracting. # Hooks Headline: How to have good hair days all summer?* # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a series of search queries, such as 'How to have good hair days all summer?' and 'How to control frizz in humidity?'. The message conveyed is that the brand understands the hair struggles consumers face, particularly during the summer months. This part of the story is told from the customer's perspective, illustrating common hair-related pain points and inviting viewers to see their concerns reflected. This progresses the narrative by highlighting the problems the product aims to solve. - The ad then features Inde Wild's Champi Bond Repair Shampoo and Conditioner, along with the tagline 'Your bond repair solution'. This conveys that the brand is positioning itself as the solution to the previously mentioned hair problems. The message is from the brand's perspective, showcasing its products as the answer to the customer's hair concerns. This progresses the narrative by introducing the brand's solution to the customer's problems.

# Ad summary An image ad promoting a hair smoothing stick that smooths flyaways with all-day control and zero grease. # Brand positioning The brand seeks to occupy a space in the consumer's mind as a provider of solutions for achieving sleek hairstyles. The brand aligns with values of practicality and effectiveness, providing a functional solution for smoothing flyaways. It promotes ease of use and all-day control, suggesting that the brand aims to simplify hairstyling routines and help customers achieve a polished look without the hassle. # Product The product is a hair smoothing stick designed to smooth flyaways and provide all-day control with zero grease. The stick format allows for easy and precise application, directly addressing the purchase barrier of messy or greasy hair products. It offers a solution for achieving a sleek hairstyle without the unwanted residue. # Visual style The ad features a studio-shot image with highly polished production quality. The visual motif includes a clean and minimalist aesthetic with a focus on product presentation. The image treatment consists of soft lighting, subtle color grading, and background removal to create a visually appealing composition that emphasizes the product's features. # Hooks Headline: SLEEK THAT STAYS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad aims to highlight the product's ability to create sleek hairstyles that last, with the text “SLEEK THAT STAYS” delivering this message from the brand's perspective. - The ad shows the product's features, such as 'Zero grease', 'Flyaways, smoothed', and 'All-day control', to demonstrate the benefits of using the product, from the brand's perspective.

# Ad summary This ad for Inde Wild Champi Hair Oil focuses on the benefit of hair fall reduction in 28 days. The ad emphasizes the natural composition of the hair oil. # Brand positioning Inde Wild is presented as a modern, nature-focused brand in the hair care space. Positioning itself as a brand with effective solutions, Inde Wild creates a perception of reliability and tangible results with a claim of reducing hair fall in 28 days. The brand uses "Ayurvedic actives & superherbs" to highlight its roots, aligning with holistic wellness and natural ingredients that push against harsh chemical treatments, appealing to those seeking gentle yet effective hair care. # Product Inde Wild Champi Hair Oil is an oil treatment designed to reduce hair fall. It is intended for individuals experiencing hair fall and seeking a natural solution. The product features ayurvedic actives and superherbs, claiming to provide a miracle oiling treatment. It comes in a 50ml bottle and the ad calls out that it is a 100% natural oil that has been clinically tested under dermatological supervision on 35 subjects, addressing the purchase barrier of product skepticism by providing evidence of testing and natural ingredients. The name "Champi" alludes to traditional hair oiling practices, and invites the viewer to try the product if they wish to treat their hair. # Visual style The ad features a clean, minimalist design with a focus on the product. The production quality appears to be high, with studio lighting and careful attention to detail. The visual motifs include a simple background and clear product focus. The image treatment involves soft lighting and color grading to give the ad a warm, inviting feel. The typography integration is clean and legible, with a focus on clear communication. This style is likely to be easily scannable and have good stop power in feed due to its simplicity and clarity. # Hooks Headline: Reduce Hair Fall in 28 Days* # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by promising a reduction in hair fall in 28 days. This grabs attention by directly addressing a common hair concern, with the intention of making viewers aware of a potential solution, told from the brand's perspective. - Next, the ad presents the Inde Wild Champi Hair Oil bottle. This is intended to showcase the product and its key ingredients, while reinforcing the brand, told from the brand's perspective. - Finally, the ad highlights that the oil is 100% natural and clinically tested. This is designed to build trust and credibility, with the intention of easing consumer hesitations, told from an external source perspective.

# Ad summary This ad features a bottle of Inde Wild Champi Hair Oil and touts its clinical effectiveness in reducing hair fall by up to 50% in 28 days. # Brand positioning Inde Wild is presented as a science-backed brand rooted in Ayurvedic tradition. The brand seeks to bring a modern and luxurious approach to ancient hair care rituals with its use of ayurvedic actives and superherbs. Inde Wild positions itself as a provider of effective solutions for hair fall, combining traditional wisdom with clinical validation. # Product The advertised product is Inde Wild Champi Hair Oil, a hair treatment formulated with ayurvedic actives and superherbs. The oil comes in a round, clear glass bottle with a white dropper applicator. The primary function of the product, as advertised, is to reduce hair fall. The ad highlights a clinical study indicating that the product can reduce hair fall by up to 50% in 28 days. It is presented as a miracle oiling treatment. # Visual style The ad has a clean and clinical visual style, with a focus on the product itself. The lighting is soft and diffused, highlighting the texture of the oil and the glass bottle. The muted color palette and minimalist composition give it a sophisticated, high-end feel. # Hooks Headline: CHAMPI HAIR OIL # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the Inde Wild Champi Hair Oil in its clear bottle with a dropper. This is intended to immediately introduce the product to the viewer. - The ad copy states that the Champi Hair Oil is clinically shown to reduce hair fall by up to 50% in 28 days. The brand voice aims to provide scientific backing to build credibility and trust in the product's effectiveness. - The asterisk leads to a disclaimer at the bottom indicating the hair fall reduction claim is from a study of 35 women with moderate to severe hair fall, which the brand provides to clarify the conditions of the clinical study and the study population.

# Ad summary This ad highlights Inde Wild Champi Bond Repair Shampoo and Champi Bond Repair Conditioner. The ad calls out strength and frizz reduction. # Brand positioning Indē Wild positions itself as a brand that blends Ayurvedic traditions with modern science to create effective hair care solutions. The brand occupies a space in the market for consumers seeking holistic and mindful self-care routines. By using Ayurvedic actives and superherbs, Indē Wild creates products for consumers seeking high-quality, naturally-derived products. # Product Indē Wild is advertising Champi Bond Repair Shampoo and Champi Bond Repair Conditioner, both in round bottles with white pumps. The Champi Bond Repair Shampoo is for strengthening hair while smoothing, handling, and cleansing the scalp. The Champi Bond Repair Conditioner is hydrating and controls frizz, while preventing breakage. The shampoo provides 13X strength in 1 use, while the conditioner gives 15X less frizz for 3 days. Both products are made with Ayurvedic actives and superherbs. # Visual style The ad has a clean, minimalist style with a focus on product presentation. The bottles float against a solid background, creating a sense of simple elegance. The image treatment is bright with soft lighting, enhancing the color and texture of the products. The typography is large and bold. # Hooks Headline: 13X STRENGTH IN 1 USE* # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by spotlighting the Champi Bond Repair Shampoo, claiming it offers 13X strength in just one use. This immediately conveys a primary benefit from the brand's perspective, which is to demonstrate the product's effectiveness and value proposition to potential customers, by touting its ability to strengthen hair quickly. - Next, the ad showcases the Champi Bond Repair Conditioner, highlighting its ability to reduce frizz by 15X for up to 3 days. This progresses the storyline by emphasizing a secondary benefit for a complete hair care solution, from the brand's perspective, further incentivizing customers by addressing another common hair concern. - The ad concludes by visually combining both products, reinforcing the idea of a comprehensive hair care routine that addresses both strength and frizz control. This strengthens the brand's perspective by communicating the value of using both products together to achieve optimal results, which provides potential customers a clear understanding of the product's features and benefits.

# Ad summary This ad promotes the benefits of consistently oiling your hair. The ad displays visuals of a woman having her hair oiled while on-screen text emphasizes the importance of consistent hair oiling for strong, healthy hair. # Brand positioning This ad does not explicitly focus on branding. However, the visual style and focus on natural hair care suggest a brand that values natural beauty, self-care, and wellness. The ad promotes the idea that hair oiling is an essential part of a hair care routine, positioning the brand as a proponent of traditional beauty practices. # Product This ad promotes the benefits of consistent hair oiling, which is not attributed to any brand. The ad encourages viewers to make hair oiling a regular practice to achieve strong and healthy hair. The product is for anyone looking to improve their hair's health and appearance, addressing concerns of hair damage and lack of shine. By advocating for consistent use, the ad implies that the benefits of hair oiling are cumulative and require dedication. # Visual style The ad has a simple, clean aesthetic with a focus on the subject's hair. The editing style consists of static shots with minimal transitions, creating a straightforward and informative visual experience. The production quality appears polished, suitable for a commercial context. The pacing is steady, with cuts synchronized to the music beats, enhancing the rhythm of the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up shot of someone oiling a woman's hair. - 00:00–00:11 The on-screen text states, "Your sign to start oiling your hair consistently," which is the main message of the ad, encouraging viewers to adopt this practice. - 00:02–00:05 The camera continues to show the hair being oiled. - 00:05–00:08 The ad focuses on the consistency of oiling to achieve strong, healthy hair. - 00:08–00:11 The ad concludes with a final shot of the hair oiling process, reinforcing the message.

# Ad summary This ad is for the Inda Wild Champi Hair Oil. It features a woman who states common hair problems and introduces the Inda Wild hair oil as the solution. She holds the product and talks about its benefits, including the 16 nutrient-dense superherbs and adaptogens in the 100% natural formulation made by her mother, who is an Ayurvedic doctor and dermatologist. She says that it has been clinically proven for better hair health and hair growth, along with overall strength and shine. The ad shows South Asian women with shiny, healthy hair. # Brand positioning Inda Wild is presented as a brand rooted in tradition and natural ingredients, specifically highlighting Ayurvedic practices. The brand focuses on holistic wellness and beauty solutions passed down through generations, offering a unique blend of ancient wisdom and modern science, which positions them in the beauty and wellness market as a provider of time-tested, natural remedies. # Product The Inda Wild Champi Hair Oil is presented as a pre-wash hair oil designed to address common hair problems such as dry ends, frizz, unmanageable hair, and damaged hair. It contains a 100% natural formulation made with 16 nutrient-dense super herbs and adaptogens. The oil is formulated by an Ayurvedic doctor and dermatologist. It aims to provide better hair health, promote hair growth, reduce hair fall, and improve overall strength and shine. It is positioned as a solution that leverages traditional South Asian beauty secrets. # Visual style The ad features a polished, commercial aesthetic. The video uses mostly static shots with occasional smooth transitions. The production quality is high-end, giving the ad a professional look. The visuals include shots of shiny, healthy hair. The pacing is consistent throughout the ad, with cuts timed to emphasize key product features and benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a woman directly addressing the audience, asking questions about common hair problems. - 00:04–00:11 In response to those concerns, she introduces the Inda Wild pre-wash hair oil as a "cheat code" to solve these hair issues easily, adopting a tone of a knowledgeable friend sharing an insider secret. - 00:11–00:18 She identifies the product as the Champi Hair Oil and then shifts to a broader appeal, suggesting a connection to the healthy hair often seen in South Asian women, positioning the product as a culturally rooted solution. - 00:18–00:22 The ad then transitions to a demonstration of long, shiny hair while the speaker claims the product is the secret to achieving this look. - 00:22–00:29 Returning to a direct address, the woman highlights that the hair oil is a 100% natural formulation made by her mother, an Ayurvedic doctor and dermatologist, lending credibility and emphasizing the product’s natural and traditional roots. - 00:29–00:41 She states that the oil contains 16 nutrient-dense super herbs and adaptogens, clinically proven to improve hair health and growth, reduce hair fall, and enhance strength and shine, framing it as a science-backed natural remedy. - 00:41–00:44 The speaker reinforces the product's purity, stating it's "100% clean and made with love," - 00:45–00:54 The ad ends by promising "Hollywood-level shine" with herbs and traditions that have "stood the test of time," - 00:54–00:57 The speaker concludes with a direct assurance that "your hair will thank you," framing the product as an investment in hair health.

# Ad summary This ad promotes the Inde Wild Champi Hair Oil and positions it as an upgrade to regular hair masks due to its ability to penetrate deep within the follicles and shafts. The ad features a woman speaking directly to the camera, sharing that the product is 100% natural, Ayurvedic, and clinically proven to reduce hair shedding by 50% in 28 days. She demonstrates how to use the oil as an overnight treatment for soft, nourished, and glossy hair from root to tip. # Brand positioning Inde Wild is presented as a brand offering modern Ayurvedic self-care solutions for skin and hair. The brand positions itself as a provider of natural, clinically proven products with ancient wisdom and a modern approach to beauty and wellness. It appeals to those seeking deeper, more effective results than traditional methods, emphasizing the brand's commitment to quality, authenticity, and holistic care. It pushes against conventional beauty norms by promoting Ayurvedic rituals. The positioning leans towards functional benefits, such as clinically proven effectiveness and natural ingredients. # Product The Inde Wild Champi Hair Oil is described as an upgrade from traditional hair masks, designed to transform hair overnight. It is for individuals who appreciate the benefits of hair masks but desire deeper, more effective results. It is a 100% natural Ayurvedic oil, containing 16 super herbs, adaptogens, and oils. It penetrates deep within the hair follicles and shafts, unlike most masks that coat the hair from the outside. It is clinically proven to reduce hair shedding and hair fall by 50% in just 28 days. It is intended to be massaged into the hair and left in overnight, allowing it to work into the ends for soft, nourished, and glossy hair from root to tip. # Visual style The ad has a UGC feel, with natural lighting and a conversational tone. The editing is fairly static, with mainly medium shots and minimal transitions. Production quality is decent, which supports a casual but informative tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The video begins with an introduction to the topic: if you like hair masks, the speaker will reveal something even better. - 00:06–00:10 She reveals that it is an overnight hair oil ritual that transforms hair as you sleep. This introduces the core value prop of overnight transformation. - 00:10–00:15 She presents the Inde Wild Champi Hair Oil as the upgrade from hair masks that viewers have been waiting for, positioning the product as a superior alternative. - 00:15–00:22 She explains that unlike most masks that coat the hair from the outside, this Champi hair oil penetrates deep, explaining the core functional difference. - 00:23–00:28 She continues describing the application: massage it in and leave it in overnight. This highlights the user experience. - 00:28–00:35 She concludes by describing the benefits of waking up and washing the hair in the morning and having soft, nourished and glossy hair, reinforcing the benefit of the routine. - 00:35–00:46 She reinforces additional benefits: 100% natural, Ayurvedic, and has 16 super herbs, adaptogens, and oils, for hair growth and health. This emphasizes the ingredients. - 00:47–00:54 She shares that it is clinically proven to reduce shedding and hair fall by 50% in 28 days, reinforcing the product's efficacy through clinical proof. - 00:54–01:00 She closes with the final sell: If you love your masks, but want results that go deeper, the Champi hair oil is your answer.

# Ad summary This ad showcases the Inde Wild Champi Hair Oil and is presented from the perspective of being based on 5000 years of Ayurvedic wisdom. The ad showcases where the product is created and how it is applied, before showing the beautiful results. # Brand positioning Inde Wild is presented as a brand rooted in ancient Ayurvedic practices, specifically 5000 years of Ayurvedic wisdom. The brand emphasizes the creation of its products by an Ayurvedic practitioner mom with over 40 years of experience, highlighting a blend of tradition and expertise. It aligns with a natural, holistic lifestyle, promoting wellness through hair care rituals that have been passed down through generations. By incorporating the Champi movement in India, Inde Wild positions itself as not just a product but a cultural phenomenon, deeply connected to its heritage and the values of traditional Indian beauty practices. The brand positioning is emotional, emphasizing the beauty, wisdom, and cultural significance associated with Ayurvedic traditions. # Product Inde Wild Champi Hair Oil is a hair care product crafted from over 16+ Ayurvedic actives and oils. The product is designed to nourish and enhance the hair, promising results that lead to healthier, shinier, and more beautiful hair. The oil is formulated based on 5000 years of Ayurvedic wisdom and perfected by an Ayurvedic practitioner mom with over 40 years of experience. It is presented as a blend of traditional practices and modern cosmetic science, making it suitable for those seeking holistic and effective hair care solutions. The ad addresses potential purchase barriers by showcasing real results and emphasizing the product's creation and endorsement by Ayurvedic experts, instilling confidence in its efficacy and cultural relevance. # Visual style The ad's overall aesthetic is bright and natural. The editing style includes quick cuts and smooth transitions. The production quality appears to be a hybrid between a polished commercial and UGC. The pacing of the ad is quick with many different shots within a short period of time. # Benefits - [object Object] # Features - [object Object] # Call to action Shop now at indewild.com # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad begins with a shot of two women outside overlooking palm trees with the overlay text "pov: your haircare was born from 5000 years of Ayurvedic wisdom." - 00:04–00:06 The next shot shows the two women in a lab and the overlay text reads, "Created by an Ayurvedic practitioner mom perfected over 40 years" - 00:07–00:08 The ad cuts to a shot of the bottle with the overlay text reading, "With 16+ Ayurvedic actives & oils." - 00:08–00:13 The next shots show women with visibly beautiful hair with the overlay text reading, "For results that look like THIS 🥺" - 00:13–00:24 The final shots include women in India and text that reads, "Loved by thousands, starting a Champi movement in India 🇮🇳" and ending with the call to action, "Shop now at indewild.com."

# Ad summary This ad features a woman showcasing the effects of Inda Shaid shampoo on her long, dark, wavy hair. The ad highlights the shampoo's ability to make hair look healthier and more vibrant, as indicated by the on-screen text stating, "you look happier," and the woman's subsequent reply, "thanks I washed my hair." The video includes shots of her washing, drying, and styling her hair, all set to an upbeat background music track. # Brand positioning Inda Shaid is presented as a brand focused on enhancing hair health and appearance, emphasizing the connection between hair care and overall well-being. The brand's products, such as the shampoo featured in the ad, are positioned as a means to achieve a happier and more vibrant look. This positioning suggests the brand aligns with values of self-care and confidence, promoting a lifestyle where personal care routines are integral to feeling good. The brand steers clear of specific competitor comparisons, instead focusing on the functional and emotional benefits of its own product. The positioning is both functional, highlighting the practical benefits of the shampoo, and emotional, linking the product to feelings of happiness and confidence. # Product The Inda Shaid shampoo is featured as a product designed to improve the health and appearance of hair, particularly long and wavy hair, as demonstrated by the model in the ad. The shampoo is presented in a round, clear bottle with a pump dispenser, showcasing its yellow liquid contents. The ad implies the shampoo's unique selling proposition (USP) is its ability to enhance the hair's look and feel, making it appear healthier and more vibrant, which subsequently makes the user feel happier. The shampoo's use is demonstrated in a shower setting, where the model is shown washing and rinsing her hair. The ad addresses the purchase barrier of uncertainty by visually demonstrating the shampoo's positive effects on the model's hair. The ad showcases the before-and-after results, highlighting the shampoo's effectiveness in making the hair look more beautiful. # Visual style The ad has a UGC feel, with natural lighting and a focus on showcasing the product in real-life settings. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality is polished, but it still retains a casual, relatable vibe, appealing to an audience that values authenticity. The pacing is fairly consistent, with cuts timed to the beat of the music, enhancing the overall rhythm of the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad opens with a woman applying hair oil to her long, dark hair, followed by her running her fingers through it to show its texture and wave. This serves as a before shot to set up the transformation that is about to occur. The perspective is from the customer, showcasing a typical hair care routine. - 00:07–00:16 00:07–00:16 The woman is then shown washing her hair in the shower, using a bottle of Inda Shaid shampoo, with shots of the product being applied and rinsed out. This demonstrates the product's usage and cleaning action. The perspective remains from the customer, showing the routine and product integration. - 00:16–00:22 00:16–00:22 The woman is shown washing her hair in a natural, outdoor shower. This creates an aesthetic of natural beauty and highlights the shampoo's cleansing process. The perspective is from the customer, showing the ease and integration of the product into a natural setting. - 00:22–00:29 00:22–00:29 The woman is seen styling her hair after washing it, using curlers and hairspray, showing the final look and the ease of styling after using the product. This provides an after shot and demonstrates the product's benefits in achieving a styled look. The perspective is from the customer, showcasing the end result and styling process.

# Ad summary A UGC-style ad featuring a content creator using Indē Wild's hair styling products to create a sleek back hair style. The ad follows a get-ready-with-me format, where the creator unboxes and demonstrates the use of the products before heading to a dance class. She demonstrates the hold of the sleek hair look. # Brand positioning Indē Wild is presented as a favorite brand of the creator, who describes herself as an "Indē Wild girlie" and is excited to use their products. The brand is positioned as a go-to for hair care, with the ad showing a range of different hair products. The brand's packaging is described as "literally adorable," suggesting a focus on aesthetically pleasing products. The brand aligns with the tone and lifestyle of a young, active individual who values hair styling and grooming. # Product The ad features multiple hair styling products from Indē Wild, all with matching yellow and cream packaging. The specific product being highlighted is the newest product, the Sleek Stick, which comes in a gold container. The packaging for the Sleek Stick is literally adorable. The Sleek Stick is demonstrated to help achieve a slick back hair style, providing a secure hold and is not sticky at all. The Sleek Stick is paired with a small white hair brush with tan bristles. # Visual style The ad has a UGC feel, with a selfie-style camera angle and natural lighting. The editing style consists of quick cuts and static shots. The production quality suggests a hybrid approach, combining casual recording with polished commercial elements. The pacing is consistent, following the rhythm of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator greets the audience and invites them to get ready with her for a dance class, setting the stage for a hair styling routine. - 00:02–00:12 The creator mentions that she styles her hair every week and normally wears it down. She is going to try a new sleek back style because she received a package from Indē Wild. - 00:12–00:18 The creator holds up a yellow Indē Wild box and says it is her favorite brand. - 00:18–00:23 The creator zooms in on multiple Indē Wild hair products and says she is excited to try one. - 00:23–00:33 The creator holds up a Sleek Stick box from Indē Wild and says she is excited to try it. She is excited to try the packaging, which is literally adorable. - 00:33–00:46 The creator shows their Sleek Stick product in a gold container. She also showcases a hair brush. - 00:46–01:18 The creator demonstrates how to use the Sleek Stick to slick back her hair into a ponytail. She says it feels so smooth. - 01:18–01:26 The creator declares that her hair is ready. She notes that she will do a few final bits and says she is going to see how long this lasts. - 01:26–01:31 A clip shows her dancing with her sleek ponytail at dance class. She says "see you in a bit." - 01:31–02:02 The creator is shown back in the bathroom after dance class. She says she has finished two hours of class and her hair has not moved one bit. She says it is so secure and comfortable to dance in the whole time. This is going to be my new era of being a slick back girlie.

# Ad summary A woman in a hotel room demonstrates how to use the Champi Hair Sleek Stick in three different ways to style hair. # Brand positioning Inde Wild aims to be a beauty brand that combines Ayurveda principles with modern science to create effective and nourishing products. It promotes self-care and wellness by offering products like the Champi Hair Sleek Stick that are designed to both style and care for the hair. The brand differentiates itself by focusing on holistic wellness, positioning itself as more than just a styling product but as a hair care solution. # Product The Champi Sleek Stick is a hair styling product that comes in a gold tube. The stick is formulated with the same nourishing Champi formula. It smooths, sculpts, and nourishes hair at the same time. The product is designed for flyaways, a clean slick back for yoga or the gym, and a polished ponytail for tennis. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and quick cuts. The production quality is high, and the ad maintains a consistent pacing with smooth transitions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The woman begins by asking if the viewer is skeptical and wondering if they actually need the product, then assuring them that they do. - 00:04–00:07 The woman states she'll show the viewer why and introduces the Champi Sleek Stick. - 00:07–00:10 The woman states the product is formulated with the same nourishing Champi formula the audience already loves. - 00:10–00:13 The woman states that there are three ways to use the stick. - 00:13–00:15 The woman presents the first way to use the stick: for flyaways when wearing hair open. - 00:15–00:19 The woman presents the second way to use the stick: to create a clean slick back for pilates, yoga, or the gym. - 00:19–00:23 The woman presents the third way to use the stick: for a polished ponytail for tennis, pickleball, or anything on the go. - 00:23–00:29 The woman states that the product smooths, sculpts, and nourishes the hair at the same time, meaning it styles and takes care of the hair. - 00:29–00:33 The woman summarizes that the product allows for one product, three ways, and no effort.

# Ad summary A woman demonstrates how to use a hair product called Champi Slick Stick, a 3-in-1 innovation that provides frizz control and bond repair. She creates a sleek updo. # Brand positioning The brand presents itself as innovative and focused on hair health and maintenance. The Champi Slick Stick is a multifunctional product that combines styling and repair, suggesting the brand aims to simplify hair care routines while delivering professional results. The brand aligns with a lifestyle that values efficiency and sophistication. By focusing on ingredients like Champi oil, the brand emphasizes natural and nourishing solutions, potentially contrasting with conventional hair styling products that may rely on harsh chemicals. The brand positions itself as a modern solution, combining frizz control, updo styling, and bond repair into one product. # Product The Champi Slick Stick is a 3-in-1 hair product designed to create perfect updos while providing 72-hour frizz control and bond repair. This product is ideal for women with various hair types and textures, from thin, fine hair to coarser, curlier hair, with usage amounts varying accordingly. It is described as having a buttery texture and containing Champi oil concentrate, which avoids the gluey and crunchy feel associated with traditional wax sticks. It also has a cute little brush that helps give you that super clean finish. The Champi Slick Stick addresses the common problem of flyaways and unruly hair while offering hair repair, making it a worthwhile product for achieving sleek and healthy-looking hairstyles. # Visual style The ad has a polished UGC feel, with a bright, natural lighting and a clean, minimalist aesthetic. The editing style is fairly straightforward with mostly static shots and smooth transitions. The production quality is high, giving it a commercial appearance while maintaining the authenticity of user-generated content. The pacing is consistent, with a moderate number of cuts per minute, keeping the video engaging without feeling rushed. The cuts and product actions are loosely synced with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 The creator introduces the Champi Slick Stick as a 3-in-1 innovation for updos, frizz control, and bond repair. The intention is to immediately highlight the product's key features and benefits, establishing it as a multifunctional solution. The audience experiences this from the brand's perspective, conveyed through the creator's enthusiastic and informative tone. - 00:15–00:27 The creator explains how to use the product, starting by brushing the hair back to make application easier. This is done to guide the viewer through the process, addressing potential barriers related to ease of use. The perspective is from the creator's point of view as she shares her personal routine, conveying a casual and relatable tone. - 00:27–00:43 She demonstrates applying the product, advising on the appropriate amount for different hair types. This reinforces the product's versatility, showing it can be tailored to individual needs. The perspective remains from the creator's point of view, with an informative and advisory tone. - 00:44–01:04 The creator describes the product's texture, emphasizing its buttery feel and comparing it favorably to traditional wax sticks, which can be gluey and crunchy. This is a direct response to potential concerns about the product's texture and quality, positioning it as superior to competitors. The creator's perspective is communicated through her detailed sensory description and confident tone. - 01:04–01:18 The creator uses the included brush to achieve a super clean finish, demonstrating the tool's effectiveness. This highlights an additional benefit and addresses the concern of achieving a polished look. The perspective is from the creator's point of view as she shows the immediate results, conveying a tone of satisfaction and expertise. - 01:19–01:29 The creator puts her hair up in a sleek bun, showcasing the final result and its super clean and super chic appearance. This provides a visual payoff, reinforcing the product's ability to deliver desired results. The perspective shifts slightly to the audience's view as they observe the finished look, conveying a sense of aspiration and style.

# Ad summary This ad promotes the Champi hair styling products, including the sleek stick and styling brush, as the 'slick back essentials.' # Brand positioning The Champi brand is presented as a provider of hair styling essentials. The brand positioning seems to lean towards simplicity and ease of use, suggesting that achieving a sleek hairstyle is straightforward with their products. The values promoted appear to be centered around effortless style and all-day hold. The brand doesn't explicitly push against any category norms but aligns with the trend of providing solutions for easy, everyday styling. The brand positioning is both functional (providing tools for a specific hairstyle) and emotional (helping the customer achieve a desired look with confidence). # Product The ad features two Champi hair styling products: the Champi Sleek Stick and the Champi Styling Brush. The Sleek Stick is a hair styling wax stick that helps create smooth, slicked-back hairstyles. It is packaged in a gold cylindrical container with a white applicator top. The Styling Brush is a wooden-handled brush with dense bristles, designed to smooth and style hair. The ad copy emphasizes that these products are 'slick back essentials,' implying they are specifically designed for creating and maintaining slicked-back hairstyles. The USPs are the convenience and effectiveness of achieving an all-day slick look with the combination of these two products. The ad highlights the moment of use by showing the sleek stick and brush as essentials for achieving a particular hairstyle. The ad language conveys that this product pairing prevents the user from having to worry about re-styling throughout the day. # Visual style The ad has a clean and modern aesthetic with a focus on product presentation. The production quality is high, suggesting a studio shoot. The use of a Polaroid-style frame adds a touch of nostalgia and personality. The color palette is warm and inviting, with a gradient background that adds depth. The typography is clean and legible, contributing to the overall polished look. # Hooks Headline: YOUR SLICK BACK ESSENTIALS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad first introduces the Champi Sleek Stick and Styling Brush as the go-to solution for achieving the 'slick back' look, setting the stage for the rest of the ad. The brand wants to convey that these items are essential for an up-to-date hair style. The audience is experiencing this from the brand's perspective, as they position themselves as the provider of these key items. - Next, the ad emphasizes the ease of use and long-lasting hold, claiming that these essentials let you 'brush, swipe, and stay slick all day'. The brand is reinforcing the convenience and effectiveness of its products, highlighting the value proposition. The audience experiences this from the brand's perspective, who promises the all day benefits.

# Ad summary This ad features Inde Wild shampoo and conditioner. It highlights that the two-step system is engineered for structural bond repair. # Brand positioning Indē Wild is presented as a brand focused on hair repair through its two-step system, emphasizing the benefits of its shampoo and conditioner for structural bond repair. The brand is positioned as technologically advanced, with the use of the word 'engineered,' while also maintaining an organic feel. This combination suggests a brand that values both scientific innovation and natural ingredients to provide effective hair care solutions. # Product The ad features Inde Wild's Champi Bond Repair Shampoo and Champi Bond Repair Conditioner. These products are presented as a two-step system 'engineered for structural bond repair.' The shampoo and conditioner are designed to work together to address hair damage, promising to restore and strengthen hair bonds. Both the shampoo and conditioner contain 'Ayurvedic actives & superherbs,' and are packaged in round bottles with pump dispensers. The shampoo is a yellow color while the conditioner is a tan color. # Visual style The ad has a clean, minimalist aesthetic, employing a product-focused studio shot with natural lighting. The composition is carefully arranged, using props like the dark-grey rock to add visual interest and texture. The color grading is warm and inviting, creating a sense of natural luxury. Typography is integrated seamlessly, balancing informational clarity with visual appeal. # Hooks Headline: engineered for structural bond repair # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing Indē Wild's Champi Bond Repair Shampoo and Conditioner, immediately introducing the products as the central focus. The intent is to capture the viewer's attention and create initial awareness of the product line, told from the brand's perspective. - The ad transitions to highlight the products as a 'two-step system engineered for structural bond repair,' the focus shifts to informing the audience about the system's unique selling proposition. The goal is to emphasize the advanced, science-backed nature of the products' benefits, as told from the brand's perspective.

# Ad summary This ad is for Inde Wild's Champi Bond Repair Duo. The ad calls out the product's key ingredients and highlights the discounted bundle pricing. # Brand positioning Inde Wild is positioned as a brand that combines Ayurvedic tradition with modern science to create effective hair care solutions. The brand emphasizes the use of natural, Ayurvedic actives and amino acids in its products, promising to repair and control frizz. By focusing on potent ingredients and visible results like healthier hair, Inde Wild appeals to consumers seeking both natural and scientifically-backed hair care, setting itself apart from competitors that may rely solely on one approach. # Product The Champi Bond Repair Duo includes the Champi Bond Repair Shampoo and Champi Bond Repair Conditioner. The shampoo is formulated with 21+ Ayurvedic actives to repair hair bonds, while the conditioner contains 17 amino acids to control frizz. Both products come in round, sand-colored bottles with white pump dispensers and feature the Inde Wild brand name prominently on the label. The duo is designed for individuals seeking to improve hair health by repairing bond damage and reducing frizz, and the ad addresses potential purchase barriers by highlighting the bundle deal discount from $52 to $41.60, suggesting a value proposition for trying both products together. # Visual style The ad has a clean, minimalist aesthetic with a focus on product information. The production quality appears polished, with clear product shots against a simple background. A 'paper note' and price tag are added for an off-beat, less polished aesthetic. The color palette is warm and muted, creating a soft and inviting feel. The typography is clean and legible, enhancing scannability. # Hooks Headline: favorite duo for healthier hair: # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting the Inde Wild duo as a solution for healthier hair, immediately establishing the product's core benefit. The brand tells this part of the story to quickly capture the viewer's attention with a desired outcome. - Next, the ad highlights the key ingredients in each product: 21+ Ayurvedic actives for bond repair in the shampoo and 17 amino acids to control frizz in the conditioner. The brand shares these product specifics to educate the viewer on the science-backed benefits. - The ad concludes with a clear visual of the product bundle and the discounted price, emphasizing the value proposition. The brand creates a sense of urgency and encourages a purchase decision.

# Ad summary The image ad showcases Inde Wild hair oil as a solution to common hair problems, specifically hair fall, dandruff, and lack of shine and thickness. The ad utilizes a search bar visual to highlight frequently asked questions related to these issues, positioning the product as the answer. # Brand positioning Inde Wild presents itself as a modern, science-backed Ayurvedic hair care brand. The brand aligns with a lifestyle focused on natural and effective solutions for hair concerns, positioning itself in the space where ancient Ayurvedic practices meet contemporary science. The brand promotes the use of 'Ayurvedic Actives & Superherbs' for hair health. Inde Wild emphasizes a functional approach by targeting specific hair issues like hair fall, dandruff, and shine rather than a purely emotional approach, showcasing its commitment to delivering tangible results. # Product The featured product is Inde Wild Champi Hair Oil, described as a 'Miracle Oiling Treatment' made with 'Ayurvedic Actives & Superherbs.' It comes in a clear, round bottle with a white pump dispenser. The product is designed to address common hair concerns, including reducing hair fall by 50%, fixing dandruff and hair fall, promoting thicker hair naturally, and achieving 100% shinier hair. The ad addresses the purchase barrier of skepticism by citing clinical and consumer studies, grounding its claims in research. # Visual style The ad employs a clean and minimalist visual style with a focus on product clarity. The production quality appears highly polished, reminiscent of a studio shot. The visual motif includes a simulated search bar, lending a platform-native feel. The image treatment uses soft lighting and a subtle gradient to create a sense of luxury. Typography is clean and legible. The ad mimics a native search interface to enhance scannability and stop power. # Hooks Headline: Q How to reduce hair fall by 50%?* # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a simulated search query featuring common hair-related concerns. This sets the stage by highlighting prevalent issues like hair fall, dandruff, and lack of shine/thickness, capturing the audience's attention with relatable problems, as viewed from the customer's perspective. - The Inde Wild product is then visually presented. This introduces the brand's solution to the previously stated problems. The image of the hair oil is clean and well-lit, emphasizing its natural ingredients and positioning the brand's product as a direct response to consumer needs, as viewed from the brand's perspective. - The ad concludes with information regarding studies performed to validate product claims. This is included to instill confidence in potential buyers by showcasing product efficacy through research, as viewed from an external source.

# Ad summary This image ad highlights the Inde Wild Champi Hair Oil. It features a close-up of the product bottle with a glass dropper, emphasizing its natural ingredients and traditional Ayurvedic formulation. # Brand positioning Inde Wild is presented as a modern brand rooted in Ayurvedic principles, offering natural hair care solutions. The focus is on combining traditional wisdom with contemporary needs, appealing to consumers who value natural, holistic, and effective beauty products. The brand positions itself in the market by emphasizing the use of Ayurvedic actives in their formulations, suggesting a commitment to natural ingredients and time-tested remedies for hair care. # Product The advertised product is Inde Wild Champi Hair Oil, a hair oil combining 16+ Ayurvedic actives. The product is promoted as a 100% natural hair oil, highlighting its purity and natural composition. The ad emphasizes the traditional Ayurvedic formulation of the oil, suggesting that it leverages ancient hair care knowledge. The oil comes in a clear glass bottle with a glass dropper for easy and precise application, promoting a premium and natural feel. # Visual style The ad features a clean, minimalist aesthetic with a focus on natural light and product visibility. The shot uses a shallow depth of field to blur the background and highlight the product details. The color palette is warm and neutral, emphasizing the natural ingredients and premium quality of the hair oil. # Hooks Headline: CHAMPI HAIR OIL # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the product and brand name, “CHAMPI HAIR OIL”, which immediately tells the viewer what is being advertised. The brand is clearly highlighting the type of product being shown. - Next, the ad focuses on the key ingredients by stating that it is “100% natural hair oil combining 16+ Ayurvedic actives”. This message is designed to appeal to viewers seeking natural and traditional hair care solutions. - The visual focus then shifts to the product packaging and application method with a close up of the “Inde Wild CHAMPI HAIR OIL” glass bottle with a dropper. This shows the customer what the product looks like and how it's used.

# Ad summary This ad uses a split screen to present two hair products side by side, highlighting their benefits and positioning them as essential for hair nourishment and restoration. # Brand positioning Indē Wild is presented as a modern brand rooted in Ayurvedic traditions, blending ancient wellness practices with contemporary beauty solutions. The brand's positioning emphasizes a balance between nourishing and restoring hair, suggesting a holistic approach to hair care. By promoting both growth and overall hair health, Indē Wild aims to occupy a space in the consumer's mind as a provider of comprehensive, nature-inspired treatments. The brand appears to ignore the trend of minimalist beauty, instead choosing to focus on natural ingredients and overall hair wellness. # Product The ad features two distinct Indē Wild hair products. On the left, the Champi Hair Oil is a nourishing treatment designed to enrich hair health and vitality, made with Ayurvedic actives and superherbs. The right side features Moonlight Scalp Serum that restores the hair. Both products are packaged in round, clear glass bottles with dropper applicators, showcasing their formulations. The split-screen layout allows the brand to address both the need for hair nourishment and restoration, positioning these products as complementary solutions for complete hair care. This ad communicates the brand as a holistic approach to hair care that goes beyond superficial improvements. # Visual style The ad features a clean and minimalist visual style with a split-screen design to showcase two products side by side. The use of soft, pastel colors and clear product photography creates a sense of sophistication and highlights the natural ingredients of the products. The symmetrical layout and balanced composition enhance the visual appeal, making it easy to scan and digest the information. # Hooks Headline: NOURISH RESTORE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the split between the two products, visually conveying the duality of the product line. Each side is labeled with a key benefit: Nourish and Restore. The audience is given the Brand's perspective, intended to capture attention by presenting hair care as a comprehensive solution rather than a singular treatment. - Next, the ad highlights the product names: Champi Hair Oil and Moonlight Scalp Serum, emphasizing the dual function of hair nourishment and scalp restoration. The Brand's perspective offers clarity on the products and their specific benefits. - Finally, the visual of the full bottles allows the Brand to showcase the formulation and packaging, reinforcing the product’s quality and aesthetic appeal. This is from the Brand's perspective, further enticing the viewer to consider purchasing both products.