How Impulse - Brain Training Advertises on Meta

# Ad summary This ad promotes a test that identifies which archetype a female falls into based on their trauma response. The ad features a snippet from a podcast in which the hosts discuss the test and explain the different archetypes. The text overlay throughout the video provides context, emphasizes key points, and includes a call to action to take the test. # Brand positioning The ad does not explicitly promote a specific brand, but it implies that the test is associated with personal growth and self-discovery. It positions the test as a tool to help women understand themselves better and align with their strengths and potential. It promotes a functional benefit, which is a clear understanding of one's archetypes, strengths, and potential. # Product The product being advertised is a test that identifies which of the 12 female archetypes an individual falls into according to their trauma response. The test supposedly helps individuals understand their strengths, potential, and where they operate at their best. The ad suggests the test is easy and simple to take. The purpose of the test is to help individuals align with the archetype that reflects their strengths and potential, enabling them to be as successful as possible. It's suggested that the test might place you somewhere you didn't expect. # Visual style The ad uses a combination of podcast clips and screen recordings. The editing style involves quick cuts and static shots. The production quality appears polished. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action TAKE TEST # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:11 The ad presents a podcast clip with two individuals discussing the deep psychological difference between a queen and a people pleaser, establishing the topic and hinting at insights to come. - 00:11–00:36 Transitioning to a screen recording of a man explaining a test designed to identify female archetypes based on traits like empathy, skills, independence, wisdom, and creativity. This offers an alternate perspective, which is analytical. The man also warns not to call yourself a queen. - 00:36–00:52 The ad cuts back to the man who is explaining the test. He claims that the test helps people figure out where their strengths and potential are to be the most successful they can be. - 00:52–00:58 The man tells the audience that the test is super simple and that all they have to do is tap on the screen and take the test.

# Ad summary This ad challenges the idea of the "alpha wolf" male archetype, suggesting that men encompass a range of 12 different archetypes. It promotes a quiz that helps men discover their true archetype. # Brand positioning The brand aims to position itself as insightful and challenging conventional ideas about masculinity. It promotes self-awareness and encourages men to understand themselves beyond outdated stereotypes. The brand adopts a tone of intellectualism and self-discovery, pushing against simplistic notions of male identity. By using research-backed archetypes, the brand seeks to provide a more nuanced and fulfilling framework for men to achieve their potential. # Product The advertised product is a quiz designed to identify which of the twelve male archetypes a man most aligns with. The quiz analyzes traits such as empathy, skills, independence, wisdom, and creativity to place individuals within archetypes like The King, The Father, The Warrior, The Magician, The Lover, The Sage, The Explorer, The Rebel, and The Caregiver. The quiz results are promoted as a tool for self-discovery, revealing where a man operates at his best and helping him align with the type of male he should strive to be based on his skill sets. It addresses the need for men to understand their potential beyond outdated stereotypes and provides a path to self-improvement. # Visual style The ad has a clean and informative aesthetic, blending a podcast recording with an infographic. The video is functional, focusing on delivering information efficiently, and seems like a polished commercial with a UGC feel. The color palette is warm, with browns dominating the infographic. There are static shots with minimal camera movement. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Tap below, take the test and let me know in the comments where you got placed. # Point of view - [object Object] # Storyline - 00:00–00:02 A man on a podcast states that he makes every man he talks to take this test. - 00:02–00:08 The man challenges the idea of men being "alpha wolves" as not realistic for human males. - 00:08–00:12 The man presents the idea that there are 12 male archetypes to consider. - 00:12–00:31 The man states that individuals often place themselves as one archetype like a King or a Hero but the quiz helps to show what it relies on and that you will likely be placed where you didn't think. - 00:31–00:44 The man encourages the audience to take the test to see where they operate at their best to align themselves with their ideal male archetype based on different skill sets. - 00:44–00:50 The man states that there is more to the quiz than he is sharing and encourages the audience to tap below to take the test and leave a comment about where they were placed.

# Ad summary This ad promotes a test that determines your male archetype to help you align yourself with the type of male that you should be based on your different skill sets. It references empathy, skills, independence, wisdom, and creativity. The ad encourages viewers to take the test. # Brand positioning This brand aims to help people better understand their male archetype. The brand values truth and self-discovery. The brand pushes against the alpha male trend by offering a more realistic and well-rounded test. The brand positioning is functional, as it aims to improve the consumer's understanding of themselves. # Product The product is a test that helps determine a man's archetype. By taking the test, a man can find out where he operates best and when he is at his best. The test focuses on things like empathy, skills, independence, wisdom, and creativity. It helps the user align with the type of male he should be based on his different skill sets. # Visual style The ad has a UGC feel due to the simple editing and lack of polished visuals. The production quality is basic, with minimal effects or transitions. The aesthetic is clean but not overly stylized. The pacing is slow, with static shots. The audio-visual sync is loose, with no clear timing to music or voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Tap below, take the test, and let me know in the comments where you got placed. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a man stating that he makes every man he talks to take a test. - 00:03–00:07 00:03–00:07 The man on the screen states that many men call themselves an alpha wolf, which is not realistic for human males. This introduces the central concept of the ad. - 00:07–00:12 00:07–00:12 The man states that there are 12 male archetypes, and if you look below, you can see them. This is a continuation of the previous moment, where it goes against the idea that men are just an "alpha wolf." - 00:12–00:18 00:12–00:18 The speaker says that someone might think they are the King or the Hero, or the Lover, or the Caregiver, which continues with the archetypes introduced in the previous moment. - 00:18–00:23 00:18–00:23 The man goes on to say that the reality is that it all relies on things like empathy, skills, independence, wisdom, and creativity. This explains what the test focuses on. - 00:23–00:31 00:23–00:31 The speaker states that taking the test will result in the user getting placed somewhere they didn't think they would get placed. This sets an expectation of surprise and discovery. - 00:31–00:37 00:31–00:37 The speaker explains that the test will tell you where you operate best and when you are at your best. This is a benefit that makes the test appealing. - 00:37–00:42 00:37–00:42 The man states that this test will help you align yourself with the type of male that you should try to be based on your different skill sets. This conveys the benefit of the test, and emphasizes that it is personalized. - 00:42–00:46 00:42–00:46 The man states that there is a lot more to it than he is giving out right now. This creates intrigue. - 00:46–00:50 00:46–00:50 The speaker asks the viewer to tap below, take the test, and let him know in the comments where they got placed. This is a clear CTA to take the test.

# Ad summary This ad for Impulse brain training challenges viewers to solve a puzzle and see if they have an IQ over 130. The ad begins with a presenter introducing a puzzle and explaining that only people with an IQ over 130 can solve it. The ad then shows someone drawing on the puzzle to try and solve it. Then someone is shown playing the game on their phone. The ad then prompts the viewer to try the puzzle themselves. # Brand positioning Impulse positions itself as a brain training app that challenges and improves cognitive skills through engaging puzzles and games. The brand aims to occupy a space in the consumer's mind as a fun and effective way to boost intelligence and mental agility. It presents itself as a tool for self-improvement and intellectual stimulation. The brand aligns with values of self-improvement, intellectual curiosity, and gamified learning. Impulse distinguishes itself by offering brain training in an accessible mobile app format, contrasting with traditional educational methods. The brand positioning combines functional benefits (improved cognitive skills) with emotional appeal (feeling smarter and more engaged). # Product The Impulse app is a brain training application designed to improve cognitive skills through a variety of puzzles and games. It is implied the product is for anyone interested in boosting their intelligence and mental agility. The app features various levels and challenges, as demonstrated by the on-screen display showing "Level 3" on a mobile interface. The app's USPs lie in its accessibility, gamified approach, and the potential for improving cognitive functions. The app can be used anywhere and anytime, as suggested by the outdoor setting in one of the shots. The ad addresses the purchase barrier of doubt by framing the app as a challenge and inviting viewers to test their intelligence. # Visual style The ad has a hybrid aesthetic, blending elements of a polished presentation with a UGC feel. The editing style includes both static shots and quick cuts. The production quality combines professional staging with handheld shots of the app interface, creating a balance between credibility and authenticity. The pacing is moderate, with cuts timed loosely to the upbeat music track. Visual motifs include close-ups of the app interface and shots of people interacting with the puzzle, either on stage or on their phones. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action YOUR TURN # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The host introduces a puzzle to the audience, claiming that only people with an IQ over 130 can solve it. The intent is to intrigue viewers and make them question their own intelligence. The perspective is from the host, who is speaking directly to the audience in a calm and somewhat challenging tone, sparking curiosity. - 00:06–00:15 00:06–00:15 Someone is drawing on the puzzle with a marker. The intent is to visually demonstrate the act of trying to solve the puzzle. The perspective is an observer watching the woman interacting with the puzzle on stage, conveyed through a static camera and neutral framing. The tone is light and playful, emphasized by the upbeat music and confetti effect when the drawing is complete. - 00:16–00:22 00:16–00:22 A person is shown using the Impulse app on their phone, attempting to solve the puzzle. This visually demonstrates the app in use. The perspective is from an observer showing the app interface, conveyed through a steady, close-up shot. The tone is instructional and engaging, highlighted by the visual cues of correct and incorrect attempts. - 00:22–00:25 00:22–00:25 The screen says "YOUR TURN" prompting viewers to download the app and attempt the puzzle themselves. The intent is to convert the viewers into users. The perspective is from the brand, who is creating a sense of urgency.

# Ad summary This ad uses a staircase format to represent 12 male archetypes, assigning each archetype a percentage based on the traits of empathy, skills, independence, wisdom, and creativity. The ad encourages users to take a test. # Brand positioning This ad doesn't highlight or promote any particular brand. Instead, it's designed to present a spectrum of male archetypes based on different characteristics, which are presumably part of a larger framework. The ad seeks to classify individuals into these archetypes, focusing on understanding different personality types rather than promoting specific brand values or lifestyles. # Product This ad promotes a test designed to categorize individuals into one of 12 male archetypes. The test is based on assessing the individual's traits, including empathy, skills, independence, wisdom, and creativity, providing insights into their personality. The layout of the advertisement is a staircase, with each step representing a different archetype. The main objective is to encourage the viewer to take the test to discover their archetype. # Visual style The ad features a clean, graphic design with a gradient color scheme for the staircase, transitioning from dark purple at the top to light yellow at the bottom. The brain icons and percentages for each trait give it an infographic feel. The design appears modern and minimalist, using clear typography and simple visual elements to convey the information efficiently. The layout is well-organized, making it easy to scan and understand the hierarchy of the archetypes. This style is likely intended to make the ad scannable in a social media feed. # Hooks Headline: 12 ARCHETIPI MASCHILI # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action FAI IL TEST # Point of view - [object Object] # Storyline - The ad begins by displaying the title '12 ARCHETIPI MASCHILI' (12 Male Archetypes) at the top of the image, introducing the theme of the ad from the brand's perspective. The title grabs the attention and conveys the main subject, setting the stage for the information that follows. - A staircase graphic is shown, with each step labeled as a different archetype (e.g., 'IL RE' / The King, 'IL PADRE' / The Father, 'IL GUERRIERO' / The Warrior), told from an objective, external viewpoint. Each archetype lists percentages for the traits of 'Empatia' (Empathy), 'Abilità' (Skills), 'Indipendenza' (Independence), 'Saggezza' (Wisdom), and 'Creatività' (Creativity), creating a structured profile for each archetype. - At the bottom of the image, the call to action 'FAI IL TEST' (Take the Test) is displayed, told from the brand's perspective. This CTA serves as the final message, prompting the audience to engage by taking the test and finding out which archetype they belong to.

# Ad summary The ad promotes the Impulse brain training app by presenting a visual puzzle that challenges viewers to solve a wine glass riddle, suggesting that only people with an IQ over 130 can solve it. It then shows a woman in a studio attempting to solve the puzzle on a large screen, followed by someone solving the puzzle on their phone within the app. # Brand positioning The brand, Impulse Brain Training, positions itself as a provider of brain training exercises and puzzles that challenge and improve cognitive abilities. The brand aims to occupy a space in the consumer's mind as a tool for enhancing intelligence and mental agility, which is conveyed through the use of puzzles and IQ challenges. The brand promotes the value of mental sharpness and intellectual curiosity. The ad ignores category norms around brain training by using a visual-based puzzle instead of typical brain-training exercises. The brand positioning is both functional (improving cognitive abilities) and emotional (achieving intellectual satisfaction). # Product The Impulse brain training app is presented as a tool for improving cognitive abilities through a variety of brain-teasing puzzles and exercises. The ad features a visual riddle involving a wine glass as a central puzzle element. The app is implied to be for individuals interested in challenging their intelligence and mental agility, suggesting that only people with an IQ over 130 can solve some of its puzzles. A key USP is the app's ability to provide engaging visual brain teasers, as demonstrated by the wine glass riddle. Use occasions are implied to be anytime someone wants to challenge their mind, as the app is shown being used casually on a phone during a coffee break. The ad addresses the purchase barrier of perceived difficulty by framing the challenges as stimulating and rewarding, rather than frustrating. # Visual style The ad has a clean and modern aesthetic with a mix of live-action and graphic elements. The editing style includes quick cuts and smooth transitions between scenes. The production quality appears polished, with clear visuals and professional presentation, yet maintains a social media feel through the inclusion of the user-generated puzzle solving aspect. The pacing is consistent, with cuts timed to the rhythm of the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action YOUR TURN # Point of view - [object Object] # Storyline - 00:00–00:06 A man stands in front of a projected image of a wine glass and explains to the audience that only people with an IQ over 130 can solve the puzzle. The intention is to create intrigue and challenge viewers to test their intelligence. The perspective is from the speaker, who is setting up the puzzle. The tone is confident and authoritative. - 00:06–00:17 The screen changes to a woman standing in a black studio space. Outlines around the wine glass image are layered on top of the screen. The overlaid text states "Only people with IQ > 130 can solve it!". A bar with Smart, Genius, and Psychopath appear at the top of the screen. The woman is seen drawing lines to solve the puzzle. The intention is to show the viewer how to engage in the puzzle being proposed by Impulse Brain Training. The perspective is from an observer watching someone attempt to solve the puzzle. The tone is playful and challenging. - 00:17–00:23 The screen changes to a close up of hands drawing lines on a smart phone, inside of the Impulse Brain Training application. The overlaid text states "Only people with IQ > 130 can solve it!". A bar with Smart, Genius, and Psychopath appear at the top of the screen. Once the drawing is completed, the puzzle is solved and a red plus mark appears. The intention is to show the viewer the mobile application and to encourage them to solve the puzzle being proposed by Impulse Brain Training. The perspective is from an observer watching someone attempt to solve the puzzle. The tone is playful and encouraging. - 00:23–00:25 The screen goes out of focus and in the center of the screen, a rectangle pops up with white text reading "YOUR TURN". The intention is to generate excitement and encourage the viewer to use Impulse Brain Training to solve the wine glass puzzle. The perspective is from the company, prompting the viewer to act. The tone is encouraging and challenging.

# Ad summary This ad uses a psychology test to draw the user in and download the app to learn about trauma. # Brand positioning Impulse Brain Training is presented as a tool to help individuals learn about their mental health by addressing their childhood trauma. The brand aims to occupy the space in the consumer's mind as a means of self-discovery and offers insight into their past experiences. It aligns with values of self-awareness and understanding, targeting those interested in psychology and mental health. The brand positioning is primarily emotional, focusing on the potential for self-understanding and healing through its brain training programs. # Product Impulse Brain Training is an app with games that claim to reveal a user's childhood trauma based on the user's selections. The games are meant to expose the user to content related to trauma that will allow them to foster a strong instinct for self-preservation, be vigilant in their approach to the world, seek comfort in routines and predictability, and prioritize personal safety and security as a means of creating stability amidst past challenges. The product uses the user's results to offer ways to self-soothe or work through past traumas. # Visual style The ad has a UGC-feel to it. It begins as an interview clip before the screen shifts to a tweet screen recording and then to graphics from the app. The editing style is a quick cut and is timed to the music. The colors are warm and soft throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action TAKE TEST # Point of view - [object Object] # Storyline - 00:00–00:03 A woman asks a question about a picture that people say exposes childhood trauma. - 00:06–00:14 The screen then shows a tweet about how a picture can reveal a childhood trauma type and it's scary how accurate it is. - 00:14–00:16 The screen then goes to the childhood trauma test, asking what you see first in an image. - 00:16–00:19 The screen shows the image to choose from, which is an elephant or an apple, and a finger clicks the option 'Butterfly'. - 00:19–00:22 The screen shows the next image to choose from, which is hands or an old lady/young woman, and a finger clicks the option 'Guitar'. - 00:22–00:25 The screen shows the next image to choose from, which is a spooky mask/bird or a penguin/man's face, and a finger clicks the option 'Man's face'. - 00:25–00:29 The screen shows the next image to choose from, which is faces/hourglass or legs/tuxedo, and a finger clicks the option 'Tuxedo'. - 00:29–00:32 The screen then shows the results of the test and shows the breakdown of the types of trauma, which are physical, sexual, emotional, neglect, and witnessing violence.

# Ad summary This ad is promoting a childhood trauma test by Impulse, a brain training company. The ad starts with a clip of a speaker talking about childhood trauma. It then transitions to a visual test where users are prompted to select what they see first in a series of images. It ends with a summary of what the test results reveal, with a prompt to download the Impulse app. # Brand positioning Impulse is presented as a brain training company that helps people understand their childhood trauma through various tests. The brand positions itself as insightful and a resource for people to gain insights into their hidden experiences. # Product The featured product is a childhood trauma test. The test is designed to reveal potential childhood traumas based on what the viewer sees first in a series of images. It analyzes perceptions to uncover hidden childhood traumas, providing insights into potential past experiences. The test is available through the Impulse app, which users can download to take the test and understand their results. # Visual style The ad has a clean and professional aesthetic. The opening scene is of a speaker on a stage, which gives the impression of authority and expertise. The visual test uses a simple color palette of red, white, and blue. The editing is quick, and the pacing is steady. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 A speaker presents a potentially unsettling idea related to hidden childhood experiences. - 00:07–00:08 00:07–00:08: Text introduces a “childhood trauma test” and asks “what do you see first?” This frames the ad as an interactive test for the viewer. - 00:08–00:21 00:08–00:21: Viewers are shown a series of images and are prompted to make a decision for each one. - 00:21–00:24 00:21–00:24: The test results are summarized, outlining potential implications related to the viewer's childhood experiences. This reinforces the personal relevance of the test.

# Ad summary The image is a listicle-style data visualization that outlines twelve female archetypes based on personality traits, listing each archetype with a graph of the percentage breakdown of traits like empathy, skills, independence, wisdom, and creativity. Each trait is assigned a percentage value. A button at the bottom reads “TAKE TEST”. # Brand positioning This ad promotes a brand focused on female empowerment through self-discovery. It suggests that understanding one's archetypal role—such as 'The Queen', 'The Mother', or 'The Lover'—can offer insights into one's inherent strengths and tendencies. By quantifying traits like empathy, skills, independence, wisdom, and creativity, the brand presents a structured approach to understanding one's identity and aims to help women embrace their unique qualities. The brand subtly positions itself as a guide in self-analysis, moving against conventional notions of self-help by offering a blend of intuitive archetypes and quantifiable metrics. # Product This ad showcases a test designed to identify which of twelve female archetypes a person aligns with, including “The Queen”, “The Mother”, “The Mystic”, “The Maiden”, “The Lover”, “The Creator”, “The Sage”, “The Healer”, “The Huntress”, “The Dame”, “The Heroine”, and “The Caregiver”. The test provides a breakdown of personality traits—Empathy, Skills, Independence, Wisdom, and Creativity—as percentages for each archetype. The ad addresses the potential barrier of self-understanding by offering a structured, measurable approach to discovering one’s archetypal role, promising to help users unlock new insights into their inherent strengths and tendencies. # Visual style The ad employs a minimalist, infographic style with a focus on data visualization and typography. The production quality appears clean and professional, likely studio-shot. The use of simple line graphs and muted color palettes against a beige background creates a sense of understated sophistication. The typography is clear and legible, emphasizing the informative nature of the content. The overall style is non-disruptive and intended to be easily scannable in a feed, fitting well with platform-native content. # Hooks Headline: 12 FEMALE ARCHETYPES # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TAKE TEST # Point of view - [object Object] # Storyline - The ad begins by introducing the concept of '12 FEMALE ARCHETYPES'. This serves to capture the viewer's attention with a broad category of self-discovery and indicates a structured approach to personal understanding. This part of the story is told from the brand's perspective, framing the topic and setting the stage for exploration. - The ad then lists each archetype, such as 'The Queen', 'The Mother', and 'The Mystic', each accompanied by a graph quantifying traits like empathy, skills, independence, wisdom, and creativity. This section aims to illustrate the unique combination of traits associated with each archetype and allows the audience to visually understand what makes them distinct. This is delivered from the brand's perspective, showcasing the range and depth of the archetypes. - The ad concludes with a 'TAKE TEST' button, inviting viewers to engage directly with the brand and discover their own archetype. This call to action is from the brand's POV and prompts the audience to participate in the self-discovery process.

# Ad summary This ad uses the hook of a childhood trauma test to introduce IMPULSE Brain Training. It presents a series of images asking viewers what they see first, framing it as a way to reveal hidden traumas. At the end, it presents the test results and prompts viewers to take a test for themselves by downloading their app. # Brand positioning IMPLUSE Brain Training is presented as a mental wellness app that provides users insight into their childhood traumas through a psychology test. The brand occupies the market space of self-discovery and mental wellness by offering a test that supposedly reveals hidden trauma. By framing it in this way, the brand promotes values of self-awareness and mental health, and positions itself against ignorance and complacency in facing one's past. The brand positioning is emotional, suggesting that IMPULSE cares about the user's emotional healing and self-discovery. # Product IMPULSE Brain Training offers a psychological test that supposedly reveals users’ childhood traumas. The ad presents a series of images and asks viewers to choose what they see first, framing it as a reflection of hidden traumas. The end of the test provides the user with results and insights into possible traumas. The app offers users the opportunity to take a test to discover their own traumas, promising a deeper understanding of their past and current self. This addresses the potential purchase barrier of uncertainty by allowing users to learn more about the brand. # Visual style The ad has a modern and psychological feel. The video uses a clean and minimal color palette, with maroon silhouettes against a light grey background, giving it a stark and serious tone. The editing is simple, with static shots of the images, and transitions between each question. The production quality is polished, with a clean and professional presentation, which supports the intended tone of credibility and insight. # Benefits - [object Object] # Features - [object Object] # Call to action Download on the AppStore # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 A female podcast host asks her cohost if she has seen a particular image. - 00:04–00:05 The cohost says she hasn't seen it yet. - 00:05–00:06 The female podcast host tells her cohost to look at the picture on the screen. - 00:06–00:14 A woman is shown presenting the image. She says that what you see first can reveal childhood trauma. - 00:14–00:16 The image is shown close up. The on-screen text reads: "KINDHEITSTRAUMATATEST. WAS SIEHST DU ZUERST?" translated to "CHILDHOOD TRAUMA TEST. WHAT DO YOU SEE FIRST?" - 00:16–00:18 An image is shown with the options Elefant/Nachtwald (elephant/night forest) and Apfel/Schmetterling (apple/butterfly), and a red fingernail taps the night forest option. - 00:19–00:22 An image is shown with the options Hände/Gitarre (hands/guitar) and Alte Frau/Junge Frau (old woman/young woman) and a red fingernail taps the guitar option. - 00:22–00:25 An image is shown with the options Gruselige Maske/Vogel (scary mask/bird) and Pinguin/Das Gesicht des Mannes (penguin/the man's face) and a red fingernail taps the bird option. - 00:25–00:28 An image is shown with the options Gesichter/Sanduhr (faces/hourglass) and Beine/Smoking (legs/tuxedo) and a red fingernail taps the hourglass option. - 00:28–00:31 Test results are displayed, with layers for Körperliches Trauma (physical trauma), Sexuelles Trauma (sexual trauma), Emotionales Trauma (emotional trauma), Vernachlässigung (neglect), and Zeuge von Gewalt (witness of violence). - 00:30–00:31 The screen displays "Sie haben eine erhöhte Sensibilität gegenüber potenziellen Bedrohungen entwickelt und einen starken Selbstbehautungstrieb gefördert..." It prompts the viewer to download the app from the app store.

# Ad summary This ad for Impulse brain training uses the structure of an online quiz to pique the viewer’s curiosity and draw them into trying the app. A presenter introduces a visual logic puzzle, framed as only solvable by people with a specific (INTJ) personality type. This sets up a challenge, while text overlay options (Smart, Genius, Psychopath) suggest an entertaining and self-validating outcome. The ad then cuts to several people failing the challenge, followed by a demonstration of how the app works using simple tap-and-drag logic. The ad ends with a call to action asking the viewer to try for themselves. # Brand positioning Impulse Brain Training is presented as a way to measure and improve the user's intelligence, visual thinking, and problem-solving skills. The ad implies that Impulse targets people who see themselves as intelligent, logical, and possibly even a bit unconventional. The brand seeks to occupy the space of making brain training fun, accessible, and self-validating, pushing against the notion that such exercises must be tedious or academic. It aligns with the values of self-improvement and continuous learning, but with a lighthearted, engaging tone. # Product Impulse Brain Training app is a mobile application designed to improve cognitive functions, especially intelligence, logic, and visual thinking. The app presents users with quick, gamified logic puzzles such as connecting parts of an image in the correct order. It is for people who want to challenge and improve their intelligence in an engaging and entertaining way. The app works by tracing a line between sections of a picture and is used at various locations and use occasions, since it is on a smartphone. The ad seeks to overcome the barrier that brain training may be boring or difficult and offers a fun way to improve cognitive skills. # Visual style The ad uses a mix of staged, professional-looking shots and more casual, UGC-style visuals. The video is colorful and visually engaging. The editing style includes quick cuts between shots, keeping the pace fast and energetic. Visuals of the product on the phone are synced with the rhythm of the music. The production quality varies, which gives it a hybrid feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action YOUR TURN # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 A woman on stage presents a visual puzzle. - 00:00–00:04 The woman claims that only those with an INTJ personality can solve it, challenging viewers to try themselves. - 00:00–00:04 The tone is playfully confrontational and challenging, suggesting a game to be won. - 00:04–00:13 Three people are shown attempting the puzzle presented on a screen as the answer choices of “smart,” “genius,” and “psychopath” show above the puzzle. This section creates a connection to the last through the continuous use of the graphic. - 00:04–00:13 Each person attempts to solve the puzzle by tracing the line in the correct order with their finger on the screen and is unsuccessful. - 00:04–00:13 The answers given by the on-screen players are meant to show that they are not “smart,” “genius,” or “psychopath.” - 00:04–00:13 As the unsuccessful players are shown the playful tone is continued, as this section uses a playful jingle. - 00:13–00:23 The ad cuts to a person holding a phone and tracing the puzzle on the screen of the phone, demoing the Impulse app. - 00:13–00:23 This builds on the previous section with the puzzle now being seen in the Impulse Brain Training app. - 00:13–00:23 The puzzle is completed and the screen reads “YOUR TURN” to prompt viewers to attempt the puzzle themselves. - 00:13–00:23 This creates a connection with the previous shot through the continuous use of the graphic.

# Ad summary This ad features a mental health expert introducing a visual test designed to reveal childhood trauma types, prompting viewers to download the app and take the test. # Brand positioning The ad presents Impulse Brain Training as a resource for understanding one's mental health. The brand aims to occupy a space where self-discovery meets scientific insight, using visual assessments to reveal deeper emotional patterns. Impulse aligns with a modern, tech-enabled approach to psychology, pushing against traditional, clinical settings in favor of accessible digital tools. The brand promotes self-awareness and personal growth in a simplified way. # Product The advertised product is a childhood trauma test available through the Impulse Brain Training app. The test involves a series of ambiguous images where users are asked to identify what they see first. Each visual offers two options, and users tap the screen to select their initial perception. The app then provides a personalized test result, categorizing potential childhood trauma types such as physical trauma, sexual trauma, emotional trauma, neglect, and witnessing violence. The test addresses the purchase barrier of skepticism by framing the analysis as an engaging and insightful method for self-discovery. # Visual style The ad has a modern, clean aesthetic with a hint of intrigue. The video combines a professional talking-head segment with stylized mockups of the app interface. Editing includes quick cuts and simple animations to maintain engagement. The overall production quality suggests a blend of informational content and app demonstration, appealing to a user base interested in personal development and mental wellness. The color palette is limited to black and white to signal sophistication and reliability. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download on the AppStore; TAKE TEST # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:08 The ad begins with a statement about the test's accuracy. - 00:00–00:08 This moment introduces the test concept and presents it as a revelation of childhood trauma types. - 00:00–00:08 The brand is telling the story by presenting the expert’s perspective on the test’s intriguing and somewhat unsettling ability to uncover hidden aspects of one’s past. - 00:08–00:22 The ad then transitions into a visual display of the test itself. - 00:08–00:22 This moment guides the audience through sample visuals from the test, demonstrating the interaction of choosing between two visual perceptions. - 00:08–00:22 The perspective shifts to that of a potential user, guiding the audience through a first-person simulation of how the test works and building anticipation for the potential results. - 00:22–00:26 The ad concludes by showcasing the test results. - 00:22–00:26 This moment reveals the categorized trauma types and includes a call to action. - 00:22–00:26 This reinforces the brand’s offering, highlighting the potential insights and encouraging viewers to take the test by downloading the app.

# Ad summary This ad uses the format of a personality test, where users try to solve a brain teaser to prove their intelligence. The ad claims only people with INTJ personalities can solve the teaser and invites users to try to solve it themselves. # Brand positioning The brand Impulse Brain Training presents itself as a tool to improve memory and attention with brain training exercises. It positions itself in the market as a tool for improving cognitive functions, contrasting with typical entertainment apps. The brand promotes self-improvement and intellectual curiosity, and caters to individuals interested in mental challenges and cognitive enhancement. # Product Impulse Brain Training is a mobile app designed to improve memory and attention through brain training exercises. It challenges users with a visual puzzle, tasking them to connect lines in a specific way. The app implies that users with an INTJ personality can easily solve the puzzle. Its main USP is its ability to improve focus and cognitive skills. The ad addresses the barrier of doubting one's intelligence or problem-solving skills by providing a fun, accessible way to test and potentially improve cognitive abilities. # Visual style The ad features a hybrid visual style that combines a live presentation with studio footage. The editing rhythm is moderately paced, with cuts timed to the music. Production quality is high, with polished graphics. The ad blends elements of a stage presentation and a clean mobile UI. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action YOUR TURN # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad begins with a woman standing on a stage in front of an image of the brain teaser. - 00:00–00:04 The woman delivers a spoken hook to pique interest and challenge viewers to test their intelligence. - 00:04–00:05 The scene shifts to a different room with three people in Santa hats. - 00:05–00:15 A woman attempts to solve the brain teaser on a TV screen, while the others react. - 00:05–00:15 The woman fails to solve it correctly. - 00:16–00:24 The ad switches to a first-person view of someone successfully solving the teaser on a phone. - 00:24–00:26 The ad invites viewers to try it themselves.

# Ad summary This ad presents a challenge to the audience: complete a drawing in one continuous line. The challenge is framed as a unique ability of those with childhood trauma. The ad then uses the challenge as a demo for Impulse brain training. # Brand positioning Impulse brain training presents itself as a mobile app that can assist people with childhood trauma. The ad's message is emotionally charged, as it alludes that this app has value to people who have dealt with difficult pasts. The ad also positions the app as a way to discover something about yourself. # Product The Impulse brain training mobile app is a tool for cognitive training and personal discovery. It presents users with visual challenges such as tracing a shape in one stroke. The ad addresses the purchase barrier that many do not know they may have childhood trauma. The game has different levels that get progressively more difficult. # Visual style The ad has a modern feel. It is mostly black and white. There are quick cuts. The style appears to be somewhere in between UGC and polished commercial. It has a modern look. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad starts with a text overlay asking the viewer to try to draw a boat in one line. - 00:06–00:14 The presenter indicates to a person on stage who shows how to draw the boat in one line. - 00:16–00:23 The ad switches to footage of the app being used to solve the same drawing challenge. - 00:23–00:25 A text overlay appears on screen to indicate it is your turn.

# Ad summary This ad uses a psychological test to diagnose childhood trauma, leading to the IMPULSE Brain Training app as a solution. # Brand positioning The brand, IMPULSE Brain Training, positions itself as a provider of resources for understanding and addressing childhood trauma through the lens of brain training. The ad presents IMPULSE as a tool for self-discovery and healing, offering insights into past experiences and their lasting impact. By associating the brand with psychological quizzes, IMPULSE aims to occupy a space in the consumer's mind as an authority on trauma and mental well-being, pushing against traditional therapy norms with an accessible and engaging approach. The brand's tone is informative and supportive, aligning with a lifestyle of self-awareness and personal growth, ultimately aiming to offer a functional solution to emotional challenges. # Product The featured product is a childhood trauma test designed to reveal insights into an individual's past experiences and their potential impact. The test presents a series of images and asks users to identify what they see first, with each response linked to specific types of childhood trauma, such as physical, sexual, or emotional trauma. The product aims to address purchase barriers by offering a quick and engaging way to gain self-awareness and understand underlying emotional patterns. Each result gives a general overview of one's experiences, but prompts users to explore additional resources for healing. The format of the test is a digital quiz. The user experience aims to be both intriguing and informative, encouraging viewers to explore the brand's resources further. # Visual style The ad features a mix of polished and UGC-style visuals. The talk show clip and tweet integration give it a sense of authenticity, while the graphics and animations are cleanly designed. The editing rhythm is quick, with cuts timed to coincide with music beats and voiceover lines, giving it a dynamic feel. The production quality is a hybrid, blending real-life footage with professionally designed graphics, which supports the intended tone of both authenticity and expertise. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action TAKE TEST # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 The ad opens with a clip from a talk show, where a man asks a woman if she's seen a particular picture that allegedly exposes childhood trauma, setting the stage for an intriguing reveal. - 00:06–00:14 00:06–00:14: The scene transitions to a tweet from Jacob Mill, a speaker or influencer, who claims that what you first notice in the picture can reveal your childhood trauma type, emphasizing its accuracy to create intrigue and credibility. - 00:14–00:28 00:14–00:28: A sequence of image pairings appears, each with two options to select, conveying the interactive nature of the test. The perspective shifts to that of a user making selections. - 00:28–00:31 00:28–00:31: Finally, the ad reveals a result screen that categorizes trauma types and highlights their associated behaviors and coping mechanisms, reinforcing the test's insightfulness and promoting the app for further exploration.

# Ad summary An interactive puzzle ad presents a color perception test with math symbols inside different colored boxes. The ad claims that successfully completing the test suggests the viewer does not have ADHD and instructs the viewer to 'Touch The Color That Does Not Correspond'. # Brand positioning This ad does not explicitly mention a specific brand. Instead, it focuses on creating an engaging interactive experience for the user in the form of a puzzle. The ad aims to position itself as a source of intriguing self-assessment rather than promoting a product or service. This approach seeks to capture attention by sparking curiosity and inviting participation, aligning with a playful and thought-provoking brand identity. # Product This ad does not feature a physical product. Instead, it is a color perception puzzle designed as an interactive experience. The ad presents an arrangement of five colored boxes, each containing a math symbol. Four of the boxes are a similar shade of blue, while one box is a lighter shade of green, containing an asterisk symbol. The ad instructs the user to 'Touch The Color That Does Not Correspond', implying that the goal is to identify the box with the color that is different from the others. # Visual style The ad has a clean and minimalist visual style. The layout consists of simple geometric shapes and flat colors. The typography is straightforward and easy to read. The overall aesthetic is modern and uncluttered, focusing attention on the puzzle itself. # Hooks Headline: Se todas as suas respostas estiverem corretas, significa que você não tem TDAH. # Benefits - [object Object] # Features - [object Object] # Call to action Toque Na Cor Que Não Corresponde # Point of view - [object Object] # Storyline - The ad starts with a claim that completing the puzzle correctly suggests the viewer does not have ADHD. The ad is framing the following task as a means of self-assessment, which is meant to draw the viewer in and pique their interest. - The interactive puzzle is presented, featuring colored boxes with math symbols inside. The ad is presenting an actionable component, visually showcasing the puzzle to be solved. - The ad ends with a call to action, telling the viewer to 'Touch The Color That Does Not Correspond.' The ad is prompting the viewer to engage with the puzzle, directing them toward the intended interaction.

# Ad summary The ad opens with a man discussing the idea of the “queen archetype” in women, saying that these women can feel like broken women. The ad then cuts to a compilation of clips and on-screen text sharing the URL for a 12 Female Archetypes Test to find out which archetype you are. The ad ends with another man talking about the benefit of understanding the twelve archetypes. # Brand positioning This ad promotes a personality test, the 12 Female Archetypes Test, which is implied to be a tool for personal understanding and growth. The brand positions itself as offering insights into individual strengths and potential by identifying which of the 12 archetypes one aligns with. The brand appeals to women who are interested in self-discovery and personal development and seek to understand themselves on a deeper level. The brand uses an educational, expert, and empowering approach to engage their audience. # Product The product is the 12 Female Archetypes Test, designed to help women identify their strengths and potential. It helps women discover where they operate at their best when they are truly thriving. By taking the test, users can find out what archetype they fall into and better understand their traits related to empathy, skills, independence, wisdom, and creativity. This product addresses the desire for self-discovery and helps women align with the archetype reflecting their strengths and potential, enabling them to be as successful as possible. # Visual style The ad uses a combination of studio interview footage, talk show clips, and animated graphics. The production quality is medium-high, with clear audio and visuals. The editing style includes quick cuts between clips, creating a fast-paced feel. The text overlays are simple and easy to read. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action tap on the screen and take this quick test # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by presenting a concept about women embodying the “queen archetype” often feeling like broken women, immediately establishing a provocative and intriguing question. - 00:03–00:16 A woman is shown on a talk show responding to a question about whether or not someone has seen her dad explain the difference between a queen and a broken woman trying to control everything. This provides intrigue about the concept being discussed. - 00:16–00:23 A man is shown talking about how many people call themselves a queen and that’s unrealistic for human females. This introduces the idea of the twelve female archetypes. - 00:23–00:45 The 12 Female Archetypes graphic is shown with a man talking about how the test tells you what archetype you fall into and where you might expect to be placed. - 00:45–00:49 The man explains that this test will show you where you operate at your best when you are truly thriving. - 00:49–00:58 The man talks about how this test will help you align with the archetype reflecting your strengths and potential, enabling you to be as successful as possible. - 00:58–01:00 He says that the test is really easy and super simple to figure out. - 01:00–01:03 He finishes by saying all you have to do is tap on the screen and take this quick test.

# Ad summary This ad for Impulse brain training app features a male speaker introducing a visual puzzle. The puzzle is an image of an upside-down wine glass, and the voiceover states that only people with an IQ over 130 can solve it. The ad transitions to a woman who looks at the drawing and traces the image so that it depicts a house. A phone screen then shows the same puzzle being solved by tracing the image on the app. # Brand positioning Impulse is a brain training app that challenges users to improve their cognitive abilities through a series of games and puzzles. The brand aims to occupy a space in the consumer's mind as a fun and engaging way to improve intelligence and problem-solving skills. The brand positions itself as a tool to test and enhance one's IQ, appealing to individuals who enjoy mental challenges. It promotes the idea that intelligence can be improved through practice. The brand does not explicitly mention competitors or directly compare its approach, but implies other brain training apps or methods may be less effective at increasing IQ. Impulse leans into functional and aspirational positioning, focusing on the tangible outcome of improving cognitive abilities while also aligning with the desire for self-improvement and personal growth. # Product Impulse is a brain training app that offers a variety of games and puzzles designed to improve cognitive skills and test one's IQ. The app presents visual puzzles that challenge users to think creatively and solve problems in unconventional ways. The ad highlights a puzzle where users must transform an upside-down wine glass into a house by tracing lines on the screen. The app is designed for anyone who enjoys mental challenges and wants to improve their problem-solving abilities. The app addresses the purchase barrier of perceived lack of time by offering quick, engaging activities that can be done on the go. The ad suggests that Impulse is worth trying because it offers a fun and effective way to test and potentially increase one's IQ. # Visual style The ad has a hybrid aesthetic, combining a polished presentation of a stage setting with a casual, UGC-style demonstration on a smartphone. The editing rhythm is moderate, with static shots and smooth transitions, creating a pace of approximately 15-20 cuts per minute. The quick cuts in the second half demonstrate how to solve the puzzle and are synched to the beat of the music track. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action YOUR TURN # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a male speaker standing in front of a screen with a drawing of an upside-down wine glass. He states that only people with an IQ over 130 can solve the puzzle. The intention is to challenge viewers and pique their curiosity. The perspective is from the speaker's point of view, addressing the audience directly. The tone is challenging and slightly provocative. - 00:05–00:06 00:05–00:06 The ad transitions to an image of a woman who is looking at the image of an upside down wine glass. Text appears above the image stating, "Only people with IQ > 130 can solve it!". The intention is to convey that this woman has a high IQ and can solve the puzzle. The perspective is from the brand. - 00:06–00:14 00:06–00:14 The woman draws lines and transforms the upside down wine glass into a house. The message is to show the viewer how the puzzle can be solved. The perspective is from the brand. The tone is playful. - 00:14–00:16 00:14–00:16 The screen transitions and red confetti is scattered across the screen to show that the woman solved the puzzle. The intention is to celebrate the woman solving the puzzle. The perspective is from the brand. The tone is fun and playful. - 00:16–00:22 00:16–00:22 The ad transitions to an image of hands holding a phone with the app on the screen. The puzzle is being solved using the app. The message is to demonstrate how the puzzle works within the app. The perspective is from the customer. - 00:22–00:25 00:22–00:25 Text appears on the screen, "YOUR TURN". The intention is to encourage the viewer to try the puzzle on the app. The perspective is from the brand. The tone is challenging.

# Ad summary This ad presents a test for men to identify their archetype based on empathy, skills, independence, wisdom, and creativity. It challenges the alpha wolf stereotype, encouraging men to discover their unique strengths and align with their best selves by taking the test linked below. # Brand positioning The brand in this ad is implied to offer tools or assessments that help men understand themselves better and align with their authentic selves. The brand pushes back against the 'alpha wolf' stereotype and encourages men to explore various archetypes, suggesting a more nuanced and individualized approach to masculinity and self-improvement. The brand's positioning appears to be functional, offering a means of assessment and self-discovery, while also carrying an emotional component of self-acceptance and personal growth. # Product The featured product is an archetype test for men, designed to help them discover where they operate best based on skills like empathy, skills, independence, wisdom, and creativity. The test is for men who are interested in understanding themselves better and aligning with their strengths. It addresses the desire to understand one's place in the world and what type of man one should strive to be based on individual skill sets. The ad aims to address the purchase barrier of self-doubt or confusion by offering a clear path to self-discovery and personal alignment. # Visual style The ad uses a hybrid visual style, combining a UGC-style talking head with a polished graphic. The editing is smooth with static shots. The overall production quality is mid-range, supporting an informative tone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Tap below take the test # Point of view - [object Object] # Storyline - 00:00–00:04 A man wearing headphones asks if the other has seen the video about the difference between a king and a man who peaked in college. - 00:05–00:08 The second man says no and the first man asks for the video to be pulled up on the screen. - 00:10–00:12 The video appears on screen where another man wearing headphones says that he makes every man he talks to take the test. - 00:13–00:23 The man from the video goes on to describe that alpha wolf is not a realistic archetype and that there are 12 male archetypes that a man can fall into. - 00:23–00:27 The video man describes how you may see yourself as one archetype but actually be another. - 00:28–00:33 He notes that where you fall on the archetypes is influenced by things like empathy, skills, independence, wisdom and creativity. - 00:34–00:41 He says that what you will find if you take the test is that you will be placed in a category that you did not think you would be placed in. - 00:42–00:53 He explains that the test will show where you operate at your best and help you align yourself with the type of man you should try to be based on your different skill sets. - 00:53–00:56 The video man notes that there is a lot more to the test than he is talking about. - 00:57–01:00 The video man tells the viewer to tap below to take the test and let him know in the comments where they got placed.

# Ad summary This ad presents a quiz that defines 12 female archetypes and encourages users to take a quiz to discover which archetype they are. # Brand positioning The brand is presented through a male speaker associated with the IMPULSE brain training program. He references and presents the 12 female archetypes test and invites women to discover where they fit. The brand aims to offer a self-discovery tool, presenting itself as a source of insight and empowerment. By aligning with traits like empathy, skill, independence, wisdom, and creativity, the brand promotes the concept that self-understanding can lead to success. This positions the brand as one that pushes against generic self-help content. # Product The featured product is the “12 Female Archetypes” test, designed to help women understand their strengths and potential. The test, presented by a male speaker associated with the IMPULSE brain training program, promises to reveal where individuals operate at their best and enable them to thrive. It evaluates women based on traits like empathy, skills, independence, wisdom, and creativity, suggesting a placement within one of the twelve archetypes. The test is presented as a tool for self-discovery, helping women align with archetypes reflecting their strengths, and potential, and thus aiding their success. The test is described as easy and simple to figure out, lowering the barrier to entry. # Visual style The ad has a high-contrast, slightly desaturated look, which supports a tone that is both modern and serious. The initial shot of the woman in black and white adds an element of drama, while the straightforward presentation of the test and the speaker keeps the tone professional. The edit pace is slower with static shots, contributing to an informational tone. The production quality is clean, lending a polished feel. The use of a grid layout for the test is a visual motif that recurs throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action tap on the screen and take this quick test. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a black and white close up of a woman's face. She explains that you can tell a woman's rank by what it takes to upset her. She contrasts reactive women, who are controlled by the world, with alpha women, who she claims are the world. This sets up the premise of female empowerment and self-awareness. - 00:07–00:10 00:07–00:10 The scene transitions to a black and white frame of a man with headphones wearing glasses. The video displays his name and social media handle. He introduces a test he makes every female take. This implies a challenge to traditional female stereotypes. - 00:10–00:33 00:10–00:33 The screen shows a grid of 12 female archetypes: The Queen, The Mother, The Mystic, The Maiden, The Creator, The Sage, The Lover, The Huntress, The Healer, The Dame, The Heroine, The Healer. The man explains that the test tells you what archetype you fall into. He mentions examples such as the queen, the warrior, the lover, or the priestess. This emphasizes the range of female identities. - 00:33–00:55 00:33–00:55 The man continues, explaining that you might be placed somewhere unexpected, and the test will show you where you operate at your best. He continues, stating that the test helps align you with the archetype reflecting your strengths and potential. This builds anticipation for self-discovery. - 00:55–01:00 00:55–01:00 The man concludes, saying it's easy and simple to figure out, and instructs the viewer to tap on the screen to take the quick test. This prompts immediate action from the viewer.