How hims Advertises on Meta

# Ad summary This ad for Hims promotes personalized treatment options to regrow hair, with a focus on the ease of starting treatment in the summer. The ad highlights that treatment is 100% online, clinically backed, and affordable. # Brand positioning Hims is presented as a modern and accessible brand that offers personalized, clinically backed hair regrowth treatments. The brand is positioned to be convenient by offering 100% online access and affordable by starting at £22/mo. Hims focuses on men who want to address hair loss by providing treatment options that are discreet, effective, and integrated into their lifestyle. # Product The product is a personalized hair treatment plan, delivered in the form of small white tablets. It's intended for men who are seeking to address hair loss. The treatment is clinically backed to regrow hair. The tablets are implied to be delivered directly to the customer, as the brand highlights that the service is '100% online'. The starting price is £22 per month, lowering the barrier to entry. # Visual style The ad has a clean and modern aesthetic with a focus on simplicity. The background is a solid color and the product is well-lit. The overall production quality is high. # Hooks Headline: A steady start makes summer feel easier. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that a steady start makes summer feel easier. The brand is speaking, aiming to position its product as a solution that makes the summer season more enjoyable by reducing stress about hair loss. - The price for the hair loss treatment is revealed with "starting at £22/mo." The brand is speaking, informing customers of the affordable price point. - Text highlights "personalized treatment options" and being "clinically backed to regrow hair". The brand is informing potential customers that they will receive treatment options that will cater to their needs and that the treatment is effective. - A small tablet is shown to represent a discreet and easy way to undergo treatment. The brand is showing a visual cue that it's treatment option is easily accessible. - The Hims logo is shown. The brand is informing potential customers what company to consider. - The ad concludes with a disclaimer stating "Requires a free online consultation with a licensed healthcare provider who will determine if treatment is appropriate. Restrictions apply." The brand informs customers that they will receive a consultation from a licensed healthcare provider who will determine if treatment is appropriate.

# Ad summary This ad for Labs by Hims encourages men to check their testosterone levels if they're feeling off, despite doing everything right. It uses a visual graph to indicate the different levels of testosterone in the body. # Brand positioning Labs by Hims is presented as a health and wellness company that specializes in providing accessible health solutions. The brand aims to occupy the space in the consumer's mind as a provider of answers when they are doing everything right but still feel off. Labs by Hims appears to ignore category norms around not discussing health openly and directly. The brand's positioning is functional by providing answers. # Product The product advertised is a testosterone level check by Labs by Hims, a service intended for men who may be feeling off despite following healthy habits. It involves checking one's total testosterone levels. The ad addresses the potential purchase barrier of uncertainty by highlighting the brand's ability to provide answers. # Visual style The ad has a clean and modern visual style with a focus on clarity and information. The production quality appears to be studio-shot. The image treatment includes color grading with a light brown background. The typography is integrated in a clean and legible manner. # Hooks Headline: Check your testosterone # Benefits - [object Object] # Features - [object Object] # Call to action CHECK YOUR TESTOSTERONE → # Point of view - [object Object] # Storyline - The ad starts by posing the question to the viewer if they should check their testosterone levels. The intention is to get the audience thinking about their own health and well-being from the brand's perspective. - The ad highlights that even when someone is doing everything right, they may still feel off, and Labs by Hims can offer answers. The brand is trying to convey their product can bring understanding to the viewer's health concerns. - The ad shows a graph of total testosterone levels, marking levels as "Optimal" or needing "Needs attention" with a visual representation of levels of testosterone. The brand shows different levels that a viewer may have. - The ad indicates that lab results alone are not intended to diagnose, treat, or cure any condition, and a provider will reach out about critical results and plans. This statement functions as legal information from the brand. - The ad encourages viewers to check their testosterone levels with a call to action. The brand aims to get the user to take the next step by using their product.

# Ad summary The ad showcases three different product formats – serums, chews, and sprays – to present a versatile treatment option that aims to appeal to a broad audience by offering a personalized plan, all under the brand hims. # Brand positioning hims is presented as a modern and accessible wellness brand focused on personal care products. The brand is positioned as providing treatment options tailored to individual needs, as conveyed by the promise of a "personalised plan." The brand uses simple, clean design and straightforward language, suggesting a commitment to simplicity and transparency. By offering a variety of product formats (serums, chews, and sprays), hims appears to be pushing against the norm of one-size-fits-all solutions, instead focusing on customized care. The positioning leans towards functional benefits, emphasizing tailored treatment options rather than purely emotional appeals. # Product The ad features three distinct product formats offered by hims: serums, chews, and sprays. The serums are packaged in a light beige bottle with a white pump and are likely intended for topical application. The chews are presented in a small, light beige container with individual chewable tablets visible inside. The sprays come in a light beige bottle with a white spray nozzle. The advertisement highlights that hims provides "A treatment option for everyone," suggesting that these products are versatile and can be tailored to individual preferences or needs. The central USP is the promise of a "personalised plan," indicating that customers can find the most suitable product or combination of products for their specific concerns. The ad addresses the purchase barrier by presenting various product formats, implying that there is a solution for different preferences or application methods. # Visual style The ad has a clean, modern aesthetic with a focus on simplicity and product presentation. The production quality is high, with studio-shot images of the products set against a minimalist background. Visual motifs include the use of rounded rectangular containers as frames for each product and a consistent color palette of light beige, white, and green. The image treatment is clean, with subtle color grading to create a cohesive look. Typography is integrated cleanly, with a sans-serif font used for both on-screen text and product labeling. The style is platform-native in that it is simply and clearly presented, making it easily scannable in-feed. # Hooks Headline: A treatment option for everyone. Find your personalised plan. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases three product formats: 'Serums,' 'Chews,' and 'Sprays.' This provides an overview of the different delivery methods available, highlighting the breadth of options. The brand is introducing its range of products, presenting the various formats in which their treatments are offered. - The ad claims, 'A treatment option for everyone. Find your personalised plan.' This message is intended to convey that the brand offers customized solutions tailored to individual needs. The brand is promising a personalized experience, emphasizing the accessibility and adaptability of their treatments.

# Ad summary The ad promotes hims products for men's personal care by using a photo of a man with text overlayed. # Brand positioning Hims is presented as a modern healthcare company for men that provides personalized treatment options after a free online consultation with a licensed healthcare provider. The brand positions itself as a provider of tailored solutions, emphasizing convenience and professional guidance. # Product The product is identified by the brand name "hims" and is associated with "Personalised treatment options." The ad specifies that a free online consultation with a licensed healthcare provider is required to determine if the treatment is appropriate, indicating that the products are tailored based on individual needs. The presentation focuses on accessible, personalized solutions, suggesting that hims is a service that provides custom-made products that address individual customer issues. # Visual style The ad has a split-screen design with a gradient background on one side and a real-life photograph on the other. The overall look is clean and modern, aiming to convey trust and accessibility. # Hooks Headline: Take action, better results # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an offer for 'Take action, better results' which suggests the user wants a positive outcome. This message is from the brand and is intended to grab attention and communicate the potential benefits of taking action with their product. - The ad shows the brand's logo and an image of a product pill, the logo is intended to reinforce brand recognition and the graphic of the pill represents the product, which is the brand's personalized treatment options. - The ad states that the user is required to have a 'free online consultation with a licensed healthcare provider' to determine appropriate treatment to encourage them to make a purchase, and manage expectations for how the product is acquired. This message is from the brand to inform potential customers about the process of obtaining personalized treatment options.

# Ad summary This image ad by Hims promotes a lower price for their personalized active ingredient medication, with a focus on maintaining the same routine. # Brand positioning Hims presents itself as a modern and accessible wellness brand that personalizes healthcare solutions for men. The brand aims to occupy a space in the consumer's mind as a provider of convenient and tailored health products, offering discreet and effective treatments. By focusing on simplicity and personalization, Hims pushes against the traditional norms of generic healthcare, aligning with a lifestyle that values efficiency and self-care. The brand positioning is both functional, providing customized medication, and emotional, promoting ease and confidence in managing one's health. # Product The product featured is a personalized medication with active ingredients tailored for the individual. It comes in the form of small, white, cube-shaped pills contained in a short, cylindrical, opaque tan bottle with a screw-on lid, also tan. The medication is designed for individuals seeking customized treatment plans. The unique selling point is the personalization of active ingredients to suit individual needs. The ad addresses the purchase barrier of requiring a consultation by stating that it "Requires a free online consultation with a licensed healthcare provider who will determine if treatment is appropriate." # Visual style The ad has a clean, modern aesthetic with a focus on simplicity and minimalism. The production quality appears to be studio-shot with soft lighting. The color palette is muted, featuring earth tones and desaturated colors. The typography is clean and legible. The overall style is designed to feel sophisticated and trustworthy, breaking from the often cluttered or sensationalized styles in the health and wellness category. This is meant to enhance scannability and stop power by presenting a calm and refined visual experience. # Hooks Headline: Lower price. Same routine. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by stating the offer of a lower price while ensuring the maintenance of the existing routine. This is conveyed from the brand's perspective, emphasizing affordability without disrupting the user's current habits and is included to immediately attract attention with a value proposition. - The focus shifts to the personalized active ingredients in the medication. This is told from the brand's perspective, explaining the customization of the product. It's included to reassure the user of the quality and suitability of the product to their specific needs. - The image shows a hand reaching into the bottle of pills, with a leather toiletry bag in the background. This is shown from the customer's perspective, illustrating the ease and integration of the product into daily life. The hand is holding one of the pills between the thumb and forefinger, highlighting the smallness of each individual dose.

# Ad summary An ad for Hims features a close-up of a man about to take a tablet. Text promotes no appointments, no confusion, and just results. A panel showcases Hims products, with a claim to start today for less than £22/mo. # Brand positioning Hims is presented as a modern telehealth brand that offers simplified and accessible healthcare solutions for men. The brand aims to occupy a space in the consumer's mind as a provider of straightforward, hassle-free healthcare, contrasting with traditional, more complex medical systems. Hims aligns with values of convenience, directness, and results-oriented care, aiming to remove barriers like appointments and confusion. The brand positioning is functional, emphasizing simplicity and effectiveness to appeal to men seeking practical healthcare solutions without unnecessary complications. # Product The featured product in the ad is a range of telehealth solutions offered by Hims, aimed at providing easy access to healthcare for men. These solutions appear to include medication and skincare products, presented in minimalist, modern packaging. The ad highlights the ease of getting started with Hims, claiming a starting price of less than £22 per month. Key selling points include the elimination of appointments and confusion, focusing instead on delivering results. The ad addresses potential purchase barriers by noting that treatment requires a free online consultation with a licensed healthcare provider, who will determine if treatment is appropriate. This aims to assure customers that the solutions are both accessible and medically sound. # Visual style The ad features a clean and minimalist visual style, utilizing a limited color palette of neutral tones. The production quality appears polished, with clear product shots and professional lighting. A semi-transparent panel is used to highlight the products, while the background remains uncluttered. The typography is simple and legible, contributing to an overall sense of clarity and ease. This design aesthetic aims to convey a sense of trustworthiness and modernity, aligning with the brand's positioning as a straightforward healthcare provider. # Hooks Headline: No appointments. No confusion. Just results. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting key benefits: "No appointments. No confusion. Just results." The brand is speaking directly to potential customers, setting a tone of simplicity and directness. This serves to immediately address common pain points associated with traditional healthcare systems, positioning Hims as a more convenient and straightforward alternative. - The focus shifts to the product range, displayed against a blurred panel. The brand aims to showcase its range of offerings, reinforcing the accessibility and affordability with the claim "Start today for less than £22/mo". This serves as a clear call to action, providing a compelling reason for potential customers to explore Hims' solutions. - The ad concludes by informing the viewer that a free online consultation with a licensed healthcare provider is required, addressing potential concerns about the appropriateness of treatment. The brand is ensuring transparency and building trust by highlighting the medical oversight involved in their services.

# Ad summary This ad showcases the benefits of using Hims products as part of a daily routine. It highlights that consistency creates confidence and promotes the ease of incorporating the product into one's daily life. # Brand positioning Hims is presented as a modern and accessible wellness brand catering to men's health and personal care needs. The brand aims to normalize and simplify access to health solutions, positioning itself as a reliable and straightforward resource for men seeking to address various personal care concerns. The visuals and language used are clean and approachable, creating a welcoming and non-intimidating experience. Hims differentiates itself by offering a convenient and discreet way for men to access healthcare solutions, removing traditional barriers to care such as in-person consultations and pharmacy visits. The brand positioning leans towards functional and lifestyle integration, promoting ease and confidence through consistent self-care routines. # Product The product featured is a daily supplement from Hims, packaged in a minimalist, cylindrical container. The packaging is a muted tan color with the brand name "hims" displayed on the front. The advertisement emphasizes the ease of incorporating the product into a daily routine. The ad specifically highlights that the supplement is taken "1x/day for less then £1/day", suggesting affordability and convenience. Each individual dose is a small, white, speckled tablet, and several tablets are shown alongside the container. The ad addresses the barrier of access to healthcare by noting that Hims "Requires a free online consultation with a licensed healthcare provider who will determine if treatment is appropriate. Restrictions apply." # Visual style The ad has a clean and minimalist visual style, with a focus on the product and clear messaging. The production quality appears to be studio-shot with controlled lighting. The color palette is warm and muted, creating a sense of calm and reliability. The typography is simple and legible, contributing to the overall clean aesthetic. The layout is balanced and symmetrical, further emphasizing the product's key features and benefits. The visual style aims to convey trustworthiness and approachability, aligning with the brand's positioning as a straightforward and accessible wellness solution. # Hooks Headline: Routine = Results. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the assertion that "Routine = Results," immediately setting the stage for the product's value proposition of consistent use leading to tangible outcomes. The brand is telling the audience that incorporating this product into their daily routine will yield positive results. - Following this is the statement that "Consistency Creates Confidence", reinforcing the idea that regularly using the product not only leads to visible results, but also boosts the user's self-assurance. The brand is conveying the message that self-care routines can improve confidence. - The visual of the product container and individual tablets being featured emphasizes the product itself, highlighting its simplicity and ease of use. The brand is showing the consumer that the product is simple and easy to add to a daily routine. - The ad concludes with the claim "1x/day for less then £1/day" which reinforces affordability and ease of integration. The brand wants to tell the consumer the product is affordable and easy to use.

# Ad summary This image ad for Hims promotes their personalized online hair loss treatments. The ad emphasizes the convenience of the service and positions the brand as a modern, accessible solution for hair loss concerns. # Brand positioning Hims is presented as a modern and accessible brand offering personalized solutions for men's health concerns, specifically hair loss. The brand seems to occupy a space that prioritizes convenience and discretion, as indicated by the "100% online" messaging and delivery to your door. It projects a clean, minimalist aesthetic, suggesting a focus on simplicity and effectiveness. Hims appears to be pushing against the traditional norms of in-person consultations and potentially cumbersome treatments, opting for a more streamlined and user-friendly approach. The brand positioning appears to be functional, centered around providing easy access to personalized hair loss treatments. # Product The ad features a range of Hims hair loss treatment products. These include what appears to be a topical solution in a spray bottle, pills in a container with a screw-top lid, and supplements. The products are designed to provide personalized hair loss treatments delivered directly to the customer's door. The ad addresses the potential barrier of access to treatment by highlighting the convenience of a 100% online consultation with a licensed healthcare provider. The key selling points are personalization, convenience, and accessibility, aiming to make hair loss treatment a straightforward and hassle-free experience. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be high, with professionally lit product shots and a neutral color palette. The background of green grass provides a subtle contrast and suggests a natural or outdoorsy association. The typography is simple and legible. The overall aesthetic is modern and approachable, aiming for a sense of trustworthiness and simplicity. It utilizes a flat lay style, which is often seen on social media. # Hooks Headline: Treat that retreating hairline. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the problem: "Treat that retreating hairline." The brand is speaking directly to people experiencing hair loss, with an acknowledgement of their concern. - The ad offers a solution that is "100% online," which states that it is trying to provide a modern and convenient alternative to traditional treatments. - The ad showcases the product and the personalized treatment delivered to the consumer with the line, "Personalised hair loss treatments, delivered to your door." The brand continues to emphasize accessibility and convenience. - Finally, the ad displays the brand name, "hims," to reinforce brand awareness and to establish itself as the provider of this personalized hair loss treatment.

# Ad summary Image ad discussing hair loss and promoting Hims products. The ad features the back of a man's head and asks if the viewer's hairline needs a lifeline. The ad then shares that Hims provides personalised hair loss treatments to help users regrow thicker, fuller hair in 3-6 months. # Brand positioning Hims is presented as a modern, accessible brand focused on men's personal care, specifically hair loss. The brand positions itself as a solution for men experiencing thinning hair and receding hairlines, offering personalized treatments through a convenient online consultation with a healthcare provider. Hims aims to destigmatize discussions around men's health and wellness while providing accessible solutions through personalized care. # Product Hims offers personalized hair loss treatments designed to help men regrow thicker, fuller hair in 3-6 months. The treatments are tailored to individual needs through a free online consultation with a licensed healthcare provider, who determines the appropriate course of action. The products are presented as a convenient, accessible solution to combat hair loss, addressing the purchase barrier by offering personalized, professional guidance and treatment plans. A white square tablet is also shown with the letter 'h' on it and orange dots throughout. The ad emphasizes the promise of thicker, fuller hair within a specified timeframe. # Visual style The ad uses a clean, direct visual style with a focus on the product and the target concern of hair loss. The image quality is high, with studio-style lighting that highlights the person's hair and skin. The layout is simple and balanced, with text and visual elements arranged to be easily scannable. The color palette is muted and earthy, creating a sense of calm and reliability. The overall aesthetic is modern and approachable, with minimal visual clutter to maintain focus on the key message. # Hooks Headline: Hairline needs a lifeline? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asking, “Hairline needs a lifeline?” from the brand to grab the viewer's attention and immediately establish the problem being addressed. - The ad includes an image of a Hims tablet to provide a visual example of the product that can help solve this problem from the brand's POV. - The ad promotes the benefit of personalised hair loss treatments and regrowing thicker, fuller hair in 3-6 months from the brand's POV, highlighting the promised outcome to incentivize the viewer to try Hims. - The ad provides legal disclaimers regarding the free online consultation with a licensed healthcare provider who will determine if treatment is appropriate from the brand's POV.

# Ad summary Image ad for Hims showing a couple in bed with text that reads "Enjoy sex like you used to." The Hims logo and legally required disclaimer about Viagra are also visible. # Brand positioning Hims is presented as a modern telehealth company focused on men's wellness. The brand aims to occupy a space in the consumer's mind as a discreet and convenient provider of solutions for erectile dysfunction. Hims aligns with a tone of straightforwardness and accessibility. It seeks to normalize conversations around men's health issues, positioning itself against the stigma or embarrassment that might prevent men from seeking treatment. The brand uses direct language and a relaxed visual setting to convey ease and reliability in addressing sensitive health concerns. # Product The featured product is Viagra Connect (sildenafil) 50mg, presented as a treatment for erectile dysfunction. The ad conveys that it is a prescription treatment, but that it is accessible through consultation with a healthcare provider. The product is shown as two small blue pills and a single-dose blister pack with the brand's logo and name (on-package label text) "hims". The ad addresses the potential purchase barrier of embarrassment by presenting a comfortable, intimate scene and straightforward messaging. # Visual style The ad features a soft, warm aesthetic with a focus on natural light. The image has a lifestyle-oriented feel, reminiscent of a stock photo. The typography is clean and modern, and the color palette is neutral with muted tones. The composition is balanced, with the couple in the background and the product in the foreground, creating a sense of intimacy and approachability. # Hooks Headline: Enjoy sex like you used to # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a relaxed couple in bed, suggesting a comfortable and intimate setting. This sets the stage for addressing the issue of erectile dysfunction in a non-clinical, relatable context. The ad invites viewers to experience intimacy and connection. - The headline "Enjoy sex like you used to" is shown next, which speaks directly to the viewer's desire for a fulfilling and satisfying sex life. This reinforces the idea of returning to a previous state of sexual enjoyment. - The Hims logo and product shot (medication) appear on the bedsheets, representing the brand as a solution to the implied problem. The ad is shown from the brand’s POV. - The final element is the disclaimer about Viagra, which ensures transparency and compliance. This provides assurance that the product is a regulated and legitimate treatment.

# Ad summary This image ad by Hims promotes their personalized hair loss treatments by highlighting the potential for fuller-looking hair and other benefits. The ad features a close-up of a hand holding a single gummy, suggesting an easy and accessible treatment option. # Brand positioning Hims is presented as a provider of personalized hair loss treatments. The brand aims to occupy a space in the consumer's mind as a modern and accessible solution for hair loss, offering treatments tailored to individual needs. The tone is straightforward and functional, focusing on the personalized aspect of their treatments. # Product The featured product is personalized hair loss treatments by Hims, designed to help users achieve fuller-looking hair and multiple benefits. The ad highlights the personalized nature of the treatments, suggesting that the product is tailored to individual needs. A single gummy is shown, implying a convenient and easy-to-use format. The inclusion of the text, "Requires a free online consultation with a licensed healthcare provider who will determine if treatment is appropriate. Restrictions apply", addresses potential purchase barriers by offering a consultation and acknowledging limitations. # Visual style The ad employs a clean and minimalist visual style with a focus on product and benefits. The use of a solid brown background and clear typography creates a straightforward and accessible aesthetic. The production quality appears to be highly polished with professional lighting and sharp focus. The overall feel is modern and direct, aiming for clear communication rather than elaborate visuals. # Hooks Headline: Fuller-looking hair + multiple benefits # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a focus on the benefits of the product, stating "Fuller-looking hair + multiple benefits." This serves to immediately capture attention and communicate the primary value proposition from the brand's perspective. - Next, the ad introduces the product as "Personalised hair loss treatments." This highlights the unique aspect of the brand's offering from the brand's perspective, emphasizing that the treatment is tailored to individual needs. - Finally, the inclusion of the brand logo and legal disclaimer reinforces the brand identity and ensures compliance from the brand's perspective.

# Ad summary This ad promotes hims Viagra Connect to treat erectile dysfunction. The image shows the product on a bed with the headline 'Cheers to a healthy sex life.' It is positioned as a modern, accessible solution for men's sexual health. # Brand positioning hims is presented as a modern and accessible brand focused on men's health and well-being. The brand aims to occupy a space in the consumer's mind as a provider of solutions for sensitive health issues, such as erectile dysfunction, positioning itself as a straightforward and discreet option. The brand aligns with a tone that is both informative and celebratory of a healthy sex life. It stands out by addressing a topic that is often stigmatized, pushing against the norms of silence and avoidance in the healthcare category. The brand's positioning appears to be both functional, by offering a treatment for a specific health issue, and emotional, by promoting a positive and confident lifestyle. # Product The product featured is Viagra Connect, specifically Sildenafil 50mg, designed as a treatment for erectile dysfunction. The ad targets adult men experiencing this condition. It explicitly states that the product requires an online consultation with a healthcare provider to determine if treatment is appropriate. The primary USP is that it offers a possible solution for erectile dysfunction, aiming to address the purchase barriers related to seeking help for sexual health issues. The ad implies that the product is easy to access and use, with the copy instructing users to 'Always read the label'. The image shows a single dose tablet, with two pills alongside the package, which is laid on a bedsheet to imply the use occasion. # Visual style The ad has a clean, minimalist aesthetic with a soft, muted color palette, primarily using whites, tans, and light blues. The production quality appears to be studio-shot with natural lighting, creating a calming and inviting feel. The typography is integrated seamlessly, with a modern sans-serif font that complements the overall design. The visual style feels platform-native, fitting well within the aesthetic norms of Instagram and other social media platforms, aiming for easy scannability and stop power in the feed. # Hooks Headline: Cheers to a healthy sex life # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the celebratory message 'Cheers to a healthy sex life,' immediately setting a positive and confident tone around the topic of sexual health. This is told from the brand's perspective to normalize and encourage a healthy approach to sexual well-being. - The ad then focuses on the product itself, showing the Viagra Connect packaging and pills, to highlight the discreet and accessible solution offered by hims. This is told from the brand's perspective as it presents its product as the answer to the issue raised in the headline. - Finally, the ad includes a disclaimer about the product, advising users to 'Always read the label' and emphasizing the need for a consultation with a healthcare provider. This is told from the brand's perspective to provide a balanced and responsible message while maintaining transparency.

# Ad summary This ad aims to attract men experiencing hair loss to the Hims brand, with the goal of addressing hair loss sooner and simpler. # Brand positioning Hims is presented as a modern, accessible solution for men's health concerns, specifically hair loss. The brand positions itself as a provider of personalized options, emphasizing simplicity and early intervention. By using the phrase 'protect the crown', the brand aligns with a proactive approach, suggesting that hair loss is a common issue that can be managed with timely action. The brand uses a modern, minimalist aesthetic and direct language. # Product The product being advertised is Hims personalized hair loss treatment. The ad emphasizes that the brand offers personalized options to treat thinning hair. It suggests a straightforward approach to tackling hair loss with the phrase, 'Treat thinning sooner, simpler.' The ad addresses the barrier of complexity and time commitment often associated with hair loss treatments by highlighting the ease and speed of the Hims solution. The Hims logo is featured, reinforcing brand recognition and serving as a visual identifier for the product. # Visual style The visual style is clean and modern, with a focus on the individual and simple messaging. The lighting is soft and diffused, which helps to create a non-threatening and approachable feel. The use of white and grey tones contributes to a minimalist aesthetic. The overall impression is professional yet accessible, designed to appeal to men who are looking for a straightforward solution to hair loss. # Hooks Headline: Protect the crown # Benefits - [object Object] # Features - [object Object] # Call to action Start today # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the message "Protect the crown" to immediately grab attention. This line serves as a direct address to the viewer and frames hair as something to be protected, from the brand's perspective. - The copy "Treat thinning sooner, simpler" serves as the solution to protecting one's hair. The brand is telling the story and emphasizing the ease and effectiveness of its product. - The image of a man with thinning hair underscores the need for the product to treat hair loss, from a potential customer's perspective. - The inclusion of a product icon with "Personalised Options" highlights the brand's unique selling proposition. This message is from the brand, to promote the customizable treatments. - The "Start today" CTA in a black button creates a sense of immediacy, from the brand. - The disclaimer in small print explains that a consultation with a healthcare provider is required before starting the treatment, from an external source to ensure responsible advertising.

# Ad summary This ad for hims targets men who are experiencing hair loss. It presents hair loss as a problem and suggests that hims' personalized hair loss treatments are the solution. The ad uses a smiling man to create positive association and presents the treatments in a simplified and appealing manner. # Brand positioning hims is presented as a modern telehealth company that provides personalized solutions for men's health and wellness, specifically focusing on hair loss in this ad. The brand uses a minimalist and approachable aesthetic, which positions it as a convenient and discreet option for men who want to address their health concerns without the need for traditional doctor visits. The brand aims to occupy the space of accessible and personalized healthcare, promoting a lifestyle where men can proactively manage their well-being with ease. # Product The featured product is personalized hair loss treatments offered by hims. The ad shows the product packaged in a cube-shaped container with the 'hims' logo and orange accents. These treatments are for men experiencing hair loss. The ad highlights that the process begins with a free online consultation with a licensed healthcare provider to determine if the treatment is appropriate. The product is presented as a convenient and discreet solution to address hair loss concerns. # Visual style The ad has a polished, studio-shot production quality. The visual motif is clean and minimalist, with a focus on the product and a single model. The image treatment includes background removal and subtle color grading. The typography is large and bold. The style is clean and modern, aiming for high scannability. # Hooks Headline: Hairline (no power tools required) # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by calling out 'Hairline restoration (no power tools required)', which sets the stage by identifying the problem (hair loss) and immediately addressing a potential concern (invasive procedures). The brand is the one telling the story at this point, framing the product as a gentle, non-invasive solution. - Next, a smiling man is shown looking toward the product while the text 'Personalized hair loss treatments' is written on the lower right. The image implies the viewer may gain the confidence and appeal shown by the man in the image. This is from the perspective of the brand, promising a positive outcome. - The fine print text states 'Requires a free online consultation with a licensed healthcare provider who will determine if treatment is appropriate. Restrictions apply.' The story concludes with the brand addressing a purchase barrier by assuring potential customers that a consultation ensures proper treatment and manages expectations with a disclaimer.

# Ad summary An image ad promoting hims hair products for fuller hair using personalized, doctor-trusted ingredients. # Brand positioning hims is presented as a modern, accessible wellness brand offering personalized solutions for men's health concerns. The brand emphasizes the use of doctor-trusted ingredients, positioning itself as a reliable and trustworthy option for consumers seeking professional-grade care from the comfort of their homes. It targets men seeking personalized healthcare solutions. # Product hims is advertising hair products designed to promote fuller hair, using personalized, doctor-trusted ingredients. The ad requires a free online consultation with a licensed healthcare provider to determine if treatment is appropriate. The advertised product aims to address concerns about thinning hair or lack of fullness. The ad suggests a professional and customized approach to hair care, positioning the product as a solution that is both effective and convenient. # Visual style The ad utilizes a clean and minimalist visual style with a focus on a close-up portrait. The lighting is soft and diffused, highlighting the hair's texture and the subject's skin tone. The use of a neutral color palette creates a sense of calm and sophistication, aligning with a modern wellness aesthetic. Overall, the design appears polished and professional, designed to convey trust and credibility. # Hooks Headline: Fuller hair # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the key benefit: fuller hair, to address a common concern. This message is conveyed from the brand's perspective, grabbing attention and setting the core promise. - The ad elaborates that the solution is personalized and doctor-trusted ingredients. This element is coming from the brand as it seeks to build trust and confidence. - Finally, the ad includes fine print explaining that a free online consultation with a licensed healthcare provider is required to determine if treatment is appropriate. This ensures transparency and positions the brand as responsible, in addition to being professional.

# Ad summary This image ad highlights the problem of a receding hairline and presents Hims' personalized treatments as the solution. It uses a direct question to engage viewers and suggests that Hims can help defend against hair loss. # Brand positioning Hims is presented as a straightforward and accessible solution for men's health concerns, specifically addressing hair loss in this ad. The brand adopts a casual and relatable tone, as seen in the opening question "Holding a high hairline?", suggesting that it aims to normalize and destigmatize discussions around men's health issues. Hims positions itself as a provider of personalized treatments, moving against the one-size-fits-all approach of some traditional health and wellness brands. The brand seems to occupy a space that blends convenience (online consultations) with medical legitimacy (licensed healthcare providers). # Product The advertised product is Hims' personalized hair loss treatments, designed to "defend against hair loss." The treatments are positioned as a solution for men experiencing a receding hairline. The ad addresses a potential purchase barrier by highlighting that the treatments require "a free online consultation with a licensed healthcare provider," which suggests a personalized approach. The use of the word "personalised treatments" also highlights a USP, differentiating the product from generic solutions. The ad doesn’t explicitly show or mention how the product works or what it contains but focuses on the accessibility of the free consultation. # Visual style The ad uses a clean and modern visual style with a combination of realistic photography and simple graphics. The layout is straightforward and easy to scan. The color palette is muted, with a cream and red color scheme, contributing to a relaxed and trustworthy feel. The ad has a studio shot, featuring a clear image of the product and the person. # Hooks Headline: Holding a high hairline? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by posing the question, "Holding a high hairline?" This opening immediately identifies the problem of hair loss, specifically a receding hairline. The intent is to directly engage the viewer who may be experiencing this issue. The audience experiences this beat from the Brand's perspective, as it's a direct question to the viewer intended to capture attention. - Following the question, the ad provides a solution: "Defend against hair loss with personalised treatments from Hims." This offers a resolution to the problem identified in the first beat, providing a specific brand as the answer. The brand is telling its audience it can address their concerns with tailored treatment options. The audience experiences this beat from the Brand's perspective. - An image of a man with his hands on his head is shown with a product jar floating above him with arrows pointing towards his head. This beat provides a visual representation of the problem and offers a potential treatment from Hims. This section further highlights the brand's product in relation to the problem. The audience experiences this beat from a Customer's perspective by illustrating how the treatments can be applied.

# Ad summary This image ad for hims promotes personalized hair regrowth treatments that are easy to use and integrate into a daily routine. The ad aims to convey simplicity and convenience, highlighting the brand's commitment to accessible hair care solutions. # Brand positioning hims is presented as a modern, accessible brand focused on personal care, specifically hair regrowth. The brand aims to occupy a space in the consumer's mind as a provider of simple, convenient, and personalized solutions. By emphasizing a "grab-and-go routine," hims aligns with a fast-paced lifestyle, suggesting ease of use and integration into daily habits. The brand appears to push against the norms of complicated or time-consuming hair care routines, favoring a functional approach that prioritizes simplicity and accessibility. # Product The product featured is a bottle of hims hair regrowth tablets, designed for individuals seeking a convenient solution to hair loss. The tablets are small, white, and packaged in a cylindrical container with a light pink/beige color. The product aims to provide a simple, "grab-and-go routine" for personalized hair regrowth. The ad addresses potential purchase barriers by highlighting the product's ease of use and integration into a busy lifestyle. This approach positions the product as a hassle-free alternative to more complex hair restoration methods. The product packaging and overall presentation emphasize discretion and convenience. # Visual style The ad has a clean, modern visual style with a focus on simplicity and ease of use. The production quality appears to be studio-shot, with soft lighting and a neutral color palette. The visual motifs include a minimalist product presentation, a monochromatic color scheme, and clear typography. The image treatment includes subtle color grading and background removal to highlight the product. The style is designed to be scannable and draw attention to the key messaging. # Hooks Headline: Personalised hair regrowth # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a hand reaching into an open bottle filled with hair regrowth tablets. The intention is to showcase the ease and accessibility of the product, with the focus on a single dose, and the perspective is that of a user about to take the tablets as part of their routine. - The middle of the image presents the bottle prominently with the brand name, reinforcing the focus on convenience with the text "Personalised hair regrowth with a simple, grab-and-go routine." The perspective is from the brand, highlighting the product benefits. This progresses the narrative by directly showcasing the product and its key value proposition. - The bottom of the image features a disclaimer about the need for a free online consultation with a licensed healthcare provider. The perspective is legal/regulatory, setting the expectation of requiring a consultation before treatment. This progresses the overall narrative to ensure transparency about the process of receiving treatment.

# Ad summary This image ad for Hims uses a sports reference to humorously address hair loss in men. The visual features a man's receding hairline against a green background resembling a sports field, along with the brand's logo and a capsule containing the product. The text emphasizes the brand as a solution for thicker, fuller-looking hair. # Brand positioning Hims is positioned as a straightforward, accessible solution for men's health and wellness needs, particularly for issues like hair loss. The brand uses a casual, humorous tone to address potentially sensitive topics, making it feel approachable and less intimidating than traditional medical solutions. By aligning with lifestyle-relevant cues like sports, Hims implies that maintaining one's appearance and confidence is part of an active, engaged lifestyle. The brand offers a direct, functional approach to self-care, focusing on visible results and convenience. # Product The featured product is a hair growth treatment by Hims, presented as a solution to achieve thicker, fuller-looking hair. The ad targets individuals experiencing hair recession. A visual representation of a Hims capsule is included, implying that the treatment is delivered in pill form. The advertisement addresses concerns about hair loss by offering a way to "get back onside" with the implication being a return to a more desirable state of hair fullness. The ad mentions a free online consultation with a licensed healthcare provider to determine if treatment is appropriate, addressing potential purchase barriers by emphasizing accessibility and professional guidance. # Visual style The ad's visual style combines humor with a focus on simplicity. The use of a sports field backdrop and a receding hairline aims to connect with men who are interested in sports. The lighting is natural and even, with a dark green hue to the background and bottom third of the image. The typography is clean and legible, balancing accessibility with brand recognition. The layout is minimal with a clear message and straightforward presentation. # Hooks Headline: Not offside. Just receding? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by making a joke using a sports term to grab the audience's attention. By stating, "Not offside. Just receding?", the brand playfully acknowledges a sensitive concern in a lighthearted way, framing the conversation around men's hair loss. - The ad transitions to a solution-oriented message with the tagline "Get back onside with thicker, fuller-looking hair from Hims". This statement is intended to be encouraging, suggesting that it is possible to reverse the effects of hair loss with their product. - The ad shows the visual of the hair and the brand logo, in order to establish credibility. By including a visual of a receding hairline against a backdrop reminiscent of a sports field, the brand uses humor to connect with their male audience. The inclusion of the Hims logo and product capsule reinforces the brand's presence as a reliable solution to hair loss. - The ad mentions that a free online consultation is required with a licensed healthcare provider to determine if treatment is appropriate. By including this information, the brand addresses credibility while highlighting the brand's commitment to ensuring treatment suitability. This reassurance aims to further reduce purchase barriers, while reassuring potential customers about the safety and efficacy of the treatment.

# Ad summary This ad is promoting hims personalized hair treatments that will give you thicker, fuller hair in 3-6 months. The man in the ad is outside on a beach enjoying a beautiful day. # Brand positioning Hims is presented as a modern solution for men's hair loss, offering personalized treatments delivered via online consultation. The brand aligns with a lifestyle of self-care and confidence, suggesting that addressing hair loss is a normal and manageable part of maintaining one's appearance. Hims distinguishes itself by providing accessible, convenient solutions with a focus on personalization and professional guidance, setting it apart from generic over-the-counter treatments. # Product The product featured is hims personalized hair treatments designed to provide thicker, fuller hair. The ad emphasizes the convenience of receiving personalized treatments through a free online consultation with a licensed healthcare provider to determine the appropriate treatment. The ad highlights that thicker, fuller hair can be achieved in 3-6 months. The main selling point is a personalized approach to hair loss treatment, addressing concerns about effectiveness and suitability. # Visual style The ad features a natural, lifestyle-focused visual style with a soft, warm color palette. The production quality appears to be high, suggesting a professional photoshoot. The image treatment includes soft lighting, a natural setting, and a candid pose, aligning with a lifestyle aesthetic. Typography is clean and legible, integrated seamlessly into the image. The overall style aims to feel authentic and relatable, enhancing scannability in-feed. # Hooks Headline: Thicker Looking Hair for Holiday # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by promising “Thicker Looking Hair for Holiday” with the goal of capturing attention and positioning the product as a solution for improving appearance, particularly around vacation time. The brand tells this part of the story. - The brand promises "Thicker, fuller, hair in 3-6 months*" with the intention of setting a realistic timeframe for results. The brand is telling the story in this moment. - The brand is also telling the story of hims having "Personalised treatments" in order to emphasize the custom nature of the hair loss treatment with the intention of appealing to the customer's need for a unique and effective solution.

# Ad summary This ad for Hims hair-loss treatment uses a soccer theme to convey the message that hair-loss is an unwanted phenomenon. The ad features a soccer referee's flag, alluding to the soccer pitch, and promises a "comeback" from a receding hairline for less than £1/day. # Brand positioning Hims is presented as a men's wellness brand focused on providing accessible solutions for personal care needs like hair loss. The brand aims to occupy a space in the consumer's mind as a straightforward and convenient provider, offering solutions for men to proactively address their health and aesthetic concerns. By focusing on specific issues like hair loss and offering discreet, accessible solutions, Hims aligns with a lifestyle of self-care and improvement. This positioning challenges the norm of passively accepting aesthetic changes and provides a functional approach to help men address these concerns. # Product Hims offers treatments designed to combat hair loss, positioned as a means to achieve a 'comeback' from a receding hairline. The ad highlights the accessibility of the treatment, mentioning that it's available for less than £1 per day. The featured product is packaged in a cylindrical bottle, indicating a supplement or topical solution. The product is for men experiencing hair loss who seek an accessible, affordable solution. The primary function of the product, as implied by the ad, is to reverse or mitigate hair loss, offering a convenient way to address this concern. The ad also includes a disclaimer stating that a free online consultation with a licensed healthcare provider is required to determine if treatment is appropriate, addressing potential purchase barriers by emphasizing medical safety. # Visual style The ad has a clean, straightforward visual style with a focus on clarity and accessibility. The composition uses simple elements—a soccer field, referee's flag, and product bottle—to create a cohesive image. The lighting is soft and natural, enhancing the green tones of the soccer field. The background is blurred to bring the focus to the foreground. The overall impression is functional and approachable, avoiding overly stylized or artificial elements. The typography is clean and legible, which reinforces the brand's focus on straightforward solutions. # Hooks Headline: High lines belong on the pitch, not your hairline. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the message 'High lines belong on the pitch, not your hairline,' setting up a comparison between the well-defined lines on a soccer field and the receding hairline that the product aims to address. The brand establishes this comparison to create an association between unwanted hair loss and something that is out of place. - Next, the ad shifts to the product, announcing 'Start your comeback for less than £1/day.' This part of the story emphasizes the affordability and potential positive outcome for the user, which is conveyed from the brand's perspective. - Finally, the ad includes the brand name 'hims' to reinforce brand recognition. The brand also includes a disclaimer about requiring a free online consultation with a licensed healthcare provider, ensuring that the audience knows they are addressing hair loss in a medically safe and responsible way.