How Hers Advertises on Meta

# Ad summary The ad promotes Wegovy as an injectable medication that assists adults with obesity or overweight to lose weight, highlighting statistics from a clinical study to showcase its effectiveness. It targets individuals looking for medical weight loss solutions. # Brand positioning Wegovy is presented as a medically recognized solution for weight loss, positioned within the healthcare and pharmaceutical category. The brand is not lifestyle-oriented, but rather functional, focusing on providing a clinically-backed treatment for individuals struggling with obesity or being overweight. The brand positioning relies heavily on clinical data and scientific evidence to establish credibility and trust with potential users. The brand aligns itself with healthcare providers by requiring a prescription, reinforcing its medical positioning and differentiating itself from over-the-counter or lifestyle-based weight loss solutions. # Product Wegovy is an injectable medication containing semaglutide, designed to aid adults with obesity or overweight in their weight loss journey. The injection is pre-filled and intended for subcutaneous use. The product's key selling point is its clinically proven effectiveness, with statistics from a clinical study showing that '1 in 3 adults lost up to 20% body weight' and 'People lost an average of 15% body weight in a 68-week clinical trial study of Wegovy®'. The language addresses potential purchase barriers by providing concrete data. Wegovy aims to provide a medical solution to weight loss, promoting it as a reliable and effective option for those who qualify, alongside diet and exercise, with its use contingent on a prescription ('Rx required'). # Visual style The ad has a clean and clinical visual style. The background is a solid, light blue color that creates a calming atmosphere. The Wegovy injection pen is the focal point, with a simple layout that emphasizes the product's functionality and medical purpose. The typography is modern and legible, enhancing the overall professionalism of the ad. # Hooks Headline: 1 in 3 adults lost # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating that 1 in 3 adults lost up to 20% body weight, which immediately grabs the viewer's attention by highlighting the effectiveness of Wegovy. This message is being conveyed by the Brand in an attempt to draw the consumer in and highlight the potential results of using the product. - Next, the ad displays the Wegovy injectable pen. This gives the viewer a clear image of the product, and provides a visual representation to associate with the bold claims made earlier. The brand is telling this part of the story, so the consumer can see what they are buying. - The ad includes a statement indicating that in a clinical trial of Wegovy, people lost an average of 15% body weight, which serves as evidence and social proof. The brand is using this as an external source to bolster the claims made earlier, and improve consumer confidence. - Finally, the tagline 'weight loss by hers' is displayed. This message intends to appeal to women who may be struggling with weight loss. The brand is speaking directly to consumers, by including an emotional message to help persuade the consumer to buy the product.

# Ad summary This ad is for the Rx Minoxidil Gummy by Hers. The ad is in the style of a recommendation, and the woman shares 3 facts about the gummies. # Brand positioning Hers is presented as a modern and accessible brand focused on women's health and wellness. It positions itself as a provider of simple, convenient, and online solutions for personal care. The brand targets customers seeking discreet and user-friendly healthcare options. Hers is functional by offering access to prescription treatments online. # Product The ad features Rx Minoxidil Gummies by Hers, a prescription hair regrowth treatment in gummy form. The gummies are presented as a simple and enjoyable way to address hair loss, requiring only one gummy per day. The prescription process is highlighted as simple and 100% online through Hers, with the product delivered with free shipping if prescribed. The gummy's key selling points are its ease of use, the convenience of online access, and the added benefit of home delivery, removing traditional barriers to hair regrowth treatments. # Visual style The ad has a casual and friendly aesthetic. The editing is quick and efficient. The production quality is clean. The ad is paced quickly with a cut every two seconds. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get started now at forhers.com # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the speaker running her hands through her hair, setting the stage for a conversation about hair care. - 00:02–00:07 00:02–00:07 The woman begins listing facts about the prescription minoxidil gummy by Hers. She starts with, 'One, I just need one gummy a day to regrow my hair, thanks to minoxidil.' This frame highlights ease of use. - 00:07–00:10 00:07–00:10 She continues with fact #2, 'It's a simple hair regrowth routine I look forward to.' This builds on the last point to emphasize the simplicity and enjoyment. - 00:10–00:17 00:10–00:17 She finishes with the third fact: 'The prescription process is simple and 100% online through Hers, and it's even delivered to your door with free shipping if prescribed.' The ad addresses access barriers while highlighting convenience.

# Ad summary A woman shares how her mother was able to regrow her thick teenage hair with the help of Hers's prescription hair pills. # Brand positioning Hers is a company that specializes in compounded products like hair blends to assist with hair regrowth for women. They want to occupy the space in the consumer's mind for hair regrowth that is easily attainable through an online consultation and delivery to your door, pushing against the norms of having to go into an in-person doctor's appointment or needing insurance. The brand's positioning is functional in simplicity. # Product Hers Hair Blends are compounded products with a prescription from an online consultation with a healthcare provider who will determine if a prescription is appropriate. The Hair Blends prescription hair pill includes minoxidil, which is an ingredient used to regrow hair in as little as 3 months. The product also contains vitamins to support healthy hair. It can be obtained through an online consultation and delivered to your door without needing insurance or in-person visits. The product makes the user feel more confident. # Visual style The ad has a polished commercial aesthetic with consistent, quick cuts. The pacing of the cuts is consistent throughout the ad, landing around 22 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action You should try Hers # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a woman expressing her shock that her mom was able to get her thick teenage hair back with minoxidil. - 00:03–00:06 Building off the woman's shock, the video transitions to how her mom regrew her hair by simply taking one prescription hair pill a day through Hers. - 00:06–00:11 The video continues to state the ingredient minoxidil is used to regrow hair in as little as 3 months. - 00:11–00:19 Building off the hair regrowth, the video details that the pills contain vitamins to support healthy hair. It also addresses the need for insurance or in-person visits since everything is done online and delivered to your door. - 00:19–00:22 The video transitions to how the mom is feeling confident now, indicating the emotional benefit of the product. - 00:22–00:27 The video transitions to the call to action, expressing that if you're looking for an affordable solution to regrow thicker, fuller hair, you should try Hers.

# Ad summary This ad promotes hers, a company providing access to Mounjaro online in Canada. The ad features a woman excited to have access to the medication, and emphasizes that there are no in-person visits required, it is 100% online, and delivered to your door. # Brand positioning Hers is presented as a modern, accessible telehealth platform that provides access to prescription treatments like Mounjaro online in Canada. It positions itself as a convenient alternative to traditional in-person healthcare, eliminating the need for physical visits. By offering services 100% online and delivering prescriptions directly to the customer's door, hers aligns with a lifestyle that values simplicity and efficiency. The brand targets consumers who seek discreet, hassle-free healthcare solutions. This functional positioning caters to individuals who prioritize convenience and accessibility in managing their health. # Product The product featured in the ad is Mounjaro, accessed through the Hers platform. Mounjaro is presented as a prescription medication now available online in Canada for $99 to start. The ad emphasizes the convenience of obtaining the medication without in-person visits, highlighting that the process is 100% online and delivered directly to the customer's door for free. A key USP is the ability to consult with Canadian doctors and receive a prescription through the platform. The ad aims to overcome purchase barriers by showcasing the ease and accessibility of the service, suggesting that it is a convenient solution for those seeking this medication. # Visual style The ad has a clean, modern aesthetic with bright natural lighting and a UGC feel. Editing features quick cuts between shots to maintain a fast pace. The production quality is a hybrid, with a mix of polished shots and casual, selfie-style moments. There is a consistent visual motif of showing the product in use and highlighting the convenience of the service. The pacing is quick, with approximately 12 cuts per minute, maintaining a consistent rhythm throughout the ad. Audio and visual elements are synced, with text overlays and product actions timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action See if you qualify today 📱 # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman twirling in a turquoise dress. She is happy and excited, implying that she just got access to Mounjaro in Canada. This conveys a sense of relief and joy. - 00:02–00:03 00:02–00:03 Hands are shown assembling a Mounjaro pen. This illustrates the tangible product and shows it is available to get started for $99. - 00:03–00:07 00:03–00:07 The woman takes a photo of herself in a mirror, then sits on a couch looking at her phone. The text highlights "No in-person visits" and "100% online" This emphasizes the ease of using the service. - 00:07–00:09 00:07–00:09 A package with the "h" logo is shown being placed at the door. This shows that the medication is delivered to your door for free. - 00:09–00:12 00:09–00:12 The woman is shown walking outside in workout clothes. The text highlights that the service is prescribed by Canadian doctors, and to see if you qualify today. This promotes credibility and ease of access. - 00:12–00:16 00:12–00:16 A hand scrolls through the hers website on a smartphone. This directs viewers to where they can qualify today and see how to get Mounjaro online in Canada. - 00:16–00:20 00:16–00:20 The ad shows the hers logo and the URL forhers.ca. This serves as a final reminder of the brand and call to action.

# Ad summary This ad compares Hers hair gummies with competitors in terms of quantity and dosage, highlighting Hers's value proposition of convenience and ease. It is intended to encourage viewers to try the Hers gummy as a preferable alternative to pills, with a focus on regrowing thicker, fuller hair. # Brand positioning Hers positions itself as a modern wellness and personal care brand, focusing on simplicity and convenience for women's health needs. The brand emphasizes accessibility and ease of use, demonstrated by promoting its hair gummies that require only one gummy per day, contrasting with traditional hair growth supplements that require multiple pills. The soft pastel color palette used reflects a modern and approachable brand aesthetic, avoiding clinical or medicinal visuals typically associated with health products. The brand aims to appeal to consumers seeking convenient, straightforward solutions in their wellness routines. # Product The product being advertised is Hers hair gummies, a supplement designed to promote thicker, fuller hair and regrow hair in 3-6 months. These gummies contain Minoxidil and offer a simplified daily intake of just one gummy. The product is packaged in a translucent, light green jar with a light green lid, visually suggesting a natural or health-focused formulation. The focus is on convenience, contrasting with other hair growth supplements that require taking up to four pills per day, positioning Hers hair gummies as an easier, more appealing alternative for those seeking to improve their hair health. # Visual style The ad uses a clean and minimalist style with soft lighting and a muted color palette to convey a sense of modern wellness. The layout is divided into two distinct sections, with the Hers product on one side and competing pills on the other, creating a visual comparison. The overall aesthetic is designed to be approachable and easy to scan, highlighting key benefits quickly. # Hooks Headline: Thicker fuller hair # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces Hers hair gummies and their promise of "Thicker fuller hair" with "just 1 gummy / day", immediately highlighting the primary benefit of convenience and ease of use. This sets the stage for the brand's message of simplicity and effectiveness, told from the brand's perspective. - The ad presents the competition, "Others," and their requirement of "Up to 4 pills / day," emphasizing the inconvenience of traditional hair growth supplements. This is from the brand's perspective, aiming to create a clear contrast and showcase the gummy as the superior choice. - The ad showcases the product's key ingredients and benefits, stating it is "MADE WITH Minoxidil" and promotes to "Regrow hair in 3-6 months". This part of the story is told from the brand's perspective, focusing on product efficacy and scientific backing.

# Ad summary This image ad from Hers promotes GLP-1 medications like Ozempic, Wegovy, Zepbound, and Foundayo for a variety of health goals. It highlights the availability of both pill and injection forms for each medication. # Brand positioning Hers is presented as a modern and accessible telehealth platform focused on providing medications for managing weight and diabetes. The brand emphasizes convenience by offering various medications like Ozempic, Wegovy, Zepbound and Foundayo in different forms, such as pills and injections. Hers positions itself as a solution for those seeking support in achieving health goals, seemingly pushing against the traditional, in-person healthcare model by providing access to medications and ongoing care through a membership-based online service. The brand leans towards a functional approach, highlighting ease of access and different formulations. # Product The ad showcases four GLP-1 medications: Ozempic, Wegovy, Zepbound, and Foundayo. Ozempic is available in pill form, offering an oral medication option. Wegovy comes in both pen and pill form. Wegovy HD 2.2mg is also featured. Zepbound is available in vial and KwikPen forms, while Foundayo is presented as a pill. These medications are implied to aid in managing type 2 diabetes and weight loss. The ad also notes that access to ongoing care is available for $149/month, in addition to the cost of the medication. The product selection implies that Hers offers a variety of options to suit individual preferences and needs. # Visual style The ad has a clean and minimalist visual style with a light, airy color palette. The product shots are professionally lit and presented against soft, solid backgrounds. The layout uses a grid-like structure to neatly organize information. The overall aesthetic is modern and approachable, with a focus on clarity and ease of understanding. # Hooks Headline: GLP-1s for every goal. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by addressing the audience with the headline "GLP-1s for every goal," immediately highlighting the ad's offering to the customer. This is the brand telling the story by explaining how their product can help the customer. - Next, the ad presents four different medications (Ozempic, Wegovy, Zepbound, and Foundayo) with their respective forms (pill, pen and pill, vial and KwikPen). This is the brand highlighting the various choices the customer has at their disposal. - Finally, the ad includes a cost component, saying that it starts at $39, with ongoing care costing $149/mo. This is the brand presenting the payment structure for their services.

# Ad summary This ad promotes Rx Minoxidil Gummy by Hers with an individual describing the benefits of using the product. She notes that it only requires one gummy a day, the process is simple, and that it will be delivered to the door with free shipping. # Brand positioning Hers is presented as a modern, accessible brand focused on providing convenient and discreet solutions for women's health needs. The brand aims to occupy a space in the consumer's mind as a provider of simple, effective, and online-based healthcare solutions. The brand promotes a lifestyle of ease and convenience by providing healthcare options that fit seamlessly into a busy routine. Hers pushes against the traditional norms of in-person doctor visits and complicated healthcare processes, instead offering a straightforward and user-friendly experience. The brand positioning is functional, emphasizing the simplicity and convenience of its online platform and prescription delivery. # Product The Rx Minoxidil Gummy by Hers is presented as a convenient and simple solution for hair regrowth. It is designed for individuals who want to address hair loss or thinning hair. The product is highlighted as requiring only one gummy a day, making it easy to incorporate into a daily routine. The ad emphasizes that the prescription process is simple and 100% online through Hers, eliminating the need for in-person doctor visits. The product is delivered with free shipping, if prescribed, directly to the customer's door, adding to the convenience factor. The ad promotes the product as a simple hair regrowth routine that customers will look forward to, addressing the purchase barriers of complexity and inconvenience typically associated with hair loss treatments. # Visual style The ad has a polished yet approachable aesthetic, blending UGC-style visuals with clean, professional editing. The editing style includes quick cuts to maintain a brisk pace, ensuring viewer engagement. The production quality is high, with well-lit shots and clear visuals, giving it a commercial feel while retaining the authenticity of a user-generated video. The visual motifs include close-ups of the product and demonstrations of ease of use, reinforcing the key selling points. The pacing is fast, with approximately 15 cuts per minute, keeping the ad dynamic. The cuts and text overlays are timed to align with the voiceover, enhancing the overall impact and clarity of the message. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get started now at forhers.com # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman standing outside, addressing the camera directly. - 00:00–00:02 She introduces the topic by teasing what she wasn't told about the Rx Minoxidil Gummy by Hers, creating curiosity and setting the stage for a reveal of its benefits. The perspective is from the woman, who acts as a customer sharing her experience, and the tone is conversational and friendly. - 00:03–00:07 The woman states that she just needs one gummy a day to regrow her hair, thanks to Minoxidil, highlighting the product's ease of use and effectiveness. The perspective shifts to a close-up of hands holding and displaying the gummy, emphasizing its form and appearance. The tone is informative and reassuring. - 00:07–00:11 The woman notes that it’s a simple hair regrowth routine she looks forward to, reinforcing the convenience and pleasantness of using the product. The perspective remains on the gummy being held, with a background showing the woman smiling and touching her hair, visually confirming the positive outcome. - 00:11–00:16 The woman explains that the prescription process is simple and 100% online through Hers, addressing concerns about accessibility and ease of obtaining the product. The perspective shifts to a woman using a phone and interacting with the Hers online platform, followed by a visual of a package being delivered, reinforcing the convenience of online access and delivery. - 00:15–00:21 The woman highlights that the product is delivered with free shipping, if prescribed, further emphasizing the convenience and value proposition of using Hers. The ad concludes with a call to action to get started now at forhers.com, providing a clear next step for interested viewers.

# Ad summary A woman shares how she gets prescribed anxiety medication through Hers without in-person appointments. She takes a free assessment, a provider reviews her info, and her medication is delivered to her with free shipping. # Brand positioning Hers is presented as a modern telehealth platform offering accessible and convenient mental health solutions. The brand caters to individuals seeking to address their anxiety and mental well-being without the traditional barriers of in-person doctor visits. Hers aligns with values of convenience, accessibility, and destigmatization of mental health care, positioning itself as a functional solution for those seeking a hassle-free approach to managing anxiety. The brand challenges the conventional norm of requiring in-person appointments for mental health medication, appealing to a consumer base that values efficiency and ease of access. # Product Hers offers anxiety medication prescribed through online consultations with healthcare providers. The process involves taking a free online assessment, which is then reviewed by a provider who determines if a prescription is appropriate. Once prescribed, medication is delivered directly to the customer with free shipping. This method addresses common barriers to mental health care, such as the stress of scheduling and attending in-person doctor appointments. The product offers a convenient and accessible way to receive anxiety medication, appealing to those who value efficiency and ease of access in managing their mental health. # Visual style The ad has a bright and cheerful aesthetic, blending staged shots with footage that appears to be user-generated. The editing style includes frequent split screens to show before-and-after scenarios or to display product features alongside the woman's reactions. The production quality is a mix of polished commercial and UGC feel, which supports the tone of a personal testimonial. The ad uses quick cuts, keeping the pace relatively fast to match the upbeat tone and convey a sense of ease and speed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Start a free assessment « # Point of view - [object Object] # Storyline - 00:00–00:04 The woman begins by expressing her surprise at being able to get anxiety medication without the stress of seeing a doctor. - 00:04–00:07 She reveals that she was prescribed anxiety medication with no in-person appointments through Hers. - 00:07–00:11 She explains the process, noting that she took a free assessment and a provider reviewed her information. - 00:11–00:13 She states that her medication is now delivered to her with free shipping. - 00:13–00:17 The ad concludes with a call to action to start a free assessment, emphasizing the Hers service for anxiety.

# Ad summary Two women are sitting for a video shoot where they discuss and ask questions about the Her's weight loss product. # Brand positioning Hers is presented as a brand that caters to women seeking accessible and convenient healthcare solutions. The ad positions Hers as a modern and approachable brand that offers solutions for women. It promotes the brand as one that acknowledges the importance of affordability and convenience in healthcare. # Product The featured product is Weight Loss by Hers, an injection-free weight loss option. The product is available online and offers a free assessment. The USPs highlighted in the ad include its affordability, convenience, and the fact that it is 100% online, eliminating the need for in-person visits. The ad addresses the barrier of high costs and the inconvenience of traditional weight loss programs. # Visual style The ad has a polished feel with a clean and modern aesthetic. The editing style consists of static shots and smooth transitions between speakers. The production quality is high-end, creating a professional commercial look. The pacing is consistent throughout the ad, maintaining a steady rhythm. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started today # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 Two women sit in chairs for a video shoot. - 00:03–00:12 00:03–00:12: The first woman asks the second woman if they would rather take an injection or pill for weight loss. The second woman answers that she would rather take a pill because she can't stand needles. The first woman tells the second woman that Weight Loss by Hers offers injection-free options for weight loss. This establishes the key problem the brand solves (fear of needles). - 00:12–00:18 00:12–00:18: The second woman states she has seen the product on social media and the results look amazing, but it looks expensive. The visual of the second woman is used to demonstrate the 'results look amazing' aspect of the product. - 00:18–00:26 00:18–00:26: The first woman answers the product is actually affordable and requires no in-person visits. The second woman confirms that everything is online. The first woman confirms that the product is 100% online. The second woman then asks for the link to take a free assessment. The product's affordability, convenience, and accessibility are emphasized.

# Ad summary This ad by Hers promotes access to Mounjaro in Canada, highlighting its affordability, convenience, and online availability. It features visuals of the product, women in everyday settings, and calls to action to see if you qualify today. # Brand positioning Hers is presented as a modern telehealth brand that provides convenient access to prescription treatments. The brand is portrayed as accessible, affordable, and focused on women's health needs. It positions itself against the traditional model of in-person doctor visits by offering a fully online experience, aiming to occupy a space in the consumer's mind as a hassle-free and convenient option for healthcare. The brand aligns with a lifestyle of ease and accessibility, pushing against the norms of time-consuming and inconvenient medical appointments. Its positioning is functional, emphasizing simplicity and convenience. # Product The product being advertised is Mounjaro, a prescription medication for weight management, now available in Canada through Hers. The ad highlights that it starts at just $99 and is delivered to your door for free, eliminating the need for in-person visits. Hers offers 100% online access to Mounjaro, prescribed by Canadian doctors. The ad suggests that this medication is for individuals seeking a convenient and affordable solution for weight management, emphasizing the ease of access and eliminating the barriers of traditional healthcare models. The ad tells the viewer that this product is worth trying because of its affordability, convenience, and accessibility through an online platform. # Visual style The ad has a polished, UGC-style aesthetic with bright lighting and clear visuals. The editing style includes quick cuts and some split-screen effects to maintain a fast pace. The production quality leans towards a hybrid approach, combining authentic-feeling shots with clean graphics and text overlays. The pacing is quick, with cuts aligning to the audio, keeping the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action See if you qualify today # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a poll question asking, "Want Mounjaro in Canada?" - 00:01–00:02 The poll result shows 95% answering yes, implying high demand and desire for the product. This creates interest and sets the stage for the subsequent information. - 00:02–00:03 A woman is shown in a living room with a poll question asking, "Can you afford $99?" - 00:03–00:04 The poll result shows 90% answering yes, emphasizing the product's affordability. - 00:04–00:05 The ad states, "Hers now offers access to Mounjaro in Canada." - 00:05–00:07 The ad shows multiple women, and repeats "starting at just $99". - 00:07–00:09 A package is shown being delivered and states "Delivered to your door for free." - 00:09–00:12 A woman smiles while using a phone and states "No in-person visits" followed by "100% online". This emphasizes the convenience and accessibility of the service. - 00:12–00:14 A phone is shown with the Hers website with a title showing "Prescribed by Canadian doctors", building trust and credibility. - 00:14–00:16 A woman poses in a mirror and the ad prompts "See if you qualify today". - 00:16–00:20 The Hers logo and website are shown, reinforcing the brand and providing a clear call to action.

# Ad summary This ad uses a testimonial format to promote Wegovy for weight loss from Hers. The ad highlights the cost-effectiveness of Wegovy compared to takeout habits or more expensive weight loss medications. It also focuses on the convenience of the online process, eliminating the need to deal with insurance companies. The ad uses user-generated content (UGC) style visuals and incorporates the testimonial of a customer sharing their positive experiences with Wegovy, such as fitting into old jeans. # Brand positioning Hers is presented as an accessible and convenient online platform offering weight loss medications. The brand positions itself as a more affordable alternative to expensive weight loss solutions, challenging the norm that effective weight loss requires costly treatments. Hers offers a range of GLP-1 medications and aims to provide a hassle-free experience by being 100% online, removing the need for customers to navigate insurance processes. The brand is functional, focusing on providing effective medication and simplicity. # Product The product being advertised is Wegovy, a weight loss medication offered by Hers, available in pill or pen form. The medication includes a range of GLP-1 and Semaglutide. It is presented as a cost-effective alternative to other weight loss treatments and the customer's takeout habits. The ad states the medication starts at $149 per month, with a membership fee of $39 for the first month and $149 thereafter. A key unique selling point (USP) is that the entire process is 100% online, removing the need to deal with insurance companies. The ad aims to address the high cost and complex insurance processes often associated with weight loss medications. # Visual style The ad has a hybrid visual style, blending user-generated content (UGC) and polished commercial elements. The editing style includes quick cuts and static shots, providing a mix of casual and professional aesthetics. The production quality is a combination of UGC feel and polished visuals. The pacing is consistent, with cuts timed to music beats and voiceover lines. There is no clear BPM. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get started today # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with the presenter questioning if affordable weight loss is even possible. - 00:02–00:06 00:02–00:06 The ad introduces a customer testimonial in a casual setting, where she expresses initial concerns about the high cost of weight loss medication, assuming it would cost thousands per month. This sets up the contrast with the more affordable solution. - 00:06–00:12 00:06–00:12 The customer explains her discovery of Weight Loss by Hers, offering GLP-1 medications starting at $149 per month. This is a response to her initial cost concerns, presenting the product as an affordable solution. - 00:12–00:16 00:12–00:16 The customer highlights the convenience of the online process and the elimination of dealing with insurance. This builds on the affordability aspect by emphasizing the hassle-free experience. - 00:16–00:21 00:16–00:21 The customer shares her success, mentioning fitting into old jeans and wishing she had discovered the product sooner, reinforcing the positive outcome and ease of use. - 00:22–00:27 00:22–00:27 The ad concludes with a call to action, showing the product options (Wegovy Pill and Wegovy Pen) and the brand name "weight loss by hers". This prompts viewers to take immediate action.

# Ad summary This ad promotes Mounjaro through Hers, highlighting the convenience of online prescriptions and next-day shipping. It uses a hand demo to showcase the product and its packaging. # Brand positioning Hers is presented as a modern telehealth platform offering convenient access to prescription medications like Mounjaro. The brand positions itself as a provider of healthcare solutions, streamlining access by eliminating in-person visits and offering quick delivery. The values promoted are convenience, accessibility, and efficiency, challenging traditional healthcare access barriers. # Product The product featured is Mounjaro, an injectable medication available through the Hers platform. The ad emphasizes ease of access, highlighting that it can be prescribed online by Canadian doctors with no in-person visits required. It also mentions free next-day shipping, addressing the barrier of waiting for medication. The ad presents Mounjaro as a weight management solution and emphasizes the accessibility of obtaining it through Hers's online service. # Visual style The ad has a simple, clean aesthetic with a focus on the product. The background is bright and soft, contrasting with the product's medical nature. The editing is minimal, with smooth transitions and a static camera. Production quality is polished, giving a professional feel, while still retaining a UGC-like quality. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started today # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of a Mounjaro pen injector. - 00:02–00:06 The cap is removed, revealing the needle, before being placed back on the Mounjaro pen. - 00:06–00:10 The ad concludes with the Hers logo and a call to action.

# Ad summary A woman recommends Wegovy pills for weight loss, claiming that they are more affordable than takeout, easy to obtain online, and don't require insurance approval. # Brand positioning Weight Loss by Hers is presented as an accessible and affordable weight loss program offering GLP-1 medications. The brand seems to occupy a space in the market for those seeking medical weight loss solutions without the hassle of traditional healthcare barriers. By being 100% online and removing the need to battle with insurance, it aligns with convenience and direct access. The positioning is functional, focusing on simplicity and affordability in the context of medical weight loss. # Product The featured product is Wegovy (semaglutide) tablets, a GLP-1 medication for weight loss. The ad explicitly states that Weight Loss by Hers offers a range of GLP-1 medications. It is for individuals seeking medical weight loss solutions. Key product details mentioned are that the medications are available starting at $149 per month, everything is 100% online, and there is no need to battle with insurance for approval. The ad addresses purchase barriers by highlighting the affordability compared to takeout and the ease of access without insurance complications. The ad tells the viewer that Wegovy, available through Weight Loss by Hers, is a more affordable and accessible weight loss medication, emphasizing convenience and ease of use. # Visual style The ad has a casual and UGC-feel, mixing lifestyle shots with direct product displays. Editing includes quick cuts to maintain a brisk pace, especially when transitioning between the woman on the couch, outdoors, and in front of the camera, and the product displays. The production quality varies, with some scenes having a more polished look and feel, while others are more raw and natural. The pacing is quick, with about 3 cuts per second. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started today # Point of view - [object Object] # Storyline - 00:00–00:02 A hand holds up a small white pill, questioning if there's a weight loss solution more affordable than takeout. - 00:03–00:06 A woman types on a laptop, thinking she'd have to pay thousands per month for weight loss medication. - 00:06–00:12 The woman's perspective shifts to realizing there's a more affordable option. - 00:06–00:12 A range of GLP-1 medications from Weight Loss by Hers are displayed, starting at $149 per month. - 00:12–00:14 The woman is shown smiling on her couch, stating that everything has been 100% online. - 00:14–00:17 The woman types on her laptop, stating that she didn't need to battle with her insurance. - 00:17–00:20 The woman walks on grass, stating that fitting into her old jeans was the best way to kick off the new year. - 00:20–00:22 The woman is smiling, expressing that she honestly wishes she knew about it sooner. - 00:22–00:27 A green screen states "Get started today" with options for Wegovy pill or pen, promoting the Weight Loss by Hers brand.

# Ad summary A woman shares that her Hairblends hair serum with minoxidil regrew her hair in 10 months. # Brand positioning Hairblends is presented as a modern, online provider of personalized hair loss treatment plans for women. The brand promotes the idea that hair regrowth can be achieved conveniently through their virtual platform. It aims to occupy the space of accessible, effective, and discreet hair loss solutions, breaking away from the stigma and difficulty associated with traditional treatments. The brand aligns with a lifestyle focused on self-care and confidence, positioning itself as a reliable partner in addressing hair-related concerns. # Product The featured product is Hairblends' prescription hair serum with minoxidil and hair vitamins, designed to help women regrow hair lost due to thinning, aging, or styling damage. The product’s key ingredient, minoxidil, has been used for over a decade to treat hair loss. The product is accessible through Hairblends’ 100% online platform, offering convenient treatment with free shipping, if prescribed. The ad positions the product as a reliable solution for women seeking to restore their hair's health and volume. # Visual style The ad has a UGC feel with simple transitions and straightforward camera work. The production quality is polished. The pacing is moderate, around 20 cuts per minute, with the text timed to the music and voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Get started now # Point of view - [object Object] # Storyline - 00:00–00:01 Ruma, a Real Hers Customer, expresses her surprise and delight. The moment conveys that the product's results have exceeded her expectations. - 00:01–00:05 00:01–00:05 The customer shares that minoxidil with hair vitamins regrew her hair in 10 months. She is referencing a before and after photo. The message is that the product is effective. - 00:06–00:15 00:06–00:15 The customer shares that the brand contains minoxidil, which has been used to treat hair loss for over a decade. The intention is to establish credibility and reliability of the key ingredient. - 00:16–00:25 00:16–00:25 The customer shares that if you're looking to regrow your hair, you can get started 100% online today, and that treatment is delivered with free shipping, if prescribed. The intention is to convey that the product is easily accessible and has additional benefits.

# Ad summary This ad promotes Hers, a brand that appears to offer GLP-1 medication in pill form. It features a close-up of a white pill held near a pink flower, alongside visual toggles and direct pricing. It targets individuals seeking accessible options for GLP-1 medication. # Brand positioning Hers is presented as a modern, accessible telehealth brand focused on simplifying access to treatments. The brand appears positioned to normalize medical care, providing direct access to prescription products that would traditionally require in-person consultations. Its sleek, minimalist visual language positions it as a premium yet approachable option for consumers seeking convenience and discretion. # Product The advertised product is a GLP-1 medication in pill form, offered by the brand Hers. The product is presented as an accessible option, prescribed online and delivered quickly with free next-day shipping. The ad directly mentions the ability to "Get started today" for $99, suggesting ease of access. The pill form itself is a key USP, as GLP-1 medications are commonly administered via injection. The ad addresses the prescription barrier by noting the availability of online prescriptions and next-day shipping. # Visual style The ad employs a clean and bright aesthetic, pairing natural elements with digital overlays. The visual style is minimalistic and polished, aiming for a modern feel. Editing is simple with static shots and limited transitions. The ad's pace is moderate, with a focus on clear visual information. Audio-visual sync is present with text coinciding with spoken information. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started today # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a question about GLP-1 in a pill. This creates curiosity and introduces the central product. - 00:01–00:03 The ad reveals the option to "Get started for $99". This reveals the offer and invites immediate action. - 00:03–00:07 The ad displays the brand Hers along with their website and additional disclaimers. This reinforces brand identity and provides important information about the treatment

# Ad summary This ad for Hers features a woman in a pink romper walking on a beach on a sunny day. Text overlays highlight the product's features and call to action, encouraging viewers to get started today. The ad concludes with the Hers logo and website address. # Brand positioning Hers is presented as a modern, accessible telemedicine company catering to women's health and wellness needs. The brand aims to occupy a space in the consumer's mind that prioritizes convenience, affordability, and ease of access to treatments and prescriptions. The brand aligns with a lifestyle that values online solutions and quick results. Hers ignores the traditional barriers of in-person medical consultations by providing same-day online prescriptions. The brand positioning is both functional, offering online prescriptions and fast shipping, and emotional, by empowering women to take control of their health from the comfort of their homes. # Product The ad promotes Hers' GLP-1 medication in pill form. The product is for individuals who prefer taking medication in pill form. It is presented as a convenient alternative to traditional injections. Key details include the ability to get started for $99, receive prescriptions online same-day, and benefit from free next-day shipping. The ad addresses the purchase barriers of traditional medical consultations by offering a streamlined online process, suggesting that it's worth trying for those seeking a hassle-free way to obtain necessary medications. # Visual style The ad has a natural, bright aesthetic, utilizing natural light from the sunny beach setting. The editing style is simple with static shots and minimal transitions. The production quality has a polished commercial feel, with clear visuals and professional text overlays. The pacing is moderate, with text overlays appearing rhythmically to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started today # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman walking on a beach on a sunny day while a question appears on screen. - 00:01–00:07 As the woman continues to walk on the beach, text overlays highlight the product's price, availability of online prescriptions, and shipping benefits. - 00:09–00:12 The ad ends with the Hers logo, website address, and a call to action to get started today, reinforcing the brand's identity and encouraging immediate engagement.

# Ad summary This ad promotes Wegovy, highlighting its clinically proven weight loss results. It features the Wegovy High Dose Pen, mentions the first month cost of $39 and no insurance required. # Brand positioning The brand "weight loss by hers" positions itself as a provider of clinically proven weight loss solutions, offering products like Wegovy. They aim to occupy a space in the market that focuses on providing accessible solutions, as highlighted by the mention of an affordable first month and no insurance requirements. The brand aligns with a functional positioning by focusing on results and affordability while addressing purchase barriers related to cost. # Product The product is the Wegovy High Dose Pen, a semaglutide injection designed to aid in weight loss. The ad highlights that the first month is available for $39 and no insurance is required. Key details include the 'clinically-proven weight loss results.' This addresses a purchase barrier by emphasizing affordability and accessibility for the first month. The ad is telling the viewer that this product is worth trying as it is clinically proven and readily accessible without insurance, especially to start. # Visual style The ad has a clean and professional look with a studio-shot product photo. The visual motifs include a solid color background, clear typography, and prominent product display. The image treatment includes background removal and color grading to ensure the product stands out. The typography integration is large and bold for headlines and clear for product details, enhancing scannability. # Hooks Headline: Clinically-proven weight loss results # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing that Wegovy is 'NOW AVAILABLE,' grabbing attention and indicating newness. This is from the brand's perspective and aims to generate initial interest. - The ad follows by emphasizing 'Clinically-proven weight loss results' which builds trust and assures potential customers of the product's efficacy. This part of the story is told from the brand's perspective, highlighting the main benefit of the product. - The ad introduces the 'Wegovy High Dose Pen' along with promotional pricing for the 'First month $39' and mentions 'No insurance required,' making the product more accessible. The brand is providing key purchase information and addressing common barriers to entry.

# Ad summary A woman shares her weight loss journey using Hers, highlighting the convenience of online access to doctors and personalized treatment plans. # Brand positioning Hers is presented as a modern, accessible telehealth brand focused on women's health. It aims to occupy a space in the consumer's mind as a provider of convenient, personalized healthcare solutions, specifically for weight loss. The brand promotes values of ease, accessibility, and personalized support, pushing against the traditional norm of in-person doctor visits for medical treatments. The brand's positioning is functional, emphasizing simplicity and convenience, but also emotional, focusing on the empowerment of women to take control of their health and lifestyle goals. # Product The featured product is Weight Loss by Hers, a comprehensive online program providing access to weight loss medication, personalized treatment plans, and support from licensed healthcare providers. It works by offering a free online assessment that evaluates the user's health history, lifestyle, and goals to create a tailored plan. Key features include unlimited support, personalized dosage adjustments, and 24/7 online access to doctors. The product addresses the purchase barriers of inconvenience and the perceived need for in-person doctor visits, offering a 100% online process with shipping directly to the user's door if a prescription is needed. The ad highlights the product's simplicity, personalized approach, and ongoing support, emphasizing its value as a tool for achieving weight loss goals. # Visual style The ad has a polished, commercial aesthetic with a hybrid feel. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, giving it a modern and trustworthy appearance. The visual motifs include the use of split screens, mirror selfies, and shots of the brand website or app being used on a smartphone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Just take the free online assessment to get started today # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with the presenter stating that they got weight loss medication 100% online. - 00:03–00:07 00:03–00:07 The presenter then shares their frustration of eating and dieting with no results, and realizing they needed extra help. - 00:07–00:12 00:07–00:12 She mentions not wanting to see a doctor in person, and then discovering the brand while scrolling online. - 00:12–00:15 00:12–00:15 She describes the website as easy to use and the process as simple. - 00:15–00:25 00:15–00:25 The presenter explains that one would take a free simple online assessment and then get in touch with a doctor shortly after. Through the brand, your weight loss plan is based on your health history lifestyle and goals. - 00:25–00:28 00:25–00:28 The presenter believes that it's not cheating it's just a tool to help you lose weight. - 00:28–00:37 00:28–00:37 The presenter states the brand was the only company they found with unlimited support personalized dosage adjustments and 24/7 online access to doctors. - 00:37–00:42 00:37–00:42 She reiterates the process is 100% online, there are no in person visits, and shipping right to your door if prescribed. - 00:42–00:46 00:42–00:46 She ends the ad with a CTA to just take the free online assessment to get started today.

# Ad summary This ad promotes Hers, a company that provides prescription medication online. It features a woman in workout clothes and the ad promotes that you can get a GLP-1 in pill form. The ad states that you can get started for $99, that the product is prescribed online same day, and has free next-day shipping. The ad visually shows a woman scrolling on her phone, taking a selfie, and scrolling on the Hers app. # Brand positioning Hers aims to occupy the space in the consumer's mind as a convenient and accessible online healthcare provider, specifically catering to women's health and wellness needs. The brand aligns with a lifestyle of self-care and empowerment, promoting the idea that managing one's health can be seamless and integrated into daily life. Hers is presented as a modern, tech-forward company that pushes against the traditional norms of in-person doctor visits and pharmacy pickups. The brand positioning is both functional (offering prescription medication online) and emotional (providing women with control over their health journey). # Product The featured product is a GLP-1 medication in pill form, offered through Hers, an online healthcare platform. GLP-1 medications are typically prescribed for weight management and diabetes treatment. Hers provides online prescriptions with same-day consultations and free next-day shipping, making it easy to access medication without traditional in-person doctor visits. The target audience is likely women who are interested in managing their weight. The ad addresses the purchase barriers of time and convenience by offering online consultations and fast shipping. The advertised GLP-1 pill is positioned as a convenient alternative to injections and a more accessible option for those seeking weight management solutions. # Visual style The ad has a polished look with a hybrid of UGC and commercial feels. The shots are smooth and transition with quick cuts. The pacing is consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Get started today # Point of view - [object Object] # Storyline - 00:00–00:01 A woman is seen standing outside on a yoga mat. - 00:01–00:02 The woman is shown from the waist up doing yoga poses. The ad calls attention to the product being advertised. - 00:02–00:03 The ad shows someone holding up a single pill with the text overlay. - 00:03–00:05 A woman is sitting on a couch scrolling on her phone, seemingly on the Hers app. - 00:05–00:07 The same woman from the last scene is taking a selfie in the mirror. - 00:07–00:08 A different woman is shown from the waist up on top of a hill. - 00:08–00:11 Someone is shown scrolling on their phone on the Hers website. - 00:11–00:16 The ad displays the Hers logo.

# Ad summary This ad for Hers features a user describing how the service allowed her to get weight loss medication. She goes on to describe the online assessment, being paired with a doctor, and that the plan is based on her health history and lifestyle. She notes that it includes support for side effect management and in between doses and that the process is 100% online with free shipping if prescribed. The ad ends with a prompt to take a free online assessment. # Brand positioning The Hers brand aims to position itself in the consumer's mind as a provider of accessible and personalized healthcare solutions for women, specifically in areas such as weight loss. The brand aligns with values of convenience, support, and individualization, promoting a lifestyle where women can proactively manage their health from the comfort of their own homes. Hers pushes against the traditional, often impersonal, healthcare experience by offering online consultations and treatments tailored to each individual's needs. The brand positioning is both functional, emphasizing the simplicity and accessibility of its services, and emotional, focusing on empowerment and self-care by enabling women to take control of their health journey. # Product The advertised product is Hers, an online platform offering personalized weight loss plans tailored to individual health history, lifestyle, and goals. The platform provides access to weight loss medication through a free, simple online assessment, connecting users with doctors for consultations. Key features include customized plans, unlimited support for side effect management, and guidance between doses. The process is entirely online, eliminating the need for in-person visits, with free shipping provided for prescribed medications. Hers aims to address barriers to weight loss by providing convenient, accessible, and personalized solutions designed to fit seamlessly into a woman's lifestyle, emphasizing ease of use and ongoing support. # Visual style The ad has a UGC feel, shot in various casual settings with natural lighting. Editing consists of quick cuts between the creator and other scenes illustrating her points. The aesthetic is clean and bright, with an emphasis on showcasing real-life moments. The pacing is moderate, with cuts timed to key spoken phrases to maintain engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Just take the free online assessment to get started today # Point of view - [object Object] # Storyline - 00:00–00:02 The creator starts by showing the Hers platform on her phone while stating how much she likes it. - 00:02–00:04 00:02–00:04: The creator is sitting down looking directly at the camera while stating that she wasn't happy with the way she looked. - 00:04–00:08 00:04–00:08: The creator is looking at her phone, looking at weight loss options, and saying that she came across forhers.ca - 00:08–00:13 00:08–00:13: At the gym, the creator flexes and does some stretching. She says, "You take a free, simple online assessment and get in touch with a doctor shortly after." - 00:13–00:17 00:13–00:17: Sitting down, the creator is holding her phone, showing what the platform looks like while describing how the weight loss plan is based on health history, lifestyle, and goals. - 00:17–00:21 00:17–00:21: The creator is outside lying on a blanket, journaling, and looking into the camera while noting that it is just a tool to help lose weight. - 00:21–00:26 00:21–00:26: The creator is split screen with another person using aerial silks, then in front of a wooden fence flexing, noting that Weight Loss by Hers was the only company that provided unlimited support with no extra cost. - 00:26–00:29 00:26–00:29: In front of a mirror, the creator is describing the platform and side effect management and in between doses. - 00:29–00:34 00:29–00:34: The creator is split screen with another person stretching at the gym, and then on a trail and in a mirror, noting that the process is 100% online, with no in-person visits and free shipping. - 00:34–00:38 00:34–00:38: A hand touches different buttons on the Hers platform, showing how a user could select reasons for weight loss. - 00:38–00:40 00:38–00:40: A hand touches different buttons on the Hers platform, showing how a user could select a weight loss target. - 00:40–00:43 00:40–00:43: The Hers logo is displayed with a URL.