How HERETIC PARFUM Advertises on Meta

# Ad summary This ad showcases various Heretic Parfum products. Each product is presented with dramatic visuals and lighting, emphasizing a dark and luxurious theme. The ad also highlights a 30% off sitewide sale with the code BELTANE30. # Brand positioning Heretic Parfum is presented as a luxury brand that offers unique and plant-based fragrances, body washes, and candles, emphasizing natural ingredients. The brand adopts a gothic, mysterious, and edgy tone, aligning with a lifestyle that embraces unconventional beauty and alternative aesthetics. It positions itself away from mainstream fragrance norms, focusing on unique, bold scents, and caters to those who seek niche products with a dark, moody vibe. The brand values self-expression, individuality, and challenges conventional beauty standards, appealing to those who want to stand out. # Product The ad features a range of Heretic Parfum products, including eau de parfums like 'Angel's Trumpet,' 'Black Salt,' 'Rhubarb Thief,' 'Fourteen Carrots,' and 'Beekeeper,' as well as body washes and lotions branded as 'Nosferatu,' and a candle named 'Poltergeist'. All products are plant-based and cruelty-free. Each eau de parfum comes in distinct packaging, varying in color and design, underscoring the unique scent profile of each offering. The body washes and lotions come in black bottles with minimalist, gothic-inspired labels. The candle comes in a glass container with abstract black and white coloring. These products are designed for individuals who appreciate unique, natural fragrances and skincare with a dark, edgy aesthetic. The USPs include plant-based formulas, cruelty-free production, and distinctive scents that cater to a non-mainstream audience. A 'Corps Reviver' product is also featured in a black tube. The ad aims to convey that these products are worth buying due to their individuality, natural composition, and aesthetic appeal. # Visual style The ad has a polished, high-end commercial aesthetic with a dark, moody vibe. The editing style uses quick cuts to showcase various products in rapid succession. The production quality is high, featuring dramatic lighting, glossy surfaces, and close-up shots to emphasize luxury and detail. Visual motifs include dark backgrounds, reflective surfaces, and high contrast color schemes. The pacing is relatively fast, with approximately 10 cuts per minute, which keeps the ad dynamic and engaging. Product actions and cuts are timed to match the music beats, enhancing the overall rhythm. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with an ornate hand holding fire. - 00:01–00:02 The scene cuts to a sleek, black bottle of 'The Euj Garden' room spray on a glossy surface. The background is a simple, dark gray. - 00:02–00:03 The scene shifts to a red-lit environment, highlighting the 'Nosferatu' eau de parfum, partially obscured by smoke. This builds on the dark aesthetic. - 00:03–00:04 A person is shown blurred with a perfume in their hand. - 00:04–00:05 The focus returns to product display with 'Angel’s Trumpet' eau de parfum against a backdrop of a full moon and silhouetted trees. This continues the presentation of individual scents with thematic visuals. - 00:05–00:06 The scene changes again to a different product, 'Rhubarb Thief' eau de parfum, on a dark, reflective surface, sustaining the focus on product variety. - 00:06–00:07 The 'Poltergeist' candle is showcased next, continuing the display of Heretic Parfum’s range with a product designed for home fragrance. - 00:07–00:08 Two bottles of 'Nosferatu' body wash and lotion are presented against a stark red background, maintaining the high-contrast, dramatic style. - 00:08–00:09 The 'Black Salt' eau de parfum is displayed, adding to the showcase of individual fragrance options, maintaining the black glossy background. - 00:09–00:10 A stone bust is presented, showing the brand's unique aesthetic. - 00:10–00:11 A pair of eau de parfums, 'Fourteen Carrots' and 'Beekeeper,' is displayed, emphasizing the variety of scents available. The packaging stands out with the products. - 00:11–00:13 A woman holds the 'Corps Reviver' product, transitioning to a person interacting with the product, signaling application or use. - 00:13–00:15 A compact is displayed, closing the ad out with another product shot against a reflective surface.

# Ad summary This ad for Häxan promotes 30% off sitewide with code BELTANE30. The ad features a moody, high-contrast image of a bottle of Häxan Eau De Cologne. # Brand positioning Häxan presents itself as a niche, high-end perfume brand, with a focus on dark and mysterious aesthetics. The brand aims to occupy a space in the consumer's mind that is distinct from mass-market perfumes, positioning itself as a luxury item for individuals who appreciate unique and unconventional scents. The brand aligns with values of sophistication, intrigue, and self-expression. Häxan seems to push against the norms of brightly-lit, overtly feminine or masculine perfume advertising, opting instead for a moodier and more gender-neutral presentation. Its positioning is emotional, appealing to customers who desire a fragrance that reflects their individuality and sets them apart from the crowd. # Product The product featured is Häxan Eau De Cologne, a perfume presented in a cylindrical clear glass bottle with a black spherical cap. The bottle is partially filled with a light amber liquid. The name Häxan is prominently displayed on the bottle, and the text Eau De Cologne is printed below it. The product is designed for those who appreciate unique and sophisticated fragrances, and the ad attempts to lower a potential purchase barrier by offering a discount. # Visual style The ad has a highly polished, studio-shot appearance with a focus on creating a moody and mysterious atmosphere. The visual motif is high contrast, with dark tones dominating the background and glossy surfaces creating reflections. The image treatment includes subtle color grading to enhance the warm amber tones of the liquid within the bottle, while maintaining the dark and mysterious feel. The typography is clean and modern, integrated seamlessly into the image without being disruptive. The overall style contrasts with the often bright and airy aesthetic of typical fragrance ads, opting for a more niche, high-end feel, which likely helps it stand out in the feed. # Hooks Headline: 30% OFF # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a promotional offer, stating '30% OFF SITEWIDE' with the code 'BELTANE30,' enticing viewers with a discount and setting the stage for a potential purchase from the brand’s POV. - The storyline transitions to the product showcase. A bottle of Häxan Eau De Cologne is featured in the center of the image, drawing the viewer's attention to the product itself, and creating intrigue around the brand’s offer from the brand’s POV.

# Ad summary This ad showcases the limited edition HÄXAN perfume from Heretic Parfum. A quote is featured highlighting the scent profile of the perfume with its description. The hand holding the perfume has a unique design with its many rings and claw-like nails. # Brand positioning Heretic Parfum positions itself as a creator of fragrances that defy conventional norms by focusing on natural ingredients and the art of blending them. This brand aims to occupy a space for consumers seeking unique and non-toxic fragrances. They are known to push against traditional perfume conventions by embracing natural ingredients and a heretical approach to scent creation. The brand aligns with values of authenticity, individuality, and a rejection of synthetic or artificial fragrances. This brand takes a functional approach by focusing on using ingredients that enhance the users well being. # Product The ad features HÄXAN perfume by Heretic Parfum, a limited edition fragrance characterized as dark, smokey, and sexy, resembling a slightly sweet incense. The product is presented in a glass bottle with an orange gradient body and a solid black, round cap. The fragrance is likely targeted towards individuals who appreciate unique scents. # Visual style The ad has a dark and edgy aesthetic, achieved through low lighting and a muted color palette. The editing is static, with a single, long take that emphasizes the product and the hand holding it. The overall feel is polished, resembling a high-end commercial aimed at a niche audience that appreciates alternative aesthetics. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a hand adorned with multiple silver rings and long, claw-like black nails, holding a bottle of HÄXAN perfume. - 00:00–00:08 A quote appears on screen which states, "Dark, smokey, sexy. Like a slightly sweet incense. My new favorite fragrance."

# Ad summary This ad promotes a deconstructed discovery set of perfumes from Heretic Parfum. The set includes five different scents. # Brand positioning Heretic Parfum is presented as a creator of unique fragrances with a focus on natural ingredients. The ad emphasizes the brand's innovative approach through the term "deconstructed discovery set," suggesting a departure from traditional perfumery. The brand aligns with values of exploration, naturalness, and sensory experience, appealing to customers who seek unconventional and nuanced scents. Heretic Parfum may be positioned as a niche brand that values quality ingredients and unique blends. # Product The product featured is a "deconstructed discovery set" of perfumes, including five different scents: RHUBARB THIEF, BEEKEEPER, FOURTEEN CARROTS, JASMINE SMOKE, and DIRTY HINOKI. Each scent is presented in a black rectangular vial and placed inside a book-like display. The perfumes are described as "root, resin, hive, bloom, smoke", highlighting their natural ingredients and diverse scent profiles. The set is designed to allow the consumer to discover and experience a range of fragrances. The ad addresses the purchase barrier of commitment to a single fragrance by offering a discovery set. # Visual style The ad has a polished, studio-shot aesthetic with a focus on showcasing the product in an artistic manner. The color palette is dark and moody, with contrasting light elements to draw attention to the perfume set. The image treatment includes background blurring, background color grading, and subtle lighting effects to enhance the luxurious feel. The typography is clean and modern. The overall style is high-design and disruptive, creating stop power in the feed. # Hooks Headline: RHUBARB THIEF # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing the brand as "NEW FROM HERETIC PARFUM," immediately establishing the freshness and novelty of the offering from the brand's perspective. This is intended to capture the viewer's attention and signal that the product is an innovative addition to the brand's range. - Next, the ad presents the product itself as "RHUBARB THIEF: A DECONSTRUCTED DISCOVERY SET" which names the specific product while the brand uses descriptive language to highlight its unique concept of exploration and variety. This informs the viewer that the brand offers a range of different scents. - Finally, the ad lists the key notes, "ROOT • RESIN • HIVE • BLOOM • SMOKE," from the brand's perspective which gives the viewer an idea of the ingredients and olfactory experience to create intrigue around the deconstructed discovery set.

# Ad summary This ad showcases the Heretic Parfum brand and its Rhubarb Thief scent. It opens with a shot of the product in a decorative cabinet filled with oddities. The box containing the product is opened on a dark wood table and the perfume is revealed. # Brand positioning Heretic Parfum positions itself as a disruptor in the fragrance industry, challenging traditional norms by creating plant-based eau de parfums. The brand aligns with a lifestyle that embraces individuality, mystery, and a touch of the unconventional, as suggested by the peculiar display objects. Heretic aims to occupy a space in the consumer's mind that values natural ingredients and unique, daring scents that defy the ordinary. The brand does not follow conventional marketing strategies and opts for a dark, gothic aesthetic to appeal to a niche consumer. # Product The featured product is the "Rhubarb Thief" eau de parfum by Heretic Parfum. It is a plant-based fragrance presented in a dark amber-colored glass bottle with a black label and cap. The ad emphasizes its natural composition and unique scent profile. The product is packaged in a matte black box adorned with embossed illustrations of rhubarb leaves, and the bottle is displayed within the box, further accentuating the high quality and unique design. The packaging appears to be designed to resemble a book, where an array of Heretic Parfum sample scents are displayed. The ad highlights the brand's attention to detail in both the fragrance itself and its presentation, suggesting it is a premium product worth experiencing. # Visual style The ad has a dark, gothic aesthetic, with dim lighting and a focus on oddities. The video has a polished commercial feel, with smooth transitions. The pacing is slow, with static shots that allow the viewer to take in the details. The editing style supports the intended tone, which is mysterious and intriguing. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The camera pans down a cabinet filled with curiosities to rest on a product display of a bottle of "Rhubarb Thief" by Heretic Parfum in its display box. - 00:02–00:06 00:02–00:06 A hand opens the lid of a black box labeled "Heretic". - 00:06–00:10 00:06–00:10 The box is opened, revealing it is designed to appear as a book. The interior of the book contains an array of sample scents by Heretic Parfum. - 00:10–00:12 00:10–00:12 The camera zooms out to re-show the product display of "Rhubarb Thief." - 00:12–00:15 00:12–00:15 The camera quickly displays other odd items: A doll head with bunny ears, a rabbit skull in a glass display, and a Police Department report regarding "Parfum Animals." - 00:15–00:22 00:15–00:22 The camera once again pans the original product display and the cabinet of oddities.

# Ad summary This ad promotes Heretic's Rhubarb Thief plant-based eau de parfum with a site-wide 30% off sale using the code BELTANE30. # Brand positioning Heretic is presented as a maker of plant-based eau de parfum. The brand aims to occupy a space in the market for consumers seeking natural or environmentally conscious fragrances. The brand uses a simple, modern design aesthetic in both its bottle and promotional text, suggesting a focus on clarity, quality ingredients, and perhaps a rejection of overly-complex or synthetic fragrances. The name 'Heretic' also suggests a brand that challenges traditional perfume norms. # Product The featured product is Heretic's Rhubarb Thief, a plant-based eau de parfum. The product is presented as a fragrance option for those seeking natural ingredients in their perfumes. The "plant-based" aspect serves as a USP, appealing to consumers interested in natural beauty products. The product is packaged in a clear rectangular bottle with a black cap and a label that prominently features the product name. The use occasion is not specifically shown, but the overall presentation suggests it is suitable for everyday wear. # Visual style The ad uses a studio-shot style with soft, diffused lighting. The image treatment appears to involve background blurring and a focus on showcasing the product's texture and color. The typography is clean and legible, integrated smoothly into the image. The visual style aims to create a sense of natural elegance, with a focus on the product's aesthetic and ingredients. # Hooks Headline: 30% OFF # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a promotional offer of 30% off sitewide. This grabs attention and motivates immediate action by conveying a time-sensitive incentive from the brand's perspective. - The ad presents the Heretic Rhubarb Thief plant-based eau de parfum. This highlights the product being offered for sale from the brand's perspective. - The reflection of the product below it gives the viewer another look at the product and highlights its visual appeal from an objective perspective.

# Ad summary This ad promotes Heretic Rhubarb Thief perfume. It shows the bottle on a reflective surface with a blue-green background. Text overlays promote the product name and brand, along with a review quote. # Brand positioning Heretic Parfum is presented as a brand that embraces the unconventional and natural. The focus on "plant-based" Eau de Parfum suggests a commitment to natural ingredients and a departure from traditional synthetic fragrances. The brand aims to occupy a space in the consumer's mind as a purveyor of lush, darkly vibrant scents that pique curiosity. It appears to align with values of natural beauty, self-expression, and a touch of rebellious individuality, pushing against norms of conventional, mass-produced perfumes. # Product The featured product is Heretic Rhubarb Thief, a plant-based Eau de Parfum. The bottle is presented as having a sleek design with a black cap and a gradient color scheme that transitions from red to green. The ad directly states that the perfume is "plant-based," emphasizing its natural composition. The primary USP is its unique and intriguing scent profile, described as "lush, darkly vibrant" and designed to leave the wearer "happily curious." The ad aims to entice viewers by suggesting the perfume is more than just a scent, but an experience that sparks curiosity and offers a distinct sensory journey. No purchase barriers are addressed. # Visual style The ad has a polished aesthetic with a focus on product presentation. The editing style is static, with no cuts or transitions, emphasizing the product in a single, continuous shot. The production quality is high-end, creating a sophisticated and luxurious feel. The visual motif is centered framing. The pacing is slow and deliberate. The audio is timed to music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a product shot of Heretic Rhubarb Thief perfume bottle against a dark blue background. The intention is to introduce the product immediately. The perspective is from the brand, positioning the product as a key visual element. The tone is sophisticated and mysterious. - 00:01–00:06 00:01–00:06 The ad overlays the brand name, product name, five-star rating, and a review quote. The intention is to build credibility and communicate the sensory experience of the perfume. The perspective is from an external source (reviewer) and the brand, using text to convey positive reception. The tone is informative and persuasive, highlighting the quality and appeal of the product.

# Ad summary An ad for Dirty Violet perfume that features a portrait of a model with high fashion, goth aesthetic along with a quote about the product. # Brand positioning The ad presents the brand as an edgy, artistic, high-end fragrance company. The brand aims to occupy the space of unique and bold fragrances for people who want to express themselves. The brand aligns with values of self-expression, artistry, and confidence. The brand is pushing against the generic florals of the perfume world and offering fragrances that are a bit darker and more unique. The brand positioning is emotional, appealing to people who want to feel confident and expressive through their fragrance choices. # Product The product featured is Dirty Violet perfume, a plant-based eau de parfum. The product is for people who appreciate unique, bold fragrances and want to express their individuality. The perfume comes in a square, clear glass bottle with a black cap. The (on-package label text) states: “DIRTY VIOLET PLANT-BASED EAU DE PARFUM.” The USPs are a gothic floral fragrance and the fact that it is plant-based. The ad conveys that this product is worth trying or buying because it is a unique and expressive fragrance that stands out from the crowd. # Visual style The ad has a high-fashion, editorial feel with a split screen design. The production quality is high, with professional lighting and a clean product shot. The image treatment includes color grading that emphasizes purples and pinks, and a slightly desaturated look. The typography is clean and modern, integrated into the design. The ad aims to mimic a high-end magazine ad while still feeling native to the platform. # Hooks Headline: "GOTHIC FLORAL OF MY DREAMS" # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a portrait of a model with a high-fashion, goth aesthetic, holding the Dirty Violet perfume. This image conveys the artistic and edgy nature of the brand and product from the brand's perspective. - Next, the ad presents a quote from a customer describing the product as a "gothic floral of my dreams." This highlights the unique and desirable qualities of the fragrance from the customer's perspective. - Finally, the ad highlights the key scent notes of the perfume: violet, amber, and patchouli. This reinforces the fragrance's unique composition from the brand's perspective.

# Ad summary This Heretic Parfum ad showcases the brand's discovery sets and a sale they are having on full-size fragrances. It is colorful, quick, and modern. # Brand positioning Heretic Parfum is presented as a brand focused on clean and natural fragrances. The repeated emphasis on plant-based ingredients positions the brand as a healthier, more eco-conscious alternative to traditional perfumes that may contain synthetic chemicals. The use of the word "dirty" in product names and marketing copy suggests an edgy, unconventional brand identity, aiming to break away from the often overly polished and predictable world of luxury perfumes by infusing natural ingredients and complex blends. The variety of discovery sets suggests a brand that values exploration, offering diverse scents for every mood and occasion. This positions them as a choice for consumers seeking high-quality ingredients and unique fragrances. # Product Heretic Parfum discovery sets feature sample-sized fragrances to allow customers to explore a variety of scents before committing to a full-size bottle. The ad showcases multiple sets, including the Discovery Set, Smoke Box, The Essentialist, Season of the Witch, and Seduction Set, each containing a curated selection of the brand's plant-based perfumes. Individual scents are displayed both within their sets and as standalone rollerballs, such as Dirty Coconut, Dirty Hinoki, and Smudge. The Discovery Set provides a range of the brand’s offerings. The ad's language highlights the brand's commitment to clean, plant-based ingredients and emphasizes the opportunity to "curate your own" selection, or let them do the "dirty work". The sets are presented as the "cleanest in fragrance" and "sized to discover," addressing the purchase barrier by allowing customers to try before they buy and find their perfect scent. # Visual style The ad has a clean and modern aesthetic, using solid, bright backgrounds and simple product arrangements. The editing is quick, with cuts timed to match the text overlays, creating a sense of urgency and visual interest. The production quality is polished, with even lighting and sharp focus, enhancing the premium feel of the brand. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP DISCOVERY SETS # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by showing the Heretic Parfum Discovery Set with several small perfume bottles arranged around it. - 00:01–00:05 00:01–00:05 The text overlay invites viewers to 'Discover Your Dirty Side' and 'Curate Your Own,' suggesting a sense of personal exploration and customization. The shot transitions to show a variety of rollerball perfumes, emphasizing the range of options available. - 00:06–00:09 00:06–00:09 The ad presents various perfume sets, including 'Smoke Box,' 'The Essentialist,' 'Season of the Witch,' and 'Seduction Set,' with the text overlay stating, 'Or let us do the dirty work.' This offers a convenient, pre-selected option for those who prefer a curated experience. - 00:10–00:11 00:10–00:11 The ad highlights that the fragrances are 'The Cleanest in Fragrance' and 'Sized to Discover', reinforcing the brand's commitment to natural ingredients and convenient sampling. - 00:11–00:14 00:11–00:14 The ad concludes with a call to action to 'Shop Discovery Sets' and advertises an offer of 'Get 20% Off a Full-Size Fragrance with Purchase,' creating a sense of urgency and encouraging immediate purchase.

# Ad summary This ad for Heretic Dirty Violet perfume features a gender-neutral model holding the perfume bottle in their hand. # Brand positioning Heretic positions itself as a disruptor in the fragrance industry, offering unique and unconventional scents crafted from natural ingredients. The brand appeals to consumers seeking authenticity and individuality, challenging the mass-produced perfumes that dominate the market. Heretic embraces transparency, sustainability, and artistic expression. This particular product name 'Dirty Violet' and its deep color palette suggest the brand is targeting people who lean toward darker aesthetics such as gothic and alternative lifestyles. # Product Heretic Dirty Violet is a perfume described in the ad as combining notes of violet, amber, and patchouli. The perfume appears to be packaged in a clear glass bottle with a black cylindrical cap. The USP is the unique combination of ingredients that go against typical floral perfumes, creating a moody and unconventional scent. The perfume is presented as a luxurious product. # Visual style The ad features a high-fashion aesthetic with a focus on the model's unique look and the perfume bottle's design. The use of dark colors and dramatic lighting creates a sense of mystery and allure. The diagonal split of the frame adds a modern and edgy feel. The overall style is polished and professional, suggesting a luxury brand. # Hooks Headline: “GOTHIC FLORAL OF MY DREAMS” # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a person with a unique aesthetic holding the perfume bottle close to their face, telling the audience that this is a fragrance for individuals who seek something different and are not afraid to challenge traditional norms. - The ad then presents the perfume on its own against a neutral backdrop, telling the audience that the product is the focus and the reason for the ad. - The ad concludes with a quote describing the scent, implying to the audience that this is a sophisticated fragrance.

# Ad summary This ad showcases a female content creator reviewing different perfumes from Heretic Parfum. She describes what each scent says about the user who enjoys that specific fragrance. # Brand positioning Heretic Parfum is positioned as a fragrance brand that defies conventional norms and expectations in the perfume industry. The brand aligns with an alternative, edgy, and individualistic lifestyle, contrasting against mainstream fragrance brands. It occupies a space in the consumer's mind for those who seek unique, unconventional, and self-expressive scents. Heretic Parfum positions itself as an alternative to mass-market fragrances, offering unique compositions. # Product The ad showcases several Heretic Parfum fragrances, each in distinct packaging. Hexen, the first product shown, is contained in a brown glass bottle with a black spherical cap. Nosferatu is in a clear glass bottle with a black cap and bold sans-serif white font for the label. Fourteen Carrots is in a clear glass rollerball container with an orange liquid and black label, which the content creator describes as smelling very earthy, like pulling a carrot out of wet dirt. Dirty Grass is packaged in a clear glass bottle with a simple yellow label and black cap, which the content creator describes as smelling like wild overgrown grass in the middle of a meadow. Each fragrance is presented as a statement about the wearer's personality or lifestyle, suggesting a connection between scent preference and personal identity. # Visual style The ad has a UGC aesthetic with a dark and moody tone. The editing is minimal with static shots and smooth transitions. The production quality feels casual, supporting the creator's personal review. The visuals are consistent with the content creator’s personal brand. # Benefits - [object Object] # Features - [object Object] # Call to action Let me know which ones you want to hear about next! # Point of view - [object Object] # Storyline - 00:00–00:04 The video begins with the content creator holding and displaying three of the perfumes. - 00:00–00:04 The creator is speaking directly to the camera, introducing the concept of the video and explaining that she is qualified to discuss her topic because she has 'tried almost all of them'. - 00:04–00:18 Next, the creator goes into a discussion of Heretic Parfum’s 'Hexen' fragrance. - 00:19–00:26 Then, the creator continues with a discussion of Heretic Parfum’s 'Nosferatu' fragrance. - 00:27–00:38 The creator then describes Heretic Parfum’s 'Fourteen Carrots' fragrance. - 00:39–00:50 Finally, the creator describes Heretic Parfum’s 'Dirty Grass' fragrance. - 00:50–00:55 The creator finishes with an offer for 20% off using code 'veilandaltarzo'. - 00:55–00:57 The content creator closes the video by asking the viewers to comment which fragrance they want to hear about next.

# Ad summary This ad is a customer testimonial from a content creator who speaks about how the Heretic Parfum Nocturnal Fragrance collection has shifted her opinion on floral fragrances. She speaks directly to the camera in what appears to be her house and touts the fragrances that pair flowers with darker scents that she is more aligned with. # Brand positioning Heretic Parfum is presented as a fragrance brand that defies traditional floral scents by combining them with darker, more mysterious notes. The brand aims to occupy a space in the consumer's mind that values complexity and uniqueness, offering fragrances that are both realistic and otherworldly. The brand aligns with a lifestyle that appreciates the unconventional and intriguing, positioning itself against the norms of artificial or overly sweet floral perfumes. It appeals to those who typically dislike florals but are drawn to musky, resinous fragrances. # Product The featured products are three fragrances from Heretic Parfum's Nocturnal collection. Nocturnal Tuberose is described as having a creamy, realistic scent with a hint of spice. Queen of the Night is a fragrance inspired by a flower that blooms for a single moonlit night once a year. Angel's Trumpet is inspired by the flower that shamans use to bridge the worlds between the living and the dead. The collection is notable for its combination of floral and darker notes, challenging the conventional perception of floral perfumes. Each fragrance in the collection is paired with a tarot card, adding an element of mystique and intrigue. A key selling point is that these are not typical florals but are instead 'nighttime florals' that offer a unique and complex scent experience. # Visual style The ad has a UGC feel due to the single, static camera angle with minimal movement. The lighting is natural, and the setting appears to be the content creator's home. The editing is minimal, with no visible transitions or effects. The pacing is consistent with the audio, maintaining a conversational tone. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You can use code “veilandaltar20” for 20% off at Heretic Parfum # Point of view - [object Object] # Storyline - 00:00–00:03 The presenter is speaking directly to the camera and reveals she did not prefer floral perfumes but has had a change of heart after using Heretic Parfum fragrances. - 00:03–00:15 She describes how she has always been drawn to darker, more musky, resinous fragrances, noting that florals always felt either very artificial or very grandma-like to her. This helps to create more context for the viewer to understand her change in opinion. - 00:15–00:21 She begins describing the Nocturnal collection from Heretic Parfum and how these are not your typical florals. - 00:21–00:30 She focuses on the Nocturnal Tuberose fragrance, describing it as one of perfumery's most notorious ingredients that is narcotic and indolic. She says that Victorians thought it was dangerous, furthering the intriguing storyline. - 00:30–00:36 She describes the Nocturnal Tuberose fragrance as very realistic, creamy with a little bit of spice, and truly amazing. - 00:36–00:41 She introduces Queen of the Night, inspired by a flower that blooms for a single moonlit night once a year. - 00:41–00:47 The creator introduces the Angel's Trumpet fragrance, a flower that shamans use to bridge the worlds between the living and the dead. - 00:47–00:57 She reveals that Heretic paired each fragrance in this collection with a tarot card, naming the card associated with each scent. - 00:57–01:04 She states that the fragrances all smell incredibly realistic, yet also otherworldly and that if you think you're not a floral person, try these first, ending with a CTA.

# Ad summary An ad for Dirty Violet perfume that is visually gothic and luxurious. It shows a person holding the perfume in front of their face, paired with a split-screen of a solid color and the text, 'Gothic floral of my dreams' along with the scent notes. # Brand positioning The brand is positioned as an edgy and alternative fragrance company, using scent profiles that are evocative and unique. The emphasis on 'gothic floral' notes and the distinctive visual presentation are likely intended to appeal to consumers who want to stand out from mainstream trends. It aims to occupy a niche in the perfume market that values artistic expression and dark aesthetics, offering a sensory experience beyond traditional floral scents. The brand aligns with values of individuality and non-conformity, attracting those who seek perfumes that reflect a bold, unconventional identity. The brand may be pushing against typical floral fragrance norms by embracing darker, more complex scent profiles and rejecting overly sweet or conventional presentations. The brand positioning is strongly emotional. # Product The product is Dirty Violet perfume, presented in a clear glass bottle with a black cap. The perfume appears to have a light amber color. It is intended for anyone who appreciates unique and evocative fragrances. The scent notes explicitly listed are violet, amber, and patchouli. The USP is a gothic floral scent, offering a unique and unconventional fragrance experience. The perfume is shown being held by a person, implying it is ready for application. The language and visuals create a sense of dark romance and mystery, appealing to those who desire a fragrance that matches an alternative aesthetic. # Visual style The ad has a highly polished and stylized aesthetic, reminiscent of a studio shot with professional lighting and makeup. The visual motifs include a split-screen design and the use of a dark, gothic color palette with stark contrasts. The image treatment involves color grading to enhance the purple tones and create a moody atmosphere. The typography is clean and legible, contrasting with the edgy aesthetic. The overall style is disruptive and designed to catch the eye in a fast-scrolling feed. # Hooks Headline: "GOTHIC FLORAL OF MY DREAMS" # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a person holding a perfume bottle in front of their face. The message is that this perfume is a personal, intimate accessory. The viewer is experiencing this through the lens of the model, whose expression suggests confidence and style. - The ad transitions to a split-screen featuring the product on one side and text on the other. The message is that the perfume is a work of art with a unique scent profile. The viewer is experiencing the brand highlighting the perfume's distinct scent notes. - The ad concludes with the full image, tying together the visual and textual elements. The message is that the perfume is for those who want to express their individuality and embrace a gothic aesthetic. The viewer is experiencing this through the brand's curated image, reinforcing the perfume's positioning.

# Ad summary This ad showcases a series of Heretic fragrances, highlighting their unique scent profiles and "MASC" appeal. The ad consists of a single close-up shot of a tattooed hand holding each bottle against a decorative wall, while on-screen text describes the fragrance notes. # Brand positioning Heretic is presented as a fragrance brand that offers unique and unconventional scents, positioning itself outside of traditional fragrance norms. The brand emphasizes distinctive blends and unexpected combinations, appealing to consumers who seek individuality and complexity in their fragrances. The ad specifically promotes "MASC" scents, indicating an alignment with masculine or gender-neutral fragrances. With descriptions that hint at raw and sensual notes, Heretic aims to create fragrances that evoke emotions and challenge conventional scent profiles. The brand stands out by creating fragrances that align with the personality of the wearer. # Product The ad showcases four Heretic fragrances: "Poltergeist," "Blonde Tobacco," "Dirty Suede," and "Black Salt." Each fragrance is described with its unique blend of notes. Poltergeist is described as a blend of "sexy galbanum, wormwood, rich ambers, and scorched birch tar for an otherworldly fragrance." Blonde Tobacco is "laced with clove cigarettes and the penetrating warmth of singed vanilla for a fragrance of heated skin." Dirty Suede features "velvety suede and musks are blended with balsam, jasmine, and soft amber in this clean and deeply sensual scent." Black Salt "opens with a flicker of lime. Spellbinding black water lily meets wet lava rock, eucalyptus, and briny seaweed." Each fragrance is bottled in a clear glass container with a black cap and label. # Visual style The ad has a clean and slightly edgy aesthetic. The editing style consists of static shots with smooth transitions. The production quality feels polished, which helps to highlight the product. The pacing is consistent. The audio-visual sync is maintained as cuts align with the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a focus on the first fragrance, Poltergeist, in a hand against a decorative wall. - 00:00–00:03 The intention is to showcase the Heretic brand and its unique fragrance offerings, catering to consumers seeking distinctive scents. The perspective is from a fragrance enthusiast or influencer. - 00:03–00:07 The ad presents Blonde Tobacco, highlighting its combination of clove cigarettes and singed vanilla. - 00:07–00:09 Continuing the product showcase, the ad shifts to Dirty Suede, emphasizing its velvety suede and musks blended with floral and amber notes. - 00:09–00:13 Finally, the ad introduces Black Salt, focusing on its opening notes of lime and the combination of black water lily, lava rock, eucalyptus, and seaweed. - 00:09–00:13 The presentation uses on-screen text to describe each scent, providing a comprehensive overview of the fragrance blends.

# Ad summary This ad for Heretic Parfum features their new fragrance, Nosferatu. The ad opens with a black and white shot of a window with a dark sky outside. A hand reaches into the frame and holds up a small vial of the perfume. The ad then cuts to a shot of the Heretic Parfum Discovery Sets. # Brand positioning Heretic Parfum is presented as a brand that creates unique and unconventional fragrances. The brand aligns with a lifestyle that embraces the dark and mysterious. The brand pushes against the norms of traditional perfume brands by creating fragrances with unusual names and scents. The brand positioning is emotional, appealing to those who are drawn to the darker side of life. # Product The product being advertised is Nosferatu, a 2ML vial of perfume from Heretic Parfum. The perfume is presented as a way to experience the world of a vampire. The ad does not explicitly state the ingredients or scent profile of the perfume, but it implies that it is dark, mysterious, and unconventional. The ad addresses the purchase barrier of not knowing what the perfume smells like by offering personalized discovery sets. # Visual style The ad has a dark and mysterious aesthetic, with a black and white color scheme and gothic font. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving the ad a high-end feel. The pacing is slow and deliberate, creating a sense of suspense. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a black and white shot of a window with a dark sky outside, creating a mysterious and ominous atmosphere. - 00:01–00:03 A hand reaches into the frame and holds up a small vial of the perfume, introducing the product. - 00:06–00:11 The ad then cuts to a shot of the Heretic Parfum Discovery Sets, showcasing other products offered by the brand.

# Ad summary This ad for Heretic Parfum uses high-quality product photography to show a fragrance discovery set. The ad copy suggests this set is not for consumers who prefer safe and predictable fragrances. The ad invites the viewer to curate their own original scent with a custom discovery set. # Brand positioning Heretic Parfum aims to occupy a space in the consumer's mind as a brand that creates unique and original scents, pushing against the norm of safe, predictable, and one-note fragrances. The brand's tone is rebellious and individualistic, promoting the value of curating a custom scent and rejecting conformity in fragrance. Heretic Parfum presents a functional brand positioning with the Discovery Set, which offers the customer an opportunity to create a personalized fragrance experience. # Product The advertised product is a fragrance discovery set designed for individuals who seek unique and original scents. The set allows customers to curate their custom scent. The included perfumes are packaged in individual vials. Individual perfumes include Coeur Noir, Dirty Rose, Misogynist, Dirty Violet, and Voodoo Lily. This discovery set addresses the purchase barrier of commitment to a single fragrance by offering a variety of scents to explore and combine. # Visual style The ad features a clean and minimalist aesthetic with high-quality product photography. The composition is well-lit, with the products arranged neatly on a white surface. The overall visual style is modern and sophisticated, aiming for a luxury feel. # Hooks Headline: THIS IS NOT FOR YOU # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that “IF YOU PREFER SAFE, PREDICTABLE, ONE-NOTE FRAGRANCE THIS IS NOT FOR YOU”, signaling that this product is for people who are adventurous in their fragrance choices. The brand is speaking directly to the consumer. - The ad then presents the product to the viewer. It is a perfume discovery set, with different perfumes on display. The brand is presenting the physical product to the viewer. - The ad concludes by encouraging the viewer to “CURATE AN ORIGINAL SCENT WITH YOUR CUSTOM DISCOVERY SET”. The viewer is encouraged to purchase the item. The brand is speaking directly to the consumer.

# Ad summary An image ad for a custom discovery set of scents, encouraging the viewer to create an original scent, and contrasting with those who prefer safe, predictable, one-note fragrances. # Brand positioning The brand aims to occupy a space for individuals seeking unique and personalized fragrances. They stand against the norm of predictable, one-note scents, promoting the ability to curate an original and custom fragrance experience. The brand aligns with a lifestyle that values individuality and self-expression, offering a functional approach to fragrance through their discovery set while also appealing to the emotional desire for creativity and originality. # Product The product being advertised is a custom discovery set, designed for users to "curate an original scent". This implies the set includes a variety of individual fragrances that can be combined to create unique blends. The brand focuses on allowing customers to create custom scents rather than settling for single-note fragrances. This is for fragrance enthusiasts who are looking for a more personalized experience and are not satisfied with typical, predictable scents. The discovery set appears to address the purchase barrier of committing to a large bottle of perfume without knowing if you'll like the scent, as it provides a variety of smaller samples to experiment with. # Visual style The ad features a minimalist and clean visual style, characterized by a bright white background and sharp lighting that creates distinct shadows. The composition employs a flatlay arrangement of the products to showcase the Discovery Set of fragrances. The image has a highly polished, studio-shot quality, with careful attention to product placement and lighting. The typography is clean and legible, contributing to the overall sleek and modern aesthetic. This design approach is intended to convey sophistication and highlight the premium nature of the fragrance set. # Hooks Headline: THIS IS NOT FOR YOU # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by excluding viewers who prefer "safe, predictable, one-note fragrance," this frames the product as something for those who want something different. This message is delivered from the brand's POV to target a specific audience who will appreciate the product's unique offerings. - The ad then highlights a set of perfume samples, each with different scents, implying that the viewer will have an array of fragrances to combine and experiment with. This is told from a brand perspective to highlight the possibilities and options the set will provide the customer. - The ad closes by inviting viewers to "curate an original scent with your custom discovery set". This message, delivered from the brand, encourages viewers to purchase the product, reinforcing its value proposition of personalization and creativity.

# Ad summary This ad features Heretic Rhubarb Thief Plant-Based Eau De Parfum, showcasing the perfume bottle against a backdrop of rhubarb stalks and leaves. The ad copy describes the scent as fresh, green, and peculiar, aiming to intrigue potential customers with its unique fragrance profile. # Brand positioning Heretic is presented as a fragrance brand that embraces natural, plant-based ingredients. The brand is positioned to appeal to customers seeking unique, non-traditional scents. The use of the word "peculiar" suggests the brand defies category norms and is not afraid to stand out. The brand seems to be targeting people interested in unique and eco-friendly beauty products. # Product Heretic Rhubarb Thief is a plant-based Eau de Parfum. The ad highlights its unique blend of fresh and green notes, with an element of peculiarity, suggesting an intriguing and unconventional scent. The product is presented as a fragrance option for individuals who are interested in natural and plant-based ingredients. The presentation of the product aims to capture the user who wants a unique scent experience. # Visual style The ad features a natural and organic aesthetic, with a focus on the product's ingredients. The use of fresh rhubarb stalks and leaves creates a visually appealing backdrop that reinforces the plant-based nature of the perfume. The lighting is soft and diffused, highlighting the textures and colors of the product and its surroundings. # Hooks Headline: "FRESH, GREEN, and something A LITTLE BIT PECULIAR.” # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a quote describing the perfume as “FRESH, GREEN, and something A LITTLE BIT PECULIAR.” This sets the stage by piquing the viewer's curiosity and highlighting the unique characteristics of the fragrance, from the brand's POV. - The visual then presents the Heretic Rhubarb Thief perfume bottle, surrounded by rhubarb stalks and leaves, visually reinforcing the natural and botanical essence of the product. This is from the brand's POV and is intended to connect the scent profile with the real ingredients.

# Ad summary A woman unboxes and reviews a Heretic solid perfume compact in collaboration with Warner Brothers Pictures' The Bride. # Brand positioning Heretic is presented as a brand that creates perfumes that are both feminine and masculine, with strong notes of amber, iris root, cedarwood, violet leaf, and jasmine. They are presented as decadent, romantic and moody. Heretic chose a solid perfume compact as it was a popular formula in the 1930s to celebrate the decade of decadence that the Bride movie is set in. # Product The Heretic solid perfume compact in collaboration with Warner Brothers Pictures' The Bride is a solid perfume made of a blend of waxes and oils. It is black upon appearance but applies translucently to the skin. The scent itself is designed to be both feminine and masculine, warm and electric with strong notes of amber, iris root, cedarwood, violet leaf, and jasmine. It is deeply romantic and moody. # Visual style The ad has a polished feel and commercial production quality. The editing style consists of static shots with smooth transitions. The pacing is slow and steady. The ad uses natural lighting. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The woman in the video states that Heretic recently launched a solid perfume compact in collaboration with Warner Brothers Pictures' The Bride. - 00:07–00:14 The woman states that to celebrate the decadence of the 1930s, which The Bride movie is set in, Heretic chose a solid perfume compact as it was a popular formula of the era. - 00:14–00:22 The woman explains that the solid perfume is made of a blend of waxes and oils, and is black in appearance but applies to the skin translucently. - 00:22–00:34 The woman tells viewers that the scent is designed to be both feminine and masculine, warm and electric with strong notes of amber, iris root, cedarwood, violet leaf, and jasmine. She adds that it is deeply romantic and moody. - 00:34–00:37 The woman states that The Bride is only in theaters March 6th.

# Ad summary Image ad featuring the Rhubarb Thief perfume by Heretic Parfum. The ad uses fresh rhubarb as a prop, visually connecting the fragrance to its key ingredient. # Brand positioning Heretic Parfum aims to distinguish itself as a fragrance brand that is both natural and unconventional. They emphasize their use of plant-based ingredients to craft scents that defy traditional perfumery. The brand’s positioning suggests a departure from synthetic fragrances, appealing to consumers seeking authentic and unique olfactory experiences, aligning with a lifestyle that values purity and originality. Heretic's focus on 'natural' does not mean simplistic, they aim to capture a broader audience who desires unique fragrances and a sustainable approach. # Product The product featured is Rhubarb Thief by Heretic Parfum, a plant-based eau de parfum. The fragrance is presented as fresh, green, and 'a little bit peculiar', suggesting a unique and unconventional scent profile. It targets consumers looking for fragrances that are natural and distinctive, contrasting with mainstream, synthetic perfumes. The ad subtly addresses the purchase barrier of skepticism towards natural perfumes by implying a complex and intriguing scent, highlighting the brand's commitment to crafting unique and peculiar fragrances. # Visual style The ad employs a natural and slightly edgy aesthetic. The production quality is high, with studio-style lighting and composition, yet it retains a raw, organic feel through the use of natural props like fresh rhubarb and leaves. The image treatment is slightly desaturated, enhancing the natural colors and textures. The overall effect is visually arresting, designed to capture attention while conveying the brand's commitment to natural ingredients and unconventional scents. This disruptive style contrasts with traditional perfume ads, potentially increasing stop power in the feed. # Hooks Headline: "FRESH, GREEN, and something A LITTLE BIT PECULIAR." # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of the Rhubarb Thief perfume bottle surrounded by fresh rhubarb plants, immediately establishing the scent's connection to nature. This is the brand showing its commitment to plant-based ingredients and conveying the core inspiration behind the fragrance. - A quote appears above the bottle — "FRESH, GREEN, and something A LITTLE BIT PECULIAR." This is the brand highlighting its dedication to creating unconventional fragrances. It emphasizes the unique and intriguing nature of the scent profile. - The product is placed prominently in the center, allowing the brand to showcase its design and presentation. The overall composition conveys the perfume as an object of natural beauty and olfactory intrigue.