How Henry Rose Advertises on Meta

# Ad summary A creator is describing Henry Rose's Discovery Set. She describes each of the four genderless scents included in the set. She puts some of the product on and smells it. # Brand positioning Henry Rose is presented as a high-quality fragrance brand that does not compromise on using clean ingredients. The brand emphasizes ingredient transparency and is Leaping Bunny certified, appealing to consumers who prioritize ethical and environmentally conscious products. The positioning is both functional, highlighting clean and transparent ingredients, and emotional, associating the brand with finding a personal and satisfying signature scent. # Product The Henry Rose Discovery Set is a collection of four genderless fragrances designed to help customers find their signature scent or expand their fragrance collection. The set includes four fragrances that range from musky and soft to fresh and floral and a little bit of everything in between. Each scent comes in a vial and is designed for everyday wear. The brand emphasizes that you do not have to compromise between clean ingredients and high-quality fragrance, highlighting that they are 100% ingredient transparent and leaving bunny certified. # Visual style The ad has a polished, commercial feel with bright, natural lighting. The editing style is a mix of static shots and quick cuts, with smooth transitions. The production quality is high, giving it a professional look. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Make sure to check out Henry Rose's Discovery set. # Point of view - [object Object] # Storyline - 00:00–00:03 The video begins with the creator speaking directly to the camera in a bathroom setting. She states that finding your signature scent can be very satisfying. - 00:03–00:08 She responds to the previous statement by stating that the Henry Rose Discovery set makes it super easy to find your signature scent. She shows the set to the camera. - 00:08–00:16 The creator follows up on her previous statement by opening the set and showing each of the four genderless fragrances included in the set. - 00:16–00:43 The creator continues by showing each fragrance more closely and applying them to her wrist and neck, explaining each scent's notes. - 00:43–00:59 The creator ends the video by sharing her favorite thing about Henry Rose. She states that you do not have to compromise between clean ingredients and high-quality fragrance. She also states that they are 100% ingredient transparent and leaving bunny certified. She ends the video by encouraging viewers to check out Henry Rose's Discovery set.

# Ad summary A man reviews a Henry Rose London 1983 perfume that was given to him as a gift from his wife. # Brand positioning Henry Rose is presented as a luxury fragrance brand that focuses on clean ingredients. The ad showcases a single product within the brand's collection, highlighting its sophisticated and eco-conscious appeal. By promoting the brand as one that aligns with the consumer's preference for natural scents, Henry Rose establishes itself as a provider of high-quality fragrances that cater to those who value both elegance and sustainability. The minimalist product design further reinforces the brand's modern identity. # Product The product featured is Henry Rose London 1983 Eau de Parfum, a fragrance gifted to the reviewer by his wife. The fragrance is described as having notes of blond woods, pepper, water lily, and jasmine. The reviewer had never smelled the fragrance before, deeming it a true "blind buy." He sprays the fragrance on his wrist to test it and praises its beautiful scent, giving it a rating of 10 out of 10. The product is presented in a minimalist clear glass bottle with the name and location printed in black, reinforcing its clean and modern aesthetic. # Visual style The ad features a UGC-style aesthetic, with a casually dressed presenter speaking directly to the camera in what appears to be his home office. The production quality is mid-range, with natural lighting. The editing style consists of simple cuts between shots, creating a conversational pace. The video maintains a consistent rhythm, with a moderate number of cuts per minute. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator establishes his and his wife’s mutual appreciation for clean fragrances. - 00:05–00:13 The creator introduces the Henry Rose London 1983 Eau de Parfum as a fragrance his wife bought for him and one that he has been interested in for a while. - 00:14–00:18 The creator states that he has never smelled the fragrance before and it is a true blind buy. - 00:18–00:22 The creator lists the fragrance's scent notes, which include blond woods, pepper, water lily, and jasmine. - 00:23–00:25 The creator prepares to test the fragrance. - 00:25–00:28 The creator sprays the fragrance on his wrist and smells it. - 00:28–00:34 A Fragrantica review graphic appears over the previous shot. - 00:34–00:37 The creator reacts positively, calling the fragrance beautiful and rating it a 10 out of 10. - 00:37–00:42 The creator gives his wife a shoutout.

# Ad summary This ad features a close up view of a Ripe Henry Rose perfume bottle and vial. The visual is styled in a gradient pink hue. The ad copy highlights the fragrance as lush, radiant, and unexpected and identifies the ingredients as watermelon sorbet, peony, and musk. # Brand positioning Henry Rose presents itself as a fragrance brand specializing in perfumes that are both luxurious and thoughtfully crafted. The brand aligns with a lifestyle of sophistication and understated elegance, positioning itself in the market as a purveyor of high-quality scents with a focus on nuanced and evocative fragrances. The brand stands out by emphasizing the experience of its perfumes, focusing on the subtle complexity and the story that the scents evoke. Positioning is emotional, focusing on the sensory experience of the perfumes. # Product Ripe by Henry Rose is a perfume which the ad describes as lush, radiant, and unexpected. It is available in a spray bottle with a dark purple lid, as well as in a smaller glass vial. It is described as having fragrance notes of watermelon sorbet, peony, and musk. The ad aims to convey that this product provides a unique, high-quality sensory experience worth seeking out. # Visual style The ad has a soft, high-quality studio shot with a pink gradient background. The image is filtered with a slight blur. The typography is clean and modern, integrated into the image as descriptive text alongside the product. # Hooks Headline: MEET RIPE # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand introducing the perfume "Ripe" to the viewer. The brand is setting the stage for what they want the audience to focus on. - The brand uses descriptive language like "lush, radiant, unexpected" to evoke the feeling and benefits of the product. The brand is building excitement and communicating value. - Finally, the brand lists some of the notes that make up the fragrance: watermelon sorbet, peony, and musk. This gives more clarity to the kind of scent the viewer can expect.

# Ad summary An image ad for Henry Rose fragrance featuring actress Michelle Pfeiffer sitting with legs crossed in a black blazer and jeans. The ad has a luxury aesthetic with the headline “Luxury Fragrance, Redefined.” # Brand positioning Henry Rose is positioned as a luxury fragrance brand that is redefining the category. The brand focuses on high-quality ingredients and elegant presentation, as evidenced by the minimalist bottle design and black-and-white photography. The brand is aligned with values of sophistication and understated elegance, appealing to consumers who appreciate subtle luxury. By using the phrase, “Luxury Fragrance, Redefined” the brand is suggesting that they are pushing against traditional luxury fragrance norms, possibly suggesting a more modern or conscious approach. # Product The product featured is a fragrance by Henry Rose, packaged in a clear glass bottle with a black cap. The bottle has a minimalist design with (on-package label text) 'HENRY ROSE' and the scent name. The fragrance aims to offer a luxury experience with a redefined approach. It is designed for consumers who seek sophistication and understated elegance in their personal scent. The minimalist packaging addresses purchase barriers related to cluttered or ostentatious luxury brands. # Visual style The visual style is minimalist and elegant, with a black-and-white aesthetic, and studio-shot production quality. The image treatment includes a monochrome filter to enhance the luxurious feel. The typography is clean and modern, complementing the overall minimalist design. # Hooks Headline: LUXURY FRAGRANCE, REDEFINED. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a striking black-and-white image of actress Michelle Pfeiffer to immediately capture attention and associate the brand with sophistication. This is the brand’s POV to set a luxurious tone and communicate the brand's aesthetic through a recognizable figure. - The text “LUXURY FRAGRANCE, REDEFINED.” appears overlayed on the image to introduce the central theme of the ad: the brand's modern take on luxury fragrances. This is the brand’s POV to concisely communicate the core brand message and value proposition. - A line of Henry Rose fragrance bottles are displayed on the bottom to showcase the product line and invite consideration. This is the brand's POV to drive product recognition and subtly encourage purchase consideration.

# Ad summary This ad features Henry Rose French Exit perfume. It showcases the perfume's smaller bottle size, emphasizing that it contains the same bold scent as the larger size. The key scent notes include blackcurrant, pink pepper, and tuberose. # Brand positioning Henry Rose positions itself as a luxury fragrance brand that offers high-quality scents. The brand emphasizes a bold scent profile, suggesting a sophisticated and confident consumer. By offering the same scent in a smaller bottle, Henry Rose caters to customers who value convenience and portability without compromising on the fragrance experience. The brand aligns with a lifestyle that appreciates luxury and boldness. # Product Henry Rose French Exit is a perfume available in two sizes. The ad highlights the smaller bottle, emphasizing that it contains the same bold scent as the larger bottle. The fragrance notes are blackcurrant, pink pepper, and tuberose. The product is designed for individuals who want to experience a high-quality, bold fragrance in a convenient, smaller format. The ad addresses potential purchase barriers by showcasing the smaller bottle size, making it more accessible and travel-friendly. # Visual style The ad has a polished, commercial aesthetic. The editing is static with a focus on product presentation. The visual motif centers around product placement against a bold color backdrop. The pacing is slow, allowing viewers to focus on the product details. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The shot presents two Henry Rose French Exit perfume bottles against a red backdrop.

# Ad summary A male fragrance influencer unboxes a gift from Henry Rose, then tests it out on his skin. # Brand positioning Henry Rose is presented as a brand that offers unique and high-quality fragrances for both men and women. The fact that the brand sends the influencer a gift to review suggests it values collaboration with credible voices in the fragrance community to help introduce its products to a wider audience. The brand positions itself as unique, implying that its scents stand out from more mainstream options. The line about sending the gift suggests it is an approachable brand that wants to share its products and engage its customers and followers. The packaging is simple, understated and eco-friendly, suggesting a commitment to environmental values. Overall, the brand aims to occupy the space of accessible luxury with an emphasis on distinctive scents and a modern, collaborative approach to marketing. # Product The Henry Rose "Windows Down" fragrance is a personal fragrance featuring top notes of Earl Grey tea, bergamot, grapefruit, and neroli; middle notes of orange blossom, jasmine, and broom; and base notes of musk, white musk, oakmoss, and guaiac wood. It is available in sample sizes. The fragrance is unique. It is implied through the influencer that it is for daily use and can be applied directly to the skin. # Visual style The ad has a casual, UGC feel, which makes it more approachable and authentic. The camera is static, and the editing is straightforward. The setting is well-lit with a clean background, giving it a professional look. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The influencer is shown sampling a fragrance. - 00:02–00:08 00:02–00:08 The influencer shows a package, stating that Henry Rose decided to send him a gift. He expresses that he does not know what the gift is and plans to dive in to find out. - 00:08–00:17 00:08–00:17 The influencer opens the package, revealing a Henry Rose sample size of Windows Down. He then shows the camera the sample and says "okay, okay." - 00:17–00:24 00:17–00:24 The influencer applies the fragrance to his wrist, stating that he is going straight to skin. - 00:24–00:33 00:24–00:33 The influencer smells the fragrance, stating it is interesting and does not smell like anything he has ever smelled before. - 00:33–00:45 00:33–00:45 The influencer looks up the fragrance notes, listing the top, middle, and base notes that include Earl Grey tea, bergamot, grapefruit, neroli, orange blossom, jasmine, broom, musk, white musk, oak moss, and guaiac wood. - 00:45–00:50 00:45–00:50 The influencer smells the fragrance again, then states it is interesting and extremely unique.

# Ad summary A male creator unboxes and reviews a new scent from Henry Rose. # Brand positioning Henry Rose is presented as a luxury fragrance brand that partners with creators to promote their products. The brand is positioned as desirable, sending gifts to be reviewed. The brand's positioning seems to align with quality and exclusivity, as the creator states he's heard great things about the product. # Product The product featured is the Ripe Eau de Parfum from Henry Rose, packaged in a small, clear bottle with a black spray nozzle. The product comes in a white box. The creator applies the fragrance directly to his skin on his wrist to test it. The ad includes a graphic of the scent notes: Top notes of watermelon, papaya, and basil; heart notes of peony, rose centifolia, and violet; and base notes of patchouli and cashmere wood. # Visual style The ad features a clean, bright visual style with a focus on product visibility. The editing is simple with static shots and smooth transitions. The production quality appears to be high-end, resembling a polished commercial. The pacing is moderate, with cuts timed to align with the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A man shows a box from Henry Rose. - 00:03–00:05 The man shares that Henry Rose sent him a gift and opens it. - 00:05–00:10 He takes out the Ripe Eau de Parfum and states he's most excited to try it because he's heard great things. - 00:10–00:13 He sprays it on his wrist. - 00:13–00:27 He sniffs his wrist, states that it's fruity, and then states that the scent is perfect for the summer.

# Ad summary The ad features a young woman showcasing Henry Rose's new fragrance, Ripe. She expresses her love for the scent, describing it as reminiscent of warm summer days and nostalgic summer nights. She highlights its juicy lychee and watermelon sorbet notes, encouraging viewers to try the fragrance. # Brand positioning Henry Rose is presented as a modern, luxurious fragrance brand that evokes memories and positive feelings, especially related to summertime. It aligns with a lifestyle of enjoying simple pleasures and appreciating sensory experiences. The brand pushes against the norm of complex or overly strong fragrances, opting for lighter, more nostalgic scents. Positioning is emotional, focusing on the feeling and memories associated with the fragrance, making it desirable for those who value experiences and sensory nostalgia. # Product Henry Rose's "Ripe" is an Eau de Parfum fragrance designed to evoke feelings of warm summer days and nostalgic summer nights. The fragrance smells like juicy lychee and watermelon sorbet. It is packaged in a clear glass bottle with a black cap and minimal branding. The product aims to offer a sensory experience that transports the user to positive summer memories. The ad addresses potential purchase barriers by emphasizing the enjoyable and nostalgic qualities of the scent, suggesting it is worth trying due to its unique blend and the emotions it evokes. # Visual style The ad has a clean, bright aesthetic with a polished but casual feel. The editing style includes quick cuts to maintain viewer engagement, with static shots to showcase the product and settings. The production quality is high, giving it a commercial feel while still maintaining a UGC vibe through the creator's natural presentation. The pacing is consistent, with cuts timed to natural speech patterns, creating a smooth audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Go try this fragrance now you will not regret it. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a shot of the perfume bottle next to a vase of pink hyacinths on a marble windowsill. - 00:01–00:04 00:01–00:04 The creator takes a mirror selfie while holding the perfume. The perspective shifts to her standing in her bathroom applying the perfume. - 00:04–00:06 00:04–00:06 Close up on perfume bottle and creator’s hand to showcase the bottle. - 00:06–00:10 00:06–00:10 Back to the creator spraying perfume in the bathroom. - 00:10–00:13 00:10–00:13 Creator is now in a room with a bookcase decorated with stars. She sprays perfume. - 00:13–00:16 00:13–00:16 Close up on perfume bottle. - 00:16–00:18 00:16–00:18 The ad ends with a close up of the perfume bottle next to flowers.

# Ad summary This ad showcases a bottle of "French Exit" Eau de Parfum by Henry Rose, highlighting key scent notes such as tuberose, pink pepper, and driftwood against a solid yellow backdrop. # Brand positioning Henry Rose is presented as a fragrance brand that emphasizes transparency and quality ingredients. By listing the specific scent notes (Tuberose, Pink Pepper, Driftwood), the brand communicates a commitment to clear and honest product details. It positions itself as a sophisticated brand that values unique and well-blended fragrances. The minimalist visual aesthetic suggests a modern and refined approach to perfumery, appealing to consumers who seek both luxury and clarity in their products. # Product The featured product is Henry Rose's "French Exit" Eau de Parfum. The fragrance is highlighted by its key scent notes: Tuberose, Pink Pepper, and Driftwood. The fragrance is packaged in a clear glass bottle with a cylindrical shape and a solid black cap. The text (on-package label text) 'FRENCH EXIT' is printed on the bottle and is also used in the upper text portion of the ad. The glass bottle allows the viewer to see the color of the fragrance. The overall presentation emphasizes a clean, modern aesthetic, suggesting a sophisticated and understated luxury fragrance experience. # Visual style The ad features a minimalist and high-quality studio shot. The image treatment includes a clean, uniform color grade with soft lighting. Typography is clean and legible. The overall style emphasizes simplicity and sophistication, creating a visually appealing product showcase. # Hooks Headline: FRENCH EXIT # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the product name “French Exit” and scent notes, instantly setting the tone and providing essential information. The brand uses the product name and the specific listed scents to introduce the audience to the brand and its products. This is from the brand's POV. - The ad transitions to a close-up view of the perfume bottle, showcasing the product in detail and emphasizing its minimalist design. The brand focuses on the product to communicate its design aesthetic. This is from the brand's POV.

# Ad summary This ad showcases the Henry Rose London 1983 perfume, highlighting its scent notes and brand. # Brand positioning Henry Rose positions itself as a modern fragrance brand by naming specific scent notes in the ad that would appeal to a discerning audience. The brand is also connoted as a more sustainable brand as one of the notes in the perfume is 'Upcycled Orcanox, Sustainable Vetiver Bourbon'. The brand occupies a space in the market for consumers who are ingredient-conscious and value sustainability, yet still want to use luxury goods. # Product The ad features Henry Rose London 1983 perfume. It is described through its scent notes, broken down into top notes of Fig and Black Pepper, middle notes of Water Lily and Jasmine, and bottom notes of Musk, Blonde Woods, Upcycled Orcanox, Sustainable Vetiver Bourbon. The inclusion of sustainable ingredients appeals to eco-conscious consumers. The ad tells the viewer that this product is a sophisticated scent with a blend of fresh and woody notes, making it a unique and desirable fragrance. # Visual style The ad has a clean and minimalist visual style with a focus on the product. The background color is bright, offering a pop of color. The image has soft lighting with shadows, which gives the ad a vintage look. The text is arranged in a clean and organized layout, making it easy to read. # Hooks Headline: LONDON 1983 # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the brand name and perfume name 'LONDON 1983', immediately establishing the product's identity and suggesting a sense of place and time, which intends to draw the audience in with curiosity from the brand's perspective. - Then the focus shifts to the product itself, showcasing its individual scent notes: top, middle, and bottom, from the brand's perspective. This aims to educate the audience about the complexity and composition of the fragrance, highlighting its unique blend of ingredients.

# Ad summary This ad for Henry Rose perfume features a new scent, Ripe. It uses a still life of fresh fruit including watermelon, lychee, rose and sandalwood to illustrate the scent profile and introduce the brand's new eau de parfum. # Brand positioning Henry Rose is presented as a sophisticated fragrance brand focused on fresh, natural scents. The brand aligns with a clean, minimalist aesthetic, focusing on high-quality ingredients and simple, elegant design. Positioning itself as a luxury fragrance, it emphasizes a curated, sensory experience that highlights the natural elements within each perfume. # Product The advertised product is the new 'Ripe' eau de parfum by Henry Rose, a fragrance described as "a vivid rush of lychee and watermelon sorbet, softened by rose and sandalwood." The perfume is presented as a fresh and vibrant scent, suitable for individuals who appreciate light and refreshing fragrances. Encased in a minimalist glass bottle with a black cap, the packaging emphasizes simplicity and elegance. The product aims to provide a unique sensory experience by blending fruity and floral notes. # Visual style The ad features a highly polished, studio-shot image with a minimalist aesthetic. The image treatment includes soft, diffused lighting and subtle color grading. The typography is clean and legible, integrated seamlessly into the design. The visual style is designed to be scannable and eye-catching in-feed, presenting a sophisticated and modern brand image. # Hooks Headline: RIPE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a stylized depiction of the brand's new fragrance. The audience experiences this from the brand's perspective. The message conveys the freshness and naturalness of the perfume, emphasizing the 'Ripe' scent as vibrant and appealing. - Next, the brand evokes the scent profile of the perfume. The audience experiences this from the brand's perspective. By listing the ingredients of lychee, watermelon, rose, and sandalwood, the message aims to convey a detailed scent profile.

# Ad summary A woman makes a matcha latte based on notes found in Henry Rose's new Ripe perfume. # Brand positioning Henry Rose is presented as a brand that inspires creativity beyond just wearing fragrance. The brand has become a staple in the creator's perfume rotation, and she shows excitement in creating a seasonal drink inspired by the brand's newest scent Ripe. The brand appeals to individuals who not only appreciate fragrance but also seek inspiration from scents to fuel their creativity. # Product Ripe by Henry Rose is a perfume with floral, fresh, and fruity accords, making it ideal for spring and summer. It features notes of lychee, green leaves, and watermelon, inspiring the creator to make an iced matcha latte using those notes to reflect the scent profile. The perfume is positioned as something that not only smells good but also evokes creativity and inspires those who wear it. # Visual style The ad has a polished feel, with the creator standing still in front of the camera in each shot. It is edited with quick cuts every few seconds to show how she makes the drink. The ad feels made for Reels, and it has a UGC feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator pours a pink liquid into a glass of green liquid. - 00:02–00:07 The creator states that Henry Rose fragrances have been a big part of her perfume collection this year, and she sprays a bottle of Ripe by Henry Rose on herself. - 00:07–00:10 The creator adds matcha powder to a strainer above a bowl. - 00:10–00:15 The creator pours water to create a paste. - 00:15–00:20 The creator opens a can of lychee and eats a spoonful of it, before pouring the lychee syrup into a pitcher. - 00:20–00:22 The creator pours whipping cream into the pitcher. - 00:22–00:25 The creator states that she will froth until it turns into thick foam, then she adds salt to the pitcher. - 00:25–00:28 The creator adds ice to a glass, then adds milk and matcha. - 00:28–00:33 The creator stirs the drink, before pouring the pink foam into the glass. - 00:33–00:35 The creator says that the best scents are the ones that inspire you to do more than just wear them.

# Ad summary This image ad showcases Henri Rose's London 1983 perfume with descriptions of the scent's notes: fig, jasmine and musk. # Brand positioning HENRI ROSE is presented as a luxury brand, positioned within the high-end fragrance market. The brand appears to focus on classic scents with modern interpretations, as suggested by the classic font with a vintage aesthetic. The brand opts for simplicity and elegance, suggesting a minimalist lifestyle. # Product The product is London 1983 Eau de Parfum by HENRI ROSE. It is a fragrance that contains notes of fig, jasmine, and musk. The fragrance is packaged in a clear glass bottle with a rounded shape, a rectangular cap, and a label that features the brand and product names. The packaging design emphasizes simplicity and classic elegance. # Visual style The ad has a clean, minimalist visual style. The background is a solid yellow color, and the product is well-lit. The overall aesthetic is elegant and modern, with a touch of vintage flair. # Hooks Headline: LONDON 1983 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the name of the perfume, LONDON 1983, followed by the notes that the fragrance contains. This is told from the brand's perspective. This is included to inform the audience of the specific product and its scent profile. - The ad then zooms in to the perfume bottle and its packaging, allowing the audience to experience the product in more detail. This is from the brand’s perspective, highlighting the product's design and branding.

# Ad summary Michelle Pfeiffer introduces a new scent by Henry Rose, called Rêve de l'aube. She sits in a chair in front of a bookshelf of perfumes while she describes the scent as opening with lychee and watermelon, then warming into soft florals and warm woods. # Brand positioning Henry Rose is presented as a luxury fragrance brand founded by Michelle Pfeiffer. The brand aims to evoke a sense of nostalgia and heightened sensory experience through its perfumes. With a focus on clean ingredients, Henry Rose defies industry norms by disclosing its full ingredient list, appealing to health-conscious consumers. The brand seeks to occupy a space in the consumer's mind that connects scent with vivid memories and emotional depth. # Product Rêve de l'aube is a new fragrance by Henry Rose designed to evoke feelings of freshness and possibility. The perfume opens with a burst of juicy lychee and watermelon, transitioning into soft florals and warm woods. The fragrance is described as creating a sense of heightened awareness and connection to the present moment. The ad emphasizes the perfume's ability to make one feel more vivid, sweeter, deeper, and alive. # Visual style The ad has a casual, natural feel. The setting is Michelle Pfeiffer's home, with soft, natural lighting. The editing is minimal with static shots. The production quality has a UGC feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 Michelle Pfeiffer introduces the latest scent from Henry Rose. - 00:06–00:12 She shares that it reminds her of moments when you're flush with possibilities. - 00:12–00:17 She further describes those moments as when everything feels more vivid, a little sweeter, a little deeper, a little more alive. - 00:17–00:23 She goes on to explain how the scent opens with a burst of juicy lychee and watermelon. - 00:23–00:30 The scent then warms into these beautiful soft florals and warm woods and is delicious. - 00:30–00:32 She concludes by saying she hopes you like it.

# Ad summary This ad features a macro shot of the Henry Rose perfume bottle, emphasizing its elegant design and the 'Dave' fragrance. # Brand positioning Henry Rose is presented as a luxury fragrance brand, emphasizing simplicity and elegance through its minimalist branding and clean design. The focus on a single fragrance, 'Dave,' suggests a curated, high-quality approach, aligning with a sophisticated consumer who appreciates subtle yet refined products. The brand occupies a premium space in the fragrance market, positioning itself as a modern alternative to traditional, heavily marketed perfumes, appealing to those who value understated luxury. # Product The advertised product is Henry Rose's Eau de Parfum, specifically the 'Dave' fragrance. The ad features a macro shot of the perfume bottle, showcasing its clear glass design with a cylindrical profile and rounded top. The bottle is partially filled, revealing the light amber liquid inside. Text on the bottle reads "DAVE," "EAU DE PARFUM," and "HENRY ROSE," clearly identifying the product and brand. The bottle's design emphasizes simplicity and sophistication, reinforcing the brand's minimalist aesthetic. There are no explicit USPs mentioned; however, the focus is on the fragrance itself, implied through the close-up visual and elegant presentation. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on minimalist design. The image treatment includes a soft, golden color grading that enhances the luxurious feel. The macro shot and the inclusion of bubbles create an intimate, detailed view of the product, mimicking a high-end editorial style. The typography is clean and legible, contributing to the overall sophisticated tone. The visual style aims to be disruptive by contrasting the brand's subtle elegance with the oversaturated style of other perfume ads. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a close-up shot of the Henry Rose perfume bottle, immediately drawing attention to the product's sleek design. This is intended to captivate the audience through visual appeal and establish a sense of luxury, as experienced from the brand's perspective. - The focus then shifts to the brand and product name, 'Henry Rose Eau de Parfum' and 'Dave' as highlighted on the bottle, informing the viewer of the specific product being advertised. The brand tells the audience what the product is and its name. - The inclusion of bubbles around the bottle and its form gives the feeling that the audience is looking at the product through a magnifying glass, increasing the feeling of being drawn into the product. The brand shows the feeling of focusing on the perfume.

# Ad summary This ad features a male influencer reviewing a bottle of Dave eau de parfum from Henry Rose. He shares the scent notes and lets the audience know that this fragrance smells like nothing else he has. # Brand positioning Henry Rose positions itself as a transparent and luxury fragrance brand. They aim to occupy the space of accessible luxury, offering high-quality fragrances without compromising on ingredient transparency. Their values align with sustainability and honesty, steering away from the industry norms of secrecy. The brand aims for emotional connection by creating scents that evoke personal memories, not just functional appeal. # Product The product featured is Dave Eau de Parfum from Henry Rose, a 50mL fragrance described by the influencer as having top notes of neroli, pink pepper, and tangerine; middle notes of almond blossom, lavender extract, and orange; and base notes of Chantilly cream, vanilla bean, tonka bean, and cocoa shell. The fragrance is presented as unique and distinct from other vanilla fragrances, standing out in the saturated market. The influencer demonstrates applying the fragrance to his wrist, conveying its use occasion as a daily or personal fragrance experience. # Visual style The ad has a polished and professional aesthetic. The video is brightly lit, with static shots and smooth transitions. It has an editing style that mixes the clean visuals of a commercial with the authentic feel of a UGC review. The pacing remains consistent throughout. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with the creator saying complimentary adjectives. - 00:06–00:09 00:06–00:09 Henry Rose sent me a gift, which serves as an introduction to the product that the creator is using. - 00:09–00:16 00:09–00:16 He presents the fragrance bottle, identifying it as "Dave" and stating his initial impression that it smells of vanilla. He clarifies that he will look up the official scent notes to get more specific. - 00:16–00:32 00:16–00:32 He reads aloud the top, middle, and base notes from the product's description on his phone, giving a comprehensive overview of the scent composition. - 00:32–00:36 00:32–00:36 He sprays and applies the fragrance to his wrist. - 00:36–00:42 00:36–00:42 He shares his personal association with the scent, which reminds him of Cinnamon Toast Crunch cereal. - 00:42–00:50 00:42–00:50 He continues smelling the fragrance and talking about the smell before exclaiming that the product is sensational. - 00:50–01:05 00:50–01:05 He states the fragrance smells like nothing else and emphasizes its uniqueness. - 01:05–01:10 01:05–01:10 He ends by rating the product 10 out of 10.

# Ad summary This ad features Michelle Pfeiffer promoting Henry Rose fragrances. The image is in black and white, and Pfeiffer is positioned behind a selection of Henry Rose perfume bottles. # Brand positioning Henry Rose is presented as a fragrance brand aligned with Michelle Pfeiffer, suggesting quality and celebrity endorsement. The black and white visuals and elegant fonts denote a sense of timelessness and sophistication. The overall tone suggests a high-end, luxury fragrance brand. # Product The products featured are Henry Rose fragrance bottles. They are clear glass with a cylindrical shape and topped with a matte black cap. Each bottle has a label on the front. The product is positioned as a luxury fragrance. Multiple bottles are displayed, showcasing the range of scents available. The use of Michelle Pfeiffer suggests a sophisticated and discerning consumer. # Visual style The ad has a high-production quality, studio-shot aesthetic. The visuals are in black and white, lending a classic and sophisticated feel. The image is clean and well-lit, with a focus on the product and brand ambassador. The typography is clean and modern. The style aims to convey elegance and luxury. # Hooks Headline: CREATED BY MICHELLE PFEIFFER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the brand name, HENRY ROSE, presented in a clean, sans-serif font, which introduces the brand and establishes its presence. This is presented from the brand's perspective to establish brand recognition. - Below the brand name, text reads, 'CREATED BY MICHELLE PFEIFFER' in a similar font, immediately associating the brand with the actress and suggesting her involvement in the creation of the fragrances. The brand is telling the audience of the actress' involvement. - Below the text, a selection of fragrance bottles are lined up, offering a glimpse of the product range. This is shown from the brand's perspective to showcase their product line.

# Ad summary A man reviews the Ripe Henry Rose fragrance. # Brand positioning Henry Rose is presented as a brand that creates new and exciting products, evidenced by the man opening a package that the brand sent to him as a gift. This implies that the brand values public perception and engages in influencer marketing. He also describes the scent as ‘beautiful’, suggesting a brand that focuses on high-quality ingredients and craftsmanship to deliver appealing fragrances. The brand aims to occupy a space in the consumer's mind as a purveyor of desirable scents and is emotionally focused. # Product Ripe Henry Rose Eau de Parfum is a fragrance that has fruity, refreshing notes which make it a great scent to wear during the summer. The packaging is small and white and the actual perfume is a clear liquid. It is for people who enjoy fresh, fruity scents and are looking for a new fragrance to wear during the summer. # Visual style The ad has a polished commercial feel. It is well-lit and features simple transitions. The cuts are timed to some voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:04–00:16 The man opens up a package he received from Henry Rose. - 00:16–00:23 00:16–00:23 He shows off the fragrance, which is called Ripe, and claims it is their newest release. - 00:23–00:30 00:23–00:30 The man sprays the fragrance on his wrist and takes in the scent. He comments on the beautiful smell of the fragrance. - 00:30–00:42 00:30–00:42 The man continues to smell the fragrance and comments on the fruity scent, claiming it is the perfect summer scent. - 00:43–00:51 00:43–00:51 The man sprays the fragrance on his wrist again, then continues to smell and rave about the scent. He calls it sensational and refreshing. - 00:51–00:54 00:51–00:54 The man reiterates the name of the fragrance then claims it is a banger.

# Ad summary This ad for Henry Rose features Michelle Pfeiffer talking about becoming a mother and how it caused her to be more conscious of what she put in and on her body. She speaks about the lack of transparency in the fragrance industry and wanting to make a change by partnering with scientists, health advocates, and master perfumers to meet the highest safety standards. She highlights not having to choose between feeling safe and beautiful with Henry Rose. # Brand positioning Henry Rose is presented as a premium fine fragrance brand that prioritizes safety and transparency in its ingredients. The brand aims to occupy the space of providing luxurious scents without compromising health or environmental consciousness. It aligns with values of wellness, sustainability, and informed consumerism. Henry Rose distinguishes itself by challenging the norm of secrecy and potentially harmful chemicals often found in the fragrance industry, promoting a functional brand positioning that is both safe and beautiful. This is achieved through partnerships with scientists, health advocates, and master perfumers to adhere to the highest safety standards. # Product Henry Rose is presented as a fine fragrance brand offering scents that are both safe and stunning. The fragrances are crafted with transparency in mind, redefining traditional fragrance by partnering with scientists, health advocates, and master perfumers to ensure the highest safety standards in the industry. The product is positioned for consumers who seek beauty without compromising their health, allowing them to avoid choosing between feeling safe and feeling beautiful. The ad highlights that Henry Rose is transparent and refined, carving out a new category in fragrances by prioritizing both aesthetic appeal and health consciousness. # Visual style The ad has a polished yet personal aesthetic, blending commercial-style product shots with moments that feel more like a documentary. The editing style includes both quick cuts and static shots, creating a dynamic rhythm. The production quality appears to be a hybrid of high-end commercial visuals and UGC-style moments. There are visual motifs like close-ups of perfume bottles and their labels, as well as quick shots of ingredients and handwritten notes. The pacing is moderately quick, with cuts timed to sync with the music beats and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:05 Michelle Pfeiffer shares how becoming a mother changed everything for her, making her more conscious and intentional about what she puts in and on her body. This is told from Pfeiffer's perspective as the brand's founder, giving a personal tone and creating a sense of empathy. - 00:08–00:15 Pfeiffer talks about fragrance being a big part of her life, but motherhood made her question what was really in it. This acts as a response to the previous moment, showing Pfeiffer's curiosity and the brand's origin story from her perspective. - 00:15–00:25 She explains that she started looking for answers, studying labels, and speaking to experts, ultimately realizing that the industry wasn't built for transparency. This continues the narrative of Pfeiffer's journey, portraying her as an informed consumer turned brand founder. - 00:25–00:32 Pfeiffer states that she made it her mission to create something different that would redefine fine fragrance. This moment is a direct response to the lack of transparency, showing her resolve to change the industry. - 00:32–00:41 She highlights that Henry Rose scents break with tradition and are as safe as they are stunning, transparent yet refined, and carve out a new category. This describes what makes Henry Rose different in a confident and positive tone, positioning it as a novel choice. - 00:42–00:50 Pfeiffer talks about partnering with scientists, health advocates, and master perfumers committed to meeting the highest safety standards in the industry. This provides support for Henry Rose's commitment to safety and transparency. - 00:50–00:59 Pfeiffer states that no one should ever have to choose between feeling safe and feeling beautiful, and with Henry Rose, you don't have to. This reinforces the core value proposition and benefits of Henry Rose products in a reassuring tone, ending on a high note.

# Ad summary A creator unboxes a bottle of Henry Rose "Dave" perfume and shares his first impressions after smelling it. # Brand positioning Henry Rose is a fragrance brand presented as high-end, offering unique scents that leave a lasting impression. The brand is focused on delivering quality fragrances with complex scent profiles, as indicated by the influencer's excitement about the product and its scent notes. The brand values craftsmanship and unique scent composition. # Product Henry Rose "Dave" is a fragrance sold in a 50ml bottle. According to the creator, it is likely a vanilla fragrance. The packaging consists of a simple white box with the Henry Rose logo and name of the fragrance, with the actual perfume held in a transparent glass bottle with a dark grey cap. The fragrance's top notes include neroli, pink pepper, and tangerine; middle notes include almond blossom, lavender extract, and orange; and base notes include chantilly cream, vanilla bean, tonka bean, and coconut shell. # Visual style The ad is a medium-quality video with a UGC feel, with bright lighting and a mix of close-up shots and medium shots. The editing rhythm is consistent, with cuts timed to the music. The video quality supports a casual and genuine tone, suitable for a product review. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator sprays Henry Rose "Dave" on his arm, smells it, and expresses how much he loves the scent. - 00:05–00:11 Henry Rose sent the creator a gift. - 00:11–00:17 The creator opens the Henry Rose gift. - 00:17–00:22 The gift is revealed to be a 50-ml bottle of Dave perfume, which the creator assumes is a vanilla fragrance. - 00:22–00:41 The creator checks the scent notes of Dave on his phone. - 00:41–00:56 The creator sprays Dave on his arm, smells it, and expresses how much he loves the scent. - 00:56–01:07 The creator expresses that the scent is sensational and gives it a 10/10.