How Hay House Advertises on Meta

# Ad summary This ad uses a checklist to highlight the importance of updating your will, suggesting it's a task often put off but crucial. # Brand positioning This ad does not explicitly mention a brand. The focus is on highlighting the importance of updating one's will, positioning the service as a crucial task that often gets postponed. The ad aims to resonate with individuals who understand the importance of estate planning but may be procrastinating on taking action. The brand aims to occupy the space of a helpful reminder and a facilitator for important life tasks, pushing against the norm of avoiding difficult or uncomfortable planning. # Product The ad promotes the service of updating one's will. It addresses the common barrier of procrastination by framing will updates as an important task that is often put off. The ad implies that the service is for anyone who has a will that may be outdated or needs to be reviewed. The ad aims to make the viewer consider why they have been delaying this important task and to take action. # Visual style The ad features a clean, straightforward visual style with a focus on clarity and simplicity. The production quality is high, resembling a studio shot with even lighting and a shallow depth of field. The visual motif is a checklist, which is a common organizational tool. The image treatment is minimal, with a slight color grading to soften the tones. The typography is integrated seamlessly, with a clear and legible font. The style contrasts with platform norms by being understated and direct, aiming to capture attention through its simplicity and relevance. # Hooks Headline: The most important task is the one we keep putting off. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a statement about the most important task being the one we keep putting off, setting the stage for the ad's central theme. The brand is speaking directly to the audience, highlighting a common human tendency to procrastinate on important tasks. - The ad then presents a checklist with several completed tasks (buying groceries, calling the dentist, scheduling an oil change) and one uncompleted task (updating the will), visually emphasizing the contrast between routine tasks and the more significant, often delayed, task of updating a will. The customer is experiencing this moment, seeing their own tendency to prioritize smaller tasks over larger, more important ones reflected in the checklist. - The uncompleted task, "Update Will," is circled in red, drawing attention to the importance and urgency of this particular item. The brand is emphasizing the need to address this task, suggesting that it should be a priority. The customer is meant to feel a sense of recognition and perhaps a nudge to take action.

# Ad summary This ad promotes the Must-Have Documents from Suze Orman, which are state-of-the-art documents that can be completed in the luxury of your own home. Suze Orman explains that these documents are good in all 50 states and can be done on your phone, pad, or computer with internet access. She also states that these documents would cost at least $2,500 if you went to see an attorney. # Brand positioning Suze Orman is presented as a financial expert who is passionate about helping people protect themselves and their loved ones. The brand aims to occupy a space in the consumer's mind as a reliable and trustworthy source for financial advice and legal documents. The brand aligns with values of empowerment, security, and accessibility, promoting a lifestyle of financial preparedness and peace of mind. The brand pushes against the norm of expensive legal services by offering an affordable and convenient alternative. The brand positioning is both functional (providing necessary legal documents) and emotional (offering security and peace of mind). # Product The Must-Have Documents are state-of-the-art legal documents created by Suze Orman and her trust lawyer. These documents are designed to be valid in all 50 states and can be completed on a phone, pad, or computer with internet access. The documents are positioned as an affordable alternative to seeing an attorney, which Suze Orman claims would cost at least $2,500. The product aims to address the barrier of high legal costs, making essential legal documents accessible to everyone in the luxury of their own home. # Visual style The ad has a polished and professional aesthetic, with a clean and well-lit environment. The editing style is static shots. The production quality is high-end commercial. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: Suze Orman introduces the topic and explains that years ago, with Hay House, they realized it was a travesty that people who needed these documents the most couldn't afford them. This sets the stage for the problem the product aims to solve: the inaccessibility of legal documents for those who need them most. The perspective is from Suze Orman, an expert in finance, who is sharing her realization and concern. - 00:07–00:18 00:07–00:18: Suze Orman continues by emphasizing that those who need the documents the most are the ones who can't afford them, highlighting the injustice of the situation. She then states that there was something radically wrong with that. The perspective remains from Suze Orman, conveying her strong disapproval and determination to address this issue. - 00:18–00:34 00:18–00:34: Suze Orman explains that years ago, and for the past 20 years, millions of these have been purchased. This transitions to the solution, indicating the product's long-standing success and popularity. The perspective is still from Suze Orman, now building credibility by highlighting the product's widespread use. - 00:34–00:42 00:34–00:42: Suze Orman shares that with her trust lawyer, they created what they're calling the must-have documents. This introduces the product directly, framing it as a solution developed by experts. The perspective is from Suze Orman, emphasizing her personal involvement and expertise in creating the product. - 00:42–00:53 00:42–00:53: Suze Orman states that the must-have documents are good in all 50 states and can be done on your phone, pad, or computer with internet access. This highlights the product's key features and benefits: nationwide validity and ease of use. The perspective is from Suze Orman, providing practical information and reassurance about the product's functionality. - 00:53–01:04 00:53–01:04: Suze Orman emphasizes that these documents are state-of-the-art and would cost at least $2,500 if you went to see an attorney. This reinforces the product's value proposition: high-quality legal documents at a fraction of the cost. The perspective is from Suze Orman, highlighting the cost savings and quality of the product. - 01:04–01:11 01:04–01:11: Suze Orman concludes by stating that they created these documents so that you could do these in the luxury of your own home. This reinforces the convenience and accessibility of the product. The perspective is from Suze Orman, emphasizing the comfort and ease of using the product.

# Ad summary This ad features Suze Orman promoting a webinar to help people protect their financial future. She emphasizes the importance of taking action today rather than focusing on stock market speculation. # Brand positioning Suze Orman is presented as a trusted financial advisor who cares about her audience's well-being. The brand aims to occupy a space of financial security and empowerment, aligning with values of preparedness and proactive planning. It pushes against the norm of focusing solely on investment strategies, instead emphasizing foundational financial actions. The brand positioning is both functional (providing financial advice) and emotional (offering reassurance and empowerment). # Product The featured product is a webinar designed to help people protect their financial future. The webinar is for anyone concerned about their financial well-being and seeking guidance on essential financial actions. The ad addresses the purchase barrier of focusing too much on stock market speculation by highlighting the importance of foundational financial steps. The ad tells the viewer that this webinar is worth attending because it provides crucial information to secure their financial future. # Visual style The ad has a polished, professional aesthetic with a clean and bright setting. The editing style is static with no cuts or transitions. The production quality is high, resembling a professionally recorded video call. The pacing is consistent, and the audio-visual sync is natural as Suze Orman speaks directly to the camera. # Benefits - [object Object] # Features - [object Object] # Call to action Join me for this webinar # Point of view - [object Object] # Storyline - 00:00–00:05 Suze Orman introduces herself and expresses excitement about the webinar. - 00:05–00:14 She explains that her excitement stems from wanting to ensure everyone is taking necessary steps to protect their financial future. - 00:14–00:23 Suze acknowledges that many people are focused on what stocks to buy, but she asserts that there are more important things to do. - 00:23–00:32 She urges viewers to join her for the webinar to learn how to protect their financial future.

# Ad summary This image ad promotes a service that helps users create essential legal documents such as wills, living revocable trusts, financial power of attorney, and advance directives for healthcare. The ad features a smiling woman and emphasizes the value of these documents. # Brand positioning The brand is presented as a provider of essential legal document creation services. It positions itself as a helpful resource for individuals looking to secure their future and protect their assets. The brand emphasizes the importance of having these documents in place, suggesting a sense of responsibility and preparedness. The brand aims to occupy a space in the consumer's mind as a reliable and accessible solution for creating important legal documents, promoting peace of mind and security. # Product The product being advertised is a service that helps users create essential legal documents. These documents include a Will, Living Revocable Trust, Financial Power of Attorney, and Advance Directive + Durable Power of Attorney for Health Care. The service is for individuals who want to ensure their assets are protected and their healthcare wishes are followed. The ad highlights the comprehensive nature of the service, covering a range of important legal needs. The ad addresses the purchase barrier of cost by emphasizing the value of the service, claiming it to be a '$2500 Value!' # Visual style The ad has a clean and professional visual style. It uses a simple color palette of white and blue, with clear typography and a straightforward layout. The image of the smiling woman adds a personal touch, while the checkmarks and list of documents convey a sense of organization and completeness. The overall style is designed to be trustworthy and reassuring. # Hooks Headline: Create Your MUST HAVE™ Documents Today # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the message to 'Create Your MUST HAVE™ Documents Today', which is intended to grab the viewer's attention and highlight the importance of having these documents. The brand is telling the viewer that these documents are essential and should be created promptly. - The ad lists the specific documents included in the service: Will, Living Revocable Trust, Financial Power of Attorney, and Advance Directive + Durable Power of Attorney for Health Care. The brand is providing a clear overview of the services offered, emphasizing the comprehensive nature of the product. - The ad concludes by stating 'A $2500 Value!', which is intended to emphasize the cost savings and value proposition of the service. The brand is highlighting the financial benefit of using their service, suggesting that it is a worthwhile investment.

# Ad summary This ad features Suze Orman speaking directly to the camera to promote her upcoming webinar. She emphasizes the importance of financial literacy and encourages viewers to join her to learn how to make the right financial decisions. # Brand positioning Suze Orman is presented as a trusted financial expert who is passionate about helping people understand and manage their finances. The ad positions her as someone who is deeply concerned about the financial well-being of her audience and is committed to providing them with the knowledge and tools they need to make informed decisions. The brand aligns with values of empowerment, education, and financial security. The ad pushes against the norm of financial complexity and aims to simplify financial concepts for the average person. The brand positioning is both functional (providing financial advice) and emotional (offering reassurance and empowerment). # Product The featured product is a webinar hosted by Suze Orman, designed to educate individuals on essential financial principles. The webinar is for anyone who wants to improve their understanding of personal finance and make better financial decisions. The ad addresses the purchase barrier of feeling overwhelmed or unqualified to manage one's own finances, emphasizing that the webinar is accessible and necessary for everyone. The ad tells the viewer that this webinar is worth attending because it will provide the knowledge and tools needed to make sound financial decisions and avoid common mistakes. # Visual style The ad has a polished, professional aesthetic with bright, natural lighting. The setting is clean and modern, suggesting sophistication and credibility. The editing is minimal, with static shots that keep the focus on Suze Orman's direct address to the audience. The production quality is high, lending an air of authority and trustworthiness to the message. The pacing is moderate, allowing viewers to absorb the information without feeling rushed. # Benefits - [object Object] # Features - [object Object] # Call to action Join me on this webinar # Point of view - [object Object] # Storyline - 00:00–00:05 Suze Orman introduces herself and mentions that it has been a while since she has hosted a webinar. - 00:05–00:17 She states that during this time, she has learned that many people still do not understand the most important things they need to do when it comes to their finances. - 00:17–00:28 She elaborates that people are making big mistakes because they don't understand and don't think financial literacy is for them. - 00:28–00:37 Suze Orman asks viewers to join her on the webinar so they can do what's right.

# Ad summary This ad uses a bathroom mirror with condensation to remind the viewer to update their will. # Brand positioning This ad does not explicitly mention a brand. The ad implies that the brand is a service that helps people update their will. The brand is presented as a helpful reminder to take care of important life tasks. # Product The product is a service that helps people update their will. The ad addresses the barrier of forgetting or putting off this important task by presenting a clear and unavoidable reminder in an unexpected place. # Visual style The ad has a realistic, slightly gritty aesthetic. The image is shot in a way that mimics a candid snapshot, with natural lighting and a slightly imperfect composition. The condensation on the mirror adds a layer of visual interest and reinforces the message of the ad. # Hooks Headline: THE REMINDER YOU CAN'T IGNORE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a bathroom mirror covered in condensation. The message is that this is a reminder that you can't ignore. The brand is telling the audience that this is an important message that needs to be addressed. - The condensation on the mirror spells out the question, "Did you update your will yet?" The customer is experiencing the realization that they may have been neglecting an important task.

# Ad summary This ad features Suze Orman, a financial advisor, discussing the importance of having a living revocable trust, especially if you have children. She explains that minors cannot inherit money directly and that without a trust, any inheritance would be held in a blocked account until they turn 18. The ad aims to educate parents about the need for proper estate planning to protect their children's financial future. # Brand positioning The brand is presented as an authority in financial planning and estate management, particularly for families with children. It positions itself as a source of essential knowledge and guidance, emphasizing the importance of securing a child's financial future through proper legal and financial instruments like living revocable trusts. The brand aligns with values of responsibility, foresight, and family security, pushing against the norm of neglecting estate planning until later in life. The brand positioning is functional, focusing on the practical benefits of its services in protecting assets and ensuring children's financial well-being. # Product The product being advertised is a service that helps parents set up a living revocable trust. This legal document ensures that if both parents were to pass away, any inheritance intended for their children would be properly managed and accessible when needed. The ad highlights that minors cannot directly inherit money, and without a trust, the funds would be held in a blocked account until the child turns 18. The service addresses the purchase barrier of assuming estate planning is only for the wealthy or elderly, emphasizing its importance for all parents who want to protect their children's financial future. The ad conveys that this service is worth trying because it provides peace of mind and ensures that children can access their inheritance when they need it most. # Visual style The ad has a polished commercial aesthetic with a mix of static shots and smooth transitions. The production quality is high, with clear lighting and professional camera work. The pacing is moderate, with cuts timed to the voiceover lines. The overall tone is informative and serious, aiming to convey the importance of the message. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman stands on a stage and asks the audience if they have a living revocable trust. - 00:04–00:05 00:04–00:05 The woman in the audience says she does not. - 00:06–00:10 00:06–00:10 Suze Orman asks if the woman knows that minors cannot inherit money. - 00:10–00:11 00:10–00:11 The woman in the audience says she did not know that. - 00:12–00:32 00:12–00:32 Suze Orman explains that if you have a child and you have money in a 401k, and you and your spouse are in a car accident, the money will go into a blocked account until the child is 18 years old.

# Ad summary An image ad featuring a testimonial from Suze Orman, stating the importance of having 'MUST HAVE® Documents'. # Brand positioning The brand is presented as providing essential "MUST HAVE® Documents" for personal protection, positioning itself as a provider of vital resources. The emphasis is on security and necessity, suggesting the brand aligns with values of preparedness and personal safety. This positions the brand as a serious and trustworthy provider in the document service industry, offering products critical for individual well-being and protection. # Product The product being advertised is described as "MUST HAVE® Documents," essential for personal protection. The ad highlights that these documents are important and are used by someone of authority. No specific details about what the documents entail or how they protect the user are provided in the ad. # Visual style The ad has a professional and clean visual style. The use of bokeh effects in the background suggests sophistication and trustworthiness. The color scheme is limited to shades of blue and white, which is calming and professional. The typography is clear and legible, and the layout is simple and easy to understand. # Hooks Headline: "These are the same documents that protect me." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a quote from Suze Orman stating, "These are the same documents that protect me." This conveys the message that the documents are trustworthy and effective because a credible source uses them for her own protection. The audience experiences this from the perspective of Suze Orman, the expert herself, increasing the product's perceived value through endorsement. - The storyline then transitions to attribute the quote to "- SUZE ORMAN", reinforcing her endorsement and enhancing the credibility of the product. This is from the perspective of the brand highlighting the endorser. - The ad concludes with "MUST HAVE® Documents" in large font at the bottom, which is a direct statement of what the brand provides. The perspective shifts to that of the brand, clearly identifying the product being offered. This reinforces the brand's message and ensures the audience understands what is being advertised.

# Ad summary This is a static image ad in a dark blue and gold color scheme. The ad copy grabs attention by asserting that most people over 50 wait too long to fix something, and then uses a button to encourage the viewer to find out more in Will Harlow's virtual event. # Brand positioning This ad does not focus on general brand awareness or a long-term brand image. Rather, it is specifically promoting a virtual event, presumably hosted by or featuring "Will Harlow." The ad presents Will Harlow (and his event) as the solution for viewers over 50, implying a level of expertise and authority relevant to that age group. The brand positioning is very direct and action-oriented, pushing for immediate engagement with the event. # Product This ad focuses on promoting a virtual event, hosted by Will Harlow. The event's specific topic is not explicitly stated, but the copy suggests it is related to a problem that many people over 50 wait too long to address. The ad does not provide specific details, but it uses the event as a potential solution to a common problem faced by the target demographic. The primary reason for attending the event would be to learn more about the problem and its solutions, guided by Will Harlow's expertise. # Visual style The ad has a simple, clean visual style with a dark blue and gold color scheme. It uses a minimalist approach, focusing on text and a single call-to-action button. The design is straightforward, with a focus on scannability and direct messaging. # Hooks Headline: MOST PEOPLE OVER 50 WAIT TOO LONG TO FIX THIS. # Benefits - [object Object] # Features - [object Object] # Call to action Find Out in Will Harlow's Virtual Event # Point of view - [object Object] # Storyline - The ad opens with the statement that "MOST PEOPLE OVER 50 WAIT TOO LONG TO FIX THIS," aiming to grab the viewer's attention by highlighting a common mistake made by people in that age group. The message intends to create curiosity and a sense of urgency. The audience is experiencing it from the brand’s perspective, calling out an issue. - The next beat encourages the viewer to "Find Out in Will Harlow's Virtual Event," positioning the event as the solution to the problem mentioned in the first beat. This part of the story aims to drive immediate action and engagement. The audience is experiencing it from the brand’s perspective, by leading to the event.

# Ad summary The ad promotes Dr. Joe Dispenza's Masterclass, an online event scheduled for May 14. The image features an inspirational message against a scenic sky background. # Brand positioning This ad aims to align the brand with concepts of life transformation and positive change. By associating with Dr. Joe Dispenza, the brand taps into his credibility and expertise, positioning itself in the realm of personal development and self-improvement. The emotional appeal and focus on potential life changes suggest a positioning geared towards empowerment and aspiration, pushing against norms that emphasize only practical or materialistic goals. # Product The product being advertised is Dr. Joe Dispenza's Masterclass, which is an online event scheduled for May 14. The ad focuses on the potential for the masterclass to change one's entire life trajectory, emphasizing the significant impact it could have on participants. There are no specific details about the masterclass itself (e.g. curriculum, format, speakers), so the ad is designed to spark curiosity. # Visual style The ad employs a motivational, inspirational visual style, combining an aspirational message with a soft, scenic background. The production quality appears polished, using clear typography and color gradients. The image treatment enhances the sky’s colors to create a calming, reflective mood. The overall design is clean and simple, focusing on readability to quickly convey the message. # Hooks Headline: One decision can change your entire life trajectory. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with an inspirational message: 'One decision can change your entire life trajectory.' This statement is intended to capture the viewer's attention by suggesting that a single choice can lead to significant personal transformation. The brand is communicating this message to instill hope and motivate the audience to consider making a positive change. - The ad then provides key information about the event: 'May 14 | Online Event' and 'Dr Joe Dispenza Masterclass.' The brand wants to give viewers the necessary details to take immediate action by joining the masterclass. This moves the narrative towards a specific opportunity.

# Ad summary This ad promotes Hay House's Book Writer's Bootcamp, encouraging aspiring authors to start their writing journey. The ad uses the inspiring story of Louise Hay as an example and invites viewers to join a free bootcamp. # Brand positioning Hay House is presented as a supportive and empowering resource for writers and authors. The brand aligns with values of personal growth, creativity, and accessibility, offering practical tools and guidance to help individuals unleash their literary potential. Eschewing traditional publishing gatekeeping, Hay House fosters a community where aspiring writers can gain the confidence and skills needed to begin and advance their careers. # Product The advertised product is Hay House's Book Writer's Bootcamp, a program designed to help aspiring authors start their writing journey. The bootcamp takes place from June 1-4 and is offered for free, reducing the financial barrier to entry for potential writers. The bootcamp is positioned as a starting point for those who have always wanted to write a book but don't know where to begin, encouraging them to take the first step and start their first chapter. # Visual style The ad has a warm, inviting, and inspirational visual style. It combines a rustic, natural setting with motivational messages, evoking a sense of possibility and encouragement. The shot appears to be studio-shot. The color palette is muted and earthy, with a focus on natural tones and soft lighting. The composition is simple and balanced, with the book as the central focus and the supporting elements arranged to create a sense of depth and context. The image treatment is minimal, enhancing the natural colors and textures. # Hooks Headline: Louise Hay started at 50. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by referencing Louise Hay's late start as an author to inspire and motivate viewers by highlighting that it's never too late to pursue their dreams. The brand shares this example to encourage people not to be afraid of starting later in life. - The ad then shifts to the viewer, encouraging them to begin their own 'first chapter' now. The brand shares this example to empower viewers to start their journey, offering a sense of possibility. - Finally, the ad presents the Hay House Book Writer's Bootcamp as a free resource for those ready to take the first step. The brand makes its offer to provide resources and support.

# Ad summary This ad explores Enneagram Type 4, “The Individualist,” using a split-screen visual. One side shows a melancholy woman gazing out a rainy window, representing introspection and emotional depth. The other side features a woman painting, symbolizing creativity and self-expression, both aligning with core aspects of Type 4. # Brand positioning The brand presented in the ad is Hay House, which is visually represented by their logo. The brand appears to align with self-help, psychology, and self-discovery. By featuring the Enneagram, the brand aims to position itself as a resource for individuals seeking a deeper understanding of themselves and others. The brand's values seem to include personal growth, self-awareness, and intellectual exploration. The brand's positioning is educational and enlightening, appealing to those who are curious about personality typing systems and personal development tools. # Product The product being advertised is the Enneagram, specifically Type 4: “The Individualist.” The ad serves to introduce and explain this specific Enneagram type, highlighting characteristics like introspection, emotional depth, creativity, and self-expression. There are no explicit product details or features provided, but the ad implies that understanding your Enneagram type can lead to greater self-awareness and personal insight. The ad attempts to address the potential barrier of unfamiliarity with the Enneagram by providing a simple, accessible overview of Type 4. # Visual style The ad has a clean and modern visual style, using a split-screen composition to juxtapose two related concepts. The production quality appears to be high, with well-lit and styled scenes. A subtle gradient or blurring effect is used in the background to softly separate the left and right sides of the image, creating a visually appealing transition. The typography is simple and legible. The overall effect is calming and aesthetically pleasing, designed to draw the viewer in and convey a sense of thoughtfulness and depth. # Hooks Headline: What’s Your Ennea-Type? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by asking, “What’s Your Ennea-Type?” It is including this text to prompt the viewer to self-reflect and consider their own personality type within the Enneagram system from the brand's perspective, as they are the ones presenting the question. - The ad then introduces “Type 4: The Individualist”. It is including this text to provide specific information about one particular Enneagram type from the brand's perspective. - A split-screen is used, visually contrasting two scenarios associated with Type 4. It is including this image to illustrate the traits of this Enneagram type using representative imagery from an outside perspective. - One side shows a woman looking out a rainy window, which symbolizes introspection and emotionality. It is including this image to present a visual representation of Type 4 characteristics from an outside perspective. - The other side depicts a woman painting, representing creativity and self-expression. It is including this image to present another visual representation of Type 4 characteristics from an outside perspective.

# Ad summary This ad speaks to a particular enneagram personality type and lists off several traits associated with that type. # Brand positioning There is no brand advertised within this image. The focus is solely on the concept of the Enneagram personality typing system. The goal is to make the viewer recognize themselves in the description, as though the post is speaking directly to them. # Product There is no product shown or described. The content serves as an introduction to the concept of Enneagram personality types, and describes some of the traits associated with "enneagram type 1." # Visual style The visual style is simple and clean with a flat design. The background is a solid color, and the sticky notes have no drop shadows or depth. The typography is clear and easy to read. The overall effect is casual and approachable. # Hooks Headline: You may be an enneagram type 1 if ... # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by identifying the audience as potentially being an enneagram type 1 personality if the statements that follow ring true. The message is meant to hook the viewer into paying attention, told from the brand's perspective. - Next, the ad lists several traits in the form of "you" statements such as "You try to be a good person above anything else" and "You aim to be objective, moral, and fair". These traits are designed to resonate with the viewer if they identify with the type 1 personality, told from the brand's perspective. - The ad continues listing traits, such as "You have a strong moral compass", "You hate making mistakes or errors", and "You can be a bit of a perfectionist." These statements are designed to show the audience that the creator knows their personality, told from the brand's perspective. - The ad finishes by listing traits such as "You get angry at yourself when you don't measure up" and "You wish you weren't so hard on yourself." These statements are designed to elicit an emotional response from the viewer that gets them invested in the ad, told from the brand's perspective.

# Ad summary This ad is a personality quiz that uses traits of Enneagram Type 3 to encourage users to learn more. # Brand positioning The brand is not explicitly presented in the ad. However, the brand aims to occupy the space of self-discovery and personal growth. The brand's values align with self-awareness and understanding one's motivations and behaviors. The brand positioning is more emotional, focusing on helping individuals gain deeper insights into themselves. # Product The product is an Enneagram Type 3 personality assessment. It works by identifying specific traits, behaviors, and motivations that are commonly associated with individuals who identify as Type 3 within the Enneagram system. The product is for individuals interested in self-discovery, personal growth, and understanding their core motivations. The ad highlights traits such as enjoying setting goals, striving to be one's best self, liking to tick things off a to-do list, caring about making a good impression, being competitive, valuing hard work, and feeling guilty about downtime. The ad addresses the barrier of self-understanding by presenting relatable characteristics and suggesting that individuals who resonate with these traits may identify as an Enneagram Type 3. # Visual style The ad has a clean and colorful aesthetic with a focus on simplicity and clarity. The production quality appears to be digitally created and polished with a platform native feel. The visual motif revolves around sticky notes, creating a sense of relatability. The image treatment includes bright colors, white sparkles, and basic typography. This is a platform-mimicking style. # Hooks Headline: You may be an enneagram type 3 if... # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by posing the question: 'You may be an enneagram type 3 if...' to engage the audience and draw them in if they feel that resonates. This is from the brand to invite you to learn more about Enneagram Type 3 and identify with the listed characteristics. - Then, characteristics are provided through a series of individual text call outs, each formatted as a sentence on a sticky note, that are meant to resonate with the viewer. These are presented from the perspective of someone who understands Type 3 traits and is sharing relatable behaviors of that Enneagram type. - Finally, the ad concludes by allowing users to discover whether these statements apply to them, and what that could mean for their personality type. This is again from the brand in order to draw the user further into discovering their personality type.

# Ad summary This image ad features a quote from Dr. Joe Dispenza on a lavender background. The quote encourages focusing on the unknown to create possibility. # Brand positioning This ad does not show a specific brand. Instead, it presents itself as motivational content by Dr. Joe Dispenza, a thought leader. The ad aims to associate itself with themes of self-improvement, philosophical thinking, and empowerment. It positions the brand as a source of wisdom, encouraging viewers to consider new perspectives. # Product This ad does not directly feature a physical product but instead promotes the philosophical and motivational messages of Dr. Joe Dispenza. The message focuses on the idea that focusing on the 'unknown' can lead to creating 'possibility,' presenting this as a core concept of his teachings. The ad aims to reduce the purchase barrier by offering a moment of inspiration, indirectly suggesting the value of engaging with his content further. # Visual style The visual style is clean and minimalist. The ad features a single block of centered text on a monochromatic background. The typography is simple and legible, contributing to a calm, motivational aesthetic. # Hooks Headline: "If you focus on the known, you get the known. If you focus on the unknown, you create a possibility." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a quote by Dr. Joe Dispenza: 'If you focus on the known, you get the known. If you focus on the unknown, you create a possibility.' This quote sets the tone and aims to inspire viewers to think beyond their current limitations. It is presented from the perspective of Dr. Joe Dispenza as a wise guide. - The ad concludes by attributing the quote to 'DR JOE DISPENZA'. This solidifies his authority and encourages viewers to associate the message with his personal brand. The perspective shifts to the brand, reinforcing its identity and message.

# Ad summary This image ad is in a listicle format and it describes the traits of an Enneagram Type 4, which includes being seen for who you are and valuing emotional depth and honesty. # Brand positioning There is no brand explicitly shown in the ad; therefore, there is no way to know the brand's positioning. The ad presents itself as informative content regarding the Enneagram Type 4 personality. # Product There is no product explicitly shown in the ad. The ad consists of a list of 6 characteristics that are associated with being an Enneagram Type 4. # Visual style The ad has a flat, digital illustration style. It is designed to look like sticky notes with tape holding them in place, on top of a light purple background. The overall style feels clean and simple. # Hooks Headline: You may be an enneagram type 4 if... # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad introduces a personality typing system with the statement “You may be an enneagram type 4 if…”. This statement is from the brand's POV and draws the audience in to see if the statements that follow apply to them. - The ad provides a series of traits that align with the enneagram type 4 personality. These traits are presented from the perspective of an external source, and the audience is being provided with information about the enneagram personality type.

# Ad summary This ad uses a split screen to compare what life can look like for enneagram Type 9's, or 'The Peacemaker'. One half of the screen shows a single man meditating in nature, and the other half shows a couple smiling at each other. The ad promotes the Hay House brand. # Brand positioning Hay House is presented as a brand focused on self-help and personal development. The inclusion of the brand's logo, a house illustration with the brand's name beneath, suggests the company aims to provide tools and resources for individuals to cultivate inner peace and understanding. The brand is positioning itself as a source of knowledge and guidance for those seeking to improve their lives through self-discovery and mindfulness. The ad highlights their focus on psychological wellness and offers resources for understanding personality archetypes. The brand's positioning is emotional, focusing on improving one's inner state and relationships. # Product The ad promotes content related to enneagrams, which are personality typing systems. Specifically, the ad is calling out the enneagram Type 9, which it identifies as "The Peacemaker." The ad implies that the content is useful for individuals seeking to understand their own personality or relationship dynamics, and it conveys that by understanding enneagram types, viewers may better understand themselves or their partners. The format of the content is not specified but is implied to be available through Hay House. # Visual style The ad uses a clean, modern visual style. The split-screen layout is simple and easy to understand. The images are well-lit and feature natural colors. The typography is clean and legible. The style is professional and inviting, suggesting trustworthiness and competence. # Hooks Headline: What's Your Ennea-Type? # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by asking "What's Your Ennea-Type?" intending to pique the viewer's curiosity and invite them to identify with a personality type. The ad is posing a question to the viewer that is designed to draw them in and encourage them to see the rest of the content. - The ad provides the answer for Enneagram Type 9, labeling it "Type 9: The Peacemaker," with the goal of informing viewers about a specific enneagram type and positioning it as a path to inner peace and harmonious relationships. The brand is telling viewers a specific label for one of the types in the enneagram system. - A split-screen visual comparison illustrates the lifestyle of a "Peacemaker," with one side showing a man meditating and the other showing a couple connecting, with the goal of visually showing what a peacemaker values in life. The brand is showing two different examples of how a peacemaker lives, with the goal of resonating with people who want to have better relationships or people who want to be at peace with themselves.

# Ad summary This ad from Hay House promotes the concept of Enneagram types, specifically focusing on Type 2: The Helper. It aims to connect with individuals who identify with this Enneagram type by visually representing supportive relationships and caregiving. # Brand positioning Hay House is presented as a resource for personal growth and understanding, particularly through concepts like Enneagram types. The brand aims to occupy a space in the consumer's mind as an authority on self-discovery and interpersonal dynamics. By using the Enneagram, Hay House promotes values of self-awareness, empathy, and deeper understanding of oneself and others. The brand positioning appears to be both functional, in providing tools for self-improvement, and emotional, in fostering a sense of community and belonging among individuals who share similar personality traits or interests. # Product The ad promotes the resources offered by Hay House to understand Enneagram types, focusing on Enneagram Type 2: The Helper. The ad implies that understanding this type can provide insights into one's own personality and behavior, as well as how one relates to others. The visual content suggests this understanding is for people who are either natural caregivers or seek to understand their caregiving tendencies better. By showcasing visuals of supportive relationships, the ad suggests that understanding Enneagram types can lead to more fulfilling and harmonious connections. # Visual style The ad has a clean and bright visual style, employing a split-screen design to juxtapose similar acts of caring and support. The production quality appears to be polished, with well-lit and professionally shot images. The overall aesthetic is designed to be calming and approachable, which makes it feel more personal and inviting in-feed. # Hooks Headline: What's Your Ennea-Type? # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a question: "What's Your Ennea-Type?" This is intended to pique the viewer's curiosity and draw them into considering their own personality type. The brand is asking the question, with the aim of prompting the user to self-reflect. - The ad then identifies a specific type: "Type 2: The Helper." This narrows the focus and provides a specific identity for the viewer to potentially align with. The brand is highlighting the specific personality trait, appealing to those who see themselves as helpers. - The ad provides a visual representation of "The Helper" through images of caring and supportive relationships. This helps the viewer connect the concept to real-life interactions. The images show from the perspective of the brand how this personality type interacts with other people.

# Ad summary The ad splits the screen in half to show what The Achiever looks like when that personality type is in a corporate environment versus a fitness environment. This ad is for Hay House. # Brand positioning Hay House is a self-help publisher that promotes personal growth and wellness through books, online courses, and events. The brand offers guidance on various topics such as mindfulness, spirituality, health, and relationships. Hay House positions itself as a resource for individuals seeking to improve their lives and find inner peace. The brand's content often emphasizes positive thinking, empowerment, and holistic well-being, aiming to support customers in achieving their personal and spiritual goals. # Product This ad promotes content that helps people discover and understand their Enneagram type. The Enneagram is a system of personality typing that describes nine interconnected personality types, each with distinct patterns of thinking, feeling, and behaving. In this case, the product is focused on "Type 3: The Achiever". The product is designed for individuals interested in self-discovery and personal growth, offering insights into their motivations, strengths, and potential areas for development. The ad uses visuals to show how this personality type manifests across different areas of life, career and fitness. # Visual style The ad has a clean, corporate style with bright, natural lighting. The split screen layout emphasizes a diptych between two contrasting environments. The man in a suit and the woman in fitness attire have soft skin and hair. The Hay House logo is in the bottom corner. # Hooks Headline: What's Your Ennea-Type? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing the concept of Enneagram types, specifically asking, "What's Your Ennea-Type?" in a visually prominent headline. This aims to pique the viewer's curiosity and draw them into the content. The brand is setting the stage for self-discovery. - The ad then narrows the focus to "Type 3: The Achiever," providing a specific personality profile. This immediately gives the viewer a potential point of identification, inviting them to see if this type resonates with them. The brand is starting to provide more personalized information. - To illustrate the different sides of 'The Achiever,' the ad presents a split visual. On one side, a man in a business suit is holding a trophy, while on the other, a woman is jogging outdoors. This contrast visually represents the multifaceted nature of the personality type. The brand is providing a deeper understanding of "The Achiever" via visual examples.

# Ad summary The ad describes characteristics of enneagram type 9. # Brand positioning There is no brand shown in the ad. The ad promotes the concept of enneagram personality types. There is no brand or logo shown in the image. # Product The ad describes an enneagram type 9. The traits are presented as different characteristics and personality traits commonly associated with Enneagram Type 9 individuals. It is suggested that you may be a type 9 if you are a peaceful, easy-going person, you are mostly calm and even-tempered, you rarely raise your voice, you like to go at your own pace and not be hurried, you're a peacemaker and not a troublemaker, your motto is 'First Do No Harm', and you want to live peaceably with everyone you meet. # Visual style The ad uses a scrapbook style with pastel colors and sticky notes to present the information. The image has a light and airy feel, created by the bright pastel palette and soft lighting. The overall aesthetic is clean and simple. The typography is legible and neat. The design attempts to mimic a mood board or collage, lending a casual and approachable feel. # Hooks Headline: You may be an enneagram type 9 if... # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad lists a series of traits or characteristics associated with a specific Enneagram type, type 9. The intention is to resonate with viewers who identify with these traits, sparking self-recognition and curiosity about the Enneagram system. The perspective is that of a person describing characteristics of a type 9. - Each listed trait reinforces the portrayal of an Enneagram Type 9 as someone who values peace, harmony, and avoiding conflict. The intention is to portray clear indicators. The perspective is that of someone describing the traits of type 9.