How Five Below Advertises on Meta

# Ad summary This Five Below ad is advertising unreal deals and a free drawstring bag all weekend long. # Brand positioning The brand Five Below is being presented as a store with hot stuff and cool prices. The brand is fun, exciting, and promotes unreal deals. Five Below pushes against category norms with their low prices. # Product Five Below is offering a free drawstring bag all weekend long from May 22-May 24 while supplies last. The ad also highlights specific products available from Five Below like Nerds gummy clusters, tumblers, and compound kings. # Visual style The ad has an exciting and fun aesthetic. The editing style is quick cuts to maintain the viewer's attention. The production quality is high, using bright colors and fun fonts. The pacing is quick. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad starts with a blue screen that reads 'Hey Friend, Ready for fun?' to show excitement for Five Below. - 00:03–00:07 The scene changes to children running through the store holding different products while text on the screen reads 'Hot stuff… Cool prices!' to show the fun and exciting products and low prices offered at Five Below. - 00:07–00:09 The scene changes back to the blue screen with text that reads, 'Free drawstring bag! All weekend long, 5/22-5/24' to promote the company's promotion for the weekend. - 00:09–00:11 The scene changes to a blue screen with text that reads 'Unreal deals!' to promote the low prices offered at Five Below. - 00:11–00:13 The scene changes to show people laughing and having fun while text on the screen reads 'Fun games & prizes!' to convey the fun atmosphere. - 00:13–00:15 The scene changes to people having fun while text on the screen reads 'Five Below' to reinforce the brand.

# Ad summary This Five Below ad showcases a birthday party spread using only items available at Five Below. It features decorations, balloons, gift bags, snacks, and party favors. The ad encourages viewers to shop at Five Below for all their party needs. # Brand positioning Five Below is presented as a one-stop shop for affordable party supplies, gifts, and snacks. The brand aims to be the go-to destination for budget-conscious consumers looking to create fun and festive celebrations without breaking the bank. It aligns with a playful, vibrant, and accessible lifestyle, promoting the idea that anyone can throw a great party on a small budget. The brand ignores the norm of expensive, high-end party planning, instead positioning itself as a practical and fun solution for everyday celebrations. The brand positioning is functional, emphasizing affordability and convenience. # Product The featured products are a wide range of party supplies and snacks available at Five Below. These include colorful balloons (number balloons, Happy Birthday balloons, and regular balloons), gift bags in various colors, snacks and candies (chips, Pringles, Nerds candy, Haribo gummies, Prizzalicious birthday snacks), table decorations, and festive tableware. The products are shown arranged on a striped tablecloth, creating a visually appealing party setup. The ad emphasizes that Five Below offers everything needed to celebrate, all in one spot, making it convenient for customers to find all their party essentials. The ad addresses the purchase barrier of high costs associated with party planning by showcasing affordable options. # Visual style The ad has a bright, colorful, and playful aesthetic, consistent with the Five Below brand. The editing style is fast-paced, with quick cuts and transitions between shots, keeping the energy high and engaging. The production quality is polished, with clear shots and consistent lighting. The pacing is quick, with numerous cuts per minute, synchronized with the upbeat music track. The audio-visual sync is well-executed, with transitions and text overlays timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad opens with a table spread full of party supplies, including balloons, gift bags, snacks, and decorations. - 00:07–00:15 The camera pans across the table to showcase the variety of items available, highlighting the colorful balloons and snack options. - 00:15–00:29 The ad transitions to the inside of a Five Below store, showcasing the party supply section. - 00:29–00:29 The camera shows different shelves stocked with balloons, gift bags, tableware, and other party decorations, emphasizing the wide selection available.

# Ad summary A creator decorates a boy's bedroom with birthday decorations from Five Below. She showcases fringe and latex balloons, as well as a Happy Birthday banner, and shares the final result. # Brand positioning Five Below is presented as a budget-friendly retailer offering a wide range of affordable party decorations and room decor. The ad emphasizes Five Below's accessibility and convenience for creating fun and festive spaces without breaking the bank. The brand promotes a sense of creativity, celebration, and value, aligning with a lifestyle of resourcefulness and making the most of a limited budget. Five Below positions itself as a solution for parents looking to quickly and easily transform their children's rooms for special occasions, reinforcing their functional role in providing affordable party essentials. This brand ignores the need to spend lots of money to decorate. # Product The ad features a range of birthday decorations available at Five Below. The products shown include a colorful fringe backdrop, a large 'Happy Birthday' banner with reflective lettering, a balloon arch kit, helium balloons (some printed with baseball designs), and loose latex balloons in assorted colors. The fringe backdrop consists of shiny, colorful strands, while the 'Happy Birthday' banner features individual letters that spell out the phrase. The balloon arch kit provides the components needed to create a decorative balloon display. The ad suggests the products are easy to use and can quickly transform a space for a birthday celebration. The brand aims to remove the barrier of having to spend a lot of money for a party. # Visual style The ad has a polished UGC feel. The video has smooth transitions and is shot in a home, giving it a more personal feel. The pacing is consistent, and most of the actions match with the music that is playing. The editing style uses quick cuts and the production quality is high, which supports the intended tone for the intended audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator walks toward the camera, holding balloons and Five Below shopping bags, and explains that she forgot the most important part of her son's birthday: decorating his room. This establishes the initial problem the ad will solve. - 00:05–00:13 00:05–00:13 Cut to the creator standing in her son's decorated room, expressing gratitude for her partnership with Five Below, as she'll now show how quickly she can transform the room and make him happy. This sets up the product demo and brand integration. - 00:13–00:17 00:13–00:17 The creator shows a fringe backdrop from Five Below and mentions she is going to put it up. This shows the ease of use. - 00:17–00:24 00:17–00:24 The creator shows a massive birthday banner from Five Below and mentions she thinks it will be cute up on the wall. She hangs the banner on the wall, expressing how much she loves it. This highlights the product's aesthetic appeal and ease of installation. - 00:24–00:29 00:24–00:29 The creator says she feels like no room is complete without a balloon arch kit from Five Below, and then says she's going to blow one up really quick. She states this with a playful tone. - 00:29–00:35 00:29–00:35 The creator is blowing up the balloon arch kit, puts it together, and places it above the window. This highlights ease of installation and a joyful mood. - 00:35–00:44 00:35–00:44 The creator mentions how much she likes helium balloons, saying that they are going to tie this all together. She tosses the balloons in the air, commenting that she wants them floating all over the ceiling. She showcases an exciting tone. - 00:45–00:48 00:45–00:48 The creator picks up a few balloons floating on the floor, and then mentions they look cute floating on the floor. She does this with a lighthearted tone. - 00:48–00:53 00:48–00:53 The creator mentions latex balloons, saying that she's going to blow them up and put them all over the floor. This suggests a celebratory and playful tone. - 00:53–01:00 00:53–01:00 The creator says, "Okay, what do we think?" She mentions she thinks it turned out so cute in a literal pinch, and says she can't wait to get her son's reaction. This prompts engagement and builds anticipation for the reveal. - 01:00–01:06 01:00–01:06 The creator's son walks into the room and states, "Oh my gosh!" The creator asks if he likes it, and he says yes. This step provides social proof and adds a real-world seal of approval. - 01:06–01:11 01:06–01:11 The creator states she's just thankful for Five Below because they had everything they needed for way less. This reinforces the value proposition and closes the narrative.

# Ad summary This ad showcases various Toy Story-themed merchandise available at Five Below. It features a woman showing products like clothing, toys, and accessories, designed to entice viewers with nostalgic merchandise from the Toy Story franchise. # Brand positioning Five Below is presented as a trendy and affordable retailer offering a wide array of merchandise, specifically targeting products with a playful or nostalgic appeal, as seen with the featured Toy Story collection. The brand's alignment with fun and accessible products makes it a go-to for consumers looking for unique and budget-friendly items, contrasting with stores offering higher-priced or more serious merchandise. The store is positioned as a modern and trendy retailer, leaning heavily on nostalgia and the emotional connection consumers have with pop culture franchises. # Product The ad features a variety of Toy Story-themed products available at Five Below. These include clothing items like cow-print shorts, crop tops with character designs, and zip-up jackets, all adorned with Toy Story characters such as Jessie. The collection also includes accessories like character-themed backpacks and slides. Additionally, the ad showcases toys such as flocked figures of Lotso and Rex, squishmallow-style plushies of various characters, and vinyl figures dressed as other Disney characters. There are also accessories like phone grips, cable end protectors, and RC Slinky Dog. These products seem designed for children and adults, catering to fans of all ages. # Visual style The ad features a bright, cheerful, and consumer-focused aesthetic. The editing style includes quick cuts to showcase a variety of products, paired with static shots for closer looks. The production quality is a hybrid of UGC and polished commercial, lending a sense of authenticity while still maintaining visual appeal. The pacing is relatively fast, with cuts happening frequently to keep the viewer engaged. The visuals and voiceover are synchronized to highlight the featured merchandise. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad begins with the creator inside a car, introducing the theme of shopping for Toy Story merchandise. - 00:00–00:06 The creator explains that she called the store and confirmed the stock and invites viewers to see what she can find. - 00:06–00:11 The view switches to the Toy Story display at Five Below. - 00:06–00:14 The creator expresses excitement about the available stock and states that she will buy whatever she wants. - 00:14–00:18 The creator explains that the purchases will be used as decorations for her child's Toy Story-themed birthday party. - 00:18–00:52 The ad continues with a quick succession of shots highlighting various Toy Story products on the shelves. - 00:18–00:52 The creator provides commentary on the items as they are showcased. - 01:02–01:10 The creator is back in the car showing what she bought from the store. - 01:02–01:10 She points to the merchandise to show the viewers what she got.

# Ad summary This video showcases new merchandise available at Five Below stores. The presenter highlights items from different collections, including Toy Story, Disney summer, and home decor, emphasizing their cuteness and affordability. # Brand positioning Five Below is presented as a destination for affordable, trendy, and licensed merchandise. The brand appeals to budget-conscious consumers, offering a wide variety of items across different categories, from licensed character products like Toy Story and Disney, to summer essentials and home decor. The brand promotes a sense of discovery and excitement by featuring new, appealing items in its inventory, as seen through the presenter's enthusiastic tone and the focus on 'cutie' and 'adorable' products. Five Below ignores the norm of higher prices associated with licensed merchandise, instead focusing on value and accessibility. # Product The ad showcases a variety of merchandise available at Five Below, categorized into licensed character products (Toy Story and Disney), summer essentials, and home decor. Featured items include: A Jessie zip-up hoodie with a Bullseye design, green Alien backpacks, Toy Story water bottles, Toy Story mystery vinyl figures with green aliens, Squishmallow plush toys featuring Woody, Jessie, Bullseye, Zurg, Buzz Lightyear, and the Alien, a poolside section with sunglasses and cases, beach bags with shell patterns, stainless steel flip straw tumblers with French and Italian phrases, a sunscreen setting powder, and a shell-shaped snack box. Disney character plushies of Winnie the Pooh, Stitch, and Minnie Mouse dressed in spring outfits, a Proud Family t-shirt, floral duffel bags, a gold lamp for $10, a bow mirror, and a bow rug. The presenter highlights specific features like the sparkly finish on the Squishmallows and functional aspects of setting powders to set makeup, emphasizing the product’s quality and usefulness. # Visual style The ad has a bright, casual aesthetic, consistent with typical UGC content found on platforms like TikTok and Instagram Reels. It is filmed handheld and contains quick cuts between shots, maintaining a brisk pace. The setting is brightly lit with natural light, giving it a spontaneous and authentic feel. The cuts and on-screen text are not closely synced to the audio. The ad’s production quality is a hybrid, blending simple, direct product shots with a conversational voiceover to mimic a product review. This visual style aims to connect with viewers seeking quick recommendations. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 The video opens with the exterior of a Five Below store, then transitions to a Jessie zip-up hoodie with a Bullseye design. The presenter states their excitement about Five Below’s new Toy Story merchandise and immediately spots the hoodie, emphasizing the appeal of the product. The tone is enthusiastic and suggests a positive shopping experience. - 00:08–00:15 00:08–00:15 The presenter moves to an end cap featuring various Toy Story items like backpacks, water bottles, and mystery figures. The intention is to showcase the breadth of the collection and generate excitement around the variety of available products. The tone remains upbeat, highlighting the ‘adorable green alien backpack.’ - 00:15–00:24 00:15–00:24 The presenter continues showing more Toy Story items, including a water bottle with Woody, Bullseye, and the Aliens, and two different blind boxes. The presenter continues to generate excitement about the products. This builds anticipation around the element of surprise in blind boxes. - 00:24–00:40 00:24–00:40 The presenter transitions to Squishmallow plush toys featuring Toy Story characters like Woody, Jessie, Bullseye, Zurg, Buzz Lightyear, and the Alien. The presenter exclaims over the cuteness of the Squishmallows, singling out Zurg as a personal favorite, and points out the finish on the product. The presenter’s excitement is meant to draw viewers into purchasing the item. - 00:40–00:57 00:40–00:57 The video shifts to a poolside section with sunglasses and cases, beach bags, and stainless-steel flip straw tumblers with French and Italian phrases. The presenter highlights the pool side collection. The tone is enthusiastic, designed to evoke a sense of summer fun and style. - 00:57–01:03 00:57–01:03 The presenter expresses excitement about trying a sunscreen setting powder and shows the product, mentioning plans to use it at parks. This is positioned as a practical solution for makeup maintenance and sun protection on the go. - 01:03–01:11 01:03–01:11 Next, the presenter introduces Disney plushies dressed in spring outfits, including Winnie the Pooh and Stitch. The focus is on the seasonal theme. The mention of ‘cutie plushies’ underscores the product’s aesthetic appeal. - 01:11–01:24 01:11–01:24 The presenter showcases a Proud Family t-shirt, expressing nostalgia for the Disney Channel, followed by duffel bags, expressing satisfaction with its frequent use as a weekend bag. The nostalgic tone associated with the t-shirt could increase purchase intent. - 01:24–01:36 01:24–01:36 The presenter concludes the video by showcasing home decor items, including a lamp, bow mirror, and bow rug, and a Stitch bag charm. The range of products across different categories, reinforcing the brand’s diverse offerings and appeal.

# Ad summary This image ad from Five Below wishes congratulations to a graduate. # Brand positioning Five Below is presented as a one-stop shop for affordable celebration supplies. The ad's bright colors, celebratory message, and prominent logo reinforce the brand's association with fun, accessible products, and everyday celebrations. The brand positions itself as a budget-friendly retailer that doesn't compromise on excitement or festivity, making it appealing for customers looking to celebrate without breaking the bank. # Product The product featured is a graduation-themed balloon arrangement. The arrangement includes a large, round, white balloon with the text "congrats GRAD" printed in black with gold outlines, scattered with black graduation caps and gold and silver dots. Accompanying the central balloon are gold and silver star-shaped balloons. These balloons are displayed in an indoor setting with golden fringe decorations in the background, creating a celebratory atmosphere. # Visual style The ad features a bright and festive visual style, using shiny, metallic balloons and golden fringe to create a celebratory atmosphere. The composition is well-lit and clearly focused on the graduation theme, with the balloons taking center stage against a blurred background. The overall aesthetic is clean and appealing, designed to catch the viewer's eye and convey a sense of joy and celebration. # Hooks Headline: CELEBRATE THE BIG DAY # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of graduation-themed balloons and decorations. This is intended to convey the message of celebration and congratulations to a graduate, framing the ad around a joyful occasion.

# Ad summary This Five Below ad features a celebration-themed product display, with a cake, gifts, and party supplies arranged against a pink and blue backdrop. The ad encourages viewers to shop at Five Below for their party needs, using the headline "Have the BEST BASH!" # Brand positioning Five Below is positioned as a one-stop shop for affordable party supplies and gifts. The brand cultivates a fun, youthful, and celebratory tone, aligning with the lifestyle of budget-conscious consumers looking to create memorable experiences without breaking the bank. By offering a wide range of items at low prices, Five Below democratizes party planning and gift-giving, making it accessible to a broad audience. The brand embraces current trends and pop culture references, providing a mix of classic and contemporary options for every occasion. # Product The ad showcases a variety of party-related products available at Five Below, including: a two-tiered pink cake decorated with gold accents and topped with candles, a pink gift bag adorned with silver hearts and filled with pink tissue paper, and a square gift box featuring Hello Kitty and swan designs. Additional products include a small pink wrapped gift with a white ribbon, pink cutlery, white and pink plates with gold trim, and small red rose-shaped confetti. These products are presented as affordable and stylish options for creating a festive atmosphere. The products appear to be for anyone who wants to host a party or give a gift. # Visual style The ad features a highly polished and staged studio shot, with a focus on bright, pastel colors and a symmetrical product arrangement. The visual motifs include a grid-like layout of products on the table, creating a sense of organization and abundance. The image treatment consists of soft lighting and color grading, enhancing the overall aesthetic. The typography is bold and legible, ensuring that the message is easily scannable in the feed. The style aligns with platform norms by utilizing a clean, visually appealing composition that is optimized for in-feed viewing. # Hooks Headline: HAVE THE BEST BASH! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing a colorful party setup that includes gifts, a cake, and decorations. The intention is to immediately capture the viewer's attention and create a sense of excitement and anticipation. This is from the brand's perspective, displaying the types of products available. - The ad then presents a text overlay that reads "Have the BEST BASH!" with the brand's logo, this emphasizes the message that Five Below is the perfect place to find everything needed for a great party. This part of the story is told from the brand's perspective. - Finally, the full scene shows all of the party decorations and gifts to reinforce the idea that Five Below can provide everything needed for party supplies. This is intended to entice viewers to visit Five Below to purchase similar products, from the brand's perspective.

# Ad summary This ad promotes Five Below, showcasing various products available in their stores, from candy to clothing to beauty products, all at affordable prices. The ad uses fast cuts and energetic music to appeal to a young audience, highlighting the fun and variety of shopping at Five Below. # Brand positioning Five Below is presented as a fun, affordable destination for a wide range of products, catering to a young, trend-conscious demographic. The brand emphasizes value and variety, offering everything from candy and clothing to beauty products and electronics at prices no higher than $5 (with some exceptions). The brand aligns with a playful, energetic lifestyle, encouraging spontaneous purchases and a sense of discovery. It positions itself against higher-priced retailers by focusing on accessible prices and a constantly changing inventory of trendy items. # Product The ad showcases a variety of products available at Five Below stores. Candy is highlighted with options starting at $1, offering a sweet treat for an affordable price. Clothing is also featured, with tee shirts priced at $5.55, appealing to customers looking for trendy and budget-friendly fashion. Beauty products are shown, indicating that customers can find popular beauty brands at discounted prices. Additionally, the ad displays new balloons, suggesting that customers can find party supplies and decorations for special occasions. The overarching message is that Five Below offers a diverse range of products at prices that are accessible to a younger audience. # Visual style The ad features a bright, colorful, and energetic aesthetic, reminiscent of TikTok content. The editing style is characterized by quick cuts and transitions, keeping the pace fast and engaging. The production quality leans towards a polished commercial feel, but with elements of UGC, such as the casual presentation and handheld camera work. Visual motifs include the use of bright colors, product close-ups, and dynamic text overlays. The pacing is rapid, with cuts synchronized to the upbeat music track. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a bright blue screen with the text "HEY, FRIEND!" followed by "READY FOR FUN?" - 00:02–00:04 The screen changes to "THEN GO TO five BELOW" with animated confetti. - 00:04–00:12 Quick cuts show various products including candy, clothing, balloons, and beauty items. - 00:12–00:15 The ad ends with multiple people walking through the aisles of a Five Below store, intercut with the brand logo.

# Ad summary This ad promotes the Five Below store and its products, highlighting the fun and variety of items available at low prices. It emphasizes the excitement and appeal for a younger demographic, focusing on trends, games, and various prizes. # Brand positioning Five Below is presented as a fun, trendy, and affordable retail destination, primarily catering to a younger audience such as teenagers and pre-teens. The brand emphasizes a wide variety of products that are priced at $5 or below, making it accessible and appealing for budget-conscious consumers. It positions itself as a place to discover cool, new, and exciting items, including trendy gadgets, snacks, and games, aligning with a lifestyle that values fun, affordability, and trendiness. The brand leans heavily on creating a sense of excitement and a treasure hunt experience for its customers. # Product The ad showcases a wide range of products available at Five Below, including trendy and fun items such as snacks, games, toys, beauty products, and accessories. The products are marketed to a young demographic, emphasizing low prices and a sense of discovery. Specific products shown include Nerds Gummy Clusters, Cra-Z-Slimy creations, a mint-colored tumbler with a straw, basketballs, plush toys, and beauty and skincare products. The focus is on the variety and affordability, positioning the products as exciting finds for young shoppers. The ad also promotes a free drawstring bag available for a limited time, enhancing the appeal with a tangible incentive. # Visual style The ad uses a bright, colorful, and energetic visual style. Quick cuts, upbeat music, and animated graphics with confetti enhance the youthful and fun atmosphere. The production quality is polished, with clear shots of the products and store environments, maintaining a cheerful and engaging tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with the phrase "HEY, FRIEND!" and "READY FOR FUN?" with confetti animations on a blue background. - 00:03–00:07 Transitioning into scenes from inside Five Below stores, the ad highlights the store's range of products with on-screen text like "HOT STUFF..." and "COOL PRICES!" - 00:07–00:12 The ad transitions to promoting specific deals and prizes such as a "FREE DRAWSTRING BAG!" and "UNREAL DEALS!" on various products. - 00:12–00:15 The ad concludes by showing enthusiastic shoppers, emphasizing the message "FUN GAMES & PRIZES!"

# Ad summary This ad promotes Five Below and advertises new store locations. # Brand positioning Five Below is presented as a fun, accessible retail chain with a focus on trendy and affordable products, primarily priced at $5 or less. The brand projects a youthful, energetic vibe, appealing to a younger demographic with its "hot stuff. cool prices." tagline. It differentiates itself by offering a wide range of goods—from party supplies to tech accessories—all within a budget-friendly price point. The brand aims to be a destination for unique and affordable finds, emphasizing value and excitement in the shopping experience. # Product The ad features a storefront for Five Below, a retail chain selling a wide range of products, with most items priced at $5 or less. The store is positioned as a destination for affordable, trendy goods appealing to a younger demographic. The ad highlights the physical store and promotes the presence of new store locations. The clear implication is that Five Below offers value, fun, and accessibility in its product selection, attracting customers seeking budget-friendly items and a lively shopping atmosphere. # Visual style The ad features a mixed visual style, combining a real-world photo of the store with a digitally designed graphic element. The overall aesthetic is bright and inviting, employing a halftone dot pattern reminiscent of comic books. The typography is bold and attention-grabbing, with contrasting colors to enhance readability. The high-contrast color scheme and stylized background aim to create a sense of energy and excitement. This blend likely aims to create a balance between authenticity and a playful, engaging brand image. # Hooks Headline: READY FOR FUN? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting a clear shot of the physical Five Below store, establishing a brick-and-mortar presence. This serves to familiarize the viewer with the brand and visually reinforce its real-world existence from a brand perspective. - The ad transitions to a vibrant graphic, with the headline "READY FOR FUN?" This acts as an invitation and poses a question to engage the viewer and pique their interest in what the store has to offer from the brand's perspective. - The storyline concludes with the announcement of "NEW STORES NEAR YOU!" This piece of information provides a call to action, encouraging viewers to visit the new locations and take advantage of the stores from the brand's perspective.

# Ad summary This ad promotes K-beauty products from Five Below. It is presented as an influencer's product haul and skin care routine demonstration, where she shows the products she bought and the results they gave her. # Brand positioning Five Below is presented as a fun place to find discounted K-beauty products. The brand is fun, budget-friendly, and up to date with beauty trends. The ad pushes against the category norm that K-beauty products can only be found at specialty stores, showing that customers can find the same products at Five Below. # Product The ad promotes a variety of K-beauty skincare products from Five Below. The products include brightening toner pads with Vitamin C and Niacinamide, hydrating toner pads with Hyaluronic Acid and Ceramide, cotton candy blemish patches infused with Aloe Vera, and a Lychee Jelly Boba face mask with Lychee extract, Aloe Vera, and Niacinamide. There is also Banana Milk body cream, Strawberry Matcha body mist, and Bye Bye Blackhead nose strips. The ad emphasizes that these products give a natural glow without feeling heavy, while hydrating and brightening the skin. # Visual style The ad has a UGC feel with bright lighting and quick cuts. The editing style is simple and the cuts seem to be timed to the speaker's sentences. It has a high-end production quality, which is appropriate for the intended tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator poses the question of why Five Below is outdoing her current skin care routine. - 00:02–00:06 The creator explains that she did not realize that Five Below carried so many K-beauty products. - 00:06–00:11 The creator states that she wants to elevate her skin care and that she went to Five Below for an upgrade. She comments on how good her cart is looking so far. - 00:11–00:16 The creator talks about some of the products she picked up at Five Below. - 00:16–00:18 The creator expresses how impressed she is with the products. - 00:18–00:25 The creator says she put the Banana Milk body cream and brightening toner pads in her cart right away. She shows her skin before using the products. - 00:26–00:33 The creator states that the products made her skin soft, smooth, and glowy without being heavy. - 00:33–00:37 The creator says that her skin looks brighter and hydrated, which is what she wanted. - 00:37–00:42 The creator concludes by saying that the Five Below K-beauty products are Chef's Kiss.

# Ad summary A content creator showcases the arts and crafts products found at Five Below. # Brand positioning Five Below is portrayed as the go-to destination for affordable arts and crafts projects, catering to customers who seek variety and value in their creative supplies. The brand aligns with a lifestyle of creativity and accessibility. It pushes against the norm of high prices often associated with art supplies stores by offering gouache paint, slime kits, knit kits and diamond art kits at affordable prices. The positioning is functional. # Product Five Below is a retailer offering a variety of arts and crafts projects. The ad focuses on a range of products, including brushes, paint kits, gouache paint, slime kits, beginner-friendly knit kits, and diamond art kits. All items are described as affordable, with an emphasis on the variety available. The products are suitable for anyone looking to engage in arts and crafts, with the slime kits appealing particularly to sensory toy lovers. The beginner-friendly knit kits cater to those new to knitting, while the diamond art kits provide a creative outlet at a low price point. The products address the purchase barrier of high costs typically associated with arts and crafts supplies, making them accessible to a broader audience. # Visual style The ad's aesthetic is bright, colorful, and polished. It features quick cuts showcasing different products and sections of the store. The production quality is professional, with clear lighting and stable shots, creating a commercial feel suitable for a wide audience. The pacing is moderate, with cuts timed to the rhythm of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You need to run to Five Below. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with shelves of arts and crafts supplies at Five Below. - 00:00–00:03 00:00–00:03 A female voice encourages viewers to run to Five Below for affordable arts and craft projects, establishing the store as a budget-friendly option for creative activities. This is from a content creator who is sharing a shopping experience. - 00:03–00:05 00:03–00:05 The speaker expresses surprise at the variety of brushes available. This continues the value message by highlighting options. - 00:05–00:09 00:05–00:09 The video showcases paint kits and gouache paint, emphasizing the low cost of items typically expensive at other art stores. This emphasizes the cost-savings of shopping at Five Below. - 00:09–00:14 00:09–00:14 The creator shows slime kits, catering to sensory toy lovers. This helps the audience self-identify as one that would appreciate the product. - 00:14–00:17 00:14–00:17 The creator excitedly shows beginner-friendly knit kits, encouraging viewers to pick some up. This adds more social appeal by showing enthusiasm for this type of product. - 00:17–00:20 00:17–00:20 The video highlights diamond art kits at great prices, further reinforcing the value proposition of the store. - 00:20–00:23 00:20–00:23 The content creator expresses obsession with the items and excitement for a crafty girl summer, ending on a positive note and solidifying the appeal of the store for creative individuals.

# Ad summary This ad features a 3D animated character inside a jelly-like ball filled with gold confetti. The character is shown in a looping animation with multiple expressions, as money flies around it and different backgrounds flash. The text overlay states that the creator saw this trend and made one too. # Brand positioning This ad does not explicitly showcase a brand. However, the playful and trendy nature of the video suggests a brand that aligns with current social media trends, potentially targeting a younger demographic interested in lighthearted and viral content. The use of the dollar sign eyes and raining money suggests the brand could be related to earning money. # Product This ad features a trending style of animation that is a jelly-like ball with confetti and a cute face. The face changes expressions and the background shifts in a loop. # Visual style The ad features a playful, trendy aesthetic with a 3D animated character. It has a fast-paced editing style with quick cuts and looping animations. The production quality appears to be a hybrid of polished animation and UGC feel, aligning with current social media trends. The use of bokeh effects, bright colors, and animated elements contributes to a lighthearted and engaging visual style. The pacing is fast, following the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A yellow jelly ball with a cute animated face appears on screen. - 00:03–00:07 The animation changes, showing money falling as the character changes expressions.

# Ad summary This ad uses dumplings to promote the product, showcasing them at a poolside location. The dumplings are paired with a variety of summertime items and categorized in a list. # Brand positioning This ad promotes the Dumpling brand, showcasing a range of their products with different colors and moods. The brand is fun-loving, playful, and aligns with a carefree summer lifestyle. The ad uses quirky visuals and playful product pairings to stand out in the toy space. The brand focuses on fun and imagination and aims to be perceived as a collectible toy with a unique personality. # Product The ad features a variety of Dumpling toys, each with a unique appearance and name. The dumplings are round, squishy toys with distinct colors, facial expressions, and miniature accessories. The dumplings are portrayed enjoying summer activities such as lounging by the pool, snacking, and playing games. Goldie is a gold dumpling with confetti-like pieces inside and wears a red gingham cloth. Sassy Silver is a silver dumpling. The Blue Bros are two blue dumplings, one with a flower on its head, and the other with sunglasses. Contrasting Queens are a purple and lime green dumpling. Red Hot Summertime Snacker is a red dumpling. The ad encourages viewers to identify with the different dumplings and find one that matches their summer vibe. The dumplings are available at Five Below on May 16th. # Visual style The ad has a bright and playful aesthetic with a focus on summer themes and colors. The editing style consists of quick cuts to showcase the various dumplings and associated products. The production quality is polished. The visuals are designed to be attention-grabbing and fun, making it suitable for a younger audience. The pacing is fast, around 30 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Find Goldie at Five Below on May 16th # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts by showcasing an arrangement of products near a pool. - 00:02–00:07 00:02–00:07 The camera pans across the pool deck and showcases arrangements of the dumplings along with various products to represent the summertime. This is from an outside observer's perspective. - 00:07–00:25 00:07–00:25 The ad shows close-ups of the different types of dumplings and their summertime activities to demonstrate their personalities and encourage viewers to find one that resonates with them. This is from the brand's perspective. - 00:25–00:32 00:25–00:32 The camera pulls out to show all of the dumplings again, inviting viewers to pick their favorite, reinforcing the earlier message with a clear prompt. - 00:32–00:34 00:32–00:34 The ad ends by showing the release date and where to find the dumplings, providing viewers with the information needed to purchase the product.

# Ad summary This ad presents Goldie's Likes & Dislikes toy, a sensory toy filled with gold foil and shaped like a round character. The ad highlights the toy's features and appeal. # Brand positioning This ad does not explicitly convey a brand identity. However, the brand seems to aim to provide playful and engaging sensory toys, with a focus on character-driven designs. The brand seems to be targeting a younger demographic, leaning into playful and cute designs, which positions the brand as one that prioritizes fun and engagement above all else. # Product The featured product is Goldie's Likes & Dislikes, a toy filled with shiny gold foil pieces suspended in a clear, pliable substance. It's round with two black eyes featuring dollar signs and pink cheeks, and a black smile, giving it a cartoon-like face. This tactile toy is designed to appeal to kids. This toy aims to provide a sensory experience with a visually stimulating and playful design. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on showcasing the product in a visually appealing way. The visual motif includes a blurred background, a central product focus, and added graphic elements like stars. The image treatment involves color grading to enhance the gold tones, background blur, and graphic overlays. The typography is large and bold, aiming for high scannability in feed. The overall style is high-design, aiming to be visually appealing and attention-grabbing. # Hooks Headline: GOLDIE'S LIKES & DISLIKES # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an image of the product, Goldie's Likes & Dislikes, to immediately introduce the toy to viewers. The intention is to capture the audience's attention with its unique design and visual appeal from the brand's perspective. - The text overlay "GOLDIE'S LIKES & DISLIKES" is shown above the toy. The intention is to highlight the product's name and concept from the brand's perspective. - The product is placed on a pedestal with a blurred background. This is done to highlight the product and draw attention to its design and features from the brand's perspective.

# Ad summary This ad shows a product placed as the subject of a celebrity gossip magazine. This approach offers entertainment value and makes the product appear desirable and trendy. # Brand positioning This ad presents a playful, trending product that has taken the internet by storm. It is highly coveted with an apparent exclusive nature, suggesting popularity. The brand leverages hype and cultural moments to appeal to consumers seeking fun and engaging products. # Product The product appears to be some sort of collectible or toy. It is made of transparent, squishy material that contains golden-colored blocks within it. The overall shape is round and bun-like. The item has an illustrated face on the front that includes a closed-mouth smile, blushed cheeks, and dollar signs in place of eyes. It is placed on top of a table with what seems to be a hotel lobby in the background. # Visual style The ad uses a magazine cover format with the product taking the place of a celebrity. This design is highly polished and studio-shot, mimicking a real magazine cover with attention to detail. The typography is bold and attention-grabbing, consistent with magazine headlines. This design aims to be visually disruptive and eye-catching, leveraging familiar elements of celebrity culture. # Hooks Headline: CAUGHT...OR PLANNED? # Call to action None used. # Point of view - [object Object] # Storyline - The image shows a celebrity gossip magazine cover with a product featured in place of a celebrity. The message is that the product arrival at a luxury hotel caused chaos. The perspective is from the magazine/external source. - A quote states that the product is something that the product creator, Goldie, 'knew exactly what she was doing.' The perspective is from the magazine/external source. - The magazine states that fans are already obsessed and that 'the sighting' of the product 'broke the internet.' The perspective is from the magazine/external source.

# Ad summary A woman presents a list of students ranked based on their scores. # Brand positioning There is no brand mentioned or product shown in this ad. Therefore, it is not possible to describe the brand. # Product There is no product shown in the ad. Therefore, it is not possible to describe the product. # Visual style The ad has a UGC feel. The lighting is bright and the setting is a room with white walls. The woman is brightly lit. The editing is simple, with a static camera. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The speaker introduces the ad. - 00:00–00:02 00:00–00:02 The speaker pulls off a page with a drawing of a happy face. She states, "On the bottom, Paige. You were good, I'm waiting for you to be great." - 00:06–00:08 00:06–00:08 She pulls off another page with a drawing of a blue cloud and says, "Kendall, you didn't stick out to me." - 00:09–00:10 00:09–00:10 The speaker pulls off another page with a purple cloud and says, "Next is Brooke." - 00:12–00:17 00:12–00:17 The speaker pulls off another page with a dark blue cloud and says, "Nia, you're third on the pyramid. You were third overall high score." - 00:18–00:21 00:18–00:21 The speaker pulls off another page with a light blue cloud and says, "McKenzie." - 00:21–00:28 00:21–00:28 The speaker pulls off another page with a brown cloud and says, "And on top of the pyramid, going three for three once again, it's Maddie."

# Ad summary This ad showcases a creator’s trip to Five Below to purchase summer essentials and brings them to the beach. # Brand positioning Five Below is presented as a fun and affordable destination for shoppers seeking a wide variety of goods at discount prices. The ad aligns the brand with values of affordability and variety, positioning it as a go-to for consumers looking to stretch their budget without sacrificing access to a wide range of products, including beach day essentials. The tone is casual and relatable, with an emphasis on the joy of discovering unexpected finds, which encourages viewers to explore the store themselves. The brand pushes against the norm of higher-priced specialty stores, offering a budget-friendly alternative. This brand positioning is largely functional, focusing on affordability, but also taps into emotional appeal through the promise of fun and discovery. # Product The featured products are a variety of summer and beach-related items available at Five Below. These items are shown as essentials for a day at the beach, from practical items like sunscreen, goggles, and towels to fun items like beach balls and floaties. The products are presented as affordable and diverse, catering to different needs and preferences for a beach outing with friends. The ad conveys that Five Below offers a comprehensive selection of items, making it easy to prepare for a summer beach day without breaking the bank. The products are worth buying because they enhance the beach experience, providing fun and necessities at unbeatable prices. # Visual style The ad has a bright and casual visual style, mimicking content found on TikTok. The editing style includes quick cuts to maintain an upbeat rhythm, with an estimated pace of around 30 cuts per minute, keeping the viewer engaged. The production quality leans towards a UGC feel, making it relatable. The editing and pacing is consistent with the brand’s tone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action This is your sign to grab your friends and go run around Five Below. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a shot of the ocean and a woman floating in the water on a pink floaty. She says it's time to go to Five Below to stock up on summer essentials because summer is here. The scene cuts to the front of a Five Below store where she spins around happily. - 00:07–00:12 00:07–00:12 The woman walks through Five Below, selecting various items and putting them into her shopping cart. The intention is to highlight the variety of products available at Five Below for summer. - 00:12–00:17 00:12–00:17 The woman is now inside a house as she packs her beach bag with the items purchased from Five Below. She says if you are on your way to the beach, Five Below is the perfect place to stop. - 00:17–00:23 00:17–00:23 She states that Five Below has everything one could need for a beach day, from snacks to towels. The woman is now lying on the beach, having used the sunscreen she purchased from Five Below. She claims that everything she found from Five Below is cute. - 00:23–00:45 00:23–00:45 The woman states her favorite Five Below find is the pink floaty, even though she didn’t need it, but that it made her day. She says that Five Below is the best to walk around in because you never know what you are going to find. She says she sat in the floaty all day. She concludes by saying that if you are craving summer vibes, this is your sign to grab your friends and go to Five Below. She says she will be there with the best purchase she has ever made.

# Ad summary Two friends shop at Five Below for party supplies to take on their birthday boat day. They select party supplies, lip gloss, sunscreen, and tote bags. They pack their bags and head to the boat, where they set up the table. The friends put on the birthday headbands, board the boat, and enjoy their day. # Brand positioning Five Below is presented as a place to buy affordable and fun supplies for special events. It is positioned as an accessible, one-stop shop for customers seeking enjoyable items, without necessarily prioritizing high-end quality. The brand aligns with a lifestyle of budget-conscious celebrations and encourages creating memorable experiences, regardless of budget, ignoring the norm that parties must be expensive. Five Below seems to promote a functional and emotional need, offering both practical products and the opportunity to enhance the fun of a celebration. # Product Featured in this ad are various party and cosmetic products available at Five Below, emphasizing affordable fun and functionality for a birthday boat day. These products include novelty "Happy Birthday" headbands for celebratory flair, a pink tablecloth to decorate the boat's table, Skinny Pop popcorn, sunscreen and SUGAR GIRL Glowy SPF 30 lip gloss and face solution for sun protection. Accessories included tote bags to carry the products to the boat. Each product is chosen to enhance the experience by adding convenience, protection, or visual appeal. They all serve to facilitate a memorable and enjoyable event, addressing the barrier of high costs associated with parties. # Visual style The ad has a polished and bright aesthetic, with clear shots and high production quality. The editing style includes quick cuts to maintain a fast pace and smooth transitions. The production quality is somewhere between a UGC feel and polished commercial aesthetic, which helps maintain authenticity. The color pink is a visual motif, and the pacing is fast. The audio and visual sync well, as the cuts and text are timed to music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video starts with a shot of a pink boat docked in the harbor. The narrator and her friend are going on a birthday boat day and need to go to Five Below to buy everything they need for the day. - 00:03–00:10 00:03–00:10: The friends are inside Five Below, grabbing a shopping cart and talking about getting birthday things, such as the headbands with "Happy Birthday" on them. - 00:10–00:14 00:10–00:14: The friends are discussing the need for a tablecloth for the boat and snacks. The friend says that a pink tablecloth is super cute. - 00:14–00:24 00:14–00:24: The friends discuss needing pool-side accessories, sunscreen, and lip gloss. They find some and put them in their cart. - 00:24–00:30 00:24–00:30: The friends are choosing tote bags to put their products in. They both grab one before heading to the boat. - 00:30–00:35 00:30–00:35: The friends put the tote bags and the rest of the products in their car's trunk. - 00:36–00:47 00:36–00:47: Once they get to the boat, they set up everything before their friends arrive. They use the sunscreen and lip gloss and pack the items in their tote bags. The voiceover says that Five Below really set them up for the perfect boat day. - 00:47–00:57 00:47–00:57: The friends arrive and they all board the boat. They are seen having fun on the boat with all of their Five Below products, and mention having no sunburn and the best snacks.

# Ad summary This ad showcases a woman in a Five Below store, excitedly sharing that they have international bag charms featuring different countries' flags and soccer ball designs. # Brand positioning Five Below is presented as a value-driven retailer offering a fun assortment of trendy, inexpensive items for a younger demographic. By carrying internationally-themed merchandise like soccer-themed bag charms featuring various countries' flags, Five Below taps into current events and global culture, providing customers with novelty items at accessible prices. The brand is positioned for consumers seeking fun, affordable items that reflect their personal interests and cultural connections, pushing against norms of higher-priced specialty stores by offering similar products at a lower cost. # Product The product featured is an international bag charm, specifically a keychain with a soccer theme available for various countries. One example is a Mexico-themed bag charm that includes the word "Mexico," a small Mexican flag emblem, and soccer ball beads. The charms also have a gold ring. These bag charms are available for USA, Argentina, Brazil, and England. # Visual style The ad has a casual, UGC feel, as it is shot handheld by someone shopping in a store. The editing style is simple, with direct cuts between shots. The production quality aligns with a standard cell phone video, giving an authentic impression. The pacing is consistent throughout, and the visuals closely follow the spoken words to demonstrate the products being described. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator begins by saying that Five Below has Mexico keychains and she's going to show them to the audience. The intention is to build excitement and draw in viewers interested in this specific cultural product. - 00:05–00:15 00:05–00:15 The creator displays the Mexico bag charm. The intention is to showcase the specific design elements, including the word "Mexico," the flag, soccer balls, and beads. - 00:15–00:24 00:15–00:24 The creator shows the USA, Argentina, and Brazil charms. The intention is to show that other countries are available. - 00:24–00:28 00:24–00:28 The creator holds up a teddy bear charm with a soccer ball. The intention is to highlight other available soccer themed bag charms. - 00:28–00:32 00:28–00:32 The creator confirms she is getting the Mexico bag charm because they are so cute. The intention is to add a social element by demonstrating purchase intent, which encourages purchase decisions.