How Figma Advertises on Meta

# Ad summary The ad shows a man sitting on a chair in a living room, talking to two others as they sit on the couch. He brings up a point, and one of the people on the couch sits down and starts working on her laptop. As she works, words describing her work appear and an image of the Figma logo fills the screen. # Brand positioning Figma is presented as a user-friendly design platform that enables users to create websites. The brand promotes the values of easy creative design. Figma defies category norms of complex or confusing design software by positioning itself as a simple and fun way to design websites. # Product Figma is a collaborative web application for interface design, with additional offline features enabled by desktop applications for macOS and Windows. It allows users to bring ideas to life and create websites. The ad shows the product being used to create the Australian and New Zealand Bureau of Nicknames website. Figma allows for users to easily draw, design, and make websites. # Visual style The ad has a retro aesthetic with a bright color palette and a simple, user-friendly feel. The editing is fast-paced, with quick cuts between shots. The overall tone is fun and engaging. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man is talking to two people as they sit in a living room. He makes a point that makes one of the people on the couch get her laptop and start creating a design. - 00:02–00:06 She gets on her laptop and starts working on a website design. - 00:06–00:07 She then types what website she wants to make into Figma. - 00:08–00:09 The camera angle shows that she created the website.

# Ad summary This ad promotes the Trivet app as a tool that allows users to prompt, riff, align, and ship all in Figma. It shows how to use AI features in Figma, and share recipes. # Brand positioning Trivet is presented as an innovative application designed to enhance the creative workflow within Figma, particularly targeting users who want to leverage AI for rapid design iterations. The brand emphasizes functional benefits by streamlining the process of prompting, riffing, aligning, and shipping designs within Figma. It fosters a collaborative environment, facilitating design decisions and integrating user feedback through features that allow seamless transfer of design elements and options. The brand positions itself as a tool to try the latest AI features in Figma. The brand aims to occupy the space of functional enhancement by making design more collaborative. # Product The Trivet app is presented as a tool to prompt, riff, align, and ship all in Figma. It is for designers and developers who want to quickly iterate on design ideas. The app's features include removing the background of images and vectorizing the images. The product offers value by facilitating quick design iterations, encouraging collaboration through features such as sharing invite links, and integrating user feedback through seamless design transfers. The app promotes a seamless design experience by allowing the transfer of design elements and options. # Visual style The ad has a modern, clean aesthetic with bright colors on a neutral background. The editing style is quick cuts to keep the pace moving and highlight different features of the app. The production quality appears to be a hybrid of screen recording and motion graphics, supporting a tone of innovation and efficiency. The ad has quick pacing, with cuts timed to the music beats to enhance engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with text overlay in a dark background. - 00:02–00:17 A cursor clicks through some options in the app shown on a computer screen to highlight the features of the app. - 00:17–00:26 The screen then zooms out to show the app screens as part of a design with different options and choices. - 00:26–00:29 The ad continues by showing how to use AI features in Figma.

# Ad summary This ad features a testimonial from a user of Figma, showcasing how the platform is accessible and useful for more than just designers. # Brand positioning Figma is presented as a user-friendly design and prototyping tool accessible to everyone, not just designers. This positions Figma as a platform that democratizes design, making it inclusive and breaking down traditional barriers within the design process. The brand aligns with values of accessibility, innovation, and collaboration, pushing against the notion that design tools are exclusively for design professionals. This positioning is more emotional, focusing on empowerment and ease of use, making design accessible to a broader audience and fostering a collaborative environment. # Product Figma is a design and prototyping platform that allows users to create interactive designs. The ad emphasizes its accessibility, stating that it is not just for designers, implying that anyone can use it to play with prototypes. The product is for professionals outside the design field who want to create prototypes. The USP is its user-friendliness and the fact that it broadens the scope of who can work with prototypes. The ad implies that Figma eliminates the traditional barrier of design tools being exclusively for designers, making it easier for anyone to create and experiment with prototypes, suggesting it's worth trying or buying due to its inclusivity. # Visual style The ad has a playful and modern visual aesthetic, combining a clean layout with colorful, abstract design elements. The production quality appears highly polished, with a focus on clean lines and crisp typography. Visual motifs include the use of color blocks and code snippets to reinforce the association with design and technology. The overall image treatment is bright and inviting, with a slightly whimsical feel. The typography is integrated effectively, using a mix of bold and regular fonts to create visual hierarchy. The style contrasts with typical design tool ads, which often showcase complex interfaces, by opting for a simpler, more approachable look. # Hooks Headline: "Everyone can play with prototypes now, not just designers." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the Figma logo, immediately establishing brand context. This is presented from the brand's perspective, drawing attention to the product being showcased, and orienting the audience that the ad is about Figma as the brand, software, and company. - The ad presents a quote from Cassie Peretore of Amplitude, stating, "Everyone can play with prototypes now, not just designers." This testimonial conveys that Figma is easy to use for non-designers. This message comes from a customer's point of view and is designed to validate the brand's positioning as inclusive and accessible, emphasizing the product's user-friendliness and its appeal to a broader audience beyond just design professionals. - The lower section of the ad features stylized images of software code and user interface elements, reinforcing the association with design and technology. This section is from the brand's point of view, highlighting the capabilities and features of the platform by visually alluding to its functionality and design interface.

# Ad summary This ad is promoting Figma, a design software with a new AI feature that designs with your system in mind. The ad shows a mock-up of the app on a mobile phone and uses text overlay to describe the product. # Brand positioning Figma is presented as a modern, innovative software company, leveraging AI technology to enhance the user experience for designers. It emphasizes efficiency and user-centric design by aligning with existing systems. The brand positions itself as a forward-thinking solution in the design space, appealing to users looking for tools that prioritize seamless integration and intuitive functionality. # Product Figma is a design software now featuring AI integration. The promoted feature is AI-driven design assistance, which tailors designs to align with the user's existing systems. This grounding meditation uses breath and visualization to help you connect with your purpose, align with your ambitions, and move forward with calm confidence. The product aims to streamline the design process by making it intuitive and system-aware. # Visual style The ad presents a clean and modern visual aesthetic. It uses a UI mockup as its central visual, with a focus on clarity and information hierarchy. The image treatment emphasizes the UI elements, with a soft color palette and subtle depth effects. Typography is integrated cleanly, with a focus on legibility and scannability. # Hooks Headline: AI that designs with your system in mind # Benefits - [object Object] # Features - [object Object] # Call to action Get started # Point of view - [object Object] # Storyline - The ad opens with a central message highlighting the AI-driven design capabilities of Figma, emphasizing that the software designs with the user's existing system in mind, which conveys the intention of offering a user-friendly, system-aware experience. The perspective is from the brand, introducing the core value proposition of the product. - Beneath the central message, there is a visual representation of the app interface on a mobile device labeled as “Trine Mobile UI”, suggesting a practical application of the AI feature and a specific use case scenario. The brand is showcasing the versatility and real-world applicability of Figma in mobile design, inviting the audience to envision themselves using the tool. - Finally, there's a CTA button inviting the user to “Get started”, with an arrow implying a call to immediate action. This serves as an invitation to explore the platform and integrate the AI feature into their workflow. This is the brand encouraging immediate adoption and reinforcing the ease of getting started.

# Ad summary This ad promotes Figma Make, an AI-powered tool for Figma design. The ad shows how Figma Make enables users to generate UI design options, and then select, refine, and implement a design directly within the Figma workspace. It emphasizes the ease of use and collaborative potential of the software. # Brand positioning Figma is positioned as a design and prototyping platform that is trying to be cutting edge by integrating the latest technology. The ad focuses on simplifying the design workflow, encouraging collaboration, and providing users with the tools they need to quickly iterate and refine their designs, all within a familiar workspace. This emotional connection, especially around AI, taps into a need for efficiency, creativity, and community in the design process. The brand also emphasizes the idea that users can quickly turn an idea into a design. # Product Figma Make is an AI-powered tool for the Figma design platform. It allows users to prompt the system to generate UI design options, riff on those options, align the chosen design with the desired look and feel, and ship the final product. Users can send designs to Figma, select elements, remove backgrounds, vectorize images, and invite collaborators. The software aims to streamline the design process by facilitating rapid prototyping and collaborative decision-making, all within the Figma environment. # Visual style The ad maintains a clean and modern aesthetic, blending UI-focused visuals with smooth transitions. The production quality leans toward a polished commercial feel, emphasizing Figma's UI environment and the seamless integration of its features. The use of quick cuts, zooms, and static shots complements the pace of the ad, providing clear and concise demonstrations of Figma Make's functionalities. The audio-visual elements are synced to enhance the viewing experience and highlight key features. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try the latest AI features in Figma # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with text that highlights Figma Make's core features: "Prompt, riff, align, and ship. All in Figma." This is a direct address to potential users, outlining what the product can do and where it can be used. - 00:02–00:07 00:02–00:07 The ad then visually demonstrates the tool by showing multiple phone screen UIs side by side that appear to have been created in the tool. The screen is highlighted with different team members’ names to show that the designs can be shared with members of the design team to view. - 00:07–00:12 00:07–00:12 The ad zooms in on one of the screens, then showcases how users can refine the design by selecting elements, removing backgrounds, and vectorizing images. This provides a closer look at the specific functions and how they operate within the Figma environment. - 00:12–00:17 00:12–00:17 The ad zooms out to showcase another of the initial screens and shows the user sending an invite to other users. This action shows collaboration and design approvals can take place inside Figma. - 00:17–00:22 00:17–00:22 The ad then cuts back to the initial set of designs to show the tool making design selections, allowing viewers to see how different options can be managed and refined within Figma. - 00:22–00:26 00:22–00:26 The ad shows a Figma board where a design team is selecting their favorite designs. This shows a collaborative design approval process. - 00:26–00:29 00:26–00:29 The ad concludes by inviting viewers to "Try the latest AI features in Figma," prompting action and reinforcing the product’s innovative positioning. The Figma logo is displayed, solidifying brand recognition.

# Ad summary This Figma ad features a quote from Cassie Peretore of Amplitude that says, "Everyone can play with prototypes now, not just designers." The ad is using this testimonial to attract non-designers to start using Figma. # Brand positioning Figma is presented as a collaborative interface design tool that is moving beyond its core audience of designers. The brand is positioning itself as accessible and approachable for anyone who wants to engage with prototyping, indicating an effort to democratize the design process and appeal to a broader market. The brand is attempting to challenge the notion that prototyping is exclusively for designers. # Product The ad promotes Figma as an interface design tool that allows users to create prototypes. It is positioned as a tool accessible not only to designers but to everyone. The primary function of Figma, based on the ad, is to enable prototyping, implying it helps users visualize and test designs before implementation. The ad aims to lower the barrier to entry for non-designers, suggesting ease of use and broad applicability. # Visual style The ad has a clean, modern, and playful visual aesthetic. The production quality appears polished with a focus on clear typography and graphic elements. The visual motifs include a flat layout with geometric shapes and a bright, pastel color palette. The overall image treatment involves background removal and layering of design elements. The typography is integrated with a large, legible sans-serif font. The style mimics a platform-native design with a high-design feel, aiming to be both scannable and attention-grabbing in the feed. # Hooks Headline: "Everyone can play with prototypes now, not just designers." # Benefits - [object Object] # Features - [object Object] # Call to action Get started for free # Point of view - [object Object] # Storyline - The ad opens with the Figma logo, establishing the brand. This aims to immediately identify the ad's sponsor and set the context for the subsequent message from the brand's perspective. - Next, a testimonial quote appears, stating that prototypes are no longer just for designers, opening the prototyping process to a broader audience. The intention of this statement is to democratize design and make it more accessible from the perspective of a user who has benefited from it. - The ad shows a button with a call to action for a free trial of Figma. The intention here is to motivate immediate user engagement by reducing the barrier to entry for those interested from the brand's perspective. - Finally, the ad contains an abstract graphic with the word "App" contained in it. This abstract element is intended to reinforce the creative and design-oriented nature of the brand from the brand's perspective.

# Ad summary This ad showcases designs created in Figma for the app Trivet. The images of the app show the sign-up screen and sample recipe displays. # Brand positioning This ad features Figma, a collaborative web application for interface design. Figma is presented as an ecosystem where designers can create apps and design interfaces. The ad emphasizes the visual aspect of design, aligning Figma with values of creativity and tangible results. Figma's brand positioning aims to appeal to designers seeking a platform that prioritizes visual communication over lengthy explanations, fostering a more engaging and efficient design process. # Product The ad showcases designs created in Figma for the app Trivet, which appears to be a recipe-sharing platform. The designs include elements like a sign-up screen with fields for email and password, recipe displays with images of food, ingredient lists, and user profile images. The ad presents the potential of Trivet, emphasizing its visual appeal and user-friendly interface. This product aims to lower the barrier to recipe sharing by providing users with a visually rich platform to share their culinary creations. # Visual style The ad has a clean and modern aesthetic, utilizing a screenshot-style layout to showcase the Figma design environment. The color palette is warm and inviting, with reds, yellows, and browns creating a cohesive look. The UI elements are crisp and well-defined, emphasizing Figma's user-friendly interface. The composition of the ad is well-balanced, drawing the eye from the Figma logo to the various app interface designs. This approach mimics a native in-feed social media post, aiming for scannability and a quick value proposition. # Hooks Headline: More show. Less tell. # Call to action None used. # Point of view - [object Object] # Storyline - The ad displays a layout of various phone screens using the Figma app, suggesting an interface design project. This aims to show how Figma is used to create multiple application screens at once, all from a designer's point of view. - A speech bubble appears with the text "More show. Less tell." while a cursor clicks on the bubble to indicate sharing. This is from the brand's perspective, communicating a core message about the visual nature of design within Figma, while highlighting the ease of sharing. - The screen moves to the foreground, revealing different app interface designs. This builds on the previous idea of showing rather than telling, while communicating the app’s user experience and design capabilities from a customer's POV.

# Ad summary A man in a white tank top creates shapes with his hands. A transparent image of the shape he's making with his hands appears, along with a popup to comment the word "Howard" to get a tutorial. # Brand positioning The ad presents Figma as a tool that makes it easy for designers to make a tutorial. It's implied that all designers are waiting for the tutorial, so the brand positions itself as a necessary and wanted tool to help people design. # Product Figma is a design tool that allows users to create a variety of tutorials. The ad shows how users can learn the shapes by following simple steps. The product is positioned as a user-friendly and accessible tool that can help anyone learn how to create shapes. # Visual style The ad has a casual and playful aesthetic with quick cuts and a UGC feel. It has a high production quality with visual motifs of transparent shapes and lines. # Benefits - [object Object] # Features - [object Object] # Call to action Comment 'Howard' to get the Tutorial now! # Point of view - [object Object] # Storyline - 00:00–00:14 00:00–00:14: A man in a white tank top creates shapes with his hands. As he creates the shape, a transparent version of the shape appears. This demonstrates how a user would create shapes with their hands while learning how to use the app.

# Ad summary The ad features a content creator showcasing Figma Make, a tool that lets users create apps with AI by typing prompts. He uses it to create an app for his girlfriend in under 60 seconds with no code. # Brand positioning Figma Make is presented as an innovative platform that empowers users to turn their ideas into reality with AI-powered design tools. The brand positions itself as a facilitator of creativity and ease, enabling users to generate, iterate, and build faster in one cohesive creative space. Figma challenges the conventional norms of app development, making app creation accessible to all, regardless of coding expertise. By simplifying the design process, Figma aims to be a functional and emotional tool that empowers users to bring their creative visions to life quickly and efficiently. # Product The advertised product is Figma Make, an AI-powered design tool that lets users create functional apps using prompts instead of traditional coding. It is designed for individuals who want to quickly prototype or realize their app ideas without needing to know how to code. Figma Make allows users to type a description of the app they envision, and the AI generates a clickable and functional prototype. The user can then add features, such as a heart button that sends hearts, all in under 60 seconds. The USP highlighted is the product's ability to transform prompts into functioning apps rapidly and without the need for coding. Figma Make addresses the common barrier of coding knowledge in app development, making app creation more accessible to a broader audience. The ad positions Figma Make as a tool worth trying for its simplicity, speed, and innovative use of AI. # Visual style The ad features a blend of studio-lit and screen-recorded visuals, creating a hybrid feel between a polished commercial and UGC content. The editing style includes quick cuts to maintain a fast pace, with text and product actions timed to coincide with the music. The visual motifs include a split-screen presentation and consistent use of a personal, direct-to-camera format. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment Figma and I’ll send you the link # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The content creator states that his girlfriend asked for flowers, but he decided to build her an app instead, setting the premise for the demonstration. - 00:02–00:05 00:02–00:05 He opens Figma Make and types in a prompt to create a cute pastel app for his girlfriend with their memories, date ideas, and a love button. - 00:06–00:09 00:06–00:09 The ad shows how Figma Make turns the prompt into a real, clickable app, eliciting a surprised reaction from the creator and building excitement about the product's capabilities. - 00:10–00:13 00:10–00:13 The creator highlights a specific feature—a button that sends hearts every time it's pressed—emphasizing the personalized and engaging elements that can be created with Figma Make. - 00:13–00:16 00:13–00:16 He reiterates that all of this can be done in under 60 seconds, with no code, just a prompt, highlighting the speed and ease of use. - 00:16–00:21 00:16–00:21 The creator concludes by inviting viewers to comment “Figma” if they want to build something sweet for someone they love, prompting engagement and offering to share the link.

# Ad summary This ad features a stylized cartoon of a designer surrounded by various digital design elements. The headline asks what makes a happy designer different, suggesting the product offers solutions to common design challenges. # Brand positioning Based on the presence of a stylized logo, this brand appears to be related to creative or software development, and has a modern, playful tone. The brand is positioning itself as supportive and attuned to the needs and experiences of designers, likely offering resources or tools to enhance their work and satisfaction. # Product This ad is promoting a report for designers, presumably detailing findings around the differences in happiness and well-being between designers. The report likely offers strategies, insights, or tools to help designers improve their job satisfaction and overall experience. The ad aims to solve pain points related to job satisfaction, productivity, and workflow. # Visual style The ad uses a flat, cartoon-style aesthetic with bold outlines and simple shapes. The production quality is clean and polished, with a focus on clear, readable visuals. The image treatment includes vibrant but pastel-leaning colors and a graphic design approach that feels playful and modern. Typography is clean and legible, integrated seamlessly with the visual elements. The style mimics platform-native visual language, making the ad instantly scannable and engaging in-feed. # Hooks Headline: 幸福なデザイナーは何が違うのか？ # Benefits - [object Object] # Features - [object Object] # Call to action レポートをダウンロード # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a question about what makes designers happy. This is from the brand's perspective, to pique the viewer's curiosity about design well-being. - A button is then shown encouraging the viewer to download a report. The brand uses this as a CTA, to provide valuable information to designers. - The ad includes a visual of a character surrounded by design-related elements. This illustrates the tools and components designers work with and reinforces the brand's understanding of their world.

# Ad summary This ad promotes Figma Make, a new AI tool built into Figma to help designers, PMs, and founders turn ideas into testable prototypes in minutes. The ad shows a demo of the product in action, illustrating how prompts typed in plain English can be turned into a working prototype with interactive elements. # Brand positioning Figma is presented as a leading design platform empowering users to easily create interactive prototypes in minutes, using AI. The brand positions itself as an innovative tool that democratizes design and reduces the traditional time constraints of digital product design and development, thereby enabling faster iteration and vision selling. # Product Figma Make is an AI-driven tool integrated within the Figma platform, enabling users to convert ideas into functional prototypes rapidly. It caters to designers, project managers, and founders by allowing them to create working prototypes from plain English prompts without coding knowledge. The tool supports iterative refinement through additional prompts and offers ready-to-test features like buttons, drop-down lists, and animations. Figma Make aims to eliminate the lengthy process of creating clickable, testable screens, providing an efficient way to bring visions to life, regardless of coding expertise. # Visual style The ad has a polished, modern aesthetic. It is edited with quick cuts and smooth transitions. The production quality is high, with a clean and professional look, designed to appeal to a tech-savvy audience. The pacing is fast, with numerous cuts per minute to keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Comment "Figma" # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The speaker introduces Figma Make, stating that anyone can now turn ideas into interactive prototypes in minutes. - 00:04–00:08 00:04–00:08 The speaker notes that turning static screens into something clickable and testable can take days. - 00:08–00:12 00:08–00:12 The speaker introduces Figma Make as AI built into Figma. - 00:12–00:22 00:12–00:22 The speaker shows the user how to type what they want into Figma Make, plain English, and shows how Figma AI turns the idea into a working prototype. - 00:22–00:30 00:22–00:30 The speaker shows a button dropdown list animation that is all ready to test. Demonstrates the function of editing it again. - 00:30–00:38 00:30–00:38 The speaker says no coding is necessary whether you are a designer, PM, or founder, trying to sell your vision. They show how Figma Make helps you get from idea to demo in the same day. - 00:38–00:43 00:38–00:43 The speaker asks the viewer to comment "Figma" and the link to try it will be DMd with free credits.

# Ad summary This ad is for Figma, a collaborative web application for interface design. It is a brightly colored image ad with the tagline "Take the shortest path from thought to thing." # Brand positioning Figma is presented as a cutting-edge, efficient, and user-friendly design platform that streamlines the creative process. The brand is associated with innovation and the simplification of complex workflows, positioning itself as a tool that enables users to swiftly transform their ideas into tangible designs. Figma focuses on bridging the gap between conceptualization and execution, appealing to designers and creators who value speed, collaboration, and direct translation of thought into product. # Product Figma is presented as a web application for interface design, enabling users to quickly turn their ideas into tangible designs. The ad emphasizes the efficiency and directness of the platform, suggesting it minimizes the steps required to bring a concept to life. The product is for designers and creators who value speed and collaboration. It works as the shortest path from thought to thing, implying a seamless design workflow. The ad aims to remove perceived barriers of complex design processes, positioning Figma as a user-friendly tool. # Visual style The ad features a clean, modern aesthetic with bright, saturated colors and simple shapes. The production quality appears highly polished, using vector graphics and a flat design style. The overall look mimics digital UI elements, such as code snippets and design blocks, to create a visual representation of the brand's product. The typography is clean and legible, further emphasizing the brand's focus on clarity and efficiency. The ad is designed to be scannable and eye-catching, leveraging bold colors and a straightforward layout to quickly communicate the brand's message. # Hooks Headline: Take the shortest path from thought to thing. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the Figma logo and tagline, "Take the shortest path from thought to thing," introducing Figma and its core value proposition of streamlining the design process from the brand's perspective. This message intends to immediately set the stage for a product that prioritizes efficiency and ease of use. - The ad then transitions into a visual representation, with code snippets, colorful design elements, and abstract shapes to suggest the creative process and the application's functions from the viewer's perspective. This suggests a dynamic and visually engaging environment, furthering the impression that Figma is not just about functionality but also about inspiring and facilitating creative flow.

# Ad summary This ad is an illustration with text aimed at designers, asking what is most important for them now and then offering a report download. # Brand positioning The brand is positioned as a helpful resource for designers, providing valuable insights and reports. It presents itself as a thought leader in the design space, aiming to help designers stay informed and relevant in their field. The ad's approach is functional, focusing on providing information and resources to improve designers' skills and knowledge. # Product The product being advertised is a report for designers that provides insights into what is most important for them in the current design landscape. The report is positioned as a valuable resource that can help designers stay informed and up-to-date. The ad encourages designers to download the report, implying that it will provide them with essential knowledge and tools to succeed. The ad seeks to overcome the barrier of uncertainty by offering actionable insights to help designers prioritize their efforts. # Visual style The visual style is illustrative and cartoon-like, using clean lines and flat colors. The composition is playful and abstract, combining mechanical and artistic elements. The color palette is soft and muted, creating a friendly and approachable feel. # Hooks Headline: 今、デザイナーにとって最も重要なことは何か? # Call to action レポートをダウンロード # Point of view - [object Object] # Storyline - The ad copy asks, "What is most important for designers now?" The brand is posing a question that appeals to designers, framing the ad as a discussion about their needs and priorities. - The ad offers a way to download a report. The brand highlights its product, the report, and provides a direct action for the audience to take. - The illustration depicts a hand holding a wrench tool turning into a paintbrush, symbolizing a blend of technical skill and artistic expression required in design.

# Ad summary This image ad features a cartoon-style illustration promoting the capabilities of AI in design. The visual depicts a wrench turning a paintbrush, symbolizing AI enhancing design skills. The ad includes text that translates to 'How AI elevates design proficiency' and a call to action to download a report. # Brand positioning This ad is positioned to showcase how AI technology can be integrated into the design process to enhance proficiency. The brand promotes a modern and innovative approach, aligning with technological advancements. It aims to push against traditional design norms by incorporating AI, appealing to users looking for efficiency and improved design skills. The brand positioning is functional, focusing on performance and simplicity by leveraging AI to make design more effective. # Product The advertised product is a resource or tool demonstrating how AI can improve design skills. It works by providing insights and methodologies to elevate a designer's proficiency. The product targets designers or creative professionals looking to enhance their skills with AI technology. Key details include the implication that AI can significantly boost design capabilities. The use occasion is for designers looking to improve their workflow and output. A purchase barrier addressed is the hesitation or uncertainty around adopting AI in design, which the ad attempts to overcome by showcasing its benefits. The ad suggests that the product can help designers stay competitive and efficient in their field. # Visual style The ad features a cartoon-style illustration with bold, flat colors and thick outlines, which gives it a playful, modern aesthetic. The production quality is clean and polished, resembling digital artwork. The visual motifs include abstract shapes and icons related to design and editing. The overall style is designed to be eye-catching and easily scannable, using a simple color palette and clear visual metaphors. # Hooks Headline: AI가 디자인 숙련 기술을 한층 끌어올리는 방법 # Benefits - [object Object] # Features - [object Object] # Call to action 보고서 다운로드 # Point of view - [object Object] # Storyline - The ad opens with a title explaining how AI elevates design proficiency. This sets the main promise and value proposition, as told from the brand's perspective, aiming to grab the audience's attention by highlighting the potential of AI in enhancing design skills. - The ad presents a visual of a wrench turning a paintbrush, symbolizing AI as a tool that enhances design capabilities. This is from the brand's perspective, illustrating the integration of technology and creativity and suggesting how AI can refine design processes. - The ad concludes with a 'Download Report' button. This directs the audience to take a specific action, guided by the brand, encouraging them to learn more about how AI can improve their design skills by accessing additional resources.

# Ad summary This image ad highlights the power of design systems to drive a new pace of product development. # Brand positioning The brand is positioned as an innovator in product development, promoting the use of design systems to accelerate the product development process. The ad uses a technology-driven aesthetic to emphasize its advanced approach to product development, aligning the brand with efficiency and modernization. The brand occupies a space that caters to businesses seeking to enhance their product development speed and effectiveness through streamlined design processes. # Product The product being advertised is a design system intended to speed up product development. The ad focuses on the system's ability to enhance the pace of development without explicitly detailing the components. The design system caters to businesses or teams looking to improve their product development efficiency. The USPs are implied through the ad's language and visuals, suggesting a focus on acceleration and enhanced capabilities in the design and development process. No specific purchase barriers are addressed directly. # Visual style The ad uses a clean, modern visual style with abstract representations of interconnectedness and digital design. The background is a light purple color, which provides a soft contrast to the darker text and design elements. The production quality appears to be polished, with a focus on conveying information clearly and efficiently. The visual motifs are geometric and tech-inspired, suggesting a connection to technology and innovation. Typography is integrated cleanly, contributing to the overall professional aesthetic. # Hooks Headline: 製品開発の 新しいペースを推進する デザインシステムの力 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by introducing the concept of using design systems to propel product development at a new pace, aiming to immediately capture the audience's attention by highlighting innovation. The message intends to position design systems as a catalyst for accelerating product creation from the brand's perspective. - The ad features a button with the text '詳細はこちら' (More Details), suggesting that more in-depth information about the design system is available, leading the viewer to seek further information. This is designed to move interested viewers further down the funnel, expressed from the brand's POV. - Abstract visuals illustrate the transformation of a product's design and development. This aims to provide a visual understanding of the systems' capabilities, shown from an abstract visual POV.

# Ad summary The ad features a woman describing how she used Figma Make to quickly create an app prototype that stores deleted text messages in under an hour. The ad shows examples of the app interface. # Brand positioning Figma Make is presented as a user-friendly prototyping tool that allows users to quickly brainstorm and create app prototypes without coding. The brand aligns with a functional and empowering tone, emphasizing simplicity and speed in bringing ideas to life. It pushes against the norm of complex coding requirements for app development, making it accessible to individuals with limited technical skills. The brand aims to occupy a space in the consumer's mind as an accessible solution to help make your ideas real. # Product Figma Make is an AI tool that helps individuals quickly brainstorm and build app prototypes. It allows users to add interactions for typing, deleting, and saving messages. It is designed for anyone with an idea who wants to think through it by actually making it. The ad claims you can create app prototypes in under an hour with no coding required. The app allows users to save texts that they never sent to reference when they are ready. # Visual style The ad features a blend of polished commercial and UGC styles. The editing includes a combination of quick cuts and static shots, with smooth transitions. The aesthetic is bright and airy, making the ad feel welcoming and accessible. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman asks, 'Ever wish that you could save the text that you never sent?' to introduce the concept of unsent messages and to empathize with the user. - 00:03–00:08 She asks, 'What if every risky text that you typed but then deleted still lived somewhere safe?' to build on the initial question, highlighting the need for a secure place to store these messages. - 00:08–00:14 She announces, 'I just built an app prototype that stores all of your deleted messages and it took me under an hour,' introducing the product as a solution to the problem. The focus is on the ease and speed of creation. - 00:14–00:21 She explains, 'I was inspired to capture those unsent texts. That way when you're feeling braver, you could go back and say what you should have said,' emphasizing the emotional value of the app in helping users articulate their thoughts. - 00:21–00:27 She shows text being typed, then reveals the product Figma Make by saying, 'So I used Figma Make to quickly brainstorm the concept and see if the idea even worked.' - 00:27–00:33 She describes, 'By prompting my ideas I was able to add interactions for typing, deleting, and saving my message,' to show the capabilities of Figma Make. - 00:33–00:41 She says, 'I iterated with Figma Make on different archive page concepts and I landed on this one. This is where all your risky unsent messages are stored,' to show the process of developing the app and the final storage solution. - 00:41–00:46 She says, 'When you're feeling ready, you can go ahead and finally press send,' which encourages users to take action on their saved messages. - 00:47–00:51 She concludes, 'And the best part is that I did this entirely in Figma Make with no coding required,' highlighting the ease of use and accessibility of the tool. - 00:51–00:57 Finally, she ends with, 'If you've ever had an idea and wanted to think through it by actually making it, this is how fast it can be,' to encourage potential users to consider Figma Make as a viable solution.

# Ad summary This ad promotes a design-related survey or study. It uses abstract visual elements to represent design, growth, and user experience, suggesting an increase in the need for design skills in the AI era. # Brand positioning Based on the logo, this brand appears to be in the design, UI/UX, or SaaS space. The brand values seem to be modern, clean, and professional. The company presents itself as an authoritative source on the increasing importance of design in the age of AI. It is pushing against the notion that AI will make design obsolete, promoting the continued need for design skills. # Product This ad promotes a downloadable survey or study, implied to provide insights into the increasing demand for design skills in the AI era. The product is aimed at professionals and those interested in the field of design. The ad presents the product as valuable and informative, intended for those who want to stay ahead in the design industry by understanding the latest trends and demands. # Visual style The ad has a modern, geometric, and minimalist visual style, featuring abstract illustrations with flat colors. The design uses a limited color palette and clean lines, creating a visually appealing and easy-to-understand composition. The overall look is clean and professional. # Hooks Headline: AI時代において、デザインへの需要は高まっています # Benefits - [object Object] # Features - [object Object] # Call to action 調査結果をダウンロード # Point of view - [object Object] # Storyline - The ad highlights that the need for design is increasing in the AI era, framing the context. This is the brand's statement of what's happening in the industry. - The ad presents an offer to download the results of a study. This is the brand presenting their solution and offering value by sharing their research. - The ad uses an abstract design featuring graphic elements to represent design and user experience. The brand uses abstract imagery to visually reinforce the core ideas in the ad.

# Ad summary This image ad promotes a team-based approach to the AI era, highlighting confidence, curiosity, and craftsmanship. # Brand positioning The brand in this ad positions itself as a guide for teams navigating the AI era. It emphasizes the importance of maintaining human values like confidence, curiosity, and craftsmanship in a rapidly changing technological landscape. The brand aims to occupy a space in the consumer's mind as a forward-thinking yet grounded entity that recognizes the significance of human skills in the age of AI. This positioning is both functional (providing guidance and resources) and emotional (instilling confidence and curiosity), aiming to appeal to organizations seeking to adapt to AI while preserving their core values. # Product The product being advertised is a downloadable report designed to guide teams through the AI era. The ad uses abstract imagery and text to convey the message that the report covers how to navigate the age of AI with confidence, curiosity, and craftsmanship. The advertisement does not explicitly state the report's specific contents but suggests that it addresses the challenge of integrating AI while upholding human values. # Visual style The ad features a modern, abstract visual style with a high production quality. The design uses a combination of geometric shapes and flowing lines to create a visually engaging image. There is a color gradient used in the background, transitioning from darker to lighter shades, with vibrant colors. The typography is clean and legible, set against a solid color background to ensure scannability. The overall style is disruptive and high-design, aiming to stand out in the feed. # Hooks Headline: 自信と好奇心、そしてクラフトを大切にしながら、チームをAI時代へ導く # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action レポートをダウンロード # Point of view - [object Object] # Storyline - The ad opens by highlighting the importance of confidence, curiosity, and craftsmanship, setting the stage for the brand's core values. This message comes from the brand, emphasizing their guiding principles for teams in the AI era. - It then mentions guiding teams into the AI era, solidifying the ad's focus on adaptation and innovation. The brand highlights their commitment to helping organizations navigate the age of AI. - The ad concludes with a call to action to download the report, encouraging viewers to take the next step and access the offered resource. The brand wants the viewer to download the report to learn more.

# Ad summary The ad illustrates the concept of how robust code begins with a strong design system, using an abstract visual metaphor of a butterfly evolving from a simple set of connections to a more complex structure. # Brand positioning The brand is visually represented by a geometric logo, associating it with precision, design thinking, and the tech industry. Its positioning focuses on being fundamental to creating robust and enduring digital solutions. The visuals and messaging suggest a forward-thinking approach, emphasizing strong foundations for technology and software development. The brand aims to occupy the space of a foundational resource, guiding developers and designers with a focus on structural integrity. # Product The featured product is a report, as suggested by the call to action to “read the report”. It serves as a resource for understanding how solid code stems from a well-thought-out design system. This report aims to address the challenges developers face in creating sustainable and robust applications, emphasizing the importance of design structure. The visual metaphor of a developing system evolving into a butterfly suggests that the report is for those looking to create systems that are not only functional but also adaptable and elegant in their design. # Visual style The ad has a clean, minimalist style with a light blue background. It uses geometric shapes to visualize abstract design concepts, creating a modern and tech-forward aesthetic. The image treatment appears to be flat and uses a limited color palette, enhancing clarity and scannability. The typography integration is simple and legible, fitting with the overall minimalist design. The ad contrasts the more complex design with the 8-bit design, implying design evolution. # Hooks Headline: 本番環境に耐えるコードは 強固なデザインシステム から始まる # Benefits - [object Object] # Features - [object Object] # Call to action レポートを読む # Point of view - [object Object] # Storyline - The ad begins by stating that enduring code starts with a strong design system. The intention is to set the theme of the importance of design foundations, being told from the brand's perspective to position themselves as experts in design systems. - It shows a visual progression of a network of points evolving through several stages, starting from scattered points to a more recognizable structure resembling a butterfly. This visual is included to show the stages of growing more complex, and it is seen from the brand's perspective to highlight the need for a strong base. - The ad concludes with a call to action to read the report. The intention here is to invite viewers to learn more, from the brand's perspective, about how to implement strong design systems, encouraging them to engage with the brand's content.

# Ad summary This image ad highlights the growing demand for design in the AI era. It features abstract geometric graphics and includes a call to action to download research findings. # Brand positioning The brand appears to position itself as being at the forefront of the intersection between artificial intelligence and design. The ad implies that the brand offers resources or research related to design in the context of AI, suggesting an expertise and forward-thinking approach. The brand appears to be functional, offering research-based insights rather than emotional appeals. # Product The ad promotes access to research findings that are related to the increasing demand for design in the AI era. The research findings are presented as a valuable resource that users can download. The ad is geared towards those who are interested in the relationship between design and AI, possibly designers, researchers, or business professionals. # Visual style The ad has a minimalist visual style with a focus on geometric shapes and a muted color palette. The production quality appears to be clean and modern, using flat design elements without gradients or shading. The typography is simple and legible, with text arranged in a straightforward manner. The overall aesthetic feels professional and corporate. The abstract geometric design functions as a visual motif, adding a layer of abstraction and modernity to the design. # Hooks Headline: AI時代において、デザインへの需要は高まっています # Benefits - [object Object] # Features - [object Object] # Call to action 調査結果をダウンロード # Point of view - [object Object] - [object Object] # Storyline - The top section highlights the core message: 'In the AI era, the demand for design is increasing.' This message comes from the brand to establish the relevance of their offering in the context of current technological trends. It seeks to capture the viewer's attention and establish a clear need or problem that the brand's research can address. - The call-to-action button labeled 'Download research results' offers viewers a way to learn more about the central message. This CTA comes from the brand as a direct invitation to engage with their content, driving viewers further down the funnel. - The abstract, colorful, geometric artwork serves to catch the eye. This image is coming from the brand in an effort to draw the viewer in and create visual interest. The use of arrows and a smiling face gives the impression of growth and satisfaction.