How Feel Reformed Advertises on Meta

# Ad summary An ad showcasing the various flavors of Reformed Collagen Matcha. The video features a woman in her kitchen sampling different flavors and then sharing her thoughts on the flavor, benefits, and value of the product. # Brand positioning Reformed is presented as a purveyor of premium matcha, offering a diverse range of flavors to cater to different palates. Positioned as a health-conscious brand, it combines the benefits of collagen, functional mushrooms, vitamins, and minerals. The brand stands out by providing sugar-free matcha options that don't compromise on taste, thus catering to individuals who are health-conscious but still enjoy flavorful beverages. The brand aligns with a lifestyle focused on wellness, beauty, and energy, and pushes against the norm of sugary drinks. # Product Reformed Collagen Matcha is a powdered drink mix that combines matcha with collagen, functional mushrooms like lion's mane and chaga, vitamins, and minerals. It is available in four flavors: vanilla, coconut, blueberry, and strawberry. Each cup contains 10 grams of protein, 21 vitamins and minerals, and no sugar. It provides a steady energy increase and enhanced cognitive alertness and is also suitable for muscle recovery and hair, nail, and skin rejuvenation. This is advertised as a tasty and healthy alternative to regular matcha, offering a sugar-free option that doesn't compromise flavor. It’s a solution for health-conscious individuals seeking an easy and delicious way to incorporate collagen, matcha, and other beneficial ingredients into their daily routine. # Visual style The ad has a polished UGC feel with a focus on natural lighting. The editing style includes quick cuts during product preparation and taste tests, creating a sense of energy. The production quality is a hybrid, combining casual, relatable kitchen scenes with stylized shots of the product and ingredients. The pacing is fast, with frequent cuts to maintain engagement. Audio-visual sync is present, with text overlays timed to emphasize key benefits and product features. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action If you order any of these flavors right now, you'll get a starter kit worth £70 worth of accessories for completely free with your order. # Point of view - [object Object] # Storyline - 00:00–00:05 A woman stands in her kitchen in front of four bags of Reformed Collagen Matcha powder. - 00:00–00:05 She says she's trying all the Reformed collagen matcha flavors so the audience doesn’t have to. This is a direct address, framed as a favor, instantly grabbing attention with a relatable pitch. - 00:05–00:11 Various shots of preparing the matcha drinks with ingredients including: the matcha powder, milk, and water. - 00:11–00:12 A shot of the prepared matcha drink is shown in a glass that reads “Reformed”. - 00:12–00:14 The woman prepares to taste the vanilla flavor while identifying it by name. She sips the drink. - 00:14–00:19 She describes the vanilla flavor as "like Madagascan vanilla custard", with a "buttery, creamy" taste. - 00:20–00:26 More shots of preparing the matcha drinks with ingredients including: the matcha powder, milk, and water. - 00:26–00:27 The woman prepares to taste the coconut flavor, taking a whiff of the bag, and identifying it by name. - 00:28–00:29 She says it smells like a Raffaello. This implies that the flavor is rich and desirable. - 00:29–00:31 She prepares to taste the coconut flavor and sips the drink. - 00:32–00:35 She finds the coconut flavor "genuinely amazing", delivered with surprise and enthusiasm. - 00:36–00:37 The woman prepares to taste the strawberry flavor, taking a whiff of the bag, and identifying it by name. - 00:38–00:39 She says it’s giving red starburst. This conveys a flavor she recognizes. - 00:40–00:44 The woman prepares the matcha drinks and highlights that there are many health benefits. - 00:44–00:46 Text overlay says "10g of protein" and shows the powders being put in a bag - 00:46–00:55 She points out the functional mushrooms, marine collagen, and vitamins and minerals. - 00:56–00:58 The woman prepares to taste the flavors. - 00:58–01:01 She describes the strawberry as a strawberry milkshake and shares her enthusiasm. - 01:02–01:04 She prepares to taste the blueberry flavor and identifies it by name. - 01:05–01:10 She says it’s a no brainer. It’s so much better for you and there's no point drinking the other ones. - 01:10–01:14 She says it’s the best afternoon of her life. She can’t pick a favorite but is between two flavors. - 01:14–01:19 She ends the video by saying if you order any of the flavors you will get a £70 starter kit completely free.

# Ad summary This ad is a testimonial for a protein supplement. It calls out its benefits for someone who trains five days a week and is trying to hit their protein goals and contains a free offer for a whole starter kit. # Brand positioning The brand, "Reformed," as shown in this ad, is positioning itself as a provider of supplements tailored for individuals with an active lifestyle, particularly those engaged in frequent, intense training. The brand emphasizes functional ingredients like collagen and lion's mane mushroom, alongside a high protein content and a blend of vitamins and minerals, suggesting a focus on both performance enhancement and overall wellness. By showcasing a fit, shirtless man, the brand aligns itself with a lifestyle of dedication, discipline, and a pursuit of physical excellence, making it appealing to health-conscious individuals who prioritize results. # Product The featured product is a protein supplement designed to support individuals who train five days a week and aim to meet their protein goals. It contains 15 grams of protein, collagen, functional mushrooms like lion's mane, and 21 vitamins and minerals. The supplement is intended to enhance physical performance and overall wellness. The ad mentions the availability of a "whole starter kit" with purchase, enticing potential buyers with a comprehensive product offering. The ad addresses the need for convenient and effective supplementation for those with rigorous training routines. # Visual style The visual style is casual, with a clear focus on the man's physique and the product. The image quality is high but not overly polished, creating a sense of authenticity and accessibility. The lighting is natural. The color palette is neutral, with grays and whites dominating, allowing the product and the man to stand out. The layered text boxes provide clear information without being visually overwhelming. # Hooks Headline: This has been a game changer for someone who trains 5 days a week trying to hit their protein goals!! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Order now # Point of view - [object Object] - [object Object] # Storyline - From the customer's point of view, the ad opens with a testimonial stating, "This has been a game changer for someone who trains 5 days a week trying to hit their protein goals!!" The message emphasizes the product's effectiveness for individuals with demanding training schedules, aiming to resonate with those who struggle to meet their protein needs, and positions the product as a high-impact solution. - From the brand's point of view, the ad proceeds to highlight the supplement's key features, including "- 15 grams of protein - Collagen - Functional mushrooms like lion's mane - 21 vitamins and minerals." The brand conveys the product's benefits for muscle support and overall well-being to showcase the comprehensive benefits it offers. - From the brand's point of view, the ad concludes with a call to action: "Order now and you can get the whole starter kit for FREE." This offer is designed to incentivize immediate action and increase the perceived value of the purchase. It lowers the barrier to entry by making the product more accessible and appealing.

# Ad summary A female creator shares why she likes the Reform's Collagen Matcha powder product. She explains it contains 21 vitamins and minerals, as well as mushrooms such as lion's mane and chaga. It also has marine collagen, which is good for hair, skin, and nails, and 10g of protein. The matcha is slow release, meaning that it doesn't give you an anxious feeling. She highlights that it comes in a glass cup and is easy to take on-the-go. # Brand positioning Reform is presented as a modern wellness brand focused on creating health drinks with added benefits. The brand's products contain high-quality ingredients for health-conscious consumers who desire convenience. Reform positions itself as a premium brand, indicated by its ingredient quality and focus on sustainability (glass cup). The brand seems to promote simplicity by offering a streamlined routine (one-step drink mix) and health benefits. # Product Reform's Collagen Matcha is a powdered drink mix intended to be combined with milk or water for a health drink. It is advertised to contain 21 vitamins and minerals as well as mushrooms such as lion's mane and chaga. Each serving contains 10g of protein and marine collagen, which the ad claims is beneficial for the consumer's hair, skin, and nails. It is promoted as a slow-release caffeine source. It comes in multiple flavors such as vanilla and coconut. The product is easy to prepare in a glass takeaway cup, and it is promoted as a quick and convenient way to consume a nutritious and balanced health drink on the go. # Visual style The ad has a polished, casual feel, indicating a hybrid of UGC and commercial production quality. There are smooth transitions and static shots throughout the ad. The pace is consistent and medium. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I will leave the link below if you're interested # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator introduces Reform's Collagen Matcha and states that she is obsessed with it. The brand is positioned as a go-to product that she is excited to share. - 00:04–00:17 00:04–00:17 She lists the benefits and ingredients of the drink, including 21 vitamins and minerals, lion's mane and chaga, marine collagen, and 10g of protein. The drink is positioned as a multi-benefit health drink. - 00:17–00:23 00:17–00:23 The creator says that she can drink the matcha on her way to pilates. This showcases the drink as a quick and easy health drink to grab before a workout. - 00:23–00:27 00:23–00:27 Next, the product is shown being prepared. This shows how easy it is to make the drink. - 00:27–00:35 00:27–00:35 She states that it tastes good because it is ceremonial grade matcha. She also lists other available flavors. The brand is positioned as high-quality and diverse. - 00:35–00:48 00:35–00:48 The creator explains that the slow-release caffeine means that you won't get a caffeine spike like you would with coffee. She states the added protein makes it a balanced drink. This addresses the potential hesitation of switching from coffee to matcha by highlighting its benefits. - 00:49–00:58 00:49–00:58 She highlights that it is quick to make and comes in a glass cup so it is easy to take on-the-go. The drink is positioned as quick, easy, and accessible. - 00:58–01:07 00:58–01:07 She advertises that a 70 pound starter kit is free on your first order. This incentivizes the viewer to buy the drink. - 01:07–01:11 01:07–01:11 The creator says that she will leave the link below if you are interested. She then takes a sip of the drink, which communicates that the drink is enjoyable.

# Ad summary This ad for Reformed Black Coffee promotes its health benefits and value by comparing it to a leading protein brand that is full of artificial ingredients and cooking chicken breast in the early morning. # Brand positioning Reformed is presented as a brand that values health and natural ingredients. The brand seeks to occupy the space in the consumer's mind as a healthy alternative to overly processed protein powders and inconvenient whole food options. Reformed aligns with a lifestyle of convenience, health-consciousness, and transparency, pushing against the norm of artificial ingredients and high prices in the supplement industry. The brand's positioning is both functional, emphasizing clean ingredients and nutritional benefits, and emotional, appealing to the desire for a healthy and convenient lifestyle. # Product Reformed Black Coffee is promoted as a healthy and convenient alternative to traditional protein powders and whole foods for those seeking a protein boost in the morning. It is a coffee-based supplement containing 15g of collagen protein, 81 calories, lion's mane, chaga, MCT powder, 21 vitamins and minerals, and 100% Colombian coffee beans. The ad addresses the purchase barriers of cost and convenience associated with whole foods and the concern over artificial ingredients in protein powders. It is portrayed as a value-for-money option that is also convenient to prepare and consume in the morning. # Visual style The ad has a UGC-style aesthetic, with a casual, unpolished feel. It utilizes quick cuts and jump cuts to maintain a fast pace. The production quality is a hybrid, blending elements of a polished commercial with the raw authenticity of UGC. The pacing is quick, with cuts every few seconds. The cuts are timed to coincide with the beats of the music and the speaker's key points. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Pick it up today # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A man holds a white container of whey protein powder and asks if the viewer wants 15 grams of protein in the morning. - 00:02–00:06 00:02–00:06 He points out that most guys start their day with whey protein, and says the price makes sense. - 00:06–00:14 00:06–00:14 He flips the container over and reads the ingredients, listing off maltodextrin, sucralose, soy lecithin, and artificial flavoring, conveying that the whey protein is processed. - 00:15–00:27 00:15–00:27 He pivots to whole foods, holding a package of chicken breast, stating that it’s the honest answer and that it contains nothing artificial, but acknowledges that packs of chicken are expensive, implying that chicken breast is an inconvenient option. - 00:27–00:29 00:27–00:29 The man suggests that he has found a solution, suggesting he has a better option. - 00:30–00:41 00:30–00:41 He presents a bag of Reformed coffee, which costs £1.50, has 81 calories and 15 grams of collagen protein, as well as lion's mane, chaga, MCT powder, 21 vitamins and minerals, and 100% Colombian coffee beans. He says it's what you were going to make in the morning anyway. - 00:41–00:46 00:41–00:46 He froths the drink with an electric frother, and shows off the final product, reinforcing how good of a choice this is. - 00:47–00:49 00:47–00:49 Another man drinks the coffee, as the main speaker says, "I’ll do you one better," promising even more value. - 00:50–00:53 00:50–00:53 He states that if the viewer picks up the coffee today, he will even throw in £70 worth of free accessories, highlighting the amazing deal. - 00:53–00:54 00:53–00:54 He concludes the ad by saying not to say he doesn't do anything for the viewer, reinforcing how much he is giving.

# Ad summary This ad promotes Reformed brand black coffee that contains hydrolyzed collagen, Lion's mane and Chaga mushrooms, MCT powder, 21 vitamins and minerals and 100% Colombian coffee. The ad contrasts the calories and protein of Reformed coffee against several popular breakfast foods. # Brand positioning Reformed is positioned as a brand focused on helping consumers start their day with an easy way to achieve a high-protein, collagen-rich, and vitamin-packed coffee. The brand aims to occupy the space in the consumer's mind as a purveyor of convenient health-focused coffee that helps people be more mindful of their health and nutrition, without sacrificing the enjoyment and routine of drinking coffee. The brand appeals to people who want to improve their health and beauty routines by providing the key ingredients to do so in a coffee product. # Product The advertised product is Reformed brand black coffee, which is marketed as a convenient way to get 15 grams of protein, collagen, vitamins, and minerals in one's morning routine. It is targeted towards people who enjoy coffee but also want to optimize their nutritional intake. The coffee contains hydrolyzed collagen, Lion's mane and Chaga mushrooms, MCT powder, 21 vitamins and minerals, and is made of 100% Colombian coffee. This provides a balance of protein, nutrients, and the familiar taste of coffee, without adding extra calories. The ad directly addresses concerns about consuming large amounts of high-calorie foods to reach the same protein levels. # Visual style The ad has a polished and clean aesthetic, with a focus on clear visuals and straightforward information delivery. The editing style is quick, with cuts that highlight the various food items, ingredients, and steps in the coffee-making process. The production quality appears to be a hybrid between UGC and a polished commercial. The pacing is fast, with cuts timed to match the information being delivered, creating an engaging rhythm. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get it now # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the creator asking if the viewer wants 15 grams of protein at 8 AM with no calories. - 00:03–00:17 The creator recommends bone broth, and then contrasts it with other popular breakfast choices such as 4 tablespoons of peanut butter, a bowl of chia seeds, and hummus. - 00:17–00:19 She points out these alternatives contain 350-500 calories each. - 00:19–00:28 She presents Greek yogurt as another alternative, but notes that you would need to eat 4-5 containers to get the equivalent protein, totaling 650 calories. - 00:28–00:30 The creator introduces Reformed coffee, noting that it contains 81 calories per serving. - 00:31–00:37 The creator illustrates that the calorie count of Reformed coffee equals a single digestive biscuit or a small splash of milk in tea. - 00:37–00:46 She shows the contents of the Reformed brand coffee, including the protein, coffee, vitamins and minerals. - 00:46–00:48 She adds that it tastes exactly like what you would want at 8 AM. - 00:48–00:51 The creator says you aren't adding anything to your morning but getting more out of what you were already doing. - 00:51–00:55 She calls Reformed coffee a "game changer if you're being intentional about calories." - 00:55–00:58 The creator finishes by mentioning that you can get 70 pounds worth of free accessories when you buy the coffee.

# Ad summary This ad promotes Reformed Black Coffee, a coffee product that includes creatine, Lion's Mane, Chaga, 21 vitamins and minerals. The ad features a man discussing how recovery starts in the morning and how this coffee is designed to help support recovery, energy, focus, and overall well-being. He adds a scoop of the coffee to a clear jar and then brews it in a machine with hot water. The man also discusses a promotion: 20% off plus a starter kit on the first order. # Brand positioning Reformed is presented as a natural innovation brand offering a convenient and effective solution for holistic energy, coffee, and recovery. Positioned as a daily source of holistic energy, coffee has been crafted by health professionals to deliver heightened focus and mental clarity. The brand aims to occupy the space of simplifying wellness routines, offering all-in-one functionality that eliminates the need for multiple products. It aligns with a health-conscious lifestyle, catering to individuals who prioritize convenience without sacrificing the quality of their supplement intake. The brand pushes against the norm of juggling multiple products for focus, energy, and recovery, offering a single cup solution. # Product Reformed Black Coffee is a powdered coffee mix designed for daily holistic energy, heightened focus, and mental clarity. The product contains caffeine, 21 essential vitamins and minerals, 5g of creatine, Lion’s Mane, and Chaga. It is positioned for individuals who train hard and wake up sore, stiff, and low on energy. The ad addresses the pain point of juggling multiple products by providing all necessary supplements and caffeine in a single cup. It is prepared by adding one scoop of the powder to hot water, mixing, and drinking, so it is intended to be quick and easy to make. The ad highlights that this product tastes like proper coffee and provides support for focus, energy, and overall well-being without the need to manage multiple products. # Visual style The ad has a casual and friendly visual style. The editing rhythm is slow, with static shots and smooth transitions. The production quality is polished commercial. The pacing is consistent throughout, with approximately 2 cuts per minute. Product actions and text overlays are often timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You can get 20% off plus a full £70 starter kit free on your first order. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man in a hot tub stating, "Most people think recovery starts after training." He then gets out of the tub. - 00:02–00:04 00:02–00:04 The man picks up a glass with the word "Reformed" on it, and the voiceover asks, "But what if it actually starts with your morning coffee?" - 00:04–00:06 00:04–00:06 A montage shows the man exercising. The voiceover says, "If you're training hard but you're waking up sore, stiff and low on energy..." - 00:06–00:08 00:06–00:08 The man puts creatine powder into the jar and the voiceover states, "Your recovery might be the missing piece." - 00:09–00:11 00:09–00:11 The man reaches for a bag of the coffee. The voiceover states, "That's why I like to keep things simple. I discovered creatine coffee..." - 00:11–00:16 00:11–00:16 The man adds a spoonful of the creatine coffee to the jar. The voiceover continues, "...that contains 5 grams of creatine, Lion's Mane, Chaga, and essential vitamins and minerals all in one cup." - 00:17–00:19 00:17–00:19 The man puts the coffee into the machine. The voiceover explains, "Just one scoop, hot water, quick mix, done." - 00:20–00:24 00:20–00:24 The man is sitting at the table, mixing his coffee, taking a sip, and enjoying it. He states, "So before you even leave the house, you've supported your recovery for the day, and it actually tastes like proper coffee." - 00:25–00:28 00:25–00:28 The ad shows the man working out. The voiceover explains, "You're getting added support for focus, energy, and overall well-being without juggling multiple products." - 00:29–00:34 00:29–00:34 The man picks up a bag of the product. The voiceover concludes, "If you want to simplify your routine, you can get 20% off plus a full £70 starter kit free on your first order."

# Ad summary The ad promotes Reformed Collagen Ceremonial Matcha, highlighting its benefits such as reduced bloating, increased energy, and improved focus. The ad features a creator sharing her personal experience and claiming the matcha has replaced multiple supplements, contributing to a flatter stomach, faster recovery, and improved mental clarity. It also includes a limited-time offer for a free starter kit with the first order. # Brand positioning Reformed aims to occupy a space in the consumer's mind as a holistic and convenient solution for daily wellness. The brand aligns with a lifestyle focused on natural innovation, health, and simplification of supplement routines. It seeks to push against the norm of taking multiple supplements by offering a single, all-in-one matcha product. The brand positioning is both functional (providing energy, focus, and reducing bloating) and emotional (helping customers feel like themselves again). # Product Reformed Collagen Ceremonial Matcha is a drink mix designed to replace multiple supplements with a single daily serving. It contains collagen, 21 vitamins and minerals, and organic mushrooms. Key features include 10 grams of protein per serving, marine collagen for skin and joints, and Lion's Mane & Chaga mushrooms for focus. The product addresses the purchase barriers of taking multiple supplements by offering a convenient, all-in-one solution. The ad suggests that this product is worth trying to reduce bloating, improve energy without anxiety, enhance focus, and achieve faster recovery times. The ad tells the viewer that the product will help them feel like themselves again. # Visual style The ad has a polished UGC feel with bright, natural lighting and a fast-paced editing style. The production quality is a hybrid of casual and commercial. Cuts and text overlays are timed to voiceover lines. Editing style includes quick cuts, static shots, and smooth transitions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try Reformed # Point of view - [object Object] # Storyline - 00:00–00:03 The creator starts by mentioning the results she achieved by drinking matcha for 30 days. - 00:03–00:08 She shares that she switched to Reformed collagen matcha, stating that it's the only thing that has worked. - 00:08–00:13 She highlights the benefits of the matcha, including helping with bloating and giving her energy without feeling anxious or jittery. - 00:13–00:20 The creator details the key ingredients, mentioning 10g of protein, marine collagen, and Lion's Mane & Chaga mushrooms. - 00:20–00:25 She claims that it has replaced 4 supplements with one morning cup of matcha. This is from the customer's perspective, in a casual and enthusiastic tone. - 00:25–00:34 She highlights women her age raving about it for bloating and tired stomachs. - 00:34–00:43 She shares that after trying it for 30 days, her stomach was flatter within 10 days and she started seeing definition after a month, along with faster recovery time. - 00:43–00:52 The creator expresses how she feels like herself again, has energy without crashing, and experiences improved brain function in meetings. - 00:52–00:56 She talks about simplifying the supplement routine by not spending 20 minutes every morning deciding what supplements to take. - 00:56–01:03 She says that if you are feeling puffy and foggy, and need five different supplements to function, try Reformed. - 01:03–01:07 She says to look at the difference in her and to order now. - 01:07–01:15 She highlights that they have an offer on where you get the starter kit worth £70 absolutely free with your first order.

# Ad summary This ad promotes Reformed Coffee, a collagen coffee product. The ad compares Reformed Coffee to other pre-workout snacks and drinks, saying it has fewer calories and the benefits of collagen, 21 vitamins and minerals, and Colombian coffee. # Brand positioning Reformed Coffee presents itself as a natural and effective pre-workout coffee alternative. The brand emphasizes holistic energy and natural ingredients, aiming to offer a healthier option compared to traditional high-calorie, high-sugar snacks. By positioning itself as a source of "holistic energy" crafted from "natural's finest natural ingredients," Reformed Coffee seeks to occupy the space of a functional yet health-conscious choice for those seeking to optimize their daily performance. The tone promotes a balanced lifestyle, contrasting with the norms of high-calorie, quick-fix energy sources, aligning with values of mindful nutrition and comprehensive well-being. The brand positioning is both functional (providing energy and protein) and emotional (enhancing focus, growth, and vitality). # Product Reformed Coffee is a black coffee product infused with collagen, Lion's Mane & Chaga mushrooms, and 21 vitamins & minerals, designed as a pre-workout boost. It claims to provide 15g of protein at only 83 calories per serving. It utilizes 100% Colombian coffee beans. The product is for people who train before 7 AM and need to get 15 grams of protein without feeling heavy. It addresses the purchase barriers of high calories, high sugar, and digestion issues associated with traditional pre-workout snacks like protein shakes, greek yogurt, and protein bars. It comes in a 220g package and requires the user to mix the powder with hot water. # Visual style The ad combines UGC-style footage with some cleaner, more polished shots, creating a hybrid feel. Editing involves quick cuts and jump cuts. The pacing is fairly quick, averaging about 5-6 cuts per minute. The audio and visuals are synced in several places. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Now is a great time to order. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the voiceover asking if you train before 7 a.m., establishing the target audience of early morning exercisers. The perspective is from the brand addressing potential customers directly. The tone is relatable and understanding of the challenges of early training. - 00:01–00:05 The narrator states that getting 15 grams of protein without feeling heavy is almost impossible, highlighting a common pain point for early morning trainers. The brand voice empathizes with the audience's challenges. - 00:05–00:10 The ad presents eggs as an obvious solution, then points out the time-consuming nature of scrambling, cooking, cleaning, and eating them. The message is that traditional solutions are inconvenient, from the brand's perspective. - 00:10–00:15 The narrator moves on to protein shakes, critiquing their 300-400 calories as too heavy. The perspective is from the brand, positioning its product as a lighter alternative. - 00:15–00:18 Greek yogurt is presented as another option, but it is faulted for its 200-calorie count. This continues the brand’s comparison of its product as lighter than common alternatives. - 00:18–00:24 The ad shows that two protein bars are needed to hit daily protein goals, which totals 500 calories and enough sugar to spike blood sugar before starting a workout. The brand contrasts this with their lower-calorie alternative. - 00:24–00:26 The ad introduces Reformed Coffee as a solution, stating that it is only 83 calories. The brand directly pitches its product as a better option than the alternatives mentioned. - 00:26–00:33 The ad details the benefits of Reformed Coffee: 15g of protein, collagen, Lion's Mane & Chaga mushrooms, and 21 vitamins & minerals. The brand showcases the value and health benefits of its product. - 00:33–00:36 The voiceover highlights that Reformed Coffee tastes like real Colombian coffee, reinforcing its quality. The brand assures customers that it provides the taste they desire. - 00:36–00:39 The ad reiterates that Reformed Coffee isn't adding a meal to the morning but enhancing existing routines, suggesting it as a seamless addition. This is the brand's perspective. - 00:40–00:42 The voiceover claims this product changes everything if you are training in a deficit, appealing to a specific audience in the fitness community. The brand positions its product as a game-changer. - 00:42–00:47 The ad promotes ordering now and getting the £70 starter kit for free on the first order, creating a sense of urgency. The brand provides an incentive to purchase.

# Ad summary A woman discusses how coffee was causing her bloating and how switching to Reformed collagen matcha has helped reduce the bloating. She is promoting the product's starter kit. # Brand positioning Reformed is presented as a premium natural health brand offering a collagen matcha powder. The brand distinguishes itself by focusing on functional ingredients that optimize overall wellness from the inside out by offering benefits like reduced bloating, glowing skin, and sustained energy. Unlike the bloat-inducing effects of coffee, Reformed aligns with a lifestyle of holistic self-care and conscious consumption. The brand positions itself as a solution for achieving a naturally radiant, energetic, and balanced state. # Product Reformed Collagen Ceremonial Matcha is a green powder designed as a coffee replacement. It is marketed as a natural innovation, infused with an essential blend of 21 vitamins, minerals and organic adaptogens. Reformed contains ceremonial grade matcha from Japan, marine collagen, 10 grams of protein and Lion's Mane to provide focus. This alternative delivers sustained energy and reduces cortisol levels to eliminate bloating. The ad also presents the Reformed starter kit which comes with the matcha powder, a glass with the brand logo, a frother, a spoon, and a container. # Visual style The ad has a UGC feel with bright, natural lighting. The editing features mostly static shots with a couple of smooth transitions. The ad combines real-life testimonials and product demonstrations with personal vlogging, which supports the intended tone of a casual, relatable recommendation. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The speaker expresses that she wishes someone told her that coffee was causing her bloating. - 00:05–00:12 The speaker explains that drinking coffee on an empty stomach spikes cortisol, which is a stress hormone that triggers inflammation in the gut. - 00:12–00:27 The speaker says that she switched to Reformed collagen matcha three months ago and her coffee bloat disappeared, her face looks less puffy, and she fits better in her jeans. - 00:27–00:38 The speaker specifies that she switched her morning coffee for the matcha. She adds that it is ceremonial grade matcha that has marine collagen, 10 grams of protein, Lion's mane and 21 vitamins and minerals. - 00:38–00:44 The speaker explains that instead of spiking cortisol, it lowers it. She suggests that with the matcha, the customer will get sustained energy, glowing skin and zero bloat. - 00:45–00:49 The speaker adds that it is the easiest switch and that the customer gets a full supplement stack in the morning matcha. - 00:50–00:58 The speaker says that now is the perfect time to order because they are running an amazing offer where the customer will get the whole starter kit worth £70 completely free on their first order.

# Ad summary The ad starts with the common struggles of women in perimenopause. It then introduces Reformed Collagen Black Coffee as the solution to these struggles. # Brand positioning Reformed positions itself as a wellness brand focused on delivering functional, nutritional products aimed at simplifying health routines. The ad promotes convenience and efficiency, pushing against the norm of complex supplement regimens by offering an all-in-one coffee blend. The brand seems to occupy a space between performance and simplicity, catering to individuals who want health benefits without the hassle. It promotes a lifestyle of ease and holistic well-being, suggesting that achieving health goals can be both functional and enjoyable. # Product Reformed Collagen Black Coffee is presented as a coffee product that delivers protein, hydrolyzed collagen, vitamins, and minerals. It contains lion's mane and chaga mushrooms. It has 15 grams of protein and 21 vitamins and minerals while being zero sugar and under 90 calories. It is intended to keep the consumer full until lunch, help hit protein goals without trying, makes skin look younger, and replaces an entire supplement stack before 8 AM. # Visual style The ad uses a blend of UGC-style footage and polished commercial shots. The editing is quick-paced, with cuts synchronized to the voiceover. The visual motif is a blend of home settings and outdoor shots, creating a casual and authentic feel. Pacing is consistent, with many cuts per minute. The combination of relaxed visuals and scripted voiceover lines creates a hybrid style aimed at capturing attention. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link to get the starter kit worth £70 free with your first order. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A woman sits on a couch and says she needs to eat more protein. - 00:02–00:03 A woman sits in a yoga position and states she needs to regulate cortisol. - 00:04–00:04 A woman stands in a kitchen filled with supplements and says she needs to take collagen. - 00:05–00:05 A woman in workout gear says she needs to go to the gym. - 00:06–00:07 A woman cries intensely and says she needs to balance her hormones. - 00:07–00:09 The camera shows a hand holding supplements while the woman says she needs to take supplements. - 00:09–00:10 The camera shows a person's hand holding a healthy snack while the woman says she needs to eat healthier. - 00:11–00:12 A woman's hands pinch belly fat, while the woman says she needs to lose belly fat. - 00:12–00:13 A woman dispenses whipped cream directly into her mouth as she says she needs to eat less sugar. - 00:14–00:16 The narrator pivots away from the struggles of perimenopause and says 'Or' and then a hand holds up a glass bottle of Reformed Collagen Black Coffee. - 00:17–00:18 A woman is shown outside leaning against a white column drinking a glass bottle of Reformed Collagen Black Coffee while the narrator states it has 'A daily dose of hydrolyzed collagen' - 00:19–00:21 Close up of bag of coffee that states Lion's Mane and Chaga Mushroom - 00:21–00:22 The label of the coffee bag is shown that states '21 Vitamins and minerals' - 00:22–00:23 Close up of a glass of coffee with a straw as the narrator states that it is 'under 90 calories' - 00:23–00:25 A woman sips a glass bottle of coffee as the narrator states that it 'tastes like proper coffee' - 00:26–00:27 A woman is shown on a treadmill at a gym, as the narrator states that the coffee 'Keeps you full until lunch' - 00:27–00:29 A woman twists the cap on a glass bottle of coffee as the narrator states that the coffee 'Helps you hit your protein without trying' - 00:30–00:31 A woman holds her face and neck with one hand as the narrator states that the coffee 'makes your skin look younger' - 00:31–00:32 The narrator states that the coffee 'replaces your entire supplement stack' while a hand holds several white supplements. - 00:32–00:33 A woman drinks from a glass bottle of coffee as the narrator states 'before 8 AM' - 00:33–00:34 A bag of Reformed Collagen Black Coffee rests on a counter as the narrator says 'Click the link' - 00:34–00:38 A set of Reformed Collagen Black Coffee items rest on a table as the narrator states 'to get the starter kit worth £70 free with your first order'

# Ad summary string # Brand positioning Reformed is presented as a modern, health-conscious brand that aims to revolutionize the way people consume matcha. The brand promotes a lifestyle of wellness and convenience, positioning itself as a provider of "super matcha" that combines the benefits of traditional matcha with a full supplement stack. This challenges the norm of separate, often expensive, supplements by offering an all-in-one solution in a daily matcha drink. The brand aims to occupy the space in the consumer's mind as an upgrade to traditional matcha, offering added health benefits and convenience without compromising on taste or quality. # Product Reformed Vanilla Matcha is a powdered drink mix designed to replace multiple supplements with a single daily serving of matcha. Marketed as a "super matcha," it contains marine collagen, 10 grams of protein, Lion's Mane mushrooms, and 21 vitamins and minerals. The product is intended for individuals seeking a convenient and comprehensive supplement solution in their daily routine. The vanilla flavor addresses the common purchase barrier of matcha's often grassy or chalky taste, offering a more palatable alternative. The advertisement highlights that Reformed Matcha is available in multiple flavors, encouraging subscription for continued use. USPs include its comprehensive supplement stack, appealing taste, and zero sugar content. # Visual style The ad has a polished, UGC-feel aesthetic with a mix of static shots and quick cuts. The production quality is high-end, lending a modern and sophisticated tone. There is an emphasis on bright, natural lighting. The pacing is quick, with approximately 15 cuts per minute, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action If you order right now you can get the whole 70 pound start kit with your first order. So be quick. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman is introducing the vanilla matcha product. - 00:03–00:16 The woman is describing the product and the brand. - 00:16–00:25 She shares the product’s ingredients and benefits. - 00:25–00:32 The woman reveals that Reformed Matcha is available in multiple flavors and tastes amazing. - 00:32–00:37 Multiple people can be seen drinking and enjoying different versions of matcha. - 00:37–00:57 The initial woman shares information about the taste and additional benefits. - 00:57–01:04 The woman shares the whole starter kit is available with your first order.

# Ad summary string # Brand positioning Reformed is a brand that offers functional coffee with added nutrients and ingredients. The brand aims to occupy the space in the consumer's mind as a convenient and healthy way to incorporate essential nutrients into their daily routine. It aligns with a lifestyle that values health, wellness, and simplicity. The brand pushes against the norm of traditional coffee by adding health benefits and targeting consumers who are looking for a convenient way to improve their overall well-being. The brand positioning is functional, offering performance-enhancing ingredients in a simple product. # Product Reformed offers a black coffee infused with essential vitamins, minerals, and functional ingredients. The product contains 15g of protein, hydrolyzed collagen, Lion's Mane, Chaga mushroom, and 21 vitamins and minerals. It is designed for individuals seeking a convenient and healthy way to supplement their diet and boost their overall well-being. The coffee aims to address purchase barriers by being a zero sugar beverage that is under 90 calories. This coffee intends to make your skin look younger and helps consumers reach their protein needs without any extra effort. # Visual style The ad has a UGC feel, with a mix of selfie-style shots and simple product displays. The editing style includes quick cuts, which help maintain a fast pace. The overall production quality is decent, with clear visuals and simple text overlays. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link # Point of view - [object Object] # Storyline - 00:00–00:01 A woman eats a chocolate bar and an on-screen caption indicates that she needs to eat more protein. - 00:01–00:03 A woman is meditating and on-screen text indicates that she needs to regulate her cortisol. - 00:03–00:04 A woman wearing a robe holds a drink. On-screen text says she needs to take collagen. - 00:04–00:05 A woman does ab exercises and the on-screen text says that she needs to go to the gym. - 00:05–00:07 A woman adjusts the hood on her sweatshirt and the on-screen text says that she needs to balance her hormones. - 00:07–00:09 A woman takes a supplement with water and the on-screen text says that she needs to take supplements. - 00:09–00:10 A woman sits at an outdoor table and eats food. The on-screen text says that she needs to eat healthier. - 00:10–00:12 A person touches their stomach. The on-screen text says that they need to lose belly fat. - 00:12–00:13 A woman takes a bite of bread. The on-screen text says that she needs to eat less sugar. - 00:13–00:15 The camera focuses on a bag of Reformed coffee and transitions to someone preparing the coffee in a cup with the text overlay saying: 'Or you can just drink this coffee'. - 00:15–00:17 A hand holds the coffee and the text overlay says it has 15g of protein, as the camera transitions to a woman drinking the beverage. - 00:17–00:18 A woman drinks from the bottle and the text overlay says, 'A daily dose of hydrolyzed collagen'. - 00:18–00:22 The camera focuses on the powder supplement's ingredients like Lion's Mane, Chaga mushroom, and 21 vitamins and minerals. - 00:22–00:24 A hand mixes the supplements into a coffee mixture. The text overlay describes the supplement as zero sugar and under 90 calories. - 00:24–00:25 The camera transitions to a woman drinking the coffee. The text overlay says it tastes like proper coffee. - 00:25–00:27 A woman is shown running on a treadmill, and the text overlay claims this will keep you full until lunch. - 00:27–00:29 The camera focuses on the product again. The text overlay claims this will help you hit your protein goals without trying. - 00:29–00:30 A woman drinks the coffee outside and the text overlay claims it will make your skin look younger. - 00:30–00:32 The product is shown and the text overlay states that it replaces your entire supplement stack. - 00:32–00:33 A woman drinks the coffee and the text overlay claims all of this will occur before 8:00 A.M. - 00:33–00:38 The Reformed coffee is displayed. A call to action appears to click the link to get the starter kit worth 70 pounds free with the first order.

# Ad summary This ad highlights the struggles women in perimenopause face and shows how Reformed Coffee can help address multiple issues such as protein intake, collagen levels, energy, and more. # Brand positioning Reformed is presented as a brand dedicated to providing simple nutritional solutions for women's health concerns. The brand aims to occupy the space of a convenient, all-in-one solution that addresses multiple needs, such as protein intake, collagen supplementation, and vitamin and mineral intake, all in one easy step. The brand promotes a lifestyle of simplicity and efficiency, allowing women to balance their health needs with their busy schedules. Reformed positions itself against traditional, complex supplement routines, offering a single product that replaces an entire supplement stack. # Product Reformed Coffee is a fortified coffee blend designed to provide a comprehensive range of health benefits for women. This coffee contains 15 grams of protein, hydrolyzed collagen, 21 vitamins and minerals, Lion's Mane, and Chaga mushroom. It is low in calories (under 90) and sugar-free. It addresses purchase barriers by offering a tasty, convenient alternative to multiple supplements and healthy habits. It is for women looking to balance their hormones, increase protein and collagen intake, and maintain their energy levels. Reformed is marketed as a way to achieve these health benefits quickly and easily, before 8 a.m. each day. # Visual style The ad has a clean, polished aesthetic with bright natural lighting. It blends UGC-style shots of women using the product with professionally lit product shots to balance authenticity with credibility. The editing is quick and rhythmic, with cuts roughly every 1-2 seconds, to maintain a fast pace. Transitions are generally simple cuts, and product actions are occasionally synced to the beat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link to get the starter kit worth 70 pounds free with your first order. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:14 The ad begins with a montage of women facing various issues, such as needing to eat more protein and regulate cortisol levels. This sets up the problem that the brand aims to solve by simplifying daily health routines for women in perimenopause. - 00:14–00:25 The ad pivots to introduce Reformed Coffee as the solution to all the mentioned health needs, like getting protein, hydrolyzed collagen, 21 vitamins and minerals, Lion's Mane, and Chaga mushroom. This transition offers a sense of relief and simplicity, promising an easier way to manage health. - 00:25–00:34 The ad emphasizes the convenience and nutritional benefits of Reformed Coffee. It lists features like being zero sugar, low calorie, and tasting like regular coffee. The message conveys the feeling that the coffee is a practical and enjoyable solution. - 00:34–00:38 The ad concludes with a call to action: “Click the link to get the starter kit worth £70 free with your first order.” This aims to convert viewers by offering a compelling incentive and making it easy for them to purchase.

# Ad summary A man is describing the ingredients in Reformed protein coffee. He describes the ingredients such as collagen protein, Lion's Mane mushroom, 21 vitamins and minerals from organic vegetables, and 100% Colombian Arabica coffee. He states that the product tastes like real coffee, unlike other protein coffees. He goes on to say that if you order now, you get 70 pounds of free coffee accessories. # Brand positioning Reformed is presented as a health-focused brand specializing in enhancing everyday products with protein and nutrients. This positions the brand as an innovator in the health and wellness space by incorporating essential vitamins and minerals into coffee. The brand promotes a lifestyle where convenience meets health, offering products that eliminate the need for multiple supplements or ingredients to improve health and well-being. The positioning is both functional, due to the performance and recovery benefits, and emotional, due to the convenience and lifestyle integration it offers. The brand actively pushes against norms by providing nutrient-rich options that don’t compromise on taste or quality, thus making it easier for customers to maintain a healthy routine without sacrificing enjoyment. # Product The advertised product is Reformed protein coffee, specifically the Black Coffee variant, which contains 15 grams of collagen protein for muscle tone, recovery, and performance. Each cup is described as having 83 calories and includes Lion's Mane mushroom for focus and memory, 21 vitamins and minerals sourced from organic vegetables, and 100% Colombian Arabica coffee to ensure it tastes like real coffee. The coffee aims to address purchase barriers by combining multiple supplements into one product, saving customers the cost and effort of buying them separately. It’s designed for anyone looking to conveniently incorporate protein and other beneficial nutrients into their daily routine without sacrificing the taste of good coffee. The ad emphasizes that Reformed coffee provides an enjoyable and efficient way to enhance one's health and well-being. # Visual style The ad has a polished yet personal aesthetic, blending clean product shots with direct address to the camera. The editing is relatively static, with minimal effects, focusing on clear visuals and straightforward messaging. The production quality is high, providing a commercial feel without seeming overly produced. Pacing is moderate, approximately 15-20 cuts per minute, which allows for clear communication of product features and benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check out Reformed coffee today. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a man stating that he is going to show the audience exactly what's in Reformed's viral protein coffee. The message is to draw the audience in by offering an inside look at the components of a popular product, presented from the man's perspective, which aims to build interest and trust through transparency. The tone is inquisitive and informative. - 00:03–00:07 00:03–00:07 The man lists the product contents: 15 grams of collagen protein. He states that this ingredient provides muscle tone, recovery, and performance. This beat is designed to highlight the key functional ingredients and their benefits, communicated from the brand perspective, as the man details the qualities of the ingredients. The tone is informative. - 00:08–00:10 00:08–00:10 He states the product has 83 calories per cup, which he calls a “major green flag.” The intent is to highlight a positive attribute—low calorie count—which is presented from the man’s perspective as a health benefit, thereby encouraging viewers to see the product favorably. The tone is enthusiastic and persuasive. - 00:11–00:16 00:11–00:16 He then mentions that it includes Lion’s Mane mushroom, which he claims is one of the most researched natural compounds for focus and memory. This statement positions the product as scientifically backed and beneficial, aiming to build trust, communicated from the man's perspective as a knowledgeable advocate. The tone is factual and convincing. - 00:17–00:19 00:17–00:19 The man says that the vitamins and supplements would cost 30-40 pounds a month separately. This is intended to provide a cost comparison. This is communicated from the man's perspective, and the tone is economical. - 00:20–00:25 00:20–00:25 The man states that the product contains 21 vitamins and minerals sourced from organic vegetables, implying the product is healthy and good for you. This is being communicated from the brand's perspective and the tone is informative. - 00:26–00:31 00:26–00:31 The man says that the product includes 100% Colombian Arabica coffee because the taste matters. This is intended to communicate to the audience that the taste is high quality, and it’s communicated from the brand's perspective. The tone is casual. - 00:32–00:37 00:32–00:37 The man shows a container of Reformed protein coffee, and then holds up a cloudy glass of regular protein coffee. He states that this protein coffee tastes like real coffee, but if he asked you to drink the protein coffee in the cloudy glass, you would not, as it looks horrible and probably tastes much worse. This beat establishes a contrast between the brand's product and competitor options, highlighting superior taste and appearance, presented from the man’s point of view. The tone is comparative and slightly humorous. - 00:38–00:45 00:38–00:45 He then states that Reformed takes all of that and puts it into a lovely coffee with zero sugar and zero additives and it tastes like really good coffee. This reaffirms the brand’s solution and highlights key product benefits, coming from the brand perspective. The tone is reassuring and positive. - 00:45–00:49 00:45–00:49 The man says that if you order now, you can get 70 pounds worth of free coffee accessories. This offers an incentive to drive immediate purchases, adding urgency, communicated from the brand perspective. The tone is enticing and persuasive. - 00:50–00:54 00:50–00:54 The man states that it's a no brainer to buy Reformed protein coffee today and you will never look back. This provides a strong call to action and a final endorsement, presented from the man’s perspective. The tone is conclusive and confident.

# Ad summary An image ad showcasing a matcha drink from Refo, emphasizing its benefits for women experiencing 'menobelly.' The ad also includes a limited-time offer for a free starter kit with the first order. # Brand positioning Refo is presented as a functional health brand, offering a specialized matcha drink with targeted benefits for women, particularly those experiencing 'menobelly'. The brand positions itself as a provider of solutions that address specific concerns, aligning with a health-conscious lifestyle. # Product The advertised product is Refo's matcha drink, presented in a clear glass bottle with the brand name prominently displayed on the side. The drink is marketed toward women looking for a solution for 'menobelly,' and the ad highlights that it contains marine collagen, 10 grams of protein, and lion's mane for steady energy. The product is implied to be a daily morning ritual for the user, addressing the need for a convenient and effective way to manage energy levels and target a specific health concern. # Visual style The ad features a lifestyle-style image with a high-quality shot of the product in use. The lighting is natural and even, creating a bright and clean look. The image conveys a sense of authenticity and relatability, avoiding overly staged or polished aesthetics. The typography is integrated with clear, easy-to-read fonts. # Hooks Headline: The matcha that actually targets menobelly ✨ # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a headline, 'The matcha that actually targets menobelly ✨,' which immediately conveys the product's primary benefit from the brand's perspective. This aims to grab the attention of women who are concerned about this specific issue. - Next, a hand holds up a glass bottle of the prepared matcha drink, labeled with the brand's logo. The bottle suggests how the customer can easily incorporate this drink into their everyday routine. - The brand also uses an 'I' statement to convey an endorsement of the product. The brand aims to build credibility and trust with a relatable scenario. - Finally, the ad concludes with a limited-time offer to encourage immediate purchase. The brand uses a strong offer to create urgency.

# Ad summary The advertisement is for Reformed Vanilla Matcha and details the benefits of using the product. # Brand positioning Reformed is presented as a brand that is positioned in the health and wellness space, and the brand aligns with the values of self-care, vitality, and nutritional support for people in their 40's that train daily, sleep well and eat well. The ad pushes against the norm of caffeine crashes from daily coffee intake. It is more of an emotional approach to brand positioning, focusing on well-being and skincare benefits. # Product The Reformed Vanilla Matcha is advertised as a collagen matcha product that includes 100% ceremonial grade matcha with marine collagen. Each matcha serving contains 10g of protein and contains Lion's Mane, Chaga, and 21 vitamins and minerals. The matcha does not have the same spike as caffeine and prevents bloating and crashing. As a bonus it tastes amazing and includes quality collagen for our skin’s elasticity and for glow. # Visual style The video has a clean, polished aesthetic, with natural lighting and static shots. The editing style includes quick cuts and smooth transitions. The video has a UGC feel to it and the production quality is polished to support the tone and appeal to its intended audience. The pacing is consistent throughout the video. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman standing in her kitchen next to ingredients. - 00:02–00:10 The woman begins talking about the product she’s about to present, indicating it is for people in their forties trying to look after themselves and she will show the audience one of the things she has every single day as a treat, that is also so good for me. - 00:11–00:17 She follows with this is for people that are training daily, sleeping well, eating well and still not feeling their best self, so they need to try this collagen matcha. - 00:18–00:37 The woman presents the product and details the ingredients, nutrition, and vitamins that this product contains. - 00:37–00:39 The woman states that the drink has become one of her favorites. - 00:39–00:47 She details how easy it is to stay consistent with her supplements and vitamins and shares it is much cheaper than buying your matcha out everyday. - 00:48–00:59 The woman goes on to state that the matcha tastes amazing, and the quality of the collagen is so good. She continues with saying you realize how important collagen is once you hit a certain age, especially for our skin elasticity, for our glow. - 01:00–01:10 The woman shares that with the matcha you don’t get the same spike that you do with caffeine, no bloating, no crashing halfway through the morning, and the L-theanine gives you much more stable energy. - 01:11–01:14 As a mom of three kids, she needs for her mornings to be super simple. - 01:15–01:34 The woman closes the ad with there couldn’t be a better time to try the reformed matcha because they have an offer at the moment of a whole starter kit, you’re ceremonial matcha and your vanilla matcha or glass cup, and also electric whisk and you get it all completely for free on your first order. The vanilla matcha is my favorite. It tastes so good.

# Ad summary A woman in her kitchen demonstrates how to make a drink using Reformed collagen matcha. She shares that this drink is part of her morning routine and that she's noticed the biggest difference in her hair as it feels stronger and her skin feels glowy. She mentions that the matcha has marine collagen, 10 grams of protein, adaptogenic mushrooms and 21 vitamins and minerals. She adds that all you need to do is mix one scoop with hot water, and that you can currently get a 70-pound starter kit on your first order. # Brand positioning Reformed is positioned as a modern wellness brand offering premium collagen matcha products, designed for health-conscious individuals seeking beauty and nutritional benefits in one. The brand leans into the emotional desire for feeling good and achieving beauty goals without compromising convenience, suggesting a lifestyle of effortless health. With claims of marine collagen, protein, adaptogenic mushrooms, and multiple vitamins and minerals, the brand appeals to consumers looking for comprehensive wellness. It also pushes against category norms by combining the enjoyment of a matcha beverage with functional benefits, making it appealing to consumers who prioritize taste and effectiveness. # Product The advertised product is Reformed Collagen Matcha, a powdered supplement designed for daily consumption. The product combines the health benefits of matcha with marine collagen for hair and skin benefits, adaptogenic mushrooms, 10 grams of protein, and 21 vitamins and minerals, positioning it as a comprehensive supplement for a morning routine. It is available in multiple flavors including vanilla, strawberry, coconut, and blueberry. The product is intended for anyone looking to incorporate supplements into their routine for skin and hair benefits, without needing to take multiple supplements. The use occasion highlighted in the ad is a daily routine before a pilates class. The ad addresses the pain point of consumers not getting enough protein, presenting this product as an easy way to achieve protein goals without thinking about it. # Visual style The ad has a clean, bright, and casual aesthetic, resembling user-generated content (UGC). The editing style includes quick cuts between product shots and the presenter speaking directly to the camera. It features consistent pacing and audio-visual sync. The video has a UGC feel that is polished, combining high-end commercial aspects to appeal to its intended audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try it # Point of view - [object Object] # Storyline - 00:00–00:10 The presenter stands in a kitchen holding a bag of Reformed collagen matcha, saying it's become a staple in her morning routine and she drinks it before pilates. - 00:10–00:21 She states that it tastes so good she feels fully converted to being a matcha girly, and that in one matcha you get marine collagen, 10 grams of protein, adaptogenic mushrooms like lion's mane, and 21 vitamins and minerals. - 00:21–00:28 She says it's a full supplement stack in your morning drink, and she's noticed the biggest difference in her hair, as it feels so much stronger, and her skin feels so glowy. - 00:28–00:35 She states that she doesn't get enough protein, but with this having 10 grams of protein she reaches her protein goals without even thinking about it. - 00:35–00:39 She says all you do is add one scoop with hot water, stating that that is the perfect matcha color. - 00:39–00:47 She demonstrates mixing the powder with water, and states that it's also super creamy because it's ceremonial grade matcha. - 00:47–00:54 She says they also have vanilla, strawberry, coconut and blueberry flavors and that to her it feels like a warm hug. - 00:54–00:58 She mentions that they also have an offer on right now where you can get the full 70-pound starter kit on your first order. - 00:58–01:05 She ends the video by saying that you may as well try it because you will not be disappointed, and that she is going to enjoy her matcha and go to pilates.

# Ad summary A content creator promotes Reformd matcha. She makes the drink and discusses its benefits. # Brand positioning Reformd is presented as a matcha brand that prioritizes both wellness and convenience for a modern, health-conscious consumer. The ad communicates that Reformd intends to occupy a space in the consumer's mind as a premium matcha option. Reformd aims to provide a convenient, single-solution product. Rather than just selling matcha, Reformd offers a product that combines ceremonial grade matcha with marine collagen, Lion's Mane, Chaga, and 21 vitamins and minerals. It promotes a lifestyle of ease and efficiency. This brand pushes against the norms of needing to take multiple supplements by providing an all-in-one solution. The brand positioning is both functional and emotional. # Product Reformd is a matcha powder that is ceremonial grade, contains marine collagen, Lion's Mane, Chaga, and 21 vitamins and minerals. The product aims to be a single solution to multiple health and wellness supplements. The content creator makes the drink by mixing the powder with milk, implying that the powder is versatile and easy to mix with different liquids. It comes in coconut flavor. The drink is for those wanting to easily integrate superfoods and supplements into their daily diet. It has 10 grams of protein. By providing an all-in-one supplement powder, the product addresses the purchase barrier of needing to take multiple different supplements. # Visual style The ad has a polished feel with smooth transitions, suggesting a UGC-style commercial. The setting appears to be a well-lit, modern kitchen with neutral decor, enhancing the overall aesthetic. The pacing is relatively consistent, contributing to the ad's seamless flow. There's a clear audio-visual synchronization, where cuts and text appear timed to the voiceover, making the ad feel cohesive and engaging. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The content creator begins by addressing the viewer, referring to herself as a "matcha girly" and stating that she's "obsessed" with Reformd matcha. - 00:08–00:15 The content creator makes the matcha drink in front of the camera, choosing to make the coconut flavor. - 00:15–00:31 She lists the ingredients in Reformd matcha and the amount of vitamins and minerals that are included. - 00:31–00:38 She notes that Reformd has an offer where you can get the full starter kit, worth 70 pounds, for free with your first order. - 00:38–00:42 The content creator takes a sip of the drink and shows the camera the beverage in front of her.

# Ad summary This ad features a blonde-haired woman advertising Reformed Collagen Ceremonial Matcha. She explains that she is 'obsessed with matcha' and has been having Reformed Collagen Matcha every day as a replacement for coffee. She states that it has 10g of protein, Lion's mane, Chaga, and 21 vitamins and minerals. She also claims that it tastes amazing, which is rare. She has noticed her skin looking glowy and her energy level is more steady. She swaps matcha powder with almond milk and adds ice. # Brand positioning Reformed is presented as a high-quality health supplement brand focused on delivering the benefits of matcha, collagen, and other superfood ingredients in a convenient daily drink. The brand positions itself as a premium alternative to coffee, emphasizing the sustained energy, skin benefits, and nutrient density of its collagen matcha product. Reformed aligns with a health-conscious lifestyle, appealing to customers who seek functional benefits like protein, vitamins, and improved energy levels. It pushes against the norm of relying on coffee for a morning energy boost, offering a more holistic and health-focused option. # Product Reformed Collagen Ceremonial Matcha is a powdered supplement designed to be mixed into a daily drink. It combines matcha, known for its energy-boosting properties, with collagen for skin health, Lion's Mane and Chaga mushrooms, and 21 vitamins and minerals for overall well-being. The product is intended for those seeking a coffee alternative without the jitters and crashes, offering a sustained energy boost while providing additional health benefits. It's presented as an all-in-one drink that's easy to prepare, streamlining the user's morning routine. The ad highlights its potential to improve skin glow and provide a more stable energy level throughout the day. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean aesthetic. The editing style combines static shots of the woman speaking directly to the camera with quick cuts showcasing the product preparation. The pacing is moderate, with cuts timed to match the rhythm of the voiceover, creating a smooth and engaging flow. The overall production quality is high, suggesting a hybrid approach that blends authentic user-generated content with professional production techniques, which helps build trust and credibility with the audience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a blonde-haired woman holding a green-colored drink, stating that she is obsessed with matcha. This serves as an enthusiastic introduction and endorsement from the customer. - 00:02–00:09 00:02–00:09 The ad cuts to a close-up of matcha being poured into a glass and then cuts to matcha powder being scooped out of a container. This provides a visual demonstration of the product and its preparation, offering a behind-the-scenes look from the brand's perspective. - 00:09–00:10 00:09–00:10 The ad then shows the matcha being mixed in a glass. This demonstrates how to make the drink from the brand's POV. - 00:10–00:14 00:10–00:14 The ad cuts back to the woman who states that the drink has 10 grams of protein, Lion's mane, and loads of vitamins all in one. This highlights the key ingredients and benefits of the product from the customer's perspective. - 00:14–00:26 00:14–00:26 The woman in the ad tastes the product, states that it tastes amazing, and that she has noticed her skin looks more glowy and her energy level is way more steady. This builds on the product demonstration by adding an element of personal recommendation. - 00:26–00:31 00:26–00:31 The ad shows a montage of almond milk, the matcha drink being mixed, and ice being poured into a glass. This demonstrates the versatility of the ingredients from the brand's POV. - 00:31–00:38 00:31–00:38 The woman in the ad states that she has noticed a difference with having matcha, that it is easy, and everything is all in one drink and then you're done. This drives home the value proposition of the product and addresses the potential barrier of complicated routines. - 00:38–00:46 00:38–00:46 The woman in the ad explains that there's an incredible offer on right now where you can get a £70 starter kit completely free with your first order. The ad cuts to the products with flowers in the background. This introduces a limited-time offer, creating a sense of urgency and adding an incentive to purchase the product.

# Ad summary A woman shows the benefits of Reformed collagen matcha. The product is a ceremonial grade matcha that includes marine collagen, Lion's Mane, Chaga mushroom, and 21 minerals and vitamins. # Brand positioning Reformed is presented as a brand focused on natural innovation. They seem to be pushing against the category norms of standard matcha by combining it with collagen. It promotes a lifestyle centered on health and wellness, appealing to consumers who are looking for functional benefits like improved gut health, sustained energy, and better skin. The brand aims to occupy a space in the consumer's mind as a provider of daily rituals that enhance inner well-being through thoughtfully combined ingredients. # Product Reformed is advertising their Ceremonial Matcha, which is a matcha powder infused with an essential blend of marine collagen, vitamins, and minerals. According to the ad, the matcha contains Lion's Mane and Chaga mushroom, is gentler on the gut, and contains 10 grams of protein. It's designed to give you calm, sustained energy and all-day focus while benefiting the skin, hair, and joints. The ad also addresses the purchase barrier of taste, reassuring that it genuinely loves the taste. The brand is telling viewers that this product is worth trying or buying because it is a delicious and healthy addition to any morning routine. # Visual style The ad is shot in a polished commercial style. The cuts are quick, and the product actions are timed to the speaker. There is a recurring motif of center framing throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action try the Reformed matcha # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with the speaker, a young woman, telling the audience she has found a perfect match to complement her morning routine, implying the brand's product will soon be introduced. - 00:02–00:04 00:02–00:04 She acknowledges she is a creature of habit and loves the ritual of coffee culture, setting the stage to address what she doesn’t love about it. - 00:04–00:09 00:04–00:09 She lists the downsides of coffee, such as cortisol spikes, crashes, and bloating, building on the prior point about the negative impacts of coffee. - 00:09–00:11 00:09–00:11 The speaker states she's been on the hunt for a great matcha, pivoting to the search for a new alternative. - 00:11–00:15 00:11–00:15 She introduces the Reformed collagen matcha she’s been drinking, explaining it is much gentler on her gut, positioning Reformed as a coffee alternative and implying that its products are safe and effective. - 00:15–00:21 00:15–00:21 She then states the product contains ceremonial grade with marine collagen, 10g of protein, Lion's Mane, Chaga, and 21 vitamins and minerals, listing the benefits of the product. - 00:21–00:25 00:21–00:25 The speaker then states she is a girl who loves sweet things and enjoys the taste of the matcha, highlighting the taste appeal of the product. - 00:25–00:31 00:25–00:31 She states that the L-theanine gives you calm, sustained energy, while Lion's Mane keeps you focused all day, speaking to product benefits. - 00:31–00:36 00:31–00:36 The speaker lists the benefits of collagen and notes the matcha has 10 grams of protein, and that you’re getting it in early, highlighting additional product benefits. - 00:36–00:40 00:36–00:40 She states that it’s great for your hormones, pivoting to hormonal balance benefits. - 00:40–00:46 00:40–00:46 She calls the audience to try the product and mentions that there is an offer where you can get the starter kit for free, before she tells the audience to enjoy, completing the sales pitch.