How Estee Lauder Advertises on Meta

# Ad summary This ad for Estee Lauder's Double Wear Stay-in-Place makeup promotes its long-lasting and pore-minimizing formula through the use of models and on-screen text. # Brand positioning Estee Lauder is positioned as a prestige beauty brand with a long-standing history of product innovation. With a claim of being a long-selling brand for 30 years, it suggests a strong reputation and consumer trust. The brand aligns with values of timeless beauty and sophisticated elegance and promotes a lifestyle of confidence and flawless appearance. The ad subtly ignores category norms of trend-focused or overly dramatic beauty by focusing on a classic and enduring product line. The brand positioning is functional, highlighting the product's performance in terms of wear time and pore appearance, while also evoking emotional benefits such as beauty and confidence. # Product The product featured is Estee Lauder's Double Wear Stay-in-Place Makeup, described as an evolved version of a long-selling product. The advertisement emphasizes its ability to minimize the appearance of pores and provide a flawless look that lasts for 36 hours. This is implied through the on-screen text. The product is for individuals seeking long-lasting makeup that maintains a pore-less appearance throughout the day. It addresses the purchase barrier of makeup that fades or requires frequent touch-ups by highlighting its extended wear time. The ad aims to show the viewer that this product is worth trying for its reliability and enduring aesthetic benefit. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and modern, with a focus on showcasing the product alongside diverse models. The image treatment involves soft lighting and color grading to enhance skin tones. The typography integration is large and bold, ensuring clear scannability in-feed. The style contrasts with native platform behaviors by presenting a high-design aesthetic, potentially disrupting the typical user experience to capture attention. # Hooks Headline: 30年のロングセラー*1 ダブルウェアが進化 毛穴レス*2 の美しさ、 36時間つづく *3 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a group of models, each showcasing the product's effect on their complexion. This serves to show the audience the diversity of skin tones and types for which the foundation is suitable. The audience experiences this from the brand's perspective, demonstrating the inclusive nature of their product line. - The ad then states that the product is an evolution of a long-selling item and is designed to minimize pores and last for 36 hours. This information, from the brand's perspective, informs the audience of the product's benefits and improvements over time. - The advertisement concludes with a display of three bottles of the product, reinforcing its availability and tangibility. This is presented from the brand’s POV.

# Ad summary This ad showcases Estée Lauder's Double Wear Stay-in-Place Makeup in various shades. The ad emphasizes its long-lasting formula, poreless finish, and broad appeal. # Brand positioning Estée Lauder is positioned as a luxury cosmetics brand with a long-standing history, as noted by their 30-year legacy. The brand emphasizes quality and longevity, appealing to consumers who value premium products that deliver reliable, consistent results. The products are intended for customers seeking both advanced cosmetic technology and a classic approach to beauty. # Product The product featured is Estée Lauder's Double Wear Stay-in-Place Makeup, a foundation designed for a flawless and long-lasting complexion. The ad specifically highlights its ability to create a poreless look, implying a smooth, refined finish. The foundation is described as having a 36-hour wear time, addressing the need for makeup that lasts all day and night. It contains SPF 10/PA++ which indicates that it offers sun protection. # Visual style The ad features a clean, polished, studio-shot aesthetic. The image is brightly lit with a soft gradient background, creating a sophisticated and high-end feel. The image treatment includes background removal and strategic lighting to focus attention on the product. The typography is integrated cleanly, complementing the overall elegance and luxury. # Hooks Headline: 30年のロングセラー*1 ダブルウェアが進化 毛穴レス*2 の美しさ、 36時間つづく *3 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing Estée Lauder and calling attention to a 30-year long-selling foundation, setting the stage for a product with proven staying power. This is from the brand's perspective, highlighting a legacy of quality and reliability. - Next, the ad focuses on the evolution of Double Wear, emphasizing its advanced formula for achieving a poreless look, and stating that the makeup lasts for 36 hours. This is from the brand's perspective, sharing key product features and benefits to persuade the audience of its value. - The ad concludes with a display of the product itself, showcasing its packaging and color options. This is from the brand's perspective, giving a detailed visual that reinforces the product's appeal and availability.

# Ad summary This ad for Estée Lauder promotes a free full-size skincare gift with a purchase of $39.50 or more. The ad showcases several product options for the free gift. # Brand positioning Estée Lauder is presented as a luxury skincare and cosmetics brand, offering high-value gifts with purchase to incentivize spending. The brand aims to occupy a space of premium quality and generosity, suggesting customers can expect elevated skincare experiences and substantial rewards. Estée Lauder positions itself as a provider of comprehensive skincare solutions, implied by the variety of product options featured in the free gift promotion, reinforcing its established position within the high-end beauty market. # Product The ad promotes a selection of Estée Lauder skincare products available as a free full-size gift with purchase. The free gift options include: Soft Clean, described as a silky hydrating milky lotion; Advanced Night Cleansing Gelée with 15 Amino Acids; and Perfectly Clean, described as a multi-action foam cleanser/purifying mask. These products seem intended for individuals seeking premium cleansing and skincare solutions. The USPs include the potential for a full-size product at no additional cost with a qualifying purchase, giving the impression of high value and luxury. # Visual style The ad employs a clean, polished aesthetic with a soft color palette to evoke a sense of luxury and sophistication. The product arrangement and lighting suggest a studio shot, emphasizing the premium nature of the skincare items. The gradient background adds a modern touch, enhancing the ad's visual appeal for online platforms. # Hooks Headline: FREE FULL-SIZE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing the Estée Lauder brand and the opportunity to receive a free full-size skincare gift, aiming to immediately grab attention and communicate the offer from the brand's perspective. - Next, the ad showcases multiple skincare product options available as part of the free gift, with the intent to highlight the variety and value of the offer to prospective customers, presented from the brand's perspective. - Finally, the ad mentions the purchase requirement of $39.50 or more, communicating the conditions for obtaining the free gift from the brand's perspective.

# Ad summary This advertisement for Estée Lauder's Double Wear foundation promotes a limited-time offer. With any Estée Lauder purchase of $39.50 or more, customers can choose a full-size skincare gift. Customers can choose a full-size cleanser and receive the number one serum or moisturizer. # Brand positioning Estée Lauder is presented as a luxury beauty brand focused on high-quality skincare and makeup. The brand's positioning is communicated through its sophisticated aesthetic, the clean and bright visuals, and its association with premium products like the Double Wear foundation and Advanced Night Repair serum. The brand offers both functional and emotional benefits, promising not only effective products but also a luxurious experience and confidence-boosting results. Estée Lauder aligns with traditional beauty industry norms by promoting its products through visually appealing imagery, focusing on the tangible benefits and luxurious feel of its offerings. # Product The featured product is Estée Lauder's Double Wear Stay-in-Place Makeup, a foundation designed for long-lasting wear and a natural look. The product is presented in a square bottle with gold accents. The advertisement promotes a broader offer, that with any Estée Lauder purchase of $39.50 or more, customers can choose a free, full-size skincare gift. The ad also shows that the first gift option is to choose between three cleansers: Advanced Night Cleansing Balm, Soft Clean, or Perfectly Clean. The ad also shows that the second gift option is to choose one of three moisturizers and also receive the #1 serum: Advanced Night Repair. # Visual style The ad has a clean and polished aesthetic, typical of luxury beauty brands. The editing style consists of quick cuts and static shots, transitioning between product displays and graphic overlays to highlight the offer. The production quality is high, with bright and even lighting that enhances the products' visual appeal. The pacing is moderately fast to maintain viewer engagement. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by showcasing the Estée Lauder Double Wear foundation and the brand's name. - 00:03–00:07 The ad transitions to an offer of a free full-size skincare gift with a purchase. - 00:07–00:11 The ad shows that the first gift option is to choose between three cleansers. - 00:11–00:14 The ad shows that the second gift option is to choose one of three moisturizers and also receive the #1 serum. - 00:14–00:19 The ad concludes by reiterating the Estée Lauder brand and offer while highlighting the value of the free gift to be up to $110.

# Ad summary This ad showcases a limited-time offer for Estée Lauder skincare, where customers can receive a complimentary full-size skincare gift and more with a qualifying purchase. The promotion features a selection of cleansers, moisturizers, and serums, emphasizing the value of up to $110. # Brand positioning Estée Lauder is presented as a leading skincare brand offering high-value products to promote healthy, radiant skin. The brand positions itself as providing luxury skincare options with a focus on customization and added value through promotions. With the inclusion of high-end packaging and the emphasis on a 'free full-size skincare gift', Estée Lauder is associated with premium quality, aiming to elevate the user's skincare routine with effective and indulgent products. The brand emphasizes functional benefits (like cleansing and moisturizing) while creating a feeling of luxury and exclusivity. # Product The ad showcases a range of Estée Lauder skincare products available as part of a promotional offer. The first product shown is a selection of three cleansers, including the Advanced Night Cleansing Balm, Soft Clean Moisture Rich Foaming Cleanser, and Perfectly Clean Multi-Action Foam Cleanser. Customers can choose one of these cleansers as their complimentary full-size gift. Additionally, with a purchase of $39.50 or more, customers can choose a moisturizer and receive Estée Lauder's #1 serum. The ad highlights the up-to $110 value of the gift, emphasizing the value of the offer and incentivizing purchase. The products aim to cater to various skincare needs, from cleansing to moisturizing and serum treatment, and offer users the chance to customize their skincare routine while experiencing luxury and value. # Visual style The ad has a clean, modern aesthetic with a focus on product clarity. The editing style features static shots and smooth transitions, creating a polished commercial feel. The color palette is soft and pastel, contributing to a gentle and sophisticated tone. The pacing is consistent and relaxed. There are no cuts timed to music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the Estée Lauder brand logo over a colorful background. - 00:03–00:06 00:03–00:06: The ad transitions to a display of three Estée Lauder cleansers. Text overlay indicates that the customer can choose one of these cleansers. - 00:06–00:10 00:06–00:10: The screen shows three Estée Lauder moisturizers along with a miniature bottle of Estée Lauder serum. Text overlay says that the customer can choose one moisturizer and will also receive Estée Lauder's #1 serum. - 00:10–00:15 00:10–00:15: The ad concludes by showing all Estée Lauder products offered while displaying the value of up to $110. The fine print indicates that this deal is available with any Estée Lauder purchase of $39.50 or more.

# Ad summary string # Brand positioning Estee Lauder is presented as a luxury skincare brand focused on delivering high-quality, effective products. The brand emphasizes modern beauty and scientific innovation, with a product that feels weightless and fresh. Estee Lauder aims to occupy a space in the consumer's mind as a trusted provider of skincare solutions that provide hydration and radiance. The values promoted include achieving a natural, healthy glow and the lifestyle aligns with those seeking simple yet effective skincare routines. The brand pushes against the notion that skincare needs to be heavy or overly complicated. The brand positioning is both functional and emotional, as it focuses on delivering tangible results like hydration and radiance while also promoting a sense of confidence and well-being. # Product The Estee Lauder DayWear Sorbet Moisturizer is a lightweight moisturizer designed to provide 72-hour hydration and a radiant glow. This moisturizer is formulated with a super anti-oxidant complex with Vitamin C & E and has a whipped texture and a fresh cucumber water scent. It is presented for those looking for immediate radiance with clinical testing that showed +7% radiance immediately and +44% radiance immediately in testing. The ad addresses the purchase barrier of heavy, pore-clogging moisturizers by highlighting the product's whipped, weightless texture and long-lasting hydration without a heavy feel. # Visual style The ad has a clean and polished aesthetic, typical of beauty commercials. The editing style includes quick cuts to highlight different aspects of the product and its effects. The production quality is high-end, with soft lighting and smooth transitions. The visual motifs include close-ups of the product, ingredients, and the woman's face to emphasize texture and results. The pacing is moderate, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman holding the Estee Lauder DayWear Sorbet Moisturizer and smiling. - 00:02–00:03 The ad transitions to a close-up shot of hands scooping out the moisturizer to show its texture. - 00:03–00:03 Next, the ad focuses on a woman applying the moisturizer to her face, highlighting the product's use. - 00:03–00:05 The ad features a close-up of cucumber slices, emphasizing the fresh cucumber scent of the moisturizer, which highlights the product's benefits of freshness. - 00:05–00:07 The ad returns to the woman applying the moisturizer, showcasing its hydration benefits. - 00:07–00:08 The ad cuts to animation of the key ingredients, Vitamins C and E, and text promoting its anti-oxidant properties. - 00:08–00:12 The ad returns to the woman's face, this time showing how radiant the product is making her skin. - 00:12–00:14 The ad concludes with the Estee Lauder product and a Shop Now CTA.

# Ad summary This ad showcases the Estée Lauder Double Wear Stay-in-Place foundation and a free offer. The ad begins with the foundation, followed by a person applying it. Then, the ad focuses on the offer with cleansers, moisturizers, and serums. The offer is up to $110 in value with any Estée Lauder purchase of $39.50 or more, while supplies last. # Brand positioning Estée Lauder is presented as a high-end beauty and skincare brand, focusing on luxury and quality. The brand aims to occupy the space of sophisticated beauty in the consumer's mind, aligning with values of elegance and efficacy. Estée Lauder products are promoted as investments in skincare and beauty routines, pushing against the notion of disposable or trend-driven cosmetics. Positioning is both functional, emphasizing product performance and tangible results (such as long-wear makeup or effective skincare), and emotional, associating the brand with a sense of self-care, confidence, and attainable luxury. The brand stands out as a provider of classic, reliable beauty solutions. # Product The ad primarily features Estée Lauder's Double Wear Stay-in-Place Makeup. This foundation is presented as a long-wearing, transfer-resistant formula designed to maintain a flawless look throughout the day. The ad also promotes the opportunity to "Choose Your FREE Full-Size Skincare Gift & More", including full-size cleansers and moisturizers. For cleansers, customers can choose from three Estée Lauder cleansers. For moisturizers, customers can choose a moisturizer and also receive Estée Lauder's #1 serum. The ad addresses purchase barriers by offering a substantial gift with purchase, emphasizing the high value and potential skincare benefits that come with trying or repurchasing the featured products. # Visual style The ad has a polished aesthetic with a bright color palette. The editing style includes quick cuts and transitions to emphasize the different shades of the foundation and the various products included in the Estée Lauder offer. The production quality is high-end, similar to a commercial. The pacing is consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad shows the Estée Lauder Double Wear Stay-in-Place foundation held in someone's hand. - 00:02–00:03 The ad then displays different shades of the foundation. - 00:03–00:05 Next, the ad transitions to showing a promotional deal. - 00:07–00:10 The ad shows, with a step-by-step guide, all the cleansers that the viewer can choose. - 00:11–00:14 The ad shows the moisturizers that you can choose, along with a free Estée Lauder serum. - 00:14–00:19 Lastly, the ad reiterates the opportunity to get up to $110 in value with any Estée Lauder purchase of $39.50 or more. It also states that the offer is good while supplies last.

# Ad summary A woman records a video about makeup and skincare that she is excited about, especially the Estee Lauder Double Wear Foundation. She mentions that Estee Lauder has a deal where you get a free gift with a purchase of $39.50 or more and she shares the gifts she chose: the Perfectly Clean Cleanser and a skincare pack of Advanced Night Repair Serum and Resilience Multi-Effect Tri-Peptide Face & Neck Cream. She ends the video by recommending the foundation. # Brand positioning Estee Lauder is presented as a high-quality makeup and skincare brand. The brand sells a variety of makeup and skincare products. The brand values functional products that are effective. The ad promotes the Double Wear Foundation, as well as their gift with purchase options to incentivize viewers to try out more products from the brand. # Product The Estee Lauder Double Wear Foundation is a makeup product from the brand Estee Lauder. The product comes in a glass bottle with gold font. It is being promoted alongside a gift with purchase deal for spending $39.50 or more on Estee Lauder products. # Visual style The ad has a casual aesthetic. The video is shot in a bedroom with natural lighting. The woman in the video is casually dressed and has natural makeup. The editing style is simple, with static shots and no transitions. The production quality has a UGC feel. The pacing is consistent throughout the ad, approximately 140 BPM. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator mentions that her sister is getting married in a few weeks and that she has been stocking up on makeup to prepare for the event. - 00:05–00:08 The creator holds up the Estee Lauder Double Wear Foundation, saying she is excited about the product. - 00:08–00:17 The creator mentions that Estee Lauder has a deal where if you spend $39.50 on anything, you get a free gift with purchase up to $110 in value. - 00:17–00:21 As a continuation of the previous point, the creator shares that she picked a cleanser and a skincare pack. - 00:21–00:27 As a continuation of the previous point, the creator presents the two products she got with the deal: the Perfectly Clean Cleanser and the Advanced Night Repair Serum + Resilience Multi-Effect Tri-Peptide Face & Neck Cream. - 00:27–00:33 The creator mentions how excited she is to try these products and recommends viewers try Estee Lauder products if they have been wanting to.

# Ad summary This static image ad promotes Estée Lauder skincare products with a limited-time offer. It features a discount on skincare and a free full-size gift with a minimum purchase. # Brand positioning Estée Lauder is positioned as a luxury skincare brand, offering high-quality products focused on improving skin health and appearance. The brand emphasizes functional benefits such as cleansing, moisturizing, and anti-aging, appealing to consumers who value sophisticated and effective skincare solutions. With a focus on premium ingredients and advanced formulations, Estée Lauder aims to occupy a space in the consumer's mind as a trusted and reliable option for achieving radiant and youthful-looking skin. # Product The ad features a range of Estée Lauder skincare products, including cleansers, serums, and moisturizers. The products are presented as essential components of a comprehensive skincare routine. The cleanser is available in multiple varieties: 'Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask' in a light blue tube, 'Soft Clean Moisture Rich Foaming Cleanser' in a pink tube, and 'Advanced Night Cleansing Gelee' in a light brown tube. Each cleanser is designed to remove impurities and refresh the skin. The 'Advanced Night Repair Synchronized Multi-Recovery Complex' is showcased in a small brown bottle, highlighting its anti-aging benefits and skin-renewing properties. Finally, the 'Revitalizing Supreme+ Youth Power Creme' comes in a gold jar and is promoted as a moisturizer that helps to revitalize and firm the skin. The ad encourages viewers to purchase these products to achieve healthier and more youthful-looking skin. # Visual style The ad uses a clean, polished aesthetic with soft lighting and pastel colors. The static shots and simple transitions emphasize the products and promotional text. The overall feel is high-end and commercial, aligning with the luxury brand image. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by showcasing multiple Estée Lauder skincare products. - 00:00–00:02 The ad displays the promotion: 20% off Skincare and a free full-size gift with the purchase of $49.50, - 00:02–00:02 The ad concludes by displaying the Estee Lauder products.

# Ad summary This ad for Estée Lauder promotes a limited time offer of 20% off skincare and a free full-size gift with a $49.50 purchase, showcasing various product bundles. # Brand positioning Estée Lauder is presented as a provider of high-end skincare products. The brand aims to occupy a space of luxury and effectiveness in the consumer's mind, aligning with values of sophistication and premium quality. The brand emphasizes functional benefits, specifically related to skincare. The ad does not explicitly push against any norms but follows the standard marketing of luxury skincare with a limited-time offer to incentivize purchases. # Product The ad features several Estée Lauder skincare products. It promotes a limited-time offer of 20% off all skincare and a free full-size gift with a $49.50 purchase. The products shown include various cleansers and creams, packaged in aesthetically pleasing containers. The ad shows bundled offers where you get a cleanser, a cream and a serum. The cleanser comes in a tube, and the creams and serums in small jars. The ad focuses on the value and savings provided through the offer, emphasizing that it's available for a limited time only. # Visual style The ad features a clean and polished aesthetic, typical of luxury beauty brands. The editing style involves quick cuts to display a variety of product offerings. The production quality is high-end, designed to appeal to consumers interested in premium skincare. Pacing is fast, with cuts timed to emphasize the limited-time offer. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by showcasing various Estée Lauder skincare product bundles against a gradient background. - 00:00–00:02 Each shot features a different product offering, with a cleanser, face cream, and serum shown as a package deal. - 00:00–00:02 The purpose of each shot is to quickly highlight the range of skincare products available under the limited-time offer. - 00:00–00:02 The camera alternates through each of the cleanser products, ranging in various colors.

# Ad summary A UGC-style ad promoting a gift with purchase at Estee Lauder. It features a woman standing in her home holding the products from the offer. The woman shows one cleanser and then a set of deluxe skin duo products. # Brand positioning Estee Lauder is presented as a high-value luxury brand in the skincare and beauty market. The brand's products are positioned as effective solutions with functional benefits like purifying, hydrating, and repairing skin. The brand promotes a lifestyle of self-care and indulgence, aligning with individuals who value quality and efficacy in their skincare routine. # Product The ad features a promotion where customers receive a gift with purchase when they spend $39.50 or more. The gift includes a full-sized cleanser and a deluxe skin duo. Customers can choose from three cleansers. The deluxe skin duo includes the Revitalizing Supreme, a product that the presenter has used and loves because it's so hydrating, and the Advanced Night Repair serum, which works while you sleep. # Visual style The ad has a polished UGC feel, with a bright and airy indoor setting. The editing style is simple, with static shots and smooth transitions. The pacing is moderate, maintaining a consistent rhythm throughout the ad. The visuals feature a well-lit, aesthetically pleasing home environment, enhancing the overall tone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins with a woman standing indoors, introducing an Estee Lauder gift with purchase offer. - 00:07–00:11 She presents the free gifts: a full-size cleanser and a deluxe skin duo, highlighting their value. - 00:11–00:13 The woman then picks up a cleanser. - 00:13–00:26 The presenter states that you get a full size multi-action cleanser with purifying mask and then the deluxe skin duo - 00:26–00:28 The end of the ad repeats the Estee Lauder promotion.

# Ad summary The Estée Lauder ad promotes a free full-size skincare gift with a $49.50 purchase. The ad highlights the ability to choose different skincare products as part of the promotion, with a value of up to $110. # Brand positioning Estée Lauder is presented as a premium skincare brand. The brand aims to occupy a space of luxury and high quality within the skincare market. By offering a valuable gift with purchase, the brand reinforces its image as generous and desirable. The brand positioning is both functional, highlighting the quality of its skincare products, and emotional, appealing to the desire for luxury and self-care. The brand does not push against or ignore category norms but rather aligns with the common practice of offering gifts with purchase to incentivize consumer spending. # Product The ad features Estée Lauder skincare products, including cleansers, serums, and moisturizers. The skincare gift is available with any $49.50 purchase, with a value up to $110. The ad highlights the consumer's ability to choose different full-size skincare gifts as part of the promotion. The different cleansers visible are the 'Advanced Night Cleansing Gelee with 15 Amino Acids', 'Soft Clean Silky Hydrating Milk Gel', and 'Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask'. The products appear to address purchase barriers by offering a significant incentive (free full-size products) to encourage consumers to buy. The ad conveys that Estée Lauder products are worth trying or buying because of the added value provided through this offer. # Visual style The ad has a polished and clean aesthetic, typical of luxury skincare brands. The editing style consists of static shots and smooth transitions. The production quality is high-end commercial, supporting the intended tone of luxury. The pacing is slow and consistent. The cuts are timed to emphasize the product variations. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad presents a variety of skincare products that customers can select as a free gift with purchase, showcasing the available options.

# Ad summary This Estée Lauder ad showcases the opportunity to receive a free full-size skincare gift with a purchase of $39.50 or more. Viewers can choose a cleanser and a moisturizer, plus receive the number one serum. The offer is valid while supplies last, and the total value of the gifts is up to $110. # Brand positioning Estée Lauder is presented as a high-value, premium skincare brand, offering customers an exceptional opportunity to receive full-size skincare gifts. The brand aligns with a lifestyle that values quality skincare and self-care. This promotion provides a compelling reason for customers to purchase Estée Lauder products, increasing the brand's appeal and reinforcing its position as a desirable choice in the skincare market. # Product The ad highlights several Estée Lauder skincare products available as part of a promotional offer. Customers can choose a full-size cleanser from options such as Advanced Night Cleansing Gelée, Soft Clean Moisture Rich Foaming Cleanser, or Perfectly Clean Multi-Action Foam Cleanser. Additionally, they can select a moisturizer and will receive Estée Lauder's #1 serum. The promotional offer provides a significant value, with gifts valued up to $110, making it an attractive opportunity for customers to try or stock up on Estée Lauder products. The offer is available with any Estée Lauder purchase of $39.50 or more while supplies last, addressing potential purchase barriers by providing added value and a sense of urgency. # Visual style The ad features a clean and vibrant aesthetic with a focus on product display and promotional messaging. The editing style consists of static shots with smooth transitions between product categories. The production quality is polished, resembling a commercial with professional lighting and consistent branding. The pacing is moderate, allowing viewers to absorb the information about the offer and products. Text and product placements are timed to coincide with key promotional details, enhancing the viewer's understanding of the offer. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The screen presents a square overlay in the center with text that states: "ESTÉE LAUDER CHOOSE YOUR FREE FULL-SIZE SKINCARE GIFT & MORE." - 00:03–00:07 The screen displays the number 1 and text that says, "CHOOSE Your FULL-SIZE Cleanser". It presents three product options. - 00:07–00:11 The screen shows the number 2, along with text stating: "CHOOSE Your MOISTURIZER + RECEIVE Our #1 Serum", with various products displayed. - 00:11–00:15 The screen presents text that says, "ESTÉE LAUDER UP TO $110 VALUE". It also states, "With any Estée Lauder purchase of $39.50 or more. Offer good while supplies last."

# Ad summary This ad promotes Estee Lauder products, highlighting an offer to curate your own free skincare gift, with different purchase amounts unlocking different value gift sets. The ad features an enthusiastic woman describing the various cleansers, moisturizers and the advanced night repair items that are part of the deal. She also demonstrates applying the product near the eyes. # Brand positioning Estee Lauder is presented as a premium skincare brand that offers a wide range of high-quality skincare products. The brand aims to occupy a space in the consumer's mind as a provider of luxurious and effective solutions for various skin needs. The brand aligns with values of self-care, beauty, and confidence, promoting a lifestyle of indulgence and pampering. The brand offers premium skincare for a range of skin care needs. # Product The ad features a range of Estee Lauder skincare products, including: Perfectly Clean Cleanser, Soft Clean Cleanser, Advanced Night Repair Cleansing Gelee, Revitalizing Supreme+ Youth Power Creme, Resilience Tri-Peptide Face and Neck Creme, DayWear Antioxidant Moisture Creme, and Advanced Night Repair (travel size). These products are presented as high-quality skincare solutions for different needs, with each product catering to a specific purpose. The cleansers provide a base, the creams offer hydration, firming, and lifting effects, and the Advanced Night Repair provides a healthy glow. The products are presented as effective, luxurious, and tailored to individual skin needs, with a gift with purchase that enhances the value proposition. # Visual style The ad uses a blend of polished product shots and UGC-style demo footage. The product shots are well-lit and feature a clean white background, while the demo footage has a more casual, bathroom setting. The overall aesthetic is modern and inviting, with a focus on showcasing the products in a clear and appealing way. There are quick cuts and static shots. The production quality is a hybrid of polished commercial and UGC feel, supporting a tone that is both informative and relatable. The cuts are timed to the beat of the music track. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Take advantage of this deal before it's gone. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 If you've been waiting for a sign to elevate your skincare ritual, this is it. The ad opens with an arrangement of Estee Lauder products, implying a solution to elevate one's skincare routine. The narrative begins by directly addressing the viewer, suggesting that the brand is responsive to their needs and desires for a better routine. This creates a sense of anticipation and engagement, positioning the brand as the answer to their beauty-related yearning. - 00:03–00:09 00:03–00:09 Estee Lauder is offering something truly special because with your purchase of $49.50 or more, you can curate your own free skincare gift. A woman appears on screen, introducing an offer from Estee Lauder to curate a free skincare gift with a purchase of $49.50 or more. This introduces the key promotional offer and transitions to a personal recommendation from the presenter, building credibility and excitement around the offer. - 00:09–00:14 00:09–00:14 Choose your full-size cleanser: Perfectly Clean Cleanser, Soft Clean Cleanser or the Advanced Night Repair Cleansing Gelée. The woman presents three cleanser options, the Perfectly Clean Cleanser, Soft Clean Cleanser, and Advanced Night Repair Cleansing Gelée. By showcasing these options, the ad aims to provide viewers with choice and personalization, addressing the barrier that some cleansers aren't right for particular skin types. - 00:15–00:17 00:15–00:17 and pair it with a moisturizer tailored to your skin needs. She transitions to moisturizers, noting that they should be tailored to individual skin needs. This promotes the idea of customizable skincare to address personal concerns. - 00:18–00:22 00:18–00:22 Reveal a firmer and more lifted look with the Revitalizing Supreme+ Youth Power Creme. The woman is shown holding the Revitalizing Supreme+ Youth Power Creme and describes how it can create a firmer and more lifted look. The moisturizer is presented as a solution for anti-aging and promotes a specific visible outcome, aiming to resonate with viewers seeking a youthful appearance. - 00:22–00:26 00:22–00:26 Nourish and smooth skin with Resilience Tri-Peptide Face and Neck Creme. The ad introduces the Resilience Tri-Peptide Face and Neck Creme, stating that it nourishes and smooths skin. The focus is on texture improvement and overall skin health, appealing to those looking for a more refined complexion. - 00:26–00:32 00:26–00:32 Or give skin powerful protection and hydration with DayWear Antioxidant Moisture Creme to give skin a healthy glow. The ad presents DayWear Antioxidant Moisture Creme, stating its protective and hydrating qualities and its ability to give skin a healthy glow. This promotes the notion of everyday protection and radiance, targeting viewers who prioritize daily skincare and a natural, healthy look. - 00:33–00:37 00:33–00:37 You'll also receive a deluxe travel size of Advanced Night Repair. The ad then highlights a deluxe travel size of Advanced Night Repair. By including a travel-size version, the ad caters to the lifestyle of people on the move. - 00:37–00:41 00:37–00:41 This free skincare gift is up to $110 value and made just for you by you. The presenter displays the range of products as she reiterates the $110 value, highlighting a personalized offering. This emphasizes the high value of the free gift and its customizable nature, aimed at enticing viewers with the perceived financial benefit and tailored experience. - 00:42–00:47 00:42–00:47 And if you want to take it one step further, spend $90 and you'll get a free full-size Advanced Night Repair Eye Gel Creme. The woman demonstrates how to apply a free full-size Advanced Night Repair Eye Gel Creme if you spend $90. This promotes a higher level of purchase, offering the potential for greater skincare results. - 00:47–00:51 00:47–00:51 The ultimate upgrade for brighter, more refreshed looking eyes. The presenter applies the eye gel, stating the benefits as an upgrade for brighter, more refreshed looking eyes. It aims to give the viewer clear goals. - 00:51–00:55 00:51–00:55 Altogether, these free gifts are valued at up to $186. The total value is reiterated, emphasizing the financial incentive. - 00:56–00:59 00:56–00:59 Trust me, this is the type of deal you want to take advantage of before it's gone. The presenter closes with a sense of urgency, advising the viewers to take advantage of the deal before it's gone. By saying "trust me", the advertisement gives the impression that the presenter is a reliable and informed authority on the subject.

# Ad summary This ad promotes a free Estee Lauder skincare gift with a purchase of $49.50 or more, and a free full-size Advanced Night Repair Eye Gel Creme with a purchase of $90 or more. # Brand positioning Estée Lauder is presented as a premium skincare brand that offers a range of products for different skin needs. The brand promotes the idea of elevating one's skincare ritual by offering the opportunity to customize a free skincare gift with a minimum purchase. Estée Lauder aligns with values of personalized luxury, allowing customers to tailor their skincare routine to their specific needs and preferences. The brand also emphasizes the value and quality of its products by highlighting the monetary worth of the free gifts, suggesting that customers are receiving a high-value deal. # Product The ad features a promotional offer from Estée Lauder where customers can receive a free full-size skincare gift with a purchase of $49.50 or more. This gift includes the choice of a full-size cleanser: Perfectly Clean Cleanser, Soft Clean Cleanser, or the Advanced Night Repair Cleansing Gelee. Customers can also select a moisturizer tailored to their skin needs, such as the Revitalizing Supreme+ Youth Power Creme, Resilience Tri-Peptide Face and Neck Creme, or DayWear Antioxidant Moisture Creme. Additionally, customers will receive a deluxe travel size of Advanced Night Repair. The ad also mentions that spending $90 will get a free full-size Advanced Night Repair Eye Gel Creme. The skincare gift is valued at up to $110, and the full set of free gifts at up to $186. # Visual style The ad has a clean and polished aesthetic, with well-lit shots and clear visuals of the products. The editing style is smooth, and the pacing is moderate. The production quality is high, giving a commercial feel. The visual style supports the intention of promoting a luxury skincare brand. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 If you've been waiting for a sign to elevate your skincare ritual, this is it. - 00:03–00:09 00:03–00:09 Estée Lauder is offering something truly special because with your purchase of $49.50 or more, you can curate your own free skincare gift. - 00:09–00:15 00:09–00:15 Choose your full-size cleanser: Perfectly Clean Cleanser, Soft Clean Cleanser, or the Advanced Night Repair Cleansing Gelee. - 00:15–00:17 00:15–00:17 And pair it with a moisturizer tailored to your skin needs. - 00:17–00:23 00:17–00:23 Reveal a firmer and more lifted look with the Revitalizing Supreme+ Youth Power Creme. Nourish and smooth skin with Resilience Tri-Peptide Face and Neck Creme. - 00:23–00:33 00:23–00:33 Or give skin powerful protection and hydration with DayWear Antioxidant Moisture Creme to give skin a healthy glow. - 00:33–00:37 00:33–00:37 You'll also receive a deluxe travel size of Advanced Night Repair. - 00:37–00:41 00:37–00:41 This free skincare gift is up to $110 value and made just for you by you. - 00:42–00:48 00:42–00:48 And if you want to take it one step further, spend $90 and you'll get a free full-size Advanced Night Repair Eye Gel Creme. - 00:48–00:51 00:48–00:51 The ultimate upgrade for brighter, more refreshed looking eyes. - 00:51–00:55 00:51–00:55 Altogether, these free gifts are valued at up to $186. - 00:55–00:58 00:55–00:58 Trust me, this is the type of deal you want to take advantage of before it's gone.

# Ad summary This ad promotes a free full-size skincare gift from Estée Lauder with a $49.50 purchase. The ad cycles through different cleanser options that are available with the purchase, showing the cleanser next to images of the free gift set. # Brand positioning Estée Lauder is presented as a luxury skincare brand, offering high-value gifts and high-end product combinations. The brand emphasizes generosity and added value for its customers, positioning itself as a premium choice that rewards purchases with significant freebies. The brand focuses on enhancing the skincare experience through valuable extras, reinforcing its status as a luxury brand that cares about providing exceptional value to its customers. # Product The ad features a selection of cleansers that can be combined with a free gift set upon a $49.50 purchase. The featured cleansers include: the "Advanced Night Cleansing Gelée with 15 Amino Acids," a gel cleanser; "Soft Clean," a rich hydrating foam cleanser; and "Perfectly Clean," a mousse cleanser and purifying mask. All options are available in a full-size format and paired with options for choosing a skincare gift worth up to $110.00. The combination highlights the potential value and incentives for customers to purchase, while allowing some preference among different skin treatments. # Visual style The ad has a clean, polished aesthetic with soft lighting and a gentle color palette. It uses static shots with smooth transitions, creating a high-end commercial feel. The pacing is slow and consistent, allowing viewers to easily absorb the information about the product and offer. The visual motifs are centered on product presentation and clear text overlays, highlighting key details in a straightforward manner. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by showcasing the Estée Lauder brand name and a promotion for a free full-size skincare gift with a qualifying purchase. - 00:01–00:02 It cycles through different cleanser options that are available with the qualifying purchase. - 00:02–00:03 The ad continues to display the product options, allowing viewers to see the variety available. - 00:03–00:04 The ad continues to cycle through different cleanser options. - 00:04–00:05 The ad finishes cycling through different cleanser options that are available with the qualifying purchase.

# Ad summary This ad showcases Estee Lauder products, highlighting a special offer where customers can receive a free full-size skincare gift and more with a qualifying purchase. # Brand positioning Estee Lauder is presented as a premium skincare and beauty brand offering high-value gifts with purchase. The brand positions itself as providing luxurious, full-size products that enhance skincare routines. The visuals of shimmering water and close-ups of skincare products suggest a focus on hydration and purity. This brand aligns with a functional approach to beauty, emphasizing high-quality ingredients and effective skincare solutions. # Product The ad showcases a selection of Estee Lauder skincare products available as part of a promotional offer. The main products featured include: Advanced Night Cleansing Gelée with 15 Amino Acids, Soft Clean Moisture Rich Foaming Cleanser, Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask, Advanced Night Repair Synchronized Multi-Recovery Complex, and Revitalizing Supreme+ Youth Power Creme. The products are designed for various skin types and provide benefits such as cleansing, moisturizing, and revitalizing. The promotional offer highlights that with a minimum purchase, customers can choose a free full-size skincare gift and receive additional items, with a total value of up to $110. The ad is designed to entice viewers to make a purchase by offering substantial value in the form of free, high-quality products. # Visual style The ad has a polished and luxurious aesthetic, with soft lighting, clean product shots, and a focus on visually appealing composition. The editing style is static and the background is softly blurred. The pace is slow and consistent. The audio-visual elements are synchronized to maintain a calm and elegant tone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad showcases Estee Lauder products arranged in a visually appealing manner, floating on a shimmering water surface, to immediately grab attention. - 00:00–00:06 The shifting products cycle through a set of various skincare products from the brand. - 00:00–00:06 Text overlays appear on screen, explaining the offer details: "Choose your free full-size skincare gift & more, yours with any $49.50 purchase. Up to a $110 value."

# Ad summary An Estée Lauder ad for the DayWear line of skincare products. The ad features a woman with radiant skin and on-screen text promoting a super anti-oxidant complex that is more powerful than vitamin C or E. The ad concludes with a shot of all three DayWear products floating in front of a blue-and-white bokeh background and the brand name and product tagline: '#ReadySetGlow ESTÉE LAUDER'. # Brand positioning Estée Lauder is presented as a prestige beauty brand focused on achieving radiant and glowing skin. The brand is positioned as advanced and effective, leveraging science (a “super anti-oxidant complex”) to deliver superior results compared to common skincare ingredients like vitamin C and E. With the tagline 'Unstoppable Radiance', the brand suggests a functional promise of lasting, visible results that provide the user with confidence. The ad showcases the DayWear line, which indicates a focus on daytime skincare routines and protection. # Product The ad promotes the Estée Lauder DayWear skincare line, which includes three products: the Glow Boost Jelly Cleanser, and two moisturizers. The DayWear Glow Boost Jelly Cleanser is a cleanser to wash the face with. All DayWear products contain a "super anti-oxidant complex" that the ad claims is "more powerful than Vitamin C or E." The anti-oxidant moisturizer in the DayWear line are for daytime use, offer 72-hour hydration, and includes broad spectrum SPF 15 sunscreen. # Visual style The ad has a clean, polished aesthetic with a focus on showcasing the product and the model's radiant skin. The color palette is soft and cool, primarily using light blues and whites. The editing is smooth with slow zooms and dissolves. The visual motifs include water splashes and bokeh backgrounds, contributing to the overall feeling of freshness and hydration. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 A woman is seen in a close-up shot looking at the camera, the word "Ready" appearing on screen. The message sets up a skincare routine, speaking directly to the audience. - 00:00–00:01 The same woman is seen in a close-up shot looking at the camera, the words "Ready. Set. GLOW." appearing on screen. The message continues the routine concept, highlighting the product’s benefit. - 00:01–00:04 A shot of the DayWear Glow Boost Jelly Cleanser floating in water appears, with the text "DAYWEAR NEW Glow Boost Jelly Cleanser" appearing on screen. The shot introduces the first product in the DayWear line and highlights that it is a new product. - 00:04–00:06 A collection of DayWear products including the Jelly Cleanser and moisturizers is shown against a light-blue bokeh background, with the text "UNSTOPPABLE RADIANCE" appearing on screen. The message highlights a key benefit of using DayWear products: radiant skin. - 00:06–00:09 An animated graphic of liquid-filled spheres with semi-transparent rings around them is shown with the text "SUPER ANTI-OXIDANT COMPLEX More Powerful Than Vitamin C or E*" and "*IN VITRO TESTING MEASURING ANTI-OXIDANT POWER OF OUR COMPLEX VS. VITAMIN C OR E ALONE." The graphic highlights the product's superior antioxidant properties. - 00:09–00:09 A jar of Estée Lauder DayWear moisturizer is shown in the water with the product name visible. The shot highlights a specific product within the line, linking it back to the brand. - 00:09–00:12 A close up of the woman's face as she applies the product to her face. The words "Skin That GLOWS. All Day Strong." appear on screen. The shot shows the product in use and reiterates the product's benefits. - 00:10–00:12 The woman is seen smiling into the camera, showing off the results of the skincare routine and expressing satisfaction and happiness. - 00:12–00:14 A collection of the DayWear products is shown floating against a blue-and-white bokeh background. The brand name and product tagline: '#ReadySetGlow ESTÉE LAUDER' appear on screen. The final shot reinforces the brand and product line, ending on a visually appealing display.

# Ad summary This ad introduces the new matte foundation by Estee Lauder. It emphasizes the product's long duration, treatment, and control of oil and hydration. # Brand positioning Estee Lauder is presented as a high-end, established cosmetic brand, highlighting its best-selling foundation now with improvements. The brand values inclusivity with the diversity of models featured and focuses on skincare benefits along with cosmetic coverage. The brand is presented as sophisticated and reliable, pushing against the notion that matte foundations are drying or lack skincare benefits. The positioning is both functional (long wear, oil control) and emotional (confidence, enhanced natural beauty). # Product The featured product is the Estee Lauder Double Wear Stay-in-Place Matte Foundation. It's highlighted as a revamped version of the brand's best-selling foundation, now better than ever. Key features include 36-hour wear, treatment benefits, oil control, and hydration. The product is designed for individuals seeking a matte finish that lasts all day while also caring for their skin. The ad addresses the purchase barrier of matte foundations being drying by emphasizing the product's hydrating properties. It also offers oil control, suggesting it's suitable for oily or combination skin types. The product offers both longevity and skin treatment. # Visual style The ad has a polished, high-end aesthetic with soft, diffused lighting and a focus on showcasing the models' skin. The editing is smooth, with seamless transitions and a consistent pace. The production quality is high, suggesting a professional commercial meant to evoke sophistication and quality. The pace is moderate, with cuts every 1-2 seconds, creating a fluid and engaging rhythm. The edits, text, and product actions are synced with the music, creating a cohesive audio-visual experience. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 Introduces the Estee Lauder brand with close-up shots of diverse models. The intention is to immediately associate the brand with inclusivity and beauty. The perspective is from the brand, establishing its presence. The tone is sophisticated and confident, creating an immediate sense of trust. - 00:02–00:04 00:02–00:04 Highlights the foundation bottle surrounded by different foundation colors. The intention is to show a variety of shade options. The perspective is from the brand, showcasing the product and its range. The tone is informative and visually appealing. - 00:04–00:05 00:04–00:05 Presents diverse models with the text overlay 'El NUEVO Mate Lleno de Vida'. The message is to showcase that the matte is full of life. The perspective is from the brand, emphasizing product benefits. The tone is vibrant and emphasizes inclusivity. - 00:05–00:08 00:05–00:08 Showcases product bottles and highlights key product features and information. The intention is to emphasize the product’s longevity. The perspective is from the brand focusing on product features. The tone is informative and promotional. - 00:08–00:12 00:08–00:12 Presents close-up shots of models, focusing on their skin and highlights product benefits. The intention is to showcase the skincare benefits. The perspective is from the brand emphasizing the dual benefits of makeup and skincare. The tone is sophisticated. - 00:12–00:14 00:12–00:14 Returns to product visuals and displays the Estee Lauder logo. The intention is to reinforce the brand and product. The perspective is from the brand concluding the presentation of information. The tone is conclusive and confident.

# Ad summary This ad is for Estee Lauder Advanced Night Repair serum. The ad features actress Nia Long. # Brand positioning Estée Lauder is positioned as a luxury skincare brand focused on delivering effective, science-backed solutions for nighttime skin repair and rejuvenation. The brand aligns with a lifestyle of elegance and self-care, emphasizing trust and reliability. The ad pushes against the norm of fleeting beauty trends, highlighting the enduring quality and consistent results of its products. # Product The featured product is Estée Lauder's Advanced Night Repair serum, designed to synchronize with the skin's natural nighttime repair process. The serum works to hydrate, reduce the appearance of fine lines, and improve overall skin texture. It is formulated to deliver consistent, visible results, promising to revitalize the skin overnight. The ad showcases a user applying the serum as part of a relaxing nighttime ritual. # Visual style The ad's aesthetic is polished and high-end, with a focus on creating a sense of intimacy and elegance. The editing style employs smooth transitions and static shots, contributing to a sophisticated feel. The production quality is high, characteristic of a polished commercial, which aligns with the brand's luxury positioning and target audience. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A shot of the night time city skyline is shown, followed by text overlaying "The One" with Nia Long. - 00:02–00:03 00:02–00:03 Nia Long is shown inside looking into the camera with her hands on her face. - 00:03–00:04 00:03–00:04 The Estee Lauder Advanced Night Repair bottle is shown with candles behind it. - 00:04–00:06 00:04–00:06 A man walks up to a building carrying a bouqet of red roses. He walks into the building and up the stairs. - 00:07–00:07 00:07–00:07 Back inside, Nia's face is shown looking off to the side and smiling. - 00:07–00:08 00:07–00:08 The man carrying the bouqet of red roses is now standing outside of Nia's apartment. - 00:08–00:10 00:08–00:10 Nia is on the balcony looking down at the man and the bouqet of roses. - 00:10–00:13 00:10–00:13 Nia is still on the balcony and says she already has plans for tonight. - 00:14–00:14 00:14–00:14 Nia is shown inside again, smiling and looking into the camera. - 00:14–00:23 00:14–00:23 Nia's face is shown as she talks about making promises. A drop of serum is placed on her hand and then she rubs it into her face. The camera focuses on Nia rubbing the product into her skin. - 00:23–00:24 00:23–00:24 Nia is shown silhouetted on the balcony. - 00:24–00:28 00:24–00:28 The man is still outside holding the bouqet and mentions that he cannot compete with that glow. He is still standing outside of the apartment. - 00:28–00:30 00:28–00:30 Estee Lauder Advanced Night Repair is shown, along with the Advanced Night Repair Eye Matrix.