How Epidemic Sound Advertises on Meta

# Ad summary This ad promotes Epidemic Sound, highlighting its AI-powered search feature that helps users find curated soundtracks quickly. It shows how users can simply describe their project to instantly receive tailored music suggestions from real artists. # Brand positioning Epidemic Sound is positioned as a music provider that simplifies the process of finding the perfect soundtrack for creative projects. The brand promotes efficiency and ease of use by leveraging AI technology to deliver curated music options. It appeals to content creators by promising 'less time searching, more time creating,' emphasizing a functional benefit: saving time and enhancing creativity. The brand aligns with a modern, tech-forward approach, contrasting with traditional, time-consuming methods of music sourcing. This positions Epidemic Sound as a practical solution for creators who value productivity and high-quality music. # Product The featured product is Epidemic Sound's AI-powered music search assistant, designed to streamline the process of finding suitable music tracks for video projects. The assistant allows users to describe their project in their own words and instantly receive a curated selection of soundtracks. The AI assistant addresses the pain point of time-consuming music searches by offering a quick and efficient solution. The platform delivers music 'from real artists,' highlighting the quality and authenticity of the tracks. This ensures users have access to professional-grade music without the hassle of extensive searching. The service caters to content creators who need dramatic orchestral music or any other specific genre for their videos. # Visual style The ad features a clean and polished aesthetic with a focus on user interface elements. The editing is smooth with static shots and clear transitions. The production quality is high, resembling a polished commercial, designed to appeal to a professional audience. The pacing is consistent, maintaining a steady flow of information. Visuals are synced with voiceover and text to emphasize key features and benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with the text 'Less time searching, more time creating,' setting the stage for a solution that enhances productivity. - 00:02–00:03 The ad transitions to a user interface showing a search bar where the user types 'I'm looking for dramatic orchestral music for a film trailer,' demonstrating how users can describe their project. - 00:04–00:07 The text 'Our new AI assistant instantly delivers a curated soundtrack' highlights the key feature of the product. - 00:07–00:08 A curated list of dramatic orchestral tracks appears, showcasing the AI's ability to find relevant music. The text 'from real artists' reinforces the quality of the music. - 00:09–00:12 The ad concludes with a call to action, 'Try it at Epidemic Sound now,' encouraging viewers to explore the AI-powered search assistant.

# Ad summary This ad for Epidemic Sound features a user's face in the center of the screen and features the copy "Sound that stops the scroll". # Brand positioning Epidemic Sound is presented as a provider of a vast library of over 55,000 tracks, offering creators the perfect soundtrack to capture attention and encourage engagement. The brand positions itself as a solution for creators seeking high-quality, engaging music that can "stop the scroll," which is directly referencing the behavior of users as they scroll on social media. By highlighting the ability to make viewers "stop, listen, and follow," Epidemic Sound emphasizes its potential to enhance content and foster audience connection. The brand's functional positioning centers on the breadth of its music library, while its emotional appeal lies in empowering creators to elevate their content and connect with their audience effectively. # Product Epidemic Sound offers a diverse library of over 55,000 music tracks designed to help content creators enhance their videos and capture audience attention. The product targets content creators who need high-quality, engaging music to make their videos stand out and encourage viewers to "stop, listen, and follow." The key selling point is the extensive library, offering a wide variety of genres and styles to suit any project. By providing a vast selection of tracks, Epidemic Sound addresses the challenge of finding the right music for content creation, offering a solution that is both comprehensive and convenient. The ad encourages users to "try Epidemic Sound now," # Visual style The ad features a clean, modern aesthetic with a focus on simplicity and functionality. The color palette is minimal, with a solid background and clear text overlays. The editing is straightforward with no flashy transitions or effects. The overall impression is polished and professional, which supports the brand's message of providing high-quality music solutions for content creators. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Try now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens on a blurred grid of various scenes and people. - 00:01–00:07 00:01–00:07: A user's face appears on screen, in a frame similar to what you might see on TikTok or Reels. - 00:07–00:11 00:07–00:11: The screen changes to a pink screen with a button that reads "Try now", and a hand clicks the button. This signals to the customer that they should try the product.

# Ad summary This ad demonstrates how Epidemic Sound solves the problem of music licensing for content creators. The ad features a text message conversation about clearing music for social media, then highlights the platform's benefits, finishing with a clear call to action to try Epidemic Sound. # Brand positioning Epidemic Sound positions itself as the go-to solution for content creators needing music and sound effects, offering pre-cleared, high-quality tracks that eliminate the risk of copyright issues on social media platforms. The brand clearly understands the pain points of content creators dealing with copyright claims and aims to provide a hassle-free experience with world-class artists and pro-grade sound effects. Epidemic Sound prioritizes the functional benefit of content clearance while also implying an emotional benefit of worry-free posting. # Product Epidemic Sound is presented as a comprehensive library of music and sound effects designed for content creators who need royalty-free assets for their videos. The ad highlights the platform's key benefit: everything is cleared for use everywhere, which solves the common problem of music licensing and copyright claims on social media. The ad assures users that the music and sound effects are high quality and produced by world-class artists, countering the perception that royalty-free music is often 'cheesy stock music'. The service addresses the need for content creators to post their content anywhere without worrying about takedowns. # Visual style The ad has a clean and minimalist aesthetic, primarily using text message bubbles on a plain white background. The editing style is straightforward, with static shots of the text messages appearing and the simple addition of the Epidemic Sound logo and a hand cursor. The ad maintains a consistent pace, with the text messages appearing at a steady rate. The overall feel is modern and direct, aligning with the brand's message of simplicity and reliability. The production quality appears polished, mimicking the look of native mobile UI. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A text message appears that questions, 'Is the music cleared for social? I'm worried about getting another takedown…' - 00:00–00:01 This question establishes the problem content creators face with music licensing and the worry of copyright strikes. - 00:00–00:01 The perspective is from a content creator who is wary of music licensing issues. - 00:01–00:04 The text message then receives a reply: 'It is, I use Epidemic Sound. Everything is cleared, everywhere.' - 00:01–00:04 This line serves as a testimonial/solution by presenting Epidemic Sound as the solution to the initial problem. - 00:01–00:04 The perspective is from an Epidemic Sound user, conveying reassurance and confidence in the service. - 00:04–00:06 A follow-up message appears: 'But does it sound good? Not like cheesy stock music?' - 00:04–00:06 This question highlights a potential concern or perception about royalty-free music. - 00:04–00:06 The perspective is from the skeptical content creator, voicing concern about quality. - 00:06–00:08 A final text message reply comes in: 'It’s all world-class artists and really pro-grade sound effects.' This then transitions to the Epidemic Sound logo. - 00:06–00:08 The response addresses the quality concern and asserts the professional-grade production value of Epidemic Sound’s offerings. This is followed by the Epidemic Sound logo reinforcing the brand and its value proposition. - 00:06–00:08 The perspective shifts to the brand’s voice, emphasizing the quality and professionalism of its service. - 00:08–00:11 The text overlay states 'Post your content anywhere without worrying.' - 00:08–00:11 The statement reinforces the freedom and peace of mind that Epidemic Sound provides to content creators, freeing them from copyright concerns. - 00:08–00:11 The perspective is from the brand emphasizing the benefits of its service. - 00:11–00:14 The screen displays the Epidemic Sound logo with a button saying 'Try now,' accompanied by a hand clicking it. - 00:11–00:14 The ad concludes with a direct call to action, encouraging viewers to try the service. The hand clicking the button mimics user interaction and promotes engagement. - 00:11–00:14 The perspective is a direct invitation from the brand to the audience to take action and explore the service.

# Ad summary This ad for Epidemic Sound highlights their use by recognizable brands and their popularity. It features a variety of fast-paced visuals and is set to upbeat music. # Brand positioning Epidemic Sound is presented as a leading provider of music and sound effects for content creators, trusted by thousands of brands and used in 3 billion daily plays. The brand focuses on providing high-quality audio resources and partners with creators and major brands. The tone is energetic and assertive, aiming to position Epidemic Sound as an essential tool for content creation, ignoring any competitor comparisons and focusing on its widespread adoption and usage. # Product Epidemic Sound offers a library of music and sound effects for content creators and businesses, providing resources for enhancing videos and other audio-visual projects. The ad highlights the extensive use of their library, noting '3 billion daily plays' and endorsements from 'thousands of brands' including Coca-Cola and Warner Bros. Discovery. This conveys Epidemic Sound's unique selling point as a trusted source of audio content for a variety of creative needs. The product is targeted toward content creators, filmmakers, and businesses aiming to enhance their media projects with high-quality sound, addressing the potential barrier of finding suitable and licensed music and sound effects. # Visual style The ad has a fast-paced, dynamic editing style with quick cuts to create a sense of energy. The production quality is polished, blending real-life footage with CGI. There are no visual motifs. The cuts are timed to the music beats to keep the momentum. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Learn more # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a low angle shot of a lion growling in a cage, visually and audibly emphasizing powerful sound. This aims to capture immediate attention with a dramatic sensory experience. - 00:01–00:02 The scene shifts to a low-angle shot of trees against a bright sky, combined with text reading '3 billion daily plays'. This transitions to conveying Epidemic Sound's immense reach and usage. - 00:02–00:04 The '3 billion daily plays' text remains as visuals shift to a slice of lime in a fizzy drink, followed by a close up of a Vivienne Westwood watch. This extends the concept of popularity, associating it with diverse, stylish content. - 00:04–00:06 The text shifts to 'One music partner' as visuals show a woman walking in a city and a rally car racing on a sandy track. This juxtaposes everyday and extreme scenarios to illustrate broad applicability. - 00:06–00:08 The text changes to 'Trusted by thousands of brands' over a background of Coca-Cola and Warner Bros. Discovery logos. This uses major brand endorsements to build credibility and trust. - 00:08–00:12 Quick cuts show various scenes, including a mountain biker, a CGI warrior, and a person in a stylized outfit. The visuals emphasize the diversity and creativity of content that can be enhanced with Epidemic Sound. - 00:12–00:14 The Epidemic Sound logo appears with a 'Learn more' call to action. This prompts the viewer to engage directly with the brand.

# Ad summary This ad is in the form of a messaging thread where a user is inquiring about using music from Epidemic Sound. The user asks if the music is cleared for social and if it sounds good. The reply confirms that Epidemic Sound's music is cleared everywhere and that they have world-class artists and pro grade sound effects. The ad concludes with the tagline "Post your content anywhere without worrying." # Brand positioning Epidemic Sound is presented as a provider of high-quality, worry-free music and sound effects for video creators. The brand is positioned as a solution for creators who need music that is both artistically excellent and legally cleared for use on any platform. This positions Epidemic Sound as a reliable and professional choice, distinguishing it from cheesy stock music while ensuring compliance and peace of mind for its users. The brand aims to be synonymous with quality, artistic integrity, and legal security in the realm of content creation. # Product Epidemic Sound offers music and SFX for videos, ensuring users can "bring your story to life". The product provides a subscription service that gives users lifetime, global clearance for their content on every platform. The product is positioned as a worry-free solution for content creators, solving the problem of music licensing and copyright issues. The ad copy specifically mentions that Epidemic Sound's music is created by "world-class artists" and includes "really pro grade sound effects," emphasizing the quality and professional nature of the audio assets provided. # Visual style The ad features a clean and minimalistic visual style, mimicking a standard mobile messaging interface. The color palette is primarily white with blue and pink accents, giving it a modern and approachable look. The layout is simple and straightforward, with a clear progression of messages leading to the brand's value proposition. The production quality is high, resembling a professionally designed graphic rather than user-generated content. # Hooks Headline: Post your content anywhere without worrying. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a message from a user expressing concern about music being cleared for social media and the potential for takedowns. This sets up a common pain point for content creators — the worry of copyright infringement and legal issues. The audience experiences this moment from the perspective of a concerned content creator seeking a reliable solution. - The next message, formatted as a reply, states, "It is. I use Epidemic Sound. Everything is cleared, everywhere." This provides a direct solution from the perspective of a satisfied user who is recommending Epidemic Sound. It aims to reassure the worried content creator that Epidemic Sound offers comprehensive clearance, alleviating their concerns. - Another message from the initial user questions the quality of the music, asking, "But does it sound good? Not like cheesy stock music?" This introduces a secondary concern — that legally cleared music might lack artistic merit. This part of the story continues to be told from the perspective of the customer. - The final message from the replying user addresses the quality concern, stating, "It's all world-class artists and really pro grade sound effects." This emphasizes the high-quality nature of Epidemic Sound's offerings, countering the perception that cleared music is generic or low-quality. The audience experiences this moment from the perspective of a user offering reassurance that the brand doesn't cut corners.

# Ad summary This ad promotes Epidemic Sound, a platform that provides royalty-free music and sound effects for video creators. The ad features a creator explaining the benefits of using Epidemic Sound, including its massive library, diverse search options, stems for each song, and licensed music to avoid copyright issues. The ad emphasizes how Epidemic Sound can help videos stand out and be felt by the audience. # Brand positioning Epidemic Sound is presented as a comprehensive solution for video creators seeking high-quality, royalty-free music and sound effects. The brand positions itself as a tool that empowers creators to enhance their videos without worrying about copyright issues. It aligns with values of creativity, control, and professionalism, offering a vast library and advanced search capabilities. Epidemic Sound pushes against the norms of traditional music licensing, providing a hassle-free alternative for content creators. The brand positioning is both functional (providing a vast library and advanced search capabilities) and emotional (empowering creators to enhance their videos and avoid copyright issues). # Product Epidemic Sound is a platform that provides royalty-free music and sound effects for video creators. It offers a massive, diverse, and smart library that can be searched by mood, genre, and even favorite artists. Every song comes with stems, allowing users to isolate instruments, build tension, and have full control over the audio. The platform also features over 200,000 sound effects. A key USP is that all music is licensed, ensuring no copyright strikes or takedowns. This product is for video creators who want to enhance their videos with high-quality audio without the hassle of traditional music licensing. The ad addresses the purchase barrier of copyright issues by emphasizing the licensed nature of the music. # Visual style The ad has a polished, commercial aesthetic with a mix of studio-lit shots and natural outdoor scenes. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, with clear visuals and professional sound. The pacing is consistent, maintaining a steady rhythm throughout the ad. The cuts and text overlays are often timed to the music beats or voiceover lines, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action 30-day free trial # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a dramatic shot of a person falling through the sky, accompanied by the Epidemic Sound logo and the text overlay, "The most important thing about a video is how it sounds." This sets the stage by emphasizing the importance of audio in video production. - 00:02–00:06 00:02–00:06 A creator is introduced, speaking directly to the camera. He acknowledges the challenge of finding the right audio for videos. This establishes a relatable pain point for the target audience. - 00:06–00:07 00:06–00:07 The creator reveals that he uses Epidemic Sound to solve this problem. This introduces the product as a solution. - 00:07–00:10 00:07–00:10 The creator highlights the massive, diverse, and smart library of Epidemic Sound, showing a screen recording of the platform's interface. This showcases the product's key features and benefits. - 00:10–00:13 00:10–00:13 The creator explains that users can search by mood, genre, and even favorite artists, showing a screen recording of the search function. This further demonstrates the platform's ease of use and versatility. - 00:13–00:15 00:13–00:15 The creator mentions that every song comes with stems, allowing users to isolate instruments. This highlights a unique feature that provides greater control over the audio. - 00:15–00:19 00:15–00:19 The creator elaborates on the benefits of stems, such as building tension and having full control, while showing a creator working with the platform. This reinforces the product's value proposition. - 00:21–00:26 00:21–00:26 The creator explains that users can search based on specific parts of a song to find similar tracks, showing a screen recording of the search function. This showcases another advanced search capability. - 00:27–00:30 00:27–00:30 The creator mentions that Epidemic Sound has over 200,000 sound effects, showing a screen recording of the sound effects library. This emphasizes the platform's comprehensive nature. - 00:30–00:34 00:30–00:34 The creator states that this is enough sound effects to make any world sound alive, accompanied by dramatic visuals. This reinforces the product's ability to enhance video content. - 00:40–00:45 00:40–00:45 The creator emphasizes that all music is licensed, ensuring no copyright strikes or takedowns. This addresses a key pain point for video creators. - 00:46–00:51 00:46–00:51 The creator shares his personal experience, stating that Epidemic Sound helped his channel grow past 250,000 subscribers and helped his work stand out. This provides social proof and builds credibility. - 00:53–00:57 00:53–00:57 The creator encourages viewers to start with a sound if they want their videos to be felt, not just watched. This reinforces the importance of audio in video production. - 00:57–01:00 00:57–01:00 The creator concludes by urging viewers to start with Epidemic Sound, followed by a screen displaying the Epidemic Sound logo and a call to action for a 30-day free trial. This provides a clear next step for interested viewers.

# Ad summary This ad promotes Epidemic Sound, highlighting its vast library of cleared music and SFX for social media content creation. The ad uses a text message format to address the common concern of music copyright issues, positioning Epidemic Sound as the solution. # Brand positioning Epidemic Sound is presented as a resource for creators who need high-quality, cleared music and SFX for their videos. The brand aims to occupy the space of reliable, worry-free content creation, ensuring that users can post their content anywhere without fear of copyright strikes. The brand positions itself against the norms of cheesy stock music by offering world-class artists and pro-grade sound effects. Its positioning is both functional, in terms of providing cleared music, and emotional, in terms of offering peace of mind and high-quality audio. # Product Epidemic Sound offers a subscription service providing a comprehensive library of royalty-free music and sound effects for video creators. The product works by offering music and sound effects that are fully cleared for use on social media platforms, eliminating copyright issues and takedowns. The product is for content creators who want to ensure their videos can be posted anywhere without worrying about legal problems. Key features include world-class artists and pro-grade sound effects, which address the perception of stock music as low quality. The ad aims to convey that Epidemic Sound's library provides high-quality music and sound effects that are safe to use across all social platforms, making it a worthwhile investment for content creators. # Visual style The ad has a clean, minimalist aesthetic, relying on simple text overlays and a simulated mobile messaging interface against a plain white background. The editing style is static with no transitions. The overall production quality is high, mimicking native UI elements for familiarity. The pacing is steady, with the text appearing and changing at a measured pace to ensure readability. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try now # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A text message bubble appears with the text, "Is the music cleared for social? I'm worried about getting another takedown..." This beat starts the narrative with a problem that content creators may worry about regarding copyright and music use for social media. - 00:02–00:04 00:02–00:04 A reply message bubble states, "It is. I use Epidemic Sound. Everything is cleared, everywhere." The brand's perspective is being presented as the solution to the previous beat's concern. The message is straightforward and confident, intended to reassure the audience. - 00:04–00:06 00:04–00:06 A new message bubble from the original sender states, "But does it sound good? Not like cheesy stock music?" Here a potential negative perception is introduced. - 00:06–00:08 00:06–00:08 The response message bubble declares, "It's all world-class artists and really pro grade sound effects." This counters the previous claim about the quality of music, with the intention to highlight that the music is not typical stock music. - 00:08–00:08 00:08–00:08 A message containing the Epidemic Sound logo and a tagline appears. The message intends to communicate and visually reinforce the brand solution to the audience. - 00:09–00:12 00:09–00:12 Text states, "Post your content anywhere without worrying." The intention of the message is to reemphasize the key product benefit. - 00:12–00:15 00:12–00:15 The Epidemic Sound logo appears with the "Try now" call to action. The logo visually reinforces the brand, while the call to action prompts immediate engagement.

# Ad summary This ad demonstrates how Epidemic Sound lets you instantly adapt any track to match your edit. # Brand positioning Epidemic Sound is presented as an audio solution for video editors. The brand is positioning itself as offering the ability to customize music tracks to perfectly fit the user's needs. This ad sets up a premise that the brand is going against the category norm of adapting video edits to pre-set music tracks. # Product The ad promotes Epidemic Sound, a service for video editors. The featured function allows users to adjust the length and loop of any given track. Users can adjust the track to match their edits and create the perfect audio-visual sync. # Visual style The ad has a minimalist visual style with a white background and simple graphics. The editing style is quick cuts and smooth transitions. The production quality is polished. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Try now (button) # Point of view - [object Object] # Storyline - 00:00–00:02 A hand drags a slider on a computer screen. - 00:02–00:03 Text appears as it shows the features of the track length and loop. This is from the brand's perspective, showcasing the product's key features and user interface. - 00:03–00:05 A hand gestures shaking its head no. - 00:05–00:05 The ad implies that other platforms force you to adapt your edits to fit their music. The brand is taking the opposite position. - 00:05–00:09 A hand clicks on a "Try Now" button. - 00:09–00:09 This is a call to action to try Epidemic Sound. The message is from the brand, delivered in a clear tone.

# Ad summary This ad promotes Epidemic Sound by showing a simulated iMessage conversation between two people about the benefits of using the platform. The main selling points are that Epidemic Sound ensures that the music is cleared for social media use and that it features music from world-class artists. # Brand positioning Epidemic Sound is positioned as a provider of royalty-free music and sound effects for video creators, enabling them to create content without worrying about copyright issues or takedowns. The brand aims to occupy the space of accessible and high-quality music licensing, catering to content creators who want to avoid the pitfalls of using copyrighted music on social media platforms. It aligns with the values of creative freedom and simplicity, offering a functional solution to a common problem. The brand pushes against the norms of traditional music licensing, which can be complex and expensive, by providing a straightforward and affordable alternative. Epidemic Sound focuses on the functional benefit of cleared music while also emphasizing the quality of its content, ensuring creators don't have to compromise on sound for the sake of legality. # Product Epidemic Sound is a service that provides royalty-free music and sound effects for content creators. The product offers users the ability to access a library of tracks that are fully cleared for use on social media and other platforms, eliminating the risk of copyright strikes or takedowns. It is for content creators who want to use music in their videos without the hassle of traditional licensing or the risk of copyright infringement. The ad highlights that the service features music from world-class artists and pro-grade sound effects, ensuring high quality. It addresses the purchase barriers of copyright concerns and perceived quality of stock music, assuring users that Epidemic Sound offers both legal safety and professional-grade audio. The main USP is the combination of cleared music and high-quality sound, allowing creators to post their content anywhere without worrying. # Visual style The ad has a simple, clean aesthetic with a focus on clarity and readability. The editing style is straightforward, using static shots and simple transitions to mimic a text message conversation. The production quality is polished, with a clean, minimalist design that aligns with the functional and professional tone of the brand. The pacing is consistent, maintaining a steady rhythm throughout the ad. The visuals are timed to the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a text message that sets up the problem of using uncleared music for social media. - 00:01–00:04 A second text message arrives in response, positioning the brand as the solution to the problem. - 00:04–00:05 A follow-up question from the first person asks if the music is actually good, questioning the quality of music. This addresses a common misconception about royalty-free music. - 00:05–00:06 The second person then confirms the world-class quality of Epidemic Sound's artists and sound effects, reinforcing the idea that cleared music can still sound good. - 00:06–00:08 A final text message with the brand logo and messaging appears. - 00:08–00:15 The ad ends with a call to action, telling the viewer to 'Post your content anywhere without worrying'. The ad ends with the product logo and 'Try Epidemic Sound now'.

# Ad summary This ad for Epidemic Sound highlights the platform's AI-powered search, which makes it easy to find the perfect sound. It shows a user searching for and finding the perfect sound. # Brand positioning Epidemic Sound is positioned as the go-to solution for creators and filmmakers who need high-quality music and sound effects for their projects. The brand is presented as innovative and user-friendly, emphasizing its AI-powered search capabilities that simplify the process of finding the right audio. By focusing on ease of use and the perfect sound, Epidemic Sound caters to those who value efficiency and quality in their creative workflow, distinguishing itself from traditional, more cumbersome stock music libraries. # Product Epidemic Sound offers a vast library of music and sound effects for content creators. The AI-powered search function allows users to quickly and easily find the perfect audio track for their projects, streamlining the creative process. The ad shows a search interface with suggested search terms, as well as several audio track previews. The platform is positioned as a solution for those seeking the 'perfect sound' with the 'easiest thing to check off,' emphasizing its user-friendly interface and time-saving capabilities. The product addresses the pain point of tedious music searching by offering a seamless and efficient experience. # Visual style The ad has a clean and modern visual style with a focus on functionality and user experience. The use of a bold, solid orange background creates a strong visual impact, while the blue check mark graphic adds a playful, digital element. The interface mockups and cursor create the feeling of a demo. # Hooks Headline: The sound of done. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual of the Epidemic Sound logo and headline "The sound of done," immediately associating the brand with productivity and completion. This sets the stage by introducing the brand and its core promise: to help users effortlessly find the right audio, told from the brand's perspective. - The ad then states, "Our AI-powered search makes finding the perfect sound the easiest thing to check off." This elaborates on the brand's value proposition, explaining how the AI-driven search engine simplifies the process of finding the right audio, shifting the perspective to how the brand benefits the user. - The ad displays an interface showing a search bar with the prompt "The feeling of hitting 'export'," along with suggested music tracks, demonstrating how the platform works and highlights the AI's ability to understand creative intent. This is experienced from the user's perspective, showcasing the platform's intuitive search capabilities.

# Ad summary This ad for Epidemic Sound software features a demonstration of the software's functionality and value proposition. The ad uses text and a cursor overlaying the software to show that the brand is offering the world's fastest soundtracking flow. # Brand positioning Epidemic Sound is presented as a software platform for content creators looking to add soundtracks to their videos with ease. The brand aims to occupy the space of providing human-made music that magically syncs with video content at AI speed, offering a solution that integrates seamlessly into the creative process. By emphasizing the speed and efficiency of their platform, Epidemic Sound targets creators who value streamlined workflows and high-quality, professionally synced soundtracks without the traditional complexities. The brand's positioning is both functional (offering speed and ease of use) and emotional (allowing creators to focus on their vision without technical hurdles). # Product The product featured is the Epidemic Sound software, which is designed to help content creators easily add soundtracks to their videos. The software magically syncs human-made music and sound to your video at AI speed. The interface displays a video timeline with audio tracks, demonstrating how users can integrate music into their video projects. Key features highlighted in the ad include the ability to create soundtracks quickly and efficiently, thanks to the software's AI-driven capabilities. The software is intended for content creators of all levels who need high-quality soundtracks for their videos, addressing the pain point of time-consuming music integration processes. The ad suggests that Epidemic Sound offers a seamless and efficient solution that simplifies the creative process, making it easier for creators to bring their visions to life. # Visual style The ad features a clean and modern visual style, combining flat design elements with a realistic software interface. The production quality appears to be high, with a focus on clarity and ease of understanding. The color palette is soft and muted, creating a calming and professional aesthetic. The typography is bold and legible, enhancing the scannability of the ad. The overall design contrasts native platform styles by adopting a more polished and branded look, which aims to capture attention and establish credibility in the feed. # Hooks Headline: The world's fastest soundtracking flow # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing the Epidemic Sound software and highlighting that it offers the world's fastest soundtracking flow. The brand is setting the stage to showcase its efficiency and speed, which is a desirable feature for creators looking to streamline their workflow. - Next, the ad shows a glimpse of the Epidemic Sound software interface, where the cursor is selecting the option to 'Create soundtrack'. This is from the brand's perspective as it visually demonstrates how easily soundtracks can be integrated into a video, which is the product's core functionality.

# Ad summary This ad promotes Epidemic Sound, a platform designed to help creators find and add the perfect music to their edits. The ad demonstrates how the platform allows creators to adapt any track to match their edit perfectly, rather than adapting the edit to fit the track. It then features a call to action to try Epidemic Sound now. # Brand positioning Epidemic Sound is presented as a music solution that empowers content creators to easily find and customize music for their videos. The brand positions itself as the go-to platform for royalty-free music, highlighting ease of use and flexibility. Instead of forcing creators to compromise on their edits to fit pre-existing tracks, Epidemic Sound allows creators to perfectly synchronize music to video, offering an efficient and professional workflow. The brand's tone is modern and functional, targeting creators who value quality and efficiency. # Product Epidemic Sound is a royalty-free music platform with a user-friendly tool for adapting music tracks to video edits. The platform allows users to adjust the length and loop of a track's various sections (verse, chorus, outro) to perfectly match the duration of their video. The platform addresses the common problem of having to edit videos to fit the length of music, USP = by offering users the ability to adjust the music. This solves the frustration and wasted time of trying to make a video conform to a pre-existing soundtrack, allowing creators to focus on the quality of their content without compromising on sound. # Visual style The ad has a clean, minimalist aesthetic with a focus on clear UI and simple animations. The editing style uses static shots and smooth transitions to maintain a polished commercial feel. The ad’s pacing is consistent with a moderate BPM to help match the speed of the audio-visual sync. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try now # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a visual of the Epidemic Sound interface, demonstrating the ability to instantly adapt a track. - 00:00–00:02 The message is that Epidemic Sound allows you to adjust the track to match your edit. This is conveyed through a screen recording of a hand dragging the length control to adjust the track’s duration. The perspective is from the brand, showcasing its feature. - 00:02–00:04 Next, the ad features a message highlighting the precision the platform offers, visually displaying a hand clicking a button to turn looping on. This reinforces that the platform allows the creator to perfectly match the music to the edit, not the other way around. The brand is emphasizing the ease and accuracy of the software. - 00:04–00:05 The ad pivots to a statement, contrasting the featured product from competitors. - 00:04–00:05 The message reinforces the platform’s unique selling proposition: you adjust the music, not the edit. The perspective is from the brand, creating a sense of empowerment for the user. - 00:05–00:09 The ad transitions to a CTA, encouraging viewers to try Epidemic Sound. - 00:05–00:09 The call to action is displayed on a bright blue screen with a clickable button. The brand aims to convert viewers into users.

# Ad summary This ad promotes Epidemic Sound, highlighting its feature to adapt tracks to match edits, not the other way around. # Brand positioning Epidemic Sound is presented as a modern, user-centric platform that prioritizes creators' needs by providing adaptable, high-quality music. The brand positions itself as an ally for content creators, offering seamless integration of music into video edits. By emphasizing adaptability and ease of use, Epidemic Sound pushes against the traditional norm where content is often adjusted to fit existing music tracks. The brand aims to occupy the space of functional simplicity, offering tools that empower creators to maintain creative control without sacrificing quality or efficiency. # Product Epidemic Sound provides a service that allows users to adapt music to fit their video edits. The product provides a feature that enables creators to adjust the length and loop points of tracks to seamlessly match their videos. The ad addresses the common frustration of having to edit videos to fit pre-existing music, by offering the option to modify the music instead. The platform aims to give creators full control over their audio-visual synchronization, promising a perfect match every time. The ad underscores that this product reverses the traditional workflow, positioning Epidemic Sound as a tool designed to enhance creative flexibility and efficiency. # Visual style The ad features a clean and minimalist aesthetic, utilizing simple graphics and text overlays against a light background. The editing style is straightforward, with static shots and clear transitions. The overall production quality is polished, conveying a professional yet accessible tone. The pacing is moderate, allowing viewers to easily follow the information presented. The visual elements are timed with the voiceover to emphasize key points and product actions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try now # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A graphic of a waveform split into sections labeled "CHORUS", "VERSE", and "OUTRO" appears, with a hand hovering over a "Length" adjustment bar. The length is being adjusted with the voiceover, illustrating how to tailor music to video edits. - 00:03–00:05 00:03–00:05 The waveform segments are rearranged as the voiceover explains that the product is the best way to tailor music to video. - 00:05–00:09 00:05–00:09 A call to action is displayed urging users to "Try Epidemic Sound now".

# Ad summary In this ad for Epidemic Sound, a creator discusses how he uses their platform to find the right music for his videos. He shares features like the ability to upload other videos for music suggestions and select specific stems of a song. He shares that Epidemic Sound helps him spend more time creating and less time searching for songs. # Brand positioning Epidemic Sound is presented as a platform that offers an extensive library of music and sound effects for content creators. The brand is positioned as a tool that helps creators streamline their workflow, enabling them to find the perfect music quickly and efficiently. By offering features like music suggestions based on video uploads and the ability to customize tracks, Epidemic Sound aims to empower creators to spend less time searching for music and more time creating content. # Product Epidemic Sound is a platform offering royalty-free music and sound effects for content creators. It allows users to upload videos, written descriptions, or reference tracks to receive music suggestions tailored to their content. Users can also adjust song lengths, loop tracks, and select specific stems (instruments, bass, drums, vocals) to customize their final mix. These tools are available on the web player and as plugins for Adobe and DaVinci Resolve, allowing users to save time searching for the perfect song. # Visual style The ad has a polished UGC aesthetic, blending screen recordings of the Epidemic Sound interface with direct-to-camera testimonials from a creator. The editing style uses quick cuts to maintain a consistent pace. The production quality is high, with clear visuals and professional lighting, aiming to convey trustworthiness and credibility. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try Epidemic Sound now. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with the Epidemic Sound interface before transitioning to a creator who explains that Epidemic Sound has changed how he works with music and sound effects. This sets the stage by immediately establishing the brand's name and implying its impact on the creative process. - 00:04–00:09 00:04–00:09 The creator states that he can get perfect music suggestions based off his video. The interface appears again to show the user has the option to upload a video, written description, or a reference track. This beat demonstrates a key benefit — tailored music selection. - 00:09–00:16 00:09–00:16 The creator states that he's always adjusting the lengths of songs, looping them, or selecting specific parts to include in his final mix. This beat emphasizes the customization options within Epidemic Sound. - 00:17–00:21 00:17–00:21 The creator states that the available tools are on the web player and also the plugins for Adobe and DaVinci Resolve. This highlights the accessibility and integration of Epidemic Sound with popular editing software. - 00:21–00:25 00:21–00:25 The creator states that he spends less time searching for the perfect song and more time creating. This serves as the ultimate value proposition, reinforcing the time-saving benefit. - 00:26–00:29 00:26–00:29 A clear screen appears with the Epidemic Sound logo and a button to "Try now". This provides a direct call to action, encouraging viewers to explore the platform.

# Ad summary This ad is for Epidemic Sound and showcases how a user can edit music tracks to perfectly fit their edits using Epidemic Sound. # Brand positioning Epidemic Sound aims to position itself as a go-to solution for music licensing and soundtrack customization, targeting content creators who need high-quality music that can be tailored to their specific project needs. The brand offers functional benefits through its technology, enabling users to instantly modify tracks to match their creative vision. This pushes against the traditional norms of stock music libraries by offering a high degree of customization. # Product Epidemic Sound offers a platform that allows users to instantly modify music tracks to match their creative vision. The key feature highlighted is the ability to adjust the length and loop of a track to perfectly fit the user's edit. The product is for content creators who need soundtracks for their videos or other projects. The ad highlights the control given to the user to customize the intro, chorus, and verse to their liking. By enabling users to tailor the music to their specific needs, the platform addresses the barrier of finding the right music track in traditional stock music libraries, which often requires extensive searching and editing. # Visual style The ad has a clean, modern aesthetic with a focus on simplicity and functionality. The production quality appears highly polished, with flat lay-style graphics and a minimalist color palette. The image treatment includes background removal and drop shadows to give depth to the elements. Typography is large and bold, with a focus on legibility. The overall style feels native to a digital platform, emphasizing ease of use and a straightforward message. # Hooks Headline: Make any track fit your edit. Perfectly. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the claim that you can 'Make any track fit your edit. Perfectly.' This statement immediately establishes the ad's central premise and value proposition, which is intended to grab the viewer's attention and set the stage for showcasing the brand's key functional benefit. The audience is experiencing it from the brand's perspective. - The ad follows with a description that you can 'Instantly modify any track to match your creative vision.' This reinforces the ease and flexibility of the product while also speaking to the user's desire for creative control. The perspective remains from the brand. - A demonstration of a music-editing interface shows the user selecting different parts of a track: 'Intro', 'Chorus', and 'Verse'. A hand icon clicks on a segment, illustrating the tactile interaction and user-friendly design of the product. The intent is to provide a visual example of how the platform works and show its simplicity. This part of the story is experienced from the user's perspective as they are shown interacting with the interface.

# Ad summary This ad promotes Epidemic Sound, a platform that provides royalty-free music and sound effects for video creators. The ad features a creator explaining the benefits of using Epidemic Sound, including its massive library, search capabilities, stems for each song, and licensed content. # Brand positioning Epidemic Sound is presented as a comprehensive solution for video creators seeking high-quality, royalty-free music and sound effects. The brand positions itself as a resource that empowers creators to enhance their videos without worrying about copyright issues. The ad emphasizes the platform's extensive library, diverse search options, and the ability to isolate instruments within tracks, catering to both functional and creative needs. Epidemic Sound aligns with a modern, tech-savvy lifestyle, offering a hassle-free way to elevate video content and avoid copyright strikes. # Product Epidemic Sound is a platform that provides royalty-free music and sound effects for video creators. It offers a massive, diverse, and smart library that can be searched by mood, genre, and even favorite artists. Every song comes with stems, allowing users to isolate instruments, build tension, and have full control over the audio. The platform also boasts over 200,000 sound effects, enabling creators to make any world sound alive. All content is licensed, ensuring no copyright strikes or takedowns. The ad highlights the platform's ability to help videos stand out and be felt, not just watched. # Visual style The ad has a polished, modern aesthetic with a mix of studio-lit shots and natural outdoor scenes. The editing style combines quick cuts with static shots, creating a dynamic yet informative feel. The production quality is high, giving it a commercial vibe. The pacing is consistent, maintaining a steady rhythm throughout the ad. Cuts and text overlays are often timed to the music beats or voiceover lines, enhancing the overall impact. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Start with Epidemic Sound. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with dynamic visuals and the Epidemic Sound logo, setting the stage for a focus on audio quality in video production. - 00:01–00:04 00:01–00:04 A creator introduces the importance of sound in videos, acknowledging the challenge of finding the right audio. This sets up the problem that Epidemic Sound solves. - 00:04–00:07 00:04–00:07 The creator transitions to explaining why he uses Epidemic Sound, positioning it as the solution to the audio challenge. This introduces the product as a personal recommendation. - 00:07–00:10 00:07–00:10 The creator highlights the platform's massive, diverse, and smart library, showcasing its extensive range of audio options. This emphasizes the breadth of the product's offerings. - 00:10–00:13 00:10–00:13 The creator details the search capabilities of Epidemic Sound, including mood, genre, and favorite artists. This demonstrates the ease of finding specific audio. - 00:13–00:15 00:13–00:15 The creator explains that every song comes with stems, allowing users to isolate instruments. This highlights the product's flexibility and control. - 00:15–00:20 00:15–00:20 The creator elaborates on the benefits of stems, such as building tension and having full control. This reinforces the product's creative potential. - 00:20–00:26 00:20–00:26 The creator mentions the ability to search based on specific parts of a song to find similar tracks. This showcases the product's advanced search features. - 00:26–00:33 00:26–00:33 The creator highlights the platform's extensive sound effects library, emphasizing its ability to make any world sound alive. This broadens the product's appeal to various video types. - 00:33–00:45 00:33–00:45 The creator assures that all content is licensed, eliminating copyright strikes and takedowns. This addresses a major pain point for video creators. - 00:45–00:52 00:45–00:52 The creator shares his personal success story, stating that Epidemic Sound helped his channel grow past 250,000 subscribers and made his work stand out. This provides social proof and credibility. - 00:52–00:59 00:52–00:59 The creator concludes by urging viewers to start with sound and specifically with Epidemic Sound, if they want their videos to be felt. This reinforces the product's value and provides a clear call to action. - 00:59–01:02 00:59–01:02 The ad ends with the Epidemic Sound logo and a call to action for a 30-day free trial, encouraging immediate engagement.

# Ad summary This ad promotes Epidemic Sound's voiceover capabilities, focusing on ease of use and the ability to create professional voiceovers using one's own voice. The visual design is clean and modern, with a focus on a vintage-style microphone and soundwave elements. # Brand positioning Epidemic Sound is presented as a platform that empowers users to create professional-quality audio content. By focusing on voiceovers, the brand is positioning itself as a resource for accessible and high-quality audio solutions, particularly for content creators who want to add a personal touch to their projects. This aligns with a trend of user-generated content and personalized branding, pushing against the traditionally high barrier to entry for professional voice acting. The brand aims to occupy the space of accessible professionalism, blending high quality with ease of use. # Product The product being advertised is Epidemic Sound's voiceover service, which allows users to create professional voiceovers using their own voice. The ad highlights the ease of use, suggesting that anyone can achieve high-quality results. The microphone displayed in the ad implies professional recording capabilities, and the soundwave graphic reinforces the audio-focused nature of the service. This product is aimed at individuals or businesses looking to produce voiceovers without needing to hire professional voice actors or invest in expensive equipment, addressing the common barriers of cost and technical expertise. # Visual style The ad employs a clean and modern visual style with a focus on simplicity and clarity. The production quality is high, with a studio-shot feel. The vintage microphone adds a touch of nostalgia and visual interest. The flat color palette and simple geometric shapes contribute to a minimalist aesthetic. The typography is clean and legible, enhancing the overall scannability of the ad. The design feels platform-native, fitting well within an in-feed environment. # Hooks Headline: Try pro voiceovers in your own voice # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the headline "Try pro voiceovers in your own voice," immediately conveying the message that users can create professional-quality voiceovers themselves. This sets the stage for the product's core benefit from the brand's perspective. - The vintage-style microphone visually reinforces the idea of professional audio recording, adding a touch of nostalgia and credibility to the brand message. This element adds an aesthetic appeal that aims to capture the viewer's attention. - The Epidemic Sound logo at the bottom provides brand attribution and reinforces the company's expertise in audio solutions, which aims to build trust and credibility with the audience from the brand's perspective.

# Ad summary This ad promotes Epidemic Sound, a service that provides licensed music and sound effects for video creators. The ad features a creator explaining how Epidemic Sound's extensive library, search capabilities, stems, and licensing make it easier to find the perfect audio for videos, so that creators can avoid copyright strikes and create freely. # Brand positioning Epidemic Sound is presented as a comprehensive solution for video creators seeking high-quality, licensed music and sound effects. The brand positions itself as a reliable partner that removes the challenges and risks associated with sourcing audio, such as copyright issues and limited creative control. Epidemic Sound emphasizes the diversity and depth of its library, offering a vast selection of tracks and sound effects that cater to various moods, genres, and artistic preferences. By providing stems, advanced search functionality, and clear licensing, Epidemic Sound empowers creators with the tools and freedom to enhance their videos without worrying about copyright strikes or takedowns. # Product Epidemic Sound is a service offering licensed music and sound effects for video creators. It features a massive and diverse library searchable by mood, genre, and artist, which includes stems that allow users to isolate instruments and build tension. It addresses the common problem of finding the right audio for videos, as well as the concern about copyright strikes and takedowns. The service provides over 200,000 sound effects, giving creators the resources they need to make their videos stand out and evoke emotion. Epidemic Sound is presented as a tool that helps creators to have full control of the sound so that they can focus on the creation process. # Visual style The ad has a hybrid visual style, blending polished commercial shots with UGC elements. The editing style includes quick cuts and smooth transitions, with a consistent pacing throughout the video. The production quality is a mix of high-end and UGC, with the creator presenting in a well-lit studio and then showcasing a variety of UGC-style nature shots and events. This blend helps convey both professionalism and authenticity, appealing to a broad audience of video creators. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action 30-day free trial # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the brand's logo, then cuts to a man who introduces that the most important thing about a video is how it sounds. This functions as a hook, which starts the narrative by stating a general need for the importance of sound and introducing the man, who is presumably a video creator. - 00:02–00:06 00:02–00:06 The man now explains that finding the right audio can be challenging. This statement of the problem is conveyed from the perspective of a video creator. It establishes the primary need Epidemic Sound seeks to fulfill for creators. - 00:06–00:07 00:06–00:07 The man then states, "And that's why I use Epidemic Sound." This is presented as a solution to the problem of finding the right audio for videos, marking the start of his testimonial. - 00:07–00:10 00:07–00:10 The man explains that Epidemic Sound's library is massive, diverse, and smart. The ad then displays a creator with a laptop, surrounded by floating waveforms and genre labels. This visual shows an additional layer of the brand's offering, emphasizing that there is a lot to select from, and it's easily searchable. - 00:10–00:13 00:10–00:13 The man explains the different ways that users can search, such as by mood, genre, or even favorite artists. This reinforces the smartness of the library. - 00:13–00:15 00:13–00:15 The man then shares that every single song comes with stems. The visuals show close ups of hands editing the audio on a laptop to visually demonstrate how the tool works. - 00:15–00:20 00:15–00:20 The man states that because every song comes with stems, creators can isolate the instruments, build tension, and have full control. The visuals showcase the man creating audio with the tool. - 00:21–00:26 00:21–00:26 The man explains that if a user likes a specific part about a song, they can search based on that specific part to find similar tracks. The visuals show a hand clicking on the waveform. - 00:27–00:30 00:27–00:30 The man mentions that Epidemic Sound has over 200,000 sound effects. The visuals show a screen displaying a large range of waveforms for sounds. - 00:31–00:33 00:31–00:33 The man states that all of these sound effects create any world and make it sound alive. The visuals show a person falling and swimming in what appears to be water. - 00:34–00:45 00:34–00:45 The visuals show a wide range of environments and events, such as a music festival, a waterfall, and snow covered mountains. The man then says that all of this is licensed, stating, "No copyright strikes, no takedowns, just you creating whatever you want." This addresses a major pain point for creators. - 00:46–00:52 00:46–00:52 The man says that Epidemic Sound didn't just help his channel grow past 250,000 subscribers, but that they also helped his work stand out. The visuals show a man on a beach during sunset and a man walking in a field. This reinforces the benefits of using the product, which is to help creators stand out in a saturated market. - 00:52–01:02 00:52–01:02 The man states, "So if you want your videos to be not only watched, but to be felt, start with a sound. Start with Epidemic Sound." The visuals show a man standing in a field. The ad ends by showing the brand's logo and offering a 30-day free trial. This serves as a call-to-action.

# Ad summary A video ad showcasing the Epidemic Sound platform. A man explains how Epidemic Sound has helped him to search for the perfect song and spend less time searching. # Brand positioning Epidemic Sound is presented as a platform that provides content creators with a vast library of music and sound effects to enhance their video projects. The brand aims to occupy a space in the consumer's mind as a solution to the challenges of sourcing high-quality, royalty-free music for video content. The brand's tone is professional yet approachable, emphasizing the platform's ease of use and time-saving benefits for creators. Epidemic Sound distinguishes itself by providing plugins compatible with popular video editing software like Adobe and DaVinci Resolve, streamlining the content creation workflow. The brand positioning is functional, focusing on enhancing the video editing workflow, saving the creator's time, and providing a large catalog of music and sound effects to pick from. # Product Epidemic Sound is a platform that offers a vast library of royalty-free music and sound effects for content creators to enhance their video projects. The platform is designed for video editors, filmmakers, and content creators who seek high-quality audio assets without the complexities of traditional licensing. It features a variety of search methods for the user to find the perfect music, including searching by video, written description, or a track that the user uploads. Epidemic Sound provides tools to adjust lengths of songs, looping them, and selecting specific parts to include in your final mix. All these tools are available on the web player and also the plugins for Adobe and DaVinci Resolve. # Visual style The ad's visual style is clean, professional, and modern. The editing style combines quick cuts of screen recordings and static shots of the presenter. The production quality is polished and commercial, but with an element of UGC to signal authenticity. The visual motif involves alternating between the presenter speaking directly to the camera and screen recordings of the Epidemic Sound platform in use. The pacing is moderate, with a shift towards quicker cuts during the screen recording segments to demonstrate product features. Audio-visual sync is tight, with text and product actions timed to the presenter's voiceover to reinforce key points and maintain viewer engagement. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try now # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with the speaker talking about Epidemic Sound while showing the software on the screen. - 00:04–00:09 The speaker then talks about how he can get perfect music suggestions based off his video, a written description, or another track that he uploads. - 00:10–00:16 The speaker then explains how he's always adjusting the lengths of songs, looping them, or selecting specific parts to include in his final mix. - 00:17–00:25 The speaker mentions that these tools are available on the web player and also the plugins for Adobe and DaVinci Resolve so that he spends less time searching for the perfect song and more time creating. - 00:25–00:29 The ad ends with the Epidemic Sound logo and a call to action to try the service.

# Ad summary This ad promotes Epidemic Sound's new studio feature that makes soundtrack creation faster and easier. It features a sound effect from the app to catch viewers' attention, overlaid with text and visuals that showcase the tool's capabilities and urge users to try it now. # Brand positioning Epidemic Sound is presented as a modern, accessible platform for creators seeking high-quality music and sound effects. The brand positions itself as a tool that simplifies the creative process, particularly for soundtrack creation. The aesthetic is clean, colorful, and contemporary, appealing to digital-native creators who value efficiency and ease of use. Epidemic Sound aims to occupy the space of providing hassle-free audio solutions that empower creators to enhance their content without the complexities of traditional music licensing. # Product The advertised product is Epidemic Sound's new Studio feature, designed to streamline the process of creating soundtracks. This tool allows users to design a fully synced soundtrack draft in no time, with the ability to tweak, download, and import it to their editing tool. It aims to simplify the process of adding music to videos by allowing creators to quickly find and integrate the perfect soundtrack, addressing the common pain point of time-consuming music searches and synchronization. The product is presented as a solution for anyone creating videos, from content creators to professional editors, making it easier and faster to finalize their projects. # Visual style The ad has a clean, modern aesthetic with bright colors and bold text. The editing style is fast-paced with quick transitions and visual effects to maintain viewer engagement. The production quality is polished, aiming for a professional yet accessible feel, which aligns with the brand's message of simplicity and efficiency. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a visual of a hand cursor on a white background with an Epidemic Sound logo and the text, "Create soundtrack," - 00:01–00:02 The hand cursor clicks on a thumbnail image, transitioning to a screen showcasing the Epidemic Sound Studio feature. - 00:02–00:06 Text appears promoting the Studio feature's speed and efficiency, stating "Better, faster, Studio!" and explaining the ease of creating and importing soundtracks. - 00:06–00:09 The ad concludes with a pink screen displaying the Epidemic Sound logo and a "Try now" call to action button, further emphasized by the hand cursor clicking the button.