How Endel Advertises on Meta

# Ad summary A man shares a sound therapy app he is using that helps him to quiet his mind. He shows the app interface with a calming sound playing. # Brand positioning The ad showcases an app designed to improve users' mental well-being by providing a variety of calming sounds. The brand aims to occupy a space in the consumer's mind as a tool for managing stress and promoting relaxation through auditory means. The tone of the brand is functional, positioning itself as a digital aid that can easily be incorporated into one's daily routine. # Product The advertised product is a sound therapy app, shown on a mobile phone, that provides various calming sounds designed to help quiet the user's mind. It is intended for people seeking relaxation, stress relief, or a way to manage mental noise. The key feature, as implied, is the app's ability to provide sounds that can make the user's brain quiet. It addresses the pain point of a busy or overactive mind by offering readily available soundscapes that promote relaxation and mental clarity. # Visual style The ad features a casual, UGC-style aesthetic with a medium level of production quality, which aligns with the creator-driven content found on Reels and TikTok. The editing style consists of static shots with minimal transitions, creating a straightforward and personal feel. The video has a consistent, slower pace. The audio aligns with the visual elements, as there is a sound playing from the app. # Benefits - [object Object] # Features - [object Object] # Call to action download the app below for more similar sounds # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a man directly facing the camera, holding his phone horizontally and playing an audible sound. - 00:01–00:02 00:01–00:02 The man looks at the phone and makes a kissing sound, as the sound from the phone continues to play in the background. - 00:02–00:08 00:02–00:08 The man looks around as the sound continues to play. - 00:08–00:16 00:08–00:16 The man looks around as the sound continues to play. - 00:16–00:24 00:16–00:24 The man looks around as the sound continues to play. - 00:24–00:30 00:24–00:30 The man looks around as the sound continues to play. - 00:30–00:37 00:30–00:37 The man looks around as the sound continues to play. - 00:37–00:45 00:37–00:45 The man looks around as the sound continues to play.

# Ad summary This ad promotes an ADHD sound app. In the ad, a man informs viewers that an audio will give them a brain massage. He then tells viewers that it works by moving sound from left to right, quickly, tricking the viewer's brain into a deep state of focus and relaxation. He adds that ADHDers often say that it reduces stress and eases their overloaded minds. The man encourages viewers to download the app below. He states that he uses it every day. # Brand positioning This ad promotes an app that creates relaxing soundscapes to help people with ADHD to focus. The ad aligns with a lifestyle that involves stress management and focus. The brand pushes against the noise and chaos that ADHD can bring by providing an app that reduces stress and eases overloaded minds. The brand positioning is both functional (performance, simplicity) and emotional (relief). # Product The ad promotes an app that provides sounds that stimulate a user's brain in a way that helps to focus and promotes relaxation. The app is designed to massage the brain using sounds that move from left to right quickly. This allegedly tricks the brain into a deep state of focus. The ad suggests that it is specifically helpful for those with ADHD and can reduce stress and eases overloaded minds. The creator also states that he uses it every day. # Visual style The ad has a polished, professional aesthetic. The editing style consists of static shots. The production quality is UGC. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action ..download the adhd sound app down below 👇 # Point of view - [object Object] # Storyline - 00:00–00:05 The content creator instructs the viewer to turn their phone to the side. - 00:05–00:10 The content creator says that audio will give the viewer a brain massage. This conveys the intention to introduce the product and hook the viewer into watching. - 00:10–00:18 The content creator describes how the product works. - 00:18–00:24 The content creator explains the benefits of the product for those with ADHD. - 00:24–00:30 The content creator gives a call to action to download the app below. He adds that he uses it every day, implying his belief in the product.

# Ad summary A man records himself reacting to sounds meant to help the listener focus. # Brand positioning The ad promotes a sound app designed to improve focus, relaxation, and sleep. By presenting the app's sounds in the context of a distraction-heavy world, the brand positions itself as a tool for enhancing productivity and well-being. The brand aims to occupy a space in the consumer's mind as a go-to resource for creating a conducive environment for work and rest, particularly for those who value focus and mindfulness. It aligns with a lifestyle centered around optimizing mental performance and managing stress, appealing to individuals seeking functional solutions rather than purely emotional or aesthetic ones. The brand's straightforward approach and emphasis on the practical benefits of its sounds set it apart from competitors that may focus more on ambiance or entertainment. # Product The product being advertised is a sound app that offers a variety of sounds to help users focus, relax, and sleep. The ad showcases the app’s sounds, focusing on one particular sound the user tests out in the video and states, "it kind of locks your attention in." This is the main USP of the product, as the ad demonstrates how sounds can be used for mental enhancement, promoting focus, relaxation and sleep. The use occasions implied are during work or study sessions when focus is needed, or at any time the user needs assistance in relaxation. The product is presented as a simple, accessible solution for anyone looking to improve their concentration, reduce stress, or enhance sleep quality. # Visual style The ad has a clean, straightforward aesthetic with a polished commercial feel, despite being presented in a UGC format. The editing is simple with static shots and smooth transitions, maintaining a consistent pace throughout. The visual motif involves the constant presence of the man centered in the frame, reinforcing the personal, testimonial-based approach. The audio-visual sync is evident in how the text overlays align with the spoken content, enhancing the message's impact. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action be sure to try the sound app linked below 👇 # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a man looking directly at the camera wearing earbuds. A red text overlay above his head reads, "Apparently this sound DOES help people get into deep focus flow." This is intended to pique the audience's interest. The perspective is from the man, who will be testing the sound. - 00:02–00:03 The man says, "let's test it." This is a follow-up to the opening overlay. The perspective remains from the man, who is testing the product and sharing his experience. - 00:03–00:06 Music begins to play. A new text overlay then says, "okay wait—listen to this." This is a continuation of the man testing the sound. He prompts the audience to listen to what he is listening to. - 00:06–00:08 The man puts his head down, listening to the sounds. He follows up with a text overlay that reads, "that beat is so satisfying." He implies that this sound is, in fact, satisfying. - 00:09–00:11 The man is still listening to the music. The text overlay follows up with, "my brain actually likes this." He is sharing his personal experience that the sound is improving his mental space. - 00:11–00:13 The man continues to listen, this time the text overlay reads, "it kind of locks your attention in." He implies the functional benefit to this product. - 00:14–00:16 The man asks the audience, "Did you notice that shift?" This suggests the sound can change your mental state. - 00:17–00:18 The man follows up by saying, "okay WOW—that part." He continues to express his experience using the sound product. - 00:19–00:21 The man follows up with text overlay, "this is perfect when you REALLY need to lock in on a task." He is telling the audience a specific time when this product would be beneficial. - 00:22–00:28 The man concludes the ad with the text overlay, "if you're looking for more sounds like this...for sounds to help you focus, relax, and sleep...be sure to try the sound app linked below." This is his CTA to try out the app.

# Ad summary This ad promotes Endel, a science-based sound therapy app. The ad features a breathing exercise with visual and audio cues to guide the user through the process. The ad concludes with a call to action to download the Endel app for more science-based sound therapy. # Brand positioning Endel is presented as a science-based sound therapy app designed to improve well-being through personalized soundscapes. The brand positions itself as a provider of scientifically backed solutions for relaxation, focus, and sleep. The brand aims to occupy a space in the consumer's mind as a reliable and effective tool for managing stress and enhancing mental wellness. Endel aligns with values of self-care, mindfulness, and leveraging technology for personal improvement. The brand pushes against the norms of generic relaxation apps by emphasizing its scientific foundation and personalized approach. The brand positioning is both functional, offering tangible benefits like improved focus and relaxation, and emotional, promoting feelings of calm and well-being. # Product Endel is a science-based sound therapy app that creates personalized soundscapes to help users relax, focus, and sleep. The app is designed for anyone seeking to improve their mental well-being through sound. The ad demonstrates a breathing exercise feature within the app, guiding users to inhale, hold, and exhale with visual and audio cues. The app's USP is its science-based approach, offering sound therapy grounded in research. The ad shows the app being used for a quick breathing exercise to promote relaxation. The ad addresses the purchase barrier of skepticism by highlighting the scientific basis of the app's sound therapy. The ad encourages viewers to try Endel as a tool for managing stress and enhancing overall well-being. # Visual style The ad has a clean and minimalist aesthetic, using a black and white color scheme and simple text overlays. The abstract visual of light rays creates a sense of calm and focus. The editing style is smooth, with static shots and clear transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with each shot timed to the breathing exercise. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get more science-based sound therapy with Endel # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a black and white abstract visual of light rays emanating from a central point, creating a tunnel-like effect. - 00:00–00:04 The text overlay "Take a break and do this breathing exercise in" appears, inviting the viewer to participate in a guided breathing exercise. - 00:04–00:07 A countdown from 3 to 1 appears in the center of the screen, preparing the viewer for the exercise. - 00:07–00:11 The word "Inhale" appears, accompanied by a voiceover instructing the viewer to inhale. - 00:11–00:15 The word "Hold" appears, with a voiceover instructing the viewer to hold their breath. - 00:15–00:19 The word "Exhale" appears, with a voiceover instructing the viewer to exhale. - 00:19–00:23 The word "Hold" appears again, with a voiceover instructing the viewer to hold their breath. - 00:23–00:27 The word "Inhale" appears again, with a voiceover instructing the viewer to inhale. - 00:27–00:31 The word "Hold" appears again, with a voiceover instructing the viewer to hold their breath. - 00:31–00:34 The word "Exhale" appears again, with a voiceover instructing the viewer to exhale. - 00:34–00:39 The screen fades to black, and text appears promoting Endel.

# Ad summary The ad shows a cartoon dog sitting in front of their computer, presumably not feeling well. After listening to Endel, the cartoon dog seems to be feeling better. # Brand positioning Endel is presented as a science-backed sound solution designed to help calm and focus the user. The app offers customizable soundscapes and breathwork exercises. Endel is positioned as a tool for personal well-being, promoting a lifestyle of recovery and focus through sound. The brand is functional, offering tools to improve focus and calm. # Product Endel is a science-backed sound app designed to help users calm down and focus. The app offers various soundscapes, including Solfeggio Tones, 8D Odyssey, and Colored Noise, that users can tune to their specific needs. The app includes breathwork exercises with visual cues to guide inhalation and exhalation. Endel addresses the need for focus and calm and is being offered for free, encouraging users to try it out and start recovering. The USPs are science-backed soundscapes, customization options, and breathwork exercises. # Visual style The ad has a cartoonish aesthetic with a hand-drawn feel. The editing is simple with static shots and basic transitions. The production quality is clean and stylized. The pacing is slow. The audio is synced to the changes on the phone screen. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try Endel today, for free # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a cartoon dog sitting in front of a laptop in bed. Text overlay reads, “POV: 20 minutes ago I was on the floor.” This sets up the initial state of discomfort or distress the character is experiencing, establishing a problem the product aims to solve. The audience experiences the character's perspective of feeling unwell. - 00:03–00:07 00:03–00:07 The dog is now sitting in a chair at the computer. Text overlay reads, “Now I’m okay.” This indicates a positive change or improvement from the previous state. - 00:07–00:16 00:07–00:16 A phone screen is shown with various settings and options for sound customization. Text overlay reads, “Science-backed sound. Helping you calm and focus the way you need it.” The phone screen presents different sound modes: Solfeggio Tones, 8D Odyssey, Breathwork, and Colored Noise. The breathwork setting includes a white box labeled “Inhale” with a white line that moves to the left and to the right to control your breathing. This showcases the product’s features and benefits. - 00:16–00:21 00:16–00:21 The screen goes black with the Endel logo and text, “Start recovering. Try Endel today, for free.” This provides a call to action, encouraging viewers to try the product.

# Ad summary This ad is for the Endel app, which creates personalized soundscapes for deeper, healthier sleep. The ad features a dark outdoor setting at night, with firefly-like lights, transitioning to shots of the app interface, highlighting its features and the value of improved sleep quality. The ad promotes a free 7-day trial and includes app store download options. # Brand positioning Endel is presented as a wellness and technology brand focused on improving sleep through personalized soundscapes. It is positioned as a functional solution for deeper and healthier sleep, aligning with values of well-being and modern technology. The brand appears to ignore the typical norms of sleep aid advertising, focusing on a tech-driven approach rather than traditional relaxation methods, occupying a space that blends science and wellness. # Product Endel is a mobile app that creates personalized soundscapes designed to promote deeper and healthier sleep. It works by generating unique audio environments tailored to individual sleep needs. The app is designed for anyone seeking improved sleep quality and recovery throughout the night. The ad highlights features such as personalized soundscapes, focusing on evening energy fade, night energy dip, and other customizable settings to optimize sleep. The ad addresses the barrier of uncertainty by offering a free 7-day trial to allow users to experience the benefits firsthand. # Visual style The ad has a calming and serene aesthetic, using a dark, natural setting with soft lighting to evoke relaxation. The editing is smooth with static shots, creating a peaceful and unobtrusive viewing experience. The production quality appears polished, blending seamlessly with a UGC feel through its simplicity and natural imagery. The pacing is slow and consistent, syncing with the soothing audio to reinforce the message of improved sleep. The BPM is low. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try Endel tonight. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The scene is set at night with a tree, rolling hills, and a field of firefly-like lights, establishing a calming and natural environment. - 00:00–00:06 00:00–00:06 The message conveyed is to promote deep REM sleep and support recovery through the night. This part of the story is told from the perspective of the brand. - 00:06–00:15 00:06–00:15 A smartphone screen is shown displaying the Endel app interface with various soundscape options (Sleep, Relax, Wind Down). - 00:06–00:15 00:06–00:15 The message is that the app provides personalized soundscapes for deeper, healthier sleep. This continues from the brand’s perspective, showcasing the app's functionality and benefits. - 00:15–00:18 00:15–00:18 The Endel logo appears with a call to action to try Endel tonight, offering a free 7-day trial. - 00:15–00:18 00:15–00:18 This reinforces the brand's offer and provides a clear next step, encouraging immediate engagement. The perspective remains with the brand.

# Ad summary This ad is for the Endel app which helps ADHD brains focus, rest, and reset using science backed sounds like solfeggio tones and colored noise. The ad starts by playing an 852 Hz sound and asks viewers to listen for 10 seconds to see how their brain reacts. # Brand positioning Endel is presented as a science-backed solution for individuals with ADHD who struggle with focus and relaxation. The brand aligns with a modern, tech-savvy lifestyle, providing a digital toolkit to aid in brain function. Endel positions itself as a tool that goes against the grain of traditional methods, offering a cutting-edge approach through sound therapy. The brand's positioning is functional, focusing on performance enhancement and cognitive support for focus, rest, and reset for ADHD brains. # Product Endel is a mobile app designed to help ADHD brains focus, rest, and reset using science-backed sounds. It offers features like Solfeggio Tones, Breathwork, and Colored Noise. Solfeggio Tones play specific frequencies (like 852 Hz) to promote calmness, while Breathwork offers guided breathing exercises for focus, and Colored Noise provides ambient sounds to enhance concentration. Endel aims to help turn your genius mode on. The app addresses the challenge of maintaining focus and relaxation with ADHD, providing a toolkit that can be easily accessed and customized through the phone. # Visual style The ad's visual style blends digital animation with app interface recordings, giving it a modern, tech-forward aesthetic. The editing rhythm is smooth with static shots, enhancing the calming and focused tone. The production quality is polished, lending credibility to the science-backed claims. The visuals feature a recurring motif of the app's interface, reinforcing the brand's identity. The pacing is consistent, with cuts timed to emphasize key features and benefits. Overall, the visual style supports the intended tone of focus and relaxation. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download Endel now, for free # Point of view - [object Object] # Storyline - 00:00–00:07 The ad starts with a question about ADHD and the sound of 852 Hz, prompting those with ADHD to listen to see how their brain reacts, immediately engaging the viewer and setting the stage for the brand's solution. - 00:08–00:17 This leads to the introduction of the Endel app, which is presented as a toolkit built to help ADHD brains focus, rest, and reset, framing it as the answer to the initial question about brain reaction, reinforcing the app’s value. - 00:18–00:23 The ad ends with a clear CTA to download Endel, emphasizing it's available for free, encouraging immediate action and making the app accessible.

# Ad summary This ad promotes the ADHD Sound App by showing the viewer how effective “8D audio” can be at quieting a restless mind. The ad shows the presenter putting in his headphones and using the app. # Brand positioning This ad introduces the ADHD Sound App, which specializes in auditory experiences that promote focus, relaxation, and sleep. The app and brand seem to be geared towards a younger, tech-savvy audience that has ADHD. This is implied through the ad's modern color scheme, use of relatable language, and auditory focus. # Product This ad promotes the ADHD Sound App, which provides sounds to help the user focus, relax, and sleep. The ad highlights the app’s feature of "8D Audio," which pans audio from one ear to the other. This can supposedly help activate both sides of the brain, leading to relaxation. The app can be downloaded by clicking the link below. # Visual style The ad has a basic, polished aesthetic. The background is neutral and provides a clean backdrop. The ad has smooth transitions with a consistent pace. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action ..try out the ADHD Sound App linked below 👇 # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter stands in the center of the frame. - 00:04–00:06 The presenter gestures downwards. - 00:08–00:13 The presenter gestures to the side, up to his chin, and then upwards, as if to put on headphones. - 00:14–00:17 The presenter picks up a pair of Apple AirPod headphones from the side. - 00:18–00:23 The presenter puts the AirPod headphones in. - 00:30–00:48 The presenter stands still, closing his eyes.

# Ad summary This ad showcases the ADHD Sound app, emphasizing how its 8D audio can positively impact individuals with ADHD, promoting focus, relaxation, and better sleep. # Brand positioning The brand is presented as a source of relief and support for individuals with ADHD. The brand aligns itself with a lifestyle of relaxation, focus, and improved well-being, pushing against the notion that managing ADHD requires medication or constant external intervention. The brand positioning is primarily functional, offering specific audio solutions to improve concentration and reduce restlessness. It aims to occupy a space in the consumer's mind as a holistic alternative to traditional ADHD management. # Product The ADHD Sound app is a sound-based tool for individuals with ADHD. It aims to provide focus, relaxation, and sleep through unique audio experiences, particularly 8D audio. The 8D audio in the app is highlighted for its ability to activate both sides of the brain, which can quiet a restless mind and lead to relaxation. The app addresses the purchase barrier of uncertainty by offering a free trial to test out the sound. The ad is telling the viewer this product is worth trying because it can improve your focus, relaxation, and sleep all without medication, all in one simple app. # Visual style The ad has a polished commercial aesthetic with clear and bright lighting. The editing style includes quick cuts and static shots, giving it a hybrid feel that combines elements of both UGC and professional production. The ad maintains a consistent pacing throughout. The cuts are timed to the music beats and voiceover lines, creating audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action ..try out the ADHD Sound App linked below 👎 # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad starts by directly addressing the audience, singling out those who have ADHD, to capture their attention. - 00:03–00:06 00:03–00:06 The creator then labels the type of audio the user is listening to as, "so-called 8D Audio" to clarify its unique nature. - 00:06–00:12 00:06–00:12 The creator instructs viewers to turn their phone on its side or to hold it under their chin, creating a sense of interactive fun that may improve focus. - 00:12–00:16 00:12–00:16 The creator tells the viewer they can download the app below for more similar ADHD sounds, which promotes easy accessibility. - 00:16–00:20 00:16–00:20 Asking "Ready to be amazed? This sound is very popular within the ADHD community.", the creator introduces the next benefit of the app with a touch of humor, as he proceeds to insert earbuds into his ears. - 00:20–00:24 00:20–00:24 The creator explains that the sounds pan from one ear to the other, creating a spatial audio effect. - 00:24–00:30 00:24–00:30 He continues to elaborate on the benefit, claiming that 8D audio activates both sides of the brain to quiet a restless mind. - 00:30–00:33 00:30–00:33 The creator connects the benefits of a calm mind to needed relaxation. - 00:33–00:37 00:33–00:37 The creator then poses the rhetorical question, "what's it doing to your brain?", encouraging viewers to reflect on their experiences. - 00:37–00:45 00:37–00:45 The creator encourages ADHD individuals that are looking for more sounds to help to try the ADHD Sound app. - 00:45–00:54 00:45–00:54 The creator confidently says, "(I use it everyday)", to suggest the product is helpful and will work for you.

# Ad summary A creator uses the Endel app and describes how it helps them focus, relax, and sleep. # Brand positioning Endel is presented as an app that creates personalized soundscapes to help people focus, relax, and sleep. The brand appears to be positioning itself as a solution for those seeking a more mindful and productive lifestyle. The ad's focus on a single, tech-based product and its functional benefits (focus, relaxation, sleep) implies that Endel values simplicity and effectiveness, potentially setting it apart from competitors offering more complex or multi-faceted wellness solutions. Its branding leans toward functional benefits rather than lifestyle aspirations. # Product Endel is presented as a sound app designed to help people focus, relax, and sleep by creating personalized soundscapes. The app offers various scenarios to unwind, including Deep Work, Meditate, Power Nap, Self Care, Wake Up, and Read. It features soundscapes like Autoplay, Uplift, Focus, Relax, Sleep, Spatial Orbit, Wind Down, Hibernation, Clarity Trip, and Recovery. The ad emphasizes the 'Deeper Focus' soundscape, highlighting its ability to help the user lock in on a task and improve concentration. The user shares that their brain enjoys the sounds, and it helps them stay focused. # Visual style The ad has a UGC feel, using natural lighting and simple camera shots. The editing is straightforward with cuts between the creator speaking and screen recordings of the app. The visuals are clean and minimal, reflecting a modern aesthetic. The pacing is moderate, syncing with the creator's speech, around 10-15 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ..be sure to try the sound app linked below 👇 # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a statement about the sound helping people get into deep focus, creating curiosity and setting up a test. - 00:03–00:07 00:03–00:07 The creator tests the sound while showing the app interface, sharing her initial positive reaction to the beat and piquing interest in the app's features. - 00:07–00:15 00:07–00:15 The creator describes the app's focus-enhancing capabilities, including the 'Deeper Focus' option. The creator expresses that their brain enjoys the sound, implying the user will have a similar experience. - 00:15–00:24 00:15–00:24 The creator makes an explicit pitch for the app, and encourages the viewer to download the app linked below for sounds to help focus, relax, and sleep.

# Ad summary This ad promotes the Endel app, which is designed to help ADHD brains focus, rest, and reset. The ad features a sound that is 852 Hz and asks viewers to listen for 10 seconds to see how their brain reacts. The ad then shows different features of the app, such as Solfeggio Tones, 8D Odyssey, Breathwork, and Colored Noise. # Brand positioning Endel is presented as a science-backed toolkit designed to help ADHD brains focus, rest, and reset. The brand positions itself as a solution for those seeking to turn their "genius mode on" through sound and breathwork. The brand aligns with a lifestyle of productivity and well-being, offering a functional approach to managing ADHD symptoms through technology. Endel aims to occupy the space of a personalized wellness tool, providing users with various sound and breathwork options to suit their needs. # Product Endel is an app designed to help ADHD brains focus, rest, and reset. It offers science-backed sounds and breathwork exercises to turn your "genius mode on." The app features Solfeggio Tones, including an 852 Hz tone, 8D Odyssey, Breathwork with a Focus Boost, and Colored Noise. These features are designed to help users tune sound, block apps, and blend audio to create a personalized experience. The app is available for download on the App Store and Google Play, offering a free way to access these tools. # Visual style The ad has a clean, minimalist aesthetic with a black and white color scheme. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Endel now, for free # Point of view - [object Object] # Storyline - 00:00–00:05 The ad starts with a question to the viewer, asking them to listen to a sound and see how their brain reacts, creating curiosity and engagement. - 00:05–00:07 The ad transitions to introducing the Endel app as a solution for ADHD brains, highlighting its ability to help focus, rest, and reset. - 00:07–00:15 The ad showcases different features of the app, such as Solfeggio Tones, 8D Odyssey, Breathwork, and Colored Noise, demonstrating the variety of options available. - 00:15–00:21 The ad concludes with a call to action, encouraging viewers to download the Endel app for free, providing a clear next step.

# Ad summary A man sits outside on a patio overlooking the ocean. He introduces a song with 8D audio designed to help those with ADHD focus, relax, and sleep. He uses the Endel app everyday. # Brand positioning The ad promotes the Endel app. Endel is presented as an app which provides auditory assistance to those suffering from ADHD, anxiety, and rumination. The app can provide a solution to inner peace and focus in users. The brand does not compare itself to competitors, and follows the trend of simplified functional benefits. # Product The Endel app provides audio stimulation for users to help with ADHD symptoms, anxiety, rumination, focus, relaxation, and sleep. The ad states that the product uses what is called “8D audio”, sending sound from one ear to the other to help the brain focus. The ad addresses the purchase barrier by letting the user know the app can be downloaded by a link below. # Visual style The ad has a UGC style. The editing is minimal, with static shots. There are few cuts. The camera is steady. The tone is casual and authentic. The production quality appears to be mid range, as the visuals are clear but the editing is not highly polished. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action be sure to try out the ADHD Sound App "Endel" linked below # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the man sitting at a patio table, claiming the song will trigger the viewer's ADHD brain in a good way and invites viewers to test it. This is intended to quickly engage the viewer through a surprising statement. The tone is playful, due to the use of an emoji and informal language. This is from the man's perspective, speaking directly to the viewer, and is delivered with a casual tone. - 00:02–00:04 00:02–00:04 The man tells the viewer to hold their phone under their chin or put on headphones, so the viewer can experience the effects of the 8D audio. The intention is to guide the viewer for the full experience of the song in the ad. This is from the man's perspective, with a casual tone. - 00:04–00:07 00:04–00:07 The man states that the viewer can download the app linked below for more helpful ADHD sounds. This message serves as a call to action. This is from the man's perspective, with a casual and conversational tone. - 00:07–00:11 00:07–00:11 As the music starts, the man says “Oh my god”. This serves as an emotional reaction to the audio, which conveys how effective it is. The casual tone comes from the man's perspective, and the simple nature of the comment. The music is a pop song with an industrial sound and hard synth beat. - 00:11–00:25 00:11–00:25 The man tells the viewer that this is so-called "8D audio", and is very popular amongst the ADHD community, as the sound is sent from one ear to the other. This serves as an informational beat, helping the viewer understand why the music is so effective. This is from the man's perspective with a tone of expertise. - 00:25–00:30 00:25–00:30 The man states that "this is a 10/10 so far", and that he has to get the moves out for this one. This serves as a lighthearted and positive review of the music and app. This is from the man's perspective. - 00:30–00:31 00:30–00:31 The man asks "what's it doing to your brain?" This is designed to have the viewer ask that question to themselves. This is from the man's perspective. - 00:31–00:43 00:31–00:43 As the music intensifies, the man states “Yes! Wait, what's happening? Wow, that drop is insane, dopamine release initiated. Can you feel it?” This is designed to have the viewer experience the same feelings. This is from the man's perspective. - 00:43–00:59 00:43–00:59 The man states “if you're looking for more sounds to help with your ADHD, for sounds to help you focus, relax and sleep. My brain is definitely more present now”. This conveys the app's value proposition. This is from the man's perspective. - 00:51–01:01 00:51–01:01 The man states “be sure to try out the ADHD Sound App "Endel" linked below. I use it everyday”. The man provides an explicit call to action, while providing a personal review. This is from the man's perspective.

# Ad summary A creator sits in front of the camera and puts on headphones to listen to '8D audio'. The creator states that the audio helps calm the brain. The creator asks if the viewer can feel the effect on their brain. The creator recommends a specific app to download. # Brand positioning The ad promotes the Endel app as a provider of helpful sounds for people with ADHD. The app focuses on sound-based solutions to improve focus, reduce rumination and anxiety, and provide inner peace. The brand aligns with a lifestyle of managing ADHD symptoms through technology and self-care. It pushes against the norm of traditional medical treatments by offering an alternative, tech-driven solution for managing ADHD symptoms. The positioning is functional, focusing on the practical benefits of the app. # Product The ad promotes the Endel app, an ADHD sound app that provides sounds to help you focus, relax, and sleep. The app uses '8D audio,' which sends the sound from one ear to the other to fully focus your brain on the music, leading to less rumination, less anxiety, and more inner peace. The app is said to be very popular amongst the ADHD community. # Visual style The ad is a UGC-style video. The editing style consists of quick cuts. The production quality is a hybrid and the pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action be sure to try out the ADHD Sound App “Endel” linked below # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A text overlay states, "Apparently this song magically calms your ADHD Brain" along with a brain emoji. The creator then begins to put on headphones. - 00:03–00:07 00:03–00:07 The creator points at the camera and the text overlay says, "you can download the app linked below" and then points at the camera again. The creator implies that the app will provide the same effect as the song. - 00:07–00:11 00:07–00:11 The text overlay says, "for more helpful ADHD sounds". The creator points at the camera again, this time implying that more content is available via the app. - 00:11–00:12 00:11–00:12 The creator states, "wow this is so nice". - 00:12–00:27 00:12–00:27 The text overlay says, "this is so-called '8D audio' btw, very popular amongst the ADHD community because by sending the sound from one ear to the other your brain doesn't just feel like it's playing ping-pong but is also able to fully focus on the music which can lead to less rumination, less anxiety, and more inner peace". The creator then proceeds to look peaceful with their eyes closed. - 00:27–00:32 00:27–00:32 The creator asks, "what's it doing to your brain?" then states, "my brain is fully focused on the music". - 00:32–00:35 00:32–00:35 The creator appears to be thinking and the text overlay says, "quiet for the first time today". The creator is conveying that the music is helping calm their brain. - 00:35–00:38 00:35–00:38 The creator asks, "can you feel the effect on your brain" and states, "wow". The creator makes a smirking face implying that they already know how the viewer feels. - 00:38–00:42 00:38–00:42 The text overlay states, "that is so relaxing". The creator closes their eyes and then smiles. The creator conveys that the music is helping to relax their brain. - 00:42–00:54 00:42–00:54 The creator states, "if you're looking for more sounds to help with your ADHD, for sounds to help you focus, relax and sleep, be sure to try out the ADHD sound app 'Endel' linked below. (I use it everyday)". This encourages the viewer to download the app as the final takeaway.

# Ad summary A man promotes the Endel app, saying that it helps him focus while he works. # Brand positioning Endel is presented as a tool to enhance focus and productivity through personalized soundscapes. The ad showcases Endel as a solution for individuals looking to optimize their work or study sessions, positioning it as a modern, tech-enabled approach to wellness and cognitive enhancement. The brand pushes against traditional methods of concentration, offering a technologically advanced alternative. The brand positioning leans toward being functional, emphasizing performance and ease of use. # Product Endel is an app that creates personalized soundscapes designed to help users focus. The app appears to feature functions such as tuning sounds, focus timers, and app blocking. The app is shown in use during a work session, implying it is for people who struggle to stay focused while working or studying. The ad conveys that the app is a valuable tool for enhancing productivity. # Visual style The ad has a simple, clean aesthetic with bright lighting and minimal editing. It looks like a user-generated style video. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try Endel today, for free # Point of view - [object Object] # Storyline - 00:00–00:02 The man puts in his earbuds. - 00:02–00:03 00:02–00:03: The man holds up his phone to show the Endel app interface. - 00:03–00:09 00:03–00:09: The man states that he just finished two hours of work and was in a "super productive flow" because of the app. This is conveyed from the man's perspective as a user. - 00:09–00:14 00:09–00:14: The ad shows the Endel logo and a call to action to try it for free.

# Ad summary This ad promotes an app that features 8D audio that can help with ADHD. # Brand positioning This ad presents an app that features 8D audio, a type of sound that pans from one ear to the other and activates both sides of the brain to quiet a restless mind and provide relaxation. The brand appears to align with the emotional needs of individuals dealing with ADHD, providing a tool to manage focus, relaxation, and sleep, seemingly pushing against the traditional methods that might feel too clinical or restrictive. # Product This ad features an app that provides 8D audio, which is presented as a tool for individuals with ADHD. The audio is described as panning from one ear to the other, activating both sides of the brain, which can quiet a restless mind and lead to relaxation. The app offers a variety of sounds designed to help with focus, relaxation, and sleep. It addresses the need for relaxation and focus, particularly for those with ADHD, by providing a sound-based tool that is easily accessible via a phone app. # Visual style The ad features a clean, modern aesthetic with a focus on clear communication. The editing style is simple with static shots and smooth transitions. The production quality has a polished commercial feel, which enhances the credibility of the message. The pacing is moderate. Text overlays are timed to key points in the voiceover, synchronizing audio and visual elements. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action ..try out the ADHD Sound App linked below 👇 # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a man standing in front of the camera. He points up while text appears encouraging those who are overwhelmed to pay attention to the sound. This is intended to capture attention by offering a potential solution to feeling overwhelmed and setting the stage for introducing a sound-based remedy, from the perspective of the brand. - 00:03–00:06 00:03–00:06 The man points down as text explains that the audience is listening to “so-called '8D Audio'.” The intention is to clarify what the audience is experiencing, framing the audio as a special type designed for relaxation, still from the perspective of the brand. - 00:06–00:11 00:06–00:11 The man points to the side and then holds his hands under his chin as text instructs the viewer to turn their phone on its side and hold it under their chin. This intends to guide the viewer through how to optimize the listening experience, enhancing engagement by making them active participants, from the perspective of the brand. - 00:11–00:16 00:11–00:16 The man points up and displays a white pair of wireless earbuds as text prompts viewers to download the app below for more similar ADHD sounds. The intention is to suggest an alternative, such as using headphones, and offer a direct solution via the app, transitioning from demonstration to promotion, from the perspective of the brand. - 00:16–00:23 00:16–00:23 The man puts the earbuds in and prompts the viewer to get ready to be amazed, then clarifies that this sound is very popular within the ADHD community because it pans audio from one ear to the other. This intends to build anticipation and establish credibility by connecting the product to a specific community and highlighting a key feature, from the perspective of the brand. - 00:23–00:27 00:23–00:27 The man stands still while text explains that the audio activates both sides of the brain. The intention is to explain the science behind how the audio works and its beneficial effects, reinforcing the product’s value, from the perspective of the brand. - 00:27–00:31 00:27–00:31 The man stands still with his eyes closed, text explains that the app can quiet your restless mind. The intention is to focus on the mental benefits of using the audio, offering a solution to the inner turmoil that those with ADHD might experience, from the perspective of the brand. - 00:31–00:35 00:31–00:35 The man stands still while the text explains that the app can lead to some much needed relaxation, then asks what the audio is doing to your brain. This intends to emphasize the relaxation benefit and prompt the viewer to consider the positive effects they could experience, from the perspective of the brand. - 00:35–00:44 00:35–00:44 The man stands still, and then the text follows up by saying if you’re looking for more sounds to help with your ADHD for focus, relaxation & sleep. This intends to broaden the appeal by highlighting additional benefits and directly addressing ADHD-related needs, from the perspective of the brand. - 00:44–00:55 00:44–00:55 The man points down, urging viewers to try out the ADHD Sound App linked below. Then, he specifies "(I use it everyday)." The intention is to drive immediate action with a direct call to action, supported by an endorsement implying personal satisfaction and frequent use, from the perspective of the brand.

# Ad summary A man promotes an app with various ambient noise sounds. He states that the sounds help make his brain quiet. # Brand positioning The ad promotes an ambient noise app. The brand positions itself as a simple, portable solution for quieting the mind. It pushes against the notion that one needs to focus on meditation to achieve mental clarity. # Product The ad promotes an app that offers a variety of ambient noise sounds. The ad does not go into specific detail regarding features, functionality, or design; rather, it focuses on the feeling one gets when listening to these sounds. The ad states that the app can help to make your brain quiet. The product is clearly for anyone who has trouble dealing with a busy and noisy mind. # Visual style The ad has a clean, unfiltered aesthetic, typical of UGC. The editing is simple, with static shots and no transitions. The production quality is basic, likely filmed with a smartphone. The pacing is relaxed, following the natural rhythm of the man's speech. There are no visual motifs or timed audio-visual sync points. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man looking directly at the camera as he listens to ambient sounds. - 00:02–00:07 00:02–00:07 The man touches his hair as if he's just been struck by inspiration. - 00:07–00:20 00:07–00:20 The man speaks to the camera, looking upward, and then closes his eyes, soaking in the ambient noise. The text overlay prompts viewers to download the app below for endless versions of the noise.

# Ad summary The ad features a man explaining how to experience a 'brain massage' with so-called 8D audio. He explains how 8D audio is known to soothe overloaded minds, and that it is especially helpful if you have ADHD. To experience the audio, he instructs viewers to place the phone under their chin. He encourages users to download the ADHD sound app linked below. # Brand positioning This ad promotes an ADHD sound app, presenting it as a tool for relaxation and focus. The brand positions itself as an ally for individuals with overloaded minds, particularly those with ADHD, offering a unique auditory experience known as 8D audio. The brand promotes a sense of calm and mental clarity through innovative sound technology. It pushes against the need for traditional mindfulness methods, instead providing an app that can be used anytime, anywhere for quick relief and focus. # Product The ad promotes a mobile application that provides '8D audio' sounds. These sounds are presented as a unique auditory experience designed to soothe overloaded minds, particularly those with ADHD. The ad demonstrates how to experience the sounds, which involves placing the phone under the chin to create a brain massage sensation. It mentions that 8D audio is known to calm and quiet the brain, offering a moment of tranquility. The USP is that the app provides an innovative and accessible way to relieve mental stress and enhance focus by leveraging sound technology. The purchase barrier addressed is the perception that relaxation or focus requires complex methods, positioning the app as a simple, everyday solution. # Visual style The ad has a clean, modern aesthetic with natural lighting. The single-person selfie style gives it a UGC feel, which is suitable for a product targeting younger, tech-savvy audiences. The editing style is simple, consisting of static shots with minimal transitions. The pacing is moderate and consistent. The audio is timed to sync with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action ..download the ADHD sound app linked below 👇 # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter introduces a method to experience a 'brain massage' using 8D audio. The message is to grab the audience's attention with a unique, intriguing sensory experience. The ad is told from the presenter's perspective, who is presented as an individual discovering a method of brain massage, with a tone of excitement and discovery. - 00:02–00:04 00:02–00:04 The presenter reveals that the method involves using 'so-called 8D audio'. The intention is to clarify what the 'brain massage' involves, grounding it in a specific audio technology. The perspective remains from the presenter who acts as a guide, explaining the audio in an informative tone. - 00:04–00:07 00:04–00:07 The presenter instructs the audience to download the app linked below for more sounds. The intention is to provide a clear, actionable next step for viewers to engage with the product. The perspective is from the presenter, inviting the viewer to explore further, with an encouraging tone. - 00:07–00:10 00:07–00:10 The presenter asks the audience if they can feel the sound moving from one side to the other. The intention is to heighten the audience's engagement by making them more aware of the audio experience. The perspective remains from the presenter who is guiding the audience towards a sensory experience, with a curious and participatory tone. - 00:10–00:15 00:10–00:15 The presenter explains that 8D audio is known to soothe overloaded minds, especially helpful if you have ADHD. The intention is to communicate the core benefit of the product by targeting a specific audience with ADHD. The perspective is from the presenter who is presenting facts about the audio. The tone is informative and reassuring. - 00:15–00:17 00:15–00:17 The presenter asks, 'What's it doing to your brain?' The intention is to draw the viewer into thinking about the effect the audio is having on their mind. The ad remains from the presenter who is acting as a guide, with a curious and participatory tone. - 00:18–00:20 00:18–00:20 The presenter describes that their brain feels totally quiet. The intention is to give a first-hand experience about what the audio feels like. The perspective remains from the presenter who is acting as a guide, with a descriptive and relaxing tone. - 00:21–00:26 00:21–00:26 The presenter encourages the audience to listen to more audios like this by downloading the ADHD sound app linked below. The intention is to offer a clear call to action to those who want to experience the benefit. The perspective remains from the presenter, who acts as an advocate for the app, with an encouraging tone. - 00:26–00:28 00:26–00:28 The presenter mentions he uses the app everyday. The intention is to communicate social proof, and build trust in the app. The perspective remains from the presenter, who is sharing his personal experience, with a tone of trust.

# Ad summary A man shares that 8D audio is very popular in the ADHD community, because it activates both sides of the brain, which can quiet your restless mind and lead to some much needed relaxation. He recommends the ADHD Sound App linked below for more similar sounds for focus, relaxation, and sleep and says he uses it every day. # Brand positioning This ad promotes an ADHD sound app. The brand aims to occupy a space for neurodivergent consumers seeking focus, relaxation, and sleep. The brand aligns with values of accessibility and understanding toward the ADHD community. By offering specific auditory tools, it pushes against generic or all-purpose mental wellness content. The positioning is primarily functional, focusing on how the sounds can improve focus and reduce restlessness. # Product This ad promotes the ADHD Sound App. The app features sounds designed to improve focus, relaxation, and sleep for individuals with ADHD. The ad explicitly mentions 8D audio, which pans audio from one ear to the other, activating both sides of the brain and potentially quieting a restless mind. The app addresses the need for relaxation and focus by providing specialized sounds that cater to the unique auditory sensitivities of the ADHD community. The presenter suggests that the user will experience some much needed relaxation from using the app. # Visual style The ad has a clean and casual aesthetic, with a focus on clear messaging through text overlays. The editing style is simple, with static shots and occasional jump cuts to emphasize points. Production quality has a UGC feel due to the selfie-style camera work. The pacing is moderate, with text appearing in sync with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action ..try out the ADHD Sound App linked below # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A man is standing indoors, and text appears saying, 'If you have ADHD listen to what this sound does to your brain.' The message is meant to grab the attention of those with ADHD. The audience experiences the ad from the perspective of the brand. - 00:03–00:07 00:03–00:07 The man stands indoors, and text appears saying, 'You're listening to so-called "8D Audio."' The message is meant to inform the viewer about what they are listening to and its relevance. The audience experiences the ad from the perspective of the brand. - 00:07–00:11 00:07–00:11 The man stands indoors, and text appears saying, 'Turn your phone on it's side...and hold it under your chin.' The message is meant to guide the viewer on how to experience the audio properly. The audience experiences the ad from the perspective of the brand. - 00:11–00:16 00:11–00:16 The man stands indoors, and text appears saying, '...or simply put on headphones...you can download the app below...for more similar ADHD sounds.' The message is meant to prompt the viewer to download the app to get more similar sounds. The audience experiences the ad from the perspective of the brand. - 00:16–00:23 00:16–00:23 The man stands indoors, and text appears saying, 'Ready to be amazed? This sound...is very popular within the ADHD community...because...it pans audio from one ear to the other...' The message is meant to show that the sounds are favored among the ADHD community. The audience experiences the ad from the perspective of the brand. - 00:23–00:27 00:23–00:27 The man stands indoors, and text appears saying, '...which activates both sides of your brain...' The message is meant to explain how the sounds are beneficial. The audience experiences the ad from the perspective of the brand. - 00:27–00:33 00:27–00:33 The man stands indoors, and text appears saying, '...which can quiet your restless mind...and lead to some much needed relaxation.' The message is meant to prompt the viewer to download the app to get more similar sounds. The audience experiences the ad from the perspective of the brand. - 00:33–00:37 00:33–00:37 The man stands indoors, and text appears saying, '...whats it doing to your brain? 🤔' The message is meant to generate intrigue about how the brain is affected. The audience experiences the ad from the perspective of the brand. - 00:37–00:44 00:37–00:44 The man stands indoors, and text appears saying, '...and if you're looking for more sounds to help with your ADHD...For focus, relaxation & sleep...try out the ADHD Sound App linked below 👆' The message is meant to prompt the viewer to download the app. The audience experiences the ad from the perspective of the brand. - 00:44–00:52 00:44–00:52 The man stands indoors, and text appears saying, '...try out the ADHD Sound App linked below 👆(I use it everyday)' The message is meant to prompt the viewer to download the app and that the app is used every day by the promoter. The audience experiences the ad from the perspective of the brand.

# Ad summary This ad utilizes an 852 Hz tone to see how a viewer's brain reacts. The ad then says 'Feel calmer?' The ad promotes Endel, a toolkit built to help ADHD brains focus, rest, and reset. # Brand positioning Endel is positioned as a high-tech, science-backed wellness app focused on helping users with ADHD manage focus and relaxation through sound and other methods. The brand presents itself as a toolkit designed to address specific neurodivergent needs, particularly those of individuals with ADHD. The ad suggests Endel is an alternative solution that helps the user focus and relax. # Product Endel is presented as a wellness app designed as a 'toolkit to help ADHD brains focus, rest, and reset'. The ad shows a range of app interface examples including 'Solfeggio Tones 852 Hz', '8D Odyssey Afternoon Energy Fade', 'Breathwork Focus Boost', and 'Colored Noise Afternoon Energy Fade'. The app also allows you to tune the noise, block apps, and blend audio. It can be downloaded for free at the App Store and Google Play. # Visual style The ad has a simple and modern aesthetic with a focus on clarity. The use of animated bokeh and a clean smartphone interface gives it a high-tech feel. The editing is smooth and static. The pacing is consistent and slow. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Endel now, for free # Point of view - [object Object] # Storyline - 00:00–00:10 The ad begins with text on screen that says to listen to the 852 Hz sound for 10 seconds to see how the viewer's brain reacts. This is from an outside, objective view to get the viewer to participate in the ad. - 00:04–00:06 The ad transitions to a question for the viewer: 'Feel calmer?' to connect their experience with the sound to the benefit of the app. - 00:06–00:15 The ad transitions to text promoting Endel, the toolkit built to help ADHD brains focus, rest, and reset. It showcases the app interface, showing sound and breathwork options. - 00:15–00:21 The ad concludes with a call to action to download Endel now, for free.

# Ad summary This ad demonstrates how the advertised sound is apparently calming for those with ADHD. # Brand positioning This ad positions the advertised brand as a provider of sounds helpful for those with ADHD. The brand seeks to occupy a space in the consumer's mind as a resource that can help those with the condition by calming their mind and tricking their brain into a state of focus. The values seem to be functional and focuses on delivering content that helps with managing ADHD. # Product This ad promotes an app that offers various sounds that can help those with ADHD. The sounds, referred to as “852hz” and “Solfeggio” frequencies, are apparently popular in the ADHD community because they may help calm minds and trick brains into a state of focus. # Visual style The ad has a UGC feel. It is casually filmed and the location is natural rather than a studio. The cuts are static and there are smooth transitions. This seems to be done to lend a casual tone that is relatable and approachable to the target audience. The pacing is consistent throughout. The text is not synched to audio or music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Download the app below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with the content creator looking at the camera and making the claim that a specific sound will magically calm the viewer’s ADHD brain. This moment opens the ad with a bold claim that is designed to grab the attention of viewers who struggle with the condition. The audience experiences the ad from the creator’s perspective, set by his direct address and conversational tone. - 00:03–00:06 00:03–00:06 The creator prompts the viewer to download the app below for endless versions of the sound. This is a direct call to action following the bold claim to drive immediate app downloads. - 00:06–00:07 00:06–00:07 The creator seems to react to the sound being played, remarking that it is “weirdly nice.” He seems surprised, which makes the moment come across as more genuine. - 00:07–00:13 00:07–00:13 The creator explains that the sound being played is the “852hz” frequency, which is one of the Solfeggio frequencies that is very popular amongst the ADHD community. This helps provide a more complete explanation and context for those unfamiliar with the specific sound. The expert perspective builds credibility. - 00:13–00:19 00:13–00:19 The creator explains that this sound somehow calms the mind and tricks the brain into a state of focus. This aims to explain exactly what benefit the viewer is supposed to get when using the product. - 00:19–00:24 00:19–00:24 The creator asks what the sound is doing to the viewer’s brain, and then gives his own anecdote, stating that his feels a lot more quiet somehow. The creator is prompting the viewer to reflect and then making his own claim in order to influence that reflection. This anecdote gives the audience a customer perspective. - 00:24–00:30 00:24–00:30 The creator prompts the viewer to download the app below for endless versions of the sound. This is a repeat of the earlier CTA to drive immediate app downloads.