How eBay.co.uk Advertises on Meta

# Ad summary The ad features a male presenter showcasing a 100% silk dress that is being sold on eBay for 1 pound. The ad shows the dress being held up to the camera for a full view and focuses on the quality of the dress to entice viewers to buy. # Brand positioning The brand positions itself as offering luxury items at affordable prices, specifically on the eBay platform. It conveys a sense of accessibility and fairness, implying that it values providing high-quality goods without exorbitant markups. The tone suggests a commitment to fair pricing, dependent on customers paying reasonable amounts for items sold on eBay. It aligns with a value-driven approach, where luxury is attainable for everyone, pushing against norms of exclusivity in the luxury market. It combines both functional and emotional aspects, offering a physical product (clothing) while also promoting the emotional satisfaction of owning high-quality goods. # Product The featured product is a 100% silk dress that is being sold on eBay. The presenter highlights the dress's material, silk, emphasizing its quality and luxury feel. The dress is offered at a very low price (1 pound), which addresses the common purchase barrier of high costs associated with luxury clothing. The USP lies in the combination of high-quality material and incredibly low price, making it an attractive deal for potential buyers. The ad focuses on conveying the exceptional value of the dress, suggesting it is an opportunity worth seizing. # Visual style The ad has a polished commercial aesthetic with a clean, well-lit setup. The editing is smooth with static shots and minimal transitions, contributing to a professional feel. The production quality is high, with clear visuals and attention to detail, which supports the intention of showcasing the product's quality. The pacing is moderate, with consistent shot durations that allow viewers to fully appreciate the details of the dress and the presenter's message. Audio-visual sync is maintained, with the presenter's speech aligned with the visual presentation of the product. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The presenter states that they are always going to run for a pound, but they can only do that as long as people are paying fair prices. - 00:00–00:05 The presenter is conveying that their low prices are contingent upon fair prices in general. This is from the perspective of the brand/seller, emphasizing a sense of fairness and integrity in their pricing model. The tone is matter-of-fact and straightforward. - 00:05–00:08 The presenter then states that the dress is 100% silk and they are going to run it for a pound. - 00:05–00:08 The presenter is highlighting the quality of the material combined with the low price to entice viewers. This is again from the brand/seller's perspective, showcasing the value proposition of the product. The tone is enthusiastic and promotional.

# Ad summary An advertisement by eBay features a man showcasing a pink 100% silk dress that he is selling live for one pound. The ad prompts viewers to watch and bid on must-have fashion live. # Brand positioning The ad spotlights eBay's live auction platform, where items can be bid on in real-time. It emphasizes the platform's potential for discovering unique, fashionable finds at competitive prices. The ad directly speaks to buyers, indicating eBay’s commitment to offering products at fair prices. By featuring a garment offered at a deeply discounted price, the brand aligns itself with accessibility, value, and potentially, a more engaging and interactive shopping experience. # Product The advertised product is a 100% silk, light pink dress. The sleeveless dress features a ruched detail at the waist. According to the presenter, the dress is being auctioned live, with bidding starting at just one pound. This dress is marketed as a must-have fashion item, and the ad encourages viewers to watch and bid on the item in real-time. # Visual style The ad has a clean and modern aesthetic with a mix of live footage and graphic overlays. The editing style is simple, with direct cuts between scenes. The production quality appears to be standard for social media content, aiming for an authentic feel. Pacing is moderate, with cuts timed to coincide with voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Watch now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a text overlay of the word “LIVE” in a vertical stack with animated emoji over a white background. - 00:01–00:04 00:01–00:04: A man holds up a pink silk dress on a hanger and explains that he is going to run it for a pound, but the ability to do so depends on people paying fair prices. - 00:04–00:06 00:04–00:06: An eBay screen appears with the text “Watch & bid on must-have fashion live.” - 00:07–00:09 00:07–00:09: The man holds the dress again while explaining it is in 100% silk and he is running it for a pound. - 00:09–00:10 00:09–00:10: An eBay screen appears with a “Watch now” button.

# Ad summary The ad features a man showcasing his collection of Pokemon cards on an eBay Live stream. He emphasizes pulling a "Godpack" and expresses excitement about the value of the cards. # Brand positioning The brand, PokeNostalgia, is presented as an experienced seller of collectible Pokemon cards. The live stream format suggests transparency and direct interaction with potential buyers. The use of the term "Godpack" implies an in-depth understanding of the trading card game community, and the excitement conveys the brand's passion for rare finds. The brand seems to position itself as a reliable source for valuable and sought-after Pokemon cards, targeting collectors and enthusiasts willing to pay for premium pulls. # Product The featured product is Pokemon trading cards, specifically a rare set referred to as a "Godpack." The cards are shown in detail, highlighting their holographic designs, artwork, and overall condition. The term "Godpack" implies the cards are exceptionally rare and valuable, suggesting a high-value purchase for serious collectors. The ad focuses on the potential profit and excitement associated with obtaining rare and desirable cards. # Visual style The ad has a UGC feel, resembling a live stream or informal product showcase. The editing is minimal, with quick cuts and basic transitions. The production quality is moderate, focusing on clear product visibility over polished aesthetics. The visual motif is close-ups of the cards, emphasizing their details and value. The pacing is quick, reflecting the energy of a live stream environment. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The man is holding up a Pokemon card in his hand, exclaiming "Godpack!". He conveys excitement at revealing rare and valuable cards. - 00:01–00:03 He expresses awe, saying "Oh!" and "We've got a Godpack!" - 00:03–00:06 He displays a stack of cards, stating "I mean... definitely in the green my friend," indicating their value and potential for profit.

# Ad summary This eBay ad features a live stream auction for Pokemon cards. Highlighting desirable cards being 'pulled live', the ad encourages viewers to watch now and bid. # Brand positioning This ad showcases eBay as the premier platform for live auctions, particularly in the context of high-value collectibles. By featuring exciting "grail" finds and real-time bidding, eBay aims to position itself as the go-to destination for collectors seeking rare and valuable items. The ad implies eBay's focus on creating a dynamic and engaging buying experience for collectors, setting it apart from more static or traditional online marketplaces. The brand presents the excitement of the live card pulls, while the person running the live is named PokeNostalgia. # Product This ad promotes the live auction feature on eBay. The specific product being auctioned is collectible Pokemon trading cards. The ad emphasizes the potential for high-value finds, referring to rare cards as "grails." The live stream format provides immediate engagement and bidding opportunities. The product details are highlighted by the streamer, PokeNostalgia, who showcases the individual cards in the live stream. The auction format and live environment address the purchase barrier of uncertainty, by showing condition and card attributes in real-time. # Visual style The ad has a raw, unfiltered aesthetic, typical of live streaming content. The editing is minimal, relying on direct cuts between different shots of the product and promotional screens. The production quality is consistent with UGC content, focusing on authenticity over polish. The pacing is quick, with cuts aligning with moments of excitement and key messaging. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Watch now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the word 'LIVE' repeated in vertical text. - 00:01–00:04 00:01–00:04: The camera focuses on a person's hands holding several Pokemon cards. The person makes an audible gasp, saying, "Oh my god, we already got a pan, are you having it?". This communicates the excitement and immediate gratification of discovering a valuable card. - 00:04–00:06 00:04–00:06: A text overlay appears with the message, "Watch grails be pulled live." This text reinforces the concept of eBay as a source for finding rare and valuable collectibles. - 00:06–00:08 00:06–00:08: The hand shows another Pokemon card while the person says, "This is insane." This reinforces the idea that valuable cards are frequently found in the live streams. - 00:08–00:10 00:08–00:10: The eBay logo appears, accompanied by a "Watch now" button, driving the call to action.

# Ad summary An advertisement for an eBay live stream, where a content creator will be opening and selling Pokemon cards. # Brand positioning Ebay is presented as a platform where users can watch live streams that involve opening and selling Pokemon cards. The brand is conveyed as a place where people can make money selling rare Pokemon cards. The ad promotes excitement and possible profit. # Product The product is an eBay live stream featuring a content creator opening and selling Pokémon cards. The cards are shown in a variety of colors and artistic designs. The Pokemon cards are clearly identified in protective cases. # Visual style The ad's aesthetic is simple and direct, focusing on showcasing the product and providing a clear call to action. The opening shots show the Pokémon cards up close, highlighting their designs. The final shot displays the eBay logo with a clear CTA. The video uses static shots and smooth transitions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Watch now # Point of view - [object Object] # Storyline - 00:00–00:03 The creator displays a single Pokemon card. - 00:03–00:07 The creator displays a handful of Pokemon cards. - 00:07–00:10 The screen fades to the eBay logo and a call to action to watch now.

# Ad summary An image showing an Iridium satellite phone and a prepaid SIM card. # Brand positioning Iridium is positioned as a provider of satellite communication services. The inclusion of both a satellite phone and a prepaid SIM card suggests a focus on providing both the hardware and the service required for satellite communication. The brand caters to users who need reliable communication in areas where traditional cellular service is unavailable. There is an emphasis on being connected everywhere and offers prepaid options. # Product The ad features an Iridium satellite phone, a rugged handheld device with a visible antenna and a keypad. It also features an Iridium prepaid SIM card. The SIM card is designed for Iridium phones, offering 100 minutes of talk time with a 30-day validity. The prepaid aspect addresses the purchase barrier of long-term contracts, offering a flexible communication solution. The SIM card is 'READY TO ACTIVATE'. # Visual style The image is a product shot taken in a studio-like setting with a white background. The lighting is bright and even, highlighting the details of the phone and SIM card. The composition is simple and direct, designed to showcase the products without distraction. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases an Iridium satellite phone alongside a prepaid SIM card, illustrating the brand’s solution for global communication needs. The message is that Iridium is a reliable choice for satellite phone service and the brand is telling its story. - The SIM card is highlighted with key details such as 100 minutes of talk time and 30-day validity, showing that the brand is telling its story. - Together, the phone and SIM card demonstrate Iridium’s ability to provide the hardware and service that the brand is showing to the customer.

# Ad summary This eBay ad features a live auction of a dress. The presenter emphasizes its 100% silk composition and starting bid of one pound. # Brand positioning This ad presents eBay as a platform for live fashion auctions, allowing users to watch and bid on must-have items. The brand emphasizes fairness in pricing, suggesting that items are sold at affordable rates while ensuring sellers receive reasonable compensation. This positions eBay as a marketplace that values both buyer accessibility and seller sustainability. # Product The ad showcases a sleeveless, knee-length dress, identified as being made of 100% silk. The presenter specifies it is being auctioned with a starting bid of one pound. The dress is light peach in color and has a gathered detail at the waist. The presenter emphasizes the silk content of the dress. # Visual style The ad features a mix of live-action video and on-screen graphics. The live-action portion has a clean, bright aesthetic with a focus on product presentation. The graphics use bold typography and a white background to emphasize the eBay brand. The editing is simple with cuts between the video and graphics. # Benefits - [object Object] # Features - [object Object] # Call to action Watch now # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: A man holds up a peach-colored dress on a hanger, presenting it to the camera. He explains that he will run the auction for a pound, but can only do so as long as people are paying fair prices. The message is that low starting bids are contingent on reasonable final prices. - 00:07–00:09 00:07–00:09: The man holds up the peach dress on a hanger. He mentions that the dress is 100% silk and that the starting bid for it will be a pound. The message is to highlight the quality of the dress and the low starting price.

# Ad summary This ad promotes eBay Live by showing a woman presenting various clothing items, such as dresses and jackets, in a live setting. # Brand positioning eBay is portrayed as a dynamic and trustworthy marketplace with a focus on live shopping experiences. The brand positions itself as a modern platform where sellers can directly engage with customers in real-time. This approach aims to break away from the traditional, static online shopping experience, fostering a more interactive and immediate connection between buyers and sellers. eBay's push into live sales highlights its commitment to innovation and creating a more engaging, community-oriented shopping environment, distinguishing it from competitors by offering unique features like real-time bidding and immediate feedback. # Product The ad showcases eBay Live, a platform feature that allows sellers to conduct live shopping events. In these live streams, sellers can display and describe various items in real time, fostering direct interaction with potential buyers. The featured products include a range of clothing items such as dresses, jackets, and tops, presented by the seller during the live broadcast. eBay Live aims to enhance the shopping experience by creating an interactive and dynamic environment where buyers can view products up close, ask questions, and make purchases in real-time. This format is designed to address common purchase barriers by providing detailed product demonstrations, immediate feedback, and a sense of urgency through live bidding. The focus is on delivering a transparent and engaging shopping experience, making it easier for customers to assess product quality and value before making a purchase. # Visual style The ad has a clean and modern aesthetic, primarily using a white background to emphasize the eBay brand and the clothing items. The live stream segments give it a UGC feel. The editing is simple with direct cuts between the live stream and the eBay branding screens. The use of emojis and colorful elements adds a playful and engaging tone. The pacing is quick, with cuts every few seconds. The visuals are timed to the music, enhancing the rhythm and flow of the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Watch now # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with the eBay logo and the text "Now" with animated, bouncing hearts. - 00:01–00:02 The screen transitions to split screens of a woman showcasing clothes during what is labeled as "eBay LIVE" with a "Bid Now" button. - 00:02–00:05 The woman displays an orange dress on a hanger. - 00:05–00:06 The screen cuts back to the eBay logo and the text "Shop the look Live." - 00:06–00:09 The woman is shown again, displaying the inside of a jacket. - 00:09–00:10 The screen cuts back to the eBay logo and the text "Sold by sellers you can trust." - 00:10–00:12 The woman presents a floral dress. - 00:12–00:14 The ad concludes with the eBay logo and the text "Watch now."

# Ad summary This image ad promotes eBay as a platform to sell items faster where millions are buying. The ad highlights the opportunity to sell for free and shows a seller with a smartphone and packaged items ready to be sold. # Brand positioning eBay is presented as a platform for sellers to reach a large audience and sell their items quickly. The ad emphasizes the brand's wide reach and the millions of potential buyers available on the platform. By offering free selling options, eBay positions itself as an accessible and cost-effective solution for individuals looking to declutter or start a small business. The focus is on providing a functional and efficient marketplace for sellers, contrasting with platforms that may have higher fees or smaller audiences. # Product The advertised product is eBay, an online marketplace platform that connects sellers with millions of potential buyers. The platform facilitates the selling of items, emphasized in the ad by the phrase, "Sell faster where millions are buying." The ad highlights the opportunity to "Sell for free," addressing a key purchase barrier by eliminating listing fees. The use case is shown through the visual of a woman preparing packaged items and using her smartphone, suggesting the platform is user-friendly and accessible for individual sellers. The ad aims to show that eBay is a practical solution for anyone looking to sell items quickly and easily without upfront costs. # Visual style The ad features a clean and bright visual style, with a focus on simplicity and clarity. The production quality appears to be professional, with good lighting and a natural color palette. The layout is simple and uncluttered, with text and visual elements arranged for easy scannability. The image treatment includes subtle color grading to enhance the overall warmth and appeal. The style is likely intended to feel approachable and trustworthy, encouraging viewers to engage with the eBay platform. # Hooks Headline: Sell faster where millions are buying # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting eBay's brand, showcasing its large and colorful logo at the top, which is intended to draw the viewer's eye and establish instant brand recognition. The brand tells its audience about the scope of its selling platform to hook the viewer in. - The ad showcases the benefit of eBay as a sales platform by stating "Sell faster where millions are buying," to emphasize the platform's effectiveness for sellers, positioning eBay as a top choice to quickly sell goods. The brand is communicating its understanding of the seller's motivation to sell. - To overcome the barrier to entry for new sellers, the ad explicitly states "Sell for free" which is designed to lower the barrier to entry and attract new sellers. The brand tells its audience that they have the ability to sell at no cost. - The bottom of the ad shows the Google Play and App Store badges to signal the app's accessibility and credibility. This is from an external source to add trust that the application is secure and available on a mobile device.

# Ad summary This ad showcases the thrill of uncovering a rare Charizard Pokémon card during an eBay live unboxing event, prompting viewers to watch now. # Brand positioning eBay is presented as a platform that facilitates live unboxing events, creating excitement around discovering rare and valuable items. The brand aligns with the thrill of the hunt and the joy of finding sought-after collectibles. By hosting live unboxings, eBay moves away from traditional e-commerce platforms and positions itself as a place where viewers can engage in real-time experiences and potentially witness valuable finds. # Product The product is a Charizard Pokémon trading card with a yellow border. The card features a holographic background and an image of the Charizard Pokémon, and it has a stated attack damage of 100. It is a rare find, generating visible excitement from the host. # Visual style The ad has a raw, authentic feel, typical of a live stream. The editing is minimal, with a single hard cut to a static end screen. The production quality is simple, emphasizing the immediacy of the live event and prioritizing the reveal of the Charizard card above all else. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Watch now # Point of view - [object Object] # Storyline - 00:00–00:00 The video begins with the host pulling cards from a pack, heightening anticipation for the reveal. - 00:00–00:02 00:00–00:02: The host dramatically reveals a Charizard card, emphasizing its rarity and triggering an outburst of excitement. - 00:02–00:05 00:02–00:05: The ad transitions to an eBay-branded screen, inviting viewers to "Watch now" and participate in the live event.

# Ad summary This ad for eBay highlights the ability to easily list and sell items through their platform by using AI to simplify the description process. The ad features a woman taking a picture of a jacket hanging on a wall to show how easy it is to list an item. # Brand positioning eBay is presented as a modern and tech-forward marketplace that empowers individuals to easily sell their items. The brand is positioned as innovative, leveraging AI technology to simplify the selling process. By emphasizing the free selling option and AI tools, eBay is pushing against the norm of tedious and time-consuming online listings, appealing to users who want a hassle-free experience. The brand aligns with a lifestyle of convenience and efficiency, positioning itself as a functional solution for those looking to declutter and earn money without significant effort. # Product The promoted product is eBay's AI-powered selling tools, designed to streamline the listing process for users. The ad highlights the ability to list items for free and reduce typing, suggesting that the platform is user-friendly and efficient. These tools cater to individuals looking to sell items quickly and easily, regardless of their tech skills. The visual shows a woman using her smartphone to take a photo of an item (a jacket), implying that the AI tools can generate listings directly from images, thereby addressing the purchase barrier of time-consuming product descriptions. The clear implication is that eBay’s platform makes selling more accessible and less of a chore. # Visual style The ad features a clean and modern visual style with a focus on simplicity and user-friendliness. The production quality appears to be high, with good lighting and clear imagery. The color palette is soft and inviting, featuring pastel tones and bright accents. The overall design has a platform-native feel, resembling an Instagram Story, with a full-screen layout. The typography is large and bold, ensuring scannability. The ad breaks from typical marketplace norms by focusing on the selling process rather than showcasing products for sale. # Hooks Headline: Type less and sell more with our AI tools # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the eBay logo, establishing brand recognition and immediately associating the following message with a trusted platform. This is told from the brand's perspective to clearly identify who is making the following claims. - The focal point then transitions to the promise of simplified selling: "Type less and sell more with our AI tools." This clearly states the benefit of using eBay's technology, which is being told from the brand's perspective, highlighting a key selling point: efficiency. - Next, a bright blue block states “Sell for free”, emphasizing the cost-effectiveness of using eBay. The brand is explicitly stating what's in it for the customer. - The final beat shows a woman taking a picture of a jacket to list, demonstrating how easy the AI tools are to use by visually showing the product in action from a user's perspective. The inclusion of the iOS and Google Play badges further emphasizes the accessibility of eBay’s mobile app, reinforcing the message of convenience and ease of use.

# Ad summary This image ad promotes eBay's AI tools for sellers, highlighting the ease and efficiency of selling items with features like automated description generation. The ad features a woman taking a photo of a jacket, implying how easy it is to list items on eBay with the help of their AI tools. # Brand positioning eBay is presented as a tech-forward marketplace that embraces AI technology to simplify the selling process for its users. The brand is promoting ease and efficiency, aiming to position itself as a modern and user-friendly platform that reduces the traditional complexities of online selling. By highlighting "AI tools," eBay aligns itself with innovation, offering a more streamlined experience than competitors and attracting sellers who value convenience and time-saving solutions. # Product The ad highlights eBay's AI tools designed to simplify and enhance the selling experience for users. These tools help sellers "type less and sell more" by automating product descriptions and streamlining the listing process. The offering includes free selling (with some exclusions), which reduces the barrier to entry for new and existing sellers. This ad promotes the idea that selling on eBay is now easier and more efficient, especially for those who want to avoid the hassle of manual descriptions. # Visual style The ad has a bright and airy feel with a focus on simplicity and ease of use. The setting appears to be a real-life environment (closet), making the product feel relatable. The image is well-lit, and the composition is clean, with a focus on the woman using her phone to photograph the jacket. The color palette is bright and modern, with pops of red, blue, yellow, and green, creating an inviting and tech-forward look. # Hooks Headline: Type less and sell more with our AI tools # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the eBay logo and a headline that reads, "Type less and sell more with our AI tools." This is the brand's initial promise, introducing the idea that eBay's AI can make selling easier and more efficient. - The ad visually features a woman using her smartphone to photograph a jacket hanging in a closet. This image is meant to show how easily a seller can take a photo of an item to list on eBay. - The ad includes the text, "Sell for free" inside a blue button, which indicates a key benefit: sellers can list items on eBay without upfront fees. This lowers the barrier to entry and encourages more people to start selling. - At the bottom, the ad displays the "Download on the App Store" and "GET IT ON Google Play" badges, making it clear that eBay's selling tools are accessible via mobile apps. It also contains the text "*Excludes Vehicles", clarifying the offer.

# Ad summary eBay ad featuring rare Pokemon cards that are being shown during a live stream. # Brand positioning The ad showcases eBay as a premier online marketplace for rare and collectible items. It emphasizes that eBay provides the technology to allow sellers to sell live to potential buyers. The ad suggests that eBay is a place where rare finds can be discovered and purchased directly from trusted sellers. # Product The featured product in the ad is rare and collectible Pokémon trading cards. These cards are presented as highly sought-after items, with the implication that they can be valuable and desirable for collectors. The cards are shown both individually and in unopened packs, creating a sense of anticipation and excitement. # Visual style The ad uses a mix of clean, animated text overlays on a white background and live stream style visuals. The editing style includes quick cuts between different live stream snippets to maintain a sense of energy. The production quality gives off a UGC feel to mirror the content found on streaming platforms like TikTok. The fast-paced editing, coupled with heart emojis, contributes to a modern and exciting aesthetic. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Watch now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with the eBay logo and the word “Now” to grab attention quickly. - 00:01–00:06 The ad shifts to a live stream format, showing content creators displaying and opening packs of rare Pokémon cards, emphasizing the excitement of discovering valuable finds. - 00:06–00:09 The ad transitions to showcase more rare cards being presented during eBay live streams. - 00:09–00:10 The ad then displays the text "Sold by sellers you" which is intended to build trust by highlighting the availability of rare finds from credible sellers. - 00:10–00:13 The ad moves back to displaying Pokemon cards being unboxed. - 00:13–00:14 The ad concludes by showing the eBay logo with the word "Live" and a “Watch now” CTA button, encouraging viewers to watch now.

# Ad summary This short ad promotes eBay's live auction feature. The content highlights the excitement of pulling valuable Pokemon cards during a live stream. The ad is fast-paced and uses sound effects and enthusiastic commentary to convey the thrill of the auction experience. # Brand positioning eBay is presented as a platform where users can participate in live auctions, focusing on the excitement and potential for discovering rare and valuable items, in this case, Pokemon cards. The eBay brand aligns with a fun and engaging tone, attracting collectors and enthusiasts who enjoy the thrill of real-time bidding and uncovering sought-after items. The ad leverages the popularity of live streaming and collecting to create a sense of community and opportunity. # Product The advertised product is the experience of participating in live Pokemon card auctions on eBay. The product is geared towards collectors and enthusiasts who enjoy the thrill of discovering rare and valuable Pokemon cards. The ad emphasizes the potential to 'pull grails,' or highly sought-after cards, during these live streams. The ad is telling viewers that they should tune in and participate for the chance to witness exciting pack openings and potentially acquire valuable cards. # Visual style The ad has a fast-paced and energetic visual style, using quick cuts and close-up shots to emphasize the excitement of the live auction experience. The production quality is somewhat scrappy, giving it a UGC feel that makes it relatable and authentic. The cuts are timed to the music beats, enhancing the energy and engagement of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Watch now (button overlay) # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a quick montage of live eBay auctions. - 00:01–00:04 A person excitedly reveals a rare Pokemon card from a live stream, expressing disbelief and excitement. - 00:04–00:06 The ad cuts to a text overlay promoting eBay's live feature with a call to action. - 00:06–00:09 The ad shows a person again excitedly revealing a rare Pokemon card from a live stream. - 00:09–00:10 The ad ends with eBay's call to action.

# Ad summary This image ad promotes selling on eBay, highlighting benefits like faster sales and the ability to sell for free. It features a woman using her phone, with eBay packaging and headphones nearby, suggesting a convenient and efficient selling process. # Brand positioning eBay is presented as a user-friendly platform for selling goods quickly to a large audience. The brand is positioned as accessible and modern, emphasizing ease of use and the financial benefits of selling for free. The visual elements, like the app store badges, reinforce eBay's modern and accessible identity. The brand targets individual sellers looking for a straightforward way to reach a broad market, moving against traditional marketplace barriers. # Product The advertised product is eBay's selling platform, promoting the ease and speed with which users can sell items. The ad highlights the ability to "Sell for free," addressing a key purchase barrier by removing upfront costs. The visual shows a woman using the eBay app on her phone, surrounded by shipping supplies and a sold item (headphones), illustrating a practical scenario of someone managing sales from home. The image emphasizes convenience, suggesting that anyone can easily list and sell their items through eBay's platform. # Visual style The ad has a clean, modern aesthetic with soft, natural lighting, suggesting a bright and inviting home setting. The color palette is muted and warm, with pops of color from the eBay logo and the woman's phone. The composition is well-balanced, with the woman positioned centrally and the product-related items neatly arranged around her. Overall, the visual style is designed to feel accessible and aspirational, suggesting that selling on eBay is a seamless part of everyday life. # Hooks Headline: Sell faster where millions are buying # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating, "Sell faster where millions are buying," to immediately grab attention and highlight the primary benefit of selling on eBay: a large audience and quick sales. The brand is telling this part of the story, emphasizing the scale of the platform and the speed of transactions to draw in potential sellers. - The ad includes the benefit of being able to "Sell for free" which serves as an incentive to start selling on eBay. The brand is telling this part of the story, emphasizing the financial benefits of using eBay's platform. - The ad shows a woman happily using the eBay app to manage her sales. The audience is experiencing the story from the customer's perspective. This illustrates the ease and convenience of using the platform in everyday life.

# Ad summary This ad features an auction live stream of a woman's dress. # Brand positioning This ad presents a fashion brand that values affordability and accessibility. It pushes against the norm of high prices often associated with luxury goods. The brand positions itself as offering products at 'fair prices,' emphasizing a commitment to making fashion accessible to a broader audience. This functional and potentially emotional positioning (given the value placed on fairness) suggests a brand that is trying to build a customer base that appreciates quality without inflated costs. # Product The featured product is a women's sleeveless dress made of 100% silk. The dress appears to be a neutral light peach color, featuring a crew neck design with pleated or draped detailing around the waist and lower left portion of the torso. The seller states that the current price is one pound as long as people are paying fair prices. # Visual style The ad has a low-production quality feel, resembling a live stream recording. Editing is minimal, with static shots and basic transitions. The visual style aligns with a user-generated content aesthetic, enhancing the authenticity of the auction live stream. Pacing is slow and natural. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: The speaker presents a dress on a hanger and explains that he is selling it for one pound as long as people are paying fair prices.

# Ad summary An eBay promotional ad featuring a person opening Pokémon cards, while the screen shows the eBay logo, and the invitation to watch the live. # Brand positioning This eBay ad prominently showcases the platform's live feature, aiming to draw in viewers who want to engage with live events, particularly related to trading cards and collectibles. By displaying a 'LIVE' badge on its logo, eBay positions itself as a dynamic destination where enthusiasts can connect in real-time to purchase or sell sought-after items, offering an engaging alternative to conventional online shopping. # Product This ad highlights vintage Pokémon trading cards. The cards are made of paper with rounded corners and feature colorful artwork of the Pokémon characters. They include details such as the character's name, type, hit points, and attacks, with various decorative flourishes, all framed by a yellow border. The ad highlights the excitement of finding rare Pokémon cards on eBay Live. # Visual style The ad has a simple and clear aesthetic, utilizing the first-person perspective to engage the audience. The editing is minimalistic with direct cuts, and the video has a natural, unfiltered feel, which makes it look like UGC. The pacing is steady, with a focus on showing the product and the eBay logo. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Watch now # Point of view - [object Object] # Storyline - 00:00–00:02 A person opens Pokémon cards and finds a Charizard. - 00:02–00:07 The screen shows the eBay logo, and the invitation to watch the live.

# Ad summary This ad promotes Ebay as the pre-loved style partner of Saturday Night Live UK. The ad features cast members from SNL being styled for upcoming shows. The brand provides designer and vintage pieces for the cast's capsule wardrobes. # Brand positioning eBay is presented as a leading online marketplace that carries designer, high street, and vintage clothing. The brand is associated with a broad selection, value, and unique, pre-owned fashion finds. The brand offers a wide range of brands, from high end designers to vintage finds. eBay positions itself as a fashion curator, providing access to a diverse selection of clothing items for the masses. # Product The ad features pre-owned clothing and accessories available on eBay. Featured items include a mustard yellow quilted jacket, white ruffle-collared blouse, green vintage sweater with a yellow 'A', Rejina Pyo blouse, Bode jacket, Kiko Kostadinov trousers, cowboy boots, and a blue vintage letterman jacket. The products are presented as high-fashion pieces from designer brands, vintage items, and everyday high street brands. # Visual style The ad has a polished commercial aesthetic with consistent lighting and smooth transitions. The editing is rhythmic, with cuts timed to the music. The visual style aligns with a high-end production quality, supporting a tone of sophistication and showcasing designer fashion. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 Two SNL UK cast members, Paddy Young and Annabel Marlow, are revealed behind a curtain, expressing excitement about capsule wardrobes. - 00:08–00:18 An eBay stylist presents capsule wardrobes for Saturday Night Live UK, sourced from eBay, encompassing designer, high street, and vintage items. - 00:18–00:28 The stylist showcases various clothing pieces, including a sweater with a letter 'A', noting items from designers like Rejina Pyo and Bode. - 00:28–00:42 The stylist continues to show clothing options such as Kiko Kostadinov trousers and cowboy boots. - 01:02–01:13 The stylist says goodbye to the SNL cast members, who are now sporting the pieces they chose. She thanks them and expresses excitement about seeing them wear the pre-loved clothing on the show.

# Ad summary This ad showcases an eBay live stream that features the unboxing and selling of a Pokemon card package. The host opens a pack, reveals each card, and expresses excitement as a rare Charizard card is revealed. # Brand positioning eBay is presented as a modern e-commerce platform that is keeping pace with emerging trends. eBay is a place where enthusiasts and collectors can come together to sell and bid on collectible items. The brand is positioning itself to be more than just an online auction site. # Product The product featured in this ad is Pokemon trading cards. The ad shows a live unboxing of a pack of cards to be sold live on eBay. The cards being auctioned hold nostalgic value and an element of surprise as to which cards are inside. This creates an exciting atmosphere for potential buyers. The ad does not address any specific purchase barriers. # Visual style The ad appears to be a recording of a live stream. The production quality has a casual, unpolished feel, typical of user-generated content. The video uses quick cuts to change scenes. The pacing stays consistent throughout the ad, focusing on capturing the live, real-time excitement. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Watch now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a screen filled with the word "LIVE" repeated several times. - 00:01–00:02 The scene quickly transitions to a live eBay stream where a person is unboxing and presenting a pack of Pokémon cards, ready to bid on. - 00:02–00:04 The cards from the package are revealed one by one. The cards include a Charmeleon and a Trainer card. - 00:05–00:06 The text appears stating "Watch elite pulls live." - 00:06–00:08 The content creator reveals a Charizard card. - 00:08–00:10 The screen shows an eBay logo with the statement: "Watch Now".

# Ad summary This ad for eBay UK features SNL UK cast member Annabel modeling a shirt and sweater vest purchased from eBay. Text on the screen identifies the clothing she's wearing along with her name and affiliation with the show. # Brand positioning eBay is presented as a place to find clothing from a variety of brands. It aims to occupy the space in the consumer's mind that it is a place to find unique pieces. The brand appears to align with a consumer that is looking for variety and name brand clothing. The brand positioning is purely functional. # Product The ad features a pink and orange Marmi Argle Mohair Sweater Vest and a Paul Smith Shirt purchased on eBay. The clothing is for people who are seeking unique pieces to make their own style. The ad seeks to overcome the purchase barrier of name brand clothing being too expensive and the idea that you can't find current styles for sale on eBay. # Visual style The ad has a clean and simple aesthetic with a focus on the subject and clothing, the ad is polished. The editing style is static shots. The pacing is consistent throughout the ad. The cuts are synced to the beat of the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:29 Annabel, a cast member on SNL UK, smiles and poses in a sweater vest and shirt.